CN102866994B - A kind of disposal route of internet resource popularization data and system - Google Patents

A kind of disposal route of internet resource popularization data and system Download PDF

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Publication number
CN102866994B
CN102866994B CN201110185708.5A CN201110185708A CN102866994B CN 102866994 B CN102866994 B CN 102866994B CN 201110185708 A CN201110185708 A CN 201110185708A CN 102866994 B CN102866994 B CN 102866994B
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promoter
short code
internet resources
coding
popularization
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CN102866994A (en
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殷诗章
郏方贵
孟琛
郑汉
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Priority to CN201110185708.5A priority Critical patent/CN102866994B/en
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Priority to HK13102536.2A priority patent/HK1175277A1/en
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Abstract

This application provides a kind of disposal route and system of internet resource popularization data, input character in the current way of promotion be many to solve, input time is long, input speed slow, the problem of easily input error.Described method comprises: create the character short code comprising promoter's coding and Internet resources and encode, and sets up the binding relationship that described character short code and Internet resources identify; Described character short code is issued; Be received in the character short code of search box input; Search the Internet resources bound with the character short code in search box to identify, and return the content of the Internet resources that these Internet resources mark is pointed to.Because described character short code is simply short and small, easily remember, therefore can reduce the quantity of input character, shorten input time, improve input speed, farthest can also avoid the problem of input error.

Description

A kind of disposal route of internet resource popularization data and system
Technical field
The application relates to network data processing technology, particularly relates to a kind of disposal route and system of internet resource popularization data.
Background technology
Along with the development of Internet technology, also more and more abundanter by the information of transmission on Internet.Word on internet, picture, audio frequency and video, animation, web page interlinkage, advertisement etc. information, all can be referred to as Internet resources.The popularization of Internet resources refers to propagates internet information to other people with various approach.Such as, certain game website is promoted to other people, or certain shopping website is promoted, or certain community forum is promoted, etc.
In prior art, it is the popularization being carried out Internet resources by traditional media.Such as, utilize the influence power of the paper media such as newspaper, magazine, placard, leaflet, the URL (Uniform/UniversalResourceLocator, URL(uniform resource locator)) of Internet resources and relevant promotion message (as related introduction) are printed on these paper media and propagate.After viewer sees these promotion messages from paper media, if interested in this, just URL can be inputted in the address field of client browser.This URL request is sent to server by browser, and corresponding web data is returned to browser by server, and browser presents to viewer again.
In addition, for the Internet resources being undertaken promoting by the media such as TV, broadcast terminal, also above-mentioned promotion method can be used to be play by the URL of Internet resources, and spectators, for interested Internet resources, also can log in corresponding webpage by input URL and browse.
As from the foregoing, originally can only to be surfed the Net the network information just can recognized by browser, just can be got by other media various now, therefore above-mentioned internet resource popularization mode accelerates the fast propagation of various internets information.
But the outstanding problem that this way of promotion exists is that the URL be printed on paper media is longer, and some URL is also very complicated, cause that viewer input time in the address field of browser is longer, input speed slow, easier input error.The popularization of described problem to the media such as TV, broadcast terminal is more outstanding, for the URL that TV or broadcast terminal are play, if URL is oversize, spectators see that rear being difficult to is write down at short notice, and there will be the Similar Problems such as input character is many, input time long, slow, the easy input error of input speed.Therefore, the current this way of promotion have impact on promotion effect to a certain extent, even if a lot of people sees that the input URL that also can not surf the Net browses.
Summary of the invention
This application provides a kind of disposal route and system of internet resource popularization data, input character in the current way of promotion be many to solve, input time is long, input speed slow, the problem of easily input error.
In order to solve the problem, this application discloses a kind of disposal route of internet resource popularization data, comprising:
Create the character short code comprising promoter's coding and Internet resources and encode, and set up the binding relationship that described character short code and Internet resources identify;
Described character short code is issued;
Be received in the character short code of search box input;
Search the Internet resources bound with the character short code in search box to identify, and return the content of the Internet resources that these Internet resources mark is pointed to.
Wherein, the binding relationship that described character short code and Internet resources identify is one to one or many-to-one relation.
Preferably, described establishment comprises the character short code of promoter's coding and Internet resources coding, comprising: generate unique promoter's coding to each promoter; For each promoter, each Internet resources promoted are needed to generate unique Internet resources coding to a certain promoter; For certain Internet resources that certain promoter will promote, this promoter coding is encoded with these Internet resources and combines, generate character short code.
Preferably, described establishment comprises the character short code of promoter's coding and Internet resources coding, comprising: generate unique promoter's coding to each promoter; Unique Internet resources coding is generated to each Internet resources promoted that need; For certain Internet resources that certain promoter will promote, this promoter coding is encoded with these Internet resources and combines, generate character short code.
Preferably, described method also comprises: set up promoter's coding and the unique binding relationship promoting settlement system user ID, and the corresponding promoter's information of corresponding promoter's encoded recording.
Preferably, when finding after the Internet resources bound with the character short code in search box identify, also comprise: from described character short code, extract promoter's coding, and search the popularization settlement system user ID of uniquely binding of encoding with this promoter; The popularization settlement system user ID found and Internet resources mark are sent to described popularization settlement system; Described popularization settlement system carries out popularization remuneration clearing according to promoting settlement system user ID to different promoter.
Preferably, described method also comprises: obtain popularization remuneration settlement data corresponding to different popularization settlement system user ID from described popularization settlement system; Obtain promoter's information of encoding corresponding with promoter; According to promoter's coding and the unique binding relationship promoting settlement system user ID, promoter's information is associated with corresponding popularization remuneration settlement data, and generates popularization remuneration clearing form.
Preferably, described method also comprises: the search data obtaining character short code, and the web transaction data of Internet resources, and promotes remuneration settlement data; According to promoter's coding, the search data of same promoter, web transaction data and popularization remuneration settlement data are associated, and carry out promotion effect statistics.
Present invention also offers a kind of disposal system of internet resource popularization data, comprising:
Short code creating unit, for creating the character short code comprising promoter's coding and Internet resources and encode, and sets up the binding relationship that described character short code and Internet resources identify;
Short code release unit, for issuing described character short code;
Short code input block, for being received in the character short code of search box input;
Short code search unit, identifies for searching the Internet resources bound with the character short code in search box, and returns the content of the Internet resources that these Internet resources mark is pointed to.
Preferably, described short code creating unit comprises:
First promoter's coded sub-units, for generating unique promoter's coding to each promoter;
First resource coded sub-units, for for each promoter, needs each Internet resources promoted to generate unique Internet resources coding to a certain promoter;
First short code generates subelement, for certain Internet resources will promoted for certain promoter, is encoded by this promoter coding and combines, generate character short code with these Internet resources.
Compared with prior art, the application comprises following advantage:
First, the application uses character short code to be printed on the various paper media such as newspaper, magazine, placard, leaflet, or be published on the media devices such as other TV, broadcast terminal and play, such user surfs the Net input character short code, just can browse to the info web corresponding with the character short code inputted, thus set up the information association of traditional media and internet system.Because described character short code is simply short and small, easily remember, therefore can reduce the quantity of input character, shorten input time, improve input speed, farthest can also avoid the problem of input error.
Wherein, described character short code comprises two parts, is that promoter encodes and Internet resources coding respectively.Conveniently user's input, the application need through establishment comprise above-mentioned two parts coding character short code, issue character short code, receive the character short code of user's input and a series of data processings such as Internet resources are searched in search, the Internet resources information display that will search of user is to user the most at last.The process that this resource promotes data ensure that use character short code to carry out promoting realize possibility, provide for improving input speed the guarantee that technology realizes.
Secondly, with directly input keyword in a search engine and search for, and then from search result list, select the mode of suitable webpage URL to compare, the mode that above-mentioned input character short code carries out searching for can be directly targeted to webpage URL, from search result list, suitable URL is selected without the need to artificial, therefore method described in the embodiment of the present application is more direct, convenient, and improves search efficiency.
Again, the application can utilize the coding of the promoter in character short code to carry out popularization remuneration clearing and promotion effect statistics.Search system, when creating character short code, also can set up promoter's coding and the unique binding relationship promoting settlement system user ID, and the corresponding promoter's information of corresponding promoter's encoded recording.After popularization settlement system uses user ID to carry out remuneration clearing to different promoter, according to described binding relationship, promoter's information association corresponding to search system for the popularization remuneration settlement data promoting different user mark correspondence in settlement system can be got up by data center easily, and generation promoter settles accounts form fast.And the search data of same promoter, web transaction data and popularization remuneration settlement data can also associate according to promoter's coding by data center fast, and generate promotion effect statistical report form.In a word, compared with prior art, the application reduces search system, promote system complexity between settlement system and data center, and the degree of coupling between each system is reduced.
Certainly, the arbitrary product implementing the application not necessarily needs to reach above-described all advantages simultaneously.
Accompanying drawing explanation
Fig. 1 is the process flow figure of a kind of internet resource popularization data described in the embodiment of the present application;
Fig. 2 is the popularization schematic diagram of a kind of online electronic transaction described in the embodiment of the present application;
Fig. 3 is the sequential chart of the middle first step embodiment illustrated in fig. 2 to the 4th step;
Fig. 4 be embodiment illustrated in fig. 2 in the sequential chart of the 5th step;
Fig. 5 is the process flow diagram carrying out promoting remuneration clearing embodiment illustrated in fig. 2;
Fig. 6 is the disposal system structural drawing of a kind of internet resource popularization data described in the embodiment of the present application;
Fig. 7 is a kind of extension system structural drawing being applied to online electronic transaction described in the embodiment of the present application.
Embodiment
For enabling above-mentioned purpose, the feature and advantage of the application more become apparent, below in conjunction with the drawings and specific embodiments, the application is described in further detail.
Applying for Internet resources, the application proposes a kind of new way of promotion, and proposes to promote data processing method accordingly for this way of promotion, thus provides technical guarantee for the realization of this popularization.
The new internet resource popularization mode that the application proposes is: use character short code to be printed on the various paper media such as newspaper, magazine, placard, leaflet, or be published on the media devices such as other TV, broadcast terminal and play, such user surfs the Net input character short code, just can browse to the info web corresponding with the character short code inputted.Wherein, described Internet resources are general designations of word, picture, audio frequency and video, animation, web page interlinkage, advertisement etc. the information on internet.
Based on this new way of promotion, below by embodiment, the realization flow promoting data processing method described in the application is described in detail.
With reference to Fig. 1, be the process flow figure of a kind of internet resource popularization data described in the embodiment of the present application.
Step 101, creates the character short code comprising promoter's coding and Internet resources and encode, and sets up the binding relationship that described character short code and Internet resources identify;
Wherein, described Internet resources mark refers to the information for identifying Internet resources, as the commodity ID etc. of webpage URL, online shopping mall.
Described character short code comprises two parts, is that promoter encodes and Internet resources coding respectively.Wherein, Internet resources coding refers to the character code corresponding with a certain Internet resources, and concrete, this coding can identify (as URL) with Internet resources corresponding.Described Internet resources coding can adopt random algorithm to generate random code, but also can according to certain generate rule designated code.
The form of described character short code can have multiple, such as, " J-1234567 " represents a kind of character short code, and wherein J is promoter's coding of " Shopping Guide ", 1234567 is codings of certain URL, and this URL is http://pro.taobao.com/lenovo/index.htm.Once create " J-1234567 ", then " Shopping Guide " regeneration is not allowed to associate URL=http: the character short code of //pro.taobao.com/lenovo/index.htm.
Again such as, character short code is " T01-123456 ", and wherein T01 is promoter's coding of " row report ", and 123456 is commodity ID, is a random code.If above-mentioned character short code exists, then do not allow the character short code of " row report " regeneration associated articles id=123456.
In addition, in order to reduce the switching of input, above-mentioned character short code can also have another name, namely removes the character short code after the symbol "-" in character short code.Such as, the another name of character short code T01-123456 is T01123456.
When creating above-mentioned character short code, multiple establishment mode can be had, to encode these two parts as long as the final character short code created out comprises promoter's coding and Internet resources.Here is two kinds of establishment modes that the present embodiment provides, as follows:
1) a kind of establishment mode is:
Unique promoter's coding is generated to each promoter;
Unique Internet resources coding is generated to each Internet resources promoted that need;
For certain Internet resources that certain promoter will promote, this promoter coding is encoded with these Internet resources and combines, generate character short code.
Illustrating such as there are two promoters, is then T01 and T02 to the coding of these two promoters respectively.Having two Internet resources needing to promote, is then 001 and 002 to the coding of these two Internet resources respectively.If promoter T01 will promote resource 001, the so corresponding character short code generated is T01-001; If promoter T02 also will promote resource 001, the so corresponding character short code generated is T02-001.
It can thus be appreciated that, under this establishment mode, the Internet resources coding that Internet resources are corresponding unique, and be unique for the character short code that the different Internet resources of different promoter create out.
2) another kind of establishment mode is:
Unique promoter's coding is generated to each promoter;
For each promoter, each Internet resources promoted are needed to generate unique Internet resources coding to a certain promoter;
For certain Internet resources that certain promoter will promote, this promoter coding is encoded with these Internet resources and combines, generate character short code.
Illustrating such as there are two promoters, is T01 and T02 to the coding of these two promoters respectively.Wherein for promoter T01,10 Internet resources will be able to promoted him are encoded separately according to sequence number 1 to 10; Equally, for promoter T02,11 to 20 can encode separately as required to 10 Internet resources that he will promote, also can encode separately according to sequence number 1 to 10.In other words, each self-corresponding Internet resources coding of these two promoters is can be reusable, as long as the Internet resources coding of corresponding same promoter is unique.
Suppose that these two promoters will promote same Internet resources A, and be 001 for the Internet resources coding that promoter T01 generates, so for promoter T02, identical Internet resources coding 001 can be used to same Internet resources A, also can use different Internet resources codings 011.
Therefore, under this establishment mode, same Internet resources may have an Internet resources coding, and multiple Internet resources also may be had to encode.But no matter Internet resources and Internet resources are encoded is one to one or the relation of one-to-many, and the character short code creating out for the different Internet resources of different promoter is unique.
In addition, as can be seen from above-mentioned two kinds of establishment modes, final to create the binding relationship that character short code out and Internet resources identify may be man-to-man relation, also may be many-to-one relation.That is: if Internet resources only have a promoter to promote, then finally a character short code is generated; If but had multiple promoter to promote, then could generate multiple character short code, wherein the corresponding promoter of each character short code.
Step 102, described character short code is distributed to promoter, and user obtains character short code by promoter;
Wherein, described promoter promotes media, also can be individual.
Promoter is distributed to by needing the character short code carrying out promoting, promoter by publicizing on various media (comprising the medias such as paper media, TV, broadcast terminal, network), user just can be made to recognize the Internet resources information that will promote in time, and obtain character short code from media.
Step 103, receives the character short code that user inputs at search box;
User is to interested Internet resources information, and corresponding character short code can being input in client browser in search box and clicking search, namely user have sent a searching request.According to described searching request, carry out the process of step 104.
Step 104, searches the Internet resources bound with the character short code in search box and identifies, and the content displaying of the Internet resources these Internet resources mark pointed to is to user.
As previously mentioned, when creating character short code, also establishing the binding relationship that character short code and Internet resources identify, utilizing described binding relationship, when searching for, corresponding Internet resources can be found and identify.If described Internet resources are designated webpage URL, then the webpage content display pointed to by this URL is to user; If described Internet resources are designated commodity ID, then by the webpage content display pointed by URL corresponding for these commodity ID to user.
In sum, said method establishes the information association of traditional media and internet system by character short code.Because described character short code is simply short and small, easily remember, therefore can reduce the quantity of input character, shorten input time, improve input speed, farthest can also avoid the problem of input error.And this resource promotes the processing mode of data, ensure that use character short code to carry out promoting realize possibility, provide for improving input speed the guarantee that technology realizes.
Further, with directly input keyword in a search engine and search for, and then from search result list, select the mode of suitable webpage URL to compare, the mode that above-mentioned input character short code carries out searching for can be directly targeted to webpage URL, from search result list, suitable URL is selected without the need to artificial, therefore method described in the embodiment of the present application is more direct, convenient, and improves search efficiency.
In order to the content making those skilled in the art more understand the application, be described below by an embody rule example.
Method described in Fig. 1 is applied in online electronic transaction, the popularization of various electronic goods information can be realized.
With reference to Fig. 2, it is the popularization schematic diagram of a kind of online electronic transaction described in the embodiment of the present application.
The first step, creates character short code: run in encode management system, creates character short code, sets up 1 couple 1 of character short code and URL or the binding relationship of multipair 1, and promoter's information of identification character short code;
Second step, the search of character short code prepares: the information such as character short code, promoter are exported to search server from encode management system;
3rd step, traditional media printing makes: the character short code list obtaining traditional media printing, and by the character short code in list, URL and the information such as relevant text description and picture from encode management system everywhere, then typesetting be printed on traditional media medium;
4th step, media distribution: the mode such as to be sent by the paper media such as newspaper, magazine, placard, leaflet, sell is issued in viewer's hand;
5th step, buyer searches for: viewer is input character short code in the search of business site, navigates to URL by search server according to the corresponding relation in encode management system.
Wherein, the first step can refer to the sequential chart shown in Fig. 3 to the process of the 4th step, is not described in detail in this.
The detailed process of the 5th step can refer to the sequential chart shown in Fig. 4.As shown in Figure 4, specifically comprise the following steps:
Step 401, viewer is input character short code in the search box of business site, and clicks " search " button;
Step 402, the URL of described character short code binding searched by search engine;
Step 403, from the web data pointed by the URL that the URL server of business site obtains this binding;
Step 404, web data is returned to search engine by the URL server of business site;
Step 405, search engine jumps to the URL page of this binding and display web page data.
Above-mentioned Fig. 2 to Fig. 4 embodiment is described for online electronic transaction, but in also can being applied to the applying of other Internet resources in embody rule, it is similar to the aforementioned embodiment that it implements principle, therefore repeat no more.
Further, based on Fig. 1 to content embodiment illustrated in fig. 4, the application can also utilize the promoter in character short code to encode, and carries out popularization remuneration settlement process easily, and carry out statistical treatment to promotion effect to promoter.Describe in detail respectively below.
1, remuneration clearing are promoted
Promote remuneration and refer to the Internet resources that promoter is promoted, the certain award of promoter or remuneration can be given.Promote remuneration clearing to refer to and calculate browser operation according to record the remuneration of promoter and carry out the granting of remuneration.
In practical application, the search of character short code completes usually in search system, and the clearing promoting remuneration complete usually in another popularization settlement system.In prior art, in order to count the remuneration of different promoter, need the special marking adding different promoter in URL, again by URL server record promoter information, finally promote the promoter's information needed to gather when settlement system carries out remuneration clearing on the search daily record of search system and URL server, after loaded down with trivial details data preparation, then carry out popularization remuneration clearing and remuneration granting.Like this, add the complexity of search system and popularization settlement system, make the degree of coupling between system higher.
In order to the complexity of the degree of coupling between reduction system and system, first the embodiment of the present application with the addition of promoter's coding in character short code when creating character short code, and establish promoter's coding and the unique binding relationship promoting settlement system user ID, and corresponding promoter's coding also have recorded corresponding promoter's information, as information such as promoter's name, unit, contact methods.
Then, when search system finds after the Internet resources bound with the character short code in search box identify, from described character short code, first extract promoter's coding, and search the popularization settlement system user ID of uniquely binding of encoding with this promoter; Again the popularization settlement system user ID found is sent to described popularization settlement system together with Internet resources mark.
Finally, described popularization settlement system regularly carries out popularization remuneration clearing to different promoter according to promoting settlement system user ID.Such as some user ID, add up the different remunerations that various Internet resources that this user promoted in one month obtain, and carry out remuneration calculating according to the clearing form promoting settlement system setting.
Further, popularization remuneration settlement data is utilized to carry out following process:
Popularization remuneration settlement data corresponding to different popularization settlement system user ID is obtained from described popularization settlement system; Obtain promoter's information of encoding corresponding with promoter, as promoter's name, unit, contact method etc.; According to promoter's coding and the unique binding relationship promoting settlement system user ID, promoter's information is associated with corresponding popularization remuneration settlement data, and generates promoter and settle accounts report output.
Like this, according to promoter's coding and the unique binding relationship promoting settlement system user ID, just the data processing of search system and popularization settlement system can be associated, certain promoter of direct acquisition is promoting the remuneration clearing of settlement system, and without the need to carrying out loaded down with trivial details data preparation work again.
Still for online electronic transaction, with reference to Fig. 5, it is the process flow diagram carrying out promoting remuneration clearing embodiment illustrated in fig. 2.
Suppose user inputs character short code " J-1234567 ", URL=http: the //pro.taobao.com/lenovo/index.htm of this character short code association.
Step 501, search engine extracts promoter and to encode J from " J-1234567 ";
Step 502, search engine to be encoded J and the unique binding relationship promoting settlement system user ID according to promoter, searches the popularization settlement system user ID that the J that to encode with promoter binds;
Suppose that the user ID found is JS101;
Step 503, JS101 and this URL is sent to popularization settlement system by search engine;
Step 504, record is carried out in the behavior that user JS101 is clicked this URL by popularization settlement system, and utilizes described click record regularly to carry out remuneration clearing to the user in system.
Concrete clearing form can be arranged according to practical application, and such as seller can arrange the popularization commission rate of different commodity, just pays commission after also can arranging Transaction Success, etc.
The present embodiment is preferred, can also arrange discount to character short code, and calculates popularization remuneration when settling accounts according to discount.Such as, the character short code in business site comprises three types: dotey's type, shop type, other types (referring to the type except dotey's type and shop type).Character short code discount is applicable to the character short code of dotey's type.The discount that dotey is set can be needed according to seller, different promoters can generate the character short code of same dotey, different promoters can arrange respective character short code and whether allow discount (if allow discount, the discount of same dotey is the same).Discount is provided with seller, when promoter also arranges and allows discount, buyer can see dotey's discount and adjusted price, and can select to conclude the business with character short code discount mode, discounted price in transaction after using character short code to search on the URL page of corresponding character short code.
In addition, the data center of business site can also according to promoter's coding and the binding relationship promoting settlement system user ID, easily and quickly the popularization remuneration settlement data of settlement system and promoter's information association of search system are got up, export the form about the detailed popularization remuneration statistics of certain promoter and clearing.Data center and search system reduce with the system, coupled degree promoting settlement system by this mode, facilitate the data correlation between several system.
2, promotion effect statistics
Promotion effect refers to by promoting the result produced, described result show browse, electronic transaction, the user operation such as feedback.Promotion effect statistics refers to the browser operation by recording user, and the information such as record is browsed, electronic transaction, statistics exports promotion effect form.
In prior art, similar with the clearing promoting remuneration, in order to count the promotion effect of different promoter, also the special marking adding different promoter in URL is needed, again by URL server record promoter information, when finally carrying out promotion effect statistics, need to gather all popularization log recordings and after carrying out data preparation, just can count promotion effect.Therefore, also there is the problem that between system complex, system, the degree of coupling is high in this mode of prior art.
The employing method identical with above-mentioned popularization remuneration clearing form is solved described problem by the embodiment of the present application.Concrete, based on above-mentioned popularization remuneration clearing form, when carrying out promotion effect statistics, need the search data getting character short code, and the web transaction data of Internet resources, and promote remuneration settlement data; Then, according to promoter's coding, the search data of same promoter, web transaction data and popularization remuneration settlement data are associated, and carry out promotion effect statistics, finally generate statistical report form and export.
Still for online electronic transaction, the data center of business site carries out data statistics according to the daily record of the systems such as search, conclusion of the business, clearing and data.Wherein, search system provides the data such as volumes of searches, search subscriber number, and transaction system provides the data such as turnover, conclusion of the business stroke count, promotes the data such as settlement system provides user's turnover, user strikes a bargain stroke count, user's commission.After data center obtains corresponding data from these three systems respectively, generate character short code promotion effect form according to different demand.Such as, can add up certain promoter promote the effect of resource, or add up the effect of certain Internet resources under different promoter promotes, etc.
The system, coupled degree of the promotion effect statistical method Ye Shi data center described in the embodiment of the present application and search system, transaction system, popularization settlement system reduces, and facilitates the data correlation between several system.
It should be noted that, for aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the application is not by the restriction of described sequence of movement, because according to the application, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and involved action might not be that the application is necessary.
Based on the explanation of said method embodiment, present invention also provides the disposal system embodiment of corresponding internet resource popularization data, realize the content described in said method embodiment.
With reference to Fig. 6, it is the disposal system structural drawing of a kind of internet resource popularization data described in the embodiment of the present application.
Described disposal system can comprise short code creating unit 61, short code release unit 62, short code input block 63 and short code search unit 64, wherein,
Short code creating unit 61, for creating the character short code comprising promoter's coding and Internet resources and encode, and sets up the binding relationship that described character short code and Internet resources identify;
Short code release unit 62, for described character short code is distributed to promoter, user obtains character short code by promoter;
Short code input block 63, for receiving the character short code that user inputs at search box;
Short code search unit 64, identifies for searching the Internet resources bound with the character short code in search box, and the content displaying of the Internet resources these Internet resources mark pointed to is to user.
Preferably, described short code creating unit 61 can use two kinds of methods described in Fig. 1 embodiment to create character short code, and therefore described short code creating unit 61 can have two kinds of structures.
A kind of structure is that described short code creating unit 61 specifically comprises:
First promoter's coded sub-units, for generating unique promoter's coding to each promoter;
First resource coded sub-units, for for each promoter, needs each Internet resources promoted to generate unique Internet resources coding to a certain promoter;
First short code generates subelement, for certain Internet resources will promoted for certain promoter, is encoded by this promoter coding and combines, generate character short code with these Internet resources.
Another kind of structure is that described short code creating unit 61 specifically comprises:
Second promoter's coded sub-units, for generating unique promoter's coding to each promoter;
Secondary resource coded sub-units, for generating unique Internet resources coding to each Internet resources promoted that need;
Second short code generates subelement, for certain Internet resources will promoted for certain promoter, is encoded by this promoter coding and combines, generate character short code with these Internet resources.
As from the foregoing, the binding relationship that described character short code and Internet resources identify is one to one or many-to-one relation.
Preferably, described disposal system can also utilize the promoter in character short code to encode, and carries out popularization remuneration settlement process easily, and carry out statistical treatment to promotion effect to promoter.For this reason, described short code creating unit 61 also can be used for setting up promoter's coding and the unique binding relationship promoting settlement system user ID, and the corresponding promoter's information of corresponding promoter's encoded recording.
Based on the described function of short code creating unit 61, described disposal system can also comprise:
Promote remuneration clearing unit 65, for carrying out popularization remuneration clearing according to user ID to different promoter;
User ID search unit 66, for finding after the Internet resources bound with the character short code in search box identify when short code search unit 64, from described character short code, extract promoter's coding, and search the popularization remuneration clearing unit user ID of to encode with this promoter and uniquely binding; Also for the popularization found remuneration clearing unit user ID and Internet resources mark are sent to described popularization remuneration clearing unit 65.
Preferably, based on popularization remuneration settlement data, promoter's information generating report forms can also be managed.Therefore, described disposal system can also comprise:
Remuneration acquiring unit 67, for obtaining popularization remuneration settlement data corresponding to different user mark from described popularization remuneration clearing unit 65;
Promoter's information acquisition unit 68, for obtaining promoter's information of encoding corresponding with promoter from described short code creating unit 61;
Remuneration clearing report generation unit 69, for according to promoter's coding and the unique binding relationship promoting remuneration clearing unit user ID, is associated promoter's information with corresponding popularization remuneration settlement data, and remuneration clearing form is promoted in generation.
Preferably, in order to carry out the statistics of promotion effect, described disposal system can also comprise:
Data capture unit 610, for obtaining the search data of character short code, and the web transaction data of Internet resources, and promote remuneration settlement data;
Promotion effect statistic unit 611, for the search data of same promoter, web transaction data and popularization remuneration settlement data being associated according to promoter's coding, and carries out promotion effect statistics.
In sum, the character short code that the disposal system of above-mentioned internet resource popularization data generates, due to simply short and small, is easily remembered, therefore the quantity of input character can be reduced, shorten input time, improve input speed, farthest can also avoid the problem of input error.And described disposal system is improve the guarantee that input speed provides technology realization.
For above-mentioned disposal system embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method shown in Fig. 1 to Fig. 5.
Based on the disposal system of internet resource popularization data shown in above-mentioned Fig. 6, described disposal system is applied in online electronic transaction, system construction drawing as shown in Figure 7 can be obtained.
With reference to Fig. 7, it is a kind of extension system structural drawing being applied to online electronic transaction described in the embodiment of the present application.
Described extension system comprises encode management system 71, search system 72, promotes remuneration settlement system 73 and data center systems 74.Wherein,
Described encode management system 71 comprises the short code creating unit 61 shown in Fig. 6 and short code release unit 62;
Described search system 72 comprises the short code input block 63 shown in Fig. 6, short code search unit 64 and user ID search unit 66;
Described popularization remuneration settlement system 73 comprises the popularization remuneration clearing unit 65 shown in Fig. 6;
Described data center systems 74 comprises the remuneration acquiring unit 67 shown in Fig. 6, promoter's information acquisition unit 68, remuneration clearing report generation unit 69, data capture unit 610 and promotion effect statistic unit 611.
The concrete structure of above-mentioned extension system due to basic simlarity embodiment illustrated in fig. 6, so describe fairly simple, the part of relevant part embodiment shown in Figure 6 illustrates.
Each embodiment in this instructions all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually see.
Finally, also it should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operational zone, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.
Above to disposal route and the system of a kind of internet resource popularization data that the application provides, be described in detail, apply specific case herein to set forth the principle of the application and embodiment, the explanation of above embodiment is just for helping method and the core concept thereof of understanding the application; Meanwhile, for one of ordinary skill in the art, according to the thought of the application, all will change in specific embodiments and applications, in sum, this description should not be construed as the restriction to the application.

Claims (8)

1. a disposal route for internet resource popularization data, is characterized in that, comprising:
Create the character short code comprising promoter's coding and Internet resources and encode, and set up the binding relationship that described character short code and Internet resources identify;
Described character short code is issued;
Be received in the character short code of search box input;
Search the Internet resources bound with the character short code in search box to identify, and return the content of the Internet resources that these Internet resources mark is pointed to;
Search system extracts promoter's coding from described character short code, and search the popularization settlement system user ID of to encode with this promoter and uniquely binding, wherein, set up promoter's coding and the unique binding relationship promoting settlement system user ID in advance, and the corresponding promoter's information of corresponding promoter's encoded recording;
The popularization settlement system user ID found and Internet resources mark are sent to described popularization settlement system by search system, carry out popularization remuneration clearing to make described popularization settlement system according to promoting settlement system user ID to different promoter.
2. method according to claim 1, is characterized in that:
The binding relationship that described character short code and Internet resources identify is one to one or many-to-one relation.
3. method according to claim 1, is characterized in that, described establishment comprises the character short code of promoter's coding and Internet resources coding, comprising:
Unique promoter's coding is generated to each promoter;
For each promoter, each Internet resources promoted are needed to generate unique Internet resources coding to a certain promoter;
For certain Internet resources that certain promoter will promote, this promoter coding is encoded with these Internet resources and combines, generate character short code.
4. method according to claim 1, is characterized in that, described establishment comprises the character short code of promoter's coding and Internet resources coding, comprising:
Unique promoter's coding is generated to each promoter;
Unique Internet resources coding is generated to each Internet resources promoted that need;
For certain Internet resources that certain promoter will promote, this promoter coding is encoded with these Internet resources and combines, generate character short code.
5. method as claimed in any of claims 1 to 4, is characterized in that, also comprises:
Popularization remuneration settlement data corresponding to different popularization settlement system user ID is obtained from described popularization settlement system;
Obtain promoter's information of encoding corresponding with promoter;
According to promoter's coding and the unique binding relationship promoting settlement system user ID, promoter's information is associated with corresponding popularization remuneration settlement data, and generates popularization remuneration clearing form.
6. method as claimed in any of claims 1 to 4, is characterized in that, also comprises:
Obtain the search data of character short code, and the web transaction data of Internet resources, and promote remuneration settlement data;
According to promoter's coding, the search data of same promoter, web transaction data and popularization remuneration settlement data are associated, and carry out promotion effect statistics.
7. a disposal system for internet resource popularization data, is characterized in that, comprising:
Short code creating unit, for creating the character short code comprising promoter's coding and Internet resources and encode, and sets up the binding relationship that described character short code and Internet resources identify;
Short code release unit, for issuing described character short code;
Short code input block, for being received in the character short code of search box input;
Short code search unit, identifies for searching the Internet resources bound with the character short code in search box, and returns the content of the Internet resources that these Internet resources mark is pointed to;
User ID search unit, is positioned at search system, for extracting promoter's coding from described character short code, and searches the popularization remuneration clearing unit user ID of to encode with this promoter and uniquely binding; Also promote remuneration clearing unit for the popularization found remuneration clearing unit user ID and Internet resources mark being sent to, wherein, described short code creating unit also can be used for setting up promoter's coding and the unique binding relationship promoting settlement system user ID, and the corresponding promoter's information of corresponding promoter's encoded recording, according to promoting settlement system user ID, popularization remuneration clearing are carried out to different promoter to make described popularization settlement system.
8. system according to claim 7, is characterized in that, described short code creating unit comprises:
First promoter's coded sub-units, for generating unique promoter's coding to each promoter;
First resource coded sub-units, for for each promoter, needs each Internet resources promoted to generate unique Internet resources coding to a certain promoter;
First short code generates subelement, for certain Internet resources will promoted for certain promoter, is encoded by this promoter coding and combines, generate character short code with these Internet resources.
CN201110185708.5A 2011-07-04 2011-07-04 A kind of disposal route of internet resource popularization data and system Active CN102866994B (en)

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