CN104537000B - A kind of method and apparatus for pushed information - Google Patents
A kind of method and apparatus for pushed information Download PDFInfo
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- CN104537000B CN104537000B CN201410773828.0A CN201410773828A CN104537000B CN 104537000 B CN104537000 B CN 104537000B CN 201410773828 A CN201410773828 A CN 201410773828A CN 104537000 B CN104537000 B CN 104537000B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- General Physics & Mathematics (AREA)
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Abstract
The object of the present invention is to provide a kind of method and apparatus for pushed information.Include the following steps according to the method for the present invention：Obtain the preference instruction information of a user and the transmission instruction information of information to be pushed；Information is indicated according to whether the information to be pushed meets the preference, to determine whether to be presented the information to be pushed to the user.Scheme according to the present invention, to meet in the time of user's custom and to its push the information of its preference, can improve the accuracy of pushed information based on the preference field of user and preference time come to its pushed information.Further, it is possible to which the presentation time and push content to information to be pushed are adjusted, the conversion ratio of information push is further improved.
Description
Technical field
The present invention relates to field of computer technology more particularly to a kind of method and apparatus for pushed information.
Background technology
In the prior art, in pushed information, the mode of mass-sending is generally basede on to a large amount of user's pushed information, and push away
The time sent is relatively fixed or uniformly, for example, the application program of Meteorological Change is generally pushed into row information in the morning, news category is answered
With then based on the time of media event come into row information push.Therefore, the mode based on the prior art, user readily receive with
The unrelated push content of its interest causes the harassing and wrecking to user, and the time of information push can not adapt to of each user
People is accustomed to, and user experience is poor.
Invention content
The object of the present invention is to provide a kind of method and apparatus for pushed information.
According to an aspect of the invention, there is provided a kind of method for pushed information, wherein the method includes with
Lower step：
The transmission for obtaining the preference instruction information and information to be pushed of a user indicates information；
Information is indicated according to whether the information to be pushed meets the preference, to determine whether to wait for push letter by described
It ceases and is presented to the user.
According to an aspect of the present invention, a kind of pusher for pushed information is additionally provided, wherein the push
Device includes：
Preference for obtaining a user indicates the device of information and the transmission instruction information of information to be pushed；
For indicating information according to whether the information to be pushed meets the preference, to determine whether to wait pushing by described
The device that information is presented to the user.
Compared with prior art, the present invention has the following advantages：Scheme according to the present invention can be based on the preference of user
Field and preference time come to its pushed information, the time to be accustomed in user and the information for meeting its preference to its push,
Improve the accuracy of pushed information.Also, it is based on the solution of the present invention, it can be to the presentation time of information to be pushed and push
Content is adjusted, and further improves the conversion ratio of information push.
Description of the drawings
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, of the invention other
Feature, objects and advantages will become more apparent upon：
Fig. 1 illustrates a kind of method flow diagram for pushed information according to the present invention；
Fig. 2 illustrates a kind of structural schematic diagram of pusher for pushed information according to the present invention.
Same or analogous reference numeral represents same or analogous component in attached drawing.
Specific implementation mode
Present invention is further described in detail below in conjunction with the accompanying drawings.
Fig. 1 illustrates a kind of method flow diagram for pushed information according to the present invention.According to the method for the present invention
Including step S1 and step S2.
Wherein, it is realized according to the method for the present invention by the pusher being contained in computer equipment.The calculating
Machine equipment include it is a kind of can be according to the instruction for being previously set or storing, the automatic electricity for carrying out numerical computations and/or information processing
Sub- equipment, hardware include but not limited to microprocessor, application-specific integrated circuit (ASIC), programmable gate array (FPGA), number
Processor (DSP), embedded device etc..The computer equipment includes the network equipment and/or user equipment.
Wherein, the network equipment includes but not limited to the service of single network server, multiple network servers composition
Device group or the cloud being made of a large amount of hosts or network server for being based on cloud computing (Cloud Computing), wherein cloud computing
It is one kind of Distributed Calculation, a super virtual computer being made of the computer collection of a group loose couplings.
The user equipment include but not limited to any type can with user by keyboard, mouse, remote controler, touch tablet,
Or the modes such as voice-operated device carry out the electronic product of human-computer interaction, for example, laptop computer, tablet computer, smart mobile phone, PDA, the palm
Game player etc..
Preferably, the user equipment includes such as smart mobile phone mobile terminal.
A kind of preferred embodiment according to the present invention, the pusher are contained in and can carry out data transmission with user equipment
In the network equipment.
Preferably, the pusher may be included in one using in corresponding server.
It is highly preferred that the pusher may be included in transfer server corresponding with the server of one or more application
In.
Another kind preferred embodiment according to the present invention, the pusher are contained in user equipment.
Wherein, the network residing for the user equipment and the network equipment includes but not limited to internet, wide area network, metropolitan area
Net, LAN, VPN network etc..
It should be noted that the user equipment, the network equipment and network are only for example, other are existing or from now on may be used
Can occur user equipment, the network equipment and network be such as applicable to the present invention, should also be included in the scope of the present invention with
It is interior, and be incorporated herein by reference.
Referring to Fig.1, in step sl, pusher obtains the transmission of preference the instruction information and information to be pushed of a user
Indicate information.
Wherein, preference instruction information includes but not limited at least any one information：
1) preference temporal information；The preference temporal information is used to indicate can be to the time of corresponding user's pushed information, example
Such as, user gets used to the temporal information of user equipment.The preference temporal information includes one or more temporal informations.
Preferably, the temporal information includes time segment information.
2) preference realm information；The preference realm information is used to indicate the interested field of user.The preference field letter
Breath includes one or more realm informations.For example, the fields such as sport, news, shopping, film.
Preferably, the every field information in one or more realm informations corresponds respectively at least one time letter
Breath.
Wherein, the transmission instruction information includes but is limited at least any one following information：
1) temporal information is presented；The presentation temporal information includes the presentation time of scheduled information to be sent, or to
The time of information to be sent is presented in family.
2) realm information is sent；The transmission realm information is used to indicate the field of information to be sent.
Specifically, the mode of the preference instruction information of one user of pusher acquisition includes but not limited to：User is obtained to exist
On corresponding user equipment, for the usage record information of one or more application, with making based on the one or more application
Determine that the preference of the user indicates information with record information.
Preferably, the mode that pusher obtains the preference instruction information of a user includes but not limited to following any：
1) when pusher is contained in user equipment, simultaneously user equipment of the counting user belonging to pusher is recorded
On, for the usage record information of one or more application, with the usage record information based on the one or more application come really
The preference of the fixed user indicates information；
2) when pusher is contained in user equipment, user applies one or more of the user equipment
Usage record information be sent to the network equipment, so that the network equipment believes the use of the corresponding one or more application of the user
Breath is counted, and to determine that the preference of the user indicates information, and receives the preference instruction of the user of network equipment feedback
Information；
3) when pusher is contained in the network equipment, making for the one or more application from a user equipment is received
With information is recorded, to determine that user's corresponding with the user equipment is inclined based on the usage record information of the one or more application
Indicate information well.
Specifically, the mode that pusher obtains the transmission instruction information of information to be pushed includes but not limited to following any
Kind：
1) processing operations such as analyzed received information to be pushed, identified, to identify the information to be pushed
Send instruction information.
For example, the content of text for information to be pushed executes semantic analysis, to determine that its is right based on semantic analysis result
The realm information answered.
2) attribute information corresponding with information to be pushed is obtained, to determine that it sends instruction letter based on its attribute information
Breath.
For example, time attribute label corresponding with information to be pushed and domain attribute label are obtained, and based on this determination
It sends instruction information.
Then, in step s 2, pusher indicates information according to whether the information to be pushed meets the preference, comes
Determine whether to be presented the information to be pushed to the user.
Specifically, pusher indicates information according to whether the information to be pushed meets the preference, to determine whether
The mode that the information to be pushed is presented to the user includes but not limited to following any：
1) whether the preference temporal information is met according to the presentation temporal information of the information to be pushed, to determine whether
The information to be pushed is presented to the user.
Specifically, when pusher judges that the presentation temporal information matches with the preference temporal information, then really
It is fixed to be presented the information to be pushed to the user, otherwise the information to be pushed is not presented to the user.
For example, an information to be pushed of the pusher for the server from a certain application program, determines current receive
To the time point 13 of the information to be pushed:20 with the preference temporal information of user：8:00-9:00 and 19:00-21:00 mismatches,
The information to be pushed is not presented to the user in then pusher determination.
2) whether the preference realm information is met according to the transmission realm information of the information to be pushed, to determine whether
The information to be pushed is presented to the user.
Specifically, when pusher judges that the transmission realm information matches with the preference field, it is determined that will
The information to be pushed is presented to the user, is not otherwise presented the information to be pushed to the user.
For example, the preference realm information of user includes：" sport ", " shopping " and " film ", when pusher gets net
When pushed information that purchase is applied, that content is " preferential in limited time ", pusher is in step sl by the information to be pushed
Content of text executes semantic analysis and determines that the transmission realm information of the information to be pushed is " shopping ", then pusher determines the hair
It send realm information " shopping " and the preference realm information of the user to match, and determines to the user and the information to be pushed is presented.
3) when the every field information of the preference realm information correspond respectively at least one preference temporal information when
Between information when, pusher according to the transmission realm information whether meet the preference realm information and it is described wait for push letter
Whether the presentation temporal information of breath meets the temporal information corresponding to corresponding realm information, to determine whether to wait for push letter by described
It ceases and is presented to the user.
Specifically, it when pusher judges that the transmission realm information matches with the preference field, and described waits for
When the presentation temporal information of pushed information is with temporal information corresponding to corresponding realm information, it is determined that by the information to be pushed
It presents to the user, is not otherwise presented the information to be pushed to the user.
First example according to the present invention, pusher are contained in a smart mobile phone, and pusher is at time point 14:35 obtain
Information to be pushed info_1 is got, pusher obtains in step S1 and indicates information by the preference of the relative users of server feedback
As shown in table 1 below, and obtain information to be pushed info_1 transmission instruction information be：The time is presented in transmission field " news "
14:35.Then pusher determines the transmission field of information to be pushed info_1 based on preference instruction information shown in table 1 and is somebody's turn to do
The preference field " news " of user matches, but the time 14 is presented in it:35 with preference field " news " corresponding to the preference time
“08:00 to 9:00 and 17:00 to 20:00 " mismatches, and information to be pushed info_1 is not presented to the user in determination.
Table 1
Second example according to the present invention, pusher are contained in the server of a social networking application, pusher when
Between put 07:00 gets the information to be pushed info_2 of multiple user equipmenies including being sent to comprising user equipment Dev_1,
Pusher receives the usage record information of multiple applications from user equipment Dev_1 in step sl, and based on multiple
The usage record information of application determines that the preference of user corresponding with user equipment Dev_1 indicates information：Preference field " gas
As " and its corresponding preference time：18:00 to 20:00；Preference field " game " and its corresponding preference time：12:00 to
14:00.Also, currently transmitted temporal information 7 of the pusher based on information to be pushed info_2:00 and domain attribute label
" meteorology " obtains it and sends instruction information：The time 7 is presented in transmission field " meteorology ":00.Then pusher is based on and the user
The preference of the corresponding users of equipment Dev_1 indicates information, determines the transmission field of information to be pushed info_2 with the user's
Preference field " meteorology " matches, but the time 7 is presented in it:00 with preference field " meteorology " corresponding to the preference time " 18:00 to
20:00 " mismatches, it is determined that does not send information to be pushed info_2 to user equipment Dev_1.
According to a preferred embodiment of the present invention, the method further includes that step S3 (not shown) and step S4 (scheme not
Show).
In step s3, when the presentation temporal information is unsatisfactory for the preference temporal information, pusher is according to institute
Preference temporal information is stated to update the presentation temporal information of the information to be pushed, with according to updated presentation temporal information,
The information to be pushed is presented to the user.
Continue to illustrate foregoing First example, this is waited pushing away by pusher according to preference temporal information shown in table 1
Deliver letters presentation time of breath info_1 is updated to 17:00, at time point 17:00, the information to be pushed is presented to the user
info_1。
In step s 4, pusher is based on the updated presentation temporal information, to update the information to be pushed
Content information, according to updated presentation temporal information, the updated information to be pushed is presented to the user.
Specifically, pusher increases the information content to be sent, is deleted, is changed, and described waits pushing to update
The content information of information.
Continue to illustrate foregoing First example, information to be pushed info_1 includes stop time point 14:35, for
The news report of one media event, then pusher is at time point 17:00 to the user present information to be pushed info_1 it
Before, it obtains 14:35 to 17:Relevant information corresponding with the media event between 00, and it is added to information to be pushed info_
In 1, in arrival time point 17:Updated pushed information info_1 is presented to the user after 00.
Continue to illustrate foregoing second example, pusher is based on and Dev_1 pairs of the user equipment in step s3
The preference of the user answered indicates information, and the presentation time of information to be pushed info_2 is updated to 18:00, and in step s 4 will
The temperature information in the morning on the same day that information to be pushed info_2 includes is updated to the temperature information on that night and second day daytime, with
In arrival time point 18:Updated pushed information info_2 user equipment Dev_1 is sent to after 00 to present.
Preferably, further include according to the method for the present invention step S5 (not shown).
In step s 5, pusher is according to the usage record information of one or more application corresponding with the user,
To determine/update that the preference of the user indicates information.
Wherein, the usage record information includes usage time information.
Preferably, the usage record information may also include operation information of the user in one or more of applications.
Preferably, when the pusher is contained in the network equipment, pusher receive from user equipment with
The usage record information of the corresponding one or more application in family then determines/updates institute based on the usage record information of reception
State the preference instruction information of user.
Continue to illustrate foregoing First example, pusher counting user applied journey within past one week each
Usage time in sequence is indicated preference shown in table 1 as its usage record information, and based on obtained usage record information
Information update is that preference shown in the following table 2 indicates information, indicates that information is waited for user presentation to be based on the updated preference
Pushed information.
Table 2
According to the method for the present invention can based on the preference field of user and preference time come to its pushed information, to
The time of user's custom and the information for meeting its preference to its push, improve the accuracy of pushed information.Also, it is based on this hair
Bright method can be adjusted the presentation time of information to be pushed and push content, further improve information push
Conversion ratio.
Fig. 2 illustrates a kind of structural schematic diagram of pusher for pushed information according to the present invention.According to this
The pusher of invention includes：Preference for obtaining a user indicates the dress of information and the transmission instruction information of information to be pushed
It sets (hereinafter referred to as " acquisition device 1 ")；For indicating information according to whether the information to be pushed meets the preference, to determine
The device (hereinafter referred to as " determining device 2 ") whether the information to be pushed being presented to the user.
The transmission that acquisition device 1 obtains the preference instruction information and information to be pushed of a user indicates information.
Wherein, preference instruction information includes but not limited at least any one information：
1) preference temporal information；The preference temporal information is used to indicate can be to the time of corresponding user's pushed information, example
Such as, user gets used to the temporal information of user equipment.The preference temporal information includes one or more temporal informations.
Preferably, the temporal information includes time segment information.
2) preference realm information；The preference realm information is used to indicate the interested field of user.The preference field letter
Breath includes one or more realm informations.For example, the fields such as sport, news, shopping, film.
Preferably, the every field information in one or more realm informations corresponds respectively at least one time letter
Breath.
Wherein, the transmission instruction information includes but is limited at least any one following information：
1) temporal information is presented；The presentation temporal information includes the presentation time of scheduled information to be sent, or to
The time of information to be sent is presented in family.
2) realm information is sent；The transmission realm information is used to indicate the field of information to be sent.
Specifically, the mode of the preference instruction information of one user of the acquisition of acquisition device 1 includes but not limited to：User is obtained to exist
On corresponding user equipment, for the usage record information of one or more application, with making based on the one or more application
Determine that the preference of the user indicates information with record information.
Preferably, the mode that acquisition device 1 obtains the preference instruction information of a user includes but not limited to following any：
1) when pusher is contained in user equipment, simultaneously user equipment of the counting user belonging to pusher is recorded
On, for the usage record information of one or more application, with the usage record information based on the one or more application come really
The preference of the fixed user indicates information；
2) when pusher is contained in user equipment, user applies one or more of the user equipment
Usage record information be sent to the network equipment, so that the network equipment believes the use of the corresponding one or more application of the user
Breath is counted, and to determine that the preference of the user indicates information, and receives the preference instruction of the user of network equipment feedback
Information；
3) when pusher is contained in the network equipment, making for the one or more application from a user equipment is received
With information is recorded, to determine that user's corresponding with the user equipment is inclined based on the usage record information of the one or more application
Indicate information well.
Specifically, the mode that acquisition device 1 obtains the transmission instruction information of information to be pushed includes but not limited to following appoints
It is a kind of：
1) processing operations such as analyzed received information to be pushed, identified, to identify the information to be pushed
Send instruction information.
For example, the content of text for information to be pushed executes semantic analysis, to determine that its is right based on semantic analysis result
The realm information answered.
2) attribute information corresponding with information to be pushed is obtained, to determine that it sends instruction letter based on its attribute information
Breath.
For example, time attribute label corresponding with information to be pushed and domain attribute label are obtained, and based on this determination
It sends instruction information.
It is then determined device 2 indicates information according to whether the information to be pushed meets the preference, come determine whether by
The information to be pushed is presented to the user.
Specifically, it is determined that device 2 indicates information according to whether the information to be pushed meets the preference, to determine whether
The mode that the information to be pushed is presented to the user includes but not limited to following any：
1) whether the preference temporal information is met according to the presentation temporal information of the information to be pushed, to determine whether
The information to be pushed is presented to the user.
Specifically, when pusher judges that the presentation temporal information matches with the preference temporal information, then really
It is fixed to be presented the information to be pushed to the user, otherwise the information to be pushed is not presented to the user.
For example, an information to be pushed of the determining device 2 for the server from a certain application program, determines current receive
To the time point 13 of the information to be pushed:20 with the preference temporal information of user：8:00-9:00 and 19:00-21:00 mismatches,
The information to be pushed is not presented to the user in the then determination of determining device 2.
2) whether the preference realm information is met according to the transmission realm information of the information to be pushed, to determine whether
The information to be pushed is presented to the user.
Specifically, when pusher judges that the transmission realm information matches with the preference field, it is determined that will
The information to be pushed is presented to the user, is not otherwise presented the information to be pushed to the user.
For example, the preference realm information of user includes：" sport ", " shopping " and " film ", when pusher gets net
When pushed information that purchase is applied, that content is " preferential in limited time ", the acquisition device 1 of pusher is by the information to be pushed
Content of text executes semantic analysis and determines that the transmission realm information of the information to be pushed is " shopping ", it is determined that device 2 determines should
It sends realm information " shopping " and the preference realm information of the user matches, and determine that this, which is presented, to the user waits for push letter
Breath.
3) when the every field information of the preference realm information correspond respectively at least one preference temporal information when
Between information when, whether determining device 2 meets the preference realm information according to the transmission realm information and described waits pushing
Whether the presentation temporal information of information meets the temporal information corresponding to corresponding realm information, to determine whether to wait pushing by described
Information is presented to the user.
Specifically, it when pusher judges that the transmission realm information matches with the preference field, and described waits for
When the presentation temporal information of pushed information is with temporal information corresponding to corresponding realm information, it is determined that by the information to be pushed
It presents to the user, is not otherwise presented the information to be pushed to the user.
First example according to the present invention, pusher are contained in a smart mobile phone, and pusher is at time point 14:35 obtain
Information to be pushed info_1 is got, the acquisition device 1 of pusher is obtained to be indicated by the preference of the relative users of server feedback
Information is as shown in table 3 below, and the transmission instruction information for obtaining information to be pushed info_1 is：Transmission field " news " is presented
Time 14:35.Then determining device 2 determines that the transmission of information to be pushed info_1 is led based on preference instruction information shown in table 3
Domain and the preference field " news " of the user match, but the time 14 is presented in it:35 with it is inclined corresponding to preference field " news "
The good time " 08:00 to 9:00 and 17:00 to 20:00 " mismatches, and information to be pushed info_1 is not presented to the user in determination.
Table 3
Second example according to the present invention, pusher are contained in the server of a social networking application, pusher when
Between put 07:00 gets the information to be pushed info_2 of multiple user equipmenies including being sent to comprising user equipment Dev_1,
The acquisition device 1 of pusher receives the usage record information of multiple applications from user equipment Dev_1, and based on multiple
The usage record information of application determines that the preference of user corresponding with user equipment Dev_1 indicates information：Preference field " gas
As " and its corresponding preference time：18:00 to 20:00；Preference field " game " and its corresponding preference time：12:00 to
14:00.Also, currently transmitted temporal information 7 of the acquisition device 1 of pusher based on information to be pushed info_2:00 and neck
Domain Properties label " meteorology " obtains it and sends instruction information：The time 7 is presented in transmission field " meteorology ":00.Then 2 base of determining device
Information is indicated in the preference of user corresponding with user equipment Dev_1, determines the transmission field of information to be pushed info_2
Match with the preference field " meteorology " of the user, but the time 7 is presented in it:00 with preference field " meteorology " corresponding to preference when
Between " 18:00 to 20:00 " mismatches, and determination does not send information to be pushed info_2 to user equipment Dev_1.
According to a preferred embodiment of the present invention, the pusher further includes for working as the presentation temporal information not
When meeting the preference temporal information, believed to update the presentation time of the information to be pushed according to the preference temporal information
Breath, with according to updated presentation temporal information, to the user present the information to be pushed device (it is not shown, below
Referred to as " time updating device "), and for being based on the updated presentation temporal information, to update the information to be pushed
Content information, according to updated presentation temporal information, the updated information to be pushed is presented to the user
Device (not shown, hereinafter referred to as " content update device ").
When the presentation temporal information is unsatisfactory for the preference temporal information, when time updating device is according to the preference
Between information update the presentation temporal information of the information to be pushed, with according to updated presentation temporal information, to the use
The information to be pushed is presented in family.
Continue to illustrate foregoing First example, time updating device should according to preference temporal information shown in table 1
The presentation time of information to be pushed info_1 is updated to 17:00, so that pusher is at time point 17:00, it is presented to the user
Information to be pushed info_1.
Content update device is based on the updated presentation temporal information, to update the content letter of the information to be pushed
Breath, according to updated presentation temporal information, the updated information to be pushed is presented to the user.
Specifically, content update device increases the information content to be sent, is deleted, is changed, to update described wait for
The content information of pushed information.
Continue to illustrate foregoing First example, information to be pushed info_1 includes stop time point 14:35, for
The news report of one media event, then pusher is at time point 17:00 to the user present information to be pushed info_1 it
Before, content update device is obtained 14:35 to 17:Relevant information corresponding with the media event between 00, and be added to and wait for
In pushed information info_1, so that pusher is in arrival time point 17:Updated pushed information info_1 is presented after 00
To the user.
Continue to illustrate foregoing second example, the time updating device of pusher is based on and user equipment Dev_
The preference of 1 corresponding user indicates information, and the presentation time of information to be pushed info_2 is updated to 18:00, and content is more
The temperature information in the morning on the same day that information to be pushed info_2 includes is updated to the temperature on that night and second day daytime by new equipment
Information is spent, so that pusher is in arrival time point 18:Updated pushed information info_2 the user is sent to after 00 to set
Standby Dev_1 is presented.
Preferably, pusher according to the present invention further includes for being answered according to one or more corresponding with the user
Usage record information, to determine/update that the preference of the user indicates device (not shown, the hereinafter referred to as " preference of information
Updating device ").
Preference updating device according to the usage record information of one or more application corresponding with the user, come determine/
Update the preference instruction information of the user.
Wherein, the usage record information includes usage time information.
Preferably, the usage record information may also include operation information of the user in one or more of applications.
Preferably, when the preference updating device is contained in the network equipment, the reception of preference updating device is set from user
The usage record information of standby one or more application corresponding to the user, then, the usage record information based on reception is come really
The preference of fixed/update user indicates information.
Continue to illustrate foregoing First example, preference updating device counting user answering each within past one week
With the usage time in program, as its usage record information, and based on obtained usage record information by preference shown in table 3
It indicates that information update is that preference shown in the following table 4 indicates information, information is indicated so that pusher is based on the updated preference
Information to be pushed is presented to the user.
Table 4
Scheme according to the present invention can based on the preference field of user and preference time come to its pushed information, to
The time of user's custom and the information for meeting its preference to its push, improve the accuracy of pushed information.Also, it is based on this hair
Bright scheme can be adjusted the presentation time of information to be pushed and push content, further improve information push
Conversion ratio.
The software program of the present invention can be executed by processor to realize steps described above or function.Similarly, originally
The software program (including relevant data structure) of invention can be stored in computer readable recording medium storing program for performing, for example, RAM is deposited
Reservoir, magnetic or optical driver or floppy disc and similar devices.In addition, hardware can be used in fact in some steps or function of the present invention
It is existing, for example, coordinating to execute the circuit of each function or step as with processor.
In addition, the part of the present invention can be applied to computer program product, such as computer program instructions, when its quilt
When computer executes, by the operation of the computer, it can call or provide according to the method for the present invention and/or technical solution.
And the program instruction of the method for the present invention is called, it is possibly stored in fixed or moveable recording medium, and/or pass through
Broadcast or the data flow in other signal loaded mediums and be transmitted, and/or be stored according to described program instruction operation
In the working storage of computer equipment.Here, including a device according to one embodiment of present invention, which includes using
Memory in storage computer program instructions and processor for executing program instructions, wherein when the computer program refers to
When order is executed by the processor, method and/or skill of the device operation based on aforementioned multiple embodiments according to the present invention are triggered
Art scheme.
It is obvious to a person skilled in the art that invention is not limited to the details of the above exemplary embodiments, Er Qie
In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter
From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power
Profit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent requirements of the claims
Variation includes within the present invention.Any reference signs in the claims should not be construed as limiting the involved claims.This
Outside, it is clear that one word of " comprising " is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in system claims is multiple
Unit or device can also be realized by a unit or device by software or hardware.The first, the second equal words are used for table
Show title, and does not represent any particular order.
Claims (14)
1. a kind of method for pushed information, wherein the described method comprises the following steps：
The transmission for obtaining the preference instruction information and information to be pushed of a user indicates information；
Indicate information according to whether the information to be pushed meets the preference, come determine whether by the information to be pushed to
The user is presented；
Wherein, preference instruction information includes preference temporal information and preference realm information, the preference realm information it is each
A realm information corresponds respectively to the temporal information of at least one preference temporal information, it is described according to the information to be pushed whether
Meet the preference instruction information, to determine whether that the step of being presented the information to be pushed to the user includes：
Whether meet the presentation temporal information of the preference realm information and the information to be pushed according to transmission realm information
Whether temporal information corresponding realm information corresponding to is met, to determine whether to be in the user by the information to be pushed
It is existing.
2. according to the method described in claim 1, wherein, the preference instruction information includes preference temporal information, the transmission
Indicate that information includes that temporal information is presented, wherein it is described to indicate information according to whether the information to be pushed meets the preference,
To determine whether that the step of being presented the information to be pushed to the user further comprises the steps：
Whether meet the preference temporal information according to the presentation temporal information of the information to be pushed, to determine whether institute
Information to be pushed is stated to present to the user.
3. according to the method described in claim 2, wherein, the method is further comprising the steps of：
When the presentation temporal information is unsatisfactory for the preference temporal information, according to the preference temporal information to update
The presentation temporal information for stating information to be pushed, according to updated presentation temporal information, to wait pushing away to described in user presentation
It delivers letters breath.
4. according to the method described in claim 3, wherein, the method is further comprising the steps of：
It is based on the updated presentation temporal information, to update the content information of the information to be pushed, after according to update
Presentation temporal information, the updated information to be pushed is presented to the user.
5. method according to claim 1 to 4, wherein the preference instruction information includes preference field letter
Breath, the transmission instruction information includes sending realm information, and the method is further comprising the steps of：
Whether meet the preference realm information according to the transmission realm information of the information to be pushed, to determine whether institute
Information to be pushed is stated to present to the user.
6. according to the method described in claim 5, wherein, the preference temporal information includes one or more temporal informations, institute
It includes one or more realm informations to state preference realm information, wherein the every field in one or more realm informations
Information corresponds respectively at least one temporal information.
7. according to the method described in claim 1, wherein, the method is further comprising the steps of：
According to the usage record information of one or more application corresponding with the user, to determine/update that the user's is inclined
Indicate information well.
8. a kind of pusher for pushed information, wherein the pusher includes：
Preference for obtaining a user indicates the device of information and the transmission instruction information of information to be pushed；
For indicating information according to whether the information to be pushed meets the preference, to determine whether the information to be pushed
The device presented to the user；
Wherein, preference instruction information includes preference temporal information and preference realm information, the preference realm information it is each
A realm information corresponds respectively to the temporal information of at least one preference temporal information, described for according to the information to be pushed
Whether the preference instruction information is met, to determine whether that the device for being presented the information to be pushed to the user is used for：
Whether meet the presentation temporal information of the preference realm information and the information to be pushed according to transmission realm information
Whether temporal information corresponding realm information corresponding to is met, to determine whether to be in the user by the information to be pushed
It is existing.
9. pusher according to claim 8, wherein the preference instruction information includes preference temporal information, described
It includes that temporal information is presented to send instruction information, wherein described for whether meeting the preference according to the information to be pushed
Information is indicated, to determine whether that the device for being presented the information to be pushed to the user is further used for：
Whether meet the preference temporal information according to the presentation temporal information of the information to be pushed, to determine whether institute
Information to be pushed is stated to present to the user.
10. pusher according to claim 9, wherein the pusher further includes：
For when the presentation temporal information is unsatisfactory for the preference temporal information, being updated according to the preference temporal information
The presentation temporal information of the information to be pushed, according to updated presentation temporal information, to be waited for described in user presentation
The device of pushed information.
11. pusher according to claim 10, wherein the pusher further includes：
For being based on the updated presentation temporal information, to update the content information of the information to be pushed, with according to more
Presentation temporal information after new, the device of the updated information to be pushed is presented to the user.
12. the pusher according to any one of claim 8 to 11, wherein the preference instruction information includes preference
Realm information, the transmission instruction information includes sending realm information, and the pusher is additionally operable to：
Whether meet the preference realm information according to the transmission realm information of the information to be pushed, to determine whether institute
Information to be pushed is stated to present to the user.
13. pusher according to claim 12, wherein the preference temporal information includes one or more time letters
Breath, the preference realm information includes one or more realm informations, wherein each in one or more realm informations
Realm information corresponds respectively at least one temporal information.
14. pusher according to claim 8, wherein the pusher further includes：
For the usage record information according to one or more application corresponding with the user, to determine/update the user
Preference instruction information device.
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| CN105005470B (en) * | 2015-06-08 | 2019-05-24 | 浙江每日互动网络科技股份有限公司 | A kind of processing method, server, user terminal and the system of notification bar message |
| CN106331005A (en) * | 2015-06-26 | 2017-01-11 | 阿里巴巴集团控股有限公司 | Message management method and device |
| CN105893532A (en) * | 2016-03-30 | 2016-08-24 | 北京金山安全软件有限公司 | Consultation information pushing method and device and terminal equipment |
| CN105975522B (en) * | 2016-04-29 | 2019-06-21 | 清华大学深圳研究生院 | A kind of multi-field content recommendation method and server |
| CN106055680B (en) * | 2016-06-07 | 2019-10-25 | 百度在线网络技术（北京）有限公司 | Information display method, method for pushing and device |
| CN108093121B (en) * | 2016-11-23 | 2020-09-11 | 阿里巴巴集团控股有限公司 | Reminding control method and device for terminal equipment and electronic equipment |
| CN106599100A (en) * | 2016-11-28 | 2017-04-26 | 百度(中国)有限公司 | Information subscription method and apparatus |
| CN107193891B (en) * | 2017-05-02 | 2021-08-17 | 百度在线网络技术（北京）有限公司 | Content recommendation method and device |
| CN107205042B (en) * | 2017-06-30 | 2020-09-04 | 宇宙世代信息技术（深圳）有限公司 | Accurate information pushing method and system |
| CN108600329B (en) * | 2018-03-29 | 2022-05-03 | 南京尚网网络科技有限公司 | Method and equipment for pushing information and displaying information |
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