ZA200503470B - Player specific rewards - Google Patents

Description

PLAYER SPECIFIC REWARDS

TECHNICAL FIELD

This disclosure relates to gamming, and, more particularly, to a system where networked games can be played over multiple sessions.

BACKGROUND

Because there are many choices of casinos from which a patron can choos €, casinos are constantly searching for ways to differentiate themselves. One such method is by developing new games and gaming environments that encourage players to return. Loyalty programs are well known; where players ean an award for playing gaming devices with the amount of the award determined by the amount of coins deposited into the game, game outcome, certain bonuses or extra awards won, or other various factors. Typically, the awards accumulate in an account, similar to frequent flyer miles, until used by the patron. By returning to the same casino, or sam e group of casinos, the award account can accumulate to a valuable amount.

Although loyalty programs are successful in encouraging patrons to retum, patrons are always seeking new, unique, and interesting ways to be entertained and to get a maximum benefit from their entertainment dollar.

Embodiments of the invention address this need.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram illustrating components of the PSGS system according to an embodiment of the invention.

FIG. 2 is a block diagram illustrating divisions on a game screen according to embodiments of the invention.

FIG. 3 is a screen shot illustrating an example game screen with a Player's card inserted.

FIG. 4 is a screen shot illustrating an example game screen with a Player's card removed.

FIG. 5 is an example flow diagram illustrating communication between components of the PSGS system according to embodiments of the invention.

FIGs. 6-13 are example screen shots showing a collection type reward.

FIGs 14-22 are example screen shots showing a cash draw ticket type reward.

FIGs 23-29 are example screen shots showing a draw card type reward.

DETAILED DESCRIPTION

A player specific game system (PSGS) allows a casino to track a player's gamme playing (and other) activity and adjust game characteristics to meet a player’s tastes, playing habits, budget, and to keep a their interest. Loyalty awards can be specifically tailored to directly impact the player's game play. Benefits to the casino include a more direct communication platform through which loyalty building promotional information can be delivered to a custorraer. Additionally, the casino is able to rapidly change loyalty promotions, which beuilds player excitement and keeps players interested in returning to the particular casino,

FIG. 1 illustremtes an example PSGS system 8 according to embodiments of thee invention. The PSGS system, generally, includes a customizable electronic gaming rnachine 10 (EGM), a set of pl ayer tracking hardware 20, a player tracking system 40, and a P SGS server 60. Each of the components can communicate with one another over commumication interfaces. For example, the PSGS server 60 communicates to the EGM 10 over a PSGS network 50, which cam be a wired or wireless network, or a combination of both. The EGM 10 communicates to the player tracking hardware 20 over a communication link 52, which is well known to those skilled in the art. For example, descriptions of the link 52 and the interaction between ara EGM 10 and a player tracking system 20 are included in US 5,655,961 and US 6,3 19,125, assigned to the assignee of the present invention. A card reader monitor component 30 of the player tracking hardware 20 can communicate directly vvith machine electronics 1<} of the EGM 10 through a separate communication link 54. The player tracking hardware 20 communicates with the player tracking system 40 over a communication link 56, also known as a casino system network. Casino networks are= well known in the industry and are detailed in the ‘961 patent referenced above. The player tracking system 40 cormmunicates to the PSGS server 60 through one or more gateways, illustrated here as a comnmunication link 58. Detailed discussion of the types of communication between all of the components in the PSGS system 8 follows.

Although only one detailed EGM 10 is illustrated in FIG. 1, multiple EGMs 10» can be connected to the PSGS server 60 over a separate or shared communication link 52. Each of the EGMs 10 has an ac companying set of player tracking hardware 20, which also connects to the player tracking system 40 through a casino system network link 56, although the=se links have been omitted in FIG. 1 for clarity.

Within the PSGS server 60 are a patron database 62 and a slot machine database 64, the contents of which are described below. The PSGS server 60 may be embodied by a single or multi-processor computer having 1-4 CPUs, for example. Intel PENTIUM or AMD 32 or 64 bit processors operating at 2Ghz ox faster could drive the server 60. The operating system could be a MS Windows, BSD, or Linux based system, for example Redhat Advanced server. The database could be Oracle, SQL. Server, MySQL, or PostgreSQL and connected by JDBC (Java DataBase Connectivity), for instance. Additionally, the PSGS server 60 can host a web server, such as an Apache server, and an application server such as Tomcat or

JBoss, which are well known in the industry. Security on the PSGS network 50 uses SSL (Secure Socket Server). A communication protocol for use between the PSGS server 60 and the EGM 10 could be XML-RPC Communi cation protocol, for instance.

The EGMs 10 may be powered by a less powerful processor than the PSGS server, such as a single Intel Celeron or Pentium processor. In one embodiment, the EGMs 10 operate using a customized kernel for the Linux Operating System.

The EGM 10 may communicate to the Player Specific Game Server 60 over the PSGS network 50 using an Ethernet port. The protocol used could be TCP/IP. Upon initialization, the EGM 10 will configure the network adagoter utilizing an address obtained for the particular machine. A game address block 16 may include an address, for example a TCP/IP address burned into an EPROM that is coup led to a set of machine electronics 14. When initialized, the machine electronics reads the previously burned address as the address to use for itself on bootup. Providing a previously burned and relatively hard coded address provides security from an EGM being hacked by unauthorized personnel. Instead of an

EPROM, a hardware dongle could also prov-ide address information.

The identity EPROM, or equivalent, may contain information such as a resort ID, a casino ID, a machine serial number, the IP address for the machine, an IP subnet mask, a machine broadcast address, a machine gateway address, and an application Server URL.

When the EGM 10 initializes, it sends the in formation from the identity EPROM to the PSGS server 60, where the particular EGM 10 can be authorized as eligible to connect to the PSGS system 8.

Providing an identity EPROM has advantages in that it provides a mechanism of providing a unique ID for the machine that is independent from the EGM 10, it provides a measure of security because the data is in binary format and not easily read or modified without the proper tools, and the structure is easy to setup in the field.

The EGIMs 10 also include increased security measures that ensure only awithorized personnel access the machines. For instance, only authorized personnel with appropriate levels of access (and keys) are able to obtain entry to the internals of the EGM 10. All door opens and closures are recorded. Personnel must possess and be authorized to create the identity EPROM, and further, the EPROM must pass version/hash comparison testing.

Once initiated, a technician will be able to verify the TCP/IP address that is read from the game address block 16 by reading the address on the game display 12. The IP address will only be shown on the game display 12 during installation or servicing modes, and will not be available to the general public.

Multi-session graming :

In embodiments of the invention, a game is presented that can be played by players that identify themselves to the game owner, such as a casino, and by players whom are unknown to thes casino. Identified players are known as “carded” players because they identify themselves by placing an identification card into a card reader 28 (FIG. 1) inthe player tracking hardware 20. Unknown players, i.e., those who do not insert an Edentity card, are known as ““wuncarded” players.

In a garme according to embodiments of the invention, certain features are available to carded players that are not available to uncarded players. These special game features may be advertised to uncarded players to give them an extra incentive to join the loyalty program in the casino wrhere the game is located.

In a particular embodiment a game according to embodiments of the invention includes a bases game, which could be a video slot machine for instance. The basse game may be played by carded and uncarded players alike. The game can include one or more bonuses.

Some of the bonuses are available to carded and uncarded players, while other b-onuses are available only “to carded players. In one particular bonus, available only to carded players, the players tak< a simulated “journey” along a path beginning at a first location sand ending at a known destination. An indicator of where the player is on the journey advancess along a displayed route, so the player knows where they are in the journey. A player ad-vances to another point on the journey when events occur. For instance, in a simple embosdiment, the journey may begin after the carded player has played for “x” minutes, or has played “y” number of gannes, or has played “z” amount of value in the game. The last determination, amount of value played in the game is known as “coin-in”, and is a measure of how much money the patxon has spent on the game, no matter how long it took the patron to do so.

Using coin-in is a convenient way to measure patron activity. For example, the journey #nay include 10 stopping points and the player advances to the next stopping point after the player has the minimum amount of coin-in since the previous stopping point. In a more advanced embodiment, the triggering event that causes a player to advance from one stopping point to another can be a random or pseudo random event.

To complete a reward journey, a player may have to spend a relatively long time at the game. Using embodiments of the invention, a player may split portions of the reward journey into multiple “sessions” of play. For instance, the player may initially play the game for 45 minutes and may aclvance to the second of ten stops on the reward journey. In embodiments of the invention, because the player is a carded player, the PSGS server 60 may record and “store” the player’s progress. Thus, when the player returns and re-identifies themselves by inserting their player identification card into the game, the game returns to its previously stored state where the player had already advanced to the second of ten stops in the reward journey. When the player then plays the game enough to advance to the next stopping point, the game automatically advances to the third stopping point, rather than beginning again at the first. In this way, the entire reward journey can be played over multiple gaming sessions, which encourages players to return to the same casino.

In another embodiment of the invention, the player may be able to continue the reward journey on machines in more than one casino, provided the casinos are related. Urader this scenario, a resort group might have a Player's Club that spans multiple properties andl would want to encourage return play to any property within that group.

In another embodinnent of the invention, as players move from one stop to another" in the journey, they may acquire a token that is randomly selected from a group of possible tokens. At the end of the journey, the tokens are “redeemed”, and the number of different tokens the player has collected along the journey determines a final reward to the player for completing the journey. Higher rewards can be awarded for higher numbers of unique tolkens gathered on the journey, wiith the highest reward being awarded to the player who gathers a unique token for each stop on the journey.

Game screen

FIG. 2 illustrates in block form a sample game screen that can be used in embodiments of the invention, and FIGs. 3 and 4 illustrate an illustrated sample screen.

Almost any conceivable type of game can be used to embody elements of the invention, but for purposes of illustration a video slot machine will be described. The primary game isa 5 or 9-line, 5 reel video slot machine. A 9-line video sl ot is illustrated in FIG. 3. Typically, the game would have a second screen reward feature that could be won by carded and non- carded players alike. The second reward screen feature could be funded i.e., rewards paid out of, a pool accumulated by an overall payback percentage of the machine, or another reward pool funding mechanism could be employed. In somes embodiments, the reward pool operates similar to a personal progressive reward as described below. Personal progressive awards are well known to those skilled in the art.

Referring back to FIGs. 1 and 2, a game screemn 12 is divided into a central area 110, where the main game is shown, a reward feature messaging area 112, and a button and game meter area 114. In this embodiment, the central area 7110 is divided into five discrete areas for video reels.

The reward messaging area 112 is can include: messages informing the patron of reward features, status in the reward feature, help screens, pay table screens, and other miscellaneous details to help explain or entertain the patron. As illustrated in FIG. 3, the reward messaging area 112 includes a simulated “map” of Route 66, from Illinois to

California, while the same area in FIG. 4 shows an informative message to the player.

Graphics to be displayed in the messaging area 112 can be stored within the EGM 10 itself, or within the PSGS server 60, for instance. If the gragphics are stored on the EGM 10, the

PSGS server 60 can direct the EGM when to display particular graphics. Communication protocols between the PSGS server 60 and the EGM 10 are discussed in detail below.

When the game on the EGM 10 is initialized, =n initial view is illustrated on the display 12. Messages and graphics can be shown informing the player that certain benefits are available to a carded player that are not available £0 an uncarded player. In addition, the initialization screen may allow a non-carded player to view a details screen, described below, as well as the pay table for the reward feature.

When a player inserts his or her card, a message in the reward feature messaging area 112 can welcome the player by name and can communicate the player’s status in the reward feature, such as by generating a map indication the player’s current position on the “journey”.

If a non-carded player is playing the game on he EGM 10, the reward messaging area 112 can illustrate enticing messages that invite the nom-carded player to register to become a carded player.

While a carded player is playing, the reward naessaging area 112 can show different types of screens, such as indicating to the player their present position in the reward journey,

a list of tokens the player has already collected, and an amount of money that the player could win by completing the reward journey.

Downloadable pay tables

Because of the interaction and communication between the PSGS server 60 and the

EGM 10, it is possible to control or modify some components of game that previously were uncontrollable. Specifically, the machine pay tables themselves can be stored on the PSGS server 60, for example on the slot machine database 64, and be downloaded into the EGM 10 as part of the game initialization, or after the game is initialized. In operation, downloading paytables could be implemented by using the messaging system described below.

Pay tables relate the outcome of a game played to the benefit received by the player for the particular game outcome. EGMs 10 typical 1y include a standard pay table for a game, i.e., the pay table that is the standard pay table offewings for that game. In addition, one or more (or all) of the elements within the pay table czan be changed by downloading new data from the PSGS server 60 into the EGM 10.

Game tables can be changed for a number o freasons. For instance they can be changed for different times of the day. Also, they czan be changed for specific promotions.

The machine pay tables can also be changed for individual players or groups of players. For instance, a first set of game pay tables can be created for a player with no detail history stored in the player tracking system 40. Then, as more is Eearned about the player’s style, habits, preferences, skill level, etc., for example, the game tables can be modified by running a process on the PSGS server 60. Once modified, the: PSGS server 60 can cause the modified pay table to be downloaded to the game for the player. In one embodiment, when a player identifies himself or herself by inserting a player tracking card, the PSGS server 60 retrieves the personalized machine pay table and downloads it to the EGM 10 at which the player is playing. Then, the EGM 10 changes its current pay table to the one just loaded by the PSGS server 60, such that the gaming table is personalized for that player.

As one can imagine, countless variations in rnodifying machine tables are possible.

The PSGS server 60 may modify machine paytables at games to which it is connected every 3¢ hour. Therefore, a particular machine outcome at 5: 00am may be different from one at 11:00pm. Additionally, if a player known to the PS€&GS server 60 is playing a machine at 5:00am, the PSGS could be programmed to either owerride the standard “modified” pay table, or to load the pay table that has been “created” for that particular player. It is also possible to change the paytable to the player specific pay table at some times and not at others. Even further, it is possible to have modified pay tables for each individual EGM 10. For instance, pay tables can be modified for games at a first casino, but not at a second casino. Or, pay tables can be modified for a particular game at a casino based on the game’s physical location. In short, the PSGS system 8 control of modified game tables can extend down to the level of a different pay table for a player for each and every single game to which the

PSGS system is connected. However, there may be too much overhead in keeping so many modified pay tables for each of the players, and keeping modified pay tables per game type for particular players may be an acceptable level of control/service for the overhead involved.

Messaging to the player

As the player plays the game on the EGM 10, the existing player tracking system 40 records details about the player, as well as stores historical records on the player's past play, and other details about the player. The PSGS sy stem 60 is able to use past and present data about the player to provide individualized messages to the player through the display 12 of the EGM, or, in other embodiments, though a display 24 on the player tracking hardware 20

FIG. 1).

The player is identified to the EGM 10 through the player tracking hardware 20, illustrated in FIG. 1. The player tracking hardware 20 can include a Serial Machine Interface

Board (SMIB) 22, a display 24, which can be a touch-screen display, a keypad 26, and a card reader 28. Additionally the player tracking hardware 20 can include a card reader monitor 30 that monitors events of the player tracking hardware, as described below.

FIG. § is an example flow diagram illustrating general processes that can be used in embodiments of the invention and illustrates the communication between different components of the PSGS system 8 of FIG. 1.

A flow 200 begins at a process 210 when a player inserts their player tracking card into the card reader 28 of the player tracking hardware 20. The card reader monitor 30 reads data from the card and can perform a low-level check on the card before sending the data from the card to the player tracking system 40, al ong with a “card-in” request, in a process 220.

The player tracking system 40 authenticates the player by verifying the information against data stored on a patron database 42 and/ox a slot machine database 44 in a process 230. This information is then sent to the PSGS server 60. In a process 240, the PSGS server 60 determines if the particular identified player has a previously stored game record, i.e., that the player had already began a reward journey in a previous game session. If not, a new game record is created in a process 244. If the player had a previous game session, the record is retrieved in a process 246. Then, either the newly created or the retrieved record is sent to the EGM 10 in a process 250.

Once the record is sent to the EGM 10, the game makes adjustments based on the record in a process 260. For example, if the player had already progressed to the third of ten stops in the reward journey, then the EGM 10 woulld change to a state where the third stop had already been reached. Next, the EGM 10 displ ays a personalized message in the reward area 112 of the gamescreen 12, which informs the player that he or she has been recognized by the system, and that credit for previous play has been acknowledged and accredited by the

EGM 10.

The following provides more details of mes saging and message interaction between the between card reader monitor 30 (CRM 30), the message controller 18 (MC 18), the EGM 10 and the PSGS server 60 according to embodiments of the invention.

The MC 18 is the “traffic cop” for messagirag within the PSGS system 8 of FIG. 1.

The MC 18 can be embodied by a process that runs on the EGM 10, but is separate from the game itself. Typically, the MC 18 would be started before a game running on the EGM is started, and would be running prior to the player tracking hardware 20 being initialized. The

MC 18 could be a software process that is initialize d using an AGPx start-up process. In the event the MC 18 terminates abnormally, it automatically restarts and reestablishes communications to the various components to which it is connected.

In operation, the MC 18 receives and disper ses messages to and from authorized and intended processes, such as a game operating on the EGM 10, the card reader monitor 30, and the PSGS server 60. When the MC 18 initializes, it registers itself with the PSGS server. In some embodiments, the MC 18 communicates to th.e PSGS server over the PSGS network 50 using XML based messaging.

The MC 18 can maintain a “heart beat” between itself and the PSGS server 60, between itself and the game operating on the EGM 10, and between itself and the card reader monitor 30.

Typically, the MC 18 functions in two modes: a first when all necessary processes are present, and a second in which one of the necessary” processes is missing, as determined by the heart beat. When one of the processes is missin g, the MC 18 can still operate, such as when various components are being simulated. Thi s could be beneficial during testing, for instance.

Messages between the MC 18 and the game operating on the EGM 10, and between the PSGS server 60 can be of any acceptable format. One example format uses serialized messages using RMI (Remote Method Invocation), which is a closed message format/protocol not used by any other types of gaming de=vice or gaming network. Having a private message protocol protects the integrity of the gam ing system and prevents intrusion from outside, non-authorized users. The MC 18 can also include an open messaging format, which allows the MC 18 to interface with standard gamin g devices. The open messaging format may use standards such as XML and the protocol such as XML-RPC, which can be utilized by systems developed in the Java language, and im systems developed in languages other than Java. The messages can be encrypted utilizing SSL, which will ensure the messages cannot be intercepted.

The MC 18 may cache a limited number of messages at the local level, i.e., within the process itself that runs on the EGM 10. Caching larger armounts of messages may cause problems, for instance if the player were to hit numerous ¥onus events and/or reward redemptions during a communications failure between the MC 18 and the other components.

Under that scenario, a player could in fact redeem his/her winnings then move to another machine and resume play. If communications were down , the PSGS system 8 would be unaware that the player had already redeemed the awards and could possibly resume play at the point where communications had failed. Therefore, thme possibility would exist that the : player redeems the rewards twice. To prevent against this possibility, only a very limited number of messages are can go unacknowledged by the PSGS server 60 before PSGS functionality is disabled.

For example, if the PSGS server 60 does not respond before the aforementioned message limit is reached, another message will be sent to he EGM 10 which causes the

PSGS functionality to be disabled due to server non-availability. In case of a power failure on the EGM 10, the MC 18 should be able to retain a message log, which is stored on the

EGM 10, and resynchronize with the PSGS server 60 once communication has become re- established.

Various message types can be used between the PSGS server 60, the MC 18, and the card reader monitor 30. In developing messages or a messsaging system, considerations such as those listed below in Table 1 can be considered.

Table 1.

Message class name of the message

Message Handler class name of the han _dler for the message

Originator Who originated this message?

Recipient Who is the intended recipient?

Purpose Why is this message Tbeing generated?

Transport Mechanism Along each step in thee process, what mechanism is used?

Format What data format is utilized?

Data What data is being sent?

Response Expected What response (if any) can be expected?

Actions Taken ‘What actions will the recipient perform in response?

Particular messages can be sent between thes various components as set forth in Table 2.

Table 2

Ack Acknowledges receipt if no particular data is needed

Bonus Reward Sent to PSGS server 60 to update a database with a current bonus event.

Bonus Redemption Sent to PSGS server 60 to update game state at the final conclusion of a game session.

Heartbeat Ensures communications are operative in the PSGS system 8. If heartbeat messages are not regularly received by the various components, the various comaponents may shut down.

Machine Authentication Upon EGM 10 startup, the game authenticates with the

PSGS server 60. When received, the PSGS server 60 makes a database update that the particular EGM 10 is active.

Machine Transfer ~~ Sent from the PSGS server 6 Oto a game on the EGM 10 to inform the game of casino configurable options such as timeouts, polling frequenciess, which rewards are available to the game, etc.

Patron Authentication ‘When a card-in event: occurs, the identification of the patron is verified

Patron Bet A message sent to the PSGS server 60 that enables it to cumulate the total number of individual bets placed by the patron.

Patron Bet Response The PSGS server 60 acknowledges the Patron Bet message and the bet is removed from the gam e state restoration mechanism.

Patron Transfer Sent from the PSGS server 6 0 to the EGM 10, this message includes information collecte=d from the player tracking system 40, including their name, ID, status, birth date, etc. 40 Session Begin Sent from the EGM 10 to thes PSGS server 60, this causes the

PSGS server 60 to either retrieve a previously stored gaming session, or to create a new se=ssion.

Session End Sent to the PSGS server 60 firom the EGM 10, this signifies the player has ended the currentl-y active session. 45 Session Transfer Sent to the EGM 10 from thes PSGS 60, this message contains a session that was requested Tby the EGM 10 with a Session Begin message.

I

An example sequence of messages between the EGM 10, the player tracking hardware 20, the player tracking system 40, and the PSGS server 60 Message Sequence is reproduced below.

The message sequence begins when the EGM 10 is initially powered, and it generates aMachine Authentication message. The PSGS server 60 receives the message, authenticates the machine, and sends back a Machine Transfer message. When a card-in event occurs, the card reader monitor 30 generates input to the message controller 18, which in turn generates a

Patron Authentication message to the PSGS server 60. After the PSGS server 60 receives the

Patron Authentication message, it retrieves the data on the particular patron and sends a

Patron Transfer message to the EGM 10, which includes daa about the player.

Next, the message controller 18 generates a Session Begin message and the PSGS server 60 generates a Session Transfer message in response, sending the information of either a stored game session that was retrieved from one of the PS(SS server databases 62, 64, or a new game session. :

When a player places a bet, the EGM 10 generates a Patron Bet message, which is received by the PSGS server 60 and updates the particular daatabase 62, 64. Then the PSGS server 60 generates a Patron Bet Response message and send.s it back to the EGM 10. When a patron achieves a target, i.¢., a stop on the reward journey, he EGM 10generates a Bonus

Reward message, and sends it to the PSGS server 60. The PSGS server 60 receives the 20s Bonus Reward message, updates its database 62, 64, and generates an Ack message in response.

If a card-out event occurs, i.e., the player removes their player id card, the card reader monitor 30 generates input to the message controller 18. The message controller 18 then generates a Session End message and sends it to the game runaning on the EGM 10. The game then generates another Session End message and sends i t to the PSGS server 60. In response, the PSGS server 60 updates its database 62, 64, and closes out the particular game session that it had previously opened.

The heartbeat messages are on-going and are constantly sent between the message controller 18 and the PSGS server 60. In response, the PSGS server 60 generates and returns an Ack message.

Reward Pool

A reward pool accumulates as a carded player collects tokens at various stops on the reward journey described above. If the player completes the entire reward journey, the amount of the reward pool is determined and awarded to the player. Some variations include requiring that the player complete the entire reward journey within a time period, such as a week or a year,

The reward pool is initialized when a carded player begims to play a game on the

EGM 10 that has the reward pool feature. As described above, the reward pool may be a special award only available to players who identify themselves by inserting the player identification card.

Elements used to establish the reward pool are listed below with reference to table 3, and are described in the text following.

Table 3

Player ID Unique identifier linking the current player with specific player information in the database.

Session ID Unique identifier linking the current sessicen with specific session information in the database.

Minimum Target Value Configurable parameter that specifies the lowest value that the Final Target Value can be.

MMaximum Target Value Configurable parameter that specifE es the highest value that the Fina] Target Value can be. ¥inal Target Value Value that is randomly chosen between the Minimum and

Maximum Target Values. This is thme value that the player’s

Current Value must meet or exceed before the Souvenir

Redemption can occur. "Targets . Some number, for example 10 to 15 uniques, randomly chosen targets residing between 0 and Final Target: Value. -Value Value of the target that Current Value must met or exceed before a

Souvenir Selection can occur. - Achieved Has this target been achieved yet? - Unique Reward Selected ~~ Was the selected Souvenir umnique or was it a duplicate of a previously selected one? - Date Achieved The date the souvenir was awarded. - Reward ID Unique identifier linking the current sessiorm with specific souvenir information in the database (Is it a key chair? A car tag?).

Current Value A value that correlates to the total coin in that has occurred since the game session was initially begun. Each time a wager occurs

Current Value is incremented by a corresporading amount. (ex. A

Max Bet is wagered on a nickel denomination machine (9 lines x 40 10 coins per line = 90 coins x .05 each = 450 cents). Before the wager, Current Value is 250, after the wager~ the Current Value has been incremented by 90 and is now 340).

Last Target Achieved This equates to the last target in the s-equence of Targets above that has actually been achieveci. 45

Lucky Coin Triggers These elements are used in the selection of target values that will be used to trigger minor reward animations and/or bonus rounds. - Minimum Games Configurable parameter that specifies the lowest value that

Number of Games can be. - Maxizmum Games Configurable parameter that specifies the highest value that

Number of Games can be. - Number Of Games Value that is randomly chosen between the Minimum and ‘

Maximum Games. This is the value that the player’s

Current Game Number must meet or exceed before a minor reward animation can occur. This does not mean that a player has achieved a reward target value, only that the animation sequence will occur.

Each time this goal has been met and the animation triggered (whether a bonus was triggered or not), this value will be reinitialized with a new random number ira preparation for the next sequence. At that time a raew random number will be selected and retained for future comparison. - Current Game Number This value reflects the number of games played since the last time an anticipatory animation or souvenir bonus animation was triggered ard played.

Once Current Game Number meets or exceeds

Number Of Games, an animation sequences is triggered and the Number Of Games value is reinitialized.

When a gaming session is established with a carded player, i.e., when the EGM 10 receives a Session Transfer message, described above, the reward pool evaluates to determine if this is a new session. If this is a new session, the reward journey may be customized and particularized fox each player. Specifically, the amount of time or distance the entire journey lasts is determined, or may be pre-determined. For instance, the journey may include 10 stops, or targets. The length of the journey could be chosen at random (within given parameters, such as between 8-15). Additionally, the “distance” the player must “travel” to reach each target is determined. This “distance” may be measured by coin-in, nuanber of games played, or some other indicator.

When initializing a reward pool, the following parameters are determined: final target selection, target selection, target initialization, and number of games selection. Once these 40 tasks are complete, the data derived from each will be utilized to complete the initialization of the Reward Pool and to signal the start of game play.

Final target values that have not been initialized may be indicated by containing a predetermined value, such as —1. One method to determine the final target value is to use a random number generator (RNG) in the EGM 10. The RNG can select a number between the provided minimum target value and the maximum target value. The selected number then becomes the final target value. For example, the reward journey may end after 1500 games are played.

After the final target value has been selected, a number of targets that will occur on the journey to the final target value is chosen and initialized. The RNG in the EGM 10 can be used to generate the number of targets on the reward journey. For instance, a reward journey may include 12 targets. _After the number of targets has been selected, then each is initialized with a sequentially higzher, but still randomly selected value. For example, if 12 targets are selected, target 1 is initialized with a value between 0 and a final target value (with an attempt to disperse the targets rather equitably vs. grouping at either end of the spectrum).

For instance, target 1 may be forced to be below a number that is 25% of the final target value. Next, target 2 is initialized! at a value between target 1 and the final target value.

Target 3 is then initialized with a value between target 2 and final target value. These initializations continue until the la st target, target number 12, is set to the previously determined final target value.

If instead the reward pool has already been set up from a previous playing session with the carded player, the reward pool is initialized with the previously compiled data elements and the session is restored from the prior session for continued play.

During play, the reward pool tracks the player's progress, i.e., the number of targets that have been achieved. Data of the progress may be stored in dynamic memory of the EGM 10 for continued real-time usage, ox stored in non-volatile RAM on the EGM 10 or elsewhere, so that upon power or game failure, the data can be recovered rapidly and easily restored. Of course, data of the pro gress is also stored in the databases 62, 64 of the PSGS server 60 each time a target is achie ved and a souvenir selected.

Each time a player begins a mew game, or has a requisite amount of coin-in, depending on the measuring mechanism, the PSGS system 8 determines if the next target on the reward journey has been reached. If the next target has not been reached, the player plays the base game in the EGM 10 (such as video slots) as normal. If however, the current game also causes the player to reach the next (or final) target, the game running on the EGM 10 can indicate that the next (or final) target has been reached. It may indicate this by playing an animation in the reward feature messaging area 112 of the display’ screen 12, or on another portion of the screen.

At each new game played by the patron, the PSGS server 60 (or the game executing ora the EGM 10) determines if the current game is the final target value. If the final target value is reached, the reward pool bonus is determined and awarded to the player. For instance, the reward pool bonus may be determined by a number Of unique items that were collected during each incremental target stop on the reward journey. In embodiments of the inwention, at each target stop, an item or token is chosen at randorm by the RNG of the EGM 10, and associated with the player for that particular target. Once the final target has been reached, the number of unique tokens is evaluated. If the player h as received the most number of unique tokens (i.e., the RNG chose a different token at each target), then the highest bonus reward is awarded to the player. Lesser amounts can be awarded for fewer numnber of unique tokens,

After the player has completed the reward journey, the journey can be re-initialized (as described above) to begin a new journey for the player.

If the current game is not the final target value, the PSGS s erver 60 determines if one of the intermediate target values has been reached. If so, in some embodiments of the inv-ention, one of the tokens is randomly chosen and associated with the player for that target value, as described above.

In some embodiments, a special message or animation can be generated if the next target has not yet been reached, but the PSGS system 60 determine s that the target is relatively close. In other words, if the PSGS system 60 determines that the next target will be reached in only a few games, & special message or animation can be shown to the player, whi ch may incite the player to play additional games until the targest is reached. In one embodiment, an animated character may move on the screen. For Lnstance, as illustrated in

FIG-. 3, the bird located in the reward feature messaging area 112 may “swoop” across the screen, which indicates that the next target has nearly been reached -

In other embodiments, the bird may “swoop” after a given mumber of games are played, which may cause the player to believe they are nearing a target, or may simply stim ulate interest in the game. In other embodiments a combinatior of having the bird “swoop” when the player is relatively close to a target and at other times not based on target vicinity may be used.

Other types of awards

Con cepts of the invention extend further than the reward journey/incremental target examples thmat were described above. For instance, multiple journeys may be simultaneously active for a player where the player chooses on which journey to be progressing at any given time. Additionally, other reward features are possible, such as those described below. In the below described awards, distinctions are made between “major” awards and “minor™’ awards.

Such distinctions are not necessary to practice all embodiments of the invention but can be used creatively. For example, in the reward journey award described above, collecting the tokens at each target would be termed a minor award, while redeeming the collected. tokens would be termed a major award.

A bread description of the type of reward journey described above is a “collection” or “souvenir” type of award. In such an award, items are collected and, at the end of ara award period, a revevard given based on the number or types of items collected.

In the embodiment of this type of award described above, each incremental target is met by playimg the game a number of times or by using another incremental measure, such as coin-in. In osther types of award programs, the player must be playing during a certain time, or on a specific date to be awarded the target item. For instance, a promotion could be created callecd “Fabulous Fridays”, where a player is encouraged to play each Friday for some period of tim _e, for example 3 months. Each time the player has carded play on a separate

Friday, the player earns a Friday token. Ifa Friday passes without the player playing, no token is earned during that period. At the conclusion of the three month period, the number of Friday tokeens are counted and an award given based on the number of collected awards.

Then, the pro motion can be rum again, and all of the tokens reinitialized to their beginning state. In somee embodiments of the invention, players can check on their progress to s ee what has been collected at any point during the collection gathering period.

An example collection type reward is illustrated in FIGs. 6 - 13. In this example, a reward featuress a trip along Route 66, beginning in Los Angeles and traveling to Chicago. (FIG. 6) The player progresses along the trip by playing more games, or by having a requisite level of coin-L.n. At certain points along the trip, souvenirs are collected (FIG 7). The player can make a chmoice of which bag they would like to open, with each bag “containing” a souvenir (FIG-. 8). The player does not know the contents of the bag before choosing it (FIG. 9). The select=ed souvenir is then stored on the player’s account (FIG. 10). After all of the souvenirs haves been chosen (when the trip finishes in Chicago), the souvenirs are rede emed (FIGs. 11, 12). The more unique types of souvenirs the player has collected along the journey, the hi gher the reward will be (FIG 13).

Another type of reward is a return reward. A return reward feature awards promotional credits that can be redeemed at a later date. Qualifying for the return awards is the minor reward, and the winning and redemption of the promotional or extra credits that occurs at a future date is the major award.

Qualifying for the return award could be achieved by reaching a threshold amount of coin-in. Upon the trigger occurring, the player is notified of their qualification and when they will be able to redeem the reward. The PSGS server 60 stores the fact that the player has qualified for the reward, and its associated data. The major reward for the return reward is based upon a player returning to the casino after the specified period of time and placing their card-in the appropriate game. Upon inserting the card, the game running on the EGM 10 presents a wheel that has values, or some other selection mechanism. The values are provided by the PSGS server 60 to the EGM 10. After spinning the wheel, the customer is informed that they have won a number of promotiomal credits redeemable at that time. In some embodiments, the credits must be redeemed ixmmediately, and the EGM 10 sends an update to the PSGS server 60 with the ‘status of the player’s redemption. The player may receive the credits through a series of screens reinforcing why they received the credits.

Another type of award is a cash drawing award, which features cash drawing tickets that can be redeemed at future date for cash prizes during a cash drawing. The awarding of cash drawing tickets is the minor reward, while participating in the actual cash drawing is the major reward. This type of award is illustrated using FIGs 14 - 22

Upon inserting a player club card, the game operating on the EGM 10 the cash drawing reward is initiated (FIGs. 14, 15). The gam e sets a coin-in (or other) trigger that causes the machine to grant the player an opportunity to win a number of cash drawing tickets. Upon the trigger occurring, the player will proceed to have an opportunity to earn a random number of tickets (FIGs 16-18). The number of tickets earned by the player is stored on the PSGS server 60 (FIG 19). The player has the ability to examine their inventory of tickets, as described above. Each ticket may be assigned a series of numbers that are represented on the ticket. In addition to the series of number representing the unique value of the ticket, the player may also assign a color to the ticket during the reward feature. In some embodiments there are four possible colors. There may be a maximum number of cash drawing tickets that can be earned before triggering the cash drawing major Reward. If the maximum number is reached, the PSGS system 8 will no longer provide the player the opportunity to win tickets, until the redemption has occurred.

The major reward portion of the cash drawing reward is based upon the player landing

On a specific spot on a game board, or some other triggering mechanism during a machine reward round. Upon landing on the spot, the player gets to participate in a cash drawing rewards where different prizes are awarded. In the cash drawing reward, the EGM 10 can simulate a cash drawing, beginning with the lowest amount that will be drawn (FIG. 20). If the machine chooses a player’s winning ticket, the value is awarded an_d the player advances tO the next level of prize (FIG. 21). The winning ticket may be eliminaated from future cash dxawing rewards. If the player does not have a winning ticket, the player advances to the next level without having won the first award. Each level is repeated, sand upon completing alllevels, the remaining tickets are declared losers. The player can ther collect the winnings arad begins earning cash drawing rewards tickets all over again (FIG. 22). All non-winning tickets would be forfeited at the conclusion of the drawing.

A draw card reward is anather type of possible award, which is &llustrated with reference to FIGs 23-30. The awarding of draw cards is the minor rewa 1d while the reclemption of draw cards for value is the major award. This reward program operates similar to the cash drawing award described above (FIGs 23,24).

Upon a trigger occurring, the game running on the EGM 10 machine shows a draw ticket and places it on the game board (FIGs 25, 26). The location and v=alue of the draw cards are stored in the PSGS server 60. The major reward is based upon. the player landing on aspecific spot on game board during a machine reward round. The machine reward round occurs on a scatter pay. A player causes an action, for example ros dice to determine which spot they land on (FIG. 27, 28) Upon landing on the spot, the player wins an amount bas ed upon the base game reward. In addition to the base game pay, the player can collect add. itional cash prizes for having a draw card in that particular location (FF1G. 29). Asa plawer moves past locations with draw cards, the draw cards may be removed from the game boawxd.

As described above, various embodiments of the invention are posssible, and the scope of thie invention is not limited to the example embodiments described herein, but rather by the scope of the following claims.

Claims (26)

» ” . : What is claimed is:

1. A gaming network comprising: a player processing system structured to record data about a player; a gaming device coupled to the player processing system and structured to configure a present state of an award based on the recorded data.

2. The gaming network of claim 1 wherein the award has an initial state and one or more non-initial states.

3. The gaming network of claim 2 wherein the game is structured to configure a state of the award to one of the non-initial states.

4. The gaming network of claim 3 wherein the game is structured to configure a state of the award for the player to one of the non-initial states in a present gaming session if the award was in one of the non-initial states in a previous gaming session of the player.

5. The gaming network of claim 1, further comprising a message controller resident on the gaming device.

6. The gaming network of claim 5, further comprising a messaging center in the player processing system.

7. The gaming network of claim 6 wherein the message controller and the messaging center are structured to communicate using XML messaging.

8. A reward system on a gaming device, comprising: an award having multiple component points; an initializing process to set the award to an initial point; an incrementing process to advance the award to a successive point; a storing process structured to store a state of progress in the award at the end of a first gaming session; and a resuming process structured to restore the state of the award in a gaming session subsequent to the first gaming session. 315 . . Amended 25 April 200¢ y © WO 2005/9034053 PCTAIS2003/034975

9. The reward system of claim 8 wherein the storing process is structured to send a message to a data storage device over a computer network coupled to the gamimg device.

10. The reward system of claim 8 fu:ther comprising a player identifier structured to verify an identity of a player of the first and the subsequent gaming sessions.

11. A gaming device, comprising: a primary game playable by identified and non-identified players; and a bonus game playable only by players identified to the gaming device.

12. The gaming device of claim 11 wherein existence of the bonus game is advertised to non-identified players.

13. The gaming device of claim 11 wherein the bonus game is playable over multiple gaming sessions.

14. The gaming device of claim 13 wherein a record of a present state of the bonus game is stored in a record related to the identified player.

1S. The gaming device of claim 14 wherein the bonus game is structured to be restored tO the present state after the record is retrieved.

16. A gaming network comprising: a gzaming device having a primary game and a bonus game; player tracking hardware coupled to the gaming device and structured to identify a player of the gaming device; a player tracking system coupled to the gaming device and structured tos store data about gameplay of the player of the gaming device; and a player specific gaming server coupled to the player tracking system ard coupled to the gaming device, the gaming server structured to record session information of th e bonus game played on the gaming device by the player.

17. The gaming network of claim 16, further comprising: 21 Amended 25 April 2006

: © WO 2005/034053 PCT/US2003/0349775 a message controller on the gaming device, and a messaging process operative on the gaming server.

18. The gaming network o f claim 17 wherein the message controller communicates with the messaging process using discrete messages.

19. The gaming network of claim 16 wherein the gaming device is structured to communicate to the player tracking sy stem over a first communication network, and wherein thee gaming device is structured to communicate to the player specific gaming server over a second communication network.

20. A method of playing a game on a networked gaming machine, comprising: identifying a player of the game; initiating a bonus game with the identified player in a first gaming session; recording a progress state in the bonus game on a player server; and restoring the bonus game of the identified player to the recorded state in a second gami ng session.

21. The method of claim 20 wherein initiating a bonus game comprises initiating a collection type bonus.

22. The method of claim 20 wherein initiating a bonus game comprises initiating a cash drawing type bonus.

23. A method of executing a bonus game on a gaming device having a primary gamme and a bonus game, the method comprising: establishing a series of trigger events for a player identified to the gaming device; after a first of the series of tri gger events is reached, providing the player more than ore selection choice; accepting a selection choice from the player; choosing an outcome based on the accepted selection choice; and 22 Amended 25 April 200s

: © WO 29005/034053 PCT/US2003/034975 determining an award for the bonus game based on the chose outcome. 24, The method of claim 23 wherein choosing an outcom_e comprises choosing a type of co-llection icon.

25. The method of claim 23 wherein choosing an outcome comprises selecting a num ber of cash draw tickets.

26. The method of claim 23 wherein choosing an outcomne comprises selecting a value for a draw cards. 23 Amended 25 April 200s