CN102695086B - The content delivery method of interactive network protocol TV and device - Google Patents

The content delivery method of interactive network protocol TV and device Download PDF

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CN102695086B
CN102695086B CN201210180057.5A CN201210180057A CN102695086B CN 102695086 B CN102695086 B CN 102695086B CN 201210180057 A CN201210180057 A CN 201210180057A CN 102695086 B CN102695086 B CN 102695086B
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content
user
timesharing
feature
information
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CN102695086A (en
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苏宁军
杨志雄
张旭
何勇
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HANGZHOU YAOZHI TECHNOLOGY CO LTD
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HANGZHOU YAOZHI TECHNOLOGY CO LTD
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Abstract

The invention discloses a kind of content delivery method and device of interactive network protocol TV, be included in method that homepage carries out pushing, the method for carrying out real time propelling movement in content playing process and content play start or at the end of method that matching content is pushed and related device.The present invention significantly can promote the accuracy that interactive network protocol TV content pushes, and promotes Consumer's Experience, and can promote the response real-time of supplying system, greatly reduces the action that user frequently searched for, searched content.

Description

The content delivery method of interactive network protocol TV and device
Technical field
The present invention relates to network protocol television technical field, particularly relate to a kind of content delivery method and device of interactive network protocol TV.
Background technology
IPTV and interactive network protocol TV, be that one utilizes broadband cable net, integrate the multiple technologies such as the Internet, multimedia, communication; The technology of the multiple interactive services comprising Digital Television is provided to domestic consumer.It can adapt to the trend of current network develop rapidly well, fully effectively utilizes Internet resources.The major advantage of IPTV shows: user can have the degree of freedom very widely to select the video content that on wideband IP network, each website provides, and realizes the substantive interaction of media provider and media consumer's.
Personalized push refers to by intelligently pushing algorithm, utilizes and pushes automotive engine system on suitable scene, suitable opportunity, in an appropriate manner for user provides the suitable content of applicable users ' individualized requirement and interest.But traditional personalized push algorithmic technique can run into some problems, if traditional propelling movement algorithm is based on unique user behavioural analysis when being applied to the propelling movement of IPTV; And the object of action of IPTV is in units of family, it is often multiple individual behavior.The content that traditional propelling movement algorithm a pushes type often, what to push as ecommerce is exactly commodity, and the behavioural characteristic that user shows on different commodity there is no significant difference.But the content that IPTV pushes is polytype, has film, has TV play; Even if be all television content, variety content, feature film, competitive sports etc., or Latest Online with previous TV play, and the behavior that user shows all has notable difference.
Summary of the invention
The object of the invention is to the content delivery method and the device that propose a kind of interactive network protocol TV, significantly can promote the accuracy that IPTV pushes, promote Consumer's Experience, and the response real-time of supplying system can be promoted.
For reaching this object, the present invention by the following technical solutions:
A content delivery method for interactive network protocol TV, comprises the following steps:
A, collection User action log data, carry out the identification of timesharing feature, set up the behavior correlation between content;
B, the propelling movement of timesharing characteristic matching is carried out to the user possessing timesharing feature;
C, gather and do not possess the UAD of timesharing feature user, carry out population characteristic identification;
D, foundation user group feature are carried out population characteristic coupling and are pushed;
E, collection content playlist data, extract the key message that content is play;
F, to content play key message mate with timesharing feature and/or population characteristic, by coupling after content playlist push;
G, gather key content information and show time information first;
If the information of show time first of the current play content of H is early than current time in system information, according to the behavior correlation between content, push the content possessing behavior correlation with described current play content;
If the information of show time first of the current play content of I is later than or equals current time in system information, according to the matching degree between described key content information Computed-torque control, generating content list of matches pushes.
A content delivery method for interactive network protocol TV, comprises the following steps:
A, collection User action log data, carry out the identification of timesharing feature;
B, the propelling movement of timesharing characteristic matching is carried out to the user possessing timesharing feature;
C, gather and do not possess the UAD of timesharing feature user, carry out population characteristic identification;
D, foundation user group feature are carried out population characteristic coupling and are pushed.
A content delivery method for interactive network protocol TV, comprises the following steps:
A, collection User action log data, carry out the identification of timesharing feature;
B, gather and do not possess the UAD of timesharing feature user, carry out population characteristic identification;
C, collection content playlist data, extract the key message that content is play;
D, to content play key message mate with timesharing feature and/or population characteristic, by coupling after content playlist push.
A content delivery method for interactive network protocol TV, comprises the following steps:
A, collection User action log data, set up the behavior correlation between content;
B, gather key content information and show time information first;
If the information of show time first of the current play content of C is early than current time in system information, according to the behavior correlation between content, push the content possessing behavior correlation with described current play content;
If the information of show time first of the current play content of D is later than or equals current time in system information, according to the matching degree between described key content information Computed-torque control, generating content list of matches pushes.
The identification of described timesharing feature, comprise the time span of watching each classification content according to User action log data statistics user each time period in one day, obtain at the longest preference classification of each time period viewing time, add up the registration of the preference classification of every day same time period again, when described registration is greater than predetermined threshold value, using the ID of described user, time period and the preference classification timesharing feature as user.
Described population characteristic identification, comprises and puts the user with identical preference classification under a colony according to UAD, using the ID of described user and the preference classification population characteristic as user.
The key message that described content is play, comprises from described content playlist data by reproduction time, content classification and title that word segmentation processing is extracted.
Behavior correlation between described content, refers to by the access to content record in User action log data, the correlation set up between the adjacent content of user successively access.
Described collection key content information, the information labels of comprise by the text participle to content name, content introduction, identify high frequency words, set up keywords database, extract content name and content introduction makes content information structuring; Again by the included angle cosine algorithm of text vector, calculate the matching degree between content.
A kind of content pusher of interactive network protocol TV, comprise timesharing feature identification module, timesharing characteristic matching module, population characteristic identification module, population characteristic matching module, in real time broadcast information extraction module, in real time broadcast information matching module, content information acquisition module, behavior matching module and content matching module, wherein
Timesharing feature identification module, for gathering User action log data, carrying out the identification of timesharing feature, setting up the behavior correlation between content;
Timesharing characteristic matching module, for carrying out the propelling movement of timesharing characteristic matching to the user possessing timesharing feature;
Population characteristic identification module, for gathering the UAD not possessing timesharing feature user, carries out population characteristic identification;
Population characteristic matching module, pushes for carrying out population characteristic coupling according to user group's feature;
Real-time broadcast information extraction module, for gathering content playlist data, extracts the key message that content is play;
Real-time broadcast information matching module, mates with timesharing feature and/or population characteristic for the key message play content, is pushed by the content playlist after coupling;
Content information acquisition module, for gathering key content information and show time information first;
Behavior matching module, during for the information of show time first of current play content early than current time in system information, according to the behavior correlation between content, pushes the content possessing behavior correlation with described current play content;
Content matching module, the information of show time first for current play content is later than or equals current time in system information, and according to the matching degree between described key content information Computed-torque control, generating content list of matches pushes.
A content pusher for interactive network protocol TV, comprises timesharing feature identification module, timesharing characteristic matching module, population characteristic identification module, population characteristic matching module, wherein,
Timesharing feature identification module, for gathering User action log data, carries out the identification of timesharing feature;
Timesharing characteristic matching module, for carrying out the propelling movement of timesharing characteristic matching to the user possessing timesharing feature;
Population characteristic identification module, for gathering the UAD not possessing timesharing feature user, carries out population characteristic identification;
Population characteristic matching module, pushes for carrying out population characteristic coupling according to user group's feature.
A content pusher for interactive network protocol TV, comprises timesharing feature identification module, population characteristic identification module, real-time broadcast information extraction module, real-time broadcast information matching module, wherein,
Timesharing feature identification module, for gathering User action log data, carries out the identification of timesharing feature;
Population characteristic identification module, for gathering the UAD not possessing timesharing feature user, carries out population characteristic identification;
Real-time broadcast information extraction module, for gathering content playlist data, extracts the key message that content is play;
Real-time broadcast information matching module, mates with timesharing feature and/or population characteristic for the key message play content, is pushed by the content playlist after coupling.
A content pusher for interactive network protocol TV, comprises timesharing feature identification module, content information acquisition module, behavior matching module, content matching module, wherein,
Timesharing feature identification module, for gathering User action log data, sets up the behavior correlation between content;
Content information acquisition module, for gathering key content information and show time information first;
Behavior matching module, during for the information of show time first of current play content early than current time in system information, according to the behavior correlation between content, pushes the content possessing behavior correlation with described current play content;
Content matching module, the information of show time first for current play content is later than or equals current time in system information, and according to the matching degree between described key content information Computed-torque control, generating content list of matches pushes.
Described timesharing feature identification module, the time span of each classification content is watched each time period in one day according to User action log data statistics user, obtain at the longest preference classification of each time period viewing time, add up the registration of the preference classification of every day same time period again, when described registration is greater than predetermined threshold value, using the ID of described user, time period and the preference classification timesharing feature as user.
Described population characteristic identification module, puts the user with identical preference classification under a colony according to UAD, using the ID of described user and the preference classification population characteristic as user.
The key message that described content is play, comprises from described content playlist data by reproduction time, content classification and title that word segmentation processing is extracted.
Behavior correlation between described content, refers to by the access to content record in User action log data, the correlation set up between the adjacent content of user successively access.
Described content information acquisition module, by the text participle to content name, content introduction, identifies high frequency words, sets up keywords database, extracts that the information labels of content name and content introduction makes content information structuring; Again by the included angle cosine algorithm of text vector, calculate the matching degree between content.
Adopt technical scheme of the present invention, significantly can promote the accuracy that IPTV pushes, promote Consumer's Experience, and the response real-time of supplying system can be promoted, greatly reduce the action that user frequently searched for, searched content.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the content delivery method of the interactive network protocol TV that the specific embodiment of the invention 1 provides.
Fig. 2 is the structural representation of the content pusher of the interactive network protocol TV that the specific embodiment of the invention 1 provides.
Fig. 3 is the schematic flow sheet of the content delivery method of the interactive network protocol TV that the specific embodiment of the invention 2 provides.
Fig. 4 is the structural representation of the content pusher of the interactive network protocol TV that the specific embodiment of the invention 2 provides.
Fig. 5 is the schematic flow sheet of the content delivery method of the interactive network protocol TV that the specific embodiment of the invention 3 provides.
Fig. 6 is the structural representation of the content pusher of the interactive network protocol TV that the specific embodiment of the invention 3 provides.
Embodiment
Technical scheme of the present invention is further illustrated by embodiment below in conjunction with accompanying drawing.
Fig. 1 is the schematic flow sheet of the content delivery method of the interactive network protocol TV that the specific embodiment of the invention 1 provides.The method pushes for the content of interactive network protocol TV homepage, and as shown in Figure 1, the method comprises the following steps:
Step S101, gathers User action log data, carries out the identification of timesharing feature.
User behavior data is imported algorithm data-base, and IPTV system can gather User action log data, as the data such as content, access times, access time section, access time length of user's history access.These data can help us to carry out deep analysis to user.
The identification of described timesharing feature, comprise the time span of watching each classification content according to User action log data statistics user each time period in one day, obtain at the longest preference classification of each time period viewing time, add up the registration of the preference classification of every day same time period again, when described registration is greater than predetermined threshold value, using the ID of described user, time period and the preference classification timesharing feature as user.
Such as, we will be divided into this 5 class value such as 5:30-17:30 on working day, 17:30-20:00,20:00-22:30,22:30-5:30, festivals or holidays the time period, add up each user watches each classification TV time span in each time period respectively, obtain, at the longest classification of each time period viewing time, being called the preference classification of this period.If the preference classification of every day same time period has great registration, such as registration >=70%, namely have in one month 30 days 21 days identical at the content classification of same period preference, then claim this user to have timesharing feature.
Step S102, carries out the propelling movement of timesharing characteristic matching to the user possessing timesharing feature.For the user having time-sharing characteristic, we identify this user at the interested content classification of section and content keyword sometime with " user ID; time period; preference classification/keyword ", when IPTV homepage pushes, can push to user the what be new that preference classification or preference keyword match in the corresponding time period.
Step S103, gathers the UAD not possessing timesharing feature user, carries out population characteristic identification.
For the user not having timesharing preference, the algorithm based on colony's preference is needed to carry out the propelling movement of homepage content.UAD is imported algorithm data-base, and user can fill in some personal information, as sex, age, inhabitation address etc. when buying IPTV service.These information datas can help us to segment customer group.
Based on UAD and User action log data, we can segment user.Due to the behavioral data gathered above, what often reflect is the viewing behavior of one family.Therefore, based on the segmentation of above data to user, be actually the subscriber segmentation in units of family.Certainly, also may comprise some families here and only have a user member.First, we are by the field discretization of subscriber segmentation foundation, and described field comprises:
Sex: man, female;
Age gets age bracket: less than 25 years old, 26-35,36-45,46-55,56-65, over-65s;
Address: as long as granularity Xi Dao community;
Preference classification: the category name of getting access time the longest three class contents;
Average every day view content hourage: round numbers;
Average every month view content number of days.
Subscriber segmentation just can be become different colonies by the combination based on the value of above field data.To each segmentation colony, we can identify the interest preference characteristic of this segmentation colony with " customer group ID, preference classification/keyword ", i.e. described population characteristic.
Step S104, carries out population characteristic coupling according to user group's feature and pushes.We think that the user falling same segmentation colony has identical population characteristic, just content more for the current concern of other user in the same group can be pushed to intragroup user.
Accordingly, the specific embodiment of the invention 1 provides a kind of content pusher of interactive network protocol TV, and as shown in Figure 2, this device comprises timesharing feature identification module 201, timesharing characteristic matching module 202, population characteristic identification module 203, population characteristic matching module 204, wherein
Timesharing feature identification module 201, for gathering User action log data, carries out the identification of timesharing feature;
Timesharing characteristic matching module 202, for carrying out the propelling movement of timesharing characteristic matching to the user possessing timesharing feature;
Population characteristic identification module 203, for gathering the UAD not possessing timesharing feature user, carries out population characteristic identification;
Population characteristic matching module 204, pushes for carrying out population characteristic coupling according to user group's feature.
Described timesharing feature identification module 201, the time span of each classification content is watched each time period in one day according to User action log data statistics user, obtain at the longest preference classification of each time period viewing time, add up the registration of the preference classification of every day same time period again, when described registration is greater than predetermined threshold value, using the ID of described user, time period and the preference classification timesharing feature as user.
Described population characteristic identification module 203, puts the user with identical preference classification under a colony according to UAD, using the ID of described user and the preference classification population characteristic as user.
Fig. 3 is the schematic flow sheet of the content delivery method of the interactive network protocol TV that the specific embodiment of the invention 2 provides.The method is used for the real time propelling movement in interactive network protocol TV content playing process, and main realization to be play or subsequent time period is about to the real time propelling movement of the content play current.User is when watching Current Content; often can switching channels repeatedly; object is to find oneself most interested content in the current content playing; content real time propelling movement can filter out the interested content of user's most probable according to user time-sharing feature or population characteristic and is pushed to user from the current full content playing, and deducts user's switching channels trouble of searching repeatedly.As shown in Figure 3, the method comprises the following steps:
Step S301 is identical with step S101 in embodiment 1.
Step S302 is identical with step S103 in embodiment 1.
Step S303, gathers content playlist data, extracts the key message that content is play.
Content playlist text Real-time Collection imports into, directly can gather acquisition by text mode, do not need to load into database, to shorten the document backup processing time to the current contents list play and plan to play.Contents list comprises: television channel, reproduction time, play content classification, content name etc.When concrete actual enforcement, because the playing plan of television content generally can be worked out in advance, the television content playlist on a same day of transmission therefore also can be gathered every day.
To the content playlist text of input, directly carry out real-time word segmentation processing, extract the key message that content is play, comprise from described content playlist data by reproduction time, content classification and title that word segmentation processing is extracted.
Step S304, mates with timesharing feature and/or population characteristic the key message that content is play, and is pushed by the content playlist after coupling.
By with current time, and the classification/keyword of the current content play mates, and can filter out match with user time-sharing feature or population characteristic current and to play or subsequent period is about to the full content play.
In the playing process of Current Content, that shows above coupling is currently playing or contents list that subsequent period is about to play conforms to user time-sharing feature or population characteristic most, facilitate the interested television content of user's quick position, need not manually repeatedly select between each channel.
Accordingly, the specific embodiment of the invention 2 provides a kind of content pusher of interactive network protocol TV, as shown in Figure 4, this device comprises timesharing feature identification module 401, population characteristic identification module 402, real-time broadcast information extraction module 403, real-time broadcast information matching module 404, wherein
Timesharing feature identification module 401 is identical with the timesharing feature identification module 201 in embodiment 1.
Population characteristic identification module 402 is identical with the population characteristic identification module 202 in embodiment 1.
Real-time broadcast information extraction module 403, for gathering content playlist data, extracts the key message that content is play;
Real-time broadcast information matching module 404, mates with timesharing feature and/or population characteristic for the key message play content, is pushed by the content playlist after coupling.
The key message that described content is play, comprises from described content playlist data by reproduction time, content classification and title that word segmentation processing is extracted.
Fig. 5 is the schematic flow sheet of the content delivery method of the interactive network protocol TV that the specific embodiment of the invention 3 provides.The content introduction page that the method is used for interactive network protocol TV or the termination page playing a content carry out content propelling movement, mate similar content at content introduction page push with Current Content, help the more how interested similar content of user's discovery; At the end page, push other user and finishing watching other content of also having seen before and after this content, help user to continue to obtain interested content easily and watch, thus go again to find without backtrack menu.As shown in Figure 5, the method comprises the following steps:
Step S501, gathers User action log data, sets up the behavior correlation between content.Behavior correlation between described content, refers to by the access to content record in User action log data, the correlation set up between the adjacent content of user successively access.
The behavior correlation between content is set up by the behavior relation in user's Visitor Logs.The algorithm of conventional collaborative filtering obtains the behavior correlation between content.Such as, multiple user (reaching the user of certain predetermined quantity) also have viewed B content have viewed before and after A content, then think to have behavior correlation between A, B content.
Step S502, collection key content information and first show time information.Described collection key content information, the information labels of comprise by the text participle to content name, content introduction, identify high frequency words, set up keywords database, extract content name and content introduction makes content information structuring; Again by the included angle cosine algorithm of text vector, calculate the matching degree between content.
Step S503, if the information of show time first of current play content is early than current time in system information, according to the behavior correlation between content, pushes the content possessing behavior correlation with described current play content.As behavior correlation as described in having between A, B content, like this after user finishes watching A content, then B content can be pushed to it.
Step S504, if the information of show time first of current play content is later than or equals current time in system information, according to the matching degree between described key content information Computed-torque control, generating content list of matches pushes.Utilize information field and the information labels of the content parsed in step S502, by text similarity comparison algorithm, the included angle cosine algorithm of conventional is text vector, can calculate other the content similar to each content matching, and can matching degree between Computed-torque control.We sort from high to low by matching degree, are mated similar contents list most, carry out content matching propelling movement.
Accordingly, the specific embodiment of the invention 3 provides a kind of content pusher of interactive network protocol TV, as shown in Figure 6, this device comprises timesharing feature identification module 601, content information acquisition module 602, behavior matching module 603 and content matching module 604, wherein
Timesharing feature identification module 601, for gathering User action log data, sets up the behavior correlation between content;
Content information acquisition module 602, for gathering key content information and show time information first;
Behavior matching module 603, during for the information of show time first of current play content early than current time in system information, according to the behavior correlation between content, pushes the content possessing behavior correlation with described current play content;
Content matching module 604, the information of show time first for current play content is later than or equals current time in system information, and according to the matching degree between described key content information Computed-torque control, generating content list of matches pushes.
Behavior correlation between described content, refers to by the access to content record in User action log data, the correlation set up between the adjacent content of user successively access.
Described content information acquisition module 602, by the text participle to content name, content introduction, identifies high frequency words, sets up keywords database, extracts that the information labels of content name and content introduction makes content information structuring; Again by the angle of text vector, cosine-algorithm, calculates the matching degree between content.
It should be noted that in addition, the content delivery method of the interactive network protocol TV that above three kinds of embodiments provide, can jointly be applied among consolidated network protocol Television systems, namely can carry out content propelling movement in the page starting in the homepage of this network protocol television system, in the process play of content and in play content or terminates, this system possess simultaneously real time content push function in homepage push function, content playing process and content play beginning or at the end of matching content push function.Accordingly, the pusher running this interactive network protocol Television systems also possesses the functional module realizing above-mentioned three kinds of method for pushing simultaneously.
Adopt technical scheme of the present invention, significantly can promote the accuracy that IPTV pushes, promote Consumer's Experience, and the response real-time of supplying system can be promoted, greatly reduce the action that user frequently searched for, searched content.
The above; be only the present invention's preferably embodiment, but protection scope of the present invention is not limited thereto, any people being familiar with this technology is in the technical scope disclosed by the present invention; the change that can expect easily or replacement, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.

Claims (9)

1. a content delivery method for interactive network protocol TV, is characterized in that, comprises the following steps:
When the content for interactive network protocol TV homepage pushes,
A, collection User action log data, carry out the identification of timesharing feature, set up the behavior correlation between content; Behavior correlation between described content, refers to by the access to content record in User action log data, the correlation set up between the adjacent content of user successively access;
B, the propelling movement of timesharing characteristic matching is carried out to the user possessing timesharing feature;
C, gather and do not possess the UAD of timesharing feature user, carry out population characteristic identification;
D, foundation user group feature are carried out population characteristic coupling and are pushed;
When for real time propelling movement in interactive network protocol TV content playing process,
E, collection content playlist data, extract the key message that content is play;
F, to content play key message mate with timesharing feature and/or population characteristic, by coupling after content playlist push;
When carrying out content for the content introduction page of interactive network protocol TV or the termination page that plays a content and pushing,
G, gather key content information and show time information first;
If the information of show time first of the current play content of H is early than current time in system information, according to the behavior correlation between content, push the content possessing behavior correlation with described current play content;
If the information of show time first of the current play content of I is later than or equals current time in system information, according to the matching degree between described key content information Computed-torque control, generating content list of matches pushes.
2. a content delivery method for interactive network protocol TV, is characterized in that, comprises the following steps:
A, collection User action log data, carry out the identification of timesharing feature;
B, the propelling movement of timesharing characteristic matching is carried out to the user possessing timesharing feature;
C, gather and do not possess the UAD of timesharing feature user, carry out population characteristic identification;
D, foundation user group feature are carried out population characteristic coupling and are pushed;
Wherein, the identification of described timesharing feature, comprise the time span of watching each classification content according to User action log data statistics user each time period in one day, obtain at the longest preference classification of each time period viewing time, add up the registration of the preference classification of every day same time period again, when described registration is greater than predetermined threshold value, using the ID of described user, time period and the preference classification timesharing feature as user.
3. a content delivery method for interactive network protocol TV, is characterized in that, comprises the following steps:
A, collection User action log data, carry out the identification of timesharing feature;
B, gather and do not possess the UAD of timesharing feature user, carry out population characteristic identification;
C, collection content playlist data, extract the key message that content is play;
D, to content play key message mate with timesharing feature and/or population characteristic, by coupling after content playlist push.
4. a content delivery method for interactive network protocol TV, is characterized in that, comprises the following steps:
A, collection User action log data, set up the behavior correlation between content; Behavior correlation between described content, refers to by the access to content record in User action log data, the correlation set up between the adjacent content of user successively access;
B, gather key content information and show time information first;
If the information of show time first of the current play content of C is early than current time in system information, according to the behavior correlation between content, push the content possessing behavior correlation with described current play content;
If the information of show time first of the current play content of D is later than or equals current time in system information, according to the matching degree between described key content information Computed-torque control, generating content list of matches pushes.
5. the content delivery method of the interactive network protocol TV according to claim 1 or 3, it is characterized in that, the identification of described timesharing feature, comprise the time span of watching each classification content according to User action log data statistics user each time period in one day, obtain at the longest preference classification of each time period viewing time, add up the registration of the preference classification of every day same time period again, when described registration is greater than predetermined threshold value, using the ID of described user, time period and the preference classification timesharing feature as user.
6. the content delivery method of interactive network protocol TV according to claim 5, it is characterized in that, described population characteristic identification, comprise and put the user with identical preference classification under a colony according to UAD, using the ID of described user and the preference classification population characteristic as user.
7. the content delivery method of the interactive network protocol TV according to claim 1 or 3, it is characterized in that, the key message that described content is play, comprises from described content playlist data by reproduction time, content classification and title that word segmentation processing is extracted.
8. the content delivery method of the interactive network protocol TV according to claim 1 or 4, it is characterized in that, described collection key content information, the information labels of comprise by the text participle to content name, content introduction, identify high frequency words, set up keywords database, extract content name and content introduction makes content information structuring; Again by the included angle cosine algorithm of text vector, calculate the matching degree between content.
9. the content pusher of an interactive network protocol TV, it is characterized in that, comprise timesharing feature identification module, timesharing characteristic matching module, population characteristic identification module, population characteristic matching module, in real time broadcast information extraction module, in real time broadcast information matching module, content information acquisition module, behavior matching module and content matching module, wherein
When the content for interactive network protocol TV homepage pushes,
Timesharing feature identification module, for gathering User action log data, carrying out the identification of timesharing feature, setting up the behavior correlation between content; Behavior correlation between described content, refers to by the access to content record in User action log data, the correlation set up between the adjacent content of user successively access;
Timesharing characteristic matching module, for carrying out the propelling movement of timesharing characteristic matching to the user possessing timesharing feature;
Population characteristic identification module, for gathering the UAD not possessing timesharing feature user, carries out population characteristic identification;
Population characteristic matching module, pushes for carrying out population characteristic coupling according to user group's feature;
When for real time propelling movement in interactive network protocol TV content playing process,
Real-time broadcast information extraction module, for gathering content playlist data, extracts the key message that content is play;
Real-time broadcast information matching module, mates with timesharing feature and/or population characteristic for the key message play content, is pushed by the content playlist after coupling;
When carrying out content for the content introduction page of interactive network protocol TV or the termination page that plays a content and pushing,
Content information acquisition module, for gathering key content information and show time information first;
Behavior matching module, during for the information of show time first of current play content early than current time in system information, according to the behavior correlation between content, pushes the content possessing behavior correlation with described current play content;
Content matching module, the information of show time first for current play content is later than or equals current time in system information, and according to the matching degree between described key content information Computed-torque control, generating content list of matches pushes.
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