CN103023923B - A kind of method transmitting information and device - Google Patents
A kind of method transmitting information and device Download PDFInfo
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- CN103023923B CN103023923B CN201210581841.7A CN201210581841A CN103023923B CN 103023923 B CN103023923 B CN 103023923B CN 201210581841 A CN201210581841 A CN 201210581841A CN 103023923 B CN103023923 B CN 103023923B
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Abstract
The invention discloses a kind of method transmitting information, be used for client push information more accurately. Described method includes: server obtains the video information of client; Server is according to the video information obtained, it is determined that the play history of client; The extension information that server retrieval is relevant to play history; Server push extension information is to client. The invention also discloses the device for realizing described method.
Description
Technical field
The present invention relates to computer and Internet technical field, particularly relate to a kind of method transmitting information and device.
Background technology
With the development of Internet technology and popularizing of internet, applications, the various services carried out around the Internet are also in constantly development and innovation. All trades and professions are while utilizing Internet technology, the Internet era of also just having welcome one. Owing to the Internet is in the excellent performance of transmission message context, media industry relies on Internet technology to obtain significant progress, and the technology of various transmission information continues to bring out, and penetrates into each invention of modern society, and still has huge development space.
Technology for a kind of pushed information, the technology of a kind of pushed information can be passed through server and intercept the video image information in video playback client, and server pushes the network information relevant to image information according to the video image information obtained to the user of player client; Or server obtains the program video information play in a television set by the Internet, server pushes the relevent information of program according to program video information by the Internet to television set. But, in this Internet technology, the information that server can obtain is relatively limited, it is difficult to understand the information of terminal unit and the demand of user all sidedly. The image information being additionally, since server acquisition is limited, and the information of server push also tends to be confined in the content of image information expression. Therefore, these relevent information of server push, for the user's request of client, remain inaccurate.
Summary of the invention
The embodiment of the present invention provides a kind of method transmitting information, is used for client push information more accurately.
A kind of method transmitting information, comprises the following steps: server obtains the video information of client; Server is according to the video information obtained, it is determined that the play history of client; The extension information that server retrieval is relevant to play history; Server push extension information is to client. Server can retrieve extension information according to the play history of client, and the extension information so retrieved is more accurate, and server transport is just more accurate to the letter of client.
Preferably, the extension information that server retrieval is relevant to play history, comprise the following steps: server, according to play history, utilizes built-in algorithms to draw the personal characteristics of client; The play history of server foundation client and personal characteristics, retrieve extension information. Such server analyzes personal characteristics according to play history, and the extension information that server retrieves according to personal characteristics is more accurate.
Preferably, server obtains the client identification of client;Server obtains the metadata of client according to client identification; The extension information that server retrieval is relevant to play history, comprises the following steps: the extension information that server retrieval is relevant to the metadata of client and play history. Server retrieves relevant extension information according to metadata with play history, so enriches search condition, and the information retrieved is just more rich, more accurate.
Preferably, server obtains the client identification of client; Server obtains the metadata of client according to client identification; Server is according to the video information obtained, it is determined that after the play history of client, described method is further comprising the steps of: server, according to metadata and/or play history, utilizes built-in algorithms to determine the personal characteristics of client; The extension information that server retrieval is relevant to play history, comprises the following steps: the extension information that server retrieval is relevant to the play history of client and personal characteristics; Or, the extension information that server retrieval is relevant to the play history of client, metadata and personal characteristics. So, server by utilizing metadata and/or play history, it is determined that the personal characteristics of client, has been increased by the condition of server retrieval extension information, and the extension information retrieved according to play history and personal characteristics is just more accurate; The server retrieval extension information relevant to play history, metadata and personal characteristics, such server just can the extension information that obtains of comprehensive many-sided factor, extend information just more accurate.
Preferably, server push extension information, to client, comprises the following steps: extension information, according to condition set in advance, is ranked up by server, it is thus achieved that the extension information after sequence; The extension information sorting forward in extension information after sequence is preferentially pushed to client by server. Server is according to condition set in advance, it is preferable that push the extension information that sequence is forward, it is achieved that the mode of the multiple propelling movement extension information of server, the extension information making propelling movement is more accurate.
A kind of server transmitting information, including:
Receive unit, for obtaining the video information of client;
Analytic unit, for according to video information, it is determined that the play history of described client;
Retrieval unit, for retrieving the extension information relevant to play history;
Push unit, for extending information to client push.
In described server, also include: feature unit, for according to play history, utilizing built-in algorithms to draw the personal characteristics of client; The play history of retrieval unit foundation client and personal characteristics, retrieve extension information.
In described server, also include: information unit, for obtaining the metadata of client according to client identification; Receive unit and obtain the client identification of client; Information unit obtains the metadata of client according to client identification; The extension information that retrieval unit retrieval is relevant to the metadata of client and play history.
In described server, receive unit and obtain the client identification of client; Information unit obtains the metadata of client according to client identification; Feature unit, according to metadata and/or play history, utilizes built-in algorithms to determine the personal characteristics of client; The extension information that retrieval unit retrieval is relevant to the play history of client and personal characteristics; Or, the extension information that retrieval unit retrieval is relevant to the play history of client, metadata and personal characteristics.
In described server, also include: sequencing unit, for according to condition set in advance, extension information being ranked up, it is thus achieved that the extension information after sequence;The extension information sorting forward in extension information after sequence is preferentially pushed to client by push unit.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from description, or understand by implementing the present invention. The purpose of the present invention and other advantages can be realized by structure specifically noted in the description write, claims and accompanying drawing and be obtained.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, is used for together with embodiments of the present invention explaining the present invention, is not intended that limitation of the present invention. In the accompanying drawings:
Fig. 1 be in the embodiment of the present invention server to the method flow diagram of client push information;
Fig. 2 is the method flow diagram that in the embodiment of the present invention, the personal characteristics of server foundation client extends information to the client push of user;
Fig. 3 A is that in the embodiment of the present invention, server extends the method flow diagram of information according to metadata and the play history of client to client push;
Fig. 3 B is that in the embodiment of the present invention, server extends the method flow diagram of information according to the metadata of client, play history and personal characteristics to client push;
Fig. 4 is the method flow diagram of client transmissions information in the embodiment of the present invention;
Fig. 5 is the first device structure chart of server in the embodiment of the present invention;
Fig. 6 is the second structure drawing of device of server in the embodiment of the present invention;
Fig. 7 is the structure drawing of device of client in the embodiment of the present invention.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that preferred embodiment described herein is merely to illustrate and explains the present invention, is not intended to limit the present invention.
In the present embodiment, server is according to the video information obtaining client, it is achieved extend information to client push.
Referring to Fig. 1, server is as follows to the method for client push information:
Step 101: server obtains the video information of client.
Step 102: server is according to the video information obtained, it is determined that the play history of client.
Preferably, play history includes: client terminal playing is looked program category, program channel, video type, reproduction time length and plays period etc. Video information can be the snapshot picture of video.
Snapshot picture is mated by server with the station symbol prestored, and determines channel information by the station symbol that the match is successful. And, snapshot picture is mated by server with the program video prestored, and determines programm name by the program video that the match is successful, and determines program category by the corresponding relation of the programm name preset and program category.
Server can store the snapshot picture of the video obtained in certain time, and determine the moment obtaining each snapshot picture in certain time, by the difference between the moment and the moment of last snapshot picture that calculate first snapshot picture of the same video of acquisition, server just can determine the reproduction time length of video described in client terminal playing according to described difference. Meanwhile, server is according to the moment obtaining snapshot picture, it is possible to determine the broadcasting moment of the video that snapshot picture described in client terminal playing is corresponding. The broadcasting moment refers to that a video begins at the webserver corresponding during client terminal playing temporal moment.
Step 103: the extension information that server retrieval is relevant to play history.
Step 104: server push extension information is to client.
It is above the method that server extends information to client push. Server can also extend information according to the personal characteristics of client to the client push of user, and embodiment is presented herein below.
Referring to Fig. 2, the method that server extends information according to the personal characteristics of client to the client push of user is as follows:
Step 201: server obtains the video information of client.
Concrete, video information includes the information such as image information and audio-frequency information.
Step 202: server is according to the video information obtained, it is determined that the play history of client.
Step 203: server, according to play history, utilizes built-in algorithms to draw the personal characteristics of client.
Concrete, built-in algorithms is:
1) data prediction: filter out playing duration video frequency program below given threshold value, for remaining program, a series of label is stamped for it, as " the good sound of XX " can stamp " select-elite ", " singing ", (corresponding relation can by manual maintenance for the programme content respective labels such as welcome guest's name, obtain also by information extraction technology), " XX television station ", " evening Friday " etc. are from program EPG (ElectronicProgramGuide, electric program menu) label, " Chaoyang District Beijing " etc. are from the label of the positional information of client device, and " more than 1 hour (viewing duration) " etc. is from the label of viewing behavior.
2) model training: for each client personal characteristics interested (such as age range, sex), obtain a series of sample (i.e. the value of above-mentioned personal characteristics), and pass through regression analysis technique, such as logistic regression skill (logisticregression), finds out the dependency relation between aforementioned label and these features.
3) individual forecasting: for the client of unknown personal characteristics, based on forecast model obtained in the previous step, and the play history program sequence of this client, draw the personal characteristics of this client.
Preferably, the personal characteristics of client includes: the age of client user, sex, occupation, region, hobby and family structure composition, etc.
Preferably, server show that the method for the personal characteristics of client is: server is according to play history, utilizing built-in algorithms, by various types of videometers being revealed the user of preference, classifying according to concepts such as age, sex, occupation, region, hobbies; Meanwhile, corresponding television set or home computer, it is possible to by the age of user, sex, further determine that the family structure composition of user.
Step 204: the play history of server foundation client and personal characteristics, retrieves extension information.
Preferably, extension information includes the news information of video, relevant topic information, interactive event information, preferential action message and advertising message etc.
Step 205: server push extension information is to client.
Concrete, client includes the equipment such as mobile phone, removable computer, television set and desktop computer.
Step 206: client shows extension information to user.
In above example, server is according to the personal characteristics of client, retrieves extension information. Server can also extend information according to the metadata of client and play history to client push.
Referring to Fig. 3 A, the method that in the embodiment of the present invention, server extends information according to metadata and the play history of client to client push is as follows:
Step 301: server obtains client identification and the video information of client.
Step 302: server obtains the metadata of client according to client identification.
Concrete, the metadata of client includes: the positional information of the type of client, the parameter of client and client.
The type of client, for instance the brand of client, model; The parameter of client, for instance the information such as the function of client, hardware configuration and client operator; The positional information of client, for instance server can by the IP address of client, it is determined that the positional information of client, or server determines the positional information of client by the data in client identification.
Step 303: server is according to the video information obtained, it is determined that the play history of client.
Wherein, step 302 and step 303 can be synchronously performed.
Step 304: the extension information that server retrieval is relevant to the metadata of client and play history.
Step 305: extension information, according to condition set in advance, is ranked up by server, it is thus achieved that the extension information after sequence.
Concrete, condition set in advance at least includes one of following condition: the matching degree of the video information of extension information and client; The matching degree of the play history of extension information and client; The matching degree of the metadata of extension information and client; The matching degree of the personal characteristics of extension information and client; The positional distance of extension information and client; Popular degree of extension information etc.
Step 306: the extension information sorting forward in the extension information after sequence is preferentially pushed to client by server.
Step 307: client shows extension information to user.
The following is server and extend the embodiment of information according to the metadata of client, play history and personal characteristics to client push.
Referring to Fig. 3 B, the method that in the embodiment of the present invention, server extends information according to the metadata of client, play history and personal characteristics to client push is as follows:
Step 311: server obtains client identification and the video information of client.
Step 312: server obtains the metadata of client according to client identification.
Step 313: server is according to the video information obtained, it is determined that the play history of client.
Wherein, step 312 and step 313 can be synchronously performed.
Step 314: server, according to metadata and play history, utilizes built-in algorithms to determine the personal characteristics of client.
Step 315: the extension information that server retrieval is relevant to the play history of client and personal characteristics.
Step 316: extension information, according to condition set in advance, is ranked up by server, it is thus achieved that the extension information after sequence.
Concrete, condition set in advance at least includes one of following condition: the matching degree of the video information of extension information and client; The matching degree of the play history of extension information and client; The matching degree of the metadata of extension information and client; The matching degree of the personal characteristics of extension information and client; The positional distance of extension information and client; Popular degree of extension information etc.
Step 317: the extension information sorting forward in the extension information after sequence is preferentially pushed to client by server.
Step 318: client shows extension information to user.
The method that the present embodiment is server extends information according to the metadata of client and play history and personal characteristics to client push. In above example, server can also be foundation according to the play history of client, metadata and personal characteristics three, retrieves the extension information relevant to the play history of client, metadata and personal characteristics.
The following examples are the methods of client transmissions information.
Referring to Fig. 4, the method for client transmissions information is as follows:
Step 401: client sends video information to server.
Step 402: client receives the extension information of server push.
Step 403: client shows extension information to user.
The method being above client and server transport information, the structure being presented herein below in the present embodiment server.
Referring to Fig. 5, in the present embodiment, server includes:
Receive unit 501, for obtaining the video information of client.
Analytic unit 502, for according to the video information obtained, it is determined that the play history of client.
Retrieval unit 503, for retrieving the extension information relevant to play history.
Push unit 504, is used for pushing extension information to client. Push unit 504, the extension information being additionally operable to sort forward in the extension information after by sequence is preferentially pushed to client.
Receive unit 501, be additionally operable to obtain the client mark of client; Retrieval unit 503, for retrieving the extension information relevant to play history and metadata.
Retrieval unit 503, is additionally operable to the extension information that retrieval is relevant to play history and personal characteristics; Or, retrieval unit 503, it is also possible to for retrieving the extension information relevant to play history, metadata and personal characteristics.
Referring to Fig. 6, in the present embodiment, server also includes: information unit 505, feature unit 506, sequencing unit 507.
After reception unit 501 obtains client identification and/or the video information of client, information unit 505 obtains the metadata of client according to client identification. Analytic unit 502 is according to the video information obtained, it is determined that the play history of client.
After information unit 505 obtains metadata, feature unit 506, according to metadata and/or the play history of client, utilize built-in algorithms to draw the personal characteristics of client.
After the extension information that retrieval unit 503 retrieval is relevant to play history and personal characteristics, extension information, according to condition set in advance, is ranked up by sequencing unit 507, it is thus achieved that the extension information after sequence.
The following is the structure of client in the present embodiment.
Referring to Fig. 7, in the present embodiment, client includes:
Transmitting element 701, is used for sending video information and/or client identification to server.
Receive unit 702, for receiving the extension information of server push.
Display unit 703, for showing extension information to user.
The embodiment of the present invention is with the play history of client for foundation, and retrieval extension information is also pushed to client, it is achieved that the information pushing more accurately to client; The personal characteristics of the client drawn by play history, and the metadata of client, also make server push give the information of client more accurate; Extension information is ranked up by server, optimizes extension information further, makes extension information more meet the demand of client user.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program. Therefore, the present invention can adopt the form of complete hardware embodiment, complete software implementation or the embodiment in conjunction with software and hardware aspect. And, the present invention can adopt the form at one or more upper computer programs implemented of computer-usable storage medium (including but not limited to disk memory and optical memory etc.) wherein including computer usable program code.
The present invention is that flow chart and/or block diagram with reference to method according to embodiments of the present invention, equipment (system) and computer program describe. It should be understood that can by the combination of the flow process in each flow process in computer program instructions flowchart and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame. These computer program instructions can be provided to produce a machine to the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device so that the instruction performed by the processor of computer or other programmable data processing device is produced for realizing the device of function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions may be alternatively stored in and can guide in the computer-readable memory that computer or other programmable data processing device work in a specific way, the instruction making to be stored in this computer-readable memory produces to include the manufacture of command device, and this command device realizes the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices provides for realizing the step of function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame.
Obviously, the present invention can be carried out various change and modification without deviating from the spirit and scope of the present invention by those skilled in the art. So, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (4)
1. the method transmitting information, it is characterised in that comprise the following steps:
Server obtains the video information of client;
Server is according to the video information obtained, it is determined that the play history of described client;
Server obtains the client identification of client;
Server obtains the metadata of client according to client identification, and wherein, the metadata of described client includes: the positional information of the type of client, the parameter of client and client;
The extension information that server retrieval is relevant to play history, including:
The extension information that server retrieval is relevant to the metadata of client and play history;
Or
The extension information that server retrieval is relevant to play history, comprises the following steps:
Server, according to play history, utilizes built-in algorithms to draw the personal characteristics of client; The play history of server foundation client and personal characteristics, retrieve extension information;
Or
The extension information that server retrieval is relevant to play history, comprises the following steps:
Server, according to metadata and/or play history, utilizes built-in algorithms to determine the personal characteristics of client;
The extension information that server retrieval is relevant to the play history of client and personal characteristics; Or,
The extension information that server retrieval is relevant to the play history of client, metadata and personal characteristics;
Server push extension information is to client.
2. the method for claim 1, it is characterised in that server push extension information, to client, comprises the following steps:
Extension information, according to condition set in advance, is ranked up by server, it is thus achieved that the extension information after sequence;
The extension information sorting forward in extension information after sequence is preferentially pushed to client by server.
3. transmit a server for information, including:
Receive unit, for obtaining the video information of client;
Analytic unit, for according to video information, it is determined that the play history of described client;
Receive unit, be additionally operable to obtain the client identification of client;
Information unit, for obtaining the metadata of client according to client identification, wherein, the metadata of described client includes: the positional information of the type of client, the parameter of client and client;
Retrieval unit, for retrieving the extension information relevant to play history, retrieval unit, is additionally operable to the extension information that retrieval is relevant to the metadata of client and play history;
Or
Feature unit, for according to play history, utilizing built-in algorithms to draw the personal characteristics of client;
The play history of retrieval unit foundation client and personal characteristics, retrieve extension information;
Or
Described server also includes: feature unit, according to metadata and/or play history, utilizes built-in algorithms to determine the personal characteristics of client;
The extension information that retrieval unit retrieval is relevant to the play history of client and personal characteristics; Or, the extension information that retrieval unit retrieval is relevant to the play history of client, metadata and personal characteristics;
Push unit, for extending information to client push.
4. server as claimed in claim 3, it is characterised in that also include: sequencing unit, for according to condition set in advance, being ranked up extension information, it is thus achieved that the extension information after sequence;
The extension information sorting forward in extension information after sequence is preferentially pushed to client by push unit.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201210581841.7A CN103023923B (en) | 2012-12-27 | 2012-12-27 | A kind of method transmitting information and device |
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| CN201210581841.7A CN103023923B (en) | 2012-12-27 | 2012-12-27 | A kind of method transmitting information and device |
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| CN103023923A CN103023923A (en) | 2013-04-03 |
| CN103023923B true CN103023923B (en) | 2016-06-08 |
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| CN201210581841.7A Active CN103023923B (en) | 2012-12-27 | 2012-12-27 | A kind of method transmitting information and device |
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Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103763626B (en) * | 2013-12-19 | 2017-11-21 | 华为软件技术有限公司 | A kind of information-pushing method, equipment and system |
| CN104090906B (en) * | 2014-05-28 | 2016-03-09 | 腾讯科技（深圳）有限公司 | Multimedia method for pushing and multimedia pusher |
| CN106339654A (en) * | 2015-07-06 | 2017-01-18 | 无锡天脉聚源传媒科技有限公司 | Semi-automatic character identification method and device |
| CN108134947A (en) * | 2017-12-25 | 2018-06-08 | 横琴国际知识产权交易中心有限公司 | A kind of video intercepting method and device |
| CN108388584A (en) * | 2018-01-26 | 2018-08-10 | 北京览科技有限公司 | A kind of method and apparatus for information recommendation |
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| CN102833596A (en) * | 2012-09-20 | 2012-12-19 | 北京十分科技有限公司 | Information transmitting method and device |
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| KR100443673B1 (en) * | 2000-07-13 | 2004-08-09 | 엘지전자 주식회사 | Multimedia Service System Based On User History |
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| CN102395050A (en) * | 2011-10-25 | 2012-03-28 | 冠捷显示科技（厦门）有限公司 | Method and system for realizing intelligent program list function on television |
| CN102695086A (en) * | 2012-05-30 | 2012-09-26 | 杭州遥指科技有限公司 | Content pushing methods and device for interactive network protocol television |
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