CN101990126B - Method for spotting advertisement in dynamic switching of internet on-demand or live broadcast signals - Google Patents
Method for spotting advertisement in dynamic switching of internet on-demand or live broadcast signals Download PDFInfo
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- CN101990126B CN101990126B CN200910056093.9A CN200910056093A CN101990126B CN 101990126 B CN101990126 B CN 101990126B CN 200910056093 A CN200910056093 A CN 200910056093A CN 101990126 B CN101990126 B CN 101990126B
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Abstract
The invention discloses a method for spotting an advertisement in dynamic switching of internet on-demand or live broadcast signals. The method comprises the following steps that: 1) an on-demand or live broadcast server receives a request for playing on-demand or live broadcast stream; 2) the on-demand or live broadcast server supplies the corresponding on-demand or live broadcast stream to a user side according to the identification information of the on-demand or live broadcast stream, and establishes a corresponding relationship between the unique identification and the on-demand or live broadcast stream connection according to the unique identification in the request; 3) the on-demand or live broadcast server receives a request for switching the on-demand or live broadcast stream; and 4) the on-demand or live broadcast server finds corresponding on-demand or live broadcast stream connection according to the unique identification of the user request in the on-demand or live broadcast switching request, splices the advertisement video to be played between the current on-demand or live broadcast stream and the target on-demand or live broadcast stream, and updates the corresponding relationship between the unique identification and the on-demand or live broadcast stream connection. By the method, a user performs smooth switching between the on-demand stream and the live broadcast stream, so the user experience is greatly improved.
Description
Technical field
The present invention relates to the method broken for commercialsy in the Internet program request on the Internet or live signal switching at runtime.
Background technology
The Internet program request, direct seeding technique facilitate user in oneself computer mobile terminal, watch the video content such as film, TV play on program request or direct broadcast server, user can carry out the operation such as F.F., retrogressing, break away from the restriction of view content and mode of operation from TV, therefore user has had wider selection face.Meanwhile, the Internet program request or direct seeding technique also reduce threshold and the cost of program request or direct broadcast service.
The Internet program request or lively often provide multiple program request or live video content, by program request or live broadcast system, as the interface that video software etc. provides, user can select the video content wherein oneself liked to carry out program request or live.
Current program request or live handoff technique fairly simple, break original signal exactly, reconnects on new signal stream.This kind of method is for user, time weak point is to switch, Audio and Video all can interruption for some time, thus affect Consumer's Experience, and because program request or direct broadcast service provider consider for operation, usual meeting adopts when user switches program request or live TV stream the commercial breaks that uses the same method, namely break original signal, reconnect on new advertisement video stream, after advertisement broadcasting terminates, break advertisement video stream again, reconnect to user switch program request or live TV stream on, this process need expends the long period, have a strong impact on the experience of user.
Summary of the invention
The object of the invention is to, the method broken for commercialsy in the program request of a kind of the Internet or live signal switching at runtime is provided, achieve user seamlessly to switch between program request or live signal, namely two signals intersection without any interruption, Audio and Video is all continuous print, to improve Consumer's Experience.
The present invention adopts following technical scheme:
The method broken for commercialsy in the Internet program request or live signal switching at runtime, comprises the following steps:
1) program request or direct broadcast server receive play-on-demand or live TV stream request, and this play-on-demand or live TV stream request comprise the identification information of program request or live TV stream and user asks unique identification;
2) program request or direct broadcast server provide corresponding program request or live TV stream according to the identification information of program request or live TV stream to user side, and according to the unique identification in request set up this unique identification to be connected with this program request or live TV stream between corresponding relation;
3) program request or direct broadcast server receive and switch program request or live TV stream request, comprise the target program request of switching or the identification information of live TV stream and this user and ask unique identification in this switching point multicast or broadcast requests;
4) program request or direct broadcast server ask unique identification to find corresponding program request or live TV stream to connect according to the user in this switching point multicast or broadcast requests, by the advertisement video splicing for preparing to play between current program request or live TV stream and described target program request or live TV stream, this program request in the corresponding relation between being connected with this program request or live TV stream by this unique identification or live TV stream are updated to target program request or live TV stream.
Further, in described step 4) in, first the advertisement video preparing to play is spliced after current program request or live TV stream, when broadcast advertisement video closes to an end, described target program request or live TV stream are spliced after current program request or live TV stream.
Further, described step 4) broadcast advertisement video process in, when program request or direct broadcast server receive switching program request or live TV stream request again, program request or direct broadcast server ask unique identification to find corresponding program request or live TV stream to connect according to the user that this receives in switching point multicast or broadcast requests again, by the target program request of the switching program request that again receives or live TV stream request or live TV stream splicing after Current ad video, this program request in corresponding relation between being connected with this program request or live TV stream by unique identification or live TV stream are updated to target program request or the live TV stream of switching program request or the live TV stream request again received.Can avoid like this replaying advertisement because user switches program request or live TV stream in broadcast advertisement video process and causing Consumer's Experience to reduce the generation of phenomenon.
Further, in described step 4) after, when program request or direct broadcast server receive switching program request or live TV stream request again, when namely user is switched to other program request or live TV stream again, go to step 3).
Further, in described step 4) in, the coding of described current program request or live TV stream and advertisement video is all with FLV (FlashVideo, Flash video) be container, H.264 encode, the concrete grammar be spliced to by advertisement video after current program request or live TV stream is: analyze one or several the nearest key frame also do not exported in current program request or live TV stream, till making current video flow data output to one or several nearest key frame position; Then analyze sequence parameter set and the key frame of advertisement video, after the nearest key frame sequence parameter set of advertisement video being connected on former video request program or live data streams, from send advertisement video data.
Further, in described step 4) in, the coding of described advertisement video and target program request or live TV stream is all with FLV (FlashVideo, Flash video) be container, H.264 encode, by the concrete grammar that the target program request in request or live TV stream are spliced to after described advertisement video be: last key frame analyzing Current ad video, then the sequence parameter set of evaluating objects program request or live TV stream and key frame, the sequence parameter set of target program request or live TV stream is connected on after last key frame of advertisement video, from send target program request or live TV stream.
Further, described step 3) in play-on-demand or live signal handover request use new HTTP to connect by user side by browser to send to program request or direct broadcast server.
Further, described step 3) in play-on-demand or live signal handover request use new HTTP to connect by user side by player to send to program request or direct broadcast server.
The present invention and traditional method being started new signal by the original signal that breaks unlike, the present invention is switched to new signal the content that program request or live TV stream connect from original signal at server end, instead of the disconnected former connection of falling to play original signal in conventional method, after the newly-built connection in the Internet consuming time, link the new connection of playing new signal.After using method of the present invention, for user, only have a continual program request or live TV stream to connect, just signal becomes advertisement video from original signal and becomes echo signal again; User, in the unbroken situation of connection, dynamically have switched program request or live TV stream, user is taken over seamlessly between program request or live TV stream, substantially increases Consumer's Experience.
The present invention is further illustrated below in conjunction with drawings and Examples.
Accompanying drawing explanation
Fig. 1 is the method flow schematic diagram broken for commercialsy in the Internet of the present invention program request or live signal switching at runtime.
Embodiment
As shown in Figure 1, the method broken for commercialsy in the program request of a kind of the Internet or live signal switching at runtime, comprises the following steps:
1) program request or direct broadcast server receive play-on-demand or live TV stream request, and this play-on-demand or live TV stream request comprise the identification information (as title, link etc.) of program request or live TV stream and user asks unique identification; This play-on-demand or live TV stream request can be sent to program request or direct broadcast server by the player in browser by user side;
2) after program request or direct broadcast server receive this play-on-demand or live TV stream request, identification information according to the program request in this request or live TV stream provides corresponding program request or live TV stream to user side, and according to the unique identification in request set up this unique identification to be connected with this program request or live TV stream between corresponding relation;
3) program request or direct broadcast server receive and switch program request or live TV stream request, comprise the target program request of switching or the identification information (as title, link etc.) of live TV stream and this user and ask unique identification in this switching point multicast or broadcast requests; This switching program request or live TV stream request are when user needs to be switched to another program request or live TV stream, are sent to program request or direct broadcast server by user side;
4) program request or direct broadcast server ask unique identification to find corresponding program request or live TV stream to connect according to the user in this switching point multicast or broadcast requests, by the advertisement video splicing for preparing to play between current program request or live TV stream and described target program request or live TV stream, this program request in the corresponding relation between being connected with this program request or live TV stream by this unique identification or live TV stream are updated to target program request or live TV stream.Like this, user when connection breaking, achieves the switching at runtime of program request or live signal in not.In this step, program request or direct broadcast server be not disconnect described step 2) in initial point broadcast or live TV stream, but in described step 2) in initial point broadcast or live TV stream connect on, by the advertisement video splicing for preparing to play between current program request or live TV stream and described target program request or live TV stream, dynamically change the signal of stream, initial point is broadcast or live TV stream and target program request or live TV stream continuous program request or live;
Wherein, in described step 4) in, first the advertisement video preparing to play is spliced after current program request or live TV stream, when broadcast advertisement video closes to an end, described target program request or live TV stream are spliced after current program request or live TV stream.
Wherein, in described step 4) broadcast advertisement video process in, when program request or direct broadcast server receive switching program request or live TV stream request again, program request or direct broadcast server ask unique identification to find corresponding program request or live TV stream to connect according to the user that this receives in switching point multicast or broadcast requests again, by the target program request of the switching program request that again receives or live TV stream request or live TV stream splicing after Current ad video, this program request in corresponding relation between being connected with this program request or live TV stream by unique identification or live TV stream are updated to target program request or the live TV stream of switching program request or the live TV stream request again received.Can avoid like this replaying advertisement because user switches program request or live TV stream in broadcast advertisement video process and causing Consumer's Experience to reduce the generation of phenomenon.
Wherein, in described step 4) after, when program request or direct broadcast server receive switching program request or live TV stream request again, when namely user is switched to other program request or live TV stream again, go to step 3).
Wherein, in described step 4) in, the coding of described current program request or live TV stream and advertisement video is all with FLV (Flash Video, Flash video) be container, H.264 encode, the concrete grammar be spliced to by advertisement video after current program request or live TV stream is: analyze one or several the nearest key frame also do not exported in current program request or live TV stream, till making current video flow data output to one or several nearest key frame position; Then analyze sequence parameter set (SPS) and the key frame of advertisement video, after the nearest key frame sequence parameter set of advertisement video being connected on former video request program or live data streams, from send advertisement video data.
Wherein, in described step 4) in, the coding of described advertisement video and target program request or live TV stream is all with FLV (Flash Video, Flash video) be container, H.264 encode, by the concrete grammar that the target program request in request or live TV stream are spliced to after described advertisement video be: last key frame analyzing Current ad video, then the sequence parameter set of evaluating objects program request or live TV stream and key frame, the sequence parameter set of target program request or live TV stream is connected on after last key frame of advertisement video, from send target program request or live TV stream.
Wherein, the transmission means between described user side and program request or direct broadcast server is transmitted by TCP or http protocol.
Described step 3) in play-on-demand or live signal handover request use new HTTP to connect by user side by browser to send to program request or direct broadcast server.Or, described step 3) in play-on-demand or live signal handover request use new HTTP to connect by user side by player to send to program request or direct broadcast server.
Present invention achieves the method in grafting different video source in program request or direct broadcast server, realize in same TCP or HTTP connection, Switch Video source, and user does not need to initiate new video connection.
Claims (7)
1. the method broken for commercialsy in the Internet program request or live signal switching at runtime, is characterized in that comprising the following steps:
1) program request or direct broadcast server receive play-on-demand or live TV stream request, and this play-on-demand or live TV stream request comprise the identification information of program request or live TV stream and user asks unique identification;
2) program request or direct broadcast server provide corresponding program request or live TV stream according to the identification information of program request or live TV stream to user side, and according to the unique identification in request set up this unique identification to be connected with program request or live TV stream between corresponding relation;
3) program request or direct broadcast server receive and switch program request or live TV stream request, comprise the target program request of switching or the identification information of live TV stream and this user and ask unique identification in this switching program request or live TV stream request;
4) program request or direct broadcast server ask unique identification to find corresponding program request or live TV stream to connect according to the user in this switching program request or live TV stream request, analyze one or several nearest key frame or last key frame of also not exporting in current program request or live TV stream, till making current program request or live TV stream output to one or several nearest key frame or last key frame position; Then sequence parameter set and the key frame of advertisement video is analyzed, after the nearest key frame that the sequence parameter set of advertisement video is connected on current program request or live TV stream or last key frame, thus by the advertisement video splicing for preparing to play between current program request or live TV stream and described target program request or live TV stream, from send advertisement video data, and this program request in corresponding relation between being connected with this program request or live TV stream by this unique identification or live TV stream are updated to target program request or live TV stream.
2. the method broken for commercialsy in the Internet according to claim 1 program request or live signal switching at runtime, is characterized in that:
In described step 4) in, first the advertisement video preparing to play is spliced after current program request or live TV stream, when broadcast advertisement video closes to an end, described target program request or live TV stream are spliced after current broadcast advertisement video.
3. the method broken for commercialsy in the Internet according to claim 1 and 2 program request or live signal switching at runtime, is characterized in that:
In described step 4) broadcast advertisement video process in, when program request or direct broadcast server receive switching program request or live TV stream request again, program request or direct broadcast server ask unique identification to find corresponding program request or live TV stream to connect according to this user again received in switching program request or live TV stream request, by the target program request of the switching program request that again receives or live TV stream request or live TV stream splicing after Current ad video, this program request in corresponding relation between being connected with this program request or live TV stream by unique identification or live TV stream are updated to target program request or the live TV stream of switching program request or the live TV stream request again received.
4. the method broken for commercialsy in the Internet according to claim 3 program request or live signal switching at runtime, is characterized in that:
In described step 4) after, when program request or direct broadcast server receive switching program request or live TV stream request again, go to step 3).
5. the method broken for commercialsy in the Internet according to claim 4 program request or live signal switching at runtime, is characterized in that:
In described step 4) in, the coding of described current program request or live TV stream and advertisement video take all FLV as container, H.264 encodes.
6. the method broken for commercialsy in the Internet according to claim 5 program request or live signal switching at runtime, is characterized in that:
Described step 3) in switch program request or live TV stream request and use new HTTP to connect by user side by browser to send to program request or direct broadcast server.
7. the method broken for commercialsy in the Internet according to claim 5 program request or live signal switching at runtime, is characterized in that:
Described step 3) in switch program request or live TV stream request and use new HTTP to connect by user side by player to send to program request or direct broadcast server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910056093.9A CN101990126B (en) | 2009-08-07 | 2009-08-07 | Method for spotting advertisement in dynamic switching of internet on-demand or live broadcast signals |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910056093.9A CN101990126B (en) | 2009-08-07 | 2009-08-07 | Method for spotting advertisement in dynamic switching of internet on-demand or live broadcast signals |
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| Publication Number | Publication Date |
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| CN101990126A CN101990126A (en) | 2011-03-23 |
| CN101990126B true CN101990126B (en) | 2015-01-07 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN200910056093.9A Expired - Fee Related CN101990126B (en) | 2009-08-07 | 2009-08-07 | Method for spotting advertisement in dynamic switching of internet on-demand or live broadcast signals |
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Families Citing this family (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103024478A (en) * | 2012-12-11 | 2013-04-03 | 深圳市龙视传媒有限公司 | Method and system of spot commercials and digital television front-end system |
| CN103281566B (en) * | 2013-06-13 | 2016-09-14 | 天脉聚源(北京)传媒科技有限公司 | A kind of method and device of video switching |
| CN104811774B (en) * | 2015-04-29 | 2018-07-24 | 北京中传数广技术有限公司 | Advertisement, the accurate put-on method of information and system in a kind of audio and video live TV stream |
| CN106341698B (en) * | 2015-07-07 | 2020-11-03 | 腾讯科技（深圳）有限公司 | Video live broadcast processing method and device, storage medium and terminal equipment |
| CN105898559A (en) * | 2015-12-15 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Client and video splicing method |
| CN105828123A (en) * | 2016-03-30 | 2016-08-03 | 乐视控股（北京）有限公司 | Method and apparatus for interaction in live broadcast |
| CN106791925B (en) * | 2017-02-09 | 2020-12-15 | 阿里巴巴（中国）有限公司 | Video generation method and device |
| CN107205177A (en) * | 2017-06-27 | 2017-09-26 | 乐视致新电子科技（天津）有限公司 | Video broadcasting method and device |
| US10938872B2 (en) * | 2018-03-12 | 2021-03-02 | Qualcomm Incorporated | Processing interactivity events for streaming media data |
| CN110099293B (en) * | 2019-04-30 | 2021-06-01 | 广州酷狗计算机科技有限公司 | Method, device and equipment for playing video and readable storage medium |
| CN112218101A (en) * | 2019-07-11 | 2021-01-12 | 阿里巴巴集团控股有限公司 | Method, equipment and system for realizing live broadcast and on-demand broadcast functions |
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| CN101087404A (en) * | 2007-06-21 | 2007-12-12 | 腾讯科技（深圳）有限公司 | A method and system for advertisement insertion in network TV living broadcast program |
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| CN1261756A (en) * | 1998-11-20 | 2000-08-02 | 通用仪器公司 | Video data joint in asymptotic refreshing video data stream |
| CN1340271A (en) * | 1999-10-19 | 2002-03-13 | 皇家菲利浦电子有限公司 | Television receiver and method for using same for display information messages |
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