WO2024041043A1 - Book recommendation method, computing device, and computer storage medium - Google Patents

Book recommendation method, computing device, and computer storage medium Download PDF

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Publication number
WO2024041043A1
WO2024041043A1 PCT/CN2023/094237 CN2023094237W WO2024041043A1 WO 2024041043 A1 WO2024041043 A1 WO 2024041043A1 CN 2023094237 W CN2023094237 W CN 2023094237W WO 2024041043 A1 WO2024041043 A1 WO 2024041043A1
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book
books
recommendation
recommended
candidate
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PCT/CN2023/094237
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French (fr)
Chinese (zh)
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王海璐
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掌阅科技股份有限公司
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Publication of WO2024041043A1 publication Critical patent/WO2024041043A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/04Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/06Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063Operations research, analysis or management
    • G06Q10/0639Performance analysis of employees; Performance analysis of enterprise or organisation operations
    • G06Q10/06393Score-carding, benchmarking or key performance indicator [KPI] analysis
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00Energy efficient computing, e.g. low power processors, power management or thermal management

Definitions

  • the present disclosure relates to the field of computer technology, and specifically to a book recommendation method, computing device and computer storage medium.
  • the potential revenue of the reading platform (on the site) is directly proportional to the access traffic. Therefore, the reading platform will increase access traffic through a variety of methods. Placing books on other websites (off-site) is one of the ways to introduce users who visit outside the site to the site.
  • the present disclosure is proposed to provide a book recommendation method, a computing device and a computer storage medium that overcome the above problems or at least partially solve the above problems.
  • a book recommendation method including:
  • the book features of the candidate book are input into the pre-trained book recommendation model for recommendation prediction, and the recommendation score corresponding to the candidate book is obtained.
  • the book recommendation model is based on the historical recommended books placed outside the site. Obtained from user retention data and book feature training;
  • a computing device including: a processor, a memory, a communication interface, and a communication bus.
  • the processor, the memory, and the communication interface complete communication with each other through the communication bus;
  • the memory is used to store at least one executable instruction.
  • the executable instruction causes the processor to perform the following operations:
  • the book features of the candidate book are input into the pre-trained book recommendation model for recommendation prediction, and the recommendation score corresponding to the candidate book is obtained.
  • the book recommendation model is based on the historical recommended books placed outside the site. Obtained from user retention data and book feature training;
  • a non-volatile computer-readable storage medium is provided. At least one executable instruction is stored in the non-volatile computer-readable storage medium. The executable instruction causes the processor to execute the above-mentioned book. The operations corresponding to the recommended methods.
  • a book recommendation model trained based on user retention data and book features corresponding to historical recommended books posted outside the site is used to determine the recommendation score of each candidate book, and the books to be recommended are screened based on the recommendation score. , thus realizing automatic screening of recommended books, while improving the success rate of book recommendation, attracting more users to use reading applications to read books, improving user retention rates, and reducing manual participation, saving costs.
  • Figure 1 shows a schematic flow chart of a book recommendation method according to one embodiment of the present disclosure
  • Figure 2 shows a schematic flow chart of a book recommendation method according to another embodiment of the present disclosure.
  • FIG. 3 shows a schematic structural diagram of a computing device according to an embodiment of the present disclosure.
  • Figure 1 shows a schematic flowchart of a book recommendation method according to an embodiment of the present disclosure. As shown in Figure 1, the method includes the following steps:
  • Step S101 Obtain multiple candidate books and book characteristics corresponding to each candidate book.
  • Candidate books refer to books that are recommended candidates when recommending books, that is, the books to be recommended are selected from the candidate books.
  • Book features are relevant features used to characterize books.
  • Step S102 For any candidate book, input the book characteristics of the candidate book into the pre-trained book recommendation model for recommendation prediction, and obtain the recommendation score corresponding to the candidate book.
  • the book recommendation model is based on historical recommendations placed outside the site. It is obtained by training the user retention data corresponding to the books and the characteristics of the books.
  • this embodiment is based on a pre-trained book recommendation model to perform recommendation predictions.
  • multiple candidate books are obtained according to step S101 and the book features corresponding to each candidate book, for any candidate book, input the book features of the candidate book into the pre-trained book recommendation
  • the recommendation model performs recommendation prediction and obtains the recommendation score corresponding to the candidate book.
  • the recommendation score reflects the possibility of the candidate book being recommended as a book to be recommended. The higher the recommendation score, the more likely the candidate book is to be recommended as a book to be recommended. The higher the value, the lower the recommendation score, and the lower the possibility that the candidate book will be recommended as a book to be recommended.
  • the book recommendation model is trained based on the user retention data and book characteristics corresponding to the historically recommended books placed outside the site.
  • the user retention data refers to the users attracted by the historically recommended books placed outside the site. Retain data.
  • Step S103 Screen a preset number of books to be recommended from multiple candidate books based on the recommendation scores for book recommendation.
  • a preset number of books to be recommended can be selected from multiple candidate books according to the recommendation score for book recommendation. For example, a preset number of books with the highest recommendation score can be selected from multiple candidate books.
  • the candidate books are used as books to be recommended for book recommendation.
  • the books to be recommended are recommended outside the site, so as to be placed outside the site to achieve user drainage.
  • the solution provided by this disclosure uses a book recommendation model trained based on user retention data and book features corresponding to historical recommended books posted outside the site to determine the recommendation score of each candidate book, and screen the books to be recommended based on the recommendation score. This enables automatic screening of recommended books, while improving the success rate of book recommendation, attracting more users to use reading applications to read books, improving user retention rates, and reducing manual participation, saving costs.
  • FIG. 2 shows a schematic flowchart of a book recommendation method according to another embodiment of the present disclosure. As shown in Figure 2, the method includes the following steps:
  • Step S201 For any book in the book library, calculate the similarity between the book and the historically recommended book with the first tag.
  • a similar book recall method is used to select candidate books from the book library, where the candidate books may be posted off-site as books to be recommended.
  • the screening is based on similarity. Therefore, it is necessary to calculate the similarity between any book in the book library and the historically recommended book with the first tag.
  • the similarity reflects the two The similarity between the books, the higher the similarity, the more similar the two books are, and vice versa. For example, for any book in the book library, obtain the book characteristics corresponding to the book, obtain the book characteristics corresponding to the historical recommended books with the first tag, and obtain the book characteristics corresponding to any book in the book library and the historical recommended books with the first tag.
  • the book features corresponding to the recommended books are used to calculate the similarity between two books. For example, similarity algorithms such as i2i model, swing algorithm, and graph algorithm can be used to calculate the similarity between two books.
  • Step S202 Determine whether the similarity is greater than or equal to the preset similarity threshold. If so, execute step S203.
  • multiple candidate books can be screened from the book library according to the similarity.
  • the similarity can be compared with A preset similarity threshold is used for comparison, and books with a similarity greater than the preset similarity threshold are used as candidate books.
  • the preset similarity threshold can be set according to actual needs. In order to avoid too many candidate books, the preset similarity threshold can be The degree threshold is set slightly larger.
  • the books in the book library can be sorted based on similarity, and a specified number of books can be selected as candidate books, for example, 3000 books can be selected.
  • Step S203 Determine the book as a candidate book, and obtain the book characteristics corresponding to the candidate book.
  • book features include one or more of the following features: book word count, reading rate, author, follow-up rate, book introduction, book title, and book type. It should be noted that book features are not limited to the features listed above, and may also include other features that can be used to characterize books, which will not be listed here.
  • all books in the book library can be used as candidate books.
  • the book characteristics corresponding to each book in the book library will be directly obtained. Among them, it can be determined based on off-site delivery scenarios. Whether to select candidate books from the book library based on similar book recall, or to directly use all books in the book library as candidate books. For example, in an e-commerce delivery scenario, candidate books are selected from the book library based on similar book recall.
  • Step S204 For any candidate book, input the book features of the candidate book into the pre-trained book recommendation model for recommendation prediction, and obtain the recommendation score corresponding to the candidate book, where the book recommendation model is based on historical recommendations placed outside the site. It is obtained by training the user retention data corresponding to the books and the characteristics of the books.
  • this embodiment is based on a pre-trained book recommendation model to perform recommendation predictions.
  • the book recommendation model is a model that can output the recommendation score of books.
  • the recommendation score reflects the likelihood that the candidate book will be recommended as a book to be recommended. The higher the recommendation score, the higher the likelihood that the candidate book will be recommended as a book to be recommended. The lower the recommendation score, the candidate book will be recommended as a book to be recommended. The lower the possibility that the book to be recommended will be recommended.
  • the model performs recommendation prediction and obtains the recommendation score corresponding to the candidate book.
  • the recommendation score corresponding to the candidate book is any value within [0,1].
  • the book recommendation model can be trained by the following method:
  • the historically recommended books placed outside the site are divided into positive sample books and negative sample books.
  • the first label is set for the positive sample books and the second label is set for the negative sample books;
  • Model training is performed based on the book characteristics of the positive sample books, the book characteristics of the negative sample books, the first label, and the second label, and a book recommendation model is obtained.
  • user retention data refers to the retention data of reading users attracted by historical recommended books posted outside the site.
  • it can be the user retention rate, which reflects the retention ratio of attracted users.
  • the higher the user retention rate it indicates that the historically recommended books have been successfully launched outside the site, attracting and retaining more users to use the reading application to read.
  • the lower the user retention rate indicating that the historically recommended books The unsuccessful placement outside the site did not retain more users to use the reading application for reading.
  • n is greater than or equal to 2.
  • this step is specifically: counting the 3-day retention data of reading users corresponding to historically recommended books.
  • the specific value of n can be selected according to business needs, and this disclosure does not limit this.
  • the user retention data of the next day the user retention data of the third day...the user retention data of the 30th day; the user retention data of n days
  • the retention data is compared with the preset retention threshold. If the n-day user retention data is greater than or equal to the preset retention threshold, the historically recommended books will be classified as positive sample books; if the n-day user retention data is less than the preset retention threshold, the historical recommended books will be classified as positive sample books. Recommended books are divided into negative sample books.
  • the preset retention threshold can be set based on actual experience. For example, if it is set to 15%, it requires n-day user retention data to be greater than or equal to 15%, indicating that the historically recommended books are outside the site. The delivery was very successful. This is just an example and does not have any limiting effect.
  • a first label is set for the positive sample books, and a second label is set for the negative sample books, where the first label can be set to 1 for It indicates that a book is successfully recommended and the user retention data corresponding to the book meets the requirements.
  • the second tag can be set to 0 to indicate that the book recommendation fails and the user retention data corresponding to the book does not meet the requirements.
  • the book characteristics corresponding to the historical recommended book that is, for each positive sample book and each negative sample book, obtain the book characteristics corresponding to the book, according to the book characteristics of the positive sample book
  • the book features, first label, and second label of the negative sample books are used for model training to obtain a book recommendation model. Among them, deep network models, FMM models, DFM models, etc. can be used, which will not be listed here.
  • the recommendation results of historical recommended books will be obtained.
  • the loss between the recommendation results and the corresponding set label (the first label or the second label) is calculated to obtain the model loss function.
  • the model parameters are updated according to the model loss function. When the output value of the model loss function is less than the preset threshold, the model training ends.
  • the book recommendation model obtained by this training is a model whose input is book features and whose output is recommendation score.
  • a model training can be performed based on all historical recommended books posted outside the site.
  • the trained book recommendation model can determine the corresponding recommendation score for any candidate book.
  • the book type will be used as one of the book features and input to the model for training; or, for each book type, a book recommendation model will be trained.
  • the book type is the type of the book itself, such as history, literature, social science, etc. Subject category, etc.
  • the historically recommended books corresponding to each book type that are posted outside the site are divided into positive sample books and negative sample books, and are trained separately.
  • the number of models finally trained is the same as the number of book types. Correspondingly, this can improve the effect of external placement of books in different scenarios.
  • Step S205 Sort multiple candidate books according to the recommendation scores, and select a preset number of books to be recommended from the sorted multiple candidate books for book recommendation.
  • a preset number of books to be recommended can be selected from multiple candidate books according to the recommendation score for book recommendation.
  • the multiple candidate books can be sorted according to the recommendation score, for example, Sort multiple candidate books in order of recommendation scores from high to low, and select a preset number of books to be recommended from the sorted multiple candidate books for book recommendation.
  • the selected books to be recommended can be used for posting outside the site.
  • traffic can be achieved and the user retention rate can be improved.
  • the solution provided by this disclosure uses a book recommendation model trained based on user retention data and book features corresponding to historical recommended books posted outside the site to determine the recommendation score of each candidate book, and screen the books to be recommended based on the recommendation score. This achieves automatic screening of recommended books, while improving the success rate of book recommendation, attracting more users to use reading applications to read books, improving user retention rates, and reducing manual participation and saving costs; based on the recall of similar books Selecting candidate books effectively improves the success rate of recommendation.
  • Embodiments of the present disclosure also provide a non-volatile computer-readable storage medium.
  • the non-volatile computer-readable storage medium stores at least one executable instruction.
  • the computer-executable instruction can execute any of the above method embodiments. How to recommend books.
  • FIG. 3 shows a schematic structural diagram of a computing device according to an embodiment of the present disclosure.
  • the specific embodiments of the present disclosure do not limit the specific implementation of the computing device.
  • the computing device may include: a processor 302, a communication interface (Communications Interface) 304, memory (memory) 306, and communication bus 308.
  • a processor 302 may include: a processor 302, a communication interface (Communications Interface) 304, memory (memory) 306, and communication bus 308.
  • the processor 302 the communication interface 304, and the memory 306 complete communication with each other through the communication bus 308.
  • the communication interface 304 is used to communicate with network elements of other devices such as clients or other servers.
  • the processor 302 is configured to execute the program 310. Specifically, it can execute the relevant steps in the above book recommendation method embodiment.
  • program 310 may include program code including computer operating instructions.
  • the processor 302 may be a central processing unit (CPU), an application specific integrated circuit (ASIC), or one or more integrated circuits configured to implement embodiments of the present disclosure.
  • the one or more processors included in the computing device may be the same type of processor, such as one or more CPUs; or they may be different types of processors, such as one or more CPUs and one or more ASICs.
  • Memory 306 is used to store program 310.
  • the memory 306 may include high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
  • the program 310 may be specifically used to cause the processor 302 to execute the book recommendation method in any of the above method embodiments.
  • modules in the devices in the embodiment can be adaptively changed and arranged in one or more devices different from that in the embodiment.
  • the modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All features disclosed in this specification (including accompanying claims, abstract and drawings) and any method so disclosed may be employed in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of the equipment are combined.
  • Each feature disclosed in this specification may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
  • Various component embodiments of the present disclosure may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof.
  • a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all functions of some or all components according to embodiments of the present disclosure.
  • DSP digital signal processor
  • the present disclosure may also be implemented as an apparatus or apparatus program (eg, computer program and computer program product) for performing part or all of the methods described herein.
  • Such a program implementing the present disclosure may be stored on a computer-readable medium, or may be in the form of one or more signals. Such signals may be downloaded from an Internet website, or provided on a carrier signal, or in any other form.

Abstract

Disclosed in the present invention are a book recommendation method, a computing device, and a computer storage medium. The method comprises: obtaining a plurality of candidate books and book features corresponding to the candidate books; for any candidate book, inputting the book features of the candidate book into a pre-trained book recommendation model for recommendation prediction to obtain a recommendation score corresponding to the candidate book; and according to the recommendation score, screening the plurality of candidate books for a preset number of books to be recommended, and perform book recommendation.

Description

书籍推荐方法、计算设备及计算机存储介质Book recommendation methods, computing devices and computer storage media
相关申请的交叉参考Cross-references to related applications
本申请要求于2022年8月24日提交中国专利局、申请号为2022110195744、名称为“书籍推荐方法、计算设备及计算机存储介质”的中国专利申请的优先权,其全部内容通过引用结合在本申请中。This application claims priority to the Chinese patent application filed with the China Patent Office on August 24, 2022, with application number 2022110195744 and titled "Book Recommendation Method, Computing Device and Computer Storage Medium", the entire content of which is incorporated herein by reference. Applying.
技术领域Technical field
本公开涉及计算机技术领域,具体涉及一种书籍推荐方法、计算设备及计算机存储介质。The present disclosure relates to the field of computer technology, and specifically to a book recommendation method, computing device and computer storage medium.
背景技术Background technique
一般来说阅读平台(站内)的潜在收益与访问流量成正比,因此,阅读平台会通过多种方式来提高访问流量。在其他网站(站外)进行书籍投放便是其中一种方式,将在站外访问的用户引入到站内。Generally speaking, the potential revenue of the reading platform (on the site) is directly proportional to the access traffic. Therefore, the reading platform will increase access traffic through a variety of methods. Placing books on other websites (off-site) is one of the ways to introduce users who visit outside the site to the site.
目前,在站外投放书籍多是由运营等人工挑选推荐给站外,在投放后统计由这些书籍吸引回来的用户在站内的用户留存数据,比如2(次日)、3、7、14、30日的用户留存数据,例如,某本书籍带来的用户如果30日的用户留存数据还是很高的话,则说明该书籍投放的很成功。但是书籍站外投放依赖于人员经验且耗费精力,亟需一种智能化自动化筛选推荐书籍的方式。At present, most of the books placed outside the site are manually selected and recommended by operators and others. After the placement, the user retention data of the users attracted by these books on the site are counted, such as 2 (next day), 3, 7, 14, User retention data on the 30th. For example, if the user retention data brought by a certain book on the 30th is still very high, it means that the book has been successfully launched. However, placing books off-site relies on personnel experience and consumes energy. There is an urgent need for an intelligent and automated way to screen and recommend books.
发明内容Contents of the invention
鉴于上述问题,提出了本公开以便提供一种克服上述问题或者至少部分地解决上述问题的书籍推荐方法、计算设备及计算机存储介质。In view of the above problems, the present disclosure is proposed to provide a book recommendation method, a computing device and a computer storage medium that overcome the above problems or at least partially solve the above problems.
根据本公开的一个方面,提供了一种书籍推荐方法,包括:According to one aspect of the present disclosure, a book recommendation method is provided, including:
获取多本候选书籍及各候选书籍对应的书籍特征;Obtain multiple candidate books and book characteristics corresponding to each candidate book;
针对任一候选书籍,将候选书籍的书籍特征输入至预先训练好的书籍推荐模型进行推荐预测,得到候选书籍对应的推荐得分,其中,书籍推荐模型是基于在站外投放的历史推荐书籍对应的用户留存数据及书籍特征训练得到的; For any candidate book, the book features of the candidate book are input into the pre-trained book recommendation model for recommendation prediction, and the recommendation score corresponding to the candidate book is obtained. Among them, the book recommendation model is based on the historical recommended books placed outside the site. Obtained from user retention data and book feature training;
根据推荐得分从多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐。Screen a preset number of books to be recommended from multiple candidate books based on the recommendation scores for book recommendation.
根据本公开的另一方面,提供了一种计算设备,包括:处理器、存储器、通信接口和通信总线,处理器、存储器和通信接口通过通信总线完成相互间的通信;According to another aspect of the present disclosure, a computing device is provided, including: a processor, a memory, a communication interface, and a communication bus. The processor, the memory, and the communication interface complete communication with each other through the communication bus;
存储器用于存放至少一可执行指令,可执行指令使处理器执行以下操作:The memory is used to store at least one executable instruction. The executable instruction causes the processor to perform the following operations:
获取多本候选书籍及各候选书籍对应的书籍特征;Obtain multiple candidate books and book characteristics corresponding to each candidate book;
针对任一候选书籍,将候选书籍的书籍特征输入至预先训练好的书籍推荐模型进行推荐预测,得到候选书籍对应的推荐得分,其中,书籍推荐模型是基于在站外投放的历史推荐书籍对应的用户留存数据及书籍特征训练得到的;For any candidate book, the book features of the candidate book are input into the pre-trained book recommendation model for recommendation prediction, and the recommendation score corresponding to the candidate book is obtained. Among them, the book recommendation model is based on the historical recommended books placed outside the site. Obtained from user retention data and book feature training;
根据推荐得分从多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐。Screen a preset number of books to be recommended from multiple candidate books based on the recommendation scores for book recommendation.
根据本公开的又一方面,提供了一种非易失性计算机可读存储介质,非易失性计算机可读存储介质中存储有至少一可执行指令,可执行指令使处理器执行如上述书籍推荐方法对应的操作。According to another aspect of the present disclosure, a non-volatile computer-readable storage medium is provided. At least one executable instruction is stored in the non-volatile computer-readable storage medium. The executable instruction causes the processor to execute the above-mentioned book. The operations corresponding to the recommended methods.
根据本公开提供的方案,利用基于在站外投放的历史推荐书籍对应的用户留存数据及书籍特征训练得到的书籍推荐模型来确定每本候选书籍的推荐得分,并根据推荐得分来筛选待推荐书籍,由此实现了自动化筛选推荐书籍,同时提升了书籍推荐成功率,能够吸引更多用户使用阅读应用阅读书籍,提升用户留存率,而且降低了人工参与度,节约成本。According to the solution provided by the present disclosure, a book recommendation model trained based on user retention data and book features corresponding to historical recommended books posted outside the site is used to determine the recommendation score of each candidate book, and the books to be recommended are screened based on the recommendation score. , thus realizing automatic screening of recommended books, while improving the success rate of book recommendation, attracting more users to use reading applications to read books, improving user retention rates, and reducing manual participation, saving costs.
上述说明仅是本公开技术方案的概述,为了能够更清楚了解本公开的技术手段,而可依照说明书的内容予以实施,并且为了让本公开的上述和其它目的、特征和优点能够更明显易懂,以下特举本公开的具体实施方式。The above description is only an overview of the technical solutions of the present disclosure. In order to have a clearer understanding of the technical means of the present disclosure, they can be implemented according to the content of the description, and in order to make the above and other objects, features and advantages of the present disclosure more obvious and understandable. , the specific implementation modes of the present disclosure are specifically listed below.
附图概述Figure overview
通过阅读下文优选实施方式的详细描述,各种其他的优点和益处对于本 领域普通技术人员将变得清楚明了。附图仅用于示出优选实施方式的目的,而并不认为是对本公开的限制。而且在整个附图中,用相同的参考符号表示相同的部件。在附图中:Various other advantages and benefits will become apparent upon reading the detailed description of the preferred embodiments below. This will become apparent to those of ordinary skill in the art. The drawings are for the purpose of illustrating preferred embodiments only and are not to be considered limiting of the disclosure. Also throughout the drawings, the same reference characters are used to designate the same components. In the attached picture:
图1示出了根据本公开一个实施例的书籍推荐方法的流程示意图;Figure 1 shows a schematic flow chart of a book recommendation method according to one embodiment of the present disclosure;
图2示出了根据本公开另一个实施例的书籍推荐方法的流程示意图;以及Figure 2 shows a schematic flow chart of a book recommendation method according to another embodiment of the present disclosure; and
图3示出了根据本公开一个实施例的计算设备的结构示意图。FIG. 3 shows a schematic structural diagram of a computing device according to an embodiment of the present disclosure.
本公开的较佳实施方式Preferred embodiments of the present disclosure
下面将参照附图更详细地描述本公开的示例性实施例。虽然附图中显示了本公开的示例性实施例,然而应当理解,可以以各种形式实现本公开而不应被这里阐述的实施例所限制。相反,提供这些实施例是为了能够更透彻地理解本公开,并且能够将本公开的范围完整的传达给本领域的技术人员。Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be implemented in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a thorough understanding of the disclosure, and to fully convey the scope of the disclosure to those skilled in the art.
图1示出了根据本公开一个实施例的书籍推荐方法的流程示意图。如图1所示,该方法包括以下步骤:Figure 1 shows a schematic flowchart of a book recommendation method according to an embodiment of the present disclosure. As shown in Figure 1, the method includes the following steps:
步骤S101,获取多本候选书籍及各候选书籍对应的书籍特征。Step S101: Obtain multiple candidate books and book characteristics corresponding to each candidate book.
具体地,在进行书籍推荐时,获取多本候选书籍,此外,针对每本候选书籍,还需要获取该候选书籍对应的书籍特征。候选书籍指在进行书籍推荐时作为推荐候选的书籍,即,待推荐书籍是从候选书籍中选取的。书籍特征是用于表征书籍的相关特征。Specifically, when recommending books, multiple candidate books are obtained. In addition, for each candidate book, the book characteristics corresponding to the candidate book also need to be obtained. Candidate books refer to books that are recommended candidates when recommending books, that is, the books to be recommended are selected from the candidate books. Book features are relevant features used to characterize books.
步骤S102,针对任一候选书籍,将候选书籍的书籍特征输入至预先训练好的书籍推荐模型进行推荐预测,得到候选书籍对应的推荐得分,其中,书籍推荐模型是基于在站外投放的历史推荐书籍对应的用户留存数据及书籍特征训练得到的。Step S102: For any candidate book, input the book characteristics of the candidate book into the pre-trained book recommendation model for recommendation prediction, and obtain the recommendation score corresponding to the candidate book. The book recommendation model is based on historical recommendations placed outside the site. It is obtained by training the user retention data corresponding to the books and the characteristics of the books.
为了提升推荐成功率,且实现自动化筛选推荐书籍,降低人工参与度,节约成本,本实施例是基于预先训练好的书籍推荐模型来进行推荐预测,具体地,在根据步骤S101获取多本候选书籍及各候选书籍对应的书籍特征之后,针对任一候选书籍,将候选书籍的书籍特征输入至预先训练好的书籍推 荐模型进行推荐预测,得到候选书籍对应的推荐得分,推荐得分的高低反映了候选书籍作为待推荐书籍被推荐的可能性的高低,推荐得分越高,该候选书籍作为待推荐书籍被推荐的可能性越高,推荐得分越低,该候选书籍作为待推荐书籍被推荐的可能性越低。In order to improve the recommendation success rate, automatically screen recommended books, reduce manual participation, and save costs, this embodiment is based on a pre-trained book recommendation model to perform recommendation predictions. Specifically, multiple candidate books are obtained according to step S101 and the book features corresponding to each candidate book, for any candidate book, input the book features of the candidate book into the pre-trained book recommendation The recommendation model performs recommendation prediction and obtains the recommendation score corresponding to the candidate book. The recommendation score reflects the possibility of the candidate book being recommended as a book to be recommended. The higher the recommendation score, the more likely the candidate book is to be recommended as a book to be recommended. The higher the value, the lower the recommendation score, and the lower the possibility that the candidate book will be recommended as a book to be recommended.
其中,书籍推荐模型是基于在站外投放的历史推荐书籍对应的用户留存数据及书籍特征训练得到的,用户留存数据指的是由在站外投放的历史推荐书籍吸引而来的用户在站内的留存数据。Among them, the book recommendation model is trained based on the user retention data and book characteristics corresponding to the historically recommended books placed outside the site. The user retention data refers to the users attracted by the historically recommended books placed outside the site. Retain data.
步骤S103,根据推荐得分从多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐。Step S103: Screen a preset number of books to be recommended from multiple candidate books based on the recommendation scores for book recommendation.
在计算得到每本候选书籍的推荐得分之后,可以根据推荐得分从多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐,例如,从多本候选书籍中选取推荐得分最高的预设数量的候选书籍作为待推荐书籍来进行书籍推荐,这里是将待推荐书籍推荐至站外,从而进行站外投放,以实现用户引流。After calculating the recommendation score of each candidate book, a preset number of books to be recommended can be selected from multiple candidate books according to the recommendation score for book recommendation. For example, a preset number of books with the highest recommendation score can be selected from multiple candidate books. The candidate books are used as books to be recommended for book recommendation. Here, the books to be recommended are recommended outside the site, so as to be placed outside the site to achieve user drainage.
本公开提供的方案,利用基于在站外投放的历史推荐书籍对应的用户留存数据及书籍特征训练得到的书籍推荐模型来确定每本候选书籍的推荐得分,并根据推荐得分来筛选待推荐书籍,由此实现了自动化筛选推荐书籍,同时提升了书籍推荐成功率,能够吸引更多用户使用阅读应用阅读书籍,提升用户留存率,而且降低了人工参与度,节约成本。The solution provided by this disclosure uses a book recommendation model trained based on user retention data and book features corresponding to historical recommended books posted outside the site to determine the recommendation score of each candidate book, and screen the books to be recommended based on the recommendation score. This enables automatic screening of recommended books, while improving the success rate of book recommendation, attracting more users to use reading applications to read books, improving user retention rates, and reducing manual participation, saving costs.
图2示出了根据本公开另一个实施例的书籍推荐方法的流程示意图。如图2所示,该方法包括以下步骤:FIG. 2 shows a schematic flowchart of a book recommendation method according to another embodiment of the present disclosure. As shown in Figure 2, the method includes the following steps:
步骤S201,针对书籍库中任一书籍,计算书籍与具有第一标签的历史推荐书籍的相似度。Step S201: For any book in the book library, calculate the similarity between the book and the historically recommended book with the first tag.
具体地,当书籍库中的书籍数量较大时,为了提升推荐效率,这里采用相似书籍召回的方式来从书籍库中选择候选书籍,其中,候选书籍可能会作为待推荐书籍进行站外投放。Specifically, when the number of books in the book library is large, in order to improve the recommendation efficiency, a similar book recall method is used to select candidate books from the book library, where the candidate books may be posted off-site as books to be recommended.
在过去一段时间推荐至站外进行站外投放的书籍称为历史推荐书籍,在站外投放的历史推荐书籍中可能存在推荐成功(这里推荐成功指该历史推荐书籍引流至站内的用户的留存率高)的书籍,也可能存在推荐失败(这里推 荐失败指该历史推荐书籍引流至站内的用户的留存率低)的书籍,而第一标签是推荐成功的书籍所对应的标签,例如,第一标签设定为1,用于标识书籍成功推荐,具体形式不做限定。Books that have been recommended outside the site for off-site placement in the past period are called historically recommended books. Among the historically recommended books placed outside the site, there may be successful recommendations (recommendation success here refers to the retention rate of users who diverted the historically recommended books to the site). Books with high ) may also fail to be recommended (recommended here Recommendation failure refers to books where the retention rate of users who have been redirected to the site by the historical recommended books is low), and the first tag is the tag corresponding to the successfully recommended book. For example, the first tag is set to 1, which is used to identify the successful recommendation of the book. , the specific form is not limited.
在从书籍库中筛选候选书籍时,是根据相似度来进行筛选的,因此,这里需要计算书籍库中任一书籍与具有第一标签的历史推荐书籍的相似度,其中,相似度反映了两本书籍之间的相似性,相似度越高,两本书籍越相似,反之亦然。例如,针对书籍库中任一书籍,获取该书籍对应的书籍特征,获取具有第一标签的历史推荐书籍对应的书籍特征,根据书籍库中任一书籍对应的书籍特征及具有第一标签的历史推荐书籍对应的书籍特征计算两本书籍之间的相似度,例如,可以利用i2i模型、swing算法、graph算法等相似度算法来计算两本书籍之间的相似度。When screening candidate books from the book library, the screening is based on similarity. Therefore, it is necessary to calculate the similarity between any book in the book library and the historically recommended book with the first tag. The similarity reflects the two The similarity between the books, the higher the similarity, the more similar the two books are, and vice versa. For example, for any book in the book library, obtain the book characteristics corresponding to the book, obtain the book characteristics corresponding to the historical recommended books with the first tag, and obtain the book characteristics corresponding to any book in the book library and the historical recommended books with the first tag. The book features corresponding to the recommended books are used to calculate the similarity between two books. For example, similarity algorithms such as i2i model, swing algorithm, and graph algorithm can be used to calculate the similarity between two books.
步骤S202,判断相似度是否大于或等于预设相似度阈值,若是,则执行步骤S203。Step S202: Determine whether the similarity is greater than or equal to the preset similarity threshold. If so, execute step S203.
在根据步骤S201计算得到书籍库中任一书籍与具有第一标签的历史推荐书籍之间的相似度之后,可以根据相似度从书籍库中筛选多本候选书籍,具体地,可以将相似度与预设相似度阈值进行比较,将相似度大于预设相似度阈值的书籍作为候选书籍,预设相似度阈值可以根据实际需要而设定,为了避免候选书籍的数量太多,可以将预设相似度阈值设置的稍微大一些。又或者,可以基于相似度对书籍库中的书籍进行排序,从中选取指定数量的书籍作为候选书籍,例如,选取3000本书籍。After calculating the similarity between any book in the book library and the historical recommended book with the first tag according to step S201, multiple candidate books can be screened from the book library according to the similarity. Specifically, the similarity can be compared with A preset similarity threshold is used for comparison, and books with a similarity greater than the preset similarity threshold are used as candidate books. The preset similarity threshold can be set according to actual needs. In order to avoid too many candidate books, the preset similarity threshold can be The degree threshold is set slightly larger. Alternatively, the books in the book library can be sorted based on similarity, and a specified number of books can be selected as candidate books, for example, 3000 books can be selected.
步骤S203,确定该书籍为候选书籍,获取该候选书籍对应的书籍特征。Step S203: Determine the book as a candidate book, and obtain the book characteristics corresponding to the candidate book.
在判断出书籍库中任一书籍与具有第一标签的历史推荐书籍之间的相似度大于或等于预设相似度阈值的情况下,可以确定该书籍为候选书籍,获取该候选书籍对应的书籍特征,其中,书籍特征包括以下特征中的一种或多种:书籍字数、完读率、作者、跟读率、书籍简介、书籍名称、书籍类型。需要说明的是,书籍特征并不限于上述所列举的特征,还可以包含其他能够用于表征书籍的特征,这里不再一一列举。When it is determined that the similarity between any book in the book library and the historically recommended book with the first tag is greater than or equal to the preset similarity threshold, the book can be determined to be a candidate book, and the book corresponding to the candidate book can be obtained Features, where book features include one or more of the following features: book word count, reading rate, author, follow-up rate, book introduction, book title, and book type. It should be noted that book features are not limited to the features listed above, and may also include other features that can be used to characterize books, which will not be listed here.
可选地,可以将书籍库中的所有书籍均作为候选书籍,此时,将直接获取书籍库中每本书籍对应的书籍特征。其中,可以结合站外投放场景来确定 是基于相似书籍召回的方式来从书籍库中选择候选书籍,还是直接将书籍库中的所有书籍均作为候选书籍。例如,在电商投放场景,基于相似书籍召回的方式来从书籍库中选择候选书籍。Optionally, all books in the book library can be used as candidate books. At this time, the book characteristics corresponding to each book in the book library will be directly obtained. Among them, it can be determined based on off-site delivery scenarios. Whether to select candidate books from the book library based on similar book recall, or to directly use all books in the book library as candidate books. For example, in an e-commerce delivery scenario, candidate books are selected from the book library based on similar book recall.
步骤S204,针对任一候选书籍,将候选书籍的书籍特征输入至预先训练好的书籍推荐模型进行推荐预测,得到候选书籍对应的推荐得分,其中,书籍推荐模型是基于在站外投放的历史推荐书籍对应的用户留存数据及书籍特征训练得到的。Step S204: For any candidate book, input the book features of the candidate book into the pre-trained book recommendation model for recommendation prediction, and obtain the recommendation score corresponding to the candidate book, where the book recommendation model is based on historical recommendations placed outside the site. It is obtained by training the user retention data corresponding to the books and the characteristics of the books.
为了提升推荐成功率,且实现自动化筛选推荐书籍,降低人工参与度,节约成本,本实施例是基于预先训练好的书籍推荐模型来进行推荐预测,书籍推荐模型是能够输出书籍的推荐得分的模型,推荐得分的高低反映了候选书籍作为待推荐书籍被推荐的可能性的高低,推荐得分越高,该候选书籍作为待推荐书籍被推荐的可能性越高,推荐得分越低,该候选书籍作为待推荐书籍被推荐的可能性越低,具体地,在筛选出候选书籍及获取到候选书籍对应的书籍特征之后,针对任一候选书籍,将候选书籍的书籍特征输入至预先训练好的书籍推荐模型进行推荐预测,得到候选书籍对应的推荐得分,候选书籍对应的推荐得分是[0,1]内的任一数值。In order to improve the recommendation success rate, automatically screen recommended books, reduce manual participation, and save costs, this embodiment is based on a pre-trained book recommendation model to perform recommendation predictions. The book recommendation model is a model that can output the recommendation score of books. , the recommendation score reflects the likelihood that the candidate book will be recommended as a book to be recommended. The higher the recommendation score, the higher the likelihood that the candidate book will be recommended as a book to be recommended. The lower the recommendation score, the candidate book will be recommended as a book to be recommended. The lower the possibility that the book to be recommended will be recommended. Specifically, after screening out the candidate books and obtaining the book features corresponding to the candidate books, for any candidate book, input the book features of the candidate book into the pre-trained book recommendation The model performs recommendation prediction and obtains the recommendation score corresponding to the candidate book. The recommendation score corresponding to the candidate book is any value within [0,1].
在本公开一种可选实施方式中,可以通过如下方法来训练书籍推荐模型:In an optional implementation of the present disclosure, the book recommendation model can be trained by the following method:
根据用户留存数据将在站外投放的历史推荐书籍分为正样本书籍和负样本书籍,对正样本书籍设定第一标签,对负样本书籍设定第二标签;According to the user retention data, the historically recommended books placed outside the site are divided into positive sample books and negative sample books. The first label is set for the positive sample books and the second label is set for the negative sample books;
针对任一历史推荐书籍,获取历史推荐书籍对应的书籍特征;For any historical recommended book, obtain the book characteristics corresponding to the historical recommended book;
根据正样本书籍的书籍特征、负样本书籍的书籍特征、第一标签、第二标签进行模型训练,得到书籍推荐模型。Model training is performed based on the book characteristics of the positive sample books, the book characteristics of the negative sample books, the first label, and the second label, and a book recommendation model is obtained.
具体地,用户留存数据指的是由在站外投放的历史推荐书籍吸引而来的阅读用户的留存数据,例如,可以是用户留存率,其反映的是吸引而来的用户的留存比例。通常情况下,用户留存率越高,表明该历史推荐书籍在站外投放的很成功,吸引并保留了更多用户使用阅读应用来进行阅读,反之,用户留存率越低,表明该历史推荐书籍在站外投放的不成功,没有保留更多用户使用阅读应用来进行阅读。 Specifically, user retention data refers to the retention data of reading users attracted by historical recommended books posted outside the site. For example, it can be the user retention rate, which reflects the retention ratio of attracted users. Usually, the higher the user retention rate, it indicates that the historically recommended books have been successfully launched outside the site, attracting and retaining more users to use the reading application to read. On the contrary, the lower the user retention rate, indicating that the historically recommended books The unsuccessful placement outside the site did not retain more users to use the reading application for reading.
在进行模型训练时,这里是根据用户留存数据来进行正负样本的区分,正样本书籍对应的用户留存数据高,负样本书籍对应的用户留存数据低,例如,可以如下方法来进行区分:针对任一历史推荐书籍,统计历史推荐书籍对应的n日用户留存数据,其中,n大于或等于2,以n=2为例,这里具体为:统计历史推荐书籍对应的阅读用户的次日留存数据;以n=3为例,本步骤具体为:统计历史推荐书籍对应的阅读用户的3日留存数据。在实际应用过程中,可根据业务需求选择n的具体取值,本公开对此不作限制,例如,统计次日用户留存数据、三日用户留存数据……30日用户留存数据;将n日用户留存数据与预设留存阈值进行比较,若n日用户留存数据大于或等于预设留存阈值,则将历史推荐书籍划分为正样本书籍;若n日用户留存数据小于预设留存阈值,则将历史推荐书籍划分为负样本书籍,其中,预设留存阈值可以根据实际经验而设定,例如,设定为15%,要求n日用户留存数据均大于或等于15%,说明历史推荐书籍在站外投放的很成功,这里仅是举例说明,不具有任何限定作用。When training the model, positive and negative samples are distinguished based on user retention data. The user retention data corresponding to positive sample books is high, and the user retention data corresponding to negative sample books is low. For example, the distinction can be made as follows: For any historically recommended book, count the n-day user retention data corresponding to the historically recommended book, where n is greater than or equal to 2. Taking n=2 as an example, here is specifically: count the next-day retention data of reading users corresponding to the historically recommended book. ; Taking n=3 as an example, this step is specifically: counting the 3-day retention data of reading users corresponding to historically recommended books. In the actual application process, the specific value of n can be selected according to business needs, and this disclosure does not limit this. For example, the user retention data of the next day, the user retention data of the third day...the user retention data of the 30th day; the user retention data of n days The retention data is compared with the preset retention threshold. If the n-day user retention data is greater than or equal to the preset retention threshold, the historically recommended books will be classified as positive sample books; if the n-day user retention data is less than the preset retention threshold, the historical recommended books will be classified as positive sample books. Recommended books are divided into negative sample books. The preset retention threshold can be set based on actual experience. For example, if it is set to 15%, it requires n-day user retention data to be greater than or equal to 15%, indicating that the historically recommended books are outside the site. The delivery was very successful. This is just an example and does not have any limiting effect.
在将历史推荐书籍进行正样本书籍或负样本书籍的划分后,对正样本书籍设定第一标签,对负样本书籍设定第二标签,其中,第一标签可以设定为1,用于标识书籍成功推荐,书籍对应的用户留存数据满足要求,第二标签可以设定为0,用于标识书籍推荐失败,书籍对应的用户留存数据不满足要求。After dividing the historically recommended books into positive sample books or negative sample books, a first label is set for the positive sample books, and a second label is set for the negative sample books, where the first label can be set to 1 for It indicates that a book is successfully recommended and the user retention data corresponding to the book meets the requirements. The second tag can be set to 0 to indicate that the book recommendation fails and the user retention data corresponding to the book does not meet the requirements.
然后,针对任一历史推荐书籍,获取历史推荐书籍对应的书籍特征,也即,针对每个正样本书籍和每个负样本书籍,获取该书籍对应的书籍特征,根据正样本书籍的书籍特征、负样本书籍的书籍特征、第一标签、第二标签进行模型训练,得到书籍推荐模型,其中,可以采用深度网络模型、FMM模型、DFM模型等,这里不再一一列举。在训练的过程中会得到历史推荐书籍的推荐结果,计算推荐结果与对应的设定标签(第一标签或第二标签)之间的损失,得到模型损失函数,根据模型损失函数更新模型参数,模型损失函数的输出值小于预设阈值时,模型训练结束。Then, for any historically recommended book, obtain the book characteristics corresponding to the historical recommended book, that is, for each positive sample book and each negative sample book, obtain the book characteristics corresponding to the book, according to the book characteristics of the positive sample book, The book features, first label, and second label of the negative sample books are used for model training to obtain a book recommendation model. Among them, deep network models, FMM models, DFM models, etc. can be used, which will not be listed here. During the training process, the recommendation results of historical recommended books will be obtained. The loss between the recommendation results and the corresponding set label (the first label or the second label) is calculated to obtain the model loss function. The model parameters are updated according to the model loss function. When the output value of the model loss function is less than the preset threshold, the model training ends.
由此训练所得到的书籍推荐模型是输入为书籍特征,输出为推荐得分的模型。 The book recommendation model obtained by this training is a model whose input is book features and whose output is recommendation score.
在本实施例中,可以是基于所有在站外投放的历史推荐书籍进行一个模型训练,训练得到的书籍推荐模型针对任一候选书籍均可确定其对应的推荐得分,此时,在训练时,会将书籍类型作为书籍特征中的一种,输入至模型进行训练;或者,针对每个书籍类型,训练一个书籍推荐模型,书籍类型是书籍本身所属的类型,例如,历史类、文学类、社科类等,在这种情况下,是将每个书籍类型对应的在站外投放的历史推荐书籍划分为正样本书籍和负样本书籍,分别进行训练,最后训练的模型数量与书籍类型的数量相对应,以此可以提升针对不同场景下的书籍外部投放的效果。In this embodiment, a model training can be performed based on all historical recommended books posted outside the site. The trained book recommendation model can determine the corresponding recommendation score for any candidate book. At this time, during training, The book type will be used as one of the book features and input to the model for training; or, for each book type, a book recommendation model will be trained. The book type is the type of the book itself, such as history, literature, social science, etc. Subject category, etc. In this case, the historically recommended books corresponding to each book type that are posted outside the site are divided into positive sample books and negative sample books, and are trained separately. The number of models finally trained is the same as the number of book types. Correspondingly, this can improve the effect of external placement of books in different scenarios.
步骤S205,根据推荐得分对多本候选书籍进行排序,从排序后的多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐。Step S205: Sort multiple candidate books according to the recommendation scores, and select a preset number of books to be recommended from the sorted multiple candidate books for book recommendation.
在计算得到每本候选书籍的推荐得分之后,可以根据推荐得分从多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐,具体地,根据推荐得分对多本候选书籍进行排序,例如,按照推荐得分由高至低的顺序对多本候选书籍进行排序,从排序后的多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐。After calculating the recommendation score of each candidate book, a preset number of books to be recommended can be selected from multiple candidate books according to the recommendation score for book recommendation. Specifically, the multiple candidate books can be sorted according to the recommendation score, for example, Sort multiple candidate books in order of recommendation scores from high to low, and select a preset number of books to be recommended from the sorted multiple candidate books for book recommendation.
在本公开实施例中,筛选出的待推荐书籍可以用于站外投放,通过在站外投放所筛选的待推荐书籍能够实现引流,并提升用户留存率。In the embodiment of the present disclosure, the selected books to be recommended can be used for posting outside the site. By posting the selected books to be recommended outside the site, traffic can be achieved and the user retention rate can be improved.
本公开提供的方案,利用基于在站外投放的历史推荐书籍对应的用户留存数据及书籍特征训练得到的书籍推荐模型来确定每本候选书籍的推荐得分,并根据推荐得分来筛选待推荐书籍,由此实现了自动化筛选推荐书籍,同时提升了书籍推荐成功率,能够吸引更多用户使用阅读应用阅读书籍,提升用户留存率,而且降低了人工参与度,节约成本;基于相似书籍召回的方式来选取候选书籍,有效提高了推荐的成功率。The solution provided by this disclosure uses a book recommendation model trained based on user retention data and book features corresponding to historical recommended books posted outside the site to determine the recommendation score of each candidate book, and screen the books to be recommended based on the recommendation score. This achieves automatic screening of recommended books, while improving the success rate of book recommendation, attracting more users to use reading applications to read books, improving user retention rates, and reducing manual participation and saving costs; based on the recall of similar books Selecting candidate books effectively improves the success rate of recommendation.
本公开实施例还提供了一种非易失性计算机可读存储介质,该非易失性计算机可读存储介质存储有至少一可执行指令,该计算机可执行指令可执行上述任意方法实施例中的书籍推荐方法。Embodiments of the present disclosure also provide a non-volatile computer-readable storage medium. The non-volatile computer-readable storage medium stores at least one executable instruction. The computer-executable instruction can execute any of the above method embodiments. How to recommend books.
图3示出了根据本公开一个实施例的计算设备的结构示意图,本公开具体实施例并不对计算设备的具体实现做限定。FIG. 3 shows a schematic structural diagram of a computing device according to an embodiment of the present disclosure. The specific embodiments of the present disclosure do not limit the specific implementation of the computing device.
如图3所示,该计算设备可以包括:处理器(processor)302、通信接口 (Communications Interface)304、存储器(memory)306、以及通信总线308。As shown in Figure 3, the computing device may include: a processor 302, a communication interface (Communications Interface) 304, memory (memory) 306, and communication bus 308.
其中:处理器302、通信接口304、以及存储器306通过通信总线308完成相互间的通信。Among them: the processor 302, the communication interface 304, and the memory 306 complete communication with each other through the communication bus 308.
通信接口304,用于与其它设备比如客户端或其它服务器等的网元通信。The communication interface 304 is used to communicate with network elements of other devices such as clients or other servers.
处理器302,用于执行程序310,具体可以执行上述书籍推荐方法实施例中的相关步骤。The processor 302 is configured to execute the program 310. Specifically, it can execute the relevant steps in the above book recommendation method embodiment.
具体地,程序310可以包括程序代码,该程序代码包括计算机操作指令。Specifically, program 310 may include program code including computer operating instructions.
处理器302可能是中央处理器CPU,或者是特定集成电路ASIC(Application Specific Integrated Circuit),或者是被配置成实施本公开实施例的一个或多个集成电路。计算设备包括的一个或多个处理器,可以是同一类型的处理器,如一个或多个CPU;也可以是不同类型的处理器,如一个或多个CPU以及一个或多个ASIC。The processor 302 may be a central processing unit (CPU), an application specific integrated circuit (ASIC), or one or more integrated circuits configured to implement embodiments of the present disclosure. The one or more processors included in the computing device may be the same type of processor, such as one or more CPUs; or they may be different types of processors, such as one or more CPUs and one or more ASICs.
存储器306,用于存放程序310。存储器306可能包含高速RAM存储器,也可能还包括非易失性存储器(non-volatile memory),例如至少一个磁盘存储器。Memory 306 is used to store program 310. The memory 306 may include high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
程序310具体可以用于使得处理器302执行上述任意方法实施例中的书籍推荐方法。The program 310 may be specifically used to cause the processor 302 to execute the book recommendation method in any of the above method embodiments.
在此提供的算法或显示不与任何特定计算机、虚拟系统或者其它设备固有相关。各种通用系统也可以与基于在此的示教一起使用。根据上面的描述,构造这类系统所要求的结构是显而易见的。此外,本公开实施例也不针对任何特定编程语言。应当明白,可以利用各种编程语言实现在此描述的本公开的内容,并且上面对特定语言所做的描述是为了披露本公开的最佳实施方式。The algorithms or displays provided herein are not inherently associated with any particular computer, virtual system, or other device. Various general-purpose systems can also be used with teaching based on this. From the above description, the structure required to construct such a system is obvious. Furthermore, embodiments of the present disclosure are not directed to any particular programming language. It should be understood that the disclosure described herein may be implemented using a variety of programming languages, and that the above descriptions of specific languages are for the purpose of disclosing the best mode for implementing the disclosure.
在此处所提供的说明书中,说明了大量具体细节。然而,能够理解,本公开的实施例可以在没有这些具体细节的情况下实践。在一些实例中,并未详细示出公知的方法、结构和技术,以便不模糊对本说明书的理解。In the instructions provided here, a number of specific details are described. However, it is understood that embodiments of the present disclosure may be practiced without these specific details. In some instances, well-known methods, structures, and techniques have not been shown in detail so as not to obscure the understanding of this description.
类似地,应当理解,为了精简本公开并帮助理解各个公开方面中的一个或多个,在上面对本公开的示例性实施例的描述中,本公开实施例的各个特 征有时被一起分组到单个实施例、图、或者对其的描述中。然而,并不应将该公开的方法解释成反映如下意图:即所要求保护的本公开要求比在每个权利要求中所明确记载的特征更多的特征。更确切地说,如下面的权利要求书所反映的那样,公开方面在于少于前面公开的单个实施例的所有特征。因此,遵循具体实施方式的权利要求书由此明确地并入该具体实施方式,其中每个权利要求本身都作为本公开的单独实施例。Similarly, it should be understood that in the above description of exemplary embodiments of the disclosure, various features of the embodiments of the disclosure are Features are sometimes grouped together into a single embodiment, figure, or description thereof. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed disclosure requires more features than are expressly recited in each claim. Rather, as the following claims reflect, disclosed aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this disclosure.
本领域那些技术人员可以理解,可以对实施例中的设备中的模块进行自适应性地改变并且把它们设置在与该实施例不同的一个或多个设备中。可以把实施例中的模块或单元或组件组合成一个模块或单元或组件,以及此外可以把它们分成多个子模块或子单元或子组件。除了这样的特征和/或过程或者单元中的至少一些是相互排斥之外,可以采用任何组合对本说明书(包括伴随的权利要求、摘要和附图)中公开的所有特征以及如此公开的任何方法或者设备的所有过程或单元进行组合。除非另外明确陈述,本说明书(包括伴随的权利要求、摘要和附图)中公开的每个特征可以由提供相同、等同或相似目的的替代特征来代替。Those skilled in the art will understand that modules in the devices in the embodiment can be adaptively changed and arranged in one or more devices different from that in the embodiment. The modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All features disclosed in this specification (including accompanying claims, abstract and drawings) and any method so disclosed may be employed in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of the equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
此外,本领域的技术人员能够理解,尽管在此的一些实施例包括其它实施例中所包括的某些特征而不是其它特征,但是不同实施例的特征的组合意味着处于本公开的范围之内并且形成不同的实施例。例如,在下面的权利要求书中,所要求保护的实施例的任意之一都可以以任意的组合方式来使用。Furthermore, those skilled in the art will understand that, although some embodiments herein include certain features included in other embodiments but not others, combinations of features of different embodiments are meant to be within the scope of the present disclosure. and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.
本公开的各个部件实施例可以以硬件实现,或者以在一个或者多个处理器上运行的软件模块实现,或者以它们的组合实现。本领域的技术人员应当理解,可以在实践中使用微处理器或者数字信号处理器(DSP)来实现根据本公开实施例的一些或者全部部件的一些或者全部功能。本公开还可以实现为用于执行这里所描述的方法的一部分或者全部的设备或者装置程序(例如,计算机程序和计算机程序产品)。这样的实现本公开的程序可以存储在计算机可读介质上,或者可以具有一个或者多个信号的形式。这样的信号可以从因特网网站上下载得到,或者在载体信号上提供,或者以任何其他形式提供。Various component embodiments of the present disclosure may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will understand that a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all functions of some or all components according to embodiments of the present disclosure. The present disclosure may also be implemented as an apparatus or apparatus program (eg, computer program and computer program product) for performing part or all of the methods described herein. Such a program implementing the present disclosure may be stored on a computer-readable medium, or may be in the form of one or more signals. Such signals may be downloaded from an Internet website, or provided on a carrier signal, or in any other form.
应该注意的是上述实施例对本公开进行说明而不是对本公开进行限制, 并且本领域技术人员在不脱离所附权利要求的范围的情况下可设计出替换实施例。在权利要求中,不应将位于括号之间的任何参考符号构造成对权利要求的限制。单词“包含”不排除存在未列在权利要求中的元件或步骤。位于元件之前的单词“一”或“一个”不排除存在多个这样的元件。本公开可以借助于包括有若干不同元件的硬件以及借助于适当编程的计算机来实现。在列举了若干装置的单元权利要求中,这些装置中的若干个可以是通过同一个硬件项来具体体现。单词第一、第二、以及第三等的使用不表示任何顺序。可将这些单词解释为名称。上述实施例中的步骤,除有特殊说明外,不应理解为对执行顺序的限定。 It should be noted that the above embodiments illustrate rather than limit the present disclosure. Furthermore, those skilled in the art may design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The present disclosure may be implemented by means of hardware comprising several different elements and by means of a suitably programmed computer. In the element claim enumerating several means, several of these means may be embodied by the same item of hardware. The use of the words first, second, third, etc. does not indicate any order. These words can be interpreted as names. Unless otherwise specified, the steps in the above embodiments should not be understood as limiting the order of execution.

Claims (18)

  1. 一种书籍推荐方法,包括:A book recommendation method including:
    获取多本候选书籍及各候选书籍对应的书籍特征;Obtain multiple candidate books and book characteristics corresponding to each candidate book;
    针对任一候选书籍,将所述候选书籍的书籍特征输入至预先训练好的书籍推荐模型进行推荐预测,得到所述候选书籍对应的推荐得分,其中,所述书籍推荐模型是基于在站外投放的历史推荐书籍对应的用户留存数据及书籍特征训练得到的;For any candidate book, the book features of the candidate book are input into the pre-trained book recommendation model for recommendation prediction, and the recommendation score corresponding to the candidate book is obtained, wherein the book recommendation model is based on the off-site placement Obtained by training on user retention data and book features corresponding to historical recommended books;
    根据所述推荐得分从所述多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐。A preset number of books to be recommended are selected from the plurality of candidate books according to the recommendation scores to perform book recommendation.
  2. 根据权利要求1所述的方法,其中,所述书籍推荐模型的训练方法包括:The method according to claim 1, wherein the training method of the book recommendation model includes:
    根据用户留存数据将在站外投放的历史推荐书籍分为正样本书籍和负样本书籍,对所述正样本书籍设定第一标签,对所述负样本书籍设定第二标签;According to user retention data, historically recommended books placed outside the site are divided into positive sample books and negative sample books, setting a first label for the positive sample books, and setting a second label for the negative sample books;
    针对任一历史推荐书籍,获取所述历史推荐书籍对应的书籍特征;For any historical recommended book, obtain the book characteristics corresponding to the historical recommended book;
    根据正样本书籍的书籍特征、负样本书籍的书籍特征、第一标签、第二标签进行模型训练,得到书籍推荐模型。Model training is performed based on the book characteristics of the positive sample books, the book characteristics of the negative sample books, the first label, and the second label, and a book recommendation model is obtained.
  3. 根据权利要求2所述的方法,其中,所述根据用户留存数据将历史推荐书籍分为正样本书籍和负样本书籍进一步包括:The method according to claim 2, wherein dividing historical recommended books into positive sample books and negative sample books based on user retention data further includes:
    针对任一历史推荐书籍,统计所述历史推荐书籍对应的n日用户留存数据,其中,n大于或等于2;For any historically recommended book, count n-day user retention data corresponding to the historically recommended book, where n is greater than or equal to 2;
    若n日用户留存数据大于或等于预设留存阈值,则将所述历史推荐书籍划分为正样本书籍;If the n-day user retention data is greater than or equal to the preset retention threshold, then the historically recommended books are classified as positive sample books;
    若n日用户留存数据小于预设留存阈值,则将所述历史推荐书籍划分为负样本书籍。If the n-day user retention data is less than the preset retention threshold, the historically recommended books will be classified as negative sample books.
  4. 根据权利要求1-3中任一项所述的方法,其中,所述用户留存数据包括:用户留存率。 The method according to any one of claims 1-3, wherein the user retention data includes: user retention rate.
  5. 根据权利要求1-4中任一项所述的方法,其中,所述根据所述推荐得分从所述多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐进一步包括:The method according to any one of claims 1 to 4, wherein the selecting a preset number of books to be recommended from the plurality of candidate books based on the recommendation scores for book recommendation further includes:
    根据所述推荐得分对多本候选书籍进行排序,从排序后的多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐。Multiple candidate books are sorted according to the recommendation scores, and a preset number of books to be recommended are selected from the sorted multiple candidate books for book recommendation.
  6. 根据权利要求1-5中任一项所述的方法,其中,所述获取多本候选书籍进一步包括:The method according to any one of claims 1-5, wherein said obtaining a plurality of candidate books further includes:
    针对书籍库中任一书籍,计算所述书籍与具有第一标签的历史推荐书籍的相似度;For any book in the book library, calculate the similarity between the book and the historically recommended book with the first tag;
    根据所述相似度从书籍库中筛选多本候选书籍。Screen multiple candidate books from the book library based on the similarity.
  7. 根据权利要求6所述的方法,其中,所述根据所述相似度从书籍库中筛选多本候选书籍进一步包括:The method according to claim 6, wherein screening a plurality of candidate books from a book library based on the similarity further includes:
    若相似度大于或等于预设相似度阈值,则确定该书籍为候选书籍。If the similarity is greater than or equal to the preset similarity threshold, the book is determined to be a candidate book.
  8. 根据权利要求1-7中任一项所述的方法,其中,所述书籍特征包括以下特征中的一种或多种:书籍字数、完读率、作者、跟读率、书籍简介、书籍名称、书籍类型。The method according to any one of claims 1 to 7, wherein the book characteristics include one or more of the following characteristics: book word count, completion rate, author, follow-up rate, book introduction, book title , book type.
  9. 一种计算设备,包括:处理器、存储器、通信接口和通信总线,所述处理器、所述存储器和所述通信接口通过所述通信总线完成相互间的通信;A computing device, including: a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete communication with each other through the communication bus;
    所述存储器用于存放至少一可执行指令,所述可执行指令使所述处理器执行以下操作:The memory is used to store at least one executable instruction, and the executable instruction causes the processor to perform the following operations:
    获取多本候选书籍及各候选书籍对应的书籍特征;Obtain multiple candidate books and book characteristics corresponding to each candidate book;
    针对任一候选书籍,将所述候选书籍的书籍特征输入至预先训练好的书籍推荐模型进行推荐预测,得到所述候选书籍对应的推荐得分,其中,所述书籍推荐模型是基于在站外投放的历史推荐书籍对应的用户留存数据及书籍特征训练得到的;For any candidate book, the book features of the candidate book are input into the pre-trained book recommendation model for recommendation prediction, and the recommendation score corresponding to the candidate book is obtained, wherein the book recommendation model is based on the off-site placement Obtained by training on user retention data and book features corresponding to historical recommended books;
    根据所述推荐得分从所述多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐。 A preset number of books to be recommended are selected from the plurality of candidate books according to the recommendation scores to perform book recommendation.
  10. 根据权利要求9所述的计算设备,其中,所述可执行指令还使所述处理器执行以下操作:The computing device of claim 9, wherein the executable instructions further cause the processor to:
    根据用户留存数据将在站外投放的历史推荐书籍分为正样本书籍和负样本书籍,对所述正样本书籍设定第一标签,对所述负样本书籍设定第二标签;According to user retention data, historically recommended books placed outside the site are divided into positive sample books and negative sample books, setting a first label for the positive sample books, and setting a second label for the negative sample books;
    针对任一历史推荐书籍,获取所述历史推荐书籍对应的书籍特征;For any historical recommended book, obtain the book characteristics corresponding to the historical recommended book;
    根据正样本书籍的书籍特征、负样本书籍的书籍特征、第一标签、第二标签进行模型训练,得到书籍推荐模型。Model training is performed based on the book characteristics of the positive sample books, the book characteristics of the negative sample books, the first label, and the second label, and a book recommendation model is obtained.
  11. 根据权利要求10所述的计算设备,其中,所述可执行指令进一步使所述处理器执行以下操作:The computing device of claim 10, wherein the executable instructions further cause the processor to:
    针对任一历史推荐书籍,统计所述历史推荐书籍对应的n日用户留存数据,其中,n大于或等于2;For any historically recommended book, count n-day user retention data corresponding to the historically recommended book, where n is greater than or equal to 2;
    若n日用户留存数据大于或等于预设留存阈值,则将所述历史推荐书籍划分为正样本书籍;If the n-day user retention data is greater than or equal to the preset retention threshold, then the historically recommended books are classified as positive sample books;
    若n日用户留存数据小于预设留存阈值,则将所述历史推荐书籍划分为负样本书籍。If the n-day user retention data is less than the preset retention threshold, the historically recommended books will be classified as negative sample books.
  12. 根据权利要求9-11中任一项所述的计算设备,其中,所述用户留存数据包括:用户留存率。The computing device of any one of claims 9-11, wherein the user retention data includes: user retention rate.
  13. 根据权利要求9-12中任一项所述的计算设备,其中,所述可执行指令进一步使所述处理器执行以下操作:The computing device of any one of claims 9-12, wherein the executable instructions further cause the processor to:
    根据所述推荐得分对多本候选书籍进行排序,从排序后的多本候选书籍中筛选预设数量的待推荐书籍进行书籍推荐。Multiple candidate books are sorted according to the recommendation scores, and a preset number of books to be recommended are selected from the sorted multiple candidate books for book recommendation.
  14. 根据权利要求9-13中任一项所述的计算设备,其中,所述可执行指令进一步使所述处理器执行以下操作:The computing device of any one of claims 9-13, wherein the executable instructions further cause the processor to:
    针对书籍库中任一书籍,计算所述书籍与具有第一标签的历史推荐书籍的相似度;For any book in the book library, calculate the similarity between the book and the historically recommended book with the first tag;
    根据所述相似度从书籍库中筛选多本候选书籍。 Screen multiple candidate books from the book library based on the similarity.
  15. 根据权利要求14所述的计算设备,其中,所述可执行指令进一步使所述处理器执行以下操作:The computing device of claim 14, wherein the executable instructions further cause the processor to:
    若相似度大于或等于预设相似度阈值,则确定该书籍为候选书籍。If the similarity is greater than or equal to the preset similarity threshold, the book is determined to be a candidate book.
  16. 根据权利要求9-15中任一项所述的计算设备,其中,所述书籍特征包括以下特征中的一种或多种:书籍字数、完读率、作者、跟读率、书籍简介、书籍名称、书籍类型。The computing device according to any one of claims 9-15, wherein the book characteristics include one or more of the following characteristics: book word count, completion rate, author, follow-up rate, book introduction, book Name, book type.
  17. 一种非易失性计算机可读存储介质,所述非易失性计算机可读存储介质中存储有至少一可执行指令,所述可执行指令使处理器执行如权利要求1-8中任一项所述的书籍推荐方法对应的操作。A non-volatile computer-readable storage medium, the non-volatile computer-readable storage medium stores at least one executable instruction, the executable instruction causes the processor to execute any one of claims 1-8 The operation corresponding to the book recommendation method described in the item.
  18. 一种计算机程序产品,所述计算机程序产品包括存储在非易失性计算机可读存储介质上的计算程序,所述计算机程序包括程序指令,当所述程序指令被处理器执行时,使所述处理器执行如权利要求1-8中任一项所述的书籍推荐方法对应的操作。 A computer program product including a computing program stored on a non-volatile computer-readable storage medium, the computer program including program instructions that, when executed by a processor, cause the The processor performs operations corresponding to the book recommendation method according to any one of claims 1-8.
PCT/CN2023/094237 2022-08-24 2023-05-15 Book recommendation method, computing device, and computer storage medium WO2024041043A1 (en)

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CN114647786A (en) * 2022-03-29 2022-06-21 掌阅科技股份有限公司 Book recommendation method, electronic device and storage medium
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