CN103713894B - A kind of method and apparatus for determining the requirements for access information of user - Google Patents

Abstract

It is an object of the invention to provide a kind of requirements for access information for determining user and the method and apparatus for accessing trace information.Demand determines access record information of the equipment according to user, it is determined that the user corresponding with the user accesses trace information, then the corresponding reference user access trace information of trace information is accessed according to the user, it is determined that the requirements for access information corresponding with the user；Track determines equipment according to the access record information, and the description information corresponding with the access object accessed in record information corresponding to operation information, obtains and accesses the corresponding object accesses trace information of record information with described, and provides it to user.Compared with prior art, The present invention reduces impact of the factor such as maloperation to the object accesses trace information and requirements for access information accuracy, realizes the prediction of the requirements for access information, meet the individual demand of user, improve Consumer's Experience.

Description

A kind of method and apparatus for determining the requirements for access information of user

Technical field

The present invention relates to internet arena, more particularly to a kind of technology for determining the requirements for access information of user.

Background technology

Currently, for user requirements for access information (such as the point of interest of user) determination, mainly by text analyzing Or proper name is known method for distinguishing and is carried out.The text analyzing method, refers to and checks the retrieval word information of all users and user Text message in the title and text of webpage is collected, and sets up N using the method for potential language model or text cluster Individual requirements for access information, then calculates level of interest of each user in each requirements for access information respectively or directly by institute State the requirements for access information possessed as each user by N number of requirements for access information；The proper name recognition methods, refers to A proper name dictionary (such as movie name) is stood, then the proper noun from the term of user's search in matching dictionary, if energy Matching then show that user is interested in the proper name, so as to using the proper name as user requirements for access information.

However, the either text analyzing method or the proper name recognition methods, the access of the user for being reflected The accuracy of demand information (such as the point of interest of user) is all difficult to ensure that.This is because when user is in the mistake for clicking on, opening the page Cheng Zhong, user may really not browse the content information on the page；Meanwhile, the page clicked on or browse is likely due to It is overdue the operation such as to hit and open；Therefore, the requirements for access information of user is carried out just with this kind of discrete navigation patterns When portraying, the content that user may lose interest in completely, even dislike can be extracted.

Meanwhile, this kind of method can only determine the requirements for access letter of user according to the navigation patterns having occurred and that of user Breath, i.e., determined by requirements for access information generally both correspond to the content information that user had accessed, and cannot be right The still nonevent requirements for access information of user is predicted, and so as to cause the omission of user interest point, have impact on user's body Test.

The content of the invention

It is an object of the invention to provide a kind of method and apparatus for determining the requirements for access information of user.

According to an aspect of the invention, there is provided a kind of method for determining the requirements for access information of user, wherein, The method is comprised the following steps：

A obtains the access record information of user, wherein, the access record information includes one or more operation informations And the temporal information corresponding with the operation information；

B is according to the access record information, it is determined that the user corresponding with the user accesses trace information, wherein, institute Stating user's access trace information includes operation information described at least one；

C accesses trace information according to the user, it is determined that accessing corresponding one or many of trace information with the user Individual reference user accesses trace information, wherein, the reference user accesses trace information and accesses trace information bag with the user Include at least one corresponding operation information；

D accesses trace information according to the reference user, it is determined that the requirements for access information corresponding with the user.

According to a further aspect in the invention, additionally provide a kind of demand for determining the requirements for access information of user to determine Equipment, wherein, the equipment includes：

Acquisition device, for obtaining the access record information of user, wherein, it is described access record information include one or Multiple operation informations and the temporal information corresponding with the operation information；

Track determining device, for according to the access record information, it is determined that the user corresponding with the user accesses Trace information, wherein, the user accesses trace information includes operation information described at least one；

With reference to determining device, for accessing trace information according to the user, it is determined that accessing trace information with the user One or more corresponding access trace information with reference to user, wherein, the reference user accesses trace information and the use Family accesses trace information includes at least one corresponding operation information；

Demand determining device, for accessing trace information according to the reference user, it is determined that corresponding with the user Requirements for access information.

According to a further aspect in the invention, a kind of method for determining the access trace information of user is additionally provided, its In, the method is comprised the following steps：

A obtains the access record information of user, wherein, the access record information includes one or more operation informations And the temporal information corresponding with the operation information；

B according to the access record information, it is determined that right with the access accessed in record information corresponding to operation information As corresponding description information；

C is according to the access record information, and combines the description information, obtains corresponding with the access record information One or more object accesses trace informations, wherein, the object accesses trace information include one or more described operations Information and the temporal information corresponding with the operation information；

D provides the object accesses trace information to the user equipment corresponding to the user.

According to a further aspect in the invention, additionally provide a kind of track for determining the access trace information of user to determine Equipment, wherein, the equipment includes：

Record acquisition device, for obtaining the access record information of user, wherein, the access record information includes one Individual or multiple operation informations and the temporal information corresponding with the operation information；

Description determining device, for according to the access record information, it is determined that believing with operation in the access record information What breath was corresponding accesses the corresponding description information of object；

Track acquisition device, for according to the access record information, and combines the description information, obtains and the visit Ask one or more corresponding object accesses trace informations of record information, wherein, the object accesses trace information includes one Individual or multiple operation informations and the temporal information corresponding with the operation information；

Track offer device, sets for the object accesses trace information is provided to the user corresponding to the user It is standby.

In accordance with a further aspect of the present invention, additionally provide a kind of browser, including it is as described above for determining user Requirements for access information demand determine equipment or for determine user access trace information track determine equipment.

According to another aspect of the invention, additionally provide a kind of browser plug-in, including it is as described above for determining The demand of the requirements for access information of user determines that equipment or the track for determining the access trace information of user determine equipment.

Compared with prior art, access record information of the present invention by acquisition user, according to the access record information, It is determined that the user corresponding with the user accesses trace information, trace information is accessed according to the user, it is determined that with the use Family accesses corresponding one or more of trace information and accesses trace information with reference to user, accesses track according to the reference user Information, it is determined that the requirements for access information corresponding with the user；So as to operate continuously formed access track using user, Trace information is accessed according to the reference user, it is determined that the requirements for access information corresponding with the user, reduce behaviour by mistake The impacts of the factor to the requirements for access information accuracy such as work, improve the accuracy of the requirements for access information, realize The prediction of the requirements for access information, meets the individual demand of user, improves Consumer's Experience.

And, the present invention can also obtain the candidate access record information of user, wherein, the candidate access record information Include one or more candidate operations information and the temporal information corresponding with the candidate operations information, according to the candidate Record information is accessed, it is determined that the access record information corresponding with the user；Further, according to the candidate operations information Corresponding page relevant information, screens one or more operation informations in one or more of candidate operations information, with It is determined that the access record information corresponding with the user；So as to screen to the candidate access record information, improve The accuracy for accessing record information, and the candidate access record information is screened from page relevant information angle, Meet the demand of the user, the factors such as maloperation are reduced to the impact for accessing record information accuracy, and then improved The accuracy of the requirements for access information, realizes the prediction of the requirements for access information, meets the individual demand of user, Improve Consumer's Experience.

And, the present invention can be with according to the access record information, with reference to the operation corresponding with the operation information Relevant information, it is determined that one or more corresponding preferred operations information of record information are accessed with described, according to the preferred behaviour Make information, it is determined that the user corresponding with the user accesses trace information, wherein, the user access trace information include to Few preferred operations information；So as to carry out preferably, improve institute to the operation information from operation relevant information angle The accuracy that user accesses trace information is stated, is met the demand of the user, is reduced the factors such as maloperation and the user is visited Ask the impact of trace information accuracy, and then improve the accuracy of the requirements for access information, realize the requirements for access The prediction of information, meets the individual demand of user, improves Consumer's Experience.

And, the present invention can be with according to the access record information, it is determined that believing with operation in the access record information What breath was corresponding accesses the corresponding description information of object, according to the access record information, and combines the description information, really The fixed user corresponding with the user accesses trace information, wherein, the user accesses trace information includes at least one institute State operation information；So as to carry out preferably, improve the user and accessing to accessed record information from the description information angle The accuracy of trace information, meets the demand of the user, reduces the factors such as maloperation and accesses trace information to the user The impact of accuracy, and then the accuracy of the requirements for access information is improve, the prediction of the requirements for access information is realized, Meet the individual demand of user, improve Consumer's Experience.

And, the present invention can be to access trace information according to the reference user, it is determined that accessing with the reference user The reference requirements for access information of the corresponding reference user of trace information, according to the reference requirements for access information, it is determined that and institute State the corresponding requirements for access information of user；So as to the reference requirements for access information to the reference user determines and the user Corresponding requirements for access information, improves the acquisition scope of the requirements for access information, there is provided more select to the user Select, realize the prediction of the requirements for access information, meet the individual demand of user, improve Consumer's Experience.

And, the present invention can be to access trace information according to the reference user, it is determined that corresponding with the user One or more candidate access demand informations, according to one or more of candidate access demand informations, with reference to the user's Subsequent operation information, it is determined that the requirements for access information corresponding with the user；Need so as to further improve the access The accuracy of information is sought, impact of the factors such as maloperation to the requirements for access information accuracy is reduced, is realized the visit The prediction of demand information is asked, meets the individual demand of user, improve Consumer's Experience.

And, the present invention can be to combine the requirements for access information according to the access operation information of the user, to institute State user and one or more corresponding with requirements for access information access object information is provided；Further, can with to The user provides one or more corresponding with the requirements for access information and accesses object information and access knot with described The corresponding user of fruit information accesses trace information；It is achieved thereby that user provides phase according to the requirements for access information phase Corresponding access object information and/or access trace information, improve the efficiency of information presentation, and the personalization for meeting user is needed Ask, improve Consumer's Experience.

Compared with prior art, access record information of the present invention by acquisition user, according to the access record information, It is determined that the description information corresponding with the access object accessed in record information corresponding to operation information, according to the access Record information, and the description information is combined, obtain one or more corresponding object accesses of record information are accessed with described Trace information, and the object accesses trace information is provided to the user equipment corresponding to the user；It is achieved thereby that will Object accesses trace information according to being generated to accessing record information is provided to the user, reduces the factors pair such as maloperation The impact for accessing trace information accuracy, improves the accuracy for accessing trace information, meets the personalization of user Demand, improves Consumer's Experience.

And, the present invention can also obtain the candidate access record information of user, wherein, the candidate access record information Include one or more candidate operations information and the temporal information corresponding with the candidate operations information, according to the candidate Record information is accessed, it is determined that the access record information corresponding with the user；Further, according to the candidate operations information Corresponding page relevant information, screens one or more operation informations in one or more of candidate operations information, with It is determined that the access record information corresponding with the user；So as to screen to the candidate access record information, improve The accuracy for accessing record information, and the candidate access record information is screened from page relevant information angle, Meet the demand of the user, the factors such as maloperation are reduced to the impact for accessing record information accuracy, and then improved The accuracy of the requirements for access information, realizes the prediction of the requirements for access information, meets the individual demand of user, Improve Consumer's Experience.

And, the present invention with according to the access record information, and can combine the description information, access note to described One or more operation informations in record information carry out clustering processing, obtain with it is described access record information corresponding or Multiple cluster result information, according to the operation information included in the cluster result information and relative with the operation information The temporal information answered, it is determined that the object accesses trace information corresponding with the cluster result information；So as to so as to basis is to visiting Ask the cluster result information that generated after record information cluster, to determine object accesses trace information, and then determine with it is described The corresponding requirements for access information of user, reduces impact of the factors such as maloperation to the requirements for access information accuracy, carries The high accuracy of the requirements for access information, realizes the prediction of the requirements for access information, and the personalization for meeting user is needed Ask, improve Consumer's Experience.

And, the present invention can be with according to the access record information, with reference to the operation corresponding with the operation information Relevant information, it is determined that one or more corresponding preferred operations information of record information are accessed with described, according to the preferred behaviour Make information, the corresponding description information of the access object with reference to corresponding to the preferred operations information accesses record letter to described One or more preferred operations information in breath carry out clustering processing, obtain with it is described access record information corresponding or Multiple object accesses trace informations；So as to carry out preferably, improve described to the operation information from operation relevant information angle The accuracy of object accesses trace information, meets the demand of the user, reduces the factors such as maloperation to the object accesses The impact of trace information accuracy, and then the accuracy of the requirements for access information is improve, realize the requirements for access letter The prediction of breath, meets the individual demand of user, improves Consumer's Experience.

And, the present invention can be with according to the object accesses trace information, it is determined that the access corresponding with the user Demand information；Further, can with according to the object accesses trace information, it is determined that one corresponding with the user or Multiple candidate access demand informations, according to one or more of candidate access demand informations, with reference to the follow-up behaviour of the user Make information, it is determined that the requirements for access information corresponding with the user；So as to according to the object accesses track letter for being generated Breath, it is determined that the requirements for access information corresponding with the user, reduces the factors such as maloperation to the requirements for access information The impact of accuracy, improves the accuracy of the requirements for access information, realizes the prediction of the requirements for access information, meets The individual demand of user, improves Consumer's Experience.

And, the present invention can be with according to the object accesses trace information, it is determined that one corresponding with the user Or it is multiple with reference to accessing trace informations, by the object accesses trace information and described provide to described with reference to accessing trace information User equipment corresponding to user；Further, can be with according to the object accesses trace information, with reference to described with reference to access Trace information, it is determined that the requirements for access information corresponding with the user；It is achieved thereby that accessing trace information really to reference Fixed and offer, and requirements for access information is determined with reference to access track according to described, meet the individual demand of user, Consumer's Experience is improved, the accuracy for accessing trace information is improve.

And, the present invention can be with the search operation information according to the user, with reference to the requirements for access information, to institute State user and send one or more search result informations corresponding with the requirements for access information；It is also possible to According to the browse operation information of the user, with reference to the requirements for access information, send and the requirements for access to the user Corresponding one or more of information browse information；It is achieved thereby that user provides phase according to the requirements for access information phase Corresponding search result information browses information, improves the efficiency of information presentation, meets the individual demand of user, improves and uses Experience at family.

Description of the drawings

By reading the detailed description made to non-limiting example made with reference to the following drawings, other of the invention Feature, objects and advantages will become more apparent upon：

Fig. 1 is illustrated and is set according to a kind of demand determination for determining the requirements for access information of user of one aspect of the invention Standby schematic diagram；

Fig. 2 illustrates a kind of demand for determining the requirements for access information of user in accordance with a preferred embodiment of the present invention Determine equipment schematic diagram；

Fig. 3 illustrates a kind of method flow for determining the requirements for access information of user according to a further aspect of the present invention Figure；

Fig. 4 illustrates a kind of method for determining the requirements for access information of user in accordance with a preferred embodiment of the present invention Flow chart；

Fig. 5 illustrate according to the present invention another in terms of it is a kind of for determine user access trace information track determine Equipment schematic diagram；

Fig. 6 illustrates a kind of track for determining the access trace information of user in accordance with a preferred embodiment of the present invention Determine equipment schematic diagram；

Fig. 7 illustrates a kind of access trace information method flow for determining user according to another aspect of the present invention Figure；

Fig. 8 illustrates a kind of method for determining the access trace information of user in accordance with a preferred embodiment of the present invention Flow chart；

Fig. 9 illustrates a kind of schematic diagram for representing for accessing object information according to an embodiment of the invention.

In accompanying drawing, same or analogous reference represents same or analogous part.

Specific embodiment

Below in conjunction with the accompanying drawings the present invention is described in further detail.

Fig. 1 is illustrated and is set according to a kind of demand determination for determining the requirements for access information of user of one aspect of the invention Standby 1 schematic diagram；Wherein, the demand determine equipment 1 include acquisition device 11, track determining device 12, with reference to determining device 13, Demand determining device 14.Specifically, acquisition device 11 obtains the access record information of user, wherein, the access record information Include one or more operation informations and the temporal information corresponding with the operation information；12 basis of track determining device The access record information, it is determined that the user corresponding with the user accesses trace information, wherein, the user accesses track Information includes operation information described at least one；Trace information is accessed according to the user with reference to determining device 13, it is determined that and institute Stating user and accessing corresponding one or more of trace information trace information is accessed with reference to user, wherein, the reference user visits Ask that trace information accesses trace information with the user and includes at least one corresponding operation information；Demand determining device 14 Trace information is accessed according to the reference user, it is determined that the requirements for access information corresponding with the user.

Here, the demand determines that equipment includes but is not limited to the network equipment, user equipment or the network equipment and user sets It is standby to pass through the mutually integrated equipment for being constituted of network.Wherein, the network equipment includes that one kind according to being previously set or can be stored Instruction, carry out automatically the electronic equipment of numerical computations and information processing, its hardware include but is not limited to microprocessor, special collection Into circuit (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc..The network equipment its bag Include but be not limited to what computer, network host, single network server, multiple webserver collection or multiple servers were constituted Cloud；Here, cloud is made up of a large amount of computers or the webserver based on cloud computing (Cloud Computing), wherein, cloud meter It is one kind of Distributed Calculation, a virtual supercomputer being made up of the loosely-coupled computer collection of a group.The use Family equipment its include but is not limited to any one can be carried out by keyboard, remote control, touch pad or voice-operated device with user it is man-machine Interactive electronic product, such as computer, smart mobile phone, PDA, game machine or IPTV etc..The network is including but not limited to mutual Networking, wide area network, Metropolitan Area Network (MAN), LAN, VPN, wireless self-organization network (AdHoc networks) etc..Those skilled in the art It will be understood that other demands determine that equipment is equally applicable to the present invention, within also should being included in the scope of the present invention, and This is incorporated herein by reference.

It is constant work between above-mentioned each device, here, it will be understood by those skilled in the art that " continuing " refers to State each device respectively in real time, or require that conduct interviews record information according to setting or real-time adjustment mode of operation Obtain, user accesses the determination of trace information, access determination, determination of requirements for access information of trace information etc. with reference to user, Until the demand determines that equipment stops obtaining the access record information of user.

Acquisition device 11 obtains the access record information of user, wherein, the access record information includes one or many Individual operation information and the temporal information corresponding with the operation information.

Specifically, the acquisition device 11 is according to various communication protocols (Communications Protocol), by each Class data transmission interface, with one or more databases or other third party devices for storing or providing the access record information Interact, the access record information of the user to store or provide in obtaining the database or the third party device；Or Acquisition device 11 described in person can be by Various types of data coffret, corresponding with the user with according to various communication protocols User equipment direct interaction, such as by obtaining the access historical record stored in browser etc. of the user equipment Information, to obtain the access record information of the user；Or the acquisition device 11 can be according to various communication protocols, leading to Various types of data coffret is crossed, with user's direct interaction, so as to obtain the access information submitted to by the user, and then is obtained Take the access record information of the user.

Wherein, the access record information includes but is not limited to user by the mode of operation such as searching for, clicking on, browsing, right The access record information of the contents such as webpage, video, audio frequency, picture；The access record information includes one or more operations Information and the temporal information corresponding with the operation information.Here, operation side is included but is not limited in the operation information Formula information (such as search for, click on, browsing), access object information (web page interlinkage, web page title such as access, web page contents, visit The information such as the video name asked, video profile, video link) etc., the temporal information corresponding with the operation information includes But it is not limited to access time point and/or access duration time etc..

Track determining device 12 is according to the access record information, it is determined that the user corresponding with the user accesses track Information, wherein, the user accesses trace information includes operation information described at least one.

Specifically, the track determining device 12 obtains the acquisition device by interacting with the acquisition device 11 The access record information of acquired user in 11.Then, the track determining device 12 is according in the access record information One or more operation informations and the temporal information corresponding with the operation information, by directly according to the time believe The operation information is defined as one or more user and accesses trace information by breath；Or by sieving to the operation information After choosing, the operation information is defined as into one or more user according to the operation information corresponding temporal information and accesses rail Mark information；Or, after screening to the temporal information corresponding with the operation information, the operation information is determined Trace information is accessed for one or more user.Wherein, the user accesses trace information includes operation letter described at least one Breath.

For example, it is described access record information in include N number of operation information and with corresponding to N number of operation information when Between information, N number of operation information pressed by the track determining device 12 according to the temporal information corresponding to the operation information Time sequencing is defined as a user and accesses trace information；Or, the N number of operation information of the track determining device 12 pairs Mode of operation information (such as search for, click on, browsing) is screened, and the operation information with same mode of operation information is pressed which Corresponding temporal information is defined as one or more user and accesses trace information；Or, 12 basis of track determining device Access object information corresponding to N number of operation information, by the same or analogous operation letter accessed corresponding to object information Breath, is defined as one or more access track sequentially in time；Or, the N number of operation of the track determining device 12 pairs Temporal information corresponding to information is screened, for example, calculate the time interval information between two neighboring operation information, if institute Time interval information is stated less than certain threshold value, then the two neighboring operation information is remained as into the user and is accessed track Operation information in information, by that analogy, until the time interval information between two adjacent operation informations exceedes the threshold Till value, so that continuous multiple operation informations form track etc..

So as to the track determining device 12 can be according to the operating time information accessed in record information, operation Mode information, access the information such as object information, by the access record information be defined as corresponding with the user or A plurality of user accesses trace information.

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the access record information, it is determined that the user corresponding with the user The mode of trace information is accessed, be should be included in the scope of the present invention.

Preferably, the track determining device 12 can according to the access record information, with reference to the operation information Corresponding operation relevant information, it is determined that accessing one or more corresponding preferred operations information of record information with described；Root According to the preferred operations information, it is determined that the user corresponding with the user accesses trace information, wherein, the user accesses rail Mark information includes preferred operations information described at least one.

Specifically, the track determining device 12 obtains the acquisition device by interacting with the acquisition device 11 The access record information of acquired user in 11；Then the track determining device 12 is by accessing record letter according to described Breath, extracts one or more operation informations and the operation phase corresponding with the operation information from the access record information Pass information, here, the operation relevant information includes but is not limited to the operating time information (bound, operation such as the operating time Time point, such as operating time at midnight and operating time working time etc.), mode of operation information (such as search for, click on, browsing, with Distinguish the operation of different confidence levels) etc..

The track determining device 12 according to the access record information, with reference to the operation corresponding with the operation information Relevant information, such as by screening to the operating time information, or screen to the mode of operation, so as to true It is fixed to access one or more corresponding preferred operations information of record information with described；For example, the track determining device 12 will Operating time for the non-working time multiple operation informations as the preferred operations information, or, the track determining device 12 the bound of operating time is respectively at multiple operation informations of predetermined time range as the preferred operations information, Or, the track determining device 12 using mode of operation information be search multiple operation informations as the preferred operations information Deng.

Then, according to the preferred operations information, according to the preferred operations information, institute is right for the track determining device 12 The preferred operations information is defined as one or more user corresponding with the user and accesses track by the temporal information answered Information, wherein, the user accesses trace information includes preferred operations information described at least one.

Preferably, the track determining device 12 can be according to the access record information, it is determined that accessing record with described The corresponding description information of object is accessed corresponding to operation information in information；According to the access record information, and combine institute Description information is stated, it is determined that the user corresponding with the user accesses trace information, wherein, the user accesses trace information bag Include operation information described at least one.

Specifically, the track determining device 12 obtains the acquisition device by interacting with the acquisition device 11 The access record information of acquired user in 11；Then the track determining device 12 is by accessing record letter according to described Breath, obtains the access object accessed in record information corresponding to operation information, Ran Houtong from described access in record information Cross and interact with the corresponding database of object that accesses, obtain the description information corresponding with the access object, or Person is believed so as to the description is extracted from the content accessed corresponding to object by directly being interacted with the access object Breath；Here, the description information includes but is not limited to the information such as keyword, exercise question, brief introduction.

The track determining device 12 is according to the access record information, and combines the description information, by described Description information carries out the mode of screening etc., it is determined that the user corresponding with the user accesses trace information, wherein, the user Accessing trace information includes operation information described at least one；For example, for example, user's connected reference access object A1, Access object A2, access object B, access object C, access object A3, the track determining device 12 respectively to the A1, A2, The key word information of B, C, A3 is determined, wherein, described A1, A2, A3 have same keyword, then the track determines dress 12 operation informations according to corresponding to described access object A1, A2, A3 and temporal information are put, is defined as and the user Corresponding user accesses trace information.

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the access record information, and the description information is combined, it is determined that with The corresponding user of the user accesses the mode of trace information, should be included in the scope of the present invention.

Trace information is accessed according to the user with reference to determining device 13, it is determined that it is relative trace information to be accessed with the user One or more answered access trace information with reference to user, wherein, the reference user is accessed trace information and is visited with the user Ask that trace information includes at least one corresponding operation information.

Specifically, the reference determining device 13 accesses trace information according to the user, by the user is accessed Trace information accesses trace information with other candidate references user for prestoring or generate in real time and compares, if candidate ginseng Examining user's access trace information includes accessing at least one corresponding operation information of trace information bag with the user, then will The candidate reference user accesses trace information and is defined as accessing the corresponding reference user access of trace information with the user Trace information；Wherein, described at least one corresponding operation information includes but is not limited to the user and accesses trace information The access object information and/or mode of operation information of operation, accesses the visit of the operation of trace information with the candidate reference user Ask that object information and/or mode of operation information are same or similar.Here, the candidate reference user accesses the generation of trace information Mode is same or similar with user access trace information, therefore will not be described here, and is incorporated herein by way of reference.

For example, it is when the access track of the user is A (search) → B (browsing) → C (browsing), described with reference to access rail Mark can be following one or more：A (browsing) → B (search) → C (browsing), A (search) → B (browsing) → C (browsing) → D (search), A (search) → B (browsing) → C (search) → E (access) → F (search), G (access) → A (search) → B is (clear Look at) → C (browsing) → H (search), I (search) → A (search) → B (browsing) etc..Wherein, A, B, C, D, E, F, G, H, I are The access object information for being accessed.

Demand determining device 14 accesses trace information according to the reference user, it is determined that the access corresponding with the user Demand information.

Specifically, the demand determining device 14 is by obtaining user's access trace information and visiting with the user Ask that corresponding one or more of trace information access trace information with reference to user, by the user is accessed trace information institute Corresponding operation information and the reference user are accessed compared with the operation information corresponding to trace information, it is determined that with the user Corresponding requirements for access information；Further, can be combined with the user access in trace information with the operation information Corresponding temporal information, accesses temporal information phase corresponding with the operation information in trace information with the reference user Relatively, so that it is determined that the requirements for access information corresponding with the user.

Wherein, the requirements for access information includes but is not limited to the access object information, or believes with object is accessed The other information of manner of breathing association；For example, when the access object information is " sea thief king ", then the requirements for access information can be with Be the information such as brief introduction, caricature, the content information of animation or the broadcasting link of " sea thief king ", or with " sea thief king " author's phase Information of other works of association etc..

For example, after upper example, when the access track of the user is A (search) → B (browsing) → C (browsing), can be with root Trace information is accessed according to the reference user, object information D, E, F, G, H, I will be accessed as corresponding with the user Requirements for access information；It is also based on requirements for access information set in advance and determines rule, such as only in the reference user When the access object information of user's access trace information has been completely included in accessing trace information, just by the reference user The access object information in trace information is accessed as the requirements for access information corresponding with the user, then it is after upper example, described Access object information D, E, F, G, H can be used as the requirements for access information corresponding with the user；Can be with according to the operation Temporal information corresponding to information, for example the access object information only in reference to user's access trace information is in the user When after the access object corresponding to access trace information, just as the requirements for access information, then after upper example, the visit Ask that object information D, E, F, H can be used as requirements for access information corresponding with the user etc..

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that any access trace information according to the reference user, it is determined that relative with the user The mode of the requirements for access information answered, should be included in the scope of the present invention.

Preferably, the demand determining device 14 can according to the reference user access trace information, it is determined that with it is described The reference requirements for access information of the corresponding reference user of trace information is accessed with reference to user；Believed according to the reference requirements for access Breath, it is determined that the requirements for access information corresponding with the user.

Specifically, the demand determining device 14 by obtain with the user access trace information corresponding or Multiple reference users access trace information, it is determined that the reference user corresponding to trace information is accessed with the reference user, for example, The reference user accesses trace information to be generated according to the access record information for accessing user X, then the access user X It is confirmed as the reference user.Here, those skilled in the art will be understood that the demand determining device 14 can distinguish root According to each access user with reference to corresponding to user accesses trace information, determine that multidigit refers to user；Can also be to described Trace information is accessed with reference to user to be processed, and for example, same access is both corresponded to when N bars access trace information with reference to user During user, just using it is described access user as the reference user, wherein, N be system default arrange or according to user set come It is determined that threshold value.

When the demand determining device 14 accesses trace information according to the reference user, it is determined that visiting with the reference user After asking the corresponding reference user of trace information, the demand determining device 14 by it is corresponding corresponding to the reference user Database is interacted, and is obtained one or more corresponding with the reference user and is referred to requirements for access information；Or base In the access record information corresponding with the reference user, one or more corresponding with the reference user are determined in real time With reference to requirements for access information.

Then, the setting that the demand determining device 14 is set according to default setting or user, needs described with reference to access Ask information all as the requirements for access information corresponding with the user, or the reference requirements for access information is carried out excellent Choosing, for example only select the reference requirements for access information being associated with the access record information of the user, as with the user Corresponding requirements for access information etc..

For example, it is when the access track of the user is A (search) → B (browsing) → C (browsing), described with reference to access track For A (search) → B (browsing) → C (browsing) → D (search) when, then by it is described with reference to access track A corresponding to access user As the reference user corresponding with the user；The demand determining device 14 by directly with corresponding to the reference user Database interact, to obtain reference requirements for access information X, Y corresponding to the reference user, Z；Then, the demand Determining device 14 is using described X, Y, Z as the requirements for access information corresponding with the user；Wherein, X, Y, Z are and are accessed Access object information.

For example, further, when the demand determining device 14 by directly with the data corresponding to the reference user Storehouse interacts, during obtaining reference requirements for access information X, Y corresponding to the reference user, Z, described X, Y, Z respectively with visit Ask that object information D, E, F are related, then the demand determining device 14 using with it is described access the X that is associated of object information D as with The corresponding requirements for access information of the user；Wherein, X, Y, Z, D, E, F are accessed access object information.

Preferably, the demand determining device 14 can according to the reference user access trace information, it is determined that with it is described One or more corresponding candidate access demand informations of user；According to one or more of candidate access demand informations, knot The subsequent operation information of the user is closed, it is determined that the requirements for access information corresponding with the user.

Specifically, the demand determining device 14 by obtain with the user access trace information corresponding or Multiple reference users access trace information, by the user to be accessed operation information and the reference corresponding to trace information User accesses the operation information corresponding to trace information and compares, it is determined that one or more corresponding with user candidate visits Ask demand information；Where it determines that the mode of the candidate access demand information determines institute with demand determining device 14 described in Fig. 1 The mode for stating requirements for access information is same or similar, therefore will not be described here, and is incorporated herein by way of reference.

Then, the demand determining device 14 is by providing the use with user's direct interaction or with other The third party device of family subsequent operation information interacts, to obtain the subsequent operation information of the user；By by the user Subsequent operation information compared with one or more of candidate access demand informations etc. mode, such as according to the follow-up behaviour Make information and the inclusion relation of trace information is accessed with the reference user, it is determined that the requirements for access letter corresponding with the user Breath.

For example, it is when the access track of the user is A (search) → B (browsing) → C (browsing), described with reference to access track For：A (search) → B (browsing) → C (browsing) → D (search) → E (access) and A (search) → B (browsing) → C (search) → F During (access) → G (search), then the candidate access demand information is D, E, F, G；If the subsequent operation information of the user is Click access object D, then E is defined as into the requirements for access information corresponding with the user, and if the user it is follow-up F is then defined as the requirements for access information corresponding with the user to click access object G by operation information.Wherein, A, B, C, D, E, F, G, it is accessed access object information.

Preferably, the demand determines that equipment also includes accessing offer device (not shown), wherein, described access provides dress The access operation information according to the user is put, with reference to the requirements for access information, providing to the user is needed with the access Seek one or more access object informations that information is corresponding.

Specifically, the access offer device passes through according to various communication protocols (Communications Protocol) Various types of data coffret, with store or provide the user access operation information one or more databases or other Three method, apparatus interact, the access of the user to store or provide in obtaining the database or the third party device Operation information；Or the access offer device can be with according to various communication protocols, by Various types of data coffret, with institute The corresponding user equipment direct interaction of user is stated, to obtain the access operation information of the user；Or described access provides Device can be with according to various communication protocols, by Various types of data coffret, and user's direct interaction, so as to obtain State the access operation information of user.

Wherein, the access operation information includes but is not limited to search operation information and/or browse operation information.

If the access operation information is same or similar with user access trace information, the access offer device The corresponding requirements for access information of trace information will be accessed with the user, as the requirements for access information of the user； Then according to various communication protocols (Communications Protocol), by Various types of data coffret, will be with the visit Ask that the corresponding access result of demand information is sent to the user equipment corresponding to the user.

For example, it is when the access track of the user is A (search) → B (browsing) → C (browsing), described with reference to access rail Mark is A (search) → B (browsing) → C (browsing) → D (search), then using D as the requirements for access information；When the difference of user When having searched for A → B → C, then the access offer device will one or more result of page searching corresponding with D be supplied to it is described User.Wherein, A, B, C, D are accessed access object information.

For example, it is when the access track of the user is A (search) → B (browsing) → C (browsing), described with reference to access rail Mark is A (search) → B (browsing) → C (browsing) → E (search), then using E as the requirements for access information；When the difference of user When having browsed A → B → C, then one or more pages corresponding with E are supplied to the user by the access offer device.Its In, A, B, C, E are accessed access object information.

It is highly preferred that the access offer device can be according to the access operation information of the user, with reference to the access Demand information, to the user provide one or more corresponding with the requirements for access information access object informations and with It is described to access the corresponding robust and sturdy breath in user's access track of object information.

Specifically, the offer device that accesses can provide one or more corresponding with the requirements for access information When accessing object information information, while described by being supplied to for the user's access trace information for judging the access object information User, so as to strengthen readability, improves Consumer's Experience.

Further, the user can also carry out feedback operation to the requirements for access information, be judged with lift system Accuracy；For example, user can be by marking the requirements for access information to be " valuable " " interested " " loseing interest in " Deng.

For example, it is when the access track of the user is A (search) → B (search) → C (search), described with reference to access rail Mark is A (search) → B (search) → C (search) → D (search) and A (search) → B (search) → C (search) → E (search), Then using D, E as the requirements for access information；When user is when having searched for A → B → C respectively, then the access offer device will One or more pages corresponding with D, E are supplied to the user, meanwhile, by access trace information A (the search) → B of user (search) → C (search) is while be supplied to the user to be referred to.Wherein, A, B, C, D, E are accessed access object Information.

After upper example, as shown in figure 9, after user has searched for A and B, the input inquiry sequence C in search box；After clicking on search, One or more Search Results related to search sequence C are shown on the left of the page；Simultaneously as the access trace information of user For A → B → C, the demand determining device 14 determines that D, E are requirements for access information, and on the right side of the page shows corresponding with D, E One or more pages, while the acquisition track A → B → C of user is supplied to the user in the lump.

Fig. 2 illustrates a kind of demand for determining the requirements for access information of user in accordance with a preferred embodiment of the present invention Determine 1 ' schematic diagram of equipment；Wherein, the demand determines that equipment 1 ' includes acquisition device 11 ', track determining device 12 ', reference Determining device 13 ', demand determining device 14 ', the acquisition device 11 ' include candidate's acquiring unit 111 ' and record determining unit 112’.Specifically, candidate's acquiring unit 111 ' obtains the candidate access record information of user, wherein, the candidate access record Information includes one or more candidate operations information and the temporal information corresponding with the candidate operations information；Record determines Unit 112 ' is according to the candidate access record information, it is determined that the access record information corresponding with the user, wherein, it is described Accessing record information includes one or more operation informations and the temporal information corresponding with the operation information；Track determines Device 12 ' is according to the access record information, it is determined that the user corresponding with the user accesses trace information, wherein, it is described User accesses trace information includes operation information described at least one；Track is accessed according to the user with reference to determining device 13 ' Information, it is determined that one or more corresponding with user access trace information access trace information with reference to user, wherein, institute Stating includes at least one corresponding operation information with user access trace information with reference to user's access trace information；Demand Determining device 14 ' accesses trace information according to the reference user, it is determined that the requirements for access information corresponding with the user.

Wherein, the demand determine the track determining device 12 ' of equipment, with reference to determining device 13 ', demand determining device 14 ' is identical with corresponding intrument shown in Fig. 1 or essentially identical, therefore here is omitted, and is incorporated herein by way of reference.

It is constant work between above-mentioned each device, here, it will be understood by those skilled in the art that " continuing " refers to State each device respectively in real time, or require according to setting or real-time adjustment mode of operation, carry out candidate access record letter The acquisition of breath, the determination for accessing record information, user access the determination of trace information, access trace information really with reference to user Fixed, determination of requirements for access information etc., until the demand determines that equipment stops obtaining the candidate access record information of user.

Candidate's acquiring unit 111 ' obtains the candidate access record information of user, wherein, the candidate access record information Include one or more candidate operations information and the temporal information corresponding with the candidate operations information.

Specifically, candidate's acquiring unit 111 ' is according to various communication protocols (Communications Protocol), By Various types of data coffret, with one or more databases for storing or providing the candidate access record information or other Third party device interacts, and is visited with the candidate of the user for storing or providing in obtaining the database or the third party device Ask record information；Or candidate's acquiring unit 111 ' can be according to various communication protocols, being connect by Various types of data transmission Mouthful, the user equipment direct interaction corresponding with the user, such as by obtaining in browser in the user equipment etc. The access history information for being stored, to obtain the candidate access record information of the user；Or the candidate obtains single Unit 111 ' can be with according to various communication protocols, by Various types of data coffret, and user's direct interaction, so as to obtain The access information submitted to by the user, so by the access information as the user candidate access record information.

Wherein, the candidate access record information includes but is not limited to user by the operation side such as searching for, clicking on, browsing Formula, the candidate access record information to contents such as webpage, video, audio frequency, pictures；The candidate access record information includes one Individual or multiple candidate operations information and the temporal information corresponding with the candidate operations information.Here, the candidate operations Mode of operation information (such as search for, click on, browsing) is included but is not limited in information, object information is accessed (such as the webpage for accessing The information such as link, web page title, web page contents, the video name for accessing, video profile, video link) etc., grasp with the candidate Access time point and/or access duration time etc. are included but is not limited in making the corresponding temporal information of information.

Record determining unit 112 ' is according to the candidate access record information, it is determined that the access corresponding with the user is remembered Record information, wherein, the access record information includes one or more operation informations and corresponding with the operation information Temporal information.

Specifically, the record determining unit 112 ' is according to the candidate access record information, by based on the candidate Access record information mode of operation information (such as search for, click on, browsing), access object information (as access web page interlinkage, Web page title, web page contents, the video name for accessing, video profile, the information such as video link), operating time information etc., to institute State candidate access record information to be screened, so that it is determined that the access record information.Wherein, wrap in the access record information Include one or more operation informations and the temporal information corresponding with the operation information.

For example, it is described record determining unit 112 ' using corresponding to same mode of operation information multiple operation informations as with The corresponding access record information of the user；Or, the record determining unit 112 ' will be corresponding to same or similar access Multiple operation informations of object information are used as the access record information corresponding with the user；Or, the record determines single Multiple operation informations of the unit 112 ' using continuous time interval less than certain threshold value are recorded as the access corresponding with the user Information etc..

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the candidate access record information, it is determined that corresponding with the user The mode of record information is accessed, be should be included in the scope of the present invention.

Preferably, the record determining unit 112 ' can be according to the related letter of the page corresponding to the candidate operations information Breath, screens one or more operation informations in one or more of candidate operations information, relative with the user to determine The access record information answered, wherein, it is described access record information include one or more of operation informations and with it is described The corresponding temporal information of operation information.

Specifically, the record determining unit 112 ' can be obtained and grasped with the candidate according to the candidate operations information Make the page relevant information corresponding to information, wherein, the page relevant information includes page classifications information, page-describing information Deng；So as to according to the page relevant information, by carrying out classifying to the candidate page, or according to the page-describing information The mode of screening etc. is carried out to the candidate operations information, one or more operation informations are obtained, it is relative with the user to determine The access record information answered.

For example, the trade information according to corresponding to the page is classified to the page, so as to obtain for certain industry Access record information；Or, the page is screened according to the page-describing information (such as keyword etc.), so as to will for example The page with vulgar information is screened out, and is remembered using obtaining multiple non-vulgar pages as the access corresponding with the user Record information.

Fig. 3 illustrates a kind of method flow for determining the requirements for access information of user according to a further aspect of the present invention Figure.Specifically, in step s11, the demand determines that equipment obtains the access record information of user, wherein, it is described to access note Record information includes one or more operation informations and the temporal information corresponding with the operation information；In step s12, The demand determines equipment according to the access record information, it is determined that the user corresponding with the user accesses trace information, Wherein, the user accesses trace information includes operation information described at least one；In step s13, the demand determination sets It is standby that trace information is accessed according to the user, it is determined that access one or more corresponding references of trace information with the user using Family accesses trace information, wherein, the reference user accesses trace information includes at least one with user access trace information Individual corresponding operation information；In step s14, the demand determines that equipment accesses trace information according to the reference user, It is determined that the requirements for access information corresponding with the user.

It is constant work between above steps, here, it will be understood by those skilled in the art that " continuing " refers to State each step respectively in real time, or require that conduct interviews record information according to setting or real-time adjustment mode of operation Obtain, user accesses the determination of trace information, access determination, determination of requirements for access information of trace information etc. with reference to user, Until the demand determines that equipment stops obtaining the access record information of user.

In step s11, the demand determines that equipment obtains the access record information of user, wherein, it is described to access record Information includes one or more operation informations and the temporal information corresponding with the operation information.

Specifically, in step s11, the demand determines equipment according to various communication protocol (Communications Protocol), by Various types of data coffret, with one or more databases for storing or providing the access record information Or other third party devices interact, with the user's that stores or provide in obtaining the database or the third party device Access record information；Or in step s11, the demand determines that equipment can be with according to various communication protocols, by all kinds of Data transmission interface, the user equipment direct interaction corresponding with the user, such as by obtaining in the user equipment The access history information stored in browser etc., to obtain the access record information of the user；Or in step s11 In, the demand determines that equipment can be by Various types of data coffret, direct with the user with according to various communication protocols Interaction, so as to obtain the access information submitted to by the user, and then obtains the access record information of the user.

Wherein, the access record information includes but is not limited to user by the mode of operation such as searching for, clicking on, browsing, right The access record information of the contents such as webpage, video, audio frequency, picture；The access record information includes one or more operations Information and the temporal information corresponding with the operation information.Here, operation side is included but is not limited in the operation information Formula information (such as search for, click on, browsing), access object information (web page interlinkage, web page title such as access, web page contents, visit The information such as the video name asked, video profile, video link) etc., the temporal information corresponding with the operation information includes But it is not limited to access time point and/or access duration time etc..

In step s12, the demand determines equipment according to the access record information, it is determined that corresponding with the user User access trace information, wherein, the user accesses trace information includes operation information described at least one.

Specifically, in step s12, the demand determines that equipment, by interacting with step s11, obtains the step The access record information of acquired user in rapid s11.Then, in step s12, the demand determines equipment according to the visit One or more operation informations and the temporal information corresponding with the operation information in record information are asked, by directly pressing The operation information is defined as into one or more user according to the temporal information and accesses trace information；Or by the behaviour After being screened as information, the operation information is defined as into one or many according to the operation information corresponding temporal information Bar user accesses trace information；Or, after screening to the temporal information corresponding with the operation information, will be described Operation information is defined as one or more user and accesses trace information.Wherein, the user accesses trace information includes at least one The individual operation information.

For example, it is described access record information in include N number of operation information and with corresponding to N number of operation information when Between information, in step s12, the demand determines that equipment, will be described N number of according to the temporal information corresponding to the operation information Operation information is defined as a user in chronological order and accesses trace information；Or, in step s12, the demand determination sets The standby mode of operation information (such as search for, click on, browsing) to N number of operation information is screened, will be with same operation Temporal information of the operation information of mode information as corresponding to which is defined as one or more user and accesses trace information；Or, In step s12, the demand determines access object information of the equipment according to corresponding to N number of operation information, by identical or Operation information corresponding to similar access object information, is defined as one or more access track sequentially in time；Or, In step s12, the demand determines that equipment is screened to the temporal information corresponding to N number of operation information, for example, count The time interval information between two neighboring operation information is calculated, if the time interval information is less than certain threshold value, will be described Two neighboring operation information remains as the operation information that the user is accessed in trace information, by that analogy, until adjacent Two operation informations between time interval information exceed the threshold value till so that continuous multiple operation information shapes Into track etc..

So as to, in step s12, the demand determines that equipment can be according to the operating time accessed in record information The information such as information, mode of operation information, access object information, the access record information are defined as corresponding with the user One or more user access trace information.

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the access record information, it is determined that the user corresponding with the user The mode of trace information is accessed, be should be included in the scope of the present invention.

Preferably, in step s12, the demand determine equipment can according to the access record information, with reference to institute The corresponding operation relevant information of operation information is stated, it is determined that one or more corresponding preferred behaviour of record information are accessed with described Make information；According to the preferred operations information, it is determined that the user corresponding with the user accesses trace information, wherein, it is described User accesses trace information includes preferred operations information described at least one.

Specifically, in step s12, the demand determines that equipment, by interacting with step s11, obtains the step The access record information of acquired user in rapid s11；Then, in step s12, the demand determines equipment by according to institute State access record information, from it is described access record information in extract one or more operation informations and with the operation information phase Corresponding operation relevant information, here, the operation relevant information includes but is not limited to operating time information (such as the operating time Bound, operating time point, such as operating time at midnight and operating time working time etc.), mode of operation information is (such as search, point Hit, browse, to distinguish the operation of different confidence levels) etc..

In step s12, the demand determines equipment according to the access record information, with reference to the operation information phase Corresponding operation relevant information, such as by screening to the operating time information, or carried out to the mode of operation Screening, so that it is determined that accessing one or more corresponding preferred operations information of record information with described；For example, in step s12 In, the demand determine equipment using the operating time for the non-working time multiple operation informations as the preferred operations information, Or, in step s12, the demand determines that the bound of operating time is respectively at many of predetermined time range by equipment Individual operation information as the preferred operations information, or, in step s12, the demand determines that mode of operation is believed by equipment Cease be search multiple operation informations as described preferred operations information etc..

Then, in step s12, the demand determines equipment according to the preferred operations information, according to the preferred behaviour Make the temporal information corresponding to information, the preferred operations information is defined as into one or more use corresponding with the user Family accesses trace information, wherein, the user accesses trace information includes preferred operations information described at least one.

Preferably, in step s12, the demand determines that equipment can be according to the access record information, it is determined that and institute State to access in record information and access the corresponding description information of object corresponding to operation information；Record letter is accessed according to described Breath, and the description information is combined, it is determined that the user corresponding with the user accesses trace information, wherein, the user visits Ask that trace information includes operation information described at least one.

Specifically, in step s12, the demand determines that equipment, by interacting with step s11, obtains the step The access record information of acquired user in rapid s11；Then, in step s12, the demand determines equipment by according to institute Access record information is stated, the access accessed in record information corresponding to operation information is obtained in record information from described access Object, then by interacting with the corresponding database of object that accesses, obtains corresponding with the access object Description information, or by directly interacting with the access object, so as to carry from the content accessed corresponding to object Take the description information；Here, the description information includes but is not limited to the information such as keyword, exercise question, brief introduction.

In step s12, the demand determines equipment according to the access record information, and combines the description information, By carrying out the mode of screening etc. to the description information, it is determined that the user corresponding with the user accesses trace information, its In, the user accesses trace information includes operation information described at least one；For example, for example, user's connected reference Object A1 is accessed, object A2 is accessed, is accessed object B, access object C, access object A3, in step s12, the demand determines Equipment is determined to the key word information of described A1, A2, B, C, A3 respectively, wherein, described A1, A2, A3 have same pass Keyword, then in step s12, the demand determine equipment according to it is described access object A1, A2, A3 corresponding to operation information with And temporal information, it is defined as the user corresponding with the user and is accessed trace information.

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the access record information, and the description information is combined, it is determined that with The corresponding user of the user accesses the mode of trace information, should be included in the scope of the present invention.

In step s13, the demand determines that equipment accesses trace information according to the user, it is determined that visiting with the user Ask that corresponding one or more of trace information access trace information with reference to user, wherein, the reference user accesses track letter Breath accesses trace information with the user includes at least one corresponding operation information.

Specifically, in step s13, the demand determines that equipment accesses trace information according to the user, by by institute State user's access trace information and compare with other candidate references user access trace information for prestoring or generate in real time, if The candidate reference user accesses trace information to be included accessing at least one corresponding behaviour of trace information bag with the user Make information, then the candidate reference user is accessed into trace information and be defined as the corresponding ginseng of trace information being accessed with the user Examine user and access trace information；Wherein, described at least one corresponding operation information includes but is not limited to user's access The access object information and/or mode of operation information of the operation of trace information, accesses trace information with the candidate reference user Operation access object information and, or mode of operation information is same or similar.Here, the candidate reference user accesses track The generating mode of information is same or similar with user access trace information, therefore will not be described here, and the side by quoting Formula is incorporated herein.

For example, it is when the access track of the user is A (search) → B (browsing) → C (browsing), described with reference to access rail Mark can be following one or more：A (browsing) → B (search) → C (browsing), A (search) → B (browsing) → C (browsing) → D (search), A (search) → B (browsing) → C (search) → E (access) → F (search), G (access) → A (search) → B is (clear Look at) → C (browsing) → H (search), I (search) → A (search) → B (browsing) etc..Wherein, A, B, C, D, E, F, G, H, I are The access object information for being accessed.

In step s14, the demand determine equipment according to the reference user access trace information, it is determined that with the use The corresponding requirements for access information in family.

Specifically, in step s14, the demand determine equipment by obtain the user access trace information and with The user accesses corresponding one or more of trace information and accesses trace information with reference to user, by the user is accessed Operation information corresponding to trace information and the reference user are accessed compared with the operation information corresponding to trace information, it is determined that The requirements for access information corresponding with the user；Further, can be combined with the user access in trace information with institute The corresponding temporal information of operation information is stated, accesses corresponding with the operation information in trace information with the reference user Temporal information compares, so that it is determined that the requirements for access information corresponding with the user.

Wherein, the requirements for access information includes but is not limited to the access object information, or believes with object is accessed The other information of manner of breathing association；For example, when the access object information is " sea thief king ", then the requirements for access information can be with Be the information such as brief introduction, caricature, the content information of animation or the broadcasting link of " sea thief king ", or with " sea thief king " author's phase Information of other works of association etc..

For example, after upper example, when the access track of the user is A (search) → B (browsing) → C (browsing), can be with root Trace information is accessed according to the reference user, object information D, E, F, G, H, I will be accessed as corresponding with the user Requirements for access information；It is also based on requirements for access information set in advance and determines rule, such as only in the reference user When the access object information of user's access trace information has been completely included in accessing trace information, just by the reference user The access object information in trace information is accessed as the requirements for access information corresponding with the user, then it is after upper example, described Access object information D, E, F, G, H can be used as the requirements for access information corresponding with the user；Can be with according to the operation Temporal information corresponding to information, for example the access object information only in reference to user's access trace information is in the user When after the access object corresponding to access trace information, just as the requirements for access information, then after upper example, the visit Ask that object information D, E, F, H can be used as requirements for access information corresponding with the user etc..

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that any access trace information according to the reference user, it is determined that relative with the user The mode of the requirements for access information answered, should be included in the scope of the present invention.

Preferably, in step s14, the demand determines that equipment can access trace information according to the reference user, It is determined that the reference requirements for access information of the corresponding reference user of trace information is accessed with the reference user；According to the reference Requirements for access information, it is determined that the requirements for access information corresponding with the user.

Specifically, in step s14, the demand determines that equipment is relative with user access trace information by obtaining One or more answered access trace information with reference to user, it is determined that accessing the reference corresponding to trace information with the reference user User, for example, the reference user accesses trace information to be generated according to the access record information for accessing user X, then institute State access user X and be confirmed as the reference user.Here, those skilled in the art are will be understood that in step s14, it is described Demand determines that equipment can determine multidigit respectively according to each access user with reference to corresponding to user accesses trace information With reference to user；Trace information can also be accessed to the reference user to process, for example, when N bars access track with reference to user When information both corresponds to same access user, just using the access user as the reference user, wherein, N lacks for system Save the threshold value for arranging or setting to determine according to user.

When in step s14, the demand determines that equipment accesses trace information according to the reference user, it is determined that with it is described Access after the corresponding reference user of trace information, in step s14 with reference to user, the demand determine equipment by with it is described Associated databases with reference to corresponding to user etc. are interacted, and obtain one or more corresponding with reference user reference Requirements for access information；Or based on the access record information corresponding with the reference user, determined with described in real time with reference to use Corresponding one or more in family refer to requirements for access information.

Then, in step s14, the demand determines the setting that equipment is set according to default setting or user, will be described With reference to requirements for access information all as the requirements for access information corresponding with the user, or to the reference requirements for access Information is carried out preferably, for example, only select the reference requirements for access information being associated with the access record information of the user, as Requirements for access information corresponding with the user etc..

For example, it is when the access track of the user is A (search) → B (browsing) → C (browsing), described with reference to access track For A (search) → B (browsing) → C (browsing) → D (search) when, then by it is described with reference to access track A corresponding to access user As the reference user corresponding with the user；In step s14, the demand determine equipment by directly with the reference Database corresponding to user interacts, to obtain reference requirements for access information X, Y corresponding to the reference user, Z；So Afterwards, in step s14, the demand determines equipment using described X, Y, Z as the requirements for access information corresponding with the user； Wherein, X, Y, Z are accessed access object information.

For example, further, when in step s14, the demand determine equipment by directly with the reference user institute Corresponding database interacts, during obtaining reference requirements for access information X, Y corresponding to the reference user, Z, the X, Y, Z is related to object information D, E, F is accessed respectively, then, in step s14, the demand determines that equipment will be with the access object letter Breath D associated X is used as the requirements for access information corresponding with the user；Wherein, X, Y, Z, D, E, F are accessed visit Ask object information.

Preferably, in step s14, the demand determines that equipment can access trace information according to the reference user, It is determined that one or more corresponding with user candidate access demand information；According to one or more of candidate access need Information is sought, with reference to the subsequent operation information of the user, it is determined that the requirements for access information corresponding with the user.

Specifically, in step s14, the demand determines that equipment is relative with user access trace information by obtaining One or more answered access trace information with reference to user, by the user to be accessed the operation information corresponding to trace information With the reference user access trace information corresponding to operation information compared with, it is determined that one corresponding with the user or Multiple candidate access demand informations；Where it determines that the mode of the candidate access demand information is true with step s14 described in Fig. 3 The mode of the fixed requirements for access information is same or similar, therefore will not be described here, and is incorporated herein by way of reference.

Then, in step s14, the demand determine equipment by with user's direct interaction or can with other The third party device for providing user's subsequent operation information interacts, to obtain the subsequent operation information of the user；Pass through The subsequent operation information of the user such as is compared with one or more of candidate access demand informations at the mode, such as basis The subsequent operation information accesses the inclusion relation of trace information with the reference user, it is determined that the visit corresponding with the user Ask demand information.

For example, it is when the access track of the user is A (search) → B (browsing) → C (browsing), described with reference to access track For：A (search) → B (browsing) → C (browsing) → D (search) → E (access) and A (search) → B (browsing) → C (search) → F During (access) → G (search), then the candidate access demand information is D, E, F, G；If the subsequent operation information of the user is Click access object D, then E is defined as into the requirements for access information corresponding with the user, and if the user it is follow-up F is then defined as the requirements for access information corresponding with the user to click access object G by operation information.Wherein, A, B, C, D, E, F, G, it is accessed access object information.

Preferably, methods described also includes step s15 (not shown), wherein, in step s15, the demand determination sets The standby access operation information according to the user, with reference to the requirements for access information, providing to the user is needed with the access Seek one or more access object informations that information is corresponding.

Specifically, in step s15, the demand determines equipment according to various communication protocol (Communications Protocol), by Various types of data coffret, with store or provide the user access operation information one or more Database or other third party devices interact, with what is stored or provide in obtaining the database or the third party device The access operation information of the user；Or in step s15, the demand determines that equipment can be with according to various communication protocols View, by Various types of data coffret, the user equipment direct interaction corresponding with the user, to obtain the visit of the user Ask operation information；Or in step s15, the demand determines that equipment can be with according to various communication protocols, by all kinds of numbers According to coffret, and user's direct interaction, so as to obtain the access operation information of the user.

Wherein, the access operation information includes but is not limited to search operation information and/or browse operation information.

If the access operation information is same or similar with user access trace information, in step s15, described Demand determines that equipment will access the corresponding requirements for access information of trace information with the user, used as the visit of the user Ask demand information；Then according to various communication protocols (Communications Protoco1), connect by Various types of data transmission Mouthful, the access result corresponding with the requirements for access information is sent to into the user equipment corresponding to the user.

For example, it is when the access track of the user is A (search) → B (browsing) → C (browsing), described with reference to access rail Mark is A (search) → B (browsing) → C (browsing) → D (search), then using D as the requirements for access information；When the difference of user When having searched for A → B → C, then in step s15, the demand determines that equipment will one or more search results pages corresponding with D Face is supplied to the user.Wherein, A, B, C, D are accessed access object information.

For example, it is when the access track of the user is A (search) → B (browsing) → C (browsing), described with reference to access rail Mark is A (search) → B (browsing) → C (browsing) → E (search), then using E as the requirements for access information；When the difference of user When having browsed A → B → C, then in step s15, the demand determines that one or more pages corresponding with E are supplied to by equipment The user.Wherein, A, B, C, E are accessed access object information.

It is highly preferred that in step s15, the demand determine equipment can according to the access operation information of the user, With reference to the requirements for access information, one or more corresponding with the requirements for access information are provided to the user and access knot Fruit information and the user corresponding with the access object information access trace information.

Specifically, in step s15, the demand determines that equipment can provide corresponding with the requirements for access information One or more access object information information when, while will be used for judge it is described access object information user access track letter Breath is supplied to the user, so as to strengthen readability, improves Consumer's Experience.

Further, the user can also carry out feedback operation to the requirements for access information, be judged with lift system Accuracy；For example, user can be by marking the requirements for access information to be " valuable " " interested " " loseing interest in " Deng.

For example, it is when the access track of the user is A (search) → B (search) → C (search), described with reference to access rail Mark is A (search) → B (search) → C (search) → D (search) and A (search) → B (search) → C (search) → E (search), Then using D, E as the requirements for access information；When user is when having searched for A → B → C respectively, then in step s15, the need Ask determination equipment that one or more pages corresponding with D, E are supplied to the user, meanwhile, by the access trace information of user A (search) → B (search) → C (search) is while be supplied to the user to be referred to.Wherein, A, B, C, D, E are and are accessed Access object information.

After upper example, as shown in figure 9, after user has searched for A and B, the input inquiry sequence C in search box；After clicking on search, One or more Search Results related to search sequence C are shown on the left of the page；Simultaneously as the access trace information of user For A → B → C, in step s14, the demand determines that equipment determines that D, E are requirements for access information, and shows on the right side of the page One or more pages corresponding with D, E, while the acquisition track A → B → C of user is supplied to the user in the lump.

Fig. 4 illustrates a kind of method for determining the requirements for access information of user in accordance with a preferred embodiment of the present invention Flow chart.Specifically, in step s111 ' in, the demand determines that equipment obtains the candidate access record information of user, wherein, The candidate access record information includes one or more candidate operations information and corresponding with the candidate operations information Temporal information；In step s112 ' in, the demand determines equipment according to the candidate access record information, it is determined that with the use The corresponding access record information in family, wherein, it is described access record information include one or more operation informations and with it is described The corresponding temporal information of operation information；In step s12 ' in, the demand determines equipment according to the access record information, really The fixed user corresponding with the user accesses trace information, wherein, the user accesses trace information includes at least one institute State operation information；In step s13 ' in, the demand determine equipment according to the user access trace information, it is determined that with the use Family accesses corresponding one or more of trace information and accesses trace information with reference to user, wherein, the reference user accesses rail Mark information accesses trace information with the user includes at least one corresponding operation information；In step s14 ' in, the need Determination equipment is asked to access trace information according to the reference user, it is determined that the requirements for access information corresponding with the user.

Wherein, the step of demand determines equipment s12 ', step s13 ', step s14 ' step phase corresponding with shown in Fig. 3 It is same or essentially identical, therefore here is omitted, and be incorporated herein by way of reference.

It is constant work between above steps, here, it will be understood by those skilled in the art that " continuing " refers to State each step respectively in real time, or require according to setting or real-time adjustment mode of operation, carry out candidate access record letter The acquisition of breath, the determination for accessing record information, user access the determination of trace information, access trace information really with reference to user Fixed, determination of requirements for access information etc., until the demand determines that equipment stops obtaining the candidate access record information of user.

In step s111 ' in, the demand determines that equipment obtains the candidate access record information of user, wherein, the time Choosing accesses record information includes one or more candidate operations information and the time letter corresponding with the candidate operations information Breath.

Specifically, in step s111 ' in, the demand determines equipment according to various communication protocol (Communications Protoco1), by Various types of data coffret, with one or more numbers for storing or providing the candidate access record information Interact according to storehouse or other third party devices, with the use for storing or providing in obtaining the database or the third party device The candidate access record information at family；Or in step s111 ' in, the demand determines that equipment can be with according to various communication protocols View, by Various types of data coffret, the user equipment direct interaction corresponding with the user, such as by obtaining described The access history information stored in browser of user equipment etc., records letter with the candidate access for obtaining the user Breath；Or in step s111 ' in, the demand determines that equipment can be according to various communication protocols, to transmit by Various types of data Interface, with user's direct interaction, so as to obtain the access information submitted to by the user, and then the access information is done For the candidate access record information of the user.

Wherein, the candidate access record information includes but is not limited to user by the operation side such as searching for, clicking on, browsing Formula, the candidate access record information to contents such as webpage, video, audio frequency, pictures；The candidate access record information includes one Individual or multiple candidate operations information and the temporal information corresponding with the candidate operations information.Here, the candidate operations Mode of operation information (such as search for, click on, browsing) is included but is not limited in information, object information is accessed (such as the webpage for accessing The information such as link, web page title, web page contents, the video name for accessing, video profile, video link) etc., grasp with the candidate Access time point and/or access duration time etc. are included but is not limited in making the corresponding temporal information of information.

In step s112 ' in, the demand determines equipment according to the candidate access record information, it is determined that with the user Corresponding access record information, wherein, it is described access record information include one or more operation informations and with the behaviour Make the corresponding temporal information of information.

Specifically, in step s112 ' in, the demand determines equipment according to the candidate access record information, by base Mode of operation information (such as search for, click on, browsing), access object information in the candidate access record information is (as accessed Web page interlinkage, web page title, web page contents, the video name for accessing, video profile, the information such as video link), the operating time Information etc., screens to the candidate access record information, so that it is determined that the access record information.Wherein, the access Record information includes one or more operation informations and the temporal information corresponding with the operation information.

For example, in step s112 ' in, the demand determines equipment by the multiple operations corresponding to same mode of operation information Information is used as the access record information corresponding with the user；Or, in step s112 ' in, the demand determines that equipment will Corresponding to the same or similar multiple operation informations for accessing object information as the access record information corresponding with the user； Or, in step s112 ' in, the demand determines that multiple operation informations of the equipment by continuous time interval less than certain threshold value are made It is access record information corresponding with the user etc..

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the candidate access record information, it is determined that corresponding with the user The mode of record information is accessed, be should be included in the scope of the present invention.

Preferably, in step s112 ' in, the demand determines that equipment can be according to corresponding to the candidate operations information Page relevant information, screens one or more operation informations in one or more of candidate operations information, with determination and institute The corresponding access record information of user is stated, wherein, the access record information includes one or more of operation informations And the temporal information corresponding with the operation information.

Specifically, in step s112 ' in, the demand determine equipment can according to the candidate operations information, obtain with Page relevant information corresponding to the candidate operations information, wherein, the page relevant information includes page classifications information, page Face description information etc.；So as to according to the page relevant information, by carrying out classifying to the candidate page, or according to the page Face description information carries out the mode of screening etc. to the candidate operations information, obtains one or more operation informations, with determination and institute State the corresponding access record information of user.

For example, the trade information according to corresponding to the page is classified to the page, so as to obtain for certain industry Access record information；Or, the page is screened according to the page-describing information (such as keyword etc.), so as to will for example The page with vulgar information is screened out, and is remembered using obtaining multiple non-vulgar pages as the access corresponding with the user Record information.

Fig. 5 is illustrated and is set according to a kind of track determination for determining the access trace information of user of one aspect of the invention Standby 2 schematic diagrames；Wherein, the track determines that equipment 2 includes that recording acquisition device 21, description determining device 22, track obtains dress Put 23, track offer device 24.Specifically, the access record information that acquisition device 21 obtains user is recorded, wherein, the access Record information includes one or more operation informations and the temporal information corresponding with the operation information；Description determines dress 22 are put according to the access record information, it is determined that relative with the access object accessed in record information corresponding to operation information The description information answered；Track acquisition device 23 according to the access record information, and combine the description information, obtain with it is described One or more corresponding object accesses trace informations of record information are accessed, wherein, the object accesses trace information is included One or more described operation informations and the temporal information corresponding with the operation information；Track offer device 24 will be described Object accesses trace information is provided to the user equipment corresponding to the user.

Here, the track determines that equipment includes but is not limited to the network equipment, user equipment or the network equipment and user sets It is standby to pass through the mutually integrated equipment for being constituted of network.Wherein, the network equipment includes that one kind according to being previously set or can be stored Instruction, carry out automatically the electronic equipment of numerical computations and information processing, its hardware include but is not limited to microprocessor, special collection Into circuit (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc..The network equipment its bag Include but be not limited to what computer, network host, single network server, multiple webserver collection or multiple servers were constituted Cloud；Here, cloud is made up of a large amount of computers or the webserver based on cloud computing (Cloud Computing), wherein, cloud meter It is one kind of Distributed Calculation, a virtual supercomputer being made up of the loosely-coupled computer collection of a group.The use Family equipment its include but is not limited to any one can be carried out by keyboard, remote control, touch pad or voice-operated device with user it is man-machine Interactive electronic product, such as computer, smart mobile phone, PDA, game machine or IPTV etc..The network is including but not limited to mutual Networking, wide area network, Metropolitan Area Network (MAN), LAN, VPN, wireless self-organization network (AdHoc networks) etc..Those skilled in the art It will be understood that other tracks determine that equipment is equally applicable to the present invention, within also should being included in the scope of the present invention, and This is incorporated herein by reference.

It is constant work between above-mentioned each device, here, it will be understood by those skilled in the art that " continuing " refers to State each device respectively in real time, or require that conduct interviews record information according to setting or real-time adjustment mode of operation Acquisition, the determination of description information, the acquisition of object accesses trace information, offer of object accesses trace information etc., until described Track determines that equipment stops obtaining the access record information of user.

Record acquisition device 21 obtains the access record information of user, wherein, the access record information includes one Or multiple operation informations and the temporal information corresponding with the operation information.

Specifically, the record acquisition device 21 leads to according to various communication protocols (Communications Protoco1) Various types of data coffret is crossed, with one or more databases or other third parties for storing or providing the access record information Equipment interacts, the access record letter of the user to store or provide in obtaining the database or the third party device Breath；Or the record acquisition device 21 can be with according to various communication protocols, by Various types of data coffret, with the use The corresponding user equipment direct interaction in family, such as by obtaining the access stored in browser in the user equipment etc. History information, to obtain the access record information of the user；Or the record acquisition device 21 can be with according to each Kind of communication protocol, by Various types of data coffret, and user's direct interaction, so as to obtain the visit submitted to by the user Information is asked, and then obtains the access record information of the user.

Wherein, the access record information includes but is not limited to user by the mode of operation such as searching for, clicking on, browsing, right The access record information of the contents such as webpage, video, audio frequency, picture；The access record information includes one or more operations Information and the temporal information corresponding with the operation information.Here, operation side is included but is not limited in the operation information Formula information (such as search for, click on, browsing), access object information (web page interlinkage, web page title such as access, web page contents, visit The information such as the video name asked, video profile, video link) etc., the temporal information corresponding with the operation information includes But it is not limited to access time point and/or access duration time etc..

Description determining device 22 is according to the access record information, it is determined that accessing operation information institute in record information with described It is corresponding to access the corresponding description information of object.

Specifically, the description determining device 22 obtains the record by interacting with the record acquisition device 21 The access record information of acquired user in acquisition device 21；Then the description determining device 22 is by according to the access Record information, obtains the access object accessed in record information corresponding to operation information from described access in record information, Then by interacting with the corresponding database of object that accesses, obtain and the corresponding description letter of object is accessed with described Breath, or by directly interacting with the access object, so as to extract described from the content accessed corresponding to object Description information；Here, the description information includes but is not limited to the information such as keyword, exercise question, brief introduction.

Track acquisition device 23 is according to the access record information, and combines the description information, obtains and the access One or more corresponding object accesses trace informations of record information, wherein, the object accesses trace information includes one Or multiple operation informations and the temporal information corresponding with the operation information.

Specifically, the track acquisition device 23 obtains the record by interacting with the record acquisition device 21 The access record information of acquired user in acquisition device 21, by interacting with the description determining device 22, obtains institute It is corresponding with the access object accessed in record information corresponding to operation information determined by stating in description determining device 22 Description information.Wherein, the description information including but not limited to accesses the corresponding content information of object, keyword with described Information, label information etc..

The track acquisition device 23 is according to the access record information, and combines the description information, to the access One or more operation informations in record information carry out clustering processing, for example, if the multiple behaviour accessed in record information The description information for accessing object made corresponding to information is same or similar, then cluster the plurality of operation information；Or, For example, if the action type information for accessing the multiple operation informations in record information is different, by action type information phase Same operation information is screened, and then the description information according to corresponding to the operation information after screening, identical by description information Or similar multiple operation informations are clustered；Or, for example, according to the temporal information corresponding with the operation information, such as First the time period belonging to the operation information is divided according to temporal information, then to division after multiple described operation letter Breath is clustered etc. according to the description information corresponding to which.

Then, the multiple operation informations in same cluster are pressed by the track acquisition device 23 according to the result after cluster It is ranked up according to the temporal information corresponding to which, to be formed and the object accesses trace information corresponding to the cluster, and then obtains Take one or more corresponding object accesses trace informations of record information are accessed with described.Here, sequence institute foundation Temporal information can be operation initial time corresponding to operation information, operation end time, operation initial time to operating knot Random time point among the beam time etc..

Or, the track acquisition device 23 is by according to the access record information, and combines the description information, directly Connect the operation information accessed one or more with same or analogous description information corresponding to object to generate and the visit Ask one or more corresponding object accesses trace informations of record information；Or, the track acquisition device 23 passes through basis The access record information, and the description information is combined, to described one or more operation informations accessed in record information Screening Treatment or classification process etc. are carried out, according to operation information acquired after screening or after classification, is obtained and described access is remembered One or more corresponding object accesses trace informations of record information.

Wherein, the object accesses trace information include one or more described operation informations and with the operation information Corresponding temporal information.

For example, comprising to accessing object A, A ', A in the access record information of user ", the access of B, C, D record；Through right After the contents such as A, A ', A ", the keyword of B, C, D, content information are analyzed, which is gathered according to its corresponding description information The corresponding operation information of class, by access object A, A ', A with same key word information " is clustered, then, according to institute Object A, A ', A is accessed and is stated " corresponding operating time information, such as according to the order of operation initial time, in order by institute Object A, A ', A is accessed and is stated " corresponding operation information one object accesses trace information of generation.

Preferably, the track acquisition device 23 according to the access record information, and can combine the description information, Clustering processing is carried out to described one or more operation informations accessed in record information, is obtained and the access record information phase Corresponding one or more cluster result information；According to the operation information included in the cluster result information and with it is described The corresponding temporal information of operation information, it is determined that the object accesses trace information corresponding with the cluster result information, wherein, The object accesses trace information includes one or more described operation informations and the time corresponding with the operation information Information.

Specifically, the track acquisition device 23 obtains the record by interacting with the record acquisition device 21 The access record information of acquired user in acquisition device 21, by interacting with the description determining device 22, obtains institute It is corresponding with the access object accessed in record information corresponding to operation information determined by stating in description determining device 22 Description information.

The track acquisition device 23 is according to the access record information, and combines the description information, to the access One or more operation informations in record information carry out clustering processing, for example, if the multiple behaviour accessed in record information The description information for accessing object made corresponding to information is same or similar, then cluster the plurality of operation information；Or, For example, if the action type information for accessing the multiple operation informations in record information is different, by action type information phase Same operation information is screened, and then the description information according to corresponding to the operation information after screening, identical by description information Or similar multiple operation informations are clustered；Or, for example, according to the temporal information corresponding with the operation information, such as First the time period belonging to the operation information is divided according to temporal information, then to division after multiple described operation letter Breath is clustered etc. according to the description information corresponding to which, so as to obtain or many corresponding with the access record information Individual cluster result information.In the cluster result information can include one or more described operation informations and with the operation The corresponding temporal information of information, and the information such as the keyword corresponding with the cluster result information.

Then, the track acquisition device 23 according to the operation information included in the cluster result information and with institute State the corresponding temporal information of operation information, for example, by by the multiple operation informations in same cluster according to corresponding to which Temporal information is ranked up, and to be formed and the object accesses trace information corresponding to the cluster, and then obtains and the access One or more corresponding object accesses trace informations of record information.Here, the temporal information of the sequence institute foundation can be with Be corresponding to operation information operation initial time, operation the end time, operation initial time to operate the end time among Random time point etc..

Or, the track acquisition device 23 according to the operation information included in the cluster result information and with institute The corresponding temporal information of operation information is stated, for example, the time period according to corresponding to temporal information is (such as working time section, rest Time period, time period holiday) etc., the operation information corresponding to different time sections is entered according to the temporal information corresponding to which respectively Row sequence, to be formed and the object accesses trace information corresponding to the cluster, and then obtains and the access record information phase Corresponding one or more object accesses trace informations.

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the access record information, and the description information is combined to determine The mode of object accesses trace information is stated, be should be included in the scope of the present invention.

Preferably, the track acquisition device 23 can according to the access record information, with reference to the operation information Corresponding operation relevant information, it is determined that accessing one or more corresponding preferred operations information of record information with described；Root According to the preferred operations information, the corresponding description information of the access object with reference to corresponding to the preferred operations information, to institute Stating one or more the preferred operations information accessed in record information carries out clustering processing, obtains and the access record information phase Corresponding one or more object accesses trace informations, wherein, the object accesses trace information is comprising described in one or more Operation information and the temporal information corresponding with the operation information.

Specifically, the track acquisition device 23 obtains the record by interacting with the record acquisition device 21 The access record information of acquired user in acquisition device 21；Then the track acquisition device 23 is by according to the access Record information, extracts one or more operation informations and corresponding with the operation information from the access record information Operation relevant information, here, the operation relevant information to include but is not limited to operating time information (upper and lower such as the operating time Limit, operating time point, such as operating time at midnight and operating time working time etc.), (such as the search, click, clear of mode of operation information Look at, to distinguish the operation of different confidence levels) etc..

The track acquisition device 23 according to the access record information, with reference to the operation corresponding with the operation information Relevant information, such as by screening to the operating time information, or screen to the mode of operation, so as to true It is fixed to access one or more corresponding preferred operations information of record information with described；For example, the track acquisition device 23 will Operating time for the non-working time multiple operation informations as the preferred operations information, or, the track acquisition device 23 the bound of operating time is respectively at multiple operation informations of predetermined time range as the preferred operations information, Or, the track acquisition device 23 using mode of operation information be search multiple operation informations as the preferred operations information Deng.

Then, according to the preferred operations information, with reference to the preferred operations information, institute is right for the track acquisition device 23 That what is answered accesses the corresponding description information of object, and one or more the preferred operations information in the access record information are carried out Clustering processing, such as key word information according to corresponding to the preferred operations information, by with same or similar keyword The preferred operations information is clustered, then by preferred operations information described in the same class after cluster according to the behaviour corresponding to which It is ranked up as temporal information, to be formed and the object accesses trace information corresponding to the cluster, and then obtains and the visit Ask one or more corresponding object accesses trace informations of record information.Wherein, the object accesses trace information includes one Individual or multiple operation informations and the temporal information corresponding with the operation information.

Track offer device 24 provides the object accesses trace information to the user equipment corresponding to the user.

Specifically, the track offer device 24 is led to according to various communication protocols (Communications Protocol) Various types of data coffret is crossed, the object accesses trace information is provided to the user equipment corresponding to the user.

Preferably, the track determines that equipment 2 also includes Requirement Acquisition device (not shown), wherein, the Requirement Acquisition Device according to the object accesses trace information, it is determined that the requirements for access information corresponding with the user.

Specifically, the Requirement Acquisition device passes through to obtain the object accesses trace information, by the object is visited Ask the access object corresponding to trace information directly as the requirements for access information corresponding with the user；Or only when described Time span corresponding to object accesses trace information exceedes threshold value, just by the access corresponding to the object accesses trace information Object as the requirements for access information corresponding with the user, so as to ensure that the requirements for access information is user in long-term The requirements for access information all paid close attention to；Or only when the operation information corresponding to the object accesses trace information exceedes certain amount When, just the object that accesses corresponding to the object accesses trace information is believed as the requirements for access corresponding with the user Breath, so as to ensure that the requirements for access information is user's repeatedly requirements for access information of concern etc.；Or only when the object is visited Ask that the operating time interval of the adjacent operation information corresponding to trace information meets certain threshold value (such as less than between certain hour Every), using the access object corresponding to the object accesses trace information as the candidate access demand corresponding with the user Information.

Wherein, the requirements for access information includes but is not limited to the access object information, or believes with object is accessed The other information of manner of breathing association；For example, when the access object information is " sea thief king ", then the requirements for access information can be with Be the information such as brief introduction, caricature, the content information of animation or the broadcasting link of " sea thief king ", or with " sea thief king " author's phase Information of other works of association etc..

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the object accesses trace information, it is determined that corresponding with the user The mode of requirements for access information, should be included in the scope of the present invention.

Preferably, the Requirement Acquisition device can with according to the object accesses trace information, it is determined that with the user One or more corresponding candidate access demand information；According to one or more of candidate access demand informations, with reference to institute The subsequent operation information of user is stated, it is determined that the requirements for access information corresponding with the user.

Specifically, the Requirement Acquisition device passes through to obtain the object accesses trace information, by the object is visited Ask the access object corresponding to trace information directly as the candidate access demand information corresponding with the user；Or only when Time span corresponding to the object accesses trace information exceedes threshold value, just by corresponding to the object accesses trace information Object is accessed as the candidate access demand information corresponding with the user, so as to ensure that the candidate access demand information is User is in the long-term interior requirements for access information paid close attention to；Or only when the operation information corresponding to the object accesses trace information During more than certain amount, just object will be accessed as corresponding with the user corresponding to the object accesses trace information Candidate access demand information, so as to ensure that the candidate access demand information is user's repeatedly requirements for access information of concern etc.； Or only when the operating time interval of the adjacent operation information corresponding to the object accesses trace information meets certain threshold value (such as less than intervals), using the access object corresponding to the object accesses trace information as relative with the user The candidate access demand information answered.

Then, the Requirement Acquisition device is by providing the user with user's direct interaction or with other The third party device of subsequent operation information interacts, to obtain the subsequent operation information of the user；By by the user's The subsequent operation information mode such as compared with one or more of candidate access demand informations, such as when the subsequent operation is believed Breath is matched with certain candidate access demand information, then be defined as the candidate access demand information corresponding with the user Requirements for access information.

Preferably, the track acquisition device 23 also includes reference locus unit (not shown), wherein, the reference locus Unit is according to the object accesses trace information, it is determined that one or more corresponding with the user are believed with reference to track is accessed Breath；The object accesses trace information and the reference are accessed trace information and are provided to the use by the track offer device 24 User equipment corresponding to family.

Specifically, user of the reference locus unit according to corresponding to the object accesses trace information, will with it is described Associated other users (such as the good friend of user, other open share oneself and access users of trace information etc.) as with it is described The reference user of user, and the object accesses trace information of the reference user is defined as into corresponding with the user Or it is multiple with reference to access trace information；Or, the reference locus unit is according to included in the object accesses trace information One or more operation informations, using other with the same or analogous object accesses trace information of the operation information as The reference corresponding with the user accesses trace information.

The track offer device 24 according to various communication protocols (Communications Protocol), by all kinds of Data transmission interface, by the object accesses trace information and described provides to corresponding to the user with reference to accessing trace information User equipment.

It is highly preferred that the Requirement Acquisition device can be according to the object accesses trace information, with reference to described with reference to visit Trace information is asked, it is determined that the requirements for access information corresponding with the user.

Specifically, the object accesses trace information can be believed with reference to access track by the Requirement Acquisition device with described Manner of breathing is combined, and the requirements for access information is determined jointly using two kinds of trace informations；Here, those skilled in the art should be able to manage Solution, the method for determining requirements for access information is determined according to the object accesses trace information with the demand acquisition device visits The method for asking demand information is same or similar, therefore will not be described here, and is incorporated herein by way of reference.

Preferably, the track determines that equipment 2 also includes Search Results offer device (not shown), wherein, the search As a result search operation information of the offer device according to the user, with reference to the requirements for access information, to the user send with One or more corresponding search result informations of the requirements for access information.

Specifically, the Search Results offer device is according to various communication protocols (Communications Protocol), By Various types of data coffret, with store or provide the user search operation information one or more databases or its He interacts at third party device, with the user's that stores or provide in obtaining the database or the third party device Search operation information；Or the Search Results offer device can be with according to various communication protocols, by Various types of data transmission Interface, the user equipment direct interaction corresponding with the user, to obtain the search operation information of the user；Or it is described Search Results offer device can be according to various communication protocols, by Various types of data coffret, directly handing over the user Mutually, so as to obtaining the search operation information of the user.

The Search Results offer device according to the search operation information, according to various communication protocols (Communications Protocol), by Various types of data coffret, the institute that will be associated with the search operation information State the corresponding search result information of requirements for access information, the user equipment being sent to corresponding to the user.

Or, if the search operation information is same or similar with the object accesses trace information, the search knot Fruit offer device by the requirements for access information corresponding with the object accesses trace information, as the search of the user Demand information；Then according to various communication protocols (Communications Protocol), by Various types of data coffret, The Search Results corresponding with the requirements for access information are sent to into the user equipment corresponding to the user.

Preferably, the track determines that equipment 2 also includes browsing result offer device (not shown), wherein, it is described to browse As a result browse operation information of the offer device according to the user, with reference to the requirements for access information, to the user send with Corresponding one or more of the requirements for access information browse information.

Specifically, the result offer device that browses is according to various communication protocols (Communications Protocol), By Various types of data coffret, with store or provide the user browse operation information one or more databases or its He interacts at third party device, with the user's that stores or provide in obtaining the database or the third party device Browse operation information；Or the result offer device that browses can be according to various communication protocols, to be transmitted by Various types of data Interface, the user equipment direct interaction corresponding with the user, to obtain the browse operation information of the user；Or it is described Browsing result offer device can be according to various communication protocols, by Various types of data coffret, directly to hand over the user Mutually, so as to obtaining the browse operation information of the user.

The result offer device that browses according to the browse operation information, according to various communication protocols (Communications Protocol), by Various types of data coffret, the institute that will be associated with the browse operation information State requirements for access information it is corresponding browse object information, the user equipment being sent to corresponding to the user.

Or, it is if the browse operation information is same or similar with the object accesses trace information, described to browse knot Fruit offer device by the requirements for access information corresponding with the object accesses trace information, as browsing for the user Demand information；Then according to various communication protocols (Communications Protocol), by Various types of data coffret, The browse result corresponding with the requirements for access information is sent to into the user equipment corresponding to the user.

Fig. 6 illustrates a kind of track for determining the access trace information of user in accordance with a preferred embodiment of the present invention Determine 2 ' schematic diagram of equipment；Wherein, the track determine equipment 2 ' including record acquisition device 21 ', description determining device 22 ', Track acquisition device 23 ', track offer device 24 ', the record acquisition device 21 ' include record acquiring unit 211 ' and determination Unit 212 '.Specifically, the record acquiring unit 211 ' obtains the candidate access record information of user, wherein, the candidate Accessing record information includes one or more candidate operations information and the temporal information corresponding with the candidate operations information； The determining unit 212 ' is according to the candidate access record information, it is determined that the access record information corresponding with the user, Wherein, the record information that accesses includes one or more operation informations and the time letter corresponding with the operation information Breath；The description determining device 22 ' is according to the access record information, it is determined that accessing operation information institute in record information with described It is corresponding to access the corresponding description information of object；The track acquisition device 23 ' is according to the access record information, and combines The description information, obtains and accesses one or more corresponding object accesses trace informations of record information with described, wherein, institute Object accesses trace information is stated comprising one or more described operation informations and the time letter corresponding with the operation information Breath；The track offer device 24 ' provides the object accesses trace information to the user equipment corresponding to the user.

Wherein, the track determines the description determining device 22 ' of equipment, track acquisition device 23 ', track offer device 24 ' is identical with corresponding intrument shown in Fig. 5 or essentially identical, therefore here is omitted, and is incorporated herein by way of reference.

It is constant work between above-mentioned each device, here, it will be understood by those skilled in the art that " continuing " refers to State each device respectively in real time, or require according to setting or real-time adjustment mode of operation, carry out candidate access record letter The acquisition of breath, the determination for accessing record information, the determination of description information, the acquisition of object accesses trace information, object accesses rail Offer of mark information etc., until the track determines that equipment stops obtaining the candidate access record information of user.

Record acquiring unit 211 ' obtains the candidate access record information of user, wherein, the candidate access record information Include one or more candidate operations information and the temporal information corresponding with the candidate operations information.

Specifically, it is described record acquiring unit 211 ' according to various communication protocols (Communications Protoco1), By Various types of data coffret, with one or more databases for storing or providing the candidate access record information or other Third party device interacts, and is visited with the candidate of the user for storing or providing in obtaining the database or the third party device Ask record information；Or the acquiring unit 211 ' that records can be according to various communication protocols, to be connect by Various types of data transmission Mouthful, the user equipment direct interaction corresponding with the user, such as by obtaining in browser in the user equipment etc. The access history information for being stored, to obtain the candidate access record information of the user；Or the record obtains single Unit 211 ' can be with according to various communication protocols, by Various types of data coffret, and user's direct interaction, so as to obtain The access information submitted to by the user, so by the access information as the user candidate access record information.

Wherein, the candidate access record information includes but is not limited to user by the operation side such as searching for, clicking on, browsing Formula, the candidate access record information to contents such as webpage, video, audio frequency, pictures；The candidate access record information includes one Individual or multiple candidate operations information and the temporal information corresponding with the candidate operations information.Here, the candidate operations Mode of operation information (such as search for, click on, browsing) is included but is not limited in information, object information is accessed (such as the webpage for accessing The information such as link, web page title, web page contents, the video name for accessing, video profile, video link) etc., grasp with the candidate Access time point and/or access duration time etc. are included but is not limited in making the corresponding temporal information of information.

Determining unit 212 ' is according to the candidate access record information, it is determined that the access record corresponding with the user is believed Breath, wherein, the access record information includes one or more operation informations and the time corresponding with the operation information Information.

Specifically, the determining unit 212 ' is according to the candidate access record information, by based on the candidate access The mode of operation information (such as search for, click on, browsing) of the record information, (web page interlinkage, webpage such as access of access object information Title, web page contents, the video name for accessing, video profile, the information such as video link), operating time information etc., to the time Choosing accesses record information and is screened, so that it is determined that the access record information.Wherein, the access record information includes one Individual or multiple operation informations and the temporal information corresponding with the operation information.

For example, the determining unit 212 ' using corresponding to same mode of operation information multiple operation informations as with it is described The corresponding access record information of user；Or, the determining unit 212 ' will be corresponding to same or similar access object information Multiple operation informations as the access record information corresponding with the user；Or, the determining unit 212 ' will be continuous Time interval is less than multiple operation informations of certain threshold value as access record information corresponding with the user etc..

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the candidate access record information, it is determined that corresponding with the user The mode of record information is accessed, be should be included in the scope of the present invention.

Preferably, the determining unit 212 ' can according to the page relevant information corresponding to the candidate operations information, One or more operation informations are screened in one or more of candidate operations information, it is corresponding with the user to determine Access record information, wherein, it is described access record information include one or more of operation informations and with the operation The corresponding temporal information of information.

Specifically, the determining unit 212 ' can be obtained and believed with the candidate operations according to the candidate operations information The corresponding page relevant information of breath, wherein, the page relevant information includes page classifications information, page-describing information etc.； So as to according to the page relevant information, by carrying out classifying to the candidate page, or according to the page-describing information pair The candidate operations information carries out the mode of screening etc., obtains one or more operation informations, corresponding with the user to determine Access record information.

For example, the trade information according to corresponding to the page is classified to the page, so as to obtain for certain industry Access record information；Or, the page is screened according to the page-describing information (such as keyword etc.), so as to will for example The page with vulgar information is screened out, and is remembered using obtaining multiple non-vulgar pages as the access corresponding with the user Record information.

Fig. 7 illustrates a kind of method flow for determining the access trace information of user according to another aspect of the present invention Figure.Specifically, in step s21, the track determines that equipment obtains the access record information of user, wherein, it is described to access note Record information includes one or more operation informations and the temporal information corresponding with the operation information；In step s22, The track determines equipment according to the access record information, it is determined that with the access record information in corresponding to operation information Access the corresponding description information of object；In step s23, the track determines equipment according to the access record information, and With reference to the description information, obtain and one or more corresponding object accesses trace informations of record information are accessed with described, its In, the object accesses trace information include one or more described operation informations and it is corresponding with the operation information when Between information；In step s24, the track determines that equipment provides the object accesses trace information to corresponding to the user User equipment..

It is constant work between above steps, here, it will be understood by those skilled in the art that " continuing " refers to State each step respectively in real time, or require that conduct interviews record information according to setting or real-time adjustment mode of operation Acquisition, the determination of description information, the acquisition of object accesses trace information, offer of object accesses trace information etc., until described Track determines that equipment stops obtaining the access record information of user.

In step s21, the track determines that equipment obtains the access record information of user, wherein, it is described to access record Information includes one or more operation informations and the temporal information corresponding with the operation information.

Specifically, in step s21, the track determines equipment according to various communication protocol (Communications Protocol), by Various types of data coffret, with one or more databases for storing or providing the access record information Or other third party devices interact, with the user's that stores or provide in obtaining the database or the third party device Access record information；Or in step s21, the track determines that equipment can be with according to various communication protocols, by all kinds of Data transmission interface, the user equipment direct interaction corresponding with the user, such as by obtaining in the user equipment The access history information stored in browser etc., to obtain the access record information of the user；Or in step s21 In, the track determines that equipment can be by Various types of data coffret, direct with the user with according to various communication protocols Interaction, so as to obtain the access information submitted to by the user, and then obtains the access record information of the user.

Wherein, the access record information includes but is not limited to user by the mode of operation such as searching for, clicking on, browsing, right The access record information of the contents such as webpage, video, audio frequency, picture；The access record information includes one or more operations Information and the temporal information corresponding with the operation information.Here, operation side is included but is not limited in the operation information Formula information (such as search for, click on, browsing), access object information (web page interlinkage, web page title such as access, web page contents, visit The information such as the video name asked, video profile, video link) etc., the temporal information corresponding with the operation information includes But it is not limited to access time point and/or access duration time etc..

In step s22, the track determines equipment according to the access record information, it is determined that accessing record letter with described The corresponding description information of object is accessed corresponding to operation information in breath.

Specifically, in step s22, the track determines that equipment, by interacting with step s21, obtains the step The access record information of acquired user in rapid s21；Then, in step s22, the track determines equipment by according to institute Access record information is stated, the access accessed in record information corresponding to operation information is obtained in record information from described access Object, then by interacting with the corresponding database of object that accesses, obtains corresponding with the access object Description information, or by directly interacting with the access object, so as to carry from the content accessed corresponding to object Take the description information；Here, the description information includes but is not limited to the information such as keyword, exercise question, brief introduction.

In step s23, the track determines equipment according to the access record information, and combines the description information, Obtain one or more corresponding object accesses trace informations of record information are accessed with described, wherein, the object accesses rail Mark packet contains one or more described operation informations and the temporal information corresponding with the operation information.

Specifically, in step s23, the track determines that equipment, by interacting with step s21, obtains the step The access record information of acquired user in rapid s21, by interacting with step s22, obtains institute in step s22 It is determined that with it is described access in record information corresponding to operation information access the corresponding description information of object.Wherein, it is described Description information including but not limited to accesses the corresponding content information of object, key word information, label information etc. with described.

In step s23, the track determines equipment according to the access record information, and combines the description information, Clustering processing is carried out to one or more operation informations in the access record information, for example, if the access record information In multiple operation informations corresponding to access object description information it is same or similar, then the plurality of operation information is carried out Cluster；Or, for example, if the action type information for accessing the multiple operation informations in record information is different, will operation Type information identical operation information is screened, then the description information according to corresponding to the operation information after screening, will be retouched State the same or analogous multiple operation informations of information to be clustered；Or, for example, according to it is corresponding with the operation information when Between information, as elder generation is divided to the time period belonging to the operation information according to temporal information, then to division after it is multiple The operation information is clustered etc. according to the description information corresponding to which.

Then, in step s23, the track determines that equipment, will be multiple in same cluster according to the result after cluster Operation information is ranked up according to the temporal information corresponding to which, is believed with the object accesses track corresponding to the cluster with being formed Breath, and then obtain one or more object accesses trace informations corresponding with the access record information.Here, the sequence The temporal information of institute's foundation can be operation initial time corresponding to operation information, operation end time, operation initial time Random time point to the operation end time etc..

Or, in step s23, the track determines equipment by according to the access record information, and combines described Description information, one or more with same or analogous description information are directly accessed the operation information life corresponding to object One or more corresponding object accesses trace informations of record information are accessed into described；Or, it is in step s23, described Track determines equipment by according to the access record information, and combines the description information, in the access record information One or more operation informations carry out Screening Treatment or classification and process etc., according to operation letter acquired after screening or after classification Breath, obtains and accesses one or more corresponding object accesses trace informations of record information with described.

Wherein, the object accesses trace information include one or more described operation informations and with the operation information Corresponding temporal information.

For example, comprising to accessing object A, A ', A in the access record information of user ", the access of B, C, D record；Through right After the contents such as A, A ', A ", the keyword of B, C, D, content information are analyzed, which is gathered according to its corresponding description information The corresponding operation information of class, by access object A, A ', A with same key word information " is clustered, then, according to institute Object A, A ', A is accessed and is stated " corresponding operating time information, such as according to the order of operation initial time, in order by institute Object A, A ', A is accessed and is stated " corresponding operation information one object accesses trace information of generation.

Preferably, in step s23, the track determines that equipment according to the access record information, and can combine institute Description information is stated, clustering processing is carried out to described one or more operation informations accessed in record information, is obtained and the visit Ask one or more corresponding cluster result information of record information；Believed according to the operation included in the cluster result information Breath and the temporal information corresponding with the operation information, it is determined that the object accesses rail corresponding with the cluster result information Mark information, wherein, the object accesses trace information include one or more described operation informations and with the operation information Corresponding temporal information.

Specifically, in step s23, the track determines that equipment, by interacting with step s21, obtains the step The access record information of acquired user in rapid s21, by interacting with step s22, obtains institute in step s22 It is determined that with it is described access in record information corresponding to operation information access the corresponding description information of object.

In step s23, the track determines equipment according to the access record information, and combines the description information, Clustering processing is carried out to one or more operation informations in the access record information, for example, if the access record information In multiple operation informations corresponding to access object description information it is same or similar, then the plurality of operation information is carried out Cluster；Or, for example, if the action type information for accessing the multiple operation informations in record information is different, will operation Type information identical operation information is screened, then the description information according to corresponding to the operation information after screening, will be retouched State the same or analogous multiple operation informations of information to be clustered；Or, for example, according to it is corresponding with the operation information when Between information, as elder generation is divided to the time period belonging to the operation information according to temporal information, then to division after it is multiple The operation information is clustered etc. according to the description information corresponding to which, corresponding with the access record information so as to obtain One or more cluster result information.In the cluster result information can include one or more described operation informations and The temporal information corresponding with the operation information, and the information such as the keyword corresponding with the cluster result information.

Then, in step s23, the track determines that equipment is believed according to the operation included in the cluster result information Breath and the temporal information corresponding with the operation information, for example, by by the multiple operation informations in same cluster according to Temporal information corresponding to which is ranked up, and to be formed and the object accesses trace information corresponding to the cluster, and then obtains One or more corresponding object accesses trace informations of record information are accessed with described.Here, the sequence institute foundation when Between information can be that operation initial time corresponding to operation information, operation end time, operation initial time terminate to operating Random time point among time etc..

Or, in step s23, the track determines that equipment is believed according to the operation included in the cluster result information Breath and the temporal information corresponding with the operation information, for example, the time period according to corresponding to temporal information is (during as worked Between section, time of having a rest section, time period holiday) etc., by the operation information corresponding to different time sections respectively according to corresponding to which Temporal information is ranked up, and to be formed and the object accesses trace information corresponding to the cluster, and then obtains and the access One or more corresponding object accesses trace informations of record information.

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the access record information, and the description information is combined to determine The mode of object accesses trace information is stated, be should be included in the scope of the present invention.

Preferably, in step s23, the track determine equipment can according to the access record information, with reference to institute The corresponding operation relevant information of operation information is stated, it is determined that one or more corresponding preferred behaviour of record information are accessed with described Make information；According to the preferred operations information, the corresponding description of the access object with reference to corresponding to the preferred operations information Described one or more preferred operations information accessed in record information are carried out clustering processing, are obtained and the access by information One or more corresponding object accesses trace informations of record information, wherein, the object accesses trace information includes one Or multiple operation informations and the temporal information corresponding with the operation information.

Specifically, in step s23, the track determines that equipment, by interacting with step s21, obtains the step The access record information of acquired user in rapid s21；Then, in step s23, the track determines equipment by according to institute State access record information, from it is described access record information in extract one or more operation informations and with the operation information phase Corresponding operation relevant information, here, the operation relevant information includes but is not limited to operating time information (such as the operating time Bound, operating time point, such as operating time at midnight and operating time working time etc.), mode of operation information is (such as search, point Hit, browse, to distinguish the operation of different confidence levels) etc..

In step s23, the track determines equipment according to the access record information, with reference to the operation information phase Corresponding operation relevant information, such as by screening to the operating time information, or carried out to the mode of operation Screening, so that it is determined that accessing one or more corresponding preferred operations information of record information with described；For example, in step s23 In, the track determine equipment using the operating time for the non-working time multiple operation informations as the preferred operations information, Or, in step s23, the track determines that the bound of operating time is respectively at many of predetermined time range by equipment Individual operation information as the preferred operations information, or, in step s23, the track determines that mode of operation is believed by equipment Cease be search multiple operation informations as described preferred operations information etc..

Then, in step s23, the track determines equipment according to the preferred operations information, with reference to the preferred behaviour Make to access the corresponding description information of object corresponding to information, to described one or more preferred behaviour accessed in record information Clustering processing is carried out as information, such as key word information according to corresponding to the preferred operations information will be with identical or phase Clustered like the preferred operations information of keyword, then by preferred operations information described in the same class after cluster according to which Corresponding operating time information is ranked up, and to be formed and the object accesses trace information corresponding to the cluster, and then obtains Take one or more corresponding object accesses trace informations of record information are accessed with described.Wherein, the object accesses track Packet contains one or more described operation informations and the temporal information corresponding with the operation information.

In step s24, the track determines that the object accesses trace information is provided right to user institute by equipment The user equipment answered.

Specifically, in step s24, the track determines equipment according to various communication protocol (Communications Protoco1), by Various types of data coffret, the object accesses trace information is provided to the use corresponding to the user Family equipment.

Preferably, methods described also includes step s25 (not shown), and specifically, in step s25, the track determines Equipment according to the object accesses trace information, it is determined that the requirements for access information corresponding with the user.

Specifically, in step s25, the track determines that equipment, by obtaining the object accesses trace information, passes through By the access object corresponding to the object accesses trace information directly as the requirements for access information corresponding with the user； Or only when the time span corresponding to the object accesses trace information exceedes threshold value, just by the object accesses trace information The corresponding object that accesses as the requirements for access information corresponding with the user, so as to ensure that the requirements for access information is User is in the long-term interior requirements for access information paid close attention to；Or only when the operation information corresponding to the object accesses trace information During more than certain amount, just object will be accessed as corresponding with the user corresponding to the object accesses trace information Requirements for access information, so as to ensure that the requirements for access information is user's repeatedly requirements for access information of concern etc.；Or only when The operating time interval of the adjacent operation information corresponding to the object accesses trace information meets certain threshold value (such as less than Fix time interval), object will be accessed as the candidate corresponding with the user corresponding to the object accesses trace information Requirements for access information.

Wherein, the requirements for access information includes but is not limited to the access object information, or believes with object is accessed The other information of manner of breathing association；For example, when the access object information is " sea thief king ", then the requirements for access information can be with Be the information such as brief introduction, caricature, the content information of animation or the broadcasting link of " sea thief king ", or with " sea thief king " author's phase Information of other works of association etc..

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the object accesses trace information, it is determined that corresponding with the user The mode of requirements for access information, should be included in the scope of the present invention.

Preferably, in step s25, the track determines that equipment can be with according to the object accesses trace information, really Fixed one or more candidate access demand informations corresponding with the user；According to one or more of candidate access demands Information, with reference to the subsequent operation information of the user, it is determined that the requirements for access information corresponding with the user.

Specifically, in step s25, the track determines that equipment, by obtaining the object accesses trace information, passes through By the access object corresponding to the object accesses trace information directly as the candidate access demand corresponding with the user Information；Or only when the time span corresponding to the object accesses trace information exceedes threshold value, just by the object accesses rail Corresponding to mark information access object as the candidate access demand information corresponding with the user, so as to ensure the candidate Requirements for access information is user in the long-term interior requirements for access information all paid close attention to；Or only when the object accesses trace information institute Corresponding operation information exceed certain amount when, just using the access object corresponding to the object accesses trace information as with institute The corresponding candidate access demand information of user is stated, so as to ensure that the candidate access demand information is the visit that user repeatedly pays close attention to Ask demand information etc.；Or be only spaced when the operating time of the adjacent operation information corresponding to the object accesses trace information Meet certain threshold value (such as less than intervals), using the access object corresponding to the object accesses trace information as with The corresponding candidate access demand information of the user.

Then, in step s25, the track determine equipment by with user's direct interaction or can with other The third party device for providing user's subsequent operation information interacts, to obtain the subsequent operation information of the user；Pass through The subsequent operation information of the user such as is compared with one or more of candidate access demand informations at the mode, for example, works as institute State subsequent operation information to match with certain candidate access demand information, then by the candidate access demand information be defined as with it is described The corresponding requirements for access information of user.

Preferably, step s23 also includes step s231 (not shown), wherein, in step s231, the track is true Locking equipment is according to the object accesses trace information, it is determined that one or more corresponding with the user are believed with reference to track is accessed Breath；In step s24, the track determines that the object accesses trace information and the reference are accessed trace information and carried by equipment The user equipment being supplied to corresponding to the user.

Specifically, in step s231, the track determines equipment according to corresponding to the object accesses trace information User, by (good friend, other disclosures such as user shares users of oneself access trace information with the other users being associated Deng) as the reference user with the user, and the object accesses trace information of the reference user is defined as and the use One or more corresponding references of family access trace information；Or, in step s231, the track determines equipment according to institute State one or more operation informations included in object accesses trace information, by other with identical with the operation information or Similar object accesses trace information accesses trace information as the reference corresponding with the user.

In step s24, the track determines equipment according to various communication protocol (Communications Protoco1), by Various types of data coffret, the object accesses trace information and the reference are accessed into trace information and is carried The user equipment being supplied to corresponding to the user.

It is highly preferred that in step s25, the track determines that equipment can be tied according to the object accesses trace information Close described with reference to trace information is accessed, it is determined that the requirements for access information corresponding with the user.

Specifically, in step s25, the track determines that equipment can be by the object accesses trace information and the ginseng Examine access trace information to combine, the requirements for access information is determined jointly using two kinds of trace informations；Here, this area skill Art personnel will be understood that the method for determining requirements for access information with the demand acquisition device according to the object accesses rail Mark information determines that the method for requirements for access information is same or similar, therefore will not be described here, and is contained in by way of reference This.

Preferably, methods described also includes step s26 (not shown), wherein, in step s26, the track determination sets The standby search operation information according to the user, with reference to the requirements for access information, sending to the user is needed with the access Seek one or more search result informations that information is corresponding.

Specifically, in step s26, the track determines equipment according to various communication protocol (Communications Protoco1), by Various types of data coffret, with store or provide the user search operation information one or more Database or other third party devices interact, with what is stored or provide in obtaining the database or the third party device The search operation information of the user；Or in step s26, the track determines that equipment can be with according to various communication protocols View, by Various types of data coffret, the user equipment direct interaction corresponding with the user, to obtain searching for the user Rope operation information；Or in step s26, the track determines that equipment can be with according to various communication protocols, by all kinds of numbers According to coffret, and user's direct interaction, so as to obtain the search operation information of the user.

In step s26, the track determines equipment according to the search operation information, according to various communication protocols (Communications Protocol), by Various types of data coffret, the institute that will be associated with the search operation information State the corresponding search result information of requirements for access information, the user equipment being sent to corresponding to the user.

Or, if the search operation information is same or similar with the object accesses trace information, in step s26 In, the track determines equipment by the requirements for access information corresponding with the object accesses trace information, used as described The search need information of user；Then according to various communication protocols (Communications Protocol), by Various types of data The Search Results corresponding with the requirements for access information are sent to the user equipment corresponding to the user by coffret.

Preferably, methods described also includes step s27 (not shown), wherein, in step s27, the track determination sets The standby browse operation information according to the user, with reference to the requirements for access information, sending to the user is needed with the access Corresponding one or more of information are asked to browse information.

Specifically, in step s27, the track determines equipment according to various communication protocol (Communications Protocol), by Various types of data coffret, with store or provide the user browse operation information one or more Database or other third party devices interact, with what is stored or provide in obtaining the database or the third party device The browse operation information of the user；Or in step s27, the track determines that equipment can be with according to various communication protocols View, by Various types of data coffret, the user equipment direct interaction corresponding with the user, to obtain the clear of the user Look at operation information；Or in step s27, the track determines that equipment can be with according to various communication protocols, by all kinds of numbers According to coffret, and user's direct interaction, so as to obtain the browse operation information of the user.

In step s27, the track determines equipment according to the browse operation information, according to various communication protocols (Communications Protocol), by Various types of data coffret, the institute that will be associated with the browse operation information State requirements for access information it is corresponding browse object information, the user equipment being sent to corresponding to the user.

Or, if the browse operation information is same or similar with the object accesses trace information, in step s27 In, the track determines equipment by the requirements for access information corresponding with the object accesses trace information, used as described User's browses demand information；Then according to various communication protocols (Communications Protocol), by Various types of data The browse result corresponding with the requirements for access information is sent to the user equipment corresponding to the user by coffret.

Fig. 8 illustrates a kind of method for determining the access trace information of user in accordance with a preferred embodiment of the present invention Flow chart.Specifically, in step s211 ' in, the track determines that equipment obtains the candidate access record information of user, wherein, The candidate access record information includes one or more candidate operations information and corresponding with the candidate operations information Temporal information；In step s212 ' in, the track determines equipment according to the candidate access record information, it is determined that with the use The corresponding access record information in family, wherein, it is described access record information include one or more operation informations and with it is described The corresponding temporal information of operation information；In step s22 ' in, the track determines equipment according to the access record information, really The fixed description information corresponding with the access object accessed in record information corresponding to operation information；In step s23 ' in, The track determines equipment according to the access record information, and combines the description information, obtains and accesses record letter with described Corresponding one or more the object accesses trace informations of manner of breathing, wherein, the object accesses trace information includes one or more The operation information and the temporal information corresponding with the operation information；In step s24 ' in, the track determines equipment The object accesses trace information is provided to the user equipment corresponding to the user.

Wherein, s22 ', step s23 the step of methods described ', step s24 ' are identical or basic with correspondence step shown in Fig. 7 It is identical, therefore here is omitted, and be incorporated herein by way of reference.

It is constant work between above steps, here, it will be understood by those skilled in the art that " continuing " refers to State each step respectively in real time, or require according to setting or real-time adjustment mode of operation, carry out candidate access record letter The acquisition of breath, the determination for accessing record information, the determination of description information, the acquisition of object accesses trace information, object accesses rail Offer of mark information etc., until the track determines that equipment stops obtaining the candidate access record information of user.

In step s211 ' in, the track determines that equipment obtains the candidate access record information of user, wherein, the time Choosing accesses record information includes one or more candidate operations information and the time letter corresponding with the candidate operations information Breath.

Specifically, in step s211 ' in, the track determines equipment according to various communication protocol (Communications Protocol), by Various types of data coffret, with one or more numbers for storing or providing the candidate access record information Interact according to storehouse or other third party devices, with the use for storing or providing in obtaining the database or the third party device The candidate access record information at family；Or in step s211 ' in, the track determines that equipment can be with according to various communication protocols View, by Various types of data coffret, the user equipment direct interaction corresponding with the user, such as by obtaining described The access history information stored in browser of user equipment etc., records letter with the candidate access for obtaining the user Breath；Or in step s211 ' in, the track determines that equipment can be according to various communication protocols, to transmit by Various types of data Interface, with user's direct interaction, so as to obtain the access information submitted to by the user, and then the access information is done For the candidate access record information of the user.

Wherein, the candidate access record information includes but is not limited to user by the operation side such as searching for, clicking on, browsing Formula, the candidate access record information to contents such as webpage, video, audio frequency, pictures；The candidate access record information includes one Individual or multiple candidate operations information and the temporal information corresponding with the candidate operations information.Here, the candidate operations Mode of operation information (such as search for, click on, browsing) is included but is not limited in information, object information is accessed (such as the webpage for accessing The information such as link, web page title, web page contents, the video name for accessing, video profile, video link) etc., grasp with the candidate Access time point and/or access duration time etc. are included but is not limited in making the corresponding temporal information of information.

In step s212 ' in, the track determines equipment according to the candidate access record information, it is determined that with the user Corresponding access record information, wherein, it is described access record information include one or more operation informations and with the behaviour Make the corresponding temporal information of information.

Specifically, in step s212 ' in, the track determines equipment according to the candidate access record information, by base Mode of operation information (such as search for, click on, browsing), access object information in the candidate access record information is (as accessed Web page interlinkage, web page title, web page contents, the video name for accessing, video profile, the information such as video link), the operating time Information etc., screens to the candidate access record information, so that it is determined that the access record information.Wherein, the access Record information includes one or more operation informations and the temporal information corresponding with the operation information.

For example, in step s212 ' in, the track determines equipment by the multiple operations corresponding to same mode of operation information Information is used as the access record information corresponding with the user；Or, in step s212 ' in, the track determines that equipment will Corresponding to the same or similar multiple operation informations for accessing object information as the access record information corresponding with the user； Or, in step s212 ' in, the track determines that multiple operation informations of the equipment by continuous time interval less than certain threshold value are made It is access record information corresponding with the user etc..

It should be noted that the example above is only that technical scheme is better described, rather than the limit to the present invention System, it should be appreciated by those skilled in the art that it is any according to the candidate access record information, it is determined that corresponding with the user The mode of record information is accessed, be should be included in the scope of the present invention.

Preferably, in step s212 ' in, the track determines that equipment can be according to corresponding to the candidate operations information Page relevant information, screens one or more operation informations in one or more of candidate operations information, with determination and institute The corresponding access record information of user is stated, wherein, the access record information includes one or more of operation informations And the temporal information corresponding with the operation information.

Specifically, in step s212 ' in, the track determine equipment can according to the candidate operations information, obtain with Page relevant information corresponding to the candidate operations information, wherein, the page relevant information includes page classifications information, page Face description information etc.；So as to according to the page relevant information, by carrying out classifying to the candidate page, or according to the page Face description information carries out the mode of screening etc. to the candidate operations information, obtains one or more operation informations, with determination and institute State the corresponding access record information of user.

For example, the trade information according to corresponding to the page is classified to the page, so as to obtain for certain industry Access record information；Or, the page is screened according to the page-describing information (such as keyword etc.), so as to will for example The page with vulgar information is screened out, and is remembered using obtaining multiple non-vulgar pages as the access corresponding with the user Record information.

It is obvious to a person skilled in the art that the invention is not restricted to the details of above-mentioned one exemplary embodiment, Er Qie In the case of spirit or essential attributes without departing substantially from the present invention, the present invention can be realized in other specific forms.Therefore, no matter From the point of view of which point, embodiment all should be regarded as exemplary, and be nonrestrictive, the scope of the present invention is by appended power Profit is required rather than described above is limited, it is intended that all in the implication and scope of the equivalency of claim by falling Change is included in the present invention.Any reference in claim should not be considered as and limit involved claim.This Outward, it is clear that " including ", a word was not excluded for other units or step, and odd number is not excluded for plural number.That what is stated in device claim is multiple Unit or device can also be realized by software or hardware by a unit or device.The first, the second grade word is used for table Show title, and be not offered as any specific order.

Claims (38)

1. a kind of method for determining the requirements for access information of user, wherein, the method is comprised the following steps：

A obtain user access record information, wherein, it is described access record information include one or more operation informations and The temporal information corresponding with the operation information；

B according to the access record information, with reference to the operation relevant information corresponding with the operation information, it is determined that with the visit Ask one or more corresponding preferred operations information of record information, wherein, the operation relevant information includes that the operating time believes Breath and/or mode of operation information；According to the preferred operations information, it is determined that the user corresponding with the user accesses track letter Breath, wherein, the user accesses trace information includes preferred operations information described at least one；

C accesses trace information according to the user, it is determined that accessing one or more corresponding ginsengs of trace information with the user Examine user and access trace information, wherein, the reference user access trace information and the user access trace information include to A few corresponding operation information；

D accesses trace information according to the reference user, it is determined that the requirements for access information corresponding with the user.

2. a kind of method for determining the requirements for access information of user according to claim 1, wherein, step a Including：

The candidate access record information of-acquisition user, wherein, the candidate access record information includes one or more candidates Operation information and the temporal information corresponding with the candidate operations information；

A1 is according to the candidate access record information, it is determined that the access record information corresponding with the user, wherein, the visit Ask that record information includes one or more operation informations and the temporal information corresponding with the operation information.

3. a kind of method for determining the requirements for access information of user according to claim 2, wherein, step a1 Including：

- page relevant information according to corresponding to the candidate operations information, in one or more of candidate operations information One or more operation informations are screened, to determine the access record information corresponding with the user, wherein, it is described to access record Information includes one or more of operation informations and the temporal information corresponding with the operation information.

4. a kind of method for determining the requirements for access information of user according to any one of claim 1 to 3, its In, step b includes：

- according to the access record information, it is determined that with the access object phase accessed in record information corresponding to operation information Corresponding description information；

- according to the access record information, and the description information is combined, it is determined that the user corresponding with the user accesses rail Mark information, wherein, the user accesses trace information includes operation information described at least one.

5. a kind of method for determining the requirements for access information of user according to any one of claim 1 to 3, its In, step d includes：

- trace information is accessed according to the reference user, it is determined that the corresponding reference of trace information is accessed with the reference user The reference requirements for access information of user；

- according to the reference requirements for access information, it is determined that the requirements for access information corresponding with the user.

6. a kind of method for determining the requirements for access information of user according to any one of claim 1 to 3, its In, step d includes：

- trace information is accessed according to the reference user, it is determined that one or more corresponding with user candidate access is needed Seek information；

- according to one or more of candidate access demand informations, with reference to the subsequent operation information of the user, it is determined that with it is described The corresponding requirements for access information of user.

7. a kind of method for determining the requirements for access information of user according to any one of claim 1 to 3, its In, the method also includes：

Access operation informations of the x according to the user, with reference to the requirements for access information, provides and the access to the user One or more corresponding access object informations of demand information.

8. a kind of method for determining the requirements for access information of user according to claim 7, wherein, step x Including：

- according to the access operation information of the user, with reference to the requirements for access information, provide and the access to the user One or more corresponding access object informations of demand information and the user corresponding with the access object information access Trace information.

9. a kind of demand for determining the requirements for access information of user determines equipment, wherein, the equipment includes：

Acquisition device, for obtaining the access record information of user, wherein, the access record information includes one or more Operation information and the temporal information corresponding with the operation information；

Track determining device is for according to the access record information, related with reference to the operation corresponding to the operation information Information, it is determined that one or more corresponding preferred operations information of record information are accessed with described, wherein, the operation is related to be believed Breath includes operating time information and/or mode of operation information；According to the preferred operations information, it is determined that corresponding with the user User access trace information, wherein, the user accesses trace information includes preferred operations information described at least one；

With reference to determining device, for accessing trace information according to the user, it is determined that it is relative to access trace information with the user One or more answered access trace information with reference to user, wherein, the reference user is accessed trace information and is visited with the user Ask that trace information includes at least one corresponding operation information；

Demand determining device, for accessing trace information according to the reference user, it is determined that the access corresponding with the user Demand information.

10. a kind of demand for determining the requirements for access information of user according to claim 9 determines equipment, wherein, The acquisition device includes：

Candidate's acquiring unit, for obtaining the candidate access record information of user, wherein, wrap in the candidate access record information Include one or more candidate operations information and the temporal information corresponding with the candidate operations information；

Record determining unit, for according to the candidate access record information, it is determined that the access record corresponding with the user Information, wherein, it is described access record information include one or more operation informations and it is corresponding with the operation information when Between information.

A kind of 11. demands for determining the requirements for access information of user according to claim 10 determine equipment, wherein, The record determining unit is used for：

- page relevant information according to corresponding to the candidate operations information, in one or more of candidate operations information One or more operation informations are screened, to determine the access record information corresponding with the user, wherein, it is described to access record Information includes one or more of operation informations and the temporal information corresponding with the operation information.

A kind of 12. demands for determining the requirements for access information of user according to any one of claim 9 to 11 are true Locking equipment, wherein, the track determining device is used for：

- according to the access record information, it is determined that with the access object phase accessed in record information corresponding to operation information Corresponding description information；

- according to the access record information, and the description information is combined, it is determined that the user corresponding with the user accesses rail Mark information, wherein, the user accesses trace information includes operation information described at least one.

A kind of 13. demands for determining the requirements for access information of user according to any one of claim 9 to 11 are true Locking equipment, wherein, the demand determining device is used for：

- trace information is accessed according to the reference user, it is determined that the corresponding reference of trace information is accessed with the reference user The reference requirements for access information of user；

- according to the reference requirements for access information, it is determined that the requirements for access information corresponding with the user.

A kind of 14. demands for determining the requirements for access information of user according to any one of claim 9 to 11 are true Locking equipment, wherein, the demand determining device is used for：

- trace information is accessed according to the reference user, it is determined that one or more corresponding with user candidate access is needed Seek information；

- according to one or more of candidate access demand informations, with reference to the subsequent operation information of the user, it is determined that with it is described The corresponding requirements for access information of user.

A kind of 15. demands for determining the requirements for access information of user according to any one of claim 9 to 11 are true Locking equipment, wherein, the equipment also includes：

Offer device is accessed, for the access operation information according to the user, with reference to the requirements for access information, to the use Family provides one or more corresponding with the requirements for access information and accesses object information.

A kind of 16. demands for determining the requirements for access information of user according to claim 15 determine equipment, wherein, The access offer device is used for：

- according to the access operation information of the user, with reference to the requirements for access information, provide and the access to the user One or more corresponding access object informations of demand information and the user corresponding with the access object information access Trace information.

A kind of 17. methods for determining the access trace information of user, wherein, the method is comprised the following steps：

A obtain user access record information, wherein, it is described access record information include one or more operation informations and The temporal information corresponding with the operation information；

B according to the access record information, it is determined that with the access object phase accessed in record information corresponding to operation information Corresponding description information；

C according to the access record information, with reference to the operation relevant information corresponding with the operation information, it is determined that with the visit Ask one or more corresponding preferred operations information of record information, wherein, the operation relevant information includes that the operating time believes Breath and/or mode of operation information；According to the preferred operations information, and the access with reference to corresponding to the preferred operations information is right As corresponding description information, clustering processing is carried out to one or more the preferred operations information in the access record information, Obtain one or more corresponding object accesses trace informations of record information are accessed with described, wherein, the object accesses rail Mark packet contains one or more described operation informations and the temporal information corresponding with the operation information；

D provides the object accesses trace information to the user equipment corresponding to the user.

A kind of 18. methods for determining the access trace information of user according to claim 17, wherein, the step A includes：

The candidate access record information of-acquisition user, wherein, the candidate access record information includes one or more candidates Operation information and the temporal information corresponding with the candidate operations information；

A1 is according to the candidate access record information, it is determined that the access record information corresponding with the user, wherein, the visit Ask that record information includes one or more operation informations and the temporal information corresponding with the operation information.

A kind of 19. methods for determining the access trace information of user according to claim 18, wherein, the step A1 includes：

- page relevant information according to corresponding to the candidate operations information, in one or more of candidate operations information One or more operation informations are screened, to determine the access record information corresponding with the user, wherein, it is described to access record Information includes one or more of operation informations and the temporal information corresponding with the operation information.

A kind of 20. methods for determining the access trace information of user according to any one of claim 17 to 19, Wherein, step C includes：

- according to the access record information, and the description information is combined, to one or more accessed in record information Operation information carries out clustering processing, obtains and accesses one or more corresponding cluster result information of record information with described；

- according to the operation information included in the cluster result information and the time letter corresponding with the operation information Breath, it is determined that the object accesses trace information corresponding with the cluster result information, wherein, the object accesses trace information bag Containing operation information one or more described and the temporal information corresponding with the operation information.

A kind of 21. methods for determining the access trace information of user according to any one of claim 17 to 19, Wherein, the method also includes：

X according to the object accesses trace information, it is determined that the requirements for access information corresponding with the user.

A kind of 22. methods for determining the access trace information of user according to claim 21, wherein, the step X includes：

- according to the object accesses trace information, it is determined that one or more corresponding with user candidate access demand letter Breath；

- according to one or more of candidate access demand informations, with reference to the subsequent operation information of the user, it is determined that with it is described The corresponding requirements for access information of user.

A kind of 23. methods for determining the access trace information of user according to claim 21, wherein, the step C also includes：

- according to the object accesses trace information, it is determined that one or more corresponding with the user are believed with reference to track is accessed Breath；

Wherein, step D includes：

- the object accesses trace information and described offer to the user corresponding to the user with reference to access trace information are set It is standby.

A kind of 24. methods for determining the access trace information of user according to claim 23, wherein, the step X includes：

- according to the object accesses trace information, with reference to described with reference to trace information is accessed, it is determined that corresponding with the user Requirements for access information.

A kind of 25. methods for determining the access trace information of user according to claim 21, wherein, the method is also Including：

- according to the search operation information of the user, with reference to the requirements for access information, send and the access to the user One or more corresponding search result informations of demand information.

A kind of 26. methods for determining the access trace information of user according to claim 21, wherein, the method is also Including：

- according to the browse operation information of the user, with reference to the requirements for access information, send and the access to the user Corresponding one or more of demand information browse information.

A kind of 27. tracks for determining the access trace information of user determine equipment, wherein, the equipment includes：

Record acquisition device, for obtaining the access record information of user, wherein, it is described access record information include one or Multiple operation informations and the temporal information corresponding with the operation information；

Description determining device, for according to the access record information, it is determined that accessing operation information institute in record information with described It is corresponding to access the corresponding description information of object；

Track acquisition device is for according to the access record information, related with reference to the operation corresponding to the operation information Information, it is determined that one or more corresponding preferred operations information of record information are accessed with described, wherein, the operation is related to be believed Breath includes operating time information and/or mode of operation information；According to the preferred operations information, and believe with reference to the preferred operations What breath was corresponding accesses the corresponding description information of object, and described one or more preferred operations accessed in record information are believed Breath carries out clustering processing, obtains and accesses one or more corresponding object accesses trace informations of record information with described, wherein, The object accesses trace information includes one or more described operation informations and the time corresponding with the operation information Information；

Track offer device, for the object accesses trace information is provided to the user equipment corresponding to the user.

A kind of 28. tracks for determining the access trace information of user according to claim 27 determine equipment, wherein, The record acquisition device includes：

Record acquiring unit, for obtaining the candidate access record information of user, wherein, wrap in the candidate access record information Include one or more candidate operations information and the temporal information corresponding with the candidate operations information；

Determining unit, for according to the candidate access record information, it is determined that the access record information corresponding with the user, Wherein, the record information that accesses includes one or more operation informations and the time letter corresponding with the operation information Breath.

A kind of 29. tracks for determining the access trace information of user according to claim 28 determine equipment, wherein, The determining unit is used for：

- page relevant information according to corresponding to the candidate operations information, in one or more of candidate operations information One or more operation informations are screened, to determine the access record information corresponding with the user, wherein, it is described to access record Information includes one or more of operation informations and the temporal information corresponding with the operation information.

A kind of 30. tracks for determining the access trace information of user according to any one of claim 27 to 29 are true Locking equipment, wherein, the track acquisition device is used for：

- according to the access record information, and the description information is combined, to one or more accessed in record information Operation information carries out clustering processing, obtains and accesses one or more corresponding cluster result information of record information with described；

- according to the operation information included in the cluster result information and the time letter corresponding with the operation information Breath, it is determined that the object accesses trace information corresponding with the cluster result information, wherein, the object accesses trace information bag Containing operation information one or more described and the temporal information corresponding with the operation information.

A kind of 31. tracks for determining the access trace information of user according to any one of claim 27 to 29 are true Locking equipment, wherein, the equipment also includes：

Requirement Acquisition device, for according to the object accesses trace information, it is determined that the requirements for access corresponding with the user Information.

A kind of 32. tracks for determining the access trace information of user according to claim 31 determine equipment, wherein, The Requirement Acquisition device is used for：

- according to the object accesses trace information, it is determined that one or more corresponding with user candidate access demand letter Breath；

- according to one or more of candidate access demand informations, with reference to the subsequent operation information of the user, it is determined that with it is described The corresponding requirements for access information of user.

A kind of 33. tracks for determining the access trace information of user according to claim 31 determine equipment, wherein, The track acquisition device also includes：

Reference locus unit, for according to the object accesses trace information, it is determined that one corresponding with the user or many Individual reference accesses trace information；

Wherein, the track offer device is used for：

- the object accesses trace information and described offer to the user corresponding to the user with reference to access trace information are set It is standby.

A kind of 34. tracks for determining the access trace information of user according to claim 33 determine equipment, wherein, The Requirement Acquisition device is used for：

- according to the object accesses trace information, with reference to described with reference to trace information is accessed, it is determined that corresponding with the user Requirements for access information.

A kind of 35. tracks for determining the access trace information of user according to claim 31 determine equipment, wherein, The equipment also includes：

Search Results offer device, for the search operation information according to the user, with reference to the requirements for access information, to institute State user and send one or more search result informations corresponding with the requirements for access information.

A kind of 36. tracks for determining the access trace information of user according to claim 31 determine equipment, wherein, The equipment also includes：

Result offer device is browsed, for the browse operation information according to the user, with reference to the requirements for access information, to institute State user and send one or more corresponding with the requirements for access information and browse information.

A kind of 37. browsers, including as described in any one of claim 9 to 16 for determining the requirements for access information of user Demand determines equipment, or including the track for determining the access trace information of user described in any one of claim 27 to 36 Determine equipment.

A kind of 38. browser plug-ins, believe including the requirements for access for determining user as described in any one of claim 9 to 16 The demand of breath determines equipment, or including described in any one of claim 27 to 36 for determining the access trace information of user Track determines equipment.