WO2023278540A1 - Systèmes et procédé de profilage d'actifs d'une entreprise de service et d'indication de la rentabilité d'un actif - Google Patents

Systèmes et procédé de profilage d'actifs d'une entreprise de service et d'indication de la rentabilité d'un actif Download PDF

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Publication number
WO2023278540A1
WO2023278540A1 PCT/US2022/035473 US2022035473W WO2023278540A1 WO 2023278540 A1 WO2023278540 A1 WO 2023278540A1 US 2022035473 W US2022035473 W US 2022035473W WO 2023278540 A1 WO2023278540 A1 WO 2023278540A1
Authority
WO
WIPO (PCT)
Prior art keywords
guest
service business
data
profile
individual asset
Prior art date
Application number
PCT/US2022/035473
Other languages
English (en)
Inventor
Ashley Brooke FUIMARA
Thomas ` RAFFERTY
Original Assignee
Optx Solutions, Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US17/364,392 external-priority patent/US11983648B2/en
Priority claimed from US17/364,494 external-priority patent/US11978128B2/en
Application filed by Optx Solutions, Llc filed Critical Optx Solutions, Llc
Priority to CA3226020A priority Critical patent/CA3226020A1/fr
Publication of WO2023278540A1 publication Critical patent/WO2023278540A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G06Q10/06311—Scheduling, planning or task assignment for a person or group
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G06Q10/06315—Needs-based resource requirements planning or analysis
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0637—Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/12—Hotels or restaurants

Definitions

  • FIG. 5 is an example user interface illustrating dynamic floor monitoring.
  • FIG. 9 is an example user interface illustrating action management.
  • FIG. 16 is an example user interface illustrating player profile management.
  • FIG. 44 is an example flow chart of a method for managing services at a property.
  • Gaining a comprehensive understanding of its customers and/or its operations may be vital to the success of a service business.
  • a service business may be able to increase profitability, revenue, and/or guest satisfaction.
  • a service business may gather and analyze data. Data analysis may guide the service business’s decision-making in a manner that increases profitability, revenue, and/or guest satisfaction.
  • the service business may choose only one or two UI elements 106 that are particularly valuable to them at that time, or the service business may choose all of the UI elements 106.
  • the service business may choose the UI elements 106 that are most valuable (e.g. financially valuable) to them at that time.
  • the platform 100 may be desirable to and utilized by a larger number of service business, each of which may have different business needs.
  • the service business may decide at a later point in time, that additional UI elements 106 are desired, or that current UI elements 106 being utilized are no longer needed.
  • the UI 500 is customizable so that the information that is displayed is important to the service business. For example, the operator may be able to choose how they want the UI 500 to look and/or choose which information should be depicted on the UI 500. The operator may be able to customize the UI 500 via a gaming columns library (GCL). To view the GCL, the operator may select a GCL button 508 on the UI 200.
  • FIG. 6 depicts an example GCL 600 that allows the operator to configure the UI 500 in a variety of different ways.
  • the operator may be able to sort the assets by tag.
  • the operator may be able to identify all assets associated with a particular tag and take some action with respect to those assets. For example, the operator may want to identify all “high worth/low frequency” guests on the floor. To do so, the operator may sort the list of guests by tag. All guests associated with the “high worth/low frequency” tag may be grouped together in one place so that the operator can easily identify those guests. The operator may then send an employee to interact with or greet all of these identified guests. As another example, the operator may want to identify all devices that need to be serviced. To do so, the operator may sort the list of devices by tag. All devices associated with a “needs servicing” tag may be grouped together in one place so that the operator can easily identify those devices.
  • the profile may include an offers dashboard 1222 that includes information about offers from other systems.
  • the offers dashboard 1222 provides all of the offers information to the operator in one central location and prevents the operator from having to leave the player profile to access the table stakes information via a different system.
  • FIG. 20 illustrates an example UI 2000 depicting an offers dashboard 1222 for a profile.
  • the offers dashboard 1222 includes offers.
  • the offers dashboard 1222 depicts a compilation of offers from all of the systems that are logging offers, such as free slot play, entry into a drawing or tournament, etc.
  • the offers dashboard 1222 may depict a compilation of offers from just one system that is logging offers.
  • the offers dashboard 1222 may depict a compilation of offers from more than one system that is logging offers.
  • the offers dashboard 1222 may include information about the status of offers, a description of offers, an amount, an offer start date and/or end date, a redemption date, and/or any other information about tables stakes that may be useful to the service business.
  • the P&L dashboard 1228 may include profit information associated with the guest.
  • the profit information may include a total theo and a total actual profit associated with the guest.
  • the profit information may indicate margin and/or reinvestment.
  • the P&L dashboard 1228 may include information about indirect expenses awarded to a guest.
  • the indirect expenses awarded to a guest may include drawing free slot play (FSP), drawing cash, logged expenses, or other.
  • the indirect expenses section of the P&L dashboard 1228 may indicate a total indirect expense awarded to the guest. The indirect expenses may or may not have been redeemed during the time frame.
  • the profile may include a survey dashboard 1230 that includes information about surveys that the guest has taken, such as the guest’s responses to surveys.
  • FIG. 24 illustrates an example UI 2400 depicting a survey dashboard 1230 for a profile. By logging all of this survey information with the guest’s profile, the user does not have to utilize a different application in order to view survey information. As discussed above, when a contact with a guest is logged, that contact may be assigned a “survey” subject. The user logging the survey may leave comments directed to that survey. Management may be able to see what surveys have been responded to and which still need to be responded to.
  • the survey dashboard 1230 may be integrated with an existing survey tool used by the service business.
  • the guidance may indicate available comps for that guest.
  • the guidance on the comp assist dashboard 2802 indicates that the guest has $22 in available comps (e.g., $22 in the comp bucket).
  • Some service businesses, such as casinos may have a standard formula for the amount of comp available in the comp bucket for a guest.
  • the amount available in the comp bucket for a guest may be equal to 3% of that guest’s theo.
  • Many service businesses, such as casinos additionally have the ability to issue discretionary comps to guests that may exceed the value of available comps in the comp bucket.
  • each of the methods by which discretionary comps are issued are flawed. For example, one method involves a team member just guessing the appropriate amount for a discretionary comp. Another method involves a simple formula (e.g., 5% of last 90-day theo) that is easy for a team member to calculate. These methods lack flexibility and do not account for variables such as recency or frequency — rather they just treat all guests in the same manner.
  • the manager may review the queue of requests and may approve or deny each of the pending requests. Once approved or denied, the request may be removed (manually and/or automatically) so that it is no longer shown in the queue. To determine whether a pending request of a team member/host should be approved or denied, the manager may click on that pending (e.g., not yet reviewed) request. Upon clicking on the pending request, the manager may be presented with a play evaluation for the guest associated with the pending request.
  • FIG. 35a shows an exemplary play evaluation dashboard 3500 for a guest.
  • the play evaluation dashboard 3500 provides a manager with a good sense of what this particular guest is worth to the service business’s property.
  • the inactives report 4332 may generate a list of people that went inactive during the specified inactive period but had play during the specified active period.
  • the inactives report 4332 allows the operator to identify these guests and execute a campaign with respect to them. For example, these guests may be invited back, given hotel rooms, given a comp, etc.
  • the action management element may be populated with any collected customer data, employee data, property data, financial data, or any other data associated with the operations of the service business that is associated with action management element.
  • the at least one additional user interface element may be populated when the indication to turn on the at least one additional user interface element is received, without any additional data being retrieved by the software foundation and backend 102. In this way, user interface element may easily be turned on or off according to the user’s preferences.
  • the software foundation and backend 102 may have structure supporting additional functionality.
  • the at least one task may become reopened for someone else to accept.
  • output of the at least one task may be caused again. Causing outputting of the at least one task again may enable at least one different employee of the service business to accept the task. For example, another notification may be sent to those eligible to accept the at least one task, and a new individual, such as a different employee may accept the at least one task.
  • the computing device 4600 may be connected to a mass storage device 4628 that provides non-volatile storage (i.e., memory) for the computer.
  • the mass storage device 4628 may store system programs, application programs, other program modules, and data, which have been described in greater detail herein.
  • the mass storage device 4628 may be connected to the computing device 4600 through a storage controller 4624 connected to the chipset 4606.
  • the mass storage device 4628 may consist of one or more physical storage units.
  • a storage controller 4624 may interface with the physical storage units through a serial attached SCSI (SAS) interface, a serial advanced technology attachment (SATA) interface, a fiber channel (FC) interface, or other type of interface for physically connecting and transferring data between computers and physical storage units.
  • SAS serial attached SCSI
  • SATA serial advanced technology attachment
  • FC fiber channel
  • the methods and systems may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects.
  • the methods and systems may take the form of a computer program product on a computer-readable storage medium having computer-readable instructions (e.g., computer software or program code) embodied in the storage medium.
  • the present methods and systems may take the form of web-implemented computer software. Any suitable computer-readable storage medium may be utilized including hard disks, CD-ROMs, optical storage devices, or magnetic storage devices.

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  • Business, Economics & Management (AREA)
  • Human Resources & Organizations (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Tourism & Hospitality (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Educational Administration (AREA)
  • Quality & Reliability (AREA)
  • Game Theory and Decision Science (AREA)
  • Development Economics (AREA)
  • Operations Research (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Des données associées à une pluralité d'éléments d'interface utilisateur peuvent être récupérées à partir d'au moins une base de données associée à une entreprise de service telle qu'un casino. À un premier instant, une première indication indiquant d'activer un premier sous-ensemble de la pluralité d'éléments d'interface utilisateur peut être reçue. Les éléments d'interface utilisateur peuvent comprendre la gestion de contenu, la gestion des tâches, la gestion des biens, la gestion d'actions, le profilage des joueurs, la gestion de la rémunération, le développement des joueurs, l'étiquetage et le marquage d'actifs, l'analyse de la rentabilité et l'analyse comparative, etc. Chaque élément du premier sous-ensemble d'éléments d'interface utilisateur peut être rempli avec les données respectives associées à cet élément d'interface utilisateur.
PCT/US2022/035473 2021-06-30 2022-06-29 Systèmes et procédé de profilage d'actifs d'une entreprise de service et d'indication de la rentabilité d'un actif WO2023278540A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CA3226020A CA3226020A1 (fr) 2021-06-30 2022-06-29 Systemes et procede de profilage d'actifs d'une entreprise de service et d'indication de la rentabilite d'un actif

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US17/364,494 2021-06-30
US17/364,392 US11983648B2 (en) 2021-06-30 2021-06-30 Systems and method for profiling assets of a service business
US17/364,494 US11978128B2 (en) 2021-06-30 2021-06-30 Systems and methods for indicating a profitability of an asset of a service business
US17/364,392 2021-06-30

Publications (1)

Publication Number Publication Date
WO2023278540A1 true WO2023278540A1 (fr) 2023-01-05

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050251440A1 (en) * 1999-08-03 2005-11-10 Bednarek Michael D System and method for promoting commerce, including sales agent assisted commerce, in a networked economy
US20070087834A1 (en) * 2002-06-12 2007-04-19 Igt Casino patron tracking and information use
US20080254893A1 (en) * 2005-09-07 2008-10-16 Bally Gaming, Inc. Tournament bonus awards and related methods

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050251440A1 (en) * 1999-08-03 2005-11-10 Bednarek Michael D System and method for promoting commerce, including sales agent assisted commerce, in a networked economy
US20090222358A1 (en) * 1999-08-03 2009-09-03 Bednarek Michael D System and method for promoting commerce, including sales agent assisted commerce, in a networked economy
US20070087834A1 (en) * 2002-06-12 2007-04-19 Igt Casino patron tracking and information use
US20080254893A1 (en) * 2005-09-07 2008-10-16 Bally Gaming, Inc. Tournament bonus awards and related methods

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