WO2024038673A1 - Fare determination device - Google Patents

Fare determination device Download PDF

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Publication number
WO2024038673A1
WO2024038673A1 PCT/JP2023/022931 JP2023022931W WO2024038673A1 WO 2024038673 A1 WO2024038673 A1 WO 2024038673A1 JP 2023022931 W JP2023022931 W JP 2023022931W WO 2024038673 A1 WO2024038673 A1 WO 2024038673A1
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WO
WIPO (PCT)
Prior art keywords
virtual space
virtual
fee
space
display
Prior art date
Application number
PCT/JP2023/022931
Other languages
French (fr)
Japanese (ja)
Inventor
真治 木村
修 後藤
泰士 山本
健吾 松本
Original Assignee
株式会社Ｎｔｔドコモ
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Application filed by 株式会社Ｎｔｔドコモ filed Critical 株式会社Ｎｔｔドコモ
Publication of WO2024038673A1 publication Critical patent/WO2024038673A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Definitions

  • the present invention relates to a fee determining device.
  • Patent Document 1 discloses a technique for calculating the fee for an advertisement displayed in a virtual space based on the display time of the advertisement in the virtual space, the area of the advertisement in the virtual space, etc.
  • the fee for advertisements displayed in the virtual space is an example of the fee for using a portion of the virtual space.
  • a possible technology is to set up a virtual space for each target user.
  • a technique can be considered that sets a virtual space to which wealthy people are assigned as target users and a virtual space to which ordinary people are assigned as target users.
  • Patent Document 1 When the fee calculation method described in Patent Document 1 is used for a technology that sets a virtual space for each target user, the fee for using a part of the virtual space is determined regardless of the target user. Put it away. For this reason, the difference in target users for the virtual space cannot be reflected in the fee for using part of the virtual space.
  • An object of the present invention is to provide a fee determination device that can reflect differences in target users for a virtual space in the fee for using a part of the virtual space.
  • a fee determining device includes an acquisition unit that acquires attribute information indicating an attribute of a target user with respect to a virtual space, and a part of the virtual space is used based on an attribute of the target user indicated in the attribute information. a determination unit that determines a fee for the transaction.
  • differences in target users for the virtual space can be reflected in the fee for using a part of the virtual space.
  • FIG. 1 is a diagram schematically showing a fee determination system 1.
  • FIG. It is a figure showing an example of layer set LS. 1 is a diagram showing an example of a display device 10.
  • FIG. 2 is a diagram showing an example of a terminal device 20.
  • FIG. 3 is a diagram showing an example of an advertiser device 30.
  • FIG. 4 is a diagram showing an example of a server 40.
  • FIG. 4 is a diagram showing an example of user attribute data 421.
  • FIG. 4 is a diagram showing an example of individual spatial data 422.
  • FIG. It is a diagram showing an example of a virtual object space 2c1. It is a diagram showing an example of a first advertising space 2a1. It is a diagram showing an example of a second advertising space 2b1.
  • FIG. 4 is a diagram showing an example of virtual space data 423.
  • FIG. It is a figure showing an example of virtual space F1a.
  • FIG. is a figure showing an example of virtual space F1b.
  • 4 is a diagram illustrating an example of correspondence data 424.
  • FIG. 4 is a diagram showing an example of fee data 425.
  • FIG. It is a figure showing an example of virtual camera E1 in virtual object space 2c1.
  • FIG. 4 is a diagram for explaining an operation in which the server 40 determines a fee for using a part of the virtual space F1. It is a diagram showing an example of a server 40a.
  • FIG. 1 is a diagram schematically showing a fee determination system 1. As shown in FIG.
  • the fee determination system 1 is a system that determines a fee for using a part of the virtual space F1.
  • the fee for using a part of the virtual space F1 is called, for example, a "location fee” in the virtual space F1 or an "exhibition fee” in the virtual space F1.
  • An advertiser who uses a part of the virtual space F1 to display an advertisement pays a fee for using the part of the virtual space F1.
  • An advertiser is an example of a user who uses part of the virtual space F1.
  • Users who use part of the virtual space F1 are not limited to advertisers.
  • a user who uses a part of the virtual space F1 may be, for example, a business operator that operates a business in a part of the virtual space F1.
  • An advertisement is an example of an exhibit object.
  • the exhibit object is a virtual object that is permitted to exhibit in the virtual space F1 upon payment of a fee.
  • Exhibit objects are not limited to advertisements. Exhibit objects may be, for example, digital art that can be bought and sold.
  • the fee determination system 1 sets the virtual space F1 for each target user.
  • the virtual space F1 is a virtual three-dimensional space corresponding to the three-dimensional real world.
  • the target user is a user who is expected to visit the virtual space F1.
  • the fee determination system 1 sets both virtual space F1a and virtual space F1b.
  • the wealthy class is assigned to the virtual space F1a as target users.
  • the general layer is assigned to the virtual space F1b as a target user.
  • the general layer is another example of the target user's attributes.
  • the attributes of the target users are not limited to the wealthy and the general population.
  • the attributes of the target user may be, for example, a young man in his teens to 20s, a man in his 40s, or an animal lover.
  • the virtual space F1a is an example of the virtual space F1.
  • Virtual space F1b is another example of virtual space F1.
  • the fee determination system 1 determines the fee for using a part of the virtual space F1 based on the attributes of the target user for the virtual space F1.
  • the fee determination system 1 determines H1 yen as the fee for using a part of the virtual space F1a for the virtual space F1a to which wealthy class is assigned as an attribute of the target user. Therefore, when placing an advertisement in the virtual space F1a, the advertiser pays H1 yen as a fee for displaying the advertisement in the virtual space F1a.
  • the payment destination is, for example, a provider that provides the virtual space F1a.
  • the fee determination system 1 determines H2 yen as the fee for using a part of the virtual space F1b. Therefore, when placing an advertisement in the virtual space F1b, the advertiser pays H2 yen as a fee for displaying the advertisement in the virtual space F1b.
  • the payment destination is, for example, a provider that provides the virtual space F1b.
  • H1 is set to a larger value than H2 based on the difference in purchasing power of the target users. Therefore, the fee for using a portion of the virtual space F1a for the wealthy (H1 yen) is higher than the fee for using a portion of the virtual space F1b for the general public (H2 yen). In this way, the fee for using a part of the virtual space F1 varies based on the attributes of the target user for the virtual space F1.
  • the fee determination system 1 includes a display device 10, a terminal device 20, an advertiser device 30, and a server 40.
  • the display device 10 and the terminal device 20 can communicate with each other.
  • the terminal device 20 and the server 40 can communicate with each other via the communication network NW.
  • the advertiser device 30 and the server 40 can communicate with each other via the communication network NW.
  • the display device 10 is, for example, smart glasses. Smart glasses are eyeglass-shaped display devices.
  • the smart glasses are, for example, AR (Augmented Reality) glasses or MR (Mixed Reality) glasses. Smart glasses are also called XR (X Reality) glasses or HMD (Head Mounted Display).
  • the display device 10 is not limited to smart glasses.
  • the display device 10 may be, for example, a non-glass-type display device.
  • a display device that is not a glasses type is, for example, a goggle-shaped HMD.
  • the display device 10 may include a terminal device 20.
  • the display device 10 including the terminal device 20 is, for example, smart glasses that can communicate with the server 40 via the communication network NW.
  • the display device 10 including the terminal device 20 may be smart glasses that can communicate with the server 40 without going through the communication network NW.
  • the display device 10 is carried by the user U1.
  • the display device 10 is carried by the user U1 by being attached to the user U1.
  • the display device 10 includes a display surface 11.
  • the display surface 11 displays, for example, the virtual space F1.
  • the virtual space F1 has multiple virtual objects.
  • the plurality of virtual objects include virtual store A1 and virtual store B1.
  • Virtual store A1 and virtual store B1 are each examples of virtual objects.
  • the virtual objects are not limited to the virtual store A1 and the virtual store B1.
  • the virtual object may be, for example, an avatar of the user U1 or an avatar corresponding to a user different from the user U1.
  • the avatar of the user U1 is used as an alter ego of the user U1.
  • An avatar corresponding to a user different from user U1 is used as an alter ego of the user different from user U1.
  • the virtual object may be a character in the game or an item in the game.
  • the virtual space F1 may be a virtual space in which the game is played.
  • the display surface 11 that can display the virtual space F1 is a transmissive display surface.
  • the display surface 11 transmits external light representing the real world while displaying, for example, the virtual store A1 and the virtual store B1. Therefore, the display device 10 having the display surface 11 can allow the user U1 to view the real world while allowing the user U1 to view the virtual store A1 and the virtual store B1. In this way, the display device 10 can provide augmented reality (AR) to the user U1.
  • Virtual store A1 and virtual store B1 are located in virtual space F1. Therefore, the display device 10 can provide mixed reality (MR) to the user U1.
  • the display surface 11 is not limited to a transmissive display surface.
  • the display surface 11 may be, for example, a non-transmissive display surface.
  • the terminal device 20 is, for example, a smartphone.
  • the terminal device 20 is not limited to a smartphone.
  • the terminal device 20 may be, for example, a tablet terminal, a notebook personal computer, or a game device.
  • the terminal device 20 is carried by the user U1.
  • the terminal device 20 may include the display device 10.
  • the terminal device 20 including the display device 10 is, for example, a smartphone, a tablet terminal, a notebook personal computer, or a game device that can display the virtual space F1.
  • the display device 10 is, for example, a display panel of the terminal device 20.
  • the display panel is, for example, a liquid crystal panel or an organic EL (Electro Luminescence) panel.
  • the display surface 11 is, for example, a non-transparent display surface.
  • the virtual space F1 displayed on the display device 10 is determined based on the position of the display device 10 in the real world, the orientation of the display device 10 in the real world, and information for identifying the user U1.
  • the terminal device 20 acquires the position information C1 from the display device 10.
  • the position information C1 is information indicating the position of the display device 10 in the real world.
  • the terminal device 20 provides location information C1 to the server 40.
  • the terminal device 20 acquires orientation information C2 from the display device 10.
  • the orientation information C2 is information indicating the orientation of the display device 10 in the real world.
  • the terminal device 20 provides the orientation information C2 to the server 40.
  • the terminal device 20 acquires the user identification information C3 from the display device 10.
  • User identification information C3 is information for identifying user U1.
  • the user identification information C3 is, for example, a user ID (identification) indicated by a symbol such as a character, or fingerprint information based on the fingerprint of the user U1.
  • the user identification information C3 indicates "U1" as information for identifying the user U1, for example.
  • the terminal device 20 provides the user identification information C3 to the server 40.
  • the terminal device 20 acquires display information D1 from the server 40.
  • the display information D1 is information indicating the layer set LS.
  • Layer set LS indicates virtual space F1 displayed on display device 10.
  • the layer set LS is determined based on position information C1, orientation information C2, and user identification information C3.
  • the layer set LS includes multiple layers. Each layer is a layer that displays elements of the virtual space F1. A virtual space F1 is shown by superimposing a plurality of layers.
  • FIG. 2 is a diagram showing an example of the layer set LS.
  • the layer set LS includes an additional layer AL and a common layer CL.
  • the additional layer AL and the common layer CL are included in multiple layers.
  • the additional layer AL is a layer that is changed depending on the attributes of the target user for the virtual space F1.
  • an additional layer AL1 corresponding to the virtual space F1a is used as the additional layer AL.
  • the additional layer AL1 corresponding to the virtual space F1a displays, for example, an advertisement in the virtual space F1a as an element of the virtual space F1.
  • an additional layer AL2 corresponding to the virtual space F1b is used as the additional layer AL.
  • the additional layer AL2 corresponding to the virtual space F1b displays, for example, an advertisement in the virtual space F1b as an element of the virtual space F1.
  • the common layer CL is a layer that is not changed depending on the attributes of the target user for the virtual space F1.
  • the common layer CL displays virtual objects (for example, virtual store A1 and virtual store B1) that are commonly included in both virtual space F1a and virtual space F1b.
  • the plurality of layers is not limited to two layers including the additional layer AL and the common layer CL.
  • the plurality of layers may be three or more layers.
  • the multiple layers may include multiple additional layers AL and one common layer CL.
  • the multiple layers may include one additional layer AL and multiple common layers CL.
  • the plurality of layers may include a plurality of additional layers AL and a plurality of common layers CL.
  • the terminal device 20 generates image information D2 based on display information D1 indicating a plurality of layers. For example, the terminal device 20 generates, as image information D2, information indicating an image obtained by overlapping a plurality of layers shown in the display information D1. For example, the terminal device 20 generates information indicating an image obtained by overlapping the additional layer AL and the common layer CL as image information D2.
  • Image information D2 is information indicating display image D3.
  • Display image D3 is an image showing virtual space F1.
  • the terminal device 20 causes the display device 10 to display the display image D3 by providing the image information D2 to the display device 10. That is, the terminal device 20 causes the display device 10 to display the virtual space F1 by providing the image information D2 to the display device 10.
  • the advertiser device 30 is, for example, an information processing device such as a personal computer, a smartphone, or a tablet terminal.
  • the advertiser device 30 is used by advertisers. For example, the advertiser device 30 transmits an advertisement request R1 to the server 40.
  • Advertisement request R1 is a request to display an advertisement in virtual space F1.
  • Advertisement request R1 is an example of a request to use a part of virtual space F1.
  • the request to use a part of the virtual space F1 is not limited to the advertisement request R1.
  • the request to use a part of the virtual space F1 may be, for example, a request to use a part of the virtual space F1 for business use.
  • the server 40 manages the virtual space F1 for each target user. Based on the user identification information C3, the server 40 identifies either the virtual space F1a or the virtual space F1b as the virtual space F1 to be displayed on the display device 10.
  • the server 40 first identifies the user attribute, which is the attribute of the user U1, based on the user identification information C3.
  • the server 40 identifies the user attribute of the user U1 using, for example, data indicating the correspondence between the user identification information C3 and the user attribute.
  • the server 40 specifies the virtual space F1a as the virtual space F1 to be displayed on the display device 10.
  • the server 40 specifies the virtual space F1b as the virtual space F1 to be displayed on the display device 10.
  • the server 40 determines the display area of the virtual space F1 based on the position information C1 and orientation information C2.
  • the display area of the virtual space F1 is a portion of the virtual space F1 that is displayed on the display device 10.
  • the display area of the virtual space F1 is shown in the display image D3.
  • the server 40 generates display information D1 based on the display area of the virtual space F1.
  • the server 40 provides the display information D1 to the terminal device 20.
  • the server 40 may generate the image information D2 based on the display information D1. For example, the server 40 generates information indicating an image obtained by overlapping a plurality of layers included in the display information D1 as image information D2 indicating the virtual space F1.
  • server 40 provides image information D2 to terminal device 20 instead of display information D1.
  • the terminal device 20 Upon receiving the image information D2 from the server 40, the terminal device 20 causes the display device 10 to display the display image D3 by providing the image information D2 received from the server 40 to the display device 10.
  • the server 40 determines the fee for using part of the virtual space F1 in response to the advertisement request R1 from the advertiser device 30.
  • the server 40 may periodically determine the fee for using a portion of the virtual space F1 without responding to the advertisement request R1 from the advertiser device 30.
  • the server 40 generates fee information J1 indicating the fee based on determining the fee for using a part of the virtual space F1.
  • the server 40 provides fee information J1 to the advertiser device 30.
  • FIG. 3 is a diagram showing an example of the display device 10.
  • the display device 10 includes a transmissive display device 12, a position sensor 13, an orientation sensor 14, a communication device 15, a storage device 16, a processing device 17, and a bus 18.
  • the display device 10 may further include a user interface such as operation buttons.
  • the bus 18 is wiring for communicating information.
  • the bus 18 interconnects the transparent display device 12, the position sensor 13, the orientation sensor 14, the communication device 15, the storage device 16, and the processing device 17.
  • the bus 18 includes a transparent display device 12, a position sensor 13, an orientation sensor 14, a communication device 15, a storage device 16, a processing device 17, and the user interface.
  • the bus 18 may be configured using a single bus, or may be configured using different buses for each element such as a device.
  • the transmissive display device 12 transmits external light representing the real world while displaying the virtual store A1 and the virtual store B1.
  • Transmissive display device 12 includes a display panel and a half mirror.
  • the display panel emits light representing the display image D3.
  • the half mirror includes a display surface 11.
  • the half mirror reflects the light emitted by the display panel toward the eyes of the user U1.
  • the half mirror guides the external light representing the real world to the eyes of the user U1 by transmitting the external light representing the real world.
  • a non-transmissive display device may be used.
  • the position sensor 13 generates position information C1.
  • the position information C1 indicates the position of the display device 10 in the real world.
  • the position sensor 13 periodically generates position information C1.
  • the position sensor 13 may generate the position information C1 at irregular timing.
  • the position sensor 13 is, for example, a GPS (Global Positioning System) sensor.
  • the position sensor 13 is not limited to a GPS sensor as long as it is a sensor that generates position information C1.
  • the position sensor 13 may generate the position information C1 based on the surrounding scenery captured by the camera.
  • the orientation sensor 14 generates orientation information C2.
  • Orientation sensor 14 indicates the orientation of display device 10 in the real world.
  • the orientation sensor 14 periodically generates orientation information C2.
  • the orientation sensor 14 may generate the orientation information C2 at irregular timing.
  • the orientation sensor 14 is, for example, a gyro sensor.
  • the orientation sensor 14 is not limited to a gyro sensor as long as it is a sensor that generates orientation information C2.
  • the communication device 15 communicates with the terminal device 20 wirelessly.
  • the communication device 15 may communicate with the terminal device 20 by wire.
  • the storage device 16 is a recording medium that can be read by the processing device 17.
  • Storage device 16 includes one or more memories.
  • the storage device 16 includes, for example, nonvolatile memory and volatile memory.
  • Nonvolatile memories include, for example, ROM (Read Only Memory), EPROM (Erasable Programmable Read Only Memory), and EEPROM (Electrically Erasable Programmable Read Only Memory).
  • Volatile memories are, for example, RAM (Random Access Memory) and VRAM (Video Random Access Memory).
  • the storage device 16 stores user identification information C3 and program PG1.
  • the processing device 17 includes one or more CPUs (Central Processing Units).
  • CPUs Central Processing Units
  • One or more CPUs are an example of one or more processors.
  • Each of the processor and CPU is an example of a computer.
  • the processing device 17 reads the program PG1 from the storage device 16.
  • the processing device 17 functions as the operation control section 171 by executing the program PG1.
  • the operation control unit 171 may be configured by a circuit such as a DSP (Digital Signal Processor), an ASIC (Application Specific Integrated Circuit), or an FPGA (Field Programmable Gate Array).
  • the operation control unit 171 controls the operation of the display device 10.
  • the operation control unit 171 transmits the latest position information C1 from the communication device 15 to the terminal device 20 every time the position information C1 is generated.
  • the operation control unit 171 transmits the latest orientation information C2 from the communication device 15 to the terminal device 20 every time orientation information C2 is generated.
  • the operation control unit 171 reads the user identification information C3 from the storage device 16.
  • the operation control unit 171 transmits the user identification information C3 from the communication device 15 to the terminal device 20.
  • the operation control unit 171 may transmit the user identification information C3 such as the user ID accepted by the user interface from the communication device 15 to the terminal device 20.
  • the storage device 16 does not need to store the user identification information C3.
  • the operation control unit 171 acquires the image information D2 from the communication device 15.
  • the operation control unit 171 causes the transparent display device 12 to display the display image D3 indicated by the image information D2.
  • FIG. 4 is a diagram showing an example of the terminal device 20.
  • the terminal device 20 includes an input device 21 , a display device 22 , a communication device 23 , a communication device 24 , a storage device 25 , a processing device 26 , and a bus 27 .
  • the bus 27 is wiring for communicating information.
  • the bus 27 interconnects the input device 21, the display device 22, the communication device 23, the communication device 24, the storage device 25, and the processing device 26.
  • the bus 27 may be configured using a single bus, or may be configured using different buses for each element such as a device.
  • the input device 21 is a user interface of the terminal device 20.
  • Input device 21 includes a touch panel.
  • the input device 21 may include a plurality of operation keys in addition to a touch panel.
  • the input device 21 may include a plurality of operation keys without including a touch panel.
  • the input device 21 receives operations performed by the user U1.
  • the display device 22 includes a display such as a display panel.
  • a touch panel of the input device 21 is stacked on the display of the display device 22 .
  • the display device 22 displays various information.
  • the combination of display device 22 and input device 21 can provide a GUI on terminal device 20 .
  • the display device 22 may be omitted. Even in a configuration in which the terminal device 20 is not included in the display device 10, the display device 22 may be omitted.
  • the communication device 23 communicates with the server 40 via the communication network NW.
  • the communication device 23 may communicate with the server 40 without going through the communication network NW.
  • the communication device 24 communicates with the display device 10 wirelessly.
  • the communication device 24 may communicate with the display device 10 by wire.
  • the storage device 25 is a recording medium that can be read by the processing device 26.
  • Storage device 25 includes one or more memories.
  • the storage device 25 includes, for example, nonvolatile memory and volatile memory.
  • the storage device 25 stores a program PG2.
  • the processing device 26 includes one or more CPUs.
  • the processing device 26 reads the program PG2 from the storage device 25.
  • the processing device 26 functions as the operation control unit 261 by executing the program PG2.
  • the operation control unit 261 may be configured by a circuit such as a DSP, ASIC, or FPGA.
  • the operation control unit 261 controls the operation of the terminal device 20. For example, the operation control unit 261 acquires the latest position information C1 from the communication device 24 every time the communication device 24 receives the position information C1 from the display device 10. The operation control unit 261 transmits the latest position information C1 from the communication device 23 to the server 40 every time it acquires the position information C1.
  • the operation control unit 261 acquires the latest orientation information C2 from the communication device 24 every time the communication device 24 receives orientation information C2 from the display device 10.
  • the operation control unit 261 transmits the latest orientation information C2 from the communication device 23 to the server 40 every time the orientation information C2 is acquired.
  • the operation control unit 261 acquires the user identification information C3 from the communication device 24.
  • the operation control unit 261 transmits the user identification information C3 from the communication device 23 to the server 40.
  • the operation control unit 261 acquires the display information D1 from the communication device 23.
  • the operation control unit 261 generates image information D2 based on the display information D1. For example, the operation control unit 261 generates information indicating an image obtained by overlapping a plurality of layers indicated by the display information D1 as image information D2 indicating the virtual space F1.
  • the operation control unit 261 transmits the image information D2 from the communication device 24 to the display device 10.
  • FIG. 5 is a diagram showing an example of the advertiser device 30.
  • the advertiser device 30 includes an input device 31 , a display device 32 , a communication device 33 , a storage device 34 , a processing device 35 , and a bus 36 .
  • the bus 36 is wiring for communicating information.
  • the bus 36 interconnects the input device 31, the display device 32, the communication device 33, the storage device 34, and the processing device 35.
  • the bus 36 may be configured using a single bus, or may be configured using different buses for each element such as a device.
  • the input device 31 is a user interface of the advertiser device 30.
  • Input device 31 includes a keyboard and the like.
  • the input device 31 receives operations performed by the advertiser.
  • the display device 32 includes a display such as a display panel.
  • the display device 32 displays various information.
  • the communication device 33 communicates with the server 40 via the communication network NW.
  • the communication device 33 may communicate with the server 40 without going through the communication network NW.
  • the storage device 34 is a recording medium that can be read by the processing device 35.
  • Storage device 34 includes one or more memories.
  • the storage device 34 includes, for example, nonvolatile memory and volatile memory.
  • the storage device 34 stores a program PG3.
  • the processing device 35 includes one or more CPUs.
  • the processing device 35 reads the program PG3 from the storage device 34.
  • the processing device 35 functions as the operation control section 351 by executing the program PG3.
  • the operation control unit 351 may be configured by a circuit such as a DSP, ASIC, or FPGA.
  • the operation control unit 351 controls the operation of the advertiser device 30. For example, when the input device 31 receives an advertisement request R1 from an advertiser, the operation control unit 351 acquires the advertisement request R1 from the input device 31. The operation control unit 351 transmits the advertisement request R1 from the communication device 33 to the server 40.
  • the operation control unit 351 acquires the fee information J1 from the communication device 33.
  • the operation control unit 351 causes the display device 32 to display the fee indicated by the fee information J1.
  • FIG. 6 is a diagram showing an example of the server 40.
  • the server 40 is an example of a fee determination device.
  • Server 40 includes a communication device 41, a storage device 42, a processing device 43, and a bus 44.
  • the bus 44 is wiring for communicating information.
  • the bus 44 interconnects the communication device 41, the storage device 42, and the processing device 43.
  • the bus 44 may be configured using a single bus, or may be configured using different buses for each element such as a device.
  • the communication device 41 communicates with the terminal device 20 via the communication network NW.
  • the communication device 41 may communicate with the terminal device 20 without going through the communication network NW.
  • the communication device 41 communicates with the advertiser device 30 via the communication network NW.
  • the communication device 41 may communicate with the advertiser device 30 without going through the communication network NW.
  • the storage device 42 is a recording medium that can be read by the processing device 43.
  • Storage device 42 includes one or more memories.
  • the storage device 42 includes, for example, nonvolatile memory and volatile memory.
  • the storage device 42 stores user attribute data 421, individual space data 422, virtual space data 423, correspondence data 424, charge data 425, and program PG4.
  • the user attribute data 421, individual space data 422, virtual space data 423, correspondence data 424, and charge data 425 will be explained with reference to FIGS. 7 to 16.
  • FIG. 7 is a diagram showing an example of user attribute data 421.
  • the user attribute data 421 is data indicating the attributes of the users who visit the virtual space F1.
  • the user who visits the virtual space F1 is, for example, the user U1.
  • the user who visits the virtual space F1 is not limited to the user U1, but may be a user different from the user U1.
  • the attributes of the users who visit the virtual space F1 will also be referred to as "user attributes.”
  • the user attribute data 421 indicates the correspondence between user identification information and user attributes for each user identification information of a user visiting the virtual space F1.
  • the user attribute is determined, for example, based on the type of content viewed by the user identified by the corresponding user identification information. For example, if the content viewed by the user identified by the corresponding user identification information is content that introduces luxury brand products, wealthy class is determined as the user attribute. If the content viewed by the user identified by the corresponding user identification information is content that introduces inexpensive brand products, general demographic is determined as the user attribute.
  • User attributes may be requested by the user. User attributes may be determined based on information requested by the user.
  • FIG. 8 is a diagram showing an example of the individual spatial data 422 shown in FIG. 6.
  • Individual space data 422 is data that individually indicates a plurality of spaces.
  • the individual space data 422 includes virtual object space data 2c, first advertising space data 2a, and second advertising space data 2b.
  • the virtual object space data 2c is space data indicating the virtual object space 2c1.
  • the virtual object space 2c1 is a virtual three-dimensional space common to both the virtual space F1a and the virtual space F1b.
  • the virtual object space 2c1 is also a virtual three-dimensional space corresponding to the three-dimensional real world.
  • FIG. 9 is a diagram showing an example of the virtual object space 2c1.
  • a display area displayed on the display device 10 in the virtual object space 2c1 is indicated by a common layer CL.
  • the display area of the virtual object space 2c1 is not limited to the part shown in FIG. 9, and can be changed as appropriate.
  • the display area of the virtual object space 2c1 is determined based on the position information C1 and orientation information C2.
  • the first advertising space data 2a shown in FIG. 8 is spatial data indicating the first advertising space 2a1.
  • the first advertising space 2a1 is a virtual three-dimensional space included in the virtual space F1a.
  • the first advertising space 2a1 is also a virtual three-dimensional space corresponding to the three-dimensional real world.
  • FIG. 10 is a diagram showing an example of the first advertising space 2a1.
  • a display area displayed on the display device 10 in the first advertising space 2a1 is indicated by the additional layer AL1.
  • Additional layer AL1 shows advertisement G1 for virtual store A1. That is, part of the additional layer AL1 is used by the advertisement G1.
  • the advertisement G1 is not limited to "Jewelry! shown in FIG. 10, but can be changed as appropriate.
  • the display area of the first advertising space 2a1 is not limited to the part shown in FIG. 10, and can be changed as appropriate.
  • the display area of the first advertising space two a1 is determined based on the position information C1 and orientation information C2.
  • the second advertising space data 2b shown in FIG. 8 is spatial data indicating the second advertising space 2b1.
  • the second advertising space 2b1 is a virtual three-dimensional space included in the virtual space F1b.
  • the second advertising space 2b1 is also a virtual three-dimensional space corresponding to the three-dimensional real world.
  • FIG. 11 is a diagram showing an example of the second advertising space 2b1.
  • a display area displayed on the display device 10 in the second advertising space 2b1 is indicated by an additional layer AL2.
  • Additional layer AL2 shows advertisement G2 for virtual store B1. That is, part of the additional layer AL2 is used by the advertisement G2. Advertisement G2 is not limited to "T-shirt bargain sale! shown in FIG. 11, and can be changed as appropriate.
  • the display area of the second advertising space 2b1 is not limited to the part shown in FIG. 11, and can be changed as appropriate.
  • the display area of the second advertising space 2b1 is determined based on the position information C1 and orientation information C2.
  • FIG. 12 is a diagram showing an example of the virtual space data 423 shown in FIG. 6.
  • Virtual space data 423 indicates each of virtual space F1a and virtual space F1b.
  • the virtual space F1a and the virtual space F1b are each examples of the virtual space F1.
  • the virtual space F1 includes each of a common space and an additional space as constituent elements.
  • the virtual space F1 is configured by a combination of a common space and an additional space.
  • the common space is a space common to the virtual space F1a and the virtual space F1b. Additional space is space that is added to the common space.
  • the virtual space F1a includes a virtual object space 2c1 and a first advertising space 2a1.
  • the virtual object space 2c1 is an example of a common space.
  • the first advertising space 2a1 is an example of an additional space.
  • the virtual space F1b includes a virtual object space 2c1 and a second advertising space 2b1.
  • the virtual object space 2c1 is an example of a common space.
  • the second advertising space 2b1 is another of the additional spaces.
  • FIG. 13 is a diagram showing an example of the virtual space F1a.
  • the virtual space F1a shown in FIG. 13 is a superposition of a common layer CL (FIG. 9) indicating the display area of the virtual object space 2c1 and an additional layer AL1 (FIG. 10) indicating the display area of the first advertising space 2a1.
  • CL common layer
  • AL1 additional layer
  • FIG. 13 a virtual store A1, a virtual store B1, and an advertisement G1 are shown, but an advertisement G2 is not shown.
  • FIG. 14 is a diagram showing an example of the virtual space F1b.
  • the virtual space F1b shown in FIG. 14 is a superposition of a common layer CL (FIG. 9) indicating the display area of the virtual object space 2c1 and an additional layer AL2 (FIG. 11) indicating the display area of the second advertising space 2b1.
  • CL common layer
  • AL2 additional layer
  • FIG. 14 a virtual store A1, a virtual store B1, and an advertisement G2 are shown, but the advertisement G1 is not shown.
  • FIG. 15 is a diagram showing an example of the correspondence data 424 shown in FIG. 6.
  • the correspondence data 424 is data indicating the correspondence between the virtual space F1 and the attributes of the target user for the virtual space F1.
  • Information indicating the attributes of the target user in the correspondence data 424 is an example of attribute information.
  • the correspondence data 424 indicates that the attribute of the target user for the virtual space F1a is a wealthy class.
  • the correspondence data 424 indicates that the attribute of the target user for the virtual space F1b is the general class.
  • FIG. 16 is a diagram showing an example of the fee data 425 shown in FIG. 6.
  • the fee data 425 is data indicating the correspondence between the target user's attributes for the virtual space F1 and the fee for using a part of the virtual space F1.
  • the fee data 425 indicates H1 yen as a fee for using a part of the virtual space F1a to which wealthy people are allocated as target users.
  • the fee data 425 indicates H2 yen as a fee for using a part of the virtual space F1b to which the general class is allocated as the target user.
  • the processing device 43 is another example of a fee determining device.
  • the processing device 43 includes one or more CPUs.
  • the processing device 43 reads the program PG4 from the storage device 42.
  • the processing device 43 functions as a selection section 431, a display control section 432, an acquisition section 433, a determination section 434, and a transmission section 435 by executing the program PG4.
  • At least one of the selection unit 431, the display control unit 432, the acquisition unit 433, the determination unit 434, and the transmission unit 435 may be configured by a circuit such as a DSP, ASIC, or FPGA.
  • the selection unit 431 selects either the virtual space F1a or the virtual space F1b as the virtual space F1 to be displayed on the display device 10, based on the user identification information C3.
  • the selection unit 431 operates as follows, for example.
  • the selection unit 431 acquires the user identification information C3 from the communication device 41.
  • the selection unit 431 Based on acquiring the user identification information C3, the selection unit 431 refers to the user attribute data 421 and identifies the user attribute corresponding to the user identification information C3.
  • the selection unit 431 Based on identifying the user attribute, the selection unit 431 refers to the correspondence data 424 to identify the attribute of the target user that indicates the user attribute. For example, if the user attribute is the wealthy class, the selection unit 431 specifies the wealthy class as the attribute of the target user. When the user attribute is the general class, the selection unit 431 specifies the general class as the attribute of the target user.
  • the selection unit 431 Based on identifying the attributes of the target user, the selection unit 431 refers to the correspondence data 424 and selects the virtual space F1 corresponding to the attributes of the target user as the virtual space F1 to be displayed on the display device 10. do. For example, when the attribute of the target user is a wealthy class, the selection unit 431 selects the virtual space F1a as the virtual space F1 to be displayed on the display device 10. When the attribute of the target user is the general class, the selection unit 431 selects the virtual space F1b as the virtual space F1 to be displayed on the display device 10.
  • the display control unit 432 causes the display device 10 to display the virtual space F1 selected by the selection unit 431.
  • the display control unit 432 operates as follows.
  • the display control unit 432 Based on the selection unit 431 selecting the virtual space F1, the display control unit 432 refers to the virtual space data 423 and identifies the spaces that constitute the virtual space F1. For example, when the virtual space F1a is selected, the display control unit 432 specifies the virtual object space 2c1 and the first advertising space 2a1. When the virtual space F1b is selected, the display control unit 432 specifies the virtual object space 2c1 and the second advertising space 2b1.
  • the display control unit 432 Based on identifying the spaces that constitute the virtual space F1, the display control unit 432 reads spatial data indicating the identified spaces from the individual spatial data 422. For example, when the display control unit 432 specifies the virtual object space 2c1 and the first advertising space 2a1, it reads the virtual object space data 2c and the first advertising space data 2a. When the display control unit 432 specifies the virtual object space 2c1 and the second advertising space 2b1, it reads the virtual object space data 2c and the second advertising space data 2b.
  • the display control unit 432 generates display information D1 based on the spatial data read from the individual spatial data 422.
  • Display information D1 indicates a layer set LS including a common layer CL and an additional layer AL.
  • the display control unit 432 When the display control unit 432 reads the virtual object space data 2c and the first advertising space data 2a, the display control unit 432 generates a common layer CL based on the virtual object space data 2c, and generates a common layer CL based on the first advertising space data 2a. Generate additional layer AL1.
  • the display control unit 432 When the display control unit 432 reads the virtual object space data 2c and the second advertising space data 2b, the display control unit 432 generates a common layer CL based on the virtual object space data 2c, and generates a common layer CL based on the second advertising space data 2b. Generate additional layer AL2.
  • the display control unit 432 first generates a virtual object space 2c1 indicated by the virtual object space data 2c. Subsequently, the display control unit 432 determines the display area of the virtual object space 2c1. The display control unit 432 specifies the display area of the virtual object space 2c1 by using the virtual camera E1 located in the virtual object space 2c1.
  • FIG. 17 is a diagram showing an example of the virtual camera E1 located in the virtual object space 2c1.
  • the display control unit 432 determines the position and orientation of the virtual camera E1 in the virtual object space 2c1 based on the position information C1 and orientation information C2.
  • the position information C1 indicates the position of the display device 10 in the real world.
  • Orientation information C2 indicates the orientation of display device 10 in the real world.
  • the display control unit 432 determines the position of the virtual camera E1 in the virtual object space 2c1 based on the position information C1. For example, the display control unit 432 acquires the latest position information C1 from the communication device 41 every time the communication device 41 receives the position information C1. Each time the display control unit 432 acquires the position information C1, it determines the latest position of the virtual camera E1 in the virtual object space 2c1 based on the latest position information C1.
  • the display control unit 432 determines the orientation of the virtual camera E1 in the virtual object space 2c1 based on the orientation information C2. For example, the display control unit 432 acquires the latest orientation information C2 from the communication device 41 every time the communication device 41 receives the orientation information C2. Each time the display control unit 432 acquires the orientation information C2, the display control unit 432 determines the latest orientation of the virtual camera E1 in the virtual object space 2c1 based on the latest orientation information C2.
  • the position information C1 indicates the coordinates of the display device 10 determined by the coordinate system of the real world as the position of the display device 10 in the real world.
  • the coordinate system of the real world is a three-dimensional coordinate system.
  • the virtual object space 2c1 is a virtual three-dimensional space corresponding to the three-dimensional real world.
  • a coordinate system of the virtual space F1 is defined in the virtual object space 2c1.
  • the coordinate system of the virtual space F1 is a three-dimensional coordinate system.
  • the coordinates defined by the coordinate system of the virtual space F1 have a one-to-one correspondence with the coordinates defined by the coordinate system of the real world.
  • coordinates defined by the coordinate system of the real world can be converted into coordinates defined by the coordinate system of the virtual space F1 by using a translation matrix and a rotation matrix. Note that the coordinate system of the virtual space F1 may match the coordinate system of the real world.
  • the display control unit 432 Each time the display control unit 432 acquires the position information C1, the display control unit 432 converts the coordinates indicated by the latest position information C1 into coordinates indicated by the coordinate system of the virtual space F1 by using a translation matrix and a rotation matrix. do.
  • the display control unit 432 determines the coordinates indicated by the coordinate system of the virtual space F1 as the latest position of the virtual camera E1 in the virtual object space 2c1.
  • the display control unit 432 arranges the virtual camera E1 at the latest position of the virtual camera E1 in the virtual object space 2c1.
  • the display control unit 432 adjusts the orientation of the virtual camera E1 to the orientation indicated by the latest orientation information C2.
  • the display control unit 432 determines the area included in the imaging range E2 of the virtual camera E1 in the virtual object space 2c1 as the display area of the virtual object space 2c1. In the example shown in FIG. 17, part of the virtual store A1 and part of the virtual store B1 are included in the display area of the virtual object space 2c1.
  • the display control unit 432 generates image information indicating the display area of the virtual object space 2c1 as a common layer CL.
  • the first advertising space 2a1 is a virtual three-dimensional space corresponding to the three-dimensional real world.
  • the coordinate system of the virtual space F1 is determined similarly to the virtual object space 2c1.
  • the display control unit 432 determines the display area of the first advertising space 2a1 using a method similar to the method of determining the display area of the virtual object space 2c1.
  • the display control unit 432 generates image information indicating the display area of the first advertising space 2a1 as an additional layer AL1.
  • the second advertising space 2b1 is a virtual three-dimensional space corresponding to the three-dimensional real world.
  • the coordinate system of the virtual space F1 is determined similarly to the virtual object space 2c1.
  • the display control unit 432 determines the display area of the second advertising space 2b1 using a method similar to the method of determining the display area of the virtual object space 2c1.
  • the display control unit 432 generates image information indicating the display area of the second advertising space 2b1 as an additional layer AL2.
  • the display control unit 432 After generating the common layer CL and additional layer AL1, the display control unit 432 generates a layer set LS including the common layer CL and additional layer AL1 as display information D1.
  • the display control unit 432 After generating the common layer CL and additional layer AL2, the display control unit 432 generates a layer set LS including the common layer CL and additional layer AL2 as display information D1.
  • the display control unit 432 transmits the display information D1 from the communication device 41 to the terminal device 20.
  • the operation control unit 261 of the terminal device 20 Upon acquiring the display information D1, the operation control unit 261 of the terminal device 20 generates, as image information D2, information indicating an image obtained by superimposing a plurality of layers shown in the display information D1.
  • the operation control unit 261 of the terminal device 20 causes the display device 10 to display the display image D3 indicated by the image information D2 by providing the image information D2 to the display device 10. Therefore, the display control unit 432 transmits the display information D1 from the communication device 41 to the terminal device 20, thereby displaying the virtual space F1 on the display device 10 used by the user U1 who has the attributes of the target user of the virtual space F1. Display.
  • the area where the virtual store A1 and the virtual store B1 are located in the virtual space F1 is not limited to the area of the virtual space F1 that corresponds to the shopping mall in the real world.
  • the area where the virtual store A1 and the virtual store B1 are located in the virtual space F1 may be an area of the virtual space F1 around a commercial building in a downtown area in the real world.
  • the acquisition unit 433 shown in FIG. 6 acquires attribute information indicating the attributes of the target user for the virtual space F1.
  • the acquisition unit 433 acquires the advertisement request R1 from the communication device 41 when the communication device 41 receives the advertisement request R1.
  • the acquisition unit 433 refers to the correspondence data 424 and acquires attribute information indicating attributes of the target user based on acquiring the advertisement request R1.
  • the acquisition unit 433 refers to the correspondence data 424 and indicates the wealthy class corresponding to the virtual space F1a as the attribute of the target user.
  • the information is acquired from the storage device 42 as attribute information.
  • the acquisition unit 433 refers to the correspondence data 424 and obtains information indicating the general layer corresponding to the virtual space F1b as an attribute of the target user. , acquired from the storage device 42 as attribute information.
  • the acquisition unit 433 refers to the correspondence data 424 and selects both the wealthy and the general population as target users.
  • Information indicated as an attribute is acquired from the storage device 42 as attribute information.
  • the acquisition unit 433 acquires from the storage device 42, as attribute information, information indicating both the wealthy and the general population as attributes of the target user.
  • the determining unit 434 determines the fee for using a part of the virtual space F1 based on the attributes of the target user indicated in the attribute information.
  • the determining unit 434 refers to the fee data 425 and determines H1 yen as the fee for using a part of the virtual space F1a based on the fact that the attribute information indicates that the target user is wealthy. .
  • the determining unit 434 refers to the fee data 425 and determines H2 yen as the fee for using a part of the virtual space F1b, based on the fact that the attribute information indicates general class as the attribute of the target user.
  • the determining unit 434 refers to the fee data 425 and determines H1 yen as the fee for using a part of the virtual space F1a. is determined, and H2 yen is determined as the fee for using a part of the virtual space F1b.
  • the transmitting unit 435 generates fee information J1 indicating the fee determined by the determining unit 434.
  • the transmitter 435 transmits the fee information J1 from the communication device 41 to the advertiser device 30.
  • the operation control unit 351 of the advertiser device 30 Upon acquiring the fee information J1, the operation control unit 351 of the advertiser device 30 causes the display device 32 to display the fee indicated by the fee information J1. Therefore, the transmitter 435 causes the advertiser device 30 to display the fee for using a part of the virtual space F1 by transmitting the fee information J1 from the communication device 41 to the advertiser device 30.
  • the transmitting unit 435 does not transmit the rate information J1 to the advertiser device 30, but transmits both the rate information J1 and the advertisement request R1 to the terminal device used by the business operator that operates the virtual space F1. It's okay. In this case, the business operator operating the virtual space F1 has an opportunity to provide detailed information about the virtual space F1 to advertisers who may be interested in the virtual space F1.
  • FIG. 18 is a diagram for explaining the operation in which the server 40 determines the fee for using a part of the virtual space F1. Note that the operation shown in FIG. 18 is started in response to the communication device 41 of the server 40 receiving the advertisement request R1 transmitted from the advertiser device 30.
  • step S101 the acquisition unit 433 acquires the advertisement request R1 from the communication device 41.
  • step S102 the acquisition unit 433 refers to the correspondence data 424 and acquires attribute information indicating the attributes of the target user.
  • the acquisition unit 433 stores information indicating the wealthy class corresponding to the virtual space F1a as the attribute of the target user in the storage device as attribute information. Obtained from 42.
  • step S103 the determining unit 434 determines the fee for using a part of the virtual space F1 based on the attributes of the target user indicated in the attribute information.
  • the determining unit 434 refers to the fee data 425 and determines H1 yen as the fee for using a part of the virtual space F1a. In the virtual space F1a, advertisements are displayed on the additional layer AL1. Therefore, the determining unit 434 may determine H1 yen as the fee for using a part of the additional layer AL1 to display an advertisement.
  • the attribute information indicates general class as the attribute of the target user
  • the determining unit 434 refers to the fee data 425 and determines H2 yen as the fee for using a part of the virtual space F1b. In the virtual space F1b, advertisements are displayed on the additional layer AL2. Therefore, the determining unit 434 may determine H2 yen as the fee for using a part of the additional layer AL2 to display an advertisement.
  • step S104 the transmitting unit 435 generates fee information J1 indicating the fee determined by the determining unit 434.
  • the fee information J1 may be generated by the determining unit 434 instead of the transmitting unit 435.
  • step S105 the transmitter 435 transmits the fee information J1 from the communication device 41 to the advertiser device 30.
  • the operation control unit 351 of the advertiser device 30 causes the display device 32 to display the fee indicated by the fee information J1.
  • steps S102 to S105 may be executed periodically.
  • the destination of the fee information J1 is not limited to the advertiser device 30.
  • the destination of the fee information J1 may be, for example, a terminal device used by a business operator that operates the virtual space F1.
  • A7 Summary of the first embodiment
  • the acquisition unit 433 acquires attribute information indicating the attributes of the target user for the virtual space F1.
  • the determining unit 434 determines the fee for using a part of the virtual space F1 based on the attributes of the target user indicated in the attribute information. Therefore, the difference in target users for the virtual space F1 can be reflected in the fee for using a part of the virtual space F1.
  • the virtual space F is shown by overlapping multiple layers.
  • One layer among the plurality of layers is an additional layer AL that is changed according to the attributes of the target user. Therefore, by changing the additional layer AL according to the attributes of the target user, it is possible to generate the virtual space F1 according to the attributes of the target user.
  • a common layer CL that is different from the additional layer AL can be included in multiple layers regardless of the attributes of the target user. Therefore, the number of required layers can be reduced compared to a configuration that uses a plurality of completely different layers for each target user's attributes.
  • the determining unit 434 determines a fee for using a portion of the additional layer AL as a fee for using a portion of the virtual space F1. Therefore, among the multiple layers, the layers that can be used upon payment of fees can be limited to the additional layers. Therefore, compared to a configuration in which the layers that can be used upon payment of a fee are not limited to additional layers, it is easier to manage the layers that can be used upon payment of a fee.
  • the transmitting unit 435 transmits the fee information J1 indicating the fee determined by the determining unit 434 to an information processing device (for example, an advertiser device) used by a user such as an advertiser who uses a part of the virtual space F1. Send. Therefore, the fee determined by the determination unit 434 can be notified to users such as advertisers who use part of the virtual space F1.
  • an information processing device for example, an advertiser device
  • each of the advertisements G1 and G2 is an advertisement for a virtual store existing in the virtual space F1.
  • each of the advertisements G1 and G2 is not limited to advertisements about the virtual store existing in the virtual space F1.
  • at least one of the advertisement G1 and the advertisement G2 may be an advertisement about a virtual product existing in the virtual space F1, an advertisement about a virtual item existing in the virtual space F1, or an advertisement about a service executed in the virtual space F1. good.
  • the advertising fee for a virtual product existing in the virtual space F1 for example, the advertising fee for a virtual product existing in the virtual space F1, the advertising fee for a virtual item existing in the virtual space F1, or the advertising fee for a service performed in the virtual space F1.
  • Advertising rates can be changed based on target user attributes.
  • advertisement G1 and advertisement G2 may be an advertisement about an object that exists in the real world or an advertisement about a service that is performed in the real world. good.
  • the object that exists in the real world is, for example, a store that exists in the real world, a product that exists in the real world, or an item that exists in the real world.
  • the advertisement G1 may be an advertisement for a luxury brand product that exists in the real world
  • the advertisement G2 may be an advertisement for an inexpensive brand product that exists in the real world.
  • the fee for displaying advertisement G1 in virtual space F1a assigned to the wealthy class as target users is higher than the fee for displaying advertisement G2 in virtual space F1b assigned to general class as target users. It's also expensive.
  • advertisement G1 is an advertisement for a sale at a store in the real world that young women prefer.
  • advertisement G2 may be an advertisement for a pub in the real world.
  • the fee for displaying advertisement G1 in virtual space F1a assigned to a young woman as a target user is the same as the fee for displaying advertisement G2 in virtual space F1b assigned to a man in his 40s as target user. higher than This difference in fees is determined based on the difference in purchasing intentions of the target users.
  • an advertisement fee for an object that exists in the real world or an advertisement fee for a service performed in the real world can be changed based on the attributes of the target user.
  • both advertisements G1 and G2 are advertisements about objects that exist in the real world or advertisements about services that are performed in the real world
  • the virtual object space The data 2c, the virtual object space 2c1, and the common layer CL may be omitted.
  • the display information D1 indicates the virtual space F1 not by the layer set LS but by the additional layer AL1 or the additional layer AL2.
  • the display information D1 can be simplified compared to a configuration in which the display information D1 indicates the virtual space F1 using the layer set LS.
  • the determining unit 434 is based on the attribute of the target user indicated in the attribute information and a factor different from the attribute of the target user.
  • the fee for using a part of the virtual space F1 may be determined based on the above.
  • Factors different from the attributes of the target user include, for example, the volume occupied by an exhibit object such as an advertisement in the virtual space F1, the area of the exhibit object, the location of the exhibit object, the display period of the exhibit object, and the display time period of the exhibit object. , including at least one.
  • the determining unit 434 changes the fee determined based on the attributes of the target user according to a factor different from the attributes of the target user. For example, the determining unit 434 changes the fee determined based on the attributes of the target user based on the supply-demand balance for a factor different from the attributes of the target user.
  • This method of changing charges based on the supply-demand balance is also called dynamic pricing.
  • the fee for using a part of the virtual space F1 can be dynamically changed.
  • the fee determined by the determining unit 434 is applied to a user (for example, an advertiser) who uses a part of the virtual space F1. You may be charged.
  • FIG. 19 is a diagram showing an example of a server 40a used instead of the server 40 shown in FIG. 6 in the fifth modification.
  • the processing device 43 further functions as a billing unit 436 by executing the program PG4.
  • the billing unit 436 may be configured by a circuit such as a DSP, ASIC, or FPGA.
  • the charging unit 436 charges the advertiser who uses part of the virtual space F1 the fee determined by the determining unit 434. For example, upon receiving the payment agreement information from the advertiser device 30 via the communication device 41, the charging unit 436 charges the advertiser the fee determined by the determining unit 434.
  • the payment agreement information is information indicating that the advertiser agrees to pay the fee determined by the determination unit 434.
  • the fee determined by the determination unit 434 can be automatically charged to a user (for example, an advertiser) who uses a part of the virtual space F1. Therefore, compared to a configuration in which billing is performed manually, billing can be easily processed.
  • Each element realized by the processing device 43 of the server 40 or 40a may be realized by the processing device 26 of the terminal device 20.
  • the terminal device 20 or the processing device 26 is another example of the fee determining device.
  • the programs and data stored in the server 40 or 40a may be stored in the storage device 25 of the terminal device 20.
  • the server 40 or the server 40a can be omitted.
  • Each function illustrated in FIG. 3, FIG. 4, FIG. 5, FIG. 6, or FIG. 19 is realized by any combination of hardware and software.
  • the method for realizing each function is not particularly limited.
  • Each function may be realized using one physically or logically coupled device, or may be realized using two or more physically or logically separated devices directly or indirectly (e.g., wired, It may also be realized using devices configured by connecting (e.g., wirelessly).
  • Each function may be realized by combining software with the one device or the plurality of devices.
  • apparatus may be replaced with other terms such as circuit, device, or unit.
  • the storage device 16, the storage device 25, the storage device 34, and the storage device 42 are optical discs such as CD-ROMs (Compact Disc ROMs). , hard disk drives, flexible disks, magneto-optical disks (e.g., compact disks, digital versatile disks, Blu-ray discs), smart cards, flash memories (e.g., cards, sticks, key drives), floppies (registered (Trademark) disk, magnetic strip, etc.
  • the program may also be transmitted from a network via a telecommunications line.
  • Each of the first embodiment and the first to sixth modifications supports LTE (Long Term Evolution), LTE-A (LTA-Advanced), SUPER 3G, IMT-Advanced, and 4G (4th generation mobile communication). system), 5G (5th generation mobile communication system), 6th generation mobile communication system (6G), xth generation mobile communication system (xG) (x is an integer or a decimal, for example), FRA (Future Radio Access), NR (new Radio ), New radio access (NX), Future generation radio access (FX), W-CDMA (registered trademark), GSM (registered trademark), CDMA2000, UMB (Ultra Mobile Broadband), IEEE 802.11 (Wi-Fi (registered trademark) (trademark)), IEEE 802.16 (WiMAX (registered trademark)), IEEE 802.20, UWB (Ultra-WideBand), Bluetooth (registered trademark), and systems that utilize other appropriate systems and extensions based on these; It may be applied to at least one of the modified, created and defined next generation
  • input/output information, etc. may be stored in a specific location (for example, memory) or managed using a management table. may be done. Information etc. to be input/output may be overwritten, updated, or additionally written. The output information etc. may be deleted. The input information etc. may be transmitted to other devices.
  • the determination may be made based on a value (0 or 1) represented by 1 bit, or a truth value (Boolean: true or false), or may be performed based on numerical comparison (for example, comparison with a predetermined value).
  • the programs exemplified in each of the first embodiment and the first to sixth modifications may be called software, firmware, middleware, microcode, hardware description language, or some other name.
  • wired technology such as coaxial cable, fiber optic cable, twisted pair, and digital subscriber line (DSL)
  • wireless technology such as infrared, microwave
  • At least one of the display device 10, the terminal device 20, and the advertiser device 30 may be a mobile station.
  • a mobile station is defined by a person skilled in the art as a subscriber station, mobile unit, subscriber unit, wireless unit, remote unit, mobile device, wireless device, wireless communication device, remote device, mobile subscriber station, access terminal, mobile terminal, wireless It may also be referred to as a terminal, remote terminal, handset, user agent, mobile client, client, or some other suitable terminology.
  • a mobile station may be called a transmitting device, a receiving device, a communication device, or the like.
  • the mobile station may be a device mounted on a mobile body, or the mobile body itself.
  • a moving body means a movable object. The moving speed of the moving body is arbitrary. The moving body can be stopped. Examples of moving objects include vehicles, transport vehicles, automobiles, motorcycles, bicycles, connected cars, excavators, bulldozers, wheel loaders, dump trucks, forklifts, trains, buses, carts, rickshaws, ships and other watercraft, Including, but not limited to, airplanes, rockets, artificial satellites, drones (registered trademarks), multicopters, quadcopters, balloons, and items mounted on these.
  • the mobile body may be a mobile body that autonomously travels based on the operation command.
  • the moving object may be a vehicle (for example, a car, an airplane, etc.), an unmanned moving object (for example, a drone, a self-driving car, etc.), or a robot (manned or unmanned).
  • a vehicle for example, a car, an airplane, etc.
  • an unmanned moving object for example, a drone, a self-driving car, etc.
  • a robot manned or unmanned.
  • Mobile stations also include devices that do not necessarily move during communication operations.
  • the mobile station may be an IoT (Internet of Things) device such as a sensor.
  • the term “determining” may include a wide variety of operations.
  • “Decision” includes, for example, judging, calculating, computing, processing, deriving, investigating, looking up, search, inquiry (e.g., table , searching in a database or other data structure), and regarding an ascertaining as a “decision.”
  • “Decision” can also mean receiving (e.g., receiving information), transmitting (e.g., sending information), input, output, accessing ( For example, it may include accessing data in memory) and regarding it as a "judgment” or “decision.”
  • “determining” may include resolving, selecting, choosing, establishing, comparing, and the like, which can be considered to be “determined.” In other words, “determining” may include considering that some action has been “determined.” Furthermore, “determining” may be read as “assuming,” “expecting,” “considering,” or the like.
  • connection refers to the direct or Refers to any connection or coupling that is indirect and may include the presence of one or more intermediate elements between two elements that are "connected” or “coupled” to each other.
  • the bonds or connections between elements may be physical, logical, or a combination thereof.
  • connection may be replaced with "access.”
  • two elements may include one or more electrical wires, cables, and/or printed electrical connections, as well as in the radio frequency domain, as some non-limiting and non-inclusive examples. , electromagnetic energy having wavelengths in the microwave and optical (both visible and non-visible) ranges.
  • any reference to elements using designations such as “first” and “second” does not generally limit the amount or order of those elements. These designations may be used herein as a convenient way of distinguishing between two or more elements. Thus, reference to a first and second element does not imply that only two elements may be employed or that the first element must precede the second element in any way.
  • the fee determining device includes an acquisition section and a determination section.
  • the acquisition unit acquires attribute information indicating attributes of the target user with respect to the virtual space.
  • the determining unit determines a fee for using a portion of the virtual space based on the attribute of the target user indicated in the attribute information. According to this aspect, the difference in target users for the virtual space can be reflected in the fee for using a part of the virtual space.
  • the virtual space is shown by superimposing a plurality of layers.
  • One layer among the plurality of layers is an additional layer that is changed depending on the attributes of the target user.
  • by changing the additional layer according to the attributes of the target user it is possible to generate a virtual space according to the attributes of the target user.
  • the determination unit determines a fee for using a part of the additional layer as the fee.
  • the layers that can be used upon payment of fees can be limited to the additional layer. Therefore, compared to a configuration in which the layers that can be used upon payment of a fee are not limited to additional layers, it is easier to manage the layers that can be used upon payment of a fee.
  • a user who uses a part of the virtual space may receive fee information indicating the fee determined by the determining unit.
  • the information processing apparatus further includes a transmitter for transmitting data to an information processing device used by the user. According to this aspect, the fee determined by the determination unit can be notified to a user who uses a part of the virtual space.
  • the fee determined by the determination unit is charged to the user who uses a part of the virtual space. It further includes: According to this aspect, the fee determined by the determination unit can be automatically charged to a user who uses a part of the virtual space. Therefore, compared to a configuration in which billing is performed manually, billing can be easily processed.

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Abstract

This fare determination device includes: an acquisition unit which acquires attribute information that indicates attributes of a target user for a virtual space; and a determination unit which determines a fare for using a portion of the virtual space on the basis of the attributes of the target user indicated in the attribute information.

Description

料金決定装置fare determination device
　本発明は、料金決定装置に関する。 The present invention relates to a fee determining device.
　特許文献１は、仮想空間に表示される広告の料金を、仮想空間における広告の表示時間、又は、仮想空間における広告の面積等に基づいて算出する技術を開示している。仮想空間に表示される広告の料金は、仮想空間の一部を利用するための料金の一例である。 Patent Document 1 discloses a technique for calculating the fee for an advertisement displayed in a virtual space based on the display time of the advertisement in the virtual space, the area of the advertisement in the virtual space, etc. The fee for advertisements displayed in the virtual space is an example of the fee for using a portion of the virtual space.
特開２００２－２５３８４７号公報Japanese Patent Application Publication No. 2002-253847
　仮想空間を対象ユーザごとに設定する技術が考えられる。例えば、対象ユーザとして富裕層が割り当てられる仮想空間と、対象ユーザとして一般層が割り当てられる仮想空間と、を設定する技術が考えられる。 A possible technology is to set up a virtual space for each target user. For example, a technique can be considered that sets a virtual space to which wealthy people are assigned as target users and a virtual space to which ordinary people are assigned as target users.
　仮想空間を対象ユーザごとに設定する技術に対して、特許文献１に記載の料金の算出手法が用いられると、仮想空間の一部を利用するための料金は、対象ユーザに関わりなく決定されてしまう。このため、仮想空間に対する対象ユーザの相違を、仮想空間の一部を利用するための料金に反映できない。 When the fee calculation method described in Patent Document 1 is used for a technology that sets a virtual space for each target user, the fee for using a part of the virtual space is determined regardless of the target user. Put it away. For this reason, the difference in target users for the virtual space cannot be reflected in the fee for using part of the virtual space.
　本発明の目的は、仮想空間の一部を利用するための料金に仮想空間に対する対象ユーザの相違を反映可能な料金決定装置を提供することである。 An object of the present invention is to provide a fee determination device that can reflect differences in target users for a virtual space in the fee for using a part of the virtual space.
　一態様に係る料金決定装置は、仮想空間に対する対象ユーザの属性を示す属性情報を取得する取得部と、前記属性情報に示される前記対象ユーザの属性に基づいて、前記仮想空間の一部を利用するための料金を決定する決定部と、を含む。 A fee determining device according to one aspect includes an acquisition unit that acquires attribute information indicating an attribute of a target user with respect to a virtual space, and a part of the virtual space is used based on an attribute of the target user indicated in the attribute information. a determination unit that determines a fee for the transaction.
　一態様によれば、仮想空間の一部を利用するための料金に仮想空間に対する対象ユーザの相違を反映できる。 According to one aspect, differences in target users for the virtual space can be reflected in the fee for using a part of the virtual space.
料金決定システム１を模式的に示す図である。1 is a diagram schematically showing a fee determination system 1. FIG. レイヤーセットＬＳの一例を示す図である。It is a figure showing an example of layer set LS. 表示装置１０の一例を示す図である。1 is a diagram showing an example of a display device 10. FIG. 端末装置２０の一例を示す図である。2 is a diagram showing an example of a terminal device 20. FIG. 広告者装置３０の一例を示す図である。3 is a diagram showing an example of an advertiser device 30. FIG. サーバ４０の一例を示す図である。4 is a diagram showing an example of a server 40. FIG. ユーザ属性データ４２１の一例を示す図である。4 is a diagram showing an example of user attribute data 421. FIG. 個別空間データ４２２の一例を示す図である。4 is a diagram showing an example of individual spatial data 422. FIG. 仮想オブジェクト空間２ｃ１の一例を示す図である。It is a diagram showing an example of a virtual object space 2c1. 第１広告空間２ａ１の一例を示す図である。It is a diagram showing an example of a first advertising space 2a1. 第２広告空間２ｂ１の一例を示す図である。It is a diagram showing an example of a second advertising space 2b1. 仮想空間データ４２３の一例を示す図である。4 is a diagram showing an example of virtual space data 423. FIG. 仮想空間Ｆ１ａの一例を示す図である。It is a figure showing an example of virtual space F1a. 仮想空間Ｆ１ｂの一例を示す図である。It is a figure showing an example of virtual space F1b. 対応関係データ４２４の一例を示す図である。4 is a diagram illustrating an example of correspondence data 424. FIG. 料金データ４２５の一例を示す図である。4 is a diagram showing an example of fee data 425. FIG. 仮想オブジェクト空間２ｃ１内の仮想カメラＥ１の一例を示す図である。It is a figure showing an example of virtual camera E1 in virtual object space 2c1. サーバ４０が仮想空間Ｆ１の一部を利用するための料金を決定する動作を説明するための図である。FIG. 4 is a diagram for explaining an operation in which the server 40 determines a fee for using a part of the virtual space F1. サーバ４０ａの一例を示す図である。It is a diagram showing an example of a server 40a.
　Ａ：第１実施形態
　Ａ１：料金決定システム１
　図１は、料金決定システム１を模式的に示す図である。料金決定システム１は、仮想空間Ｆ１の一部を利用するための料金を決定するシステムである。仮想空間Ｆ１の一部を利用するための料金は、例えば、仮想空間Ｆ１における「場所代」又は仮想空間Ｆ１における「出展料」と称される。 A: First embodiment A1: Fee determination system 1
FIG. 1 is a diagram schematically showing a fee determination system 1. As shown in FIG. The fee determination system 1 is a system that determines a fee for using a part of the virtual space F1. The fee for using a part of the virtual space F1 is called, for example, a "location fee" in the virtual space F1 or an "exhibition fee" in the virtual space F1.
　仮想空間Ｆ１の一部を利用して広告を表示する広告者は、仮想空間Ｆ１の一部を利用するための料金を支払う。 An advertiser who uses a part of the virtual space F1 to display an advertisement pays a fee for using the part of the virtual space F1.
　広告者は、仮想空間Ｆ１の一部を利用する利用者の一例である。仮想空間Ｆ１の一部を利用する利用者は、広告者に限らない。仮想空間Ｆ１の一部を利用する利用者は、例えば、仮想空間Ｆ１の一部において事業を営む事業者でもよい。 An advertiser is an example of a user who uses part of the virtual space F1. Users who use part of the virtual space F1 are not limited to advertisers. A user who uses a part of the virtual space F1 may be, for example, a business operator that operates a business in a part of the virtual space F1.
　広告は、出展オブジェクトの一例である。出展オブジェクトは、料金の支払いによって仮想空間Ｆ１への出展が許可される仮想のオブジェクトである。出展オブジェクトは、広告に限らない。出展オブジェクトは、例えば、売買可能なデジタルアートでもよい。 An advertisement is an example of an exhibit object. The exhibit object is a virtual object that is permitted to exhibit in the virtual space F1 upon payment of a fee. Exhibit objects are not limited to advertisements. Exhibit objects may be, for example, digital art that can be bought and sold.
　料金決定システム１は、仮想空間Ｆ１を対象ユーザごとに設定する。仮想空間Ｆ１は、３次元の現実世界に対応する仮想の３次元空間である。対象ユーザは、仮想空間Ｆ１を訪れることが想定されるユーザである。例えば、料金決定システム１は、仮想空間Ｆ１ａと仮想空間Ｆ１ｂとの両方を設定する。仮想空間Ｆ１ａには、対象ユーザとして富裕層が割り当てられている。仮想空間Ｆ１ｂには、対象ユーザとして一般層が割り当てられている。 The fee determination system 1 sets the virtual space F1 for each target user. The virtual space F1 is a virtual three-dimensional space corresponding to the three-dimensional real world. The target user is a user who is expected to visit the virtual space F1. For example, the fee determination system 1 sets both virtual space F1a and virtual space F1b. The wealthy class is assigned to the virtual space F1a as target users. The general layer is assigned to the virtual space F1b as a target user.
　富裕層は、対象ユーザの属性の一例である。一般層は、対象ユーザの属性の他の例である。対象ユーザの属性は、富裕層と一般層に限らない。対象ユーザの属性は、例えば、１０代から２０代の若者、４０代の男性、又は動物愛好家でもよい。仮想空間Ｆ１ａは、仮想空間Ｆ１の一例である。仮想空間Ｆ１ｂは、仮想空間Ｆ１の他の例である。 Wealth class is an example of the target user's attributes. The general layer is another example of the target user's attributes. The attributes of the target users are not limited to the wealthy and the general population. The attributes of the target user may be, for example, a young man in his teens to 20s, a man in his 40s, or an animal lover. The virtual space F1a is an example of the virtual space F1. Virtual space F1b is another example of virtual space F1.
　料金決定システム１は、仮想空間Ｆ１に対する対象ユーザの属性に基づいて、仮想空間Ｆ１の一部を利用するための料金を決定する。 The fee determination system 1 determines the fee for using a part of the virtual space F1 based on the attributes of the target user for the virtual space F1.
　例えば、料金決定システム１は、対象ユーザの属性として富裕層が割り当てられている仮想空間Ｆ１ａについては、仮想空間Ｆ１ａの一部を利用するための料金としてＨ１円を決定する。このため、広告者は、仮想空間Ｆ１ａに広告を出す場合、仮想空間Ｆ１ａに広告を表示するための料金として、Ｈ１円を支払う。料金の支払先は、例えば、仮想空間Ｆ１ａを提供する提供者である。 For example, the fee determination system 1 determines H1 yen as the fee for using a part of the virtual space F1a for the virtual space F1a to which wealthy class is assigned as an attribute of the target user. Therefore, when placing an advertisement in the virtual space F1a, the advertiser pays H1 yen as a fee for displaying the advertisement in the virtual space F1a. The payment destination is, for example, a provider that provides the virtual space F1a.
　料金決定システム１は、対象ユーザの属性として一般層が割り当てられている仮想空間Ｆ１ｂについては、仮想空間Ｆ１ｂの一部を利用するための料金としてＨ２円を決定する。このため、広告者は、仮想空間Ｆ１ｂに広告を出す場合、仮想空間Ｆ１ｂに広告を表示するための料金として、Ｈ２円を支払う。料金の支払先は、例えば、仮想空間Ｆ１ｂを提供する提供者である。 For the virtual space F1b to which the general class is assigned as the attribute of the target user, the fee determination system 1 determines H2 yen as the fee for using a part of the virtual space F1b. Therefore, when placing an advertisement in the virtual space F1b, the advertiser pays H2 yen as a fee for displaying the advertisement in the virtual space F1b. The payment destination is, for example, a provider that provides the virtual space F1b.
　富裕層の購買力は、一般層の購買力よりも大きい。このため、対象ユーザの購買力の相違いに基づいて、Ｈ１は、Ｈ２よりも大きい数値に設定される。したがって、富裕層向けの仮想空間Ｆ１ａの一部を利用するための料金（Ｈ１円）は、一般層向けの仮想空間Ｆ１ｂの一部を利用するための料金（Ｈ２円）よりも高くなる。このように、仮想空間Ｆ１の一部を利用するための料金は、仮想空間Ｆ１に対する対象ユーザの属性に基づいて変動する。 The purchasing power of the wealthy is greater than that of the general population. Therefore, H1 is set to a larger value than H2 based on the difference in purchasing power of the target users. Therefore, the fee for using a portion of the virtual space F1a for the wealthy (H1 yen) is higher than the fee for using a portion of the virtual space F1b for the general public (H2 yen). In this way, the fee for using a part of the virtual space F1 varies based on the attributes of the target user for the virtual space F1.
　料金決定システム１は、表示装置１０と、端末装置２０と、広告者装置３０と、サーバ４０と、を含む。表示装置１０と端末装置２０は、相互に通信可能である。端末装置２０とサーバ４０は、通信ネットワークＮＷを介して相互に通信可能である。広告者装置３０とサーバ４０は、通信ネットワークＮＷを介して相互に通信可能である。 The fee determination system 1 includes a display device 10, a terminal device 20, an advertiser device 30, and a server 40. The display device 10 and the terminal device 20 can communicate with each other. The terminal device 20 and the server 40 can communicate with each other via the communication network NW. The advertiser device 30 and the server 40 can communicate with each other via the communication network NW.
　表示装置１０は、例えば、スマートグラスである。スマートグラスは、眼鏡型の表示装置である。スマートグラスは、例えば、ＡＲ（Augmented Reality）グラス又はＭＲ（Mixed Reality）グラスである。スマートグラスは、ＸＲ（X Reality）グラス又はＨＭＤ（Head Mounted Display）とも称される。表示装置１０は、スマートグラスに限らない。表示装置１０は、例えば、眼鏡型ではない表示装置でもよい。眼鏡型ではない表示装置は、例えば、ゴーグル形状のＨＭＤである。 The display device 10 is, for example, smart glasses. Smart glasses are eyeglass-shaped display devices. The smart glasses are, for example, AR (Augmented Reality) glasses or MR (Mixed Reality) glasses. Smart glasses are also called XR (X Reality) glasses or HMD (Head Mounted Display). The display device 10 is not limited to smart glasses. The display device 10 may be, for example, a non-glass-type display device. A display device that is not a glasses type is, for example, a goggle-shaped HMD.
　表示装置１０は、端末装置２０を含んでもよい。端末装置２０を含む表示装置１０は、例えば、通信ネットワークＮＷを介してサーバ４０と通信可能なスマートグラスである。端末装置２０を含む表示装置１０は、通信ネットワークＮＷを介さずにサーバ４０と通信可能なスマートグラスでもよい。 The display device 10 may include a terminal device 20. The display device 10 including the terminal device 20 is, for example, smart glasses that can communicate with the server 40 via the communication network NW. The display device 10 including the terminal device 20 may be smart glasses that can communicate with the server 40 without going through the communication network NW.
　表示装置１０は、ユーザＵ１によって携帯される。例えば、表示装置１０は、ユーザＵ１に装着されることによって、ユーザＵ１に携帯される。 The display device 10 is carried by the user U1. For example, the display device 10 is carried by the user U1 by being attached to the user U1.
　表示装置１０は、表示面１１を含む。表示面１１は、例えば、仮想空間Ｆ１を表示する。 The display device 10 includes a display surface 11. The display surface 11 displays, for example, the virtual space F1.
　仮想空間Ｆ１は、複数の仮想オブジェクトを有する。複数の仮想オブジェクトは、仮想店舗Ａ１と仮想店舗Ｂ１とを含む。仮想店舗Ａ１及び仮想店舗Ｂ１は、それぞれ、仮想オブジェクトの一例である。 The virtual space F1 has multiple virtual objects. The plurality of virtual objects include virtual store A1 and virtual store B1. Virtual store A1 and virtual store B1 are each examples of virtual objects.
　仮想オブジェクトは、仮想店舗Ａ１及び仮想店舗Ｂ１に限らない。仮想オブジェクトは、例えば、ユーザＵ１のアバター、又は、ユーザＵ１とは異なるユーザに対応するアバターでもよい。ユーザＵ１のアバターは、ユーザＵ１の分身として使用される。ユーザＵ１とは異なるユーザに対応するアバターは、ユーザＵ１とは異なるユーザの分身として使用される。 The virtual objects are not limited to the virtual store A1 and the virtual store B1. The virtual object may be, for example, an avatar of the user U1 or an avatar corresponding to a user different from the user U1. The avatar of the user U1 is used as an alter ego of the user U1. An avatar corresponding to a user different from user U1 is used as an alter ego of the user different from user U1.
　仮想オブジェクトは、ゲームにおけるキャラクタ、又は、ゲームにおけるアイテムでもよい。仮想オブジェクトが、ゲームにおけるキャラクタ、又は、ゲームにおけるアイテムである場合、仮想空間Ｆ１は、ゲームが行われる仮想空間でもよい。 The virtual object may be a character in the game or an item in the game. When the virtual object is a character in the game or an item in the game, the virtual space F1 may be a virtual space in which the game is played.
　仮想空間Ｆ１を表示可能な表示面１１は、透過型の表示面である。表示面１１は、例えば、仮想店舗Ａ１と仮想店舗Ｂ１とを表示しながら、現実世界を表す外光を透過する。このため、表示面１１を有する表示装置１０は、ユーザＵ１に仮想店舗Ａ１と仮想店舗Ｂ１を視認させながら、ユーザＵ１に現実世界を視認させることができる。このように、表示装置１０は、ユーザＵ１に拡張現実（ＡＲ）を提供できる。仮想店舗Ａ１と仮想店舗Ｂ１は、仮想空間Ｆ１に位置する。このため、表示装置１０は、ユーザＵ１に複合現実（ＭＲ）を提供できる。なお、表示面１１は、透過型の表示面に限らない。表示面１１は、例えば、非透過型の表示面でもよい。 The display surface 11 that can display the virtual space F1 is a transmissive display surface. The display surface 11 transmits external light representing the real world while displaying, for example, the virtual store A1 and the virtual store B1. Therefore, the display device 10 having the display surface 11 can allow the user U1 to view the real world while allowing the user U1 to view the virtual store A1 and the virtual store B1. In this way, the display device 10 can provide augmented reality (AR) to the user U1. Virtual store A1 and virtual store B1 are located in virtual space F1. Therefore, the display device 10 can provide mixed reality (MR) to the user U1. Note that the display surface 11 is not limited to a transmissive display surface. The display surface 11 may be, for example, a non-transmissive display surface.
　端末装置２０は、例えば、スマートフォンである。端末装置２０は、スマートフォンに限らない。端末装置２０は、例えば、タブレット端末、ノート型パーソナルコンピュータ又はゲーム装置でもよい。端末装置２０は、例えば、ユーザＵ１によって携帯される。 The terminal device 20 is, for example, a smartphone. The terminal device 20 is not limited to a smartphone. The terminal device 20 may be, for example, a tablet terminal, a notebook personal computer, or a game device. For example, the terminal device 20 is carried by the user U1.
　端末装置２０は、表示装置１０を含んでもよい。表示装置１０を含む端末装置２０は、例えば、仮想空間Ｆ１を表示可能なスマートフォン、タブレット端末、ノート型パーソナルコンピュータ又はゲーム装置である。表示装置１０を含む端末装置２０では、表示装置１０は、例えば、端末装置２０の表示パネルである。表示パネルは、例えば、液晶パネル又は有機ＥＬ（Electro Luminescence）パネルである。表示装置１０を含む端末装置２０では、表示面１１は、例えば、非透過型の表示面である。 The terminal device 20 may include the display device 10. The terminal device 20 including the display device 10 is, for example, a smartphone, a tablet terminal, a notebook personal computer, or a game device that can display the virtual space F1. In a terminal device 20 that includes a display device 10, the display device 10 is, for example, a display panel of the terminal device 20. The display panel is, for example, a liquid crystal panel or an organic EL (Electro Luminescence) panel. In the terminal device 20 including the display device 10, the display surface 11 is, for example, a non-transparent display surface.
　表示装置１０に表示される仮想空間Ｆ１は、現実世界における表示装置１０の位置と、現実世界における表示装置１０の向きと、ユーザＵ１を識別するための情報と、に基づいて決定される。 The virtual space F1 displayed on the display device 10 is determined based on the position of the display device 10 in the real world, the orientation of the display device 10 in the real world, and information for identifying the user U1.
　端末装置２０は、位置情報Ｃ１を表示装置１０から取得する。位置情報Ｃ１は、現実世界における表示装置１０の位置を示す情報である。端末装置２０は、位置情報Ｃ１をサーバ４０に提供する。 The terminal device 20 acquires the position information C1 from the display device 10. The position information C1 is information indicating the position of the display device 10 in the real world. The terminal device 20 provides location information C1 to the server 40.
　端末装置２０は、向き情報Ｃ２を表示装置１０から取得する。向き情報Ｃ２は、現実世界における表示装置１０の向きを示す情報である。端末装置２０は、向き情報Ｃ２をサーバ４０に提供する。 The terminal device 20 acquires orientation information C2 from the display device 10. The orientation information C2 is information indicating the orientation of the display device 10 in the real world. The terminal device 20 provides the orientation information C2 to the server 40.
　端末装置２０は、ユーザ識別情報Ｃ３を表示装置１０から取得する。ユーザ識別情報Ｃ３は、ユーザＵ１を識別するための情報である。ユーザ識別情報Ｃ３は、例えば、文字等の記号によって示されるユーザＩＤ（Identification）、又は、ユーザＵ１の指紋に基づく指紋情報である。ユーザ識別情報Ｃ３は、例えば、ユーザＵ１を識別するための情報として「Ｕ１」を示す。端末装置２０は、ユーザ識別情報Ｃ３をサーバ４０に提供する。 The terminal device 20 acquires the user identification information C3 from the display device 10. User identification information C3 is information for identifying user U1. The user identification information C3 is, for example, a user ID (identification) indicated by a symbol such as a character, or fingerprint information based on the fingerprint of the user U1. The user identification information C3 indicates "U1" as information for identifying the user U1, for example. The terminal device 20 provides the user identification information C3 to the server 40.
　端末装置２０は、サーバ４０から表示情報Ｄ１を取得する。表示情報Ｄ１は、レイヤーセットＬＳを示す情報である。レイヤーセットＬＳは、表示装置１０に表示される仮想空間Ｆ１を示す。レイヤーセットＬＳは、位置情報Ｃ１と、向き情報Ｃ２と、ユーザ識別情報Ｃ３と、に基づいて決定される。 The terminal device 20 acquires display information D1 from the server 40. The display information D1 is information indicating the layer set LS. Layer set LS indicates virtual space F1 displayed on display device 10. The layer set LS is determined based on position information C1, orientation information C2, and user identification information C3.
　レイヤーセットＬＳは、複数のレイヤーを含む。各レイヤーは、仮想空間Ｆ１の要素を表示するレイヤーである。複数のレイヤーの重ね合わせによって、仮想空間Ｆ１が示される。 The layer set LS includes multiple layers. Each layer is a layer that displays elements of the virtual space F1. A virtual space F1 is shown by superimposing a plurality of layers.
　図２は、レイヤーセットＬＳの一例を示す図である。レイヤーセットＬＳは、付加レイヤーＡＬと、共通レイヤーＣＬと、を含む。付加レイヤーＡＬと共通レイヤーＣＬは、複数のレイヤーに含まれる。 FIG. 2 is a diagram showing an example of the layer set LS. The layer set LS includes an additional layer AL and a common layer CL. The additional layer AL and the common layer CL are included in multiple layers.
　付加レイヤーＡＬは、仮想空間Ｆ１に対する対象ユーザの属性に応じて変更されるレイヤーである。 The additional layer AL is a layer that is changed depending on the attributes of the target user for the virtual space F1.
　富裕層用の仮想空間Ｆ１ａでは、付加レイヤーＡＬとして、仮想空間Ｆ１ａに対応する付加レイヤーＡＬ１が用いられる。仮想空間Ｆ１ａに対応する付加レイヤーＡＬ１は、仮想空間Ｆ１の要素として、例えば、仮想空間Ｆ１ａにおける広告を表示する。 In the virtual space F1a for wealthy people, an additional layer AL1 corresponding to the virtual space F1a is used as the additional layer AL. The additional layer AL1 corresponding to the virtual space F1a displays, for example, an advertisement in the virtual space F1a as an element of the virtual space F1.
　一般層用の仮想空間Ｆ１ｂでは、付加レイヤーＡＬとして、仮想空間Ｆ１ｂに対応する付加レイヤーＡＬ２が用いられる。仮想空間Ｆ１ｂに対応する付加レイヤーＡＬ２は、仮想空間Ｆ１の要素として、例えば、仮想空間Ｆ１ｂにおける広告を表示する。 In the general layer virtual space F1b, an additional layer AL2 corresponding to the virtual space F1b is used as the additional layer AL. The additional layer AL2 corresponding to the virtual space F1b displays, for example, an advertisement in the virtual space F1b as an element of the virtual space F1.
　共通レイヤーＣＬは、仮想空間Ｆ１に対する対象ユーザの属性に応じて変更されないレイヤーである。共通レイヤーＣＬは、仮想空間Ｆ１ａ及び仮想空間Ｆ１ｂの両方に共通に含まれる仮想オブジェクト（例えば、仮想店舗Ａ１及び仮想店舗Ｂ１）を表示する。 The common layer CL is a layer that is not changed depending on the attributes of the target user for the virtual space F1. The common layer CL displays virtual objects (for example, virtual store A1 and virtual store B1) that are commonly included in both virtual space F1a and virtual space F1b.
　複数のレイヤーは、付加レイヤーＡＬと共通レイヤーＣＬとを含む２つのレイヤーに限らない。複数のレイヤーは、３つ以上のレイヤーでもよい。例えば、複数のレイヤーは、複数の付加レイヤーＡＬと、１つの共通レイヤーＣＬと、を含んでもよい。複数のレイヤーは、１つの付加レイヤーＡＬと、複数の共通レイヤーＣＬと、を含んでもよい。また、複数のレイヤーは、複数の付加レイヤーＡＬと、複数の共通レイヤーＣＬと、を含んでもよい。 The plurality of layers is not limited to two layers including the additional layer AL and the common layer CL. The plurality of layers may be three or more layers. For example, the multiple layers may include multiple additional layers AL and one common layer CL. The multiple layers may include one additional layer AL and multiple common layers CL. Further, the plurality of layers may include a plurality of additional layers AL and a plurality of common layers CL.
　端末装置２０は、複数のレイヤーを示す表示情報Ｄ１に基づいて、画像情報Ｄ２を生成する。例えば、端末装置２０は、表示情報Ｄ１に示される複数のレイヤーを相互に重ね合わせることによって得られる画像を示す情報を、画像情報Ｄ２として生成する。一例を挙げると、端末装置２０は、付加レイヤーＡＬと共通レイヤーＣＬを相互に重ね合わせることによって得られる画像を示す情報を、画像情報Ｄ２として生成する。画像情報Ｄ２は、表示画像Ｄ３を示す情報である。表示画像Ｄ３は、仮想空間Ｆ１を示す画像である。 The terminal device 20 generates image information D2 based on display information D1 indicating a plurality of layers. For example, the terminal device 20 generates, as image information D2, information indicating an image obtained by overlapping a plurality of layers shown in the display information D1. For example, the terminal device 20 generates information indicating an image obtained by overlapping the additional layer AL and the common layer CL as image information D2. Image information D2 is information indicating display image D3. Display image D3 is an image showing virtual space F1.
　端末装置２０は、画像情報Ｄ２を表示装置１０に提供することによって、表示装置１０に表示画像Ｄ３を表示させる。すなわち、端末装置２０は、画像情報Ｄ２を表示装置１０に提供することによって、表示装置１０に仮想空間Ｆ１を表示させる。 The terminal device 20 causes the display device 10 to display the display image D3 by providing the image information D2 to the display device 10. That is, the terminal device 20 causes the display device 10 to display the virtual space F1 by providing the image information D2 to the display device 10.
　広告者装置３０は、例えば、パーソナルコンピュータ、スマートフォン、又はタブレット端末等の情報処理装置である。 The advertiser device 30 is, for example, an information processing device such as a personal computer, a smartphone, or a tablet terminal.
　広告者装置３０は、広告者によって使用される。広告者装置３０は、例えば、広告要求Ｒ１をサーバ４０に送信する。広告要求Ｒ１は、仮想空間Ｆ１に広告を表示するための要求である。広告要求Ｒ１は、仮想空間Ｆ１の一部を利用するための要求の一例である。仮想空間Ｆ１の一部を利用するための要求は、広告要求Ｒ１に限らない。仮想空間Ｆ１の一部を利用するための要求は、例えば、仮想空間Ｆ１の一部を事業用として利用するための要求でもよい。 The advertiser device 30 is used by advertisers. For example, the advertiser device 30 transmits an advertisement request R1 to the server 40. Advertisement request R1 is a request to display an advertisement in virtual space F1. Advertisement request R1 is an example of a request to use a part of virtual space F1. The request to use a part of the virtual space F1 is not limited to the advertisement request R1. The request to use a part of the virtual space F1 may be, for example, a request to use a part of the virtual space F1 for business use.
　サーバ４０は、仮想空間Ｆ１を対象ユーザごとに管理する。サーバ４０は、ユーザ識別情報Ｃ３に基づいて、表示装置１０に表示させる仮想空間Ｆ１として、仮想空間Ｆ１ａと仮想空間Ｆ１ｂとのいずれかを特定する。 The server 40 manages the virtual space F1 for each target user. Based on the user identification information C3, the server 40 identifies either the virtual space F1a or the virtual space F1b as the virtual space F1 to be displayed on the display device 10.
　サーバ４０は、まず、ユーザ識別情報Ｃ３に基づいて、ユーザＵ１の属性であるユーザ属性を特定する。サーバ４０は、例えば、ユーザ識別情報Ｃ３とユーザ属性との対応関係を示すデータを用いて、ユーザＵ１のユーザ属性を特定する。ユーザＵ１のユーザ属性が富裕層である場合、サーバ４０は、表示装置１０に表示させる仮想空間Ｆ１として、仮想空間Ｆ１ａを特定する。ユーザＵ１のユーザ属性が一般層である場合、サーバ４０は、表示装置１０に表示させる仮想空間Ｆ１として、仮想空間Ｆ１ｂを特定する。 The server 40 first identifies the user attribute, which is the attribute of the user U1, based on the user identification information C3. The server 40 identifies the user attribute of the user U1 using, for example, data indicating the correspondence between the user identification information C3 and the user attribute. When the user attribute of the user U1 is a wealthy class, the server 40 specifies the virtual space F1a as the virtual space F1 to be displayed on the display device 10. When the user attribute of the user U1 is the general class, the server 40 specifies the virtual space F1b as the virtual space F1 to be displayed on the display device 10.
　サーバ４０は、位置情報Ｃ１と向き情報Ｃ２とに基づいて、仮想空間Ｆ１の表示領域を決定する。仮想空間Ｆ１の表示領域は、仮想空間Ｆ１のうち、表示装置１０に表示される部分の領域である。仮想空間Ｆ１の表示領域は、表示画像Ｄ３に示される。サーバ４０は、仮想空間Ｆ１の表示領域に基づいて、表示情報Ｄ１を生成する。サーバ４０は、表示情報Ｄ１を端末装置２０に提供する。 The server 40 determines the display area of the virtual space F1 based on the position information C1 and orientation information C2. The display area of the virtual space F1 is a portion of the virtual space F1 that is displayed on the display device 10. The display area of the virtual space F1 is shown in the display image D3. The server 40 generates display information D1 based on the display area of the virtual space F1. The server 40 provides the display information D1 to the terminal device 20.
　サーバ４０は、表示情報Ｄ１に基づいて画像情報Ｄ２を生成してもよい。例えば、サーバ４０は、表示情報Ｄ１に含まれる複数のレイヤーを相互に重ね合わせることによって得られる画像を示す情報を、仮想空間Ｆ１を示す画像情報Ｄ２として生成する。サーバ４０は、画像情報Ｄ２を生成する場合、表示情報Ｄ１の代わりに画像情報Ｄ２を端末装置２０に提供する。端末装置２０は、サーバ４０から画像情報Ｄ２を受け取ると、サーバ４０から受け取った画像情報Ｄ２を表示装置１０に提供することによって、表示装置１０に表示画像Ｄ３を表示させる。 The server 40 may generate the image information D2 based on the display information D1. For example, the server 40 generates information indicating an image obtained by overlapping a plurality of layers included in the display information D1 as image information D2 indicating the virtual space F1. When generating image information D2, server 40 provides image information D2 to terminal device 20 instead of display information D1. Upon receiving the image information D2 from the server 40, the terminal device 20 causes the display device 10 to display the display image D3 by providing the image information D2 received from the server 40 to the display device 10.
　サーバ４０は、広告者装置３０からの広告要求Ｒ１に応じて、仮想空間Ｆ１の一部を利用するための料金を決定する。サーバ４０は、広告者装置３０からの広告要求Ｒ１に応じずに、定期的に、仮想空間Ｆ１の一部を利用するための料金を決定してもよい。サーバ４０は、仮想空間Ｆ１の一部を利用するための料金を決定することに基づいて、当該料金を示す料金情報Ｊ１を生成する。サーバ４０は、料金情報Ｊ１を広告者装置３０に提供する。 The server 40 determines the fee for using part of the virtual space F1 in response to the advertisement request R1 from the advertiser device 30. The server 40 may periodically determine the fee for using a portion of the virtual space F1 without responding to the advertisement request R1 from the advertiser device 30. The server 40 generates fee information J1 indicating the fee based on determining the fee for using a part of the virtual space F1. The server 40 provides fee information J1 to the advertiser device 30.
　Ａ２：表示装置１０
　図３は、表示装置１０の一例を示す図である。表示装置１０は、透過表示装置１２と、位置センサ１３と、向きセンサ１４と、通信装置１５と、記憶装置１６と、処理装置１７と、バス１８と、を含む。表示装置１０は、さらに、操作ボタン等のユーザインタフェイスを含んでもよい。 A2: Display device 10
FIG. 3 is a diagram showing an example of the display device 10. The display device 10 includes a transmissive display device 12, a position sensor 13, an orientation sensor 14, a communication device 15, a storage device 16, a processing device 17, and a bus 18. The display device 10 may further include a user interface such as operation buttons.
　バス１８は、情報を通信するための配線である。バス１８は、透過表示装置１２と、位置センサ１３と、向きセンサ１４と、通信装置１５と、記憶装置１６と、処理装置１７とを、相互に接続する。表示装置１０が操作ボタン等のユーザインタフェイスを含む場合、バス１８は、透過表示装置１２と、位置センサ１３と、向きセンサ１４と、通信装置１５と、記憶装置１６と、処理装置１７と、ユーザインタフェイスとを、相互に接続する。バス１８は、単一のバスを用いて構成されてもよいし、装置等の要素間ごとに異なるバスを用いて構成されてもよい。 The bus 18 is wiring for communicating information. The bus 18 interconnects the transparent display device 12, the position sensor 13, the orientation sensor 14, the communication device 15, the storage device 16, and the processing device 17. When the display device 10 includes a user interface such as operation buttons, the bus 18 includes a transparent display device 12, a position sensor 13, an orientation sensor 14, a communication device 15, a storage device 16, a processing device 17, and the user interface. The bus 18 may be configured using a single bus, or may be configured using different buses for each element such as a device.
　透過表示装置１２は、例えば、仮想店舗Ａ１と仮想店舗Ｂ１を表示しながら、現実世界を表す外光を透過する。透過表示装置１２は、表示パネルと、ハーフミラーと、を含む。表示パネルは、表示画像Ｄ３を表す光を出射する。ハーフミラーは、表示面１１を含む。ハーフミラーは、表示パネルが出射した光をユーザＵ１の眼に向けて反射する。ハーフミラーは、現実世界を表す外光を透過することによって、現実世界を表す外光をユーザＵ１の眼に導く。透過表示装置１２の代わりに、非透過型の表示装置が用いられてもよい。 For example, the transmissive display device 12 transmits external light representing the real world while displaying the virtual store A1 and the virtual store B1. Transmissive display device 12 includes a display panel and a half mirror. The display panel emits light representing the display image D3. The half mirror includes a display surface 11. The half mirror reflects the light emitted by the display panel toward the eyes of the user U1. The half mirror guides the external light representing the real world to the eyes of the user U1 by transmitting the external light representing the real world. Instead of the transmissive display device 12, a non-transmissive display device may be used.
　位置センサ１３は、位置情報Ｃ１を生成する。位置情報Ｃ１は、現実世界における表示装置１０の位置を示す。位置センサ１３は、定期的に位置情報Ｃ１を生成する。位置センサ１３は、不規則なタイミングにおいて位置情報Ｃ１を生成してもよい。位置センサ１３は、例えば、ＧＰＳ（Global Positioning System）センサである。位置センサ１３は、位置情報Ｃ１を生成するセンサであれば、ＧＰＳセンサに限らない。例えば、表示装置１０又は端末装置２０がカメラを含む場合、位置センサ１３は、当該カメラによって撮像された周囲の景色に基づいて、位置情報Ｃ１を生成してもよい。 The position sensor 13 generates position information C1. The position information C1 indicates the position of the display device 10 in the real world. The position sensor 13 periodically generates position information C1. The position sensor 13 may generate the position information C1 at irregular timing. The position sensor 13 is, for example, a GPS (Global Positioning System) sensor. The position sensor 13 is not limited to a GPS sensor as long as it is a sensor that generates position information C1. For example, when the display device 10 or the terminal device 20 includes a camera, the position sensor 13 may generate the position information C1 based on the surrounding scenery captured by the camera.
　向きセンサ１４は、向き情報Ｃ２を生成する。向きセンサ１４は、現実世界における表示装置１０の向きを示す。向きセンサ１４は、定期的に向き情報Ｃ２を生成する。向きセンサ１４は、不規則なタイミングにおいて向き情報Ｃ２を生成してもよい。向きセンサ１４は、例えば、ジャイロセンサである。向きセンサ１４は、向き情報Ｃ２を生成するセンサであれば、ジャイロセンサに限らない。 The orientation sensor 14 generates orientation information C2. Orientation sensor 14 indicates the orientation of display device 10 in the real world. The orientation sensor 14 periodically generates orientation information C2. The orientation sensor 14 may generate the orientation information C2 at irregular timing. The orientation sensor 14 is, for example, a gyro sensor. The orientation sensor 14 is not limited to a gyro sensor as long as it is a sensor that generates orientation information C2.
　通信装置１５は、端末装置２０と無線によって通信する。通信装置１５は、端末装置２０と有線によって通信してもよい。 The communication device 15 communicates with the terminal device 20 wirelessly. The communication device 15 may communicate with the terminal device 20 by wire.
　記憶装置１６は、処理装置１７が読み取り可能な記録媒体である。記憶装置１６は、１又は複数のメモリを含む。記憶装置１６は、例えば、不揮発性メモリと揮発性メモリとを含む。不揮発性メモリは、例えば、ＲＯＭ（Read Only Memory）、ＥＰＲＯＭ（Erasable Programmable Read Only Memory）及びＥＥＰＲＯＭ（Electrically Erasable Programmable Read Only Memory）である。揮発性メモリは、例えば、ＲＡＭ（Random Access Memory）及びＶＲＡＭ（Video Random Access Memory）である。記憶装置１６は、ユーザ識別情報Ｃ３とプログラムＰＧ１を記憶する。 The storage device 16 is a recording medium that can be read by the processing device 17. Storage device 16 includes one or more memories. The storage device 16 includes, for example, nonvolatile memory and volatile memory. Nonvolatile memories include, for example, ROM (Read Only Memory), EPROM (Erasable Programmable Read Only Memory), and EEPROM (Electrically Erasable Programmable Read Only Memory). Volatile memories are, for example, RAM (Random Access Memory) and VRAM (Video Random Access Memory). The storage device 16 stores user identification information C3 and program PG1.
　処理装置１７は、１又は複数のＣＰＵ（Central Processing Unit）を含む。１又は複数のＣＰＵは、１又は複数のプロセッサの一例である。プロセッサ及びＣＰＵの各々は、コンピュータの一例である。 The processing device 17 includes one or more CPUs (Central Processing Units). One or more CPUs are an example of one or more processors. Each of the processor and CPU is an example of a computer.
　処理装置１７は、記憶装置１６からプログラムＰＧ１を読み取る。処理装置１７は、プログラムＰＧ１を実行することによって、動作制御部１７１として機能する。動作制御部１７１は、ＤＳＰ（Digital Signal Processor）、ＡＳＩＣ（Application Specific Integrated Circuit）及びＦＰＧＡ（Field Programmable Gate Array）等の回路によって構成されてもよい。 The processing device 17 reads the program PG1 from the storage device 16. The processing device 17 functions as the operation control section 171 by executing the program PG1. The operation control unit 171 may be configured by a circuit such as a DSP (Digital Signal Processor), an ASIC (Application Specific Integrated Circuit), or an FPGA (Field Programmable Gate Array).
　動作制御部１７１は、表示装置１０の動作を制御する。 The operation control unit 171 controls the operation of the display device 10.
　例えば、動作制御部１７１は、位置情報Ｃ１が生成されるごとに、最新の位置情報Ｃ１を、通信装置１５から端末装置２０に送信する。 For example, the operation control unit 171 transmits the latest position information C1 from the communication device 15 to the terminal device 20 every time the position information C1 is generated.
　動作制御部１７１は、向き情報Ｃ２が生成されるごとに、最新の向き情報Ｃ２を、通信装置１５から端末装置２０に送信する。 The operation control unit 171 transmits the latest orientation information C2 from the communication device 15 to the terminal device 20 every time orientation information C2 is generated.
　動作制御部１７１は、ユーザ識別情報Ｃ３を記憶装置１６から読み取る。動作制御部１７１は、ユーザ識別情報Ｃ３を、通信装置１５から端末装置２０に送信する。動作制御部１７１は、ユーザインタフェイスによって受け付けられたユーザＩＤ等のユーザ識別情報Ｃ３を、通信装置１５から端末装置２０に送信してもよい。ユーザインタフェイスによって受け付けられたユーザ識別情報Ｃ３が端末装置２０に送信される構成では、記憶装置１６は、ユーザ識別情報Ｃ３を記憶しなくてもよい。 The operation control unit 171 reads the user identification information C3 from the storage device 16. The operation control unit 171 transmits the user identification information C3 from the communication device 15 to the terminal device 20. The operation control unit 171 may transmit the user identification information C3 such as the user ID accepted by the user interface from the communication device 15 to the terminal device 20. In a configuration in which the user identification information C3 accepted by the user interface is transmitted to the terminal device 20, the storage device 16 does not need to store the user identification information C3.
　動作制御部１７１は、通信装置１５が端末装置２０から画像情報Ｄ２を受信すると、通信装置１５から画像情報Ｄ２を取得する。動作制御部１７１は、画像情報Ｄ２に示される表示画像Ｄ３を透過表示装置１２に表示させる。 When the communication device 15 receives the image information D2 from the terminal device 20, the operation control unit 171 acquires the image information D2 from the communication device 15. The operation control unit 171 causes the transparent display device 12 to display the display image D3 indicated by the image information D2.
　Ａ３：端末装置２０
　図４は、端末装置２０の一例を示す図である。端末装置２０は、入力装置２１と、表示装置２２と、通信装置２３と、通信装置２４と、記憶装置２５と、処理装置２６と、バス２７と、を含む。 A3: Terminal device 20
FIG. 4 is a diagram showing an example of the terminal device 20. The terminal device 20 includes an input device 21 , a display device 22 , a communication device 23 , a communication device 24 , a storage device 25 , a processing device 26 , and a bus 27 .
　バス２７は、情報を通信するための配線である。バス２７は、入力装置２１と、表示装置２２と、通信装置２３と、通信装置２４と、記憶装置２５と、処理装置２６とを、相互に接続する。バス２７は、単一のバスを用いて構成されてもよいし、装置等の要素間ごとに異なるバスを用いて構成されてもよい。 The bus 27 is wiring for communicating information. The bus 27 interconnects the input device 21, the display device 22, the communication device 23, the communication device 24, the storage device 25, and the processing device 26. The bus 27 may be configured using a single bus, or may be configured using different buses for each element such as a device.
　入力装置２１は、端末装置２０のユーザインタフェイスである。入力装置２１は、タッチパネルを含む。入力装置２１は、タッチパネルに加えて、複数の操作キーを含んでもよい。入力装置２１は、タッチパネルを含まずに、複数の操作キーを含んでもよい。入力装置２１は、ユーザＵ１が行う操作を受け付ける。 The input device 21 is a user interface of the terminal device 20. Input device 21 includes a touch panel. The input device 21 may include a plurality of operation keys in addition to a touch panel. The input device 21 may include a plurality of operation keys without including a touch panel. The input device 21 receives operations performed by the user U1.
　表示装置２２は、表示パネル等のディスプレイを含む。表示装置２２のディスプレイの上には入力装置２１のタッチパネルが積層されている。表示装置２２は、種々の情報を表示する。表示装置２２と入力装置２１との組合せは、端末装置２０においてＧＵＩを提供できる。端末装置２０が表示装置１０に含まれる構成では、表示装置２２は省略されてもよい。端末装置２０が表示装置１０に含まれない構成でも、表示装置２２は省略されてもよい。 The display device 22 includes a display such as a display panel. A touch panel of the input device 21 is stacked on the display of the display device 22 . The display device 22 displays various information. The combination of display device 22 and input device 21 can provide a GUI on terminal device 20 . In a configuration in which the terminal device 20 is included in the display device 10, the display device 22 may be omitted. Even in a configuration in which the terminal device 20 is not included in the display device 10, the display device 22 may be omitted.
　通信装置２３は、サーバ４０と通信ネットワークＮＷを介して通信する。通信装置２３は、サーバ４０と通信ネットワークＮＷを介さずに通信してもよい。 The communication device 23 communicates with the server 40 via the communication network NW. The communication device 23 may communicate with the server 40 without going through the communication network NW.
　通信装置２４は、表示装置１０と無線によって通信する。通信装置２４は、表示装置１０と有線によって通信してもよい。 The communication device 24 communicates with the display device 10 wirelessly. The communication device 24 may communicate with the display device 10 by wire.
　記憶装置２５は、処理装置２６が読み取り可能な記録媒体である。記憶装置２５は、１又は複数のメモリを含む。記憶装置２５は、例えば、不揮発性メモリと揮発性メモリとを含む。記憶装置２５は、プログラムＰＧ２を記憶する。 The storage device 25 is a recording medium that can be read by the processing device 26. Storage device 25 includes one or more memories. The storage device 25 includes, for example, nonvolatile memory and volatile memory. The storage device 25 stores a program PG2.
　処理装置２６は、１又は複数のＣＰＵを含む。処理装置２６は、記憶装置２５からプログラムＰＧ２を読み取る。処理装置２６は、プログラムＰＧ２を実行することによって、動作制御部２６１として機能する。動作制御部２６１は、ＤＳＰ、ＡＳＩＣ及びＦＰＧＡ等の回路によって構成されてもよい。 The processing device 26 includes one or more CPUs. The processing device 26 reads the program PG2 from the storage device 25. The processing device 26 functions as the operation control unit 261 by executing the program PG2. The operation control unit 261 may be configured by a circuit such as a DSP, ASIC, or FPGA.
　動作制御部２６１は、端末装置２０の動作を制御する。例えば、動作制御部２６１は、通信装置２４が表示装置１０から位置情報Ｃ１を受信するごとに、最新の位置情報Ｃ１を通信装置２４から取得する。動作制御部２６１は、位置情報Ｃ１を取得するごとに、最新の位置情報Ｃ１を通信装置２３からサーバ４０に送信する。 The operation control unit 261 controls the operation of the terminal device 20. For example, the operation control unit 261 acquires the latest position information C1 from the communication device 24 every time the communication device 24 receives the position information C1 from the display device 10. The operation control unit 261 transmits the latest position information C1 from the communication device 23 to the server 40 every time it acquires the position information C1.
　動作制御部２６１は、通信装置２４が表示装置１０から向き情報Ｃ２を受信するごとに、最新の向き情報Ｃ２を通信装置２４から取得する。動作制御部２６１は、向き情報Ｃ２を取得するごとに、最新の向き情報Ｃ２を通信装置２３からサーバ４０に送信する。 The operation control unit 261 acquires the latest orientation information C2 from the communication device 24 every time the communication device 24 receives orientation information C2 from the display device 10. The operation control unit 261 transmits the latest orientation information C2 from the communication device 23 to the server 40 every time the orientation information C2 is acquired.
　動作制御部２６１は、通信装置２４が表示装置１０からユーザ識別情報Ｃ３を受信すると、ユーザ識別情報Ｃ３を通信装置２４から取得する。動作制御部２６１は、ユーザ識別情報Ｃ３を通信装置２３からサーバ４０に送信する。 When the communication device 24 receives the user identification information C3 from the display device 10, the operation control unit 261 acquires the user identification information C3 from the communication device 24. The operation control unit 261 transmits the user identification information C3 from the communication device 23 to the server 40.
　動作制御部２６１は、通信装置２３がサーバ４０から表示情報Ｄ１を受信すると、通信装置２３から表示情報Ｄ１を取得する。動作制御部２６１は、表示情報Ｄ１に基づいて、画像情報Ｄ２を生成する。例えば、動作制御部２６１は、表示情報Ｄ１によって示される複数のレイヤーを相互に重ね合わせることによって得られる画像を示す情報を、仮想空間Ｆ１を示す画像情報Ｄ２として生成する。動作制御部２６１は、画像情報Ｄ２を通信装置２４から表示装置１０に送信する。 When the communication device 23 receives the display information D1 from the server 40, the operation control unit 261 acquires the display information D1 from the communication device 23. The operation control unit 261 generates image information D2 based on the display information D1. For example, the operation control unit 261 generates information indicating an image obtained by overlapping a plurality of layers indicated by the display information D1 as image information D2 indicating the virtual space F1. The operation control unit 261 transmits the image information D2 from the communication device 24 to the display device 10.
　Ａ４：広告者装置３０
　図５は、広告者装置３０の一例を示す図である。広告者装置３０は、入力装置３１と、表示装置３２と、通信装置３３と、記憶装置３４と、処理装置３５と、バス３６と、を含む。 A4: Advertiser device 30
FIG. 5 is a diagram showing an example of the advertiser device 30. The advertiser device 30 includes an input device 31 , a display device 32 , a communication device 33 , a storage device 34 , a processing device 35 , and a bus 36 .
　バス３６は、情報を通信するための配線である。バス３６は、入力装置３１と、表示装置３２と、通信装置３３と、記憶装置３４と、処理装置３５とを、相互に接続する。バス３６は、単一のバスを用いて構成されてもよいし、装置等の要素間ごとに異なるバスを用いて構成されてもよい。 The bus 36 is wiring for communicating information. The bus 36 interconnects the input device 31, the display device 32, the communication device 33, the storage device 34, and the processing device 35. The bus 36 may be configured using a single bus, or may be configured using different buses for each element such as a device.
　入力装置３１は、広告者装置３０のユーザインタフェイスである。入力装置３１は、キーボード等を含む。入力装置３１は、広告者が行う操作を受け付ける。 The input device 31 is a user interface of the advertiser device 30. Input device 31 includes a keyboard and the like. The input device 31 receives operations performed by the advertiser.
　表示装置３２は、表示パネル等のディスプレイを含む。表示装置３２は、種々の情報を表示する。 The display device 32 includes a display such as a display panel. The display device 32 displays various information.
　通信装置３３は、サーバ４０と通信ネットワークＮＷを介して通信する。通信装置３３は、サーバ４０と通信ネットワークＮＷを介さずに通信してもよい。 The communication device 33 communicates with the server 40 via the communication network NW. The communication device 33 may communicate with the server 40 without going through the communication network NW.
　記憶装置３４は、処理装置３５が読み取り可能な記録媒体である。記憶装置３４は、１又は複数のメモリを含む。記憶装置３４は、例えば、不揮発性メモリと揮発性メモリとを含む。記憶装置３４は、プログラムＰＧ３を記憶する。 The storage device 34 is a recording medium that can be read by the processing device 35. Storage device 34 includes one or more memories. The storage device 34 includes, for example, nonvolatile memory and volatile memory. The storage device 34 stores a program PG3.
　処理装置３５は、１又は複数のＣＰＵを含む。処理装置３５は、記憶装置３４からプログラムＰＧ３を読み取る。処理装置３５は、プログラムＰＧ３を実行することによって、動作制御部３５１として機能する。動作制御部３５１は、ＤＳＰ、ＡＳＩＣ及びＦＰＧＡ等の回路によって構成されてもよい。 The processing device 35 includes one or more CPUs. The processing device 35 reads the program PG3 from the storage device 34. The processing device 35 functions as the operation control section 351 by executing the program PG3. The operation control unit 351 may be configured by a circuit such as a DSP, ASIC, or FPGA.
　動作制御部３５１は、広告者装置３０の動作を制御する。例えば、動作制御部３５１は、入力装置３１が広告者から広告要求Ｒ１を受け付けると、広告要求Ｒ１を入力装置３１から取得する。動作制御部３５１は、広告要求Ｒ１を通信装置３３からサーバ４０に送信する。 The operation control unit 351 controls the operation of the advertiser device 30. For example, when the input device 31 receives an advertisement request R1 from an advertiser, the operation control unit 351 acquires the advertisement request R1 from the input device 31. The operation control unit 351 transmits the advertisement request R1 from the communication device 33 to the server 40.
　動作制御部３５１は、通信装置３３がサーバ４０から料金情報Ｊ１を受信すると、料金情報Ｊ１を通信装置３３から取得する。動作制御部３５１は、料金情報Ｊ１が示す料金を表示装置３２に表示させる。 When the communication device 33 receives the fee information J1 from the server 40, the operation control unit 351 acquires the fee information J1 from the communication device 33. The operation control unit 351 causes the display device 32 to display the fee indicated by the fee information J1.
　Ａ５：サーバ４０
　図６は、サーバ４０の一例を示す図である。サーバ４０は、料金決定装置の一例である。サーバ４０は、通信装置４１と、記憶装置４２と、処理装置４３と、バス４４と、を含む。 A5: Server 40
FIG. 6 is a diagram showing an example of the server 40. The server 40 is an example of a fee determination device. Server 40 includes a communication device 41, a storage device 42, a processing device 43, and a bus 44.
　バス４４は、情報を通信するための配線である。バス４４は、通信装置４１と、記憶装置４２と、処理装置４３とを、相互に接続する。バス４４は、単一のバスを用いて構成されてもよいし、装置等の要素間ごとに異なるバスを用いて構成されてもよい。 The bus 44 is wiring for communicating information. The bus 44 interconnects the communication device 41, the storage device 42, and the processing device 43. The bus 44 may be configured using a single bus, or may be configured using different buses for each element such as a device.
　通信装置４１は、端末装置２０と通信ネットワークＮＷを介して通信する。通信装置４１は、端末装置２０と通信ネットワークＮＷを介さずに通信してもよい。通信装置４１は、広告者装置３０と通信ネットワークＮＷを介して通信する。通信装置４１は、広告者装置３０と通信ネットワークＮＷを介さずに通信してもよい。 The communication device 41 communicates with the terminal device 20 via the communication network NW. The communication device 41 may communicate with the terminal device 20 without going through the communication network NW. The communication device 41 communicates with the advertiser device 30 via the communication network NW. The communication device 41 may communicate with the advertiser device 30 without going through the communication network NW.
　記憶装置４２は、処理装置４３が読み取り可能な記録媒体である。記憶装置４２は、１又は複数のメモリを含む。記憶装置４２は、例えば、不揮発性メモリと揮発性メモリとを含む。記憶装置４２は、ユーザ属性データ４２１と、個別空間データ４２２と、仮想空間データ４２３と、対応関係データ４２４と、料金データ４２５と、プログラムＰＧ４と、を記憶する。 The storage device 42 is a recording medium that can be read by the processing device 43. Storage device 42 includes one or more memories. The storage device 42 includes, for example, nonvolatile memory and volatile memory. The storage device 42 stores user attribute data 421, individual space data 422, virtual space data 423, correspondence data 424, charge data 425, and program PG4.
　ユーザ属性データ４２１と、個別空間データ４２２と、仮想空間データ４２３と、対応関係データ４２４と、料金データ４２５とについて、図７から図１６を参照して説明する。 The user attribute data 421, individual space data 422, virtual space data 423, correspondence data 424, and charge data 425 will be explained with reference to FIGS. 7 to 16.
　図７は、ユーザ属性データ４２１の一例を示す図である。ユーザ属性データ４２１は、仮想空間Ｆ１を訪れるユーザの属性を示すデータである。仮想空間Ｆ１を訪れるユーザは、例えば、ユーザＵ１である。仮想空間Ｆ１を訪れるユーザは、ユーザＵ１に限らず、ユーザＵ１とは異なるユーザでもよい。以下、仮想空間Ｆ１を訪れるユーザの属性を「ユーザ属性」とも称する。 FIG. 7 is a diagram showing an example of user attribute data 421. The user attribute data 421 is data indicating the attributes of the users who visit the virtual space F1. The user who visits the virtual space F1 is, for example, the user U1. The user who visits the virtual space F1 is not limited to the user U1, but may be a user different from the user U1. Hereinafter, the attributes of the users who visit the virtual space F1 will also be referred to as "user attributes."
　ユーザ属性データ４２１は、仮想空間Ｆ１を訪れるユーザのユーザ識別情報ごとに、ユーザ識別情報と、ユーザ属性と、の対応関係を示す。ユーザ属性は、例えば、対応するユーザ識別情報によって識別されるユーザが閲覧したコンテンツの種類に基づいて決定される。例えば、対応するユーザ識別情報によって識別されるユーザが閲覧したコンテンツが、高級ブランドの製品を紹介するコンテンツである場合、ユーザ属性として富裕層が決定される。対応するユーザ識別情報によって識別されるユーザが閲覧したコンテンツが、安価なブランドの商品を紹介するコンテンツである場合、ユーザ属性として一般層が決定される。ユーザ属性は、当該ユーザから申請されてもよい。ユーザ属性は、当該ユーザから申請された情報に基づいて決定されてもよい。 The user attribute data 421 indicates the correspondence between user identification information and user attributes for each user identification information of a user visiting the virtual space F1. The user attribute is determined, for example, based on the type of content viewed by the user identified by the corresponding user identification information. For example, if the content viewed by the user identified by the corresponding user identification information is content that introduces luxury brand products, wealthy class is determined as the user attribute. If the content viewed by the user identified by the corresponding user identification information is content that introduces inexpensive brand products, general demographic is determined as the user attribute. User attributes may be requested by the user. User attributes may be determined based on information requested by the user.
　図８は、図６に示される個別空間データ４２２の一例を示す図である。個別空間データ４２２は、複数の空間を個別に示すデータである。 FIG. 8 is a diagram showing an example of the individual spatial data 422 shown in FIG. 6. Individual space data 422 is data that individually indicates a plurality of spaces.
　個別空間データ４２２は、仮想オブジェクト空間データ２ｃと、第１広告空間データ２ａと、第２広告空間データ２ｂと、を含む。 The individual space data 422 includes virtual object space data 2c, first advertising space data 2a, and second advertising space data 2b.
　仮想オブジェクト空間データ２ｃは、仮想オブジェクト空間２ｃ１を示す空間データである。仮想オブジェクト空間２ｃ１は、仮想空間Ｆ１ａ及び仮想空間Ｆ１ｂの両方に共通する仮想の３次元空間である。仮想オブジェクト空間２ｃ１は、３次元の現実世界に対応する仮想の３次元空間でもある。 The virtual object space data 2c is space data indicating the virtual object space 2c1. The virtual object space 2c1 is a virtual three-dimensional space common to both the virtual space F1a and the virtual space F1b. The virtual object space 2c1 is also a virtual three-dimensional space corresponding to the three-dimensional real world.
　図９は、仮想オブジェクト空間２ｃ１の一例を示す図である。仮想オブジェクト空間２ｃ１のうち、表示装置１０に表示される表示領域は、共通レイヤーＣＬによって示される。仮想オブジェクト空間２ｃ１の表示領域は、図９に示される部分に限らず適宜変更可能である。仮想オブジェクト空間２ｃ１の表示領域は、位置情報Ｃ１と、向き情報Ｃ２と、に基づいて決定される。 FIG. 9 is a diagram showing an example of the virtual object space 2c1. A display area displayed on the display device 10 in the virtual object space 2c1 is indicated by a common layer CL. The display area of the virtual object space 2c1 is not limited to the part shown in FIG. 9, and can be changed as appropriate. The display area of the virtual object space 2c1 is determined based on the position information C1 and orientation information C2.
　図８に示される第１広告空間データ２ａは、第１広告空間２ａ１を示す空間データである。第１広告空間２ａ１は、仮想空間Ｆ１ａに含まれる仮想の３次元空間である。第１広告空間２ａ１は、３次元の現実世界に対応する仮想の３次元空間でもある。 The first advertising space data 2a shown in FIG. 8 is spatial data indicating the first advertising space 2a1. The first advertising space 2a1 is a virtual three-dimensional space included in the virtual space F1a. The first advertising space 2a1 is also a virtual three-dimensional space corresponding to the three-dimensional real world.
　図１０は、第１広告空間２ａ１の一例を示す図である。第１広告空間２ａ１のうち、表示装置１０に表示される表示領域は、付加レイヤーＡＬ１によって示される。 FIG. 10 is a diagram showing an example of the first advertising space 2a1. A display area displayed on the display device 10 in the first advertising space 2a1 is indicated by the additional layer AL1.
　付加レイヤーＡＬ１は、仮想店舗Ａ１についての広告Ｇ１を示す。すなわち、付加レイヤーＡＬ１の一部が、広告Ｇ１によって利用されている。広告Ｇ１は、図１０に示される「ジュエリー！」に限らず適宜変更可能である。 Additional layer AL1 shows advertisement G1 for virtual store A1. That is, part of the additional layer AL1 is used by the advertisement G1. The advertisement G1 is not limited to "Jewelry!" shown in FIG. 10, but can be changed as appropriate.
　第１広告空間２ａ１の表示領域は、図１０に示される部分に限らず適宜変更可能である。第１広告空間２ａ１の表示領域は、位置情報Ｃ１と、向き情報Ｃ２と、に基づいて決定される。 The display area of the first advertising space 2a1 is not limited to the part shown in FIG. 10, and can be changed as appropriate. The display area of the first advertising space two a1 is determined based on the position information C1 and orientation information C2.
　図８に示される第２広告空間データ２ｂは、第２広告空間２ｂ１を示す空間データである。第２広告空間２ｂ１は、仮想空間Ｆ１ｂに含まれる仮想の３次元空間である。第２広告空間２ｂ１は、３次元の現実世界に対応する仮想の３次元空間でもある。 The second advertising space data 2b shown in FIG. 8 is spatial data indicating the second advertising space 2b1. The second advertising space 2b1 is a virtual three-dimensional space included in the virtual space F1b. The second advertising space 2b1 is also a virtual three-dimensional space corresponding to the three-dimensional real world.
　図１１は、第２広告空間２ｂ１の一例を示す図である。第２広告空間２ｂ１のうち、表示装置１０に表示される表示領域は、付加レイヤーＡＬ２によって示される。 FIG. 11 is a diagram showing an example of the second advertising space 2b1. A display area displayed on the display device 10 in the second advertising space 2b1 is indicated by an additional layer AL2.
　付加レイヤーＡＬ２は、仮想店舗Ｂ１についての広告Ｇ２を示す。すなわち、付加レイヤーＡＬ２の一部が、広告Ｇ２によって利用されている。広告Ｇ２は、図１１に示される「Ｔシャツ　バーゲンセール！」に限らず適宜変更可能である。 Additional layer AL2 shows advertisement G2 for virtual store B1. That is, part of the additional layer AL2 is used by the advertisement G2. Advertisement G2 is not limited to "T-shirt bargain sale!" shown in FIG. 11, and can be changed as appropriate.
　第２広告空間２ｂ１の表示領域は、図１１に示される部分に限らず適宜変更可能である。第２広告空間２ｂ１の表示領域は、位置情報Ｃ１と、向き情報Ｃ２と、に基づいて決定される。 The display area of the second advertising space 2b1 is not limited to the part shown in FIG. 11, and can be changed as appropriate. The display area of the second advertising space 2b1 is determined based on the position information C1 and orientation information C2.
　図１２は、図６に示される仮想空間データ４２３の一例を示す図である。仮想空間データ４２３は、仮想空間Ｆ１ａと仮想空間Ｆ１ｂとの各々を示す。仮想空間Ｆ１ａと仮想空間Ｆ１ｂは、それぞれ、仮想空間Ｆ１の例である。 FIG. 12 is a diagram showing an example of the virtual space data 423 shown in FIG. 6. Virtual space data 423 indicates each of virtual space F1a and virtual space F1b. The virtual space F1a and the virtual space F1b are each examples of the virtual space F1.
　仮想空間Ｆ１は、共通空間と付加空間との各々を構成要素として含む。仮想空間Ｆ１は、共通空間と付加空間との組合せによって構成される。共通空間は、仮想空間Ｆ１ａと仮想空間Ｆ１ｂに共通する空間である。付加空間は、共通空間に付加される空間である。 The virtual space F1 includes each of a common space and an additional space as constituent elements. The virtual space F1 is configured by a combination of a common space and an additional space. The common space is a space common to the virtual space F1a and the virtual space F1b. Additional space is space that is added to the common space.
　仮想空間Ｆ１ａは、仮想オブジェクト空間２ｃ１と、第１広告空間２ａ１と、を含む。仮想オブジェクト空間２ｃ１は、共通空間の一例である。第１広告空間２ａ１は、付加空間の一例である。 The virtual space F1a includes a virtual object space 2c1 and a first advertising space 2a1. The virtual object space 2c1 is an example of a common space. The first advertising space 2a1 is an example of an additional space.
　仮想空間Ｆ１ｂは、仮想オブジェクト空間２ｃ１と、第２広告空間２ｂ１と、を含む。仮想オブジェクト空間２ｃ１は、共通空間の一例である。第２広告空間２ｂ１は、付加空間の他のである。 The virtual space F1b includes a virtual object space 2c1 and a second advertising space 2b1. The virtual object space 2c1 is an example of a common space. The second advertising space 2b1 is another of the additional spaces.
　図１３は、仮想空間Ｆ１ａの一例を示す図である。図１３に示される仮想空間Ｆ１ａは、仮想オブジェクト空間２ｃ１の表示領域を示す共通レイヤーＣＬ（図９）と、第１広告空間２ａ１の表示領域を示す付加レイヤーＡＬ１（図１０）と、の重ね合わせによって示される。図１３に示される仮想空間Ｆ１ａでは、仮想店舗Ａ１と仮想店舗Ｂ１と広告Ｇ１が示され、広告Ｇ２は示されない。 FIG. 13 is a diagram showing an example of the virtual space F1a. The virtual space F1a shown in FIG. 13 is a superposition of a common layer CL (FIG. 9) indicating the display area of the virtual object space 2c1 and an additional layer AL1 (FIG. 10) indicating the display area of the first advertising space 2a1. Indicated by In the virtual space F1a shown in FIG. 13, a virtual store A1, a virtual store B1, and an advertisement G1 are shown, but an advertisement G2 is not shown.
　図１４は、仮想空間Ｆ１ｂの一例を示す図である。図１４に示される仮想空間Ｆ１ｂは、仮想オブジェクト空間２ｃ１の表示領域を示す共通レイヤーＣＬ（図９）と、第２広告空間２ｂ１の表示領域を示す付加レイヤーＡＬ２（図１１）と、の重ね合わせによって示される。図１４に示される仮想空間Ｆ１ｂでは、仮想店舗Ａ１と仮想店舗Ｂ１と広告Ｇ２が示され、広告Ｇ１は示されない。 FIG. 14 is a diagram showing an example of the virtual space F1b. The virtual space F1b shown in FIG. 14 is a superposition of a common layer CL (FIG. 9) indicating the display area of the virtual object space 2c1 and an additional layer AL2 (FIG. 11) indicating the display area of the second advertising space 2b1. Indicated by In the virtual space F1b shown in FIG. 14, a virtual store A1, a virtual store B1, and an advertisement G2 are shown, but the advertisement G1 is not shown.
　図１５は、図６に示される対応関係データ４２４の一例を示す図である。対応関係データ４２４は、仮想空間Ｆ１と、仮想空間Ｆ１に対する対象ユーザの属性と、の対応関係を示すデータである。対応関係データ４２４において対象ユーザの属性を示す情報は、属性情報の一例である。対応関係データ４２４は、仮想空間Ｆ１ａに対する対象ユーザの属性が富裕層であることを示す。対応関係データ４２４は、仮想空間Ｆ１ｂに対する対象ユーザの属性が一般層であることを示す。 FIG. 15 is a diagram showing an example of the correspondence data 424 shown in FIG. 6. The correspondence data 424 is data indicating the correspondence between the virtual space F1 and the attributes of the target user for the virtual space F1. Information indicating the attributes of the target user in the correspondence data 424 is an example of attribute information. The correspondence data 424 indicates that the attribute of the target user for the virtual space F1a is a wealthy class. The correspondence data 424 indicates that the attribute of the target user for the virtual space F1b is the general class.
　図１６は、図６に示される料金データ４２５の一例を示す図である。料金データ４２５は、仮想空間Ｆ１に対する対象ユーザの属性と、当該仮想空間Ｆ１の一部を利用するための料金と、の対応関係を示すデータである。料金データ４２５は、対象ユーザとして富裕層が割り当てられている仮想空間Ｆ１ａの一部を利用するための料金として、Ｈ１円を示す。料金データ４２５は、対象ユーザとして一般層が割り当てられている仮想空間Ｆ１ｂの一部を利用するための料金として、Ｈ２円を示す。 FIG. 16 is a diagram showing an example of the fee data 425 shown in FIG. 6. The fee data 425 is data indicating the correspondence between the target user's attributes for the virtual space F1 and the fee for using a part of the virtual space F1. The fee data 425 indicates H1 yen as a fee for using a part of the virtual space F1a to which wealthy people are allocated as target users. The fee data 425 indicates H2 yen as a fee for using a part of the virtual space F1b to which the general class is allocated as the target user.
　説明を図６に戻す。処理装置４３は、料金決定装置の他の例である。処理装置４３は、１又は複数のＣＰＵを含む。処理装置４３は、記憶装置４２からプログラムＰＧ４を読み取る。処理装置４３は、プログラムＰＧ４を実行することによって、選択部４３１、表示制御部４３２、取得部４３３、決定部４３４、及び送信部４３５として機能する。選択部４３１、表示制御部４３２、取得部４３３、決定部４３４、及び送信部４３５のうち少なくとも１つは、ＤＳＰ、ＡＳＩＣ及びＦＰＧＡ等の回路によって構成されてもよい。 The explanation returns to FIG. 6. The processing device 43 is another example of a fee determining device. The processing device 43 includes one or more CPUs. The processing device 43 reads the program PG4 from the storage device 42. The processing device 43 functions as a selection section 431, a display control section 432, an acquisition section 433, a determination section 434, and a transmission section 435 by executing the program PG4. At least one of the selection unit 431, the display control unit 432, the acquisition unit 433, the determination unit 434, and the transmission unit 435 may be configured by a circuit such as a DSP, ASIC, or FPGA.
　選択部４３１は、ユーザ識別情報Ｃ３に基づいて、表示装置１０に表示させる仮想空間Ｆ１として、仮想空間Ｆ１ａと仮想空間Ｆ１ｂとのいずれかを選択する。選択部４３１は、例えば、以下のように動作する。 The selection unit 431 selects either the virtual space F1a or the virtual space F1b as the virtual space F1 to be displayed on the display device 10, based on the user identification information C3. The selection unit 431 operates as follows, for example.
　選択部４３１は、通信装置４１がユーザ識別情報Ｃ３を受信すると、通信装置４１からユーザ識別情報Ｃ３を取得する。 When the communication device 41 receives the user identification information C3, the selection unit 431 acquires the user identification information C3 from the communication device 41.
　選択部４３１は、ユーザ識別情報Ｃ３を取得することに基づいて、ユーザ属性データ４２１を参照して、ユーザ識別情報Ｃ３に対応するユーザ属性を特定する。 Based on acquiring the user identification information C3, the selection unit 431 refers to the user attribute data 421 and identifies the user attribute corresponding to the user identification information C3.
　選択部４３１は、ユーザ属性を特定することに基づいて、対応関係データ４２４を参照して、当該ユーザ属性を示す対象ユーザの属性を特定する。例えば、ユーザ属性が富裕層である場合、選択部４３１は、対象ユーザの属性として富裕層を特定する。ユーザ属性が一般層である場合、選択部４３１は、対象ユーザの属性として一般層を特定する。 Based on identifying the user attribute, the selection unit 431 refers to the correspondence data 424 to identify the attribute of the target user that indicates the user attribute. For example, if the user attribute is the wealthy class, the selection unit 431 specifies the wealthy class as the attribute of the target user. When the user attribute is the general class, the selection unit 431 specifies the general class as the attribute of the target user.
　選択部４３１は、対象ユーザの属性を特定することに基づいて、対応関係データ４２４を参照して、表示装置１０に表示させる仮想空間Ｆ１として、当該対象ユーザの属性に対応する仮想空間Ｆ１を選択する。例えば、対象ユーザの属性が富裕層である場合、選択部４３１は、表示装置１０に表示させる仮想空間Ｆ１として、仮想空間Ｆ１ａを選択する。対象ユーザの属性が一般層である場合、選択部４３１は、表示装置１０に表示させる仮想空間Ｆ１として、仮想空間Ｆ１ｂを選択する。 Based on identifying the attributes of the target user, the selection unit 431 refers to the correspondence data 424 and selects the virtual space F1 corresponding to the attributes of the target user as the virtual space F1 to be displayed on the display device 10. do. For example, when the attribute of the target user is a wealthy class, the selection unit 431 selects the virtual space F1a as the virtual space F1 to be displayed on the display device 10. When the attribute of the target user is the general class, the selection unit 431 selects the virtual space F1b as the virtual space F1 to be displayed on the display device 10.
　表示制御部４３２は、選択部４３１によって選択された仮想空間Ｆ１を表示装置１０にさせる。例えば、表示制御部４３２は、以下のように動作する。 The display control unit 432 causes the display device 10 to display the virtual space F1 selected by the selection unit 431. For example, the display control unit 432 operates as follows.
　表示制御部４３２は、選択部４３１が仮想空間Ｆ１を選択することに基づいて、仮想空間データ４２３を参照して、当該仮想空間Ｆ１を構成する空間を特定する。例えば、仮想空間Ｆ１ａが選択された場合、表示制御部４３２は、仮想オブジェクト空間２ｃ１と第１広告空間２ａ１とを特定する。仮想空間Ｆ１ｂが選択された場合、表示制御部４３２は、仮想オブジェクト空間２ｃ１と第２広告空間２ｂ１とを特定する。 Based on the selection unit 431 selecting the virtual space F1, the display control unit 432 refers to the virtual space data 423 and identifies the spaces that constitute the virtual space F1. For example, when the virtual space F1a is selected, the display control unit 432 specifies the virtual object space 2c1 and the first advertising space 2a1. When the virtual space F1b is selected, the display control unit 432 specifies the virtual object space 2c1 and the second advertising space 2b1.
　表示制御部４３２は、仮想空間Ｆ１を構成する空間を特定することに基づいて、個別空間データ４２２から、当該特定された空間を示す空間データを読み取る。例えば、表示制御部４３２は、仮想オブジェクト空間２ｃ１と第１広告空間２ａ１を特定した場合、仮想オブジェクト空間データ２ｃと、第１広告空間データ２ａと、を読み取る。表示制御部４３２は、仮想オブジェクト空間２ｃ１と第２広告空間２ｂ１を特定した場合、仮想オブジェクト空間データ２ｃと、第２広告空間データ２ｂと、を読み取る。 Based on identifying the spaces that constitute the virtual space F1, the display control unit 432 reads spatial data indicating the identified spaces from the individual spatial data 422. For example, when the display control unit 432 specifies the virtual object space 2c1 and the first advertising space 2a1, it reads the virtual object space data 2c and the first advertising space data 2a. When the display control unit 432 specifies the virtual object space 2c1 and the second advertising space 2b1, it reads the virtual object space data 2c and the second advertising space data 2b.
　表示制御部４３２は、個別空間データ４２２から読み取った空間データに基づいて、表示情報Ｄ１を生成する。表示情報Ｄ１は、共通レイヤーＣＬと付加レイヤーＡＬとを含むレイヤーセットＬＳを示す。 The display control unit 432 generates display information D1 based on the spatial data read from the individual spatial data 422. Display information D1 indicates a layer set LS including a common layer CL and an additional layer AL.
　表示制御部４３２は、仮想オブジェクト空間データ２ｃと、第１広告空間データ２ａと、を読み取った場合、仮想オブジェクト空間データ２ｃに基づいて共通レイヤーＣＬを生成し、第１広告空間データ２ａに基づいて付加レイヤーＡＬ１を生成する。 When the display control unit 432 reads the virtual object space data 2c and the first advertising space data 2a, the display control unit 432 generates a common layer CL based on the virtual object space data 2c, and generates a common layer CL based on the first advertising space data 2a. Generate additional layer AL1.
　表示制御部４３２は、仮想オブジェクト空間データ２ｃと、第２広告空間データ２ｂと、を読み取った場合、仮想オブジェクト空間データ２ｃに基づいて共通レイヤーＣＬを生成し、第２広告空間データ２ｂに基づいて付加レイヤーＡＬ２を生成する。 When the display control unit 432 reads the virtual object space data 2c and the second advertising space data 2b, the display control unit 432 generates a common layer CL based on the virtual object space data 2c, and generates a common layer CL based on the second advertising space data 2b. Generate additional layer AL2.
　ここで、共通レイヤーＣＬを生成する例について説明する。表示制御部４３２は、まず、仮想オブジェクト空間データ２ｃによって示される仮想オブジェクト空間２ｃ１を生成する。続いて、表示制御部４３２は、仮想オブジェクト空間２ｃ１の表示領域を決定する。表示制御部４３２は、仮想オブジェクト空間２ｃ１に位置する仮想カメラＥ１を用いることによって、仮想オブジェクト空間２ｃ１の表示領域を特定する。 Here, an example of generating the common layer CL will be explained. The display control unit 432 first generates a virtual object space 2c1 indicated by the virtual object space data 2c. Subsequently, the display control unit 432 determines the display area of the virtual object space 2c1. The display control unit 432 specifies the display area of the virtual object space 2c1 by using the virtual camera E1 located in the virtual object space 2c1.
　図１７は、仮想オブジェクト空間２ｃ１に位置する仮想カメラＥ１の一例を示す図である。表示制御部４３２は、仮想オブジェクト空間２ｃ１における仮想カメラＥ１の位置及び向きを、位置情報Ｃ１と向き情報Ｃ２とに基づいて決定する。位置情報Ｃ１は、現実世界における表示装置１０の位置を示す。向き情報Ｃ２は、現実世界における表示装置１０の向きを示す。 FIG. 17 is a diagram showing an example of the virtual camera E1 located in the virtual object space 2c1. The display control unit 432 determines the position and orientation of the virtual camera E1 in the virtual object space 2c1 based on the position information C1 and orientation information C2. The position information C1 indicates the position of the display device 10 in the real world. Orientation information C2 indicates the orientation of display device 10 in the real world.
　表示制御部４３２は、仮想オブジェクト空間２ｃ１における仮想カメラＥ１の位置を、位置情報Ｃ１に基づいて決定する。例えば、表示制御部４３２は、通信装置４１が位置情報Ｃ１を受信するごとに、最新の位置情報Ｃ１を通信装置４１から取得する。表示制御部４３２は、位置情報Ｃ１を取得するごとに、最新の位置情報Ｃ１に基づいて、仮想オブジェクト空間２ｃ１における仮想カメラＥ１の最新の位置を決定する。 The display control unit 432 determines the position of the virtual camera E1 in the virtual object space 2c1 based on the position information C1. For example, the display control unit 432 acquires the latest position information C1 from the communication device 41 every time the communication device 41 receives the position information C1. Each time the display control unit 432 acquires the position information C1, it determines the latest position of the virtual camera E1 in the virtual object space 2c1 based on the latest position information C1.
　表示制御部４３２は、仮想オブジェクト空間２ｃ１における仮想カメラＥ１の向きを、向き情報Ｃ２に基づいて決定する。例えば、表示制御部４３２は、通信装置４１が向き情報Ｃ２を受信するごとに、最新の向き情報Ｃ２を通信装置４１から取得する。表示制御部４３２は、向き情報Ｃ２を取得するごとに、最新の向き情報Ｃ２に基づいて、仮想オブジェクト空間２ｃ１における仮想カメラＥ１の最新の向きを決定する。 The display control unit 432 determines the orientation of the virtual camera E1 in the virtual object space 2c1 based on the orientation information C2. For example, the display control unit 432 acquires the latest orientation information C2 from the communication device 41 every time the communication device 41 receives the orientation information C2. Each time the display control unit 432 acquires the orientation information C2, the display control unit 432 determines the latest orientation of the virtual camera E1 in the virtual object space 2c1 based on the latest orientation information C2.
　次に、仮想オブジェクト空間２ｃ１における仮想カメラＥ１の位置及び向きを決定する例を説明する。位置情報Ｃ１は、現実世界の座標系によって定められる表示装置１０の座標を、現実世界における表示装置１０の位置として示す。現実世界の座標系は、３次元の座標系である。 Next, an example of determining the position and orientation of the virtual camera E1 in the virtual object space 2c1 will be described. The position information C1 indicates the coordinates of the display device 10 determined by the coordinate system of the real world as the position of the display device 10 in the real world. The coordinate system of the real world is a three-dimensional coordinate system.
　仮想オブジェクト空間２ｃ１は、３次元の現実世界に対応する仮想の３次元空間である。仮想オブジェクト空間２ｃ１には、仮想空間Ｆ１の座標系が定められている。仮想空間Ｆ１の座標系は、３次元の座標系である。 The virtual object space 2c1 is a virtual three-dimensional space corresponding to the three-dimensional real world. A coordinate system of the virtual space F1 is defined in the virtual object space 2c1. The coordinate system of the virtual space F1 is a three-dimensional coordinate system.
　仮想空間Ｆ１の座標系によって定められる座標は、現実世界の座標系によって定められる座標と１対１の対応関係を有する。例えば、現実世界の座標系によって定められる座標は、平行移動行列と回転行列とを用いることによって、仮想空間Ｆ１の座標系によって定められる座標に変換可能である。なお、仮想空間Ｆ１の座標系は、現実世界の座標系と一致してもよい。 The coordinates defined by the coordinate system of the virtual space F1 have a one-to-one correspondence with the coordinates defined by the coordinate system of the real world. For example, coordinates defined by the coordinate system of the real world can be converted into coordinates defined by the coordinate system of the virtual space F1 by using a translation matrix and a rotation matrix. Note that the coordinate system of the virtual space F1 may match the coordinate system of the real world.
　表示制御部４３２は、位置情報Ｃ１を取得するごとに、平行移動行列と回転行列とを用いることによって、最新の位置情報Ｃ１によって示される座標を、仮想空間Ｆ１の座標系によって示される座標に変換する。表示制御部４３２は、仮想空間Ｆ１の座標系によって示される座標を、仮想オブジェクト空間２ｃ１における仮想カメラＥ１の最新の位置として決定する。表示制御部４３２は、仮想オブジェクト空間２ｃ１における仮想カメラＥ１の最新の位置に、仮想カメラＥ１を配置する。表示制御部４３２は、仮想カメラＥ１の向きを、最新の向き情報Ｃ２によって示される向きに合わせる。 Each time the display control unit 432 acquires the position information C1, the display control unit 432 converts the coordinates indicated by the latest position information C1 into coordinates indicated by the coordinate system of the virtual space F1 by using a translation matrix and a rotation matrix. do. The display control unit 432 determines the coordinates indicated by the coordinate system of the virtual space F1 as the latest position of the virtual camera E1 in the virtual object space 2c1. The display control unit 432 arranges the virtual camera E1 at the latest position of the virtual camera E1 in the virtual object space 2c1. The display control unit 432 adjusts the orientation of the virtual camera E1 to the orientation indicated by the latest orientation information C2.
　表示制御部４３２は、仮想オブジェクト空間２ｃ１において、仮想カメラＥ１の撮像範囲Ｅ２に含まれる領域を、仮想オブジェクト空間２ｃ１の表示領域として決定する。図１７に示される例では、仮想店舗Ａ１の一部と仮想店舗Ｂ１の一部が、仮想オブジェクト空間２ｃ１の表示領域に含まれる。 The display control unit 432 determines the area included in the imaging range E2 of the virtual camera E1 in the virtual object space 2c1 as the display area of the virtual object space 2c1. In the example shown in FIG. 17, part of the virtual store A1 and part of the virtual store B1 are included in the display area of the virtual object space 2c1.
　表示制御部４３２は、仮想オブジェクト空間２ｃ１の表示領域を示す画像情報を、共通レイヤーＣＬとして生成する。 The display control unit 432 generates image information indicating the display area of the virtual object space 2c1 as a common layer CL.
　次に、付加レイヤーＡＬ１を生成する例について説明する。第１広告空間２ａ１は、３次元の現実世界に対応する仮想の３次元空間である。第１広告空間２ａ１には、仮想オブジェクト空間２ｃ１と同様に、仮想空間Ｆ１の座標系が定められている。表示制御部４３２は、仮想オブジェクト空間２ｃ１の表示領域を決定する手法と同様の手法によって、第１広告空間２ａ１の表示領域を決定する。表示制御部４３２は、第１広告空間２ａ１の表示領域を示す画像情報を、付加レイヤーＡＬ１として生成する。 Next, an example of generating the additional layer AL1 will be described. The first advertising space 2a1 is a virtual three-dimensional space corresponding to the three-dimensional real world. In the first advertising space 2a1, the coordinate system of the virtual space F1 is determined similarly to the virtual object space 2c1. The display control unit 432 determines the display area of the first advertising space 2a1 using a method similar to the method of determining the display area of the virtual object space 2c1. The display control unit 432 generates image information indicating the display area of the first advertising space 2a1 as an additional layer AL1.
　次に、付加レイヤーＡＬ２を生成しる例について説明する。第２広告空間２ｂ１は、３次元の現実世界に対応する仮想の３次元空間である。第２広告空間２ｂ１には、仮想オブジェクト空間２ｃ１と同様に、仮想空間Ｆ１の座標系が定められている。表示制御部４３２は、仮想オブジェクト空間２ｃ１の表示領域を決定する手法と同様の手法によって、第２広告空間２ｂ１の表示領域を決定する。表示制御部４３２は、第２広告空間２ｂ１の表示領域を示す画像情報を、付加レイヤーＡＬ２として生成する。 Next, an example of generating the additional layer AL2 will be described. The second advertising space 2b1 is a virtual three-dimensional space corresponding to the three-dimensional real world. In the second advertising space 2b1, the coordinate system of the virtual space F1 is determined similarly to the virtual object space 2c1. The display control unit 432 determines the display area of the second advertising space 2b1 using a method similar to the method of determining the display area of the virtual object space 2c1. The display control unit 432 generates image information indicating the display area of the second advertising space 2b1 as an additional layer AL2.
　表示制御部４３２は、共通レイヤーＣＬと付加レイヤーＡＬ１とを生成すると、共通レイヤーＣＬと付加レイヤーＡＬ１とを含むレイヤーセットＬＳを、表示情報Ｄ１として生成する。 After generating the common layer CL and additional layer AL1, the display control unit 432 generates a layer set LS including the common layer CL and additional layer AL1 as display information D1.
　表示制御部４３２は、共通レイヤーＣＬと付加レイヤーＡＬ２とを生成すると、共通レイヤーＣＬと付加レイヤーＡＬ２とを含むレイヤーセットＬＳを、表示情報Ｄ１として生成する。 After generating the common layer CL and additional layer AL2, the display control unit 432 generates a layer set LS including the common layer CL and additional layer AL2 as display information D1.
　表示制御部４３２は、表示情報Ｄ１を通信装置４１から端末装置２０に送信する。 The display control unit 432 transmits the display information D1 from the communication device 41 to the terminal device 20.
　端末装置２０の動作制御部２６１は、表示情報Ｄ１を取得すると、表示情報Ｄ１に示される複数のレイヤーを重ね合わせることによって得られる画像を示す情報を、画像情報Ｄ２として生成する。端末装置２０の動作制御部２６１は、画像情報Ｄ２を表示装置１０に提供することによって、画像情報Ｄ２が示す表示画像Ｄ３を表示装置１０に表示させる。
　このため、表示制御部４３２は、表示情報Ｄ１を通信装置４１から端末装置２０に送信することによって、仮想空間Ｆ１の対象ユーザの属性を有するユーザＵ１によって使用される表示装置１０に仮想空間Ｆ１を表示させる。 Upon acquiring the display information D1, the operation control unit 261 of the terminal device 20 generates, as image information D2, information indicating an image obtained by superimposing a plurality of layers shown in the display information D1. The operation control unit 261 of the terminal device 20 causes the display device 10 to display the display image D3 indicated by the image information D2 by providing the image information D2 to the display device 10.
Therefore, the display control unit 432 transmits the display information D1 from the communication device 41 to the terminal device 20, thereby displaying the virtual space F1 on the display device 10 used by the user U1 who has the attributes of the target user of the virtual space F1. Display.
　例えば、仮想店舗Ａ１と仮想店舗Ｂ１が、仮想空間Ｆ１のうち、現実世界のショッピングモールに対応する領域に位置している状況を想定する。また、ユーザＵ１は、ユーザ属性データ（図７参照）に示されるように、ユーザ属性として「富裕層」を有する。 For example, assume a situation where virtual store A1 and virtual store B1 are located in an area of virtual space F1 that corresponds to a shopping mall in the real world. Further, the user U1 has "wealthy class" as a user attribute, as shown in the user attribute data (see FIG. 7).
　この状況において、表示装置１０と端末装置２０とを携帯したユーザＵ１が、現実世界のショッピングモールに到着すると、図１３に示される仮想空間Ｆ１ａが表示装置１０に表示される。 In this situation, when the user U1 carrying the display device 10 and the terminal device 20 arrives at a shopping mall in the real world, the virtual space F1a shown in FIG. 13 is displayed on the display device 10.
　ユーザＵ１がユーザ属性として「一般層」を有する場合、表示装置１０と端末装置２０とを携帯したユーザＵ１が、現実世界のショッピングモールに到着すると、図１４に示される仮想空間Ｆ１ｂが表示装置１０に表示される。 When the user U1 has "general class" as a user attribute, when the user U1 carrying the display device 10 and the terminal device 20 arrives at a shopping mall in the real world, the virtual space F1b shown in FIG. will be displayed.
　なお、仮想店舗Ａ１と仮想店舗Ｂ１が仮想空間Ｆ１において位置する領域は、仮想空間Ｆ１のうち、現実世界のショッピングモールに対応する領域に限らない。例えば、仮想店舗Ａ１と仮想店舗Ｂ１が仮想空間Ｆ１において位置する領域は、仮想空間Ｆ１のうち、現実世界の繁華街における商用ビルの周囲の領域でもよい。 Note that the area where the virtual store A1 and the virtual store B1 are located in the virtual space F1 is not limited to the area of the virtual space F1 that corresponds to the shopping mall in the real world. For example, the area where the virtual store A1 and the virtual store B1 are located in the virtual space F1 may be an area of the virtual space F1 around a commercial building in a downtown area in the real world.
　図６に示される取得部４３３は、仮想空間Ｆ１に対する対象ユーザの属性を示す属性情報を取得する。取得部４３３は、通信装置４１が広告要求Ｒ１を受信すると、通信装置４１から広告要求Ｒ１を取得する。取得部４３３は、広告要求Ｒ１を取得することに基づいて、対応関係データ４２４を参照して、対象ユーザの属性を示す属性情報を取得する。 The acquisition unit 433 shown in FIG. 6 acquires attribute information indicating the attributes of the target user for the virtual space F1. The acquisition unit 433 acquires the advertisement request R1 from the communication device 41 when the communication device 41 receives the advertisement request R1. The acquisition unit 433 refers to the correspondence data 424 and acquires attribute information indicating attributes of the target user based on acquiring the advertisement request R1.
　例えば、広告要求Ｒ１が、仮想空間Ｆ１ａに広告を表示することを要求する場合、取得部４３３は、対応関係データ４２４を参照して、仮想空間Ｆ１ａに対応する富裕層を対象ユーザの属性として示す情報を、属性情報として、記憶装置４２から取得する。 For example, when the advertisement request R1 requests to display an advertisement in the virtual space F1a, the acquisition unit 433 refers to the correspondence data 424 and indicates the wealthy class corresponding to the virtual space F1a as the attribute of the target user. The information is acquired from the storage device 42 as attribute information.
　広告要求Ｒ１が、仮想空間Ｆ１ｂに広告を表示することを要求する場合、取得部４３３は、対応関係データ４２４を参照して、仮想空間Ｆ１ｂに対応する一般層を対象ユーザの属性として示す情報を、属性情報として、記憶装置４２から取得する。 When the advertisement request R1 requests to display an advertisement in the virtual space F1b, the acquisition unit 433 refers to the correspondence data 424 and obtains information indicating the general layer corresponding to the virtual space F1b as an attribute of the target user. , acquired from the storage device 42 as attribute information.
　広告要求Ｒ１が、仮想空間Ｆ１ａと仮想空間Ｆ１ｂの両方に広告を表示することを要求する場合、取得部４３３は、対応関係データ４２４を参照して、富裕層と一般層の両方を対象ユーザの属性として示す情報を、属性情報として、記憶装置４２から取得する。 When the advertisement request R1 requests that an advertisement be displayed in both the virtual space F1a and the virtual space F1b, the acquisition unit 433 refers to the correspondence data 424 and selects both the wealthy and the general population as target users. Information indicated as an attribute is acquired from the storage device 42 as attribute information.
　広告要求Ｒ１が、仮想空間Ｆ１を指定していない場合、取得部４３３は、富裕層と一般層の両方を対象ユーザの属性として示す情報を、属性情報として、記憶装置４２から取得する。 If the advertisement request R1 does not specify the virtual space F1, the acquisition unit 433 acquires from the storage device 42, as attribute information, information indicating both the wealthy and the general population as attributes of the target user.
　決定部４３４は、属性情報に示される対象ユーザの属性に基づいて、仮想空間Ｆ１の一部を利用するための料金を決定する。 The determining unit 434 determines the fee for using a part of the virtual space F1 based on the attributes of the target user indicated in the attribute information.
　例えば、決定部４３４は、属性情報が富裕層を対象ユーザの属性として示すことに基づいて、料金データ４２５を参照して、仮想空間Ｆ１ａの一部を利用するための料金としてＨ１円を決定する。 For example, the determining unit 434 refers to the fee data 425 and determines H1 yen as the fee for using a part of the virtual space F1a based on the fact that the attribute information indicates that the target user is wealthy. .
　決定部４３４は、属性情報が一般層を対象ユーザの属性として示すことに基づいて、料金データ４２５を参照して、仮想空間Ｆ１ｂの一部を利用するための料金としてＨ２円を決定する。 The determining unit 434 refers to the fee data 425 and determines H2 yen as the fee for using a part of the virtual space F1b, based on the fact that the attribute information indicates general class as the attribute of the target user.
　決定部４３４は、属性情報が富裕層と一般層の両方を対象ユーザの属性として示すことに基づいて、料金データ４２５を参照して、仮想空間Ｆ１ａの一部を利用するための料金としてＨ１円を決定し、仮想空間Ｆ１ｂの一部を利用するための料金としてＨ２円を決定する。 Based on the fact that the attribute information indicates that the target user is both wealthy and general, the determining unit 434 refers to the fee data 425 and determines H1 yen as the fee for using a part of the virtual space F1a. is determined, and H2 yen is determined as the fee for using a part of the virtual space F1b.
　送信部４３５は、決定部４３４によって決定された料金を示す料金情報Ｊ１を生成する。送信部４３５は、料金情報Ｊ１を通信装置４１から広告者装置３０に送信する。 The transmitting unit 435 generates fee information J1 indicating the fee determined by the determining unit 434. The transmitter 435 transmits the fee information J1 from the communication device 41 to the advertiser device 30.
　広告者装置３０の動作制御部３５１は、料金情報Ｊ１を取得すると、料金情報Ｊ１によって示される料金を表示装置３２に表示させる。このため、送信部４３５は、料金情報Ｊ１を通信装置４１から広告者装置３０に送信することによって、仮想空間Ｆ１の一部を利用するための料金を広告者装置３０に表示させることになる。 Upon acquiring the fee information J1, the operation control unit 351 of the advertiser device 30 causes the display device 32 to display the fee indicated by the fee information J1. Therefore, the transmitter 435 causes the advertiser device 30 to display the fee for using a part of the virtual space F1 by transmitting the fee information J1 from the communication device 41 to the advertiser device 30.
　なお、送信部４３５は、料金情報Ｊ１を広告者装置３０に送信せずに、仮想空間Ｆ１を運営する事業者によって使用される端末装置に、料金情報Ｊ１と広告要求Ｒ１との両方を送信してもよい。この場合、仮想空間Ｆ１を運営する事業者は、仮想空間Ｆ１に興味を有する可能性がある広告者に対して、仮想空間Ｆ１の詳細な情報を提供する機会を得られる。 Note that the transmitting unit 435 does not transmit the rate information J1 to the advertiser device 30, but transmits both the rate information J1 and the advertisement request R1 to the terminal device used by the business operator that operates the virtual space F1. It's okay. In this case, the business operator operating the virtual space F1 has an opportunity to provide detailed information about the virtual space F1 to advertisers who may be interested in the virtual space F1.
　Ａ６：動作の説明
　図１８は、サーバ４０が仮想空間Ｆ１の一部を利用するための料金を決定する動作を説明するための図である。なお、図１８に示される動作は、広告者装置３０から送信された広告要求Ｒ１をサーバ４０の通信装置４１が受信することに応じて開始される。 A6: Description of Operation FIG. 18 is a diagram for explaining the operation in which the server 40 determines the fee for using a part of the virtual space F1. Note that the operation shown in FIG. 18 is started in response to the communication device 41 of the server 40 receiving the advertisement request R1 transmitted from the advertiser device 30.
　ステップＳ１０１において取得部４３３は、通信装置４１から広告要求Ｒ１を取得する。 In step S101, the acquisition unit 433 acquires the advertisement request R1 from the communication device 41.
　続いて、ステップＳ１０２において取得部４３３は、対応関係データ４２４を参照して、対象ユーザの属性を示す属性情報を取得する。 Subsequently, in step S102, the acquisition unit 433 refers to the correspondence data 424 and acquires attribute information indicating the attributes of the target user.
　例えば、広告要求Ｒ１が、仮想空間Ｆ１ａに広告を表示することを要求する場合、取得部４３３は、仮想空間Ｆ１ａに対応する富裕層を対象ユーザの属性として示す情報を、属性情報として、記憶装置４２から取得する。 For example, when the advertisement request R1 requests to display an advertisement in the virtual space F1a, the acquisition unit 433 stores information indicating the wealthy class corresponding to the virtual space F1a as the attribute of the target user in the storage device as attribute information. Obtained from 42.
　続いて、ステップＳ１０３において決定部４３４は、属性情報に示される対象ユーザの属性に基づいて、仮想空間Ｆ１の一部を利用するための料金を決定する。 Subsequently, in step S103, the determining unit 434 determines the fee for using a part of the virtual space F1 based on the attributes of the target user indicated in the attribute information.
　例えば、属性情報が、富裕層を対象ユーザの属性として示す場合、決定部４３４は、料金データ４２５を参照して、仮想空間Ｆ１ａの一部を利用するための料金としてＨ１円を決定する。仮想空間Ｆ１ａにおいて、広告は、付加レイヤーＡＬ１に表示される。このため、決定部４３４は、広告を表示するために付加レイヤーＡＬ１の一部を利用するための料金として、Ｈ１円を決定してもよい。属性情報が、一般層を対象ユーザの属性として示す場合、決定部４３４は、料金データ４２５を参照して、仮想空間Ｆ１ｂの一部を利用するための料金としてＨ２円を決定する。仮想空間Ｆ１ｂにおいて、広告は、付加レイヤーＡＬ２に表示される。このため、決定部４３４は、広告を表示するために付加レイヤーＡＬ２の一部を利用するための料金として、Ｈ２円を決定してもよい。 For example, when the attribute information indicates that the target user is wealthy, the determining unit 434 refers to the fee data 425 and determines H1 yen as the fee for using a part of the virtual space F1a. In the virtual space F1a, advertisements are displayed on the additional layer AL1. Therefore, the determining unit 434 may determine H1 yen as the fee for using a part of the additional layer AL1 to display an advertisement. When the attribute information indicates general class as the attribute of the target user, the determining unit 434 refers to the fee data 425 and determines H2 yen as the fee for using a part of the virtual space F1b. In the virtual space F1b, advertisements are displayed on the additional layer AL2. Therefore, the determining unit 434 may determine H2 yen as the fee for using a part of the additional layer AL2 to display an advertisement.
　続いて、ステップＳ１０４において送信部４３５は、決定部４３４によって決定された料金を示す料金情報Ｊ１を生成する。なお、料金情報Ｊ１は、送信部４３５ではなく、決定部４３４によって生成されてもよい。 Subsequently, in step S104, the transmitting unit 435 generates fee information J1 indicating the fee determined by the determining unit 434. Note that the fee information J1 may be generated by the determining unit 434 instead of the transmitting unit 435.
　続いて、ステップＳ１０５において送信部４３５は、料金情報Ｊ１を通信装置４１から広告者装置３０に送信する。広告者装置３０の動作制御部３５１は、料金情報Ｊ１を取得すると、料金情報Ｊ１によって示される料金を表示装置３２に表示させる。 Subsequently, in step S105, the transmitter 435 transmits the fee information J1 from the communication device 41 to the advertiser device 30. Upon acquiring the fee information J1, the operation control unit 351 of the advertiser device 30 causes the display device 32 to display the fee indicated by the fee information J1.
　なお、サーバ４０の通信装置４１が広告要求Ｒ１を受信しなくても、定期的に、ステップＳ１０２～ステップＳ１０５が実行されてもよい。また、料金情報Ｊ１の送信先は、広告者装置３０に限らない。料金情報Ｊ１の送信先は、例えば、仮想空間Ｆ１を運営する事業者によって使用される端末装置でもよい。 Incidentally, even if the communication device 41 of the server 40 does not receive the advertisement request R1, steps S102 to S105 may be executed periodically. Further, the destination of the fee information J1 is not limited to the advertiser device 30. The destination of the fee information J1 may be, for example, a terminal device used by a business operator that operates the virtual space F1.
　Ａ７：第１実施形態のまとめ
　取得部４３３は、仮想空間Ｆ１に対する対象ユーザの属性を示す属性情報を取得する。決定部４３４は、属性情報に示される対象ユーザの属性に基づいて、仮想空間Ｆ１の一部を利用するための料金を決定する。このため、仮想空間Ｆ１の一部を利用するための料金に仮想空間Ｆ１に対する対象ユーザの相違を反映できる。 A7: Summary of the first embodiment The acquisition unit 433 acquires attribute information indicating the attributes of the target user for the virtual space F1. The determining unit 434 determines the fee for using a part of the virtual space F1 based on the attributes of the target user indicated in the attribute information. Therefore, the difference in target users for the virtual space F1 can be reflected in the fee for using a part of the virtual space F1.
　仮想空間Ｆは、複数のレイヤーの重ね合わせによって示される。複数のレイヤーのうち１つのレイヤーは、対象ユーザの属性に応じて変更される付加レイヤーＡＬである。このため、対象ユーザの属性に応じて付加レイヤーＡＬを変更することによって、対象ユーザの属性に応じた仮想空間Ｆ１を生成できる。 The virtual space F is shown by overlapping multiple layers. One layer among the plurality of layers is an additional layer AL that is changed according to the attributes of the target user. Therefore, by changing the additional layer AL according to the attributes of the target user, it is possible to generate the virtual space F1 according to the attributes of the target user.
　また、付加レイヤーＡＬとは異なる共通レイヤーＣＬを、対象ユーザの属性に関わらず、複数のレイヤーに含めることができる。このため、対象ユーザの属性ごとに全く異なる複数のレイヤーを用いる構成に比べて、必要なレイヤーの数を少なくできる。 Furthermore, a common layer CL that is different from the additional layer AL can be included in multiple layers regardless of the attributes of the target user. Therefore, the number of required layers can be reduced compared to a configuration that uses a plurality of completely different layers for each target user's attributes.
　決定部４３４は、仮想空間Ｆ１の一部を利用するための料金として、付加レイヤーＡＬの一部を利用するための料金を決定する。このため、複数のレイヤーのうち、料金の支払いに伴って利用可能なレイヤーを、付加レイヤーに限定できる。よって、料金の支払いに伴って利用可能なレイヤーが付加レイヤーに限定されていない構成に比べて、料金の支払いに伴って利用可能なレイヤーの管理が容易である。 The determining unit 434 determines a fee for using a portion of the additional layer AL as a fee for using a portion of the virtual space F1. Therefore, among the multiple layers, the layers that can be used upon payment of fees can be limited to the additional layers. Therefore, compared to a configuration in which the layers that can be used upon payment of a fee are not limited to additional layers, it is easier to manage the layers that can be used upon payment of a fee.
　送信部４３５は、決定部４３４によって決定された料金を示す料金情報Ｊ１を、仮想空間Ｆ１の一部を利用する広告者等の利用者によって使用される情報処理装置（例えば、広告者装置）に送信する。このため、決定部４３４によって決定された料金を、仮想空間Ｆ１の一部を利用する広告者等の利用者に知らせることができる。 The transmitting unit 435 transmits the fee information J1 indicating the fee determined by the determining unit 434 to an information processing device (for example, an advertiser device) used by a user such as an advertiser who uses a part of the virtual space F1. Send. Therefore, the fee determined by the determination unit 434 can be notified to users such as advertisers who use part of the virtual space F1.
　Ｂ：変形例
　上述の実施形態における変形の態様を以下に示す。以下の変形の態様から任意に選択される２以上の態様を、相互に矛盾しない範囲において適宜に併合してもよい。 B: Modifications Modifications of the above embodiment are shown below. Two or more embodiments arbitrarily selected from the following modified embodiments may be combined as appropriate within a mutually consistent range.
　Ｂ１：第１変形例
　第１実施形態においては、広告Ｇ１及び広告Ｇ２の各々は、仮想空間Ｆ１に存在する仮想店舗についての広告である。しかしながら、広告Ｇ１及び広告Ｇ２の各々は、仮想空間Ｆ１に存在する仮想店舗についての広告に限らない。例えば、広告Ｇ１及び広告Ｇ２の少なくとも一方は、仮想空間Ｆ１に存在する仮想商品についての広告、仮想空間Ｆ１に存在する仮想アイテムについての広告、又は、仮想空間Ｆ１において実行されるサービスについての広告でもよい。 B1: First Modified Example In the first embodiment, each of the advertisements G1 and G2 is an advertisement for a virtual store existing in the virtual space F1. However, each of the advertisements G1 and G2 is not limited to advertisements about the virtual store existing in the virtual space F1. For example, at least one of the advertisement G1 and the advertisement G2 may be an advertisement about a virtual product existing in the virtual space F1, an advertisement about a virtual item existing in the virtual space F1, or an advertisement about a service executed in the virtual space F1. good.
　第１変形例によれば、例えば、仮想空間Ｆ１に存在する仮想商品についての広告の料金、仮想空間Ｆ１に存在する仮想アイテムについての広告の料金、又は、仮想空間Ｆ１において実行されるサービスについての広告の料金を、対象ユーザの属性に基づいて変更できる。 According to the first modification, for example, the advertising fee for a virtual product existing in the virtual space F1, the advertising fee for a virtual item existing in the virtual space F1, or the advertising fee for a service performed in the virtual space F1. Advertising rates can be changed based on target user attributes.
　Ｂ２：第２変形例
　第１実施形態及び第１変形例において、広告Ｇ１及び広告Ｇ２の少なくとも一方は、現実世界に存在する物体についての広告、又は、現実世界において実行されるサービスについての広告でもよい。現実世界に存在する物体は、例えば、現実世界に存在する店舗、現実世界に存在する商品、又は、現実世界に存在するアイテムである。 B2: Second modified example In the first embodiment and the first modified example, at least one of advertisement G1 and advertisement G2 may be an advertisement about an object that exists in the real world or an advertisement about a service that is performed in the real world. good. The object that exists in the real world is, for example, a store that exists in the real world, a product that exists in the real world, or an item that exists in the real world.
　例えば、広告Ｇ１が、現実世界に存在する高級ブランドの商品の広告であり、広告Ｇ２が、現実世界に存在する安価なブランドの商品の広告でもよい。この場合においても、対象ユーザとして富裕層が割り当てられた仮想空間Ｆ１ａに広告Ｇ１を表示するための料金は、対象ユーザとして一般層が割り当てられた仮想空間Ｆ１ｂに広告Ｇ２を表示するための料金よりも高い。 For example, the advertisement G1 may be an advertisement for a luxury brand product that exists in the real world, and the advertisement G2 may be an advertisement for an inexpensive brand product that exists in the real world. Even in this case, the fee for displaying advertisement G1 in virtual space F1a assigned to the wealthy class as target users is higher than the fee for displaying advertisement G2 in virtual space F1b assigned to general class as target users. It's also expensive.
　また、仮想空間Ｆ１ａの対象ユーザが若者の女性であり、仮想空間Ｆ１ｂの対象ユーザが４０代の男性である状況において、広告Ｇ１が、若者の女性が好む現実世界の店舗におけるセールの広告であり、広告Ｇ２が、現実世界の居酒屋の広告でもよい。この場合、対象ユーザとして若者の女性が割り当てられた仮想空間Ｆ１ａに広告Ｇ１を表示するための料金は、対象ユーザとして４０代の男性が割り当てられた仮想空間Ｆ１ｂに広告Ｇ２を表示するための料金よりも高い。この料金の差は、対象ユーザの購買意欲の差に基づいて決定される。 Furthermore, in a situation where the target users of virtual space F1a are young women and the target users of virtual space F1b are men in their 40s, advertisement G1 is an advertisement for a sale at a store in the real world that young women prefer. , advertisement G2 may be an advertisement for a pub in the real world. In this case, the fee for displaying advertisement G1 in virtual space F1a assigned to a young woman as a target user is the same as the fee for displaying advertisement G2 in virtual space F1b assigned to a man in his 40s as target user. higher than This difference in fees is determined based on the difference in purchasing intentions of the target users.
　第２変形例によれば、例えば、現実世界に存在する物体についての広告の料金、又は、現実世界において実行されるサービスについての広告の料金を、対象ユーザの属性に基づいて変更できる。 According to the second modification, for example, an advertisement fee for an object that exists in the real world or an advertisement fee for a service performed in the real world can be changed based on the attributes of the target user.
　Ｂ３：第３変形例
　第２変形例において、広告Ｇ１及び広告Ｇ２の両方が、現実世界に存在する物体についての広告、又は、現実世界において実行されるサービスについての広告である場合、仮想オブジェクト空間データ２ｃ、仮想オブジェクト空間２ｃ１、及び共通レイヤーＣＬは省略されてもよい。この場合、表示情報Ｄ１は、レイヤーセットＬＳではなく、付加レイヤーＡＬ１又は付加レイヤーＡＬ２によって、仮想空間Ｆ１を示す。 B3: Third modified example In the second modified example, if both advertisements G1 and G2 are advertisements about objects that exist in the real world or advertisements about services that are performed in the real world, the virtual object space The data 2c, the virtual object space 2c1, and the common layer CL may be omitted. In this case, the display information D1 indicates the virtual space F1 not by the layer set LS but by the additional layer AL1 or the additional layer AL2.
　第３変形例によれば、表示情報Ｄ１がレイヤーセットＬＳによって仮想空間Ｆ１を示す構成に比べて、表示情報Ｄ１を簡略化できる。 According to the third modification, the display information D1 can be simplified compared to a configuration in which the display information D1 indicates the virtual space F1 using the layer set LS.
　Ｂ４：第４変形例
　第１実施形態及び第１変形例から第３変形例において、決定部４３４は、属性情報に示される対象ユーザの属性と、対象ユーザの属性とは異なるファクターと、に基づいて、仮想空間Ｆ１の一部を利用するための料金を決定してもよい。 B4: Fourth Modification In the first embodiment and the first to third modifications, the determining unit 434 is based on the attribute of the target user indicated in the attribute information and a factor different from the attribute of the target user. The fee for using a part of the virtual space F1 may be determined based on the above.
　対象ユーザの属性とは異なるファクターは、例えば、広告等の出展オブジェクトの仮想空間Ｆ１に対する占有体積、出展オブジェクトの面積、出展オブジェクトの場所、出展オブジェクトの表示期間、及び出展オブジェクトの表示時間帯のうち、少なくとも１つを含む。 Factors different from the attributes of the target user include, for example, the volume occupied by an exhibit object such as an advertisement in the virtual space F1, the area of the exhibit object, the location of the exhibit object, the display period of the exhibit object, and the display time period of the exhibit object. , including at least one.
　決定部４３４は、例えば、対象ユーザの属性に基づいて決定した料金を、対象ユーザの属性とは異なるファクターに応じて変更する。一例を挙げると、決定部４３４は、対象ユーザの属性に基づいて決定した料金を、対象ユーザの属性とは異なるファクターについての需給バランスに基づいて変更する。このように需給バランスに基づいて料金を変更する手法は、ダイナミックプライシングとも称される。 For example, the determining unit 434 changes the fee determined based on the attributes of the target user according to a factor different from the attributes of the target user. For example, the determining unit 434 changes the fee determined based on the attributes of the target user based on the supply-demand balance for a factor different from the attributes of the target user. This method of changing charges based on the supply-demand balance is also called dynamic pricing.
　第４変形例によれば、仮想空間Ｆ１の一部を利用するための料金を、動的に変更できる。 According to the fourth modification, the fee for using a part of the virtual space F1 can be dynamically changed.
　Ｂ５：第５変形例
　第１実施形態及び第１変形例から第４変形例において、決定部４３４によって決定された料金が、仮想空間Ｆ１の一部を利用する利用者（例えば、広告者）に課金されてもよい。 B5: Fifth Modified Example In the first embodiment and the first to fourth modified examples, the fee determined by the determining unit 434 is applied to a user (for example, an advertiser) who uses a part of the virtual space F1. You may be charged.
　図１９は、第５変形例において、図６に示されるサーバ４０の代わりに用いられるサーバ４０ａの一例を示す図である。 FIG. 19 is a diagram showing an example of a server 40a used instead of the server 40 shown in FIG. 6 in the fifth modification.
　サーバ４０ａにおいて、処理装置４３は、プログラムＰＧ４を実行することによって、さらに、課金部４３６として機能する。課金部４３６は、ＤＳＰ、ＡＳＩＣ及びＦＰＧＡ等の回路によって構成されてもよい。 In the server 40a, the processing device 43 further functions as a billing unit 436 by executing the program PG4. The billing unit 436 may be configured by a circuit such as a DSP, ASIC, or FPGA.
　課金部４３６は、決定部４３４によって決定された料金を、仮想空間Ｆ１の一部を利用する広告者に課金する。例えば、課金部４３６は、通信装置４１を介して、広告者装置３０から、支払同意情報を受信すると、広告者に対して、決定部４３４によって決定された料金を課金する。支払同意情報は、広告者が決定部４３４によって決定された料金の支払うことに同意することを示す情報である。 The charging unit 436 charges the advertiser who uses part of the virtual space F1 the fee determined by the determining unit 434. For example, upon receiving the payment agreement information from the advertiser device 30 via the communication device 41, the charging unit 436 charges the advertiser the fee determined by the determining unit 434. The payment agreement information is information indicating that the advertiser agrees to pay the fee determined by the determination unit 434.
　第５変形例によれば、決定部４３４によって決定された料金を、仮想空間Ｆ１の一部を利用する利用者（例えば、広告者）に自動的に課金できる。このため、手作業にて課金の処理が行われる構成に比べて、課金の処理を容易に行える。 According to the fifth modification, the fee determined by the determination unit 434 can be automatically charged to a user (for example, an advertiser) who uses a part of the virtual space F1. Therefore, compared to a configuration in which billing is performed manually, billing can be easily processed.
　Ｂ６：第６変形例
　サーバ４０又は４０ａの処理装置４３によって実現される各要素は、端末装置２０の処理装置２６によって実現されてもよい。この場合、端末装置２０又は処理装置２６は、料金決定装置の他の例である。また、サーバ４０又は４０ａに記憶されているプログラム及びデータは、端末装置２０の記憶装置２５に記憶されてもよい。 B6: Sixth Modification Each element realized by the processing device 43 of the server 40 or 40a may be realized by the processing device 26 of the terminal device 20. In this case, the terminal device 20 or the processing device 26 is another example of the fee determining device. Furthermore, the programs and data stored in the server 40 or 40a may be stored in the storage device 25 of the terminal device 20.
　第６変形例によれば、サーバ４０又はサーバ４０ａを省略できる。 According to the sixth modification, the server 40 or the server 40a can be omitted.
　Ｃ：その他
　（１）図３、図４、図５、図６又は図１９に例示された各機能は、ハードウェア及びソフトウェアの任意の組み合わせによって実現される。各機能の実現方法は特に限定されない。各機能は、物理的又は論理的に結合した１つの装置を用いて実現されてもよいし、物理的又は論理的に分離した２つ以上の装置を直接的又は間接的に（例えば、有線、無線などを用いて）接続することによって構成される装置を用いて実現されてもよい。各機能は、上記１つの装置又は上記複数の装置にソフトウェアを組み合わせて実現されてもよい。 C: Others (1) Each function illustrated in FIG. 3, FIG. 4, FIG. 5, FIG. 6, or FIG. 19 is realized by any combination of hardware and software. The method for realizing each function is not particularly limited. Each function may be realized using one physically or logically coupled device, or may be realized using two or more physically or logically separated devices directly or indirectly (e.g., wired, It may also be realized using devices configured by connecting (e.g., wirelessly). Each function may be realized by combining software with the one device or the plurality of devices.
　（２）本明細書において、「装置」という用語は、回路、デバイス又はユニット等の他の用語に読み替えられてもよい。 (2) In this specification, the term "apparatus" may be replaced with other terms such as circuit, device, or unit.
　（３）第１実施形態及び第１変形例～第６変形例の各々においては、記憶装置１６、記憶装置２５、記憶装置３４及び記憶装置４２は、ＣＤ－ＲＯＭ（Compact　Disc　ＲＯＭ）などの光ディスク、ハードディスクドライブ、フレキシブルディスク、光磁気ディスク（例えば、コンパクトディスク、デジタル多用途ディスク、Ｂｌｕ－ｒａｙ（登録商標）ディスク）、スマートカード、フラッシュメモリー（例えば、カード、スティック、キードライブ）、フロッピー（登録商標）ディスク、磁気ストリップなどの少なくとも１つによって構成されてもよい。また、プログラムは電気通信回線を介してネットワークから送信されてもよい。 (3) In each of the first embodiment and the first to sixth modifications, the storage device 16, the storage device 25, the storage device 34, and the storage device 42 are optical discs such as CD-ROMs (Compact Disc ROMs). , hard disk drives, flexible disks, magneto-optical disks (e.g., compact disks, digital versatile disks, Blu-ray discs), smart cards, flash memories (e.g., cards, sticks, key drives), floppies (registered (Trademark) disk, magnetic strip, etc. The program may also be transmitted from a network via a telecommunications line.
　（４）第１実施形態及び第１変形例～第６変形例の各々は、ＬＴＥ（Long　Term　Evolution）、ＬＴＥ－Ａ（LTA-Advanced）、ＳＵＰＥＲ　３Ｇ、ＩＭＴ－Ａｄｖａｎｃｅｄ、４Ｇ（4th　generation　mobile　communication　system）、５Ｇ（5th　generation　mobile　communication　system）、6th　generation　mobile　communication　system（６Ｇ）、xth　generation　mobile　communication　system（ｘＧ）（ｘは、例えば整数又は小数）、ＦＲＡ（Future　Radio　Access）、ＮＲ（new　Radio）、New　radio　access（ＮＸ）、Future　generation　radio　access（ＦＸ）、Ｗ－ＣＤＭＡ（登録商標）、ＧＳＭ（登録商標）、ＣＤＭＡ２０００、ＵＭＢ（Ultra　Mobile　Broadband）、ＩＥＥＥ　８０２．１１（Ｗｉ－Ｆｉ（登録商標））、ＩＥＥＥ　８０２．１６（ＷｉＭＡＸ（登録商標））、ＩＥＥＥ　８０２．２０、ＵＷＢ（Ultra-WideBand）、Ｂｌｕｅｔｏｏｔｈ（登録商標）、その他の適切なシステムを利用するシステム及びこれらに基づいて拡張、修正、作成、規定された次世代システムの少なくとも一つに適用されてもよい。また、複数のシステムが組み合わされて（例えば、ＬＴＥ及びＬＴＥ－Ａの少なくとも一方と５Ｇとの組み合わせ等）適用されてもよい。 (4) Each of the first embodiment and the first to sixth modifications supports LTE (Long Term Evolution), LTE-A (LTA-Advanced), SUPER 3G, IMT-Advanced, and 4G (4th generation mobile communication). system), 5G (5th generation mobile communication system), 6th generation mobile communication system (6G), xth generation mobile communication system (xG) (x is an integer or a decimal, for example), FRA (Future Radio Access), NR (new Radio ), New radio access (NX), Future generation radio access (FX), W-CDMA (registered trademark), GSM (registered trademark), CDMA2000, UMB (Ultra Mobile Broadband), IEEE 802.11 (Wi-Fi (registered trademark) (trademark)), IEEE 802.16 (WiMAX (registered trademark)), IEEE 802.20, UWB (Ultra-WideBand), Bluetooth (registered trademark), and systems that utilize other appropriate systems and extensions based on these; It may be applied to at least one of the modified, created and defined next generation systems. Furthermore, a combination of a plurality of systems may be applied (for example, a combination of at least one of LTE and LTE-A and 5G).
　（５）第１実施形態及び第１変形例～第６変形例の各々において例示した処理手順、シーケンス、又はフローチャート等は、矛盾のない限り、順序を入れ替えてもよい。例えば、本明細書において説明した方法については、例示的な順序において様々なステップの要素を提示しており、提示した特定の順序に限定されない。 (5) The processing procedures, sequences, flowcharts, etc. illustrated in each of the first embodiment and the first to sixth modifications may be rearranged in order as long as there is no contradiction. For example, the methods described herein present elements of the various steps in an exemplary order and are not limited to the particular order presented.
　（６）第１実施形態及び第１変形例～第６変形例の各々において、入出力された情報等は特定の場所（例えば、メモリー）に保存されてもよいし、管理テーブルを用いて管理されてもよい。入出力される情報等は、上書き、更新、又は追記され得る。出力された情報等は削除されてもよい。入力された情報等は他の装置へ送信されてもよい。 (6) In each of the first embodiment and the first to sixth modifications, input/output information, etc. may be stored in a specific location (for example, memory) or managed using a management table. may be done. Information etc. to be input/output may be overwritten, updated, or additionally written. The output information etc. may be deleted. The input information etc. may be transmitted to other devices.
　（７）第１実施形態及び第１変形例～第６変形例の各々において、判断は、１ビットによって表される値（０か１か）に基づいて行われてもよいし、真偽値（Boolean：true又はfalse）に基づいて行われてもよいし、数値の比較（例えば、所定の値との比較）に基づいて行われてもよい。 (7) In each of the first embodiment and the first modification to the sixth modification, the determination may be made based on a value (0 or 1) represented by 1 bit, or a truth value (Boolean: true or false), or may be performed based on numerical comparison (for example, comparison with a predetermined value).
　（８）第１実施形態及び第１変形例～第６変形例の各々において例示したプログラムは、ソフトウェア、ファームウェア、ミドルウェア、マイクロコード又はハードウェア記述言語と呼ばれるか、他の名称によって呼ばれるかを問わず、命令、命令セット、コード、コードセグメント、プログラムコード、サブプログラム、ソフトウェアモジュール、アプリケーション、ソフトウェアアプリケーション、ソフトウェアパッケージ、ルーチン、サブルーチン、オブジェクト、実行可能ファイル、実行スレッド、手順又は機能等を意味するよう広く解釈されるべきである。また、ソフトウェア、又は命令などは、伝送媒体を介して送受信されてもよい。例えば、ソフトウェアが、有線技術（同軸ケーブル、光ファイバケーブル、ツイストペア及びデジタル加入者回線（ＤＳＬ）など）及び無線技術（赤外線、マイクロ波など）の少なくとも一方を使用してウェブサイト、サーバ、又は他のリモートソースから送信される場合、これらの有線技術及び無線技術の少なくとも一方は、伝送媒体の定義内に含まれる。 (8) The programs exemplified in each of the first embodiment and the first to sixth modifications may be called software, firmware, middleware, microcode, hardware description language, or some other name. means an instruction, instruction set, code, code segment, program code, subprogram, software module, application, software application, software package, routine, subroutine, object, executable file, thread of execution, procedure, or function, etc. Should be interpreted broadly. Additionally, software, instructions, etc. may be transmitted and received via a transmission medium. For example, if the software uses wired technology (such as coaxial cable, fiber optic cable, twisted pair, and digital subscriber line (DSL)) and/or wireless technology (such as infrared, microwave) to from a remote source, these wired and/or wireless technologies are included within the definition of a transmission medium.
　（９）第１実施形態及び第１変形例～第６変形例の各々において説明した情報などは、様々な異なる技術のいずれかを使用して表されてもよい。例えば、上記の説明全体に渡って言及され得るデータ、情報などは、電圧、電流、電磁波、磁界、磁性粒子、光場、光子、又はこれらの任意の組み合わせにて表されてもよい。なお、本明細書において説明した用語及び本明細書の理解に必要な用語は、同一の又は類似する意味を有する用語と置き換えられてもよい。 (9) The information and the like described in each of the first embodiment and the first to sixth modifications may be represented using any of a variety of different techniques. For example, data, information, etc. that may be referred to throughout the above description may be represented in voltages, currents, electromagnetic waves, magnetic fields, magnetic particles, optical fields, photons, or any combination thereof. Note that terms explained in this specification and terms necessary for understanding this specification may be replaced with terms having the same or similar meanings.
　（１０）第１実施形態及び第１変形例～第６変形例の各々において、「システム」及び「ネットワーク」という用語は、互換的に使用される。 (10) In the first embodiment and each of the first to sixth modifications, the terms "system" and "network" are used interchangeably.
　（１１）第１実施形態及び第１変形例～第６変形例の各々において、表示装置１０、端末装置２０及び広告者装置３０の少なくとも１つは、移動局でもよい。移動局は、当業者によって、加入者局、モバイルユニット、加入者ユニット、ワイヤレスユニット、リモートユニット、モバイルデバイス、ワイヤレスデバイス、ワイヤレス通信デバイス、リモートデバイス、モバイル加入者局、アクセス端末、モバイル端末、ワイヤレス端末、リモート端末、ハンドセット、ユーザエージェント、モバイルクライアント、クライアント、又はいくつかの他の適切な用語を用いて称される場合もある。 (11) In each of the first embodiment and the first to sixth modifications, at least one of the display device 10, the terminal device 20, and the advertiser device 30 may be a mobile station. A mobile station is defined by a person skilled in the art as a subscriber station, mobile unit, subscriber unit, wireless unit, remote unit, mobile device, wireless device, wireless communication device, remote device, mobile subscriber station, access terminal, mobile terminal, wireless It may also be referred to as a terminal, remote terminal, handset, user agent, mobile client, client, or some other suitable terminology.
　（１２）移動局は、送信装置、受信装置又は通信装置などと呼ばれてもよい。移動局は、移動体に搭載されたデバイス、又は移動体自体などであってもよい。移動体は、移動可能な物体を意味する。移動体の移動速度は任意である。移動体は、停止可能である。移動体は、例えば、車両、輸送車両、自動車、自動二輪車、自転車、コネクテッドカー、ショベルカー、ブルドーザー、ホイールローダー、ダンプトラック、フォークリフト、列車、バス、リヤカー、人力車、船舶（ship and other watercraft）、飛行機、ロケット、人工衛星、ドローン（登録商標）、マルチコプター、クアッドコプター、気球、及びこれらに搭載される物を含み、またこれらに限らない。移動体は、運行指令に基づいて自律走行する移動体であってもよい。移動体は、乗り物（例えば、車、飛行機など）であってもよいし、無人で動く移動体（例えば、ドローン、自動運転車など）であってもよし、ロボット（有人型又は無人型）であってもよい。移動局は、必ずしも通信動作時に移動しない装置も含む。例えば、移動局は、センサなどのＩｏＴ（Internet　of　Things）機器であってもよい。 (12) A mobile station may be called a transmitting device, a receiving device, a communication device, or the like. The mobile station may be a device mounted on a mobile body, or the mobile body itself. A moving body means a movable object. The moving speed of the moving body is arbitrary. The moving body can be stopped. Examples of moving objects include vehicles, transport vehicles, automobiles, motorcycles, bicycles, connected cars, excavators, bulldozers, wheel loaders, dump trucks, forklifts, trains, buses, carts, rickshaws, ships and other watercraft, Including, but not limited to, airplanes, rockets, artificial satellites, drones (registered trademarks), multicopters, quadcopters, balloons, and items mounted on these. The mobile body may be a mobile body that autonomously travels based on the operation command. The moving object may be a vehicle (for example, a car, an airplane, etc.), an unmanned moving object (for example, a drone, a self-driving car, etc.), or a robot (manned or unmanned). There may be. Mobile stations also include devices that do not necessarily move during communication operations. For example, the mobile station may be an IoT (Internet of Things) device such as a sensor.
　（１３）第１実施形態及び第１変形例～第６変形例の各々において、「決定（determining）」という用語は、多種多様な動作を包含する場合がある。「決定」は、例えば、判定(judging)、計算(calculating)、算出(computing)、処理(processing)、導出(deriving)、調査(investigating)、探索(looking　up、search、inquiry)（例えば、テーブル、データベース又は別のデータ構造での探索）、確認(ascertaining)した事を「決定」したとみなす事などを含み得る。また、「決定」は、受信(receiving)（例えば、情報を受信すること）、送信(transmitting)(例えば、情報を送信すること)、入力(input)、出力(output)、アクセス(accessing)（例えば、メモリ中のデータにアクセスすること）した事を「判断」「決定」したとみなす事などを含み得る。また、「決定」は、解決(resolving)、選択(selecting)、選定(choosing)、確立(establishing)、比較(comparing)などした事を「決定」したとみなす事を含み得る。つまり、「決定」は、何らかの動作を「決定」したとみなす事を含み得る。また、「決定」は、「想定する（assuming）」、「期待する（expecting）」、「みなす（considering）」などで読み替えられてもよい。 (13) In each of the first embodiment and the first to sixth modifications, the term "determining" may include a wide variety of operations. "Decision" includes, for example, judging, calculating, computing, processing, deriving, investigating, looking up, search, inquiry (e.g., table , searching in a database or other data structure), and regarding an ascertaining as a "decision." "Decision" can also mean receiving (e.g., receiving information), transmitting (e.g., sending information), input, output, accessing ( For example, it may include accessing data in memory) and regarding it as a "judgment" or "decision." Furthermore, "determining" may include resolving, selecting, choosing, establishing, comparing, and the like, which can be considered to be "determined." In other words, "determining" may include considering that some action has been "determined." Furthermore, "determining" may be read as "assuming," "expecting," "considering," or the like.
　（１４）第１実施形態及び第１変形例～第６変形例の各々において、「接続された(connected)」という用語、又はこれのあらゆる変形は、２又はそれ以上の要素間の直接的又は間接的なあらゆる接続又は結合を意味し、互いに「接続」又は「結合」された２つの要素間に１又はそれ以上の中間要素が存在することを含むことができる。要素間の結合又は接続は、物理的なものであっても、論理的なものであっても、或いはこれらの組み合わせであってもよい。例えば、「接続」は「アクセス」で読み替えられてもよい。本開示で使用する場合、２つの要素は、１又はそれ以上の電線、ケーブル及びプリント電気接続の少なくとも一つを用いて、並びにいくつかの非限定的かつ非包括的な例として、無線周波数領域、マイクロ波領域及び光（可視及び不可視の両方）領域の波長を有する電磁エネルギーなどを用いて、互いに「接続」又は「結合」されると考えることができる。 (14) In the first embodiment and each of the first to sixth variations, the term "connected" or any variation thereof refers to the direct or Refers to any connection or coupling that is indirect and may include the presence of one or more intermediate elements between two elements that are "connected" or "coupled" to each other. The bonds or connections between elements may be physical, logical, or a combination thereof. For example, "connection" may be replaced with "access." As used in this disclosure, two elements may include one or more electrical wires, cables, and/or printed electrical connections, as well as in the radio frequency domain, as some non-limiting and non-inclusive examples. , electromagnetic energy having wavelengths in the microwave and optical (both visible and non-visible) ranges.
　（１５）第１実施形態及び第１変形例～第６変形例の各々において、「に基づいて」という記載は、別段に明記されていない限り、「のみに基づいて」を意味しない。言い換えれば、「に基づいて」という記載は、「のみに基づいて」と「に少なくとも基づいて」の両方を意味する。 (15) In the first embodiment and each of the first to sixth modifications, the statement "based on" does not mean "based only on" unless otherwise specified. In other words, the phrase "based on" means both "based only on" and "based at least on."
　（１６）本明細書において使用する「第１」及び「第２」などの呼称を使用した要素へのいかなる参照も、それらの要素の量又は順序を全般的に限定しない。これらの呼称は、２つ以上の要素間を区別する便利な方法として本明細書において使用され得る。したがって、第１及び第２の要素への参照は、２つの要素のみが採用され得ること又は何らかの形において第１要素が第２要素に先行しなければならないことを意味しない。 (16) As used herein, any reference to elements using designations such as "first" and "second" does not generally limit the amount or order of those elements. These designations may be used herein as a convenient way of distinguishing between two or more elements. Thus, reference to a first and second element does not imply that only two elements may be employed or that the first element must precede the second element in any way.
　（１７）第１実施形態及び第１変形例～第６変形例の各々において「含む（include）」、「含んでいる（including）」及びそれらの変形が、本明細書あるいは特許請求の範囲において使用されている場合、これら用語は、用語「備える（comprising）」と同様に、包括的であることが意図される。さらに、本明細書あるいは特許請求の範囲において使用されている用語「又は（or）」は、排他的論理和ではないことが意図される。 (17) In each of the first embodiment and the first to sixth modifications, "include", "including" and variations thereof are used in this specification or the claims. When used, these terms, like the term "comprising," are intended to be inclusive. Furthermore, the term "or" as used in this specification or in the claims is not intended to be exclusive or.
　（１８）本願の全体において、例えば、英語におけるa、an及びtheのように、翻訳によって冠詞が追加された場合、本開示は、これらの冠詞の後に続く名詞が複数形であることを含んでもよい。 (18) Throughout this application, when articles are added by translation, such as a, an, and the in English, this disclosure does not include that the nouns following these articles are plural. good.
　（１９）本発明が本明細書中に説明した実施形態に限定されないことは当業者にとって明白である。本発明は、特許請求の範囲の記載に基づいて定まる本発明の趣旨及び範囲を逸脱することなく修正及び変更態様として実施できる。したがって、本明細書の記載は、例示的な説明を目的とし、本発明に対して何ら制限的な意味を有さない。また、本明細書に例示した態様から選択された複数の態様を組み合わせてもよい。 (19) It is clear to those skilled in the art that the present invention is not limited to the embodiments described in this specification. The present invention can be implemented as modifications and variations without departing from the spirit and scope of the present invention as determined based on the claims. Therefore, the description herein is intended to be illustrative and does not have any limiting meaning to the present invention. Further, a plurality of aspects selected from the aspects illustrated in this specification may be combined.
　Ｄ：上述の形態又は変形例から把握される態様
　上述の形態又は変形例の少なくとも１つから以下の態様が把握される。 D: Aspects understood from the above-mentioned forms or modifications The following aspects are understood from at least one of the above-mentioned forms or modifications.
　Ｄ１：第１態様
　第１態様に係る料金決定装置は、取得部と、決定部と、を含む。取得部は、仮想空間に対する対象ユーザの属性を示す属性情報を取得する。決定部は、前記属性情報に示される前記対象ユーザの属性に基づいて、前記仮想空間の一部を利用するための料金を決定する。この態様によれば、仮想空間の一部を利用するための料金に仮想空間に対する対象ユーザの相違を反映できる。 D1: First aspect The fee determining device according to the first aspect includes an acquisition section and a determination section. The acquisition unit acquires attribute information indicating attributes of the target user with respect to the virtual space. The determining unit determines a fee for using a portion of the virtual space based on the attribute of the target user indicated in the attribute information. According to this aspect, the difference in target users for the virtual space can be reflected in the fee for using a part of the virtual space.
　Ｄ２：第２態様
　第１態様の例（第２態様）において、前記仮想空間は、複数のレイヤーの重ね合わせによって示される。前記複数のレイヤーのうち１つのレイヤーは、前記対象ユーザの属性に応じて変更される付加レイヤーである。この態様によれば、対象ユーザの属性に応じて付加レイヤーを変更することによって、対象ユーザの属性に応じた仮想空間を生成できる。 D2: Second aspect In the example of the first aspect (second aspect), the virtual space is shown by superimposing a plurality of layers. One layer among the plurality of layers is an additional layer that is changed depending on the attributes of the target user. According to this aspect, by changing the additional layer according to the attributes of the target user, it is possible to generate a virtual space according to the attributes of the target user.
　Ｄ３：第３態様
　第２態様の例（第３態様）において、前記決定部は、前記料金として、前記付加レイヤーの一部を利用するための料金を決定する。この態様によれば、複数のレイヤーのうち、料金の支払いに伴って利用可能なレイヤーを、付加レイヤーに限定できる。よって、料金の支払いに伴って利用可能なレイヤーが付加レイヤーに限定されていない構成に比べて、料金の支払いに伴って利用可能なレイヤーの管理が容易である。 D3: Third aspect In the example of the second aspect (third aspect), the determination unit determines a fee for using a part of the additional layer as the fee. According to this aspect, among the plurality of layers, the layers that can be used upon payment of fees can be limited to the additional layer. Therefore, compared to a configuration in which the layers that can be used upon payment of a fee are not limited to additional layers, it is easier to manage the layers that can be used upon payment of a fee.
　Ｄ４：第４態様
　第１態様から第３態様のいずれかの例（第４態様）において、前記決定部によって決定された前記料金を示す料金情報を、前記仮想空間の一部を利用する利用者によって使用される情報処理装置に送信する送信部をさらに含む。この態様によれば、決定部によって決定された料金を、仮想空間の一部を利用する利用者に知らせることができる。 D4: Fourth aspect In any one of the first to third aspects (fourth aspect), a user who uses a part of the virtual space may receive fee information indicating the fee determined by the determining unit. The information processing apparatus further includes a transmitter for transmitting data to an information processing device used by the user. According to this aspect, the fee determined by the determination unit can be notified to a user who uses a part of the virtual space.
　Ｄ５：第５態様
　第１態様から第４態様のいずれかの例（第５態様）において、前記決定部によって決定された前記料金を、前記仮想空間の一部を利用する利用者に課金する課金部をさらに含む。この態様によれば、決定部によって決定された料金を、仮想空間の一部を利用する利用者に自動的に課金できる。このため、手作業にて課金の処理が行われる構成に比べて、課金の処理を容易に行える。 D5: Fifth aspect In any example of the first aspect to the fourth aspect (fifth aspect), the fee determined by the determination unit is charged to the user who uses a part of the virtual space. It further includes: According to this aspect, the fee determined by the determination unit can be automatically charged to a user who uses a part of the virtual space. Therefore, compared to a configuration in which billing is performed manually, billing can be easily processed.
　１…料金決定システム、２ａ…第１広告空間データ、２ａ１…第１広告空間、２ｂ…第２広告空間データ、２ｂ１…第２広告空間、２ｃ…仮想オブジェクト空間データ、２ｃ１…仮想オブジェクト空間、１０…表示装置、１１…表示面、１２…透過表示装置、１３…位置センサ、１４…向きセンサ、１５…通信装置、１６…記憶装置、１７…処理装置、１８…バス、２０…端末装置、２１…入力装置、２２…表示装置、２３…通信装置、２４…通信装置、２５…記憶装置、２６…処理装置、２７…バス、３０…広告者装置、３１…入力装置、３２…表示装置、３３…通信装置、３４…記憶装置、３５…処理装置、３６…バス、４０…サーバ、４０ａ…サーバ、４１…通信装置、４２…記憶装置、４３…処理装置、４４…バス、１７１…動作制御部、２６１…動作制御部、３５１…動作制御部、４２１…ユーザ属性データ、４２２…個別空間データ、４２３…仮想空間データ、４２４…対応関係データ、４２５…料金データ、４３１…選択部、４３２…表示制御部、４３３…取得部、４３４…決定部、４３５…送信部、４３６…課金部。 1... Price determination system, 2a... First advertising space data, 2a1... First advertising space, 2b... Second advertising space data, 2b1... Second advertising space, 2c... Virtual object space data, 2c1... Virtual object space, 10 ...Display device, 11... Display surface, 12... Transmissive display device, 13... Position sensor, 14... Orientation sensor, 15... Communication device, 16... Storage device, 17... Processing device, 18... Bus, 20... Terminal device, 21 ... input device, 22 ... display device, 23 ... communication device, 24 ... communication device, 25 ... storage device, 26 ... processing device, 27 ... bus, 30 ... advertiser device, 31 ... input device, 32 ... display device, 33 ...Communication device, 34...Storage device, 35...Processing device, 36...Bus, 40...Server, 40a...Server, 41...Communication device, 42...Storage device, 43...Processing device, 44...Bus, 171...Operation control unit , 261...Operation control unit, 351...Operation control unit, 421...User attribute data, 422...Individual space data, 423...Virtual space data, 424...Correspondence data, 425...Charge data, 431...Selection unit, 432...Display Control unit, 433... Acquisition unit, 434... Determination unit, 435... Transmission unit, 436... Accounting unit.

Claims (5)

  1. 　仮想空間に対する対象ユーザの属性を示す属性情報を取得する取得部と、
    　前記属性情報に示される前記対象ユーザの属性に基づいて、前記仮想空間の一部を利用するための料金を決定する決定部と、
    　を含む料金決定装置。     an acquisition unit that acquires attribute information indicating attributes of a target user with respect to the virtual space;
    a determining unit that determines a fee for using the part of the virtual space based on the attribute of the target user indicated in the attribute information;
    A pricing device including:
  2. 　前記仮想空間は、複数のレイヤーの重ね合わせによって示され、
    　前記複数のレイヤーのうち１つのレイヤーは、前記対象ユーザの属性に応じて変更される付加レイヤーである、
    　請求項１に記載の料金決定装置。     The virtual space is indicated by superimposing a plurality of layers,
    One layer among the plurality of layers is an additional layer that is changed according to the attributes of the target user,
    The fee determining device according to claim 1.
  3. 　前記決定部は、前記料金として、前記付加レイヤーの一部を利用するための料金を決定する、
    　請求項２に記載の料金決定装置。     The determining unit determines a fee for using a part of the additional layer as the fee.
    The fee determining device according to claim 2.
  4. 　前記決定部によって決定された前記料金を示す料金情報を、前記仮想空間の一部を利用する利用者によって使用される情報処理装置に送信する送信部をさらに含む、
    　請求項１に記載の料金決定装置。     further comprising a transmitting unit that transmits fee information indicating the fee determined by the determining unit to an information processing device used by a user who uses the part of the virtual space;
    The fee determining device according to claim 1.
  5. 　前記決定部によって決定された前記料金を、前記仮想空間の一部を利用する利用者に課金する課金部をさらに含む、
    　請求項１に記載の料金決定装置。     further comprising a charging unit that charges the fee determined by the determining unit to a user who uses the part of the virtual space;
    The fee determining device according to claim 1.
PCT/JP2023/022931 2022-08-15 2023-06-21 Fare determination device WO2024038673A1 (en)

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002358462A (en) * 2002-02-26 2002-12-13 Konami Co Ltd Charging system and method for game advertisement
JP2018156395A (en) * 2017-03-17 2018-10-04 ヤフー株式会社 Determination device, determination method, and determination program
JP2022096865A (en) * 2020-12-18 2022-06-30 株式会社ゼンリンデータコム Additional image display device and additional image display method

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002358462A (en) * 2002-02-26 2002-12-13 Konami Co Ltd Charging system and method for game advertisement
JP2018156395A (en) * 2017-03-17 2018-10-04 ヤフー株式会社 Determination device, determination method, and determination program
JP2022096865A (en) * 2020-12-18 2022-06-30 株式会社ゼンリンデータコム Additional image display device and additional image display method

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