CN104040968B - Obtain method, advertisement placement method and device and the system of User Identity - Google Patents
Obtain method, advertisement placement method and device and the system of User Identity Download PDFInfo
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- CN104040968B CN104040968B CN201280002987.XA CN201280002987A CN104040968B CN 104040968 B CN104040968 B CN 104040968B CN 201280002987 A CN201280002987 A CN 201280002987A CN 104040968 B CN104040968 B CN 104040968B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/28—Data switching networks characterised by path configuration, e.g. LAN [Local Area Networks] or WAN [Wide Area Networks]
- H04L12/40—Bus networks
- H04L12/407—Bus networks with decentralised control
- H04L12/413—Bus networks with decentralised control with random access, e.g. carrier-sense multiple-access with collision detection [CSMA-CD]
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Abstract
This application discloses a kind of method for obtaining User Identity, advertisement placement method and device and system.Wherein, the method for obtaining User Identity includes：Receive the request for obtaining User Identity, IP address of the request including at least user；It is corresponding line identification by the IP address conversion of user；Judge whether the corresponding user of line identification allows to provide identification information；If the corresponding user of line identification allows to provide identification information, line identification is converted into corresponding User Identity, and User Identity is returned to the equipment for sending request.Through the above way, the application can user authorize in the case of, by line identification by the IP address conversion of user be corresponding User Identity, it is possible to carry out advertisement accurately dispensing using User Identity.
Description
Technical field
The present invention relates to communication technical field, method, the advertisement placement method of User Identity are more particularly to obtained
And device and system.
Background technology
Since being born from advertising sector, advertisement has been increasingly becoming common a kind of Information Communication side in people's daily life
Formula.Advertisement form on present society is varied, but most common mainly have paper media, broadcast, TV and internet four
Class.And compared with traditional media advertisement, the advertisement based on internet has that wide coverage, independence are strong, statistics is accurate, adjusts
Perfect square just the advantages of, therefore also firmly get the welcome of users.
Because internet has an interactivity, therefore the advertisement based on internet can set different wide according to different clients
Accuse, the ad production and dispensing for being currently based on internet have begun to develop to accurately direction.Nearly 2 years booming realities
When bid (Real Time Biding, abbreviation RTB) technology can realize click on level advertisement accurately deliver, in present advertisement
Field is the more commonly used.
RTB technologies are mainly and use net to user by Cookie (being stored in the data of user local terminal) tracer technique
The behavior of network is tracked and records, so as to analyze the feature of user, and then carries out accurate advertisement dispensing according to user characteristics.On
State the mandate that advertisement release process there is no user, and the realization of Cookie tracer techniques depends on the setting of browser,
When browser is set does not start Cookie, it is impossible to proceed accurate advertisement dispensing.
The content of the invention
The application is mainly solving the technical problems that provide a kind of method, advertisement placement method for obtaining User Identity
And device and system, browser setting can not be relied on, can also not be based on what user authorized by Cookie tracer techniques
In the case of realize the accurate dispensing of advertisement.
On the one hand, there is provided it is a kind of obtain User Identity method, including：Receive and obtain asking for User Identity
Ask, IP address of the request including at least user；It is corresponding line identification by the IP address conversion of the user；Judge institute
State whether the corresponding user of line identification allows to provide identification information；If the corresponding user of the line identification allows to provide
Identification information, then be converted to corresponding User Identity, and the User Identity is returned by the line identification
Equipment back to the request is sent.
The first implementation of present aspect：Before the step of reception obtains the request of User Identity, also wrap
Include：Previously generate the corresponding relation of line identification and User Identity information and preserve.
Second implementation of present aspect：If the corresponding user of the line identification does not allow to provide identity and believes
Breath, then return to the user and require anonymous prompting.
The third implementation of present aspect：The step that User Identity is returned to the equipment for sending the request
After rapid, also include：Record the number of times of the equipment for User Identity being returned to and sending the request.
On the other hand, there is provided it is a kind of obtain User Identity method, including：Send and obtain User Identity letter
The request of breath, the request at least IP address including user；Reception is used according to obtained from the IP address conversion of the user
Family identity.
The first implementation of present aspect：Methods described also includes：Reception does not allow to provide User Identity information
User require anonymous prompting.
On the other hand, there is provided a kind of advertisement placement method：The request that advertisement is sent to user is received, the request is at least
IP address including user；Receive the User Identity according to obtained from the IP address conversion of the user；According to the use
Family identity, obtaining needs the advertisement to user transmission and is sent to client-server.
The first implementation of present aspect：Methods described also includes：Receive user and require anonymous prompting, and receive competing
The advertisement producer that valency is won requires the advertisement that anonymous sends to described, and the advertisement is sent into client-server.
Second implementation of present aspect：It is described according to the User Identity, obtaining needs to be sent out to the user
The advertisement sent simultaneously includes the step of be sent to client-server：User characteristics, then root are obtained according to the User Identity
According to the user characteristics, the advertisement that the advertisement producer for winning that bids sends to the user is obtained, and the advertisement is sent to
Client-server.
The third implementation of present aspect：Reception user's body according to obtained from the IP address conversion of the user
After the step of part mark, also include：Record and successfully obtain the number of times of User Identity and be stored in locally the number of times.
4th kind of implementation of present aspect：It is described according to User Identity, obtaining needs what is sent to the user
Advertisement and the step of be sent to client-server after, also include：Record sends the number of times of advertisement and preserves the number of times
Local.
5th kind of implementation of present aspect：It is described receive to user send advertisement request the step of be：Receive to work as
All users of preceding viewing channels of network TV send the request of advertisement.
6th kind of implementation of present aspect：It is described according to the User Identity, obtaining needs to be sent out to the user
The advertisement sent simultaneously includes the step of be sent to client-server：According to the User Identity, user characteristics is obtained, received
The advertisement sent to all users of the currently viewing channels of network TV the need for being obtained according to user characteristics；According to configuration
The advertisement of channels of network TV, normal program and viewing User Identity corresponding relation, it is determined that needing to each institute
State the advertisement of user's transmission；The purpose IP ground of the multicast message of the advertisement for needing and being sent to user each described will be carried
Location, purpose Media Access Control Address and check field switch to the IP ground of the multicast message of currently viewing normal program
Location, multicast media access control address and check field, need described to all of currently viewing channels of network TV
The advertisement that user sends is respectively sent to corresponding user.
On the other hand, there is provided a kind of access device, the access device includes receiver module, the first modular converter, sentences
Disconnected module and the second modular converter, wherein：The receiver module is used to receiving the IP address of user, and by the IP of the user
Address is exported to first modular converter；First modular converter is used for the IP ground of the user from the receiver module
Location is converted to corresponding line identification, and the line identification is exported to the judge module；The judge module is used to sentence
Whether the corresponding user of the line identification that first modular converter that breaks is obtained allows to provide identification information, and will sentence
Disconnected result is exported to second modular converter；Second modular converter is used to be allowed as the corresponding user of the line identification
When identification information is provided, the line identification is converted into the corresponding User Identity of line identification.
The first implementation of present aspect：The equipment also includes：Setup module, for previously generate line identification with
The corresponding relation of User Identity is simultaneously preserved.
Second implementation of present aspect：The receiver module is specifically for receiving to viewing Web TV current channel
All users send advertisement request, from the request obtain viewing Web TV current channel all users IP ground
Location, and the IP address of the user is exported to first modular converter.
The third implementation of present aspect：The equipment also includes advertisement acquisition module, for according to described second turn
The User Identity that mold changing block is obtained, being obtained from Advertisement Server needs to all of the viewing Web TV current channel
The advertisement that user sends.
4th kind of implementation of present aspect：The equipment also includes advertisement delivery module, for will be from the advertisement
The needs of acquisition module are sent to Web TV end to the advertisement that all users of viewing Web TV current channel send.
5th kind of implementation of present aspect：The advertisement delivery module is specifically for corresponding according to channels of network TV
The corresponding relation of viewing user, advertisement and normal program, determines each described user in requisition for the advertisement for sending, by that will hold
Carry purpose IP address, the purpose Media Access Control Address of the multicast message of the advertisement for needing and being sent to user each described
And check field switch to the IP address of the multicast message of currently viewing normal program, multicast media access control address with
And check field, send the advertisement from the advertisement acquisition module with to Web TV end.
On the other hand, a kind of Advertisement Server is additionally provided, including the first receiver module, the second receiver module, feature are obtained
Modulus block, advertisement acquisition module and advertisement delivery module, wherein：First receiver module is used to receive from client clothes
The request that advertisement is sent to user of business device, the request at least IP address including user, and by the IP address of the user
Export to access device；Second receiver module is used to, when user allows to provide identification information, receive from described
Access device User Identity according to obtained from the IP address conversion of user, and the User Identity is exported to institute
State feature acquisition module and client-server；Or for when user does not allow to provide identification information, receiving and coming from institute
The anonymous prompting of user's requirement of access device is stated, and the user is required that anonymous prompting is exported and obtain mould to the advertisement
Block and client-server；The feature acquisition module is used to utilize the User Identity, from user characteristic data platform
User characteristics is obtained, and the user characteristics is exported to the advertisement acquisition module；The advertisement acquisition module is according to
User characteristics or the user from second receiver module require anonymous prompting, are obtained from the want advertisement platform
The advertisement sent to the user is needed, and is exported to the advertisement delivery module；The advertisement delivery module is used for will be described
The advertisement sent to user is needed to be sent to client-server.
The first implementation of present aspect：The server also includes the first logging modle, for recording described second
Receiver module receives the number of times from access device User Identity according to obtained from the IP address conversion of user.
Second implementation of present aspect：The server also includes the second logging modle, for recording the advertisement
The number of times of the advertisement that acquisition module needs to be sent to the user from the acquisition of the want advertisement platform.
The third implementation of present aspect：First receiver module is current to viewing Web TV specifically for receiving
All users of channel send the request of advertisement.
4th kind of implementation of present aspect：The advertisement acquisition module from the want advertisement platform specifically for obtaining
The need for viewing Web TV current channel all users send advertisement, and by the advertisement export hair to the advertisement
Send module；The advertisement delivery module is specifically for the advertisement is exported to access device, so that the access device is by institute
Advertisement is stated to export to client-server.
On the other hand, there is provided a kind of client-server, it is characterised in that including sending module and receiver module,
Wherein：The sending module is used to send the request for obtaining User Identity, and the request at least includes the IP address of user,
The IP address of the user is exported to access device；The receiver module is used to receive from access device according to the use
User Identity obtained from the IP address conversion at family.
The first implementation of present aspect：The sending module is additionally operable to send the request that advertisement is sent to user, institute
Stating request includes the IP address of user or ID；The receiver module is additionally operable to receive the advertisement for needing to send to the user
And export.
Second implementation of present aspect：The sending module by Web TV current channel specifically for entering advertisement
The notice of time is sent to access device, will send wide to all users of viewing Web TV current channel by access device
The request of announcement is sent to the Advertisement Server, and the request includes the IP address or all IDs of all users.
Also on the one hand, there is provided a kind of advertisement delivery system, including processor and respectively electrically connected with processor
Receiver and transmitter, wherein：The receiver is used to receive the request for sending advertisement to user, and the request is comprised at least
The IP address of user, by the request output to the processor；The processor is used to allow to provide identity as user
When, the User Identity obtained from IP address conversion, and needs are obtained according to the User Identity
To the advertisement that the user sends, the advertisement and/or User Identity are exported to the transmitter；The transmitter is used
In the advertisement and/or User Identity to be sent to the third party device that sends request.
The beneficial effect of the application is：The situation of prior art is different from, the application obtains User Identity (user
The implementation method of method ID) allows to provide the situation of ID by line identification and the corresponding relation of ID, in user
Under, by line identification by the IP address conversion of user be corresponding ID, make ID only in the case of mandate
Can be acquired.Further, since ID has uniqueness, same ID can be mapped as by by multiple line identifications,
So, when user uses multiple terminal devices, even if same user there are multiple IP address, can also be turned by line identification
Change and obtain unique ID, so as to realize that the ID obtained on a certain terminal device can be used for its of same user
His terminal device.
On the other hand, the situation of prior art is different from, the implementation method of the application advertisement placement method is by user's
IP address, ID is obtained when user allows and provides identification information, and advertisement producer can be according to ID and then acquisition
User characteristics come determine whether give active user send advertisement, so as to realize the advertisement accurately under user's authorization conditions deliver.
Brief description of the drawings
Fig. 1 is the flow chart of the implementation method of method one that the application obtains User Identity；
Fig. 2 is the flow chart of another implementation method of method that the application obtains User Identity；
Fig. 3 is the flow chart of the implementation method of the application advertisement placement method one；
Fig. 4 is the flow chart that the implementation method of the application advertisement placement method one is applied on IPTV；
Fig. 5 is the structural representation of the implementation method of the application access device one；
Fig. 6 is the structural representation of another implementation method of the application access device；
Fig. 7 is the structural representation of the implementation method of the application Advertisement Server one；
Fig. 8 is the structural representation of another implementation method of the application Advertisement Server；
Fig. 9 is the structural representation of the implementation method of the application client-server one；
Figure 10 is the structural representation of the implementation method of the application advertisement delivery system one.
Specific embodiment
System services many at present or system setting etc. are required for the information based on user to carry out, such as system advertisement
Dispensing, program recommendation, network safety payment etc., and when many data management platforms or each website collection user profile, it is impossible to it is straight
Obtain to obtain user profile, it usually needs accurate user profile can just be got by ID.
Refering to Fig. 1, the implementation method of method one that the application obtains User Identity includes：
Step S101：Receive the request of the acquisition User Identity including at least IP address；
When third party device such as website or data management platform are needed to obtain user profile or user is identified
When, the request for obtaining ID is sent to access device, including at least the IP address of user in the request.It should be noted that
Here the content that request is included can also include the mac addresses of user in addition to the IP address of user.For example, than
If user is when webpage is accessed, by normal IP messages direct communication between user and website, without adding in messages
Extraneous information, the IP headings that website directly can be sent using user obtain the IP address of user.
Directly the IP address in IP messages can be used as User ID.So, first it is without in message
Middle addition extra content, so as to ensure compatible with existing IP agreement；Next to that the IP address on internet is unique, so that
Ensure the uniqueness of User ID；Finally, in current network, IP address can be by operator's dynamically distributes, can be by regular
The IP address for changing user directly cannot obtain user profile to ensure website or data management platform by IP address.
Here access device refers to the equipment for making user end access network, such as can be optical line terminal (OLT) or
Digital subscriber couple in multiplexer (DSLAM) etc..The IP address of user can by the message of the inbound port of each interface obtain or
Recorded during subscriber dialing.Request can be sent in the form of message, and message format be able to can for example be borrowed with self-defined
SNMPv3 agreements, define ID leaf node, and using IP address as index, security is ensured by SNMPv3 agreements.
In present embodiment, when third party device needs to obtain ID, IP ground is sent to operator's root server first
Counter the making a thorough investigation of in location is asked, and operator's root server is serviced according to IP address mask and operator's implicit IP address distribution condition to area
Device sends counter the making a thorough investigation of of IP address and asks, and regional server sends counter the making a thorough investigation of of IP address and asks to access device again.Certainly, when operator advises
When mould is smaller, operator's root server can be directly anti-to access device transmission IP address without regional server
Make a thorough investigation of and ask.
Step S102：It is corresponding line identification by the IP address conversion of user；
When access device receives the request for obtaining ID, using the user data information of self record, by user
IP address conversion be corresponding line identification, and line identification is returned into regional server.Here line identification is main
It is a kind of mode for identifying circuit, there can be a variety of expressions, analogy can uses circuit ID, line flows etc. as line identification,
Can be with one accessing user of unique mark.
Step S103：Judge whether the corresponding user of line identification allows to provide User Identity information；
According to line identification, judge whether corresponding user allows to provide user's id information.Judge line identification correspondence
User profile whether have user's id information, if user's id information, then it represents that user allow provide user's id information, if
There is no user's id information, then it represents that user does not allow to provide user's id information.Of course for convenient, it is also possible to requiring anonymity
The ID unifications of user are set to 0, as long as the corresponding user profile of line identification is 0, then it represents that user does not allow to provide ID letter
Breath, otherwise, expression allows to provide user's id information.If user allows to provide user's id information, step S104 is carried out.If
User does not allow to provide user's id information, then carry out step S105.
Step S104：Line identification is converted into corresponding User Identity；
When the corresponding user of line identification allows to provide user's id information, then line identification is converted into corresponding ID
And return to third party device.And then user profile can be obtained by ID.This transfer process is carried out in access device,
Can certainly be carried out in root server or regional server.Wherein, the corresponding relation of ID and line identification is in net
Network is previously generated when planning, therefore, even if the multiple equipment of same user has different IP address, can also be mapped in conversion
It is unified ID.After ID is returned to third party device by access device, record access device returns to ID
To the number of times of third party device, can using the number of times as charging standard.
It is noted that because IP address is dynamically distributes and is periodically flushed, access device needs to redistribute IP
During address, refresh the user data information of oneself, during so that IP address changing, ID will not be caused to change.When
So, it is also possible to server is notified when IP address is redistributed, so that server buffer part IP address, so as to reduce to access
The frequency of equipment query.
Step S105：Notify that third party device user requirement is anonymous by access device.
By the description of above-mentioned implementation method, it will be understood that the method for the acquisition ID of the application, by line identification
With the corresponding relation of ID, in the case where user allows to provide ID, the IP address of user is turned by line identification
Corresponding ID is changed to, and then user profile can be obtained by ID, make user profile only in the case of mandate
Can just be acquired.The ID obtained by the method can be supplied to any third-party application based on user information pushing.
Further, since ID has uniqueness, same ID can be mapped as by by multiple line identifications, this
Sample, when user uses multiple terminal devices, even if same user has multiple IP address, can also be changed by line identification
And unique ID is obtained, so as to realize that the ID obtained on a certain terminal device can be used for other of same user
Terminal device.And also can be by periodically changing IP address distribution enter realizing the information for unauthorized user
Row protection, moreover it is possible to avoid third party device that the situation of user profile is directly obtained by IP address.
Fig. 2 is referred to, another implementation method of method that the application obtains User Identity includes：
Step S201：Send the request of the acquisition User Identity including at least IP address；
When third party device such as website or data management platform are needed to obtain user profile or user is identified
When, the request for obtaining ID is sent to access device, including at least the IP address of user in the request.Request can be with message
Form sends, and message format can for example borrow SNMPv3 agreements with self-defined, define ID leaf node, use
IP address is ensured as index, security by SNMPv3 agreements.
Step S202：When user allows to provide User Identity information, receive according to the IP address conversion of user
The User Identity for obtaining；
When user allows to provide user's id information, third party device is received according to obtained from the IP address conversion of user
ID.When user does not allow to provide user's id information, then receive user and require anonymous prompting.
Fig. 3 is referred to, the implementation method of the application advertisement placement method one includes：
Step S301：Receive the request that advertisement is sent to user of at least IP address including user；
When needing to send advertisement to user, sent to advertisement transaction platform and asked, at least include user's in the request
IP address.Advertisement transaction platform exports the IP address of user to be believed to access device with obtaining ID and then obtaining user characteristics
Cease to realize the acquisition of advertisement.
Step S302：When user allows to provide User Identity information, receive according to the IP address conversion of user
The User Identity for obtaining；
When access device judges that obtaining user allows to provide user's id information, advertisement transaction platform is received by access device
The ID according to obtained from the IP address conversion of user, when user does not allow to provide user's id information, then receives access and sets
The standby user for returning requires anonymous prompting.After receiving the ID according to obtained from the IP address conversion of user, record successfully
Obtain the number of times of ID and be stored in locally, can be as the foundation of charging.
Step S303：According to User Identity, obtaining needs the advertisement to user's transmission and is sent to client service
Device；
Advertisement transaction platform exports to user feature database to obtain user characteristics the ID of reception, by what is obtained
User characteristics is sent to want advertisement platform, according to user characteristics, it is necessary to be carried out to each advertisement producer that the user sends advertisement
Bid.Advertisement transaction platform is received bids advertisement that the person of winning pushes to active user and is sent to client-server.When with
When family does not allow to provide identification information, advertisement transaction platform requires anonymous prompting according to user, to want advertisement platform
Ask whether the advertisement sent to anonymous in need.The producer for sending advertisement to anonymous is respectively needed to be bidded, extensively
Accuse transaction platform and receive and bid advertisement that the person of winning pushes to anonymous and be sent to client-server.
If it should be noted that just initiating to obtain the request of advertisement after ID has been got, do not needed
The step of ID is obtained by IP address is repeated, directly ID is sent in the request for obtaining advertisement, advertisement transaction platform is straight
Connect and obtain user characteristics to obtain the advertisement for needing to send to user according to ID.It is then direct when user requires anonymous
The request that advertisement is sent to anonymous is sent, advertisement transaction platform is obtained to the wide of anonymous transmission from want advertisement platform
Accuse.
In addition, it will require after being sent to client-server to the advertisement that user sends, record sends the number of times of advertisement simultaneously
It is stored in locally, it is known that the number of times of advertisement is successfully transmitted, as the foundation of charging.
By the description of above-mentioned implementation method, it will be understood that the implementation method of the application advertisement placement method passes through user
IP address, obtain ID when user allows and provides identification information, advertisement producer according to ID and then can obtain
Take user characteristics to determine whether to send advertisement to active user, so as to realize that the advertisement accurately under user's authorization conditions is delivered.
And, the implementation method of the application advertisement placement method goes for the advertisement putting of various terminal equipment, such as personal electricity
Brain, panel computer, smart mobile phone, Web TV (IPTV) etc..
We further illustrate the advertisement placement method of the application as a example by delivering advertisement on IPTV below.Refer to figure
The method of 4, IPTV advertisement puttings is comprised the following steps：
Step S401：Access device receives the notice that channels of network TV enters the time spot；
Advertisement is delivered to IPTV user, acquisition user characteristics is it is critical only that.Therefore, in the network planning, access device can
To obtain the line connecting relation in cell, that is to say, that the IP address of the IPTV device that user uses and same can be obtained
The IP address of the equipment for surfing the net that user uses.Such as user is logical using smart mobile phone, panel computer, PC and IPTV device
When crossing same access device and being connected into network, at this moment access device can obtain smart mobile phone, panel computer, PC and
The IP address of any one or whole of IPTV device.Therefore, it can the IP address of the IPTV device of user and same user
The IP address of the equipment for surfing the net for using is mapped as same ID.So, when needing to deliver advertisement to IPTV user, it is not required to
Repeat the step of ID is obtained by IP address, directly send ID in the request for obtaining advertisement.At this moment,
The user characteristics of inquiry IPTV user is needed, the corresponding user of ID for becoming to inquire about the user other equipments for surfing the net acquisition is special
Levy.And the corresponding user characteristics of this ID has been collected in online activity before, can be used by directly bringing, carried
The efficiency of advertisement putting high.
Certain channel that access device receives the IPTV sent by message from IPTV device end enters the time spot
Notice.Such as " user X1-Xn enters the time spot in the channel m for seeing ", wherein, when user allows to provide identification information
When, X1-Xn is ID.
Step S402：Send the request that advertisement is sent to all users of currently viewing channels of network TV；
Access device sends the request that advertisement is sent to the user of viewing current channel to BTV advertising decisions platforms.Such as
" user X1-Xn should respectively deliver any advertisement”.Here BTV advertising decisions platforms can be understood as above-mentioned implementation method
In the advertisement transaction platform mentioned and want advertisement platform an interaction platform.
Step S403：According to User Identity, user characteristics is obtained, received the need for being obtained according to user characteristics to working as
The advertisement that all users of preceding viewing channels of network TV send；
After BTV advertising decisions platforms receive the ID of all viewing users, user is inquired about to user feature database
The corresponding user characteristicses of ID.Such as " what feature user X1-Xn has ", user feature database inquires corresponding user characteristics
Afterwards, BTV advertising decisions platforms are returned to.Such as " user characteristics of user X1-Xn is Y1-Yn ".BTV advertising decisions platform according to
User characteristics is obtained to be needed the advertisement to viewing user's transmission and is sent to access device.Such as " user X1-Xn is delivered extensively respectively
Accuse Z1-Zn ".Access device is received the need for being obtained according to user characteristics to currently viewing channels of network TV by multicast group
The advertisement that all users send.
Here the advertisement for being sent to viewing user can be same advertisement, or different advertisements.Access device
Multiple program multicast groups and multiple advertisement video multicast groups can be previously added, and it is advertisement video to configure which group IP, which
Group IP is normal program, is easy to repeating process to recognize and switch.When different advertisements are sent for different users, access sets
It is standby to receive different advertisements from multiple advertisement video multicast groups.It is of course also possible to advertisement video storage is set in access in advance
It is standby upper, after certain program enters the time spot, directly find corresponding advertisement video from access device and be sent to corresponding use
Family.
Step S404：The identity of the advertisement, normal program and viewing user of the channels of network TV according to configuration
Corresponding relation, it is determined that need to each user send advertisement；
According to the advance planning of advertising platform bid results or television channel, can be pre-configured with advertisement and normal program,
Watch the corresponding relation of the ID of currently viewing channels of network TV user.This corresponding relation can be fixedly installed, and also may be used
Modification is dynamically issued with by user's copic viewing system.So, the corresponding relation of different users and advertisement can be configured, even together
When viewing same channel user can also correspond to send different advertisements.Access device receive institute it is in need to user transmission
After advertisement, according to the corresponding relation being pre-configured with, it is determined that needing the advertisement sent to each user correspondence.
Step S405：Purpose IP address, the purpose matchmaker of the multicast message of the advertisement for needing to send to each user will be carried
Body access control address and check field, switch to the multicast message of corresponding currently viewing normal program IP address,
Multicast media access control address and check field, will need to currently viewing channels of network TV user send it is wide
Accuse and give corresponding user；
Advertisement video and normal program are all carried on multicast message, determine the advertisement that each user correspondence sends
Afterwards, when output port exports advertisement video, the purpose IP address of the multicast message by switching corresponding advertisement, purpose media
Access control address (MAC) and check field to the purpose IP address of corresponding currently viewing normal program, purpose MAC with
And check field, realize the broadcasting of advertisement.After advertisement finishes playing, stop cutting for IP address, purpose MAC and check field
Change, play normal program.
If that access device connects below is not end user, but optical node (ONU), then the purpose of above-mentioned message
IP address, the switching of purpose MAC are completed by ONU.
The access device number of times for being issued to user actual to advertisement video (is replaced with the multicast quantity utilized when issuing
Purpose IP address number of times) recorded, it is known that effective advertisement visitor that the number of times that issues of advertisement and normal program are brought
The quantity at family, it is also possible to as the foundation of charging.
The implementation method that advertisement is delivered on above IPTV is directed on IPTV the implementation method for realizing that accurate advertisement is delivered, when
When user does not allow to provide identity, advertisement putting is realized according to the mode to anonymous transmission advertisement, herein not
Repeat again.
Fig. 5 is referred to, the implementation method of the application access device one includes receiver module 11, the first modular converter 12, judges
The modular converter 14 of module 13 and second, wherein：
Receiver module 11 is used to receive the IP address of user, and the IP address of user is exported to the first modular converter 12；
Receiver module 11 receives the request of the acquisition ID that third party device is sent, and the IP ground of user is obtained from request
Location, and the IP address of user is exported to the first modular converter 12.
It is corresponding line identification that first modular converter 12 is used for the IP address conversion of the user from receiver module 11,
And export line identification to judge module 13；
The IP address conversion of the user of reception is corresponding line identification and exported to judging mould by the first modular converter 12
Block 13.
Judge module 13 is used to judge whether the corresponding user of line identification that the first modular converter 12 is obtained allows to provide
Identification information, and will determine that result is exported to the second modular converter 14；
Whether judge module 13 receives the line identification that the first modular converter 12 is sent, and judges the corresponding user of line identification
Allow to provide identification information, if user allows to provide identification information, line identification is exported to the second conversion
Module 14, if user does not allow to provide user's id information, directly returns to user and requires anonymous prompting.
Second modular converter 14 is used for when the corresponding user of line identification allows to provide identification information, by circuit mark
Knowledge is converted to the corresponding ID of line identification；
When user allows to provide identification information, the second modular converter 14 receives the circuit mark from judge module 13
Know, and line identification is converted into corresponding ID.When user does not allow to provide identification information, return to user and require
Anonymous prompting.
Fig. 6 is referred to, another implementation method of the application access device includes：Receiver module 21, the first modular converter 22, sentence
Disconnected module 23, the second modular converter 24, setup module 25, advertisement acquisition module 26 and advertisement delivery module 27, wherein：
Receiver module 21 be used for receive to viewing Web TV current channel all users send advertisement request, from please
The IP address of the middle all users for obtaining viewing Web TV current channel is sought, and the IP address of user is exported to the first conversion
Module 22；
First modular converter 22 is used for the IP address conversion of the user of reception to be corresponding line identification and exports to sentencing
Disconnected module 23；
Judge module 23 is used to judge whether the corresponding user of line identification that the first modular converter 22 is obtained allows to provide
Identification information, and will determine that result is exported to the second modular converter 24；
Second modular converter 24 is used for when the corresponding user of line identification allows to provide identification information, by circuit mark
Knowledge is converted to the corresponding ID of line identification；
Second modular converter 24 is used to, when user allows to provide identification information, line identification be converted to corresponding
ID, the prompting that user requires anonymity is returned when user does not allow to provide identification information.
Setup module 25 is for previously generating the corresponding relation of line identification and ID and preserving；
Setup module 25 previously generates the corresponding relation of line identification and ID and preserves, for the second modular converter 24
Used in conversion.
Advertisement acquisition module 26, for the ID obtained according to the second modular converter 24, being obtained from Advertisement Server needs
The advertisement to be sent to all users of viewing Web TV current channel；
When needing the user to Web TV current channel to send advertisement, advertisement acquisition module 26 is according to being converted to
ID obtains the advertisement for needing to send to all users of viewing Web TV current channel from Advertisement Server.Advertisement is obtained
Module 26 can receive different advertisements by multiple multicasts.
Advertisement delivery module 27, for by the need for from advertisement acquisition module 26 to viewing Web TV current channel
The advertisement that all users send is sent to Web TV end.
Advertisement delivery module 27 according to the viewing user being pre-configured with, the corresponding relation of advertisement and normal program, it is determined that often
The advertisement that individual user correspondence sends, when output port exports advertisement video, by the multicast message for switching corresponding advertisement
Purpose IP address, the purpose MAC of purpose IP address, purpose MAC and check field to corresponding currently viewing normal program
And check field, realize sending the advertisement from advertisement acquisition module 26 to Web TV end.
Fig. 7 is referred to, the implementation method of the application Advertisement Server one includes the first receiver module 31, the second receiver module
32nd, feature acquisition module 33, advertisement acquisition module 34 and advertisement delivery module 35, wherein：
First receiver module 31 is used to receive the request that advertisement is sent to user from client-server, and request is at least
IP address including user, and the IP address of user is exported to access device；
First receiver module 31 receives the request for needing that advertisement is sent to user, and the IP address of user is obtained from request,
And export the IP address of user to access device.
Second receiver module 32 is used for when user allows to provide identification information, receive from access device according to
ID obtained from the IP address conversion at family, and ID is exported to feature acquisition module 33 and client-server；Or
Anonymous prompting is required for when user does not allow to provide identification information, receiving the user from access device, and will
User requires that anonymous prompting is exported to advertisement acquisition module 34 and client-server；
Second receiver module 32 user obtained from for receiving the IP address conversion according to user from access device
ID receives the prompting that user requires anonymity.On the other hand, the second receiver module 32 is additionally operable to receive Web TV by accessing
The all users to viewing Web TV current channel that equipment is sent send the request of advertisement, and it is useful that institute is obtained from request
The ID at family.And export the ID of acquisition to feature acquisition module 33.
Feature acquisition module 33 is used to utilize ID, and user characteristics is obtained from user characteristic data platform, and by user
Feature is exported to advertisement acquisition module 34；
Feature acquisition module 33 obtains user characteristics according to ID from user characteristic data platform, and the user for obtaining
Feature is exported to advertisement acquisition module 34.
User of the advertisement acquisition module 34 according to user characteristics or from the second receiver module 32 requires anonymous prompting, from
Want advertisement platform obtains the advertisement for needing to send to user, and exports to advertisement delivery module 35；
Advertisement acquisition module 34 is according to user characteristics or requires anonymous User ID, and being obtained from want advertisement platform needs
To the advertisement that user sends, and the advertisement of acquisition is exported to advertisement delivery module 35.
Advertisement delivery module 35 is used to for the advertisement for needing to be sent to user to be sent to client-server.
Advertisement delivery module 35 will receive from advertisement acquisition module 34 the need for user send advertisement and be sent to
Client-server.Advertisement delivery module 35 can be exported the advertisement of reception to access device, by access device by advertisement
It is sent to client-server.
Fig. 8 is referred to, another implementation method of the application Advertisement Server includes the first receiver module 41, the second receiver module
42nd, feature acquisition module 43, advertisement acquisition module 44, advertisement delivery module 45, the first logging modle 46 and the second record mould
Block 47, wherein：
First receiver module 41 is used to receive the request for needing to send advertisement to user, and the IP ground of user is obtained from request
Location, and the IP address of user is exported to access device；
Second receiver module 42 user obtained from for receiving the IP address conversion according to user from access device
ID receives the prompting that user requires anonymity.Or the request that advertisement is sent to Web TV end is received, obtain all from request
Web TV watches the ID of user.And export the ID of acquisition to feature acquisition module 43；
Feature acquisition module 43 is used to obtain user characteristics from user characteristic data platform according to ID, and acquisition
User characteristics is exported to advertisement acquisition module 44；
Advertisement acquisition module 44 is used for according to user characteristics or requires anonymous User ID, is obtained from want advertisement platform
The advertisement sent to user is needed, and the advertisement of acquisition is exported to advertisement delivery module 45；
Advertisement delivery module 45 is concurrent to the advertisement of user's transmission the need for being used to receive from advertisement acquisition module 44
Give client-server；
First logging modle 46 receives the IP address from access device according to user for the second receiver module 42 of record
The number of times of ID obtained from conversion；
First logging modle 46 records and preserves the number of times that ID is obtained by IP address conversion, can as to please
Ask and obtain the foundation that ID side collects the charges.
The acquisition that second logging modle 47 is used to record advertisement acquisition module 44 from want advertisement platform needs to be sent out to user
The number of times of the advertisement sent；
The record of second logging modle 47 obtains the number of times of advertisement, can be as to the foundation of advertisement manufacturer cell-phone fee.
Fig. 9 is referred to, the implementation method of the application client-server one includes：Sending module 51 and receiver module 52, its
In：
Sending module 51 is used to send the request for obtaining ID, the request at least IP address including user, by user's
IP address is exported to receiver module 52；
Sending module 51 sends the request for obtaining ID, the IP address of user is at least included in request, by the IP of user
Address is exported to access device.
When needing to send advertisement to user, sending module 51 sends the request of advertisement specifically for sending to user.When
There is no the ID of relative users in client-server, then will obtain ID and risen to the request one that user sends advertisement
Send；As the ID for there are relative users in client-server, then the ID of user is sent together with the request of advertisement is sent to user.
During for needing to send advertisement to network television user, sending module 51 is specifically for by Web TV current channel
Notice into the time spot is sent to access device, will be useful to the institute of viewing Web TV current channel by access device
The request that family sends advertisement is sent to Advertisement Server, and request includes the IP address of all users or all IDs.
Receiver module 52 be used for receive from access device according to obtained from the IP address conversion of user ID.
Receiver module 52 receives access device ID according to obtained from the IP address conversion of user.
Receiver module 52 is additionally operable to receive the advertisement for needing to send to user.When user allows to provide user's id information,
Receiver module 52 receives the advertisement sent to user the need for being obtained according to ID；When user does not allow to provide identity letter
During breath, receiver module 52 receives the advertisement for needing to send to anonymous.
Figure 10 is referred to, the application advertisement delivery system includes：Processor 61 and respectively electrically connected with processor 61
Receiver 62 and transmitter 63, wherein：
Receiver 62 is used to receive the request for sending advertisement to user, and request will be asked including at least the IP address of user
Export to processor 61；
Processor 61 is used to, when user allows to provide identity, be changed using IP address and obtain ID,
And the advertisement for needing to send to user is obtained according to ID, advertisement and/or ID are exported to transmitter 63；
Transmitter 63 is used to be sent to advertisement and/or ID the third party device for sending request.
By the elaboration of above-mentioned implementation method, it will be understood that be different from prior art, the method that the application obtains ID
The implementation method corresponding relation that passes through line identification and ID, in the case where user allows to provide ID, by line
The IP address conversion of user is corresponding ID by line, ID is just acquired only in the case of mandate.
Further, since ID has uniqueness, same ID can be mapped as by by multiple line identifications, so, when with
When family uses multiple terminal devices, even if same user there are multiple IP address, can also be changed by line identification and obtained
Unique ID, so as to realize that the ID obtained on a certain terminal device can be used for the other-end of same user and set
It is standby.
On the other hand, the situation of prior art is different from, the implementation method of the application advertisement placement method is by user's
IP address, ID is obtained when user allows and provides identification information, and advertisement producer can be according to ID and then acquisition
User characteristics come determine whether give active user send advertisement, so as to realize the advertisement accurately under user's authorization conditions deliver.Can
See, the application advertisement placement method implementation method can not rely on browser setting, can not by Cookie tracer techniques yet
The accurate dispensing of advertisement is realized in the case of enough being authorized based on user.
In several implementation methods provided herein, it should be understood that disclosed apparatus and method, can pass through
Other modes are realized.For example, device embodiments described above are only schematical, for example, the module or list
The division of unit, only a kind of division of logic function can have other dividing mode when actually realizing, such as multiple units or
Component can be combined or be desirably integrated into another system, or some features can be ignored, or not performed.It is another, show
The coupling each other shown or discuss or direct-coupling or communication connection can be by some interfaces, between device or unit
Connect coupling or communicate to connect, can be electrical, mechanical or other forms.
It is described as separating component illustrate functional module can be or may not be it is physically separate, as list
The part of unit's display can be or may not be physical location, you can with positioned at a place, or can also be distributed to
On multiple NEs.Some or all of unit therein can be according to the actual needs selected to realize present embodiment side
The purpose of case.
In addition, during each functional module in the application each implementation method can be integrated in a processing unit, also may be used
Being that each functional module is individually physically present, it is also possible to which two or more functional modules are integrated in a unit.On
Stating integrated unit can both be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
If the integrated unit is to realize in the form of SFU software functional unit and as independent production marketing or use
When, can store in a computer read/write memory medium.Based on such understanding, the technical scheme of the application is substantially
The part for being contributed to prior art in other words or all or part of the technical scheme can be in the form of software products
Embody, the computer software product is stored in a storage medium, including some instructions are used to so that a computer
Equipment（Can be personal computer, server, or network equipment etc.）Or processor（processor）Perform the application each
The all or part of step of implementation method methods described.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage
（ROM, Read-Only Memory）, random access memory（RAM, Random Access Memory）, magnetic disc or CD
Etc. it is various can be with the medium of store program codes.
Presently filed embodiment is the foregoing is only, the scope of the claims of the application is not thereby limited, it is every using this
Equivalent structure or equivalent flow conversion that application specification and accompanying drawing content are made, or directly or indirectly it is used in other correlations
Technical field, is similarly included in the scope of patent protection of the application.
Claims (18)
1. it is a kind of obtain User Identity method, it is characterised in that including：
The request for obtaining User Identity is received, the request comprises at least the IP address of user；
It is corresponding line identification by the IP address conversion of the user；
Judge whether the corresponding user of the line identification allows to provide identification information；
If the corresponding user of the line identification allows to provide identification information, the line identification is converted to corresponding
User Identity, and the User Identity is returned to the equipment for sending the request；
Wherein, multiple line identifications are mapped as same User Identity ID.
2. method according to claim 1, it is characterised in that the step of reception obtains the request of User Identity
Before, also include：Previously generate the corresponding relation of line identification and User Identity information and preserve.
3. method according to claim 1, it is characterised in that if the corresponding user of the line identification does not allow to provide body
Part identification information, then return to the user and require anonymous prompting.
4. method according to claim 1, it is characterised in that described return to User Identity sends the request
Equipment the step of after, also include：Record the number of times of the equipment for User Identity being returned to and sending the request.
5. a kind of advertisement placement method, it is characterised in that including：
Receive the request that advertisement is sent to user, the request at least IP address including user；
Receive User Identity, the User Identity be by the user IP address conversion for line identification, again by
The corresponding relation of the line identification and User Identity and obtain, wherein, multiple line identifications are mapped as same use
Family identity ID；
According to the User Identity, obtaining needs the advertisement to user transmission and is sent to client-server.
6. method according to claim 5, it is characterised in that methods described also includes：Receive user and require anonymous carrying
Show, and receive the advertisement producer for winning that bids and require the advertisement that anonymous sends to described, the advertisement is sent to client
End server.
7. method according to claim 5, it is characterised in that described according to the User Identity, acquisition need to
Advertisement that the user sends simultaneously includes the step of be sent to client-server：User is obtained according to the User Identity
Feature, further according to the user characteristics, obtains the advertisement that the advertisement producer for winning that bids sends to the user, and will be described wide
Accuse and give client-server.
8. method according to claim 5, it is characterised in that the step of reception sends the request of advertisement to user
For：Receive the request that advertisement is sent to all users of currently viewing channels of network TV.
9. method according to claim 8, it is characterised in that described according to the User Identity, acquisition need to
Advertisement that the user sends simultaneously includes the step of be sent to client-server：
According to the User Identity, user characteristics is obtained, receive and work as to described the need for being obtained according to the user characteristics
The advertisement that all users of preceding viewing channels of network TV send；
The corresponding relation of the advertisement, normal program and viewing User Identity of the channels of network TV according to configuration, it is determined that
Need the advertisement sent to user each described；
The purpose IP address of the multicast message of the advertisement for needing and being sent to user each described, purpose media will be carried to access
Control address and check field switch to the IP address of the multicast message of currently viewing normal program, multicast media to access control
Address processed and check field, the advertisement for needing to be sent to all users of currently viewing channels of network TV is distinguished
Send to corresponding user.
10. a kind of access device, it is characterised in that the access device includes receiver module, the first modular converter, judge module
And second modular converter, wherein：
The receiver module is used to receive the IP address of user, and the IP address of the user is exported to first modulus of conversion
Block；
It is corresponding line identification that first modular converter is used for the IP address conversion of the user from the receiver module,
And export the line identification to the judge module；
The judge module is used to judge whether the corresponding user of the line identification that first modular converter is obtained allows
Identification information is provided, and will determine that result is exported to second modular converter；
Second modular converter is used for when the corresponding user of the line identification allows to provide identification information, will be described
Line identification is converted to the corresponding User Identity of line identification；
Wherein, multiple line identifications are mapped as same User Identity ID.
11. equipment according to claim 10, it is characterised in that the receiver module is specifically for receiving to viewing network
All users of TV current channel send the request of advertisement, and the institute of viewing Web TV current channel is obtained from the request
There is the IP address of user, and the IP address of the user is exported to first modular converter.
12. equipment according to claim 11, it is characterised in that the equipment also includes advertisement acquisition module, for root
According to the User Identity that second modular converter is obtained, being obtained from Advertisement Server needs to work as to the viewing Web TV
The advertisement that all users of preceding channel send.
13. equipment according to claim 12, it is characterised in that the equipment also includes advertisement delivery module, for inciting somebody to action
The needs from the advertisement acquisition module send to the advertisement that all users of viewing Web TV current channel send
Give Web TV end.
14. equipment according to claim 13, it is characterised in that the advertisement delivery module is specifically for according to network electricity
The corresponding viewing user of tv channel, the corresponding relation of advertisement and normal program, determine each described user in requisition for sending
Advertisement, purpose IP address, the purpose matchmaker of the multicast message by the way that the advertisement for needing and being sent to user each described will be carried
Body access control address and check field switch to the IP address of the multicast message of currently viewing normal program, multicast media
Access control address and check field, the advertisement from the advertisement acquisition module is sent with to Web TV end.
15. a kind of Advertisement Servers, it is characterised in that the server includes the first receiver module, the second receiver module, feature
Acquisition module, advertisement acquisition module and advertisement delivery module, wherein：
First receiver module is used to receive the request that advertisement is sent to user from client-server, and the request is extremely
Include the IP address of user less, and the IP address of the user is exported to access device；
Second receiver module is used to, when user allows to provide identification information, receive the use from the access device
Family identity, the User Identity be by the user IP address conversion for line identification, again by the circuit mark
Know the corresponding relation with User Identity and obtain, wherein, multiple line identifications are mapped as same User Identity
ID, and the User Identity is exported to the feature acquisition module and client-server；Or for not permitting as user
When providing identification information perhaps, receive the user from the access device and require anonymous prompting, and will by the user
Anonymous prompting is asked to export to the advertisement acquisition module and client-server；
The feature acquisition module is used to utilize the User Identity, and user characteristics is obtained from user characteristic data platform,
And export the user characteristics to the advertisement acquisition module；
The user of the advertisement acquisition module according to the user characteristics or from second receiver module requires anonymous
Prompting, the advertisement for needing to send to the user is obtained from want advertisement platform, and export to the advertisement delivery module；
The advertisement delivery module is used to for the advertisement for needing to be sent to user to be sent to client-server.
16. servers according to claim 15, it is characterised in that first receiver module is specifically for receiving to sight
See that all users of Web TV current channel send the request of advertisement.
17. servers according to claim 16, it is characterised in that the advertisement acquisition module is specifically for from described wide
The advertisement that announcement demand platform sends the need for obtaining to all users of viewing Web TV current channel, and the advertisement is defeated
Go out to the advertisement delivery module；
The advertisement delivery module is specifically for the advertisement is exported to access device, so that the access device will be described wide
Output is accused to client-server.
A kind of 18. advertisement delivery systems, including processor and the receiver and transmitter that are electrically connected with processor respectively, its
In：
The receiver is used to receive the request for sending advertisement to user, and the request comprises at least the IP address of user, by institute
Request output is stated to the processor；
The processor is used to, when user allows to provide identity, receive User Identity, the User Identity
It is line identification to be converted to by the IP address, is obtained by the corresponding relation of the line identification and User Identity again
, wherein, multiple line identifications are mapped as same User Identity ID, and obtain need according to the User Identity
The advertisement to be sent to the user, the advertisement and/or User Identity are exported to the transmitter；
The transmitter is used to be sent to the advertisement and/or User Identity the third party device for sending request.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2012/085856 WO2014085986A1 (en) | 2012-12-04 | 2012-12-04 | Method for obtaining user identity identifier, advertisement delivery method, apparatus and system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN104040968A CN104040968A (en) | 2014-09-10 |
| CN104040968B true CN104040968B (en) | 2017-06-20 |
Family
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201280002987.XA Active CN104040968B (en) | 2012-12-04 | 2012-12-04 | Obtain method, advertisement placement method and device and the system of User Identity |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN104040968B (en) |
| WO (1) | WO2014085986A1 (en) |
Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109325789B (en) * | 2017-07-31 | 2020-12-01 | 阿里巴巴（中国）有限公司 | Business object delivery method and device |
| CN108198000A (en) * | 2018-01-25 | 2018-06-22 | 无线生活（杭州）信息科技有限公司 | Advertisement sending method and device |
| CN110113643A (en) * | 2019-05-31 | 2019-08-09 | 中国联合网络通信集团有限公司 | A kind of advertisement placement method and device for IPTV platform |
| CN112862544B (en) * | 2021-03-15 | 2024-05-28 | 重庆度小满优扬科技有限公司 | Object information acquisition method, device and storage medium |
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| Publication number | Publication date |
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| WO2014085986A1 (en) | 2014-06-12 |
| CN104040968A (en) | 2014-09-10 |
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