CN103248953B - Method and system for processing TV advertisement time and TV programme playing terminal - Google Patents
Method and system for processing TV advertisement time and TV programme playing terminal Download PDFInfo
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- CN103248953B CN103248953B CN201310146865.4A CN201310146865A CN103248953B CN 103248953 B CN103248953 B CN 103248953B CN 201310146865 A CN201310146865 A CN 201310146865A CN 103248953 B CN103248953 B CN 103248953B
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Abstract
The invention belongs to the technical field of TV data processing and provides a method and system for processing TV advertisement time and a TV programme playing terminal. According to the method and the system, TV advertisements are automatically detected in TV programmes, and interactive application specified by a user is executed in the displaying period of the detected TV advertisements, so that the user can fully utililize a TV programme displaying terminal to execute other application within the time of advertisement displaying, the user's negative emotions generated during the displaying time of the TV advertisements are remitted, user experience is improved, and meanwhile, attraction of the TV programme displaying terminal and ancillary services of the TV programme displaying terminal to the user is improved.
Description
Technical field
The invention belongs to TV data processing technology field, more particularly to a kind of processing method of television advertising time, it is
System and TV programme playback terminal.
Background technology
Television advertising is one of form of TV broadcast content, although this form is provided preferably for advertisement putting person
Publicity channel, but for televiewer, the broadcasting of television advertising equally brings puzzlement.In daily life, Ren Mentong
Cross viewing TV programme to meet the demands such as acquisition information and amusement and recreation, but the advertisement played in television channel is not always
Spectators want what is seen when TV programme are watched.Television advertising reproduction time is long, excessively repeat playing, it is excessive in
Disconnected star turn, too block to be even more the problems such as star turn picture and ad content lack captivation and had a strong impact on sight
Crowd watches the TV programme liked, and destroys the viewing experience of televiewer.The final television advertising time becomes in many cases
Televiewer does not simultaneously like, and TV programme break period for having no way out.
In prior art, spectators can refuse to watch advertisement by adjusting this active behavior of platform, but adjust platform behavior only can make
Obtaining user need not watch advertisement, and can not cause user in advertisement reproduction time, make full use of TV programme playback terminal to hold
The other applications of row, it is impossible to improve the negative feeling that user produces in television advertising plays the period, user experience is poor.
The content of the invention
The purpose of the embodiment of the present invention is to provide a kind of processing method of television advertising time, it is intended to solve prior art
In, user refuses to watch advertisement by adjusting platform behavior, but the behavior cannot improve user and produce in television advertising plays the period
Raw negative feeling, the problem of user experience difference.
The embodiment of the present invention is achieved in that a kind of processing method of television advertising time, and methods described includes：
The data of TV programme to be played in TV programme playback terminal Preset Time are processed, is generated and is stored
Training sample table data base, the training sample table data base at least have recorded channel ID, and corresponding channel is treated in Preset Time
The each program ID for playing, the starting point of respective program, end point, the point of interruption and interruption reentry point pictograph feature respectively
Value and acoustic image eigenvalue；
Judge whether the TV programme playback terminal currently plays fixed TV broadcast content；
If judging, the TV programme playback terminal plays fixed TV broadcast content, obtains the training of storage
Sample table data base；
According to the training sample table data base, television advertising is detected, and within the broadcasting period of the television advertising, control
Make the TV programme playback terminal and perform the interactive application that user specifies.
The another object of the embodiment of the present invention is to provide a kind of processing system of television advertising time, the system bag
Include：
Generate and memory module, for the data to TV programme to be played in TV programme playback terminal Preset Time
Processed, generated and stored training sample table data base, the training sample table data base at least have recorded channel ID, accordingly
Channel each program ID to be played in Preset Time, the starting point of respective program, end point, the point of interruption and interrupts reentry point
Pictograph eigenvalue respectively and acoustic image eigenvalue；
Judge module, for judging whether the TV programme playback terminal currently plays fixed TV broadcast content；
Acquisition module, for judging that the TV programme playback terminal plays fixed television broadcasting when the judge module
During content, the training sample table data base of the generation and memory module storage is obtained；
Performing module, for the training sample table data base obtained according to the acquisition module, detects television advertising,
And within the broadcasting period of the television advertising, control the TV programme playback terminal and perform the interactive application that user specifies.
The another object of the embodiment of the present invention is to provide a kind of TV programme playback terminal, and the TV programme are played eventually
End includes the processing system of television advertising time as above.
The processing method and system of television advertising time proposed by the present invention is that in TV programme, Auto-Sensing TV is wide
Accuse, and play in the period in the television advertising for detecting, perform the interactive application that user specifies so that user can broadcast in advertisement
Put in the time, make full use of TV programme playback terminal to perform other applications, alleviate user and play the period in television advertising
The negative feeling of interior generation, while user experience is improved, also improves TV programme playback terminal and its adequate and systematic service
Viscosity to user.
Description of the drawings
Fig. 1 is the flow chart of the processing method of the television advertising time that the embodiment of the present invention one is provided；
Fig. 2 is the detail flowchart for generating and storing training sample table data base in the embodiment of the present invention one；
Fig. 3 is the detail flowchart for judging whether the fixed TV broadcast content of broadcasting in the embodiment of the present invention one；
Fig. 4 is the detail flowchart that television advertising is detected in the embodiment of the present invention one；
Fig. 5 is in the embodiment of the present invention one, to detect the detailed process that TV broadcast content is TV programme or television advertising
Figure；
Fig. 6 is the flow chart of the processing method of the television advertising time that the embodiment of the present invention two is provided；
Fig. 7 is in the embodiment of the present invention two, to detect the detail flowchart whether television advertising terminates；
Fig. 8 is in the embodiment of the present invention two, to guide TV programme playback terminal to return the detail flowchart of TV programme；
Fig. 9 is the structure chart of the processing system of the television advertising time that the embodiment of the present invention three is provided；
Figure 10 is the structure chart of generation and memory module in Fig. 9；
Figure 11 is the structure chart of judge module in Fig. 9；
Figure 12 is the structure chart of performing module in Fig. 9；
Figure 13 is the structure chart of the second detecting submodule in Figure 12；
Figure 14 is the structure chart of the processing system of the television advertising time that the embodiment of the present invention four is provided；
Figure 15 is the structure chart of timing and detecting module in Figure 14；
Figure 16 is the structure chart of guiding module in Figure 14.
Specific embodiment
In order that the objects, technical solutions and advantages of the present invention become more apparent, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that specific embodiment described herein is only to explain the present invention, and
It is not used in the restriction present invention.
For the problem that prior art is present, the processing method and system of television advertising time proposed by the present invention are in electricity
Depending in program, Auto-Sensing television advertising, and playing in the period in the television advertising for detecting, performing interaction that user specifies should
With.Describe implementation of the present invention in detail with reference to embodiments：
Embodiment one
The embodiment of the present invention one proposes a kind of processing method of television advertising time, as shown in figure 1, including：
Step S1：To TV programme playback terminal Preset Time（Such as：The same day）The data of interior TV programme to be played are entered
Row is processed, and generates and store training sample table data base.Training sample table data base at least have recorded channel ID, corresponding channel
Each program ID to be played in Preset Time, the starting point of respective program, end point, the point of interruption and interrupts reentry point difference
Pictograph eigenvalue and acoustic image eigenvalue.
In the embodiment of the present invention one, the electronic program guides that can be received according to TV programme playback terminal
（Electronic Program Guide, EPG）The data of TV programme to be played are processed, to generate training sample
Table data base, it is also possible to which machine is carried out according to the data sample of the TV programme to be played received to TV programme playback terminal
Device learns, to generate training sample table data base.
And in practice, because the information entrained by EPG is not complete, be only difficult to recognize each program starting completely by EPG
Point, end point, the point of interruption and interruption reentry point, therefore need to be by as above two ways combining, so that each section is recognized accurately
Purpose starting point, end point, the point of interruption and interruption reentry point, now, further, as shown in Fig. 2 step S1 includes：
Step S11：Read the electronic program guides that TV programme playback terminal is received.
Step S12：According to business information in the electronic program guides for reading（Service Information,SI）Thing
Part, is split and is classified to electronic program guides according to time and program.
Step S13：After extraction is classified in the data of the TV programme to be played received from TV programme playback terminal,
The pictograph eigenvalue and acoustic image eigenvalue of each program starting point and end point difference.
Step S14：The sample of each program to be played in Preset Time to TV programme playback terminal carries out machine
Study, the point of interruption for obtaining each program and the pictograph eigenvalue and acoustic image eigenvalue that interrupt reentry point.
In the embodiment of the present invention one, the sample of each program to be played in Preset Time to TV programme playback terminal
Carry out machine learning to refer to, catch image and sound of the data of each program at the point of interruption, and the image harmony to catching
Sound carries out the process such as data filtering, vectorization and modeling, you can obtains the point of interruption and interrupts the pictograph eigenvalue of reentry point
With acoustic image eigenvalue.
Step S15：By each program starting point, end point, the point of interruption and interruption reentry point pictograph feature respectively
Value and acoustic image eigenvalue, generate training sample table data base and store.
Step S2：Judge whether TV programme playback terminal currently plays fixed TV broadcast content.
Further, as shown in figure 3, step S2 includes：
Step S21：Whether detecting TV programme playback terminal currently plays TV broadcast content.
In the embodiment of the present invention one, TV programme playback terminal after the power-up, can be detectd according to user to its operational order
Whether survey currently plays TV broadcast content.
Step S22：Detect TV programme playback terminal to play after TV broadcast content, believed according to the tune platform of user input
Number, the time of staying timing to each channel.
Step S23：If timing time is more than time threshold, judge that TV programme playback terminal plays fixed TV wide
Content is broadcast, while timing zero；If timing time is not up to time threshold, judges that user is current and still TV programme are played eventually
End carries out adjusting platform operation, while timing zero and return to step S22；If being interrupted according to user operation in broadcasting television broadcasting
Hold, then timing zero and return to step S21.
Step S3：If judging, TV programme playback terminal plays fixed TV broadcast content, obtains the training of storage
Sample table data base.
Step S4：According to training sample table data base, television advertising is detected, and within the broadcasting period of television advertising, control
NTSC television system NTSC program playback terminal performs the interactive application that user specifies.
Further, as shown in figure 4, step S4 includes：
Step S41：According to training sample table data base, detect in the television broadcasting that TV programme playback terminal will be played
Appearance is TV programme or television advertising.
Further, as shown in figure 5, step S41 includes：
Step S411：Intercept the currently playing TV broadcast content of TV programme playback terminal continuous two frame of video and
With the audio fragment of continuous two video frame synchronizations.
Step S412：Frame of video and audio fragment to intercepting carries out feature extraction, obtains pictograph eigenvalue harmony
As eigenvalue, and set up comparison sample table.The comparison sample table at least have recorded intercepting time, corresponding pictograph eigenvalue
With sound eigenvalue.
Step S413：Using decision Tree algorithms, the matching in training sample table data base compares sample table.Decision-making therein
Tree algorithm is preferably C4.5 decision Tree algorithms.
Step S414：Judge to compare in sample table, whether at least one is regarded in continuous two frame of video and audio fragment
Image of the pictograph eigenvalue and acoustic image eigenvalue of frequency frame and audio fragment with certain program starting point or the point of interruption respectively
Character features value and acoustic image eigenvalue are matched, and are to illustrate to detect that television advertising will be commenced play out and execution step S415,
Otherwise execution step S416.
Step S415：If in comparing sample table, in continuous two frame of video and audio fragment, previous frame of video and audio frequency piece
The pictograph eigenvalue and acoustic image eigenvalue of section and the pictograph eigenvalue and acoustic image eigenvalue of certain program starting point
Match somebody with somebody, and the pictograph eigenvalue and acoustic image eigenvalue of latter frame of video and audio fragment is literary with the image of the respective program point of interruption
Word eigenvalue and acoustic image eigenvalue are matched, then the TV broadcast content that detecting TV programme playback terminal will play is before program
Advertisement；If in comparing sample table, in continuous two frame of video and audio fragment, the pictograph of previous frame of video and audio fragment
Eigenvalue and acoustic image eigenvalue are not matched with the pictograph eigenvalue and acoustic image eigenvalue of arbitrary program starting point or the point of interruption,
And the pictograph of the pictograph eigenvalue and acoustic image eigenvalue of latter frame of video and audio fragment and the certain program point of interruption
Eigenvalue and acoustic image eigenvalue are matched, then the TV broadcast content that detecting TV programme playback terminal will play is wide in program
Accuse.
Step S416：Intercept lower two successive video frames of currently playing TV broadcast content and continuously regard with lower two
The audio fragment of frequency frame synchronization, return to step S412 afterwards, until matching certain program starting point or the point of interruption till.
Step S42：If the TV broadcast content that detecting to play is television advertising, control TV programme are played eventually
End shows that interactive application selects interface.
In the embodiment of the present invention one, interactive application select interface with tabular form list selectable interactive application and
The option of other application, the source of selectable interactive application includes being not limited to：Pass through before TV programme playback terminal
The interactive application in historical record was run and be stored in the method that the present invention is provided；TV programme playback terminal is stored
There is the interactive application in interactive application list；Recommended by the other application of TV programme playback terminal and be arranged on TV Festival
Interactive application in mesh playback terminal, can be started by the option of other application；By the other application of TV programme playback terminal
The interactive application recommend, being not installed on TV programme playback terminal, can be installed and activated by the option of other application.
Step S43：The instruction of interface input is selected in interactive application according to user, if user selects an interactive application,
The currently playing content of switching TV program playback terminal is to corresponding interactive application.Afterwards, user will not be limited using interaction
Using time, type or number, while the interactive application title that TV programme playback terminal is performed can be stored in into history note
In record, to facilitate user to call next time.
Step S44：If the TV broadcast content that detecting to play is TV programme, according to training sample table data
Storehouse, detects the next television advertising in currently playing TV broadcast content.
In the embodiment of the present invention one, the concrete steps of the next television advertising in currently playing TV broadcast content are detected
As above described in step S411 to step S416, will not be described here.
Step S45：If detecting next television advertising, control TV programme playback terminal shows that interactive application selects to connect
Mouthful.
Step S46：The instruction of interface input is selected in interactive application according to user, if user selects an interactive application,
The currently playing content of switching TV program playback terminal is to corresponding interactive application.
In addition, in the embodiment of the present invention one, in the implementation procedure of step S42 and step S43, if TV programme are played
Terminal receives the tune platform operational order of user input or interrupts broadcasting TV broadcast content according to user operation, then return step
Rapid S2.In the implementation procedure of step S44 to step S46, if TV programme playback terminal receives the tune platform of user input
Operational order interrupts broadcasting TV broadcast content according to user operation, then return to step S2.
The processing method of the television advertising time that the embodiment of the present invention one is proposed is the Auto-Sensing TV in TV programme
Advertisement, and play in the period in the television advertising for detecting, perform the interactive application that user specifies so that user can be in advertisement
In reproduction time, make full use of TV programme playback terminal to perform other applications, alleviate user when television advertising is played
The negative feeling produced in section, while user experience is improved, also improves TV programme playback terminal and its with suit
Viscosity of the business to user.
Embodiment two
The embodiment of the present invention two proposes a kind of processing method of television advertising time, as shown in Figure 6.With embodiment one not
Same is after step s4, also to include：
Step S5：Timing is carried out to the time that TV programme playback terminal performs interactive application, and is detected television advertising and is
No end.
Further, as shown in fig. 7, whether detecting television advertising includes the step of end：
Step S51：Intercept currently playing TV broadcast content continuous two frame of video and with continuous two videos
The audio fragment of frame synchronization.
Step S52：Frame of video and audio fragment to intercepting carries out feature extraction, obtains pictograph eigenvalue and acoustic image
Eigenvalue, and set up comparison sample table.
Step S53：Using decision Tree algorithms, the matching in training sample table data base compares sample table.Decision-making therein
Tree algorithm is preferably C4.5 decision Tree algorithms.
Step S54：Judge to compare in sample table, whether at least one video in continuous two frame of video and audio fragment
The pictograph eigenvalue and acoustic image eigenvalue matching of frame and audio fragment interrupts reentry point or end point difference with certain program
Pictograph eigenvalue and acoustic image eigenvalue matching, be to illustrate that detecting television advertising terminates and execution step S55, otherwise
Execution step S56.
Step S55：If in comparing sample table, in continuous two frame of video and audio fragment, previous frame of video and audio frequency piece
The pictograph eigenvalue and acoustic image eigenvalue of section interrupts the pictograph eigenvalue and imaging characteristic of reentry point with certain program
Value matching, and the figure of the pictograph eigenvalue and acoustic image eigenvalue of latter frame of video and audio fragment and respective program end point
As character features value and acoustic image eigenvalue are matched, then the TV broadcast content that detecting TV programme playback terminal has been played is program
Advertisement afterwards, and the intercepting time of latter frame of video be the end time of hitch-hiker；If in comparing sample table, continuous two
In frame of video and audio fragment, the pictograph eigenvalue and acoustic image eigenvalue of previous frame of video and audio fragment not with arbitrary section
Mesh interrupts the pictograph eigenvalue and acoustic image eigenvalue matching of reentry point or end point, and latter frame of video and audio fragment
Pictograph eigenvalue and acoustic image eigenvalue interrupt the pictograph eigenvalue and acoustic image eigenvalue of reentry point with certain program
Match somebody with somebody, then it is mid-roll ad to detect the TV broadcast content played of TV programme playback terminal, and the intercepting of latter frame of video
Time is the end time of mid-roll ad.
Step S56：Intercept currently playing television advertising lower two successive video frames and with lower two successive video frames
Synchronous audio fragment, return to step S52 afterwards, until matching till certain program interrupts reentry point or end point.
Step S6：If detecting television advertising to terminate, control TV programme playback terminal shows time spot information, and
Guiding TV programme playback terminal returns TV programme.
In the embodiment of the present invention two, time spot information includes being not limited to：Advertisement playing duration, interactive application operation
Duration etc..
Further, as shown in figure 8, guiding TV programme playback terminal includes the step of returning TV programme：
Step S61：Control TV programme playback terminal display of television programmes returns interface.
Step S62：The instruction of interface input is returned in TV programme according to user, if user selects to return TV programme,
The interactive application that then switching TV program playback terminal is currently performed is to TV programme before.
Step S63：The instruction of interface input is returned in TV programme according to user, if user does not select to return TV Festival
Mesh, then control TV programme playback terminal and continue display of television programmes return interface.
Step S64：The instruction of interface input is returned in the TV programme for continuing to show according to user, if user selects to return
TV programme, then the interactive application that switching TV program playback terminal is currently performed is to TV programme before.
Step S65：The instruction of interface input is returned in the TV programme for continuing to show according to user, if user selects not return
TV programme are returned, or the TV programme for continuing to show return interface and show that the time exceedes preset duration, then return to step S2.
The processing method of the television advertising time that the embodiment of the present invention two is proposed also is being performed on the basis of embodiment one
TV programme after interactive application, before guiding user to return after television advertising is played so that function is more perfect, enters one
Step improves applicability.
Embodiment three
The embodiment of the present invention three proposes a kind of processing system of television advertising time, as shown in figure 9, including：Generate and
Memory module 1, for Preset Time（Such as：The same day）The data of interior TV programme to be played are processed, and are generated and are stored
Training sample table data base；Judge module 2, for judging whether TV programme playback terminal currently plays fixed television broadcasting
Content；Acquisition module 3, for when judge module 2 judges that TV programme playback terminal plays fixed TV broadcast content, obtaining
Take the training sample table data base of generation and the storage of memory module 1；Performing module 4, for the training obtained according to acquisition module 3
Sample table data base, detects television advertising, and within the broadcasting period of television advertising, control TV programme playback terminal performs use
The interactive application that family is specified.
Further, as shown in Figure 10, generate and memory module 1 can include：Reading submodule 11, for reading TV
The electronic program guides that program playback terminal is received；Classification submodule 12, for the electronics read according to reading submodule 11
The event of business information in program guide, is split and is classified to electronic program guides according to time and program；Extract submodule
Block 13, for extracting 12 points of submodule of classification in the data of the TV programme to be played received from TV programme playback terminal
After class, each program starting point and end point pictograph eigenvalue respectively and acoustic image eigenvalue；Machine learning submodule 14,
Sample for each program to be played in Preset Time to TV programme playback terminal carries out machine learning, obtains each
The point of interruption of program and the pictograph eigenvalue and acoustic image eigenvalue of interruption reentry point；Generate and sub-module stored 15, be used for
Program starting point obtained by extraction submodule 13 and machine learning submodule 14, each, end point, the point of interruption and interruption are returned
The pictograph eigenvalue and acoustic image eigenvalue of point difference, generates training sample table data base and stores.
Further, as shown in figure 11, judge module 2 can include：First detecting submodule 21, for detecting TV Festival
Whether mesh playback terminal currently plays TV broadcast content；First timing submodule 22, for detecing when the first detecting submodule 21
Measure TV programme playback terminal to play after TV broadcast content, according to the tune platform signal of user input, each channel is stopped
Stay time timing；First judging submodule 23, for when the timing time of the first timing submodule 22 is more than time threshold, sentencing
Disconnected TV programme playback terminal plays fixed TV broadcast content, while timing zero, when the meter of the first timing submodule 22
When time when being not up to time threshold, judge that user is current still carries out adjusting platform operation to TV programme playback terminal, while timing
Zero.
Further, as shown in figure 12, performing module 4 can include：Second detecting submodule 41, for according to acquisition mould
The training sample table data base that block 3 is obtained, the TV broadcast content that detecting TV programme playback terminal will play is TV Festival
Mesh or television advertising；First display control submodule 42, for detecting the TV that will be played when the second detecting submodule 41
When broadcasted content is television advertising, control TV programme playback terminal shows that interactive application selects interface；First switching submodule
43, for selecting the instruction of interface input in interactive application according to user, if user selects an interactive application, switch TV Festival
The currently playing content of mesh playback terminal is to corresponding interactive application；3rd detecting submodule 44, for when the second detecting submodule
41 when to detect the TV broadcast content that will be played be TV programme, according to training sample table data base, is detected currently playing
TV programme in next television advertising；Second display control submodule 45, for detecting when the 3rd detecting submodule 44
During next television advertising, control TV programme playback terminal shows that interactive application selects interface；Second switching submodule 46, is used for
The instruction of interface input is selected in interactive application according to user, if user selects an interactive application, switching TV program to play
The currently playing content of terminal is to corresponding interactive application.
Further, as shown in figure 13, the second detecting submodule 41 can include：First intercepts submodule 411, is used for
Intercept the currently playing TV broadcast content of TV programme playback terminal continuous two frame of video and with continuous two videos
The audio fragment of frame synchronization；Fisrt feature extracting sub-module 412, for first intercept submodule 411 intercept frame of video and
Audio fragment carries out feature extraction, obtains pictograph eigenvalue and acoustic image eigenvalue, and sets up comparison sample table, the comparison sample
This table at least have recorded intercepting time, corresponding pictograph eigenvalue and sound eigenvalue；First matched sub-block 413, uses
In decision Tree algorithms are utilized, the comparison sample that fisrt feature extracting sub-module 412 is set up is matched in training sample table data base
Table；Second judging submodule 414, for judge fisrt feature extracting sub-module 412 set up comparison sample table in, continuous two
The whether pictograph eigenvalue and acoustic image eigenvalue of at least one frame of video and audio fragment in frame of video and audio fragment
Match and matched with the pictograph eigenvalue and acoustic image eigenvalue of certain program starting point or point of interruption difference；First advertisement is detected
Submodule 415, for judging to compare in sample table when the second judging submodule 414, in continuous two frame of video and audio fragment,
The pictograph eigenvalue and acoustic image eigenvalue of previous frame of video and audio fragment are special with the pictograph of certain program starting point
Value indicative and acoustic image eigenvalue are matched, and the pictograph eigenvalue and acoustic image eigenvalue of latter frame of video and audio fragment with it is corresponding
When the pictograph eigenvalue of interruption program point and acoustic image eigenvalue are matched, the electricity that TV programme playback terminal will be played is detected
Cow-catcher depending on broadcasted content, and when the second judging submodule 414 judge compare sample table in, continuous two frame of video and
In audio fragment, the pictograph eigenvalue and acoustic image eigenvalue of previous frame of video and audio fragment not with arbitrary program starting point
Or the pictograph eigenvalue and acoustic image eigenvalue matching of the point of interruption, and the pictograph feature of latter frame of video and audio fragment
When value and acoustic image eigenvalue are matched with the pictograph eigenvalue and acoustic image eigenvalue of the certain program point of interruption, TV programme are detected
The TV broadcast content that playback terminal will be played is mid-roll ad；First intercepting submodule 411 is additionally operable to when second judges
Submodule 414 judges to compare sample table not with certain program starting point, end point, the point of interruption or interrupts the image of reentry point difference
When character features value and acoustic image eigenvalue are matched, intercept currently playing TV broadcast content lower two successive video frames and with
The audio fragment of lower two continuous videos frame synchronization.
The processing system of the television advertising time that the embodiment of the present invention three is proposed is the Auto-Sensing TV in TV programme
Advertisement, and play in the period in the television advertising for detecting, perform the interactive application that user specifies so that user can be in advertisement
In reproduction time, make full use of TV programme playback terminal to perform other applications, alleviate user when television advertising is played
The negative feeling produced in section, while user experience is improved, also improves TV programme playback terminal and its with suit
Viscosity of the business to user.
Example IV
The embodiment of the present invention four has gone out a kind of processing system of television advertising time, as shown in figure 14.With embodiment three not
Together, example IV also includes on the basis of embodiment three：Timing and detecting module 5, for holding to TV programme playback terminal
The time of row interactive application carries out timing, and detects whether television advertising terminates；Guiding module 6, for when timing and detecting mould
At the end of block 5 detects television advertising, control TV programme playback terminal shows time spot information, and guides TV programme to broadcast
Put terminal and return TV programme.
Further, as shown in figure 15, timing and detecting module 5 can include：Second intercepts submodule 51, for intercepting
Continuous two frame of video and the audio fragment with continuous two video frame synchronizations of currently playing TV broadcast content；Second
Feature extraction submodule 52, the frame of video and audio fragment for intercepting to the second intercepting submodule 51 carries out feature extraction, obtains
To pictograph eigenvalue and acoustic image eigenvalue, and set up comparison sample table；Second matched sub-block 53, for utilizing decision tree
Algorithm, second feature is matched in training sample table data base and extracts the comparison sample table that submodule 52 is set up；3rd judges son
Module 54, for judging that second feature is extracted in the comparison sample table that submodule 52 is set up, continuous two frame of video and audio frequency piece
Whether the pictograph eigenvalue and acoustic image eigenvalue matching of at least one frame of video and audio fragment and certain program in section
Interrupt pictograph eigenvalue and the matching of acoustic image eigenvalue of reentry point or end point difference；Submodule 55 is detected in second advertisement,
For judging to compare in sample table, in continuous two frame of video and audio fragment, previous frame of video when the 3rd judging submodule 54
With the pictograph eigenvalue and acoustic image eigenvalue of audio fragment and certain program interrupt reentry point pictograph eigenvalue and
Imaging characteristic value is matched, and the pictograph eigenvalue and acoustic image eigenvalue of latter frame of video and audio fragment is tied with respective program
When the pictograph eigenvalue of spot and acoustic image eigenvalue are matched, detect in the television broadcasting that TV programme playback terminal has been played
Appearance is hitch-hiker, and the intercepting time of latter frame of video is the end time of hitch-hiker, and judges son when the 3rd
Module 54 judges to compare in sample table, in continuous two frame of video and audio fragment, the image of previous frame of video and audio fragment
Character features value and acoustic image eigenvalue be not special with the pictograph eigenvalue and acoustic image of arbitrary interruption program reentry point or end point
Value indicative is matched, and the pictograph eigenvalue and acoustic image eigenvalue of latter frame of video and audio fragment interrupts return with certain program
When the pictograph eigenvalue and acoustic image eigenvalue of point are matched, the TV broadcast content that TV programme playback terminal has been played is detected
It is mid-roll ad, and the intercepting time of latter frame of video is the end time of mid-roll ad；Second intercepts submodule 51
It is additionally operable to when the 3rd judging submodule 54 judges to compare sample table not with the actual program point of interruption or interrupts the figure of reentry point difference
When matching as character features value and acoustic image eigenvalue, lower two successive video frames of currently playing television advertising are intercepted and with
The audio fragment of two continuous videos frame synchronization.
Further, as shown in figure 16, guiding module 6 can include：3rd display control submodule 61, for working as timing
When the timing time of module 5 is more than preset duration, control TV programme playback terminal display of television programmes returns interface；3rd cuts
Submodule 62 is changed, for returning the instruction of interface input in TV programme according to user, if user selects to return TV programme, is cut
The interactive application of TV programme playback terminal currently execution is changed to TV programme before.
3rd display control submodule 61 is additionally operable to return the instruction of interface input in TV programme according to user, if user
Return TV programme are not selected in choosing, then control TV programme playback terminal and continue display of television programmes return interface；3rd switching
Mould 62 is additionally operable to return the instruction of interface input in the TV programme for continuing to show according to user, if user selects to return TV Festival
Mesh, then the interactive application that switching TV program playback terminal is currently performed is to TV programme before.
The processing system of the television advertising time that the embodiment of the present invention four is proposed also is being performed on the basis of embodiment three
TV programme after interactive application, before guiding user to return after television advertising is played so that function is more perfect, enters one
Step improves applicability.
Embodiment five
The embodiment of the present invention five proposes a kind of TV programme playback terminal, including example three or example IV institute is performed as described above
The processing system of the television advertising time stated, will not be described here.Wherein, TV programme playback terminal can be television set, intelligence
Mobile phone etc. possesses the terminal unit for receiving and playing TV broadcast content.
One of ordinary skill in the art will appreciate that realizing that all or part of step in above-described embodiment method can be
The hardware that correlation is controlled by program is completed, described program can in a computer read/write memory medium is stored in,
Described storage medium, such as ROM/RAM, disk, CD.
Presently preferred embodiments of the present invention is the foregoing is only, not to limit the present invention, all essences in the present invention
Any modification, equivalent and improvement made within god and principle etc., should be included within the scope of the present invention.
Claims (9)
1. a kind of processing method of television advertising time, it is characterised in that methods described includes：
The data of TV programme to be played in TV programme playback terminal Preset Time are processed, training is generated and store
Sample table data base, the training sample table data base at least have recorded channel ID, and corresponding channel is to be played in Preset Time
Each program ID, the starting point of respective program, end point, the point of interruption and interrupt reentry point pictograph eigenvalue respectively and
Imaging characteristic value；
Judge whether the TV programme playback terminal currently plays fixed TV broadcast content；
If judging, the TV programme playback terminal plays fixed TV broadcast content, obtains the training sample of storage
Table data base；
According to the training sample table data base, television advertising is detected, and within the broadcasting period of the television advertising, control institute
State TV programme playback terminal and perform the interactive application that user specifies；
It is described that television advertising is detected according to the training sample table data base, and within the broadcasting period of the television advertising, control
Making the step of the TV programme playback terminal performs the interactive application that user specifies includes：
According to the training sample table data base, the TV broadcast content that detecting the TV programme playback terminal will play is
TV programme or television advertising；
If the TV broadcast content that detecting to play is television advertising, controls the TV programme playback terminal and show friendship
Mutually application selects interface；
The instruction of interface input is selected in the interactive application according to user, if user selects an interactive application, switching is described
The currently playing content of TV programme playback terminal is to corresponding interactive application；
If the TV broadcast content that detecting to play is TV programme, according to the training sample table data base, detecting
Next television advertising in currently playing TV broadcast content；
If detecting next television advertising, control the TV programme playback terminal and show that the interactive application selects to connect
Mouthful；
The instruction of interface input is selected in the interactive application according to user, if user selects an interactive application, switching is described
The currently playing content of TV programme playback terminal is to corresponding interactive application.
2. the processing method of television advertising time as claimed in claim 1, it is characterised in that described that TV programme are played eventually
The data of TV programme to be played are processed in the Preset Time of end, are wrapped the step of generate and store training sample table data base
Include：
Read the electronic program guides that TV programme playback terminal is received；
According to the event of business information in the electronic program guides for reading, to the electronic program guides according to time and section
Mesh is split and is classified；
In the data of the TV programme to be played received from the TV programme playback terminal extract classification after, each program
The pictograph eigenvalue and acoustic image eigenvalue of starting point and end point difference；
The sample of each program to be played in Preset Time to the TV programme playback terminal carries out machine learning, obtains
The point of interruption of each program and the pictograph eigenvalue and acoustic image eigenvalue of interruption reentry point；
By the pictograph eigenvalue and imaging characteristic of each program starting point, end point, the point of interruption and interruption reentry point difference
Value, generates training sample table data base and stores.
3. the processing method of television advertising time as claimed in claim 1, it is characterised in that the judgement TV programme
The step of whether playback terminal currently plays fixed TV broadcast content includes：
Detect whether the TV programme playback terminal currently plays TV broadcast content；
Detect the TV programme playback terminal to play after TV broadcast content, according to the tune platform signal of user input, to every
The time of staying timing of one channel；
If timing time is more than time threshold, judge that the TV programme playback terminal plays fixed TV broadcast content.
4. the processing method of television advertising time as claimed in claim 1, it is characterised in that described according to the training sample
Table data base, the TV broadcast content that detecting the TV programme playback terminal will play is TV programme or television advertising
Step includes：
Intercept continuous two frame of video of the currently playing TV broadcast content of the TV programme playback terminal and continuous with this
The audio fragment of two video frame synchronizations；
The frame of video and the audio fragment to intercepting carries out feature extraction, obtains pictograph eigenvalue and imaging characteristic
Value, and set up comparison sample table；
Using decision Tree algorithms, the matching in the training sample table data base compares the sample table；
In judging the comparison sample table, in continuous two frame of video and audio fragment whether at least one frame of video and
Pictograph of the pictograph eigenvalue and acoustic image eigenvalue of audio fragment with certain program starting point or the point of interruption respectively is special
Value indicative and acoustic image eigenvalue are matched；
In the comparison sample table is judged, in continuous two frame of video and audio fragment, previous frame of video and audio frequency piece
The pictograph eigenvalue and acoustic image eigenvalue of section and the pictograph eigenvalue and acoustic image eigenvalue of certain program starting point
Match somebody with somebody, and the pictograph eigenvalue and acoustic image eigenvalue of latter frame of video and audio fragment is literary with the image of the respective program point of interruption
When word eigenvalue and acoustic image eigenvalue are matched, the TV broadcast content that detecting the TV programme playback terminal will play is section
Advertisement at present；In the comparison sample table is judged, in continuous two frame of video and audio fragment, previous frame of video and sound
The pictograph eigenvalue and acoustic image eigenvalue of frequency fragment not with arbitrary program starting point or the pictograph eigenvalue of the point of interruption
Match with acoustic image eigenvalue, and the pictograph eigenvalue and acoustic image eigenvalue and certain program of latter frame of video and audio fragment
When the pictograph eigenvalue of the point of interruption and acoustic image eigenvalue are matched, the electricity that the TV programme playback terminal will be played is detected
It is mid-roll ad depending on broadcasted content；
In the comparison sample table is judged, any one frame of video and audio frequency in continuous two frame of video and audio fragment
The pictograph eigenvalue and acoustic image eigenvalue of fragment pictograph feature not with certain program starting point or the point of interruption respectively
When value and acoustic image eigenvalue are matched, returning the frame of video and the audio fragment of described pair of intercepting carries out the step of feature extraction
Suddenly.
5. the processing method of the television advertising time as described in any one of Claims 1-4, it is characterised in that in the control
After the step of interactive application that the TV programme playback terminal execution user specifies, methods described also includes：
Timing is carried out to the time that the TV programme playback terminal performs interactive application, and detects whether television advertising terminates；
If detecting television advertising to terminate, control the TV programme playback terminal and show time spot information, and guide electricity
TV programme are returned depending on program playback terminal.
6. the processing method of television advertising time as claimed in claim 5, it is characterised in that the guiding TV programme are played
The step of terminal returns TV programme includes：
Control the TV programme playback terminal display of television programmes and return interface；
The instruction of interface input is returned in the TV programme according to user, if user selects to return TV programme, switches institute
The interactive application of TV programme playback terminal currently execution is stated to TV programme before；
The instruction of interface input is returned in the TV programme according to user, if user selects to return TV programme, is controlled
Make the TV programme playback terminal and continue display of television programmes return interface；
The instruction of interface input is returned in the TV programme for continuing to show according to user, if user selects to return TV programme,
Switch the interactive application of the TV programme playback terminal currently execution to TV programme before.
7. a kind of processing system of television advertising time, it is characterised in that the system includes：
Generate and memory module, for carrying out to the data of TV programme to be played in TV programme playback terminal Preset Time
Process, generate and store training sample table data base, the training sample table data base at least have recorded channel ID, corresponding channel
Each program ID to be played in Preset Time, the starting point of respective program, end point, the point of interruption and interrupts reentry point difference
Pictograph eigenvalue and acoustic image eigenvalue；
Judge module, for judging whether the TV programme playback terminal currently plays fixed TV broadcast content；
Acquisition module, for judging that the TV programme playback terminal plays fixed TV broadcast content when the judge module
When, obtain the training sample table data base of the generation and memory module storage；
Performing module, for the training sample table data base obtained according to the acquisition module, detects television advertising, and
In the broadcasting period of the television advertising, control the TV programme playback terminal and perform the interactive application that user specifies；
The performing module includes：
Second detecting submodule, for the training sample table data base obtained according to the acquisition module, detects the electricity
The TV broadcast content that will be played depending on program playback terminal is TV programme or television advertising；
First display control submodule, for being when the described second detecting submodule detects the TV broadcast content that will be played
During television advertising, control the TV programme playback terminal and show that interactive application selects interface；
First switching submodule, for selecting the instruction of interface input in the interactive application according to user, if user selects one
Interactive application, then switch the currently playing content of the TV programme playback terminal to corresponding interactive application；
3rd detecting submodule, is TV for work as the described second detecting submodule to detect the TV broadcast content that will be played
During program, according to the training sample table data base, the next television advertising in currently playing TV programme is detected；
Second display control submodule, for when the described 3rd detecting submodule detects next television advertising, control to be described
TV programme playback terminal shows that interactive application selects interface；
Second switching submodule, for selecting the instruction of interface input in the interactive application according to user, if user selects one
Interactive application, then the currently playing content of switching TV program playback terminal is to corresponding interactive application.
8. the processing system of television advertising time as claimed in claim 7, it is characterised in that the system also includes：
Timing and detecting module, the time for performing interactive application to the TV programme playback terminal carries out timing, and detects
Survey whether television advertising terminates；
Guiding module, at the end of detecting television advertising when the timing and detecting module, controls the TV programme and broadcasts
Put terminal and show time spot information, and guide the TV programme playback terminal to return TV programme.
9. a kind of TV programme playback terminal, it is characterised in that the TV programme playback terminal is included such as claim 7 or 8
The processing system of described television advertising time.
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| CN104967884B (en) * | 2015-04-17 | 2018-01-26 | 北京奇艺世纪科技有限公司 | A kind of bitstreams switching method and apparatus |
| CN105791914A (en) * | 2016-03-07 | 2016-07-20 | 合智能科技（深圳）有限公司 | Playing control method and playing control device |
| CN105847936A (en) * | 2016-03-31 | 2016-08-10 | 乐视控股（北京）有限公司 | Display control method and device, and terminal |
| CN108055408B (en) * | 2017-12-28 | 2019-12-24 | 维沃移动通信有限公司 | Application program control method and mobile terminal |
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| CN101650740A (en) * | 2009-08-27 | 2010-02-17 | 中国科学技术大学 | Method and device for detecting television advertisements |
| CN201690534U (en) * | 2010-04-26 | 2010-12-29 | 深圳市同洲电子股份有限公司 | Application management device and digital television receiving terminal |
| CN102521770A (en) * | 2011-12-26 | 2012-06-27 | Tcl集团股份有限公司 | Method and system for embedding advertisement into application program interface of terminal equipment |
| CN102843599A (en) * | 2012-09-27 | 2012-12-26 | 北京导视互动网络技术有限公司 | Interaction method and system of television program |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP4267464B2 (en) * | 2002-04-11 | 2009-05-27 | トムソン ライセンシング | Apparatus and method for switching from TV program mode to interactive application mode |
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Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101650740A (en) * | 2009-08-27 | 2010-02-17 | 中国科学技术大学 | Method and device for detecting television advertisements |
| CN201690534U (en) * | 2010-04-26 | 2010-12-29 | 深圳市同洲电子股份有限公司 | Application management device and digital television receiving terminal |
| CN102521770A (en) * | 2011-12-26 | 2012-06-27 | Tcl集团股份有限公司 | Method and system for embedding advertisement into application program interface of terminal equipment |
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