CN103139720B - A kind of processing method and system for reducing mobile phone advertisement network traffics - Google Patents
A kind of processing method and system for reducing mobile phone advertisement network traffics Download PDFInfo
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- CN103139720B CN103139720B CN201110380461.2A CN201110380461A CN103139720B CN 103139720 B CN103139720 B CN 103139720B CN 201110380461 A CN201110380461 A CN 201110380461A CN 103139720 B CN103139720 B CN 103139720B
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Abstract
A kind of processing method for being used to reduce mobile phone advertisement network traffics, it establishes ad data caching on mobile terminals；Check whether that advertisement can launch from the ad data caching of mobile terminal when needing to show advertisement every time, if the control information in then being cached according to ad data carries out advertising content information dispensing；Advertising content information is obtained from advertisement content server to be put into local cache, then show advertisement if not.
Description
Technical field
The invention belongs to mobile internet technical field, more particularly to a kind of method for reducing mobile phone advertisement network traffics.
Background technology
Advertising platform at present on mobile digital terminal is a lot, is that advertisement of request issues an ad data mostly,
But advertisement repetition displaying is relatively more, it can so cause the network traffics waste of user bigger, it is unnecessary to cellphone subscriber's increase
Network traffics expenditure, the development for the advertising business having influence on mobile digital terminal.
The content of the invention
In view of problems of the prior art, the present invention provides a kind of processing for being used to reduce mobile phone advertisement network traffics
Method, it is characterised in that comprise the following steps：(1) ad data is divided into control information and content information；(2) in mobile terminal
On establish ad data caching；(3) checked whether when needing to show advertisement every time from the ad data caching of mobile terminal
There is advertisement to launch, if then performing step (4), if the execution step (5) without if；(4) cached according to ad data
In control information carry out advertising content information dispensing；(5) control information is obtained from advertisement releasing server, is checked mobile whole
Whether end ad data caching itself has the caching of the advertising content information, if then performing step (6), is held if not
Row step (7)；(6) advertising content information is taken out from mobile terminal local advertising data buffer storage and shows advertisement；(7) from advertisement
Advertising content information is obtained in content server to be put into local cache, then shows advertisement.
In addition, the present invention also provides a kind of processing system for being used to reduce mobile phone advertisement network traffics, it is characterised in that bag
Include following device：For ad data to be divided into the device of control information and content information；It is wide for establishing on mobile terminals
Accuse the device of data buffer storage；For having been checked whether when needing to show advertisement every time from the ad data caching of mobile terminal
The device that advertisement can launch；The dress of advertising content information dispensing is carried out for the control information in being cached according to ad data
Put；For obtaining control information from advertisement releasing server, check whether mobile terminal ad data caching itself has this wide
Accuse the device of the caching of content information；For taking out advertising content information from mobile terminal local advertising data buffer storage and showing
The device of advertisement；It is put into for obtaining advertising content information from advertisement content server in local cache, then shows advertisement
Device.
Ad data of the invention by showing mobile terminal local cache first, only want in the buffer without caching
It can just lead to from advertisement releasing server downloading advertising data, and for the ad content in caching during the ad data of access
Cross the display mode of the only ad content from Advertisement Server download control information and then change caching.Due to control information
Data are smaller, so when advertisement can greatly reduce network traffics when same mobile terminal needs to show multiple.
Brief description of the drawings
Fig. 1 is the flow chart that the present invention is used to reduce the processing method of mobile phone advertisement network traffics；
Fig. 2 is the flow chart that mobile terminal carries out ad data processing.
Embodiment
The specific implementation of the present invention is described in further detail below in conjunction with the accompanying drawings.
Fig. 1 is the flow chart that the present invention is used to reduce the processing method of mobile phone advertisement network traffics；As described in Figure 1, this hair
The bright processing method for being used to reduce mobile phone advertisement network traffics comprises the following steps：
(1) ad data is divided into control information and content information；
(2) ad data caching is established on mobile terminals；
(3) checked whether that advertisement can be thrown from the ad data caching of mobile terminal when needing to show advertisement every time
Put, if then performing step (4), if the execution step (5) without if；
(4) control information in being cached according to ad data carries out advertising content information dispensing；
(5) control information is obtained from advertisement releasing server, checks whether mobile terminal ad data caching itself has
The caching of the advertising content information, if then performing step (6), if the execution step (7) without if；
(6) advertising content information is taken out from mobile terminal local advertising data buffer storage and shows advertisement；
(7) advertising content information is obtained from advertisement content server to be put into local cache, then show advertisement.
The advertising message of the present invention is divided into two parts：1) control information；2) advertising content information.
The control information includes：
A) advertisement ID, an advertisement is uniquely indicated
B) advertising display time, the time that advertisement needs to show in mobile client
C) advertising display number, advertisement need to repeat the number of displaying in client
D) ad content address, the ad content of a structuring can be obtained by the address.
The ad content is the data of a structuring, is generally described with XML file or json etc.：Wherein<Close
Key word>Expression starts,</ keyword>Expression terminates.<！-- -->Represent annotation
<Ad content>
<Advertisement item set>
<Advertisement item 1>
<Advertising display type>type</ advertising display type><！-- commercial block shows type, and 1- is word chain advertisement,
2- picture banner advertisements, the full frame advertisements of 3-, 4- video ads -->
<Advertisement title></ advertisement title><！The title content of-advertisement -->
<Ad content></ ad content><！-- the ad content character string after coding -->
<Width></ width><！Percentage shared by the-advertisement item -->
<Advertisement item 1>
<Advertisement item 2>
<Advertisement item 2>
</ advertisement item set>
</ ad content>
Explanation：
1)<Advertising display type>For 1, word chain advertisement is represented,<Advertisement title>The inside storage is that advertisement needs to show
Word；
2)<Advertising display type>For 2, picture banner advertisements are represented, there will be two advertisement items, indicate the right and left respectively
Ad content.And the ad content of each single item exists<Ad content>In encoded.
3)<Advertising display type>For 3, full frame advertisement is represented, only an advertisement item, same ad content are existed<Advertisement
Content>In encoded
4)<Advertising display type>For 4, video ads are represented, also only an advertisement item, same ad content exist<Advertisement
Content>In encoded.
The control information carries advertisement with needing time for showing and displaying number, advertisement and identifier ID, ad content
Location；If the displaying number set in control information is more than 1, again from wide after mobile terminal is according to displaying number displaying advertisement
Accuse to launch in server and obtain control information；Fruit ad content mark does not change, it is not required that from advertisement content server
Obtain ad data；The ad content is the structural data described with XML file.
It is embedded into show the form of advertisement by more than in general application program, is needed when actually realizing at by more than
Reason flow is encapsulated as a SDK (being available for being normally applied the software development kit that program developer directly invokes), in general application
Program, which only needs to embed it in, can show advertisement in application program.
Fig. 2 is the flow chart that mobile terminal carries out ad data processing；As described in Figure 2, mobile terminal of the invention is carried out
The flow of ad data processing comprises the following steps：
(1) mobile terminal carries out advertising display request
(2) whether there is available cache memory advertisement, if going to step (3), as nothing is gone to step (6)
(3) advertisement is shown, while advertising display number subtracts 1
(4) removed if advertising display number is less than or equal to 0 from caching
(5) according to advertising display time delay some seconds, (1) is then gone to step, continues request displaying advertisement
(6) advertisement control information is asked to advertisement releasing server, if asking successfully to continue, otherwise gone to step (11)
(7) in the buffer whether advertisement ID, if it is go to step (3), otherwise continue in advertisement control information
(8) ad content is asked to advertisement content server according to ad content string, continues if success, otherwise turn to walk
Suddenly (11)
(9) ad content body is parsed, isolates the ad content for needing to show
(10) by advertising message deposit advertisement caching, go to step (3)
(11) 10 seconds are postponed
(12) go to step (1)
Ad data of the invention by showing mobile terminal local cache first, only want in the buffer without caching
It can just lead to from advertisement releasing server downloading advertising data, and for the ad content in caching during the ad data of access
Cross the display mode of the only ad content from Advertisement Server download control information and then change caching.Due to control information
Data are smaller, so when advertisement can greatly reduce network traffics when same mobile terminal needs to show multiple.
Finally it should be noted that：The above embodiments are merely illustrative of the technical scheme of the present invention and are not intended to be limiting thereof；To the greatest extent
The present invention is described in detail with reference to preferred embodiments for pipe, those of ordinary skills in the art should understand that：Still
The embodiment of the present invention can be modified or equivalent substitution is carried out to some technical characteristics；Without departing from this hair
The spirit of bright technical scheme, it all should cover among the claimed technical scheme scope of the present invention.
Claims (6)
1. a kind of processing method for being used to reduce mobile phone advertisement network traffics, it is characterised in that comprise the following steps：
(1) ad data is divided into control information and content information；
(2) ad data caching is established on mobile terminals；
(3) checked whether that advertisement can launch from the ad data caching of mobile terminal when needing to show advertisement every time,
If then performing step (4), if the execution step (5) without if：
(4) control information in being cached according to ad data carries out advertising content information dispensing；
(5) control information is obtained from advertisement releasing server, checks whether mobile terminal ad data caching itself has this wide
The caching of content information is accused, if then performing step (6), if the execution step (7) without if；
(6) advertising content information is taken out from mobile terminal local advertising data buffer storage and shows advertisement；
(7) advertising content information is obtained from advertisement content server to be put into local cache, then show advertisement；
Wherein, the control information carries advertisement with needing time for showing and displaying number, advertisement and identifier ID, ad content
Location；The ad content is the data of structuring.
2. the processing method according to claim 1 for being used to reduce mobile phone advertisement network traffics, it is characterised in that if control
The displaying number set in information processed is more than 1, then is taken again from advertisement putting after mobile terminal is according to displaying number displaying advertisement
Control information is obtained in business device.
3. the processing method according to claim 1 for being used to reduce mobile phone advertisement network traffics, it is characterised in that if wide
Accuse content identification not change, it is not required that obtain ad data from advertisement content server.
4. a kind of processing system for being used to reduce mobile phone advertisement network traffics, it is characterised in that including following device：
For ad data to be divided into the device of control information and content information；
For establishing the device of ad data caching on mobile terminals；
For having checked whether that advertisement can launch from the ad data caching of mobile terminal when needing to show advertisement every time
Device；
The device of advertising content information dispensing is carried out for the control information in being cached according to ad data；
For obtaining control information from advertisement releasing server, check whether mobile terminal ad data caching itself has this wide
Accuse the device of the caching of content information；
For taking out advertising content information from mobile terminal local advertising data buffer storage and showing the device of advertisement；
It is put into for obtaining advertising content information from advertisement content server in local cache, then shows the device of advertisement；
Wherein, the control information carries advertisement with needing time for showing and displaying number, advertisement and identifier ID, ad content
Location；The ad content is the data of structuring.
5. the processing system according to claim 4 for being used to reduce mobile phone advertisement network traffics, it is characterised in that if control
The displaying number set in information processed is more than 1, then is taken again from advertisement putting after mobile terminal is according to displaying number displaying advertisement
Control information is obtained in business device.
6. the processing system according to claim 4 for being used to reduce mobile phone advertisement network traffics, it is characterised in that if wide
Accuse content identification not change, it is not required that obtain ad data from advertisement content server.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201110380461.2A CN103139720B (en) | 2011-11-25 | 2011-11-25 | A kind of processing method and system for reducing mobile phone advertisement network traffics |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201110380461.2A CN103139720B (en) | 2011-11-25 | 2011-11-25 | A kind of processing method and system for reducing mobile phone advertisement network traffics |
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| Publication Number | Publication Date |
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| CN103139720A CN103139720A (en) | 2013-06-05 |
| CN103139720B true CN103139720B (en) | 2018-01-30 |
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Families Citing this family (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104683883A (en) * | 2013-11-29 | 2015-06-03 | 乐视网信息技术（北京）股份有限公司 | Method and device for generating playing strategy |
| US9336538B2 (en) * | 2014-04-03 | 2016-05-10 | Vungle, Inc. | Systems and methods for providing advertising services to devices with an advertising exchange |
| CN106209986B (en) * | 2016-06-28 | 2019-03-15 | 北京金山安全软件有限公司 | Advertisement pulling method and device and terminal |
| CN106776674A (en) * | 2016-10-13 | 2017-05-31 | 上海拓畅信息技术有限公司 | A kind of advertisement delivery system and method |
| CN107066285A (en) * | 2016-12-27 | 2017-08-18 | 北京掌阔移动传媒科技有限公司 | A kind of method and system that advertisement is inserted in iMessage extensions |
| CN108769714A (en) * | 2018-05-04 | 2018-11-06 | 西安万像电子科技有限公司 | A kind of advertisement placement method and device |
| CN109960771B (en) * | 2019-03-22 | 2023-10-31 | 成都华律网络服务有限公司 | Advertisement display method |
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| CN101179628A (en) * | 2006-11-10 | 2008-05-14 | 上海千首网络技术有限公司 | Method for presenting simultaneously information in mobile terminal and the applied mobile terminal |
| CN101420580A (en) * | 2008-12-04 | 2009-04-29 | 深圳华为通信技术有限公司 | Method, apparatus and system for implementing advertisement playing |
| CN101599155A (en) * | 2008-06-03 | 2009-12-09 | 华为技术有限公司 | A kind of disposal route of advertisement delivery, system and equipment |
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| FR2905488B1 (en) * | 2006-09-04 | 2011-04-01 | Baracoda | ARCHITECTURE FOR ACCESSING A DATA STREAM USING A USER TERMINAL |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101179628A (en) * | 2006-11-10 | 2008-05-14 | 上海千首网络技术有限公司 | Method for presenting simultaneously information in mobile terminal and the applied mobile terminal |
| CN101599155A (en) * | 2008-06-03 | 2009-12-09 | 华为技术有限公司 | A kind of disposal route of advertisement delivery, system and equipment |
| CN101420580A (en) * | 2008-12-04 | 2009-04-29 | 深圳华为通信技术有限公司 | Method, apparatus and system for implementing advertisement playing |
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Address after: 100084, No. 1, Nongda South Road, Haidian District, Silicon Valley, No. 5, building 4, bright city, Beijing Applicant after: Oriental Yuan Ding (Beijing) Cci Capital Ltd. Address before: 100084, No. 1, Nongda South Road, Haidian District, Silicon Valley, No. 5, building 4, bright city, Beijing Applicant before: Beijing 0080 Network Technology Co.,Ltd. Address after: 100084, No. 1, Nongda South Road, Haidian District, Silicon Valley, No. 5, building 4, bright city, Beijing Applicant after: Beijing 0080 Network Technology Co.,Ltd. Address before: 100084, No. 1, Nongda South Road, Haidian District, Silicon Valley, No. 5, building 4, bright city, Beijing Applicant before: BEIJING LMOBILE MEDIA TECHNOLOGY Co.,Ltd. |
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Address after: 100085 room 18, No. 1032, room 1032, Haidian District, Beijing Patentee after: Oriental Yuan Ding (Beijing) Cci Capital Ltd. Address before: 100084, No. 1, Nongda South Road, Haidian District, Silicon Valley, No. 5, building 4, bright city, Beijing Patentee before: Oriental Yuan Ding (Beijing) Cci Capital Ltd. |
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Granted publication date: 20180130 Termination date: 20181125 |