CN105405362A - Advertising viewing time calculation system and method - Google Patents
Advertising viewing time calculation system and method Download PDFInfo
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- CN105405362A CN105405362A CN201510909071.8A CN201510909071A CN105405362A CN 105405362 A CN105405362 A CN 105405362A CN 201510909071 A CN201510909071 A CN 201510909071A CN 105405362 A CN105405362 A CN 105405362A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
- G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract
The invention discloses an advertising viewing time calculation system, which comprises an advertising display screen, wherein a display module, a human body sensing and detection module, a human eye detection module, an advertising analysis module and an advertising switching module. The invention also discloses an advertising viewing time calculation method, wherein the method comprises the following steps: the human body sensing and detection module is used for shooting a picture and detecting pedestrians in the shot picture, so as to obtain target pedestrians; the human eye detection module is used for determining pedestrians who are viewing played advertising at the front of the advertising display screen within the range of the target pedestrians and analyzing so as to obtain the number of the pedestrians viewing the advertising and viewing time; the advertising analysis module is used for analyzing based on the number of the pedestrians viewing the advertising and the viewing time, so as to obtain a recognition degree of currently played advertising; and the advertising switching module is used for switching the advertising which is currently played by the display module according to the recognition degree of the advertising. The advertising viewing time calculation system and the advertising viewing time calculation method disclosed by the invention can avoid time and labor consumed on the statistics of commercial invested advertising and public service advertising through manual survey and interview.
Description
Technical field
The present invention relates to intelligent advertisement player technical field, be specifically related to a kind of advertisement and view and admire number system and method.
Background technology
Advertisement is as mass medium and information carrier, be a kind of open and wide send out to the publicity measures of public's transmission of information, society advertisement is promoted expansion economic benefit and social information indispensable meaning, we live in the intelligent information epoch now, increasing automated information process means have entered into our visual field, how to help the popularization of businessman and public and social interest better, how to learn advertisement the most truly by degree that masses receive, the how more effective proposition making the problems such as advertisement plays a positive role, make a kind of can robotization calculate advertisement view and admire the system of data contemplated by people, generally, the actual effect of commercial advertisement or public service ads is all carry out data statistics by the form of manual research questionnaire or telephone interview to draw, there is the deficiency of waste of manpower and material resources in this mode.
Summary of the invention
Instant invention overcomes prior art adopts the form of manual research questionnaire or telephone interview to there is the deficiency of waste of manpower and material resources when adding up advertising results, provide a kind of and avoid the advertisement that manual research and acess control are wasted time and energy to view and admire number system and method.
For achieving the above object, the present invention is by the following technical solutions:
Number system is viewed and admired in a kind of advertisement, and it comprises ad display screen, is provided with display module, human perception detection module, human eye detection module, advertisement analysis module and advertisement handover module in described ad display screen; Described display module, for playing current advertisement; Described human perception detection module and the wireless telecommunications of human eye detection module, for taking the picture in ad display screen front, and detecting the pedestrian in shooting picture based on Human Detection, drawing target pedestrian; Described human eye detection module and the wireless telecommunications of advertisement analysis module, for viewing and admiring the pedestrian of advertisement broadcasting in the scope of target pedestrian based on human eye detection algorithm determination ad display screen front, and analysis draws pedestrian's quantity of viewing and admiring and the time of viewing and admiring; Described advertisement analysis module and the wireless telecommunications of advertisement handover module, for obtaining the degree of recognition of current broadcast advertisement based on pedestrian's quantity of viewing and admiring and the time series analysis of viewing and admiring; Described advertisement handover module and display module wireless telecommunications, switch for the advertisement of the degree of recognition to the current broadcasting of display module according to advertisement.
Further technical scheme is, describedly carries out detection to the pedestrian in shooting picture and comprises sensing range and Detection of content, and described sensing range is the region of more than shoulders of human body, and described Detection of content is midstance and the walking posture of pedestrian.
Further technical scheme is, described target line people is the pedestrian being positioned at ad display screen front.
The present invention also provides a kind of advertisement to view and admire method of counting, and it comprises the following steps:
Step a, display module plays current advertisement;
Step b, the picture in human perception detection module shooting ad display screen front, and based on Human Detection, the pedestrian in shooting picture is detected, draw target pedestrian;
Step c, human eye detection module is is viewing and admiring the pedestrian of advertisement broadcasting in the scope of target pedestrian based on human eye detection algorithm determination ad display screen front, and analysis draws pedestrian's quantity of viewing and admiring and the time of viewing and admiring;
Steps d, advertisement analysis module obtains the degree of recognition of current broadcast advertisement based on pedestrian's quantity of viewing and admiring and the time series analysis of viewing and admiring;
Step e, advertisement handover module switches according to the advertisement of the degree of recognition of advertisement to the current broadcasting of display module.
Compared with prior art, the invention has the beneficial effects as follows:
Trade investment advertisement and public good exploitation completely can be undertaken adding up by system and method for the present invention thus avoid manual research and interview statistics waste time and energy, for business decision and public good department provide strong Data safeguard.
Accompanying drawing explanation
Fig. 1 is that number system structured flowchart is viewed and admired in the advertisement of an embodiment of the present invention.
As shown in Figure 1, wherein corresponding Reference numeral name is called:
1 ad display screen, 11 display modules, 12 human perception detection modules, 13 human eye detection modules, 14 advertisement analysis modules, 15 advertisement handover modules.
Embodiment
Below in conjunction with accompanying drawing, the present invention is further elaborated.
Number system is viewed and admired in a kind of advertisement as shown in Figure 1, and it comprises ad display screen 1, is provided with display module 11, human perception detection module 12, human eye detection module 13, advertisement analysis module 14 and advertisement handover module 15 in described ad display screen 1; Described display module 11, for playing current advertisement; Described human perception detection module 12 and human eye detection module 13 wireless telecommunications, for taking the picture in ad display screen 1 front, and detecting the pedestrian in shooting picture based on Human Detection, drawing target pedestrian; Described human eye detection module 13 and advertisement analysis module 14 wireless telecommunications, for viewing and admiring the pedestrian of advertisement broadcasting in the scope of target pedestrian based on human eye detection algorithm determination ad display screen 1 front, and analysis draws pedestrian's quantity of viewing and admiring and the time of viewing and admiring; Described advertisement analysis module 14 and advertisement handover module 15 wireless telecommunications, for obtaining the degree of recognition of current broadcast advertisement based on pedestrian's quantity of viewing and admiring and the time series analysis of viewing and admiring; Described advertisement handover module 15 and display module 11 wireless telecommunications, switch for the advertisement of the degree of recognition to the current broadcasting of display module according to advertisement, describedly detection is carried out to the pedestrian in shooting picture comprise sensing range and Detection of content, described sensing range is the region of more than shoulders of human body, described Detection of content is midstance and the walking posture of pedestrian, and described target line people is the pedestrian being positioned at ad display screen 1 front.
In the present embodiment, first effectively detected by human body in human detection module 12 pairs of shooting picture, detected by the human body in human eye detection module 13 pairs of effective targets and obtain pedestrian's quantity of viewing and admiring and the time of viewing and admiring, carrying out data analysis for business decision and public good department finally by analysis module 14 provides strong Data safeguard.
In this enforcement, human perception detection module 12 is based on the Human Detection of HOG characteristic image, emphasis detects pedestrian's standing and walking posture in ad display screen 1 front, in current computer vision industry, the research of the normally used image Human Detection based on HOG feature can be competent at such operation occasion, and most of suitable pedestrian detection result may be obtained, and sensing range is concentrated on the region of more than human body shoulder, more related with human perception detection module 12 is in addition background content, owing to there is too many complicated background image in shooting picture, so in the process of human perception detection module 12 shooting picture, we need to select comparatively simple background, can avoid the appearance of error-detecting situation like this, secondly, after carrying out human detection, we just determine the pedestrian being positioned at ad display screen 1 front, only determine that target pedestrian can not determine the pedestrian viewing and admiring advertisement, at this moment we just use human eye detection module 13 in the scope of target pedestrian, confirm that the pedestrian of advertisement broadcasting being is is being viewed and admired in ad display screen front, such cooperation is very rational, the pedestrian detection of first stage just detects in pedestrian may exist the crowd viewing and admiring advertisement, the human eye detection of subordinate phase, reduce the scope of detection, can effectively discharge is not gaze at the pedestrian viewing and admiring advertisement and play, such Filter Examination scheme as a kind of " screen type " improves again the efficiency of detection, such system " can be familiar with " pedestrian viewing and admiring advertisement, especially human eye fixation range, and detection and positioning eye image finally determines pedestrian's quantity that advertisement broadcasting display screen 1 front is viewed and admired,
Secondly, we are by there being a general time series analysis to human eye fixation range, namely people watches the time how long attentively to this content that then advertisement is play, timing from pedestrian's eyes are detected in the present embodiment, with a seconds unit for fragment reference time, at continuous same image frame position continuous detecting and location pedestrian's eyes, before so we just have reason to judge current advertisement broadcasting display screen 1, pedestrian's views and admires the time.From then on next step data analysis and computation process can be carried out.Especially, need to arouse attention in the generation of a certain situation, if find the broadcast of a certain advertisement, human eye detection and positioning confirmation failure in the shorter time, can think that this commercial advertisement or public good publicity can not effectively attract pedestrian to pay attention to and arouse attention, now need the ad content that content is totally different or style is special more renewed immediately from the use sight of setting, thus cause the concern again of people, also be conducive to excavating more product advertising and the potential customer value of commercial content, learn advertisement the most truly by degree that masses view and admire.
Finally, obtaining concrete pedestrian's quantity of viewing and admiring and time of viewing and admiring just can do code of conduct analysis by advertisement analysis module 14 to this advertisement, adding up the recognized degree of current broadcast advertisement, and data are preserved.
The present embodiment also provides a kind of advertisement to view and admire method of counting, and it comprises the following steps:
Step a, display module 11 plays current advertisement;
Step b, human perception detection module 12 takes the picture in ad display screen 1 front, and detects the pedestrian in shooting picture based on Human Detection, draws target pedestrian;
Step c, human eye detection module 13 is is viewing and admiring the pedestrian of advertisement broadcasting in the scope of target pedestrian based on human eye detection algorithm determination ad display screen 1 front, and analysis draws pedestrian's quantity of viewing and admiring and the time of viewing and admiring;
Steps d, advertisement analysis module 14 obtains the degree of recognition of current broadcast advertisement based on pedestrian's quantity of viewing and admiring and the time series analysis of viewing and admiring;
Step e, advertisement handover module 15 switches according to the advertisement of the degree of recognition of advertisement to the current broadcasting of display module.
Above embodiment is described in detail to essence of the present invention; but can not limit protection scope of the present invention; apparently; under enlightenment of the present invention; the art those of ordinary skill can also carry out many improvement and modification; it should be noted that these improve and modify all to drop within claims of the present invention.
Claims (4)
1. number system is viewed and admired in an advertisement, it is characterized in that, it comprises ad display screen (1), is provided with display module (11), human perception detection module (12), human eye detection module (13), advertisement analysis module (14) and advertisement handover module (15) in described ad display screen (1);
Described display module (11), for playing current advertisement;
Described human perception detection module (12) and human eye detection module (13) wireless telecommunications, for taking the picture in ad display screen (1) front, and based on Human Detection, the pedestrian in shooting picture is detected, draw target pedestrian;
Described human eye detection module (13) and advertisement analysis module (14) wireless telecommunications, for viewing and admiring the pedestrian of advertisement broadcasting in the scope of target pedestrian based on human eye detection algorithm determination ad display screen (1) front, and analysis draws pedestrian's quantity of viewing and admiring and the time of viewing and admiring;
Described advertisement analysis module (14) and advertisement handover module (15) wireless telecommunications, for obtaining the degree of recognition of current broadcast advertisement based on pedestrian's quantity of viewing and admiring and the time series analysis of viewing and admiring;
Described advertisement handover module (15) and display module (11) wireless telecommunications, switch for the advertisement of the degree of recognition to the current broadcasting of display module according to advertisement.
2. number system is viewed and admired in advertisement according to claim 1, it is characterized in that, describedly carry out detection to the pedestrian in shooting picture and comprise sensing range and Detection of content, described sensing range is the region of more than shoulders of human body, and described Detection of content is midstance and the walking posture of pedestrian.
3. number system is viewed and admired in advertisement according to claim 1, it is characterized in that, described target line people is for being positioned at the pedestrian in ad display screen (1) front.
4. a method of counting is viewed and admired in advertisement, it is characterized in that, it comprises the following steps:
Step a, display module (11) plays current advertisement;
Step b, the picture in human perception detection module (12) shooting ad display screen (1) front, and based on Human Detection, the pedestrian in shooting picture is detected, draw target pedestrian;
Step c, human eye detection module (13) is is viewing and admiring the pedestrian of advertisement broadcasting in the scope of target pedestrian based on human eye detection algorithm determination ad display screen (1) front, and analysis draws pedestrian's quantity of viewing and admiring and the time of viewing and admiring;
Steps d, advertisement analysis module (14) obtains the degree of recognition of current broadcast advertisement based on pedestrian's quantity of viewing and admiring and the time series analysis of viewing and admiring;
Step e, advertisement handover module (15) switches according to the advertisement of the degree of recognition of advertisement to the current broadcasting of display module.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510909071.8A CN105405362A (en) | 2015-12-09 | 2015-12-09 | Advertising viewing time calculation system and method |
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| CN201510909071.8A CN105405362A (en) | 2015-12-09 | 2015-12-09 | Advertising viewing time calculation system and method |
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| CN105405362A true CN105405362A (en) | 2016-03-16 |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106782219A (en) * | 2016-12-30 | 2017-05-31 | 重庆电子工程职业学院 | For the servicing unit of sales promotion of motor vehicles |
| CN107025863A (en) * | 2017-05-31 | 2017-08-08 | 泉州创先力智能科技有限公司 | A kind of Window Display system and its control method |
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| CN102881239A (en) * | 2011-07-15 | 2013-01-16 | 鼎亿数码科技(上海)有限公司 | Advertisement playing system and method based on image identification |
| US20130054377A1 (en) * | 2011-08-30 | 2013-02-28 | Nils Oliver Krahnstoever | Person tracking and interactive advertising |
| CN203311805U (en) * | 2013-04-16 | 2013-11-27 | 湖南众益文化传媒有限公司 | Advertising information machine based on face recognition |
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2015
- 2015-12-09 CN CN201510909071.8A patent/CN105405362A/en active Pending
Patent Citations (4)
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| CN102147855A (en) * | 2011-01-20 | 2011-08-10 | 叶尔肯·拜山 | Method and device for counting outdoor advertisement audience rating |
| CN102881239A (en) * | 2011-07-15 | 2013-01-16 | 鼎亿数码科技(上海)有限公司 | Advertisement playing system and method based on image identification |
| US20130054377A1 (en) * | 2011-08-30 | 2013-02-28 | Nils Oliver Krahnstoever | Person tracking and interactive advertising |
| CN203311805U (en) * | 2013-04-16 | 2013-11-27 | 湖南众益文化传媒有限公司 | Advertising information machine based on face recognition |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106782219A (en) * | 2016-12-30 | 2017-05-31 | 重庆电子工程职业学院 | For the servicing unit of sales promotion of motor vehicles |
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| CN107025863A (en) * | 2017-05-31 | 2017-08-08 | 泉州创先力智能科技有限公司 | A kind of Window Display system and its control method |
| CN107274815A (en) * | 2017-05-31 | 2017-10-20 | 泉州创先力智能科技有限公司 | A kind of control method of Window Display system |
| CN107025863B (en) * | 2017-05-31 | 2018-05-01 | 湖北工业大学 | A kind of Window Display system and its control method |
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Application publication date: 20160316 |