BG62374B1 - Method and system for data collection from representative tests, media poll enquiries and mobile objects - Google Patents

Abstract

The invention relates to a method and system for thecollection of data among media public poll participants and mobileobjects, i.e. secleted target and discussion groups, audiences ofthe TV broadcasts, and others. By the method, exactly at themoment of the encoutner of the persons replying with the testedmaterial the person's reaction is being measured. The systemconsists of a set of n AD-meter desks with local remote controlconnection to the mainframe (1) which can be any personal computeror office notebook. Two operating scales are fitted on the desk:horizontal with answers "yes", "no", "don't know" and "backspace", and vertical with evaluation marks, say from 1 to 6. Aprocessor for memorization, analyzing and transmission of theanswere produced by pressing the answer buttons is fitted in thedesks. The mainframe (1) is connected to a receiver (2) andtransmittter (2) which are connected to an aerial by means of anaerial commutator (4).3 claims, 2 figures

Description

Technical field

The invention relates to a method and system for collecting data from representative surveys, media audiences and mobile sites, which are used for studies of different media audiences, selected target groups, newsgroups, television broadcast audiences and the like.

BACKGROUND OF THE INVENTION

There is a known method for collecting data from media audiences, in which the emotional side of his reaction is measured just at the moment when the respondent meets the test material. Every kind of advertisement, clip or just a caption on the monitor contains an emotional message. This emotional element is intentionally incorporated and forms the basis of the message. Exploring people's reactions to such messages and the form in which they are expressed are often biased. In addition, the methods of inquiry depend on the verbal skills of the subjects examined. Known methods of investigation record the response of the subjects after they have seen the message. The emotional impact that it might have has already emerged and its precise measurement is therefore more difficult. Measuring the response of the respondent at the first meeting with the test material combines traditional ad research with what is called Q-VISION.QVISION enables the viewer to express their emotions and react to what they see, hear or read while it is "flowing." The Q-VISION system allows researchers to collectively record the views of responders without interrupting the viewing process, with complete anonymity. The system is suitable for group discussions or discussion of television programs by large groups of viewers, but it can also be used to record individual opinions. Results (gender, age, etc.) are fully embedded in the system in order to relate the main characteristics to the results / 1 /.

The system of devices for carrying out the method consists of a network of consoles. Through the console the respondent is connected directly or anonymously to the central computer. The panel signals to the respondent when it is ready to receive information and signals again in the moment that a “valid answer” is inserted. In addition to allowing continuous measurement of opinions, the remote allows the possibility of answering "yes" or "no" or "do not know" questions by using additional 15 buttons. The answers are processed very quickly and the wrong answers are registered in advance and excluded from the results. As soon as the console is answered, the console is blocked for further access to the 20 central computer. When all the answers have already been received, the computer releases the control panel for further actions / 1 /.

The console is a research tool 25 wired to the central computer. The instrument is an INTERACTIVE VOTING SYSTEM / IVS /, to which a vertical scale slider is added. This allows the response of the respondent to register 30 continuously at a predetermined interval of time - by moving the slider up or down, the respondent can signal his approval / whether or not he agrees with what he sees, while he or she 35 actually sees it / . Using other buttons and keys of the tool it is possible to answer questions before and after the presentation of videos / 1 /.

SUMMARY OF THE INVENTION

The method is as follows: it works in an interactive dialogue with the respondent, anonymously and very quickly gathers the answers. In the case of conducting a survey outside the Agency's halls, the data may be broadcast by telephone or radio. The method allows work with personal computers, telephone and cellular networks. The respondent 50 can easily choose his or her place in front of the monitor or the dashboard. The position of the test material may be as close as possible to the natural conditions in which the messages are received. The length of time that an answer should be chosen can vary from a fraction of a second to hours. The answers are received and stored very quickly, the wrong answers are analyzed and excluded from the results, and the moment the answer is given by a button on a special panel, the panel is blocked for further reception of information from another button and waits for the session with the central computer. When all the consoles have transmitted the data, the computer instructs the consoles to take further action.

The system that implements the method is a set of TV remote control-sized / AD-meter / panels with a local remote connection to the central computer, which can be any PC or notebook from the office. The consoles can be held in hand or placed on a table. There are two scales for operation on the console: horizontal - with answers “Yes”, “No”, “Dont know” and “Back space” and vertical ratings (for example from 1 to 6 or from 1 to 10 and others). The consoles have a processor that takes care of memorizing, analyzing and transmitting the answers received by pressing the buttons. The panel signals to the respondent when it is ready to receive information and signals again at the moment when a “valid answer” is entered.

The main advantage of the system is that the connection between the consoles and the central computer is wireless (unlike the known method and system). The AD-meter system can be used both for group discussions in the halls of marketing agencies, as well as for interviews in respondents' homes or public places. A system with a video monitor and VCR can be included in the system, which allows the tested material and results to be recorded on the video tape, subsequently analyzing the reactions of viewers in parallel with the context. The system is indispensable for group discussions that require individual registration of reactions and evaluations. It ensures the collective recording of opinions without interrupting the process of watching or listening, without causing delays and while maintaining complete anonymity. The great advantage of the system is that it allows rapid recording of reactions of a relatively larger volume of material, as well as its evaluation from different angles - in the process of perception, for a certain period afterwards, when compared with another clip, etc., while avoiding the typical repetition and fatigue of the respondents. The system registers ratings for all types of products, television programs, print and electronic advertising, electoral messages and more. The additionally registered socio-demographic characteristics such as gender, age, education income aim at a more precise intragroup analysis. It is possible to trace the fluctuations and dynamics in people's reactions, to analyze the groups in which such fluctuations are observed, as well as to discuss the causes and motivation for the changes among the participants in the discussion. The system provides data to a computer in the office via a telephone modem from the respondent's home, transmits data to a computer in the office via a cellular telephone system, and transmits data to a computer in the office via a radio modem.

Explanation of the annexed figures

An exemplary embodiment of the invention is given in FIGS. 1 and 2, where:

Figure 1 is a schematic diagram of a system for collecting data from representative surveys, media audiences and mobile sites;

Figure 2 is a schematic diagram of an AD meter / wireless communication device between the respondent and the central station.

Examples of carrying out the invention

The data collection system consists of a central computer 1 connected to a receiver 2 and a transmitter 3, the receiver and the transmitter connected to an antenna switch 4. AD-meters / n in number / 5 remotely receive questions and transmit answers.

The AD-meter / FIG. 2/ consists of a MCU microcontroller that connects to receive data through a data shaper 6 and a receiver 7 to an antenna switch 11. The MCU microcontroller is coupled for long-range transmission via modulator 8 and a power amplifier. 10 to the antenna switch 11. The MCU microcontroller is connected to a high-frequency generator 9 and a keyboard 12, wherein the generator 9 is connected to the power amplifier 10 and the MCU is also connected to LED 13. 5

Use of the invention

The MCU microcontroller starts operation after pressing a key, then 10 checks if it is free of air and starts the high-frequency generator 9. The modulator 8 and the power amplifier 10 transmit the data from the keyboard 12 on the air by switching the antenna switch 11 through the antenna switch 11. 15th from the acceptance of transmission.

Claims (3)

Claims 1. A method of collecting data from representative surveys, media audiences and mobile sites, in which the response of the respondent is measured at the moment of meeting the respondent, collectively recording the opinions of the 25 responders without interrupts the viewing process, with complete anonymity, making the research particularly suitable for group discussions by a large group of viewers, which further includes results such as gender, age 30, education, etc., with responses being processed very quickly, ha characterized by the fact that by means of special panels the AD-meter wireless communication device between the answering machine and the central station, the answering machine 35 communicates at various distances with the central station and after pressing the "Yes" or "No" answer buttons or "Don't know," or "Back space," in which the time period within which a response should be selected 40 can vary from parts of a second to hours, with incorrect answers being analyzed and excluded from the results, and the moment the AD-meter button is answered, the console is blocked to further receive 45 information from another button and wait for the session with the central computer, and when all the panels have transmitted the data, the computer orders the panels to take further action, and in the case of conducting research outside the agency's 50 offices, the data can be transmitted over the phone or radio, whereby it allows me to work with personal computers, telephone and cellular networks, and the respondent can safely choose his place in front of the monitor or the dashboard to display the tests and with respect to the tests Terri his position can be as close as possible to the natural conditions in which the messages are received, and the consoles can be held in hand or placed on a table, and the console signals to the respondent when he is ready to receive information and signals again as soon as a "valid response" was introduced whereby the method allows operation with the inclusion of a video monitor and VCR console, which allows the test material and results to be recorded on the video tape, subsequently analyzing the reactions of the viewers in parallel with context and method provides registration of ratings for all types of products, television programs, print and electronic advertisements, electronic messages, etc., as well as possible tracking of fluctuations and dynamics in the reaction of people, analysis of groups in which such are observed fluctuations, as well as discussing the causes and motivation of changes among the participants in the discussion and according to the method provide data to the computer in the office through a telephone modem from the home of the respondent, transmission of data to a computer in the office via cellular telephone system and transmit data to a computer in the office by radio. 2. A system for collecting data from representative surveys, media audiences and mobile objects, performing the above method, characterized in that it consists of a set of η number of ADmeter boards / 5 / with a local remote connection to the central computer / 1 / , which can be any PC or notebook from the office, with two work scales on the console: horizontal with "Yes", "No", "Don't know" and "Back space" and vertical with ratings, such as 1 to 6 or 1 to 10 and more, with a processor in the consoles that takes care of memorizing, analyzing and transmitting the responses received by pressing the answer buttons, wherein the central computer / 1 / is connected to a receiver / 2 / and a transmitter / 3 /, the receiver and the transmitter are connected via an antenna switch / 4 / to an antenna . System according to claim 2, characterized in that it comprises an ADmeter board (5), which consists of a microcontroller (MCU) connected to a keyboard (12) and a light-5 diode (13), and on the other hand the MCU is connected to a data shaper / 6 / which is connected to a receiver / 7 / connected via an antenna switch / 11 / to antenna A and it, through the antenna switch / 11 /, is connected to a power amplifier / 10 / which is connected to the modulator / 8 / and the high frequency generator / 9 /, and the modulator and the RF generator are connected to the microcontroller / MCU /.