CN104145265A - Systems and methods involving features of seach and/or search integration - Google Patents

Systems and methods involving features of seach and/or search integration Download PDF

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Publication number
CN104145265A
CN104145265A CN201280060719.3A CN201280060719A CN104145265A CN 104145265 A CN104145265 A CN 104145265A CN 201280060719 A CN201280060719 A CN 201280060719A CN 104145265 A CN104145265 A CN 104145265A
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China
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multimedia
user
mixed
search
search results
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CN201280060719.3A
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Chinese (zh)
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CN104145265B (en
Inventor
道格·因布鲁斯
欧文·波斯拉
拉斯马斯·克努特松
汤米·程
哈基姆·伊尔·哈太布
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Altaba Inc
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Yahoo Inc
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/0482—Interaction with lists of selectable items, e.g. menus
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F1/00—Details not covered by groups G06F3/00 - G06F13/00 and G06F21/00
    • G06F1/16—Constructional details or arrangements
    • G06F1/1613—Constructional details or arrangements for portable computers
    • G06F1/1633—Constructional details or arrangements of portable computers not specific to the type of enclosures covered by groups G06F1/1615 - G06F1/1626
    • G06F1/1684—Constructional details or arrangements related to integrated I/O peripherals not covered by groups G06F1/1635 - G06F1/1675
    • G06F1/1694—Constructional details or arrangements related to integrated I/O peripherals not covered by groups G06F1/1635 - G06F1/1675 the I/O peripheral being a single or a set of motion sensors for pointer control or gesture input obtained by sensing movements of the portable computer
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/017—Gesture based interaction, e.g. based on a set of recognized hand gestures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F2200/00—Indexing scheme relating to G06F1/04 - G06F1/32
    • G06F2200/16—Indexing scheme relating to G06F1/16 - G06F1/18
    • G06F2200/161—Indexing scheme relating to constructional details of the monitor
    • G06F2200/1614—Image rotation following screen orientation, e.g. switching from landscape to portrait mode
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F2200/00—Indexing scheme relating to G06F1/04 - G06F1/32
    • G06F2200/16—Indexing scheme relating to G06F1/16 - G06F1/18
    • G06F2200/163—Indexing scheme relating to constructional details of the computer
    • G06F2200/1637—Sensing arrangement for detection of housing movement or orientation, e.g. for controlling scrolling or cursor movement on the display of an handheld computer

Abstract

Systems and methods are disclosed for performing processing involved with search, such as processing search information to return search results. In one exemplary implementation, there is provided a method for processing information to return search results including mixed-media media presentation(s) selectable by a user. Moreover, such method may involve user interaction to manipulate the presentation, display various media and/or effect other functionality. Further implementations may involve generation of interactive, visually rich mixed-media content of high information density providing improved user experience and/or improved value to various participants.

Description

Relate to the system and method for the feature of search and/or search integration
the cross reference of related application
Rights and interests/the right of priority of the U.S. Provisional Patent Application of submitting in this application requirement on Dec 15th, 2011 number 61/576,352, the full text of described patent is incorporated to herein by reference.
Technical field
Each aspect of the present invention relates to computer networking search, and more particularly, relates to such as process search information, interactive search result is provided and searches for related system and the method integrated.
Background technology
Network has developed into abundant multimedia experiences, but on-line search process and disadvantages associated are not almost changing over nearly 15 years.Search is mainly still based on word (title), and wherein only small thumbnails (or preview) occurs as visual search result.Caption is that machine produces and is not abundant or user's experience efficiently.In addition, people's processing visual information is more faster than processing word, but in Search Results, only has limited visual information.Search engine is attempted " live preview " by source web page is provided and it is presented to this problem of making up with word and graphic form.Unfortunately, this process costliness, memory space are greatly and only for terminal user increases few value.In addition, the Internet search result produces the little list of hyperlinks of quantity of information for search subscriber conventionally.
For example, Fig. 1 and 2 shows the exemplary screen shots of prior art result of page searching.These prior art examples show in the time that terminal user carries out Internet search, and how search engine produces result of page searching (also referred to as " SERP ") in the ordinary course of things.As shown in figs. 1 and 2, prior art contains and has the results list of hyperlink and one or two statements 101 and 201 about each result.Word the 101, the 102nd, by the unique tailor-made algorithm of each search engine carry out machine choice (with arranged by people contrary), and be sometimes link the page random and insufficient description.Like this, do not exist terminal user to control to shown word.
As in Fig. 1 101 and Fig. 2 in as shown in the of 201, selected word is called " title ".First title is used there are not abundant media on network time and therefore only based on word.
Cause leftover problem for this reason, framework Search Results major part is the title based on word as shown in figs. 1 and 2, the mode that user consumes these media is with limited form, this means that they only can watch Search Results with a kind of media of form at any given time, such as being limited to only video or only word.
Continue with reference to Fig. 1 and 2, result is rendered as word, still image or video by prior art.Title in Search Results does not exist presenting of a large amount of contexts and those results different from each search engine, even if each search engine has its oneself dedicated search algorithm.For the search in refining prior art system, must by or click the Back button and start search with result before turning back to.In addition, only worsen the problem in prior art from the search of mobile device.There is limited screen real estate, special purpose operating system, finite bandwidth and various interface (such as the touch, sound, the keyboard that on screen and physically exist).
Fig. 3 and 4 is explanations of exemplary prior art web preview.Even if Fig. 3 and 4 shows full page being rendered as to live preview at 301,401 o'clock (as at example corporate SERP in the situation that), is not also that user's search increases a lot of value.Information is encapsulated thick and fast, and figure is too little and cannot use.Only the general layout of the page is recognizable, this for increase in perhaps context almost do not help.
Another problem is that search-engine results is conventionally inaccurate and imperfect.Caption does not represent the content on website all the time exactly, because they lack context and richness.Therefore, search may be not efficient.User conventionally lose time to find roving commission result in fact below.
Now, how uncontrollable their title of company or web site publisher occurs in SERP.Title is that machine produces on algorithm and can not be arranged by the owner of website.
The system and method that generally speaking, need to be used for solving above-mentioned shortcoming and/or other beneficial functions or advantage are provided relating to the group of search.
Summary of the invention
System and a method according to the invention be for especially such as process search information, provide interactive search result and search integrate embodiment.According to some embodiments, system and method herein can allow many advantages, and especially the Search Results of improved properties (such as according to the interactive mode of mixed-media assembly, expansion, darker and/or more rich result) and improved user experience and/or improve the value for each participant.
To understand, as described, above general description and following detailed description are only all exemplary and explanatory and do not limit invention.Except herein set forth those, other feature and/or variation can be provided.For example, the present invention can be for combination and the sub-portfolio of the various combinations of disclosed feature and sub-portfolio and/or following several other features that disclose in detailed description.
Brief description of the drawings
The accompanying drawing that forms a part for this instructions shows various embodiment of the present invention and feature, and has explained together with the description the each side of invention herein.In accompanying drawing:
Figure 1A is the exemplary screen shots of prior art result of page searching.
Figure 1B is the block scheme of Figure 1A.
Fig. 2 A is the exemplary screen shots of prior art result of page searching.
Fig. 2 B is the block scheme of Fig. 2 A.
Fig. 3 A is the example of exemplary prior art web preview.
Fig. 3 B is the block scheme of Fig. 3 A.
Fig. 4 A is the example of exemplary prior art web preview.
Fig. 4 B is the block scheme of Fig. 4 A.
Fig. 5 A is the example according to some aspect of invention herein with the search engine results page of integration characteristics.
Fig. 5 B is according to the block scheme of Fig. 5 A of some aspect of invention herein.
Fig. 6 A shows according to the example of the live preview of the exemplary search engine results page of some aspect of invention herein.
Fig. 6 B is according to the block scheme of Fig. 6 A of some aspect of invention herein.
Fig. 7 A shows the figure from the exemplary search engine results page of again inquiring about according to some aspect relevant with invention herein.
Fig. 7 B is according to the block scheme of Fig. 7 A of some aspect of invention herein.
Fig. 8 A shows the example of the advertisement rank in embodiment according to some aspect relevant with invention herein.
Fig. 8 B is according to the block scheme of Fig. 8 A of some aspect of invention herein.
Fig. 9 shows the exemplary screen shots showing according to the illustrative mobile device of some aspect relevant with invention herein, and this demonstration comprises the search engine results page of the mixed-media assembly with integration.
Figure 10 shows according to the example of the exemplary search engine results page of passing through the user action that mobile device display of search results carries out of some aspect relevant with invention herein.
Figure 11 shows according to the exemplary screen shots of other mobile device display functionality of some aspect relevant with invention herein.
Figure 12 shows the exemplary screen shots showing according to the mobile device of the search result content such as mixed-media module of some aspect relevant with invention herein.
Figure 13 shows the exemplary screen shots showing from the illustrative mobile device of Search Results and the interaction of mixed-media module according to the user of some aspect relevant with invention herein.
Figure 14 shows the exemplary screen shots showing according to the mobile device of the illustrative result of the user interaction of some aspect relevant with invention herein.
Figure 15 shows according to the example of the example gestures of some aspect relevant with invention herein.
Figure 16 shows according to the example of the example gestures of some aspect relevant with invention herein.
Figure 17 shows according to the example of the example gestures of some aspect relevant with invention herein.
Figure 18 shows according to the example of the example gestures of some aspect relevant with invention herein.
Figure 19 shows according to the example of the exemplary search engine results page of the aspect, integration/position of some aspect relevant with invention herein.
Embodiment
To carry out detailed reference to the present invention now, shown in the drawings of example of the present invention.The embodiment of setting forth in below describing does not represent all embodiments according to desired invention.On the contrary, they are only according to some examples of some aspect relevant with the present invention.Possible in the situation that, in institute's drawings attached, will refer to identical or similar portions with identical reference number.
According to some embodiments, be the Search Results that there is improved feature for providing according to the system and method for invention herein.For example, the each side of this paper can relate to abundant mixed-media interactive component (sometimes also referred to as ' Qwiki ' tMassembly or module) be incorporated in result of page searching to innovation.In some embodiments, can to be that the interactive mode of searched content is narrative present for this assembly or module, and it can characterize and allows recipient of Search Results in the situation that not leaving search engine results page (" SERP "), to receive interactive layer of more details.According to some embodiment, the system and method that relates to the Search Results of integrating with these assemblies can comprise the feature to existing system innovation and the mixed-media/multimedia capabilities of these " mixed-media " integrated assemblies according to information density.
As set forth herein, embodiment can relate to this assembly is incorporated in search engine results page (SERP).This can be any existing or future SERP, comprises nowadays popular those.In addition, the various SERP assembly integration systems of this paper and method provide search-engine results can show by broadcast format with the interactive mode of mobile device and its various interfaces compatibility.
Fig. 5 A and 5B are according to the explanation of the exemplary search engine results page of the mixed-media module 501 that comprises integration of some aspect of invention herein.This embodiment allows user to stay on searched page and is effectively interactive with search engine, and its mode makes to be conducive to search engine, to be increased advertisement and watch and clicking rate (CTR) by darker more concise search.In addition, in the various embodiment that set forth herein, integrated assembly can comprise that this strengthens the effectiveness of search experience as the feature of " the interactive summary " of webpage/Search Results.Consequently obtain the search of higher quality and for search provider increases income, again inquire about (search more deeply under existing theme) such as passing through.
In an illustrated embodiment, for example, provide a kind of method of process search information, comprising: process information to return to Search Results by search engine to user in results page.In an example, result of page searching comprises that at least one pre-prepd, non-narrative multimedia of playing up presents.Illustrative methods further comprises provides at least one interactive multimedia that can be selected by user to present to show by result of page searching.Specifically, this multimedia present can be as herein specify mixed-media module.In addition, illustrative methods further comprises the first interaction presenting according to user and selected multimedia, provides at least one the user's access in third party's information, website, content, application and/or other multimedias.In addition, illustrative methods can comprise the second interaction presenting according to user and selected multimedia, provides and is configured to receive query and produce the functional of new result of page searching.
The further integration of these assemblies and Search Results also relates in the interactive summary of mixed-media and creates new advertising unit (and by this, in some embodiments, producing new revenue source).
According to some embodiment, system and method is herein different from the another kind of mode that traditional search experience is different with Online Video and can be, terminal user needn't experience mixed-media module with linear mode.User can select its path by having various functional contents, such as clicking hyperlink in mixed-media module, by navigation feature/gesture etc.This allows terminal user to explore its most interested information in more detail and for example, with the form (, word, photo, video etc.) of its preference.
Again turn to Fig. 5 A and 5B, mixed-media module 501 can be the controlled media assembly in result of page searching.At this, for example, mixed-media module can provide in the time that its brand and its content appear on the result of page searching in this mixed-media module this brand and content-control for web site publisher.This can complete by the founder instrument relevant to the establishment that produces these modules that can embed Interactive Object or the markup language of being recognized by search engine reptile that can be included on its website by publisher.This is also for terminal user produces better search experience.Embodiment comprises by being incorporated into such as the multimedia groupware of mixed-media module in the SERP of internet search engine, as shown in Fig. 5 A to 5B.What the interactive summary creation of this components/modules made to appear in one's mind from the best content of the page 501 can play title.Theme (for example " Watch the Qwiki [module], Tokyo ") in this explanation can be specified by founder 505.
Fig. 6 A and 6B describe the exemplary Preview Note that shows the illustrative search engine results page with mixed-media module.According to as this basic preview of setting forth herein, being incorporated into mixed-media module in result of page searching provides abundanter user to experience and is this page increase flow.In addition, embodiment can comprise provide multi-context more than the regular caption using in existing system can play title.
According to invention herein, provide the system and method relating to for integrate the program and/or the mechanism that strengthen Search Results by the novelty of mixed-media module.This embodiment can present all word, image, video, document, narration and links of available coordination in an interactive screen form or window.These example can be found out in Fig. 6 A and 6B.At this, for example, mixed-media module can be abundant multimedia vision and interactive content piece.The module integrated result of page searching SERP of mixed-media is as the interactive multimedia summary of Search Results therewith, but not as carried out in the past be only incorporated into the title based on word in SERP.
As found out in conjunction with Fig. 6 A and 6B, typical search-engine results is expanded or is even substituted by the mixed-media module 601 that strengthens result.For example, navigation to results needed (, selected mixed-media module) can be the expansion to larger demonstration in normal searching result.In addition, can in mixed-media module, comprise " new search " button, icon or functional, for example, magnifier icon 603.This can be configured to allow further search or again inquiry in mixed-media module.In addition, also can comprise that media/resource loads hurdle 605, thereby allow audio frequency and/or video playback in mixed-media module or in another window.Mixed-media module can also be included in one or more hyperlink 610 of other webpages.Can also comprise that expander button 615 is to allow the mixed-media information in module to show with full frame form.
About such as " new search " functional these embodiments, system and method herein can relate to the method that comprises the process search information that is configured to the computer server of communicating by letter with at least one search engine web crawlers.Illustrative methods can also comprise be configured to from least the first inquire-receive search engine web crawlers result and based on this first inquiry produce Search Results to be presented at the computer server browser window.Method can also comprise and relate to the embodiment that Search Results is provided, and Search Results comprises customizable headline, various content of multimedia and is configured to cause at least one hyperlink of inquiry again of search engine web crawlers.
Still, with reference to Fig. 6 A and 6B, according to some aspects of invention herein, the module integrated SERP of mixed-media has also improved the serviceability of search.As found out in Fig. 6 A and 6B, this interactive component has the information higher than prior art density, and this is verified has more value to terminal user, online content provider and search engine.Search engine reptile can such as by with Qwiki tMmodule detection relevant and that be embedded in the metadata in result of page searching (SERP) detects some mixed-media module.In addition, the embodiment of this paper can be by mixed-media module as title 605 interactive and that can play.
According to embodiment herein, once play, mixed-media module can be expanded and can trigger query 603, media/resource loading 605 to explore, select 615 related content to link 610 and the playback of related pages for user provides various selections in as Fig. 6 in the page shown in 601.In addition, component video and audio file can be play in the mixed-media module on SERP without the outside page of loading in the situation that.
In the new window in same page, show related media/link, other embodiments provide by instant amendment related content or around its content and have been presented at functional on identical SERP.At this, for example, the content of this new integration can be shown without the new label of triggering in the situation that.
In addition, to title be machine on algorithm, produce and the existing SERP that can not be arranged by relevant group functional contrary, system and method herein provides controlled interactive media assembly in result of page searching.Allow first web site publisher in the time that its brand and its content appear on the result of page searching in mixed-media module, this brand and content to be controlled so relate to the embodiment of mixed-media module herein.
In addition, according to some aspect relevant with invention herein, present embodiment is improved and is strengthened existing search technique, because they provide narrative context (things that lacked up to now) to Search Results.Result is herein to have the information of more visual correlations and the more rich experience of interactive feature.
According to this mixed-media module embodiment that can be created by the participant of search procedure, Search Results can more accurately and provide more multi-context.According to embodiment herein, Brand management person and content publisher can be in the case of controlling its business scenarios (story) in search-engine results without buying expensive search advertisements.This is valuable especially, because existing title is common and search engine user is irrelevant, they almost do not have for this process or are not worth.They contain relevant limited amount data and the few clue of full content that should summarize with those titles.In other words, the context and the vision richness that provide by invention are herein provided title.In addition, search-engine results is not help and may oppressive mode be aggregated.User obtains for determining helpless result, because these results and user's actual needs is irrelevant.Context limited in title can not represent enough information conventionally.Therefore, user must select link, search for that website, and if be not results needed, turns back to initial Search Results or the new search that starts anew.This is consuming time, thorny and user is easily lost.
According to other embodiment, the Search Results strengthening by mixed-media module embodiment of the present invention can also relate to the invention relevant to the second inquiry or subsequent query (being called " inquiry again " herein).Fig. 7 shows according to the each side and the figure that again inquires about relevant exemplary search engine results page of invention herein.Obviously, inquiry allows search engine user concise its Search Results in the situation that can not losing original search again.The hyperlink of clicking in mixed-media module allows user carried out " inquiry again " search engine and goed deep into theme by the mixed-media/interactive component in search module.Embodiment is also configured to make it in the situation that not closing original window, to open new window, and reduces and constantly knock the Back button to turn back to the needs of baseline results thus.This make to have search and subsequently without divert attention or lose in the situation that to Search Results in the interested specific detail ability of again searching for.
In an illustrative enforcement, for example, provide a kind of method of process search information, comprise process information to return to Search Results by search engine to user in results page.This illustrative methods can also comprise that results page comprises that at least one pre-prepd, non-narrative multimedia of playing up presents the situation of (such as mixed-media module).In addition, this illustrative methods can comprise provides at least one interactive multimedia that can be selected by user to present to show by result of page searching.In addition, the first interaction presenting according to user and selected multimedia, provides at least one the user's access in third party's information, website, content, application and/or other multimedias.And this illustrative methods can also comprise the second interaction presenting according to user and selected multimedia, provides and is configured to receive query and produce the functional of new result of page searching.
Various " again inquiry " embodiment also allows user to rest on concise its search in new window on searched page and in the situation that can not losing original search or losing.This for user more effectively and more not depressing because they more likely find their required result.System and method herein can be configured to by this functional concise SERP, thereby allows high information density.For example, inquiry can be shown selected title by image 705 again.It can also show video or animation 710.In addition, specific concept even can be proposed for further again inquiring about 715.In the new window dodging in same page, show related media/link, also exist by instant amendment related content or be presented at the selection on identical SERP around its content.The content of this new integration can be shown without the new label of triggering in the situation that.
These " inquiry again " inventions can also be by showing that relevant search theme impels more deeply understanding inquired about theme.System and method like this, herein provides the mixed-media/multimedia capabilities that can even narrate to show/strengthen by image, video, animation, file selected Search Results.Can propose specific concept again to inquire about, thereby drive extra search engine flow.This added flow produces again the higher advertisement rate in query page, because search for more concrete and focused on by more specific client's interest.Again the richness of the media of inquiry also realizes favourable advertisement result, in view of abundanter media are obtained the CPM/CPT (in thousand people's impression advertisement valencys) that advertiser is ready the raising paying.
System and method herein overcomes the other problems of search-engine results, the i.e. problem relevant to search rank.Rank on SERP is important, because rank is higher, user more likely selects website.Given this reason, page napex is regarded as the assets of the upper most worthy of SERP.Cause that whole industry is just placed on the higher position in SERP by Search Results, because processing page and the text results page are consuming time.
At present, search engine thinks when spended time amount is minimum on its page user that it is successful.This may be counterintuitive, but is finding because fast search result means information and continuation that user is finding their needs.Such harm is that search engine only has the limited amount time and shows advertisement and make interactive monetization.Like this, embodiment herein provides invention and the desirable sight for search engine, for example, and by user being remained on its website allowing that Search Results is carried out to the dark interactive layer of exploring without leave original search repeatedly in the situation that.
Although the visual results in search may produce better result, the preview of search engine establishment, maintenance and store website is very expensive.In the time that terminal user accesses search engine by mobile device, bandwidth is also problem.Specifically, on mobile device and smart phone, exist limited screen real estate and the Search Results based on word minimum and be difficult to read.User is even more difficult in the time watching minimum screen to be distinguished between Search Results.
In addition, many search engines add video content to its Search Results.It is more popular that video is just becoming on line, because publisher does not only want to present word website and needs difference/supplement search rank; But, the establishment of traditional crossfire video and to watch be consuming time.Video content on mobile device by high compression, thereby produce not good enough crossfire and picture quality.Video is also difficult to interaction, because there is not the general interactive layer of standard.In most cases, video is owing to lacking interactive layer but independently experience.In addition, be similar to and explore assembly webpage, watch and again search for suitable video because limited preview but very consuming time, user does not know that they have found and the correct of its Topic relative or wrong video conventionally, because video is by keyboard, not also to come index and retrieval according to the content of pages that is equally a part for same search result.
Embodiment herein addresses these problems and shortcoming equally.In an illustrated embodiment, for example, provide a kind of method that comprises the process search information that is configured to the computer server of communicating by letter with at least one search engine web crawlers.Illustrative methods can also comprise the computer server being configured to by causing display of search results and the interaction of search engine web crawlers Search Results.And illustrative methods can comprise, wherein Search Results comprises interactive multimedia content, such as one or more mixed-media modules and/or such as related content of at least one hyperlink etc.
Especially in view of the problem of above-mentioned conventional video content, system and method has herein improved other rich-medias such as Online Video technology because they use less bandwidth, be easy to customization, flexibly, be incorporated to the media of interactive video, image, word and other types.
In other exemplary embodiments herein, the module integrated embodiment of mixed-media can be incorporated to the media of interactive image, word and other types.In addition, consider that these embodiments operate the video content of playing up of large bandwidth transmission of video in particular for audiovisual/multimedia experiences in the case of not having, system and method herein provides the interactive search of the expansion with other mixed-medias, thus allow to load faster with use procedure in less bandwidth consumption.
Fig. 8 is the example that shows illustrative advertisement rank 801 features herein according to the each side of invention.Interactive mixed-media module summary is incorporated into and in SERP, creates extra advertisement monetization unit, these unit can be rendered as traditionally the interactive title on the CPC/PPC (every click cost/every pay-per-click) putting together with Search Results, or CPC/PPC advertisement (with other sales promotion unit) can be placed in mixed-media module itself, as shown in Figure 8.For example, interactive summary can be rendered as traditionally to the title in the CPC advertisement of putting together with original searching results 801.In some embodiments, CPC advertisement can be placed on to multimedia presents or mixed-media module 805 itself in.
It should be noted that Fig. 8 can provide loads on the outward appearance in wikipedia result by CPC advertisement.But embodiment can comprise the CPC that shows its oneself mixed-media module.It is the embodiment different from these embodiments that CPC advertisement is loaded in wikipedia mixed-media module.
Referring now to Fig. 9 to 14, according to the each side of invention herein, have herein the module integrated embodiment of mixed-media that relates to video can produce on mobile device improved/better quality.In an illustrated embodiment, for example, provide a kind of method of process search information, be included in and in result of page searching, return to the Search Results that comprises that one or more pre-prepd narrative multimedias present.Illustrative methods can also comprise provides the multimedia of at least one integration of being selected by user to present.In addition, provide equally at least one the access in extra third party's information, website, content, application and other multimedias.In addition, illustrative methods can comprise, wherein multimedia presented with other features that for example, show for low bandwidth (, non-play up etc.) and is configured to relatively for mobile device.
In addition, consider the flexible and non-feature of playing up of mixed-media module, can optimize simply crossfire and picture quality for specific mobile device.In addition, these embodiments allow the general interactive layer by standard is provided to be easy to interaction.In other embodiments, system and method herein can comprise feature and the embodiment of the hyperlink that relates to the interactive mode for more deeply exploring the content in video and coordination, and this coordination link/content characteristic in the interactive summary of mixed-media module allows new attribute and uses the creator of content of bottom model and the monetization ability of search engine.
At this, it should be noted that " mobile device " can be the similar devices of smart phone, panel computer, portable computer, notebook or any kind of any kind.These equipment normally touch screen enable and by such as for WiFi technology those shorter scope radio or connect or keep Internet connection by both by mobile phone.Equipment can be connected to the Internet by any way.
Fig. 9 has described the illustrative SERP for the mixed-media module embodiment of intelligent movable phone or panel computer formatting that has according to the each side of invention herein.As shown in the figure, for example, illustrative " playing Qwiki module " icon is directly illustrated under the first Search Results in search result screen.
Figure 10 is according to the explanation of the search engine results page of the integration touch screen functionality of the each side of invention herein.In Figure 10, show that user uses finger to click " playing Qwiki module ".Touch is enabled same permission of screen and is carried out this type of interaction by light pen or other this kind equipments, simultaneously can also be by various functional these functions of navigating based on cursor.
Figure 11 shows and functional explanation according to the exemplary mobile device of the each side of invention herein.In example in Figure 11, can smart phone in rotary moving to start the appointed function relevant to SERP or only to allow landscape demonstration but not Image Display in kind.
Figure 12 shows the exemplary screen shots showing according to the mobile device of the search result content such as mixed-media module of some aspect relevant with invention herein.
Figure 13 shows the exemplary screen shots with the illustrative mobile device demonstration of the mixed-media module interaction from Search Results according to the user of some aspect relevant with invention herein.Figure 13 shows user and the interaction of a part of mixed-media module, clicking at this need to be functional about its extra content (details, information etc.) or other (" inquiry again " etc.) concrete media or target.As set forth in this paper other places, search engine can be configured to move therewith in every way interoperability.
Figure 14 shows the exemplary screen shots showing according to the mobile device of the illustrative result of the user interaction of some aspect relevant with invention herein.At this, this example shows illustrative reboot to concrete webpage relevant to the target clicking.Result is shown multimedia text and image or video in webpage.
Turn to some more generally aspects, illustrative multimedia herein presents the interactive system that can be configured to have the mixed-media/interactive content that can click assembly.At this, various mixed-media modules can also provide the visual confirmation of Search Results, and this means less setback and Geng Duo yield-power to user.These mixed-media modules can also provide visual correlation, and the multimedia character of this interactive component provides the darker details of theme than independent word.
In addition, it should be noted that to have the page of multimedia groupware higher in the common rank of search-engine results.According to each aspect of the present invention herein, system and method herein provides the mode that is used to provide interactive multimedia content and improves in some embodiments its search engine rank by the metadata information increasing for creator of content.The visual property of embodiment herein also means that highest point that this result needn't come SERP catches the notice of search engine user, because visual pattern is more effectively more viewed than word.For online advertiser, better Search Results will mean investing better return.Online advertisement is watched the context more suitable interior, and therefore more likely for correct consumer.Can also provide excessive data for the rank page to the interaction of relevant mixed-media module.
According to each aspect of the present invention, summary as interactive in the mixed-media module of integrating is herein lightweight, they use less bandwidth than pure video and be enrich, interactively multimedia experiences.Watch this mixed-media module than independent video sooner and simpler, because they are interactively and have the discrete content collection that more can easily travel through that exceedes the simple playback hurdle relevant to conventional video.Mixed-media module is herein because its a large amount of assemblies (mixed-media), interactive nature and the ability due to inquiry again also contain than the more information of video (metadata).
About some aspect of the present invention herein, the another kind of mode that embodiment herein improves traditional search experience (especially from Online Video) is that terminal user does not experience mixed-media module with linear mode.Once fast browsing be sure of default choice set and will can not produce results needed, user can easily jump to different media groups.User can also select it to pass the path of content by the hyperlink (metadata) of clicking in mixed-media module.This allows terminal user more in detail and explores their most interested information with its preferred form (, word, photo or video).Invention is herein also across multiple working platforms.For example, mixed-media module interactive component herein can be moved in standard web browser, and its player software can be incorporated in mobile device, television equipment, video-game unit etc.In addition, this mixed-media module can be configured to the general purpose module across all media and equipment.
According to each aspect of the present invention, mixed-media module herein can be used as " interactive summary/title ", and it has been given prominence to from the arrangement content of Search Results and it is presented with narration form.Like this, user can be with attracting interactive experience " preview " search content on multiple equipment.In some embodiments, the interaction that user can carry out with mixed-media module is by " gesture ", as set forth in conjunction with Figure 15 to 19.These gestures can comprise the interaction that various touch screens are enabled, and user can click, press from both sides the mixed-media module of pinching, click and pin and slide or roll thus.Various search engines, server and/or medium can be configured to respond or interactive according to these postures by different way, such as in the drawings with associated description herein in the example described.Therefore, some embodiments herein comprise method, and wherein interactive multimedia content is configured to allow query and produces new search results page.
Figure 15 shows according to the example gestures of the each side of invention herein.At this, expanding in the Search Results of selected mixed-media module, system and method herein can be configured to click or click the target in grid or in feeding to open another mixed-media module, webpage, video or the details in overlayer on current screen in response to user.Therefore, some embodiment comprise the wherein interactive method clicking that comprises the part, button or the link that present for generation of the selected multimedia of new search results page.
Figure 16 shows according to another example gestures of the each side of invention herein.At this, user can press from both sides pinch the target that enters in grid with check about this target in detail or relevant information (comprising source, related media), access interaction formula animation, watch complete video, read complete article etc.Therefore, some embodiment comprise that wherein interaction comprises the method that the folder of the part, button or the link that present for generation of the selected multimedia of new search results page is pinched.
Figure 17 shows according to another example gestures of the each side of invention herein.At this, for example, system and method herein can be arranged so that user can click or click and pin element in grid or in feeding to provide separately or additionally to select.These selections can comprise that (but being not limited to) open now, wait in line, add and like etc.Therefore, some embodiment comprise the wherein interactive method that clicks and pin that comprises the part, button or the link that present for generation of the selected multimedia of new search results page.
Figure 18 shows according to another example gestures of the each side of invention herein.At this, user can slide or roll to advance or to refund presenting of mixed-media by finger left or right on grid.Therefore, some embodiment comprise the wherein interactive slip of a part, button or link or the method for rolling that present for generation of the selected multimedia of new search results page of comprising.
Figure 19 shows another example that relates to the illustrative interface that sample Search Results and mixed-media present according to the each side of invention herein.At this, for example, mixed-media can be rendered as most important content blocks, such as the Section 1 of selecting in the upper left of Search Results.Rank makes user be easy to access the more contents in mixed-media module like this, and search engine/provider and advertising income affiliate are produced to wherein all associated benefits.
In describing herein, will understand, but the computing equipment that mouse/cursor is enabled does not have cursor with those uses the equipment of touch screen technology all to be supported completely.Like this, term " click " or " clicking " or " touch " can synonymously and interchangeably be used.Therefore, number of clicks with click number of times or there is any other term of equivalent meanings identical.Mobile wireless device can be that touch screen is enabled, use the target interaction on light pen or finger or other this type of things and screen and screen.The technology that screen is enabled also allows indentation or stretches out to zoom in or out or expand or shrink target or demonstration.Slide and touch any other direction that can support along horizontal or vertical direction or system and roll.Touch screen also can detect clicking of prolongation, thus in target, occur to extend click and pin time open that other are functional.Not supporting in the equipment of touch screen, this functional can realization by cursor or the indicator of some kinds by controls such as mouse, indicator bar, balls.Can exist be embedded in display-object to allow such as other of scroll bar or zoom button functional.These functional this also technology completely supported and that can enable with touch screen exchange and use.
In this description, term assembly, module, equipment etc. can refer to logical OR function course or the square frame of any type that can implement in every way.For example, the function of various square frames can combination with one another becomes the module of any other quantity.Each module may be embodied as the software program being stored in above-mentioned computing element, sensor, receiver etc. or for example, on relative tangible storer (, random access memory, ROM (read-only memory), CD-ROM storer, hard disk drive) to read to implement the function of invention herein by processing unit.Or module can comprise the programming instruction to multi-purpose computer or processing hardware by transmission carrier-wave transmission.In addition, module may be embodied as the hardware logic electric circuit of implementing the function that invention herein contains.Finally, module can be used special instruction (SIMD instruction), field programmable logic array or provide the performance of required grade and its any combination of cost is implemented.
As disclosed herein, embodiments of the present invention and feature can be implemented by computer hardware, software and/or firmware.For example, the system and method disclosing herein can be implemented by various forms, comprises for example data processor, such as the computing machine that also comprises database, Fundamental Digital Circuit, firmware, software or its combination.In addition, although some in disclosed embodiment have been described the assembly such as software, according to the system and method for invention herein can hardware, any combination of software and/or firmware implements.In addition, the above-mentioned feature of the invention of this paper and other aspects and principle can be implemented in various environment.These environment and related application can be configured to especially to be carried out according to various processes of the present invention and operation, or they can comprise by Code Selection activate or reconfigure to provide essential functional multi-purpose computer or computing platform.The process disclosing is herein not relevant inherently to any certain computer, network, framework, environment or other devices, and can be implemented by the applicable combination of hardware, software and/or firmware.For example, the program that various general-purpose machinerys can be write by teaching according to the present invention is used, or it can be more convenient for constructing special purpose device or system is carried out required method and technology.
The each side (such as location estimation feature) of system and method described herein may be embodied as functional in any circuit that is programmed into various circuit, comprise the programmable logic device (" PLD ") such as field programmable gate array (" FPGA "), programmable logic array (" PAL ") equipment, electrically programmable logic and memory equipment and the equipment based on standard block and ASIC(Application Specific Integrated Circuit).Comprise for some other possibilities of implementing each side: memory devices, the microcontroller (such as EEPROM) with storer, embedded microprocessor, firmware, software etc.In addition, each side can be embodied in the mixing of any type in microprocessor, discrete logic (continuous and combination), equipment for customizing, fuzzy (nerve) logic, quantum devices and the above device type with the circuit simulation based on software.Underlying device technology can be provided in various component type, for example, as the mos field effect transistor of complementary metal oxide semiconductor (CMOS) (" CMOS ") (" MOSFET ") technology, as the bipolar technology of emitter coupled logic (ECL) (" ECL "), polymer technology (for example, silicon-conjugated polymer and metal-conjugated polymer-metal structure), mix analog-and digital-etc.
The various logic and/or the function that it shall yet further be noted that disclosure herein can be enabled with regard to any combination of its behavior, register transfer, logic module and/or other hardware, firmwares for feature or as the data and/or the instruction that are implemented in various machine readables or computer-readable media.Wherein these can (for example be included but not limited to various forms of non-volatile storage medium by effective computer-readable media by the data of formatting and/or instruction, optics, magnetic or semiconductor storage media), but do not comprise non-tangible media.
Unless context is requirement clearly, otherwise in whole instructions and claim, word " comprises (comprise, comprising) " etc. and will be interpreted as comprising property meaning but not exclusivity or exclusiveness meaning; That is to say, be the meaning with " including but not limited to ".Use the word of odd number or plural number also to comprise respectively plural number or odd number.In addition, word " herein ", " below ", " more than ", the word of " below " and similar meaning refers to whole this application, but not refers to any specific part of this application.When make with reference to the list of two or more projects word " or " time, word is contained all following of this word and is explained: any combination of all items in any project, list in list and the project in list.
Consider instructions and the practice of the invention disclosing herein, other embodiments of the present invention it will be apparent to those of skill in the art.It is only exemplary that instructions and example are intended to be considered to, and wherein true scope of the present invention and spirit are combined to indicate by above disclosure and the following paragraph of the scope of one or more embodiments of the following invention of description.

Claims (103)

1. for the treatment of a method for search information, described method comprises:
Process information to return to Search Results to user by search engine in the results page that comprises multimedia messages; And
Provide at least one the mixed-media module that can be selected by described user to show by result of page searching.
2. the method for claim 1, it further comprises according to the interaction of described user and selected mixed-media module, provides extraneous information and/or functional to described user.
3. for the treatment of a method for search information, described method comprises:
Process information is to return to Search Results to user by search engine comprising in the results page that at least one multimedia presents;
Provide at least one interactive multimedia that can be selected by described user to present to show by result of page searching;
The first interaction presenting according to described user and selected multimedia, provides at least one the user's access in third party's information, website, content, application and/or other multimedias;
The second interaction presenting according to described user and described selected multimedia, provides and is configured to receive query and produce the functional of new result of page searching.
4. method as claimed in claim 3, wherein said search engine is configured to process the reception of the gesture on mobile device to described user in the time of described the second interaction.
5. method as claimed in claim 4, wherein said gesture comprises one or more in following gesture:
Clicking of a part, button or the link that the selected multimedia using when producing described new result of page searching presents; And/or
Slip or the rolling of a part, button or link that the selected multimedia using when producing described new result of page searching presents.
6. method as claimed in claim 4, wherein said gesture comprises one or more in following gesture:
The clicking and pinning an of part, button or the link that the selected multimedia using when producing described new result of page searching presents; And/or
The folder of a part, button or link that the selected multimedia using when producing described new result of page searching presents is pinched.
7. the method as described in any claim herein, wherein said server is configured to provide described multimedia to present to show with extended view in described result of page searching.
8. the method as described in any claim herein, wherein said Search Results further comprises the advertisement that the interaction that presents according to described user and described multimedia provides.
9. for the treatment of a method for search information, described method comprises:
Return to Search Results comprising in the result of page searching that one or more multimedias present;
Provide at least one interactive multimedia of being selected by user to present;
Provide at least one the access in extra third party's information, website, content, application and/or other multimedias;
Wherein said multimedia presents and is configured to,
Permission user interaction presents described in handling;
Cause the demonstration to exceeding a kind of media.
10. the method as described in claim 9 or any claim herein, wherein said presenting is configured to be presented at least one mobile device.
11. methods as described in claim 9 or any claim herein, its further comprise according to and the user interaction that presents of described multimedia, provide and be configured to receive query and produce the functional of new result of page searching.
12. methods as described in claim 11 or any claim herein, wherein said user interaction comprises clicking of a part, button or link that the selected multimedia that uses when producing described new result of page searching presents.
13. methods as described in claim 11 or any claim herein, wherein said user interaction comprises slip or the rolling of a part, button or link that the selected multimedia that uses when producing described new result of page searching presents.
14. methods as described in claim 11 or any claim herein, wherein said user interaction comprises clicking and pinning of a part, button or link that the selected multimedia that uses when producing described new result of page searching presents.
15. methods as described in claim 11 or any claim herein, wherein said user interaction comprises that the folder of a part, button or link that the selected multimedia that uses when producing described new result of page searching presents pinches.
16. methods as described in claim 9 or any claim herein, wherein said server is configured to provide described multimedia to present to show with extended view in described result of page searching.
17. methods as described in claim 9 or any claim herein, wherein said Search Results further comprises the advertisement that the interaction that presents according to described user and described multimedia provides.
18. 1 kinds of methods for the treatment of search information, described method comprises:
Return to Search Results comprising in the result of page searching that one or more multimedias present;
Provide the multimedia of at least one integration of being selected by user to present;
Provide at least one the access in extra third party's information, website, content, application and/or other multimedias;
Wherein, described multimedia presents and is arranged to low bandwidth and/or not coloured to promote demonstration on mobile device.
19. methods as described in claim 18 or any claim herein, it is interactively that wherein said pre-prepd narrative multimedia presents.
20. methods as described in claim 18 or any claim herein, its further comprise according to and the described user interaction that presents of described multimedia, provide and be configured to receive query and produce the functional of new result of page searching.
21. methods as described in claim 20 or any claim herein, wherein said user interaction comprises clicking of a part, button or link that the selected multimedia that uses when producing described new search results page presents.
22. methods as described in claim 20 or any claim herein, wherein said user interaction comprises slip or the rolling of a part, button or link that the selected multimedia that uses when producing described new search results page presents.
23. methods as described in claim 20 or any claim herein, wherein said user interaction comprises clicking and pinning of a part, button or link that the selected multimedia that uses when producing described new search results page presents.
24. methods as described in claim 20 or any claim herein, wherein said user interaction comprises that the folder of a part, button or link that the selected multimedia that uses when producing described new search results page presents pinches.
25. methods as described in claim 18 or any claim herein, wherein said server is configured to provide described multimedia to present to show with extended view in described result of page searching.
26. methods as described in claim 18 or any claim herein, wherein said Search Results further comprises the advertisement that the interaction that presents according to described user and described multimedia provides.
27. 1 kinds of interactive multimedia search summary systems, comprising:
One or more servers and/or processing components, it is configured to:
Communicate by letter with at least one search engine;
Carry out the processing relevant with the interaction of the described search engine search results relevant with the demonstration of described Search Results, wherein said Search Results comprises
Interactive multimedia content; And/or
At least one hyperlink.
28. systems as described in claim 27 or any claim herein, it further comprises and is configured to the customizable headline play by described user.
29. systems as described in claim 27 or any claim herein, wherein said Search Results further comprises metadata, thereby allows and described search engine interaction.
30. systems as described in claim 28 or any claim herein, wherein saidly can play title be configured on display expansion and provide other search to select.
31. systems as described in claim 30 or any claim herein, wherein said other search selects to comprise at least one in loading, selecting to the link of related web page and playback of query, media/assets.
32. systems as described in claim 27 or any claim herein, wherein Search Results further comprises at least one in component video and/or audio frequency.
33. systems as described in claim 27 or any claim herein, wherein said hyperlink is configured to allow the inquiry again of described search engine web crawlers.
34. systems as described in claim 33 or any claim herein, wherein said hyperlink is further configured to new window is opened so that the Search Results of again inquiring about described in showing.
35. systems as described in claim 34 or any claim herein, the described inquiry again of wherein said search engine is the search to the described metadata in described Search Results.
36. systems as described in claim 29 or any claim herein, wherein said metadata is the unstructured data from resolving or selects media to obtain.
37. systems as described in claim 27 or any claim herein, wherein said computer server is further configured to script on the described search engine of operation to obtain structural data.
38. systems as described in claim 37 or any claim herein, wherein said Search Results comprises the information of the structural data based on obtained.
39. systems as described in claim 27 or any claim herein, wherein said server is further configured to the entity that detects written form.
40. systems as described in claim 27 or any claim herein, the described demonstration of wherein said Search Results be configured and/or formatting for being presented on intelligent movable phone.
41. systems as described in claim 27 or any claim herein, wherein said Search Results be configured and/or formatting for being presented on panel computer.
42. systems as described in claim 27 or any claim herein, wherein said Search Results has been further configured advertisement, such as the advertisement being embedded in mixed-media module.
43. systems as described in claim 27 or any claim herein, wherein said interactive multimedia content is configured to allow query and produces new search results page.
44. systems as described in claim 43 or any claim herein, wherein said interaction comprises clicking of a part, button or link that the selected multimedia that uses when producing described new search results page presents.
45. systems as described in claim 43 or any claim herein, wherein said interaction comprises slip or the rolling of a part, button or link that the selected multimedia that uses when producing described new search results page presents.
46. systems as described in claim 43 or any claim herein, wherein said interaction comprises clicking and pinning of a part, button or link that the selected multimedia that uses when producing described new search results page presents.
47. systems as described in claim 43 or any claim herein, wherein said interaction comprises that the folder of a part, button or link that the selected multimedia that uses when producing described new search results page presents pinches.
48. systems as described in claim 27 or any claim herein, wherein said server is configured to provide described multimedia to present to show with extended view in described result of page searching.
49. systems as described in claim 27 or any claim herein, wherein said Search Results further comprises the advertisement that the interaction that presents according to described user and described multimedia provides.
50. 1 kinds cause the system of the demonstration of Search Results, and described system comprises:
One or more servers and/or processing components, it is configured to:
Communicate by letter with at least one search engine;
Receive the search-engine results from least the first inquiry;
Produce the Search Results for being presented at browser window based on described the first inquiry,
Wherein said Search Results comprises one or more in following content,
Customizable headline,
Multimedia, and/or
Be configured to cause at least one hyperlink of inquiry again of described search engine web crawlers.
51. systems as described in claim 50 or any claim herein, wherein said server is further configured to and makes to be presented in new browser window from the described described Search Results of inquiry again.
52. systems as described in claim 50 or any claim herein, wherein said multimedia comprises at least one in following content: image, video, animation, map, file and narration.
53. systems as described in claim 50 or any claim herein, wherein said server is further configured to not structurized Data Analysis is become to structurized metadata and media.
54. systems as described in claim 53 or any claim herein, wherein said Search Results comprises the information from resolved described unstructured data.
55. systems as described in claim 50 or any claim herein, wherein said server is further configured to the entity that detects written form.
56. systems as described in claim 50 or any claim herein, wherein said Search Results further comprises advertisement.
57. systems as described in claim 50 or any claim herein, wherein said interactive multimedia content is configured to allow query and produces new search results page.
58. systems as described in claim 57 or any claim herein, wherein said interaction comprises clicking of a part, button or link that the selected multimedia that uses when producing described new search results page presents.
59. systems as described in claim 57 or any claim herein, wherein said interaction comprises slip or the rolling of a part, button or link that the selected multimedia that uses when producing described new search results page presents.
60. systems as described in claim 57 or any claim herein, wherein said interaction comprises clicking and pinning of a part, button or link that the selected multimedia that uses when producing described new search results page presents.
61. systems as described in claim 57 or any claim herein, wherein said interaction comprises that the folder of a part, button or link that the selected multimedia that uses when producing described new search results page presents pinches.
62. systems as described in claim 50 or any claim herein, wherein said server is configured to provide described multimedia to present to show with extended view in described result of page searching.
63. systems as described in claim 50 or any claim herein, wherein said Search Results further comprises the advertisement that the interaction that presents according to described user and described multimedia provides.
64. method or systems as described in above any claim, wherein said multimedia presents and comprises mixed-media module, described module comprises at least two in word, animation, image, picture and/or video, such as the presenting with non-rendered formats of three or more.
65. methods as described in claim 64 or any claim herein, wherein said mixed-media module comprises that described server makes media be shown to one or more gap.
66. method or systems as described in above any claim, wherein said mixed-media module comprises real-time information object.
67. method or systems as described in above any claim, the narration that wherein said multimedia presents comprises that the collaborative video of playing of the part that described multimedia is presented is outstanding, and wherein outstanding part is exaggerated.
68. method or systems as described in above any claim, it further comprises and creates at least one index file, and described index file comprises one or more in summary, fragment, position, title another name, gross mass grade and/or the significant picture of described media object.
69. method or systems as described in above any claim, wherein:
Described search engine further makes to present the middle demonstration information relevant with the search of described user's input in described multimedia; And/or
Wherein said multimedia presents and further comprises and be configured to allow the roll film bar toolbar of part of video of user.
70. inventions as described in any claim herein, wherein said multimedia presents and/or result of page searching comprises mixed-media module.
71. inventions as described in any claim herein, wherein said mixed-media module comprises the media content of two or more types, and described media content comprises word, hyperlink, image, audio frequency, document, word input, interactive icon, toolbar and video.
72. inventions as described in any claim herein, wherein said mixed-media module comprises for user interaction and at the interactive layer of more deeply exploring that Search Results is provided without leave the described original searching results page in the situation that.
73. inventions as described in any claim herein, the display size of wherein said mixed-media module in its original searching results page is extendible.
74. inventions as described in any claim herein, wherein said mixed-media module comprise can play title to show and to describe shown mixed-media content, to provide narrative context to shown Search Results.
75. inventions as described in any claim herein, wherein said mixed-media module comprises advertisement monetization unit substituting or adding as the advertisement monetization unit in described result of page searching and outside described mixed-media module.
76. inventions as described in any claim herein, it further comprises that the second mixed-media module is as advertisement monetization unit.
77. inventions as described in any claim herein, wherein said mixed-media module comprises the play mode that advances to vision in time described multiple media contents of demonstration.
78. inventions as described in any claim herein, wherein said mixed-media module show produced by the web site publisher of shown media content can play title, the brand and the outward appearance that make to be like this presented at the described media content in the described mixed-media module on described result of page searching are determined by described web site publisher instead of are determined by result of page searching algorithm or search engine.
79. inventions as described in any claim herein, wherein said web site publisher controls the described demonstration that is presented at the described web site publisher's content in described mixed-media module.
80. inventions as described in any claim herein, wherein said can play title generation by algorithm.
81. inventions as described in any claim herein, wherein said mixed-media module provides visual correlation, and polytype media content of wherein said demonstration provides the darker details about theme than independent word.
82. inventions as described in any claim herein, wherein said mixed-media module provides excessive data to the rank page of Search Results.
83. inventions as described in any claim herein, the metadata that the media content of wherein said mixed-media module comprises is more than the metadata of video.
84. inventions as described in any claim herein, wherein said user's operation inoperation show to control linearly described mixed-media module, make like this user select to show paths by the media content of the described multiple medium types in described mixed-media module.
85. inventions as described in any claim herein, wherein said mixed-media module provides the interactive summary with narration form from the mixed-media content of the arrangement of Search Results.
86. inventions as described in any claim herein, wherein said mixed-media module shows the query suggestion again of relevant search concept.
87. inventions as described in any claim herein, wherein said mixed-media module provides the information density higher than the demonstration of single medium type to show.
88. inventions as described in any claim herein, thus it further disposes and allows user to select the query search again in original mixed media module to provide the functional of high information density to open new mixed-media module.
89. inventions as described in any claim herein, wherein said mixed-media module comprises three kinds or how dissimilar content being selected from word, image, video, audio frequency, document, word input, interactive icon, toolbar and/or video.
90. inventions as described in any claim herein, wherein said mixed-media module comprises three kinds or how dissimilar content being selected from word, image, video, audio frequency, document, word input, interactive icon, toolbar and/or video, to provide and be characterized as visually abundant user and experience by being presented at once described three kinds or how dissimilar content in described mixed-media module.
91. inventions as described in any claim herein, it is further arranged so that the multiple different media content pieces of the described mixed-media module the showing described user that respectively does for oneself provides the extraneous information of different range.
92. inventions as described in any claim herein, wherein said mixed-media module provides interactive layer, makes like this exploring for described user provides darker Search Results without leave the described original searching results page in the situation that.
93. inventions as described in any claim herein, thus wherein said mixed-media module display media content in the situation that producing website preview without described search engine is saved bandwidth.
94. inventions as described in any claim herein, wherein said user operates the content that described interactive layer shows to customize described mixed-media module.
95. inventions as described in any claim herein, wherein said mixed-media module is carried in described mixed-media module Voice & Video data to prevent that described Voice & Video data are loaded into the outside page.
96. inventions as described in any claim herein, wherein said mixed-media module is carried in described mixed-media module Voice & Video data to make to reduce bandwidth.
97. 1 kinds of methods for the treatment of search information, described method comprises:
Process information is to return to Search Results to user by search engine comprising in the results page that at least one multimedia presents;
Provide at least one interactive multimedia that can be selected by described user to present to show by result of page searching;
The first interaction presenting according to described user and selected multimedia, provides at least one the user's access in third party's information, website, content, application and/or other multimedias;
The second interaction presenting according to described user and described selected multimedia, provides and is configured to receive query and produce the functional of new result of page searching.
98. as claim 97 or the method as described in other claims herein, and wherein said search engine is configured to process when interactive described second the selection of the content blocks in described selected multimedia is presented of described user during the broadcasting presenting in described selected multimedia.
99. 1 kinds of methods for the treatment of search information, described method comprises:
Process information is to return to Search Results to user by search engine comprising in the results page that at least one pre-prepd, non-narrative multimedia of playing up presents;
Provide at least one interactive multimedia that can be selected by described user to present to show by result of page searching;
The first interaction presenting according to described user and selected multimedia, provides at least one the user's access in third party's information, website, content, application and/or other multimedias;
The second interaction presenting according to described user and described selected multimedia, provides and is configured to receive query and produce the functional of new result of page searching.
100. one kinds of methods for the treatment of search information, described method comprises:
Return to Search Results comprising in the result of page searching that one or more pre-prepd narrative multimedias present;
Provide at least one interactive multimedia of being selected by user to present;
Provide at least one the access in extra third party's information, website, content, application and other multimedias;
Wherein said pre-prepd narrative multimedia presents and is configured to:
Permission user interaction presents described in handling;
Cause the demonstration more than a kind of media to not comprising the video of playing up.
101. one kinds of methods for the treatment of search information, described method comprises:
Return to Search Results comprising in the result of page searching that one or more pre-prepd narrative multimedias present;
Provide the multimedia of at least one integration of being selected by user to present;
Provide at least one the access in extra third party's information, website, content, application and other multimedias;
Wherein, described multimedia presents and is arranged to low bandwidth and non-demonstration of playing up on mobile device.
102. one kinds of methods for the treatment of search information, described method comprises:
Process information to return to Search Results to user by search engine in the results page that comprises multimedia messages;
Provide at least one the mixed-media module that can be selected by described user to show by result of page searching; And
Provide extraneous information and/or functional according to the interaction of described user and selected mixed-media module to described user.
103. one or more assemblies and/or computer-readable medias, it comprises the computer-readable instruction that can be implemented to carry out by one or more processing components a kind of method for the treatment of search information, described method comprises:
In any claim herein, enumerate and/or this disclosures in one or more steps and/or the feature of elaboration.
CN201280060719.3A 2011-12-15 2012-12-17 It is related to the system and method for feature for searching for and/or searching for integration Expired - Fee Related CN104145265B (en)

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