CN101212673A - Device and method for inserting and controlling advertisements in audio/video playing - Google Patents

Device and method for inserting and controlling advertisements in audio/video playing Download PDF

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Publication number
CN101212673A
CN101212673A CN 200610148294 CN200610148294A CN101212673A CN 101212673 A CN101212673 A CN 101212673A CN 200610148294 CN200610148294 CN 200610148294 CN 200610148294 A CN200610148294 A CN 200610148294A CN 101212673 A CN101212673 A CN 101212673A
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playing
broadcast
broadcast control
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controlling
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CN100584016C (en
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王宇
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Shengqu Information Technology (Shanghai) Co., Ltd.
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SHENGQU INFORMATION TECHNOLOGY (SHANGHAI) Co Ltd
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Abstract

The invention discloses a device for interring and cutting as well as controlling advertisements in audio-video play and a method thereof. Besides a stream media service module, the device also comprises a playing-controlling management backstage, a playing-controlling service module, a playing-controlling interface; wherein, the playing-controlling management backstage is used for monitoring and controlling source devices and the playing-controlling module is used for keeping communication which the playing-controlling management backstage through the playing-controlling interface. The playing-controlling service module also comprises: a list-updating submodule, a service-guarding submodule and a communication-managing submodule. The method includes the steps: when obtaining a playing strategy list from the playing-controlling management backstage, the playing-controlling module automatically analyzes the strategy list, searches for the content played currently and calculates time length which has been played; then, the playing-controlling module generates a playing list file with a suffix of wsx of a server terminal and begins to play the content at this moment. Base on WMS9 technology, the method for interring and cutting as well as controlling the advertisements in the audio-video play and the method thereof maintain the interring-cutting and playing time of the advertisements, thus realizing the audio-video play with relatively high implementation efficiency, relatively good reliability and flexible playing strategy.

Description

A kind of apparatus and method that in audio frequency and video are play, break for commercialsy and control
Technical field
The present invention relates to computer software, multimedia technology and audio frequency and video playback technology, the apparatus and method that particularly a kind of audio frequency and video are play and advertisement insertion is controlled, it is based on Windows MediaService9 technology.
Background technology
The development of multimedia technology and Internet technology has at present promoted people to network flow-medium, and particularly complicated audio-video frequency content presents the raising of demand.Internet content operator (SP) tend to will be through a series of audio/video program contents of tissue according to certain play rules by the internet real-time release, this just needs a cover that flexible Play Control can be provided and can the system that the audio frequency and video service content of rising in value is carried out comprehensive management be supported.Satisfied carry out the management of scheduling in advance based on Windows Media encoded content based on the method that Windows Media Service9 audio frequency and video are play and advertisement insertion is controlled, the strategyization ad content intercuts function, greatly reduce network flow-medium content scheduling personnel's working strength, and guaranteed on time presenting as required of increment advertising service content, realize that the TVization of based on network streaming media video content presents management.Realize that controlled Media Stream plays, must possess the complete control ability to streaming media service, Windows Media Service9 just provides ServerObject Model interface can realize control fully to streaming media service.Following table 1 is the interface of Broadcast Control service call and method description:
Interface Attribute or method Associated description
IWMSServer AllowClientsToConnect Allow or forbid the connection of client
CPUUtilization Obtain cpu usage
CurrentCounters The performance counter that the service of obtaining is current
PublishingPoints Obtain whole channels of current service
IWMSPublishingPoints Add() Add broadcasting channel
Remove() The deletion broadcasting channel
IWMSPublishingPoint AllowClientsToConnect Allow or forbid the connection of client
Name Obtain channel designation
Path Be provided with or obtain the channel source address
Properties Obtain title, length of current play content etc.
EventHandlers Obtain the service specified plug-in object
IWMSPlugin CustomInterface Obtain the management interface of plug-in unit
IWMSPlaylistTransformAdmin InfiniteRepeat Whether the repeat playing attribute is set or obtains
Shuffle Whether the shuffle attribute is set or obtains
Table 1
The Broadcast Control service will be managed the channel list information that the backstage obtains this source device from Broadcast Control when each the startup.The Broadcast Control service will check whether there is this channel in the streaming media service one by one according to the channel association attributes in the channel list information.If there is no this channel, Broadcast Control service will call the backstage interface and obtain the tabulation of current channel program broadcast strategy, and set up this channel and start operation by the relevant interface in the server invocation object model.In the process of Broadcast Control service operation; service is with real-time monitoring flow media services cannel broadcast incident; be normal play, play and finish, play unusually or other information with the broadcast state of confirming this channel, and carry out corresponding service control operation according to different state informations.
Windows Media Service9 also provide standard based on the integrated script of SMIL2.0 synchronized multimedia of XML so that the Advanced Control that content is presented to be provided.SMIL 2.0 is made up of 10 module groups in the following table 2.
The module group Describe
?Animation The series of elements and the attribute that comprise animation
?Content?Control Comprise series of elements and attribute to content delivery and control
?Layout The series of elements and the attribute that comprise volume and play position
?Linking Comprise a series of super connection element and attributes of describing by SMIL
Media?Object Comprise series of elements and the attribute of describing media object
Meta?Information Comprise series of elements and the attribute of describing the SMIL document
Structure Comprise series of elements and the attribute of organizing the SMIL content structure
Timing?and?Synchronization Comprise the series of elements and the attribute that represent by timestamp scheduling and synchronizing content
Time?Manipulation Comprise the series of elements and the attribute that time behavior are carried out Advanced Control
Transition?Effects The series of elements and the attribute that comprise the conversion effect when medium are switched
Table 2
But there is following defective in existing network flow-medium broadcast control system: 1, efficient is lower.Existing network flow-medium broadcast control system is mostly based on audio/video coding programs such as Windows Media Encoder9, can be to from local file, and remote living broadcast stream, local device (camera, screen etc.) carry out audio-video collection coding and output.Because it is encoding characteristics more in real time, therefore cause higherly to the demand of device resource, under the prerequisite that guarantees the Play Control demand, can't on single equipment, carry out the output of multichannel audio-video frequency stream.2, broadcast strategy is restricted.Current existing similar scheme does not still have comprehensive broadcast strategy control ability, and playing out program in advance can only broadcast successively according to associated order, can't satisfy that timed advertising intercuts and temporary content is play the adjustment demand.3, reliability is relatively poor.The real-time situation of encoding and can't guarantee to run into fatal error in cataloged procedure and cause program running to be interrupted again, in case Broadcast Control is interrupted, system will be by hand or restarts the source automatically and export, ageing can't the assurance of causing the source to export.
Summary of the invention
The technical problem to be solved in the present invention provides a kind of apparatus and method that break for commercialsy and control in audio frequency and video are play, but implementation efficiency is higher, the audio frequency and video broadcast flexibly of the better broadcast strategy of reliability.
For solving the problems of the technologies described above, the present invention proposes a kind of device that in audio frequency and video are play, breaks for commercialsy and control, use Windows Media Service9, has the streaming media service module, also comprise: Broadcast Control management backstage, Broadcast Control service module, Broadcast Control interface, this Broadcast Control management backstage is used for source device is monitored and controlled, and comprising: monitor source equipment, streaming media service, channel publishing point running status also can be to its operations of making beginning, stopping, restarting; Media resources such as advertisement, media file and live TV stream are carried out editorial management to be safeguarded; Set up, revise or deletion Broadcast Control channel; According to each cannel broadcast contents list of demand layout and insert the advertisement item; This Broadcast Control service module is kept in communication by described Broadcast Control interface and described Broadcast Control management backstage, receive operational order and execution that described Broadcast Control management backstage sends, feedback states monitor message and operating result, comprise: regularly obtain source device state, streaming media service, channel publishing point state information and current playing progress rate, and send it back Broadcast Control management backstage; Regularly obtain operational order and carry out associative operation, simultaneously execution result is returned Broadcast Control management backstage to Broadcast Control management backstage; Monitoring flow media services in real time, publishing point abnormal conditions are taked different recovery measures unusually at different; Obtain the cannel broadcast strategy of current time and advertisement insertion strategy and generate SMIL2.0 control script to the backstage according to the cannel broadcast progress, realize the realization of accurate period broadcast strategy by control streaming media service based on XML according to strategy; This WindowsMedia Service9 streaming media service module provides streaming media service management com interface by Server Object Model (service object's model) and accepts the control of described Broadcast Control service module, provides the interactive multimedia control ability of SMIL2.0 (synchronous multimedia integrate language) based on XML to realize for the Broadcast Control management service.Above-mentioned Broadcast Control service module comprises: submodule, communication management submodule are guarded in list update submodule, service, wherein: the communication management submodule is used for regularly managing background communication by Broadcast Control interface and Broadcast Control, carries out Broadcast Control control command and feedback command execution result that Broadcast Control management backstage sends; The list update submodule can be monitored the playing progress rate of each channel in real time and be carried out advertisement insertion, judge cannel broadcast whether normal termination or exist play unusually, and can upgrade the playing programs strategy automatically according to the playing programs progress of each channel; Service is guarded submodule and can be monitored source device, streaming media service module and channel running status in real time, to the every monitoring parameter information of Broadcast Control backstage feedback sources equipment, when the streaming media service module takes place fatally when unusual, will restart automatically.
For solving the problems of the technologies described above, the invention allows for a kind of apparatus and method that in audio frequency and video are play, break for commercialsy and control that realize by computer program, can be applicable in the above-mentioned device, that is: after the broadcast strategy tabulation of the channel that described Broadcast Control service module is got from described Broadcast Control management backstage, promptly resolve this Policy List automatically, search out current in progress content and calculate playing duration, and generate server end play list file (being suffix usually with wsx) according to broadcast strategy list attribute coupling constantly from this, call the content play that described streaming media service module begins this moment then.Above-mentioned server end play list file is that the state monitored during to the streaming media service channel according to the Broadcast Control service module dynamically generates or upgrades; And each play list file limits intercutting duration and intercutting at interval of advertisement insertion, the broadcast slot of period in this playlist play in definition, definition program source and advertisement source, and initial second number of the broadcast of having described program and playing programs duration, and through the total of the advertisement insertion duration after the system-computed with the run-out advertisement should finish the period time.
The present invention is because based on the WMS9 technology, and safeguard advertisement insertion and release time in the streaming media service by a tabulation, the controllable matrix that can realize the local audio-video document of multichannel (surpassing 20 tunnel), remote living broadcast stream based on single source device switches to be selected and stream output; The realization play content is exported according to expection content scheduling strategy, and can according to arbitrary interval, intercut any advertisement of random length according to the advertisement insertion strategy at arbitrary period; And can monitor in real time audio frequency and video output and guard, the assurance system can resume operation when abnormal conditions occurring automatically also can continue the follow-up output of abnormity point content according to displaying schedule.
Description of drawings
Fig. 1 is apparatus of the present invention internal relations schematic diagram;
Fig. 2 is a Broadcast Control service related linear program graph of a relation among the present invention;
Fig. 3 is the relevant relation data view of playlist that the present invention uses;
Fig. 4 is channel content editor of the present invention;
Fig. 5 is a channel group list of the present invention;
Fig. 6 is a domestic consumer of the present invention group channel list;
Fig. 7 is that commercial breaks of the present invention is uploaded;
Fig. 8 is that commercial breaks strategy of the present invention is provided with;
Fig. 9 is of the present invention source path setting;
Figure 10 is film source information editing of the present invention;
Figure 11 is integral point broadcasting channel film source of the present invention setting;
Figure 12 is playlist setting of the present invention;
Figure 13 is provided with the broadcast period of the present invention;
Figure 14 is broadcast program of the present invention and source file binding;
Figure 15 is that channel commercial breaks strategy of the present invention is provided with;
Figure 16 is a channel group list of the present invention;
Figure 17 is channel-group editor of the present invention.
Embodiment
The present invention is further detailed explanation below in conjunction with the drawings and specific embodiments.
At first tell about Broadcast Control of the present invention and intercut mechanism and working mechanism.
As shown in Figure 1, be apparatus of the present invention internal relations schematic diagram, audio frequency and video are play and the advertisement insertion control device comprises Broadcast Control management backstage, source end Broadcast Control service, Windows Media Service9 streaming media service.Wherein, Broadcast Control management backstage is used for a series of monitoring controls of Content Management personnel to source device, and these monitoring and control comprise: monitor source equipment, streaming media service, channel publishing point running status also can be made beginning to it, operation such as stop, restarting.Media resources such as advertisement, media file and live TV stream are carried out editorial management to be safeguarded.Set up, revise or deletion Broadcast Control channel.According to each cannel broadcast contents list of demand layout and insert the advertisement item.The Broadcast Control management service then is to keep in communication by XMLWeb Service interface and Broadcast Control management backstage, receives operational order and execution that the backstage sends, feedback states monitor message and operating result; Promptly regularly obtain source device state, streaming media service, channel publishing point state information and current playing progress rate, and send it back Broadcast Control management backstage; Regularly obtain operational order and carry out associative operation, simultaneously execution result is returned Broadcast Control management backstage to Broadcast Control management backstage; Monitoring flow media services in real time, publishing point abnormal conditions are taked different recovery measures unusually at different; Obtain the cannel broadcast strategy of current time and advertisement insertion strategy and generate SMIL2.0 control script to the backstage according to the cannel broadcast progress, realize the realization of accurate period broadcast strategy by control streaming media service based on XML according to strategy.Windows MediaService9 streaming media service is streaming media service management com interface to be provided and to accept the control that Broadcast Control is served by Server Object Model (service object's model), provides the interactive multimedia control ability of SMIL2.0 (synchronous multimedia integrate language) based on XML to realize for the Broadcast Control management service.
Know-why of the present invention:
As previously mentioned, Windows Media Service9 provide standard based on the integrated script of SMIL2.0 synchronized multimedia of XML so that the Advanced Control that content is presented to be provided.Broadcast Control of the present invention service is just according to the relevant criterion of this script, realizes the correct translation of the senior Play Control script of WMS streaming media service end is instructed in the Broadcast Control of Broadcast Control backstage, thereby realizes control and scheduling that programme content is play.The server end playlist is based on the Content Control in the table 2, media object, timing and synchronization module.
Wherein, the element and the attribute that use of Broadcast Control service sees the following form 3:
Element Attribute Describe
?wsx? Version SMIL version number
smil RepeatDur Repeat playing media content in sometime
media src Medium source address
RepeatDur Repeat playing media content in sometime
clipBegin Which begin to play second from this media file
clipEnd Which second to this media file play end
Table 3
The Broadcast Control service is after the broadcast strategy tabulation that has got access to channel to the backstage, the Broadcast Control service will be resolved this Policy List automatically, search out current in progress content and calculate playing duration, generating with " .wsx " according to broadcast strategy list attribute coupling constantly from this is the server end play list file of suffix, calls the content play that the WMS streaming media service begins this moment at last.
The server end play list file is that the state monitored during to the streaming media service channel according to the Broadcast Control service dynamically generates or upgrades.Therefore this tabulation will be switched, play end at medium and be play unusual time trigger list update incident, and realize that source device is synchronous to the broadcast strategy on Broadcast Control management backstage, carry out according to the policy requirement of film scheduling and advertisement insertion in strict guarantee Streaming Media source, avoids playing and the generation of asynchrony phenomenon constantly.
The core on Broadcast Control management backstage is programme content scheduling and advertisement insertion setting among the present invention, and carry out content scheduling and advertisement insertion setting be with the present invention in more special playlist link together, need to understand following term for this reason:
1. source of media (MediaSource) program source to be played can be a local file or telecommunication network stream.2. advertisement source (AdSource) advertisement source to be intercutted can be a local file or telecommunication network stream.3. play the period (TimeBlock): a plurality of source of media are play and the minimum time section that advertisement source is intercutted.4. playlist (PlayList): the set of a plurality of broadcast periods, and total time length 24 hours (in containing).5. play the playlist that schedule (PlaySchedule) has been specified the concrete broadcast date.
We can show above-mentioned relation by relation data view shown in Figure 3.According to this figure: strictly in the PlayList table limited intercutting duration and intercutting at interval of advertisement insertion in the playlist; In the TimeBlock_PlayList contingency table, defined the broadcast slot of this TimeBlock in PlayList; In the Source_TimeBlock contingency table, program source and advertisement source have been defined, and the broadcast of having described program initial second of number and playing programs duration, and through the total of the advertisement insertion duration after the system-computed, wherein the IsAd field has also defined the run-out advertisement in the time of should finishing the period separately.
According to the explanation of above-mentioned data relationship, any one source Broadcast Control management service all can be managed the Broadcast Control policy interface on backstage by Broadcast Control, obtains specified channel by relational query, the scheduled date from current time to broadcast and advertisement insertion Policy List when end of day.
The Broadcast Control management backstage of apparatus of the present invention is cores of the present invention, tells about the function of this Broadcast Control management below with object lesson.
One, user and channel Back ground Information are set, promptly managing channel is set up the corresponding relation between user's group and (receivable) channel.
1,, be the channel content editor as Fig. 4: definition direct broadcast band and association attributes thereof, after attribute is set to " integral point broadcasting channel ", promptly can carries out the strategy of advertisement and play.
2, as shown in Figure 5, be the channel group list: the advertisement channel group list, can derive advertisement broadcast strategy and ad content tabulation by group, and can enter subordinate's page and carry out the ad break setting.
3, as shown in Figure 6, be domestic consumer's group channel list: the advertisement insertion channel list that represents the designated user group.
Two, Back ground Informations such as ad content and film source are set, promptly the user grouping that advertisement can be devoted to is determined in the uploading of managing advertisement content, distribution etc., sets that the detailed information of ad content is concurrent to be issued towards each channel (management system).
1, as shown in Figure 7, be to break for commercialsy to upload, promptly upload advertisement to the backstage, the unified then source server that is distributed to.
2, as shown in Figure 8, be the strategy setting of breaking for commercialsy, the group policy that advertisement is play promptly is set, define the class range that each advertisement can represent.
3, as shown in Figure 9, be the setting of sheet source path, promptly obtain from the synchronous film list information of source server, enter the concrete editor that edit page can carry out information.
4, as shown in figure 10, be the film source information editing, that is: substance film information editing can be to binding relevant program request film.
Three, play content management (streaming medium content), that is: the planning channel can broadcast the time segment of non-ad content, sets up above-mentioned time segment and the corresponding relation between the particular content.
1, as shown in figure 11, be the setting of integral point broadcasting channel film source, that is: the cannel broadcast film is set, enter and obtain film source and then can and film information be set from the synchronous film of source server, enter the playlist setting, then can carry out film scheduling management.
2, as shown in figure 12, be the playlist setting, that is: the playlist of film is set at each physical channel, playlist is a unit by the sky, some days content of layout in advance.The advertisement duration is arranged wherein and intercuts at interval that two attributes can be provided with, these two attribute representation's films in the process of playing, every intercutting the time of duration at interval, the advertisement of then playing the advertisement duration, concrete advertisement content is then by the advertisement insertion policy definition.Click the broadcast period setting that the time period then enters every day.
3, as shown in figure 13, be to play the period setting, that is: playlist can be made up of the broadcast period of several different lengths, and each is play period and can advance newly to duplicate, the deletion, on move, move down, top set, the bottom set operation is clicked the binding source file and can be entered the film source file binding page.
4, as shown in figure 14, be the binding of broadcast program and source file, promptly carry out the binding of film source file, in binding procedure, system can calculate film actual play length automatically according to advertisement insertion interval and advertisement playing duration.Same film can repeat binding, and the film tabulation in the period can be carried out top set, bottom set, on move, move down the operation start-stop period to be defaulted as whole durations of film, the start-stop duration of appointment also can manually be set.
Four, play advertising management (ad content), that is: plan the time segment that channel can be used to break for commercialsy.
1, as shown in figure 15, be that channel commercial breaks strategy is provided with, promptly specify this channel can play the broadcast period of advertisement, if playing the period, different advertisements repeats, then in repetition interval, select advertisement to play at random, non-repetition interval is then play given ad.
Five, ad distribution (being submitted to the Broadcast Control service plays) that is: generates advertising strategy tabulation and channel list, and channel list is distributed to concrete application system, and the advertising strategy tabulation is distributed to the Broadcast Control service automatically (or manually).
1, as shown in figure 16, be the channel group list.
2, as shown in figure 17, be the channel-group editor, promptly setting completed comes into force for playlist.Channel list and advertising strategy can be served self-timing by the backstage and be derived or derive by hand.Because the backstage service (servo programe) that native system is resided in the server end use, therefore this tabulation is exported to previously described Broadcast Control service, and influences the Media Stream output procedure of WMS9 to client by automatic, timing.

Claims (4)

1. a device that breaks for commercialsy and control in audio frequency and video are play uses Windows MediaService9, has the streaming media service module, it is characterized in that, also comprises: Broadcast Control management backstage, Broadcast Control service module, Broadcast Control interface, wherein,
Described Broadcast Control management backstage is used for source device is monitored and controlled, and comprising:
Monitor source equipment, streaming media service, channel publishing point running status also can be to its operations of making beginning, stopping, restarting; Advertisement, media file and live broadcast stream media resource are carried out editorial management to be safeguarded; Set up, revise or deletion Broadcast Control channel; According to each cannel broadcast contents list of demand layout and insert the advertisement item;
Described Broadcast Control service module is kept in communication by described Broadcast Control interface and described Broadcast Control management backstage, receives operational order and execution that described Broadcast Control management backstage sends, and feedback states monitor message and operating result comprise:
Regularly obtain source device state, streaming media service, channel publishing point state information and current playing progress rate, and send it back Broadcast Control management backstage; Regularly obtain operational order and carry out associative operation, simultaneously execution result is returned Broadcast Control management backstage to Broadcast Control management backstage; Monitoring flow media services in real time, publishing point abnormal conditions are taked different recovery measures unusually at different; Obtain the cannel broadcast strategy of current time and advertisement insertion strategy and generate SMIL2.0 control script to the backstage according to the cannel broadcast progress, realize accurate period broadcast strategy by control to streaming media service based on XML according to strategy.
2. the device that breaks for commercialsy and control during audio frequency and video according to claim 1 are play, it is characterized in that, described Broadcast Control service module comprises: submodule, communication management submodule are guarded in list update submodule, service, wherein: the communication management submodule is used for regularly managing background communication by described Broadcast Control interface and described Broadcast Control, carries out Broadcast Control control command and feedback command execution result that described Broadcast Control management backstage sends; The list update submodule can be monitored the playing progress rate of each channel in real time and be carried out advertisement insertion, judge cannel broadcast whether normal termination or exist play unusually, and can upgrade the playing programs strategy automatically according to the playing programs progress of each channel; Service is guarded submodule and can be monitored source device, streaming media service module and channel running status in real time, to the every monitoring parameter information of Broadcast Control backstage feedback sources equipment, when the streaming media service module takes place fatally when unusual, will restart automatically.
3. a method that breaks for commercialsy and control in audio frequency and video are play that realizes by computer program can be applicable to it is characterized in that in the described device of claim 2,
After described Broadcast Control service module is obtained the broadcast strategy tabulation of channel from described Broadcast Control management backstage, promptly resolve this Policy List automatically, search out current in progress content and calculate playing duration, and generate the server end play list file according to broadcast strategy list attribute coupling constantly from this, call the content play that described streaming media service module begins this moment then.
4. according in audio frequency and video are play, the breaking for commercialsy and the method for control of claim 3, it is characterized in that described server end play list file is that the state monitored during to the streaming media service channel according to the Broadcast Control service module dynamically generates or upgrades; And each play list file limits intercutting duration and intercutting at interval of advertisement insertion, the broadcast slot of period in this playlist play in definition, definition program source and advertisement source, and initial second number of the broadcast of having described program and playing programs duration, and through the total of the advertisement insertion duration after the system-computed with the run-out advertisement should finish the period time.
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