AU2021102165A4

AU2021102165A4 - New supermarket shopping cart for retail marketing

Info

Publication number: AU2021102165A4
Application number: AU2021102165A
Authority: AU
Inventors: Xijuan Feng; Chenjie Hong; Man HUANG
Original assignee: University of Shaoxing; Zhejiang Agricultural Business College
Current assignee: University of Shaoxing; Zhejiang Agricultural Business College
Priority date: 2021-04-23
Filing date: 2021-04-23
Publication date: 2021-06-17
Anticipated expiration: 2029-04-23

Abstract

New supermarket shopping cart for retail marketing comprises of cart, push-pull handle and cart support frame, wherein the cart is installed on the cart support frame, the push-pull handle is installed at the rear end of the cart , and commodity code scanning camera is installed at the front end of the cart.The push-pull handle is provided with LDC touch screen which is provided with a central processing unit, connecting with a supermarket commodity management system, an online commodity data system and a GPS navigation system. The described LDC touch screen, GPS navigation system connects with voice receiving broadcaster. The described voice receiving broadcaster is installed on the cart support frame. This invention can realize the functions of scanning bar codes to display information of products, display related marketing information, recommend related commodities and the like, thus realizing real intelligent shopping. 1/2 FIGURES ------- /3 Figure 1

Description

1/2 FIGURES

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Figure 1

New supermarket shopping cart for retail marketing

TECHNICAL FIELD This invention relates to the technical field of marketing with background of new retail, in particular to supermarket shopping cart designed for new retail marketing.

BACKGROUND With the improvement of Internet technology, e-commerce platform and offline stores are gradually developing towards integration, in which new retail is an effective medium In the new retail mode, the production, circulation and sales processes of commodities are upgraded and transformed by the Internet and advanced technologies such as big data and artificial intelligence, thus reshaping the business structure and ecological circle, and deeply integrating online services, offline experience and modern logistics to improve the user experience of online and offline users. At present, in order to increase customers' consumption experience, many offline consumer stores generally use the conventional supermarket shopping cart, which is a kind of shopping equipment used by consumers in supermarket, and an indispensable tool in people's lives. Using the shopping cart in supermarkets can both improve buyers' demand and sellers' turnover which can be described as a win-win solution. However, at present, the supermarket shopping cart mainly serves offline stores, and its function is mainly to facilitate consumers to temporarily store the goods they want to buy. The conventional shopping cart has a single function and lacks the assistance of artificial intelligence technology, which is not conducive to improving the consumer experience. Therefore, how to design a special supermarket shopping cart based on the new retail mode is very important.

SUMMARY In order to overcome the problems of single function and lack of artificial intelligence technology of the conventional supermarket shopping cart at present, this utility model proposes a new supermarket shopping cart for retail marketing based on the new retail mode, which can realize the functions of scanning bar code to display information of products, online comparison purchase, marketing information push, recommendation of related products, etc., so as to truly realize intelligent shopping. The technical scheme provided by the invention to solve the technical problems is as follows: New supermarket shopping cart for retail marketing comprises of cart, push-pull handle and cart support frame, wherein the cart is installed on the cart support frame, the push-pull handle is installed at the rear end of the cart , and commodity code scanning camera is installed at the front end of the cart.The push-pull handle is provided with a LDC touch screen which is provided with a central processing unit, connecting with a supermarket commodity management system, an online commodity data system and a GPS navigation system. The described LDC touch screen, GPS navigation system connects with voice receiving broadcaster. The described voice receiving broadcaster is installed on the cart support frame. Further, The GPS navigation system comprise a navigation processor and a positioning base station in that supermarket, and the navigation processor is connected with the position base station in the supermarket, so that the navigation processor can position the shopping cart according to the strength of connection signals of the position base stations in various areas of the supermarket. When a shopper needs to navigate to a specified item, the navigation processor connected with the supermarket background server can extract the corresponding position information of the item, and transmit the information to the correspond positioning base station in the supermarket, and the positioning base station transmits the signal to the navigation processor of the shopping cart, and the LDC touch screen that is connected with the navigation processor can display the navigation route map. If a variety of goods are input, the navigation processor will automatically arrange the priority level according to the distance of the current position. The items with close distance have high priority and display the optimal path, and the priority level can also be set manually The cart is made of iron frame with spacious space. The lower part of the cart is tray for placing shopping baskets. Four support legs are installed at the bottom of the tray, and four wheels are installed at the bottom of the support legs, the rear wheels are driving wheels and the front wheels are universal wheels, and the wheel diameter of the rear wheels is larger than that of the front wheels. .The described LDC touch screen which is provided with a central processing unit, connecting with a supermarket commodity management system, an online commodity data system and a GPS navigation system. The display screen can display the price, production date, shelf life, production place, production unit, energy meter and other information of the commodity, and can provide the location of the supermarket where the commodity is located and the navigation route map. If you need to purchase the same product online, you can use the online commodity data system, which can provide online purchase and distribution of the same product. If there is no required information, the display screen will play the latest marketing products and information of the supermarket, so that consumers can know the promotion information of the supermarket in time, facilitating the purchase of related commodities. In this invention, in order to unlock the shopping cart, the mobile APP needs to scan the two-dimensional code on the push-pull handle of the new supermarket shopping cart for retail marketing. After unlocking the shopping cart, the marketing information of the supermarket and the associated marketing information of the purchased products will be displayed in the mobile APP, so that consumers can know the marketing information in time, facilitating the purchase. This invention has the following beneficial effects: it can automatically navigate and lead the user to the place of the goods according to the information of the goods; the LCD touch screen and the voice receiving broadcaster display are installed on the back side of the shopping cart to automatically roll and play the latest marketing goods and information of the supermarket; and the bar code scanner and GPS navigation system are installed on the front side. Self-service scanning of bar codes of selected products will display the marketing information of the products and recommend related products, thus realizing the marketing function of supermarket shopping carts.

BRIEF DESCRIPTION OF THE FIGURES Fig. 1 is a three-dimensional structure diagram of a new supermarket shopping cart for retail marketing. Fig. 2 is the implementation flow chart of the shopping cart for the new retail marketing supermarket. Wherein, 1-LCD touch screen, 2- bar code to unlock the cart, 3-voice receiving broadcaster, 4-Commodity code scanning camera, 5-front wheels, 6-rear wheels, 7-cart, 8- Tray DESCRIPTION OF THE INVENTION The invention will be further described with reference to the attached drawings. Referring to fig. 1 and fig. 2, a new supermarket shopping cart dedicated for retail marketing includes cart 7, push-pull handle and cart frame support frame, wherein the cart frame 7 is installed on the cart frame support frame, the push-pull handle is located at the rear end of the cart 7, commodity code scanning camera 4 is installed at the front end of the cart 7, LCD touch screen 1 is installed on the push-pull handle, and the LCD touch screen is provided with a central processing unit which is connected with a supermarket commodity management system, an online commodity data system and GPS navigation The LCD touch screen and the GPS navigation system are connected with a voice receiving voice receiving broadcaster 3, and the voice receiving broadcaster 3 is installed on the frame support frame. The shopping cart has a large-capacity cart 7 and a tray 8 on which shopping baskets can be placed at the bottom. The cart 7 has high strength and can load with heavy goods. The tray 8 under the frame 7 can be used for placing scattered objects independently. They can also be classified, such as separating food, seafood and other commodities such as towels, clothes and other commodities. The lower end of the tray 8 is provided with the traveling mechanism, which comprises two front wheels 5 and two rear wheels 6, and the two rear wheels 6 are directional wheels, and the direction of the wheels cannot be changed. The two front wheels 5 are universal wheels and can rotate freely to adjust the direction of the shopping cart. The wheel diameter of the rear wheel 6 is larger than that of the front wheel 5.

Commodity code scanning camera 4 is installed in front of the cart 7. The camera uses wireless communication, and when scanning the commodity bar code, the bar code of the commodity can be scanned by shaking slightly on the scanning head. For large or heavy commodities, the number can be input or scanned by taking pictures on the LCD touch screen 1. When the product scanning camera scans the product, the LCD touch screen 1 will automatically display marketing information such as promotional activities related to the purchased product and related product recommendation. When shoppers don't need the scanned goods, they can scan the goods again and cancel the purchase, or cancel the purchase on the LCD touch screen. The LCD touch screen 1 is installed on a height adjusting component, and the height can be adjusted manually. The LCD touch screen 1 adopts a central processing unit, which is connected with a supermarket commodity management system, an online commodity data system and a GPS navigation system, and uses the three systems to obtain corresponding information of commodities, wherein the commodity information includes weight information, price, production date, shelf life, energy meter, place of origin, inventory quantity, geographical location information of production units and supermarkets, etc. When shoppers want to buy goods online, they can scan the physical bar code first, and then use the LCD touch screen for the online product appliance to find the same goods wanted, then they can complete orders on the display screen, and have door step deliver by logistics. In physical store, for buying an item, the LCD touch screen 1 connects the CPU and the supermarket background server can output the item information and specific location, and display the route map after inputting the related goods information. If the inventory of the item is 0, LCD touch screen 1 will prompt offline shortage, provide similar selection and online purchase service, and prompt whether to delete the item information. If shopper chooses not to delete it, it will still not be included in the final bill at checkout, and if shopper chooses to delete it, the corresponding information of the item will be cancelled on the merchandise list on the display screen. When the shopper does not have any information input, the LCD touchscreen 1 will display marketing information such as promotion activities and product recommendation related to supermarket goods, so as to solve the problem that the supermarket shopping cart lacks artificial intelligence technology and realize accurate marketing. The GPS navigation system of shopping cart includes navigation processor and positioning base station in supermarket, which is connected with the positioning base station in supermarket, so that the navigation processor locates the position of shopping cart according to the strength of connection signals of positioning base stations in various areas of supermarket. When shoppers need to navigate to designated items, the navigation processor connects with supermarket background server to extract the corresponding position information of items and feed back information to the corresponding positioning base station in supermarket, which transmits signals to the navigation processor of shopping cart, which is connected with LCD touch screen to display navigation route. If a variety of goods are input, the navigation processor will automatically arrange the priority level according to the distance of the current position, and the items with close distance have high priority and display the optimal path, and the priority level can also be manually set. The LCD touch screen 1 and the GPS navigation system are both connected with the voice receiving broadcaster 3. When shoppers need to search for corresponding items or places, they can press the button of the voice receiving broadcaster 3 and speak corresponding information. When the oice receiving broadcaster 3 receives the corresponding information, it is immediately connected with the supermarket commodity management system, the liquid crystal touch electronic display screen and the GPS navigation system, and prompts the corresponding content by voice. The use process of this embodiment is described as follows: scan the two dimensional code at the shopping cart position 2 by using the supermarket designated APP, unlock and start the shopping cart, and the LCD touch screen 1 will prompt whether the voice receiving broadcaster 3 needs to be turned on. If select Yes, any subsequent operation can be input by voice, and if select No, the corresponding information needs to be input on the mobile phone APP or LCD touch screen 1. After selecting whether voice receiving broadcaster 3 is required, import the mobile phone to input the required shopping item information or touch the shopping cart LCD touch screen 1 to input the required shopping item information. After importing or inputting information, the CPU will process the information and display the corresponding goods information. If the goods inventory is not 0, the corresponding goods information and GPS position information will be displayed on the LCD touch screen 1. If the goods are found to be 0, the shopper will be prompted whether online purchase is required. If yes, online purchase of the same goods can be made on the corresponding mobile phone APP or LCD touch screen 1, and after payment, logistics will carry out doorstep delivery. if no, the shopping information will be deleted from the shopping list. Press the positioning key of navigation route map on LCD touch screen 1, and the display screen will display the optimal route, which can be modified accordingly. If the shopper needs to buy the goods, put the bar code of the goods in front of the commodity code scanning camera 4, and the goods can be added to the shopping cart. If you want to remove a certain commodity, scan the bar code of the commodity again, and cancel the addition to the shopping cart. The content described in the embodiments of this specification is only an enumeration of the realization forms of the concept of the invention, and is only for illustrative purposes. The scope of protection of this invention should not be regarded as limited to the specific form stated in this embodiment, and the scope of protection of this invention also extends to the equivalent technical means that ordinary technicians in this field can think of according to the concept of this invention.

Claims

THE CLAIMS DEFINING THE INVENTION ARE AS FOLLOWS: 1. New supermarket shopping cart for retail marketing comprises of cart, push-pull handle and cart support frame, wherein the cart is installed on the cart support frame, the push-pull handle is installed at the rear end of the cart , and commodity code scanning camera is installed at the front end of the cart.The push-pull handle is provided with a LDC touch screen which is provided with a central processing unit, connecting with a supermarket commodity management system, an online commodity data system and a GPS navigation system. The described LDC touch screen, GPS navigation system connects with voice receiving broadcaster. The described voice receiving broadcaster is installed on the cart support frame.
2. New supermarket shopping cart for retail marketing, according to claim 1, is characterized in that the described GPS navigation system comprises navigation processor and positioning base station in the supermarket, and the navigation processor is connected with the positioning base station in the supermarket, so that the navigation processor can position the shopping cart according to the connection signal strength of the positioning base stations in various areas of the supermarket.
3. New supermarket shopping cart for retail marketing, according to claim 1 or claim 2, is characterized in that the cart is made of iron frame with spacious space. The lower part of the cart is tray for placing shopping baskets. Four support legs are installed at the bottom of the tray, and four wheels are installed at the bottom of the support legs, the rear wheels are driving wheels and the front wheels are universal wheels, and the wheel diameter of the rear wheels is larger than that of the front wheels.
4. New supermarket shopping cart for retail marketing, according to claim 1 or claim 2, is characterized in the described LDC touch screen is installed on the height adjusting component, and the height can be adjusted manually.

FIGURES 1/2

Figure 1