CN201796390U - Interactive digital signage system - Google Patents

Interactive digital signage system Download PDF

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Publication number
CN201796390U
CN201796390U CN2010201543286U CN201020154328U CN201796390U CN 201796390 U CN201796390 U CN 201796390U CN 2010201543286 U CN2010201543286 U CN 2010201543286U CN 201020154328 U CN201020154328 U CN 201020154328U CN 201796390 U CN201796390 U CN 201796390U
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China
Prior art keywords
digital signage
management server
nfc
passive
rfid tag
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CN2010201543286U
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Chinese (zh)
Inventor
姚骅晋
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M-WAVE TECHNOLOGY Corp
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M-WAVE TECHNOLOGY Corp
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Abstract

The utility model discloses an interactive digital signage system, which comprises at least one product, at least one digital signage, a database and a management server, wherein products contain passive or active radio frequency identification (RFID) tags, the digital signage is provided with an NFC/RFID card reader and a multimedia publishing system, and the database and the management server are respectively communicated with the products containing the RFID tags and the digital signage. Since the database and the management server are communicated with the products containing the RFID tags and the digital signage, display information of the digital signage can be updated at real time continually, interesting information content to audiences can be sent to the products containing the RFID tags and viewed by the audiences, and dynamicity and real-time processing capacity of the interactive digital signage system is strengthened. Furthermore, authorization can be verified by the aid of the RFID tags, and accordingly information of RFID cards can avoid being acquired by illegal card readers viciously, and random access to the interactive digital signage system can be avoided.

Description

The interactive digital signage
Technical field
The utility model relates to digital signage system, more particularly, relates to a kind of interactive digital signage.
Background technology
Digital signage (Digital Signage) is as a kind of brand-new medium notion, the public place that it can be in the megastore, supermarket, hotel lobby, restaurant, movie theatre and other people stream converge, by the giant-screen terminal presentation facility, the multimedia specialty audiovisual system of issue commerce, finance and economics and entertainment information.It is intended to specific physics place, certain period of time to the characteristic that specific crowd carries out advertisement information play, allows it obtain the effect of advertisement.Yet existing digital signage only unilaterally shows corresponding information to popular, and watches the beholder of its displaying contents can not obtain information of interest immediately, therefore lacks certain interactivity and dynamic.
The utility model content
The technical problems to be solved in the utility model is, can not allow the beholder obtain information of interest immediately at the digital signage of prior art, lacks defectives such as certain interactivity and dynamic, and a kind of interactive digital signage is provided.
The technical scheme that its technical matters that solves the utility model adopts is: construct a kind of interactive digital signage, comprise at least one contain the product of passive or active RFID tag, at least one have the digital signage of NFC/RFID card reader and at least one multimedia delivery system and respectively with the described product of passive or active RFID tag and the back-stage management server that digital signage communicates of containing; Wherein,
The described product that contains passive or active RFID tag sends to described back-stage management server by described NFC/RFID card reader with electronic code;
Described digital signage obtains described electronic code by described NFC/RFID card reader, and judges whether it is complementary with the mandate coding that prestores, thereby the identification signal is sent to described back-stage management server;
The display message of the described multimedia delivery system of described back-stage management server real-time update, and the information list of the current demonstration of described digital signage sent to the described product that contains passive or active RFID tag, thereby, corresponding message file is sent to mobile or storage terminal according to the described feedback information that contains the product of passive or active RFID tag.
In interactive digital signage described in the utility model, described back-stage management server comprises management server and database;
Described management server receives identification signal that described digital signage sends, the display message of upgrading is sent to described multimedia delivery system, and the information list of the current demonstration of described media issuing system is sent to the described product that contains passive or active RFID tag, and corresponding message file sent to described moving or storage terminal;
Described database storing display message, information list and message file extract for described management server.
In interactive digital signage described in the utility model, the described product that contains passive or active RFID tag comprises rfid card, NFC mobile phone and the electric terminal that contains the NFC function.
In interactive digital signage described in the utility model, the product information of described passive or active RFID tag can be discerned and obtain to described NFC/RFID card reader.
In interactive digital signage described in the utility model, described multimedia delivery system comprises display and media player; Wherein, described NFC/RFID card reader receives described electronic code, and judges whether it is complementary with the mandate coding that prestores, thereby the identification signal is sent to the multimedia delivery system; Described display shows the display message that described back-stage management server sends.
In interactive digital signage described in the utility model, described display comprises light-emitting diode display or LCD display.
In interactive digital signage described in the utility model, the described information content comprises electronic coupons or multimedia file or relevant link information.
In interactive digital signage described in the utility model, described digital signage is mounted in the digital signage on the outdoor building thing or is installed in the commercial street digital signage independently or is installed in the digital signage in the portable retail shop or is installed in digital signage in the large-scale shopping square or the wall-body digital signage of outdoor large.
In interactive digital signage described in the utility model, described interactive digital signage comprise a plurality of have the digital signage of the product that contains passive or active RFID tag, a plurality of NFC/RFID of having card reader and respectively with the described product of passive or active RFID tag and the back-stage management server that the multimedia delivery system carries out radio communication of containing.
In interactive digital signage described in the utility model, described moving or storage terminal that storage terminal comprises mobile phone or is used to store the associated documents that obtain by back-stage management server.
Implement interactive digital signage of the present utility model, has following beneficial effect: carry out radio communication with hand-held portable terminal and digital signage respectively by back-stage management server, the feasible display message of real-time update digital signage constantly, and can be with beholder's information of interest content, send to beholder's hand-held portable terminal, thereby strengthened the dynamic and the processing capability in real time of interactive digital signage; Further, whether mandate is arranged, thereby prevent that illegal card reader malice from obtaining rfid card information, avoid random visit this system according to RFID checking.
Description of drawings
The utility model is described in further detail below in conjunction with drawings and Examples, in the accompanying drawing:
Fig. 1 is the theory diagram of the utility model interactive digital signage;
Fig. 2 is system shown in Figure 1 is obtained the information content by rfid card a theory diagram;
To be system shown in Figure 1 obtain the theory diagram of the information content by NFC mobile phone or the electric terminal that contains the NFC function to Fig. 3.
Embodiment
As shown in Figure 1, in interactive digital signage of the present utility model, it comprise at least one contain the product of passive or active RFID tag, at least one have the digital signage of NFC/RFID card reader 120 and at least one multimedia delivery system 110 and respectively with the described product of passive or active RFID tag and the back-stage management server 310 that digital signage communicates of containing.Digital signage can pass through cable network or wireless communication with back-stage management server 310.In an embodiment, this product that contains passive or active RFID tag comprises rfid card 131 or NFC mobile phone 132 or contains electric terminal 133 of NFC function etc., and the digital signage that comprises multimedia delivery system 110 and NFC/RFIC card reader 120 can be mounted in the digital signage on the outdoor building thing, be installed in the commercial street independently digital signage, be installed in the digital signage in the portable retail shop, be installed in the digital signage in the large-scale shopping square, and local large-scale wall-body digital signage such as open air, thereby this multimedia delivery system 110 can show various commerce or practical information etc., the for example advertisement of point of sale, brand promotion, management information, the issue of information such as weather condition.
Embodiment 1:
As shown in Figure 2, obtain the information content 11 by rfid card.In interactive digital signage of the present utility model, NFC/RFID card reader 120 obtains identity identification information and the information content is write rfid card 131 by effective contact of rfid card 131.Rfid card 131 is by realizing the checking of effective information contents with the NFC/RFID card reader 420 at another place.This embodiment is mainly used in by rfid card and realizes by interactive digital signage of the present utility model that the selectivity of electronic coupons is obtained and effective checking when using, Interactive functions such as perhaps self-service electronic business transaction payment.
Embodiment 2:
As shown in Figure 3, present embodiment 2 is with the difference of embodiment 1: obtain the information content by NFC mobile phone 132 or electric terminal 133 with NFC function; Interactive process 12 and 13 electric terminals 133 that can directly multimedia messages be downloaded to NFC mobile phone 132 or have the NFC function.The electric terminal 133 that this embodiment is mainly used in NFC mobile phone 132 or has a NFC function realizes by interactive digital signage of the present utility model that the selectivity of electronic coupons is obtained and the effective checking when using, or self-service electronic business transaction payment, or download Interactive function such as multimedia file.
Embodiment 3:
As shown in Figure 2, obtain information content relevant information 11 by rfid card.In interactive digital signage of the present utility model, the effective contact of NFC/RFID card reader 120 by rfid card 131 obtains identity identification information and the relevant information of the information content write rfid card 131 and by cable network 211 or wireless network 212 identity identification information and information content download instruction is sent to back-stage management server 310, management server 311 is received the instruction back in database 312 places extraction related information content, and this information content is downloaded to portable terminal 432 or storage terminal 431 by cable network 211 or wireless network 212.This embodiment is mainly used in by rfid card and realizes that by interactive digital signage of the present utility model the selectivity of electronic business transaction relevant information is obtained and the download of detailed content, or Interactive function such as multimedia file download.
Embodiment 4:
As shown in Figure 3, present embodiment 4 is with the difference of embodiment 3: the relevant information of obtaining the information content by NFC mobile phone 132 or electric terminal 133 with NFC function; The electric terminal 133 that this embodiment is mainly used in NFC mobile phone 132 or has a NFC function realizes that by interactive digital signage of the present utility model the selectivity of electronic business transaction relevant information is obtained and the download of detailed content, or Interactive function such as multimedia file download.
One of innovative point of the present utility model is that the product that contains passive or active RFID tag obtains by the digital signage and the back-stage management server 310 realization Information Selection of NFC/RFID card reader 120, and information Recognition authentication or multimedia file are downloaded.NFC/RFID card reader 120, enter as the beholder who holds the product that contains passive or active RFID tag in the effective range 50m of interactive digital signage of the present utility model, in the preferred 20m, the interior rfid card antenna of product that contains passive or active RFID tag receives the radiofrequency signal of sending of interactive digital signage of the present utility model, according to faradic energy, send electronic code.
Two of innovative point of the present utility model is, by back-stage management server 310 is set, after receiving the identification signal of multimedia delivery system 110 transmissions, just the tabulation with the current information that is showing of this digital signage sends to the product that contains passive or active RFID tag accordingly, after the beholder receives this information list, and make one's options feedback information sent to back-stage management server 310 after, management server 311 extracts from database 312 with this feedback information information corresponding file and sends to mobile or storage terminal 431 or 432, in described embodiment, this message file can be various electronic coupons, the picture of various forms, image, video and audio file.In addition, but this back-stage management server 310 is real-time update multimedia delivery system 110 also, by media player 112 on request with the various information of display 111 issue, can allow the beholder understand and selectivity is obtained various information of interest by interactive digital signage issue of the present utility model.
The utility model describes by several specific embodiments, under the situation that does not break away from the utility model scope, can also carry out various conversion and be equal to alternative the utility model.In addition, at particular condition or concrete condition, can make various modifications to the utility model, and not break away from scope of the present utility model.Therefore, the utility model is not limited to disclosed specific embodiment, and should comprise the whole embodiments that fall in the utility model claim scope.

Claims (8)

1. interactive digital signage, it is characterized in that, comprise at least one contain the product of passive or active RFID tag, at least one have the digital signage of NFC/RFID card reader (120) and at least one multimedia delivery system (110) and respectively with the described product of passive or active RFID tag and the back-stage management server (310) that digital signage communicates of containing; Wherein,
The described product that contains passive or active RFID tag sends to described back-stage management server (310) by described NFC/RFID card reader (120) with electronic code;
Described digital signage obtains described electronic code by described NFC/RFID card reader (120), and judges whether it is complementary with the mandate coding that prestores, thereby the identification signal is sent to described back-stage management server (310);
The display message of the described multimedia delivery system of described back-stage management server (310) real-time update (110), and the information list of the current demonstration of described digital signage sent to the described product that contains passive or active RFID tag, thereby, corresponding message file is sent to mobile or storage terminal according to the described feedback information that contains the product of passive or active RFID tag.
2. interactive digital signage according to claim 1 is characterized in that, described back-stage management server comprises management server (311) and database (312);
Described management server (311) receives identification signal that described digital signage sends, the display message of upgrading is sent to described multimedia delivery system (110), and the information list of the current demonstration of described media issuing system (110) is sent to the described product that contains passive or active RFID tag, and corresponding message file sent to described moving or storage terminal;
Described database (312) storage display message, information list and message file extract for described management server (311).
3. interactive digital signage according to claim 1 and 2 is characterized in that, the described product that contains passive or active RFID tag comprises rfid card (131) or NFC mobile phone (132) or contains the electric terminal (133) of NFC function.
4. interactive digital signage according to claim 1 and 2 is characterized in that, described multimedia delivery system (110) comprises display (111) and media player (112); Wherein, described NFC/RFID card reader receives described electronic code, and judges whether it is complementary with the mandate coding that prestores, thereby the identification signal is sent to media issuing system (110); Described display (111) shows the display message that described back-stage management server (310) sends.
5. interactive digital signage according to claim 4 is characterized in that, described display (111) comprises light-emitting diode display or LCD display.
6. interactive digital signage according to claim 1 and 2, it is characterized in that described digital signage is mounted in the digital signage on the outdoor building thing or is installed in the commercial street digital signage independently or is installed in the digital signage in the portable retail shop or is installed in digital signage in the large-scale shopping square or the wall-body digital signage of outdoor large.
7. interactive digital signage according to claim 1 and 2, it is characterized in that, described interactive digital signage comprise a plurality of have the digital signage of the product that contains passive or active RFID tag, a plurality of NFC/RFID of having card reader and respectively with the described product of passive or active RFID tag and the back-stage management server (310) that multimedia delivery system (110) carries out radio communication of containing.
8. interactive digital signage according to claim 1 is characterized in that, described move or storage terminal comprises mobile phone or is used for the storage terminal of the associated documents that storage obtained by back-stage management server (310).
CN2010201543286U 2010-03-10 2010-03-10 Interactive digital signage system Ceased CN201796390U (en)

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CN2010201543286U CN201796390U (en) 2010-03-10 2010-03-10 Interactive digital signage system
HK10111899A HK1145003A2 (en) 2010-03-10 2010-12-20 Interactive digital signage system

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Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102195685A (en) * 2011-05-20 2011-09-21 惠州Tcl移动通信有限公司 Processing system, method and hand-held terminal for translating displayed text information
CN102420901A (en) * 2011-11-23 2012-04-18 深圳市同洲电子股份有限公司 Terminal control method and system thereof
CN103021380A (en) * 2012-11-16 2013-04-03 四川芯海联云科技有限公司 Dynamic display system based on radio frequency identification (RFID) technology
CN103514242A (en) * 2012-12-19 2014-01-15 Tcl集团股份有限公司 Intelligent interaction method and system for electronic advertising board
CN103794161A (en) * 2012-10-31 2014-05-14 深圳市亿商屋广告传媒有限公司 Business information interaction method and utility system
CN104217347A (en) * 2013-06-04 2014-12-17 Thedna株式会社 Offer and promise information display method, server and computer readable recording medium
CN104252825A (en) * 2013-06-28 2014-12-31 鸿富锦精密工业(武汉)有限公司 Digital electronic advertising-board information-acquiring method and system
CN105610691A (en) * 2015-12-29 2016-05-25 Tcl商用信息科技(惠州)股份有限公司 Digital signage terminal and wechat interaction method, interaction system and servers thereof
US9577711B2 (en) 2013-08-12 2017-02-21 Nxp B.V. Display device, method of operating a display device, and computer program product
CN107408961A (en) * 2014-12-02 2017-11-28 黄志� Bought using the authentication data file from near-field communication (NFC) chip, shared and transfer digital music ownership method and system
CN109801567A (en) * 2019-03-24 2019-05-24 孔德议 A kind of human resource information delivery system

Cited By (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102195685A (en) * 2011-05-20 2011-09-21 惠州Tcl移动通信有限公司 Processing system, method and hand-held terminal for translating displayed text information
WO2012159523A1 (en) * 2011-05-20 2012-11-29 惠州Tcl移动通信有限公司 Processing system, method and handheld terminal for translating displayed text information
CN102195685B (en) * 2011-05-20 2013-12-11 惠州Tcl移动通信有限公司 Processing system and method for translating displayed text information
CN102420901A (en) * 2011-11-23 2012-04-18 深圳市同洲电子股份有限公司 Terminal control method and system thereof
CN102420901B (en) * 2011-11-23 2014-03-12 深圳市同洲电子股份有限公司 Terminal control method and system thereof
CN103794161A (en) * 2012-10-31 2014-05-14 深圳市亿商屋广告传媒有限公司 Business information interaction method and utility system
CN103021380A (en) * 2012-11-16 2013-04-03 四川芯海联云科技有限公司 Dynamic display system based on radio frequency identification (RFID) technology
CN103514242A (en) * 2012-12-19 2014-01-15 Tcl集团股份有限公司 Intelligent interaction method and system for electronic advertising board
CN104217347A (en) * 2013-06-04 2014-12-17 Thedna株式会社 Offer and promise information display method, server and computer readable recording medium
CN104252825A (en) * 2013-06-28 2014-12-31 鸿富锦精密工业(武汉)有限公司 Digital electronic advertising-board information-acquiring method and system
US9577711B2 (en) 2013-08-12 2017-02-21 Nxp B.V. Display device, method of operating a display device, and computer program product
CN107408961A (en) * 2014-12-02 2017-11-28 黄志� Bought using the authentication data file from near-field communication (NFC) chip, shared and transfer digital music ownership method and system
CN107408961B (en) * 2014-12-02 2021-08-31 黄志� Method and system for purchasing, sharing and transferring digital music ownership using authentication data file from Near Field Communication (NFC) chip
CN105610691A (en) * 2015-12-29 2016-05-25 Tcl商用信息科技(惠州)股份有限公司 Digital signage terminal and wechat interaction method, interaction system and servers thereof
CN109801567A (en) * 2019-03-24 2019-05-24 孔德议 A kind of human resource information delivery system
CN109801567B (en) * 2019-03-24 2020-10-09 孔德议 Human resource information publishing system

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Owner name: WEILIJIN TECHNOLOGY (GROUP) CO., LTD.

Free format text: FORMER NAME: WEILIJIN TECHNOLOGY CO., LTD.

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Address after: Room 10, building 1010, Wang Industrial Center, 180 Albert Street, Kwun Tong, Kowloon, Hongkong, China

Patentee after: Wei Lijin Technology (Group) Co. Ltd.

Address before: Room 10, building 1010, Wang Industrial Centre, 180 Albert Street, Kwun Tong, Kowloon, Hongkong

Patentee before: M-wave Technology Corporation

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Address after: Chinese Kowloon Hongkong Wai Yip Street No. 108 Sibao International Building 17 floor

Patentee after: Wei Lijin Technology (Group) Co. Ltd.

Address before: Room 10, building 1010, Wang Industrial Center, 180 Albert Street, Kwun Tong, Kowloon, Hongkong, China

Patentee before: Wei Lijin Technology (Group) Co. Ltd.

C35 Partial or whole invalidation of patent or utility model
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Decision date of declaring invalidation: 20120801

Decision number of declaring invalidation: 19076

Granted publication date: 20110413