CN102811372B - The method and system of advertisement are inserted in IVVR flow process - Google Patents
The method and system of advertisement are inserted in IVVR flow process Download PDFInfo
- Publication number
- CN102811372B CN102811372B CN201110145739.8A CN201110145739A CN102811372B CN 102811372 B CN102811372 B CN 102811372B CN 201110145739 A CN201110145739 A CN 201110145739A CN 102811372 B CN102811372 B CN 102811372B
- Authority
- CN
- China
- Prior art keywords
- video
- ivvr
- user
- ads
- picture
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention relates to a kind of method and system inserting advertisement in IVVR flow process, its method includes: application server is triggered by video terminal calling access, starting IVVR business, request media server sets up the media channel between described video terminal and this media server；And obtain IVVR video menu picture and video ads according to predetermined policy；IVVR video menu picture and video ads are synthesized and encode by media server, and by media channel, the audio and video stream after coding is returned to video terminal.The present invention is during video terminal user interacts with IVVR system, media server can be real-time the video menu picture that application server is specified and video ads use layout's mode of specifying to play to user, both reach to publicize the purpose of corporate advertising, improve again user experience, make operator, advertiser, enterprise and user therefrom to make a profit, thus improve the value-rising of IVVR technology.
Description
Technical field
The present invention relates to communication technical field, particularly relate to a kind of side inserting advertisement in IVVR flow process
Method and system.
Background technology
At present, along with 3G (3rd-Generation, G mobile communication) high bandwidth mobile network
The widespread deployment of technology, and the gradually scale application of a new generation's 4G mobile communication technology, video traffic
Become the application that future communications field is most potential.Video call center is as video technique and traditional calling
The product that Center Technology merges, has progressed into commercial stage.Video call center is as a kind of novel clothes
Business pattern, understands tacitly the effect in territory or even the whole communications industry more and more important in a call.
IVVR (Interactive Voice and Video Response, interactive voice and video response) is
A kind of brand-new wireless speech and video response value-added service, be one of video call center system very
Important component part.It provides the value-added service integrating audio frequency, video for 3G video terminal user.
User by dialing different service access numbers, can obtain video request program (containing live), video mail box,
Video point send (optional), video message (optional), video monitoring and video the various information kimonos such as to upload
Business.IVVR enhances the user-interaction experience of call center greatly.
Advertisement is a kind of sales promotion form, and it is promoted the sale of products to user by certain media or solicits, contracts clothes
It is engaged in reaching to increase understanding and trust so that expanding the purpose sold.The world today, commercial advertisement is the most very
Prosperity, a lot of enterprises, company, commercial department are all happy to use substantial contribution to advertise.American-European and Japanese
Advertisement expense accounted for the 2-2.5% of gross national product, the advertising expense of some large enterprises has reached sale
The 5-10% of volume.It follows that the commercial value of advertisement is beyond measure.
In view of the commercial value that advertising sector is the hugest, in actual life, people try every possible means fully
Various transmission medium is utilized to carry out planning and the publicity of advertisement.Along with developing rapidly of video terminal technology,
The configuration of all kinds of video terminals and performance from strength to strength (such as, the most popular 4.3 inches,
The high definition screen mobile intelligent terminal of 5.2 inches), and much it is only suitable for the video industry that computer runs in the past
Business the most equally realizes on video terminal.
And in IVVR field, there is presently no the technology by video promotional advertisement, this to operator,
It it is all the waste of a kind of resource for advertiser, enterprise and video terminal user.
Summary of the invention
A kind of method and system inserting advertisement in IVVR flow process of offer are provided,
It is intended to improve the value-rising of IVVR technology.
In order to achieve the above object, the present invention proposes one at interactive voice and video response IVVR stream
The method inserting advertisement in journey, including:
Application server is triggered by video terminal calling access, starts IVVR business, asks media services
The media channel between described video terminal and this media server set up by device；And obtain according to predetermined policy
IVVR video menu picture and video ads；
Described IVVR video menu picture and video ads are synthesized and encode by described media server,
And the audio and video stream after coding is returned to described video terminal by described media channel.
Preferably, described according to predetermined policy acquisition IVVR video menu picture and the step of video ads
Including:
Application server, according to logic flow set in advance and the keying input information of user, is calculated
The video menu picture currently will play；Attribute character according to user and/or the behavior characteristics of user with
And the business function classification that IVVR menu is presently in, by the selected video that will play of pre-defined algorithm
Advertisement.
Preferably, described IVVR video menu picture and video ads are closed by described media server
Become and encode, and the audio frequency after coding, video flowing are returned to described video eventually by described media channel
End step includes:
Described media server by described IVVR video menu picture and video ads according to the predetermined space of a whole page
Layout type synthesizes a picture；And by the synthesis audio frequency of picture, coding video data, will compile
Audio and video stream after Ma sends back video terminal in real time by described media channel.
Preferably, described predetermined layout's mode includes: by the screen display area of described video terminal
If if territory is divided into for showing described video menu picture and the stem portion in video ads region or dried layer
Secondary.
Preferably, the historical behavior characteristic information in the attribute character of described user and the behavior characteristics of user
From the background data base of described application server, inquiry obtains.
The present invention also proposes a kind of system inserting advertisement in IVVR flow process, including: application server
And media server, wherein:
Described application server, starts IVVR business for being accessed to trigger by video terminal calling, request
Described media server sets up the media channel between described video terminal and this media server, and according to
Predetermined policy obtains IVVR video menu picture and video ads；
Described media server, for synthesizing described IVVR video menu picture and video ads
And encode, and the audio and video stream after coding is returned to described video terminal by described media channel.
Preferably, described application server includes:
Start module, start IVVR business for being accessed to trigger by video terminal calling；
Request module, for setting up described video terminal and these media services to the request of described media server
Media channel between device；
Computing module, for according to logic flow set in advance and the keying input information of user, calculates
Obtain the video menu picture currently will play；Attribute character and/or the behavior of user according to user are special
Levy and business function classification that IVVR menu is presently in, will play by pre-defined algorithm is selected
Video ads.
Preferably, described media server includes:
Synthesis module, for by described IVVR video menu picture and video ads according to the predetermined space of a whole page
Layout type synthesizes a picture；
Coding module, for by the synthesis audio frequency of picture, coding video data；
Sending module, for sending back the audio and video stream after coding in real time by described media channel
Video terminal.
Preferably, described predetermined layout's mode includes: by the screen display area of described video terminal
If if territory is divided into for showing described video menu picture and the stem portion in video ads region or dried layer
Secondary.
Preferably, the historical behavior characteristic information in the attribute character of described user and the behavior characteristics of user
From the background data base of described application server, inquiry obtains.
A kind of method and system inserting advertisement in IVVR flow process that the present invention proposes, at video terminal
During user and IVVR system interact, media server can be real-time by application server
The video menu picture specified and video ads use the layout's mode specified to play to user, not
On the premise of affecting IVVR regular traffic flow process, both reach to publicize the purpose of corporate advertising, the most also
Allow user obtain a kind of brand-new experience, make operator, advertiser, enterprise and user therefrom to make a profit,
Thus improve the value-rising of IVVR technology.
Accompanying drawing explanation
Fig. 1 is the method one embodiment schematic flow sheet that the present invention inserts advertisement in IVVR flow process；
Fig. 2 a is IVVR video menu and the first example of video ads layout in above-described embodiment
Figure；
Fig. 2 b is IVVR video menu and the second example of video ads layout in above-described embodiment
Figure；
Fig. 2 c is IVVR video menu and the third example of video ads layout in above-described embodiment
Figure；
Fig. 3 is the basic procedure schematic diagram of the instantiation inserting advertisement in the present invention a kind of IVVR flow process；
Fig. 4 is the system one example structure schematic diagram that the present invention inserts advertisement in IVVR flow process；
Fig. 5 is that the present invention inserts application server in system one embodiment of advertisement in IVVR flow process
Structural representation；
Fig. 6 is that the present invention inserts media server in system one embodiment of advertisement in IVVR flow process
Structural representation.
In order to make technical scheme clearer, clear, make the most in detail below in conjunction with accompanying drawing
State.
Detailed description of the invention
Solution for embodiment of the invention is mainly: interact with IVVR system video terminal user
During, the video menu picture that application server is specified that media server is real-time and video ads
Use the layout's mode specified to play to user, both reach to publicize the purpose of corporate advertising, simultaneously
Also allow user obtain a kind of brand-new experience, make operator, advertiser, enterprise and user therefrom to obtain
Profit.
As it is shown in figure 1, one embodiment of the invention proposes a kind of method inserting advertisement in IVVR flow process,
Including:
Step S101, application server is triggered by video terminal calling access, starts IVVR business, please
Media server is asked to set up the media channel between video terminal and this media server；And according to predetermined plan
Slightly obtain IVVR video menu picture and video ads；
Embodiment of the present invention method running environment relates to video call center system, when video terminal is accessing
During video call center system, triggered by the calling AM access module in video call center system and be deployed in
IVVR business on application server.
Wherein, predetermined policy includes: logic flow set in advance, the attribute character of user, user
The information such as the key-press input of behavior characteristics and/or user.The behavior characteristics of user includes the historical behavior of user
Feature and in real time behavior characteristics, the wherein historical behavior in the attribute character of user and the behavior characteristics of user
The information such as feature inquire about acquisition from the background data base of application server.
The present embodiment carries out logical process according to predetermined policy to IVVR business, obtains IVVR video dish
Single-image and video ads, it specifically includes: application server is according to logic flow set in advance and use
The keying input information at family, is calculated the video menu picture currently should play；By the genus of user
Property feature (such as, the information such as the age of user, sex, occupation, hobby), the behavior characteristics (example of user
Such as historical behavior feature: the business function that user is commonly used, such as: inquiry telephone expenses；Or behavior in real time
Feature: the duration stopped at certain video menu), and the business function class that IVVR menu is presently in
Not, by the selected video ads that will play of predetermined algorithm.As a example by the real-time behavior characteristics of user,
Such as in the stay time of certain video menu more than 5 seconds, play 1 advertisement more also possible.
After selected good video menu picture and video ads, notice media server to video menu picture and regards
Frequently advertisement carries out synthesizing, encoding, and is sent to video terminal.
Step S102, IVVR video menu picture and video ads are synthesized and compile by media server
Code, and the audio and video stream after coding is returned to video terminal by media channel.
Video menu picture is synthesized according to predetermined layout's mode by media server with video ads
One picture, then encodes the video pictures after synthesis and audio frequency, and real-time by media channel
To playing video in video terminal and audio stream.
Wherein, predetermined layout's mode includes: the on-screen display (osd) area of video terminal is divided into use
If in showing video menu picture and the stem portion in video ads region or some levels.
As shown in Fig. 2 a, Fig. 2 b and Fig. 2 c, it is three kinds of IVVR video menus and video ads space of a whole page cloth
Office's exemplary plot.Usually, can be multiple portion by the whole output screen viewing area cutting of video terminal
Part or many levels, such as: video menu viewing area, upper, occupies bigger space, video ads
Viewing area under, occupy less space.IVVR flow process is play in video menu viewing area
Main menu, playing video advertisement picture in video ads viewing area, as shown in Figure 2 a.
And for example: video menu viewing area under, occupy bigger space, video ads viewing area exists
On, occupy less space.The main menu of IVVR flow process is play in video menu viewing area,
Playing video advertisement picture in video ads viewing area；As shown in Figure 2 b.
Or, viewing area is divided into two levels: basis display layer and advertisement display layer.Basis is aobvious
Show layer under, be used for playing IVVR main menu, advertisement display layer, upper, is used for playing video wide
Accuse.And advertisement display layer uses predetermined special video effect Processing Algorithm (such as: light with basis display layer
Enter to fade out, shutter etc.), the picture of design advertisement display layer disappears after playing the appointment time automatically, as
Shown in Fig. 2 c.
No matter use which kind of layout's mode above, be required for being allocated to video menu according to layout
The size in region and video ads region makes video menu material and video ads material.
With instantiation, embodiment of the present invention technical scheme is described in detail below:
As it is shown on figure 3, Fig. 3 is the basic procedure inserting advertisement in a kind of IVVR flow process, specifically include:
Step 100, user uses video terminal to dial 1 access code (such as: 10000), by regarding
Calling is accessed somewhere mobile operator (such as: news from Beijing by the calling AM access module of call center system frequently
Letter) video call center system；
Step 110, after speech channel is accessed video call center system by calling AM access module, triggers application service
IVVR business on device.At this moment, IVVR business is to media server application media resource, application service
Device request media server creates media channel between user video terminal and media server；
Step 120, according to IVVR operation flow set in advance, first should play on video terminal
Access ground welcome video set by operator.Now, dispose IVVR business application server according to
Predetermined strategy, from video ads resource pool, a selected video ads, then notifies media server
Welcome video picture and video ads are synthesized a picture according to certain layout's mode.Media
The request of server process application server, carries out coded treatment by the video pictures after synthesis, and simultaneously
Voice data is also carried out coding, then that the audio frequency after coding, video data is real-time by media channel
Send back video terminal.
Wherein, video ads resource pool can be configured in advance by application server module.
It should be noted that IVVR operation flow is according to the service logic of application server deployment step by step
Performing, it depends on two key elements: one is IVVR business logic flow set in advance, and two is user
At the key information that certain menu is inputted.
And the logic that video ads selects depends on predetermined selection algorithm, determine that the key element of this algorithm is permissible
Having three: one is the attribute character of user, and two is the behavior characteristics of user, and three is that IVVR menu is current
Residing business function classification.
Such as: calling number is 15988888888, application server according to calling number at background data base
System (such as: CRM, CRM system) inquires this user personal information (such as:
The name of user, age, sex, occupation, hobby etc.), the result inquired is: Zhang San, 18 years old,
Female, student, like seeing a film.
In conjunction with Zhang San behavior characteristics (such as, the business function that she is commonly used, such as: inquiry locality
Cinema's new released movies information in the recent period), if Zhang San in the welcome video menu screen time of staying more than 1
Individual specific duration (such as: 3 seconds), plays certain famous movies institute local the most heat to Zhang San the most immediately
The film exploitation broadcast.
In view of the possible more than one of film exploitation of advertising resource pond hot broadcast near-mid term, but multiple
Advertisement.Which now, determine to select advertisement to play out, it is also possible to select according to certain subalgorithm
Select.System should solidify algorithms that some are similar, such as: randomly chooses, LRU (Least Recently Used)
LRU etc., this type of algorithm can be as required by system flexible expansion and setting.
After determining the operator's welcome video and video ads material that will play, it is thus necessary to determine that these are two years old
Class material synthesizes with the distribution form of which kind of space of a whole page.As shown in Fig. 2 a, Fig. 2 b and Fig. 2 c, application
Server presets better fixing layout's form, and video menu picture and video ads
Picture carries out the algorithm (such as: be fade-in fade-out, shutter etc.) of special video effect synthesis, and can use class
Like the subalgorithm of above-mentioned selection video ads, layout's mode and special video effect composition algorithm are selected
Select.
In this example, application server publicizes at the film of selected operator welcome video and recent hot showing
Advertisement, and use video menu region in upper, video ads region the layout's mode in lower broadcasting
After, notify media server.Selected welcome, according to the request of application server, is regarded by media server
Frequently picture dynamically synthesizes with video ads picture, and respectively to audio frequency, coding video data,
Then the audio frequency after coding, video data stream are sent back in real time by the media channel created before and regard
Frequency terminal user.Wherein, audio frequency, video coding technique are prior art.Such as: audio coding is PCMA
Or PCMU, H.263 etc. Video coding is.
Step 130, after previous step plays operator's welcome video and advertisement video, IVVR flow process continues
Continuing and down perform, and use and the mechanism as step 120, request media server plays customer service system
Video main menu and a selected video ads (optional)；
It is assumed here that the video main menu content of this operator is: " please by 1, obstacle reports for repairment in inquiry service
Please by 2, introduction to business please by 3, business consultation with handle please by 4, complain suggestion please by 5, people's work clothes
Business is please by 0 ".
User, according to the needs of oneself, carries out rational button, and media server captures the DTMF of user
After push button signalling, notify application server.Application server presets the basis of flow process and user according to IVVR
Secondary key-press input, determines next step sub-process of IVVR.If user key-press is a key in 1～5,
Then enter step 140；If user is by 0 number key, enter step 160；
Step 140, according to the button of user in step 130, enters corresponding sub-process, and plays subflow
The main menu video of journey, in like manner, uses and the mechanism as step 120, and request media server is play
The video main menu of sub-process and a selected video ads (optional)；
Step 150, follow-up IVVR operation flow places one's entire reliance upon operator's customization to IVVR flow process,
Do not repeat them here；
Step 160, " turns manual service " owing to user have selected in step 130 by 0 number key, at this moment enters
The automatic queuing entering video call center customer service system waits, now, system plays a wait to user
Prompting video pictures, similarly, can also play a video ads at this moment simultaneously；
Step 170, after successfully queuing up, user session and a selected customer service are represented (traffic by system
Member) between connect, now, user and customer service represent and carry out video calling, similarly, if at this moment
Playing video advertisement and play which video ads, the selection of the application server that places one's entire reliance upon.
Follow-up flow process places one's entire reliance upon operator's custom design to IVVR flow process, does not repeats them here.
As can be seen from the above technical solutions, the present embodiment hardware configuration based on existing video customer service system,
On the premise of not affecting IVVR regular traffic flow process, according to predetermined strategy, insert in IVVR menu
Enter advertisement to play, both reached the purpose of corporate advertising publicity, also allow user obtain a kind of brand-new simultaneously
Experience, make operator, advertiser, enterprise and with can therefrom make a profit per family.
As shown in Figure 4, one embodiment of the invention proposes a kind of system inserting advertisement in IVVR flow process,
Including: the application server 402 being connected with video terminal 401 respectively and media server 403, wherein:
Video terminal 401, is connected with the calling AM access module 404 in video call center system, is used for leading to
Cross calling and access the IVVR business triggered on application server 402；
Application server 402, starts IVVR business for being accessed to trigger by video terminal 401 calling, please
Media server 403 is asked to set up the media channel between video terminal 401 and this media server 403,
And obtain IVVR video menu picture and video ads according to predetermined policy；
Media server 403, for IVVR video menu picture and video ads are synthesized and encode,
And the audio and video stream after coding is returned to video terminal 401 by media channel.
Embodiment of the present invention system relates to video call center system, when video terminal 401 is accessing video
During call center system, triggered by the calling AM access module in video call center system and be deployed in application
IVVR business on server 402.
Wherein, predetermined policy includes: logic flow set in advance, the attribute character of user, user
The information such as the key-press input of behavior characteristics and/or user.The behavior characteristics of user includes the historical behavior of user
Feature and in real time behavior characteristics, the wherein historical behavior in the attribute character of user and the behavior characteristics of user
The information such as feature inquire about acquisition from the background data base of application server.
The present embodiment carries out logical process according to predetermined policy to IVVR business, obtains IVVR video dish
Single-image and video ads, it specifically includes: application server 402 is according to logic flow set in advance
With the keying input information of user, it is calculated the video menu picture currently should play；Pass through user
Attribute character information such as (such as) age of user, sex, occupation, hobbies, user behavior special
Levy (such as historical behavior feature: the business function that user is commonly used, such as: inquiry telephone expenses；Or it is real
Time behavior characteristics: the duration stopped at certain video menu), and the business that IVVR menu is presently in
Functional category, by the selected video ads that will play of predetermined algorithm.Real-time behavior with user is special
As a example by levying, such as in the stay time of certain video menu more than 5 seconds, playing 1 advertisement is more also
Permissible.After selected good video menu picture and video ads, notice media server 403 is to video
Menu screen and video ads carry out synthesizing, encoding, and are sent to video terminal 401.
Video menu picture is closed according to predetermined layout's mode by media server 403 with video ads
Become a picture, then the video pictures after synthesis and audio frequency are encoded, and pass through media channel
Video and audio stream is play in real time to video terminal 401.
Wherein, predetermined layout's mode includes: divided by the on-screen display (osd) area of video terminal 401
If for for showing video menu picture and the stem portion in video ads region or some levels.
As shown in Fig. 2 a, Fig. 2 b and Fig. 2 c, it is three kinds of IVVR video menus and video ads space of a whole page cloth
Office's exemplary plot.Usually, can be many by the whole output screen viewing area cutting of video terminal 401
Individual part or many levels, such as: video menu viewing area, upper, occupies bigger space, video
Territory, advertising display under, occupy less space.IVVR stream is play in video menu viewing area
The main menu of journey, playing video advertisement picture in video ads viewing area, as shown in Figure 2 a.
And for example: video menu viewing area under, occupy bigger space, video ads viewing area exists
On, occupy less space.The main menu of IVVR flow process is play in video menu viewing area,
Playing video advertisement picture in video ads viewing area；As shown in Figure 2 b.
Or, viewing area is divided into two levels: basis display layer and advertisement display layer.Basis is aobvious
Show layer under, be used for playing IVVR main menu, advertisement display layer, upper, is used for playing video wide
Accuse.And advertisement display layer uses predetermined special video effect Processing Algorithm (such as: light with basis display layer
Enter to fade out, shutter etc.), the picture of design advertisement display layer disappears after playing the appointment time automatically, as
Shown in Fig. 2 c.
No matter use which kind of layout's mode above, be required for being allocated to video menu according to layout
The size in region and video ads region makes video menu material and video ads material.
As it is shown in figure 5, application server 402 includes: start module 4021, request module 4022 and meter
Calculate module 4023, wherein:
Start module 4021, start IVVR business for being accessed to trigger by video terminal 401 calling；
Request module 4022, for setting up video terminal 401 and these media to media server 403 request
Media channel between server 403；
Computing module 4023, is used for according to logic flow set in advance and the keying input information of user,
It is calculated the video menu picture currently will play；Attribute character according to user and/or the row of user
It is characterized and business function classification that IVVR menu is presently in, will broadcast by pre-defined algorithm is selected
The video ads put.
As shown in Figure 6, media server 403 includes: synthesis module 4031 and coding module 4032, its
In:
Synthesis module 4031, for by IVVR video menu picture and video ads according to the predetermined space of a whole page
Layout type synthesizes a picture；
Coding module 4032, for by the synthesis audio frequency of picture, coding video data；
Sending module 4033, for sending back the audio and video stream after coding in real time by media channel
Video terminal 401.
The embodiment of the present invention inserts the method and system of advertisement in IVVR flow process, video terminal user
During interacting with IVVR system, what media server can be real-time specifies application server
Video menu picture and video ads use layout's mode of specifying to play to user, do not affecting
On the premise of IVVR regular traffic flow process, both reached to publicize the purpose of corporate advertising, also allowed user simultaneously
Obtain a kind of brand-new experience, make operator, advertiser, enterprise and user therefrom to make a profit, thus
Improve the value-rising of IVVR technology.
The foregoing is only the preferred embodiments of the present invention, not thereby limit the scope of the claims of the present invention,
Every equivalent structure utilizing description of the invention and accompanying drawing content to be made or flow process conversion, or directly or
Connect and be used in other relevant technical field, be the most in like manner included in the scope of patent protection of the present invention.
Claims (8)
1. the method inserting advertisement in interactive voice and video response IVVR flow process, its feature
It is, including:
Application server is triggered by video terminal calling access, starts IVVR business, asks media services
The media channel between described video terminal and this media server set up by device；And obtain according to predetermined policy
IVVR video menu picture and video ads；Specifically include: application server is according to logic set in advance
Flow process and the keying input information of user, be calculated the video menu picture currently will play；According to
The business function class that the attribute character of user and/or the behavior characteristics of user and IVVR menu are presently in
Not, by the selected video ads that will play of pre-defined algorithm；
Described IVVR video menu picture and video ads are synthesized and encode by described media server,
And the audio and video stream after coding is returned to described video terminal by described media channel.
Method the most according to claim 1, it is characterised in that described media server is to described IVVR
Video menu picture and video ads synthesize and encode, and the audio frequency after coding, video flowing are passed through
Described media channel returns to described video terminal step and includes:
Described media server by described IVVR video menu picture and video ads according to the predetermined space of a whole page
Layout type synthesizes a picture；And by the synthesis audio frequency of picture, coding video data, will compile
Audio and video stream after Ma sends back video terminal in real time by described media channel.
Method the most according to claim 2, it is characterised in that described predetermined layout's mode
Including: the on-screen display (osd) area of described video terminal is divided into for show described video menu picture and
If the stem portion in video ads region or some levels.
Method the most according to claim 1, it is characterised in that the attribute character of described user and use
Historical behavior characteristic information in the behavior characteristics at family is inquired about from the background data base of described application server
Obtain.
5. the system inserting advertisement in IVVR flow process, it is characterised in that including: application service
Device and media server, wherein:
Described application server includes:
Start module, start IVVR business for being accessed to trigger by video terminal calling；
Request module, for setting up described video terminal and these media services to the request of described media server
Media channel between device；
Computing module, for according to logic flow set in advance and the keying input information of user, calculates
Obtain the video menu picture currently will play；Attribute character and/or the behavior of user according to user are special
Levy and business function classification that IVVR menu is presently in, will play by pre-defined algorithm is selected
Video ads；
Described media server, for synthesizing described IVVR video menu picture and video ads
And encode, and the audio and video stream after coding is returned to described video terminal by described media channel.
System the most according to claim 5, it is characterised in that described media server includes:
Synthesis module, for by described IVVR video menu picture and video ads according to the predetermined space of a whole page
Layout type synthesizes a picture；
Coding module, for by the synthesis audio frequency of picture, coding video data；
Sending module, for sending back the audio and video stream after coding in real time by described media channel
Video terminal.
System the most according to claim 6, it is characterised in that described predetermined layout's mode
Including: the on-screen display (osd) area of described video terminal is divided into for show described video menu picture and
If the stem portion in video ads region or some levels.
8. according to the system described in claim 5,6 or 7, it is characterised in that the attribute of described user
Historical behavior characteristic information in the behavior characteristics of feature and user is from the back-end data of described application server
In storehouse, inquiry obtains.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110145739.8A CN102811372B (en) | 2011-06-01 | 2011-06-01 | The method and system of advertisement are inserted in IVVR flow process |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110145739.8A CN102811372B (en) | 2011-06-01 | 2011-06-01 | The method and system of advertisement are inserted in IVVR flow process |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN102811372A CN102811372A (en) | 2012-12-05 |
| CN102811372B true CN102811372B (en) | 2016-12-21 |
Family
ID=47234929
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201110145739.8A Active CN102811372B (en) | 2011-06-01 | 2011-06-01 | The method and system of advertisement are inserted in IVVR flow process |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102811372B (en) |
Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105898446A (en) * | 2015-12-14 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement push method and device, video server and terminal equipment |
| CN105744312A (en) * | 2016-02-15 | 2016-07-06 | 曾友国 | Interactive product launching system and method |
| CN107888785A (en) * | 2017-12-26 | 2018-04-06 | 中兴通讯股份有限公司 | Realize the method, terminal and service end system of interactive voice and video response |
| CN110213525A (en) * | 2019-05-28 | 2019-09-06 | 南京南方电讯有限公司 | A kind of video customer service system and its working method |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20090075334A (en) * | 2008-01-04 | 2009-07-08 | 최중인 | The technology and method for interactive voice and video response platform and services on 3g cdma networks |
| KR101037765B1 (en) * | 2009-04-17 | 2011-05-27 | 주식회사 어니언텍 | The Method and System for outbound VRS via 3rd-Generation Network |
| CN101997994A (en) * | 2009-08-25 | 2011-03-30 | 北京合力金桥软件技术有限责任公司 | Interactive voice and video response (IVVR) system and method for improving automatic telephone service by video media technology |
-
2011
- 2011-06-01 CN CN201110145739.8A patent/CN102811372B/en active Active
Also Published As
| Publication number | Publication date |
|---|---|
| CN102811372A (en) | 2012-12-05 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN101690122B (en) | System and method for providing context based content | |
| US20070140176A1 (en) | Method for the transmission of additional information in a communication system exchange device, communication system and user station | |
| CN206226634U (en) | It is wireless to throw screen system in real time | |
| US20090042545A1 (en) | System and a method for unifying the social realities of the online internet and real world of the mobile phone | |
| US20030013439A1 (en) | Method for operating a cellular telecommunications network, and method for operating a personal cellular telecommunications device | |
| US20080270238A1 (en) | Measuring a location based advertising campaign | |
| TW201110745A (en) | Location based system to deliver targeted content messages to mobile devices | |
| CN102811372B (en) | The method and system of advertisement are inserted in IVVR flow process | |
| US20050129201A1 (en) | Method and system for offering free telecommunication services | |
| EP1652392A1 (en) | Method for providing multimedia message | |
| KR20130029768A (en) | Method for managing the provisioning of an interactive application, a related system and related server | |
| CN103226777A (en) | Interactive platform for paid advertisements | |
| KR101190062B1 (en) | Personal broadcast website system | |
| JP2002329116A (en) | Information display portable terminal system | |
| KR101253429B1 (en) | Apparatus and method for providing telephone call service via internet | |
| KR100841714B1 (en) | Push advertisement service method to use wireless terminal | |
| JP2001352403A (en) | Advertisement method and advertisement system utilizing mobile telephone | |
| CN106846056A (en) | Advertisement placement method, system, ad distribution and player method, terminal | |
| JP2003143588A (en) | Moving picture distribution center device, moving picture distribution system, mobile terminal, and moving picture distribution program | |
| KR20120010081A (en) | Personal broadcast website system | |
| WO2015047011A1 (en) | System and method for free text chat service using character-icon advertisement on convergent chat and advertisement service multi-platform | |
| KR101165414B1 (en) | System for providing advertisement service using call | |
| CN101827241A (en) | Production method for realizing interactive advertisements based on digital TV multimedia platform | |
| KR20100123605A (en) | Data communication advertisement service system and method to be specialized in free data communication charge accumulation of using advertisement program as an inseparable part of the content in mobile communication networks | |
| KR101426551B1 (en) | System and Method for Message Processing Linked with On Line Game Service |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant |