CN103248953A - Method and system for processing TV advertisement time and TV programme playing terminal - Google Patents
Method and system for processing TV advertisement time and TV programme playing terminal Download PDFInfo
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Abstract
The invention belongs to the technical field of TV data processing and provides a method and system for processing TV advertisement time and a TV programme playing terminal. According to the method and the system, TV advertisements are automatically detected in TV programmes, and interactive application specified by a user is executed in the displaying period of the detected TV advertisements, so that the user can fully utililize a TV programme displaying terminal to execute other application within the time of advertisement displaying, the user's negative emotions generated during the displaying time of the TV advertisements are remitted, user experience is improved, and meanwhile, attraction of the TV programme displaying terminal and ancillary services of the TV programme displaying terminal to the user is improved.
Description
Technical field
The invention belongs to the TV data processing technology field, relate in particular to processing method, system and the TV programme playback terminal of a kind of television advertising time.
Background technology
Television advertising is one of form of television broadcasting content, though this form provides desirable publicity channel for advertisement putting person, for the televiewer, the broadcast of television advertising brings puzzlement equally.In daily life, people satisfy demands such as the information of obtaining and amusement and recreation by watching TV programme, but the advertisement of playing in the television channel not always spectators when watching TV programme, want to see.Long, the excessive repeat playing of television advertising reproduction time, too much interruption star turn, too block star turn picture and ad content and lack problem such as attraction and had a strong impact on spectators especially and watch the TV programme of liking, destroyed televiewer's viewing experience.Become the televiewer under final a lot of situations of television advertising time and disliked, and the TV programme break period of having no way out.
In the prior art, spectators can refuse to watch advertisement by transferring this active behavior of platform, but transfer the platform behavior only can make that the user need not to watch advertisement, and can not make the user in the advertisement reproduction time, take full advantage of the TV programme playback terminal and carry out other application, can't improve the negative feeling that the user produces in television advertising is play the period, user experience is poor.
Summary of the invention
The purpose of the embodiment of the invention is to provide the processing method of a kind of television advertising time, be intended to solve in the prior art, the user refuses to watch advertisement by transferring the platform behavior, but the behavior can't be improved the negative feeling that the user produces, the problem of user experience difference in television advertising is play the period.
The embodiment of the invention is achieved in that the processing method of a kind of television advertising time, and described method comprises:
TV Festival destination data to be played in the TV programme playback terminal Preset Time is handled, generate and store training sample table database, described training sample table database has recorded channel ID at least, corresponding channel each program ID to be played in Preset Time, the starting point of respective program, end point, the point of interruption and interruption reentry point divide other pictograph characteristic value and acoustic image characteristic value;
Judge that described TV programme playback terminal is current and whether play fixing television broadcasting content;
Play fixing television broadcasting content if judge described TV programme playback terminal, then obtain the described training sample table database of storage;
According to described training sample table database, the detecting television advertising, and in the broadcast period of described television advertising, control the interactive application that described TV programme playback terminal is carried out user's appointment.
Another purpose of the embodiment of the invention is to provide the treatment system of a kind of television advertising time, and described system comprises:
Generate and memory module, be used for TV Festival destination data to be played in the TV programme playback terminal Preset Time is handled, generate and store training sample table database, described training sample table database has recorded channel ID at least, corresponding channel each program ID to be played in Preset Time, the starting point of respective program, end point, the point of interruption and interruption reentry point divide other pictograph characteristic value and acoustic image characteristic value;
Judge module is used for judging that described TV programme playback terminal is current whether plays fixing television broadcasting content;
Acquisition module is used for obtaining the described training sample table database of described generation and memory module storage when described judge module judges that described TV programme playback terminal is play fixing television broadcasting content;
Executive Module, for the described training sample table database that obtains according to described acquisition module, the detecting television advertising, and in the broadcast period of described television advertising, control the interactive application that described TV programme playback terminal is carried out user's appointment.
Another purpose of the embodiment of the invention is to provide a kind of TV programme playback terminal, and described TV programme playback terminal comprises the treatment system of aforesaid television advertising time.
Processing method and the system of the television advertising time that the present invention proposes are in TV programme, the Auto-Sensing television advertising, and in the television advertising that detects is play the period, carry out the interactive application of user's appointment, make that the user can be in the advertisement reproduction time, take full advantage of the TV programme playback terminal and carry out other application, alleviated the negative feeling that the user produces in television advertising is play the period, when improving user experience, TV programme playback terminal and adequate and systematic service thereof have also been improved to user's viscosity.
Description of drawings
Fig. 1 is the flow chart of the processing method of television advertising time of providing of the embodiment of the invention one;
Fig. 2 is in the embodiment of the invention one, generates and stores the detail flowchart of training sample table database;
Fig. 3 is in the embodiment of the invention one, judges whether to play the detail flowchart of fixing television broadcasting content;
Fig. 4 is in the embodiment of the invention one, the detail flowchart of detecting television advertising;
Fig. 5 is in the embodiment of the invention one, and detecting television broadcasting content is the detail flowchart of TV programme or television advertising;
Fig. 6 is the flow chart of the processing method of television advertising time of providing of the embodiment of the invention two;
Fig. 7 is in the embodiment of the invention two, the detail flowchart whether the detecting television advertising finishes;
Fig. 8 is in the embodiment of the invention two, and guiding TV programme playback terminal returns the detail flowchart of TV programme;
Fig. 9 is the structure chart of the treatment system of television advertising time of providing of the embodiment of the invention three;
Figure 10 is among Fig. 9, the structure chart of generation and memory module;
Figure 11 is among Fig. 9, the structure chart of judge module;
Figure 12 is among Fig. 9, the structure chart of Executive Module;
Figure 13 is among Figure 12, the structure chart of the second detecting submodule;
Figure 14 is the structure chart of the treatment system of television advertising time of providing of the embodiment of the invention four;
Figure 15 is among Figure 14, the structure chart of timing and detecting module;
Figure 16 is among Figure 14, the structure chart of bootstrap module.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explaining the present invention, and be not used in restriction the present invention.
At the problem that prior art exists, processing method and the system of the television advertising time that the present invention proposes are in TV programme, the Auto-Sensing television advertising, and in the television advertising that detects is play the period, carry out the interactive application of user's appointment.Describe implementation of the present invention in detail below in conjunction with embodiment:
Embodiment one
The embodiment of the invention one has proposed the processing method of a kind of television advertising time, as shown in Figure 1, comprising:
Step S1: TV Festival destination data to be played in the TV programme playback terminal Preset Time (as: same day) is handled, generated and stored training sample table database.This training sample table database has recorded channel ID at least, corresponding channel each program ID to be played in Preset Time, and the starting point of respective program, end point, the point of interruption and interruption reentry point divide other pictograph characteristic value and acoustic image characteristic value.
In the embodiment of the invention one, electronic program guides (the Electronic Program Guide that can receive according to the TV programme playback terminal, EPG) TV Festival destination data to be played is handled, to generate training sample table database, also can carry out machine learning according to the data sample of the TV programme to be played that the TV programme playback terminal is received, to generate training sample table database.
And in practice, the information entrained owing to EPG is incomplete, only be difficult to identify fully each program starting point, end point, the point of interruption and interruption reentry point by EPG, therefore need to pass through as above dual mode combination, with starting point, end point, the point of interruption and the interruption reentry point that accurately identifies each program, at this moment, further, as shown in Figure 2, step S1 comprises:
Step S11: read the electronic program guides that the TV programme playback terminal receives.
Step S12: (Service Information, event SI) are cut apart according to time and program and are classified electronic program guides according to business information in the electronic program guides that reads.
Step S13: from the TV Festival destination data to be played that the TV programme playback terminal receives, extract classification back, each program starting point and end point and divide other pictograph characteristic value and acoustic image characteristic value.
Step S14: the sample to TV programme playback terminal each program to be played in Preset Time carries out machine learning, obtains pictograph characteristic value and the acoustic image characteristic value of the point of interruption and the interruption reentry point of each program.
In the embodiment of the invention one, the sample of TV programme playback terminal each program to be played in Preset Time is carried out machine learning to be referred to, catch the data of each program at image and the sound at point of interruption place, and image and the sound that catches carried out processing such as data filtration, vectorization and modeling, the point of interruption be can obtain and pictograph characteristic value and the acoustic image characteristic value of reentry point interrupted.
Step S15: divide other pictograph characteristic value and acoustic image characteristic value by each program starting point, end point, the point of interruption and interruption reentry point, generate training sample table database and storage.
Step S2: judge that the TV programme playback terminal is current and whether play fixing television broadcasting content.
Further, as shown in Figure 3, step S2 comprises:
Step S21: the current television broadcasting content of whether playing of detecting TV programme playback terminal.
In the embodiment of the invention one, the TV programme playback terminal can be detected the current television broadcasting content of whether playing according to the user to its operational order after powering on.
Step S22: after detecting TV programme playback terminal broadcast television broadcasting content, according to the accent platform signal of user's input, to the time of staying timing of each channel.
Step S23: play fixing television broadcasting content if timing time, is then judged the TV programme playback terminal greater than time threshold, timing is simultaneously made zero; If timing time do not reach time threshold, judge then that the user is current still the TV programme playback terminal to be transferred the platform operation that timing is simultaneously made zero and returned step S22; If interrupt playing the television broadcasting content according to user's operation, then timing is made zero and is returned step S21.
Step S3: play fixing television broadcasting content if judge the TV programme playback terminal, then obtain the training sample table database of storage.
Step S4: according to training sample table database, the detecting television advertising, and in the broadcast period of television advertising, control TV programme playback terminal is carried out the interactive application of user's appointment.
Further, as shown in Figure 4, step S4 comprises:
Step S41: according to training sample table database, the television broadcasting content that detecting TV programme playback terminal is about to play is TV programme or television advertising.
Further, as shown in Figure 5, step S41 comprises:
Step S411: continuous two frame of video of the television broadcasting content of intercepting TV programme playback terminal current broadcast and with the audio fragment of these continuous two video frame synchronization.
Step S412: frame of video and audio fragment to intercepting carry out feature extraction, obtain pictograph characteristic value and acoustic image characteristic value, and set up the comparison schedule of samples.This comparison schedule of samples has recorded intercepting time, corresponding pictograph characteristic value and sound characteristic value at least.
Step S413: utilize decision Tree algorithms, matching ratio is to schedule of samples in training sample table database.Decision Tree algorithms wherein is the C4.5 decision Tree algorithms preferably.
Step S414: judge in the comparison schedule of samples, whether have at least pictograph characteristic value and the acoustic image characteristic value of a frame of video and audio fragment to divide other pictograph characteristic value and acoustic image characteristic value coupling with a certain program starting point or the point of interruption in continuous two frame of video and the audio fragment, be then to illustrate to detect to be about to begin to play television advertising and execution in step S415, otherwise execution in step S416.
Step S415: if in the comparison schedule of samples, in continuous two frame of video and the audio fragment, the pictograph characteristic value of last frame of video and audio fragment and pictograph characteristic value and the acoustic image characteristic value coupling of acoustic image characteristic value and a certain program starting point, the pictograph characteristic value of the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value and the respective program point of interruption and acoustic image characteristic value coupling then, then detecting the television broadcasting content that the TV programme playback terminal be about to play is cow-catcher; If in the comparison schedule of samples, in continuous two frame of video and the audio fragment, the pictograph characteristic value of last frame of video and audio fragment and acoustic image characteristic value with pictograph characteristic value and the acoustic image characteristic value coupling of arbitrary program starting point or the point of interruption, the pictograph characteristic value of the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value and a certain interruption program point and acoustic image characteristic value coupling then, then detecting the television broadcasting content that the TV programme playback terminal be about to play is mid-roll ad.
Step S416: intercept current broadcast the television broadcasting content following two successive video frames and with the audio fragment of following two continuous videos frame synchronization, return step S412 afterwards, till matching a certain program starting point or the point of interruption.
Step S42: be television advertising if detect the television broadcasting content of be about to playing, then control the TV programme playback terminal and show the interactive application option interface.
In the embodiment of the invention one, the interactive application option interface has been listed the option of selectable interactive application and other application with tabular form, and the source of selectable interactive application comprises and not being restricted to: moved and be kept at interactive application in the historical record by method provided by the invention before the TV programme playback terminal; Interactive application in the existing interactive application tabulation of TV programme playback terminal storage; The interactive application in the TV programme playback terminal is recommended, also has been installed in other application by the TV programme playback terminal, can start by the option of other application; The interactive application on the TV programme playback terminal is recommended, is not installed in other application by the TV programme playback terminal, can install and startup by the option of other application.
Step S43: according to the instruction of user in the input of interactive application option interface, if the user selects an interactive application, then the current play content of switching TV program playback terminal is to corresponding interactive application.Afterwards, the user will not be limited to use time, type or the number of interactive application, the interactive application title that the TV programme playback terminal is carried out can be kept in the historical record simultaneously, call next time to make things convenient for the user.
Step S44: be TV programme if detect the television broadcasting content of be about to playing, then according to training sample table database, detect next television advertising in the television broadcasting content of current broadcast.
In the embodiment of the invention one, as above step S411 is described to step S416 to detect the concrete steps of next television advertising in the television broadcasting content of current broadcast, does not give unnecessary details at this.
Step S45: if detect next television advertising, then control the TV programme playback terminal and show the interactive application option interface.
Step S46: according to the instruction of user in the input of interactive application option interface, if the user selects an interactive application, then the current play content of switching TV program playback terminal is to corresponding interactive application.
In addition, in the embodiment of the invention one, in the implementation of step S42 and step S43, if the TV programme playback terminal receives the accent platform operational order of user's input or interrupts playing the television broadcasting content according to user's operation, then return step S2.To the implementation of step S46, if the TV programme playback terminal receives the accent platform operational order of user's input or interrupts playing the television broadcasting content according to user's operation, then return step S2 at step S44.
The processing method of the television advertising time that the embodiment of the invention one proposes is in TV programme, the Auto-Sensing television advertising, and in the television advertising that detects is play the period, carry out the interactive application of user's appointment, make that the user can be in the advertisement reproduction time, take full advantage of the TV programme playback terminal and carry out other application, alleviated the negative feeling that the user produces in television advertising is play the period, when improving user experience, TV programme playback terminal and adequate and systematic service thereof have also been improved to user's viscosity.
Embodiment two
The embodiment of the invention two has proposed the processing method of a kind of television advertising time, as shown in Figure 6.Different with embodiment one is after step S4, also comprises:
Step S5: the time of the TV programme playback terminal being carried out interactive application is carried out timing, and whether the detecting television advertising finishes.
Further, as shown in Figure 7, the step whether the detecting television advertising finishes comprises:
Step S51: intercept current broadcast the television broadcasting content continuous two frame of video and with the audio fragment of these continuous two video frame synchronization.
Step S52: frame of video and audio fragment to intercepting carry out feature extraction, obtain pictograph characteristic value and acoustic image characteristic value, and set up the comparison schedule of samples.
Step S53: utilize decision Tree algorithms, matching ratio is to schedule of samples in training sample table database.Decision Tree algorithms wherein is the C4.5 decision Tree algorithms preferably.
Step S54: judge in the comparison schedule of samples, whether have at least pictograph characteristic value and the acoustic image characteristic value coupling of a frame of video and audio fragment to divide other pictograph characteristic value and acoustic image characteristic value coupling with a certain interruption program reentry point or end point in continuous two frame of video and the audio fragment, be to illustrate that then detecting television advertising finishes and execution in step S55, otherwise execution in step S56.
Step S55: if in the comparison schedule of samples, in continuous two frame of video and the audio fragment, the pictograph characteristic value of the pictograph characteristic value of last frame of video and audio fragment and acoustic image characteristic value and a certain interruption program reentry point and acoustic image characteristic value coupling, then the pictograph characteristic value of the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value and respective program end point and acoustic image characteristic value are mated, then detecting the television broadcasting content that the TV programme playback terminal play is hitch-hiker, and the intercepting time of back one frame of video is the concluding time of hitch-hiker; If in the comparison schedule of samples, in continuous two frame of video and the audio fragment, the pictograph characteristic value of last frame of video and audio fragment and acoustic image characteristic value are not mated with pictograph characteristic value and the acoustic image characteristic value of arbitrary interruption program reentry point or end point, then the pictograph characteristic value of the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value and a certain interruption program reentry point and acoustic image characteristic value are mated, then detecting the television broadcasting content that the TV programme playback terminal play is mid-roll ad, and the intercepting time of back one frame of video is the concluding time of mid-roll ad.
Step S56: intercept current broadcast television advertising following two successive video frames and with the audio fragment of following two continuous videos frame synchronization, return step S52 afterwards, till matching a certain interruption program reentry point or end point.
Step S6: finish if detect television advertising, then control the TV programme playback terminal and show time spot information, and guiding TV programme playback terminal returns TV programme.
In the embodiment of the invention two, time spot information comprises and not being restricted to: advertisement playing duration, interactive application operation duration etc.
Further, as shown in Figure 8, the step that guiding TV programme playback terminal returns TV programme comprises:
Step S61: control TV programme playback terminal display of television programmes returns interface.
Step S62: return the instruction that interface is imported according to the user in TV programme, if the user selects to return TV programme, then the interactive application of the current execution of switching TV program playback terminal is to TV programme before.
Step S63: return the instruction that interface is imported according to the user in TV programme, if the user does not select to return TV programme, then control TV programme playback terminal continuation display of television programmes and return interface.
Step S64: return the instruction that interface is imported according to the user in the TV programme that continues demonstration, if the user selects to return TV programme, then the interactive application of the current execution of switching TV program playback terminal is to TV programme before.
Step S65: return the instruction that interface is imported according to the user in the TV programme that continues to show, if the user selects not return TV programme, the TV programme that perhaps continues to show is returned the interface demonstration time above default duration, then returns step S2.
The processing method of the television advertising time that the embodiment of the invention two proposes is on the basis of embodiment one, also after carrying out interactive application, TV programme before the guiding user returns after television advertising plays makes and more perfect function has further improved applicability.
Embodiment three
The embodiment of the invention three has proposed the treatment system of a kind of television advertising time, as shown in Figure 9, comprise: generate and memory module 1, be used for TV Festival destination data to be played in the Preset Time (as: same day) is handled, generate and store training sample table database; Judge module 2 is used for judging that the TV programme playback terminal is current whether plays fixing television broadcasting content; Acquisition module 3 is used for obtaining the training sample table database of generation and memory module 1 storage when judge module 2 judges that the TV programme playback terminal is play fixing television broadcasting content; Executive Module 4, for the training sample table database that obtains according to acquisition module 3, the detecting television advertising, and in the broadcast period of television advertising, control TV programme playback terminal is carried out the interactive application of user's appointment.
Further, as shown in figure 10, generation and memory module 1 can comprise: reading submodule 11 is used for reading the electronic program guides that the TV programme playback terminal receives; Classification submodule 12 is used for the event of the electronic program guides business information that reads according to reading submodule 11, and electronic program guides is cut apart according to time and program and classified; Extract submodule 13, be used for extracting classification submodule 12 classification backs, each program starting point and end point from the TV Festival destination data to be played that the TV programme playback terminal receives and divide other pictograph characteristic value and acoustic image characteristic value; Machine learning submodule 14 is used for the sample of TV programme playback terminal each program to be played in Preset Time is carried out machine learning, obtains pictograph characteristic value and the acoustic image characteristic value of the point of interruption and the interruption reentry point of each program; Generate and sub module stored 15, be used for that submodule 13 and machine learning submodule are 14 that obtain by extracting, each program starting point, end point, the point of interruption and interruption reentry point divide other pictograph characteristic value and acoustic image characteristic value, generates training sample table database and storage.
Further, as shown in figure 11, judge module 2 can comprise: the first detecting submodule 21 is used for the current television broadcasting content of whether playing of detecting TV programme playback terminal; The first timing submodule 22 is used for after the first detecting submodule 21 detects TV programme playback terminal broadcast television broadcasting content, according to the accent platform signal of user's input, to the time of staying timing of each channel; First judges submodule 23, when being used for timing time when the first timing submodule 22 greater than time threshold, judge the fixing television broadcasting content of TV programme playback terminal broadcast, timing is simultaneously made zero, when the timing time of the first timing submodule 22 does not reach time threshold, the judgement user is current still to transfer the platform operation to the TV programme playback terminal, and timing is simultaneously made zero.
Further, as shown in figure 12, Executive Module 4 can comprise: the second detecting submodule 41, and for the training sample table database that obtains according to acquisition module 3, the television broadcasting content that detecting TV programme playback terminal is about to play is TV programme or television advertising; The first demonstration control submodule 42, when being television advertising for the television broadcasting content that detects broadcast soon when the second detecting submodule 41, control TV programme playback terminal demonstration interactive application option interface; First switching submodule 43 is used for the instruction in the input of interactive application option interface according to the user, if the user selects an interactive application, then the current play content of switching TV program playback terminal is to corresponding interactive application; The 3rd detecting submodule 44 is used for detecting the television broadcasting content that is about to broadcast when being TV programme when the second detecting submodule 41, according to training sample table database, detects next television advertising in the TV programme of current broadcast; Second shows control submodule 45, is used for when the 3rd detecting submodule 44 detects next television advertising, and control TV programme playback terminal shows the interactive application option interface; Second switching submodule 46 is used for the instruction in the input of interactive application option interface according to the user, if the user selects an interactive application, then the current play content of switching TV program playback terminal is to corresponding interactive application.
Further, as shown in figure 13, the second detecting submodule 41 can comprise: the first intercepting submodule 411, be used for the current broadcast of intercepting TV programme playback terminal the television broadcasting content continuous two frame of video and with the audio fragment of these continuous two video frame synchronization; The first feature extraction submodule 412, be used for frame of video and the audio fragment of 411 interceptings of the first intercepting submodule are carried out feature extraction, obtain pictograph characteristic value and acoustic image characteristic value, and set up the comparison schedule of samples, this comparison schedule of samples has recorded intercepting time, corresponding pictograph characteristic value and sound characteristic value at least; First matched sub-block 413 is used for utilizing decision Tree algorithms, the comparison schedule of samples that the coupling first feature extraction submodule 412 is set up in training sample table database; Second judges submodule 414, be used for judging the comparison schedule of samples of the first feature extraction submodule, 412 foundation, whether have at least the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value coupling to divide other pictograph characteristic value and acoustic image characteristic value coupling with a certain program starting point or the point of interruption in continuous two frame of video and the audio fragment; First advertisement detecting submodule 415, be used for judging the comparison schedule of samples when the second judgement submodule 414, in continuous two frame of video and the audio fragment, the pictograph characteristic value of the pictograph characteristic value of last frame of video and audio fragment and acoustic image characteristic value and a certain program starting point and acoustic image characteristic value coupling, when then the pictograph characteristic value of the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value and the respective program point of interruption and acoustic image characteristic value are mated, the television broadcasting content that detecting TV programme playback terminal is about to play is cow-catcher, and in the second judgement submodule, 414 judgement comparison schedule of samples, in continuous two frame of video and the audio fragment, the pictograph characteristic value of last frame of video and audio fragment and acoustic image characteristic value are not mated with pictograph characteristic value and the acoustic image characteristic value of arbitrary program starting point or the point of interruption, when then the pictograph characteristic value of the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value and a certain interruption program point and acoustic image characteristic value were mated, the television broadcasting content that detecting TV programme playback terminal is about to play was mid-roll ad; The first intercepting submodule 411 also is used for judging that submodule 414 judges the comparison schedule of samples with a certain program starting point, end point, the point of interruption or interrupt reentry point when not dividing other pictograph characteristic value and acoustic image characteristic value to mate when second, intercept current broadcast the television broadcasting content following two successive video frames and with the audio fragment of following two continuous videos frame synchronization.
The treatment system of the television advertising time that the embodiment of the invention three proposes is in TV programme, the Auto-Sensing television advertising, and in the television advertising that detects is play the period, carry out the interactive application of user's appointment, make that the user can be in the advertisement reproduction time, take full advantage of the TV programme playback terminal and carry out other application, alleviated the negative feeling that the user produces in television advertising is play the period, when improving user experience, TV programme playback terminal and adequate and systematic service thereof have also been improved to user's viscosity.
Embodiment four
The embodiment of the invention four has gone out the treatment system of a kind of television advertising time, as shown in figure 14.Different with embodiment three, embodiment four also comprises on the basis of embodiment three: timing and detecting module 5, be used for the time of TV programme playback terminal execution interactive application is carried out timing, and whether the detecting television advertising finishes; Bootstrap module 6 is used for detecting television advertising when finishing when timing and detecting module 5, and control TV programme playback terminal shows time spot information, and guides the TV programme playback terminal to return TV programme.
Further, as shown in figure 15, timing and detecting module 5 can comprise: the second intercepting submodule 51, be used for the current broadcast of intercepting the television broadcasting content continuous two frame of video and with the audio fragment of these continuous two video frame synchronization; The second feature extraction submodule 52 is used for frame of video and the audio fragment of 51 interceptings of the second intercepting submodule are carried out feature extraction, obtains pictograph characteristic value and acoustic image characteristic value, and sets up the comparison schedule of samples; Second matched sub-block 53 is used for utilizing decision Tree algorithms, the comparison schedule of samples that the coupling second feature extraction submodule 52 is set up in training sample table database; The 3rd judges submodule 54, be used for judging the comparison schedule of samples of the second feature extraction submodule, 52 foundation, whether have at least the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value coupling to divide other pictograph characteristic value and acoustic image characteristic value coupling with a certain interruption program reentry point or end point in continuous two frame of video and the audio fragment; Second advertisement detecting submodule 55, be used for judging the comparison schedule of samples when the 3rd judgement submodule 54, in continuous two frame of video and the audio fragment, the pictograph characteristic value of the pictograph characteristic value of last frame of video and audio fragment and acoustic image characteristic value and a certain interruption program reentry point and acoustic image characteristic value coupling, when then the pictograph characteristic value of the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value and respective program end point and acoustic image characteristic value are mated, the television broadcasting content that detecting TV programme playback terminal has been play is hitch-hiker, and the intercepting time of back one frame of video is the concluding time of hitch-hiker, and in the 3rd judgement submodule 54 judgement comparison schedule of samples, in continuous two frame of video and the audio fragment, the pictograph characteristic value of last frame of video and audio fragment and acoustic image characteristic value are not mated with pictograph characteristic value and the acoustic image characteristic value of arbitrary interruption program reentry point or end point, when then the pictograph characteristic value of the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value and a certain interruption program reentry point and acoustic image characteristic value are mated, the television broadcasting content that detecting TV programme playback terminal has been play is mid-roll ad, and the intercepting time of back one frame of video is the concluding time of mid-roll ad; The second intercepting submodule 51 also is used for when the 3rd judges that submodule 54 judges that the comparison schedule of samples do not mate with current interruption program point or interruption reentry point minute other pictograph characteristic value and acoustic image characteristic value, intercept current broadcast television advertising following two successive video frames and with the audio fragment of following two continuous videos frame synchronization.
Further, as shown in figure 16, bootstrap module 6 can comprise: the 3rd shows control submodule 61, is used for controlling TV programme playback terminal display of television programmes and returning interface when the timing time of timing module 5 during greater than default duration; The 3rd switches submodule 62, and for returning the instruction that interface is imported according to the user in TV programme, if the user selects to return TV programme, then the interactive application of the current execution of switching TV program playback terminal is to TV programme before.
The 3rd shows that controlling submodule 61 also is used for returning the instruction that interface is imported according to the user in TV programme, does not return TV programme if user's choosing is not selected, and then controls TV programme playback terminal continuation display of television programmes and returns interface; The 3rd switches submodule 62 also is used for returning the instruction that interface is imported according to the user in the TV programme that continues demonstration, if the user selects to return TV programme, then the interactive application of the current execution of switching TV program playback terminal is to TV programme before.
The treatment system of the television advertising time that the embodiment of the invention four proposes is on the basis of embodiment three, also after carrying out interactive application, TV programme before the guiding user returns after television advertising plays makes and more perfect function has further improved applicability.
Embodiment five
The embodiment of the invention five has proposed a kind of TV programme playback terminal, comprises as above embodiment three or the treatment system of four described television advertising times of embodiment, does not give unnecessary details at this.Wherein, the TV programme playback terminal can be that television set, smart mobile phone etc. possess the terminal equipment that receives and play the television broadcasting content.
One of ordinary skill in the art will appreciate that all or part of step that realizes in above-described embodiment method is can control relevant hardware by program to finish, described program can be in being stored in a computer read/write memory medium, described storage medium is as ROM/RAM, disk, CD etc.
The above only is preferred embodiment of the present invention, not in order to limiting the present invention, all any modifications of doing within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (11)
1. the processing method of a television advertising time is characterized in that, described method comprises:
TV Festival destination data to be played in the TV programme playback terminal Preset Time is handled, generate and store training sample table database, described training sample table database has recorded channel ID at least, corresponding channel each program ID to be played in Preset Time, the starting point of respective program, end point, the point of interruption and interruption reentry point divide other pictograph characteristic value and acoustic image characteristic value;
Judge that described TV programme playback terminal is current and whether play fixing television broadcasting content;
Play fixing television broadcasting content if judge described TV programme playback terminal, then obtain the described training sample table database of storage;
According to described training sample table database, the detecting television advertising, and in the broadcast period of described television advertising, control the interactive application that described TV programme playback terminal is carried out user's appointment.
2. the processing method of television advertising time as claimed in claim 1 is characterized in that, the described electronic program guides that receives according to the TV programme playback terminal, and the step that generates and stores training sample table database comprises:
Read the electronic program guides that the TV programme playback terminal receives;
According to the event of business information in the described electronic program guides that reads, described electronic program guides is cut apart according to time and program and classified;
From the TV Festival destination data to be played that described TV programme playback terminal receives, extract classification back, each program starting point and end point and divide other pictograph characteristic value and acoustic image characteristic value;
Sample to described TV programme playback terminal each program to be played in Preset Time carries out machine learning, obtains pictograph characteristic value and the acoustic image characteristic value of the point of interruption and the interruption reentry point of each program;
Divide other pictograph characteristic value and acoustic image characteristic value by each program starting point, end point, the point of interruption and interruption reentry point, generate training sample table database and storage.
3. the processing method of television advertising time as claimed in claim 1 is characterized in that, describedly judges that the current step of whether playing fixing television broadcasting content of described TV programme playback terminal comprises:
Detect the current television broadcasting content of whether playing of described TV programme playback terminal;
After detecting described TV programme playback terminal broadcast television broadcasting content, according to the accent platform signal of user's input, to the time of staying timing of each channel;
If timing time, is then judged described TV programme playback terminal greater than time threshold and is play fixing television broadcasting content.
4. the processing method of television advertising time as claimed in claim 1, it is characterized in that, described according to described training sample table database, the detecting television advertising, and in the broadcast period of described television advertising, the step of controlling the interactive application of described TV programme playback terminal execution user appointment comprises:
According to described training sample table database, detecting the television broadcasting content that described TV programme playback terminal be about to play is TV programme or television advertising;
If detecting the television broadcasting content that is about to play is television advertising, then controls described TV programme playback terminal and show the interactive application option interface;
According to the instruction of user in described interactive application option interface input, if the user selects an interactive application, then switch the described current play content of described TV programme playback terminal to corresponding interactive application;
If detecting the television broadcasting content of be about to playing is TV programme, then according to described training sample table database, detect next television advertising in the television broadcasting content of current broadcast;
If if detect described next television advertising, then control described TV programme playback terminal and show described interactive application option interface;
According to the instruction of user in described interactive application option interface input, if the user selects an interactive application, then switch the current play content of described TV programme playback terminal to corresponding interactive application.
5. the processing method of television advertising time as claimed in claim 4, it is characterized in that, described according to described training sample table database, the step of detecting television broadcasting content that described TV programme playback terminal be about to play and be TV programme or television advertising comprises:
Intercept the current broadcast of described TV programme playback terminal the television broadcasting content continuous two frame of video and with the audio fragment of these continuous two video frame synchronization;
Described frame of video and described audio fragment to intercepting carry out feature extraction, obtain pictograph characteristic value and acoustic image characteristic value, and set up the comparison schedule of samples;
Utilize decision Tree algorithms, matching ratio is to described schedule of samples in described training sample table database;
Judge in the described comparison schedule of samples whether have at least the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value to divide other pictograph characteristic value and acoustic image characteristic value coupling with a certain program starting point or the point of interruption in described continuous two frame of video and the audio fragment;
In judging described comparison schedule of samples, in described continuous two frame of video and the audio fragment, the pictograph characteristic value of last frame of video and audio fragment and pictograph characteristic value and the acoustic image characteristic value coupling of acoustic image characteristic value and a certain program starting point, in the pictograph characteristic value of the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value and the respective program point of interruption and acoustic image characteristic value when coupling then,, detecting the television broadcasting content that described TV programme playback terminal is about to play is cow-catcher; In judging described comparison schedule of samples, in described continuous two frame of video and the audio fragment, the pictograph characteristic value of last frame of video and audio fragment and acoustic image characteristic value with pictograph characteristic value and the acoustic image characteristic value coupling of arbitrary program starting point or the point of interruption, in the pictograph characteristic value of the pictograph characteristic value of a frame of video and audio fragment and acoustic image characteristic value and a certain interruption program point and acoustic image characteristic value when coupling then,, detecting the television broadcasting content that described TV programme playback terminal is about to play is mid-roll ad;
In judging described comparison schedule of samples, when any frame of video in described continuous two frame of video and the audio fragment and the pictograph characteristic value of audio fragment and acoustic image characteristic value are not divided other pictograph characteristic value and acoustic image characteristic value coupling with a certain program starting point or the point of interruption, return the step that described described frame of video to intercepting and described audio fragment carry out feature extraction.
6. as claim 1 to 5 processing method of each described television advertising time, it is characterized in that after the described TV programme playback terminal of described control was carried out the step of interactive application of user's appointment, described method also comprised:
Described TV programme playback terminal is carried out the time of interactive application and carried out timing, and whether the detecting television advertising finishes;
Finish if detect television advertising, then control described TV programme playback terminal and show time spot information, and guiding TV programme playback terminal returns TV programme.
7. the processing method of television advertising time as claimed in claim 6 is characterized in that, the step that described guiding TV programme playback terminal returns TV programme comprises:
Control described TV programme playback terminal display of television programmes and return interface;
Return the instruction that interface is imported according to the user in described TV programme, if the user selects to return TV programme, then switch the interactive application of the current execution of described TV programme playback terminal to TV programme before;
Return the instruction that interface is imported according to the user in described TV programme, if the user selects to return TV programme, then control described TV programme playback terminal continuation display of television programmes and return interface;
Return the instruction that interface is imported according to the user in the TV programme that continues demonstration, if the user selects to return TV programme, then switch the interactive application of the current execution of described TV programme playback terminal to TV programme before.
8. the treatment system of a television advertising time is characterized in that, described system comprises:
Generate and memory module, be used for TV Festival destination data to be played in the TV programme playback terminal Preset Time is handled, generate and store training sample table database, described training sample table database has recorded channel ID at least, corresponding channel each program ID to be played in Preset Time, the starting point of respective program, end point, the point of interruption and interruption reentry point divide other pictograph characteristic value and acoustic image characteristic value;
Judge module is used for judging that described TV programme playback terminal is current whether plays fixing television broadcasting content;
Acquisition module is used for obtaining the described training sample table database of described generation and memory module storage when described judge module judges that described TV programme playback terminal is play fixing television broadcasting content;
Executive Module, for the described training sample table database that obtains according to described acquisition module, the detecting television advertising, and in the broadcast period of described television advertising, control the interactive application that described TV programme playback terminal is carried out user's appointment.
9. the treatment system of television advertising time as claimed in claim 1 is characterized in that, described Executive Module comprises:
The second detecting submodule is used for the described training sample table database that obtains according to described acquisition module, and detecting the television broadcasting content that described TV programme playback terminal is about to play is TV programme or television advertising;
The first demonstration control submodule when being television advertising for the television broadcasting content that detects broadcast soon when the described second detecting submodule, being controlled described TV programme playback terminal and is shown the interactive application option interface;
First switching submodule is used for the instruction in described interactive application option interface input according to the user, if the user selects an interactive application, then switches the current play content of described TV programme playback terminal to corresponding interactive application;
The 3rd detecting submodule is used for detecting the television broadcasting content that is about to broadcast when being TV programme when the described second detecting submodule, according to described training sample table database, detects next television advertising in the TV programme of current broadcast;
Second shows the control submodule, is used for controlling described TV programme playback terminal and showing the interactive application option interface when described the 3rd detecting submodule detects next television advertising;
Second switching submodule is used for the instruction in described interactive application option interface input according to the user, if the user selects an interactive application, then the current play content of switching TV program playback terminal is to corresponding interactive application.
10. the treatment system of television advertising time as claimed in claim 9 is characterized in that, described system also comprises:
Timing and detecting module be used for the time of described TV programme playback terminal execution interactive application is carried out timing, and whether the detecting television advertising finish;
Bootstrap module is used for detecting television advertising when finishing when described timing and detecting module, controls described TV programme playback terminal demonstration time spot information, and guides described TV programme playback terminal to return TV programme.
11. a TV programme playback terminal is characterized in that, described TV programme playback terminal comprises as claim 8 to 10 treatment system of each described television advertising time.
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| CN103248953B (en) | 2017-04-19 |
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