JP2001265993A - System and method for managing user and user usage information database based on point provision - Google Patents

Abstract

PROBLEM TO BE SOLVED: To raise the reading frequency of an advertisement appearing on a WEB page by permitting a member to click the advertisement or to request data to a sponsor to obtain points. SOLUTION: The member clicks the advertisement which appears on the WEB page or in an E-mail transmitted from a management organization body and the organization body gives the points to the member. Then the member is made to have interest in the advertisement on the WEB page and its effect is improved. The member requests data from a data request page by clicking the advertisement by the intention of the sponsor and a number of the member for requesting data is increased by giving the points to the member in this case. The points are managed by the management organization body and a system for giving an incentive(a bonus or a premium, etc.), in accordance with the points collected by the member is provided.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for managing user information and information used by a user using a communication network, and more particularly to an advertisement posted on an e-mail or a WEB page or a WEB of a link destination of the advertisement. page
The present invention relates to a user using a network and a user use information management system or information management method, for example, for improving access to (a document using a WWW (World Wide Web) system) and for improving browsing of advertisements.

[0002]

2. Description of the Related Art With the spread of the Internet in recent years, there is a type in which an advertisement is merely posted on a web page opened by a company or the like or an e-mail sent from a certain administrative organization.

[0003] When a customer purchases a product or answers a questionnaire or the like from a company that sells mail-order by a virtual store on the Internet, the customer obtains points from the company,
There is a system in which when a predetermined number of points are added, a discount can be obtained when purchasing a specific product of the company.

Japanese Patent Application Laid-Open No. H11-3372 discloses that when a user accesses a web page of an operating organization or a participating organization using a communication network such as the Internet and transmits user information, all the user information is transmitted to the operating organization. In addition to being registered in the database, the user is given an ID number, and the WE of the operating organization or participating organization will be
Points are given each time the user browses the B page, and the points are automatically added. Then, a system is described in which the points are managed by an operating organization and incentives (prizes, discounts, participation, etc.) corresponding to the points obtained by the user are given to the user.

[0005] Even if the communication network is not used, points corresponding to the amount paid with the card can be obtained as a credit card service, and users who have collected a predetermined number or more of points can be invited to various events or points can be accumulated. Some companies have adopted a system for exchanging gifts according to their needs.

[0006]

In the conventional system,
Search sites, etc. only solicit advertisements and post them on the WEB page or send e-mails with advertisements to members, regardless of whether the user clicks the advertisement and visits the advertiser's WEB page. , The advertiser has paid a predetermined advertising fee. Internet users are the same W
It lacked the motivation to try to access the EB page multiple times. Certain companies or organizations have WE
In some cases, specific points are given each time the user browses page B to promote use. However, there is no way for members to get points by clicking on advertisements or requesting materials from advertisers.

Therefore, the object of the invention of the present application is that the member
By clicking on the advertisement on the B page or in the e-mail sent from the operating organization, the operating organization gives points to its members, so that they can be interested in the advertisement on the WEB page, The purpose is to improve the effect. In addition, members can request materials from the material request page by clicking the advertisement according to the advertiser's intention,
At that time, members are given points to increase the number of requested documents.

[0008]

According to the present invention, in order to achieve the above object, a general Internet user accesses a WEB page provided by an operating organization and registers user information to become a member. Has decided to give points by clicking advertisements on the WEB page and e-mail sent from the management organization, and to provide incentives (prizes, prizes, etc.) according to the members' points.

In order to solve the above-mentioned problems, a user and user use information database management system based on point assignment according to a first aspect of the present invention is provided with an operating organization connected bidirectionally through an open network 12. 13. A user and user use information database management system based on point grants, comprising a member database 11 and a user terminal 11, wherein the operating organization includes a member database means for storing and managing personal information of the member user 11b based on a member ID. 25, an advertisement information database means 28 for storing and managing information such as an advertisement to be posted on the WEB page, an address of the WEB page to which the advertisement is linked and an advertiser, and a point database means 27 for storing and managing the number of points held by the member. And accessed by the user terminal 11 and Serial advertisement information WWW server means 14 for receiving information from the user terminal 11 as well as providing advertising information stored and managed in the database means 28
While a member is connected to the WWW server means 14 from the user terminal 11b via the open network 12 by the member, a predetermined number of points are obtained by clicking an advertisement posted on a WEB page at the user terminal. And a control means (16, 17) for giving and additionally registering in the point database 27.

Further, a user and user use information database management method based on the point provision according to a second aspect of the present invention comprises a user terminal 11 comprising an operating organization 13 and a user terminal 11 connected bidirectionally through an open network 12. A user and user use information database management method for receiving individual information from the user terminal 11 and awarding points according to the use of the member user 11b registered in the member database 25 of the operating organization 13; To provide the advertisement extracted from the advertisement information database 28 managed by the operating organization 13 and to click on the advertisement posted on the WEB page from the registered user 11b to obtain a predetermined number of points. In addition to the number of points held based on the member ID It characterized by having a a step of recording.

Since the present invention has such a configuration,
When the user who has become a member clicks an advertisement posted on the WEB page, points are awarded to the user. It is possible to construct a system that can be replaced. Since the points given to the user can be determined according to the advertisement fee, an advertisement with a high advertisement fee has a high number of points, and thus the number of clicks increases. In addition, by displaying the points in the advertisement, the number of clicks can be more improved.

[0012] Members can get points by clicking on advertisements. It is effective only once for each advertisement within a specified period. You can get it.

Further, a user and user use information database management system based on point assignment according to a fourth aspect of the present invention is constituted by an operating organization 13 and a user terminal 11 which are bidirectionally connected through an open network 12. A user and user usage information database management system based on point assignment, wherein a member ID
Member database means 25 for storing and managing the personal information of the member users based on the above, point database means 27 for storing and managing the number of points held by the member, and the address of the advertisement to be posted on the WEB page and the WEB page to which the advertisement is linked Alternatively, an advertisement information database means 28 for storing and managing information on advertisers, etc .;
WW which is accessed from the user terminal 1 to provide information and advertisements and receives material request information from the user terminal 11
W server means 14 and the WW
When connected to the W server means 14, when the user clicks on an advertisement posted on the WEB page, the material request page extracted from the material request information database means 29 is displayed, and the member request information is displayed. A control means for additionally registering the number of points stored in the material request information database means 29 in the point database means 27 when receiving the data.

According to such a method, the user can directly request the material without going to the advertiser's WEB page, and can give the member points after confirming the material request. You can ensure that more members request material.

Further, a user and user use information database management system based on point assignment according to a fifth aspect of the present invention is constituted by an operating organization 13 and a user terminal 11 which are bidirectionally connected through an open network 12. A user and user use information database management system based on the provision of points, wherein the operating organization 13 includes a member database means 25 for storing and managing member personal information including an e-mail address based on a member ID; The advertisement information database means 28 for storing and managing the advertisement to be posted on the e-mail, the address of the WEB page to which the advertisement is linked, the advertiser and the number of points given to the member who clicked the advertisement, and the number of points held by the member Point database means 27 for storing and managing;
The member database means 2 under externally provided conditions
5 and a URL set by the operating organization 13 for each specific member and the advertisement information database means 28 provided by clicking on the URL. Mail server means 15 for sending an e-mail describing the number of points to the specific member, and a URL described in the e-mail
WWW that receives clicks from the member user terminal 11b
When the server 14 and the WWW server 14 receive the click of the URL described in the e-mail, the points stored in the advertisement information database means 28 are additionally registered in the point database means 27 and designated by the advertiser. Control means for jumping to a web page.

Thus, when the advertiser advertises his / her WEB page via e-mail, the member clicks the URL described in the advertisement, and the advertiser passes through the WWW server of the operating organization 13 through the advertiser. Web page can be browsed. Since points are given to members when passing through the WWW server of the operating organization 13, points can be given to a person who actually browses the web page of the advertiser. For the advertiser, more members can browse the advertisement more efficiently than if a normal e-mail advertisement is implemented. It is also possible to narrow down the e-mail transmission target.

[0017]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described with reference to the drawings. However, the embodiments of the embodiments do not limit the technical scope of the present invention.

FIG. 1 is a configuration diagram showing a point-based user use information database management system according to a first embodiment of the present invention. As shown in FIG. 1, the user and user usage information database management system includes a non-member user terminal 11a, a member user terminal 11b, an open network 12, and a system 13 of an operating organization. WW that provides
A W server 14 is provided, which includes parameter analysis means 16 for input search conditions and the like, data search / update means 17 for various databases, and html document creation means 18 for creating display data. A member database (in the figure, the database is abbreviated as DB) 25 of member information including an ID, an E (e-mail) mail address, a password, and individual information for each individual, a category ID indicating a separately defined classification, a store name or Search information database 2 consisting of property names, addresses, telephone numbers, and property information for registered searches such as products and services
6. There is a point database 27 storing points acquired by the member users, and an advertisement information database 28 including information on the client of the advertisement posted on the WEB page, advertisement image data, the number of points given, and the like. There are also a mail server 15 for exchanging e-mails between the system and members or business requesting companies, and a means 19 for creating e-mails to be transmitted.

The non-member user terminal 11a and the member user terminal 11b are composed of a personal computer or the like, a display for displaying a web page, a keyboard for inputting data, and a mouse for clicking a screen of the web page. And a communication interface for connecting to an open network such as a modem. By accessing the system 13 of the operating organization from the non-member user terminal 11a and inputting predetermined personal information and the like, the user can become a member. If you become a member, you will be given a member ID, and you will need to enter it when you use it. The user terminal 11 operated by the member is a member user terminal 11b.

FIG. 2 shows the contents of a record of member information stored in the member database 25. Member I
D, password, name, address, gender, date of birth, occupation,
Personal information such as an e-mail address and the number of acquired points is stored. The member ID is used to identify a member, and point management is also performed using the member ID.
The e-mail address is used for sending an e-mail when notifying a request for a questionnaire or guiding an event.

The member can access the WWW server 14 of the operating organization 13 from the member user terminal 11b, extract information desired by the member user from the search information database 26, display it, and use it. In addition, the member registers points of the store or the facility or votes for the store or the facility to be recommended, whereby points are given from the operating organization 13.

The search information database 26 is classified by category, and includes, as major categories, items such as health, gourmet, hobbies / play, beauty, pets, shopping, education, goods, programs, books, and software. Under the large classification, if the large classification is gourmet, for example, items of the middle classification such as Japanese food, Western food, Chinese food, and cafe are set. Furthermore, if the middle category is Western food as a small category, it is classified as French, Italian, German, etc. A category ID is assigned to distinguish and classify these.

FIG. 3 shows the contents of a record in the point database 27 for managing point information. The member ID, the number of points of the member, and the effective date of the number of points are stored based on the category ID described above. In addition,
The category ID includes the search information ID stored in the search information database 26, and the advertisement IDs of the advertisement information database 28 and the material request information database 29.

FIG. 4 is a display screen showing an example in which an advertisement is posted on a WEB page.
This screen is displayed when connecting to the WWW server 14. If the user is a member, the user can log in by entering a member ID and password on this screen. By this login, the operating organization 13 recognizes that the user is a member. If you do not log in, you will be recognized as a non-member and you will not be able to receive any further point awarding services, but you will be able to receive information. To explain an example of use, when the user selects an area with the arrow buttons and clicks on Japanese food, the screen changes to the next screen and the name and location of the Japanese restaurant in the specified area are displayed.

An advertisement is displayed at the bottom of FIG. When a user clicks on an ad, the advertiser's WE
Link to page B. At this time, if the user is a member, points can be obtained. However, points are awarded only at the first click within the expiration date of the advertisement.
In the screen example, three points are given to the member.

FIG. 6 shows the contents of a record in the advertisement information database 28 for managing advertisement information. Information on the requesting company and the number of additional points described above are stored. Although not shown, it also has an image data or image file name, and the address of the web page of the advertiser.

When the number of points obtained by the member reaches a predetermined number of points, the member can exchange for a prize presented by the operating organization 13.

FIG. 8 shows an example of a prize that can be exchanged according to the number of points accumulated within a period such as one year. When the accumulated points are exchanged for 100 to 199 points, the exchange can be made by selecting from handkerchiefs, cups, socks, book tickets for 500 yen, and the like. Also, 200
In the case of from 300 points, if the accumulated points are large, such as a soap set, it can be exchanged for a more expensive prize.

Next, the details of giving points by clicking on an advertisement will be described with reference to the flowchart of FIG.

When the member clicks on the advertisement on the screen shown in FIG. 4, the system 13 of the operating organization searches the member database 25 to determine whether member information exists (step S101). If it does not exist, it is a non-member, so nothing is performed, and the flowchart of FIG.

If the member information exists, the advertisement information database 28 is searched to determine whether the member has already clicked the advertisement within the expiration date of the advertisement (step S102). If the advertisement has already been clicked, nothing is performed, and the flowchart of FIG. 5 ends, and the advertisement is jumped to the web page to which the advertisement is linked.

If the click has not been completed, the member acquisition points are acquired from the member database 25 (step S).
103). Then, the number of additional points of the advertisement in the advertisement information database 28 is obtained (step S104).

The clicked member is added to the acquired points of the member database 25 and additionally registered in the point database 27 (step S105). At this time, in the case of an advertisement to which no points are given, 0 points are added. After that, the W
Jump to the EB page.

FIG. 7 shows an example of an advertisement fee table. As shown in the table, the higher the fee per click, the greater the points given to the member. In other words, it can be expected that the higher the price of the advertisement, the higher the rate of linking to the advertiser's WEB page. The number of points shown in this table is set as the number of additional points in the advertisement information database 28 shown in FIG.

Next, a description will be given of a case where the user clicks on the material request advertisement.

When the user clicks on the material request advertisement, inputs the material request information, and clicks the send button, the user can request the material for the material request advertisement.

FIG. 9 is a block diagram showing a point-based user use information database management system according to a second embodiment of the present invention. As shown in FIG. 9, the user and user usage information database management system includes a non-member user terminal 11a, a member user terminal 11b, an open network 12, and a system 13 of an operating organization. WW that provides
A W server 14 is provided, and there are a parameter analysis unit 16 for input search conditions and data request entry items, a data search / update unit 17 for various databases, and an html document creation unit 18 for creating display data. A member database (member database is abbreviated in the figure) of member information including a member ID, an e-mail address, a password, and individual information for each individual, a category ID indicating a separately defined category, Name or facility name, address, telephone number, search information database 26 consisting of property information for registered search of goods and services, point database 27 storing points obtained by member users, WEB page It is based on the information of the advertiser to be posted, advertising image data, Advertisement information database 28, document request page addresses and the advertisement image data, giving points, the document request information database 29 consisting document request information, and the like exist. There is a mail server 15 for exchanging e-mails between the system and members or business requesting companies, and means 19 for creating e-mails to be transmitted.

FIG. 10 shows an example of a main screen on which a material request advertisement is posted. When the user clicks the material request advertisement, a material request screen as shown in FIG. 11 is displayed. By inputting predetermined items in the entry fields and clicking the send button, the system of the operating organization is clicked. 1
3 is sent. The management organization 13 which has received the data request transmission data notifies the information input by the user to the requester of the data request advertisement by e-mail. The client sends the materials directly to the user. Based on the member ID, the user who transmitted the document request is searched in the member database 25 to check whether or not the member is a member. If the member is a member, the user is added to the acquired points of the member database 25 in FIG. It is additionally registered in the database 27.

For a requester of the material requesting business who wants to be notified by e-mail, the material request data is created by the material creation notifying means 33 by the mail creating means 19 and transmitted by the mail server 15.

The number of awarded points may be changed according to the fee for requesting a material, or may be constant. In the case of changing according to the request fee, it is expected that the material request rate is improved as the number of assigned points of the material request advertisement increases.

The material request process will be described with reference to the flowchart of FIG. When the member user fills out the material request form shown in FIG. 11 and clicks the send button, the contents of the material request are sent to the WWW server 14. The parameter analysis unit 16 in the system 13 of the operating organization receiving the material request checks whether there is any deficiency in the contents (step S201). If the content is inadequate, etc., a message requesting information request is displayed on the user terminal 11 (step S202).

The member database 25 is searched to determine whether the next member information is present (step S20).
3). If the member information exists, the point database 27 is searched to check whether or not the sent material request is the first time (step S204). If not, a message indicating that it is a multiple material request is displayed on the user terminal 11 if it is not the first time. (Step S205).

If it is the first time, the number of points to be given is acquired from the material request information database 29, added to the acquired points of the member database 25, and additionally registered in the point database 27 (step S206). Next, the advertiser of the material request advertisement is notified (step S20).
7). A message to the effect that the material request processing has been completed is displayed on the user terminal 11 (S208). If not a member, steps S204 and S206 are not executed and step S204
207 is executed. If the notification means other than the e-mail is specified, step S207 is skipped.

Even if the material request is not the first time in step S205, the processing may be executed from step S207.

FIG. 13 shows an example of the record configuration of the material request information database 29. The advertisement ID is the same as the advertisement ID in the advertisement information database 28 and is assigned every time a normal advertisement or a material request advertisement is received.
In the material request page URL, the material request matter is displayed W
The EB page address is entered. The number of additional points is the number of points given to the member who has requested the material. The reception deadline indicates the date on which the data request is valid. Although not shown, it also has image data or an image file name of the advertisement.

Next, a case where an advertisement is executed by e-mail to the member 11b extracted at the request of the advertiser based on the member information in the member database 25 will be described. The advertisement target can be extracted by the target person extracting means 21 by address, gender, age, occupation, occupation, or the like.

FIG. 14 shows the configuration of a system used when an advertisement of an advertiser is described in an e-mail (hereinafter, referred to as an e-mail advertisement) and transmitted to the member 11b. In this case, the user terminal is limited to the member 11b. The member targeted for the e-mail advertisement prepares a mail document by the mail preparing means 19 of the system 13 of the operating organization. This e-mail describes the contents of the advertisement, the URL set by the management organization 13 for each member, and the number of points given by clicking the URL and browsing the advertisement.

The number of points given may be changed according to the advertisement fee, or may be constant. When changing according to the advertisement fee, it is expected that the greater the number of points to which the advertisement is given, the better the rate at which members browse the advertiser's WEB page.

FIG. 15 shows an example of a mail document in which the above-described e-mail advertisement is described. Clicking on the URL below the advertisement connects to the system 13 of the governing body.

In the system 13 of the operating organization which has received the click of the URL, the member is specified from the URL, and added to the acquired points of the member database 25 in FIG. 2 based on the specified member ID. 27
Also register additionally.

The processing when the member clicks the URL of the e-mail advertisement will be described with reference to the flowchart of FIG. The member user is connected to the WWW server 14 by clicking the URL shown in FIG. In the system 13 of the connected operating organization, the member is specified from the URL, and it is checked whether it is the first click (step S301). If it is the first time, the number of points to be given is acquired from the advertisement information database 28, added to the acquired points of the member database 25, and additionally registered in the point database 27 (step S302).
Next, the advertiser's WEB page is searched from the advertisement information database 28 and jumped to the WEB page (S30).
3). If the click is not the first time, step S302 is skipped.

In this embodiment, a different URL is set for each member when creating an e-mail advertisement. However, a common URL is set for each advertisement, and when the member clicks the URL, the member is specified. After giving the points, the advertiser may jump to the WEB page. At this time, as a method of specifying the member, the member may be made to input the member ID and the password, or a cookie of the browser of the user terminal may be used.

In this embodiment, the points acquired by the member are stored in the member database 25 and the point database 27.
, But may be stored in either one of the databases.

In this embodiment, the advertisement information database 28 and the material request information database 29 are provided separately, but any one of the databases may be shared.

[0055]

As described above, according to the user use information database management system and database management method based on the point provision of the present invention, the points can be obtained by the member clicking the advertisement on the WEB page provided by the operating organization. Therefore, an efficient advertisement can be provided for an advertiser who wants a large number of clicks. In addition, by displaying the points in the advertisement, the number of clicks can be more improved.

Also, points can be obtained by the member clicking the advertisement and requesting the material, so that an advertiser who wants to request a material to many people can efficiently issue a material request advertisement. The points acquired by the member can be exchanged for prizes, prizes, and the like, so that the member has a profit.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating an entire first system.

FIG. 2 is a diagram showing a record configuration of member information.

FIG. 3 is a diagram showing a record configuration of point information.

FIG. 4 is a main screen on which an advertisement to which points are given is posted.

FIG. 5 is a flowchart showing a procedure in which a member clicks an advertisement to obtain points.

FIG. 6 is a diagram showing a record configuration of an advertisement information database.

FIG. 7 is a diagram showing an advertisement listing fee table.

FIG. 8 is a diagram showing an exchange table of points and prizes.

FIG. 9 is a diagram illustrating the entire second system.

FIG. 10 is a main screen on which a material request advertisement to which points are given is posted.

FIG. 11 is an explanatory diagram showing a relation between a material request input screen and a database.

FIG. 12 is a flowchart illustrating a procedure of a material request process.

FIG. 13 is a diagram showing a record configuration of a material request information database.

FIG. 14 is a diagram illustrating the entire third system.

FIG. 15 is an example of an e-mail document in which a point-added advertisement is described.

FIG. 16 is a flowchart illustrating a procedure of a process in which a member is clicked on a point-giving advertisement.

[Explanation of symbols]

 11a Non-member user terminal 11b Member user terminal 12 Open network 13 Operating organization system 14 WWW server 15 Mail server 25 Member database 26 Search information database 27 Point database 28 Advertising information database 29 Material request information database 33 Material request notification means

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 13/00 540 G06F 13/00 540P

Claims (6)

[Claims] 1. In a user and user usage information database management system based on the provision of points constituted by an operating organization and a user terminal which are bidirectionally connected through an open network, the operating organization includes a member I
A member database means for storing and managing the personal information of the member user based on D; an advertisement information database means for storing and managing information such as an advertisement to be posted on a web page, an address of a web page to which the advertisement is linked, and an advertiser; Point database means for storing and managing the number of points held by members, and providing advertisement information stored and managed in the advertisement information database means to the user terminal accessed from the user terminal and receiving information from the user terminal A predetermined number of points when an advertisement posted on a WEB page is clicked on the user terminal while the member is connected to the WWW server via the open network from the user terminal by the member. Control means for assigning and adding to the point database User and user usage information database management system based on point giving, characterized by comprising. 2. An operating organization and a user terminal which are bidirectionally connected via an open network, receive individual information from a user, and respond to use of a member user registered in a member database of the operating organization. A method for managing a user and user usage information database for giving points, the method comprising: providing an advertisement accessed from the user terminal and extracted from an advertisement information database managed by the operating organization;
By clicking on an ad on your page,
Adding a predetermined number of points to the number of points held based on the member ID and registering the number of points, and a user and user use information database management method based on point grants. 3. The member according to claim 1, wherein
The number of points that can be additionally registered by clicking the advertisement posted on page B is determined for each advertisement, and the number of points that can be given is displayed on the advertisement. User usage information database management system or database management method. 4. The method according to claim 1, wherein W
The point that points can be awarded to the member by clicking on the advertisement posted on the EB page is that the user is valid only once per member for each advertisement within a predetermined period. Information database management system or database management method. 5. A user and user usage information database management system based on a point grant comprising an operating organization and a user terminal connected bidirectionally through an open network, wherein personal information of a member user is stored based on a member ID. Member database means for managing, point database means for storing and managing the number of points held by members, and advertisements for storing and managing information such as advertisements to be posted on the web pages and web pages to which the advertisements are linked or advertisers. An information database means, a material request information database means for storing and managing the number of points given to the member who has requested the material, the address of the material request page, etc., and providing information and advertisement by being accessed from the user terminal; WWW server that receives data request information Means, when the user terminal is connected to the WWW server means, when the user clicks an advertisement posted on a WEB page, a material request page extracted from the material request information database means is displayed; A control means for additionally registering the number of points stored in the material request information database means in the point database means when the material request information is received from the member; User usage information database management system. 6. In a user and user usage information database management system based on a point grant constituted by an operating organization and a user terminal which are bidirectionally connected through an open network, the operating organization is based on a member ID. Member database means for storing and managing personal information of members including e-mail addresses, advertisements to be posted on e-mails to members, addresses of web pages to which advertisements are linked, advertisers, and points given to members who click the advertisements Advertising information database means for storing and managing the number and the like, point database means for storing and managing the number of points held by the member, target person extracting means for extracting a specific member from the member database means under externally provided conditions, U set by the operating organization for each specific member
Mail server means for transmitting an e-mail describing the RL and the number of points stored in the advertisement information database means given by clicking on the URL to the specific member; and a URL described in the e-mail
A WWW server that receives a click of the URL from the member user terminal, and additionally registers the points stored in the advertisement information database means in the point database means when the WWW server receives the click of the URL described in the e-mail. And a control means for jumping to a WEB page specified by the advertiser.