CN104991935A - Website attention processing method and apparatus - Google Patents
Website attention processing method and apparatus Download PDFInfo
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- CN104991935A CN104991935A CN201510392708.0A CN201510392708A CN104991935A CN 104991935 A CN104991935 A CN 104991935A CN 201510392708 A CN201510392708 A CN 201510392708A CN 104991935 A CN104991935 A CN 104991935A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/954—Navigation, e.g. using categorised browsing
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
The invention discloses a website attention processing method and apparatus used for performing addition operation according to different operations of a user in a website to obtain the attention degree of the website and achieving the purposes of comprehensively and accurately calculating the attention degree of the user to the website and processing the website according to the attention degree. The method comprises the steps of: step A: acquiring an operation record of the user to the website, wherein the operation record is used for marking all operation behavior information of the user in the website; step B: according to the operation record of the user to the website, calculating the attention degree of the user to the website, corresponding to different factors in the operation record respectively; step C: calculating the attention degree of the website, obtained in the step B according to a preset rule to obtain a first attention index of the user to the website; and step D: judging whether the first attention index reaches a preset attention threshold value, and processing a website address according to a judgment result.
Description
Technical field
The present invention relates to Internet technical field, particularly the disposal route of a kind of website attention rate and device.
Background technology
Along with the development of internet and universal, people's activity is in a network more and more active.Various website is also full of in the network platform, and especially the website of the type such as Domestic News, social networks, video playback is subject to the favor of the numerous public more.For social networks, network social intercourse platform also experienced by development, develops into Bulletin Board Systems, instant messaging and network log from Email, more popular social networking service and microblogging up till now.
Domestic News website, social network sites, video website etc. are that current people share, propagate and the Important Platform of obtaining information.On these platforms, there is a large amount of information updatings all the time.But the viewing area of client is limited, cannot simultaneously for user presents multiple website or the page, therefore, just need to calculate user to the attention rate of website, according to user to the attention rate of website for user presents corresponding content.
The mode of existing a kind of counting user to website attention rate is according to operation amount statistics, such as, according to the attention rate of click volume statistics website.In internet, people are usually converted into mouse to the reading of paid close attention to web site contents and click behavior.The clicked number of times of each website in statistics network, can analyze the concerned degree of this website.Again such as, according to the attention rate of replying number of times statistics website.Some websites reply number of times is more, shows that the concerned degree of this website is higher.
But sometimes people just check the content in network and browse, and can not operate, especially when content is more brief, the list information of such as microblogging.People for uninterested content often just stroke and mistake when browsing, run into interested content and then can stop and read over.Visible, user also embodies the degree of concern to different web sites to a certain extent to the browsing time of content.
Existing statistics website browsing rate the method for carrying out rank considers the click of user and the factor of browsing time, but calculating user that can only be rough is to the attention rate of website, and do not consider time of user's access websites, stop duration, whether click video and the factor such as to watch.
Summary of the invention
The invention provides disposal route and the device of a kind of website attention rate, calculate attention rate to this website in order to carry out addition according to the different operating of user on website, realize comprehensively, calculate the object that user processes website to the attention rate of website and according to attention rate exactly.
The invention provides the disposal route of a kind of website attention rate, comprising:
Steps A: gather user to the operation note of website, described operation note is used for all operations behavioural information of identifying user in this website;
Step B: according to the operation note of described user to website, calculates the user of Different factor difference correspondence in described operation note respectively to the concern angle value of website;
Step C: the rule according to presetting calculates the concern angle value of website the user obtained in step B, obtains the first attention rate index of user to website;
Step D: judge whether described first attention rate index reaches default attention rate threshold value, and according to judged result, this station address is processed.
Some beneficial effects of the embodiment of the present invention can comprise:
This embodiment is first by obtaining user to all operations behavior record of website, then according to factor each in operation behavior record on the impact of website attention rate, calculate website corresponding to each factor respectively and pay close attention to angle value, angle value is paid close attention in website corresponding respectively for above-mentioned each factor adopts the computing method preset to calculate, and obtains the first attention rate index of user to website.Finally, the first attention rate index and the attention rate threshold value preset are compared, and then can process this station address according to comparative result.The method of this embodiment provides and a kind ofly calculates the computing method of user to website attention rate index, and compare according to the attention rate index calculated and preset value, directly can process according to the address of comparative result to this website, as: book mark, disregard.The method of this embodiment can, according to the degree of concern of user to different web sites, be the website disposal route that user provides a kind of attention rate high, improves user's impression.
In one embodiment, described step D comprises:
When described first attention rate index does not reach default attention rate threshold value, then return described steps A, continue to gather user to the operation note of website;
When described first attention rate index reaches default attention rate threshold value, then calculate user to the second attention rate index of other any websites;
Judge whether described first attention rate index is greater than described second attention rate index, and according to judged result, the station address that described first attention rate exponent pair is answered is processed.
How the method for this embodiment mainly when calculating the first attention rate index of user to certain website, processes this station address according to the comparative result of the first attention rate index and default attention rate threshold value.If the first attention rate index of user to certain website does not reach default attention rate threshold value, then do not need to carry out special processing; If the first attention rate index of user to certain website reaches default attention rate threshold value, then this website is likely the website that user's attention rate is the highest, then by user to the first attention rate index of this website with the attention rate index of other websites is compared, namely can learn that user is to the mxm. in the attention rate index of each website according to comparative result, and then the station address that the first attention rate exponent pair is answered is processed.The method of this embodiment is easy to realize, and has fully taken into account the attention rate exponential quantity of user to each website, and when not only simply judging to reach default threshold value to the attention rate index of certain website, namely processes.
In one embodiment, describedly judge whether described first attention rate index is greater than described second attention rate index, and according to judged result, process carried out to the station address that described first attention rate exponent pair is answered and comprise:
When described first attention rate index is greater than described second attention rate index, then the website of being answered by described first attention rate exponent pair is as the homepage of browser;
When described first attention rate index is less than described second attention rate index, then the station address that described first attention rate exponent pair is answered is joined the remarkable position of the guidance to website page.
In the method that this embodiment provides, after judging that the first attention rate index of user to certain website reaches predetermined threshold value, second attention rate index of this first attention rate index and other any websites is compared, if be greater than the second attention rate index, then illustrate that the website that this first attention rate exponent pair is answered is not the website that user's attention rate is the highest, this station address is joined the remarkable position of the navigation page that user often accesses; And if be greater than the second attention rate index, then illustrate that this website is that user pays close attention to the highest website, need using the address of this website as browser homepage, so that user accesses more fast, easily.The method of this embodiment, according to the size of user to website attention rate, carries out respective handling to station address, user can be accessed fast, in time want the website accessed, for user's access saves the time.
In one embodiment, described operation note comprise following any one or multiple:
When user accesses access time of this website, user accesses this website IP address, the user of self stop after accessing this website duration, user's access websites time whether video and the viewing duration when user watches video are watched when accessing this website to the click degree of depth of menu, user.
In one embodiment, described step B comprises:
The access time of accessing this website according to described user and the access time addition algorithm preset, calculate first and pay close attention to angle value;
When accessing this website according to described user, self IP address and the IP addition algorithm preset, calculate second and pay close attention to angle value;
The duration stopped behind this website of access according to described user and the duration addition algorithm preset, calculate the 3rd and pay close attention to angle value;
According to during described user's access websites to the click degree of depth of menu and preset click degree of depth addition algorithm, calculate the 4th pay close attention to angle value;
The video addition algorithm whether watched video and the viewing duration when user watches video when accessing this website according to user and preset, calculates the 5th and pays close attention to angle value.
This embodiment offers a kind of according to user to the Different factor in the operation note behavior of website, respectively calculate Different factor to the method for website attention rate exponential effect.As: the time factor of user's access websites, when daytime is in office's access websites, then the corresponding attention rate calculated is lower; A night in access websites, then the corresponding attention rate calculated is higher, and the impact of other influences factor on website attention rate index is similar.By the user that collects to the value of Different factor in the operation behavior record of website, then in conjunction with corresponding addition algorithm, Different factor correspondence can be accessed and pay close attention to angle value, and then provide foundation for calculating the attention rate index of user to website.The method of this embodiment is calculate the value of user to the attention rate index of website to improve basis, to make it possible to accurately calculate website attention rate index, and the practical operation involving a wide range of knowledge, be more close to the users of result of calculation.
A treating apparatus for website attention rate, comprising:
Information acquisition module, for gathering the operation note of user to website, described operation note is used for all operations behavioural information of identifying user in this website;
Computing module respectively, for according to the operation note of described user to website, calculates the user of Different factor difference correspondence in described operation note respectively to the concern angle value of website;
Index computing module, for calculating the concern angle value of website the user obtained in step B according to the rule preset, obtains the first attention rate index of user to website;
Relatively processing module, for judging whether described first attention rate index reaches default attention rate threshold value, and processes this station address according to judged result.
In one embodiment, the described processing module that compares comprises:
First comparison sub-module, for when described first attention rate index does not reach default attention rate threshold value, then returns the operation of described information acquisition module, continues to gather user to the operation note of website;
Second comparison sub-module, for when described first attention rate index reaches default attention rate threshold value, then calculates user to the second attention rate index of other any websites;
Judging process submodule, for judging whether described first attention rate index is greater than described second attention rate index, and according to judged result, the station address that described first attention rate exponent pair is answered being processed.
In one embodiment, described judgement process submodule comprises:
First process submodule, for when described first attention rate index is greater than described second attention rate index, then the website of being answered by described first attention rate exponent pair is as the homepage of browser;
Second process submodule, for when described first attention rate index is less than described second attention rate index, then joins the remarkable position of the guidance to website page by the station address that described first attention rate exponent pair is answered.
In one embodiment, described operation note comprise following any one or multiple:
When user accesses access time of this website, user accesses this website IP address, the user of self stop after accessing this website duration, user's access websites time whether video and the viewing duration when user watches video are watched when accessing this website to the click degree of depth of menu, user.
In one embodiment, described computing module respectively comprises:
First calculating sub module, for accessing the access time of this website and default access time addition algorithm according to described user, calculates first and pays close attention to angle value;
Second calculating sub module, during for accessing this website according to described user, self IP address and the IP addition algorithm preset, calculate second and pay close attention to angle value;
3rd calculating sub module, for the duration stopped behind this website of access according to described user and the duration addition algorithm preset, calculates the 3rd and pays close attention to angle value;
4th calculating sub module, for according to during described user's access websites to the click degree of depth of menu and preset click degree of depth addition algorithm, calculate the 4th pay close attention to angle value;
5th calculating sub module, the video addition algorithm whether watched video and the viewing duration when user watches video during for accessing this website according to user and preset, calculates the 5th and pays close attention to angle value.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from instructions, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write instructions, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for instructions, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the process flow diagram of the disposal route of a kind of website attention rate in the embodiment of the present invention;
Fig. 2 is the process flow diagram of the step S104 of the disposal route of a kind of website attention rate in the embodiment of the present invention;
Fig. 3 is the process flow diagram of the step S203 of the disposal route of a kind of website attention rate in the embodiment of the present invention;
Fig. 4 is the process flow diagram of the step S102 of the disposal route of a kind of website attention rate in the embodiment of the present invention;
Fig. 5 is the process flow diagram of the disposal route of a kind of website attention rate in the specific embodiment of the invention;
Fig. 6 is the block diagram of the treating apparatus of a kind of website attention rate in the embodiment of the present invention;
Fig. 7 is the block diagram of the comparison processing module 64 of the treating apparatus of a kind of website attention rate in the embodiment of the present invention;
Fig. 8 is the block diagram of the judgement process submodule 643 of the treating apparatus of a kind of website attention rate in the embodiment of the present invention;
Fig. 9 is the block diagram of the difference computing module 62 of the treating apparatus of a kind of website attention rate in the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
Fig. 1 is the disposal route of a kind of website attention rate in the embodiment of the present invention, as shown in Figure 1, comprises the following steps S101-S104:
Step S101: gather user to the operation note of website, described operation note is used for all operations behavioural information of identifying user in this website;
Step S102: according to the operation note of described user to website, calculates the user of Different factor difference correspondence in described operation note respectively to the concern angle value of website;
Step S103: the rule according to presetting calculates the concern angle value of website the user obtained in step B, obtains the first attention rate index of user to website;
Step S104: judge whether described first attention rate index reaches default attention rate threshold value, and according to judged result, this station address is processed.
This embodiment is first by obtaining user to all operations behavior record of website, then according to factor each in operation behavior record on the impact of website attention rate, calculate website corresponding to each factor respectively and pay close attention to angle value, angle value is paid close attention in website corresponding respectively for above-mentioned each factor adopts the computing method preset to calculate, and obtains the first attention rate index of user to website.Finally, the first attention rate index and the attention rate threshold value preset are compared, and then can process this station address according to comparative result.The method of this embodiment provides and a kind ofly calculates the computing method of user to website attention rate index, and compare according to the attention rate index calculated and preset value, directly can process according to the address of comparative result to this website, as: book mark, disregard.The method of this embodiment can, according to the degree of concern of user to different web sites, be the website disposal route that user provides a kind of attention rate high, improves user's impression.
In one embodiment, as shown in Figure 2, described step S104 can be embodied as following steps S201-S203:
Step S201: when described first attention rate index does not reach default attention rate threshold value, then return described step S101, continues to gather user to the operation note of website;
Step S202: when described first attention rate index reaches default attention rate threshold value, then calculate user to the second attention rate index of other any websites;
Step S203: judge whether described first attention rate index is greater than described second attention rate index, and according to judged result, the station address that described first attention rate exponent pair is answered is processed.
How the method for this embodiment mainly when calculating the first attention rate index of user to certain website, processes this station address according to the comparative result of the first attention rate index and default attention rate threshold value.If the first attention rate index of user to certain website does not reach default attention rate threshold value, then do not need to carry out special processing; If the first attention rate index of user to certain website reaches default attention rate threshold value, then this website is likely the website that user's attention rate is the highest, then by user to the first attention rate index of this website with the attention rate index of other websites is compared, namely can learn that user is to the mxm. in the attention rate index of each website according to comparative result, and then the station address that the first attention rate exponent pair is answered is processed.The method of this embodiment is easy to realize, and has fully taken into account the attention rate exponential quantity of user to each website, and when not only simply judging to reach default threshold value to the attention rate index of certain website, namely processes.
In one embodiment, as shown in Figure 3, described step S203 can be embodied as following steps S301-S302:
Step S301: when described first attention rate index is greater than described second attention rate index, then the website of being answered by described first attention rate exponent pair is as the homepage of browser;
Step S302: when described first attention rate index is less than described second attention rate index, then the station address that described first attention rate exponent pair is answered is joined the remarkable position of the guidance to website page.
In the method that this embodiment provides, after judging that the first attention rate index of user to certain website reaches predetermined threshold value, second attention rate index of this first attention rate index and other any websites is compared, if be greater than the second attention rate index, then illustrate that the website that this first attention rate exponent pair is answered is not the website that user's attention rate is the highest, this station address is joined the remarkable position of the navigation page that user often accesses; And if be greater than the second attention rate index, then illustrate that this website is that user pays close attention to the highest website, need using the address of this website as browser homepage, so that user accesses more fast, easily.The method of this embodiment, according to the size of user to website attention rate, carries out respective handling to station address, user can be accessed fast, in time want the website accessed, for user's access saves the time.
In one embodiment, described operation note comprise following any one or multiple:
When user accesses access time of this website, user accesses this website IP address, the user of self stop after accessing this website duration, user's access websites time whether video and the viewing duration when user watches video are watched when accessing this website to the click degree of depth of menu, user.
In one embodiment, as shown in Figure 4, described step S102 can be embodied as following steps S401-S405:
Step S401: the access time of accessing this website according to described user and the access time addition algorithm preset, calculate first and pay close attention to angle value;
Step S402: self IP address and the IP addition algorithm preset when accessing this website according to described user, calculate second and pay close attention to angle value;
Step S403: the duration stopped behind this website of access according to described user and the duration addition algorithm preset, calculate the 3rd and pay close attention to angle value;
Step S404: according to during described user's access websites to the click degree of depth of menu and preset click degree of depth addition algorithm, calculate the 4th pay close attention to angle value;
Step S405: the video addition algorithm whether watched video and the viewing duration when user watches video when accessing this website according to user and preset, calculates the 5th and pays close attention to angle value.
This embodiment offers a kind of according to user to the Different factor in the operation note behavior of website, respectively calculate Different factor to the method for website attention rate exponential effect.As: the time factor of user's access websites, when daytime is in office's access websites, then the corresponding attention rate calculated is lower; A night in access websites, then the corresponding attention rate calculated is higher, and the impact of other influences factor on website attention rate index is similar.By the user that collects to the value of Different factor in the operation behavior record of website, then in conjunction with corresponding addition algorithm, Different factor correspondence can be accessed and pay close attention to angle value, and then provide foundation for calculating the attention rate index of user to website.The method of this embodiment is calculate the value of user to the attention rate index of website to improve basis, to make it possible to accurately calculate website attention rate index, and the practical operation involving a wide range of knowledge, be more close to the users of result of calculation.
The disposal route of the website attention rate that the embodiment of the present invention provides is described below by specific embodiment, as shown in Figure 5, comprises the following steps S501-S512:
Step S501: gather user to the operation note of website, described operation note is used for all operations behavioural information of identifying user in this website;
Described operation note comprise following any one or multiple:
When user accesses access time of this website, user accesses this website IP address, the user of self stop after accessing this website duration, user's access websites time whether video and the viewing duration when user watches video are watched when accessing this website to the click degree of depth of menu, user.
Step S502: the access time of accessing this website according to described user and the access time addition algorithm preset, calculate first and pay close attention to angle value;
Step S503: self IP address and the IP addition algorithm preset when accessing this website according to described user, calculate second and pay close attention to angle value;
Step S504: the duration stopped behind this website of access according to described user and the duration addition algorithm preset, calculate the 3rd and pay close attention to angle value;
Step S505: according to during described user's access websites to the click degree of depth of menu and preset click degree of depth addition algorithm, calculate the 4th pay close attention to angle value;
Step S506: the video addition algorithm whether watched video and the viewing duration when user watches video when accessing this website according to user and preset, calculates the 5th and pays close attention to angle value.
Step S507: the rule according to presetting calculates the concern angle value of website the user obtained in step S502-S506, obtains the first attention rate index of user to website;
Step S508: when described first attention rate index does not reach default attention rate threshold value, then return described step S501, continues to gather user to the operation note of website;
Step S509: when described first attention rate index reaches default attention rate threshold value, then calculate user to the second attention rate index of other any websites;
Step S510: when described first attention rate index is greater than described second attention rate index, then the website of being answered by described first attention rate exponent pair is as the homepage of browser;
Step S511: when described first attention rate index is less than described second attention rate index, then the station address that described first attention rate exponent pair is answered is joined the remarkable position of the guidance to website page.
Corresponding to the disposal route of a kind of website attention rate that above-described embodiment provides, the embodiment of the present invention also provides the treating apparatus of a kind of website attention rate, as shown in Figure 6, comprising:
Information acquisition module 61, for gathering the operation note of user to website, described operation note is used for all operations behavioural information of identifying user in this website;
Computing module 62 respectively, for according to the operation note of described user to website, calculates the user of Different factor difference correspondence in described operation note respectively to the concern angle value of website;
Index computing module 63, for calculating the concern angle value of website the user obtained in step B according to the rule preset, obtains the first attention rate index of user to website;
Relatively processing module 64, for judging whether described first attention rate index reaches default attention rate threshold value, and processes this station address according to judged result.
In one embodiment, as shown in Figure 7, the described processing module 64 that compares comprises:
First comparison sub-module 641, for when described first attention rate index does not reach default attention rate threshold value, then returns the operation of described information acquisition module, continues to gather user to the operation note of website;
Second comparison sub-module 642, for when described first attention rate index reaches default attention rate threshold value, then calculates user to the second attention rate index of other any websites;
Judging process submodule 643, for judging whether described first attention rate index is greater than described second attention rate index, and according to judged result, the station address that described first attention rate exponent pair is answered being processed.
In one embodiment, as shown in Figure 8, described judgement process submodule 643 comprises:
First process submodule 6431, for when described first attention rate index is greater than described second attention rate index, then the website of being answered by described first attention rate exponent pair is as the homepage of browser;
Second process submodule 6432, for when described first attention rate index is less than described second attention rate index, then joins the remarkable position of the guidance to website page by the station address that described first attention rate exponent pair is answered.
In one embodiment, described operation note comprise following any one or multiple:
When user accesses access time of this website, user accesses this website IP address, the user of self stop after accessing this website duration, user's access websites time whether video and the viewing duration when user watches video are watched when accessing this website to the click degree of depth of menu, user.
In one embodiment, as shown in Figure 9, described computing module respectively 62 comprises:
First calculating sub module 621, for accessing the access time of this website and default access time addition algorithm according to described user, calculates first and pays close attention to angle value;
Second calculating sub module 622, during for accessing this website according to described user, self IP address and the IP addition algorithm preset, calculate second and pay close attention to angle value;
3rd calculating sub module 623, for the duration stopped behind this website of access according to described user and the duration addition algorithm preset, calculates the 3rd and pays close attention to angle value;
4th calculating sub module 624, for according to during described user's access websites to the click degree of depth of menu and preset click degree of depth addition algorithm, calculate the 4th pay close attention to angle value;
5th calculating sub module 625, the video addition algorithm whether watched video and the viewing duration when user watches video during for accessing this website according to user and preset, calculates the 5th and pays close attention to angle value.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disk memory and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the process flow diagram of the method for the embodiment of the present invention, equipment (system) and computer program and/or block scheme.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block scheme and/or square frame and process flow diagram and/or block scheme and/or square frame.These computer program instructions can being provided to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computing machine or other programmable data processing device produce device for realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be loaded in computing machine or other programmable data processing device, make on computing machine or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computing machine or other programmable devices is provided for the step realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a disposal route for website attention rate, is characterized in that, comprising:
Steps A: gather user to the operation note of website, described operation note is used for all operations behavioural information of identifying user in this website;
Step B: according to the operation note of described user to website, calculates the user of Different factor difference correspondence in described operation note respectively to the concern angle value of website;
Step C: the rule according to presetting calculates the concern angle value of website the user obtained in step B, obtains the first attention rate index of user to website;
Step D: judge whether described first attention rate index reaches default attention rate threshold value, and according to judged result, this station address is processed.
2. the disposal route of website as claimed in claim 1 attention rate, it is characterized in that, described step D comprises:
When described first attention rate index does not reach default attention rate threshold value, then return described steps A, continue to gather user to the operation note of website;
When described first attention rate index reaches default attention rate threshold value, then calculate user to the second attention rate index of other any websites;
Judge whether described first attention rate index is greater than described second attention rate index, and according to judged result, the station address that described first attention rate exponent pair is answered is processed.
3. the disposal route of website as claimed in claim 2 attention rate, it is characterized in that, describedly judge whether described first attention rate index is greater than described second attention rate index, and according to judged result, process carried out to the station address that described first attention rate exponent pair is answered and comprise:
When described first attention rate index is greater than described second attention rate index, then the website of being answered by described first attention rate exponent pair is as the homepage of browser;
When described first attention rate index is less than described second attention rate index, then the station address that described first attention rate exponent pair is answered is joined the remarkable position of the guidance to website page.
4. the disposal route of website as claimed in claim 1 attention rate, is characterized in that, described operation note comprise following any one or multiple:
When user accesses access time of this website, user accesses this website IP address, the user of self stop after accessing this website duration, user's access websites time whether video and the viewing duration when user watches video are watched when accessing this website to the click degree of depth of menu, user.
5. the disposal route of website as claimed in claim 4 attention rate, it is characterized in that, described step B comprises:
The access time of accessing this website according to described user and the access time addition algorithm preset, calculate first and pay close attention to angle value;
When accessing this website according to described user, self IP address and the IP addition algorithm preset, calculate second and pay close attention to angle value;
The duration stopped behind this website of access according to described user and the duration addition algorithm preset, calculate the 3rd and pay close attention to angle value;
According to during described user's access websites to the click degree of depth of menu and preset click degree of depth addition algorithm, calculate the 4th pay close attention to angle value;
The video addition algorithm whether watched video and the viewing duration when user watches video when accessing this website according to user and preset, calculates the 5th and pays close attention to angle value.
6. a treating apparatus for website attention rate, is characterized in that, comprising:
Information acquisition module, for gathering the operation note of user to website, described operation note is used for all operations behavioural information of identifying user in this website;
Computing module respectively, for according to the operation note of described user to website, calculates the user of Different factor difference correspondence in described operation note respectively to the concern angle value of website;
Index computing module, for calculating the concern angle value of website the user obtained in step B according to the rule preset, obtains the first attention rate index of user to website;
Relatively processing module, for judging whether described first attention rate index reaches default attention rate threshold value, and processes this station address according to judged result.
7. the treating apparatus of website as claimed in claim 6 attention rate, it is characterized in that, the described processing module that compares comprises:
First comparison sub-module, for when described first attention rate index does not reach default attention rate threshold value, then returns the operation of described information acquisition module, continues to gather user to the operation note of website;
Second comparison sub-module, for when described first attention rate index reaches default attention rate threshold value, then calculates user to the second attention rate index of other any websites;
Judging process submodule, for judging whether described first attention rate index is greater than described second attention rate index, and according to judged result, the station address that described first attention rate exponent pair is answered being processed.
8. the treating apparatus of website as claimed in claim 7 attention rate, is characterized in that, described judgement process submodule comprises:
First process submodule, for when described first attention rate index is greater than described second attention rate index, then the website of being answered by described first attention rate exponent pair is as the homepage of browser;
Second process submodule, for when described first attention rate index is less than described second attention rate index, then joins the remarkable position of the guidance to website page by the station address that described first attention rate exponent pair is answered.
9. the treating apparatus of website as claimed in claim 6 attention rate, is characterized in that, described operation note comprise following any one or multiple:
When user accesses access time of this website, user accesses this website IP address, the user of self stop after accessing this website duration, user's access websites time whether video and the viewing duration when user watches video are watched when accessing this website to the click degree of depth of menu, user.
10. the treating apparatus of website as claimed in claim 4 attention rate, it is characterized in that, described computing module respectively comprises:
First calculating sub module, for accessing the access time of this website and default access time addition algorithm according to described user, calculates first and pays close attention to angle value;
Second calculating sub module, during for accessing this website according to described user, self IP address and the IP addition algorithm preset, calculate second and pay close attention to angle value;
3rd calculating sub module, for the duration stopped behind this website of access according to described user and the duration addition algorithm preset, calculates the 3rd and pays close attention to angle value;
4th calculating sub module, for according to during described user's access websites to the click degree of depth of menu and preset click degree of depth addition algorithm, calculate the 4th pay close attention to angle value;
5th calculating sub module, the video addition algorithm whether watched video and the viewing duration when user watches video during for accessing this website according to user and preset, calculates the 5th and pays close attention to angle value.
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Denomination of invention: A method and device for handling website attention Effective date of registration: 20201106 Granted publication date: 20190312 Pledgee: Bank of Communications Ltd. Wuxi branch Pledgor: WUXI TVMINING MEDIA SCIENCE & TECHNOLOGY Co.,Ltd. Registration number: Y2020320010179 |
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