WO2014134926A1

WO2014134926A1 - Mobile internet banner advertisement and backend publishing method thereof, and interaction method

Info

Publication number: WO2014134926A1
Application number: PCT/CN2013/086900
Authority: WO
Inventors: 焦学宁
Original assignee: 深圳市易博天下科技有限公司
Priority date: 2013-03-05
Filing date: 2013-11-12
Publication date: 2014-09-12
Also published as: CN103198417A

Abstract

A mobile Internet banner advertisement and backend publishing method thereof, and interaction method. The interactive mobile Internet banner advertisement comprises: contents displayed in the advertisement, advertisement interaction type parameters for invoking the applications or APIs in a mobile intelligent terminal; advertisement interaction data for providing contents and/or interactive objects for the applications or APIs. The present invention combines a common display advertisement and an access link advertisement with the functions of a mobile Internet device, thus achieving interaction based on the functions of the mobile intelligent terminal by clicking on the advertisement, and such interactions include: sending specified contents to a specified text message receiver, dialing a specified phone number, following closely on a specified microblog account, viewing the content list of a specified microblog, forwarding a microblog, posting specified contents on a social network, etc.

Description

Mobile internet banner advertisement and its background publishing method and interactive method

The invention relates to an internet technology, in particular to an internet banner advertisement.

Background technique

With the rapid development of the Internet, various types of websites have emerged in an endless stream, and banner has become the mainstream revenue source and business model of the Internet. At present, almost all commercial websites have launched various banner advertisements of various sizes in various locations of the website, such as "Weibo Night" and "Shili Silver Beach" in Figure 1. Not only that, but with the popularity of next-generation mobile Internet devices such as smartphones and tablets, as well as the ever-decreasing mobile data costs and the increasing popularity of Wifi/3G/4G network coverage, applications based on mobile devices such as mobile phones and tablets have also begun. Flourishing, these apps are called apps, and are downloaded to mobile phones and tablets by mobile device users through Apple's app store and various applications download and promotion platforms such as Google Play, Android Market, and 91 Assistant that support Google Android. use.

The current mainstream profit models of mobile applications are three: 1 , advertising mode; 2 , paid download mode; 3 , e-commerce mode. Among them, the advertising model is an absolute mainstream business model. In this mode, various mobile phone application developers distribute their well-designed applications to various application platforms for free download, and then add banner-based advertising content to their mobile applications. Display advertising content and guide users to click to benefit, as shown in Figure 2 for banner ads displayed on smartphones.

However, whether it is the current web banner advertisement or the mobile application built-in banner advertisement on mobile phones and tablets, there are currently only two basic functions: 1 . Display; 2, click and link to a specific webpage. For example, the "Southeast Auto" banner banner shown in Figure 3 shows the effect of clicking on the link page.

As one of the main advertising methods in the Internet era, banner has existed for more than ten years, so everyone can be said to have been blind to such simple and direct display and link effects, and has been widely accepted by users and advertisers. Under this inertia thinking, everyone did not jump out of traditional thinking and analyze the differences between the mobile Internet and the traditional Internet, so it only continued the traditional banner advertising practice.

If you do a comparative analysis of the traditional Internet and the mobile Internet, you will find the following differences:

1. The carrier is different.

The traditional Internet mainly uses PC as a carrier, has a large screen, large bandwidth, high performance processor, and is not sensitive to power consumption problems. The main carriers of the mobile Internet are devices such as smart phones and tablet computers. The screen is small, the bandwidth is limited, and the cost may be incurred. The ARM-based processor that saves power is used, and the computing power is obviously weaker than that of the PC.

It is because of the above differences that the multimedia banner is suitable for the traditional Internet. Advertising has not been greatly developed on the mobile Internet. Because of the limited bandwidth and processor performance, some of the more expressive video banner ads and rich media dynamic banner ads are basically not available on mobile devices, so almost all mobile app in-app ads are simply displaying banners or having clicks. Link function.

2. The interaction between different applications is different.

Applications and services built into the PC, such as QQ chat, Outlook mailbox, word document processing, web browser, etc., are independent products and services of their own, if not from the same software company, their products The interfaces are all closed to each other. For example, if you can't see a good article on the Internet, you can send it to your friends directly through the browser.

In contrast, mobile devices such as mobile phones and tablets, with the use of operating systems such as ios and android, all the main internal functions are open, such as mail, phone, text messages and so on. More specifically, under the open trend of the mobile Internet, mainstream application developers have unanimously opened their API interfaces, allowing other products to call their interfaces for interaction. For example, the photo browser can easily share pictures to others at any time by calling email, SMS and microblogging.

3. Communication functions are different from peripheral accessories. The mainstream peripheral accessories of traditional devices such as PCs are single-sided low-pixel cameras, mice and microphones. The mainstream peripheral accessories for mobile Internet devices such as mobile phones are dual-directional high-pixel cameras, touch screens and microphones. The biggest core difference is that PCs are usually not equipped with a communication system like a telephone, while mobile phones and tablets are inherently equipped with communication functions.

These significant differences are implied in the future market: Since mobile devices have many features not found in traditional networking devices, can you take advantage of these features and accessories to expand new products and services?

4. The screen size of the device is different.

Traditional Internet devices such as PCs usually have larger screens, so multiple banner ads can be hosted on the same page, which also makes the page look rather fancy and confusing. Mobile Internet devices such as mobile phones have relatively small screens, so usually only one banner ad can be placed on one page. This results in a banner advertisement location for mobile Internet devices and applications that is significantly less than that of the traditional Internet. It should be rare. However, due to the small display screen, the advertising area is small, which in turn leads to a relatively low price for mobile banner advertisements.

5. The difference in privacy.

Usually, a PC is a working device and has a certain "public" nature. Usually, people don't take a PC with them wherever they go, so most users are reluctant to put their personal information, especially account information, etc. The PC is bundled together. In contrast, mobile devices such as mobile phones are inherently private, and most people carry their own mobile phones with them, so it also carries a lot of personal information. Most users don't mind tying their private photos, contacts, and even paid accounts to their phones. In fact, all Non-pirated/jailbroken Apple mobile phone users must bundle their credit card information with their mobile phones, thus laying an important foundation for the convenient payment of mobile phones.

In summary, the advertising method of the traditional PC era is no longer suitable for the modern mobile Internet communication mode.

Summary of the invention

The main purpose of the present invention is to: Firstly, provide an interactive mobile internet banner advertisement background publishing method, comprising the following steps:

11) parameter implantation: embedding the advertisement interaction behavior type parameter and the advertisement interaction behavior data for the mobile intelligent terminal API call in the banner advertisement;

12) Advertisement: The banner advertisement display content, the advertisement interaction behavior type parameter and the advertisement interaction behavior data are pushed together to the mobile internet terminal.

Secondly, the present invention proposes an interactive mobile internet banner advertisement, including advertisement display content, and also includes:

The advertisement interaction behavior type parameter is used to invoke an application or API interface in the mobile intelligent terminal;

Ad interaction behavior data for providing content or/and interactive objects to the application or API interface.

In the above-mentioned interactive mobile internet banner advertisement, in the implementation manner, the advertisement interaction behavior type includes a mail interaction behavior, and the advertisement interaction behavior data includes a mail recipient and/or a subject and/or a mail body.

In the above-mentioned interactive mobile internet banner advertisement, in the implementation manner, the advertisement interaction behavior type includes a microblog sharing interaction behavior, and the advertisement interaction behavior data includes a microblog text and/or a content link.

In the above-mentioned interactive mobile internet banner advertisement, in the implementation manner, the advertisement interaction behavior type includes a WeChat sharing interaction behavior, and the advertisement interaction behavior data includes a WeChat content link and/or a WeChat text and/or a picture.

In the above-mentioned interactive mobile internet banner advertisement, in the implementation manner, the advertisement interaction behavior type includes a short message sharing interaction behavior, and the advertisement interaction behavior data includes a phone number and/or a short message text.

In the above-mentioned interactive mobile internet banner advertisement, in the implementation manner, the advertisement interaction behavior type includes a telephone dialing interaction behavior, and the advertisement interaction behavior data includes a telephone number.

Thirdly, the present invention proposes an interactive mobile internet banner advertising interaction method, which includes the following steps:

Identification: the mobile intelligent terminal identifies the advertisement interaction behavior type parameter in the banner advertisement; invokes: invokes an application or API interface corresponding to the advertisement interaction behavior type parameter; and extracts: the application or API interface identifies and extracts the advertisement interaction in the banner advertisement Behavioral data; Relevant location.

The interactive mobile internet banner advertisement interaction method, wherein, in the implementation manner, when the advertisement interaction behavior type is recognized as a mail interaction behavior, the mail interface is invoked, and enters a new mail interface; the mail interface identifies and extracts The advertisement interaction behavior data including the mail recipient and/or the subject and/or the body of the email is filled in the new mail interface.

The interactive mobile internet banner advertisement interaction method, in the implementation manner, when the advertisement interaction behavior type is identified as a microblog sharing interaction behavior, the microblog interface is invoked, and enters the microblog sharing interface; The blog interface identifies and extracts ad interaction behavior data including microblog text and/or content links, and fills in the microblog sharing interface.

The interactive mobile internet banner advertising interaction method, wherein, in the implementation manner, when the advertisement interaction behavior type is identified as a WeChat sharing interaction behavior, the WeChat interface is invoked and enters a WeChat sharing interface; the WeChat interface identifies and extracts Advertising interaction behavior data including WeChat content links and/or WeChat text and/or pictures is filled in the WeChat sharing interface.

The interactive mobile internet banner advertising interaction method, wherein, in the implementation manner, when the advertisement interaction behavior type is recognized as a short message sharing interaction behavior, the short message interface is invoked, and the new short message interface is entered; the short message interface identification Extracting advertisement interaction behavior data including one or two of a phone number or a text message, and filling in the new message interface.

The interactive mobile internet banner advertisement interaction method, wherein, in the implementation manner, when the advertisement interaction behavior type is recognized as a telephone interaction behavior, a telephone interface is invoked; and the telephone interface identifies the telephone in the advertisement interaction behavior data Number, and initiate the call to the phone number.

The interactive mobile internet banner advertisement interaction method, in the implementation manner, after the identifying step and before the calling step, further comprising a determining step of: determining whether the interactive action defined by the advertisement interaction behavior type parameter is supported, and if yes Execute the calling step; if not, the prompt cannot be executed.

The present invention combines ordinary display advertising and access link advertisements with the functions of the mobile internet device itself, so that the click of the advertisement can realize the interactive behavior based on the functions of the mobile intelligent terminal itself. For example: Send the specified content to the specified SMS recipient, dial out the phone to the specified number, follow the specified Weibo account, view the content list of the specified Weibo, forward the Weibo, publish the specified content to the social network, download the specified application, open the device The built-in camera, the recording function of the open device, and many other interactive actions.

DRAWINGS

Figure 1 is an example of a traditional banner ad on the Internet;

Figure 2 is an example of a banner advertisement displayed on a smartphone;

3 is an example of a banner advertisement link webpage of the prior art smart machine; FIG. 5 is an example of an interactive mobile internet banner advertisement interaction process of the present invention; Figure 6 is an interactive mobile internet banner mail interaction example;

Figure 7 is an example of interactive mobile internet banner advertising WeChat sharing interaction;

Figure 8 is an example of an interactive mobile internet banner ad microblog interaction;

Figure 9 is an example of interactive mobile Internet banner advertising microblogging attention interaction;

Figure 10 is an example of an interactive mobile internet banner advertisement microblog sharing interaction;

Figure 11 is an example of an interactive mobile internet banner advertisement microblog forwarding interaction;

Figure 12 is an example of an interactive mobile internet banner ad call interaction;

Figure 13 is an example of interactive mobile Internet banner advertising SMS reply interaction.

detailed description

The following is a detailed description of the present invention by way of specific embodiments and with reference to the accompanying drawings. Release process example:

51. When a mobile smart terminal, such as a smart phone, a tablet computer, etc. opens an application page, the click operation requests content refresh, and the application page displays the advertisement;

If the app includes automatically displaying an app page after launch, and there is automatic content refresh on the app page, the ad can also be displayed.

52. The mobile intelligent terminal (client) connects to the background server that sends the banner advertisement, and the back server determines whether there is a new advertisement to be pushed at present;

53. If there is no new advertisement, the mobile smart terminal (client) displays the default advertisement or does not display the advertisement, starts to refresh the content (display content on the application page, news list, etc.); if there is a new advertisement, the background server will new The advertisement content of the advertisement, the additional advertisement interaction type parameter and the advertisement interaction behavior data are transmitted to the mobile intelligent terminal through the API of the background server

(client);

54. Judging whether the banner advertisement has new content, if there is no new content, the page prompt refresh is completed, there is no new content; if there is new content, the corresponding page display advertisement and the advertisement interaction behavior type parameter are recorded and saved; the refresh operation is started;

55. Show refreshed content. As shown in the following table, in this example, the background server passes the advertisement interaction behavior type parameter and the advertisement interaction behavior data to the mobile intelligent terminal (client) together with the display content of the banner advertisement; that is, the banner advertisement published by the background server, except In addition to the display content of traditional advertisements, the data of the type of advertisement interaction behavior and the data of advertisement interaction behavior are also implied. The advertisement interaction behavior type parameter is represented by a string, which is used to distinguish whether the advertisement has interactive behavior, and if there is an interaction behavior, what kind of interaction behavior belongs to; the interaction behavior type includes the mail interaction behavior shown in the following table, and the microblog sharing Interactive behavior, WeChat sharing interaction behavior, SMS sharing interaction behavior and telephone dialing interaction behavior. According to different types of ad interaction behaviors, the interactive behavior data format is different, but in this case, it is basically represented by a string. As shown in the table, the mail interaction behavior data format includes the recipient, the message subject, the message body, and the click prompt. Language, etc.; microblog sharing interactive behavior data format including microblogging text and click prompts; WeChat sharing interactive behavior data format including WeChat text, WeChat link and click prompt Language, etc.; SMS sharing interactive behavior data format includes SMS text and phone number.

Please refer to FIG. 5, for the mobile internet banner advertisement published by the above-mentioned background release process, when the user is attracted by the banner advertisement or other types of advertisements, and clicks on the advertisement, the mobile intelligent terminal such as the mobile phone/tablet can perform the tradition. Advertising mode, open mobile web browser or built-in browser link to the specified URL, or through the app app pre-installed by the device itself or the banner ad interactive API call module in the downloaded third-party app APP, or independent The existing banner interactive API calling module obtains the type of the advertisement interaction behavior implicit in the banner advertisement, distinguishes the advertisement interaction behavior, and performs the next interaction action, such as mail interaction behavior, microblog sharing interaction behavior, WeChat sharing interaction behavior, and SMS sharing. Interactive behavior or telephone dialing interaction, etc., open corresponding functions or application services, such as writing new mail, opening WeChat and entering the sharing page, opening the Weibo application and entering the forwarding page, writing a new text message or initiating a call, etc.When the media interaction behavior data implied by the banner advertisement is retrieved, the content is preset for the interaction behavior, and the advertisement interaction behavior data is filled in the corresponding function or application service that is opened, such as filling in a new email. Enter the specified content, fill in the sharing topic on the WeChat sharing page, fill in the specified content in the new texting page or initiate a call to the specified phone number.

Embodiment 1

Please refer to Figure 5 and Figure 6, when clicking on "Texas Instruments (TI) Smart Meter Solution In the case of the banner advertisement, the banner interactive API calling module in the system automatically retrieves and opens the email application carried by the mobile phone, and automatically opens the function of writing a new email, and automatically fills in the background server in the address field of the recipient of the email. The ad interaction behavior data that is transmitted and implied in the banner advertisement - the recipient's e-mail address, automatically fills in the message title bar, the message header of the ad interaction behavior data pre-delivered by the background server, implied in the banner advertisement, and In the content of the email, the advertisement interaction behavior data implicit in the banner advertisement is automatically filled in. The specified content is given. The user only needs to click to send, and a series of processes that need the user's own operation can be completed, thereby greatly improving the user's satisfaction. Degree and conversion rate of the ad.

Embodiment 2

Please refer to FIG. 5 and FIG. 7. When clicking the banner advertisement of "Finding components more suitable for your design?" in the upper part of the page, the banner interactive API calling module in the system is based on the received parameters and instructions. The WeChat application of the machine is automatically invoked and opened, and the WeChat sharing page is entered. After selecting the sharing object, the banner advertisement content is forwarded to the WeChat friend as the content of "good stuff recommendation".

Embodiment 3

Please refer to FIG. 5 and FIG. 8. When clicking the banner advertisement at the top of the page, the banner interactive API calling module in the system automatically invokes and opens the local microblog application, and simultaneously opens the associated microblog content list.

Embodiment 4

Please refer to FIG. 5 and FIG. 9. When the banner advertisement at the top of the page is clicked, the banner advertisement interactive API calling module in the system automatically invokes and opens the local microblog, and the advertisement interaction behavior hidden in the banner advertisement. Data - Weibo account is automatically added as a concern.

Embodiment 5

Please refer to FIG. 5 and FIG. 10, when clicking the banner advertisement at the top of the page, the banner advertisement interactive API calling module in the system automatically invokes and opens the local microblog, enters the new microblog interface, and advertises the banner. The advertising interaction behavior data hidden in the microblogging content is automatically filled in the content of the new Weibo.

Embodiment 6

Please refer to FIG. 5 and FIG. 11 , when clicking the banner advertisement in the upper part of the page, the banner advertisement interactive API calling module in the system automatically invokes and opens the local microblog, enters the forwarding microblog interface, and the advertisement is in the banner. The hidden ad interaction behavior data - the advertisement content is automatically filled in the content of the write forwarding microblog, waiting for the user to finally confirm "send".

Example 7

Please refer to FIG. 5 and FIG. 12, when clicking the banner advertisement in the upper part of the page, the banner advertisement interactive API calling module in the system automatically invokes and turns on the local dialing application, according to the advertisement interaction behavior data hidden in the banner advertisement. - The free customer service phone initiates a call, waiting for the user to finally confirm "dial".

Example eight Please refer to FIG. 5 and FIG. 13 , when clicking the banner advertisement in the upper part of the page, the banner advertisement interactive API calling module in the system automatically invokes and starts the short message module of the local machine, and the advertisement interaction behavior data hidden in the banner advertisement. - The mobile phone number receiving the short message as the recipient, automatically fill in the advertising interaction behavior data hidden in the banner advertisement - part of the short message content, such as sample request, satisfaction survey feedback information, etc., waiting for confirmation.

In the foregoing embodiments, the banner advertisement interaction API calling module may be embedded in various applications, for example, an application such as a mobile internet browser, a mobile microblog client, or an electronic circle microgram; or as an independent The APP or function plug-in exists in mobile smart terminals such as mobile phones and tablets.

From the above-described embodiments, those skilled in the art can make various simple deductions or substitutions without departing from the inventive concept. The present invention combines common display advertising and access link advertisements with the functionality of the mobile internet device itself, allowing clicks on the advertisements to be interactive based on the functionality of the mobile device itself. For example: Send the specified content to the specified SMS recipient, dial out the phone to the specified number, follow the specified Weibo account, view the content list of the specified Weibo, forward the Weibo, publish the specified content to the social network, download the specified application, open the device The built-in camera, the recording function of the open device, and so on, a variety of multi-latitude interactive actions.

Clicking on the advertisement can complete the delivery of the specified content to the specified account, send the specified content to the specified WeChat recipient, send the specified content to the specified SMS recipient, send the specified content to the Weibo account, etc., including the specified content and the specified information recipient. Actions and actions within.

Click on an ad to retrieve non-native features and services for smart mobile devices such as mobile phones and tablets, such as third-party applications downloaded and installed by smart mobile device users, and operate as needed. For example: Open the WeChat after clicking the advertisement, and then put the scheduled content in WeChat to send it to the designated recipient.

After clicking the advertisement, the background server performs related actions for the user according to the information pre-registered by the user and the requirements of the advertisement, for example: paying attention to a microblog account, sending a microblog of the specified content, participating in the lottery event, and the like.

The above is a further detailed description of the present invention in connection with the specific preferred embodiments, and the specific embodiments of the present invention are not limited to the description. It will be apparent to those skilled in the art that the present invention may be made without departing from the spirit and scope of the invention.

Claims

Rights request

1. An interactive mobile internet banner advertisement background publishing method, characterized in that: the following steps are included:

11) parameter implantation: embedding the advertisement interaction behavior type parameter and the advertisement interaction behavior data that can be invoked by the mobile intelligent terminal with the API or the third party 5 APP application in the banner advertisement;

12) Advertisement: The banner advertisement display content, the advertisement interaction behavior type parameter and the advertisement interaction behavior data are pushed together to the designated mobile internet terminal.

2. The interactive mobile internet banner advertisement background publishing method according to claim 1, wherein: the advertisement interaction behavior type comprises a mail interaction behavior, and the advertisement interaction behavior data comprises a mail recipient and/or a subject and / or mail body.

3. The interactive mobile internet banner advertisement background publishing method according to claim 1, wherein: the advertisement interaction behavior type comprises a microblog sharing interaction behavior, and the advertisement interaction behavior data includes microblog text and/or content. link.

4. The interactive mobile internet banner advertisement background publishing method according to claim 1, wherein: the advertisement interaction behavior type comprises a WeChat sharing interaction behavior, and the advertisement interaction behavior data comprises a WeChat content link and/or a WeChat text. And / or pictures.

5. The interactive mobile internet banner advertisement background publishing method according to claim 1, wherein: the advertisement interaction behavior type comprises a short message sharing interaction behavior, and the advertisement interaction behavior data comprises a phone number of the short message receiver and/or Or SMS text.

6. The interactive mobile internet banner advertisement background publishing method according to claim 1, wherein: the advertisement interaction behavior type comprises a telephone dialing interaction behavior, and the advertisement interaction behavior data comprises a telephone number of a telephone receiver.

7. An interactive mobile internet banner advertisement, including advertisement display content, which is characterized by:

An advertisement interaction behavior type parameter, configured to distinguish an advertisement interaction behavior type, specify a self-contained function API and/or a third-party APP application API interface in the invoked mobile intelligent terminal; and an advertisement interaction behavior data, used for the called The self-contained function API and/or the third-party APP application API interface in the mobile smart terminal provides interactive content or/and interactive objects.

8. The interactive mobile internet banner advertisement according to claim 7, wherein: the advertisement interaction behavior type comprises a mail interaction behavior, and the advertisement interaction behavior data comprises a mail recipient and/or a subject and/or a mail. text.

9. The interactive mobile internet banner advertisement of claim 7, wherein: the type of advertisement interaction behavior comprises a microblog sharing interaction behavior, and the advertisement interaction behavior data comprises a microblog text and/or a content link.

10. The interactive mobile internet banner advertisement according to claim 7, wherein: the advertisement interaction behavior type comprises a WeChat sharing interaction behavior, and the advertisement interaction behavior data comprises a WeChat content link and/or WeChat text and/or image.

11. The interactive mobile internet banner advertisement of claim 7, wherein: The advertisement interaction behavior type includes a short message sharing interaction behavior, and the advertisement interaction behavior data includes a phone number of the short message recipient and/or a short message text.

12. The interactive mobile internet banner advertisement according to claim 7, wherein: the type of advertisement interaction behavior comprises a telephone dialing interaction behavior, and the advertisement interaction behavior data comprises a telephone number of a telephone receiver.

13. An interactive mobile internet banner advertising interaction method, comprising the following steps: identifying: the mobile intelligent terminal identifies an advertisement interaction behavior type parameter in the banner advertisement; calling: calling the application APP or API corresponding to the advertisement interaction behavior type parameter Interface: extracting: the application or API interface identifies and extracts the advertising interaction behavior data in the banner advertisement; , . , , , , , , , , ; _w - , related location.

14. The interactive mobile internet banner advertisement interaction method according to claim 13, wherein: when the advertisement interaction behavior type is recognized as a mail interaction behavior, the mail application or the mail interface is invoked, and the new mail is entered. Interface; the mail application or mail interface identifies and extracts advertisement interaction behavior data including a mail recipient and/or a subject and/or a mail body, and fills in the write new mail interface.

15. The interactive mobile internet banner advertisement interaction method according to claim 13, wherein: when the advertisement interaction behavior type is identified as a microblog sharing interaction behavior, the microblog application or the microblog interface is invoked, and Entering the microblog sharing interface; the microblog application or the microblog interface identifies and extracts the advertisement interaction behavior data including the microblog text and/or the content link, and fills in the microblog sharing interface.

16. The interactive mobile internet banner advertisement interaction method according to claim 13, wherein: when the advertisement interaction behavior type is identified as a WeChat sharing interaction behavior, the WeChat application or the WeChat interface is invoked, and the WeChat sharing is entered. The WeChat application or the WeChat interface identifies and extracts advertisement interaction behavior data including a WeChat content link or a WeChat text or a picture, and fills in the WeChat sharing interface.

17. The interactive mobile internet banner advertisement interaction method according to claim 13, wherein: when the advertisement interaction behavior type is identified as a short message sharing interaction behavior, the short message interface is invoked and enters a new short message interface; The short message interface identifies and extracts advertisement interaction behavior data including one or two of the recipient's telephone number or the text of the short message, and fills in the new short message interface.

18. The interactive mobile internet banner advertisement interaction method according to claim 13, wherein: when the advertisement interaction behavior type is recognized as a telephone interaction behavior, a telephone interface is invoked; and the telephone interface identifies and extracts an advertisement interaction. The phone number in the behavior data, and initiates the action of dialing the phone number.

The interactive mobile internet banner advertisement interaction method according to any one of claims 13-18, wherein: after the identifying step, before the calling step, the method further comprises: Step: Determine whether the interactive action defined by the advertisement interaction behavior type parameter is supported, and if yes, execute the calling step; otherwise, the prompt cannot be executed.