CN103077673B - The corresponding article advertisement broadcast method of video and system - Google Patents
The corresponding article advertisement broadcast method of video and system Download PDFInfo
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- CN103077673B CN103077673B CN201210585249.4A CN201210585249A CN103077673B CN 103077673 B CN103077673 B CN 103077673B CN 201210585249 A CN201210585249 A CN 201210585249A CN 103077673 B CN103077673 B CN 103077673B
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Abstract
The present invention is directed to the shortcoming of conventional ads player, the corresponding article advertisement broadcast method of a kind of video and system are provided.This player method and system according to video-frequency playing content, can provide the advertisement corresponding with article in video, and can control the appearance opportunity of advertisement accurately.A is comprised the steps:, from Advertisement Server carrying advertisement resource according to the corresponding article advertisement broadcast method of video of the present invention; The configuration file of B, carrying advertisement is also encapsulated in advertisement value object; Advertisement time of occurrence in C, coupling player current play time and advertisement value object, according to matching result display advertisement; D, startup are monitored, and start corresponding function according to snoop results.Comprise according to the corresponding article advertisement play system of video of the present invention: advertising resource load-on module, advertisement value object generation module, advertisement generation module, advertisement rolling timer, monitoring module etc.
Description
Technical field
The invention belongs to field of advertisement spotting, relate to the corresponding article advertisement broadcast method of a kind of video and system.
Background technology
When web player plays video, near player, all can provide advertisement, but the advertisement provided near player is general and video content has nothing to do, the effect that the mode of this kind of advertisement obtains is not remarkable, there is the problem that the pushing efficiency of advertisement is low.
Summary of the invention
The present invention is directed to the shortcoming of conventional ads player, the corresponding article advertisement broadcast method of a kind of video and system are provided.This player method and system according to video-frequency playing content, can provide the advertisement corresponding with article in video, and can control the appearance opportunity of advertisement accurately.
Following preferred steps is comprised according to the corresponding article advertisement broadcast method of video of the present invention:
A, from Advertisement Server carrying advertisement resource;
The configuration file of B, carrying advertisement is also encapsulated in advertisement value object;
Advertisement time of occurrence in C, coupling player current play time and advertisement value object, according to matching result display advertisement;
D, startup are monitored, and start corresponding function according to snoop results.
In above-mentioned either a program preferably, before above-mentioned steps A, should go to judge whether to open to load the corresponding article advertisement broadcast method of video by the correlation parameter first analyzed inside player configurations file, described parameter has two probable values, namely 1 or 0, if this value is 1, opens the corresponding article advertisement broadcast method of video, otherwise do not open.
In above-mentioned either a program preferably, above-mentioned steps B, the configuration information in advertisement configuration file from Advertisement Server carrying advertisement configuration file, and is encapsulated in advertisement value object by the load address provided according to backstage, the preferred xml file of described configuration file.
In above-mentioned either a program preferably, above-mentioned advertisement value object at least comprises with properties: the link that the load address of advertisement id, advertisement, location advertising mark, advertisement time of occurrence, advertisement are parked on time near player, ad response mouse is clicked, the width of advertisement, the height of advertisement.
In above-mentioned either a program preferably, above-mentioned advertisement can be linked to the website of the businessman providing product in advertisement.
In above-mentioned either a program preferably, above-mentioned advertisement link can be Text Link, image link, video link.
In above-mentioned either a program preferably, time (the playback head time of current player) real-time the carrying out that namely above-mentioned steps C plays according to current player writes data, and carry out mating with the advertisement time of occurrence in above-mentioned advertisement value object and verify, if the time that described current player is play is consistent with the advertisement time of occurrence in advertisement value object, then the advertising resource loaded in advertisement value object and above-mentioned steps A is utilized to show this advertisement.
In above-mentioned either a program preferably, above-mentioned show advertisement time also need to utilize advertisement rolling timer, described advertisement rolling timer is for controlling advertisement (top of such as player, certain position near player, bottom and both sides) dead time, when the dead time mistake, advertisement rolling Timer Controlling Current ad stops display controlling next advertisement simultaneously and starts display, and the described dead time is obtained by advertisement player reading advertisement value object " advertisement is parked on the time near player " attribute.
In above-mentioned either a program preferably, described step D comprises:
D1, start player outside and to pull and page screen is flexible monitors, when player pulled and the page screen generation telescopic variation time, the position of correcting Current ad and the ratio recorded between current y coordinate and stage height.
D2, start mouse clicking operation and monitor, comprise, if when current player broadcast state is broadcast state, if carry out mouse clicking operation to player external screen, then stop being in broadcast state advertisement rolling timer; If when current player broadcast state is halted state, if carry out mouse clicking operation to player external screen, then restart the advertisement rolling timer suspended.
D3, startup progress bar pull monitoring, when carrying out pulling progress bar in player outside, empty the container for loading advertisement.
D4, the telescopic variation starting stage and window size change are monitored, when player stage telescopic variation or window size change, telescopic variation or size variation are carried out to coordinate player stage telescopic variation or window size change to advertisement wide and high.
The invention still further relates to the corresponding article advertisement play system of a kind of video for realizing above-mentioned either method, this system preferably includes: advertising resource load-on module, advertisement value object generation module, advertisement generation module, advertisement rolling timer, monitoring module etc.,
Described advertising resource load-on module is used for from Advertisement Server carrying advertisement resource, and described advertising resource is sent to advertisement generation module;
The load address that described advertisement value object generation module is used for providing according to backstage is from Advertisement Server carrying advertisement configuration file, and the configuration information in advertisement configuration file is encapsulated in advertisement value object, described advertisement value object is sent to advertisement generation module, " advertisement is parked on the time near the player " attribute information in advertisement value object is sent to advertisement rolling timer;
Described advertisement rolling timer is for controlling advertisement (top of such as player, certain position near player, bottom and both sides) dead time, and control signal is sent to advertisement generation module, the described dead time adopts " advertisement is parked on the time near the player " attribute information sent from above-mentioned advertisement value object generation module;
Described monitoring module is for monitoring external event, and generate all kinds of event response instruction according to described external event and described instruction be sent to advertisement generation module and advertisement rolling timer, described monitoring module comprises: telescopic variation or the window size change events of action listener module that player outside pulls and page screen stretches, mouse clicking operation monitoring module, progress bar dragging event monitoring module, stage monitor module;
Described advertisement generation module, first the advertising resource that the transmission of above-mentioned advertising resource load-on module comes is received, the advertisement value object that above-mentioned advertisement value object generation module transmits, the control signal that above-mentioned advertisement rolling timer sends, described advertisement generation module is according to the above-mentioned advertising resource received afterwards, advertisement value object and control signal generating advertisement, described advertisement generation module also receives all kinds of event response instructions of monitoring module and transmitting, according to instruction, advertisement is controlled accordingly, described control comprises: the position of correcting Current ad and the ratio recorded between current y coordinate and stage height, empty the container for loading advertisement, telescopic variation is carried out to the wide and high of advertisement.
In above-mentioned either a program preferably, action listener module that above-mentioned player outside pulls and page screen stretches for: when page screen event generation telescopic variation, send the position of correcting Current ad and the instruction of recording the ratio between current y coordinate and stage height to advertisement generation module.
In above-mentioned either a program preferably, above-mentioned mouse clicking operation is monitored module and is used for: if when current player broadcast state is broadcast state, if occur mouse clicking operation event is carried out to player external screen, then to be in broadcast state advertisement rolling timer send halt instruction; If when current player broadcast state is halted state, if carry out mouse clicking operation to player external screen, then send restart indication to the advertisement rolling timer suspended.
In above-mentioned either a program preferably, above-mentioned progress bar dragging event monitoring module is used for: when carrying out pulling progress bar in player outside, send the instruction of the container emptied for loading advertisement to advertisement generation module.
In above-mentioned either a program preferably, the telescopic variation of above-mentioned stage or window size change events are monitored module and are used for: when player generation stage telescopic variation or window size change, send the wide and high instruction carrying out telescopic variation to advertisement to advertisement generation module.
Accompanying drawing explanation
Fig. 1 is the process flow diagram according to the corresponding article advertisement broadcast method of video of the present invention.
Fig. 2 is the schematic diagram of the preferred embodiment according to the corresponding article advertisement play system of video of the present invention.
Embodiment
Be more convenient for make the present invention understanding, below in conjunction with accompanying drawing be preferred embodiment described in further detail according to video of the present invention correspondence article advertisement broadcast method and system.
Embodiment 1
It should be noted that " system " means at this disposal system be made up of two or more equipment.
As shown in Figure 1, following preferred steps is comprised according to video of the present invention corresponding article display advertising player method:
A, Load Image from Advertisement Server advertising resource;
The configuration file of B, the advertisement that Loads Image also is encapsulated in display advertising value object;
Display advertising time of occurrence in C, coupling player current play time and display advertising value object, to Show Picture advertisement according to matching result;
D, startup are monitored, and start corresponding function according to snoop results.
Before above-mentioned steps A, should go to judge whether to open to load video corresponding article display advertising player method by the correlation parameter first analyzed inside player configurations file, described parameter has two probable values, namely 1 or 0, if this value is 1, opens video corresponding article display advertising player method, otherwise do not open.
Above-mentioned steps B, the load address provided according to backstage to Load Image advertisement configuration file from Advertisement Server, and is encapsulated in display advertising value object by the configuration information in display advertising configuration file, and described configuration file is xml file.
Above-mentioned advertisement value object comprises with properties: the link that the load address of display advertising id, display advertising, display advertising station location marker, display advertising time of occurrence, display advertising are parked on time near player, display advertising response mouse is clicked, the width of display advertising, the height of display advertising.
Above-mentioned display advertising can be linked to the website of the businessman providing product in display advertising.
Time (the playback head time of current player) real-time the carrying out that namely above-mentioned steps C plays according to current player writes data, and carry out mating with the display advertising time of occurrence in above-mentioned display advertising value object and verify, if the time that described current player is play is consistent with the display advertising time of occurrence in display advertising value object, then the display advertising resource loaded in display advertising value object and above-mentioned steps A is utilized to show this display advertising.
In above-mentioned either a program preferably, above-mentioned also need when Showing Picture advertisement utilizes display advertising rolling timer, described display advertising rolling timer is for controlling display advertising (top of such as player, certain position near player, bottom and both sides) dead time, when the dead time mistake, the advertisement of display advertising rolling Timer Controlling photo current stops display controlling next display advertising simultaneously and starts display, the described dead time is obtained by display advertising player reading display advertising value object " display advertising is parked on the time near player " attribute.
In above-mentioned either a program preferably, described step D comprises:
D1, start player outside and to pull and page screen is flexible monitors, when player pulled and the page screen generation telescopic variation time, the position of correcting photo current advertisement and the ratio recorded between current y coordinate and stage height.
D2, start mouse clicking operation and monitor, comprise, if when current player broadcast state is broadcast state, if carry out mouse clicking operation to player external screen, then stop being in broadcast state display advertising rolling timer; If when current player broadcast state is halted state, if carry out mouse clicking operation to player external screen, then restart the display advertising rolling timer suspended.
D3, startup progress bar pull monitoring, when carrying out pulling progress bar in player outside, empty the container for loading display advertising.
D4, the telescopic variation starting stage and window size change are monitored, when player stage telescopic variation or window size change, telescopic variation or size variation are carried out to coordinate player stage telescopic variation or window size change to display advertising wide and high.
As shown in Figure 2 according to video of the present invention corresponding article display advertising Play System, this system preferably includes: display advertising resource load-on module, display advertising value object generation module, display advertising generation module, display advertising rolling timer, monitor module etc.
Described display advertising resource for the advertising resource that Loads Image from Advertisement Server, and is sent to display advertising generation module by above-mentioned display advertising resource load-on module.
Above-mentioned display advertising value object generation module is used for the load address that provides according to backstage and Loads Image advertisement configuration file from Advertisement Server, and the configuration information in display advertising configuration file is encapsulated in display advertising value object, described display advertising value object is sent to display advertising generation module, " display advertising is parked on the time near the player " attribute information in display advertising value object is sent to display advertising rolling timer.
Above-mentioned display advertising rolling timer is for controlling display advertising (top of such as player, certain position near player, bottom and both sides) dead time, and control signal is sent to display advertising generation module, the described dead time adopts " display advertising is parked on the time near the player " attribute information sent from above-mentioned display advertising value object generation module.
Above-mentioned monitoring module is for monitoring external event, and generate all kinds of event response instruction according to described external event and described instruction be sent to display advertising generation module and display advertising rolling timer, described monitoring module comprises: telescopic variation or the window size change events of action listener module that player outside pulls and page screen stretches, mouse clicking operation monitoring module, progress bar dragging event monitoring module, stage monitor module.
Action listener module that above-mentioned player outside pulls and page screen stretches for: when page screen event generation telescopic variation, send the position of correcting photo current advertisement and the instruction of recording the ratio between current y coordinate and stage height to display advertising generation module.
Above-mentioned mouse clicking operation is monitored module and is used for: if when current player broadcast state is broadcast state, if occur mouse clicking operation event is carried out to player external screen, then to be in broadcast state display advertising rolling timer send halt instruction; If when current player broadcast state is halted state, if carry out mouse clicking operation to player external screen, then send restart indication to the display advertising rolling timer suspended.
Above-mentioned progress bar dragging event is monitored module and is used for: when carrying out pulling progress bar in player outside, send the instruction of the container emptied for loading display advertising to display advertising generation module.
The telescopic variation of above-mentioned stage or window size change events are monitored module and are used for: when player generation stage telescopic variation or window size change, send the wide and high instruction carrying out telescopic variation to display advertising to display advertising generation module.
Above-mentioned display advertising generation module, first the display advertising resource that the transmission of above-mentioned display advertising resource load-on module comes is received, the display advertising value object that above-mentioned display advertising value object generation module transmits, the control signal that above-mentioned display advertising rolling timer sends, described display advertising generation module is according to the above-mentioned display advertising resource received afterwards, display advertising value object and the advertisement of control signal generating pictures, described display advertising generation module also receives all kinds of event response instructions of monitoring module and transmitting, according to instruction, display advertising is controlled accordingly, described control comprises: the position of correcting photo current advertisement and the ratio recorded between current y coordinate and stage height, empty the container for loading display advertising, telescopic variation is carried out to the wide and high of display advertising.
In practical application, adopt above-mentioned video corresponding article display advertising player method, the broadcasting of copy during player plays video can also be used for, or the broadcasting of other forms of ad content, concrete embodiment, with reference to above-mentioned video corresponding article display advertising player method, can repeat no more herein.
The advertisement broadcast method provided in the present invention and system achieve time of real-time response current player and advertisement corresponding with article in video in punctual broadcasting video, the position that advertisement shows on a player, mode be all controlled and adapt to player status change do not interfere with each other, advertising resource mates according to current time, extract and show, and memory source expends fewer.
Claims (14)
1. the corresponding article advertisement broadcast method of video, is characterized in that, comprising:
A, from Advertisement Server carrying advertisement resource;
The configuration file of B, carrying advertisement is also encapsulated in advertisement value object;
Advertisement time of occurrence in C, coupling player current play time and advertisement value object, according to matching result display advertisement;
D, startup are monitored, and start corresponding function according to snoop results;
Described step D comprises: the telescopic variation and the window size change that start stage are monitored, when player stage telescopic variation or window size change, telescopic variation or size variation are carried out to coordinate player stage telescopic variation or window size change to the wide of advertisement and height.
2. the corresponding article advertisement broadcast method of video as claimed in claim 1, it is characterized in that, described advertisement can be linked to the website of the businessman providing product in advertisement.
3. the corresponding article advertisement broadcast method of video as claimed in claim 2, it is characterized in that, described advertisement link is Text Link, image link, video link.
4. the corresponding article advertisement broadcast method of video as claimed in claim 1, is characterized in that, before described steps A, should go to judge whether to open to load the corresponding article advertisement broadcast method of video by the correlation parameter first analyzed inside player configurations file.
5. the corresponding article advertisement broadcast method of video as claimed in claim 1, it is characterized in that, described step B, the configuration information in advertisement configuration file from Advertisement Server carrying advertisement configuration file, and is encapsulated in advertisement value object by the load address provided according to backstage.
6. the corresponding article advertisement broadcast method of video as claimed in claim 3, it is characterized in that, described advertisement value object at least comprises with properties: the link that the load address of advertisement id, advertisement, location advertising mark, advertisement time of occurrence, advertisement are parked on time near player, ad response mouse is clicked, the width of advertisement, the height of advertisement.
7. the corresponding article advertisement broadcast method of the video as described in claim arbitrary in Claims 1-4, it is characterized in that, namely described step C writes data according to the carrying out that the time of current player broadcasting is real-time, and carry out mating with the advertisement time of occurrence in described advertisement value object and verify, if the time that described current player is play is consistent with the advertisement time of occurrence in described advertisement value object, then described advertisement value object and described advertising resource is utilized to show this advertisement.
8. the corresponding article advertisement broadcast method of video as claimed in claim 5, it is characterized in that, also need to utilize advertisement rolling timer when showing advertisement, described advertisement rolling timer is for controlling the dead time of advertisement certain position near player, when the dead time mistake, advertisement rolling Timer Controlling Current ad stops display controlling next advertisement simultaneously and starts display, and the described dead time is obtained by advertisement player reading advertisement value object " advertisement is parked on the time near player " attribute.
9. the corresponding article advertisement broadcast method of video as claimed in claim 1, it is characterized in that, described step D comprises:
D1, start player outside and to pull and page screen is flexible monitors, when player pulled and the page screen generation telescopic variation time, the position of correcting Current ad and the ratio recorded between current y coordinate and stage height;
D2, startup mouse clicking operation are monitored, comprise, if when current player broadcast state is broadcast state, if carry out mouse clicking operation to player external screen, then stop be in broadcast state advertisement rolling timer, if when current player broadcast state is halted state, if carry out mouse clicking operation to player external screen, then restart the advertisement rolling timer suspended;
D3, startup progress bar pull monitoring, when carrying out pulling progress bar in player outside, empty the container for loading advertisement.
10. the corresponding article advertisement play system of video, this system comprises: advertising resource load-on module, advertisement value object generation module, advertisement generation module, advertisement rolling timer, monitoring module,
Described advertising resource load-on module is used for from Advertisement Server carrying advertisement resource, and described advertising resource is sent to advertisement generation module;
The load address that described advertisement value object generation module is used for providing according to backstage is from Advertisement Server carrying advertisement configuration file, and the configuration information in advertisement configuration file is encapsulated in advertisement value object, described advertisement value object is sent to advertisement generation module, " advertisement is parked on the time near the player " attribute information in advertisement value object is sent to advertisement rolling timer;
Described advertisement rolling timer is for controlling the dead time of advertisement certain position near player, and control signal is sent to advertisement generation module, the described dead time adopts " advertisement is parked on the time near the player " attribute information sent from above-mentioned advertisement value object generation module;
Described monitoring module is for monitoring external event, and generate all kinds of event response instruction according to described external event and described instruction be sent to advertisement generation module and advertisement rolling timer, described monitoring module comprises: telescopic variation or the window size change events of action listener module that player outside pulls and page screen stretches, mouse clicking operation monitoring module, progress bar dragging event monitoring module, stage monitor module;
Described advertisement generation module, first the advertising resource that the transmission of above-mentioned advertising resource load-on module comes is received, the advertisement value object that above-mentioned advertisement value object generation module transmits, the control signal that above-mentioned advertisement rolling timer sends, described advertisement generation module is according to the above-mentioned advertising resource received afterwards, advertisement value object and control signal generating advertisement, described advertisement generation module also receives all kinds of event response instructions of monitoring module and transmitting, according to instruction, advertisement is controlled accordingly, described control comprises: the position of correcting Current ad and the ratio recorded between current y coordinate and stage height, empty the container for loading advertisement, telescopic variation is carried out to the wide and high of advertisement.
The corresponding article advertisement play system of 11. video as claimed in claim 10, it is characterized in that, action listener module that described player outside pulls and page screen stretches for: when page screen event generation telescopic variation, send the position of correcting Current ad and the instruction of recording the ratio between current y coordinate and stage height to advertisement generation module.
The corresponding article advertisement play system of 12. video as claimed in claim 10, it is characterized in that, described mouse clicking operation is monitored module and is used for: if when current player broadcast state is broadcast state, if occur mouse clicking operation event is carried out to player external screen, then to be in broadcast state advertisement rolling timer send halt instruction; If when current player broadcast state is halted state, if carry out mouse clicking operation to player external screen, then send restart indication to the advertisement rolling timer suspended.
The corresponding article advertisement play system of 13. video as claimed in claim 10, it is characterized in that, described progress bar dragging event is monitored module and is used for: when carrying out pulling progress bar in player outside, send the instruction of the container emptied for loading advertisement to advertisement generation module.
The corresponding article advertisement play system of 14. video as claimed in claim 10, it is characterized in that, the telescopic variation of described stage or window size change events are monitored module and are used for: when player generation stage telescopic variation or window size change, send the wide and high instruction carrying out telescopic variation to advertisement to advertisement generation module.
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| CN105635786B (en) * | 2014-11-05 | 2019-01-18 | 深圳Tcl数字技术有限公司 | The method and display equipment that advertisement is launched |
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| CN107092501B (en) * | 2017-03-20 | 2019-04-23 | 武汉斗鱼网络科技有限公司 | The implementation method and device of advertisement general-purpose interface in a kind of android system |
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