CN103309884A - User behavior data collecting method and system - Google Patents
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Abstract
The invention relates to a user behavior data collecting method and system. The user behavior data collecting method comprises the following steps of (a) receiving a request of accessing an application, which is sent by a client; (b) calling a pre-customized user behavior data rule; (c) generating user behavior insertion data according to the called user behavior data rule; (d) inserting the user behavior insertion data into the application, so as to generate an application page; (e) obtaining user behavior data according to a click event of the application page by a user. The user behavior data collecting method and system provided by the invention have stronger universality; the repeating work of user behavior data configuration can be reduced; the collected user behavior data rule can be sensitively customized, modified or deleted; the different types of user behavior collection data can be managed in a concentrated manner.
Description
Technical field
The present invention relates to data acquisition technology, relate in particular to a kind of user behavior data acquisition method and system.
Background technology
Along with the fast development of ecommerce, analyze the interested content of user (such as function or product channel etc.) in the platform (such as the website), and accordingly the Continuous optimization website or adjust business strategy could survival and development in keen competition; And analyzing web site user behavior (click) data (that is the character string that is used for the website statistics analysis that, sends to server when some point on user's webpage clicking) are the important means that obtains this category information.The prerequisite of analyzing web site user behavior data is to obtain website user's behavioral data, namely gathers user behavior data.
There are at present a lot of implementations can realize collection to user behavior data, for example comprise: (1) some medium and small websites are often by embedding third party's freeware in the website, and the collection script that utilizes this software to provide is collected mouse moving coordinate or click behavior the coordinate when occuring of user on the website, and these data communication devices are crossed asynchronous mode and are sent to the data acquisition service end, be saved in the database through log analysis, then utilize statistical study can analyze the hot spot region of website; (2) some fairly large e-commerce platforms are usually disposed click data by Website development personnel some point in the page and are obtained user behavior data, specifically, when the user clicks the point of these deployment, the page is by the onclick event, call corresponding javascript function, and in the mode of Ajax the click data of disposing is sent to log server, analyze data and it is saved in the database by log server; And (3) can customize the user behavior data that will gather by the backstage configuration-system, namely, when the user accesses a page, obtain the user behavior data that will gather by acting server first, then when the user clicks the page, user behavior data is sent to the data acquisition module of acting server.
But there is following shortcoming in the implementation of above-mentioned existing collection user behavior data.
At first, for above-mentioned implementation (1), website user's behavioral data that it gathers is the coordinate that moves through of mouse or the mouse coordinate data when clicking, thereby data are more single, only are difficult to the profound level intention that the digging user behavior is contained by these data.And, the click data of disposing in the time of can not gathering some exploitations by third party's freeware.Therefore, the expansion of this class implementation is relatively poor, and the data mining of large-scale business web site is had little significance.
Secondly, for above-mentioned implementation (2), can enrich user behavior data although dispose on stream the implementation of click data, for the segmentation web site features is laid a good foundation, but this class mode only can be collected user behavior data for the click data of having disposed, dispose click data if need to increase new point, perhaps revise or delete the click data of having disposed, then need the developer to make amendment, then issue is reached the standard grade, this modification can cause cost of development to strengthen, and underaction.
Again, for above-mentioned implementation (3), although it can customize the data that need collection, if but will collect similarly many (for example 40) data, then need in corresponding many (for example 40) data of backstage configuration-system configuration, cause like this some work repetition, inefficiency; And, can not generate according to different situations the different user behavior data that will gather.
In sum, there are the one or more shortcomings in the following shortcoming in existing user behavior data collection:
1. can not define, revise, delete the user behavior data that will gather;
2. versatility is poor, with concrete application or website stronger binding is arranged;
3. because the user behavior data that will gather is scattered in the webpage, thereby can't manage the data that will gather concentratedly;
4. the user behavior data that can't have for different application configuration integrates the specific transactions implication.
Summary of the invention
In view of the above problems, the application purpose provides a kind of user behavior data acquisition method and system that can define as required, revise, delete the user behavior data rule.
Another purpose of the application provides a kind of user behavior data acquisition method and system of highly versatile.
Another purpose of the application provides a kind of user behavior data acquisition method and system that can manage the user behavior data that will gather concentratedly.
Another purpose of the application provides a kind ofly can have for different application configuration integrates user behavior data acquisition method and the system of the user behavior data of specific transactions implication.
To achieve these goals, the application provides a kind of user behavior data acquisition method, and the method comprises the steps: the request of access one application that (a) reception client sends; (b) call the user behavior data rule that customizes in advance; (c) generate the user behavior embedding data according to the user behavior data rule of calling; (d) this user behavior embedding data is embedded in this application to generate the application page; (e) according to the user this click event of using the page is obtained user behavior data.
The application also provides a kind of user behavior data acquisition system, and this system comprises: receiver module, the request of access one webpage that the reception client sends; Calling module calls the user behavior data rule of in advance customization; Generation module generates the user behavior embedding data according to the user behavior data rule of calling; Merge module embeds in this application this user behavior embedding data to generate the application page; Acquisition module obtains user behavior data according to the user to this click event of using the page.
In this application, owing to having introduced the user behavior data rule management system, thereby can be from service needed flexible customization, modification and/or deletion user behavior data rule, do not need in this course front end slip-stick artist, Application Engineer, issue slip-stick artist to do the change of any application, thereby reduced cost of development, improved manageability.
And, in this application, can define by the description of Different Rule dynamic behaviour data, static behavior data and interbehavior data, this has almost contained present all user data types, that is to say the centralized management that can realize user behavior data that needs are gathered by the user behavior rule management system; And the definition by rule, can only configure a rule to the similar users behavioral data that will gather, then application integration API and the specific environment according to the user behavior data acquisition system generates many user behavior datas, reduces the configuration effort of loaded down with trivial details repetition.
In addition, in this application, from user behavior data rule buffering, search the user behavior data rule first, only in the situation that do not find the user behavior data rule in this rule buffering, just user's behavioral data rule management system is searched, thereby can effectively improve seek rate, so that the user behavior data collecting efficiency improves greatly.
In sum, the application comprises a plurality of advantages as described below.Certainly, arbitrary product of enforcement the application might not need to reach simultaneously above-described all advantages.
1. the front end Developmental Engineer can only consider the realization of the page, and does not consider the user data that will gather.
2. because the application's user behavior data rule is passed through the user behavior data management system customization on backstage, application code with integrated native system in application is taken into application integration API, and resolution rules device plug-in unit, thereby so that the application has stronger versatility.
3. by user behavior data acquisition system configuration rule and application integration API rule is resolved, can reduce the repeated work of user behavior data configuration.
4. the user behavior acquisition system of rule-based configuration can customize, revises or delete the user behavior data that will gather neatly.
Since in the user behavior rule management system rule, but not regular-scattered is being used on the page, thereby can managed concentratedly dissimilar user behavior image data.
Description of drawings
Fig. 1 illustrates the structural representation of a kind of operating environment of the method that realizes that the application provides;
Fig. 2 illustrates the block diagram according to the application's user behavior data acquisition system;
Fig. 3 illustrates the process flow diagram according to the application's user behavior data acquisition method;
Fig. 4 shows an example according to the configuration page of the application's user behavior data rule management system;
Fig. 5 illustrates the data flow diagram according to the application's user behavior data acquisition system; And
Fig. 6 illustrates the functional block diagram according to the application's user behavior data acquisition system.
Embodiment
The below is with the embodiment of DETAILED DESCRIPTION The present application.Should be noted that the embodiments described herein only is used for illustrating, be not limited to the application.
Fig. 1 illustrates the structural representation of a kind of operating environment of the method that realizes that the application provides, and the equipment of website end can comprise Website server 1, log server 2, user behavior data regulation management server 3; The equipment of client can comprise the subscriber terminal equipments such as computing machine 4, mobile phone 5.Communicate by letter via network 6 between the equipment of website end and client.
User behavior data regulation management server 3 comprises database 31.User behavior data regulation management server 3 is used for configuring as required the user behavior data rule of user behavior data to be collected, for example creates, revises or delete the user behavior data rule.
In Fig. 1, Website server 1, log server 2 and user behavior data regulation management server 3 are equipped with respectively database 11, database 21 and database 31.But the structure of the whole system in the embodiment of the present application is not limited to this, also these databases can be independent of the server configuration.In addition, in Fig. 1, Website server 1, log server 2 and user behavior data regulation management server 3 separate configurations.But the structure of the whole system in the embodiment of the present application is not limited to this, also these server combination in any can be used.
Below with reference to the block diagram of Fig. 2 specific descriptions according to the application's user behavior acquisition system.As shown in Figure 2, the user behavior acquisition system mainly is made of client acquisition module, user behavior data rule management system and application integration API.Wherein, the user behavior data rule management system can be to the centralized configuration management of user behavior data rule, dirigibility and highly versatile; Application integration API can be arranged in application, and application integration API can make and integratedly becomes easy; The client acquisition module can adopt general javascript, and is easy to use; By above three sub-systems can form a cover effectively, flexibly, general user behavior acquisition system.
Above-mentioned user behavior data rule management system is a background system, and an example of its configuration page is shown in Figure 4.In the configuration page shown in Figure 4, Apply Names is SearchWeb, module name is called forum, component Name is ForumSearchResult, three anchor point title, reply and read have wherein been schematically shown, represent respectively theme, user's answer and the rule of reading behavior, namely, in the user behavior data rule management system, for three anchor points (that is, page elements) title, reply and the read of the ForumSearchResult assembly in the forum module of SearchWeb in using defined respectively the user behavior data rule that will gather.The right side of the configuration page has establishment, revises and delete the functional block of anchor point, thereby can define as required, revises or delete the user behavior data rule.For example, during the data that in needs increase webpage, will gather, can click the rule of the serial data form that " establishment anchor point " functional block in the configuration page of user behavior data rule management system will gather with configuration.Perhaps, for example, when former image data be start page and member id (its rule of correspondence be searchtrace=club_normalclick_ $ beginPage}_ $ memberid}_forum), and when expectation should former image data be revised as start page, member id and the ID of forum, { { { forumId}_forum got final product memberid}_ beginPage}_ above-mentioned meta-rule is revised as searchtrace=club_normalclicK_ only to need " modification " function of the corresponding anchor in the configuration page of click user policy management system.Perhaps, for example, when a certain data that will gather in the needs deletions webpage, can click in the configuration page of user behavior data rule management system " deletion " function corresponding to the anchor point of these data, so that the rule configuration of corresponding anchor is deleted.Fig. 4 only shows an example of the configuration page of user behavior data rule management system, in fact, according to concrete needs, each page elements of each assembly of each module of each application (that is, anchor point) all can define respectively its rule in the user behavior data rule management system.Thereby, can realize flexible customization, modification or the deletion of user behavior data rule, and need not to increase cost of development.
The above-mentioned user behavior data rule that these customize in the user behavior data rule management system is expressed by natural language, can define dissimilar user behavior data according to different expression-forms, for example dynamic behaviour data, static behavior data and interbehavior data, wherein dynamic subscriber's behavioral data is the user behavior data that generates by the variable field in the application context data replacement user behavior data rule, but the implication of this class data expressed in abundance is such as user profile, ranking information, which page or leaf; Static subscriber's behavioral data refers to a string string data of fixing; The interbehavior data refer to the user when page operation, and the data value of being selected by different operating is replaced the data that variable field produces in the user behavior data rule.In example shown in Figure 4, dynamic subscriber's behavioral data uses $ { ... } to represent, as: $ { beginPage}.In one embodiment, the expression mode of static subscriber's behavioral data for example is searchtrace=mp3_pic_2.In one embodiment, the expression mode of interbehavior data can be used $ [...], $ [form:form1.username] for example, wherein the form of front represents DOM (document object model, DOM Document Object Model) element obtains, form1 represents that the name of list is called form1, and username represents that the name attribute of input frame is username.
Above-mentioned " context data " refers to the corresponding information that server end that the user uses obtains when access application.For example, when the member of Alibaba logined Alibaba's net and input its member ID and password, Alibaba's network server can obtain the relevant information such as member ID, registration area etc., and these information are " context data ".
The application integration API of above-mentioned user behavior acquisition system forms by decimation rule acquisition process logic, namely, the application code of integrated native system is extracted to form application integration API, and application integration API is comprised of rule parsing module and user behavior embedding data generation module.Thereby in use, a function that only need call this API module can generate user behavior and get data (that is, user behavior embedding data) ready.
The client acquisition module can be realized by javascript, realizes the collection of user behavior data with event-based model, and it can put into applying web page in advance.In one example, realize the related of clicking point and user behavior click data when the user clicks the page some when point, and for example by the Ajax mode data of collection are sent to log server.
In addition, as shown in Figure 2, the user behavior acquisition system is except comprising client acquisition module, user behavior data rule management system and application integration API, also comprise data warehouse (DW), namely, database 21 among Fig. 1, wherein this application comprises: application integration API Calls module is used for calling application integration API to generate the user behavior embedding data; And user behavior rule invocation module, be used for from user behavior data rule management system invoke user behavioral data rule.This application will send to the application front end page by calling the user behavior embedding data that application integration API generates.By the client acquisition module, utilize the user that the user behavior click data that the click event of using the front end page generates is sent in the data warehouse (DW).
Below, with reference to the example of Fig. 3 description according to the application's user behavior data acquisition method.
As shown in Figure 3, at first, in step S1, the request that the access one that the reception client sends is used.
Then, in step S2, according to this request, call the user behavior data rule of in advance customization.
Then, in step S3, generate the user behavior embedding data according to the user behavior data rule of calling;
Afterwards, in step S4, this user behavior embedding data is embedded in this application to generate the application page.
At last, in step S5, according to the user click event of the application page that generates is obtained user behavior data.
This step S2 comprises: search the user behavior data rule corresponding to this application in user behavior data rule buffer memory, if do not find, then utilize the user behavior data rule management system to search corresponding to the user behavior data of this application regular.For example, can search corresponding user behavior data rule according to the module title of using and component Name.
This step S3 comprises: resolve the user behavior data rule of calling, thereby generate this user behavior embedding data.
In this step S4, this user behavior embedding data is embedded into the page tail end of this application page.
This step S5 comprises: utilize the client acquisition module that is embedded in advance in the application according to the click event acquisition user behavior data of user to this application page.
Below with reference to Fig. 1 and Fig. 2, specific descriptions are according to an embodiment of the application's user behavior data acquisition method as an example of dynamic subscriber's behavioral data example.
At first, utilize the user behavior data rule management system that the user behavior data rule that certain website or e-commerce platform need to be collected is set by product manager, operation personnel or developer.Wherein, described user behavior data rule management system comprises definition views module, definition block module and definition rule module, is used to use to create, revise or deletion user behavior data rule.The definition views module is used for determining the webpage view of application, and definition block module is used for webpage view is divided into a plurality of blocks, and the definition rule module is used for coming definition rule for the particular content of different blocks.In an example of the configuration page of user behavior data rule management system shown in Figure 4, acquiescence by definition block module definition block, the definition views module is defined as module title forum with view, has defined " title ", " reply " and " read " these three kinds of rules among the assembly ForumSearchResult of definition rule module under the module forum that uses searchWeb.
Then, carry out integrated application integration API in the application that user behavior collects at needs.Like this, when the user sent request (for example HTTP request) to the service end (for example Website server 1) of this application by client 4 or 5, service end accepted request, and called application integration API and generate the user behavior embedding data.
Afterwards, the user behavior embedding data that generates is for example concentrated to be embedded into the jsonp form to use page tail end, and service end is returned response (for example http response) and is pushed to client with the application page that embedding is had the user behavior embedding data.
When the user (for example triggers the client acquisition module by click event, be embedded in the javascript of the page) time, the collection script is associated in the user behavior data that page afterbody has generated according to the Custom Attributes trace attribute of the clicking point of clicking pattern class id or adding when developing, and by for example Ajax mode this user behavior data is sent to log server 2.
At last, log server 2 receives this user behavior data, utilizes its analysis module resolution data, and the data of resolving are saved in its database 21.
Above-mentionedly call the step that application integration API generates the user behavior embedding data and comprise:
At first, in user behavior data rule buffer memory 12, search respective rule according to the module title of using and the component Name in the module.
If find, then according to the rule and the context data of this application that find, utilize this context data to replace variable in this rule, thus generation user behavior embedding data.
If do not find, the user behavior rule invocation module of then using sends a request (for example HTTP request) of obtaining the user behavior data rule to the user behavior data rule management system, the user behavior data rule management system is searched corresponding user behavior data rule according to the module title of using and component Name from database 31, utilize this user behavior data rule to generate the user behavior customization data rule of XML form, and the user behavior customization data rule of the XML form that generates is returned to application.Then, the application integration API Calls module of using is called application integration API, the rule parsing module of this application integration API (namely, rule parsing engine or rule parsing device) resolve the user behavior customization data rule of the XML form return, and the rule after will resolving (for example is cached to user behavior data rule buffer memory, buffer memory 12 shown in Figure 1) in, wherein this rule parsing device can be realized or is integrated in the native system in the mode of third party's plug-in unit by this acquisition system.Then, the user behavior embedding data generation module of this application integration API generates the user behavior embedding data, and it is returned to application.In one example, user behavior data rule buffer memory can realize by Java object CorruntHashMap, and it realizes storage to the user behavior data rule with application module name assembly name as key word.
In addition, an example of the user behavior customization data rule file of the XML form that generates according to the user behavior data rule of above-mentioned user behavior data rule management system is as follows:
In this example, there are two nodes (namely, trace), be that applying web page is split into two blocks, in first block of applying web page, comprise exercise question and picture (namely, " title " and " pci ") this two rule, and in second block of applying web page, comprise this rule of company (that is, " company ").Like this, the applying web page that is embedded into above-mentioned rule will comprise three data rules.
Although the above has described the user behavior data acquisition method as an example of dynamic data example, it should be understood that the method is equally applicable to static data and interaction data.
In another embodiment, application integration API can also comprise a regular and synchronized module (as shown in Figure 5), this regular and synchronized module has active synchronization and passive and synchronous two kinds of mode of operations, wherein, active synchronization is: use regularly and send a request to the user behavior data rule management system, to obtain the user behavior customization data rule of XML form; Passive and synchronously be: the user behavior data rule management system initiatively sends request, and synchronization module receives request rear line rule of conduct management system and obtains user behavior customization data rule.Namely, in this application, can be by regularly sending the request of obtaining the user behavior data rule to the user behavior data management system, search the user behavior data rule corresponding to this application, perhaps can initiatively send the user behavior data rule synchronization request by the user behavior data management system, synchronization module receives request rear line rule of conduct management system and obtains the user behavior data rule of this application.
Below with reference to Fig. 5 description rule synchronization module with in the situation of active synchronization mode work according to an embodiment of the application's user behavior data acquisition method.
As shown in Figure 5, at first, the regular and synchronized module of application call application integration API is regularly to send the request of obtaining rule to the user behavior data rule management system, the user behavior rule management system responds this request, and user behavior customization data rule is returned to application.
If there is the user to access this application, then use at first and in the user behavior data rule buffer memory of himself, search respective rule, if find, then directly utilize the rule that finds to generate the user behavior embedding data and it is embedded and use in page; If do not find, then call application integration API, with utilize the rule parsing module will before return to application from the user behavior data rule management system user behavior customization data rule resolve and store, and the rule after will resolving via user behavior embedding data generation module generates the user behavior embedding data, afterwards, the user behavior embedding data that generates is embedded in the application to form the application page.
Like this, when the user clicks the application page, client acquisition module in embed using in advance is triggered, thereby collects the user behavior click data, and the user behavior click data that gathers afterwards is sent to that log server is analyzed and/or the processing such as storage.
Method according to the embodiment of the present application can realize by the treatment facility that utilizes known computing machine, server or any type.For example, computing machine is stored in the step that in instruction, program, software and the data in the storage medium of known storer, hard disk, mobile hard disk, CD-ROM or other any type or combination in any are carried out said method by execution.
Fig. 6 illustrates the functional block diagram of the application's user behavior data rule acquisition system, and the application's user behavior data rule acquisition system is corresponding to the rule of the user behavior data in above-described embodiment acquisition method.Referring to Fig. 6, system comprises: receiver module, the request of access one webpage that the reception client sends; Calling module calls the user behavior data rule of in advance customization; Generation module generates the user behavior embedding data according to the user behavior data rule of calling; Merge module embeds in this application this user behavior embedding data to generate the application page; Acquisition module obtains user behavior data according to the user to this click event of using the page.
Can maybe can carry out for computer system, server any apparatus of the step of said method according to the system of the embodiment of the present application.Module in the system (such as receiver module) etc. can be the assembly with corresponding function, logical circuit or the other parts of computer system, server.
The application comprises one of a plurality of advantages as described below or combination in any, but is not limited to these advantages:
1. the front end Developmental Engineer can only consider the realization of the page, and does not consider the data that the user will gather.
2. the user behavior data collection owing to the application customizes by the backstage, and utilizes and extract formation user behavior data rule collection storehouse, and rule parsing device plug-in unit, thereby so that the application has stronger versatility.
3. configuration and the user behavior data rule by rule gathers the repeated work that the user behavior data configuration can be reduced in the storehouse.
4. the user behavior acquisition system of rule-based configuration can customize, revises or delete the user behavior data that will gather neatly.
5. can manage dissimilar user behavior image data concentratedly.
Certainly, arbitrary product of enforcement the application might not need to reach simultaneously above-described all advantages.
Although the above describes in detail the application in the mode of exemplary embodiment, but the application's scope is not limited to above-described embodiment, those skilled in the art can carry out various modifications and variations to the application, and these all do not break away from the application's scope and design.
Claims (16)
1. user behavior data acquisition method, the method comprises the steps:
(a) receive the request that access one that client sends is used;
(b) call the user behavior data rule that customizes in advance;
(c) generate the user behavior embedding data according to the user behavior data rule of calling;
(d) this user behavior embedding data is embedded in this application to generate the application page;
(e) according to the user this click event of using the page is obtained user behavior data.
2. method according to claim 1, wherein, this step (b) comprising:
In user behavior data rule buffer memory, search the user behavior data rule corresponding to this application, if do not find, then utilize the user behavior data rule management system to search corresponding to the user behavior data of this application regular.
3. method according to claim 2, wherein, described user behavior data rule management system comprises definition views module, definition block module and definition rule module, is used to use to create, revise or deletion user behavior data rule.
4. method according to claim 3, wherein, the step of utilizing the user behavior data rule management system to search corresponding user behavior data rule comprises: regularly send the request of obtaining the user behavior data rule to described user behavior data management system, and search corresponding to the user behavior data of this application regular based on the user behavior data rule that obtains thus.
5. method according to claim 3, wherein, the step of utilizing the user behavior data rule management system to search corresponding user behavior data rule comprises: described user behavior data management system initiatively sends the user behavior data rule, and searches corresponding to the user behavior data of this application regular based on the user behavior data rule that obtains thus.
6. method according to claim 1, wherein, this step (c) comprising:
Resolve the user behavior data rule of calling, and generate this user behavior embedding data according to the context of this application.
7. method according to claim 1, wherein, in this step (d), this user behavior embedding data is embedded into the page tail end of this application page.
8. method according to claim 1, wherein, this step (e) comprising: utilize the client acquisition module that is embedded in advance in the application according to the click event acquisition user behavior data of user to this applications page.
9. user behavior data acquisition system, this system comprises:
Receiver module, the request of access one webpage that the reception client sends;
Calling module calls the user behavior data rule of in advance customization;
Generation module generates the user behavior embedding data according to the user behavior data rule of calling;
Merge module embeds in this application this user behavior embedding data to generate the application page;
Acquisition module obtains user behavior data according to the user to this click event of using the page.
10. method according to claim 9, wherein, this calling module is searched the user behavior data rule corresponding to this application in user behavior data rule buffer memory, if do not find, then utilize the user behavior data rule management system to search corresponding to the user behavior data of this application regular.
11. method according to claim 10, wherein, described user behavior data rule management system comprises definition views module, definition block module and definition rule module, is used to use to create, revise or deletion user behavior data rule.
12. method according to claim 11, wherein, this calling module regularly sends the request of obtaining the user behavior data rule to described user behavior data management system, searches the user behavior data rule corresponding to this application.
13. method according to claim 11, wherein, described user behavior data management system initiatively sends the user behavior data rule, thereby this calling module is searched the user behavior data rule corresponding to this application.
14. method according to claim 9, wherein, this generation module is resolved the user behavior data rule of calling, and generates this user behavior embedding data according to the context of this application.
15. method according to claim 9, wherein, this merge module embeds this user behavior embedding data the page tail end of this application page.
16. method according to claim 9, wherein, the client acquisition module that this acquisition module utilization is embedded in the application in advance obtains user behavior data according to the user to the click event of this application page.
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