CN102801817B - Subscriber context-based pushing method and device - Google Patents
Subscriber context-based pushing method and device Download PDFInfo
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- CN102801817B CN102801817B CN201210330280.3A CN201210330280A CN102801817B CN 102801817 B CN102801817 B CN 102801817B CN 201210330280 A CN201210330280 A CN 201210330280A CN 102801817 B CN102801817 B CN 102801817B
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Abstract
The invention is suitable for the field of communication and provides a subscriber context-based pushing method and device. The subscriber context-based pushing method comprises the following steps that: a, an intelligent terminal acquires context situations of a subscriber and reports the context situations into a service support platform, wherein the context situations comprise a position, an online mode, a terminal type as well as gender, age and interest information of the subscriber; b, the service support platform acquires pushing information and then judges whether the subscriber defines a context event trigger pushing condition; c, if the subscriber defines the context event trigger pushing condition, the platform pushes prestored triggering information matched with the context event trigger pushing condition to an intelligent terminal held by the subscriber according to the context event trigger pushing condition defined by the subscriber; and d, if the subscriber does not define the context event trigger pushing condition, the platform pushes prestored comprehensively-pushed information matched with the stored subscriber context to all intelligent terminals. The subscriber context-based pushing method and device disclosed by the embodiment ensure that information pushed to the subscriber more accords with requirements and improve the subscriber experiences.
Description
Technical field
The invention belongs to the communications field, particularly relate to the method for pushing based on user's context and device.
Background technology
At present, the intelligent terminal such as mobile phone, panel computer has entered the life of broad masses, and this makes the application prospect towards the push technology of intelligent terminal also become more wide.
Existing propelling movement step is usually as follows: after the operating system of intelligent terminal implants terminal program, this intelligent terminal is kept regularly to be checked information time mark (or version number) of server end by the internet interface of 2G/3G or WIFI, when there being information updating, this intelligent terminal by client downloads server info, and points out user to check.Distinguish according to propelling movement scope, push technology can be divided into two classes: (1) model pushes, namely towards all user's advertisements, news information, system prompt etc.; (2) user oriented orientation pushes, and comprises mail, information reminding etc.Wherein, model pushes without the need to distinguish user identity, and direct pushed information is less demanding to server resource; And the directed response pushing often dependence system of users related news, therefore need to take more server resource.
Known based on above-mentioned analysis, the shortcoming that model pushes is: the demand not distinguishing user, therefore causes user to receive a lot of advertisement information useless to itself, in the course of time, user can can't bear it and disturb, and very likely makes user uninstall and pushes reception client, thus loses client's stream.And the directed shortcoming pushed is: need to take larger resource.Therefore, how allowing pushed information reach and meet user's needs accurately, and can save server resource, is that current model pushes the problem be comparatively concerned about.
Summary of the invention
Embodiments provide a kind of method for pushing based on user's context, be intended to solve existing method for pushing and cannot take into account the problem precisely pushing and effectively utilize server resource.
The embodiment of the present invention is achieved in that the method for pushing based on user's context, and described method comprises the steps:
The contextual situation of a, intelligent terminal timing acquisition user, comprises position, online pattern, terminal type, client gender, age, interest information etc., and reports service support platform;
After b, platform obtain pushed information, judge whether user defines context events and trigger pushing condition;
If c user defines context events and triggers pushing condition, platform triggers pushing condition according to user-defined described context events, is pushed to the trigger message that described context events triggers the pre-stored that pushing condition is mated the intelligent terminal that user holds;
If d user does not have defining context event to trigger pushing condition, the model of the pre-stored of mating with the user's context stored is pushed away the intelligent terminal that information pushing is held to user by platform;
Described trigger message, user's context and model push away information and comprise following at least one: physically hereafter, identity context, interest context and operation history context.
Another object of the embodiment of the present invention is to provide a kind of pusher based on user's context, and described device comprises:
Context acquiring unit, for the contextual situation of timing acquisition user, comprises position, online pattern, terminal type, client gender, age, interest information etc., and reports service support platform;
Trigger condition judging unit, after obtaining pushed information, judges whether user defines context events and trigger pushing condition for platform;
Trigger message push unit, during for defining context events triggering pushing condition user, then trigger pushing condition according to user-defined described context events, be pushed to the trigger message that described context events triggers the pre-stored that pushing condition is mated the intelligent terminal that user holds;
Model pushes away information pushing unit, when triggering pushing condition for not having defining context event user, then the model of the pre-stored of mating with the user's context stored is pushed away the intelligent terminal that information pushing is held to user;
Described trigger message, user's context and model push away information and comprise following at least one: physically hereafter, identity context, interest context and operation history context.
In embodiments of the present invention, because intelligent terminal can select different information pushing modes according to different judged results, and any one information pushing mode all can filter out some information before pushed information, effectively utilize on the basis of server resource in guarantee, make the information being pushed to user more meet its demand, improve the good experience of user.
Accompanying drawing explanation
Fig. 1 is the flow chart of a kind of method for pushing based on user's context that first embodiment of the invention provides;
Fig. 2 is the structure chart of a kind of pusher based on user's context that second embodiment of the invention provides;
Fig. 3 is the structure chart of the another kind that provides of second embodiment of the invention based on the pusher of user's context.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearly understand, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
In embodiments of the present invention, after intelligent terminal obtains pushed information, judge whether user defines context events and trigger pushing condition, and user define context events trigger pushing condition time, intelligent terminal is pushed to user by with the trigger message that described context events triggers the pre-stored that pushing condition is mated; When user does not have defining context event to trigger pushing condition, the model of the pre-stored of mating with the user's context stored is pushed away information pushing to user by intelligent terminal.
In order to technical solutions according to the invention are described, be described below by specific embodiment.
embodiment one:
Fig. 1 shows the flow chart of a kind of method for pushing based on user's context that first embodiment of the invention provides, in the present embodiment, user's context refers to the set comprising the relevant informations such as user's access location, special topic, age of user, occupation, hobby, and details are as follows:
Step S11, the contextual situation of intelligent terminal timing acquisition user, comprises position, online pattern, terminal type, client gender, age, interest information etc., and reports service support platform.
As a preferred embodiment, the step of described step S11 specifically comprises:
A1, the information content version number that real-time or timing acquisition user's context is corresponding; A2, judge obtain information content version number whether identical with the corresponding information content version number prestored, if different, forward A3 to, otherwise, forward A4 to; If A3 is different, judge whether user defines context events and trigger pushing condition; If A4 is identical, do not perform any action.In this step, when the pushed information that intelligent terminal obtains is new pushed information, judge whether user defines context events and trigger pushing condition, to select model to push away or to trigger the information pushing and obtain.
Step S12, after this service support platform obtains pushed information, judges whether user defines context events and trigger pushing condition.
In this step, after service support platform obtains a pushed information, judge whether user defines context events and trigger pushing condition, and this context events triggers pushing condition and includes but not limited to positional information, subscription information etc.Wherein, pushed information here comprises the information that pushes away for model and the information for triggering rear propelling movement.
Step S13, if user defines context events and triggers pushing condition, then trigger pushing condition according to user-defined described context events, be pushed to the trigger message that described context events triggers the pre-stored that pushing condition is mated the intelligent terminal that user holds.
In this step, if intelligent terminal judges that user has pre-defined context events and triggered pushing condition, then that from trigger message storehouse, selects pre-stored triggers with user-defined context events the trigger message that pushing condition mates and is pushed to user.Such as, supposing that user-defined context events triggers pushing condition is subscription information, then, after intelligent terminal obtains new pushed information, the user subscription information in the pushed information new by this is pushed to user.Owing to only to push to user and this user-defined context events triggers the information that pushing condition mates, therefore, it is possible to effectively utilize server resource.
Step S14, if user does not have defining context event to trigger pushing condition, then pushes away the intelligent terminal that information pushing is held to user by the model of the pre-stored of mating with the user's context stored.
In this step, trigger message, user's context and model push away information and comprise following at least one: physically hereafter, identity context, interest context and operation history context.If intelligent terminal judges that user does not have defining context event to trigger pushing condition, then pushing away information bank from model selects the model mated with user's context of pre-stored to push away information pushing to user, be specially: intelligent terminal calculates the similarity that model pushes away information context and user's context, and define a model and push away threshold value, when similarity be greater than model push away threshold value time, information model is just pushed away information pushing to user by this intelligent terminal, otherwise, do not perform push operation.Information is pushed away owing to having filtered part model, therefore make user receive the model more useful to self and push away information, such as, the relevant information such as educational training, knowledge point is accurately pushed for student, thus improve the good experience of user, reduce user and uninstall the risk pushing and receive client.
In embodiments of the present invention, after intelligent terminal obtains pushed information, judge whether user defines context events and trigger pushing condition, and user define context events trigger pushing condition time, intelligent terminal is pushed to user by with the trigger message that described context events triggers the pre-stored that pushing condition is mated; When user does not have defining context event to trigger pushing condition, the model of the pre-stored of mating with the user's context stored is pushed away information pushing to user by intelligent terminal.Because intelligent terminal can select different information pushing modes according to different judged results, and any one information pushing mode all can filter out some information before pushed information, effectively utilize on the basis of server resource in guarantee, make the information being pushed to user more meet its demand, improve the good experience of user.
As a preferred embodiment, described model pushes away information and also comprises timeliness context.The information pushed away due to model generally has certain ageing, and therefore in the present embodiment, whether Use Limitation context to push away information out of date if characterizing a model, if expired, then push away in information bank at model and abrogate.
As a preferred embodiment, before described step S12, comprise step further: catch the user's context changed.In this step, regularly or in real time catch the user's context changed, and store.
As a preferred embodiment, describedly trigger pushing condition according to user-defined described context events, specifically comprise with the step that the trigger message that described context events triggers the pre-stored that pushing condition is mated is pushed to the intelligent terminal that user holds: B1, judge whether the user's context changed belongs to user-defined context events and trigger pushing condition; B2, the user's context changed belong to user-defined context events trigger pushing condition time, calculate the matching degree of trigger message of the user's context after change and pre-stored, and the trigger message being greater than preset matching degree be pushed to user; B3, the user's context changed do not belong to user-defined context events trigger pushing condition time, do not push information to user.In this step, pre-set a matching degree, when the matching degree of the trigger message of the user's context changed and pre-stored is greater than the matching degree pre-set, the trigger message of this pre-stored is pushed to user, otherwise, trigger message can not be pushed to user.Such as, after customer location changes, push restaurant, station, museum information etc. that he pays close attention to, and the information pushed can give different priority according to the time.
As a preferred embodiment, above-mentioned steps occur physically hereafter, identity context, interest context, operation history context specifically comprise:
Describedly physically hereafter to comprise: the hardware configuration of customer position information, the network information, intelligent terminal, the model of intelligent terminal;
Described identity context comprises: the age of user, sex, educational background, education experience, specialty;
Described interest context comprises: the purchase intention of user, reading orientation, Eight Diagrams orientation;
Described operation history context comprises: the site information logged in, the keyword of search, the webpage time of staying.
embodiment two:
Fig. 2 shows the structure of a kind of pusher based on user's context that second embodiment of the invention provides, and for convenience of explanation, illustrate only the part relevant to the embodiment of the present invention.
This pusher based on user's context may be used for the various information processing terminals by wired or wireless network connection server, such as mobile phone, pocket computer (PocketPersonal Computer, PPC), palmtop PC, computer, notebook computer, personal digital assistant (Personal Digital Assistant, PDA) etc., can be run on the software unit in these terminals, the unit that hardware cell or software and hardware combine, also can be integrated in these terminals as independently suspension member or run in the application system of these terminals, wherein:
Context acquiring unit 21, for the contextual situation of timing acquisition user, comprises position, online pattern, terminal type, client gender, age, interest information, and reports service support platform.
Trigger condition judging unit 22, after obtaining pushed information, judges whether user defines context events and trigger pushing condition for platform.
The context events of the present embodiment triggers pushing condition and includes but not limited to positional information, subscription information etc.Wherein, pushed information here comprises the information that pushes away for model and the information for triggering rear propelling movement.
Trigger message push unit 23, during for defining context events triggering pushing condition user, then trigger pushing condition according to user-defined described context events, be pushed to the trigger message that described context events triggers the pre-stored that pushing condition is mated the intelligent terminal that user holds.
Model pushes away information pushing unit 24, when triggering pushing condition for not having defining context event user, then the model of the pre-stored of mating with the user's context stored is pushed away the intelligent terminal that information pushing is held to user.
In the present embodiment, trigger message, user's context and model push away information and comprise following at least one: physically hereafter, identity context, interest context and operation history context.Preferably, in the present embodiment, describedly physically hereafter to comprise: the hardware configuration of customer position information, the network information, intelligent terminal, the model of intelligent terminal; Described identity context comprises: the age of user, sex, educational background, education experience, specialty; Described interest context comprises: the purchase intention of user, reading orientation, Eight Diagrams orientation; Described operation history context comprises: the site information logged in, the keyword of search, the webpage time of staying.If intelligent terminal judges that user does not have defining context event to trigger pushing condition, then pushing away information bank from model selects the model mated with user's context of pre-stored to push away information pushing to user, be specially: intelligent terminal calculates the similarity that model pushes away information context and user's context, and define a model and push away threshold value, when similarity be greater than model push away threshold value time, information model is just pushed away information pushing to user by this intelligent terminal, otherwise, do not perform push operation.
Preferably, the model of the present embodiment pushes away information and also comprises timeliness context.The information pushed away due to model generally has certain ageing, and therefore in the present embodiment, whether Use Limitation context to push away information out of date if characterizing a model, if expired, then push away in information bank at model and abrogate.
In embodiments of the present invention, because intelligent terminal can select different information pushing modes according to different judged results, and any one information pushing mode all can filter out some information before pushed information, effectively utilize on the basis of server resource in guarantee, make the information being pushed to user more meet its demand, improve the good experience of user.
As a preferred embodiment, Fig. 3 shows another kind that second embodiment of the invention the provides structure based on the pusher of user's context, in figure 3, except comprising above-mentioned context acquiring unit 21, trigger condition judging unit 22, trigger message push unit 23, model push away except information pushing unit 24, and the described pusher based on user's context comprises:
User's context capturing unit 25, for catching the user's context changed.In the present embodiment, regularly or in real time catch the user's context changed, and store.
As a preferred embodiment, described trigger message push unit 23 specifically comprises: user's context determined property module 231, trigger message sending module 232, trigger message cache module 233.
User's context determined property module 231, for judging whether the user's context changed belongs to user-defined context events and trigger pushing condition.Trigger message sending module 232, during for belonging to user-defined context events triggering pushing condition at the user's context changed, calculate the matching degree of the trigger message of the user's context after change and pre-stored, and the trigger message being greater than preset matching degree is pushed to user.Trigger message cache module 233, during for not belonging to user-defined context events triggering pushing condition at the user's context changed, does not push information to user.
As a preferred embodiment, described context acquiring unit 21 specifically comprises:
Information version number judge module 211, for real-time or that timing acquisition user's context is corresponding information content version number.Lastest imformation processing module 212, whether identical with the corresponding information content version number prestored for judging the information content version number obtained, and when difference, judge whether user defines context events and trigger pushing condition.
In embodiments of the present invention, after intelligent terminal obtains pushed information, judge whether user defines context events and trigger pushing condition, and user define context events trigger pushing condition time, intelligent terminal is pushed to user by with the trigger message that described context events triggers the pre-stored that pushing condition is mated; When user does not have defining context event to trigger pushing condition, the model of the pre-stored of mating with the user's context stored is pushed away information pushing to user by intelligent terminal.Because intelligent terminal can select different information pushing modes according to different judged results, and any one information pushing mode all can filter out some information before pushed information, effectively utilize on the basis of server resource in guarantee, make the information being pushed to user more meet its demand, improve the good experience of user.
One of ordinary skill in the art will appreciate that, realize above-described embodiment to have been come by the hardware that program command is relevant based on the process of the method for pushing of user's context, described program can be stored in readable storage medium storing program for executing, and this program performs the corresponding step in said method when performing.Described storage medium can enter: ROM/RAM, magnetic disc, CD etc.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, all any amendments done within the spirit and principles in the present invention, equivalent replacement and improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. based on a method for pushing for user's context, it is characterized in that, described method comprises the steps:
The contextual situation of a, intelligent terminal timing acquisition user, comprises position, online pattern, terminal type, client gender, age, interest information, and reports service support platform;
The step of described step a specifically comprises:
The information content version number real-time or timing acquisition user's context is corresponding;
Judge that whether the information content version number obtained is identical with the corresponding information content version number prestored, and when difference, judge whether user defines context events and trigger pushing condition;
After b, platform obtain pushed information, judge whether user defines context events and trigger pushing condition;
If c user defines context events and triggers pushing condition, platform triggers pushing condition according to user-defined described context events, is pushed to the trigger message that described context events triggers the pre-stored that pushing condition is mated the intelligent terminal that user holds;
If d user does not have defining context event to trigger pushing condition, the model of the pre-stored of mating with the user's context stored is pushed away the intelligent terminal that information pushing is held to user by platform;
Described trigger message, user's context and model push away information and comprise following at least one: physically hereafter, identity context, interest context and operation history context.
2. the method for claim 1, is characterized in that, described model pushes away information and also comprises timeliness context.
3. the method for claim 1, is characterized in that, before described step b, comprises step further:
Catch the user's context changed.
4. method as claimed in claim 3, it is characterized in that, described step b specifically comprises:
Judge whether the user's context changed belongs to user-defined context events and trigger pushing condition, if so, calculate the matching degree of the trigger message of the user's context after change and pre-stored, and the trigger message being greater than preset matching degree is pushed to user; Otherwise, do not push information to user.
5. the method as described in any one of Claims 1-4, is characterized in that,
Describedly physically hereafter to comprise: the hardware configuration of customer position information, the network information, intelligent terminal, the model of intelligent terminal;
Described identity context comprises: the age of user, sex, educational background, education experience, specialty;
Described interest context comprises: the purchase intention of user, reading orientation, Eight Diagrams orientation;
Described operation history context comprises: the site information logged in, the keyword of search, the webpage time of staying.
6. based on a pusher for user's context, it is characterized in that, described device comprises:
Context acquiring unit, for the contextual situation of timing acquisition user, comprises position, online pattern, terminal type, client gender, age, interest information, and reports service support platform;
Described context acquiring unit specifically comprises:
Information version number judge module, for real-time or that timing acquisition user's context is corresponding information content version number;
Lastest imformation processing module, whether identical with the corresponding information content version number prestored for judging the information content version number obtained, and when difference, judge whether user defines context events and trigger pushing condition;
Trigger condition judging unit, after obtaining pushed information, judges whether user defines context events and trigger pushing condition for platform;
Trigger message push unit, during for defining context events triggering pushing condition user, then trigger pushing condition according to user-defined described context events, be pushed to the trigger message that described context events triggers the pre-stored that pushing condition is mated the intelligent terminal that user holds;
Model pushes away information pushing unit, when triggering pushing condition for not having defining context event user, then the model of the pre-stored of mating with the user's context stored is pushed away the intelligent terminal that information pushing is held to user;
Described trigger message, user's context and model push away information and comprise following at least one: physically hereafter, identity context, interest context and operation history context.
7. device as claimed in claim 6, it is characterized in that, described device comprises:
User's context capturing unit, for catching the user's context changed.
8. device as claimed in claim 7, it is characterized in that, described trigger message push unit specifically comprises:
User's context determined property module, for judging whether the user's context changed belongs to user-defined context events and trigger pushing condition;
Trigger message sending module, during for belonging to user-defined context events triggering pushing condition at the user's context changed, calculate the matching degree of the trigger message of the user's context after change and pre-stored, and the trigger message being greater than preset matching degree is pushed to user;
Trigger message cache module, during for not belonging to user-defined context events triggering pushing condition at the user's context changed, does not push information to user.
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| CN201210330280.3A CN102801817B (en) | 2012-09-07 | 2012-09-07 | Subscriber context-based pushing method and device |
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Families Citing this family (12)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104184780B (en) * | 2013-05-27 | 2019-01-29 | 腾讯科技（深圳）有限公司 | A kind of method for pushing and system of business |
| CN103279908A (en) * | 2013-05-31 | 2013-09-04 | 北京爱心家园育英技术服务中心 | Data pushing method for educational information system |
| CN104572688A (en) * | 2013-10-17 | 2015-04-29 | 腾讯科技（深圳）有限公司 | Information push method and device |
| CN103955359A (en) * | 2014-03-25 | 2014-07-30 | 西安乾易企业管理咨询有限公司 | Automatic pushing method for mobile terminal application and information and system thereof |
| CN104202429A (en) * | 2014-09-25 | 2014-12-10 | 携程计算机技术（上海）有限公司 | Message pushing method and system |
| CN104679861B (en) * | 2015-03-01 | 2018-05-22 | 浙江理工大学 | One kind is based on event driven customer relationship matching method |
| CN105068869A (en) * | 2015-09-29 | 2015-11-18 | 北京网诺星云科技有限公司 | Method and device for pushing information in mobile terminal |
| CN106598749A (en) * | 2015-10-19 | 2017-04-26 | 五八同城信息技术有限公司 | Dynamic condition-based local user waking method and apparatus |
| CN105653714A (en) * | 2015-12-31 | 2016-06-08 | 西安航天动力研究所 | Knowledge pushing method based on intelligent capturing |
| CN106899488B (en) * | 2016-07-22 | 2020-09-15 | 阿里巴巴集团控股有限公司 | Application message pushing method and device |
| CN107798066A (en) * | 2017-09-25 | 2018-03-13 | 北京小度信息科技有限公司 | A kind of search term method for pushing, device and terminal |
| CN108874906B (en) * | 2018-05-25 | 2021-05-28 | 维沃移动通信有限公司 | Information recommendation method and terminal |
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| CN101026802B (en) * | 2007-03-16 | 2012-10-17 | 华为技术有限公司 | Information push method and device |
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| CN101334792A (en) * | 2008-07-10 | 2008-12-31 | 中国科学院计算技术研究所 | Personalized service recommendation system and method |
| CN102647476A (en) * | 2012-04-20 | 2012-08-22 | 北京慧创新盈科技有限公司 | Wireless internet information pushing method and device |
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