CN103186866A

CN103186866A - Method and system for counting advertisement showing times

Info

Publication number: CN103186866A
Application number: CN2011104524267A
Authority: CN
Inventors: 王梅; 彭猛
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2011-12-29
Filing date: 2011-12-29
Publication date: 2013-07-03

Abstract

The invention provides a method and system for counting advertisement showing times. The method for counting the advertisement showing times comprises the following steps that an advertisement showing control is monitored, and when advertisement switchover is finished in the advertisement showing control, a current advertisement loaded in the advertisement showing control is recognized; the showing area of the advertisement in the top layer of a display interface is obtained; and whether the area of the showing area reaches a preset area threshold value is judged, and if the judged result is yes, the showing times of the advertisement are increased. By means of the method for counting the advertisement showing times, the actual user page view of the advertisement can be accurately obtained, and the accuracy of the obtained advertisement showing times is improved.

Description

A kind of method of counting of showing advertisement number of times and system

Technical field

The application relates to networking technology area, particularly a kind of method of counting of showing advertisement number of times and system.

Background technology

The internet is the very important platform that advertising business represents, and traditional internet that utilizes carries out the mode of advertising for adopting the form of web advertisement.But along with the development of Internet technology, the mode of showing advertisement is variation day by day also.In order to make more crowd see and to recognize the advertised product that publicizes by the internet, improve the propaganda strength of advertisement, by the showing advertisement control is set in client software, so that when the user opens client, the advertisement position that can arrange in the window of this client or forms carries out showing advertisement.

Be example in the showing advertisement mode based on instant messaging, refer to that based on the showing advertisement mode of instant messaging the showing advertisement control is set, and carrying advertisement in this showing advertisement control carries out representing of advertising message in instant communication client.For example, be provided with the showing advertisement control in the prosperous chat client of Ali, after the user opens a prosperous chat window of Ali, will show the advertisement picture at the top-right advertisement position of chat window (i.e. this showing advertisement control correspondence represent district), or blank space is carried out representing of copy below chat window.As seen, by this showing advertisement mode based on instant messaging, when the user when utilizing these immediate communication tools to communicate, just can browse and understand the advertising message that represents.

In general, can be provided with the advertisement of many moneys in a showing advertisement control in the instant messaging chat window, in this showing advertisement control, carry out switching between the advertisement of many moneys according to certain rule.As, in the showing advertisement control, can carry out an advertisement every the fixed time and switch, realize that in a showing advertisement control circulation between a plurality of advertisements represents.In order to count user's pageview of each advertisement, when certain advertisement is switched (perhaps being called loading) once, the number of times that represents of once this advertisement that just adds up.

Even represented certain advertising message in the showing advertisement control in the chat window of instant messaging chat tool, the user also not necessarily can browse and get access to this advertising message but in practice.For example, when the user opens the chat window of a plurality of instant messagings simultaneously, being easy to occur certain chat window is blocked by other chat window, most contents or full content are blocked in the advertising message that represents in the chat window that makes this be blocked, and make the user can't browse and get access to this advertising message.And for example, when the user minimized chat window, the showing advertisement control in this chat window still can constantly carry out the switching of advertisement, but the user but can't browse to these advertising messages at all.As seen, iff loading number of times as the showing advertisement number of times with certain advertisement in the showing advertisement control, actual user's pageview that can not reflect this advertisement, therefore, need the urgent technical matters that solves of those skilled in the art to be exactly at present: a kind of showing advertisement time counting method that obtains of the proposition how can innovate, to solve actual user's pageview that can not get access to advertisement in the prior art, can't obtain the problem of showing advertisement number of times accurately.

Summary of the invention

The application provides a kind of method of counting and system of showing advertisement number of times, in order to solve actual user's pageview that can not get access to advertisement in the prior art, improves the precision of the showing advertisement number of times that gets access to.

The application also provides a kind of number system of showing advertisement number of times, in order to guarantee said method realization and application in practice.

In order to address the above problem, the application discloses a kind of method of counting of showing advertisement number of times, comprising:

Monitoring showing advertisement control when finishing the advertisement switching in detecting described showing advertisement control, is identified the current advertisement that loads in the described showing advertisement control;

Obtain described advertisement and be in the zone that represents of display interface top layer;

Judge whether the described area that represents the zone reaches default area threshold, if then increase inferior numerical value of representing of described advertisement.

Disclosed herein as well is a kind of number system of showing advertisement number of times, comprising:

Monitoring means is used for monitoring showing advertisement control, and when finishing the advertisement switching when detecting described showing advertisement control in, identifies the current advertisement that loads in the described showing advertisement control;

Represent regional acquiring unit, be used for obtaining the zone that represents that described advertisement is in the display interface top layer;

Represent the region decision unit, be used for judging whether the described area that represents the zone reaches default area threshold;

Counting unit is used for when described increasing time numerical value that represents of described advertisement when representing the region decision unit and determining the described area that represents the zone and reach default area threshold.

Compared with prior art, the application comprises following advantage:

In this application, in identifying the showing advertisement control during the current advertisement that loads, need obtain this advertisement and be in the display interface top layer and represent the zone, and when the area that effectively represents the zone of this advertisement reached default area threshold, just time numerical value that represents with this advertisement increased.Like this, when the instant messaging window that carries the showing advertisement control is minimized, when the user can't browse to the advertisement that represents in this showing advertisement control, even loaded certain advertisement in this showing advertisement control, can not increase the number of times that represents of this advertisement yet; Perhaps the area that is blocked of certain advertisement that loads in this showing advertisement control surpasses preset value, the user makes when can't get access to the information of this advertisement, can not increase the number of times that represents of this advertisement yet, thereby can obtain actual user's pageview of each advertisement more accurately.

Certainly, arbitrary product of enforcement the application might not need to reach simultaneously above-described all advantages.

Description of drawings

In order to be illustrated more clearly in the technical scheme in the embodiment of the present application, the accompanying drawing of required use is done to introduce simply in will describing embodiment below, apparently, accompanying drawing in describing below only is some embodiment of the application, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.

Fig. 1 is the process flow diagram of method of counting embodiment 1 of a kind of showing advertisement number of times of the application;

Fig. 2 is the process flow diagram of method of counting embodiment 2 of a kind of showing advertisement number of times of the application;

Fig. 3 be among the application the showing advertisement control represent the synoptic diagram that window is in display interface fully;

Fig. 4 be among the application certain showing advertisement control represent the synoptic diagram that fraction zone, window left side is blocked;

Fig. 5 be among the application certain showing advertisement control represent the synoptic diagram that fraction zone, window left side is blocked;

Fig. 6 is the synoptic diagram that the most of zone of window is blocked that represents of the application's showing advertisement control;

Fig. 7 is the process flow diagram of the method for counting embodiment 3 of a kind of showing advertisement number of times of the application;

Fig. 8 is the process flow diagram of the method for counting embodiment 4 of a kind of showing advertisement number of times of the application;

Fig. 9 is the structural representation of the number system embodiment 1 of a kind of showing advertisement number of times of the application;

Figure 10 is the structural representation of the number system embodiment 2 of a kind of showing advertisement number of times of the application;

Figure 11 is the structural representation of the number system embodiment 3 of a kind of showing advertisement number of times of the application.

Embodiment

Below in conjunction with the accompanying drawing in the embodiment of the present application, the technical scheme in the embodiment of the present application is clearly and completely described, obviously, described embodiment only is the application's part embodiment, rather than whole embodiment.Based on the embodiment among the application, those of ordinary skills are not making the every other embodiment that obtains under the creative work prerequisite, all belong to the scope of the application's protection.

The application can be used in numerous general or special purpose calculation element environment or the configuration.For example: personal computer, server computer, handheld device or portable set, plate equipment, multiprocessor device, comprise distributed computing environment of above any device or equipment etc.

The application can describe in the general context of the computer executable instructions of being carried out by computing machine, for example program module.Usually, program module comprises the routine carrying out particular task or realize particular abstract data type, program, object, assembly, data structure etc.Also can in distributed computing environment, put into practice the application, in these distributed computing environment, be executed the task by the teleprocessing equipment that is connected by communication network.In distributed computing environment, program module can be arranged in the local and remote computer-readable storage medium that comprises memory device.

One of main thought of the application can comprise monitoring showing advertisement control, when finishing the advertisement switching in the showing advertisement control, and the current advertisement that loads in the identification showing advertisement control; Obtain advertisement and be in the zone that represents of display interface top layer; When the area that represents the zone reaches default area threshold, increase time numerical value that represents of this advertisement.After finishing advertisement in the showing advertisement control and switching, can't directly increase time numerical value that represents of current certain advertisement that loads in this showing advertisement control, and need obtain the zone that represents that this advertisement is in the display interface top layer among the application.Have only the area that represents the zone that is in the display interface top layer when this advertisement when reaching the area threshold of setting, just increase the number of times that represents of this advertisement.Like this, when the window of this showing advertisement control of carrying be minimized or this showing advertisement control in the advertisement that represents blocked by other windows or the page, the user can't browse under the situation of this advertisement, this advertisement is in the zone that represents of display interface top layer can be greater than the area threshold of setting yet, thereby the representing number of times and can't increase of the advertisement that loads in this showing advertisement control, therefore, adopt the method for counting of the application's showing advertisement number of times to calculate actual user's pageview that the showing advertisement number of times can react advertisement more really, the numerical value of the showing advertisement number of times that gets access to is comparatively accurate.

With reference to figure 1, the process flow diagram of embodiment 1 that it shows the method for counting of a kind of showing advertisement number of times of the application can may further comprise the steps:

Step 101: monitoring showing advertisement control, when finishing the advertisement switching in this showing advertisement control, identify the current advertisement that loads in this showing advertisement control.

Those skilled in the art will appreciate that showing advertisement is that mode by carrying advertisement in the showing advertisement control realizes, and the showing advertisement control just is equivalent to carry the container of this advertisement.The showing advertisement control is also referred to as advertise control.

Can preset the advertisement of many moneys in next showing advertisement control of generalized case, can in the corresponding showing advertisement of a showing advertisement control district, carry out the switching of a plurality of advertisements according to default rule, carry out representing in turn of a plurality of advertisements thereby be implemented in the corresponding showing advertisement of this showing advertisement control zone.Finishing an advertisement in the showing advertisement control switches, the ad content that this showing advertisement control loads will change, therefore, when this detects the showing advertisement control and finishes advertisement and switch, need identify the current advertisement that loads of this showing advertisement control, in order to follow-up this showing advertisement number of times is counted.

Wherein, identify that the current advertisement that loads specifically can comprise in this showing advertisement control: identify the sign of the current advertisement that loads in this showing advertisement control, the information such as type that represent parameter and this advertisement of this advertisement.Can be for identifying the sequence number of this advertisement as, the sign of this advertisement, the representing parameter and can be the background color of this advertisement, the height of the advertisement position of this advertisement correspondence, width value etc. of this advertisement.

Step 102: obtain the zone that represents that this advertisement is in the display interface top layer.

Generally speaking, the size that represents window (perhaps be called represent district or advertisement position) of this showing advertisement control is with complete to represent the required area of this advertisement identical.After having loaded advertisement in the showing advertisement control, this advertisement but not necessarily can be complete is presented in the display interface top layer but in actual applications.For example, when being presented in advertisement position corresponding on certain instant messaging chat window as this advertisement by the showing advertisement control, if this advertisement position is partly or entirely blocked by other windows or the page, then this advertisement be in the display interface top layer represent the zone just represent district's area less than this showing advertisement control; Certainly, if when this instant messaging chat window is minimized, even the showing advertisement control has loaded this advertisement, the zone that represents that this advertisement is in the display interface top layer also is zero, and the user can't browse to this advertisement at all, and this advertisement is invalid representing.

Unlike the prior art, among the application when detecting the showing advertisement control and finish advertisement and switch, can't directly increase time numerical value that represents of the current advertisement that loads of this showing advertisement control, but need obtain the zone that represents that this advertisement is in the display interface top layer, whether effectively represented in order to represent the current advertisement that loads of this showing advertisement control of region decision according to this.

Step 103: judge whether the area that represents the zone that this advertisement is in the display interface top layer reaches default area threshold, if then increase time numerical value of representing of this advertisement.

When determined this advertisement be in the display interface top layer represent the zone after, judge whether this viewing area that is in the display interface top layer reaches default area threshold, if then increase the number of times that represents of this advertisement; Otherwise, then keep this advertisement to represent time numerical value constant.Concrete, owing to can load the advertisement of many moneys in each showing advertisement control, when identifying the current advertisement that loads of this showing advertisement control simultaneously, can identify the sign of this advertisement, reach default area threshold if determine the area that represents the zone that this advertisement is in the display interface top layer, then can increase the corresponding time numerical value that represents of the sign of this advertisement.

Wherein, default area threshold can arrange as required, generally to guarantee that the user can get access to the information of this advertisement, reaches effectively representing of this advertisement to get final product.Concrete, can will should default area threshold be set at the specified multiple that represents window area of this showing advertisement control, this specified multiple is less than or equal to 1.For example, 2/3 surface area that represents window in the showing advertisement control is in the display interface top layer, and the zone that represents that is in the display interface top layer of this advertisement just accounts for 2/3 o'clock of its total area, then is increased in time numerical value that represents of advertisement.

Certainly should can also be other setting values by default area threshold, for example 1/2 etc., do not limited at this.

Need to prove that the method for counting of the application's showing advertisement number of times can be applied in any client that is provided with the showing advertisement control.As, this method can be applied to instant communication client, realizes in the showing advertisement mode based on instant messaging, to the counting of showing advertisement number of times.As, after the user passes through instant communication client log-in instant communication server, when if the user opens an instant messaging chat window, in the advertisement position of certain showing advertisement control correspondence of this chat window, will show advertisement, this showing advertisement control whenever carries out an advertisement and switches, and the showing advertisement number of times method of counting that just can adopt the application is counted the number of times that represents of the advertisement that loads in this showing advertisement control.Certainly, can communicate with server for other and to be connected, and the method with client the application of showing advertisement ability is suitable for too.

Wherein, obtain in the step 102 this advertisement be in the display interface top layer represent the zone implementation can have multiple.A kind of comparatively preferred implementation can for: determine the window handle of this showing advertisement control, and obtain the corresponding window handle of display interface top layer each point; And further extracting point corresponding with the window handle of this showing advertisement control in the display interface top layer, the zone that the point that extracts is formed is in the zone that represents of display interface top layer as this advertisement.

In the window handle that gets access to this display interface top layer each point, also can obtain the coordinate figure of this display interface top layer each point, and then determine the zone that represents that this advertisement is in the display interface top layer, and this represents the coordinate figure of each point in the zone.

For example, for Windows operating system, carrying advertisement B among the showing advertisement control A is in the zone that represents of display interface top layer in order to obtain advertisement B, can at first obtain the window handle of showing advertisement control A; Then can be by the application program interface function (API in the call operation system, Application Programming Interface) the WindowFromPoint function in obtains the coordinate figure of having a few on its display interface (desktop of said operating system just) top layer and the window handle of each point correspondence, afterwards, this is extracted the point corresponding with the window handle of this showing advertisement control A from display interface top layer each point, and obtain the coordinate figure of this each point that extracts, the zone that the each point of the coordinate figure correspondence that extracts is constituted is in the zone that represents of display interface top layer as this advertisement B, simultaneously can determine that also this advertisement B is in the each point coordinate figure in the zone that represents of display interface top layer, thereby determine that this represents zone residing particular location in this display interface.

Referring to Fig. 2, the process flow diagram of embodiment 2 that it shows the method for counting of a kind of showing advertisement number of times of the application can may further comprise the steps:

Step 201: monitoring showing advertisement control, when finishing the advertisement switching in this showing advertisement control, identify the current advertisement that loads in this showing advertisement control.

Step 202: obtain the coordinate figure that this advertisement is in each point in the zone of display interface top layer.

Because after having loaded advertisement in the showing advertisement control, this advertisement but not necessarily is present in the display interface or can not be presented in the display interface fully.In order to determine after this advertisement loads in the showing advertisement control, which zone can viewedly be arrived in this advertisement, can be by obtaining the coordinate figure that this advertisement is in each point in the zone of display interface top layer.Generally speaking, therefore the size that represents window of showing advertisement control and shape are identical with size and the shape of its advertisement that represents, and obtain the coordinate figure that this advertisement is in each point in the zone of display interface top layer and also can be understood as the each point coordinate figure that window is in display interface top layer part that represents that obtains the showing advertisement control.

It is identical with mode described in the last embodiment to obtain the mode of the coordinate figure of each point in the zone that is in the display interface top layer in this showing advertisement control, namely obtain the window handle of display interface top layer each point and the coordinate figure of each point, and determine the point that belongs in this display interface top layer each point in this showing advertisement control according to the window handle of this showing advertisement control, the advertisement that loads in this showing advertisement control just is in the point of display interface top layer, and then gets access to the coordinate figure that this advertisement is in the each point of display interface top layer.

Step 203: judge whether coordinate figure that this advertisement is in each point in the zone of display interface top layer comprises the coordinate figure that represents specified point in the window of this showing advertisement control, if then enter step 204; If not, then enter step 205.

Step 204: time numerical value that represents that is increased in advertisement.

Step 205: keep this advertisement to represent time numerical value constant.

Determined that this advertisement is in after the coordinate figure of each point of display interface top layer, be in the coordinate figure of the each point of display interface top layer according to this advertisement, that judges this showing advertisement control represents whether specified point is presented in this display interface top layer in the window.

Wherein, this specified point can be set according to actual needs.General, set this showing advertisement control represent specified point in the window time, with the specified point of setting be in the display interface top layer then the current advertising message that is loaded of this showing advertisement control can be got access to by the user and be as the criterion.In other words, when the showing advertisement control represent that specified point is in the display interface top layer in the window time, generally the advertisement that loads in this showing advertisement control be in the zone that represents of display interface top layer also can be greater than the area threshold of setting.

Because the type of advertisement can be divided into picture category advertisement and the advertisement of literal chain substantially, generally speaking, the window that represents of showing advertisement control is set to rectangle, under this kind situation, the specified point that represents window that can the showing advertisement control is set to this central point that represents window and this represents at least two summits of window.That is to say, when in this advertisement is in the point of display interface top layer, comprising the central point that represents window of this showing advertisement control and two summits at least, think that then this advertisement is effectively represented, and increase time numerical value that represents of this advertisement correspondence.Then can be by obtaining the coordinate figure that this advertisement is in the each point of display interface top layer during specific implementation, and then whether the central point that represents window and four summits of judging this showing advertisement control are in the display interface top layer.

In order clearly to describe the method for present embodiment, be described with a concrete example below, referring to Fig. 3 to Fig. 6, for the window that represents of showing advertisement control is in several situations in the display interface, the window (being advertisement position) that represents of this showing advertisement control is rectangle, the area of this advertisement position is identical with the area of the advertisement that it represents, and dash area represents the advertisement that loads in this showing advertisement control.If the specified point of setting in this showing advertisement control comprises the central point that represents window and at least two summits of this showing advertisement control.

Suppose that for convenience this showing advertisement control is arranged in the prosperous client of Ali, then work as the user and login Ali Wang Wang, and when opening the prosperous chat window of Ali, in this chat window, begin carrying advertisement in this showing advertisement control, carry out advertisement according to certain rule and switch, then can represent different advertisements on the advertisement position of this showing advertisement control correspondence.If after obtaining this showing advertisement control and carrying out advertisement and switch, its current advertisement that loads is advertisement M.

First kind of situation, the current state of the prosperous chat window of this Ali is for minimizing, and then the window that represents of this showing advertisement control is not in the display interface, and getting access to the number that this advertisement M is in the point in the display interface is zero.In other words, to be in the area that represents the zone of display interface top layer be zero to this advertisement M.Under this kind situation, can judge the value that represents window that coordinate figure that this advertisement M is in the each point of display interface top layer does not comprise this showing advertisement control, we can say that also this advertisement M is in the area that represents the zone of display interface top layer less than the area threshold of setting, then the number of times that represents of this advertisement remains unchanged.

Second kind of situation, the prosperous chat window of this Ali is rendered in the display interface, and blocks the advertisement position of this showing advertisement control correspondence in the prosperous chat window of this Ali without any other window or the page.As Fig. 3, the advertisement position of this showing advertisement control correspondence is in the display interface top layer fully, this advertisement M also is presented in the display interface top layer fully, gets access to the coordinate figure that this advertisement M is in each point in the zone of display interface top layer and also must comprise the central point that represents window of this showing advertisement control and the coordinate figure on four summits.The central point that represents window and four vertex positions of representing this showing advertisement control as small circle among the figure.

The third situation, the prosperous chat window of this Ali is rendered in the display interface, and the window that represents of this showing advertisement control has less zone to be blocked, but the information of the advertisement M that loads in this showing advertisement control still can be acquired.Sight figure as shown in Figures 4 and 5, representing of this showing advertisement control has the part summit to be blocked in the window, but this represents and comprises this two summits that represent window and central point in the zone that window is in the display interface top layer at least.Corresponding, the coordinate figure that is in each point in the zone of display interface top layer among the advertisement M that loads in this showing advertisement control also must comprise the coordinate figure of predefined point, therefore, under this kind situation, increases time numerical value that represents of this advertisement M.

The 4th kind of situation, the prosperous chat window of this Ali is rendered in the display interface, but the most of zone of window that represents of this showing advertisement control blocked by other windows or the page, corresponding, it is regional more that this advertisement M is blocked, and causes the information of this advertisement M to be got access to by the user.Referring to the sight figure shown in Fig. 6, represent in the window two summits as seen in this showing advertisement control, in this case, this advertisement is in each point in the zone of display interface top layer also can not satisfy two summits that represent window and the central point that comprises this showing advertisement control at least, under this kind situation, with keep this advertisement M to represent time numerical value constant.

More than be to be the description that example is carried out to comprise central point and two summits of representing window in the showing advertisement control in the set point at least, but set point can also comprise other situations, as, set point can comprise: distance represents the point etc. of the central point distance to a declared goal of window.When set point was other situations, deterministic process was also similar with foregoing description, does not repeat them here.

In addition, no matter the advertisement that loads in the showing advertisement control is picture or literal chain, can whether comprise the coordinate figure that represents specified point in the window of this showing advertisement control by judging coordinate figure that this advertisement is in each point in the zone of display interface top layer, determine whether to increase time numerical value that represents of this advertisement.Especially because it is relevant to load the height character script general and that arrange of showing advertisement control of literal chain advertisement, but the font of literal definite after, the height of showing advertisement control is constant, but length is directly proportional with the number of words of this literal chain advertisement.Therefore, when the advertisement that loads in this showing advertisement control is the advertisement of literal chain, can obtain the length that represents that this literal chain advertisement is in the display interface top layer; And then judge representing length and whether reaching the pre-set length value of this literal chain advertisement, if, then increase time numerical value that represents of this literal chain advertisement, if not, then keep this literal chain advertisement to represent time numerical value constant.Wherein the length value of this setting in advance can be the specified multiple of this article word chain advertisement physical length, and this specified multiple is less than or equal to 1, can be 2/3 of the physical length of this article word chain advertisement as the length value of this setting.In other words, the literal chain advertisement that loads in the showing advertisement control be in the display interface top layer represent length greater than the specified multiple of this advertisement physical length the time, then this literal chain advertisement is in the area threshold that regional area also reaches setting that represents of display interface top layer, thereby make this literal chain advertisement be got access to by the user, this literal chain advertisement is effectively represented.

Can also set different evaluation criteria according to the physical length (can think that also the showing advertisement control represents the length of window) of literal chain advertisement in actual applications.For example, preestablish a fixed-length value, suppose that this fixed-length value is the n=100 pixel, that is to say that the length of picture showing comprises 100 pixels.When the physical length of literal chain advertisement during greater than 2n, can judge when this literal chain advertisement is in length in the display interface whether greater than n, if then increase time numerical value that represents of this literal chain advertisement; If the physical length of this literal chain advertisement during less than 2n, then can judge this literal chain advertisement and be in length in the display interface whether greater than 1/2 of the physical length of this literal chain advertisement, if then increase time numerical value that represents of this literal chain advertisement.Certainly, other mode can also be arranged, so long as whether can be obtained by the user according to the information of this literal chain advertisement, thereby the actual pageview of determining this literal chain advertisement gets final product.

Referring to Fig. 7, the process flow diagram of embodiment 3 that it shows the method for counting of a kind of showing advertisement number of times of the application can may further comprise the steps:

Step 701: monitoring showing advertisement control, when finishing the advertisement switching in this showing advertisement control, identify the current advertisement that loads in this showing advertisement control.

Step 702: obtain the zone that represents that this advertisement is in the display interface top layer.

Step 703: judge this advertisement be in the display interface top layer represent the zone area whether reach default area threshold, if then enter step 704; If not, enter step 706.

Step 704: whether the client of judging the described showing advertisement control of carrying is in by mode of operation, if, enter step 705, if not, enter step 706.

Be understandable that even the window that represents of this showing advertisement control all is in the display interface top layer, if the user leaves the client of this showing advertisement control of carrying, then the advertisement that loads in this showing advertisement control can not browsed to by the user yet.Therefore, after the advertisement of present embodiment current loading in determining this showing advertisement control, need judge simultaneously that whether this advertisement is in the area that represents the zone of display interface top layer greater than default area threshold, and whether the client of carrying this showing advertisement control is in by mode of operation, have only when these two Rule of judgment all satisfy, just increase time numerical value that represents of the current advertisement correspondence that loads of this showing advertisement control.

Wherein, the client of carrying this showing advertisement control is in by mode of operation and refers to that the user does not leave this client, and the user has carried out some control operation or input operation at the equipment of client.Be that instant communication client is example with the client of carrying this showing advertisement control, as crossing the user by the computer log instant communication server, and after opening an instant messaging chat window, if the user leaves this computing machine fixed time, in other words, within a certain period of time, the user does not carry out any operation behavior by mouse or keyboard to this computing machine, then this instant communication client application program detects this instant communication client and is not in by mode of operation, and then the application program of this showing advertisement control captures this instant communication client by this instant communication client application program and is in not by mode of operation.

Step 705: increase time numerical value that represents of this advertisement, and continue this showing advertisement control is monitored.

Step 706: keep this advertisement to represent time numerical value constant, and continue this showing advertisement control is monitored.

Owing to can carry out the switching between the advertisement of many moneys in this showing advertisement control, therefore, the advertisement meeting difference that this showing advertisement control loads in different time sections, and this showing advertisement control need be counted the number of times that represents of each advertisement, therefore, need in real time or each schedule time monitors this showing advertisement control, judge whether carried out the advertisement switching in this showing advertisement control, and adopt the application's method to represent time counting number to the advertisement of nearest loading.

What need to specify is, the sequencing of step 703 and step 704 can exchange in the present embodiment, and present embodiment only is described with a kind of situation.That is to say, whether the client of judging the described showing advertisement control of carrying in can first execution in step 704 is in by after the operation of mode of operation, judges in the execution in step 703 that again this advertisement is in the operation whether regional area reaches default area threshold that represents of display interface top layer.

Consider in the time that adjacent twice advertisement switched in the showing advertisement control the representing the regional extent that window is in the display interface and may change of this showing advertisement control.That is to say that after having loaded certain advertisement in this showing advertisement control, in representing in the time of this advertisement, corresponding variation may take place the area that represents the zone that this advertisement is in the display interface top layer.Finishing advertisement at this showing advertisement control switches, carry out to this showing advertisement control in the time of the switching of advertisement next time, can preestablish the judgement cycle, thereby at regular intervals, just arrive default judgement during the moment, once obtain the current advertisement that loads and be in the zone that represents of display interface top layer, and judge that this area that represents the zone is whether greater than the operation of predefined area threshold.If in this default judgement constantly, the zone that the advertisement of judging current loading in this showing advertisement control is in the display interface top layer reaches set point number greater than the number of times of setting threshold, then think in this default judgement constantly, this advertisement is effectively represented, and the number of times that effectively represents of this advertisement is added one.When detect this showing advertisement control carry out will this current loading advertisement when switching to the operation of next advertisement to be represented, judgement is carved in the time period of current time (switching the moment that next treats showing advertisements) when the advertisement of this current loading is loaded, this advertisement whether effectively represent time numerical value greater than preset value, if then increase inferior numerical value of representing of this advertisement.

For example, certain showing advertisement control realizes that the switching between three advertisement represents, the order that represents of this this three advertisement is advertisement A, advertisement B and advertisement C, and establish this showing advertisement control and carried out advertisement switching every 15 seconds, this showing advertisement control is finished the switching from advertisement A to advertisement B when at 0 second, then obtained once the zone that represents that this advertisement B is in the display interface top layer every 5 seconds from 0 second, and judge this get access to be in the display interface top layer the area that represents the zone whether greater than the area threshold of setting, if, then this advertisement of this moment B is effectively represented, and time numerical value of effectively representing of this advertisement B is added one.Like this, in an advertisement switching cycle, in namely 15 seconds, can carry out judging for three times that this showing advertisement area is in the operation that represents the area threshold of whether presetting in the zone of display interface top layer to this advertisement B.When arriving the moment that advertisement B is switched to advertisement C, add up this advertisement B effectively represent number of times be greater than predetermined number of times (as, predetermined number of times can be twice), if then increase time numerical value that represents of this advertisement B correspondence.To monitoring showing advertisement control, the zone that represents that is in the display interface top layer at advertisement C is detected simultaneously, to determine whether to increase time numerical value that represents of this advertisement C.

Certainly, if this showing advertisement control is not to switch according to carry out an advertisement every setting-up time, then carried out at every turn judge that the area that represents the zone that this advertisement is in the display interface top layer is whether greater than the area threshold of setting after, detect this showing advertisement control and whether just carrying out the operation that this advertisement is switched to next advertisement, if, then add up the area that represents the zone that this advertisement is in the display interface top layer whether greater than the number of times of the area threshold of setting, and when the number of times of this statistics during greater than set point number, increase time numerical value that represents of this advertisement.If not detecting this showing advertisement control is just carrying out by the blocked operation of this advertisement to next advertisement, then continue to carry out and obtain the zone that represents that this advertisement is in the display interface top layer, and judge that this showing advertisement time numerical value is whether greater than the operation of the area threshold of setting.

In actual applications, when the client window of this showing advertisement control of carrying when being closed, the application program of this showing advertisement control can be with the corresponding server of client that time numerical value sends to this showing advertisement control of carrying that represents of each advertisement of representing in this showing advertisement control.Be arranged at instant communication client with this showing advertisement control for convenience, and a showing advertisement control with certain instant messaging chat is example, referring to Fig. 8, the process flow diagram of embodiment 4 that it shows the method for counting of a kind of showing advertisement number of times of the application can may further comprise the steps:

Step 801: after instant communication chat window is opened, present the window that represents of showing advertisement control on this instant messaging chat window, and represent at this and to carry out advertisement in window and switch.

Be understandable that, after the user opens the instant messaging chat window, can carry out showing advertisement on the advertisement position of this chat window, simultaneously, this instant communication client begins each advertisement that loads in each showing advertisement control in this showing advertisement control is monitored.

After opening this chat window, the user can be presented in this chat window the top layer of display interface, also this chat window can be minimized, and perhaps opens two chat windows simultaneously, can certainly when opening this display interface, open other pages or word document etc.

Step 802: monitor this showing advertisement control, when finishing the advertisement switching in this showing advertisement control, identify the current advertisement that loads in this showing advertisement control, determine the advertisement and identifier of this advertisement.

This showing advertisement control is monitored, when in determining this showing advertisement control, finishing the advertisement switching, obtained the current advertising message that loads of this showing advertisement control, in this advertising message, comprise the advertisement and identifier of this advertisement.

Step 803: obtain the zone that represents that this advertisement is in the display interface top layer.

Step 804: judge this advertisement be in the display interface top layer represent the zone area whether reach default area threshold, if then enter step 805; If not, then enter step 806.

Step 805: time numerical value that represents that increases this advertisement and identifier correspondence.

Before increasing this showing advertisement number of times, can obtain time numerical value of representing of this advertisement and identifier correspondence, and then increase this advertisement and identifier correspondence and represent time numerical value.

Step 806: keep this advertisement and identifier correspondence to represent time numerical value constant.

Step 807: judge whether this instant messaging chat window is closed, if then enter step 808; If not, then return step 802.

Step 808: with the log server that time numerical value sends to instant messaging that represents of corresponding each advertisement of this showing advertisement control, in section sometime, always represent inferior numerical value so that log server gathers this each advertisement.

The advertisement that loads in to the showing advertisement control represents in the counting process of number of times, need this instant messaging chat window of real-time judge whether to be closed, if be not closed, then continue this showing advertisement control is monitored, in order to the advertisement that loads in this showing advertisement control is represented the counting of number of times next time.If instant communication client detects this instant messaging chat window and is closed, then with represent the log server that number of times send to this instant messaging of instant communication client with each advertisement in this showing advertisement control.This log server is every setting-up time, gathers according to the sign of each advertisement number of times that represents to each advertisement, represents time numerical value thereby obtain each advertisement in this setting-up time.

It will be appreciated by those skilled in the art that, the client of carrying this showing advertisement control is during with the representing time numerical value and send to server of corresponding each advertisement in this showing advertisement control, can comprise simultaneously this each advertisement identification information, represent information such as parameter sign.In addition, in order to ensure information security, when this user end to server sends above information, can also the information that send be encrypted, so that information is stolen by malice.

Present embodiment be the client of carrying this showing advertisement control be that instant communication client is that example is described, but for clients of other carrying showing advertisement controls, the application's scheme is suitable for too.For example, the advertisement position of showing advertisements also can be set in the MPC client, the corresponding showing advertisement control of each advertisement position, open the window of MPC as the user, and after setting up network connection with the MPC server, advertisement position on this MPC window also can carrying advertisement, thereby utilizes the method for counting of the application's showing advertisement number of times that the number of times that represents of the advertisement that loads in each showing advertisement control is counted.When the user closed the window of this MPC client, this MPC client also can send to corresponding server with time numerical value that represents of each corresponding in each showing advertisement control advertisement.

For aforesaid each method embodiment, for simple description, so it all is expressed as a series of combination of actions, but those skilled in the art should know, the application is not subjected to the restriction of described sequence of movement, because according to the application, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in the instructions all belongs to preferred embodiment, and related action and module might not be that the application is necessary.

Corresponding with the method that the method for counting embodiment 1 of a kind of showing advertisement number of times of above-mentioned the application provides, referring to Fig. 9, the application also provides a kind of number system embodiment 1 of showing advertisement number of times, in the present embodiment, this system can comprise: monitoring means 910, represent regional acquiring unit 920, represent region decision unit 930 and counting unit 940.

Wherein, monitoring means 910 is used for monitoring showing advertisement control, and when finishing the advertisement switching in this showing advertisement control, identifies the current advertisement that loads in this showing advertisement control.

Represent regional acquiring unit 920, be used for after monitoring means identifies the current advertisement that loads, obtaining the zone that represents that this advertisement is in the display interface top layer.

Represent region decision unit 930, be used for judging that this advertisement is in representing regional area and whether reaching default area threshold of display interface top layer.

Counting unit 940 is used for increasing inferior numerical value of representing of this advertisement when representing the region decision unit and determine the area that represents the zone that this advertisement is in the display interface top layer and reach default area threshold.

Wherein, this monitoring means identifies in the showing advertisement control institute's carrying advertisement information and can comprise multiplely, can comprise the type of this advertisement, the sign of advertisement parameter information and this advertisement.Concrete, this monitoring means 910 can comprise:

The sign acquiring unit is used for obtaining the sign of the current advertisement that loads of described showing advertisement control.

Corresponding, this counting unit 940 specifically comprises: be used for when representing the region decision unit and determine the area that represents the zone that this advertisement is in the display interface top layer and reach default area threshold, increase that the sign of this advertisement is corresponding to represent inferior numerical value.

When representing the region decision unit and determine the area that represents the zone that this advertisement is in the display interface top layer and do not reach default area threshold, this counting unit 940 will keep the current advertisement that loads in this showing advertisement control to represent inferior numerical value constant.

In addition, need to prove, when the carrying window of this showing advertisement control or forms were minimized, then the window that represents of this showing advertisement control was not in the display interface, and the area that represents the zone that the advertisement that loads in this corresponding showing advertisement control is in the display interface top layer is zero.Under this kind situation, then represent the zone that represents that this advertisement that regional acquiring unit gets access to is in the display interface top layer and do not exist, this area value that represents the zone is zero.As, the window that represents of certain showing advertisement control is arranged in the prosperous chat window of Ali, and then when the prosperous chat window of Ali minimized, even carrying advertisement in this showing advertisement control, there was not the zone that represents that is positioned at the display interface top layer in the advertisement of this loading yet.

When the window of this showing advertisement control of carrying is not minimized, if the window that represents of this showing advertisement control is blocked by other pages, document or window, the advertisement that loads in this showing advertisement control is in the area that represents the zone of display interface top layer, also can be less than the area that represents window of this showing advertisement control.Represent regional acquiring unit by this and can determine specifically which zone the advertisement of putting down in writing in this showing advertisement control has be in the display interface top layer.

And this represents regional acquiring unit and obtains the mode that represents the zone that advertisement is in the display interface top layer and have multiplely, concrete, and this represents regional acquiring unit 920, can comprise:

The first window handle determining unit is for the window handle of determining this showing advertisement control;

The second window handle determining unit is used for obtaining the corresponding window handle of display interface top layer each point;

Represent regional determining unit, be used for extracting the display interface top layer point corresponding with the window handle of this showing advertisement control, the zone that the point that extracts is formed is in the zone that represents of display interface top layer as described advertisement.

Referring to Figure 10, it shows the structural representation of the number system embodiment 2 of a kind of showing advertisement number of times of the application, and this system is with respect to the difference of embodiment 1:

Representing regional acquiring unit 920 can comprise:

Coordinate determining unit 921 is used for obtaining the coordinate figure that this advertisement is in the zone each point of display interface top layer.

Corresponding, this represents region decision unit 930 and comprises:

Coordinate judging unit 931 is for the coordinate figure that represents specified point in the window that whether comprises this showing advertisement control in the coordinate figure of judging the zone each point that is in the display interface top layer.

Wherein, this specified point that represents in the window can be set as required.Generally speaking, the window that represents of showing advertisement control is set to rectangle, and then this specified point can comprise two summits of the central point that represents window and this showing advertisement control of this showing advertisement control at least.Therefore, this coordinate judging unit is specially: be used for judging coordinate figure that this advertisement is in the zone each point of display interface top layer whether comprise this showing advertisement control the central point that represents window coordinate figure and represent the coordinate figure at least two summits of window.

Especially, when this showing advertisement control is the advertise control that represents the advertisement of literal chain, then this represents regional acquiring unit 920, can comprise: represent length acquiring unit 922, be used for obtaining the length that represents that this literal chain advertisement is in the display interface top layer.

Corresponding, this represents region decision unit 930, can comprise:

Length judging unit 932 is used for judging that this literal chain advertisement is in the display interface top layer whether represents length for reaching predefined length value.

Referring to Figure 11, it shows the structural representation of the number system embodiment 3 of a kind of showing advertisement number of times of the application, is that with the difference of above two embodiment the system of present embodiment can also comprise:

Mode of operation judging unit 950 is used for judging whether the client of this showing advertisement control of carrying is in mode of operation, if then carry out the operation of counting unit.

In the present embodiment, represent the region decision unit judges go out this advertisement be in the display interface top layer represent the zone greater than default area threshold the time, also need the mode of operation judging unit to judge further whether the client of this showing advertisement control of carrying is in by mode of operation, and when the client (as the prosperous client of Ali or QQ client) when being in by mode of operation of this showing advertisement control of carrying, just understand the operation of flip-flop number unit.Certainly the execution front and back order that represents region decision unit and mode of operation judging unit can be exchanged.

In addition, be understandable that server needs showing advertisement number of times accessed in each client to gather, just can determine total number of times that represents of this advertisement in certain time period, therefore, also comprise in the system of present embodiment:

Represent number of times transmitting element 960, for detection of the instruction that whether receives the window of closing this showing advertisement control of carrying, if time numerical value that represents of this advertisement is sent to server, if then continue to carry out the operation of monitoring means.

Wherein, the window that carries this showing advertisement control is window or the window interfaces at advertisement position place just, be example with the instant communication client, as the prosperous client of Ali, after the user logins Ali Wang Wang, in case the user opens a prosperous chat window of Ali, will showing advertisements on the advertisement position of this chat window, and the prosperous client of Ali can be counted the number of times that represents of the corresponding advertisement of this advertisement position, when the prosperous chat window of this Ali was closed, the prosperous client of Ali can be with the log server that time numerical value sends to the prosperous correspondence of Ali that represents of each advertisement of this advertisement position correspondence.

In addition, consider in the time that adjacent twice advertisement switched in the showing advertisement control, the representing the regional extent that window is in the display interface and may change of this showing advertisement control, the application is in the time that twice advertisement switched, this represents regional acquiring unit and can also specifically comprise, for according to the default judgement cycle, arrives default judgement during the moment, obtain this advertisement and be in the zone that represents of display interface top layer, and carry out the operation that represents the region decision unit.

This represents the region decision unit, and concrete being used for arrives described default judgement constantly the time, is in the zone that represents of display interface top layer according to this advertisement that gets access to, and judges whether this area that represents the zone reaches default area threshold.

This corresponding system also comprises:

Statistic unit is used for when in described default judgement constantly, judge described advertisement be in the display interface top layer represent the zone greater than default area threshold the time, then the number of times that effectively represents with this advertisement adds one.

The statistics judging unit, be used for carrying out when described advertisement switched to the operation of next advertisement when this showing advertisement control of detection, then judge when described showing advertisement control loads described advertisement and be carved in the time of current time, whether the limited number of times that represents of the described advertisement of described statistic unit statistics reaches the preset times value, if then carry out the operation of counting unit.

Need to prove that each embodiment in this instructions all adopts the mode of going forward one by one to describe, what each embodiment stressed is and the difference of other embodiment that identical similar part is mutually referring to getting final product between each embodiment.For device class embodiment, because it is similar substantially to method embodiment, so description is fairly simple, relevant part gets final product referring to the part explanation of method embodiment.

At last, also need to prove, in this article, relational terms such as first and second grades only is used for an entity or operation are made a distinction with another entity or operation, and not necessarily requires or hint and have the relation of any this reality or in proper order between these entities or the operation.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thereby make and comprise that process, method, article or the equipment of a series of key elements not only comprise those key elements, but also comprise other key elements of clearly not listing, or also be included as the intrinsic key element of this process, method, article or equipment.Do not having under the situation of more restrictions, the key element that is limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment that comprises described key element and also have other identical element.

For the convenience of describing, be divided into various unit with function when describing above the device and describe respectively.Certainly, when implementing the application, can in same or a plurality of softwares and/or hardware, realize the function of each unit.

As seen through the above description of the embodiments, those skilled in the art can be well understood to the application and can realize by the mode that software adds essential general hardware platform.Based on such understanding, the part that the application's technical scheme contributes to prior art in essence in other words can embody with the form of software product, this computer software product can be stored in the storage medium, as ROM/RAM, magnetic disc, CD etc., comprise that some instructions are with so that a computer equipment (can be personal computer, server, the perhaps network equipment etc.) carry out the described method of some part of each embodiment of the application or embodiment.

More than method of counting and the system of a kind of showing advertisement number of times that the application is provided be described in detail, used specific case herein the application's principle and embodiment are set forth, the explanation of above embodiment just is used for helping to understand the application's method and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to the application's thought, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as the restriction to the application.

Claims

1. the method for counting of a showing advertisement number of times is characterized in that, comprising:

2. method according to claim 1 is characterized in that, describedly obtains the zone that represents that described advertisement is in the display interface top layer, comprising:

Determine the window handle of described showing advertisement control;

Obtain the corresponding window handle of display interface top layer each point;

Extract point corresponding with the window handle of described showing advertisement control in the display interface top layer, the zone that the point that extracts is formed is in the zone that represents of display interface top layer as described advertisement.

3. method according to claim 1 and 2 is characterized in that, described default area threshold comprises:

The specified multiple that represents window area of described showing advertisement control, described specified multiple is less than or equal to 1.

4. method according to claim 1 is characterized in that, the described zone that represents that obtains described advertisement specifically comprises:

Obtain the coordinate figure that described advertisement is in each point in the zone of display interface top layer;

Described judge described effectively represent the zone area whether reach default area threshold, comprising:

Judge whether the coordinate figure of each point in the described zone that is in the display interface top layer comprises the coordinate figure that represents specified point in the window of described showing advertisement control.

5. method according to claim 4 is characterized in that, when the representing window and be rectangle of this showing advertisement control, the coordinate figure of described specified point comprises at least:

The coordinate figure of the central point that represents window of described showing advertisement control and the described coordinate figure that represents any two summits of window.

6. method according to claim 1 is characterized in that, when the current advertisement that loads is the advertisement of literal chain in the described showing advertisement control, describedly obtains the zone that represents that described advertisement is in the display interface top layer, is specially:

Obtain the length that represents that the advertisement of described literal chain is in the display interface top layer;

Judge whether the described length that represents reaches predefined length value.

7. method according to claim 6 is characterized in that, described predefined length value comprises:

The specified multiple of described literal chain advertisement physical length, described specified multiple is less than or equal to 1.

8. method according to claim 1 is characterized in that, the current advertisement that loads in the described showing advertisement control of described identification comprises:

Obtain the sign of described advertisement;

The described advertisement of described increase represent time numerical value, comprising:

Increase the corresponding time numerical value that represents of sign of described advertisement.

9. method according to claim 1 is characterized in that, before increasing described showing advertisement time numerical value, also comprises:

Whether the client of judging the described showing advertisement control of carrying is in by mode of operation, if, then carry out the operation that represents time numerical value that increases described advertisement, if not, then keep described advertisement to represent time numerical value constant.

10. method according to claim 1 is characterized in that, also comprises:

When receiving window when instruction of closing the described showing advertisement control of carrying, time numerical value that represents of described advertisement is sent to server.

11. method according to claim 1 is characterized in that, describedly obtains the zone that represents that described advertisement is in the display interface top layer, comprising:

According to the default judgement cycle, arriving default judgement constantly the time, obtain the zone that represents that described advertisement is in the display interface top layer, and carry out and describedly judge whether the described area that represents the zone reaches the operation of default area threshold;

Described judge described represent the zone area whether reach default area threshold, comprising:

Arrive described default judgement constantly the time, be in the zone that represents of display interface top layer according to this advertisement that gets access to, judging describedly to represent regional area and whether reach default area threshold;

This method also comprises:

When in described default judgement constantly, judge described advertisement be in the display interface top layer represent the zone greater than default area threshold the time, then the number of times that effectively represents with this advertisement adds one;

When detecting this showing advertisement control and carry out the operation that described advertisement is switched to next advertisement, judgement is carved in the time interval of current time when described showing advertisement control loads described advertisement, effectively the representing number of times and whether reach the preset times value of described advertisement, if then increase inferior numerical value of representing of described advertisement.

12. the number system of a showing advertisement number of times is characterized in that, comprising:

13. system according to claim 12 is characterized in that, describedly represents regional acquiring unit, comprising:

The first window handle determining unit is for the window handle of determining described showing advertisement control;

Represent regional determining unit, be used for extracting the display interface top layer point corresponding with the window handle of described showing advertisement control, the zone that the point that extracts is formed is in the zone that represents of display interface top layer as described advertisement.

14. system according to claim 12 is characterized in that, describedly represents regional acquiring unit, comprising:

The coordinate determining unit is used for obtaining the coordinate figure that described advertisement is in the zone each point of display interface top layer;

The described region decision unit that represents comprises:

The coordinate judging unit is used for judging whether the described coordinate figure that is in the zone each point of display interface top layer comprises the coordinate figure that represents specified point in the window of described showing advertisement control.

15. system according to claim 14, it is characterized in that described coordinate judging unit is specially: be used for judging whether the described coordinate figure that is in the zone each point of display interface top layer comprises coordinate figure and the described coordinate figure that represents at least two summits of window of the central point that represents window of described showing advertisement control.

16. system according to claim 12, it is characterized in that, when the advertisement that loads in the described showing advertisement control is the advertisement of literal chain, describedly represent regional acquiring unit, comprise: represent the length acquiring unit, be used for obtaining the length that represents that the advertisement of described literal chain is in the display interface top layer;

The described region decision unit that represents comprises:

The length judging unit is used for judging whether the described length that represents reaches predefined length value.

17. system according to claim 12 is characterized in that, described monitoring means comprises:

The sign acquiring unit is used for obtaining the sign of the current advertisement that loads of described showing advertisement control;

Described counting unit is specially: be used for when described increasing the corresponding time numerical value that represents of sign of described advertisement when representing the region decision unit and determining the described area that represents the zone and reach default area threshold.

18. system according to claim 12 is characterized in that, also comprises:

The mode of operation judging unit be used for to judge whether the client of the described showing advertisement control of carrying is in mode of operation, if, then carry out the operation of described counting unit, if not, then keep described advertisement to represent time numerical value constant.

19. system according to claim 12 is characterized in that, also comprises:

Represent the number of times transmitting element, for detection of the instruction that whether receives the window of closing the described showing advertisement control of carrying, if, time numerical value that represents of described advertisement is sent to server, if not, then continue to carry out the operation of monitoring unit.

20. system according to claim 12, it is characterized in that, describedly represent regional acquiring unit, concrete being used for according to the default judgement cycle, arrive default judgement during the moment, obtain described advertisement and be in the zone that represents of display interface top layer, and carry out and describedly judge whether the described area that represents the zone reaches the operation of default area threshold;

The described region decision unit that represents, concrete being used for arrives described default judgement constantly the time, is in the zone that represents of display interface top layer according to this advertisement that gets access to, and judges describedly to represent regional area and whether reach default area threshold;

This system also comprises:

Statistic unit is used for when in described default judgement constantly, judge described advertisement be in the display interface top layer represent the zone greater than default area threshold the time, then the number of times that effectively represents with this advertisement adds one;

The statistics judging unit, be used for carrying out when described advertisement switched to the operation of next advertisement when this showing advertisement control of detection, judgement is carved in the time of current time when described showing advertisement control loads described advertisement, effectively the representing number of times and whether reach the preset times value of the described advertisement of described statistic unit statistics, if then carry out the operation of counting unit.