CN101938629A - TV real-time shopping method - Google Patents
TV real-time shopping method Download PDFInfo
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- CN101938629A CN101938629A CN2009101084130A CN200910108413A CN101938629A CN 101938629 A CN101938629 A CN 101938629A CN 2009101084130 A CN2009101084130 A CN 2009101084130A CN 200910108413 A CN200910108413 A CN 200910108413A CN 101938629 A CN101938629 A CN 101938629A
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Abstract
The invention provides a TV real-time shopping method comprising the following steps of: a. receiving a purchase instruction of a TV subscriber by a TV end; b. analyzing the purchase instruction and acknowledging products to be purchased by the subscriber; and c. judging legitimacy of the purchase instruction and completing order confirmation if the purchase instruction is legitimate. The TV real-time shopping method can determine the purchase intention of the subscriber by using EPG (Electronic Program Guide) information analysis or product codes and acknowledge the purchase demands of the subscriber in real time. In addition, the range of purchase objects is enlarged to cover every advertising product. The invention has the advantages of rapidity and convenience.
Description
Technical field
The present invention relates to the TV shopping field, relate in particular to a kind of method of carrying out real-time shopping by television set.
Background technology
TV shopping has become a kind of common production marketing form, it is by directly, sales mode is experienced for the televiewer provides easily shopping fast, then, existing TV shopping still boosts consumption by special shopping program, the televiewer can only passively accept the advertising message in the TV shopping program, and by phone purchase commodity, single like this sales mode can not satisfy the demands of consumers gradually, and the way of promotion repeatedly in the TV shopping program even can cause televiewer's dislike.On the other hand, some consumer can be when watching regular price-line advertising (amateurish TV shopping program), produce the demand of buying advertised product, and offering the televiewer, these common advertisements well do not buy approach, spectators can only go to supermarket or market to seek specially and buy these products, do not accomplish real real-time.
Therefore, providing a kind of can belong to necessary to the method for consumer's real-time shopping when watching TV in fact.
Summary of the invention
The purpose of this invention is to provide a kind of TV and implement purchase method, be intended to solve single, the real-time defective inadequately of TV shopping pattern in the prior art.
The method of TV real-time shopping provided by the invention may further comprise the steps:
Step a, the TV termination is received the purchase instruction of TV user;
Step b analyzes and buys instruction and know the product that the user need buy;
Step c judges the legitimacy of buying instruction, if it is legal to buy instruction, then finishes acknowledgement of orders.
More specifically, described step b further may further comprise the steps:
Step b11, TV end obtain the user and send the time point of buying instruction;
Step b12 according to the EPG information of TV, analyzes to buy and instructs transmitting time to put pairing product information.
More specifically, in described TV EPG information, write down the broadcast period of each advertisement.
More specifically, in described EPG information, write down the reproduction time section that the advertisement of real-time purchase need be provided to the user accurately.
More specifically, described step b further may further comprise the steps:
Step b21 requires the user to import the production code member of advertised product correspondence;
Step b22 finds the product of user's needs in database according to the numbering of product.
More specifically, in described step b12, it fails to match as fruit product, then carries out following steps:
Step b121 requires the user to import the production code member of advertised product correspondence;
Step b122 finds the product of user's needs in database according to the numbering of product.
More specifically, described production code member is displayed on the tv display screen when the corresponding advertisement of product is play.
More specifically, in described step c, judge the legitimacy of buying instruction by the payment cipher of user's input.
More specifically, in described step c, finish acknowledgement of orders and require the user to confirm whether purchase information is correct before.
More specifically, described TV is IPTV, and it connects background server by network.
The method of TV real-time shopping provided by the invention is determined user's purchase intention by EPG information analysis or production code member, can know user's purchasing demand in real time, and purchase object expands each advertised product to, has quick and easy advantage.
Description of drawings
Fig. 1 is the flow chart of the television set real-time shopping method that relates to of preferred embodiment of the present invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
Preferred embodiment of the present invention utilizes IPTV (IPTV) to finish, IPTV is an IPTV, it is a kind of broadband cabled television network that utilizes, integrate multiple technologies such as the Internet, multimedia, communication, the TV tech of the multiple interactive services that comprises Digital Television is provided to the domestic consumer.Present stage, the user can have dual mode to enjoy the IPTV service at home: (1) computer; (2) network machine top box+general television set.Before introducing specific embodiments of the invention, at first introduce EPG (electronic program guides) system of Digital Television.The EPG system is as the gate system of IPTV business, mainly finishes and the parsing of user's interface, user command and mutual and the result sent back to the user, for end user's consumption provides guide, and makes the user finally enjoy the IPTV service.The EPG system can provide high-quality user experience service to the user, promptly can respond each generic operation fast; Provide easy mode of operation to the user in addition, be fit to all kinds of crowds and operate.The most direct application of EPG is to provide TV guide and guide to the televiewer, and the televiewer can be known the TV programme arrangement of a following week (even longer time) from the information of EPG.
Shown in Fig. 1, the flow process of the preferred embodiment of TV real-time shopping method provided by the invention is as follows:
Suppose that the user is watching the IPTV TV, this moment, the user was to certain product advertising very interesting (for example washing powder advertisement), and press and buy button and (be arranged on remote controller or the television set control panel, the special transmission bought instruction), in step 10, after television set receives this purchase instruction, (just television set receives the time point of buying remote control command to obtain the time point that this purchase instruction sends immediately, the time error that instruction transmits can be ignored, for example 9: 55: 31), then in step 11 according to EPG information, analyze to buy the instruction transmitting time and put pairing product information (this product is exactly that the user wants the product bought under the normal condition), promptly, searching the advertisement of being play in 31 seconds in 55 minutes in EPG at 9 o'clock is corresponding any product, in the present embodiment, among the EPG detailed record the broadcast period of each advertisement, especially need to provide the advertisement of real-time purchase to the user, its reproduction time section is recorded among the EPG accurately, promptly can search and match corresponding product rapidly by background server.Whether the match is successful to judge product then in step 12, unsuccessful as the fruit product coupling, for example user's mistake is by buying button, perhaps when pressing the purchase button, advertisement has finished and has entered into TV play to play (perhaps entering into the advertisement that other do not provide real-time purchase service), just not success of product coupling so, execution in step 120, it fails to match for the prompting consumer products, require the user that production code member (advertised product that provides real-time purchase to serve in the present embodiment has unique numbering and is presented on the tv display screen when advertisement is play in background data base) is provided, the user imports after the production code member in step 121, return execution in step 12 once more, judge whether the product coupling is successful.The match is successful as fruit product, then execution in step 13, the product information of correspondence is shown to (for example certain brand washing powder) on the television screen, after the user confirms that this product information is the product that oneself needs, in step 14, select corresponding option (as the quantity of product by the user, specification, color etc.), in step 15, import payment cipher by the user then, then in step 16, IPTV sends to specified server with the sequence information that receives and the user profile of binding, in step 17, the legitimacy that server is checked this information by customer data base (is whether checking user has registered so real-time purchase service, whether payment cipher mates, or the like), and the result fed back to IPTV, in step 18, IPTV shows the purchase result, after confirming by the user is final, finishes order in step 19.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, for example, though the foregoing description is to judge by EPG earlier to buy instruction transmitting time point, require the user to import production code member again if it fails to match, but according to spirit of the present invention, also can directly require the user to import production code member, such mode is more accurate, certainly, consider that the duration of part advertisement is very short, the user often has little time to remember numbering, can catch televiewer's purchasing demand of moment at the right time with the EPG judgment mode, therefore marrow of the present invention is by buying instruction fast, real-time know the product that the user need buy.All any modifications of being done within the spirit and principles in the present invention, be equal to and replace and improvement etc., all should be included within the protection range of claim of the present invention.
Claims (10)
1. the method for a TV real-time shopping is characterized in that may further comprise the steps:
Step a, the TV termination is received the purchase instruction of TV user;
Step b analyzes and buys instruction and know the product that the user need buy;
Step c judges the legitimacy of buying instruction, if it is legal to buy instruction, then finishes acknowledgement of orders.
2. the method for TV real-time shopping according to claim 1 is characterized in that, described step b further may further comprise the steps:
Step b11, TV end obtain the user and send the time point of buying instruction;
Step b12 according to the EPG information of TV, analyzes to buy and instructs transmitting time to put pairing product information.
3. the method for TV real-time shopping according to claim 2 is characterized in that, has write down the broadcast period of each advertisement in described TV EPG information.
4. the method for TV real-time shopping according to claim 2 is characterized in that, has write down the reproduction time section that the advertisement of real-time purchase need be provided to the user in described EPG information accurately.
5. the method for TV real-time shopping according to claim 1 is characterized in that, described step b further may further comprise the steps:
Step b21 requires the user to import the production code member of advertised product correspondence;
Step b22 finds the product of user's needs in database according to the numbering of product.
6. the method for TV real-time shopping according to claim 2 is characterized in that, in described step b12, it fails to match as fruit product, then carries out following steps:
Step b121 requires the user to import the production code member of advertised product correspondence;
Step b122 finds the product of user's needs in database according to the numbering of product.
7. according to the method for claim 5 or 6 described TV real-time shopping, it is characterized in that described production code member is displayed on the tv display screen when the corresponding advertisement of product is play.
8. the method for TV real-time shopping according to claim 1 is characterized in that, in described step c, judges the legitimacy of buying instruction by the payment cipher of user's input.
9. the method for TV real-time shopping according to claim 1 is characterized in that, in described step c, finishes acknowledgement of orders and requires the user to confirm whether purchase information is correct before.
10. the method for TV real-time shopping according to claim 1 is characterized in that, described TV is IPTV, and it connects background server by network.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009101084130A CN101938629A (en) | 2009-06-30 | 2009-06-30 | TV real-time shopping method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2009101084130A CN101938629A (en) | 2009-06-30 | 2009-06-30 | TV real-time shopping method |
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| CN101938629A true CN101938629A (en) | 2011-01-05 |
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Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012146089A1 (en) * | 2011-04-28 | 2012-11-01 | 中兴通讯股份有限公司 | Advertisement shopping method, client and system |
| CN103096140A (en) * | 2013-01-28 | 2013-05-08 | 山东浪潮齐鲁软件产业股份有限公司 | Method for achieving tobacco industry ordering at digital television terminal |
| CN103106597A (en) * | 2011-11-11 | 2013-05-15 | 索尼公司 | Interactive advertisement |
| CN103440593A (en) * | 2013-08-22 | 2013-12-11 | 中山大学深圳研究院 | Shopping method based on cloud television |
| CN103796077A (en) * | 2014-03-12 | 2014-05-14 | 北京京东尚科信息技术有限公司 | Method, device and system for realizing on-line shopping |
| CN103916712A (en) * | 2014-03-24 | 2014-07-09 | 亿赞普(北京)科技有限公司 | Data processing method and device based on television set and interactive device of television set |
| CN104217506A (en) * | 2014-08-20 | 2014-12-17 | 王美金 | Liquid crystal display bank cipherer based on contactless card device |
| CN104936026A (en) * | 2015-06-30 | 2015-09-23 | 小米科技有限责任公司 | Information pushing method and device |
| CN105208415A (en) * | 2014-06-23 | 2015-12-30 | 中兴通讯股份有限公司 | Advertisement playing method, advertisement playing service device and advertisement playing system based on interactive network television |
| CN106303736A (en) * | 2015-05-15 | 2017-01-04 | 中兴通讯股份有限公司 | Value-added service implementation method based on IPTV and IPTV system |
| WO2019014840A1 (en) * | 2017-07-18 | 2019-01-24 | 深圳市智晟达科技有限公司 | Method for doing shopping by means of television, and digital television |
| CN109788362A (en) * | 2019-01-21 | 2019-05-21 | 湖北省广播电视信息网络股份有限公司 | TV shopping method, smart television and shopping system |
| CN110493617A (en) * | 2017-03-14 | 2019-11-22 | 王公诚 | Interact film transmission and play system, devices and methods therefor |
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| CN1745391A (en) * | 2002-12-18 | 2006-03-08 | 金载宪 | Electronic commerce system and method using the electronic approval information |
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Cited By (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012146089A1 (en) * | 2011-04-28 | 2012-11-01 | 中兴通讯股份有限公司 | Advertisement shopping method, client and system |
| CN103106597A (en) * | 2011-11-11 | 2013-05-15 | 索尼公司 | Interactive advertisement |
| CN103096140A (en) * | 2013-01-28 | 2013-05-08 | 山东浪潮齐鲁软件产业股份有限公司 | Method for achieving tobacco industry ordering at digital television terminal |
| CN103440593A (en) * | 2013-08-22 | 2013-12-11 | 中山大学深圳研究院 | Shopping method based on cloud television |
| CN103796077A (en) * | 2014-03-12 | 2014-05-14 | 北京京东尚科信息技术有限公司 | Method, device and system for realizing on-line shopping |
| CN103796077B (en) * | 2014-03-12 | 2018-08-07 | 北京京东尚科信息技术有限公司 | Realize the method and apparatus and system of online shopping |
| CN103916712A (en) * | 2014-03-24 | 2014-07-09 | 亿赞普(北京)科技有限公司 | Data processing method and device based on television set and interactive device of television set |
| CN105208415A (en) * | 2014-06-23 | 2015-12-30 | 中兴通讯股份有限公司 | Advertisement playing method, advertisement playing service device and advertisement playing system based on interactive network television |
| CN104217506B (en) * | 2014-08-20 | 2016-05-18 | 王美金 | Liquid crystal display bank cipher device based on non-contact card reader device |
| CN104217506A (en) * | 2014-08-20 | 2014-12-17 | 王美金 | Liquid crystal display bank cipherer based on contactless card device |
| CN106303736A (en) * | 2015-05-15 | 2017-01-04 | 中兴通讯股份有限公司 | Value-added service implementation method based on IPTV and IPTV system |
| CN104936026A (en) * | 2015-06-30 | 2015-09-23 | 小米科技有限责任公司 | Information pushing method and device |
| CN110493617A (en) * | 2017-03-14 | 2019-11-22 | 王公诚 | Interact film transmission and play system, devices and methods therefor |
| CN110493617B (en) * | 2017-03-14 | 2021-07-06 | 王公诚 | Interactive film sending device, viewing terminal device, interactive film sending method and interactive film playing method |
| WO2019014840A1 (en) * | 2017-07-18 | 2019-01-24 | 深圳市智晟达科技有限公司 | Method for doing shopping by means of television, and digital television |
| CN109788362A (en) * | 2019-01-21 | 2019-05-21 | 湖北省广播电视信息网络股份有限公司 | TV shopping method, smart television and shopping system |
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Application publication date: 20110105 |