KR20160044067A - Direct trading system of agricultural and marine products based on cooperative - Google Patents

Abstract

The present invention relates to a direct trading system of agricultural and marine products and, more particularly, to a direct trading system capable of securing a stable sales network and reducing the distribution cost by enabling producers and consumers trade the food directly in a cooperative. The system comprises: a producer terminal for a producer of agricultural products to access a direct server of agricultural products; a consumer terminal for a consumer to access the direct server of agricultural products; a direct trading server for processing the saving and purchases whenever direct trading of agricultural products is made. The trading system comprises the following steps: the direct server receives location and registration information of local stores and product information provided from a plurality of producer terminals; the direct server receives location and product information provided from a plurality of consumer terminals; the direct server matches the information of the consumer terminals and producer terminals to provide optimal information for both the producers and consumers.

Description

[0001] The present invention relates to a direct trading system of agricultural and marine products based on cooperatives,

The present invention relates to a direct commerce system for agricultural and marine products, and relates to a direct transaction type in which direct transactions are made based on cooperatives of producers and consumers, thereby achieving a stable sales network and reducing distribution costs.

The direct deal market refers to a direct deal method in which the seller, producer, and consumer directly deal with each other to streamline the distribution channel. As a form minimizing the intervention of the intermediary merchant, there are a mountain direct market, farm direct sales, And so on. On the other hand, as the online market expands, online and offline direct transactions are being developed in various forms, and a new type of direct transaction market, combined with online transactions, is emerging. Generally, the direct deal method of agricultural and marine products is constructed so that a homepage can be established on the web and a product to be sold can be specified, and then it can be purchased and purchased by a consumer. A seller terminal for allowing the seller to access the agricultural products direct transaction server, a buyer terminal for allowing the buyer to access the agricultural products direct transaction site operated by the seller, and a direct transaction server for storing data according to direct agricultural products and conducting electronic payment And the basic configuration does not deviate greatly.

E - commerce has been expected as an alternative to improve the unreasonable distribution structure, but it has evolved into an environment in which the net function can not operate properly. Since it is not easy for the producer to participate in the sales activities and take into consideration the conditions of the production site from the product registration process to the final delivery completion process, the new distribution organization 'online vendor (Dealer) 'have been created, and their overheating competition is causing severe damage to producers and consumers. Most of the consumers of e-commerce are concentrated in large famous shopping malls with their capital power, and the product prices of these products basically include the commissions for shopping mall commissions, product registration fees, dealer (dealer and vendor) margins, The purchase price of the product should include the product price, the defect rate, and the labor cost (labor cost) in the subdivision packaging. In addition, in order to be able to sell products in shopping malls, a lot of products must be exposed in a conspicuous place in the consumer's eyes, so various advertisements and promotions must be made. The types of advertisements and promotions are various and difficult to count You have to pay big and small costs. In addition, there is a penalty if a delivery delay is unavoidably required, and there are places that require cost for various reasons or require a large amount of deposit. All these costs will be reflected in product pricing, and there is a big difference between the price that the consumer buys and the amount of the producer's supply, which is different from the existing offline distribution and transaction method. .

Therefore, there is a need for a new type of direct deal system in which the direct participation of the producers and the benefits and benefits of the consumers are increased in the direct deal system. In addition, there is a need to promote mutual growth of communities, local agricultural development, We need a direct deal system that focuses on the securing of small farmers' markets.

The present invention aims to establish a system for on-line service that can discover farmers who produce safe food, direct products to consumers, and establish a combined online and offline system to secure off-line stores. This will help to improve the sales of producers' products, supply and purchase of fresh foods, and forecast the production of products, and to secure the price stability of the products through activation of the production cooperatives and order We also want to be able to provide post harvest service. In addition, it will be able to establish the support system for the alienated farmers and the formation of the uniform price through the activation of the cooperative association of the consumption, the effect of the delivery and the cost reduction by the direct delivery and the integrated delivery through the operation of the local food store.

The present invention for this purpose is directed to a producer terminal for enabling producers of agricultural and marine products to access direct deal servers of agricultural and marine products, a consumer terminal for allowing consumers to access direct deal servers of agricultural and marine products, and a direct deal server for storing and purchasing data according to direct sale of agricultural and marine products. Wherein the direct transaction server of the commodity registers information of the commodity, location and information of the provided local store from a plurality of producer terminals, A direct transaction server of a product receiving location information of a consumer's terminal, information on a product to be purchased, etc. from a plurality of consumer terminals; And the direct transaction server of the commodity matches the information of the producer terminal with the information of the consumer terminal to provide information to the producer and the consumer.

The direct deal system is characterized in that the information matched by the direct transaction server is provided based on a predetermined priority, and the information provided by the direct transaction server may be provided with a priority as the distance, May be provided in a priority order, and various priorities can be selected.

The direct transaction server calculates the sales data and provides the sales history of the goods to the producer or the consumer.

In addition, the local store operator may register with the direct dealing server and provide store information, and the producer may acquire information on the supply destination of the goods through the step of acquiring information on the local store through the direct dealing server And a consumer can provide a direct transaction system by acquiring information on a local store and product information of a local store through a direct transaction server to make a purchase selection .

And, the producer or the consumer may be a direct transaction system characterized by being in the form of a producer group or a consumer association of a cooperative unit.

The present invention can provide a distribution method that facilitates direct dealings of agricultural and marine products and facilitates both producers and consumers, and provides an integrated system through an appropriate combination of on-line and off-line. Furthermore, it promotes the cooperative spirit of producers and consumers, establishes local cooperative associations, contributes to securing stable income and establishing local food system.

Figure 1 is a diagram illustrating a typical online direct transaction system.
FIG. 2 is a diagram showing a system of the direct transaction system of the present invention.
3 is a block diagram of a producer (seller) terminal.
4 is a block diagram of a consumer (purchaser) terminal.
5 is a block diagram of a direct transactions server.
6 is a flowchart of a method of purchasing a product as an embodiment.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order to explain the present invention in detail so that those skilled in the art can easily carry out the present invention. . Other objects, features, and operational advantages of the present invention, including its effects and advantages, will become more apparent from the description of the preferred embodiments. Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

Typically, in the case of electronic commerce including online direct transactions, as shown in FIG. 1, a plurality of terminals such as a buyer or a seller connected through a wired / wireless communication network and a commodity direct transaction server are connected through a network. Here, the network N may be a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal area network (PAN) (mobile radio communication network) or a satellite communication network. The user or the seller terminal may be implemented by a computer, a portable terminal, or a television set that can be connected to a remote server through the network N or to be connected to other terminals and servers. Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, and the like, each of which is equipped with a web browser (WEB Browser)

(PDS), a personal digital assistant (PDA), an international mobile communication (IMT), and the like. (Handheld) mobile communication terminal, such as a cellular phone, a cellular phone, a cellular phone, a cellular phone, a cellular phone, a cellular phone, and a cellular phone. ) Based wireless communication devices. In addition, the television may include an Internet Protocol Television (IPTV), an Internet television (TV), a terrestrial TV, a cable TV, and the like.

In the case where the terminal used is a portable terminal such as a smart phone, an application can be installed in the portable terminal, and when the terminal is a normal personal computer, the terminal is connected to the server through a web browser, And this method is also the same in the present invention.

Figure 2 shows the schematic subject and method of the system of the present invention. In the present invention, as a subject to achieve the technical object of the present invention, there is a cooperative combination. The formation of the producer cooperative 200 and the consumer cooperative 300 and the local store operator 400 in close proximity with the producer and the consumer are more efficient and meet the need through the direct transaction server 100 of the present invention And the like. The direct transaction server 100 includes a seller or producer DB, a consumer DB, a product DB, and the like, and is connected to a terminal or the like of each subject via a network. A server is a computer capable of communicating with other servers or terminals through a network, and provides a virtual marketplace for trading goods through an online store in response to a request from a terminal such as a plurality of users. At this time, all users are allowed to browse all products regardless of producer and consumer. Meanwhile, the producer cooperative may be developed in various forms, and may be constituted as a local unit for producing specific agricultural products, collected or secured through consultation of the manager 500 managing the server, As shown in FIG. Since the producer cooperatives are assembled in cooperative form, each of the producers can collect information about the product, the way of selling the product, the location of the retailer (local store) where the product is supplied, the information of the local store , Or the co-operative's manager may adjust this to provide information about the product on a cooperative basis. These types of cooperatives may be classified according to categories of products, or each of the producers may be subscribed to various cooperatives. However, since they are the forms of cooperatives at the regional level, . On the other hand, the term "commodity" basically refers to agricultural and marine products, processed agricultural and marine products, and food and beverage products, but it should be understood as a concept including products that can be produced or processed through a combination of producers.

3 is a block diagram of the terminal of the producer part. A producer terminal is a terminal of a member who wants to produce and sell a commodity. The producer is registered as a seller in the commodity direct transaction mediation server through the producer terminal, and the sales commodity information and the like are inputted. In such a case, the producer is the seller as the subject of sales. The data processing section encodes and modulates the sales product information (the sales product photograph, the sale product price, the description of the sales product operation, etc.), the store location, the store detailed information, etc. to be sold in a data packet and transmits it to the product direct transaction intermediation server And a transmitter. And a receiver for extracting a data packet by demodulating and decoding a signal received from the commodity direct transaction intermediary server. That is, the producer terminal data processing unit may be composed of a modem (MODEM) and a codec (CODEC). The codec may include a data codec for processing data and an audio codec for processing a voice packet and outputting a voice-like analog signal. The producer terminal display unit displays information inputted from the seller through the producer terminal input unit. The producer terminal input unit provides an input interface window for receiving sales product information, a store location, and store detailed information. The producer terminal input unit can be input through a keypad having a key or a key combination of numbers, or can be implemented through various input means such as a touch input through a touch screen panel. In the above description, the sales product information refers to the information of the sales product photograph, the sales product price, and the location of the sales shop. In addition, the store detailed information may include at least one of name information of a store, seller information, store contact information, store email information, and an inside and outside shop photo. The producer information registration unit stores sales product information, And store detailed information into a store information registration message, and provides it to the commodity direct transaction intermediary server. When the manufacturer wants to register with the commodity direct transaction intermediary server to register as a dealer, the dealer information registration unit converts the sales product information inputted from the seller, the dealer position of the dealer, and the dealer detailed information into a single dealer information registration message, To the server. In addition, it is possible to provide the sales product information, the store location of the retailer, and the store detailed information, which are input without generating a separate store information registration message, to the product direct transaction intermediary server at the time of registering the member information.

4 is a block diagram of a consumer terminal. On the other hand, the consumer terminal refers to a terminal used by a buyer who wants to purchase a product, and corresponds to a buyer, so the consumer corresponds to a buyer. The consumer terminal subscribes to the commodity direct transaction intermediary server to provide buyer information (name, contact, address, etc.), purchase product information, and buyer location to the online server. In the above, the purchase product information refers to information about a product that the consumer intends to purchase. Also, the consumer location is the location information of the consumer terminal. The consumer terminal data processing unit includes a transmitter for encoding and modifying the buyer information, the purchased product information, and the buyer location into data packets and transmitting the encoded data to the product direct transaction intermediary server. And a receiver for extracting a data packet by demodulating and decrypting the store location and store detailed information received from the commodity direct transaction intermediary server. The purchaser's terminal data processing unit 320 may include a modem and a codec. The other functions are the same as those of each function of the producer terminal.

On the other hand, producers and consumers can purchase desired products at a low price for consumers through the application, and can help judge the production amount of a specific product through purchasing tendency. The application of the producer and the buyer applies the same method only with the difference of the attributes of the members. Here we look at the way consumers stand. The direct transaction intermediary application can determine whether to display the dealer location on the electronic map according to the priority order. For example, it can select a priority order from the buyer and display only the dealer identification icon corresponding to the priority. These priorities can have various priorities, for example, only when the sales price is selected as a priority, only the store location of the stores below the set selling price can be displayed. In addition, when the store registration order is selected as the priority order, only the store locations of the stores registered after the set registration date are displayed, and when the distance is selected as the priority order, only the store locations of the stores within the distance set from the current location of the shopper . In addition, only the positions of the dealers having a scale equal to or larger than the business scale set when the business scale is selected as the priority order, and only when the evaluation score is selected as the priority order, only the dealer positions of the dealers having the evaluation scores higher than the set score can be displayed. When the application is started, an initial screen is displayed on the consumer terminal display unit. If you click each menu, a submenu is displayed. If you click each submenu, you can move to the part where the item can be directly sold.

4 is a block diagram of a direct transaction server of a commodity. As shown in the figure, the commodity direct transaction server includes a data communication unit, a producer information database, a consumer information database, and a local store (retail store) retrieving unit. The data communication unit transmits and receives data of the consumer terminal and the producer terminal through a wire / wireless communication network. The data communication unit receives the sales product information, the store location, and the store detailed information from the producer terminal through the wired / wireless communication network. Also, the data communication unit receives, from the consumer terminal through the wired / wireless communication network, the location of the purchaser, which is the location information of the consumer terminal, and the purchase product information to be searched. Further, the data communication unit detects the retailer positions within the set distance range from the consumer position among the retailers that sell the sale goods corresponding to the purchased product information received from the consumer terminal, and transmits them to the consumer terminal. The consumer information database stores member information for each consumer who desires to search for a store through the consumer terminal 300. That is, the database is stored with a consumer ID field, a consumer name field, a consumer home address field, a consumer mail address field, a consumer telephone number field, a consumer current location information field, and a selected merchandise history field. Such information can be used for various researches such as product selection and production. Likewise, it can be applied to the producer part as well.

The local store search unit performs a function of searching for a store selling a product that the consumer intends to purchase. That is, the retailer searching unit, which receives the consumer position, which is the location information of the consumer terminal 300, and the purchase product information to be purchased, from the consumer terminal 300, And then transmits them to the purchaser terminal. This distance setting portion can also be included, which has been described at the consumer-centric level, but can also be described in terms of the producer and also with respect to the local store operator.

In addition, it is possible to include a function of calculating information on the sales item and the quantity of the goods, or to register the goods in the store through the seller terminal of the store, the location information of the purchaser from the consumer terminal, And a transfer or matching process of transferring the matching information to the consumer or the producer through the purchase commodity information and the store location confirmation through the merchandise direct transaction server. It may be provided in a push form in accordance with information such as sales price, production date setting, detailed information of the retailer, sales history, and product evaluation.

FIG. 6 is a flowchart showing a commodity direct transaction method according to an embodiment of the present invention. The seller terminal receives the sales product information, the store location, and the store detailed information to be sold from the seller, respectively. The selling product information refers to information of a selling product, a price of a selling product, a description of an operation of a selling product, etc., and a store location is information that can know the location of a store such as address information and navigation location information of a store where the store is located . The store detail information may include at least one or more of name information of the store, seller information, store contact information, store email information, and an inside and outside shop picture. The seller terminal transmits the received sales product information, the store location, and the store detailed information to the commodity direct transaction intermediary server in real time. Also, the buyer terminal receives the buyer location, which is the location information of the buyer terminal, and the purchase product information to be purchased, from the buyer. The buyer location information can be directly input from the buyer, but can also be grasped from a GPS module or the like provided in the buyer terminal. The purchased product information refers to information about a product that the purchaser wants to purchase. The buyer location is the location information of the buyer terminal. The buyer terminal transmits the buyer position and the purchased product information to the commodity direct transaction intermediary server and makes a store search request. The commodity direct transaction intermediary server registers the sales commodity information, the store position and the store detailed information received from the seller terminal as sales information in the seller information database, and registers the buyer position and the purchase commodity information received from the purchaser terminal in the buyer information database . The commodity-direct-transaction intermediary server searches for the retailer positions within the set distance range from the received buyer's position among the retailers that sell the commodities corresponding to the received commodity information. The set distance may be a preset value. The commodity direct transaction intermediary server transmits the shop location searched for within the set distance from the buyer location to the buyer terminal. In addition to the transmission of the shop location, the store information including the name information of the store, the seller information, the store contact information, the store e-mail information, and the shop inside and outside photos can be transmitted to the shopper terminal together. In addition, evaluation information of the retailers can be transmitted to the purchaser terminal together with the location of the retailer. The dealer detail information and the evaluation information can be utilized when the buyer terminal displays detailed information on the retailer, and can be utilized in determining whether to display according to the priority. The buyer terminal receives the store location and store detailed information, and displays the location of the store and the location of the shopper on the electronic map. Accordingly, the purchaser can browse the electronic map displayed on the buyer's terminal and determine the location of the sellers around the buyer himself / herself.

On the other hand, in the case of the present invention, the way of operating the local store can be differentiated. The producer can register the product information on the direct transaction server for the purpose of promoting his product, push it, provide it directly to the local store for tasting, provide its location and information, and the consumer cooperative And obtains the direct information of the goods through the server, and makes a purchase request through the server. In other words, it is possible to promote more direct producers-oriented direct transactions. In addition, various opportunities for field experience can be promoted to confirm the quality of producers' products. It is possible to provide opportunities to experience the cultivation process of the product and the production process, and it can be commercialized in various ways.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. It is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.

100: Direct Deal Server
200: Producer Cooperative
300: Consumer Cooperatives
400: Local store operator

Claims (9)

A producer terminal that enables a producer of agricultural and marine products to access a direct dealing server of agricultural and marine products, a consumer terminal that enables a consumer to access a direct dealing server of agricultural and marine products, and a direct dealing system including a direct dealing server for storing and purchasing data according to direct dealing In this case,
The direct transaction server of the commodity registers the information of the commodity, the location and the information of the provided local store from a plurality of producer terminals;
A direct transaction server of a product receiving location information of a consumer's terminal, information on a product to be purchased, etc. from a plurality of consumer terminals;
And the direct transaction server of the commodity matches the information of the producer terminal with the information of the consumer terminal to provide information to the producer and the consumer. The method according to claim 1,
Wherein the information matched by the direct transaction server is provided based on a predetermined priority. 3. The method of claim 2,
Wherein the information provided by the direct transactions server is provided with priority in distance. 3. The method of claim 2,
Wherein the information provided by the direct transactions server is provided with the evaluation information of the goods as a priority order. The method according to claim 1,
Wherein the direct transaction server computes sales data and provides a sales history of goods to a producer or a consumer. The method according to claim 1,
Wherein the local store operator registers with the direct dealing server to provide the store information. The method according to claim 6,
Characterized in that the producer enables the supply of goods and information about the source of the goods through the step of acquiring information about the local store through the direct dealing server The method according to claim 6,
Wherein the customer is able to obtain purchase information by acquiring information on the local store and product information of the local store through the direct transaction server. 9. The method according to any one of claims 1 to 8,
Wherein the producer or consumer is in the form of a producer group or consumer association of a cooperative unit.

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