CN104657360A - Method and equipment for displaying and monitoring web content - Google Patents
Method and equipment for displaying and monitoring web content Download PDFInfo
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- CN104657360A CN104657360A CN201310577146.8A CN201310577146A CN104657360A CN 104657360 A CN104657360 A CN 104657360A CN 201310577146 A CN201310577146 A CN 201310577146A CN 104657360 A CN104657360 A CN 104657360A
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Abstract
The invention discloses a method and equipment for displaying and monitoring web content. The web content to be monitored with respect to the display position of the display monitor to add asynchronous loading pictures, and determines whether the display monitor image appears in the display window when the load among display monitor image and trigger additional display monitor links to the network side display monitor link request. The web content is monitored by analyzing the relevant information display monitor link request, and monitored to ensure the accuracy of the contents of the corresponding page feedback results.
Description
Technical field
The present invention relates to communication technical field, particularly a kind of display monitoring method of web page contents.The present invention also relates to a kind of terminal simultaneously.
Background technology
Flourish along with internet industry, the importance that the web advertisement is thrown in enterprise marketing constantly rises.The number of users of sustainable growth and online hours attract more multiple enterprises and select the position of internet as advertisement putting.How can effective display of monitoring network advertisement more accurately and actual effect, and adjust in time according to monitoring result and throw in strategy, become problem further important in industry.The monitoring technology scheme of the current web advertisement mainly contains following three kinds of modes:
(1) based on the method for daily record
The method is the user access logs according to website WEB server record, matches the request of ad content and the visit information of advertisement link to monitor display and the click of advertisement, with the effect of critic network advertisement.This method has significant limitation in practical application, and when ad content or advertisement link be not in local WEB server, this method cannot monitor display and the click data of advertisement.
(2) method of message Network Based
First the method collects the upper network packet of user in telecommunication network route, then from these messages, the visit information such as the advertising display page, advertisement link address is matched, judge whether the advertising display page and advertisement link address have correlativity based on time of the IP of user in these visit informations, access, access source again, thus determine that the one click of the web advertisement is with the effect of monitoring and critic network advertisement.This kind of method is applicable to collect the comprehensive click situation of consolidated network advertisement at different displayed page.
(3) based on the method for slotting code
First the method needs in the monitored web advertisement, add display monitoring link and click monitoring link, when the user browser display web advertisement or user click the web advertisement, display can be given, click monitoring chain receives and sends display, click monitoring linking request, by these requests, the information such as user ID, advertisement and identifier is sent to network side, network side obtains displays of the web advertisements, click information with the effect of monitoring and critic network advertisement by analyzing these requests.
Relative to daily record detection mode and network message detection mode, insert code detection mode can take into account user type and adline simultaneously, but, there is certain problem in the method that the existing monitoring network advertisement based on slotting code shows: under the generting machanism of the webpage of current most of website in accuracy, user is when opening certain webpage and preparing to browse, content on this webpage can generate in the lump, comprises the ad content on webpage; And display monitoring linking request can be received and sent to the display monitoring chain be added in advertisement immediately after web advertisement content generates, and record advertisement display.Therefore when user opens this webpage, display monitoring has been recorded advertisement and has once been shown information to user.But due to most of Webpage than user use large many of browser window, when auto-building html files, the monitored web advertisement may not enter in the middle of the browser window that user uses, user does not now objectively have chance can see this advertisement, now records the once display of advertisement to user and is inaccurate.Namely to the method that different user types shows, the monitoring particular network advertisement existing terminal taked can not reflect whether user has an opportunity to see this web advertisement accurately
As can be seen here, because web page contents of the prior art is all that once the whole prestrain of property generates in terminal, when terminal can not by all web page contents complete be illustrated in display window, cannot judge whether content to be monitored appears at display window exactly, thus cause the statistics of content in webpage and actual conditions to there is certain deviation, cause impact to accurately getting the feedback result corresponding with web page contents to be monitored.
Summary of the invention
The invention provides a kind of display monitoring method of web page contents, comprising:
Terminal receives the general web content of network side transmission, web page contents to be monitored and the display position display monitoring photo corresponding with described web page contents to be monitored, carries display monitoring link in described display monitoring photo;
Described terminal generates described general web content and described web page contents to be monitored, and according to the position of described display monitoring photo, judges whether described display monitoring photo appears in current display window;
If, described terminal shows monitoring photo described in described network side request of loading, and after the content receiving the described display monitoring photo that described network side returns, send display monitoring linking request according to described display monitoring link to described network side, generate the monitoring record corresponding to described web page contents to be monitored to make described network side.
Correspondingly, the invention allows for a kind of terminal, comprising:
Receiver module, for receiving the general web content of network side transmission, web page contents to be monitored and the display position display monitoring photo corresponding with described web page contents to be monitored, carries display monitoring link in described display monitoring photo;
Monitoring modular, for generating described general web content and described web page contents to be monitored, and according to the position of described display monitoring photo, judges whether described display monitoring photo appears in current display window;
If, described monitoring modular shows monitoring photo described in described network side request of loading, and after the content receiving the described display monitoring photo that described network side returns, send display monitoring linking request according to described display monitoring link to described network side, generate the monitoring record corresponding to described web page contents to be monitored to make described network side.
As can be seen here, by applying above technical scheme, with web page contents to be monitored relative to display position add the display monitoring photo of Asynchronous loading, and the display monitoring link that just loaded and displayed monitoring photo is additional with triggering when judging that display monitoring photo appears in the middle of display window, show monitoring linking request to network side transmission.Thus the relevant information of web page contents to be monitored is obtained by analyzing display monitoring linking request, ensure that the accuracy of the feedback result corresponding with web page contents to be monitored.
Accompanying drawing explanation
Fig. 1 is the display monitoring method schematic flow sheet of a kind of web page contents that the present invention proposes;
Fig. 2 is the structural representation of a kind of terminal that the present invention proposes.
Embodiment
For cannot accurately according to the problem that the situation of browsing of user detects web page contents in prior art, the present invention proposes a kind of web page contents detection method, utilize " the display monitoring photo " being attached to web page contents place to monitor this web page contents and whether show to user.Wherein " display monitoring photo " does not generate together with web page contents, but just loads this picture when " display monitoring photo " is demonstrated in terminal that user uses user to when, forms Asynchronous loading with whole webpage.
Particularly, as shown in Fig. 1 institute, the method comprises the following steps:
S101, terminal receives the general web content of network side transmission, web page contents to be monitored and the display position display monitoring photo corresponding with described web page contents to be monitored, carries display monitoring link in described display monitoring photo.
According to the rules of interaction between terminal and network side, before this step, terminal also will to the content of pages of described network side requested webpage; When containing web page contents to be monitored in the content of pages that network side described in described terminal judges returns, described terminal is to web page contents to be monitored described in described network side request of loading, to make described network side send general web content, web page contents to be monitored to described terminal, and the display monitoring photo that display position is corresponding with described web page contents to be monitored.
Meanwhile, in order to ensure the effect of display monitoring photo, need to pre-set the display position display monitoring photo corresponding with described web page contents to be monitored, and in described display monitoring photo, add described display monitoring link.
Particularly, take terminal as user browser be example, the specific implementation of above process is as follows:
(1) display monitoring photo is prepared
Add " display monitoring photo " at monitored web advertisement lower right corner adjoiner, and in " display monitoring photo ", add display monitoring link, the server of network side record web advertisement display information is pointed in display link.
(2) web advertisement content generates
When user browses webpage, the web advertisement content on generating web page.First, user browser requested webpage content of pages.After network side returns web page contents, if having the web advertisement in the webpage returned, user browser request web advertisement content.Network side returns web advertisement content, and web advertisement content generates in a browser.
S102, described terminal generates described general web content and described web page contents to be monitored, and according to the position of described display monitoring photo, judges whether described display monitoring photo appears in current display window.
In this step, first terminal creates reference point in the web page contents of described display window; Bee-line connecting line is created in web page contents subsequently between described reference point and described display monitoring photo; Finally whether there is intersection point to described connecting line and described display window to make the following judgment:
If there is not intersection point, described terminal determines that described display monitoring photo appears in current display window;
If there is intersection point, described terminal judges whether described reference point is subjected to displacement relative to described display window further, and in the web page contents of described display window, re-creates reference point when judged result is and is.
In addition, for the consideration that display window changes, the distance between described reference point and described display monitoring photo outside the range of size of described display window after, terminal can also judge whether display window size changes; If so, described terminal obtains the size of described display window again; If not,
Described in described terminal judges, whether reference point is subjected to displacement relative to described display window.
In specific implementation process, this steps flow chart is as follows:
A. the window size of the browser that user uses is obtained.
B. locating the browser window upper left corner is initial point (true origin, including but not limited to the browser window upper left corner, can be any point in window).
C. create the bee-line connecting line between initial point and " display monitoring photo ", and judge whether this connecting line exists in intersection point with browser window based on browser window size.
If d. there is intersection point, judge whether browser window size changes, if browser window size changes, get back to step a.
If e. " display monitoring photo " be not in browser window, and browser window size does not change, judge browser window relative to user browse webpage position whether change, if changed with webpage relative position, get back to step b, if do not changed with webpage relative position, do not carry out any operation.
S103, if, described terminal shows monitoring photo described in described network side request of loading, and after the content receiving the described display monitoring photo that described network side returns, send display monitoring linking request according to described display monitoring link to described network side, generate the monitoring record corresponding to described web page contents to be monitored to make described network side.
In actual applications, if " display monitoring photo " appears in the window of browser, the content of request " display monitoring photo ".Content that network side returns " display monitoring photo ", " display monitoring photo " is presented in the middle of the window of browser.After " display monitoring photo " display, obtain the display monitoring link in " display monitoring photo ", receive and send display monitoring linking request to this display monitoring chain, and send to network side record to show the server of information the display information such as user ID, web advertisement mark by this request.
Subsequently, the server of network side record display information receives described display and monitors after linking request, obtaining the information such as web advertisement mark corresponding to this display and user ID by analyzing this request, generating the web advertisement show log comprising the display information such as this web advertisement mark and user ID.The showing each time of each web advertisement can generate a corresponding daily record.
For reaching above technical purpose, the invention allows for a kind of terminal, as shown in Figure 2, comprising:
Receiver module 210, for receiving the general web content of network side transmission, web page contents to be monitored and the display position display monitoring photo corresponding with described web page contents to be monitored, carries display monitoring link in described display monitoring photo;
Monitoring modular 220, for generating described general web content and described web page contents to be monitored, and according to the position of described display monitoring photo, judges whether described display monitoring photo appears in current display window;
If, described monitoring modular 220 shows monitoring photo described in described network side request of loading, and after the content receiving the described display monitoring photo that described network side returns, send display monitoring linking request according to described display monitoring link to described network side, generate the monitoring record corresponding to described web page contents to be monitored to make described network side.
In concrete application scenarios, also comprise: request module, for receiving the general web content that network side sends at described receiver module, web page contents to be monitored, and before the display position display monitoring photo corresponding with described web page contents to be monitored, to the content of pages of described network side requested webpage, and when containing web page contents to be monitored in the content of pages that network side described in described terminal judges returns, to web page contents to be monitored described in described network side request of loading, general web content is sent to described terminal to make described network side, web page contents to be monitored, and the display monitoring photo that display position is corresponding with described web page contents to be monitored.
In concrete application scenarios, also comprise: module is set, for content of pages from described request module to described network side requested webpage before, pre-set the display monitoring photo that display position is corresponding with described web page contents to be monitored, and in described display monitoring photo, add described display monitoring link.
In concrete application scenarios, described monitoring modular 220, specifically for:
In the web page contents of described display window, create reference point, in the web page contents between described reference point and described display monitoring photo, create bee-line connecting line, judge whether described connecting line and described display window exist intersection point;
If there is not intersection point, described monitoring modular 220 determines that described display monitoring photo appears in current display window;
If there is intersection point, described monitoring modular 220 judges whether described reference point is subjected to displacement relative to described display window further, and in the web page contents of described display window, re-creates reference point when judged result is and is.
In concrete application scenarios, also comprise:
Judge module, after the distance between described reference point and described display monitoring photo is outside the range of size of described display window, judges whether described display window size changes;
If so, described judge module indicates described monitoring modular 220 again to obtain the size of described display window;
If not, described judge module judges whether described reference point is subjected to displacement relative to described display window.
In concrete application scenarios, the concrete server pointing to the display information of web page contents to be monitored described in described network side record of described display monitoring link; Described monitoring linking request also carries described terminal iidentification and described web content identification to be monitored.
By applying above technical scheme, with web page contents to be monitored relative to display position add the display monitoring photo of Asynchronous loading, and the display monitoring link that just loaded and displayed monitoring photo is additional with triggering when judging that display monitoring photo appears in the middle of display window, show monitoring linking request to network side transmission.Thus the relevant information of web page contents to be monitored is obtained by analyzing display monitoring linking request, ensure that the accuracy of the feedback result corresponding with web page contents to be monitored.
Through the above description of the embodiments, those skilled in the art can be well understood to the present invention can by hardware implementing, and the mode that also can add necessary general hardware platform by software realizes.Based on such understanding, technical scheme of the present invention can embody with the form of software product, it (can be CD-ROM that this software product can be stored in a non-volatile memory medium, USB flash disk, portable hard drive etc.) in, comprise some instructions and perform each method implementing described in scene of the present invention in order to make a computer equipment (can be personal computer, server, or the network equipment etc.).
It will be appreciated by those skilled in the art that accompanying drawing is a schematic diagram preferably implementing scene, the module in accompanying drawing or flow process might not be that enforcement the present invention is necessary.
It will be appreciated by those skilled in the art that the module in the device implemented in scene can carry out being distributed in the device of enforcement scene according to implementing scene description, also can carry out respective change and being arranged in the one or more devices being different from this enforcement scene.The module of above-mentioned enforcement scene can merge into a module, also can split into multiple submodule further.
The invention described above sequence number, just to describing, does not represent the quality implementing scene.
Be only several concrete enforcement scene of the present invention above, but the present invention is not limited thereto, the changes that any person skilled in the art can think of all should fall into protection scope of the present invention.
Claims (12)
1. a display monitoring method for web page contents, is characterized in that, comprising:
Terminal receives the general web content of network side transmission, web page contents to be monitored and the display position display monitoring photo corresponding with described web page contents to be monitored, carries display monitoring link in described display monitoring photo;
Described terminal generates described general web content and described web page contents to be monitored, and according to the position of described display monitoring photo, judges whether described display monitoring photo appears in current display window;
If, described terminal shows monitoring photo described in described network side request of loading, and after the content receiving the described display monitoring photo that described network side returns, send display monitoring linking request according to described display monitoring link to described network side, generate the monitoring record corresponding to described web page contents to be monitored to make described network side.
2. the method for claim 1, is characterized in that, receives in described terminal general web content, the web page contents to be monitored that network side sends, and before the display position display monitoring photo corresponding with described web page contents to be monitored, also comprises:
Described terminal is to the content of pages of described network side requested webpage;
When containing web page contents to be monitored in the content of pages that network side described in described terminal judges returns, described terminal is to web page contents to be monitored described in described network side request of loading, to make described network side send general web content, web page contents to be monitored to described terminal, and the display monitoring photo that display position is corresponding with described web page contents to be monitored.
3. method as claimed in claim 2, is characterized in that, content of pages from described terminal to described network side requested webpage before, also comprise:
Pre-set the display monitoring photo that display position is corresponding with described web page contents to be monitored, and in described display monitoring photo, add described display monitoring link.
4. the method for claim 1, is characterized in that, described terminal, according to the position of described display monitoring photo, judges whether described display monitoring photo appears in current display window, is specially:
Described terminal creates reference point in the web page contents of described display window;
Create bee-line connecting line in the web page contents of described terminal between described reference point and described display monitoring photo, judge whether described connecting line and described display window exist intersection point;
If there is not intersection point, described terminal determines that described display monitoring photo appears in current display window;
If there is intersection point, described terminal judges whether described reference point is subjected to displacement relative to described display window further, and in the web page contents of described display window, re-creates reference point when judged result is and is.
5. method as claimed in claim 4, is characterized in that, the distance between described reference point and described display monitoring photo outside the range of size of described display window after, also comprise:
Described in described terminal judges, whether display window size changes;
If so, described terminal obtains the size of described display window again;
If not, described in described terminal judges, whether reference point is subjected to displacement relative to described display window.
6. the method for claim 1, is characterized in that,
The concrete server pointing to the display information of web page contents to be monitored described in described network side record of described display monitoring link;
Described monitoring linking request also carries described terminal iidentification and described web content identification to be monitored.
7. a terminal, is characterized in that, comprising:
Receiver module, for receiving the general web content of network side transmission, web page contents to be monitored and the display position display monitoring photo corresponding with described web page contents to be monitored, carries display monitoring link in described display monitoring photo;
Monitoring modular, for generating described general web content and described web page contents to be monitored, and according to the position of described display monitoring photo, judges whether described display monitoring photo appears in current display window;
If, described monitoring modular shows monitoring photo described in described network side request of loading, and after the content receiving the described display monitoring photo that described network side returns, send display monitoring linking request according to described display monitoring link to described network side, generate the monitoring record corresponding to described web page contents to be monitored to make described network side.
8. terminal as claimed in claim 1, is characterized in that, also comprise:
Request module, for receiving the general web content that network side sends at described receiver module, web page contents to be monitored, and before the display position display monitoring photo corresponding with described web page contents to be monitored, to the content of pages of described network side requested webpage, and when containing web page contents to be monitored in the content of pages that network side described in described terminal judges returns, to web page contents to be monitored described in described network side request of loading, general web content is sent to described terminal to make described network side, web page contents to be monitored, and the display monitoring photo that display position is corresponding with described web page contents to be monitored.
9. terminal as claimed in claim 8, is characterized in that, also comprise:
Module is set, for content of pages from described request module to described network side requested webpage before, pre-set the display monitoring photo that display position is corresponding with described web page contents to be monitored, and in described display monitoring photo, add described display monitoring link.
10. terminal as claimed in claim 7, is characterized in that, described monitoring modular, specifically for:
In the web page contents of described display window, create reference point, in the web page contents between described reference point and described display monitoring photo, create bee-line connecting line, judge whether described connecting line and described display window exist intersection point;
If there is not intersection point, described monitoring modular determines that described display monitoring photo appears in current display window;
If there is intersection point, described monitoring modular judges whether described reference point is subjected to displacement relative to described display window further, and in the web page contents of described display window, re-creates reference point when judged result is and is.
11. terminals as claimed in claim 10, is characterized in that, also comprise:
Judge module, after the distance between described reference point and described display monitoring photo is outside the range of size of described display window, judges whether described display window size changes;
If so, described judge module indicates described monitoring modular again to obtain the size of described display window;
If not, described judge module judges whether described reference point is subjected to displacement relative to described display window.
12. terminals as claimed in claim 7, is characterized in that, the concrete server pointing to the display information of web page contents to be monitored described in described network side record of described display monitoring link;
Described monitoring linking request also carries described terminal iidentification and described web content identification to be monitored.
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| CN201310577146.8A CN104657360B (en) | 2013-11-18 | 2013-11-18 | A kind of the display monitoring method and equipment of web page contents |
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| CN201310577146.8A CN104657360B (en) | 2013-11-18 | 2013-11-18 | A kind of the display monitoring method and equipment of web page contents |
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| CN104657360B (en) | 2018-10-02 |
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