CN101427270A

CN101427270A - Method of controlling customers' response to a group of information in a cyberspace

Info

Publication number: CN101427270A
Application number: CNA008008124A
Authority: CN
Inventors: 林敏泽
Original assignee: Individual
Current assignee: Individual
Priority date: 1999-05-10
Filing date: 2000-04-26
Publication date: 2009-05-06
Also published as: KR20000073368A; AU4434700A; CA2336966A1; WO2000068756A2; EP1110142A1; JP2002544581A; WO2000068756A3

Abstract

The present invention relates to a method for controlling the user to response the advertisement information of computer space of Internet website, wherein the method comprises the following steps: presenting a similar item group for the selection of user; presenting the detail information relative to one item for responding the selection of item in the item group; requesting the response to the detail information and registering the user based on the response; and providing a return for the response of user. The response comprises an investigation questionnaire provided by an advertisement website. The return comprises the gift of one item selected by the user in the item group. The gift is given to the registration user through lottery drawing. The lottery drawing is executed when a preset data is at term or the accumulated number of registration user obtains a preset number. The present invention provides an effective facility for guiding the response to the product advertisement with a real-time mode. Thereby the item in the item group in depth can be realized. The comparison of items is realized. Furthermore the information relative to the first choice in the item group can be easily obtained if the answers of users are researched.

Description

The control user is to the method for the response of one group of information in the Cyberspace

The present invention relates to a kind of method that the information of responding the project of selecting in the Cyberspace of user on internet site is provided preferably.

The new commercial age has been set up in electronic transaction by the internet.On the WWW (claiming " web " later on) of internet, many advertisement websites by commodity and service provider's patronage are arranged.A kind of like this advertising method of a kind of use in these websites if i.e. Accessor Access sponsor's advertisement reaches the number of times of regulation, will obtain the money of some quantity.The advertisement of this kind website is used usually with the form of the title of an amount and is represented.At every turn when the visitor clicked this headline advertisement and sign in on corresponding sponsor's the website, this amount will be added on visitor's the account.When the accumulative total amount reached predetermined quantity, they just paid the money of this quantity of user.

The problem that a kind of like this e-advertising method exists is the angle from the user, and requiring has a large amount of time to be used for signing in on sponsor's the website, thereby needs high speed communication lines as industrial siding with accessing sponsor's website as far as possible repeatedly.

From sponsor's angle, if entering sponsor's website but just do not check, the visitor withdraws, then can not pass on advertisement content to the visitor fully, the details of underlying commodity is for example arranged, the result is the purpose that can not reach them.

Another kind of known internet advertisement method is called " seeking precious method " (treasurehunt).If visit the treasure of hiding that the visitor of this sponsor's website checks advertisement content and found predetermined quantity, just offer the qualification that this visitor gains an award.By prize drawing Presents Giving is obtained specifying the visitor of mark at certain hour in the cycle.

Yet the shortcoming of this advertising method is to bring to the visitor will set up high speed communication lines with fast browsing ad content and the burden of carrying out complicated game process.In addition, the visitor may be absorbed in and seeks treasured and ignored advertisement content.

Thus, the advertising method of aforementioned conventional can not obtain the response of user to ad content effectively.For example to the evaluation of advertised product, to the impression of trade mark and the preferential selection of oneself.

Therefore the purpose of this invention is to provide a kind of by with similar group items, provide about the details of each project of being selected from this project team and to the response that these details are carried out and provide repayment to control the method for user the response of e-advertising content.

Comprise according to a kind of method provided by the invention: the project team that is given in the same kind of Cyberspace advertisement; Response provides the specifying information of relevant this project to the selection of a project from this project team; Request is responded login user to the response of this specifying information and based on this; Response to this user provides repayment.

Best, described response comprises the survey that the advertisement website provides.

And described repayment comprises it being the gift of a project selecting of user at least in this project team.The user that registers by prize drawing of this gift wherein.

Described prize drawing is carried out when the accumulative total to a named date or registered user reaches predetermined number.

Method of the present invention also comprises by determining whether the user wants to buy the step that this project is answered user's request back and forth when the specifying information of checking about the project selected from project team.

Best, this method comprises that also the ratio by showing registered user's number and gift number provides prize-winning probability.

In this project team, be rendered as one and comprise name of product, manufacturer, price that is arranged in delegation and the tabulation of selecting button.

For those of skill in the art, can be by understanding the present invention with reference to the accompanying drawings, and purpose of the present invention, characteristics and advantage can become clearly, wherein:

Fig. 1 adopts the sketch of the electronic advertisement system of the inventive method for expression;

Fig. 2 controls the user to the method for the advertising message response of grouping and the process flow diagram of screen representation thereof according to the expression of the first embodiment of the present invention;

Fig. 3 is the process flow diagram that is similar to Fig. 2, for expression is according to a second embodiment of the present invention controlled the user to the method for the advertising message response of grouping and the process flow diagram that screen is expressed thereof;

Fig. 4 is the process flow diagram that is similar to Fig. 2, for the expression of a third embodiment in accordance with the invention is controlled the user to the method for the advertising message response of grouping and the process flow diagram of screen representation thereof.

With reference to figure 1, be depicted as the electronic advertisement system that utilizes the inventive method.The preferred internet usage communication network of this ad system can be connected to the server of advertisement website the user's personal computer system by this network.Server section comprises 101, one controllers 102 of a storer and a storer 103.Storer 101 has been stored the information by the commodity of class grouping, controller 102 provides the information that is stored in the storer 101 for the user, and as response to user response, provide selected commodity, survey, lottery and with the details of customer transaction.Storer 103 is the memory buffer of storage user response.

Server can be connected with the user's personal computer system by the communication line 104 of for example public switched telephone network or ISDN (Integrated Service Digital Network).The personal computer system constitutes the user interface of ad system, generally includes personal computer 105, display 106 and input equipment 107.The data that personal computer 105 processing servers provide by communication line 104, and the user response data that input equipment 107 is produced are sent to server.Input equipment 107 comprises keyboard and mouse, and the information that personal computer 105 also provides server is presented on the display screen of display 106.

When user's personal computer was connected with the server of advertisement website, the user can select that want or interested project on the display screen of display 106.

Usually, the advertisement website offers the project information that the user wherein combines like product.Advertisement Server is the demonstration of the information of control response user response also.Fig. 2 represents the relevant example that is presented at the information of selected item on the display 106 and according to the control procedure of first embodiment of the invention.

If for example the user selects " scanner " project, then can show corresponding as shown in Figure 2 project team.This scanner project team is to comprise name of product, manufacturer, the price that is arranged in delegation and to select the form of the tabulation of button to provide.And this information is provided by communication line when the related data of retrieve stored in storer 101 by server.

Four scanner projects have been listed at this scanner project team window.The user clicks wherein one, will provide the further information with the selector button that comprises photo, detailed content, survey and selection by another window.

If the user clicks picture button, will provide the photo of selected item.The detailed content button is drawn the detailed description of selected item.It is relevant to the evaluation of this project, the impression to trade mark, the problems such as habit hobby of oneself that the survey button requires the user to answer.

If the user has finished survey, server just will be made user's the information stores of answer in the storer 103 of server.Subsequently, server provides prize-winning possibility by the ratio that shows answer number and gift number below the survey button.

If the user has checked all items that is listed in the project team and all surveys has all been answered. then the user with regard to project of qualified selection as acceptable gift.Selected present is placed in the virtual gift package or go-cart, simultaneously should selection information and user's the identifying information storer 103 that sends server to be provided with the back prize drawing and use.

Perhaps, if user capture another project team and finished above-mentioned checking, he is also qualified to obtain selecting the second time of this gift.Like this, the user just has an opportunity to select same gift, and the possibility that obtains this gift is doubled.Scanner group shown in Fig. 2 lower part represents that second project selecting for the second time to select for the first time " scans king 100 ".

Prize drawing to this gift can be undertaken by following dual mode:

The one, when arriving the named date, can carry out randomly based on the user's who answers a questionnaire investigation and in the storer of server, register information.The 2nd, when each accumulated number for a gift project reaches predetermined number, can draw a lottery.

Advertisement Server can receive that the right of gift makes following restriction to the user:

If a project is specified in interior selection of a time cycle of determining and should stops in the time limit, will forbid that the user puts into go-cart with this project.

In the prize drawing time limit of appointment, the user is restricted to chance for once for the selection of a certain project in the project team.

If selected a more than project in a project team, the then last project of selecting is disabled, unless the sponsor of this project allows freely to select.

For the user who wins awards, in visit next time, may receive about the further survey of selected this respective item.

Above-mentioned internet advertisement method may be used on having the cable TV network of home shopping channel.In this case, for example, the information of relevant all items group offers the user with the printed matter form of for example catalogue.If selected a project, then detailed information can be offered the user together with the gift and the lottery ticket of appointment in a similar manner.

With reference to figure 3, be depicted as a kind of method and screen display thereof of controlling user response according to second embodiment of the invention.Compare with the embodiment of Fig. 2, this method also comprises by determining whether the user wants to buy the step that this project is answered user's request back and forth when the specifying information of checking about the project selected from project team.For this purpose, in the bottom of selected messagewindow, the button that provides expression to buy.If click this purchase button, the purchase information about this selected item will be put into virtual go-cart.

This method also is included in the step of the details that provide selected item, provides the additional header advertisement of following each selected item information as further information.And the network address of using the hyperlink person of providing assistance makes the user can directly sign in to sponsor's website as further information.

If the user clicks the additional header advertisement, then can show the advertisement or the announcement of the other products that same sponsor provides, and can give some marks of user as excitation.The content of adding advertisements can be presented on the screen of display device.

If the user clicks sponsor's network address, then can sign in on sponsor's the website, and can provide the lottery ticket of conduct the excitation of the investigation that after checking web site contents, answers a questionnaire comprehensively.

Perhaps, if set up family's purchase system,, just can be allowed to the website that directly signs in to the sponsor by linking if then the user clicks the purchase button.

With reference to figure 4, be depicted as a kind of method and screen display thereof of controlling user response according to third embodiment of the invention.Compare with the embodiment of Fig. 2, after this method also is included in and selects raffle to give the step of a project of encouraging for the first time, extract the step of the double chance of this prize to the user.

If the user has checked all items that is listed in project team and answered all surveys, then can show the probability that obtains gift or the repayment mark is provided.Afterwards, think relatively end between the project, the arbitrary project of the qualified selection of user is as acceptable gift.

Then, if the user selects one item missing or whole projects, then can be given twice chance, like this, the prize drawing probability also can double.

Perhaps, if the repayment mark reaches predetermined number, then no matter prize is given in the raffle of gift, the user also can obtain other repayment gift.

Can obviously see by above description, method of the present invention provide a kind of by with one group of similar item design, survey is provided in the details of selected item and repayment to answering is provided, guide the effective means of user in real-time mode to the response of this product advertising.Just can realize in depth checking the project that provides in the project team thus, and realize the comparison between projects.And, if a research is done in user's answer, can easily obtain relevant user in the preferential information of selecting of this project team.

The sponsor of advertisement website can be pleased with grasping apace user's response and fully their ad content be conveyed to the user.

Although the present invention is described with the form of representational embodiment, in the spirit and scope of subsidiary claim, can consider to have the property revised ground to implement according to the above.

Claims

1. control the method that the user responds the advertising message of the Cyberspace of internet site preferably for one kind, this method comprises:

Providing similar project team selects for the user;

The details that provide a relevant project are with response selection to this project from this project team;

Request is responded the registered user to the response of these details and based on this; And

Response to the user provides repayment.

2. according to the process of claim 1 wherein that described response comprises the survey that the advertisement website provides.

3. according to the method for claim 1 or 2, wherein said repayment comprises it being the gift of a project selecting of user at least in described project team, and wherein said gift gives the registered user by prize drawing.

4. according to the method for claim 1 or 2, wherein said prize drawing when the appointed day expires or each registered user's accumulative total carry out when reaching predetermined number.

5. according to the method for claim 1 or 2, also comprise by determining whether the user wants to buy the step that this project is answered user's request back and forth when the specifying information of checking about the project selected from project team.

6. according to the method for claim 1 or 2, comprise that also the ratio by showing registered user's number and gift number provides prize-winning probability.

7. according to the method for claim 1 or 2, wherein this project team is to comprise name of product, manufacturer, the price that is arranged in delegation and to select the form of the tabulation of button to provide.

8. according to the method for claim 1 or 2, the additional header advertisement that provides about the further information of other project of this sponsor or announcement is provided the details of a wherein said relevant project.

9. according to the method for claim 1 or 2, gift and this gift that wherein said repayment is included as the project of selecting behind the user response give by prize drawing, if wherein the user has selected all items that described project team provides, the probability of then drawing a lottery is multiplicable.

10. according to the method for claim 1 or 2, wherein said repayment is added to registered user's reward score when comprising this project of each selection, if wherein this iterated integral has reached predetermined value, then no matter prize is given in the raffle of gift, the user also can obtain other repayment gift.

11. according to the method for claim 5, wherein said response to the purchase request is undertaken by the home shopping system with internet or cable TV network.

12. according to the method for claim 5, wherein said response to the purchase request is carried out on sponsor's website.

13. method according to Claim 8, the details of a wherein said relevant project comprise can be by linking the corresponding sponsor's who arrives network address (URL, uniform resource locator).

14. method according to claim 13, wherein said sponsor's website provides of a sort project team, and user's response is made reflection so that provide the details of relevant user in the project of this project team's selection, the user of this message is responded in registration, and provides repayment to this registered user's response.

15. control the electronic trading system that the user responds advertising message for one kind, this system comprises:

Be stored in Cyberspace and make the storer of the similar project team of advertisement;

Be used for this project team is provided and provides about an Entry Details to respond the controller of user from the selection of this project team to remote site, wherein this controller request is to the response of these details, and provides repayment to this response; And

Be used to store this response content and based on this response registered user's storer.