CN100534172C - A method and system for advertisement insertion in network TV living broadcast program - Google Patents
A method and system for advertisement insertion in network TV living broadcast program Download PDFInfo
- Publication number
- CN100534172C CN100534172C CNB2007100761144A CN200710076114A CN100534172C CN 100534172 C CN100534172 C CN 100534172C CN B2007100761144 A CNB2007100761144 A CN B2007100761144A CN 200710076114 A CN200710076114 A CN 200710076114A CN 100534172 C CN100534172 C CN 100534172C
- Authority
- CN
- China
- Prior art keywords
- programme
- televised live
- program
- stream
- programme televised
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Landscapes
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and system that inserting advertisement in network TV living broadcast program, the method includes following steps: A1. Generate advertisement program flow; A2. Receive switching request which switches living broadcast program to advertisement program; obtain data of said advertisement program, and living broadcast program medium flow played is changed to said advertisement program flow, at the same time information of medium flow played by living broadcast program is saved; A3. Receive the switching request which switches current program to original living broadcast program. The method and system in the invention can fulfill network TV advertisement requirement.
Description
Technical field
The invention belongs to internet arena, relate in particular to a kind of method and system that in network TV living broadcast program, break for commercialsy.
Background technology
Web TV is meant video, the audio information services that transmits to the user by the Internet, what it adopted is a kind of technology by existing network communication equipment transmission and playing stream media, present Web TV great majority are to adopt the P2P stream media technology, it is faster to make the user connect, buffer time is shorter, it is many more to have the people who sees, plays smooth more characteristic.Program for channels of network TV, there have a kind of programme televised live (being the Web TV stream media live programs) to use to be comparatively extensive, the Web TV stream media live programs is meant the program that use is handled through flow medium digital and the live TV stream of coding is directly relayed, for example program of directly satellite TV signal being gathered in real time and being encoded and issue.Along with the develop rapidly of computer hardware and Network Transmission hardware, the application of Web TV more and more widely, so the network TV advertisement demand also becomes and progressively increases.And prior art also is not implemented in the network TV living broadcast program and breaks for commercialsy.
Summary of the invention
Embodiment of the invention technical problem to be solved is to provide a kind of method and system that break for commercialsy of energy fulfill network TV advertisement requirement in network TV living broadcast program.
For solving the problems of the technologies described above, the embodiment of the invention provides a kind of method that breaks for commercialsy in network TV living broadcast program, and it may further comprise the steps:
A1, generation advertising programme stream;
A2, reception switch to programme televised live the handoff request of advertising programme, obtain the data of described advertising programme stream, and the programme televised live Media Stream of being play is replaced with described advertising programme stream, the program of doing the current broadcast of sign mark is non-original programme televised live, preserves the information of the Media Stream that programme televised live plays simultaneously;
A3, receive the handoff request of the program of current broadcast being switched back original programme televised live, whether the program of checking current broadcast the original programme televised live of right and wrong, if then the program with current broadcast switches back original programme televised live.
The embodiment of the invention also provides a kind of system that breaks for commercialsy in network TV living broadcast program, it comprises:
Advertising programme stream generation module is used to generate advertising programme stream;
The handoff request receiver module is used to receive the handoff request that programme televised live is switched to advertising programme, also is used to receive the handoff request of the program of current broadcast being switched back original programme televised live;
Advertising programme stream acquisition module is used to obtain the data that described advertising programme flows;
Handover module, the programme televised live Media Stream that is used for being play are replaced with described advertising programme stream, also are used for the program of current broadcast is switched back original programme televised live;
Memory module is used to preserve the information of the Media Stream that programme televised live plays;
Mark module is used to do to indicate that the program of the current broadcast of mark is non-original programme televised live;
Check module, whether the program that is used to check current broadcast the original programme televised live of right and wrong, if then control handover module the program of current broadcast is switched back original programme televised live.
The method and system of the embodiment of the invention can be finished the shielding of network TV living broadcast program and advertisement putting demand, can carry out that automation is handled or by the instant control and treatment of operating personnel to the increase of this type of want advertisement and deletion, handle for carrying out automation, then can greatly improve efficient and accuracy that the commercial breaks demand is handled, reduce the possibility of error, for by the instant control and treatment of operating personnel, then can break for commercialsy immediately as required neatly.
Description of drawings
Fig. 1 is the method flow diagram that breaks for commercialsy in network TV living broadcast program that first embodiment of the invention provides;
Fig. 2 is the system schematic that breaks for commercialsy in network TV living broadcast program that first embodiment of the invention provides;
Fig. 3 is the method schematic diagram that breaks for commercialsy in network TV living broadcast program that second embodiment of the invention provides;
Fig. 4 is the system flow chart that breaks for commercialsy in network TV living broadcast program that second embodiment of the invention provides.
Embodiment
For the purpose, technical scheme and the advantage that make the embodiment of the invention is clearer,, the embodiment of the invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to the explanation embodiment of the invention, and be not used in the qualification embodiment of the invention.
A kind of want advertisement for network TV living broadcast program is exactly to use the advertising programme of appointment to cover programme televised live in certain period of time, to reach the shielding programme televised live, the purpose of releasing advertisements.
See also Fig. 1, the method that first embodiment of the invention breaks for commercialsy in network TV living broadcast program may further comprise the steps:
A1, generation advertising programme stream;
A2, receive the handoff request that programme televised live is switched to advertising programme, obtain the data of described advertising programme stream, and the programme televised live Media Stream of being play is replaced with described advertising programme stream, preserve the information of the Media Stream that programme televised live plays simultaneously;
A3, receive the handoff request of the program of current broadcast being switched back original programme televised live, the program of current broadcast is switched back original programme televised live.
In the method that first embodiment of the invention breaks for commercialsy in network TV living broadcast program, when needs break for commercialsy immediately, also can control immediately and start advertising programme and finish advertising programme by operating personnel, that is to say that instant reception control finishes the instruction of advertising programme and end advertising programme, rather than judge whether arrive specified advertisement start-up time of want advertisement and advertisement concluding time.
See also Fig. 2, the system that first embodiment of the invention breaks for commercialsy in network TV living broadcast program comprises:
Advertising programme stream generation module is used to generate advertising programme stream;
The handoff request receiver module is used to receive the handoff request that programme televised live is switched to advertising programme, also is used to receive the handoff request of the program of current broadcast being switched back original programme televised live;
Advertising programme stream acquisition module is used to obtain the data that described advertising programme flows;
Handover module, the programme televised live Media Stream that is used for being play are replaced with described advertising programme stream, also are used for the program of current broadcast is switched back original programme televised live;
Memory module is used to preserve the information of the Media Stream that programme televised live plays.
See also Fig. 3, the method that second embodiment of the invention breaks for commercialsy in network TV living broadcast program may further comprise the steps:
B1, transmission generate the request of advertising programme stream;
B2, receive this request, and read the promotional literature of advertising programme, generate an advertising programme stream, suppose that the name of this advertising programme stream is called ad stream 1;
B3, judge whether to arrive default want advertisement specified advertisement start-up time,, then send the request that programme televised live is switched to the want advertisement of ad stream if advertisement arrives start-up time;
B4, receive this request, and check whether ad stream 1 exists,, promptly send the handoff request that programme televised live is switched to ad stream if exist;
B5, obtain the data of ad stream 1;
B6, programme televised live is replaced by advertising programme, the programme televised live Media Stream that is about to be play is replaced with ad stream 1, preserves the information of the Media Stream that programme televised live plays simultaneously, and the program of doing the current broadcast of sign mark is non-original programme televised live;
Whether B7, judgement arrive the specified advertisement concluding time of default want advertisement, if the advertisement concluding time arrives, then send the request of advertising programme being switched back the deletion want advertisement of original programme televised live;
B8, receive this request, and send the handoff request of advertising programme being switched back original programme televised live;
B9, the program original programme televised live of right and wrong whether of checking current broadcast are if then the program with current broadcast switches back original programme televised live, if not then not dealing with.
In the method that second embodiment of the invention breaks for commercialsy in network TV living broadcast program, when needs break for commercialsy immediately, also can control immediately and start advertising programme and finish advertising programme by operating personnel, that is to say that instant reception control finishes the instruction of advertising programme and end advertising programme, rather than judge whether arrive specified advertisement start-up time of want advertisement and advertisement concluding time.
See also Fig. 4, the system that second embodiment of the invention breaks for commercialsy in network TV living broadcast program comprises:
Advertising programme stream generation module is used to generate advertising programme stream;
The handoff request receiver module is used to receive the handoff request that programme televised live is switched to advertising programme, also is used to receive the handoff request of the program of current broadcast being switched back original programme televised live;
Advertising programme stream acquisition module is used to obtain the data that described advertising programme flows;
Handover module, the programme televised live Media Stream that is used for being play are replaced with described advertising programme stream, also are used for the program of current broadcast is switched back original programme televised live;
Memory module is used to preserve the information of the Media Stream that programme televised live plays;
Mark module is used to do to indicate that the program of the current broadcast of mark is non-original programme televised live;
Check module, whether the program that is used to check current broadcast the original programme televised live of right and wrong, if then control handover module the program of current broadcast is switched back original programme televised live;
The handoff request sending module is used to send the handoff request that programme televised live is switched to advertising programme, also is used to send the handoff request of the program of current broadcast being switched back original programme televised live;
The time spot judge module is used to judge whether arrive default want advertisement specified advertisement start-up time, if advertisement arrives start-up time, then controls the handoff request sending module and sends the request that programme televised live is switched to described advertising programme stream; Also be used to judge whether arrive the specified advertisement concluding time of default want advertisement,, then control the handoff request sending module and send the request that advertising programme is switched back original programme televised live if the advertisement concluding time arrives.
Advertisement described in the method and system that the embodiment of the invention breaks for commercialsy in network TV living broadcast program also is understood to information such as all news of intercutting, bulletin, advertisement.
The method and system of the embodiment of the invention can be finished the shielding of network TV living broadcast program and advertisement putting demand, can carry out that automation is handled or by the instant control and treatment of operating personnel to the increase of this type of want advertisement and deletion, handle for carrying out automation, then can greatly improve efficient and accuracy that the commercial breaks demand is handled, reduce the possibility of error, for by the instant control and treatment of operating personnel, then can break for commercialsy immediately as required neatly.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1, a kind of method that breaks for commercialsy in network TV living broadcast program is characterized in that, may further comprise the steps:
A1, generation advertising programme stream;
A2, reception switch to programme televised live the handoff request of advertising programme, obtain the data of described advertising programme stream, and the programme televised live Media Stream of being play is replaced with described advertising programme stream, the program of doing the current broadcast of sign mark is non-original programme televised live, preserves the information of the Media Stream that programme televised live plays simultaneously;
A3, receive the handoff request of the program of current broadcast being switched back original programme televised live, whether the program of checking current broadcast the original programme televised live of right and wrong, if then the program with current broadcast switches back original programme televised live.
2, the method that breaks for commercialsy in network TV living broadcast program as claimed in claim 1 is characterized in that, described steps A 1 specifically may further comprise the steps:
A11, transmission generate the request of advertising programme stream;
A12, receive described request, and read the promotional literature of advertising programme, generate advertising programme stream.
3, the method that breaks for commercialsy in network TV living broadcast program as claimed in claim 2 is characterized in that, described steps A 2 specifically may further comprise the steps:
A21, judge whether to arrive default want advertisement specified advertisement start-up time,, then send the request that programme televised live is switched to the want advertisement of described advertising programme stream if advertisement arrives start-up time;
A22, reception described request, and check whether described advertising programme stream exists, if exist, then send programme televised live is switched to described advertising programme stream handoff request;
A23, obtain the data of described advertising programme stream;
A24, the programme televised live Media Stream of being play is replaced with described advertising programme stream, the program of doing the current broadcast of sign mark is non-original programme televised live, preserves the information of the Media Stream that programme televised live plays simultaneously.
4, the method that breaks for commercialsy in network TV living broadcast program as claimed in claim 2 is characterized in that, described steps A 2 specifically may further comprise the steps:
A201, the instant instruction that receives the startup advertising programme send the request that programme televised live is switched to the want advertisement of described advertising programme stream;
A202, reception described request, and check whether described advertising programme stream exists, if exist, then send programme televised live is switched to described advertising programme stream handoff request;
A203, obtain the data of described advertising programme stream;
A204, the programme televised live Media Stream of being play is replaced with described advertising programme stream, the program of doing the current broadcast of sign mark is non-original programme televised live, preserves the information of the Media Stream that programme televised live plays simultaneously.
5, the method that breaks for commercialsy in network TV living broadcast program as claimed in claim 3 is characterized in that, described steps A 3 specifically may further comprise the steps:
Whether A31, judgement arrive the specified advertisement concluding time of default want advertisement, if the advertisement concluding time arrives, then send the request of advertising programme being switched back the deletion want advertisement of original programme televised live;
A32, reception described request, and send the handoff request of advertising programme being switched back original programme televised live;
A33, receive the handoff request of the program of current broadcast being switched back original programme televised live, whether the program of checking current broadcast the original programme televised live of right and wrong, if then the program with current broadcast switches back original programme televised live.
6, the method that breaks for commercialsy in network TV living broadcast program as claimed in claim 4 is characterized in that, described steps A 3 specifically may further comprise the steps:
A301, the instant instruction that receives control end advertising programme send the request that advertising programme is switched back the deletion want advertisement of original programme televised live;
A302, reception described request, and send the handoff request of advertising programme being switched back original programme televised live;
A303, receive the handoff request of the program of current broadcast being switched back original programme televised live, whether the program of checking current broadcast the original programme televised live of right and wrong, if then the program with current broadcast switches back original programme televised live.
7, a kind of system that breaks for commercialsy in network TV living broadcast program is characterized in that comprising:
Advertising programme stream generation module is used to generate advertising programme stream;
The handoff request receiver module is used to receive the handoff request that programme televised live is switched to advertising programme, also is used to receive the handoff request of the program of current broadcast being switched back original programme televised live;
Advertising programme stream acquisition module is used to obtain the data that described advertising programme flows;
Handover module, the programme televised live Media Stream that is used for being play are replaced with described advertising programme stream, also are used for the program of current broadcast is switched back original programme televised live;
Memory module is used to preserve the information of the Media Stream that programme televised live plays;
Mark module is used to do to indicate that the program of the current broadcast of mark is non-original programme televised live;
Check module, whether the program that is used to check current broadcast the original programme televised live of right and wrong, if then control handover module the program of current broadcast is switched back original programme televised live.
8, the system that breaks for commercialsy in network TV living broadcast program as claimed in claim 7 is characterized in that, described system also comprises:
The handoff request sending module is used to send the handoff request that programme televised live is switched to advertising programme, also is used to send the handoff request of the program of current broadcast being switched back original programme televised live;
The time spot judge module is used to judge whether arrive default want advertisement specified advertisement start-up time, if advertisement arrives start-up time, then controls the handoff request sending module and sends the request that programme televised live is switched to described advertising programme stream; Also be used to judge whether arrive the specified advertisement concluding time of default want advertisement,, then control the handoff request sending module and send the request that advertising programme is switched back original programme televised live if the advertisement concluding time arrives.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2007100761144A CN100534172C (en) | 2007-06-21 | 2007-06-21 | A method and system for advertisement insertion in network TV living broadcast program |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2007100761144A CN100534172C (en) | 2007-06-21 | 2007-06-21 | A method and system for advertisement insertion in network TV living broadcast program |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN101087404A CN101087404A (en) | 2007-12-12 |
| CN100534172C true CN100534172C (en) | 2009-08-26 |
Family
ID=38938122
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNB2007100761144A Active CN100534172C (en) | 2007-06-21 | 2007-06-21 | A method and system for advertisement insertion in network TV living broadcast program |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN100534172C (en) |
Families Citing this family (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101686385B (en) * | 2008-09-23 | 2011-12-07 | 中兴通讯股份有限公司 | Method, IPTV system and user equipment for realizing advertisement insertion |
| CN101990126B (en) * | 2009-08-07 | 2015-01-07 | 传线网络科技（上海）有限公司 | Method for spotting advertisement in dynamic switching of internet on-demand or live broadcast signals |
| CN102238139A (en) | 2010-04-27 | 2011-11-09 | 华为技术有限公司 | Method, device and system for inserting advertisement |
| CN101895712A (en) * | 2010-06-28 | 2010-11-24 | 中华电信股份有限公司 | Active mobile television advertising system and method for mobile terminal device |
| CN102487453A (en) * | 2010-12-02 | 2012-06-06 | 中兴通讯股份有限公司 | Method for dynamically inserting program in segmental program and system thereof |
| CN102780911B (en) * | 2012-05-31 | 2017-08-04 | 新奥特（北京）视频技术有限公司 | A kind of method of data consistency detection |
| CN103686255B (en) * | 2013-11-22 | 2017-02-08 | 乐视致新电子科技（天津）有限公司 | Video advertisement putting method and device based on HLS protocol |
| CN105872602A (en) * | 2015-12-22 | 2016-08-17 | 乐视网信息技术（北京）股份有限公司 | Advertisement data obtaining method, device and related system |
| CN105933725B (en) * | 2016-06-28 | 2019-01-04 | 北京中传数广技术有限公司 | The method and system that a kind of live telecast accurate advertisement, information are launched |
| US20190079787A1 (en) * | 2016-11-14 | 2019-03-14 | Google Llc | Systems and methods for providing interactive streaming media |
| CN107205177A (en) * | 2017-06-27 | 2017-09-26 | 乐视致新电子科技（天津）有限公司 | Video broadcasting method and device |
-
2007
- 2007-06-21 CN CNB2007100761144A patent/CN100534172C/en active Active
Also Published As
| Publication number | Publication date |
|---|---|
| CN101087404A (en) | 2007-12-12 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN100534172C (en) | A method and system for advertisement insertion in network TV living broadcast program | |
| US10547901B2 (en) | Information processing apparatus, data management method, and program | |
| CN1819559B (en) | Multicast distribution of streaming multimedia content | |
| KR101200928B1 (en) | Multiple closed captioning flows and customer access in digital networks | |
| CN100531342C (en) | Processing a data stream format for mobile audiovisual reception | |
| CN102710992B (en) | A kind of interactive message methods of exhibiting, Apparatus and system | |
| CN101753976B (en) | Method for controlling interactive web TV business as well as equipment and system thereof | |
| KR20080106517A (en) | Methods, apparatus, and systems for providing media content over a communications network | |
| CN101606171A (en) | The apparatus and method of access and first media data correlation combiner information | |
| CN102577416B (en) | The methods, devices and systems of content of multimedia are exported for selectivity | |
| CN104703029B (en) | A kind of digital television program flow point enjoys method, apparatus, terminal and system | |
| CN103931201B (en) | The sending and receiving methods of signal of video signal, display device and code translator | |
| US20050172310A1 (en) | Processing application data in data broadcasting | |
| JP5773747B2 (en) | Terminal cooperation system, receiver and information processing terminal | |
| KR20050085659A (en) | Inter set top box personal messaging without using internet | |
| US9930411B2 (en) | Networking method and networking device | |
| JP5773746B2 (en) | Terminal linkage system | |
| CN102710967A (en) | Cloud television system and method | |
| CN102123320A (en) | Information sending and receiving method and system based on bidirectional digital television network | |
| US9277263B2 (en) | System and method for in-band delivery of advertising decision data | |
| CN101453581B (en) | Mobile television terminal | |
| CN101018316A (en) | Video conference system based on IPTV and its implementation method | |
| KR20040046537A (en) | Method for harmfulness information interception of video on demand service | |
| CN101742217B (en) | Video communication method and system | |
| CN101783908B (en) | Method and device for switching prompt information in video equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant |