CN104040968A - Method For Obtaining User Identity Identifier, Advertisement Delivery Method, Apparatus And System - Google Patents
Method For Obtaining User Identity Identifier, Advertisement Delivery Method, Apparatus And System Download PDFInfo
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Abstract
Disclosed are a method for obtaining a user identity identifier, an advertisement delivery method, an apparatus and a system, wherein the method for obtaining a user identity identifier comprises: receiving a request for obtaining a user identity identifier, wherein the request comprises at least an IP address of a user; converting the IP address of the user into a corresponding line identifier; determining whether the user corresponding to the line identifier allows identity identifier information to be provided; and if the user corresponding to the line identifier allows the identity identifier information to be provided, converting the line identifier into the corresponding user identity identifier and sending the user identity identifier back to a device that sends the request. Through the method, the present application, under authorization of a user, can convert an IP address of the user into a corresponding user identity identifier based on a line identifier, and can utilize the user identity identifier to deliver an advertisement precisely.
Description
【Technical field】
The present invention relates to communication technical field, method, advertisement placement method and the device and system of User Identity are more particularly to obtained.
【Background technology】
Since being born from advertising sector, advertisement has been increasingly becoming a kind of information propagation pattern common in people's daily life.Advertisement form on present society is varied, but most common mainly has paper media, broadcast, TV and the class of internet four.And compared with traditional media advertisement, the advertisement based on internet has the advantages that wide coverage, independence are strong, it is accurate, easy to adjust to count, therefore also firmly get the welcome of users.
Because internet has interactivity, therefore the advertisement based on internet can set different advertisements according to different clients, and the ad production and dispensing for being currently based on internet have begun to develop to accurately direction.Nearly 2 years booming real time bid (Real
Time Biding, abbreviation RTB) technology can realize that the advertisement accurately for clicking on level is delivered, the more commonly used in present advertisement field.
RTB technologies are mainly tracked and recorded using the behavior of network to user by Cookie (data for being stored in user local terminal) tracer techniques, so as to analyze the feature of user, and then carry out accurate advertisement dispensing according to user characteristics.Above-mentioned advertisement release process there is no the mandate of user, and the setting realized dependent on browser of Cookie tracer techniques, when browser, which is set, does not start Cookie, it is impossible to proceed accurate advertisement dispensing.
【The content of the invention】
The application is mainly solving the technical problems that provide a kind of method, advertisement placement method and device and system for obtaining User Identity, it can be set independent of browser, the accurate dispensing of advertisement is realized in the case of can also not authorized by Cookie tracer techniques based on user.
On the one hand there is provided a kind of method for obtaining User Identity, including：The request for obtaining User Identity is received, the request comprises at least the IP address of user；It is corresponding line identification by the IP address conversion of the user；Judge whether the corresponding user of the line identification allows to provide identification information；If the corresponding user of the line identification allows to provide identification information, the line identification is converted into corresponding User Identity, and the User Identity is returned to the equipment for sending the request.
The first implementation of present aspect：Before the step of reception obtains the request of User Identity, in addition to：Previously generate corresponding relation and preservation of the line identification with User Identity information.
Second of implementation of present aspect：If the corresponding user of the line identification does not allow to provide identification information, the prompting that the user requires anonymous is returned.
The third implementation of present aspect：It is described the step of User Identity to be returned to the equipment for sending the request after, in addition to：Record the number of times of the equipment that User Identity is returned to and sends the request.
On the other hand there is provided a kind of method for obtaining User Identity, including：The request for obtaining User Identity information is sent, the request at least includes the IP address of user；Receive the User Identity according to obtained from the IP address conversion of the user.
The first implementation of present aspect：Methods described also includes：Receiving does not allow the user for providing User Identity information to require anonymous prompting.
On the other hand there is provided a kind of advertisement placement method：The request that advertisement is sent to user is received, the request at least includes the IP address of user；Receive the User Identity according to obtained from the IP address conversion of the user；According to the User Identity, obtain the advertisement for needing to send to the user and be sent to client-server.
The first implementation of present aspect：Methods described also includes：The prompting that user requires anonymous is received, and receives the advertisement producer won that bids and requires the advertisement that anonymous is sent to described, the advertisement is sent to client-server.
Second of implementation of present aspect：It is described according to the User Identity, obtain the advertisement for needing to send to the user and include the step of being sent to client-server：User characteristics is obtained according to the User Identity, further according to the user characteristics, the advertisement that the advertisement producer won that bids sends to the user is obtained, and the advertisement is sent to client-server.
The third implementation of present aspect：It is described reception according to obtained from the IP address conversion of the user the step of User Identity after, in addition to：Record and successfully obtain the number of times of User Identity and be stored in the number of times locally.
4th kind of implementation of present aspect：It is described according to User Identity, after the step of obtaining the advertisement for needing to send to the user and be sent to client-server, in addition to：Record sends the number of times of advertisement and is stored in the number of times locally.
5th kind of implementation of present aspect：It is described receive to user send advertisement request the step of be：Receive the request that advertisement is sent to all users of currently viewing channels of network TV.
6th kind of implementation of present aspect：It is described according to the User Identity, obtain the advertisement for needing to send to the user and include the step of being sent to client-server：According to the User Identity, user characteristics is obtained, the advertisement sent the need for being obtained according to user characteristics to all users of the currently viewing channels of network TV is received；According to the advertisement of the channels of network TV of configuration, normal program and the corresponding relation for watching User Identity, it is determined that needing the advertisement sent to each user；To carry the multicast message of the advertisement for needing to send to each user purpose IP address, purpose Media Access Control Address and check field switch to currently viewing normal program multicast message IP address, multicast media access control address and check field, the advertisement for needing all users transmission to currently viewing channels of network TV is respectively sent to corresponding user.
On the other hand there is provided a kind of access device, the access device includes receiving module, the first modular converter, judge module and the second modular converter, wherein：The receiving module is used for the IP address for receiving user, and the IP address of the user is exported to first modular converter；It is corresponding line identification that first modular converter, which is used for the IP address conversion of the user from the receiving module, and the line identification is exported to the judge module；The judge module is used to judge whether the corresponding user of the line identification that first modular converter is obtained allows to provide identification information, and will determine that result is exported to second modular converter；Second modular converter is used to, when the corresponding user of the line identification allows to provide identification information, the line identification is converted into the corresponding User Identity of line identification.
The first implementation of present aspect：The equipment also includes：Setup module, corresponding relation and preservation for previously generating line identification and User Identity.
Second of implementation of present aspect：The receiving module sends the request of advertisement specifically for receiving to all users of viewing Web TV current channel, the IP address of all users of viewing Web TV current channel is obtained from the request, and the IP address of the user is exported to first modular converter.
The third implementation of present aspect：The equipment also includes advertisement acquisition module, and for the User Identity obtained according to second modular converter, the advertisement for needing all users to the viewing Web TV current channel to send is obtained from Advertisement Server.
4th kind of implementation of present aspect：The equipment also includes advertisement delivery module, and the advertisement for all users of the needs from the advertisement acquisition module to viewing Web TV current channel to be sent is sent to Web TV end.
5th kind of implementation of present aspect：The advertisement delivery module is specifically for the corresponding relation according to the corresponding viewing user of channels of network TV, advertisement and normal program, it is determined that each user is to the advertisement in requisition for transmission, IP address, multicast media access control address and the check field of the multicast message of currently viewing normal program are switched to by purpose IP address, purpose Media Access Control Address and the check field of the multicast message by the advertisement for needing to send to each user is carried, to send the advertisement from the advertisement acquisition module to Web TV end.
On the other hand, a kind of Advertisement Server, including the first receiving module, the second receiving module, feature acquisition module, advertisement acquisition module and advertisement delivery module are additionally provided, wherein：First receiving module is used to receive the request that advertisement is sent to user from client-server, and the request at least includes the IP address of user, and the IP address of the user is exported to access device；Second receiving module is used for when user allows to provide identification information, reception User Identity according to obtained from the IP address conversion of user from the access device, and the User Identity is exported to the feature acquisition module and client-server；Or for when user does not allow to provide identification information, receiving the prompting that the user from the access device requires anonymous, and the user is required that anonymous prompting is exported to the advertisement acquisition module and client-server；The feature acquisition module is used to utilize the User Identity, obtains user characteristics from user characteristic data platform, and the user characteristics is exported to the advertisement acquisition module；The advertisement acquisition module is according to the user characteristics or the user from second receiving module requires anonymous prompting, the advertisement for needing to send to the user is obtained from the want advertisement platform, and export to the advertisement delivery module；The advertisement delivery module is used to the advertisement for needing to send to user being sent to client-server.
The first implementation of present aspect：The server also includes the first logging modle, and the number of times from access device User Identity according to obtained from the IP address conversion of user is received for recording second receiving module.
Second of implementation of present aspect：The server also includes the second logging modle, the number of times for recording the advertisement that the advertisement acquisition module needs to send to the user from the acquisition of the want advertisement platform.
The third implementation of present aspect：First receiving module sends the request of advertisement specifically for receiving to all users of viewing Web TV current channel.
4th kind of implementation of present aspect：The advertisement acquisition module specifically for being obtained from the want advertisement platform the need for the advertisement that is sent to all users of viewing Web TV current channel, and the advertisement is exported to the advertisement delivery module；The advertisement delivery module is specifically for the advertisement is exported to access device, so that the access device exports the advertisement to client-server.
On the other hand there is provided a kind of client-server, it is characterised in that including sending module and receiving module, wherein：The sending module is used to send the request for obtaining User Identity, and the request at least includes the IP address of user, the IP address of the user is exported to access device；The receiving module is used to receive the User Identity according to obtained from the IP address conversion of the user from access device.
The first implementation of present aspect：The sending module is additionally operable to send the request that advertisement is sent to user, and the request includes the IP address or ID of user；The receiving module is additionally operable to receive the advertisement and output for needing to send to the user.
Second of implementation of present aspect：The sending module is sent to access device specifically for Web TV current channel to be entered to the notice of time spot, the request that all users to viewing Web TV current channel send advertisement is sent to by the Advertisement Server by access device, the request includes the IP address or all IDs of all users.
Also on the one hand there is provided a kind of advertisement delivery system, including processor and the receiver and transmitter that are electrically connected respectively with processor, wherein：The receiver is used to receive the request for sending advertisement to user, and the request comprises at least the IP address of user, by the request output to the processor；The processor is used for when user allows to provide identity, the User Identity obtained from IP address conversion, and the advertisement for needing to send to the user is obtained according to the User Identity, the advertisement and/or User Identity are exported to the transmitter；The transmitter is used to the advertisement and/or User Identity being sent to the third party device for sending request.
The beneficial effect of the application is：It is different from the situation of prior art, the embodiment that the application obtains the method for User Identity (ID) passes through line identification and the corresponding relation of ID, in the case where user allows to provide ID, by line identification by the IP address conversion of user be corresponding ID, ID is just acquired only in the case of mandate.In addition, because ID has uniqueness, can be by the way that multiple line identifications be mapped as into same ID, so, when user uses multiple terminal devices, even if same user has multiple IP address, it can also be changed by line identification and obtain unique ID, so as to realize that the ID obtained on a certain terminal device can be used for the other-end equipment of same user.
On the other hand, it is different from the situation of prior art, the IP address that the embodiment of the application advertisement placement method passes through user, ID is obtained when user allows and provides identification information, advertisement producer can be according to ID and then acquisition user characteristics, to determine whether to send advertisement to active user, so as to realize that the advertisement accurately under user's authorization conditions is delivered.
【Brief description of the drawings】
Fig. 1 is the flow chart for the embodiment of method one that the application obtains User Identity；
Fig. 2 is the flow chart for another embodiment of method that the application obtains User Identity；
Fig. 3 is the flow chart of the embodiment of the application advertisement placement method one；
Fig. 4 is the flow chart that the embodiment of the application advertisement placement method one is applied on IPTV；
Fig. 5 is the structural representation of the embodiment of the application access device one；
Fig. 6 is the structural representation of another embodiment of the application access device；
Fig. 7 is the structural representation of the embodiment of the application Advertisement Server one；
Fig. 8 is the structural representation of another embodiment of the application Advertisement Server；
Fig. 9 is the structural representation of the embodiment of the application client-server one；
Figure 10 is the structural representation of the embodiment of the application advertisement delivery system one.
【Embodiment】
System services many at present or system setting etc. are required for the information based on user to carry out, such as system advertisement putting, program recommendation, network safety payment etc., and when many data management platforms or each website collection user profile, user profile can not be directly obtained, it usually needs accurate user profile can just be got by ID.
Refering to Fig. 1, the embodiment of method one that the application obtains User Identity includes：
Step S101：Receive the request of the acquisition User Identity including at least IP address；
When third party device such as website or data management platform need to obtain user profile or user is identified, the request for obtaining ID is sent to access device, the IP address of user is comprised at least in the request.It should be noted that the content that request here is included is in addition to the IP address of user, the mac addresses of user can also be included.For example, such as user is when webpage is accessed, by normal IP messages direct communication between user and website, and without adding extraneous information in messages, the IP headings that website directly can be sent using user obtain the IP address of user.
Directly the IP address in IP messages can be used as User ID.So, it is without adding extra content in messages, so as to ensure compatible with existing IP agreement first；Next to that the IP address on internet is unique, so as to ensure the uniqueness of User ID；Finally, in current network, IP address can ensure that website or data management platform directly can not obtain user profile by IP address by operator's dynamically distributes by periodically changing the IP address of user.
Here access device refers to make the equipment of user end access network, such as can be optical line terminal (OLT) or digital subscriber couple in multiplexer (DSLAM) etc..The IP address of user can be by recording during acquisition in the message of the inbound port of each interface or subscriber dialing.Request can be sent in the form of message, and message format can for example be borrowed SNMPv3 agreements, be defined ID leaf node, using IP address as index, security is ensured by SNMPv3 agreements with self-defined.
In present embodiment, when third party device needs to obtain ID, counter make a thorough investigation of of IP address is sent to operator's root server first to ask, operator's root server is according to IP address mask and operator's implicit IP address distribution condition, counter make a thorough investigation of of IP address is sent to regional server to ask, regional server sends counter make a thorough investigation of of IP address to access device again and asked.Certainly, when operator's scale is smaller, operator's root server directly can send counter make a thorough investigation of of IP address to access device without regional server and ask.
Step S102：It is corresponding line identification by the IP address conversion of user；
It is corresponding line identification by the IP address conversion of user, and line identification is returned into regional server using the user data information of self record when access device receives the request for obtaining ID.Here line identification is mainly a kind of mode of mark circuit, can there is a variety of expressions, and analogy can be with circuit ID, line flows etc. as line identification, can be with one accessing user of unique mark.
Step S103：Judge whether the corresponding user of line identification allows to provide User Identity information；
According to line identification, judge whether corresponding user allows to provide user's id information.Judge whether the corresponding user profile of line identification has user's id information, if user's id information, then it represents that user allows to provide user's id information, if not having user's id information, then it represents that user does not allow to provide user's id information.Of course for convenient, 0 can also be uniformly set to the ID of anonymous user is required, as long as the corresponding user profile of line identification is 0, then it represents that user does not allow to provide user's id information, otherwise, expression allows to provide user's id information.If user allows to provide user's id information, step S104 is carried out.If user does not allow to provide user's id information, step S105 is carried out.
Step S104：Line identification is converted into corresponding User Identity；
When the corresponding user of line identification allows to provide user's id information, then line identification is converted into corresponding ID and returns to third party device.And then user profile can be obtained by ID.This transfer process is carried out in access device, naturally it is also possible to carried out in root server or regional server.Wherein, the corresponding relation of ID and line identification is previously generated in the network planning, therefore, even if the multiple equipment of same user has different IP address, and unified ID can be also mapped as in conversion.After ID is returned to third party device by access device, record access device returns to ID the number of times of third party device, can using the number of times as charging standard.
It is noted that because IP address is dynamically distributes and is periodically flushed, when access device needs to redistribute IP address, refreshing the user data information of oneself, during so that IP address changing, ID will not be caused to change.It is of course also possible to server is notified when redistributing IP address, so that server buffer part IP address, so as to reduce the frequency inquired about to access device.
Step S105：The third party device user is notified to require anonymous by access device.
Pass through the description of above-mentioned embodiment, it is appreciated that, the method of the acquisition ID of the application, pass through line identification and the corresponding relation of ID, in the case where user allows to provide ID, by line identification by the IP address conversion of user be corresponding ID, and then can by ID obtain user profile, user profile is just acquired only in the case of mandate.The ID obtained by this method can be supplied to any third-party application based on user information pushing.
In addition, because ID has uniqueness, can be by the way that multiple line identifications be mapped as into same ID, so, when user uses multiple terminal devices, even if same user has multiple IP address, it can also be changed by line identification and obtain unique ID, so as to realize that the ID obtained on a certain terminal device can be used for the other-end equipment of same user.And can also be by periodically changing the distribution of IP address, to realize that the information for unauthorized user is protected, moreover it is possible to avoid third party device from directly obtaining the situation of user profile by IP address.
Referring to Fig. 2, another embodiment of method that the application obtains User Identity includes：
Step S201：Send the request of the acquisition User Identity including at least IP address；
When third party device such as website or data management platform need to obtain user profile or user is identified, the request for obtaining ID is sent to access device, the IP address of user is comprised at least in the request.Request can be sent in the form of message, and message format can for example be borrowed SNMPv3 agreements, be defined ID leaf node, using IP address as index, security is ensured by SNMPv3 agreements with self-defined.
Step S202：When user allows to provide User Identity information, the User Identity according to obtained from the IP address conversion of user is received；
When user allows to provide user's id information, third party device receives the ID according to obtained from the IP address conversion of user.When user does not allow to provide user's id information, then the prompting that user requires anonymous is received.
Referring to Fig. 3, the embodiment of the application advertisement placement method one includes：
Step S301：Receive the request that advertisement is sent to user of at least IP address including user；
When needing to send advertisement to user, send and ask to advertisement transaction platform, the IP address of user is at least included in the request.Advertisement transaction platform exports the IP address of user to access device to obtain ID and then obtain user's characteristic information, to realize the acquisition of advertisement.
Step S302：When user allows to provide User Identity information, the User Identity according to obtained from the IP address conversion of user is received；
When access device judges that obtaining user allows to provide user's id information, advertisement transaction platform reception ID according to obtained from the IP address conversion of user as access device, when user does not allow to provide user's id information, then the prompting for user's requirement anonymity that access device is returned is received.Receive the ID according to obtained from the IP address conversion of user after, record successfully obtain ID number of times and be stored in locally, can as charging foundation.
Step S303：According to User Identity, obtain the advertisement for needing to send to user and be sent to client-server；
Advertisement transaction platform exports the ID of reception to user feature database to obtain user characteristics, and the user characteristics of acquisition is sent into want advertisement platform, according to user characteristics, it is necessary to which each advertisement producer for sending advertisement to the user is bidded.Advertisement transaction platform, which is received, bids advertisement that the person of winning pushes to active user and is sent to client-server.When user does not allow to provide identification information, advertisement transaction platform requires anonymous prompting according to user, and the advertisement in need sent to anonymous is asked whether to want advertisement platform.Respectively need to be bidded to the producer that anonymous sends advertisement, advertisement transaction platform reception, which is bidded, advertisement that the person of winning pushes to anonymous and is sent to client-server.
It should be noted that, if just initiating to obtain the request of advertisement after ID has been got, the step of need not then repeating to obtain ID by IP address, ID is directly sent in the request for obtaining advertisement, advertisement transaction platform directly obtains user characteristics to obtain the advertisement for needing to send to user according to ID.The request that advertisement is sent to anonymous is then directly transmitted when user requires anonymous, advertisement transaction platform obtains the advertisement sent to anonymous from want advertisement platform.
In addition, it will require the advertisement sent to user is sent to after client-server, record sends the number of times of advertisement and is stored in locally, it is known that being successfully transmitted the number of times of advertisement, is used as the foundation of charging.
Pass through the description of above-mentioned embodiment, it is appreciated that, the IP address that the embodiment of the application advertisement placement method passes through user, ID is obtained when user allows and provides identification information, advertisement producer can be according to ID and then acquisition user characteristics, to determine whether to send advertisement to active user, so as to realize that the advertisement accurately under user's authorization conditions is delivered.Moreover, the embodiment of the application advertisement placement method goes for the advertisement putting of various terminal equipment, such as PC, tablet personal computer, smart mobile phone, Web TV (IPTV) etc..
We further illustrate the advertisement placement method of the application exemplified by delivering advertisement on IPTV below.Referring to Fig. 4, the method for IPTV advertisement puttings comprises the following steps：
Step S401：Access device receives the notice that channels of network TV enters the time spot；
Advertisement is delivered to IPTV user, key is to obtain user characteristics.Therefore, in the network planning, access device can obtain the line connecting relation in cell, that is to say, that the IP address for the equipment for surfing the net that the IP address and same user that can obtain the IPTV device that user uses are used.When such as user is connected into network using smart mobile phone, tablet personal computer, PC and IPTV device by same access device, at this moment access device can obtain any one or whole IP address of smart mobile phone, tablet personal computer, PC and IPTV device.The IP address of equipment for surfing the net that therefore, it can use the IP address of the IPTV device of user and same user is mapped as same ID.So, when needing to deliver advertisement to IPTV user, it is not necessary to the step of repeating to obtain ID by IP address, directly ID is sent in the request for obtaining advertisement.At this moment, it is necessary to inquire about the user characteristics of IPTV user, become to inquire about the corresponding user characteristics of ID of the user other equipments for surfing the net acquisition.It and the corresponding user characteristics of this ID has been collected in online activity before, can be used by directly bringing, improve the efficiency of advertisement putting.
Access device receives the IPTV sent from IPTV device end by message some channel into the notice of time spot.Such as " user X1-Xn enters the time spot in the channel m seen ", wherein, when user allows to provide identification information, X1-Xn is ID.
Step S402：Send the request that advertisement is sent to all users of currently viewing channels of network TV；
Access device sends the request that advertisement is sent to the user of viewing current channel to BTV advertising decisions platforms.Such as " user X1-Xn should deliver any advertisement respectively”.Here BTV advertising decisions platforms can be understood as an interaction platform of the advertisement transaction platform mentioned in above-mentioned embodiment and want advertisement platform.
Step S403：According to User Identity, user characteristics is obtained, the advertisement sent the need for being obtained according to user characteristics to all users of currently viewing channels of network TV is received；
BTV advertising decisions platforms are received after the ID of all viewing users, and the corresponding user characteristics of ID is inquired about to user feature database.Such as " what feature user X1-Xn has ", user feature database is inquired after corresponding user characteristics, returns to BTV advertising decisions platforms.Such as " user X1-Xn user characteristics is Y1-Yn ".BTV advertising decisions platform obtains the advertisement for needing to send to viewing user according to user characteristics and is sent to access device.Such as " user X1-Xn delivers advertisement Z1-Zn " respectively.The advertisement that access device is sent the need for being obtained by multicast group reception according to user characteristics to all users of currently viewing channels of network TV.
Here the advertisement sent to viewing user can be same advertisement or different advertisements.Access device can be previously added multiple program multicast groups and multiple advertisement video multicast groups, and it is advertisement video to configure which group IP, and which group IP is normal program, is easy to repeating process to recognize and switch.When sending different advertisements for different users, access device receives different advertisements from multiple advertisement video multicast groups.It is of course also possible to which advertisement video is stored on access device in advance, after some program enters the time spot, directly finds corresponding advertisement video from access device and be sent to corresponding user.
Step S404：According to the advertisement of the channels of network TV of configuration, normal program and the corresponding relation for the identity for watching user, it is determined that needing the advertisement sent to each user；
According to the advance planning of advertising platform bid results or television channel, advertisement and normal program, the corresponding relation of the ID of the currently viewing channels of network TV user of viewing can be pre-configured with.This corresponding relation can be fixedly installed, and can also dynamically issue modification by user's copic viewing system.So, the corresponding relation of different user and advertisement can be configured, even the user of viewing same channel can also correspond to and send different advertisements simultaneously.Access device is received after institute's advertisement in need sent to user, according to the corresponding relation being pre-configured with, it is determined that needing the advertisement to each user correspondence transmission.
Step S405：Purpose IP address, purpose Media Access Control Address and the check field of the multicast message for the advertisement for needing to send to each user will be carried, IP address, multicast media access control address and the check field of the multicast message of corresponding currently viewing normal program are switched to, the advertisement for needing the user to currently viewing channels of network TV to send is sent to corresponding user；
Advertisement video and normal program are all carried on multicast message, it is determined that after the advertisement that each user's correspondence is sent, when output port exports advertisement video, by purpose IP address, purpose Media Access Control Address (MAC) and the check field of the multicast message that switches corresponding advertisement to the purpose IP address of corresponding currently viewing normal program, purpose MAC and check field, the broadcasting of advertisement is realized.After advertisement finishes playing, stop the switching of IP address, purpose MAC and check field, play normal program.
If that access device connects below is not end user, but optical node (ONU), then the purpose IP address of above-mentioned message, purpose MAC switching are completed by ONU.
The access device number of times for being issued to user actual to advertisement video and when issuing using multicast quantity (number of times for the purpose IP address replaced) record, it is known that the quantity for effective advertiser that number of times and normal program that advertisement is issued are brought, can also as charging foundation.
The embodiment that advertisement is delivered on above IPTV is, for realizing the embodiment that accurate advertisement is delivered on IPTV, when user does not allow to provide identity, to realize advertisement putting in the way of advertisement is sent to anonymous, will not be repeated here.
Referring to Fig. 5, the embodiment of the application access device one includes receiving module 11, the first modular converter 12, the modular converter 14 of judge module 13 and second, wherein：
Receiving module 11 is used for the IP address for receiving user, and the IP address of user is exported to the first modular converter 12；
Receiving module 11 receives the request for the acquisition ID that third party device is sent, and the IP address of user is obtained from request, and the IP address of user is exported to the first modular converter 12.
It is corresponding line identification that first modular converter 12, which is used for the IP address conversion of the user from receiving module 11, and line identification is exported to judge module 13；
The IP address conversion of the user of reception is corresponding line identification and exported to judge module 13 by the first modular converter 12.
Judge module 13 is used to judge whether the corresponding user of line identification that the first modular converter 12 is obtained allows to provide identification information, and will determine that result is exported to the second modular converter 14；
Judge module 13 receives the line identification that the first modular converter 12 is sent, judge whether the corresponding user of line identification allows to provide identification information, if user allows to provide identification information, then line identification is exported to the second modular converter 14, if user does not allow to provide user's id information, the prompting that user requires anonymous is directly returned.
Second modular converter 14 is used to, when the corresponding user of line identification allows to provide identification information, line identification is converted into the corresponding ID of line identification；
When user allows to provide identification information, the second modular converter 14 receives the line identification from judge module 13, and line identification is converted into corresponding ID.When user does not allow to provide identification information, the prompting that user requires anonymous is returned.
Referring to Fig. 6, another embodiment of the application access device includes：Receiving module 21, the first modular converter 22, judge module 23, the second modular converter 24, setup module 25, advertisement acquisition module 26 and advertisement delivery module 27, wherein：
Receiving module 21 is used to receive the request for sending advertisement to all users of viewing Web TV current channel, and the IP address of all users of viewing Web TV current channel is obtained from request, and the IP address of user is exported to the first modular converter 22；
First modular converter 22 is for being corresponding line identification by the IP address conversion of the user of reception and exporting to judge module 23；
Judge module 23 is used to judge whether the corresponding user of line identification that the first modular converter 22 is obtained allows to provide identification information, and will determine that result is exported to the second modular converter 24；
Second modular converter 24 is used to, when the corresponding user of line identification allows to provide identification information, line identification is converted into the corresponding ID of line identification；
Second modular converter 24 is used to, when user allows to provide identification information, line identification is converted into corresponding ID, the prompting that user requires anonymous is returned when user does not allow to provide identification information.
Setup module 25 is used for corresponding relation and the preservation for previously generating line identification and ID；
Setup module 25 previously generates corresponding relation and the preservation of line identification and ID, so that the second modular converter 24 is used in conversion.
Advertisement acquisition module 26, for the ID obtained according to the second modular converter 24, the advertisement for needing all users to viewing Web TV current channel to send is obtained from Advertisement Server；
When needing the user to Web TV current channel to send advertisement, advertisement acquisition module 26 obtains the advertisement for needing all users to viewing Web TV current channel to send according to the ID being converted to from Advertisement Server.Advertisement acquisition module 26 can receive different advertisements by multiple multicasts.
Advertisement delivery module 27, for the advertisement sent to all users of viewing Web TV current channel the need for the advertisement acquisition module 26 to be sent into Web TV end.
Advertisement delivery module 27 is according to the corresponding relation for watching user, advertisement and normal program being pre-configured with, it is determined that the advertisement that each user's correspondence is sent, when output port exports advertisement video, by purpose IP address, purpose MAC and the check field of the multicast message that switches corresponding advertisement to the purpose IP address of corresponding currently viewing normal program, purpose MAC and check field, realize to Web TV end and send the advertisement from advertisement acquisition module 26.
Referring to Fig. 7, the embodiment of the application Advertisement Server one includes the first receiving module 31, the second receiving module 32, feature acquisition module 33, advertisement acquisition module 34 and advertisement delivery module 35, wherein：
First receiving module 31 is used to receive the request that advertisement is sent to user from client-server, and request at least includes the IP address of user, and the IP address of user is exported to access device；
First receiving module 31 receives the request for needing that advertisement is sent to user, and the IP address of user is obtained from request, and the IP address of user is exported to access device.
Second receiving module 32 is used for when user allows to provide identification information, reception ID according to obtained from the IP address conversion of user from access device, and ID is exported to feature acquisition module 33 and client-server；Or for when user does not allow to provide identification information, receiving the prompting that the user from access device requires anonymous, and user is required that anonymous prompting is exported to advertisement acquisition module 34 and client-server；
Second receiving module 32 is used for ID obtained from receiving the IP address conversion according to user from access device or receives the prompting that user requires anonymous.On the other hand, the second receiving module 32 is additionally operable to receive all users to viewing Web TV current channel that Web TV sent by access device and sends the request of advertisement, and obtains from request the ID of all users.And export the ID of acquisition to feature acquisition module 33.
Feature acquisition module 33 is used to utilize ID, obtains user characteristics from user characteristic data platform, and user characteristics is exported to advertisement acquisition module 34；
Feature acquisition module 33 obtains user characteristics according to ID from user characteristic data platform, and the user characteristics of acquisition is exported to advertisement acquisition module 34.
Advertisement acquisition module 34 is according to user characteristics or the user from the second receiving module 32 requires anonymous prompting, the advertisement for needing to send to user is obtained from want advertisement platform, and export to advertisement delivery module 35；
Advertisement acquisition module 34 is according to user characteristics or requires anonymous User ID, the advertisement for needing to send to user is obtained from want advertisement platform, and the advertisement of acquisition is exported to advertisement delivery module 35.
Advertisement delivery module 35 is used to the advertisement for needing to send to user being sent to client-server.
Advertisement delivery module 35 will receive the advertisement sent to user the need for the advertisement acquisition module 34 and be sent to client-server.Advertisement delivery module 35 can export the advertisement of reception to access device, and client-server is sent the advertisements to by access device.
Referring to Fig. 8, another embodiment of the application Advertisement Server includes the first receiving module 41, the second receiving module 42, feature acquisition module 43, advertisement acquisition module 44, advertisement delivery module 45, the first logging modle 46 and the second logging modle 47, wherein：
First receiving module 41 is used to receive the request for needing to send advertisement to user, and the IP address of user is obtained from request, and the IP address of user is exported to access device；
Second receiving module 42 is used for ID obtained from receiving the IP address conversion according to user from access device or receives the prompting that user requires anonymous.Or the request that advertisement is sent to Web TV end is received, the ID of all-network television-viewing user is obtained from request.And export the ID of acquisition to feature acquisition module 43；
Feature acquisition module 43 is used to obtain user characteristics from user characteristic data platform according to ID, and the user characteristics of acquisition is exported to advertisement acquisition module 44；
Advertisement acquisition module 44 is used for according to user characteristics or requires anonymous User ID, the advertisement for needing to send to user is obtained from want advertisement platform, and the advertisement of acquisition is exported to advertisement delivery module 45；
Advertisement delivery module 45 is used to that the advertisement sent to user the need for the advertisement acquisition module 44 will to be received and is sent to client-server；
First logging modle 46 is used for the second receiving module 42 of record and receives the number of times from access device ID according to obtained from the IP address conversion of user；
First logging modle 46 records and preserved the number of times that ID is obtained by IP address conversion, can be used as the foundation collected the charges to acquisition request ID side.
Second logging modle 47 is used for the number of times for recording the advertisement that advertisement acquisition module 44 needs to send to user from the acquisition of want advertisement platform；
Second logging modle 47 record obtains the number of times of advertisement, can be used as the foundation to advertisement manufacturer cell-phone fee.
Referring to Fig. 9, the embodiment of the application client-server one includes：Sending module 51 and receiving module 52, wherein：
Sending module 51 is used to send the request for obtaining ID, and request at least includes the IP address of user, the IP address of user is exported to receiving module 52；
Sending module 51 sends the request for obtaining ID, and the IP address of user is at least included in request, the IP address of user is exported to access device.
When needing to send advertisement to user, sending module 51 sends the request of advertisement specifically for sending to user.When there is no the ID of relative users in client-server, then the request for obtaining ID and sending advertisement to user is sent together；As the ID for there are relative users in client-server, then the ID of user is sent together with the request of advertisement is sent to user.
For needing to during network television user transmission advertisement, sending module 51 is sent to access device specifically for Web TV current channel to be entered to the notice of time spot, the request that all users to viewing Web TV current channel send advertisement is sent to by Advertisement Server by access device, request includes the IP address or all IDs of all users.
Receiving module 52 be used for receive from access device according to obtained from the IP address conversion of user ID.
Receiving module 52 receives access device ID according to obtained from the IP address conversion of user.
Receiving module 52 is additionally operable to receive the advertisement for needing to send to user.When user allows to provide user's id information, receiving module 52 is received obtained according to ID the need for the advertisement that is sent to user；When user does not allow to provide identification information, receiving module 52 receives the advertisement for needing to send to anonymous.
Referring to Fig. 10, the application advertisement delivery system includes：Processor 61 and the receiver 62 and transmitter 63 electrically connected respectively with processor 61, wherein：
Receiver 62 is used to receive the request for sending advertisement to user, and request comprises at least the IP address of user, by request output to processor 61；
Processor 61 is used to, when user allows to provide identity, change using IP address and obtain ID, and the advertisement for needing to send to user is obtained according to ID, and advertisement and/or ID are exported to transmitter 63；
Transmitter 63 is used to advertisement and/or ID being sent to the third party device for sending request.
Pass through the elaboration of above-mentioned embodiment, it is appreciated that, it is different from prior art, the embodiment that the application obtains the method for ID passes through line identification and the corresponding relation of ID, in the case where user allows to provide ID, by line identification by the IP address conversion of user be corresponding ID, ID is just acquired only in the case of mandate.In addition, because ID has uniqueness, can be by the way that multiple line identifications be mapped as into same ID, so, when user uses multiple terminal devices, even if same user has multiple IP address, it can also be changed by line identification and obtain unique ID, so as to realize that the ID obtained on a certain terminal device can be used for the other-end equipment of same user.
On the other hand, it is different from the situation of prior art, the IP address that the embodiment of the application advertisement placement method passes through user, ID is obtained when user allows and provides identification information, advertisement producer can be according to ID and then acquisition user characteristics, to determine whether to send advertisement to active user, so as to realize that the advertisement accurately under user's authorization conditions is delivered.It can be seen that, the application advertisement placement method embodiment can be set independent of browser, and the accurate dispensing of advertisement is realized in the case of can also not authorized by Cookie tracer techniques based on user.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, it can realize by another way.For example, device embodiments described above are only schematical, for example, the division of the module or unit, it is only a kind of division of logic function, there can be other dividing mode when actually realizing, such as multiple units or component can combine or be desirably integrated into another system, or some features can be ignored, or do not perform.Another, it, by some interfaces, the INDIRECT COUPLING or communication connection of device or unit, can be electrical, machinery or other forms that shown or discussed coupling or direct-coupling or communication connection each other, which can be,.
The functional module illustrated as separating component can be or may not be physically separate, and the part shown as unit can be or may not be physical location, you can with positioned at a place, or can also be distributed on multiple NEs.Some or all of unit therein can be selected to realize the purpose of present embodiment scheme according to the actual needs.
In addition, each functional module in the application each embodiment can be integrated in a processing unit or each functional module is individually physically present, can also two or more functional modules it is integrated in a unit.Above-mentioned integrated unit can both be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
If the integrated unit is realized using in the form of SFU software functional unit and as independent production marketing or in use, can be stored in a computer read/write memory medium.Understood based on such, the part or all or part of the technical scheme that the technical scheme of the application substantially contributes to prior art in other words can be embodied in the form of software product, the computer software product is stored in a storage medium, including some instructions are to cause a computer equipment（Can be personal computer, server, or network equipment etc.）Or processor（processor）Perform all or part of step of each embodiment methods described of the application.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage（ROM, Read-Only
Memory）, random access memory（RAM, Random Access Memory）, magnetic disc or CD etc. are various can be with the medium of store program codes.
It the foregoing is only presently filed embodiment; not thereby the scope of the claims of the application is limited; equivalent structure or equivalent flow conversion that every utilization present specification and accompanying drawing content are made; or other related technical fields are directly or indirectly used in, similarly it is included in the scope of patent protection of the application.
Claims (28)
- A kind of method for obtaining User Identity, it is characterised in that including：The request for obtaining User Identity is received, the request comprises at least the IP address of user;It is corresponding line identification by the IP address conversion of the user；Judge whether the corresponding user of the line identification allows to provide identification information；If the corresponding user of the line identification allows to provide identification information, the line identification is converted into corresponding User Identity, and the User Identity is returned to the equipment for sending the request.
- According to the method described in claim 1, it is characterised in that it is described receive obtain User Identity request the step of before, in addition to：Previously generate corresponding relation and preservation of the line identification with User Identity information.
- According to the method described in claim 1, it is characterised in that if the corresponding user of the line identification does not allow to provide identification information, return to the prompting that the user requires anonymous.
- According to the method described in claim 1, it is characterised in that it is described the step of User Identity to be returned to the equipment for sending the request after, in addition to：Record the number of times of the equipment that User Identity is returned to and sends the request.
- A kind of method for obtaining User Identity, it is characterised in that including：The request for obtaining User Identity information is sent, the request at least includes the IP address of user；Receive the User Identity according to obtained from the IP address conversion of the user.
- Method according to claim 5, it is characterised in that methods described also includes：Receiving does not allow the user for providing User Identity information to require anonymous prompting.
- A kind of advertisement placement method, it is characterised in that including：The request that advertisement is sent to user is received, the request at least includes the IP address of user；Receive the User Identity according to obtained from the IP address conversion of the user；According to the User Identity, obtain the advertisement for needing to send to the user and be sent to client-server.
- Method according to claim 7, it is characterised in that methods described also includes：The prompting that user requires anonymous is received, and receives the advertisement producer won that bids and requires the advertisement that anonymous is sent to described, the advertisement is sent to client-server.
- Method according to claim 7, it is characterised in that described according to the User Identity, obtains the advertisement for needing to send to the user and includes the step of being sent to client-server：User characteristics is obtained according to the User Identity, further according to the user characteristics, the advertisement that the advertisement producer won that bids sends to the user is obtained, and the advertisement is sent to client-server.
- Method according to claim 7, it is characterised in that the reception according to obtained from the IP address conversion of the user the step of User Identity after, in addition to：Record the number of times for successfully obtaining the User Identity and be stored in the number of times locally.
- Method according to claim 7, it is characterised in that described according to User Identity, after the step of obtaining the advertisement for needing to send to the user and be sent to client-server, in addition to：Record sends the number of times of advertisement and is stored in the number of times locally.
- Method according to claim 7, it is characterised in that the reception to user send advertisement request the step of be：Receive the request that advertisement is sent to all users of currently viewing channels of network TV.
- Method according to claim 12, it is characterised in that described according to the User Identity, obtains the advertisement for needing to send to the user and includes the step of being sent to client-server：According to the User Identity, user characteristics is obtained, the advertisement sent the need for being obtained according to the user characteristics to all users of the currently viewing channels of network TV is received；According to the advertisement of the channels of network TV of configuration, normal program and the corresponding relation for watching User Identity, it is determined that needing the advertisement sent to each user；To carry the multicast message of the advertisement for needing to send to each user purpose IP address, purpose Media Access Control Address and check field switch to currently viewing normal program multicast message IP address, multicast media access control address and check field, the advertisement for needing all users transmission to currently viewing channels of network TV is respectively sent to corresponding user.
- A kind of access device, it is characterised in that the access device includes receiving module, the first modular converter, judge module and the second modular converter, wherein：The receiving module is used for the IP address for receiving user, and the IP address of the user is exported to first modular converter；It is corresponding line identification that first modular converter, which is used for the IP address conversion of the user from the receiving module, and the line identification is exported to the judge module；The judge module is used to judge whether the corresponding user of the line identification that first modular converter is obtained allows to provide identification information, and will determine that result is exported to second modular converter；Second modular converter is used to, when the corresponding user of the line identification allows to provide identification information, the line identification is converted into the corresponding User Identity of line identification.
- Equipment according to claim 14, it is characterised in that the equipment also includes：Setup module, corresponding relation and preservation for previously generating line identification and User Identity.
- Equipment according to claim 14, it is characterized in that, the receiving module sends the request of advertisement specifically for receiving to all users of viewing Web TV current channel, the IP address of all users of viewing Web TV current channel is obtained from the request, and the IP address of the user is exported to first modular converter.
- Equipment according to claim 16, it is characterized in that, the equipment also includes advertisement acquisition module, and for the User Identity obtained according to second modular converter, the advertisement for needing all users to the viewing Web TV current channel to send is obtained from Advertisement Server.
- Equipment according to claim 17, it is characterised in that the equipment also includes advertisement delivery module, the advertisement for all users of the needs from the advertisement acquisition module to viewing Web TV current channel to be sent is sent to Web TV end.
- Equipment according to claim 18, it is characterized in that, the advertisement delivery module is specifically for according to the corresponding viewing user of channels of network TV, advertisement and the corresponding relation of normal program, it is determined that each user is to the advertisement in requisition for transmission, pass through the purpose IP address of the multicast message by the advertisement for needing to send to each user is carried, purpose Media Access Control Address and check field switch to the IP address of the multicast message of currently viewing normal program, multicast media access control address and check field, to send the advertisement from the advertisement acquisition module to Web TV end.
- A kind of Advertisement Server, it is characterised in that the server includes the first receiving module, the second receiving module, feature acquisition module, advertisement acquisition module and advertisement delivery module, wherein：First receiving module is used to receive the request that advertisement is sent to user from client-server, and the request at least includes the IP address of user, and the IP address of the user is exported to access device；Second receiving module is used for when user allows to provide identification information, reception User Identity according to obtained from the IP address conversion of user from the access device, and the User Identity is exported to the feature acquisition module and client-server；Or for when user does not allow to provide identification information, receiving the prompting that the user from the access device requires anonymous, and the user is required that anonymous prompting is exported to the advertisement acquisition module and client-server；The feature acquisition module is used to utilize the User Identity, obtains user characteristics from user characteristic data platform, and the user characteristics is exported to the advertisement acquisition module；The advertisement acquisition module is according to the user characteristics or the user from second receiving module requires anonymous prompting, the advertisement for needing to send to the user is obtained from the want advertisement platform, and export to the advertisement delivery module；The advertisement delivery module is used to the advertisement for needing to send to user being sent to client-server.
- Server according to claim 20, it is characterised in that the server also includes the first logging modle, the number of times from access device User Identity according to obtained from the IP address conversion of user is received for recording second receiving module.
- Server according to claim 20, it is characterised in that the server also includes the second logging modle, the number of times for recording the advertisement that the advertisement acquisition module needs to send to the user from the acquisition of the want advertisement platform.
- Server according to claim 20, it is characterised in that first receiving module sends the request of advertisement specifically for receiving to all users of viewing Web TV current channel.
- Server according to claim 23, it is characterized in that, the advertisement acquisition module specifically for being obtained from the want advertisement platform the need for the advertisement that is sent to all users of viewing Web TV current channel, and the advertisement is exported to the advertisement delivery module；The advertisement delivery module is specifically for the advertisement is exported to access device, so that the access device exports the advertisement to client-server.
- A kind of client-server, it is characterised in that including sending module and receiving module, wherein：The sending module is used to send the request for obtaining User Identity, and the request at least includes the IP address of user, the IP address of the user is exported to access device；The receiving module is used to receive the User Identity according to obtained from the IP address conversion of the user from access device.
- Client-server according to claim 25, it is characterised in that the sending module is additionally operable to send the request that advertisement is sent to user, the request includes the IP address or ID of user；The receiving module is additionally operable to receive the advertisement and output for needing to send to the user.
- Server according to claim 26, it is characterized in that, the sending module is sent to access device specifically for Web TV current channel to be entered to the notice of time spot, the request that all users to viewing Web TV current channel send advertisement is sent to by the Advertisement Server by the access device, the request includes the IP address or all IDs of all users.
- A kind of advertisement delivery system, including processor and the receiver and transmitter that are electrically connected respectively with processor, wherein：The receiver is used to receive the request for sending advertisement to user, and the request comprises at least the IP address of user, by the request output to the processor；The processor is used for when user allows to provide identity, the User Identity obtained from IP address conversion, and the advertisement for needing to send to the user is obtained according to the User Identity, the advertisement and/or User Identity are exported to the transmitter；The transmitter is used to the advertisement and/or User Identity being sent to the third party device for sending request.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2012/085856 WO2014085986A1 (en) | 2012-12-04 | 2012-12-04 | Method for obtaining user identity identifier, advertisement delivery method, apparatus and system |
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| Publication Number | Publication Date |
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| CN104040968A true CN104040968A (en) | 2014-09-10 |
| CN104040968B CN104040968B (en) | 2017-06-20 |
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| CN201280002987.XA Active CN104040968B (en) | 2012-12-04 | 2012-12-04 | Obtain method, advertisement placement method and device and the system of User Identity |
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| WO (1) | WO2014085986A1 (en) |
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| CN112862544B (en) * | 2021-03-15 | 2024-05-28 | 重庆度小满优扬科技有限公司 | Object information acquisition method, device and storage medium |
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| WO2014085986A1 (en) | 2014-06-12 |
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