CN101227588A - Interactive numeral advertisement machine apparatus - Google Patents
Interactive numeral advertisement machine apparatus Download PDFInfo
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- CN101227588A CN101227588A CNA2007100011171A CN200710001117A CN101227588A CN 101227588 A CN101227588 A CN 101227588A CN A2007100011171 A CNA2007100011171 A CN A2007100011171A CN 200710001117 A CN200710001117 A CN 200710001117A CN 101227588 A CN101227588 A CN 101227588A
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Abstract
A device of an interactive digital advertising machine comprises a module of advertising content interface, an ordering and controlling module, a central processing module, a module of exporting advertising content and a message display module. When using the device of an interactive digital advertising machine, advertising content lookers can freely choose the advertising contents.
Description
Technical field
The present invention is relevant with advertisement machine.More particularly, the present invention relates to a kind of interactive numeral advertisement machine apparatus.
Background technology
The development of large-scale panel has now made and has become possibility with the advertisement of large-scale panel play multimedia, the device of this kind tool play multimedia advertising function is called as the advertisement machine device, and what its multimedia advertising content was made into number format more is known as numeral advertisement machine apparatus.
Multimedia advertising content in the numeral advertisement machine apparatus is taken from the advertising provider, and the path of obtaining of its ad content can be to the advertising provider and buys the CD there is related content etc., or can pay and directly pass through network download to the advertising provider.
This type of numeral advertisement machine apparatus can be used to the information in each place and advocate in the service, is used for an enterprise or is used for the external multimedia messages of enterprise and the advertisement applications service.At this moment, the play content of numeral advertisement machine apparatus is all its owner's control, can't select voluntarily for the beholder.With in the hypermarket and disc behavior example, client can't select to watch its advertisement to introduce content to its interested commodity or disc voluntarily, also therefore more easily hesitates on buying.Therefore, the restriction on the Play Control of this type of numeral advertisement machine apparatus forms the big shortcoming of one, if it can be improved, then the function of numeral advertisement machine apparatus will be more powerful, and its ease of use more can promote advertisement benefit and be liked by market.
In view of the above problems, a kind ofly can truly have the necessity that is suggested for the beholder selects the numeral advertisement machine apparatus of play content voluntarily.Based on this demand, this case inventor proposes a kind of interactive numeral advertisement machine apparatus, in order to improving the deficiency of existing apparatus, and the progress of the industry of lifting.
Summary of the invention
Therefore, the object of the present invention is to provide a kind of numeral advertisement machine apparatus that can select play content for the beholder voluntarily.
A kind of interactive numeral advertisement machine apparatus, comprise an ad content interface module, an order and control module, a central processing module, an ad content output module and a message display module, this ad content interface module wherein, in order to joining with an ad content storage element, and this ad content storage element is in order to store many ad contents; This order and control module are in order to receive a Play Control signal from user's termination; This central processing module is in order to receiving this Play Control signal, and extracts a corresponding ad content in these many ad contents according to this Play Control signal in this ad content interface module; This ad content output module is with thinking this corresponding ad content of this central processing module controls playing; This message display module is in order to show a correlation behavior about the broadcast of this corresponding ad content.
In a preferred embodiment, this Play Control signal comprises one first Play Control signal and one second Play Control signal, and this order and control module comprise a command unit and a control unit, wherein this command unit receives this first Play Control signal from article and a transducer, and this control unit receives this second Play Control signal from a user.
In a preferred embodiment, this ad content storage element more comprises a script storage element, and this script storage element comprises controls logic script, in order to this Play Control signal is interpreted as an actual play controlling signal, and can be this user's correct.
In a preferred embodiment, this interactive numeral advertisement machine apparatus more comprises a Network Interface Module, can download the ad content of a desire download from an advertising content provider place to this ad content interface module in order to make this user.
In a preferred embodiment, this interactive numeral advertisement machine apparatus is integrated on the one chip.
The interactive numeral advertisement machine apparatus of the application of the invention, the information of desire propaganda and Commdity advertisement content etc. can freely be selected to watch for the beholder in each place, so range of application is increased dramatically.
After reading following detailed description, above-mentioned and other purpose, advantage and feature of the present invention can obtainedly further be understood.
Description of drawings
Description of the invention is carried out with reference to the following drawings, and wherein the same reference numerals in the accompanying drawing is represented identical in fact assembly, and described accompanying drawing is respectively:
Fig. 1 is the functional block diagram of first embodiment of an interactive numeral advertisement machine apparatus of the present invention;
Fig. 2 is the functional block diagram of second embodiment of interactive numeral advertisement machine apparatus of the present invention.
Wherein, description of reference numerals is as follows:
The general input/output interface of 10 numeral advertisement machine apparatus, 12 b2 unit
The general input/output interface of 11 ad content interface module 12b3 unit
11a ad content storage interface unit 13 central processing modules
11a ' script storage element 14 ad content output modules
Other interface unit 14a audio frequency interface, advertisement source of 11b
12 orders and control module 14b video clip
12a command unit 14c digital interface
The general input/output interface of 12a1 unit 15 message display modules
The general input/output interface of 12a2 unit 16 Network Interface Modules
16a handset port unit, the general input/output interface of 12a3 unit
16c wired network interface unit, 12b ' Remote Control Interface unit
12b " keystroke interface unit 20 numeral advertisement machine apparatus
The general input/output interface of 12b1 unit
Embodiment
The present invention proposes a kind of interactive numeral advertisement machine apparatus, and it can be the advertisement beholder and selects its ad content of desiring to watch voluntarily by interaction mode, and will be described as follows by the preferred embodiment conjunction with figs..
At first see also Fig. 1, it is the functional block diagram of first embodiment of interactive numeral advertisement machine apparatus of the present invention.As shown in Figure 1, this Interactive Advertising machine 10 comprises an ad content interface module 11, an order and control module 12, a central processing module 13, an ad content output module 14 and a message display module 15.
This ad content interface module 11 comprises an ad content storage interface unit 11a and a script storage element 11a ', wherein ad content storage interface unit 11a is in order to joining with the various storage devices such as a large amount of storage areas of discs, Winchester disk drive, memory card and USB storage device that store many ad contents, and script storage element 11a ' then will illustrate as hereinafter.In addition, ad content interface module 11 also can comprise other advertisement source interface unit 11b, in order to join with at least one other advertisement original device (not shown), wherein this other advertisement original device can be TV etc., and this TV then can be Digital Television and general simulated television.
This order and control module 12 be in order to receiving a Play Control signal (i.e. order) from user's termination, and comprise a command unit 12a and a control unit 12b.This command unit 12a receives a Play Control signal in order to article of this user end certainly, or also can receive a Play Control signal from a transducer (not shown), wherein the bar code that is actually by on it that sends of the Play Control signal of these article forms, and transducer institute sensing then can be client process incident etc. to send a Play Control signal to trigger the incident of playing.This control unit 12b comprises a Remote Control Interface unit 12b ' and a keystroke interface unit 12b "; this Remote Control Interface unit 12b ' is in order to receive the Play Control signal that a remote control (not shown) is sent, this keystroke interface unit 12b " then receive a Play Control signal by one first group of button (not shown).Wherein, this remote control is one to have the remote controller of a screen and one second group of button, and the user is by controlling this Touch Screen and this second group of button sends this Play Control signal; This first group of button is the one group of button on this interactive numeral advertisement machine apparatus 10 or the keyboard (not shown) of a computer, and this moment, this computer joined with order and control module 12, and the user sends this Play Control signal by controlling this first group of button.In addition, the order of this Play Control signal comprises written order and digital command.
In addition, this command unit 12a and this control unit 12b respectively comprise a general input/output interface unit 12a1,12b1, one serial port interface unit 12a2, a 12b2 and a network interface unit 12a3,12b3, and this command unit 12a and control unit 12b are all by described general input/output interface unit 12a1,12b1, serial port interface unit 12a2,12b2 and network interface unit 12a3, one of 12b3 receives this Play Control signal, wherein serial port interface unit 12a2,12b2 comprises universal serial bus port interface (USB) and RS232/422/485 interface.
This central processing module 13 is in order to receiving this Play Control signal, and extracts a corresponding advertising content in these many ad contents according to this Play Control signal in this ad content interface module 11.
This ad content output module 14 comprises an audio interface 14a, a video interface 14b and a digital interface 14c, respectively with thinking that this central processing module 13 is controlled at audio contents, video content and the numerical digit content of playing this corresponding ad content on the display unit (not shown).In addition, ad content in above-mentioned in the various storage device saves as better in the mode of utilizing compression, it is central processing module 13 decodings earlier when being suggested to 14 broadcasts of ad content output module, the video of ad content partly can be various forms such as PEG1, MPEG2, MPEG4, JPG and Microsoft WMV9 in wherein storing, and central processing module 13 has the ability that described form is decoded.In addition, this audio interface 14a can be audio communication source plug and AV terminal etc.
This message display module 15 is in order to showing a correlation behavior about the broadcast of this corresponding ad content, do not exist, found and play medium as this ad content.Message display module 15 can comprise a little LCD screen and one group of light-emitting diode etc., with the described message of actual displayed.
See also Fig. 2, it is the functional block diagram of second embodiment of Interactive Advertising machine of the present invention.As shown in Figure 2, this Interactive Advertising machine 20 is identical with the first embodiment person, but than the first embodiment person many a Network Interface Module 16, in order to provide the server unit (not shown) to download the ad content that institute's desire is downloaded from an advertisement, so that Interactive Advertising machine 20 can be play the ad content that the beholder desires to watch.
This Network Interface Module 16 comprises a mobile phone interface unit 16a, a radio network interface unit 16b and a wired network interface unit 16c, so that interactive numeral advertisement machine apparatus 20 can provide server unit to link up mutually with above-mentioned advertisement via existing diverse network interface, in fact following develop the network interface that and also can be contained in the middle of the Network Interface Module 16, and advertisement communication that 20 of server unit and interactive numeral advertisement machine apparatus are provided with super literal host-host protocol (HTTP) pattern of adopting the web page browsing formula for better.Wherein, 3G/GPRS interface unit 16a can be 3G/GPRS PCMCIA data card and PC/104-Plus PCMICIA/Cardbus controller module etc., radio network interface unit 16b can be IEEE 802.11G interface etc., and wired network interface unit 16c then can be IEEE802.310Base-T to IEEE 802.3u 100BASE-TX interface etc.
The reason of above-mentioned employing http protocol mode is as described below.The isolation that is transmitted in the fire compartment wall design that is not subjected to numeral advertisement machine apparatus 20 ends when adopting the http protocol mode of ad content, and can keep advertisement that the lasting communication of 20 of server unit and numeral advertisement machine apparatus is provided, so can not judge that assault be arranged for toxicological operation protective system.In addition, the HTTP man-machine interface is easily understood, and it is also lower to build the expense of putting, and does not need to cooperate with the database software of particular design to meet particular demands, and it only is the general man-machine interface of general networking.The server of HTTP interface is more in addition, can license to other manufacturer, and simpler and easy in product integration and use.Though HTTP protocol can not be judged as the appearance of assault and have by the anxiety of hacker's acquisition, strengthen network communication but advertisement provides server unit one end to be carried out guard measure and differentiate performance, so also can prevent under attack, the digital advertisement machine that the is provided as system 20 of the ad content basic purpose of connecting to network after all is so the nonvoluntary HTTP protocol that stops that ad content transmits is the inevitable choice that improves the ad content download efficiency of digital advertisement machine system 20.
In a preferred embodiment, interactive numeral advertisement machine apparatus 10,20 of the present invention is integrated on the one chip, so be the interactive numeral advertisement machine apparatus 10,20 of an Integration Design, its hardware cost is low compared to the employed x86 computer of present numeral advertisement machine apparatus.
In a preferred embodiment, one controls logic script (script) is provided in the storage device that joins with ad content storage interface unit 11a, in order to the general input/output interface of decipher unit 12a1,12b1, serial port interface unit 12a2,12b2 and network interface unit 12a3, Play Control signal on the 12b3, and can be the user and change arbitrarily, so order roughly all can see through general input/output interface unit 12a1 with the input of the various Play Control signal of control module 12,12b1, serial port interface unit 12a2,12b2 and network interface unit 12a3,12b3 and be, the interface unit 12a1 that the user only need send a Play Control signal source and be seen through in control logic script this moment, 12a2 and 12a3 (or 12b1,12b2 and 12b3) between relation defined and got final product, so the user is using numeral advertisement machine apparatus 10, in the connection in the source of controls playing, there was suitable elasticity (can be connected to general input/output interface unit 12a1 at 20 o'clock, 12b1, serial port interface unit 12a2,12b2 and network interface unit 12a3,12b3), these can only be different by the design of special interface unit input with general particular type Play Control signal, it utilizes routine processes particular type Play Control signal, and make central processing module 13 know that an existing Play Control signal is transfused to, but this program can not be revised the elasticity of the connection that loses Play Control signal source for the user.In addition, the relation between the control unit 12b controlling signal source corresponding with it also definable is controlled in the logic script in this, and the function of each button in controlling signal source this moment (as remote control) can be made by oneself by the user, so especially have elasticity in the use.
In addition, the existence of Remote Control Interface unit 12b ' in order of the present invention and the control module 12 can allow user or beholder from a distant place remote-controled digital advertisement machine device 10, the broadcast of 20 ad content, must be positioned at the numeral advertisement machine apparatus that is suitable for placing the large-screen place in a remote position control one of introducing commodity with client as the exhibitor in the market, so can widen the use occasion scope of numeral advertisement machine apparatus.
Interactive numeral advertisement machine apparatus of the present invention can the information of being used to be advocated in the service, with in the application service such as provide public information, policy to advocate, school advocates, as can be used for air station flight, historic site sightseeing, government organs etc. and advocates in the place.In addition, numeral advertisement machine apparatus of the present invention also can be used in the enterprise, thinks that enterprise provides inner multimedia messages and advocates application service usefulness, as is used for medium-and-large-sized enterprises such as state-run enterprise, gold control bank; Or for enterprise provides external multimedia messages and advertisement applications service usefulness, as be used for chain retail sales such as fast food restaurant, boutique, mobile phone path, medicine woman's persona equipment, hypermarket and disc are capable.With the hypermarket is example, the bar code of a certain commodity can utilize a code reader to input in the interactive numeral advertisement machine apparatus by above-mentioned control I/O unit, this moment, advertisement machine was just play the corresponding advertisement content of these commodity, and the ad content that the people who these commodity is interested in order can pass through to be play obtains the content of introducing of these commodity.Again with disc behavior example, when the magnetic card of a certain music CD commodity or radio-frequency (RF) identification (RFID) assembly is through mentioned order and control unit and inputs in the interactive numeral advertisement machine apparatus, just advertisement machine is play the relevant video content of this music CD, as MTV etc.Certainly, the ad content of each commodity must provide in the service unit from being stored in advertisement earlier, the Commdity advertisement content that is not stored can't be play certainly, and this moment, above-mentioned central processing module just made the message display module show the relevent information that can't play because of no related content.
The description of specific embodiment of the present invention has been finished as above, but the numerous characteristics in these characteristics can be and replaced, changes or deleted after those skilled in the art consulted above-mentioned explanation, these replacements, change or deletion should belong to scope of the present invention, so scope of the present invention should comprise these scopes and equivalent scope thereof, and will be defined in the content of appended claim book.
Claims (10)
1. interactive numeral advertisement machine apparatus comprises:
One ad content interface module, in order to joining with an ad content storage element, and this ad content storage element is in order to storing many ad contents, and described many ad contents are present in this ad content storage element in compressed mode;
One order and control module is in order to receive a Play Control signal from user's termination;
One central processing module in order to receiving this Play Control signal, and extracts in described many ad contents one to ad content that should the Play Control signal according to this Play Control signal in this ad content interface module;
One ad content output module is with thinking this corresponding ad content of this central processing module controls playing; And
One message display module is in order to show a correlation behavior about the broadcast of this corresponding ad content.
2. interactive numeral advertisement machine apparatus as claimed in claim 1, wherein this Play Control signal comprises one first Play Control signal and one second Play Control signal, and this order and control module comprise:
One command unit is in order to this first Play Control signal of reception in article of this user end certainly and the transducer; And
One control unit receives this second Play Control signal in order to a user of this user end certainly.
3. interactive numeral advertisement machine apparatus as claimed in claim 2, wherein this control unit comprises a Remote Control Interface unit and a keystroke interface unit, and wherein:
These article are by the signal of giving an order of the bar code on these article; And
This second Play Control signal sends by this Remote Control Interface unit for this user utilizes a remote control, and wherein this command signal comprises written order signal and digital command signal.
4. interactive numeral advertisement machine apparatus as claimed in claim 2, wherein this control unit comprises a Remote Control Interface unit and a keystroke interface unit, and wherein:
These article are by the signal of giving an order of the bar code on these article; And
This second Play Control signal sends by this keystroke interface unit for this user utilizes one first group of button, and wherein this command signal comprises written order signal and digital command signal.
5. interactive numeral advertisement machine apparatus as claimed in claim 4, wherein this first group of keyboard that button is a computer.
6. interactive numeral advertisement machine apparatus as claimed in claim 3, wherein this remote control has a Touch Screen and one second group of button, and this user is by controlling this Touch Screen and this second group of button sends this second Play Control signal.
7. interactive numeral advertisement machine apparatus as claimed in claim 2, wherein this command unit and this control unit respectively comprise a general input/output interface unit, a serial port interface unit and a network interface unit, and this order and control module one of them receives this Play Control signal by described general input/output interface unit, serial port interface unit and network interface unit.
8. interactive numeral advertisement machine apparatus as claimed in claim 1, wherein this ad content storage element further comprises a script storage element, this script storage element comprises controls logic script, in order to this first Play Control signal and this second Play Control signal are interpreted as an actual play controlling signal, and can be this user's correct.
9. interactive numeral advertisement machine apparatus as claimed in claim 1 further comprises a Network Interface Module, provides the server unit download ad content that a desire is downloaded in order to allow this user to this ad content interface module from an ad content.
10. as claim 1 or 9 described interactive numeral advertisement machine apparatus, wherein this interactive numeral advertisement machine apparatus is to be integrated on the one chip.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100011171A CN101227588A (en) | 2007-01-18 | 2007-01-18 | Interactive numeral advertisement machine apparatus |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100011171A CN101227588A (en) | 2007-01-18 | 2007-01-18 | Interactive numeral advertisement machine apparatus |
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| CN101227588A true CN101227588A (en) | 2008-07-23 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2007100011171A Pending CN101227588A (en) | 2007-01-18 | 2007-01-18 | Interactive numeral advertisement machine apparatus |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101739901B (en) * | 2008-11-14 | 2012-08-15 | 上海颖昌网络技术有限公司 | Self-help advertisement playing device with reward effect |
| CN103794161A (en) * | 2012-10-31 | 2014-05-14 | 深圳市亿商屋广告传媒有限公司 | Business information interaction method and utility system |
| CN109308625A (en) * | 2017-07-27 | 2019-02-05 | 掌游天下（北京）信息技术股份有限公司 | A kind of production method for playing advertisement, system and corresponding storage medium |
| WO2020118929A1 (en) * | 2018-12-13 | 2020-06-18 | 深圳市丰巢科技有限公司 | Express cabinet music playing method and apparatus, device, and storage medium |
-
2007
- 2007-01-18 CN CNA2007100011171A patent/CN101227588A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101739901B (en) * | 2008-11-14 | 2012-08-15 | 上海颖昌网络技术有限公司 | Self-help advertisement playing device with reward effect |
| CN103794161A (en) * | 2012-10-31 | 2014-05-14 | 深圳市亿商屋广告传媒有限公司 | Business information interaction method and utility system |
| CN109308625A (en) * | 2017-07-27 | 2019-02-05 | 掌游天下（北京）信息技术股份有限公司 | A kind of production method for playing advertisement, system and corresponding storage medium |
| WO2020118929A1 (en) * | 2018-12-13 | 2020-06-18 | 深圳市丰巢科技有限公司 | Express cabinet music playing method and apparatus, device, and storage medium |
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Open date: 20080723 |