CN104298728B - A kind of method and system by internet distributing video advertisement - Google Patents
A kind of method and system by internet distributing video advertisement Download PDFInfo
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- CN104298728B CN104298728B CN201410509448.6A CN201410509448A CN104298728B CN 104298728 B CN104298728 B CN 104298728B CN 201410509448 A CN201410509448 A CN 201410509448A CN 104298728 B CN104298728 B CN 104298728B
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Abstract
The embodiment of the invention provides a kind of method and system by internet distributing video advertisement, method therein is specifically included：It matches to obtain the video interest tags of visiting user with the mapping relations of video interest tags according to user；Wherein, the mapping relations of the user and video interest tags are to obtain according to user behavior data and the whole network video data association analysis；The video ads of the advertiser of the video interest tags are bought in inquiry；The video ads that inquiry obtains are launched to visiting user.The present invention can expand the advertisement inventory that can be launched.
Description
Technical field
The present invention relates to internet information processing technology fields, pass through internet distributing video advertisement more particularly to one kind
Method and system.
Background technique
With the rapid development of internet, the web advertisement is also become increasingly popular, a variety of with Text Link, flag, video etc.
Form appears among various websites, immediate communication tool, software live on line and downloading software.
Video ads refer mainly to the video ads put in network video Streaming Media upslide, such as youku.com, potato video sharing
The video ads launched on net cast media under the P2P technology such as website and PPLive, PPStream.Video ads are broken
The limitation that television advertising chronologically broadcasts, any time place can watch the advertisement as long as media are broadcasted in access.It regards simultaneously
Frequency advertisement uses advanced multimedia technology, and fusion video, audio, image, animation and text are in one, than traditional network advertisement
The simple form of expression of animation and text is more, and expressive force is more lively.
Distributing video advertisement, the mode taken are mainly content-targeted mode to existing scheme on the internet.For example,
Advertiser A has purchased the video ads of " love apartment 4 " this TV play, then user will at viewing " love apartment 4 "
There is the advertisement that advertiser A is launched.As can be seen that existing scheme can only cover the user for watching specific TV play, therefore
Have the shortcomings that covering faciostenosis, quantity in stock are lesser.
Summary of the invention
The embodiment of the present invention the technical problem to be solved is that providing a kind of method by internet distributing video advertisement,
The advertisement inventory that can be launched can be expanded.
Correspondingly, the embodiment of the invention also provides a kind of systems by internet distributing video advertisement, to guarantee
The realization and application of the above method.
To solve the above-mentioned problems, the invention discloses a kind of methods by internet distributing video advertisement, including：
It matches to obtain the video interest tags of visiting user with the mapping relations of video interest tags according to user；Wherein,
The mapping relations of the user and video interest tags are to obtain according to user behavior data and the whole network video data association analysis；
The video ads of the advertiser of the video interest tags are bought in inquiry；
The video ads that inquiry obtains are launched to visiting user.
Preferably, the method also includes：Analysis is associated to user behavior data and the whole network video data, is used
The mapping relations at family and video interest tags；
Wherein, described the step of being associated analysis to user behavior data and the whole network video data, includes：
According to the whole network video data and its video interest tags, the mapping of video identifier Yu video interest tags is obtained
Relationship；
The user behavior data is carried out to extract conversion loading processing, the mapping for obtaining user identifier and video identifier is closed
System；
Mapping to the video identifier and the mapping relations and the user identifier and video identifier of video interest tags
Relationship is associated analysis, obtains the mapping relations of user identifier Yu video interest tags.
Preferably, described to further include according to the step of user behavior data and the whole network video data association analysis：
The video interest tags are filtered, obtain that video interest interest tags can be sold；
According to the whole network video data and its video interest tags can be sold, obtain video identifier and video interest tags
Mapping relations.
Preferably, the method also includes：When visiting user meets stereotactic conditions, launches and inquire to visiting user
Obtained video ads.
Preferably, the video interest tags of the whole network video data are obtained as follows：
The video interest tags for the copyright video that distribution of information in the production process of copyright video according to video obtains；
And/or
Video interest tags according to the video that user obtains the tag behavior of video.
Preferably, the stereotactic conditions include：The viewing frequency pair of video interest tags and user to video interest tags
The combination condition answered.
Preferably, the described the step of video interest tags are filtered, including：
It is emerging to the video to the viewing frequency of video interest tags using the commercial attribute and user of video interest tags
Interesting label is filtered, and obtains that video interest interest tags can be sold accordingly.
On the other hand, the invention also discloses a kind of systems by internet distributing video advertisement, including：
Matching module, the video for matching to obtain visiting user with the mapping relations of video interest tags according to user are emerging
Interesting label；Wherein, the mapping relations of the user and video interest tags are according to user behavior data and the whole network video data
Association analysis obtains；
Enquiry module, for inquiring the video ads for buying the advertiser of the video interest tags；And
Putting module, for launching the video ads that inquiry obtains to visiting user.
Preferably, the system also includes：For being associated analysis to user behavior data and the whole network video data, obtain
Module is established in mapping to user and the mapping relations of video interest tags；
Wherein, the mapping establishes module and includes：
First mapping setting up submodule, for obtaining video according to the whole network video data and its video interest tags
The mapping relations of mark and video interest tags；
Second mapping setting up submodule extracts conversion loading processing for carrying out to the user behavior data, is used
The mapping relations of family mark and video identifier；And
Association analysis submodule, for the mapping relations and user mark to the video identifier and video interest tags
Know and be associated analysis with the mapping relations of video identifier, obtains the mapping relations of user identifier Yu video interest tags.
Preferably, the mapping establishes module and further includes：
Filter submodule for being filtered the video interest tags obtains that video interest interest tags can be sold；
Then the first mapping setting up submodule, specifically for according to the whole network video data and its can to sell video emerging
Interesting label obtains the mapping relations of video identifier Yu video interest tags.
Preferably, the system also includes：For being launched to visiting user when visiting user meets stereotactic conditions
Inquire the orientation putting module of obtained video ads.
Preferably, the system also includes：Label for obtaining the video interest tags of the whole network video data obtains
Modulus block；
Wherein, the label acquisition module, including：
First label acquisition submodule is obtained for the distribution of information in the production process of copyright video according to video
The video interest tags of copyright video；And/or
Second label acquisition submodule, the video interest mark of the video for being obtained according to user to the tag behavior of video
Label.
Preferably, the stereotactic conditions include：The viewing frequency pair of video interest tags and user to video interest tags
The combination condition answered.
Preferably, the filter submodule, specifically for the commercial attribute and user using video interest tags to video
The viewing frequency of interest tags is filtered the video interest tags, obtains that video interest interest mark can be sold accordingly
Label.
Compared with prior art, the embodiment of the present invention includes following advantages：
The mode of existing video ads has been extended to video interest tags from content-targeted mode and determined by the embodiment of the present invention
To mode；Specifically, the foundation of existing scheme progress advertisement dispensing is the video content that user is currently viewed, and this hair
The foundation that bright embodiment carries out advertisement dispensing is the video interest mark obtained based on the video behavior often watched in user's history
Label, also, the video interest tags that the present invention can be matched according to user with the mapping relations of video interest tags are to work as
The preceding interested video interest tags of user, therefore, the embodiment of the present invention can be realized to visiting user and launch interested view
Video ads corresponding to frequency interest tags；
Video ads corresponding to interested video interest tags are launched firstly, realizing in the present invention to visiting user
Afterwards, advertisement inventory of the invention is no longer limited to popular video, but can be to often having seen popular video meet certain in history
The user of video interest tags carries out chasing after throwing, namely can also become when visiting user watches the unexpected winners videos such as long-tail video
The audient that advertisement is launched；Video ads corresponding to currently viewing video are launched to active user accordingly, with respect to existing scheme,
The embodiment of the present invention launches video ads corresponding to interested video interest tags to active user, and can expand significantly can
The advertisement inventory of dispensing；
Secondly, long-tail video tends not to be sold in a manner of wrapping play according to existing scheme, user is in viewing long-tail view
The whole station logical logical throwing advertisement thrown can only be often launched when frequency, this logical price for throwing advertisement is usually lower, also, throws advertisement logical
It does not sell in complete situation, it is more likely that the wasting phenomenon of the advertisement inventory of long-tail video occur；And it is real according to the present invention
Example is applied, it, also can be by the corresponding video of video interest tags when meeting the users of video interest tags when watching long-tail resource
Advertisement covering, therefore, can increase the release price of the advertisement of long-tail video, avoid the occurrence of the wasting phenomenon of its advertisement inventory.
Detailed description of the invention
Fig. 1 is a kind of step flow chart of embodiment of the method one by internet distributing video advertisement of the invention；
Fig. 2 is a kind of step flow chart of embodiment of the method two by internet distributing video advertisement of the invention；
Fig. 3 is a kind of step flow chart of embodiment of the method three by internet distributing video advertisement of the invention；
Fig. 4 is a kind of step flow chart of embodiment of the method four by internet distributing video advertisement of the invention；With
And
Fig. 5 is a kind of structure chart of embodiment of the method by internet distributing video advertisement of the invention.
Specific embodiment
In order to make the foregoing objectives, features and advantages of the present invention clearer and more comprehensible, with reference to the accompanying drawing and specific real
Applying mode, the present invention is described in further detail.
Embodiment one
Referring to Fig.1, the step of showing a kind of embodiment of the method one by internet distributing video advertisement of the invention
Flow chart can specifically include following steps：
Step 101 matches to obtain the video interest mark of visiting user with the mapping relations of video interest tags according to user
Label；Wherein, the mapping relations of the user and video interest tags can be for according to user behavior data and the whole network video data
Association analysis obtains；
Step 102, inquiry buy the video ads of the advertiser of the video interest tags；
Step 103 launches the video ads that inquiry obtains to visiting user.
The embodiment of the present invention, which can be applied to iqiyi.com, Youku Tudou, LeEco, Tencent's video, Sohu's video etc., to be mentioned
Video website or Video service client for Online Video service, also can be applied to be related to the website of network video advertisement,
For launching advertisement to user while providing a user Online Video service.
By taking video website as an example, visiting user be can specifically include：Logged in the user of video website, alternatively, or
Person prepares the user of viewing video.It wherein, include the information such as user identifier, such situation in the logging request of user of visiting
Under, even if user does not watch also or prepares to watch video, still video interest tags can be obtained for its matching.When user is in video
When watching a certain video on website, video player can send ad-request to advertisement delivery system, play video with request
Advertisement is played after preceding or broadcasting video, wherein video and the relevant information of user are may included in the ad-request,
As information, the advertisement delivery systems such as video name, duration and user identifier (ID, Identity) receive the ad-request
Afterwards, matched video interest tags can be found according to user identifier entrained in ad-request.
In the embodiment of the present invention, video interest tags can be used for reflecting that user crowd for the interest tags of video, is connecing
When receiving ad-request, it can match to obtain in the ad-request with the mapping relations of video interest tags according to user and be taken
Video interest tags with user；Wherein, since user and the mapping relations of video interest tags can describe<User ID, depending on
Frequency interest tags>Relationship, and it can be obtained according to user behavior data and the whole network video data association analysis, that is, with
The mapping relations of family and video interest tags consider the watching behavior data in user's history for video；In this way, according to use
The video interest tags that family is matched with the mapping relations of video interest tags are the interested video interest mark of active user
Label, therefore, the present invention can be realized to visiting user and launch video ads corresponding to interested video interest tags.
In the art, popular video (TV play or variety of hot broadcast), advertisement inventory are always lacked, because
Many advertisers are had to compete these resources, and realizes in the present invention to visiting user and launches interested video interest tags
After corresponding video ads, advertisement inventory of the invention is no longer limited to popular video, but can be to often seeing in history
The user for crossing popular video carries out chasing after throwing, namely can also become wide when visiting user watches the unexpected winners videos such as long-tail video
Accuse the audient launched；Video ads corresponding to currently viewing video are launched to active user accordingly, with respect to existing scheme, this
Inventive embodiments launch video ads corresponding to interested video interest tags to active user, and can expand significantly can throw
The advertisement inventory put.
Further, video ads corresponding to interested video interest tags are launched in order to realize to visiting user, this
The not similar existing scheme of the advertisement delivery system of inventive embodiments sells advertisement position as unit of video, with video interest
Label is that unit sells advertisement position.
Assuming that " grandson pari " label is the example of a video interest tags, and some users watched《Jade Goddess Of Mercy》,《Shanghai
Beach》,《Zhen Chuan》Deng the TV play that " grandson pari " acts the leading role, therefore the watching behavior data according to these users are associated with the whole network video data
It is interested in " grandson pari " label to analyze these available users, that is, these users are the bean vermicelli user of " grandson pari " label；Together
When, advertiser can buy " grandson pari " label, to realize that launching " grandson pari " label to the bean vermicelli user of " grandson pari " label is represented
Advertisement.
To sum up, the mode of existing video ads has been extended to video interest mark from content-targeted mode by the embodiment of the present invention
Sign oriented approach；Specifically, the foundation of existing scheme progress advertisement dispensing is the video content that user is currently viewed, and
The foundation that the embodiment of the present invention carries out advertisement dispensing is that the video that is obtained based on the video behavior often watched in user's history is emerging
Interesting label, also, the present invention can be according to the video interest tags that user matches with the mapping relations of video interest tags
For the interested video interest tags of active user, therefore, the embodiment of the present invention can be realized interested to visiting user's dispensing
Video interest tags corresponding to video ads；
Video ads corresponding to interested video interest tags are launched firstly, realizing in the present invention to visiting user
Afterwards, advertisement inventory of the invention is no longer limited to popular video, but can be to often having seen popular video meet certain in history
The user of video interest tags carries out chasing after throwing, namely can also become when visiting user watches the unexpected winners videos such as long-tail video
The audient that advertisement is launched；Video ads corresponding to currently viewing video are launched to active user accordingly, with respect to existing scheme,
The embodiment of the present invention launches video ads corresponding to interested video interest tags to active user, and can expand significantly can
The advertisement inventory of dispensing；
Secondly, long-tail video tends not to be sold in a manner of wrapping play according to existing scheme, user is in viewing long-tail view
The whole station logical logical throwing advertisement thrown can only be often launched when frequency, this logical price for throwing advertisement is usually lower, also, throws advertisement logical
It does not sell in complete situation, it is more likely that the wasting phenomenon of the advertisement inventory of long-tail video occur；And it is real according to the present invention
Example is applied, it, also can be by the corresponding video of video interest tags when meeting the users of video interest tags when watching long-tail resource
Advertisement covering, therefore, can increase the release price of the advertisement of long-tail video, avoid the occurrence of the wasting phenomenon of its advertisement inventory.
Embodiment two
Referring to Fig. 2, the step of showing a kind of embodiment of the method two by internet distributing video advertisement of the invention
Flow chart can specifically include following steps：
Step 201 is associated analysis to user behavior data and the whole network video data, obtains user and video interest mark
The mapping relations of label；
The step 201 can specifically include：
Step 211, according to the whole network video data and its video interest tags, obtain video identifier and video interest mark
The mapping relations of label；
Step 212 carries out the user behavior data to extract conversion loading processing, obtains user identifier and video identifier
Mapping relations；
Step 213, to the mapping relations of the video identifier and video interest tags and the user identifier and video mark
The mapping relations of knowledge are associated analysis, obtain the mapping relations of user identifier Yu video interest tags；
Step 202 matches to obtain the video interest mark of visiting user with the mapping relations of video interest tags according to user
Label；
Step 203, inquiry buy the video ads of the advertiser of the video interest tags；
Step 204 launches the video ads that inquiry obtains to visiting user.
Relative to embodiment one, embodiment adds be associated point to user behavior data and the whole network video data
Analysis obtains the step 201 of the mapping relations of user and video interest tags, and is described specifically by step 211- step 213
Association analysis process.
Wherein, for step 211, the video interest tags of the whole network video data can be obtained as follows：
Step A1, the video for the copyright video that the distribution of information in the production process of copyright video according to video obtains is emerging
Interesting label；And/or
Step A2, the video interest tags for the video that the tag behavior of video is obtained according to user.
Wherein, step A1 can be in the production process of copyright video, and the personnel such as editor can believe according to the distribution of video
Breath stamps video interest tags, such as " romance movie ", " grandson pari ", " Liu Dehua ", " finance and economics " to the whole network video content.
The realization process of step A2 can be：The user for watching video can be according to itself impression to video (including version
Weigh video and user's uploaded videos) it is tagged, wherein relevant label option or mark can be showed around video playing
Label submit entrance, and the label option or label submission entrance can be convenient user and feed back its recognizing for video by keyword
Know, as certain user for《Discriminate Huan to pass》The label of feedback includes：" seraglio ", " grandson pari " etc., user for《It is step by step soul-stirring》Instead
The label of feedback includes " passing through " etc..In practice, the label of user feedback can be screened, filters out and does not meet video
The label of content, to retain and record the label for really meeting video content.
It should be noted that the video interest tags of the embodiment of the present invention, which can be covered, acts the leading role star, and video subject matter, frequency
Road, the information such as regional age, the embodiment of the present invention are without restriction to specific video interest tags.
It is available after obtaining the video interest tags of the whole network video data<Video ID, video interest tags>Pass
System
For step 212, in practical applications, when user watches video, video player can send one to server
Item or a plurality of log have recorded the information such as User ID, current video ID, viewing time in log, in this way, can be to remembering in log
The data of record carry out the processing such as ETL (Extract extraction-Transform conversion-Load loading), and can be according to processing result
The user behaviors log library that a user watches video is constructed, behavior log can recorde in library<User ID, video ID>Pass
System.
It, can be right for step 213<Video ID, video interest tags>Relationship and<User ID, video ID>Relationship
It is associated analysis, is obtained<User ID, video interest tags>Relationship, for example, the user couple for often seeing " romance movie "
" romance movie " label is answered, corresponding " Liu Dehua " label of user of " Liu Dehua " video is often chased after, often sees《Wu Xiao wave frequency road》's
Corresponding " finance and economics " label of user etc..
In practical applications, it can incite somebody to action<User ID, video interest tags>Relationship safeguard in a UDP (user data
Platform, User Data Platform) in.UDP can serve advertisement delivery system.When a user visits, step 202 can
To obtain the video interest tags of visiting user at the first time by inquiry UDP.
Assuming that step 202 has obtained the video interest tags list of visiting user by inquiring UDP, it is possible to connect
Check in video interest tags list whether there are video interest tags to be sold, then obtain purchase video interest tags
Advertiser order, the corresponding advertisement video of order is finally showed user.
Embodiment three
Referring to Fig. 3, the step of showing a kind of embodiment of the method three by internet distributing video advertisement of the invention
Flow chart can specifically include following steps：
Step 301 is associated analysis to user behavior data and the whole network video data, obtains user and video interest mark
The mapping relations of label；
The step 301 can specifically include：
Step 311, according to the whole network video data and its video interest tags, obtain video identifier and video interest mark
The mapping relations of label；
Step 312 carries out the user behavior data to extract conversion loading processing, obtains user identifier and video identifier
Mapping relations；
Step 313, to the mapping relations of the video identifier and video interest tags and the user identifier and video mark
The mapping relations of knowledge are associated analysis, obtain the mapping relations of user identifier Yu video interest tags；
Step 314 is filtered the video interest tags, obtains that video interest interest tags can be sold；
Step 315 according to the whole network video data and its can sell video interest tags, obtain video identifier and video
The mapping relations of interest tags；
Step 302 matches to obtain the video interest mark of visiting user with the mapping relations of video interest tags according to user
Label；
Step 303, inquiry buy the video ads of the advertiser of the video interest tags；
Step 304 launches the video ads that inquiry obtains to visiting user.
Relative to embodiment two, the present embodiment is in the mistake for being associated analysis to user behavior data and the whole network video data
Cheng Zhong increases step 314- step 315, obtains the process that can sell video interest interest tags to describe.
Usually, can selling video interest tags, there are two features：First is that have obvious commercial value, second is that
Has certain user's overlay capacity.Such as " Wu Xiao wave frequency road " it is the variety show with " finance and economics " label, and have one
Biggish user group has seen finance and economics " video of label, therefore " finance and economics " is exactly one can sell video interest tags well.
Therefore, the step 314 being filtered to the video interest tags, can specifically include：It is emerging using video
The commercial attribute of interesting label and user are filtered the viewing frequency of video interest tags to the video interest tags, obtain
Video interest interest tags can be sold accordingly.
In the concrete realization, a video tab library can be constructed, and carries out artificial or machine using corresponding filter condition
The filtering of device, video interest tags library can be sold by filtering out from video tab library.Further, it is possible to which video tab can be sold
Library and user identifier and the mapping relations of video identifier carry out Conjoint Analysis, available<User ID can sell video interest mark
Label>Relationship.
Referring to Fig. 4, the step of showing a kind of embodiment of the method four by internet distributing video advertisement of the invention
Flow chart can specifically include following steps：
Step 401 matches to obtain the video interest mark of visiting user with the mapping relations of video interest tags according to user
Label；Wherein, the mapping relations of the user and video interest tags can be for according to user behavior data and the whole network video data
Association analysis obtains；
Step 402, inquiry buy the video ads of the advertiser of the video interest tags；
Step 403, when visiting user meets stereotactic conditions, it is wide to launch the obtained video of inquiry to visiting user
It accuses.
Relative to embodiment one, the present embodiment is launched to visiting user and is looked into when visiting user meets stereotactic conditions
Obtained video ads are ask, the accuracy of video ads dispensing can be increased.
In practical applications, orientation can be arranged to the video ads for needing to be directed to video interest tags in advertisement base
Condition, so that video ads to be directed to the user for having particular video frequency interest tags.
In one preferred embodiment of the invention, the stereotactic conditions can specifically include：Video interest tags and use
Viewing frequency corresponding combination condition of the family to video interest tags.
Here video interest tags, which can specifically be covered, acts the leading role star, video subject matter, channel, and regional age etc. is used
Family can be configured the viewing frequency of video interest tags according to the requirement of advertiser, for example the last 30 days has seen 5 times, most
It has seen within nearly one week 2 inferior.After being provided with above-mentioned stereotactic conditions, advertisement delivery system will after the information for obtaining visiting user
Judged immediately, whether visiting user meets the stereotactic conditions of some order, thus to decide whether to visiting user
Launch the corresponding video ads of the order.
It should be noted that for simple description, therefore, it is stated as a series of action groups for embodiment of the method
It closes, but those skilled in the art should understand that, embodiment of that present invention are not limited by the describe sequence of actions, because according to
According to the embodiment of the present invention, some steps may be performed in other sequences or simultaneously.Secondly, those skilled in the art also should
Know, the embodiments described in the specification are all preferred embodiments, and the related movement not necessarily present invention is implemented
Necessary to example.
Referring to Fig. 5, a kind of structural block diagram of the system embodiment by internet distributing video advertisement of the present invention is shown,
It can specifically include following module：
Matching module 501 obtains the view of visiting user for matching according to user with the mapping relations of video interest tags
Frequency interest tags；Wherein, the mapping relations of the user and video interest tags are according to user behavior data and the whole network video
Data relation analysis obtains；
Enquiry module 502, for inquiring the video ads for buying the advertiser of the video interest tags；And
Putting module 503, for launching the video ads that inquiry obtains to visiting user.
In one preferred embodiment of the invention, the system can also include：For to user behavior data and entirely
Net video data is associated analysis, and module is established in the mapping for obtaining the mapping relations of user and video interest tags；
Wherein, module is established in the mapping can specifically include：
First mapping setting up submodule, for obtaining video according to the whole network video data and its video interest tags
The mapping relations of mark and video interest tags；
Second mapping setting up submodule extracts conversion loading processing for carrying out to the user behavior data, is used
The mapping relations of family mark and video identifier；And
Association analysis submodule, for the mapping relations and user mark to the video identifier and video interest tags
Know and be associated analysis with the mapping relations of video identifier, obtains the mapping relations of user identifier Yu video interest tags.
In another preferred embodiment of the invention, the mapping establishes module and further includes：
Filter submodule for being filtered the video interest tags obtains that video interest interest tags can be sold；
Then the first mapping setting up submodule, specifically for according to the whole network video data and its can to sell video emerging
Interesting label obtains the mapping relations of video identifier Yu video interest tags.
In still another preferable embodiment of the invention, the system can also include：For meeting in visiting user
When stereotactic conditions, the orientation putting module for the video ads that inquiry obtains is launched to visiting user.
In one preferred embodiment of the invention, the system can also include：For obtaining the whole network video counts
According to video interest tags label acquisition module；
Wherein, the label acquisition module, can specifically include：
First label acquisition submodule is obtained for the distribution of information in the production process of copyright video according to video
The video interest tags of copyright video；And/or
Second label acquisition submodule, the video interest mark of the video for being obtained according to user to the tag behavior of video
Label.
In another preferred embodiment of the invention, the stereotactic conditions can specifically include：Video interest tags and
Viewing frequency corresponding combination condition of the user to video interest tags.
In still another preferable embodiment of the invention, the filter submodule can be specifically used for utilizing video interest mark
The commercial attribute of label and user are filtered the viewing frequency of video interest tags to the video interest tags, obtain corresponding
Sell video interest interest tags.
For system embodiments, since it is basically similar to the method embodiment, related so being described relatively simple
Place illustrates referring to the part of embodiment of the method.
All the embodiments in this specification are described in a progressive manner, the highlights of each of the examples are with
The difference of other embodiments, the same or similar parts between the embodiments can be referred to each other.
It should be understood by those skilled in the art that, the embodiment of the embodiment of the present invention can provide as method, apparatus or calculate
Machine program product.Therefore, the embodiment of the present invention can be used complete hardware embodiment, complete software embodiment or combine software and
The form of the embodiment of hardware aspect.Moreover, the embodiment of the present invention can be used one or more wherein include computer can
With in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program code
The form of the computer program product of implementation.
The embodiment of the present invention be referring to according to the method for the embodiment of the present invention, terminal device (system) and computer program
The flowchart and/or the block diagram of product describes.It should be understood that flowchart and/or the block diagram can be realized by computer program instructions
In each flow and/or block and flowchart and/or the block diagram in process and/or box combination.It can provide these
Computer program instructions are set to general purpose computer, special purpose computer, Embedded Processor or other programmable data processing terminals
Standby processor is to generate a machine, so that being held by the processor of computer or other programmable data processing terminal devices
Capable instruction generates for realizing in one or more flows of the flowchart and/or one or more blocks of the block diagram
The device of specified function.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing terminal devices
In computer-readable memory operate in a specific manner, so that instruction stored in the computer readable memory generates packet
The manufacture of command device is included, which realizes in one side of one or more flows of the flowchart and/or block diagram
The function of being specified in frame or multiple boxes.
These computer program instructions can also be loaded into computer or other programmable data processing terminal devices, so that
Series of operation steps are executed on computer or other programmable terminal equipments to generate computer implemented processing, thus
The instruction executed on computer or other programmable terminal equipments is provided for realizing in one or more flows of the flowchart
And/or in one or more blocks of the block diagram specify function the step of.
Although the preferred embodiment of the embodiment of the present invention has been described, once a person skilled in the art knows bases
This creative concept, then additional changes and modifications can be made to these embodiments.So the following claims are intended to be interpreted as
Including preferred embodiment and fall into all change and modification of range of embodiment of the invention.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning
Covering non-exclusive inclusion, so that process, method, article or terminal device including a series of elements not only wrap
Those elements are included, but also including other elements that are not explicitly listed, or further includes for this process, method, article
Or the element that terminal device is intrinsic.In the absence of more restrictions, being wanted by what sentence "including a ..." limited
Element, it is not excluded that there is also other identical elements in process, method, article or the terminal device for including the element.
A kind of internet is passed through by the method and one kind of internet distributing video advertisement to provided by the present invention above
The system of distributing video advertisement, is described in detail, and specific case used herein is to the principle of the present invention and embodiment party
Formula is expounded, and the above description of the embodiment is only used to help understand the method for the present invention and its core ideas；Meanwhile it is right
In those of ordinary skill in the art, according to the thought of the present invention, change is had in specific embodiments and applications
Place, in conclusion the contents of this specification are not to be construed as limiting the invention.
Claims (6)
1. a kind of method by internet distributing video advertisement, which is characterized in that including：
It matches to obtain the video interest tags of visiting user with the mapping relations of video interest tags according to user；Wherein, described
The mapping relations of user and video interest tags are to obtain according to user behavior data and the whole network video data association analysis；Its
In, it is described to include according to the step of user behavior data and the whole network video data association analysis：To the video interest tags into
Row filtering, obtains that video interest interest tags can be sold；According to the whole network video data and its video interest tags can be sold,
Obtain the mapping relations of video identifier Yu video interest tags；The described the step of video interest tags are filtered, packet
It includes：Using the commercial attribute and user of video interest tags to the viewing frequency of video interest tags to the video interest tags
It is filtered, obtains that video interest interest tags can be sold accordingly；
The video ads of the advertiser of the video interest tags are bought in inquiry；
The video ads that inquiry obtains are launched to visiting user；It is described that the video ads that inquiry obtains are launched to visiting user
Including：When visiting user meets stereotactic conditions, the video ads that inquiry obtains are launched to visiting user；The orientation bar
Part includes：The corresponding combination condition of viewing frequency of video interest tags and user to video interest tags.
2. the method according to claim 1, wherein being associated with according to user behavior data with the whole network video data point
Analysing the step of obtaining user and the mapping relations of video interest tags includes：
According to the whole network video data and its video interest tags, the mapping for obtaining video identifier and video interest tags is closed
System；
The user behavior data is carried out to extract conversion loading processing, obtains the mapping relations of user identifier and video identifier；
To the video identifier and the mapping relations of video interest tags and the mapping relations of the user identifier and video identifier
It is associated analysis, obtains the mapping relations of user identifier Yu video interest tags.
3. according to the method described in claim 2, it is characterized in that, obtaining the view of the whole network video data as follows
Frequency interest tags：
The video interest tags for the copyright video that distribution of information in the production process of copyright video according to video obtains；With/
Or
Video interest tags according to the video that user obtains the tag behavior of video.
4. a kind of system by internet distributing video advertisement, which is characterized in that including：
Matching module obtains the video interest mark of visiting user for matching according to user with the mapping relations of video interest tags
Label；Wherein, the user is to be associated with according to user behavior data and the whole network video data with the mapping relations of video interest tags
Analysis obtains；
Module is established in mapping, for being associated analysis to user behavior data and the whole network video data, obtains user and video
The mapping relations of interest tags；Wherein, the mapping establishes module and includes：Filter submodule and the first mapping setting up submodule；
Filter submodule for being filtered the video interest tags obtains that video interest interest tags can be sold；Then described
One mapping setting up submodule obtains video specifically for that according to the whole network video data and its can sell video interest tags
The mapping relations of mark and video interest tags；The filter submodule, specifically for the business category using video interest tags
Property and user are filtered the viewing frequency of video interest tags to the video interest tags, obtain that view can be sold accordingly
Frequency interest interest tags；
Enquiry module, for inquiring the video ads for buying the advertiser of the video interest tags；And
Putting module, for launching the video ads that inquiry obtains to visiting user；The putting module includes：For at this
When visiting user meets stereotactic conditions, the orientation putting module for the video ads that inquiry obtains is launched to visiting user；It is described
Stereotactic conditions include：The corresponding combination condition of viewing frequency of video interest tags and user to video interest tags.
5. system according to claim 4, which is characterized in that wherein, the mapping establishes module and further includes：
Second mapping setting up submodule, for obtaining video identifier according to the whole network video data and its video interest tags
With the mapping relations of video interest tags；
Third maps setting up submodule, extracts conversion loading processing for carrying out to the user behavior data, obtains user's mark
Know the mapping relations with video identifier；And
Association analysis submodule, for the video identifier and video interest tags mapping relations and the user identifier with
The mapping relations of video identifier are associated analysis, obtain the mapping relations of user identifier Yu video interest tags.
6. system according to claim 5, which is characterized in that further include：For obtaining the view of the whole network video data
The label acquisition module of frequency interest tags；
Wherein, the label acquisition module, including：
First label acquisition submodule, the copyright obtained for the distribution of information in the production process of copyright video according to video
The video interest tags of video；And/or
Second label acquisition submodule, the video interest tags of the video for being obtained according to user to the tag behavior of video.
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| WO2018018591A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Specific method and system for recommending video advertisement |
| CN106982256B (en) * | 2017-03-31 | 2020-07-28 | 百度在线网络技术（北京）有限公司 | Information pushing method, device, equipment and storage medium |
| CN108734491B (en) * | 2017-04-20 | 2023-04-07 | 阿里巴巴（中国）有限公司 | Method and device for evaluating copyright value of multimedia data |
| CN107172448A (en) * | 2017-06-19 | 2017-09-15 | 环球智达科技（北京）有限公司 | The method for managing video and audio |
| CN109840791A (en) * | 2017-11-28 | 2019-06-04 | 腾讯科技（深圳）有限公司 | Advertisement recommended method, device, computer equipment and storage medium |
| CN109088942B (en) * | 2018-09-14 | 2022-02-25 | 腾讯科技（北京）有限公司 | Advertisement request flow screening method and device and brand advertisement engine |
| CN111131899A (en) * | 2018-10-31 | 2020-05-08 | 中国移动通信集团浙江有限公司 | Multi-site video playing record integration method and device |
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