WO2024135929A1

WO2024135929A1 - Electronic device and method for providing benefit information of membership of online store

Info

Publication number: WO2024135929A1
Application number: PCT/KR2023/001647
Authority: WO
Inventors: 한승미; 양여주; 장현아; 윤민지; 박지홍
Original assignee: 쿠팡 주식회사
Priority date: 2022-12-21
Filing date: 2023-02-06
Publication date: 2024-06-27
Also published as: TW202427325A; KR20240098463A

Abstract

The present disclosure relates to an electronic device and a method for providing benefit information of membership of an online store. An electronic device according to an embodiment of the present disclosure may comprise a communication circuit, one or more processors, and one or more memories, wherein the one or more processors: receive information indicating calling of a first page relating to payment for one or more items from a user terminal through the communication circuit; identify whether a user corresponding to the user terminal is a subscriber of the membership; in response to identification that the user is not the subscriber of the membership, determine a delivery benefit provided upon subscription to membership and corresponding to at least some of the one or more items; generate a first page comprising a first area in which the delivery benefit upon the subscription to the membership is displayed; and provide the user terminal with the generated first page.

Description

Electronic device and method for providing information about benefits of membership to an online store

This disclosure relates to technology for providing benefit information of membership to an online store.

Depending on the membership system for the online store, various benefits may be provided to membership members who sign up for membership. In the screen provided to the user in relation to a conventional online store, the delivery benefits that can be obtained by signing up for membership are not emphasized. In addition, even if the benefits of signing up for membership are displayed, information about benefits related to delivery is not displayed, or the benefits that can be received by simply signing up for membership are displayed in parallel on the membership sign up screen.

In other words, in the past, there was a problem that it was difficult for general members to intuitively recognize information about the delivery benefits that they could enjoy by signing up for membership. Therefore, there is a need for a technology that improves the problems of the prior art by allowing general members to easily recognize the delivery benefits of signing up for membership and easily sign up for membership.

The technical problem to be solved through an embodiment of the present disclosure is to provide membership benefit information for an online store.

Another technical problem to be solved through an embodiment of the present disclosure is to provide membership benefit information regarding delivery to non-member users on the payment page.

Another technical problem to be solved through an embodiment of the present disclosure is to provide membership benefit information on the shopping cart page and product detail page.

The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned can be clearly understood by those skilled in the art from the description below.

An electronic device that provides membership benefit information for an online store according to an embodiment of the present disclosure includes a communication circuit that communicates with a user terminal; One or more processors; and one or more memories storing instructions that, when executed by the one or more processors, cause the one or more processors to perform an operation, and when the instructions are executed by the one or more processors, the one or more processors perform the communication. Through a circuit, information indicating a call to a first page regarding payment of one or more items is received from the user terminal, and it is confirmed whether the user corresponding to the user terminal is a subscriber of the membership, and the user is the member of the membership. In response to confirming that you are not a subscriber of, determine a delivery benefit provided upon signing up for the membership corresponding to at least a portion of the one or more items, and comprising a first area where a delivery benefit according to signing up for the membership is displayed. , the first page can be generated, and the generated first page can be provided to the user terminal.

In one embodiment, the one or more items include a first item and a second item, and - a delivery benefit is provided upon subscription to the membership corresponding to the first item, and the membership of the membership corresponding to the second item is provided. Delivery benefits are not provided according to subscription -, the one or more processors are configured to arrange the second area where delivery information of the first item is displayed above the third area where the delivery information of the second item is displayed. A first page can be created - the second area includes the first area.

In one embodiment, the one or more processors receive information indicating input to at least part of the first area from the user terminal, and information indicating input to at least part of the first area is received. In response to this, a second page regarding subscription to the membership may be provided to the user terminal.

In one embodiment, the one or more processors display the first page so that the delivery date or delivery time guaranteed by applying the delivery benefit according to the subscription to the membership to at least some of the one or more items is displayed in the first area. can be created.

In one embodiment, the one or more items include a third item and a fourth item, wherein the guaranteed delivery date or delivery time corresponding to the third item is a guaranteed delivery date or delivery time corresponding to the fourth item. Faster - The one or more processors may generate the first page such that the fourth area where the delivery information of the third item is displayed is placed above the fifth area where the delivery information of the fourth item is displayed. - the fourth area includes the first area corresponding to the third item, and the fifth area includes the first area corresponding to the fourth item.

In one embodiment, the one or more processors, the delivery date or delivery time guaranteed by applying the delivery benefit according to the membership subscription to at least some of the one or more items, and the delivery date or delivery time before the delivery benefit according to the membership subscription is applied The first page may be created so that differences in guaranteed delivery dates or delivery times are displayed in the first area.

In one embodiment, the one or more items include a fifth item and a sixth item, and the difference corresponding to the fifth item is greater than the difference corresponding to the sixth item, and the one or more processors , the first page may be created so that the sixth area where the delivery information of the fifth item is displayed is placed above the seventh area where the delivery information of the sixth item is displayed - the sixth area is the third area and the first area corresponding to the 5th item, and the 7th area includes the first area corresponding to the 6th item.

In one embodiment, the one or more processors determine, if the user is not a subscriber to a membership, a monetary benefit provided upon subscription to the membership corresponding to at least a portion of the one or more items, and display the monetary benefit. The first page may be created to further include an eighth area.

In one embodiment, the eighth area includes a first icon indicating subscription to the membership, and the one or more processors direct an input to the first icon from the user terminal through the communication circuit. In response to receiving information and receiving information indicating input to the first icon, a second page regarding subscription to the membership may be provided to the user terminal.

In one embodiment, the one or more processors receive, through the communication circuit, information indicating a call to a third page regarding an item to be purchased from the user terminal, and when the user is not a subscriber to the membership. , Determining a delivery benefit provided upon subscription to the membership corresponding to at least a portion of the items to be purchased, and determining a delivery benefit provided upon subscription to the membership corresponding to at least a portion of the items selected by the user among the items to be purchased. The third page including the displayed ninth area may be created, and the generated third page may be provided to the user terminal.

In one embodiment, the one or more processors determine, if the user is not a subscriber to a membership, a monetary benefit provided upon subscription to the membership corresponding to at least some of the items selected by the user among the items to be purchased; The third page may be created so that financial benefits according to signing up for the membership are displayed in the ninth area.

In one embodiment, the ninth area includes a second icon indicating subscription to the membership, and the one or more processors direct an input to the second icon from the user terminal through the communication circuit. In response to receiving information and receiving information indicating input to the second icon, a second page regarding subscription to the membership may be provided to the user terminal.

In one embodiment, the one or more processors receive information indicating input for an area excluding the second icon in the ninth area from the user terminal through the communication circuit, and A first pop-up including a tenth area in which detailed information regarding at least a portion of the delivery benefit and monetary benefit according to subscription to the membership is displayed in response to receiving information indicating input into an area excluding the second icon. A window may be created, and the created first pop-up window may be provided to the user terminal.

In one embodiment, the first pop-up window includes a third icon indicating subscription to the membership, and the one or more processors direct an input to the third icon from the user terminal through the communication circuit. In response to receiving information and receiving information indicating input to the third icon, the second page regarding subscription to the membership may be provided to the user terminal.

In one embodiment, the third page includes a fourth icon indicating purchase, and the one or more processors receive information indicating input for the fourth icon from the user terminal through the communication circuit. And, in response to receiving information indicating input to the fourth icon, a second pop-up window suggesting subscription to the membership may be generated, and the generated second pop-up window may be provided to the user terminal. there is.

In one embodiment, the second pop-up window includes an 11th area or a 5th icon indicating subscription to the membership, and the one or more processors receive the 11th area or the fifth icon from the user terminal through the communication circuit. Upon receiving information indicating input to the fifth icon, and in response to receiving information indicating input to the 11th area or the fifth icon, a second page regarding subscription to the membership is displayed to the user. It can be provided to the terminal.

In one embodiment, the one or more processors, through the communication circuit, receive information indicating a call to a fourth page regarding detailed information of a specific item from the user terminal, and when the user is not a subscriber of a membership. , In response to receiving information indicating a call to the fourth page, determine a delivery benefit provided according to subscription to the membership corresponding to the specific item, and determine a delivery benefit provided according to subscription to the membership corresponding to the specific item. The fourth page including a twelfth area where delivery benefits are displayed may be created, and the fourth page may be provided to the user terminal.

In one embodiment, the twelfth area includes a sixth icon indicating subscription to the membership, and the one or more processors instruct an input to the sixth icon from the user terminal through the communication circuit. In response to receiving information and receiving information indicating input to the sixth icon, a second page regarding subscription to the membership may be provided to the user terminal.

A method of providing membership benefit information for an online store of an electronic device according to an embodiment of the present disclosure receives information indicating a call to a first page regarding payment of one or more items from a user terminal through a communication circuit. action; An operation to check whether a user corresponding to the user terminal is a member of a membership; In response to the user confirming that the user is not a subscriber to the membership, determining a delivery benefit provided upon subscription to the membership corresponding to at least a portion of the one or more items; Creating the first page, including a first area where delivery benefits according to signing up for the membership are displayed; And it may include providing the generated first page to the user terminal.

In one embodiment, the operation of receiving information indicating input to at least a portion of the first area from the user terminal; and providing a second page regarding subscription to the membership to the user terminal in response to receiving information indicating input to at least a portion of the first area.

According to the present disclosure, information on benefits of membership for an online store can be provided.

According to the present disclosure, membership benefit information regarding delivery can be provided to non-member users on the payment page, and membership benefit information can be provided on the shopping cart page and product detail page.

According to the present disclosure, it is possible to enable users to accurately recognize membership benefit information.

The effects according to the technical idea of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned may be clearly understood by those skilled in the art from the description of the specification.

1 illustrates an environment in which an electronic device according to an embodiment of the present disclosure can be applied.

Figure 2 is a block diagram of an electronic device according to an embodiment of the present disclosure.

FIG. 3 is a diagram illustrating a first page provided by an electronic device according to an embodiment of the present disclosure.

FIG. 4 is a diagram illustrating a portion of a first page provided by an electronic device according to an embodiment of the present disclosure.

FIG. 5 is a diagram illustrating a second page provided by an electronic device according to an embodiment of the present disclosure.

FIG. 6 is a diagram illustrating a first page provided by an electronic device according to an embodiment of the present disclosure.

FIG. 7 is a diagram illustrating a third page provided by an electronic device according to an embodiment of the present disclosure.

FIG. 8 is a diagram illustrating a first pop-up window provided by an electronic device according to an embodiment of the present disclosure.

FIG. 9 is a diagram illustrating a second pop-up window provided by an electronic device according to an embodiment of the present disclosure.

FIG. 10 is a diagram illustrating a second pop-up window provided by an electronic device according to an embodiment of the present disclosure.

Figure 11 is an operation flowchart showing a method according to an embodiment of the present disclosure.

The various embodiments described in the present disclosure are illustrative for the purpose of clearly explaining the technical idea of the present disclosure, and are not intended to limit them to specific embodiments. The technical idea of the present disclosure includes various modifications, equivalents, and alternatives of each embodiment described in the present disclosure, and embodiments selectively combined from all or part of each embodiment. Additionally, the scope of rights of the technical idea of the present disclosure is not limited to the various embodiments or specific descriptions thereof presented below.

Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have meanings commonly understood by those skilled in the art to which this disclosure pertains.

Expressions such as “comprises”, “may include”, “provided”, “may be provided”, “has”, “may have”, etc. used in the present disclosure refer to the target feature (e.g. For example, a function, operation or component, etc.) is present and does not exclude the presence of other additional features. In other words, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

The singular expressions used in this disclosure may include plural meanings unless the context dictates otherwise, and this also applies to the singular expressions described in the claims.

Expressions such as "first", "second", or "first", "second", etc. used in the present disclosure distinguish one object from another when referring to a plurality of objects of the same type, unless otherwise indicated in the context. It is used to do so, and does not limit the order or importance between objects. For example, pages according to the present disclosure may be distinguished from each other by expressions such as “first page”, “second page”, “third page”, and “fourth page”, and the area according to the present disclosure is “ “1st area”, “2nd area”, … , "12th area", etc., and the pop-up window according to the present disclosure can be distinguished from each other by expression such as "first pop-up window" and "second pop-up window", and the pop-up window according to the present disclosure can be distinguished from each other by expression such as "first pop-up window" and "second pop-up window" The icons are “first icon”, “second icon”, … , "6th icon", etc. can be used to distinguish them from each other.

As used herein, “A, B, and C”, “A, B, or C”, “A, B, and/or C”, or “at least one of A, B, and C”, “A, B Expressions such as “at least one of , or C”, “at least one of A, B, and/or C” may mean each listed item or all possible combinations of the listed items. For example, “at least one of A or B” may refer to both (1) at least one A, (2) at least one B, (3) at least one A and at least one B.

As used in this disclosure, the expression "based on" is used to describe one or more factors that influence the act or action of decision, judgment, or action described in the phrase or sentence containing this expression, and is used in this disclosure. does not exclude additional factors influencing the decision, act of judgment, or action.

As used in the present disclosure, the expression that a certain component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) refers to any of the above. It may mean that a component is not only directly connected or connected to the other component, but is also connected or connected through another new component (for example, a third component).

The expression “configured to” used in the present disclosure means, depending on the context, “set to”, “having the ability to”, “changed to”, “made to”, “to do”. It can have meanings such as “possible.” This expression is not limited to the meaning of "specially designed in hardware," for example, a processor configured to perform a specific operation refers to a general purpose processor capable of performing that specific operation by executing software. It may mean, or it may mean a special purpose computer structured through programming to perform a specific operation.

The term "platform" used in this disclosure may refer to a tangible or intangible space that serves as the basis for use by users by integrating and managing services of the same or similar purpose, and although there are differences in detailed meaning, it is comprehensive. It may also be referred to interchangeably with “software,” “application,” “program,” “tool,” or “solution.”

Hereinafter, various embodiments described in the present disclosure will be described with reference to the attached drawings. In the accompanying drawings and descriptions of the drawings, identical or substantially equivalent components may be assigned the same reference numerals. Additionally, in the description of various embodiments below, duplicate descriptions of the same or corresponding components may be omitted, but this does not mean that the components are not included in the embodiments.

1 illustrates an environment in which an electronic device according to an embodiment of the present disclosure can be applied. The electronic device 110 and the user terminal 120 are connected through a network and can communicate with each other.

The electronic device 110 may be a device for managing services for an online store. For example, a service for an online store may mean an e-commerce service in which items are purchased and sold online. The electronic device 110 may be a device that manages a platform that provides services for an online store. The electronic device 110 may configure various information as a web page on a website or application and provide it to the user terminal 120. Specifically, the electronic device 110 may be a device that provides various information related to item sales to the user terminal 120. The electronic device 100 may provide the user terminal 120 with various pages including first to fourth pages, which will be described later, and various pop-up windows including a first pop-up window and a second pop-up window. That is, the pages and pop-up windows described later may constitute at least part of a website or application where services for an online store are provided.

Users can sign up for membership by satisfying certain preset conditions, such as paying a membership subscription fee or maintenance fee. Membership sign-up can be done for the user's user account, and membership benefits related to the service may be provided only to user accounts that have completed membership sign-up. For example, membership benefits may include benefits such as providing convenience to the user regarding the purchase of an item, providing a price advantage, or providing other additional services such as delivery.

The user terminal 120 may be a device for a user to purchase an item using an online store service. The user terminal 120 may be implemented as a terminal capable of transmitting and receiving various information to and from the electronic device 110 through a network. For example, the user terminal 120 may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or a HMD. However, the type of the user terminal 120 is not limited to this, and the user terminal 120 includes an input/output interface that can receive information from the user or output information to the user, and is connected to the electronic device 110 through a network. Or it may be any device capable of communicating with other devices.

The user terminal 120 may provide information received from the electronic device 110 to the user, and may receive input from the user and transmit it to the electronic device 110. Specifically, the user terminal 120 may obtain inputs instructing to call various pages from the user, and generate commands instructing to call various pages in response to the obtained inputs. The user terminal 120 may transmit a command instructing to call various pages to the electronic device 110. Input obtained from the user may include various types of input, such as a click using a mouse, a touch using a touch pad or touch screen, voice recognition, and other electronic input. The user terminal 120 may receive various pages from the electronic device 110 and output the various pages.

The network may serve to connect the electronic device 110 and the user terminal 120 or other external devices. For example, the network may provide a connection path so that the user terminal 120 can be connected to the electronic device 110 and transmit and receive packet data with the electronic device 110. A network is any type of wired or wireless network, for example, a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or a Wireless Broadband Internet (Wibro). It can be implemented as:

Figure 2 is a block diagram of an electronic device according to an embodiment of the present disclosure. The electronic device 200 may provide membership benefit information for an online store. In one embodiment, the electronic device 200 may include a communication circuit 210, one or more processors 220, and/or one or more memories 230 as components. In one embodiment, at least one of the components of the electronic device 200 may be omitted, or another component may be added to the electronic device 200. In one embodiment, additionally or alternatively, some components may be integrated and implemented, or may be implemented as a single or plural entity. In this disclosure, one or more processors 220 may be referred to as processor 220 . The expression processor 220 may mean a set of one or more processors, unless the context clearly expresses otherwise. In this disclosure, one or more memories 230 may be referred to as memory 230 . The expression memory 230 may mean a set of one or more memories, unless the context clearly expresses otherwise. In one embodiment, at least some of the components inside/outside the electronic device 200 include a bus, General Purpose Input/Output (GPIO), Serial Peripheral Interface (SPI), or Mobile Industry Processor Interface (MIPI), etc. They are connected to each other and can exchange information (data, signals, etc.).

The communication circuit 210 can communicate with the user's terminal and external devices. The communication circuit 210 may perform wireless or wired communication between the electronic device 200 and the user terminal. For example, the communication circuit 210 may include enhanced Mobile Broadband (eMBB), Ultra Reliable Low-Latency Communications (URLLC), Massive Machine Type Communications (MMTC), Long-Term Evolution (LTE), and LTE Advance (LTE-A). , NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Wireless communication can be performed using methods such as Bluetooth, NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication circuit 210 provides wired communication according to a method such as USB (Universal Serial Bus), HDMI (High Definition Multimedia Interface), RS-232 (Recommended Standard-232), or POTS (Plain Old Telephone Service). It can be done. In one embodiment, the electronic device 200 may be implemented by being integrated with another device. In this case, the communication circuit 210 may function as a connection circuit or interface that connects the electronic device 200 and the other device.

The processor 220 may control at least one component of the electronic device 200 connected to the processor 220 by running software (eg, commands, programs, etc.). Additionally, the processor 220 may perform various operations related to the present disclosure, such as calculation, processing, data generation, and processing. Additionally, the processor 220 may load data, etc. from the memory 230 or store it in the memory 230 . Furthermore, the processor 220 can transmit and receive various information with the user's terminal and external devices through the communication circuit 210. In one embodiment, the processor 220 can control the communication circuit 210 to transmit various information, such as information about various pages, to the user's terminal.

The processor 220 may receive information indicating a call to the first page related to payment for one or more items from the user terminal through the communication circuit 210. Here, the first page may be a page where you can confirm the order of an item within the online store service and select information about the delivery address, payment method, and delivery date. For example, the first page may be named an order/payment page. For example, the first page may be provided as a page next to the shopping cart page or product detail page in the item payment process. That is, a specific request (eg, a click or touch on an icon indicating an order/payment page) may be input from the user on the shopping cart page or product detail page through the user terminal. Subsequently, the user terminal may transmit information instructing to call the first page to the electronic device 200 in response to the user's input. The first page will be described in detail with reference to FIG. 3, which will be described later.

The processor 220 may check whether the user corresponding to the user terminal is a member of the membership. Specifically, the processor 220 may check whether the user is a subscriber to the membership. For example, a user may log in to a user account on a user terminal to use an online store service. The processor 220 obtains information about the user account logged in to the user terminal through the communication circuit 210, and determines whether the user corresponding to the user terminal is a member of the membership based on the obtained information about the user account. You can check. More specifically, for example, the processor 220 may check whether the user is a member of the membership based on a list of accounts subscribed to the membership or a list of membership subscribers pre-stored in the memory 230 or other external storage. there is. Here, the pre-stored list of accounts subscribed to membership or the list of membership subscribers may be configured as a list of identification information that can specify user accounts or users subscribed to membership. That is, the processor 220 may check whether the user is a member of the membership by comparing the user account with a list of accounts registered for membership or a list of membership subscribers.

Processor 220 may, in response to the user confirming that the user is not a subscriber to the membership, determine a delivery benefit provided upon subscription to the membership corresponding to at least a portion of the one or more items. Delivery benefits may be provided to membership subscribers of the online store service according to preset standards. For example, for certain items, membership subscribers have delivery benefits that provide faster delivery compared to non-membership subscribers, such as delivery on the same day, delivery in the early morning of the next day, or delivery during the next day. can be provided. For example, these delivery benefits may be determined based on pre-established criteria. For example, the processor 220 considers the current logistics status, resources that can be used in the distribution process for the item (e.g., distributor, transport company, logistics worker, delivery person, etc.), and determines the membership for a specific item. It is possible to determine whether shipping benefits can be provided, and if shipping benefits can be provided, what types of shipping benefits can be provided. Specifically, in one embodiment, the processor 220 is predetermined based on a table storing information on delivery benefits that can be provided in response to a specific item, according to membership subscription corresponding to at least a portion of one or more items. You can decide what shipping benefits are offered. In another embodiment, the processor 220 determines, in response to a specific item, whether delivery can be shortened by utilizing additional resources during the distribution process and/or by utilizing additional resources during the distribution process to maximize delivery. You can decide how much you can do. The processor 220 may determine delivery benefits provided upon membership subscription based on whether delivery can be shortened and/or the maximum extent to which delivery can be shortened in response to a specific item.

In one embodiment, the processor 220 may determine to provide delivery one step faster than delivery provided to non-membership subscribers for a specific item for which delivery can be shortened. For example, in response to a specific item for which delivery can be shortened, if delivery is scheduled to arrive N days after the order or payment date for a non-membership subscriber, a shipping benefit may be provided to the membership subscriber so that delivery is scheduled to arrive N-1 days later. (here, N is an integer of 2 or more). For another example, if delivery is scheduled for a non-membership member on the day after the order date or payment date in response to a specific item for which delivery can be shortened, a delivery benefit may be provided to the membership member so that delivery is scheduled for early morning the next day. For another example, in response to a specific item whose delivery can be shortened, if delivery is scheduled to arrive in the early morning of the day after the order date or payment date for a non-membership subscriber, a delivery benefit may be provided to the membership subscriber so that delivery is scheduled to arrive on the same day. .

In one embodiment, the processor 220 may determine to provide the fastest possible delivery by utilizing delivery-related resources to the maximum extent possible for a specific item for which delivery can be shortened. For example, if a delivery benefit can be provided to ensure delivery on the next day after the order date or payment date by maximizing delivery-related resources in response to a specific item where delivery can be shortened, the delivery is scheduled to arrive the next day to the membership subscriber. Delivery benefits may be provided whenever possible. For another example, if a delivery benefit can be provided to ensure delivery in the early morning of the next day after the order or payment date by maximizing delivery-related resources in response to a specific item where delivery can be shortened, the delivery will be delivered to the membership subscriber in the early morning of the next day. Delivery benefits may be offered to ensure scheduled arrival. For another example, if a delivery benefit can be provided to ensure delivery on the same day as the order date or payment date by maximizing delivery-related resources in response to a specific item where delivery can be shortened, delivery will arrive on the same day to the membership subscriber. Delivery benefits may be provided to ensure this is scheduled.

The processor 220 may generate a first page including a first area where delivery benefits according to membership subscription are displayed, and provide the generated first page to the user terminal. Specifically, the processor 220 may transmit information capable of implementing the generated first page to the user terminal through the communication circuit 210. The first page will be described in detail with reference to FIG. 3, which will be described later.

The memory 230 can store various information (data). Information stored in the memory 230 is information acquired, processed, or used by at least one component of the electronic device 200, and may include software (eg, commands, programs, etc.). Memory 230 may include volatile and/or non-volatile memory. In the present disclosure, a command or program is software stored in the memory 230, an operating system for controlling the resources of the electronic device 200, an application, and/or various functions so that the application can utilize the resources of the electronic device 200. It may include middleware that provides to the application. In one embodiment, the memory 230 may store instructions that allow the processor 220 to perform an operation when executed by the processor 220. The memory 230 may store at least a portion of information received from the user terminal through the communication circuit 210 and/or information transmitted to the user terminal through the communication circuit 210. The processor 220 may store in the memory 230 at least a portion of information received from the user terminal through the communication circuit 210 and/or information transmitted to the user terminal through the communication circuit 210. Specifically, the memory 230 contains information about membership (e.g., information about membership benefits, information about the cost required to sign up for membership, information on the history of membership benefits used by users enrolled in membership, information about membership benefits, user or user account information, etc.) can be stored, and information about membership can be updated by the administrator.

Hereinafter, operations described as being performed by the electronic device in FIGS. 3 to 10 may be understood as being performed by the processor 220 of the electronic device 200 described in FIG. 2 .

FIG. 3 is a diagram illustrating a first page 300 provided by an electronic device according to an embodiment of the present disclosure. The first page 300 may be provided from an electronic device and displayed on a user terminal. The first page 300 may include an area where information about at least one of the delivery address, delivery request, payment method, cash receipt, and final payment amount is displayed. For example, each information may be displayed in an area corresponding to at least one of the delivery address, delivery request, payment method, cash receipt, and final payment amount on the first page 300. Additionally, input for each corresponding area can be obtained through the user terminal. That is, the user can enter each information in the area corresponding to at least one of the delivery address, delivery request, payment method, cash receipt, and final payment amount on the first page 300 through the user terminal.

The first page 300 may include a first area 301 where delivery benefits according to membership subscription are displayed. For example, the first area 301 may be included in the area 302 where delivery information of an item is displayed. In one embodiment, by obtaining input to the area 302 where delivery information is displayed through the user terminal, one of several possible delivery dates and times for a specific item may be selected. For example, the user terminal may obtain from the user a choice between having a specific item arrive tomorrow or by tomorrow, or arriving on a different date or time. At this time, the electronic device can manage the delivery of the item so that the item is delivered according to the selected delivery conditions. In addition, when a plurality of items are ordered/paid, the electronic device classifies an item group with the same delivery conditions and/or delivery benefits according to membership among the plurality of items, and

Areas

302 and 303 in which delivery information corresponding to each item group with the same delivery benefit according to subscription are displayed may be created. For example, in the electronic device, the plurality of items to be ordered/paid for are water (2L, 12 units) and juice (2L, 12 units), and for water, a delivery benefit of next-day early morning delivery is provided upon signing up for membership. , If delivery benefits are not provided for juice upon signing up for membership, an area 302 where delivery information corresponding to water is displayed and an area 303 where delivery information corresponding to juice are displayed are created, respectively, and the user It can be transmitted to the terminal.

In one embodiment, the one or more items may include a first item (e.g., water) and a second item (e.g., juice) (where delivery occurs upon subscription to a membership corresponding to the first item). Benefits are provided, and delivery benefits may not be provided upon signing up for a membership corresponding to the second item). In one embodiment, the electronic device displays the first page 300 so that the second area 302, where delivery information for the first item is displayed, is positioned above the third area 303, where the delivery information for the second item is displayed. can be created. Here, the second area 302 may include the first area 301. That is, within the first page 300, delivery information regarding items for which delivery benefits are provided upon membership subscription and delivery benefits upon membership subscription are displayed higher than delivery information on items for which delivery benefits are not provided, thereby allowing the user It is easier to recognize the delivery benefits of signing up for membership. If there are two or more groups of items for which delivery benefits are provided upon membership subscription, the priority among delivery information may be determined according to one or more of the criteria described below or other set criteria.

In one embodiment, the electronic device may generate the first page 300 so that a guaranteed delivery date or delivery time is displayed in the first area when a delivery benefit according to membership subscription is applied to at least a portion of one or more items. . For example, the electronic device may determine, for each of one or more items, a guaranteed delivery date or delivery time by applying delivery benefits according to membership subscription. For example, the delivery date or delivery time guaranteed by applying the delivery benefit according to membership registration may be set as guaranteed same-day arrival, guaranteed early morning arrival the next day, guaranteed next-day arrival, etc. The operation of an electronic device determining a guaranteed delivery date or delivery time by applying delivery benefits according to membership subscription can be understood with reference to the description of FIG. 2 above.

In one embodiment not specifically shown in the drawings, the one or more items may include a third item and a fourth item (wherein the guaranteed delivery date or delivery time corresponding to the third item corresponds to the fourth item). may be earlier than the guaranteed delivery date or delivery time). In one embodiment, the electronic device may generate the first page 300 such that the fourth area where delivery information of the third item is displayed is positioned above the fifth area where the delivery information of the fourth item is displayed. Here, the fourth area may include a first area corresponding to the third item, and the fifth area may include a first area corresponding to the fourth item. For example, it can be assumed that the guaranteed delivery date or delivery time corresponding to the third item is set to the same day, and the guaranteed delivery date or delivery time corresponding to the fourth item is set to early morning the next day. In this case, the electronic device has a fourth area displaying delivery information for a third item with a guaranteed delivery date or earlier delivery time, and a fourth area displaying delivery information for a fourth item with a less guaranteed delivery date or delivery time. The first page 300 can be created to be placed above area 5. That is, within the first page 300, delivery information regarding items that are provided with delivery benefits that guarantee faster arrival upon membership subscription and delivery benefits upon membership subscription, arrive less quickly upon membership subscription. By displaying guaranteed shipping benefits above shipping information for items provided and shipping benefits for membership, users can more effectively recognize the shipping benefits for membership. If there are two or more groups of items for which delivery benefits are provided upon membership subscription, priority among delivery information may be determined according to the criteria described below or other established criteria.

In an embodiment not specifically shown in the drawings, the electronic device may apply a delivery benefit according to membership subscription to at least a portion of one or more items, so that the guaranteed delivery date or delivery time and the delivery benefit according to membership subscription are applied to at least a portion of one or more items. The first page 300 may be created so that the difference between the previous guaranteed delivery date or delivery time is displayed in the first area. Specifically, electronic devices are shipped based on the guaranteed delivery date or delivery time before the delivery benefits according to membership subscription are applied and the guaranteed delivery date or delivery time before the delivery benefits according to membership subscription are applied. You can calculate the difference in guaranteed delivery date or delivery time depending on the delivery benefits provided. The electronic device may display in the first area the difference in guaranteed delivery date or delivery time based on the calculated delivery benefit using words such as “arrive 1 day earlier,” “arrive 10 hours earlier,” etc., or phrases of similar meaning. there is. Through this, users can more intuitively perceive the delivery benefits provided upon signing up for membership.

In one embodiment not specifically shown in the drawings, one or more items may include a fifth item and a sixth item (where the difference corresponding to the fifth item may be greater than the difference corresponding to the sixth item) there is). In one embodiment, the electronic device may generate the first page 300 so that the sixth area where delivery information of the fifth item is displayed is positioned above the seventh area where the delivery information of the sixth item is displayed. The sixth area may include a first area corresponding to the fifth item, and the seventh area may include a first area corresponding to the sixth item. For example, if the difference in the guaranteed delivery date or delivery time according to the delivery benefit of the 5th item is set to 1 day, and the difference in the guaranteed delivery date or delivery time according to the delivery benefit of the 6th item is set to 10 hours. can be assumed. In this case, the electronic device displays the fourth area where the delivery information of the fifth item with the larger difference in guaranteed delivery dates or delivery times is displayed, and the fourth area displays the delivery information of the fourth item with the smaller difference in guaranteed delivery dates or delivery times. The first page 300 can be created to be placed higher than the fifth area where is displayed. That is, within the first page 300, delivery information on items with a larger difference in delivery date or delivery time guaranteed by membership subscription and delivery benefits according to membership subscription are guaranteed by membership subscription. By displaying delivery information for items with less significant differences in delivery dates or delivery times and delivery benefits based on membership subscription, users can more intuitively perceive delivery benefits based on membership subscription. If there are two or more groups of items for which delivery benefits are provided upon membership subscription, the priority among delivery information may be determined according to other set criteria.

In one embodiment, the electronic device receives information indicating input to at least part of the first area 301 from the user terminal, and information indicating input to at least part of the first area 301 is received. In response to this, a second page regarding membership registration may be provided to the user terminal. The electronic device generates the first page 300 so that a check box is displayed in a portion of the first area 301, and receives an input (i.e., an input indicating membership subscription) to the first area 301 from the user. It can be induced. In a specific embodiment, the electronic device displays a second page regarding membership subscription to the user terminal in response to receiving information indicating input to a specific area 304 indicating membership subscription among the first areas. can be provided. A specific area instructing to sign up for membership may include phrases such as “sign up for membership.” The second page will be described in detail with reference to FIG. 5 described later.

FIG. 4 is a diagram illustrating a portion of a first page provided by an electronic device according to an embodiment of the present disclosure. Specifically, FIG. 4 shows an area 401 representing delivery information corresponding to at least some of one or more items, according to one embodiment. The area 401 showing delivery information may include a first area 402 where delivery benefits according to membership subscription are displayed. The first area 402 may include a phrase indicating that the delivery benefit can be provided only to membership members, such as “WOW membership members only.” In addition, in this case, the first area 402 may include a simplified phrase such as “receive benefits” instead of the phrase “sign up for membership” shown in FIG. 3, and a phrase that directly states that benefits can be received. . In one embodiment, the electronic device may provide a second page regarding membership subscription to the user terminal in response to receiving information indicating input to at least a portion of the first area 402 from the user terminal. . In another embodiment, the electronic device receives information instructing input into a specific area, which is part of the first area 402, from the user terminal and includes a phrase with direct content about benefits, such as "receiving benefits." In response to this, a second page regarding membership registration may be provided to the user terminal. For a description of the area 401 showing delivery information excluding the first area 402, refer to FIG. 3 described above.

FIG. 5 is a diagram illustrating a second page provided by an electronic device according to an embodiment of the present disclosure. The electronic device may generate a second page 500 related to membership registration for a service for an online store and provide the second page 500 to the user terminal. The second page 500 regarding membership registration may be a page that provides information on membership benefits and allows membership registration of a user account according to additional input from the user. For example, the second page 500 may include a page for inputting a payment method to pay a membership fee or maintenance fee, or an intermediate page for moving to such a page.

In one embodiment, the second page 500 regarding membership subscription includes an area introducing membership, an area displaying benefits provided by signing up for membership, an area displaying information on costs required for signing up for membership, and It may include at least one of the icons 501 for moving to a page where membership registration is in progress. For example, the second page (500) reads “Try out WOW member benefits!” For example, it may include an area that displays text indicating that benefits may be provided upon signing up for membership or text promoting membership signup. For example, the second page 500 may include an area that displays details of benefits provided upon signing up for membership, such as “free shipping without conditions, all rocket delivery products,” etc. For example, the second page 500 may include an area that displays a phrase guiding the cost required for membership subscription, such as “4,990 won per month.” For example, the second page 500 displays phrases instructing membership registration, such as “Pay and start,” and may include an icon 501 for moving to the page for membership registration. there is. For example, the second page (500) reads “Cancel at any time!” As such, it may include an area where text guiding additional information about membership is displayed.

FIG. 6 is a diagram illustrating a first page 600 provided by an electronic device according to an embodiment of the present disclosure. In one embodiment, if the user is not a subscriber to the membership, the electronic device may determine a monetary benefit provided upon subscription to the membership corresponding to at least a portion of one or more items. For example, financial benefits provided upon signing up for a membership may include monetary benefits such as a membership-only immediate discount, a membership-only coupon discount, and/or a delivery fee discount. The electronic device can determine the total monetary benefit by adding up the monetary benefits for each item.

For example, upon signing up for membership, a discount may be provided immediately for a specific item. That is, different prices may be provided to membership subscribers and non-membership subscribers for a specific item, and the electronic device may determine a monetary benefit for one or more items to be ordered/paid accordingly.

For example, upon signing up for membership, a membership-only coupon may be provided. For example, when a user signs up for a membership, a coupon may be provided at certain intervals (e.g., monthly) or immediately after signing up. In this case, the electronic device can determine the financial benefit for a specific item based on the application of a coupon provided to the membership subscriber. Specifically, the electronic device may determine a coupon that can be applied to one or more items to be ordered/paid, and determine a monetary benefit (i.e., discount amount) provided according to the determined coupon. For example, if there are multiple coupons that can be applied to one or more items to be ordered/paid, the electronic device may determine a financial benefit from applying the coupon with the largest discount amount.

For example, depending on membership registration, a shipping fee discount may be provided. For example, when a user signs up for a membership, shipping fees may be waived or a specific amount may be discounted. In this case, the electronic device may determine a financial benefit for a specific item based on a shipping fee discount provided to membership subscribers.

In one embodiment, the electronic device may generate a first page 600 that further includes an eighth area 601 where the determined financial benefit is displayed. For example, the eighth area 601 may display financial benefits that a user can receive for purchasing one or more items when signing up for a membership, such as “WOW membership members receive an additional discount of approximately 5,500 won.” . Additionally, the eighth area 601 may display each item of monetary benefits, such as a membership-only immediate discount, a membership-only coupon discount, and/or a shipping fee discount. For example, the eighth area 601 may display the financial benefits of each item, such as “membership-only immediate discount of 2,000 won,” “membership-only coupon discount of 1,000 won,” and “shipping discount of 2,500 won.”

For example, the eighth area 601 may be placed immediately below the area displaying the final payment amount on the first page 600. In this case, the user can check the actual final payment amount and check the financial benefits directly below, making it easy to recognize the financial benefits compared to the final payment amount.

In one embodiment, the eighth area may include a first icon 602 indicating membership registration. For example, the first icon 602 may display a phrase indicating membership subscription, such as “Get benefits from membership.” In one embodiment, the electronic device receives information indicating input to the first icon 602 from the user terminal through a communication circuit, and responds to the reception of information indicating input to the first icon 602. In response, a second page regarding membership registration may be provided to the user terminal. That is, when the first icon 602 is input through the user terminal, a second page may be provided to the user terminal. The second page can be understood with reference to FIG. 5 described above. By including the eighth area 601 in the first page 600, the order/payment page may provide the user with information on financial benefits due to membership sign-up in addition to delivery benefits due to membership sign-up. In other words, users can perceive various benefits of signing up for membership.

FIG. 7 is a diagram illustrating a third page 700 provided by an electronic device according to an embodiment of the present disclosure. For example, the third page 700 may be named a shopping cart page. For example, if a user wants to purchase one or more items in an online store, a service that allows the user to add the items to the shopping cart may be provided. The third page 700 may refer to a page on which one or more items contained in the shopping cart are displayed corresponding to the user or user account. For example, following provision of the third page 700, at least some of the one or more items contained in the shopping cart may be selected and an order/payment page may be provided to the user terminal. As an example, it can be assumed that the shopping cart includes items of 2.1L of liquid detergent and 30m of toilet paper.

In one embodiment, the electronic device may receive information instructing to call the third page 700 regarding the item to be purchased from the user terminal. Specifically, the electronic device may receive information indicating a call to the third page 700 regarding the item to be purchased from the user terminal through a communication circuit.

If the user is not a subscriber to the membership, the electronic device determines the delivery benefit provided upon signing up for the membership corresponding to at least part of the items to be purchased, and determines the delivery benefit provided by signing up for the membership corresponding to at least part of the items to be purchased, A third page 700 including a ninth area 701 where delivery benefits according to subscription are displayed may be created, and the generated third page 700 may be provided to the user terminal. For example, the electronic device may receive information about at least some of the items selected among the items to be purchased through the third page 700 from the user terminal. On the ninth page 700,

selectable check boxes

704 and 705 may be displayed corresponding to each area where information on each of one or more items to be purchased is displayed. As an example, the checkbox 704 corresponding to 2.1L of liquid detergent is checked, so the item of 2.1L of liquid detergent is selected, and the checkbox 705 corresponding to 30m of toilet paper is not checked, so the item of 30m of toilet paper is not selected. We can assume that this is not the case. At this time, the electronic device determines the delivery benefit provided according to membership subscription corresponding to the 2.1L liquid detergent item, and provides it in the ninth area 701 according to membership subscription corresponding to the 2.1L liquid detergent item. Only available shipping benefits can be displayed. The operation of the electronic device determining whether the user is a membership subscriber and the operation of determining the delivery benefit can be understood with reference to the description of FIG. 2 described above. For example, the ninth area 701 may display delivery benefits according to membership subscription corresponding to at least some selected items, such as “If you sign up for WOW membership and order now, it will arrive today.”

In one embodiment, when the user is not a subscriber to a membership, the electronic device determines a monetary benefit provided upon signing up for a membership corresponding to at least some of the items selected by the user among the items to be purchased, and displays the ninth area 701. A third page 700 can be created to display the financial benefits of signing up for membership. For example, the operation of an electronic device determining a financial benefit provided upon signing up for a membership may be understood with reference to the description of FIG. 6 described above. Additionally, the ninth area 701 may display the total amount of monetary benefits resulting from membership subscription corresponding to at least some selected items, such as “If you sign up for WOW membership and order now, you will receive an additional discount of 10,000 won.”

In one embodiment, the ninth area 701 may include a second icon 702 indicating membership registration. In one embodiment, the electronic device receives information indicating input to the second icon 702 from the user terminal, and in response to receiving information indicating input to the second icon 702, determines membership status. A second page regarding subscription may be provided to the user terminal. For example, the second icon 702 may display a phrase indicating membership registration, such as “receive benefits.” Specifically, the electronic device may receive information indicating input to the second icon 702 from the user terminal through a communication circuit. The second page can be understood with reference to FIG. 5 described above.

In one embodiment, the electronic device receives information indicating input to an area excluding the second icon 702 in the ninth area 701 from the user terminal, and inputs the second icon 702 in the ninth area 701. In response to receiving information directing entry into an area other than ), generating a first pop-up window including a tenth area in which details regarding at least some of the shipping benefits and monetary benefits resulting from subscription to membership are displayed. And, the generated first pop-up window can be provided to the user terminal. Specifically, the electronic device may receive information indicating input to an area excluding the second icon 702 in the ninth area 701 from the user terminal through a communication circuit. The first pop-up window will be described in detail with reference to FIG. 8, which will be described later.

In one embodiment, the third page 700 may include a fourth icon 703 indicating purchase. For example, the fourth icon 703 may display a phrase indicating purchase, such as “Purchase.” In one embodiment, the electronic device receives information indicating input to the fourth icon 703 from the user terminal, and in response to receiving information indicating input to the fourth icon 703, determines membership status. A second pop-up window suggesting subscription may be created, and the generated second pop-up window may be provided to the user terminal. Specifically, the electronic device may receive information indicating input to the fourth icon 703 from the user terminal through a communication circuit. The second pop-up window will be explained in detail with reference to FIGS. 9 and 10 described later.

FIG. 8 is a diagram illustrating a first pop-up window 801 provided by an electronic device according to an embodiment of the present disclosure. The first pop-up window 801 may be displayed on the user terminal overlapping the third page. The first pop-up window 801 may display detailed information about at least some of the delivery benefits and financial benefits. For example, the first pop-up window 801 may display information on financial benefits for detailed items such as coupon discounts and instant discounts. In one embodiment, for coupon discount items, coupons that can be applied to one or more selected items may be displayed in the first pop-up window 801. In another embodiment, all coupons provided upon signing up for membership may be displayed in the first pop-up window 801 for coupon discount items. For example, for coupon discount items, information about a 5% discount coupon and a 1,000 won discount coupon may be displayed in the first pop-up window 801. Additionally, in one embodiment, for items of immediate discount, immediate discount benefits that can be applied to each of one or more selected items may be displayed in the first pop-up window 801. For example, among the selected items, information indicating that an immediate discount of 1,000 won is provided for hair treatment upon membership registration, and for water an immediate discount of 1,000 won upon membership registration is provided in the first pop-up window ( 801). Additionally, according to an embodiment (not shown), detailed information on financial benefits resulting from a shipping fee discount may be displayed in the first pop-up window 801. Additionally, according to an embodiment (not shown), detailed information on delivery benefits may be displayed in the first pop-up window 801. In this case, for example, delivery benefits applicable to each of one or more selected items may be classified and displayed in pop-up window 1 801.

In one embodiment, the first pop-up window 801 may include a third icon 802 indicating membership registration. For example, the third icon 802 may display a phrase indicating membership subscription, such as “Get a discount with membership.” In one embodiment, the electronic device receives information indicating input to the third icon 802 from the user terminal, and in response to receiving information indicating input to the third icon 802, determines membership status. A second page regarding subscription may be provided to the user terminal. Specifically, the electronic device may receive information indicating input to the third icon 802 from the user terminal through a communication circuit. The second page can be understood with reference to FIG. 5 described above.

FIG. 9 is a diagram illustrating a second pop-up window 901 provided by an electronic device according to an embodiment of the present disclosure. The second pop-up window 901 may be provided in response to input of the fourth icon indicating purchase on the third page to guide the user again with information regarding membership registration before purchasing. By providing a variety of information regarding membership registration, users can recognize membership more effectively.

The second pop-up window 901 may display information about signing up for membership and information about financial benefits from signing up for membership. For example, the second pop-up window 901 may display text informing that financial benefits are provided upon signing up for membership, such as “Get more discounts with membership.” In addition, in the second pop-up window 901, the expected payment amount applicable to non-membership subscribers and the estimated payment amount applicable to membership subscribers may be displayed together, such as "54,000 won when purchased immediately" and "49,000 won membership discount applied." there is. Additionally, a specific icon indicating purchase may be displayed in the second pop-up window 901. For example, a specific icon indicating a purchase may display a phrase indicating a purchase, such as “buy now,” and the electronic device may display an order/payment page to the user in response to entering a specific icon indicating a purchase. It can be created and provided to the terminal.

In one embodiment, the second pop-up window 901 may include an eleventh area 902 indicating membership registration. For example, the 11th area 902 may include phrases that guide the expected payment amount that can be applied upon signing up for membership, such as “49,000 won membership discount applied”. Additionally, the 11th area 902 may include a check box, which may induce the user to select or input the 11th area 902. Likewise, a check box corresponding to an area indicating immediate purchase, such as “immediate purchase for 54,000 won” may also be displayed in the second pop-up window 901. In one embodiment, the initial state in which the second pop-up window 901 is provided may be a state in which a checkbox corresponding to an area indicating an immediate purchase, such as “immediate purchase of 54,000 won,” is selected.

In one embodiment, the electronic device receives information indicating input to the 11th area 902 from the user terminal, and in response to receiving information indicating input to the 11th area 902, determines membership status. A second page regarding subscription may be provided to the user terminal. Specifically, the electronic device may receive information indicating input to the eleventh area 902 from the user terminal through a communication circuit. The second page can be understood with reference to FIG. 5 described above. Since a second page regarding membership registration is provided in response to an input in the eleventh area 902, the user can conveniently move to the second page and proceed with membership registration.

Additionally, when an input is obtained for an area (an area shown as translucent) excluding the second pop-up window 901 on the screen of the user terminal, the second pop-up window 901 may be closed. That is, when an input is obtained for an area (a translucent area) excluding the second pop-up window 901 on the screen of the user terminal, the third page may be displayed on the user terminal again.

FIG. 10 is a diagram illustrating a second pop-up window 1001 provided by an electronic device according to an embodiment of the present disclosure. In one embodiment, the second pop-up window 1001 may include an 11th area 1002 or a 5th icon 1003 indicating membership registration. In the description of FIG. 10, unless additional explanation is provided, the second pop-up window 1001 excluding the fifth icon 1003 and the eleventh area 1002 indicating membership registration will be understood with reference to the description of FIG. 9. You can.

In one embodiment, if the checkbox corresponding to the area indicating immediate purchase, such as "when purchasing immediately for 54,000 won" displayed in the second pop-up window 1001, is selected, the fifth icon 1003 displays "immediate purchase." Phrases instructing to purchase immediately (without signing up for membership) such as “Purchase” may be displayed. In addition, if the checkbox corresponding to the area indicating membership subscription, such as "apply membership discount of 49,000 won" displayed in the second pop-up window 1001, is selected, the fifth icon 1003 displays "Sign up for WoW and After signing up for membership, a phrase such as “Purchase” may be displayed instructing you to purchase. That is, the text displayed on the fifth icon 1003 may change depending on the selection of the checkbox displayed on the second pop-up window 1001. Additionally, in one embodiment, the initial state in which the second pop-up window 1001 is provided may be a state in which a check box corresponding to an area indicating membership subscription, such as "apply 49,000 won membership discount," is selected.

In one embodiment, the electronic device responds to input of a checkbox corresponding to an area indicating immediate purchase, such as "when purchasing immediately for 54,000 won," etc. from the user terminal, and displays an immediate purchase without membership registration on the fifth icon 1003. The second pop-up window 1001 can be changed to display a phrase indicating . The electronic device may generate and provide an order/payment page to the user terminal in response to obtaining an input from the user terminal of the fifth icon 1003, which displays a phrase indicating an immediate purchase without signing up for membership.

In one embodiment, the electronic device displays a phrase instructing to purchase after registering for membership on the fifth icon 1003 in response to obtaining an input for the 11th area from the user terminal. 2 The pop-up window (1001) can be changed. The electronic device provides a second page regarding membership registration to the user terminal in response to obtaining an input of the fifth icon 1003, which displays a phrase indicating purchase, after completing membership registration from the user terminal. You can. The second page can be understood with reference to FIG. 5 described above. Since a second page regarding membership registration is provided in response to input of the fifth icon 1003, the user can conveniently move to the second page and proceed with membership registration.

In addition, when an input is obtained for an area (an area shown as translucent) excluding the second pop-up window 1001 on the screen of the user terminal, the second pop-up window 1001 may be closed. That is, when an input is obtained for an area excluding the second pop-up window 1001 on the screen of the user terminal (an area shown as translucent), the third page may be displayed on the user terminal again.

Although not shown in the drawings, in one embodiment, the electronic device receives information indicating a call to the fourth page regarding detailed information of a specific item from the user terminal, and if the user is not a subscriber to the membership, the electronic device receives information indicating a call to the fourth page regarding detailed information of a specific item. A twelfth area where, in response to receiving information instructing the page to be called, the delivery benefit provided according to the subscription to the membership corresponding to the specific item is determined, and the delivery benefit provided according to the subscription to the membership corresponding to the specific item is displayed. A fourth page including can be created and the fourth page can be provided to the user terminal. Specifically, the electronic device may receive information instructing to call a fourth page regarding detailed information on a specific item from the user terminal through a communication circuit. For example, the fourth page may be named product detail page. Since the fourth page displays detailed information about one item, the electronic device can determine a delivery benefit for one item and generate a fourth page including a twelfth area where the determined delivery benefit is displayed. For example, the configuration of the twelfth area can be understood with reference to 301 in FIG. 3 or 401 in FIG. 4.

In one embodiment, the twelfth area may include a sixth icon indicating membership registration. In one embodiment, the electronic device receives information indicating input to the sixth icon from the user terminal, and in response to receiving the information indicating input to the sixth icon, displays a second page regarding membership subscription. Can be provided to the user terminal. Specifically, the electronic device may receive an input for the sixth icon from the user terminal through a communication circuit. For example, the sixth icon can be understood with reference to 602 in FIG. 6.

Figure 11 is an operational flowchart showing a method 1100 according to an embodiment of the present disclosure. Referring to FIG. 11, the method 1100 includes an operation (S1110) of receiving information indicating a call to a first page related to payment of one or more items from a user terminal, and determining whether the user corresponding to the user terminal is a subscriber of the membership. An operation S1120 to confirm, in response to the user confirming that the user is not a subscriber to the membership, an operation S1130 to determine a delivery benefit provided upon subscription to membership corresponding to at least a portion of one or more items, It may include an operation of generating a first page, including a first area in which the corresponding delivery benefit is displayed (S1140), and an operation of providing the generated first page to the user terminal (S1150).

An operation (S1110) of receiving information indicating a call to a first page related to payment for one or more items from the user terminal may be performed by a processor and a communication circuit of the electronic device. The operation (S1120) of checking whether the user corresponding to the user terminal is a member of the membership may be performed by the processor of the electronic device. In response to the user confirming that the user is not a subscriber to the membership, an operation S1130 of determining a delivery benefit provided upon subscription to the membership corresponding to at least a portion of one or more items may be performed by a processor of the electronic device. An operation S1140 of generating a first page including a first area where delivery benefits according to membership subscription are displayed may be performed by a processor of the electronic device. The operation of providing the generated first page to the user terminal (S1150) may be performed by the processor and communication circuit of the electronic device.

In one embodiment, operation S1140 includes the processor determining a first item for which a delivery benefit is provided upon subscription to a corresponding membership and a second item for which a delivery benefit is not provided for subscription to a corresponding membership. , the delivery information of the first item is displayed, and an operation of generating the first page may be included so that the second area including the first area is placed above the third area in which the delivery information of the second item is displayed.

In one embodiment, operation S1140 is an operation of generating a first page so that the delivery date or delivery time guaranteed by applying the delivery benefit according to membership subscription to at least part of one or more items is displayed in the first area by the processor. It can be included.

In one embodiment, operation S1140 includes the processor determining a third item with a corresponding guaranteed delivery date or delivery time that is relatively early and a fourth item with a corresponding guaranteed delivery date or delivery time that is relatively slow. A, a fourth area where delivery information of the third item is displayed and which includes a first area corresponding to the third item; a fifth area where delivery information of the fourth item is displayed and which includes a first area corresponding to the fourth item; It may include an operation of creating the first page so that it is placed higher than the area.

In one embodiment, operation S1140 may be configured to cause the processor to determine a guaranteed delivery date or delivery time after the delivery benefit of subscription to membership is applied to at least a portion of one or more items and the guaranteed delivery before the delivery benefit of subscription to membership is applied. The method may include creating a first page so that the difference in date or delivery time is displayed in the first area.

In one embodiment, operation S1140 includes the processor determining a fifth item with a relatively large difference before and after application of the corresponding delivery benefit and a sixth item with a relatively small difference before and after application of the corresponding delivery benefit, comprising: Delivery information of the fifth item is displayed and the sixth area including the first area corresponding to the fifth item is displayed. Delivery information of the sixth item is displayed and the sixth area includes the first area corresponding to the sixth item. An operation of creating a first page to be placed at the top may be included.

In one embodiment, operation S1140 comprises an operation where the processor, if the user is not a subscriber to the membership, determines a monetary benefit provided upon subscription to a membership corresponding to at least a portion of one or more items, and the processor displays the monetary benefit. An operation of generating a first page further including an eighth area may be included. Here, the method 1100 includes an operation of the processor receiving, through a communication circuit, information indicating an input for a first icon included in the eighth area and indicating subscription to membership from the user terminal, and the processor receiving the first icon In response to receiving information indicating input for an icon, the method may further include providing a second page regarding membership subscription to the user terminal.

In one embodiment, the method 1100 includes an operation of the processor receiving information indicating input to at least a portion of the first area from a user terminal through a communication circuit, and the processor receiving information indicating input to at least a portion of the first area. In response to receiving information indicating input, the method may further include providing a second page regarding membership registration to the user terminal.

In one embodiment, the method 1100 includes an operation of the processor receiving, through a communication circuit, information indicating a call to a third page regarding an item to be purchased from a user terminal, where the processor determines that the user is a subscriber of the membership. If not, an operation of determining a delivery benefit provided upon subscription to a membership corresponding to at least a portion of the items to be purchased, where the processor determines a delivery benefit provided upon subscription to a membership corresponding to at least a portion of the items selected by the user among the items to be purchased. The method may further include generating a third page including the displayed ninth area, and providing the generated third page to the user terminal, by the processor. Here, the operation of generating the third page includes, if the user is not a subscriber to the membership, an operation of the processor determining a monetary benefit provided upon subscription to the membership corresponding to at least some of the items selected by the user among the items to be purchased. It may include an operation of creating a third page so that financial benefits according to membership subscription are displayed in the ninth area.

In one embodiment, the method 1100 includes an operation and the processor receiving, through a communication circuit, information indicating an input for a second icon included in the ninth area and indicating subscription to membership from a user terminal. , In response to receiving information indicating input to the second icon, the operation of providing a second page regarding membership subscription to the user terminal may be further included.

In one embodiment, the method 1100 includes an operation of the processor receiving, through a communication circuit, information indicating input to a region other than the second icon in the ninth region, where the processor selects the second icon in the ninth region. In response to receiving information directing entry into an area excluding, generating a first pop-up window including a tenth area in which details regarding at least some of the shipping benefits and monetary benefits resulting from subscription to membership are displayed. The operation may further include an operation of the processor providing the generated first pop-up window to the user terminal.

In one embodiment, the method 1100 includes an operation and a processor, through a communication circuit, receiving information from a user terminal indicating input for a third icon included in a first pop-up window and indicating subscription to membership. The method may further include providing a second page regarding membership registration to the user terminal in response to receiving information indicating input to a third icon.

In one embodiment, the method 1100 includes an operation of the processor receiving, through a communication circuit, information indicating an input for a fourth icon included in the ninth area and indicating a purchase from a user terminal. 4 In response to receiving information indicating input for an icon, an operation of generating a second pop-up window suggesting subscription to membership, and an operation of the processor providing the generated second pop-up window to the user terminal. It can be included.

In one embodiment, the method 1100 includes the processor receiving, through a communication circuit, information indicating input to the 11th area or the 5th icon included in the second pop-up window and indicating subscription to membership. The method may further include an operation of the processor providing a second page regarding membership subscription to the user terminal in response to receiving information indicating input to the 11th area or the 5th icon.

In one embodiment, the method 1100 includes an operation of the processor receiving, through a communication circuit, information indicating a call to a fourth page regarding detailed information of a specific item from a user terminal, where the processor, the user, is a subscriber of a membership. If not, in response to receiving information indicating a call to the fourth page, determine a delivery benefit provided upon subscription to a membership corresponding to a specific item, wherein the processor determines a delivery benefit provided upon subscription to a membership corresponding to a specific item; It may further include an operation of generating a fourth page including a twelfth area where a delivery benefit according to is displayed, and an operation of the processor providing the fourth page to the user terminal.

In one embodiment, the method 1100 includes an operation and the processor receiving, through a communication circuit, information indicating an input for a sixth icon included in the twelfth area and indicating subscription to membership from a user terminal. , In response to receiving information indicating input to the sixth icon, the operation of providing a second page regarding membership subscription to the user terminal may be further included.

In the flowchart according to the present disclosure, each step of the method or algorithm is described in sequential order, but each step may be performed in an order that can be arbitrarily combined in addition to being performed sequentially. The description of the present disclosure in terms of flowcharts or flowcharts does not exclude making changes or modifications to the method or algorithm, nor does it imply that any step is required or desirable. In one embodiment, at least some of the steps may be performed in parallel, iteratively, or heuristically. In another embodiment, at least some steps may be omitted or other steps may be added.

Various embodiments according to the present disclosure may be implemented as software on a machine-readable storage medium. The software may be software for implementing various embodiments described in this disclosure. Software can be inferred from the various embodiments described in this disclosure by programmers in the technical field to which this disclosure pertains. For example, software may be a program that contains machine-readable instructions (e.g., instructions, code, or code segments). A device is a device that can operate according to commands retrieved from a storage medium, and may be, for example, a computer. In one embodiment, the device may be a computing device according to various embodiments described in this disclosure. In one embodiment, the device's processor may execute the called instruction, causing the device's components to perform a function corresponding to the instruction. A storage medium can refer to any type of recording medium in which data is stored that can be read by a device. Storage media may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, etc. In one embodiment, the storage medium may be implemented in a distributed form, such as in a networked computer system. At this time, the software may be distributed, stored, and executed on a computer system, etc. In another embodiment, the storage medium may be a non-transitory storage medium. Non-transitory storage media refers to a medium that exists regardless of whether data is stored semi-permanently or temporarily, and does not include signals that are transmitted temporarily.

Although the technical idea according to the present disclosure has been described above through various embodiments, the technical idea according to the present disclosure is various substitutions, modifications, and Includes changes. Additionally, it is to be understood that such substitutions, modifications and alterations may be included within the scope of the appended claims.

Claims

In the electronic device providing benefit information of membership to an online store,

A communication circuit that communicates with a user terminal;

One or more processors; and

When executed by the one or more processors, it includes one or more memories storing instructions that cause the one or more processors to perform an operation,

When the instructions are executed by the one or more processors, the one or more processors:

Through the communication circuit, receive information instructing to call a first page related to payment of one or more items from the user terminal,

Confirm whether the user corresponding to the user terminal is a member of the membership,

In response to the user confirming that he or she is not a subscriber to the membership, determine a shipping benefit provided upon subscription to the membership corresponding to at least a portion of the one or more items;

Creating the first page, including a first area where delivery benefits according to signing up for the membership are displayed,

An electronic device that provides the generated first page to the user terminal.
According to paragraph 1,

The one or more items include a first item and a second item, and a delivery benefit is provided upon subscription to the membership corresponding to the first item, and a delivery benefit is provided upon subscription to the membership corresponding to the second item. not provided -,

The one or more processors:

Creating the first page so that a second area where delivery information of the first item is displayed is placed above a third area where delivery information of the second item is displayed - the second area is the first area Includes -, electronic devices.
According to paragraph 1,

The one or more processors:

Receiving information indicating input to at least a portion of the first area from the user terminal,

An electronic device that provides a second page regarding subscription to the membership to the user terminal in response to receiving information indicating input to at least a portion of the first area.
According to paragraph 1,

The one or more processors:

An electronic device that generates the first page so that a guaranteed delivery date or delivery time is displayed in the first area when a delivery benefit according to subscription to the membership is applied to at least some of the one or more items.
According to clause 4,

the one or more items include a third item and a fourth item, wherein the guaranteed delivery date or delivery time corresponding to the third item is earlier than the guaranteed delivery date or delivery time corresponding to the fourth item;

The one or more processors:

Creating the first page so that the fourth area where delivery information of the third item is displayed is placed above the fifth area where the delivery information of the fourth item is displayed - the fourth area is located on the third item and the first area corresponding to the fourth item, and the fifth area includes the first area corresponding to the fourth item.
According to paragraph 1,

The one or more processors:

The difference between the guaranteed delivery date or delivery time after the delivery benefit according to the membership subscription is applied to at least part of the one or more items and the guaranteed delivery date or delivery time before the delivery benefit according to the membership subscription is applied is An electronic device that generates the first page to be displayed in a first area.
According to clause 6,

the one or more items include a fifth item and a sixth item, wherein the difference corresponding to the fifth item is greater than the difference corresponding to the sixth item,

The one or more processors:

Generating the first page so that a sixth area where delivery information of the fifth item is displayed is placed above a seventh area where the delivery information of the sixth item is displayed - the sixth area is located on the fifth item and the first area corresponding to the first area, and the seventh area includes the first area corresponding to the sixth item.
According to paragraph 1,

The one or more processors:

If the user is not a subscriber to a membership, determine a monetary benefit provided upon subscription to the membership corresponding to at least a portion of the one or more items;

An electronic device that generates the first page further including an eighth area where the monetary benefit is displayed.
According to clause 8,

The eighth area includes a first icon indicating subscription to the membership,

The one or more processors:

Receiving information indicating input for the first icon from the user terminal through the communication circuit,

An electronic device that provides a second page regarding subscription to the membership to the user terminal in response to receiving information indicating input to the first icon.
According to paragraph 1,

The one or more processors:

Through the communication circuit, receive information indicating a call to a third page regarding an item to be purchased from the user terminal,

If the user is not a subscriber to the membership, determine a delivery benefit provided upon subscription to the membership corresponding to at least part of the item to be purchased,

Generate the third page including a ninth area where delivery benefits according to subscription to the membership corresponding to at least some of the items selected by the user among the items to be purchased are displayed,

An electronic device that provides the generated third page to the user terminal.
According to clause 10,

The one or more processors:

If the user is not a subscriber to the membership, determine a monetary benefit provided upon subscription to the membership corresponding to at least some of the items selected by the user among the items to be purchased,

An electronic device that generates the third page so that financial benefits according to subscription to the membership are displayed in the ninth area.
According to clause 11,

The ninth area includes a second icon indicating subscription to the membership,

The one or more processors:

Receiving information indicating input for the second icon from the user terminal through the communication circuit,

An electronic device that provides a second page regarding subscription to the membership to the user terminal in response to receiving information indicating input to the second icon.
According to clause 12,

The one or more processors:

Receiving information instructing input to an area excluding the second icon in the ninth area from the user terminal through the communication circuit,

A tenth area in which detailed information about at least a portion of the delivery benefit and financial benefit according to subscription to the membership is displayed in response to receiving information indicating input into an area excluding the second icon in the ninth area. Create a first pop-up window containing,

An electronic device that provides the generated first pop-up window to the user terminal.
According to clause 13,

The first pop-up window includes a third icon indicating subscription to the membership,

The one or more processors:

Receiving information indicating input for the third icon from the user terminal through the communication circuit,

An electronic device that provides the second page regarding subscription to the membership to the user terminal in response to receiving information indicating input to the third icon.
According to clause 11,

The third page includes a fourth icon indicating purchase,

The one or more processors:

Receiving information indicating input for the fourth icon from the user terminal through the communication circuit,

In response to receiving information indicating input to the fourth icon, generate a second pop-up window suggesting subscription to the membership,

An electronic device that provides the generated second pop-up window to the user terminal.
According to clause 15,

The second pop-up window includes an 11th area or a 5th icon indicating subscription to the membership,

The one or more processors:

Receiving information indicating input to the 11th area or the 5th icon from the user terminal through the communication circuit,

An electronic device that provides a second page regarding subscription to the membership to the user terminal in response to receiving information indicating input to the 11th area or the 5th icon.
According to paragraph 1,

The one or more processors:

Receiving information instructing to call a fourth page regarding detailed information on a specific item from the user terminal through the communication circuit,

If the user is not a subscriber to the membership, in response to receiving information indicating a call to the fourth page, determine a delivery benefit provided upon subscription to the membership corresponding to the specific item,

Generating the fourth page including a twelfth area where delivery benefits according to subscription to the membership corresponding to the specific item are displayed,

An electronic device that provides the fourth page to the user terminal.
According to clause 17,

The twelfth area includes a sixth icon indicating subscription to the membership,

The one or more processors:

Receiving information indicating input for the sixth icon from the user terminal through the communication circuit,

An electronic device that provides a second page regarding subscription to the membership to the user terminal in response to receiving information indicating input to the sixth icon.
In a method of providing information about the benefits of membership for an online store for electronic devices,

An operation of receiving information instructing to call a first page related to payment for one or more items from a user terminal through a communication circuit;

An operation of checking whether a user corresponding to the user terminal is a member of a membership;

In response to the user confirming that the user is not a subscriber to the membership, determining a delivery benefit provided upon subscription to the membership corresponding to at least a portion of the one or more items;

Creating the first page, including a first area where delivery benefits according to signing up for the membership are displayed; and

A method comprising providing the generated first page to the user terminal.
According to clause 19,

Receiving information indicating input to at least a portion of the first area from the user terminal; and

The method further includes providing a second page regarding subscription to the membership to the user terminal in response to receiving information indicating input to at least a portion of the first area.