CN105392060A - Method and device used for pushing interactive information of interactive television system - Google Patents

Method and device used for pushing interactive information of interactive television system Download PDF

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Publication number
CN105392060A
CN105392060A CN201510821439.5A CN201510821439A CN105392060A CN 105392060 A CN105392060 A CN 105392060A CN 201510821439 A CN201510821439 A CN 201510821439A CN 105392060 A CN105392060 A CN 105392060A
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CN
China
Prior art keywords
interactive
image
information
program
instant mood
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510821439.5A
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Chinese (zh)
Inventor
呼伦夫
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TVM Beijing Technology Co Ltd
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TVM Beijing Technology Co Ltd
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Filing date
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Application filed by TVM Beijing Technology Co Ltd filed Critical TVM Beijing Technology Co Ltd
Priority to CN201510821439.5A priority Critical patent/CN105392060A/en
Publication of CN105392060A publication Critical patent/CN105392060A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a method and device used for pushing interactive information of an interactive television system. The method and device are used for displaying specific support information in user participation on a video picture in real time, so as to attract users to utilize mobile terminals to participate in interaction of a television program. The method includes the steps of: receiving in real time instant mood images sent by user terminals; and configuring the instant mood images in an interactive television program. According to the method and device provided by the invention, the instant mood images of the users participating in interaction are displayed on the television video picture in real time, thereby motivating enthusiasm of the users in participating in interactive information. Support information of the users participating in interaction can also be displayed on the television video picture, thereby enhancing on-site experience of user participation. Thus the enthusiasm of the users in participating in an interaction item is improved. For a watching population of a television program, in the television video playing process, users are attracted to participate in watching and interaction of the video played by the television, thereby improving the audience rating of the television program, and enhancing interactivity and visual experience of user participation.

Description

A kind of method and device pushing interactive information for interactive television system
Technical field
The present invention relates to Internet technical field, particularly a kind of method and device pushing interactive information for interactive television system.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, concrete support information when how user being participated in, be presented in real time on video pictures, to attract user to utilize mobile terminal to participate in the interaction of TV programme, it is a problem demanding prompt solution.
Summary of the invention
The invention provides a kind of method and the device that push interactive information for interactive television system, concrete support information during in order to user to be participated in, is presented on video pictures in real time, utilizes mobile terminal to participate in the interaction of TV programme to attract user.
The invention provides and a kind ofly push the method for interactive information for interactive television system, comprising: the instant mood image that real-time reception user terminal sends for the interactive information of interactive TV program; By described instant mood image configurations in described interactive TV program.
Wherein, before the instant mood image that described real-time reception user terminal sends for the interactive information of interactive TV program, also comprise: the instant mood image being configured for the interactive information of described interactive TV program; The instant mood image of the interactive information being used for described interactive TV program is sent to described user terminal.
Wherein, described by described instant mood image configurations in described interactive TV program, comprising: the identification image configuring the interactive information of described interactive TV program; Described instant mood image rings is configured around described identification image.
Wherein, described described instant mood image rings to be configured around described identification image, comprising: obtain the head image information utilizing the user of described user terminal; Synthesize described instant mood image and described head image information; Composograph is configured around described identification image.
Wherein, after the described instant mood image of described synthesis and described head image information, also comprise: receive the support information that described user terminal sends; Described support information is configured on described composograph.
The present invention also provides a kind of and pushes the device of interactive information for interactive television system, comprising: image receiver module, for the instant mood image that real-time reception user terminal sends for the interactive information of interactive TV program; First configuration module, for by described instant mood image configurations in described interactive TV program.
Wherein, also comprise: the second configuration module, for being configured for the instant mood image of the interactive information of described interactive TV program; Sending module, for sending the instant mood image of the interactive information being used for described interactive TV program to described user terminal.
Wherein, described first configuration module comprises: mark dispensing unit, for configuring the identification image of the interactive information of described interactive TV program; Dispensing unit, for configuring described instant mood image rings around described identification image.
Wherein, described dispensing unit comprises: head portrait subelement, for obtaining the head image information of the user utilizing described user terminal; Synthon unit, for the synthesis of described instant mood image and described head image information; Configuration subelement, for configuring composograph around described identification image.
Wherein, also comprising: support information subelement, for receiving the support information that described user terminal sends, and described support information being configured on described composograph.
The present invention, by being presented in real time on television video picture by the instant mood image participating in interactive user, excites user to participate in the enthusiasm of interactive information.Participating in interactive user also can be presented on television video picture by support information, strengthens the On-site Experience that user participates in.Thus improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
A kind of schematic flow sheet pushing the method for interactive information for interactive television system that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the exemplary plot instant mood image participating in interactive user being presented at video pictures.
A kind of theory structure schematic diagram pushing the device of interactive information for interactive television system that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method pushing interactive information for interactive television system, see Fig. 1, comprising:
The instant mood image that S100 real-time reception user terminal sends for the interactive information of interactive TV program;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.Such as, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, the interactive information with TV programme is sent to interactive television system, to participate in the interaction of television video.
The user of TV reception is in real time by the instant mood image interaction television system of identifying user for the interactive information of interactive TV program, and this interactive television system receives the instant mood image that each user sends.
S200 by described instant mood image configurations in described interactive TV program.
By described instant mood image configurations on the video pictures of described interactive TV program, see Fig. 2, will the instant mood image configurations of interactive user's transmission be participated on video pictures.
Preferably, also comprise: the instant mood image being configured for the interactive information of described interactive TV program; The instant mood image of the interactive information being used for described interactive TV program is sent to described user terminal.
The instant mood image being used for identifying user that interactive television system will pre-set, such as, identifies glad smiling face's image, identifies the user that the sad images such as face image of crying send to participation interaction.
Interactive television system also can receive the face image of the various instant mood of identifying user that user pre-sets, and such as, user is with the face image of the various expression instant mood image as the various corresponding mood of mark.
Interactive information image on television video picture is by the television video picture that is added to by the overlay image be made up of described interactive information is formed.
Determine that the instant mood image of described user will be configured in the positional information on obtained interactive information image, according to determined positional information, generate the overlay image covered on described television video picture, described user's head portrait is positioned at the determined position of described overlay image.Superposed with described television video picture by described overlay image, the layer arranging overlay image is transparent, therefore, when superposing with television video picture, can not cover in television video picture.
Preferably, described by described instant mood image configurations in described interactive TV program, comprising: the identification image configuring the interactive information of described interactive TV program; Described instant mood image rings is configured around described identification image.
The instant mood image rings participating in interactive user is arranged around described interactive information, and described interactive information can identify with corresponding identification image, namely around identification image around the instant mood image of user participating in interaction.
Preferably, described described instant mood image rings to be configured around described identification image, comprising: obtain the head image information utilizing the user of described user terminal; Synthesize described instant mood image and described head image information; Composograph is configured around described identification image.
Preferably, after the described instant mood image of described synthesis and described head image information, also comprise: receive the support information that described user terminal sends; Described support information is configured on described composograph.
The information such as the word utilizing user terminal to input user or picture show as support information, improve viewer and participate in interactive enthusiasm.
The method that the embodiment of the present invention provides, by being presented in real time on television video picture by the instant mood image participating in interactive user, excites user to participate in the enthusiasm of interactive information.Participating in interactive user also can be presented on television video picture by support information, strengthens the On-site Experience that user participates in.Thus improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
The embodiment of the present invention also provides a kind of and pushes the device of interactive information for interactive television system, see Fig. 3, comprising: image receiver module 31, for the instant mood image that real-time reception user terminal sends for the interactive information of interactive TV program; First configuration module 32, for by described instant mood image configurations in described interactive TV program.
Preferably, also comprise: the second configuration module, for being configured for the instant mood image of the interactive information of described interactive TV program; Sending module, for sending the instant mood image of the interactive information being used for described interactive TV program to described user terminal.
Preferably, described first configuration module comprises: mark dispensing unit, for configuring the identification image of the interactive information of described interactive TV program; Dispensing unit, for configuring described instant mood image rings around described identification image.
Preferably, described dispensing unit comprises: head portrait subelement, for obtaining the head image information of the user utilizing described user terminal; Synthon unit, for the synthesis of described instant mood image and described head image information; Configuration subelement, for configuring composograph around described identification image.
Preferably, also comprising: support information subelement, for receiving the support information that described user terminal sends, and described support information being configured on described composograph.
The present embodiment is the device embodiment of corresponding said method embodiment, specifically implements see foregoing description, at this, repeats no more.
Device provided by the invention, by being presented in real time on television video picture by the instant mood image participating in interactive user, excites user to participate in the enthusiasm of interactive information.Participating in interactive user also can be presented on television video picture by support information, strengthens the On-site Experience that user participates in.Thus improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.

Claims (10)

1. push a method for interactive information for interactive television system, it is characterized in that, comprising:
The instant mood image that real-time reception user terminal sends for the interactive information of interactive TV program;
By described instant mood image configurations in described interactive TV program.
2. the method for claim 1, is characterized in that, before the instant mood image that described real-time reception user terminal sends for the interactive information of interactive TV program, also comprises:
Be configured for the instant mood image of the interactive information of described interactive TV program;
The instant mood image of the interactive information being used for described interactive TV program is sent to described user terminal.
3. the method for claim 1, is characterized in that, described by described instant mood image configurations in described interactive TV program, comprising:
Configure the identification image of the interactive information of described interactive TV program;
Described instant mood image rings is configured around described identification image.
4. method as claimed in claim 3, is characterized in that, describedly described instant mood image rings is configured around described identification image, comprising:
Obtain the head image information utilizing the user of described user terminal;
Synthesize described instant mood image and described head image information;
Composograph is configured around described identification image.
5. method as claimed in claim 4, is characterized in that, after the described instant mood image of described synthesis and described head image information, also comprises:
Receive the support information that described user terminal sends;
Described support information is configured on described composograph.
6. push a device for interactive information for interactive television system, it is characterized in that, comprising:
Image receiver module, for the instant mood image that real-time reception user terminal sends for the interactive information of interactive TV program;
First configuration module, for by described instant mood image configurations in described interactive TV program.
7. device as claimed in claim 6, is characterized in that, also comprise:
Second configuration module, for being configured for the instant mood image of the interactive information of described interactive TV program;
Sending module, for sending the instant mood image of the interactive information being used for described interactive TV program to described user terminal.
8. device as claimed in claim 6, it is characterized in that, described first configuration module comprises:
Mark dispensing unit, for configuring the identification image of the interactive information of described interactive TV program;
Dispensing unit, for configuring described instant mood image rings around described identification image.
9. device as claimed in claim 8, it is characterized in that, described dispensing unit comprises:
Head portrait subelement, for obtaining the head image information of the user utilizing described user terminal;
Synthon unit, for the synthesis of described instant mood image and described head image information;
Configuration subelement, for configuring composograph around described identification image.
10. device as claimed in claim 9, is characterized in that, also comprise:
Support information subelement, for receiving the support information that described user terminal sends, and is configured in described support information on described composograph.
CN201510821439.5A 2015-11-24 2015-11-24 Method and device used for pushing interactive information of interactive television system Pending CN105392060A (en)

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Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080291218A1 (en) * 2006-01-21 2008-11-27 Tencent Technology (Shenzhen) Company Limited System And Method For Generating Interactive Video Images
CN201167373Y (en) * 2007-12-19 2008-12-17 康佳集团股份有限公司 Television capable of displaying mood icon
US20120124456A1 (en) * 2010-11-12 2012-05-17 Microsoft Corporation Audience-based presentation and customization of content
CN104639425A (en) * 2015-01-06 2015-05-20 广州华多网络科技有限公司 Network expression playing method and system and service equipment
CN105007515A (en) * 2015-07-27 2015-10-28 天脉聚源(北京)科技有限公司 Method and device for generating interaction feedback information of interaction television system
CN105072477A (en) * 2015-07-27 2015-11-18 天脉聚源(北京)科技有限公司 Method and device for generating interactive feedback information of interactive TV system
CN105072502A (en) * 2015-07-29 2015-11-18 天脉聚源(北京)科技有限公司 TV program voting interaction method and device

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080291218A1 (en) * 2006-01-21 2008-11-27 Tencent Technology (Shenzhen) Company Limited System And Method For Generating Interactive Video Images
CN201167373Y (en) * 2007-12-19 2008-12-17 康佳集团股份有限公司 Television capable of displaying mood icon
US20120124456A1 (en) * 2010-11-12 2012-05-17 Microsoft Corporation Audience-based presentation and customization of content
CN104639425A (en) * 2015-01-06 2015-05-20 广州华多网络科技有限公司 Network expression playing method and system and service equipment
CN105007515A (en) * 2015-07-27 2015-10-28 天脉聚源(北京)科技有限公司 Method and device for generating interaction feedback information of interaction television system
CN105072477A (en) * 2015-07-27 2015-11-18 天脉聚源(北京)科技有限公司 Method and device for generating interactive feedback information of interactive TV system
CN105072502A (en) * 2015-07-29 2015-11-18 天脉聚源(北京)科技有限公司 TV program voting interaction method and device

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