CN103631863B

CN103631863B - It is a kind of for determining presentation information between similarity information method and apparatus

Info

Publication number: CN103631863B
Application number: CN201310533369.4A
Authority: CN
Inventors: 王江; 李清; 刘文龙; 黄启友
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2013-10-31
Filing date: 2013-10-31
Publication date: 2017-06-23
Anticipated expiration: 2033-10-31
Also published as: CN103631863A

Abstract

It is an object of the invention to provide it is a kind of for determining presentation information between similarity information method and apparatus.Processing equipment passes through to obtain the first presentation information and one or more second presentation information that information corresponds to identical object-type information is presented with described first, the first presentation relevant information according to corresponding to the first presentation information, the second presentation relevant information with reference to corresponding to the second presentation information, determines the similarity information that the first presentation information is presented information with described second.Compared with prior art, the present invention is by way of there is provided the similarity information between a kind of calculating presentation information, referred to accordingly for user provides when presentation information is provided, supported and improved, and then information presentation efficiency and the resource utilization of user can be improved, reduce the redundancy in presentation information, the quality of presentation information is improve, so as to the source of screen utilization rate that improve user is presented effect with information, Consumer's Experience is improved.

Description

It is a kind of for determining presentation information between similarity information method and apparatus

Technical field

The present invention relates to internet arena, more particularly to it is a kind of for determining presentation information between similarity information technology.

Background technology

Currently, it is more next as the development and the Internet, applications of Internet technology are to user learning, work and the infiltration lived Presentation information is presented to the corresponding network user by more user's selections via network, so as to obtain information higher present Efficiency and resource utilization, while also improving the information acquisition efficiency and resource utilization of the network user.However, due to interconnection Magnanimity present on net is presented information, for wishing to be provided via network the user of presentation information, it is difficult to quick effective The presentation information to itself be analyzed, optimal information is reached in substantial amounts of presentation information effect is presented；Simultaneously as It is similar each other between increasing presentation information, substantial amounts of redundancy is generated for the network user, also have impact on network The information acquisition efficiency of user.

The content of the invention

It is an object of the invention to provide it is a kind of for determining presentation information between similarity information method and apparatus.

According to an aspect of the invention, there is provided it is a kind of for determining presentation information between similarity information method, its In, the method is comprised the following steps：

A obtains first and information is presented；

B is obtained and one or more corresponding second presentation information of information is presented with described first, wherein, described second is in Existing information is presented information and corresponds to identical object-type information with described first；

First presentation relevant informations of the c according to corresponding to the first presentation information, information institute is presented with reference to described second Corresponding second is presented relevant information, determines the similarity information that the first presentation information is presented information with described second.

According to another aspect of the present invention, additionally provide it is a kind of for determining presentation information between the treatment of similarity information set It is standby, wherein, the equipment includes：

First acquisition device, information is presented for obtaining first；

Second acquisition device, for obtaining one or more second presentation letters corresponding with the first presentation information Breath, wherein, described second is presented information is presented information corresponding to identical object-type information with described first；

Determining device, for the first presentation relevant information according to corresponding to the first presentation information, with reference to described the The second presentation relevant information corresponding to two presentation information, determines the phase that the first presentation information is presented information with described second Like degree information.

Compared with prior art, the present invention is corresponding by obtaining the first presentation information and information being presented with described first One or more second present information, wherein, it is described second present information with described first present information correspond to identical Object-type information, then according to corresponding to the first presentation information first presentation relevant information, be in reference to described second The second presentation relevant information corresponding to existing information, determines the similarity that the first presentation information is presented information with described second Information；So as to provide a kind of mode of the similarity information for calculating the first presentation information and the described second presentation information, Referred to accordingly for user provides when presentation information is provided, supported and improved, and then the information presentation of user can be improved and imitated Rate and resource utilization, reduce the redundancy in presentation information, improve the quality of presentation information, so as to improve user Source of screen utilization rate and information effect is presented, improve Consumer's Experience.

And, the present invention can also according to corresponding to multiple candidate's presentation information user keyword relational information, to institute Stating candidate's presentation information carries out clustering processing, and information clusters are presented to obtain one or more, wherein, the presentation information cluster Information is presented including candidate described at least one, object information and the presentation are presented according to candidate in the presentation information cluster The corresponding relation of the object-type information corresponding to information cluster, sets up or updates presentation information and closed with the mapping of object type System, then can be presented information according to described first, and combine the mapping relations of the presentation information and object type, obtain with Corresponding one or more of the object-type information second are presented information, wherein, described second is presented information with described the One is presented information corresponds to identical object-type information；So as to by reflecting according to the presentation information first set up and object type Relation is penetrated, the object-type information to the described first presentation information is determined, and obtained and the described first presentation type information Corresponding to same object-type information second is presented information, improves presentation information accurate with the mapping relations of object type Property, also improve and obtain the described second efficiency and accuracy that information is presented, so as to improve the accurate of the similarity information Property.

And, the present invention can also be according to the keyword relational information of the user corresponding to the first presentation information, really Fixed one or more candidate target type informations corresponding with the user, according to the candidate target type information, it is determined that The corresponding object-type information of information is presented with described first, then the object class according to corresponding to the first presentation information Type information, obtains and one or more corresponding second presentation information of information is presented with described first, wherein, described second is presented Information is presented information and corresponds to the object-type information with described first；It is achieved thereby that the right of information is presented to first in real time As type information is determined, and then one or more second presentation information corresponding with the described first presentation information are obtained, The flexibility for the treatment of effeciency and system treatment is improve, is also improved and is obtained the described second efficiency and accuracy that information is presented, So as to improve the accuracy of the similarity information.

And, when the keyword relational information includes one or more keywords of the user, the present invention may be used also With the keyword of the user according to corresponding to the first presentation information, it is determined that one corresponding with the user or many Individual candidate first is presented information, and information is presented according to the candidate first, it is determined that it is corresponding that information is presented with the candidate first Candidate second present information, wherein, the presentation page corresponding to the candidate the second presentation information is in the candidate first The presentation page corresponding to existing information is associated, and information is presented according to the candidate first, with reference to candidate second present information with And the references object type information corresponding to the second presentation of candidate information, it is determined that one corresponding with the user or many Individual candidate target type information；So as to improve the correlation that information is presented with the candidate first for candidate's the second presentation information, And then the accuracy of candidate target type information is improve, so as to improve the accuracy of the similarity information.

And, the present invention can also be presented information according to described first, with reference to the similarity information, determine described first One or more of user corresponding to presentation information are presented information；Further, information, knot can also be presented according to described first Close the similarity information and the configuration relevant information with the user corresponding to the first presentation information, it is determined that with the user One or more corresponding are presented information；So as to according to the similarity information, be that the user is providing presentation letter Corresponding reference is provided during breath, is supported and is improved, improve the quality of the presentation information, and then the information of user can be improved Efficiency and resource utilization is presented, the redundancy in presentation information is reduced, so as to the source of screen that improve user is utilized Rate is presented effect with information, improves Consumer's Experience.

And, the present invention can also be optimized according to the similarity information, the Query Result information to inquiring about user, The redundancy in the Query Result of inquiry user is reduced, the source of screen utilization rate and information that improve user are presented effect Really, Consumer's Experience is improved.

Brief description of the drawings

By the detailed description made to non-limiting example made with reference to the following drawings of reading, it is of the invention other Feature, objects and advantages will become more apparent upon：

Fig. 1 show according to one aspect of the invention it is a kind of for determining presentation information between similarity information processing equipment Schematic diagram；

Fig. 2 show in accordance with a preferred embodiment of the present invention a kind of for determining presentation information between similarity information place Reason equipment schematic diagram；

Fig. 3 show according to a further aspect of the present invention it is a kind of in it is determined that between presentation information similarity information method flow Figure；

Fig. 4 show in accordance with a preferred embodiment of the present invention it is a kind of in it is determined that between presentation information similarity information method Flow chart.

Same or analogous reference represents same or analogous part in accompanying drawing.

Specific embodiment

The present invention is described in further detail below in conjunction with the accompanying drawings.

Fig. 1 show according to one aspect of the invention it is a kind of for determining presentation information between similarity information processing equipment Schematic diagram；Wherein, the processing equipment includes the first acquisition device 1, the second acquisition device 2, determining device 3.Specifically, first Acquisition device 1 obtains first and information is presented；Second acquisition device 2 obtains or many corresponding with the first presentation information Individual second is presented information, wherein, described second is presented information is presented information corresponding to identical object type letter with described first Breath；First presentation relevant information of the determining device 3 according to corresponding to the first presentation information, information is presented with reference to described second The second corresponding presentation relevant information, determines the similarity information that the first presentation information is presented information with described second.

Here, processing equipment includes but is not limited to the network equipment, user equipment or the network equipment and user equipment passes through net Network is integrated constituted equipment.Wherein, the network equipment its include but is not limited to computer, network host, single network The cloud that server, multiple webserver collection or multiple servers are constituted；Here, cloud is by based on cloud computing（Cloud Computing）A large amount of computers or the webserver constitute, wherein, cloud computing is one kind of Distributed Calculation, by a group pine Dissipate a virtual supercomputer of the computer collection composition of coupling.The user equipment its include but is not limited to any one can With the electronic product that user carries out man-machine interaction by keyboard, remote control, touch pad or voice-operated device, such as computer, intelligence Mobile phone, PDA, game machine or IPTV etc..The network includes but is not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN Network, wireless self-organization network（Ad Hoc networks）Deng.Those skilled in the art will be understood that other processing equipments are equally fitted For the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference herein.

It is constant work between above-mentioned each device, here, it will be understood by those skilled in the art that on " lasting " refer to State each device carries out the acquisition of the first presentation information, the second presentation according to setting or real-time adjustment mode of operation requirement respectively The acquisition of information, determination of similarity information etc., until processing equipment stops obtaining the first presentation information.

First acquisition device 1 obtains first and information is presented.

Specifically, first acquisition device 1 is by based on various communication protocol (Communications Protocol), by Various types of data coffret, with one or more databases for storing or providing the first presentation information Or other third party devices interact, to obtain the first presentation information.

Here, the first presentation information includes but is not limited to the information to be presented that user is not yet presented to the network user, Or information of presentation on the internet etc. has been presented.

Wherein, if the first presentation information is the information to be presented for being not yet presented to the network user, described first obtains Taking device 1 can interact with the user or third party device that provide the first presentation information, be presented with obtaining described first Information；If the first presentation information is presented presentation information on the internet, first acquisition device 1 can be with With provide it is described first presentation information third party device interact, with obtain it is described first present letter, or can by The mode such as search, inquiry on network, to obtain the first presentation information for having presented on the internet.

Here, " communication protocol " includes the transportation protocol of compunication, such as TCP/IP, UDP, FTP, ICMP, NetBEUI Deng, or be present in the other forms communication in computer, such as communication or operation between OOP the inside object Message transmission protocol in system between distinct program or computer disparate modules.

Second acquisition device 2 obtains one or more second presentation information corresponding with the first presentation information, its In, described second is presented information is presented information corresponding to identical object-type information with described first.

Specifically, the first presentation letter of second acquisition device 2 according to acquired in first acquisition device 1 Breath, can be by being directly analyzed extraction, to obtain corresponding to the first presentation information to the first presentation information Object-type information, for example, second acquisition device 2 can be carried by the keyword in the first presentation information Take, according to keyword and the corresponding relation of the object-type information, determine the described first object-type information that information is presented； Or, second acquisition device 2 can be presented the corresponding object-type information relation of information with storing described first Database third party device is interacted, and the described first object-type information that information is presented is obtained to inquire about.

Here, the object-type information includes but is not limited to represent classification, content class corresponding to the presentation information The information such as not；The object-type information can be carried out really as the keyword corresponding to the presentation information, triggering keyword etc. It is fixed；Here, the triggering keyword is when user searches for or have accessed the keyword, then system can select to represent right for it The presentation information answered, the triggering keyword can be with identical or different with the keyword.

For example, when the keyword of presentation information is " fresh flower ", the triggering keyword can be " fresh flower " and/or " wedding Gift " etc..And the object-type information corresponding to the presentation information can be then " flowers " or " wedding celebration " etc..

Then, second acquisition device 2 is presented the object-type information of information by determining other in real time, then basis It is described first present information object-type information, selection with described first present information object-type information identical other Presentation information is used as the first object-type information that information is presented；Or second acquisition device 2 is presented according to described first The object-type information of information, by directly with the database phase for storing the presentation information and object-type information mapping relations Interaction, other presentation information that the corresponding same object-type information of information is presented with described first are presented as described second Information, so as to obtain one or more second presentation information corresponding with the first presentation information.

First presentation relevant information of the determining device 3 according to corresponding to the first presentation information, be in reference to described second The second presentation relevant information corresponding to existing information, determines the similarity that the first presentation information is presented information with described second Information.

Specifically, the determining device 3 according to acquired in first acquisition device 1 it is described first present information and Acquired in second acquisition device 2 described second is presented information, by directly extracting the presentation phase in the presentation information The mode of pass information（Content, keyword such as to the presentation information, web page address are analyzed）, it is in described to obtain The corresponding presentation relevant information of existing information；Or the determining device 3 by other can provide the presentation it is related letter The database or third party device of breath interact, to obtain the presentation relevant information corresponding with the presentation information.

Then, the determining device 3 is distinguished by by the first presentation relevant information corresponding to the first presentation information Compared with the second presentation relevant information corresponding to one or more of second presentation information, to determine that described first is presented The similarity information that information is presented information with described second.

Preferably, the presentation relevant information includes following at least any one：

Triggering keyword corresponding to the-presentation information；Here, the triggering keyword is when user searches for or visits When having asked the keyword, then system can select to represent corresponding presentation information, the triggering keyword and the keyword for it Can be with identical or different, for example, when the keyword of presentation information is " fresh flower ", the triggering keyword can be " fresh flower " And/or " wedding " etc.；

Resource allocation information corresponding to the-presentation information；Here, the resource allocation information include but is not limited to The corresponding presentation number of times configuration of the presentation information, priority configuration, position of appearing configuration, Network resource allocation（Such as bandwidth Configuration）Deng；

Presentation time related information corresponding to the-presentation information；Here, it is described presentation time related information include but It is not limited to that time point is presented, the time period is presented（If daily A is when B, annual certain moon etc.）, present time span（Such as one is in The single of existing information is presented duration）Deng；

Presentation target object information corresponding to the-presentation information；Here, it is described presentation target object information include but The information such as targeted customer, targeted sites, the objective area being not limited to corresponding to the presentation information；

Clicking rate relevant information corresponding to the-presentation information；Here, the clicking rate relevant information includes but does not limit Clicking rate, page browsing amount estimated in the presentation information etc., or with actually generating corresponding to the presentation information Clicking rate, page browsing amount etc..

Here, those skilled in the art will be understood that the presentation relevant information can both correspond to described first and phase is presented First presentation relevant information of pass information, it is also possible to which correspondence described second is presented the second presentation relevant information of relevant information；Institute Stating the first presentation relevant information can include one or more presented in relevant information, and described second is presented relevant information One or more in the presentation relevant information can be included.

So as to the determining device 3 is distinguished by by the first presentation relevant information corresponding to the first presentation information Compared with the second presentation relevant information corresponding to one or more of second presentation information, for example, set according to system default Put or the similarity of user's setting determines standard, select described first relevant information and described second is presented and relevant information is presented Comprising one or more content be respectively compared, by way of weighted calculation, it is determined that determine it is described first present letter Cease the similarity information that information is presented with described second.

Preferably, the processing equipment also includes device is presented（It is not shown）, wherein, the presentation device is according to described the One is presented information, with reference to the similarity information, determines one or more presentations of user corresponding to the first presentation information Information.

Specifically, when the first presentation information is not yet presented to the information to be presented of the network user including user, institute State and device is presented by the similarity information that information is presented with described second according to the first presentation information, be in based on predetermined Existing rule, determines one or more presentation information of user corresponding to the first presentation information.For example, being according to described first Existing information and one or more the described second similarity informations for being presented information, it is determined whether will the described first presentation information as The user finally be presented to the presentation information of the network user.

Here, those skilled in the art will be understood that one or more corresponding with the first presentation information second Presentation information includes but is not limited to user and is not yet presented to the information to be presented of the network user, or has presented on the internet The information of presentation etc..

If for example, it is described first present information with it is one or more of it is described second present information similarity it is higher, Information deletion then is presented by described first or is improved（Including but not limited to the content improvement that information is presented to first And/or corresponding resource is improved）, so as to realize the first presentation information with the current difference that information is presented；

Or, if for example, described first is presented the similarity that information is presented information with one or more of described second It is higher, then the first presentation information information similar to other is integrated, in the same area of the page（Such as it is separately provided The presentation information higher to represent multiple similarities such as a certain region or pop-up window）Represented；Or, for the ease of user Identification, similar presentation information is represented etc. simultaneously in the same page.

It is highly preferred that it is described presentation device can according to described first present information, with reference to the similarity information and with The configuration relevant information of the user corresponding to the first presentation information, it is determined that one or more corresponding with the user are in Existing information.

Specifically, when the first presentation information is not yet presented to the information to be presented of the network user including user, institute State and device is presented by information is presented with described second according to the first presentation information similarity information, and combine described the The configuration relevant information of the user corresponding to one presentation information, based on predetermined presentation rule, determines the first presentation information One or more of corresponding user are presented information.

Wherein, the configuration relevant information includes but is not limited to the resource distribution letter corresponding with the first presentation information Breath or the account configuration information corresponding with the user；Here, the resource allocation information or the account configuration information Including but not limited to as number of times configuration, priority configuration, position of appearing configuration, Network resource allocation, time configuration information is presented Deng.

For example, the similarity that the first presentation information is presented information with described second as described is very high, but described first is presented The configuration relevant information of information is different from the configuration relevant information that described second is presented information, then still retain described first and present Relevant information, first relevant information is represented according to the configuration relevant information.Further, can also be according to institute Configuration relevant information is stated, determine the first presentation information represents position etc..

Preferably, the processing equipment also includes result acquisition device（It is not shown）, preferred embodiment（It is not shown）, provide dress Put（It is not shown）；Wherein, the result acquisition device obtains or many corresponding with the search sequence information of inquiry user Individual Query Result information；First acquisition device 1 determines that the first presentation is believed according to one or more of Query Result information Breath；Second acquisition device 2 according to described first present information, in one or more of Query Result information determine with Described first is presented corresponding one or more of information second is presented information, wherein, described second is presented information with described the One is presented information corresponds to identical object-type information；The preferred embodiment is presented information and described second according to described first The similarity information of presentation information, determines relative with the search sequence information in one or more of Query Result information One or more the preferred Query Result information answered；The offer device is by one or more of preferred Query Result information At least one is supplied to the inquiry user.

Specifically, the result acquisition device is by various communication protocols（Communications Protocol）, pass through Various types of data coffret, sets with one or more databases or other third parties for storing or providing the Query Result information It is standby to interact, with one or more corresponding Query Result information of the search sequence information for obtaining with inquire about user；Or, institute Result acquisition device is stated to be interacted by with the inquiry user, to obtain the search sequence information of the inquiry user, according to The information such as the keyword in the search sequence information are scanned for, and one or more Query Result information are obtained to inquire about.

Wherein, the Query Result information includes but is not limited to traditional Search Results, the first presentation information or its combination.

First acquisition device 1 according to one or more of Query Result information, by based on the screening being scheduled to Strategy（Such as specify first Query Result information）, or the mode based on user's selection, by the Query Result information Some as described first present information；Or first acquisition device 1 is by the multiple Query Result information points Information is not presented as described first.

The first presentation information of second acquisition device 2 according to acquired in first acquisition device 1, by inciting somebody to action Other Query Results in the Query Result information are presented the second corresponding presentation information of information as with described first, or Person screens to the Query Result information, for example, only have together when described other Query Results are presented information with described first The keyword of sample or during in the same presentation page, just will described other Query Results it is relative as with described first information being presented Second presentation information answered etc..

Here, described second is presented information with the described first presentation information corresponding to identical object-type information.

Here, the described first method that information or the object-type information corresponding to the second presentation information is presented is obtained, with The correlation method of the second acquisition device 2 is same or similar described in Fig. 1, therefore will not be repeated here, and wraps by reference It is contained in this.

The preferred embodiment interacts by with the determining device 3, described determined by the determining device 3 to obtain First is presented the similarity information that information is presented information with described second, then according to the similarity information, by based on pre- Fixed screening strategy, determines corresponding with the search sequence information in one or more of Query Result information Or multiple preferably Query Result information.

If for example, it is described first present information with it is one or more of it is described second present information similarity it is higher, Then the first presentation information or the multiple second presentation information similar to its are deleted or improved（Including but do not limit Improved in the content improvement and/or corresponding resource that information/the second presentation information is presented to first）, so as to realize many Difference between individual presentation information；Then, by improvement after it is described first present information and described second present information, and and its He is not presented other Query Result information of information as the preferred Query Result information as described second.

Or, if for example, described first is presented the similarity that information is presented information with one or more of described second It is higher, then the first presentation information information similar to other is integrated, in the same area of the page（Such as it is separately provided The presentation information higher to represent multiple similarities such as a certain region or pop-up window）Represented；Or, for the ease of user Identification, similar presentation information is represented etc. simultaneously in the same page；Then other letter is not presented into as described second Other Query Result information of breath, and the first presentation information after treatment with multiple second presentation information as described excellent Select Query Result information.

The offer device is according to various communication protocols（Communications Protocol）, passed by Various types of data Defeated interface, using the mode for directly providing or by other third party devices, according to the setting of the inquiry user（As inquired about Fruiting quantities setting etc.）The inquiry user is supplied to by one or more of preferred Query Result information at least one, Or according to information such as the screen sizes for inquiring about user, for example, the Query Result that need to be provided is determined according to screen size information Quantity etc., is then supplied to the inquiry user by one or more of preferred Query Result information at least one.

Fig. 2 show in accordance with a preferred embodiment of the present invention a kind of for determining presentation information between similarity information place Reason equipment schematic diagram；Wherein, the processing equipment includes the first acquisition device 1 ', the second acquisition device 2 ', determining device 3 ', poly- Class device 4 ', mapping device 5 '.Specifically, the keyword phase of the user according to corresponding to multiple candidate's presentation information of clustering apparatus 4 ' Pass information, information is presented to the candidate carries out clustering processing, and information cluster is presented to obtain one or more, wherein, it is described Information cluster is presented includes that candidate described at least one is presented information；Mapping device 5 ' is according to candidate in the presentation information cluster Object information and the corresponding relation that the object-type information corresponding to information cluster is presented is presented, presentation letter is set up or update The mapping relations of breath and object type；First acquisition device 1 ' obtains first and information is presented；Second acquisition device 2 ' is according to described First is presented information, and the combination presentation information and the mapping relations of object type, obtains and the object-type information phase Corresponding one or more second presentation information, wherein, described second is presented information is presented information corresponding to phase with described first Same object-type information；First presentation relevant information of the determining device 3 ' according to corresponding to the first presentation information, with reference to The second presentation relevant information corresponding to the second presentation information, determines that the first presentation information is presented letter with described second The similarity information of breath.

Wherein, the first acquisition device 1 ' of the processing equipment, determining device 3 ' be identical with corresponding intrument shown in Fig. 1 or base This is identical, therefore here is omitted, and is incorporated herein by reference.

It is constant work between above-mentioned each device, here, it will be understood by those skilled in the art that on " lasting " refer to State each device according to setting or real-time adjustment mode of operation requirement present acquisition, the mapping relations of information cluster respectively Foundation or renewal, first the acquisition of information is presented, second acquisition, determination of similarity information etc. of information is presented, until place Reason equipment stops obtaining the first presentation information.

The keyword relational information of the user according to corresponding to multiple candidate's presentation information of clustering apparatus 4 ', be in the candidate Existing information carries out clustering processing, and information cluster is presented to obtain one or more, wherein, the presentation information cluster is included at least One candidate is presented information.

Specifically, the clustering apparatus 4 ' are by based on various communication protocols (Communications Protocol), leading to Various types of data coffret is crossed, is intersected with the database or other third party devices that store or provide candidate's presentation information Mutually, information is presented to obtain multiple candidates；Then user of the clustering apparatus 4 ' according to corresponding to candidate's presentation information, By directly being interacted with the user, to obtain the keyword relational information of the user, or by obtaining the user Interacted in account, to obtain the keyword relational information of the user.

Wherein, the keyword relational information includes but is not limited to keyword, triggering keyword, keyword configuration information （Such as keyword and its corresponding resource distribution）The webpage corresponding with the keyword and webpage co-occurrence information etc..

Then according to the keyword relational information, information is presented to the candidate is carried out at cluster the clustering apparatus 4 ' Reason, such as, according to multiple same or analogous keywords, be presented the multiple candidates corresponding to the multiple keyword information and gather Class is a presentation information cluster；Here, the presentation information cluster includes that candidate described at least one is presented information, and The presentation information cluster corresponds to candidate and object information is presented.

Mapping device 5 ' is presented object information with the presentation information cluster institute according to candidate in the presentation information cluster The corresponding relation of corresponding object-type information, sets up or updates the mapping relations of presentation information and object type.

Specifically, the mapping device 5 ' is presented object information and the presentation according to candidate in the presentation information cluster The corresponding relation of the object-type information corresponding to information cluster, object is presented by each candidate in the presentation information cluster Information determines mapping relations between the object-type information corresponding to the presentation information cluster, so as to according to the mapping Relation, sets up or updates the mapping relations of presentation information and object type.

For example, information cluster I is presented includes that multiple candidates are presented object information { I₁, I₂, I₃..., I_n, the presentation Information cluster I is corresponded to and object-type information X, then the mapping relations include Deng.

Second acquisition device 2 ' is presented information according to described first, and combines the presentation information with object type Mapping relations, obtain one or more second presentation information corresponding with the object-type information, wherein, described second is in Existing information is presented information and corresponds to identical object-type information with described first.

Specifically, second acquisition device 2 ' according to described first present information, then by with the phase of mapping device 5 ' Interaction, and the mapping relations of the presentation information and object type are combined, obtain the object corresponding to the first presentation information Type information；Then according to the object-type information, other candidates corresponding to the object-type information are obtained and is presented right Image information, and be in as one or more corresponding with the object-type information second using candidate presentation object information Existing information.

For example, second acquisition device 2 ' is presented information by according to described first, for example, described first is presented information It is I₁, then interacted by with mapping device 5 ', to obtain the mapping relations of the presentation information and object type, that is, obtainCorresponding relation；According to the mapping relations, know that the object-type information corresponding to the first presentation information is X, then obtains the presentation information cluster corresponding to the X for information cluster I is presented, so as to know the presentation information cluster I Include that multiple candidates are presented object information { I₁, I₂, I₃..., I_n, then second acquisition device 2 ' will remove I₁Outside Other candidates are presented object information, i.e. { I₂, I₃..., I_nAs one or more corresponding with the object-type information Two are presented information.

Preferably, the processing equipment also includes candidate's determining device（It is not shown）With type determination device（It is not shown）； Specifically, the keyword relational information of user of candidate's determining device according to corresponding to the first presentation information, it is determined that and institute State one or more corresponding candidate target type informations of user；Type determination device is believed according to the candidate target type Breath, it is determined that the corresponding object-type information of information is presented with described first；Second acquisition device 2 ' is according to described first Object-type information corresponding to presentation information, obtains and one or more corresponding second presentations of information is presented with described first Information, wherein, described second is presented information is presented information corresponding to the object-type information with described first.

Specifically, candidate's determining device can interact by with first acquisition device, to obtain described One is presented information；It is then determined that the user corresponding to the first presentation information, and obtain the related letter of the keyword of the user Breath.Candidate's determining device carries out the keyword relational information of the user, the keyword relational information with other users Compare, if the keyword relational information of the user is similar or identical with the keyword relational information of other users, according to institute The object-type information corresponding to other users is stated, it is determined that one or more the candidate target types letter corresponding with the user Breath.

The type determination device by the candidate target type information according to corresponding to the user, according to the user Candidate target type information under multiple presentation information for being included, to determine the object corresponding with the first presentation information Type information.

Second acquisition device 2 ' interacts by with the type determination device, to obtain the first presentation information Corresponding object-type information, the then object-type information according to corresponding to the first presentation information, obtain with it is described First is presented one or more corresponding second presentation information of information, wherein, the second presentation information is in described first Existing information corresponds to the object-type information.

Here, second acquisition device 2 ' obtains the described second method that information is presented and the second acquisition described in Fig. 1 The method that device 2 obtains the second presentation information is same or similar, therefore will not be repeated here, and includes by reference In this.

It is highly preferred that when the keyword relational information includes one or more keywords of the user, the time Select the determining device can be according to the keyword of the user corresponding to the first presentation information, it is determined that relative with the user One or more candidate's the first presentation information answered；Information is presented according to the candidate first, it is determined that being in the candidate first The corresponding candidate second of existing information is presented information, wherein, the presentation page and institute corresponding to the candidate the second presentation information Stating the presentation page corresponding to candidate's the first presentation information is associated；Information is presented according to the candidate first, with reference to candidate the References object type information corresponding to two presentation information and the candidate the second presentation information, it is determined that relative with the user One or more the candidate target type informations answered.

Specifically, when the keyword relational information includes one or more keywords of the user, the candidate Determining device can interact by with first acquisition device, to obtain the first presentation information；It is then determined that described User corresponding to first presentation information, and obtain the keyword relational information of the user.Then according to the keyword, really Fixed one or more candidates first corresponding with the user are presented information, and the candidate first is presented information and corresponds to difference The presentation page, wherein, the page, website or the page to be presented for the page being presented but being not limited to that the presentation information is currently presented Face or website to be presented etc..

Then the presentation page according to corresponding to the candidate the first presentation information, by it is on the presentation page or with It is described present associated other of the page present on pages, the non-user other present information as with the candidate first The corresponding candidate second of presentation information is presented information.Wherein, described other presentation pages being associated with the presentation page, The including but not limited to described presentation page is the same presentation page, or belongs to same type of website etc..

Candidate's determining device by direct access or obtain after analysis the second presentation of the candidate information institute it is right The references object type information answered, is then presented information and the similar of information is presented to the candidate second according to the candidate first Degree, the references object information corresponding to information is presented by the similarity candidate second high, is in as with the candidate first Candidate target type information corresponding to existing information, and then determine one or more candidate target classes corresponding with the user Type information.

For example, the user corresponding to the first presentation information is user A, the user A corresponds to multiple candidates first Presentation information M₁, M₂... ..., M_N, the M₁To M_nCorrespond respectively to that page P is presented₁, P₂... ..., P_n, here, the P₁, P₂... ..., P_nCan be with identical or different；Will be in P₁, P₂... ..., P_nOn other presentation information be in as with the candidate first The corresponding candidate second of existing information is presented information.

Then, the M is calculated₁With P₁On other candidate's the second presentation information between similarity, by similarity highest wait Select the references object information of the second presentation information, as with the M₁Corresponding candidate target type information；By that analogy, from And determine one or more candidate target type informations corresponding with the user.

Or, calculate the M₁With P₁On other candidate's the second presentation information between similarity, by similarity highest wait The object-type information of user corresponding to the second presentation information is selected as the references object information, then by the reference pair Image information as with the M₁Corresponding candidate target type information；By that analogy, so that it is determined that corresponding with the user One or more candidate target type informations.

Or, each described M is calculated respectively_nWith P_nOn candidate's the second presentation information between similarity, it is then determined that described Reference user corresponding to candidate's the second presentation information, so as to calculate the user A with multiple reference users in same presentation page Co-occurrence number of times on face；If user A occurrence numbers are x, first is y with reference to user occurrence number, then according to cosine similarity or Person JACCARD similarity algorithms calculate the similarity of the user A and the described first reference user, by that analogy, calculate described User A and multiple similarities with reference to users, using similarity highest with reference to the object-type information corresponding to user as with One or more the user A corresponding candidate target type informations.

Fig. 3 show according to a further aspect of the present invention it is a kind of in it is determined that between presentation information similarity information method flow Figure.Specifically, in step s1, the processing equipment obtains first and information is presented；In step s2, the processing equipment is obtained Corresponding one or more of information second are presented with described first information are presented, wherein, described second present information with it is described First is presented information corresponds to identical object-type information；In step s3, the processing equipment is presented according to described first The first presentation relevant information corresponding to information, the second presentation relevant information with reference to corresponding to the second presentation information, really Fixed described first is presented the similarity information that information is presented information with described second.

It is constant work between above steps, here, it will be understood by those skilled in the art that on " lasting " refer to State each step carries out the acquisition of the first presentation information, the second presentation according to setting or real-time adjustment mode of operation requirement respectively The acquisition of information, determination of similarity information etc., until processing equipment stops obtaining the first presentation information.

In step s1, the processing equipment obtains first and information is presented.

Specifically, in step s1, the processing equipment is by based on various communication protocol (Communications Protocol), by Various types of data coffret, with one or more databases for storing or providing the first presentation information Or other third party devices interact, to obtain the first presentation information.

Wherein, if the first presentation information is the information to be presented for being not yet presented to the network user, in step s1, The processing equipment can interact with the user or third party device that provide the first presentation information, to obtain described first Presentation information；If the first presentation information is presented presentation information on the internet, in step s1, the place Reason equipment can interact with the third party device for providing the first presentation information, and letter is presented to obtain described first, or Can be by modes such as the search on network, inquiries, to obtain the first presentation information for having presented on the internet.

In step s2, the processing equipment obtains one or more corresponding with the first presentation information second and is in Existing information, wherein, described second is presented information is presented information corresponding to identical object-type information with described first.

Specifically, in step s2, the first presentation information of the processing equipment according to acquired in the step s1, Can be by being directly analyzed extraction to the first presentation information, to obtain the object corresponding to the first presentation information Type information, for example, in step s2, the processing equipment can be carried out by the keyword in the first presentation information Extract, according to keyword and the corresponding relation of the object-type information, determine the described first object type letter that information is presented Breath；Or, in step s2, the processing equipment can be presented the corresponding object type letter of information with storing described first The database third party device of breath relation is interacted, and the described first object-type information that information is presented is obtained to inquire about.

Then, in step s2, the processing equipment passes through to determine that other are presented the object-type information of information in real time, so Afterwards according to the described first object-type information that information is presented, selection is identical with the object-type information that described first is presented information Other present information as first present information object-type information；Or in step s2, the processing equipment according to Described first object-type information that information is presented, is closed by directly being mapped with object-type information with the storage presentation information The database of system interacts, will with described first present the corresponding same object-type information of information other presentation information as Described second is presented information, so as to obtain one or more second presentation information corresponding with the first presentation information.

In step s3, first presentation relevant information of the processing equipment according to corresponding to the first presentation information, The second presentation relevant information with reference to corresponding to the second presentation information, determines that the first presentation information is in described second The similarity information of existing information.

Specifically, in step s3, the first presentation information of the processing equipment according to acquired in the step s1 And described second acquired in the step s2 is presented information, by directly extracting the related letter of the presentation in the presentation information The mode of breath（Content, keyword such as to the presentation information, web page address are analyzed）, letter is presented with described to obtain The corresponding presentation relevant information of manner of breathing；Or in step s3, the processing equipment can provide the presentation by with other The database or third party device of relevant information interact, to obtain the presentation relevant information corresponding with the presentation information.

Then, in step s3, the processing equipment is presented phase by by first corresponding to the first presentation information Compared with pass information is presented relevant information with second corresponding to one or more of second presentation information respectively, to determine State the similarity information that the first presentation information is presented information with described second.

So as in step s3, the processing equipment is presented phase by by first corresponding to the first presentation information Compared with pass information is presented relevant information with second corresponding to one or more of second presentation information respectively, such as basis The similarity that system default is set or user is set determines standard, selects described first relevant information is presented and is in described second One or more content that existing relevant information is included is respectively compared, by way of weighted calculation, it is determined that determining described First is presented the similarity information that information is presented information with described second.

Preferably, methods described also includes step s6（It is not shown）, wherein, in step s6, the processing equipment according to Described first is presented information, with reference to the similarity information, determines of user corresponding to the first presentation information or many Individual presentation information.

Specifically, when the first presentation information is not yet presented to the information to be presented of the network user including user, In step s6, the processing equipment is presented the similarity information that information is presented information with described second by according to described first, Based on predetermined presentation rule, one or more presentation information of user corresponding to the first presentation information are determined.For example, root According to the described first similarity information that information and one or more the second presentation information are presented, it is determined whether by described first Presentation information finally be presented to the presentation information of the network user as the user.

It is highly preferred that in step s6, the processing equipment can be presented information according to described first, with reference to described similar Degree information and the configuration relevant information with the user corresponding to the first presentation information, it is determined that corresponding with the user one Individual or multiple presentation information.

Specifically, when the first presentation information is not yet presented to the information to be presented of the network user including user, In step s6, the processing equipment is presented the similarity information that information is presented information with described second by according to described first, And the configuration relevant information of the user corresponding to combination the first presentation information, based on predetermined presentation rule, it is determined that described One or more of user corresponding to first presentation information are presented information.

Preferably, methods described includes step s7（It is not shown）, step s8（It is not shown）, step s9（It is not shown）；Wherein, In step s7, the processing equipment obtains one or more Query Results corresponding with the search sequence information of inquiry user Information；In step s1, the processing equipment determines the first presentation information according to one or more of Query Result information； In step s2, the processing equipment is presented information according to described first, in one or more of Query Result information really It is fixed that one or more corresponding second presentation information of information are presented with described first, wherein, described second is presented information and institute The first presentation information is stated corresponding to identical object-type information；In step s8, the processing equipment is according to described first Existing information and the described second similarity information for being presented information, determine in one or more of Query Result information with it is described One or more corresponding preferred Query Result information of search sequence information；In step s9, the processing equipment will be described At least one is supplied to the inquiry user in one or more preferred Query Result information.

Specifically, in step s7, the processing equipment is by various communication protocols（Communications Protocol）, by Various types of data coffret, with one or more databases for storing or providing the Query Result information Or other third party devices interact, with one or more corresponding inquiry knots of the search sequence information for obtaining with inquire about user Fruit information；Or, in step s7, the processing equipment interacts by with the inquiry user, is used with obtaining the inquiry The information such as the search sequence information at family, the keyword in the search sequence information are scanned for, and one is obtained to inquire about Or multiple queries object information.

In step s1, the processing equipment according to one or more of Query Result information, by based on being scheduled to Screening strategy（Such as specify first Query Result information）, or the mode based on user's selection, by the Query Result Some in information is presented information as described first；Or in step s1, the processing equipment is by the multiple inquiry Information is presented respectively as described first in object information.

In step s2, the first presentation information of the processing equipment according to acquired in the step s1, by inciting somebody to action Other Query Results in the Query Result information are presented the second corresponding presentation information of information as with described first, or Person screens to the Query Result information, for example, only have together when described other Query Results are presented information with described first The keyword of sample or during in the same presentation page, just will described other Query Results it is relative as with described first information being presented Second presentation information answered etc..

Here, the described first method that information or the object-type information corresponding to the second presentation information is presented is obtained, with The correlation method of step s2 described in Fig. 3 is same or similar, therefore will not be repeated here, and is incorporated herein by reference.

In step s8, the processing equipment interacts by with the step s3, is determined with obtaining the step s3 It is described first present information and described second present information similarity information, then according to the similarity information, pass through Based on predetermined screening strategy, determine in one or more of Query Result information corresponding with the search sequence information One or more preferred Query Result information.

In step s9, the processing equipment is according to various communication protocols（Communications Protocol）, pass through Various types of data coffret, using the mode for directly providing or by other third party devices, according to the inquiry user's Set（Such as Query Result quantity is set）Institute is supplied to by one or more of preferred Query Result information at least one Inquiry user is stated, or according to information such as the screen sizes for inquiring about user, for example, is determined to carry according to screen size information Query Result quantity of confession etc., is then supplied to described looking into by one or more of preferred Query Result information at least one Ask user.

Fig. 4 show in accordance with a preferred embodiment of the present invention it is a kind of in it is determined that between presentation information similarity information method Flow chart.Specifically, in step s4 ', the keyword of processing equipment user according to corresponding to multiple candidate's presentation information Relevant information, information is presented to the candidate carries out clustering processing, and information cluster is presented to obtain one or more, wherein, institute Stating presentation information cluster includes that candidate described at least one is presented information；In step s5 ', the processing equipment is according to Candidate is presented the corresponding relation of object information and the object-type information corresponding to the presentation information cluster in existing information cluster, Set up or update the mapping relations of presentation information and object type；In step s1 ', the processing equipment obtains first and letter is presented Breath；In step s2 ', the processing equipment is presented information according to described first, and combines the presentation information and object type Mapping relations, obtain one or more corresponding with the object-type information second and information be presented, wherein, described second Presentation information is presented information and corresponds to identical object-type information with described first；In step s3 ', the processing equipment root According to the first presentation relevant information corresponding to the first presentation information, with reference to corresponding to the second presentation information second is in Existing relevant information, determines the similarity information that the first presentation information is presented information with described second.

Wherein, the step of processing equipment s1 ', step s3 ' are identical or essentially identical with correspondence step shown in Fig. 3, therefore Here is omitted, and is incorporated herein by reference.

It is constant work between above steps, here, it will be understood by those skilled in the art that on " lasting " refer to State each step according to setting or real-time adjustment mode of operation requirement present acquisition, the mapping relations of information cluster respectively Foundation or renewal, first the acquisition of information is presented, second acquisition, determination of similarity information etc. of information is presented, until place Reason equipment stops obtaining the first presentation information.

In step s4 ', the related letter of keyword of processing equipment user according to corresponding to multiple candidate's presentation information Breath, information is presented to the candidate carries out clustering processing, and information cluster is presented to obtain one or more, wherein, the presentation Information cluster includes that candidate described at least one is presented information.

Specifically, in step s4 ', the processing equipment is by based on various communication protocol (Communications Protocol), by Various types of data coffret, with store or provide database that the candidate is presented information or other the 3rd Method, apparatus interact, and information is presented to obtain multiple candidates；Then in step s4 ', the processing equipment is according to the candidate User corresponding to presentation information, by directly being interacted with the user, to obtain the keyword relational information of the user, Or interacted in the user account by obtaining, to obtain the keyword relational information of the user.

Then in step s4 ', the processing equipment is presented information according to the keyword relational information to the candidate Clustering processing is carried out, such as according to multiple same or analogous keywords, by the multiple candidates corresponding to the multiple keyword It is a presentation information cluster that information cluster is presented；Here, the presentation information cluster includes that candidate is in described at least one Existing information, and the presentation information cluster corresponds to candidate's presentation object information.

In step s5 ', the processing equipment according to it is described presentation information cluster in candidate present object information with it is described The corresponding relation of the object-type information corresponding to information cluster is presented, the mapping of presentation information and object type is set up or update Relation.

Specifically, in step s5 ', the processing equipment is presented object information according to candidate in the presentation information cluster With the corresponding relation of the object-type information corresponding to the presentation information cluster, each in the presentation information cluster is waited Choosing is presented object information and determines mapping relations between the object-type information corresponding to the presentation information cluster, so that root According to the mapping relations, the mapping relations of presentation information and object type are set up or updated.

In step s2 ', the processing equipment is presented information according to described first, and combines the presentation information and object The mapping relations of type, obtain one or more second presentation information corresponding with the object-type information, wherein, it is described Second is presented information is presented information corresponding to identical object-type information with described first.

Specifically, in step s2 ', the processing equipment according to described first present information, then by with step s5 ' Interact, and combine the mapping relations of the presentation information and object type, obtain right corresponding to the first presentation information As type information；Then according to the object-type information, other candidates corresponding to the object-type information are obtained and is presented Object information, and the candidate is presented into object information as one or more corresponding with the object-type information second Presentation information.

For example, in step s2 ', the processing equipment is presented information by according to described first, for example, described first is in Existing information is I₁, then interacted by with step s5 ', to obtain the mapping relations of the presentation information and object type, i.e., ObtainCorresponding relation；According to the mapping relations, the object type letter corresponding to the first presentation information is known It is X to cease, and then obtains the presentation information cluster corresponding to the X for information cluster I is presented, so as to know that the presentation information is gathered Class I includes that multiple candidates are presented object information { I₁, I₂, I₃..., I_n, then in step s2 ', the processing equipment will be removed Remove I₁Outside other candidates present object information, i.e. { I₂, I₃..., I_nAs corresponding with the object-type information one Individual or multiple second presentation information.

Preferably, methods described also includes step s10 '（It is not shown）With step s11 '（It is not shown）；Specifically, in step In s10 ', the keyword relational information of user of the processing equipment according to corresponding to the first presentation information, it is determined that and institute State one or more corresponding candidate target type informations of user；In step s11 ', the processing equipment is according to the time Object-type information is selected, it is fixed that the corresponding object-type information of information is presented with described first；In step s2 ', the treatment Object-type information of the equipment according to corresponding to the first presentation information, obtains corresponding with the described first presentation information Individual or multiple second presentation information, wherein, described second is presented information is presented information corresponding to the object class with described first Type information.

Specifically, in step s10 ', the processing equipment can interact by with the step s1 ', to obtain State the first presentation information；It is then determined that the user corresponding to the first presentation information, and obtain the keyword phase of the user Pass information.In step s10 ', the processing equipment is by the keyword relational information of the user, the keyword with other users Relevant information is compared, if the keyword relational information of the user is similar to the keyword relational information of other users or phase Together, then object-type information according to corresponding to the other users, it is determined that one or more times corresponding with the user Select object-type information.

In step s11 ', the processing equipment is by the candidate target type information according to corresponding to the user, root According to the multiple presentation information included under the candidate target type information of the user, to determine information phase is presented with described first Corresponding object-type information.

In step s2 ', the processing equipment interacts by with step s11 ', and information institute is presented to obtain described first Corresponding object-type information, the then object-type information according to corresponding to the first presentation information is obtained and described the One is presented one or more corresponding second presentation information of information, wherein, described second is presented information and described first is presented Information corresponds to the object-type information.

Here, in step s2 ', the processing equipment obtains the described second method that information is presented and is walked with described in Fig. 3 The method that rapid s2 obtains the second presentation information is same or similar, therefore will not be repeated here, and includes by reference In this.

It is highly preferred that when the keyword relational information includes one or more keywords of the user, in step In s10 ', the processing equipment can be according to the keyword of the user corresponding to the first presentation information, it is determined that and institute State one or more corresponding candidate's the first presentation information of user；According to the candidate first present information, it is determined that with it is described Candidate first is presented the corresponding candidate second of information and information is presented, wherein, it is in corresponding to the candidate the second presentation information The existing page is associated with the presentation page corresponding to the candidate the first presentation information；Information is presented according to the candidate first, References object type information with reference to corresponding to candidate second is presented information and the candidate the second presentation information, it is determined that and institute State one or more corresponding candidate target type informations of user.

Specifically, when the keyword relational information includes one or more keywords of the user, in step In s10 ', the processing equipment can interact by with the step s1 ', to obtain the first presentation information；Then it is true User corresponding to the fixed first presentation information, and obtain the keyword relational information of the user.Then according to the pass Keyword, it is determined that one or more candidates first corresponding with the user are presented information, the candidate first is presented information pair Should in the different presentation pages, wherein, it is described present the page but be not limited to the presentation information currently present the page, website or The page to be presented or website to be presented etc..

In step s10 ', the processing equipment is by direct access or obtains the candidate second after analysis and presents References object type information corresponding to information, is then presented information and is presented with the candidate second and believe according to the candidate first The similarity of breath, the references object information corresponding to information is presented by the similarity candidate second high, as with the time The candidate target type information corresponding to the first presentation information is selected, and then determines one or more times corresponding with the user Select object-type information.

It is obvious to a person skilled in the art that the invention is not restricted to the details of above-mentioned one exemplary embodiment, Er Qie In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be in other specific forms realized.Therefore, no matter From the point of view of which point, embodiment all should be regarded as exemplary, and be nonrestrictive, the scope of the present invention is by appended power Profit requires to be limited rather than described above, it is intended that all in the implication and scope of the equivalency of claim by falling Change is included in the present invention.Any reference in claim should not be considered as the claim involved by limitation.This Outward, it is clear that " including " word is not excluded for other units or step, odd number is not excluded for plural number.The multiple stated in device claim Unit or device can also be realized by a unit or device by software or hardware.The first, the second grade word is used for table Show title, and be not offered as any specific order.

Claims

1. it is a kind of for determining presentation information between similarity information method, wherein, the method is comprised the following steps：

The keyword relational information of x users according to corresponding to multiple candidate's presentation information, is presented information and gathers to the candidate Class treatment, information cluster is presented to obtain one or more, wherein, the presentation information cluster includes candidate described at least one Presentation information；

Object types of the y according to corresponding to candidate's presentation object information in the presentation information cluster with the presentation information cluster The corresponding relation of information, sets up or updates the mapping relations of presentation information and object type；

A obtains first and information is presented；

B is presented information according to described first, and with reference to the presentation information and the mapping relations of object type, it is right with described to obtain As one or more corresponding second presentation information of type information, wherein, described second is presented information and described first is presented Information corresponds to identical object-type information；

First presentation relevant informations of the c according to corresponding to the first presentation information, with reference to corresponding to the second presentation information Second presentation relevant information, determine the first presentation information and described second present information similarity information；

Wherein, the first presentation relevant information includes following at least any one：

Triggering keyword corresponding to-the first presentation information；

Resource allocation information corresponding to-the first presentation information；

Presentation time related information corresponding to-the first presentation information；

Presentation target object information corresponding to-the first presentation information；

Clicking rate relevant information corresponding to-the first presentation information.

2. method according to claim 1, wherein, the keyword relational information includes following at least any one：

One or more keywords of-user corresponding to candidate's presentation information；

The keyword configuration information of-user corresponding to candidate's presentation information.

3. method according to claim 1 and 2, wherein, the method is further comprising the steps of：

The keyword relational information of users of the r according to corresponding to the first presentation information, it is determined that information is presented with described first One or more corresponding candidate target type informations of corresponding user；

- according to the candidate target type information, it is determined that the corresponding object-type information of information is presented with described first；

Wherein, the step b includes：

- the object-type information according to corresponding to the first presentation information, obtains corresponding with the described first presentation information One or more second presentation information, wherein, described second is presented information is presented information corresponding to the object with described first Type information.

4. method according to claim 3, wherein, when the keyword relational information includes or many of the user During individual keyword, the step r includes：

The keyword of-the user according to corresponding to the first presentation information, it is determined that it is right that information institute is presented with described first One or more corresponding candidate's the first presentation information of the user that answers；

- information is presented according to the candidate first, it is determined that the candidate second corresponding with the candidate the first presentation information is presented Information, wherein, corresponding to the candidate the second presentation information present the page with corresponding to the candidate the first presentation information The page is presented to be associated；

- information is presented according to the candidate first, information is presented with reference to candidate second and the candidate second is presented information institute Corresponding references object type information, it is determined that one or more candidate target type informations corresponding with the user.

5. method according to claim 1 and 2, wherein, the method is further comprising the steps of：

T is presented information according to described first, with reference to the similarity information, determines user corresponding to the first presentation information One or more are presented information.

6. method according to claim 5, wherein, the step t includes：

- information, the user with reference to the similarity information and corresponding to the first presentation information is presented according to described first Configuration relevant information, it is determined that one or more corresponding with the user corresponding to the first presentation information are presented information.

7. method according to claim 1 and 2, wherein, the method also includes：

- obtain one or more Query Result information corresponding with the search sequence information of inquiry user；

Wherein, the step a includes：

- according to one or more of Query Result information, determine the first presentation information；

Wherein, the step b includes：

- information is presented according to described first, determine letter is presented with described first in one or more of Query Result information Corresponding one or more the second presentation information of manner of breathing, wherein, it is corresponding that the second presentation information is presented information with described first In identical object-type information；

Wherein, the method also includes：

- similarity information that information is presented information with described second is presented according to described first, in one or more of inquiries The preferred Query Result information of one or more corresponding with the search sequence information is determined in object information；

- it is supplied to the inquiry user by one or more of preferred Query Result information at least one.

8. it is a kind of for determining presentation information between similarity information processing equipment, wherein, the equipment includes：

Clustering apparatus, for the keyword relational information of the user according to corresponding to multiple candidate's presentation information, be in the candidate Existing information carries out clustering processing, and information cluster is presented to obtain one or more, wherein, the presentation information cluster is included at least One candidate is presented information；

Mapping device, it is right with the presentation information cluster institute for object information to be presented according to candidate in the presentation information cluster The corresponding relation of the object-type information answered, sets up or updates the mapping relations of presentation information and object type；

First acquisition device, information is presented for obtaining first；

Second acquisition device, for information to be presented according to described first, and combines the mapping of the presentation information and object type Relation, obtains one or more second presentation information corresponding with the object-type information, wherein, described second is presented letter Breath is presented information and corresponds to identical object-type information with described first；

Determining device, for the first presentation relevant information according to corresponding to the first presentation information, be in reference to described second The second presentation relevant information corresponding to existing information, determines the similarity that the first presentation information is presented information with described second Information；

Triggering keyword corresponding to-the first presentation information；

9. processing equipment according to claim 8, wherein, the keyword relational information includes following at least any one：

10. processing equipment according to claim 8 or claim 9, wherein, the equipment also includes：

Candidate's determining device, for the keyword relational information of the user according to corresponding to the first presentation information, it is determined that with One or more corresponding candidate target type informations of user corresponding to the first presentation information；

Type determination device, for according to the candidate target type information, it is determined that it is corresponding that information is presented with described first Object-type information；

Wherein, second acquisition device is used for：

11. processing equipments according to claim 10, wherein, when the keyword relational information includes the one of the user During individual or multiple keywords, candidate's determining device is used for：

12. processing equipment according to claim 8 or claim 9, wherein, the equipment also includes：

Device is presented, for information to be presented according to described first, with reference to the similarity information, the first presentation information is determined One or more of corresponding user are presented information.

13. processing equipments according to claim 12, wherein, the presentation device is used for：

14. processing equipment according to claim 8 or claim 9, wherein, the equipment also includes：

As a result acquisition device, corresponding one or more Query Results letter of search sequence information for obtaining with inquire about user Breath；

Wherein, first acquisition device is used for：

Wherein, second acquisition device is used for：

Wherein, the equipment also includes：

Preferred embodiment, for the similarity information that information is presented information with described second to be presented according to described first, described one The preferred Query Result letter of one or more corresponding with the search sequence information is determined in individual or multiple queries object information Breath；

Offer device, for being supplied to the inquiry to use by one or more of preferred Query Result information at least one Family.