WO2023202415A1 - 一种推荐方法、装置、设备、介质及产品 - Google Patents

一种推荐方法、装置、设备、介质及产品 Download PDF

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Publication number
WO2023202415A1
WO2023202415A1 PCT/CN2023/087442 CN2023087442W WO2023202415A1 WO 2023202415 A1 WO2023202415 A1 WO 2023202415A1 CN 2023087442 W CN2023087442 W CN 2023087442W WO 2023202415 A1 WO2023202415 A1 WO 2023202415A1
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WO
WIPO (PCT)
Prior art keywords
live broadcast
page
displayed
recommended
broadcast page
Prior art date
Application number
PCT/CN2023/087442
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English (en)
French (fr)
Inventor
孙蓓佳
Original Assignee
北京有竹居网络技术有限公司
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Publication of WO2023202415A1 publication Critical patent/WO2023202415A1/zh

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9558—Details of hyperlinks; Management of linked annotations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations

Definitions

  • the present disclosure relates to the field of computer technology, and in particular, to a recommendation method, apparatus, equipment, computer-readable storage medium and computer program product.
  • live broadcast applications applications, APPs
  • the live broadcast application can be installed on electronic devices such as mobile phones.
  • the anchor can record videos based on the live broadcast application on the mobile phone.
  • the anchor's mobile phone will send the video to the live broadcast platform in the form of a video stream, and then the live broadcast platform can The stream is pushed to the mobile phone of the audience (such as the user), and the user can watch the video recorded by the anchor through his or her mobile phone.
  • the anchor can recommend products to users, that is, live broadcast to bring goods.
  • users can only view the products recommended by the anchor in the live broadcast room, but cannot obtain information about other products associated with the product in the live broadcast room, such as the sales volume and ranking of other products.
  • the user needs to exit the live broadcast room first, and then perform the steps of obtaining the information of the other product.
  • the purpose of this disclosure is to provide a recommendation method, device, equipment, computer-readable storage medium and computer program product, which can meet user needs and improve user experience.
  • the present disclosure provides a recommendation method, including:
  • a recommended sub-page is displayed on the live broadcast page; wherein the recommended sub-page is used to display recommended objects corresponding to the objects to be displayed.
  • a recommendation device including:
  • a display module configured to display the interactive control corresponding to the object to be displayed on the live broadcast page if the object to be displayed corresponding to the live broadcast page meets the first preset condition
  • a response module configured to display a recommended sub-page in the live broadcast page in response to the first operation on the interactive control; wherein the recommended sub-page is used to display recommended objects corresponding to the objects to be displayed.
  • an electronic device including:
  • a processing device configured to execute the computer program in the storage device to implement the steps of the method in any one of the first aspects.
  • the present disclosure provides a computer-readable storage medium on which a computer program is stored, characterized in that when the program is executed by a processing device, the steps of any one of the methods described in the first aspect are implemented.
  • the present disclosure provides a computer program product containing instructions that, when run on a device, cause the device to execute the steps of the method described in any implementation manner of the first aspect.
  • the present disclosure provides a recommendation method.
  • the interactive control corresponding to the object to be displayed is displayed in the live broadcast page, and then the user can target the interactive control Trigger the first operation to view the recommended object corresponding to the object to be displayed; then respond to the first operation for the interactive control, display the recommended sub-page in the live broadcast page, and display the recommendation corresponding to the object to be displayed in the recommended sub-page object.
  • users can view recommended objects associated with the objects to be displayed while watching the live broadcast. Users do not need to exit the live broadcast room before searching for recommended objects, which simplifies user operations, meets user needs, and improves user experience.
  • Figure 1 is a flow chart of a recommendation method provided by an embodiment of the present disclosure
  • Figure 2A is a schematic diagram of a live broadcast page provided by an embodiment of the present disclosure.
  • Figure 2B is a schematic diagram of another live broadcast page provided by an embodiment of the present disclosure.
  • Figure 2C is a schematic diagram of another live broadcast page provided by an embodiment of the present disclosure.
  • Figure 2D is a schematic diagram of another live broadcast page provided by an embodiment of the present disclosure.
  • Figure 2E is a schematic diagram of a carousel display interactive control provided by an embodiment of the present disclosure.
  • Figure 2F is a schematic diagram of another live broadcast page provided by an embodiment of the present disclosure.
  • Figure 2G is a schematic diagram of another live broadcast page provided by an embodiment of the present disclosure.
  • Figure 2H is a schematic diagram of another live broadcast page provided by an embodiment of the present disclosure.
  • Figure 2I is a schematic diagram of another carousel display interactive control provided by an embodiment of the present disclosure.
  • Figure 3A is a schematic diagram of a recommended sub-page provided by an embodiment of the present disclosure.
  • Figure 3B is a schematic diagram of another recommended sub-page provided by an embodiment of the present disclosure.
  • Figure 4 is a schematic diagram of another recommended sub-page provided by an embodiment of the present disclosure.
  • Figure 5 is a schematic diagram of a target page provided by an embodiment of the present disclosure.
  • Figure 6 is a schematic diagram of a recommendation device provided by an embodiment of the present disclosure.
  • FIG. 7 is a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure.
  • first and second in the embodiments of the present disclosure are only used for descriptive purposes and cannot be understood as indicating or implying relative importance or implicitly indicating the number of indicated technical features. Therefore, features defined as “first” and “second” may explicitly or implicitly include one or more of these features.
  • trailer products can include two parts of products.
  • the first part of the products can be products that are being explained, and the second part of the products can be products that are not being explained.
  • users can add the trailer products to their shopping carts for more convenient shopping.
  • users can only learn about trailer products in the live broadcast room. For example, while the anchor is explaining the first part of the product, the user can get information about the first part of the product; the user can also click on the trailer control on the live broadcast page to learn about the information about the second part of the trailer product.
  • the present disclosure provides a recommendation method that can be executed by electronic devices, including but not limited to smartphones, tablets, laptops, personal digital assistants (personal digital assistants, PDAs), etc.
  • the method includes: if the object to be displayed corresponding to the live broadcast page meets the first preset condition, the electronic device displays the interactive control of the object to be displayed in the live broadcast page, and then the electronic device responds to the first interactive control for the interactive control. Operation: display the recommended sub-page in the live broadcast page. The recommended sub-page is used to display the recommended objects corresponding to the object to be displayed.
  • the user can trigger the first operation through the interactive control while watching the live broadcast, and then view the recommended objects associated with the objects to be displayed in the recommendation sub-page of the live broadcast page. It can be seen that users do not need to exit the live broadcast room before searching for recommended objects, which simplifies user operations, meets user needs, and improves user experience.
  • This method can be applied to live broadcast systems.
  • this method can be implemented in the form of a computer program.
  • the computer program may be independent, for example, it may be an independent application with corresponding functions (such as a live broadcast APP).
  • the computer program may be a functional module or plug-in, attached to an existing APP and run.
  • this figure is a flow chart of a recommendation method provided by an embodiment of the present application.
  • the method includes:
  • the electronic device displays the interactive control corresponding to the object to be displayed on the live broadcast page.
  • the live broadcast page refers to the page where the electronic device plays the video stream of the host.
  • the host's video stream will be pushed to the user's electronic device through the live broadcast platform.
  • the electronic device can play the host's video stream.
  • the page corresponding to the electronic device playing the host's video stream is the live broadcast page.
  • the anchor can introduce the trailer products in the live broadcast room.
  • the trailer product being introduced by the anchor can be a product being explained, so that the user can quickly and conveniently learn the information about the product being explained;
  • the trailer product not being introduced by the anchor can be a product that is not being explained, and the user can also learn about the non-explained product through the trailer control.
  • the objects to be displayed corresponding to the live broadcast page can be the trailer products in the above live broadcast room.
  • the live broadcast page may include anchor information 210, audience information 220, barrage area 230, comment area 240, shopping cart 250, gift control 260, trailer control 270, product being explained 280, etc.
  • the anchor information 210 includes the anchor's avatar and the anchor's name.
  • Audience information 220 includes audience avatars.
  • the barrage area 230 is used to display barrage sent by the audience.
  • the comment area 240 is used to interact with the anchor, such as sending barrages.
  • the shopping cart 250 is used to view the products selected by the user to purchase.
  • the gift control 260 is used to send virtual items to the host.
  • the trailer control 270 is used to view the trailer products corresponding to this live broadcast page.
  • Products under explanation 280 It can be a trailer product that the anchor is explaining. Users can have an in-depth understanding of the product based on the anchor's explanation of the product.
  • the first preset condition may be that the proportion and/or the number of objects to be displayed belonging to the same category among the objects to be displayed corresponding to the live broadcast page are greater than the first preset threshold.
  • the object to be displayed can be the trailer product in the live broadcast room.
  • the trailer products in the live broadcast room can include product 1, product 2... product 10. Among them, product 1 and product 2 belong to the men's clothing category, and product 3 to product 10 belong to the women's clothing category.
  • the first preset threshold may be a proportion threshold. , for example, the proportion threshold may be 70%.
  • the proportion threshold may be 70%.
  • the above proportional threshold is only an example. Those skilled in the art can adjust the above proportional threshold according to actual needs, for example, set it to 60%, 80%, etc.
  • the trailer products corresponding to the live broadcast page satisfy the first preset condition, and the first preset threshold may be the quantity Threshold, for example the quantity threshold can be 5.
  • the above quantity threshold is only an example. Those skilled in the art can adjust the above quantity threshold according to actual needs, for example, set it to 6, 7, 8, etc.
  • the live broadcast page The corresponding trailer product meets the first preset condition.
  • the first preset condition can be divided into two sub-conditions, wherein the first sub-condition can be that the proportion and/or number of objects to be displayed belonging to the same category among the objects to be displayed corresponding to the live broadcast page is greater than that of the first preset condition.
  • a preset threshold; the second sub-condition may be that the number of objects to be displayed corresponding to the live broadcast page is greater than the second preset threshold. Based on this, the object to be displayed of the live page object needs to meet the above two sub-conditions, and the electronic device determines that the object to be displayed satisfies the first preset condition.
  • the second preset threshold may be 5.
  • the above-mentioned second preset threshold is only an example. Those skilled in the art can adjust the above-mentioned second preset threshold according to actual needs, for example, set it to 6, 7, 8, etc.
  • the embodiments of the present disclosure do not specifically limit the order in which the first sub-condition and the second sub-condition are determined. For example, it may be determined whether the first sub-condition is met first, and then whether the second sub-condition is met; it may also be determined first whether the first sub-condition is met. two sub-conditions, and then determine whether the first sub-condition is met; it can also be determined at the same time whether the first sub-condition and the second sub-condition are met.
  • the electronic device displays the interactive control corresponding to the object to be displayed on the live broadcast page.
  • FIG 2B this figure is a schematic diagram of another live broadcast page provided by an embodiment of the present disclosure.
  • the interactive control 290 may be located below the anchor information 210. In other embodiments, the interactive control 290 may also be located below the audience information 220, above the barrage area 230, above the product being explained 280, etc.
  • the embodiment of the present disclosure does not specifically limit the position of the interactive control 290 in the live broadcast page, and Figure 2B is only an exemplary introduction.
  • the electronic device may also determine that the corresponding category of the object to be displayed belonging to the same category is the target category. For example, if the object to be displayed belonging to the women's clothing category meets the first preset condition, the women's clothing category is used as the target category. Then, the electronic device can display the interactive control of the target category in the live broadcast page. As shown in Figure 2C, this figure is a schematic diagram of another live broadcast page provided by an embodiment of the present disclosure. The electronic device can display the interactive control 290 corresponding to the women's clothing category in the live broadcast page.
  • this figure is a schematic diagram of another live broadcast page provided by an embodiment of the present disclosure.
  • the electronic device can also use the men's clothing category as the target category, and then display the interactive control 290 of the men's clothing category in the live broadcast page.
  • the objects to be displayed belonging to the men's clothing category and the objects to be displayed belonging to the women's clothing category both meet the first preset condition, and the electronic device may determine that the target category includes multiple categories, such as the men's clothing category and the women's clothing category. Based on this, the electronic device can display multiple categories of interactive controls in rotation in the live broadcast interface.
  • Figure 2E this figure is a schematic diagram of a carousel display interactive control provided by an embodiment of the present disclosure.
  • the electronic device can display the interactive controls of the men's clothing category and the interactive controls of the women's clothing category in a carousel every certain period of time (for example, 3 seconds).
  • the embodiments of the present disclosure do not specifically limit the dynamic effects of the electronic device rotating multiple categories of interactive controls. For example, they may be page turning effects, sliding effects, and so on.
  • interactive controls of multiple categories can be the same control.
  • the jump links of the interactive controls are different; interactive controls of multiple categories can also be different controls.
  • Each category The interactive controls correspond to the jump links of their respective categories.
  • Different jump links correspond to different interaction results.
  • the jump link corresponding to the interactive control of the women's clothing category can be a list of the women's clothing category. The list includes at least one recommendation object of the women's clothing category, such as recommended women's clothing.
  • the target category may include at least one subcategory.
  • the women's clothing category may include women's tops, skirts, women's shoes, etc.
  • the men's clothing category may include men's tops, men's pants, men's shoes, etc. Then, you can preset the correspondence between categories and subcategories, as shown in Table 1 below:
  • the electronic device determines the target category, for example, the determined target category is the women's clothing category, it can obtain women's tops and skirts based on the correspondence shown in Table 1. , women's shoes and other subcategories.
  • the electronic device can display interactive controls of at least one of the above subcategories on the live broadcast page.
  • FIG. 2F this figure is a schematic diagram of another live broadcast page provided by an embodiment of the present disclosure.
  • the electronic device displays the interactive control 291 of the women's top in the live broadcast page.
  • electronic devices The interactive controls 292 for skirts or the interactive controls 293 for women's shoes can also be displayed on the live broadcast page, as shown in Figure 2G and Figure 2H respectively.
  • the interactive controls of the multiple subcategories can be displayed in rotation on the live broadcast page.
  • Figure 2I this figure is a schematic diagram of yet another carousel display interactive control provided by an embodiment of the present disclosure.
  • the electronic device can display interactive controls of subcategories of the women's clothing category in turn every certain period of time (for example, 3 seconds), for example, a carousel display of interactive controls for women's tops, interactive controls for skirts, and interactive controls for women's shoes.
  • the electronic device after the electronic device displays the interactive control 290 of the object to be displayed in the live broadcast page, every preset time period, if it is detected that the object to be displayed corresponding to the live broadcast page changes (such as the trailer product changes), the electronic device will re- Determine whether the changed object to be displayed satisfies the above-mentioned first preset condition; if satisfied, the interactive control corresponding to the changed object to be displayed is displayed on the live broadcast page; if not, the interactive control is not displayed.
  • the anchor can change the trailer products. For example, after changing the trailer products from product 1, product 2... product 10 to product 11, product 12... product 20, the electronic equipment can Set the time (for example, 3 minutes) to detect whether the trailer product has changed. If it is detected that the trailer product has changed, continue to determine whether the changed trailer product (such as product 11...product 20) meets the first preset condition. If satisfied, the interactive controls corresponding to the changed trailer product will be displayed; if not satisfied, the interactive controls will not be displayed.
  • the time for example, 3 minutes
  • the electronic device In response to the first operation on the interactive control, the electronic device displays a recommendation sub-page on the live broadcast page.
  • the recommendation sub-page is used to display recommended objects corresponding to the objects to be displayed.
  • the first operation may be a click operation, a long press operation, a sliding operation, etc.
  • the electronic device displays the interactive control 290 in the live broadcast page
  • the user can trigger a first operation for the interactive control 290, and then the electronic device can display the recommended sub-page in the live broadcast page in response to the first operation triggered for the interactive control.
  • the recommended sub-page is used to display recommended objects corresponding to the objects to be displayed.
  • the recommended object may be a recommended product, for example, the recommended object may be other products associated with the trailer product.
  • the trailer products may include skirts and women's shoes, but not trousers, and other products associated with the trailer products may be trousers, which are the recommended objects.
  • the live broadcast page may include a video area 310 and an information area 320.
  • the video area 310 is used to display live videos
  • the information area 320 is used to display recommended sub-pages.
  • the size of the video area 310 and the size of the information area 320 may also be different.
  • the video area 310 occupies 1/3 of the live broadcast page and is located above the live broadcast page
  • the information area 320 each occupies 2/3 of the live broadcast page and is located below the live broadcast page.
  • this figure is a schematic diagram of another recommended sub-page provided by the disclosed embodiment.
  • the size of the video area 310 and the size of the information area 320 may be the same.
  • the video area 310 and the information area 320 each occupy half of the live broadcast page.
  • the video area 310 is located above the live broadcast page, and the information area 320 is located below the live broadcast page.
  • the video area 310 of the live page is also displaying the live video. In this way, the user can purchase products on the recommended sub-page without missing the video of the live page. Live video from area 310.
  • the ratio between the size of the above-mentioned video area 310 and the size of the information area 320 is only an exemplary introduction. Those skilled in the art can set the size of the above-mentioned video area 310 and the size of the information area 320 according to actual needs. proportion between.
  • the popularity information of the recommended object 330 in the recommended sub-page meets the recommendation conditions, and the recommended object 330
  • the popularity information may be at least one of the sales volume of the recommended object 330, the number of collections of the recommended object 330, and the number of added shopping carts of the recommended object 330.
  • the popularity information of the recommended object 330 may be the sales volume of the recommended object 330. If the popularity information of the recommended object 330 satisfies the recommendation conditions, it may be that the sales volume of the recommended object 330 is greater than the preset sales volume, for example, the monthly sales volume is >500. Of course, the recommendation If the popularity information of the object 330 satisfies the recommendation condition, it may be that the sales volume ranking of the recommended object 330 is higher than the preset ranking, for example, the sales volume ranking is in the top 5.
  • the popularity information of the recommended object 330 may be the collection amount of the recommended object 330. If the popularity information of the recommended object 330 satisfies the recommendation condition, it may be that the collection amount of the recommended object 330 is greater than the preset collection amount, for example, the collection amount is >5000. .
  • the popularity information of the recommended object 330 may be the amount added to the shopping cart of the recommended object 330. Then the popularity information of the recommended object 330 that satisfies the recommendation condition may be that the amount added to the shopping cart of the recommended object 330 is greater than the preset amount added to the shopping cart. , for example, the amount added to the shopping cart is >6000.
  • the popularity information of the recommended object 330 can also be multiple combinations of sales volume, collection volume, and shopping cart additions; for example, the popularity information of the recommended object 330 can be characterized by sales volume and collection volume.
  • the popularity information of the recommended object 330 The conditions for satisfying the popularity information may be that the sales volume of the recommended object 330 is greater than the preset sales volume, and the collection amount of the recommended object 330 is greater than the preset collection amount.
  • the recommendation sub-page may include multiple recommendation objects 330, such as a first recommendation object 331, a second recommendation object 332, a third recommendation object 333, etc.
  • each recommended object 330 can be sorted based on the popularity of multiple recommended objects 330. For example, the higher the popularity of the recommended object, the higher the ranking; of course, it can also be based on multiple recommended objects 330.
  • the objects to be displayed are sorted by their relevance. For example, the higher the relevance, the higher the ranking of recommended objects.
  • the recommended objects 330 displayed in the recommended sub-page may include objects in the objects to be displayed and objects other than the objects to be displayed.
  • the first recommendation object 331 may be product 1 in the trailer products (such as a dress)
  • the second recommendation object 332 may not be a product in the trailer products
  • the third recommendation object 333 may be product 3 in the trailer products (such as a short skirt).
  • the first recommended object 331 and the third recommended object 333 are products among trailer products
  • the first recommended object 331 and the third recommended object 333 can be ranked higher
  • the second recommended object 332 can be ranked higher. Ranked low.
  • the recommendation object with high popularity can be ranked higher.
  • the popularity of the first recommendation object 331 is higher than the popularity of the third recommendation object 333.
  • the final ranking obtained is : the first recommended object 331, the third recommended object 333, and the second recommended object 332.
  • the ranking can be based on the popularity of the first recommended object 331, the second recommended object 332, and the third recommended object 333 on the entire platform (such as an online mall), for example, the popularity of the second recommended object 332
  • the popularity of the first recommendation object 331 is higher than that of the third recommendation object 333.
  • the final ranking obtained at this time is: the second recommendation object 332, the first recommendation object 331, the third recommendation Object 333.
  • This disclosure does not limit the sorting method of multiple recommended objects 330. Those skilled in the art can determine the ordering method according to actual needs. It is necessary to set the display order of multiple recommended objects 330 in the recommended sub-page.
  • the user can trigger the first operation through the interactive control while watching the live broadcast, and then view the recommended objects associated with the objects to be displayed in the recommendation sub-page of the live broadcast page. It can be seen that users do not need to exit the live broadcast room before searching for recommended objects, which simplifies user operations, meets user needs, and improves user experience.
  • the recommendation method provided by this disclosed implementation also supports users to quickly jump to the online mall page on the recommendation sub-page. The user does not need to exit the live broadcast room, which simplifies user operations.
  • the recommended method further includes:
  • the electronic device displays the jump control in the recommended sub-interface.
  • this figure is a schematic diagram of another recommended sub-page provided by an embodiment of the present disclosure.
  • the electronic device may directly display the jump control 410, or may display the jump control 410 on the recommended sub-page if the second preset condition is met.
  • the second preset condition may be: detecting that the sliding distance on the recommended sub-page is greater than a third preset threshold, detecting that the number of sliding on the recommended sub-page is greater than the fourth preset threshold, and detecting staying on the recommended sub-page.
  • the duration is greater than at least one of the fifth preset thresholds.
  • the second preset condition may be that the sliding distance detected for the recommended sub-page is greater than a third preset threshold, and the third preset threshold may be a distance threshold, and the electronic device detects that the sliding distance for the recommended sub-page is greater than the distance.
  • the jump control 410 is displayed on the recommended sub-page.
  • the second preset condition may be that the number of slides detected on the recommended sub-page is greater than a fourth preset threshold, and the fourth preset threshold may be a times threshold, and the electronic device detects that the number of slides on the recommended sub-page is greater than the If the number of times exceeds the threshold, the jump control 410 is displayed on the recommended sub-page.
  • the second preset condition may be to detect that the stay time on the recommended sub-page is greater than a fifth preset threshold.
  • the fifth preset threshold may be a duration threshold, and the electronic device detects that the stay time on the recommended sub-page is longer than the In the case of a duration threshold, the jump control 410 is displayed on the recommended sub-page.
  • the second preset condition may also include a combination of the above conditions.
  • jump control 410 shown in Figure 4 is only an exemplary introduction. In some embodiments, the jump control 410 may be located above the recommended sub-page, or may be located at the geometric center of the recommended sub-page, etc. Location.
  • the electronic device In response to the second operation on the jump control, the electronic device displays the target page corresponding to the jump control.
  • this figure is a schematic diagram of a target page provided by an embodiment of the present disclosure.
  • the target page can be a page of an online mall. After the electronic device displays the page of the online mall, the user can directly shop online on the page of the online mall without performing operations such as exiting the live broadcast room, which satisfies the user. needs to improve user experience.
  • embodiments of the present disclosure provide a recommendation method.
  • the electronic device can recommend other products associated with the trailer product to the user based on the first operation on the interactive control while the user is watching the live broadcast. products, so as to achieve complementary effects with the trailer products in the live broadcast room.
  • users can view other products related to trailer products without exiting the live broadcast room, which simplifies user operations, meets user needs, and improves user experience.
  • the recommended sub-page provides a jump control to quickly enter the online mall in the live broadcast room.
  • the sub-device can jump to the page of the online mall in response to the second operation on the jump control, further improving the user's shopping experience.
  • the recommendation device 600 includes:
  • the display module 601 is used to display the interactive control corresponding to the object to be displayed on the live broadcast page if the object to be displayed corresponding to the live broadcast page meets the first preset condition;
  • the response module 602 is configured to display a recommended sub-page in the live broadcast page in response to the first operation on the interactive control; wherein the recommended sub-page is used to display recommended objects corresponding to the objects to be displayed.
  • the first preset condition includes:
  • the proportion and/or number of objects to be displayed belonging to the same category among the objects to be displayed corresponding to the live broadcast page is greater than the first preset threshold, and the number of objects to be displayed corresponding to the live broadcast page is greater than the second preset threshold; or ,
  • the proportion and/or number of objects to be displayed that belong to the same category among the objects to be displayed corresponding to the live broadcast page are greater than the first preset threshold.
  • the display module 601 is specifically configured to determine the category corresponding to the object to be displayed belonging to the same category as the target category; and display the interactive controls of the target category in the live broadcast page.
  • the target category includes multiple categories
  • the display module 601 is specifically configured to display interactive controls of the multiple categories in rotation on the live broadcast page.
  • the target category includes at least one subcategory; the display module 601 is specifically configured to determine at least one corresponding to the target category based on the preset correspondence relationship between the category and the subcategory and the target category.
  • a subcategory display the interactive controls of the at least one subcategory in the live broadcast page.
  • the display module 601 is specifically configured to display interactive controls of multiple subcategories in rotation on the live broadcast page.
  • the popularity information of the recommended object meets the recommendation conditions; the popularity information of the recommended object includes at least one of the following:
  • the sales volume of the recommended object The sales volume of the recommended object, the number of collections of the recommended object, and the number of added shopping carts of the recommended object.
  • the live broadcast page includes a video area and an information area
  • the display module 601 is specifically used to display recommended sub-pages in the information area.
  • the display module 601 is also configured to display a jump control in the recommended sub-page; the response module 602 is also configured to display the jump control in response to the second operation on the jump control.
  • the display module 601 is specifically configured to display a jump control in the recommended sub-interface if a second preset condition is met; wherein the second preset condition includes at least one of the following:
  • the device further includes a detection module, which is used to detect that the object to be displayed corresponding to the live broadcast page changes every preset time period, and determine whether the changed object to be displayed satisfies the above requirements.
  • the first preset condition; the display module 601 is also configured to display the interactive control corresponding to the changed object to be displayed on the live broadcast page if yes; if not, do not display the interactive control.
  • FIG. 7 a schematic structural diagram of an electronic device 700 suitable for implementing an embodiment of the present disclosure is shown.
  • the electronic device is used to implement the corresponding functions of the recommendation device 600 shown in FIG. 6 .
  • the electronic device shown in FIG. 7 is only an example and should not impose any limitations on the functions and scope of use of the embodiments of the present disclosure.
  • the electronic device 700 may include a processing device (eg, central processing unit, graphics processor, etc.) 701 that may be loaded into a random access device according to a program stored in a read-only memory (ROM) 702 or from a storage device 708 .
  • the program in the memory (RAM) 703 executes various appropriate actions and processes.
  • various programs and data required for the operation of the electronic device 700 are also stored.
  • the processing device 701, ROM 702 and RAM 703 are connected to each other via a bus 704.
  • An input/output (I/O) interface 705 is also connected to bus 704.
  • the following devices may be connected to the I/O interface 705: input devices 706 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; including, for example, a liquid crystal display (LCD), speakers, vibration An output device 707 such as a computer; a storage device 708 including a magnetic tape, a hard disk, etc.; and a communication device 709. Communication device 709 may allow electronic device 700 to communicate wirelessly or wiredly with other devices to exchange data.
  • FIG. 7 illustrates an electronic device 700 having various means, it should be understood that implementation or availability of all illustrated means is not required. More or fewer means may alternatively be implemented or provided.
  • embodiments of the present disclosure include a computer program product including a computer program carried on a non-transitory computer-readable medium, the computer program containing program code for performing the method illustrated in the flowchart.
  • the computer program may be downloaded and installed from the network via communication device 709, or from storage device 708, or from ROM 702.
  • the processing device 701 the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.
  • the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the above two.
  • the computer-readable storage medium may be, for example, but is not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus or device, or any combination thereof. More specific examples of computer readable storage media may include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard drive, random access memory (RAM), read only memory (ROM), removable Programmd read-only memory (EPROM or flash memory), fiber optics, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above.
  • a computer-readable storage medium may be any tangible medium that contains or stores a program for use by or in connection with an instruction execution system, apparatus, or device.
  • a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code therein. Such propagated data signals may take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above.
  • a computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device .
  • Program code embodied on a computer-readable medium may be transmitted using any suitable medium, including but not limited to: wire, optical cable, RF (radio frequency), etc., or any suitable combination of the above.
  • the client and server can communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and can communicate with any Form or medium of digital data communications (e.g., communications network) interconnection.
  • HTTP HyperText Transfer Protocol
  • Examples of communication networks include local area networks (“LAN”), wide area networks (“WAN”), the Internet (e.g., the Internet), and end-to-end networks (e.g., ad hoc end-to-end networks), as well as any currently known or developed in the future network of.
  • the above-mentioned computer-readable medium may be included in the above-mentioned electronic device; it may also exist independently without being assembled into the electronic device.
  • the computer-readable medium carries one or more programs.
  • the electronic device When the one or more programs are executed by the electronic device, the electronic device: if the object to be displayed corresponding to the live broadcast page meets the first preset condition, in the The interactive control corresponding to the object to be displayed is displayed in the live broadcast page; in response to the first operation on the interactive control, a recommended sub-page is displayed in the live broadcast page; wherein the recommended sub-page is used to display the to-be-displayed object. Display the recommended objects corresponding to the object.
  • Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, including but not limited to object-oriented programming languages—such as Java, Smalltalk, C++, and Includes conventional procedural programming languages - such as "C" or similar programming languages.
  • the program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server.
  • the remote computer can be connected to the user's computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or it can be connected to an external computer (such as an Internet service provider). connected via the Internet).
  • LAN local area network
  • WAN wide area network
  • Internet service provider such as an Internet service provider
  • each block in the flowchart or block diagram may represent a module, segment, or portion of code that contains one or more logic functions that implement the specified executable instructions.
  • the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown one after another may actually execute substantially in parallel, or they may sometimes execute in the reverse order, depending on the functionality involved.
  • each block of the block diagram and/or flowchart illustration, and combinations of blocks in the block diagram and/or flowchart illustration can be implemented by special purpose hardware-based systems that perform the specified functions or operations. , or can be implemented using a combination of specialized hardware and computer instructions.
  • the modules involved in the embodiments of the present disclosure can be implemented in software or hardware.
  • the name of the module does not constitute a limitation on the module itself under certain circumstances.
  • the first acquisition module can also be described as "a module that acquires at least two Internet Protocol addresses.”
  • FPGAs Field Programmable Gate Arrays
  • ASICs Application Specific Integrated Circuits
  • ASSPs Application Specific Standard Products
  • SOCs Systems on Chips
  • CPLD Complex Programmable Logical device
  • a machine-readable medium may be a tangible medium that may contain or store a program for use by or in connection with an instruction execution system, apparatus, or device.
  • the machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium.
  • Machine-readable media may include, but are not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices, or devices, or any of the foregoing. What a suitable combination.
  • machine-readable storage media would include one or more wire-based electrical connections, laptop disks, hard drives, random access memory (RAM), read only memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above.
  • RAM random access memory
  • ROM read only memory
  • EPROM or flash memory erasable programmable read only memory
  • CD-ROM portable compact disk read-only memory
  • magnetic storage device or any suitable combination of the above.
  • Example 1 provides a recommended method, including:
  • a recommended sub-page is displayed on the live broadcast page; wherein the recommended sub-page is used to display recommended objects corresponding to the objects to be displayed.
  • Example 2 provides the method of Example 1, where the first preset condition includes:
  • the proportion and/or number of objects to be displayed belonging to the same category among the objects to be displayed corresponding to the live broadcast page is greater than the first preset threshold, and the number of objects to be displayed corresponding to the live broadcast page is greater than the second preset threshold; or ,
  • the proportion and/or number of objects to be displayed that belong to the same category among the objects to be displayed corresponding to the live broadcast page are greater than the first preset threshold.
  • Example 3 provides the method of Example 2, wherein displaying interactive controls corresponding to the object to be displayed in the live broadcast page includes:
  • Example 4 provides the method of Example 3, the target category includes multiple categories, and the interactive controls of the target categories displayed in the live broadcast page include:
  • the interactive controls of the multiple categories are displayed in rotation on the live broadcast page.
  • Example 5 provides the method of Example 3, the target category includes at least one subcategory; and displaying the interactive control of the target category in the live broadcast page includes:
  • Example 6 provides the method of Example 5, wherein displaying the interactive controls of the at least one subcategory in the live broadcast page includes:
  • Interactive controls of multiple subcategories are displayed in rotation on the live broadcast page.
  • Example 7 provides the method of Examples 1-6, the popularity information of the recommended object satisfies the recommendation conditions; the popularity information of the recommended object includes at least one of the following:
  • the sales volume of the recommended object The sales volume of the recommended object, the number of collections of the recommended object, and the number of added shopping carts of the recommended object.
  • Example 8 provides the method of Examples 1-7, the live broadcast page includes a video area and an information area, and displaying recommended subpages in the live broadcast page includes:
  • Example 9 provides the method of Examples 1-8. After displaying the recommended sub-page in the live broadcast page, the method further includes:
  • the target page corresponding to the jump control is displayed.
  • Example 10 provides the method of Example 9, wherein displaying a jump control in the recommended sub-page includes:
  • a jump control is displayed in the recommendation sub-interface; wherein the second preset condition includes at least one of the following:
  • Example 11 provides the methods of Examples 1 to 10. After displaying the interactive control corresponding to the object to be displayed in the live broadcast page, the method further includes:

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Abstract

本公开提供了一种推荐方法、装置、设备、介质及产品，涉及计算机技术领域，该方法包括：若直播页面对应的待展示对象满足第一预设条件，在所述直播页面中展示所述待展示对象对应的交互控件；响应于针对所述交互控件的第一操作，在所述直播页面中展示推荐子页面；其中，所述推荐子页面用于展示所述待展示对象对应的推荐对象。如此，用户可以在观看直播过程中，查看与待展示对象相关联的推荐对象，用户无需退出直播间后再进行搜索推荐对象，简化了用户操作，满足了用户需求，提高用户体验。

Description

一种推荐方法、装置、设备、介质及产品
本申请要求于2022年04月20日提交中国专利局、申请号为202210416211.8、申请名称为“一种推荐方法、装置、设备、介质及产品”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本公开涉及计算机技术领域，尤其涉及一种推荐方法、装置、设备、计算机可读存储介质以及计算机程序产品。
背景技术
随着计算机技术尤其是移动互联网技术的不断发展，直播应用(application，APP)应运而生。该直播应用可以安装于手机等电子设备中，基于此，主播可以基于手机上的直播应用录制视频，主播的手机会将该视频以视频流的形式发送给直播平台，接着直播平台可以将该视频流推送给观众(例如用户)的手机，用户能够通过其手机观看主播所录制的视频。
在直播过程中，主播可以给向用户推荐商品，即直播带货。而目前，用户仅能够在直播间查看到主播所推荐的商品，而无法在直播间得到与该商品相关联的其他商品的信息，例如其他商品的销量、排名等。当用户需要获取该其他商品的信息时，用户需要先退出直播间，然后再执行获取该其他商品的信息的步骤。
可见，用户获取其他商品的信息的过程较为繁琐，难以满足用户需求，用户体验较差。
发明内容
本公开的目的在于：提供了一种推荐方法、装置、设备、计算机可读存储介质以及计算机程序产品，能够满足用户需求，提高用户体验。
第一方面，本公开提供了一种推荐方法，包括：
若直播页面对应的待展示对象满足第一预设条件，在所述直播页面中展示所述待展示对象对应的交互控件；
响应于针对所述交互控件的第一操作，在所述直播页面中展示推荐子页面；其中，所述推荐子页面用于展示所述待展示对象对应的推荐对象。
第二方面，本公开提供了一种推荐装置，包括：
展示模块，用于若直播页面对应的待展示对象满足第一预设条件，在所述直播页面中展示所述待展示对象对应的交互控件；
响应模块，用于响应于针对所述交互控件的第一操作，在所述直播页面中展示推荐子页面；其中，所述推荐子页面用于展示所述待展示对象对应的推荐对象。
第三方面，本公开提供了一种电子设备，包括：
存储装置，其上存储有计算机程序；
处理装置，用于执行所述存储装置中的所述计算机程序，以实现第一方面中任一项所述方法的步骤。
第四方面，本公开提供了一种计算机可读存储介质，其上存储有计算机程序，其特征在于，该程序被处理装置执行时实现第一方面中任一项所述方法的步骤。
第五方面，本公开提供一种包含指令的计算机程序产品，当其在设备上运行时，使得设备执行上述第一方面中任一种实现方式所述方法的步骤。
从以上技术方案可以看出，本公开具有如下优点：
本公开提供了一种推荐方法，该方法中，若直播页面对应的待展示对象满足第一预设条件，则在直播页面中展示该待展示对象对应的交互控件，然后用户可以针对该交互控件触发第一操作，以查看该待展示对象对应的推荐对象；接着响应于针对该交互控件的第一操作，在直播页面中展示推荐子页面，在该推荐子页面中展示待展示对象对应的推荐对象。如此，用户可以在观看直播过程中，查看与待展示对象相关联的推荐对象，用户无需退出直播间后再进行搜索推荐对象，简化了用户操作，满足了用户需求，提高用户体验。
本公开的其他特征和优点将在随后的具体实施方式部分予以详细说明。
附图说明
为了更清楚地说明本公开实施例的技术方法，下面将对实施例中所需使用的附图作以简单地介绍。
图1为本公开实施例提供的一种推荐方法的流程图；
图2A为本公开实施例提供的一种直播页面的示意图；
图2B为本公开实施例提供的又一种直播页面的示意图；
图2C为本公开实施例提供的又一种直播页面的示意图；
图2D为本公开实施例提供的又一种直播页面的示意图；
图2E为本公开实施例提供的一种轮播展示交互控件的示意图；
图2F为本公开实施例提供的又一种直播页面的示意图；
图2G为本公开实施例提供的又一种直播页面的示意图；
图2H为本公开实施例提供的又一种直播页面的示意图；
图2I为本公开实施例提供的又一种轮播展示交互控件的示意图；
图3A为本公开实施例提供的一种推荐子页面的示意图；
图3B为本公开实施例提供的又一种推荐子页面的示意图；
图4为本公开实施例提供的又一种推荐子页面的示意图；
图5为本公开实施例提供的一种目标页面的示意图；
图6为本公开实施例提供的一种推荐装置的示意图；
图7为本公开实施例提供的一种电子设备的结构示意图。
具体实施方式
本公开实施例中的术语“第一”、“第二”仅用于描述目的，而不能理解为指示或暗示相对重要性或者隐含指明所指示的技术特征的数量。由此，限定有“第一”、“第二”的特征可以明示或者隐含地包括一个或者更多个该特征。
首先对本公开实施例中所涉及到的一些技术术语进行介绍。
待展示对象指直播间的挂车对象，如挂车商品。一般的，挂车商品可以包括两部分商品，第一部分商品可以是讲解中的商品，第二部分商品可以是非讲解中的商品。针对上述 两部分商品，用户均可以将挂车商品添加到自己的购物车中，以实现较为便捷地购物。
目前，用户在直播间仅能够了解到挂车商品。例如，在主播针对第一部分商品进行讲解的过程中，用户能够得到该第一部分商品的信息；用户也可以在直播页面点击挂车控件，从而了解到挂车商品中的第二部分商品的信息。
但是，用户无法得到与挂车商品相关联的其他商品的信息。若用户想要了解其他商品，用户还需要退出直播间，然后再去搜索该其他商品，例如在线上商城中搜索该其他商品。可见，用户的操作较为复杂，难以满足用户需求，用户体验较差。
有鉴于此，本公开提供了一种推荐方法，该方法可以由电子设备执行，电子设备包括但不限于智能手机、平板电脑、笔记本电脑、个人数字助理(personal digital assistant，PDA)等。具体地，该方法包括：若直播页面对应的待展示对象满足第一预设条件，电子设备在该直播页面中展示该待展示对象的交互控件，接着电子设备响应于针对该交互控件的第一操作，在直播页面中展示推荐子页面，该推荐子页面用于展示该待展示对象对应的推荐对象。
该方法中，用户可以在观看直播过程中，通过交互控件触发第一操作，即可在直播页面的推荐子页面中，查看到与待展示对象相关联的推荐对象。可见，用户无需退出直播间后再进行搜索推荐对象，简化了用户操作，满足了用户需求，提高用户体验。
该方法可以应用于直播系统。该方法应用于直播系统的情况下，可以是以计算机程序的形式实现。在一些实施例中，该计算机程序可以是独立的，例如可以是具有相应功能的独立应用(例如直播APP)。在另一些实施例中，该计算机程序可以是功能模块或插件等，附着于已有的APP中运行。
为了使得本公开的技术方案更加清楚、易于理解，下面结合附图对本公开实施例提供的推荐方法进行介绍。如图1所示，该图为本申请实施例提供的一种推荐方法的流程图，该方法包括：
S101、若直播页面对应的待展示对象满足第一预设条件，电子设备在直播页面中展示该待展示对象对应的交互控件。
直播页面是指电子设备播放主播的视频流的页面。例如，主播在直播过程中，主播的视频流会通过直播平台推送给用户的电子设备，电子设备可以对主播的视频流进行播放，电子设备播放主播的视频流对应的页面即为直播页面。主播在直播过程中，可以对直播间的挂车商品进行介绍。主播正在介绍的挂车商品可以是讲解中商品，如此用户能够快速且方便地了解到讲解中商品的信息；主播未正在介绍的挂车商品可以是非讲解中商品，用户也可以通过挂车控件，了解该非讲解中商品的信息。直播页面对应的待展示对象可以是上述直播间的挂车商品。
如图2A所示，该图为本公开实施例提供的一种直播页面的示意图。其中，该直播页面可以包括主播信息210、观众信息220、弹幕区230、评论区240、购物车250、礼物控件260、挂车控件270、讲解中商品280等。主播信息210包括主播头像、主播名称。观众信息220包括观众头像。弹幕区230用于展示观众发送的弹幕。评论区240用于与主播进行互动，例如发送弹幕。购物车250用于查看用户选择购买的商品。礼物控件260用于向主播送虚拟物品。挂车控件270用于查看本次直播页面对应的挂车商品。讲解中商品280 可以是主播正在讲解中的挂车商品，用户可以基于主播对该商品的讲解，对该商品进行深入了解。
在一些示例中，第一预设条件可以是直播页面对应的待展示对象中归属同一类别的待展示对象的比例和/或数量大于第一预设阈值。如上介绍，待展示对象可以是直播间的挂车商品。举例说明，直播间的挂车商品可以包括商品1、商品2……商品10，其中，商品1和商品2归属男装类别，商品3-商品10归属女装类别。
例如，若直播页面对应的挂车商品中归属女装类别的挂车商品的比例大于第一预设阈值，则该直播页面对应的挂车商品满足第一预设条件，该第一预设阈值可以是比例阈值，例如，该比例阈值可以是70％。当然，若归属男装类别的挂车商品的比例大于第一预设阈值，则该直播页面对应的挂车商品满足也第一预设条件。
需要说明的是，上述比例阈值仅仅是举例介绍，本领域技术人员可以根据实际需要对上述比例阈值进行调整，例如设置为60％、80％等。
再例如，若直播页面对应的挂车商品中归属女装类别的挂车商品的数量大于第一预设阈值，则该直播页面对应的挂车商品满足第一预设条件，该第一预设阈值可以是数量阈值，例如数量阈值可以是5。
需要说明的是，上述数量阈值仅仅是举例介绍，本领域技术人员可以根据实际需要对上述数量阈值进行调整，例如设置为6、7、8等。
再例如，若直播页面对应的挂车商品中归属女装类别的挂车商品的比例大于上述比例阈值，并且，直播页面对应的挂车商品中归属女装类别的挂车商品的数量大于上述数量阈值，则该直播页面对应的挂车商品满足第一预设条件。
需要说明的是，本公开实施例不对第一预设阈值进行具体限定，本领域技术人员可以根据实际需要设定该第一预设阈值。
在另一些示例中，该第一预设条件可以分为两个子条件，其中，第一子条件可以是直播页面对应的待展示对象中归属同一类别的待展示对象的比例和/或数量大于第一预设阈值；第二子条件可以是该直播页面对应的待展示对象的数量大于第二预设阈值。基于此，直播页面对象的待展示对象需要满足上述两个子条件，电子设备确定待展示对象满足第一预设条件。例如，若直播页面对应的挂车商品中归属同一类别的挂车商品的比例大于第一预设阈值(满足第一子条件)，并且，该直播页面对应的挂车商品的数量大于第二预设阈值(满足第二子条件)，则该直播页面对应的挂车商品满足第一预设条件。其中，第二预设阈值可以是5。
需要说明的是，上述第二预设阈值仅仅是举例介绍，本领域技术人员可以根据实际需要对上述第二预设阈值进行调整，例如设置为6、7、8等。
本公开实施例不具体限定针对第一子条件和第二子条件进行确定的顺序，例如，可以先确定是否满足第一子条件，再确定是否满足第二子条件；也可以先确定是否满足第二子条件，再确定是否满足第一子条件；还可以是同时确定是否满足第一子条件和第二子条件。
需要说明的是，在确实是否满足上述两个子条件过程中，若其中任一个子条件不满足，则不再针对另一个子条件进行确定，从而能够减少计算资源的浪费。例如，当确定第一子条件不满足后，则不再针对是否满足第二子条件进行确定。
在直播页面对应的待展示对象满足第一预设条件的情况下，电子设备在直播页面中展示该待展示对象对应的交互控件。如图2B所示，该图为本公开实施例提供的又一种直播页面的示意图。其中，交互控件290可以位于主播信息210的下方，在另一些实施例中，该交互控件290还可以位于观众信息220的下方、弹幕区230的上方、讲解中商品280的上方等。本公开实施例不具体限定交互控件290在直播页面中的位置，图2B仅仅是示例性介绍。
在一些实施例中，电子设备还可以确定归属同一类别的待展示对象对应类别为目标类别，例如若上述归属女装类别的待展示对象满足第一预设条件，则将该女装类别作为目标类别。接着，电子设备可以在直播页面中展示该目标类别的交互控件。如图2C所示，该图为本公开实施例提供的又一种直播页面的示意图。电子设备可以在直播页面中展示该女装类别对应的交互控件290。
如图2D所示，该图为本公开实施例提供的又一种直播页面的示意图。类似的，若上述归属男装类别的待展示对象满足第一预设条件，电子设备也可以将该男装类别作为目标类别，接着在直播页面中展示该男装类别的交互控件290。
在一些实施例中，归属男装类别的待展示对象以及归属女装类别的待展示对象均满足第一预设条件，电子设备可以确定目标类别包括多个类别，如男装类别和女装类别。基于此，电子设备可以在直播界面中轮播展示多个类别的交互控件。如图2E所示，该图为本公开实施例提供的一种轮播展示交互控件的示意图。电子设备可以每隔一定时长(例如3秒)，轮播展示男装类别的交互控件以及女装类别的交互控件。本公开实施例不具体限定电子设备轮播多个类别的交互控件的动效，例如可以是翻页特效，滑动特效等等。
需要说明的是，多个类别的交互控件可以是同一个控件，该同一个控件对应不同类别时，交互控件的跳转链接不同；多个类别的交互控件也可以是不同的控件，每个类别的交互控件对应各自类别的跳转链接。其中，不同的跳转链接对应不同的交互结果，例如，女装类别的交互控件对应的跳转链接可以是女装类别的榜单，榜单包括至少一个女装类别的推荐对象，如推荐女装。
在一些实施例中，目标类别可以包括至少一个子类别，例如，女装类别可以包括女式上衣、裙子、女鞋等；男装类别可以包括男士上衣、男裤、男鞋等。接着，可以预先设定类别与子类别之间的对应关系，如下表1所示：
表1
其中，表1所示的类别与子类别之间的对应关系仅仅是示例性介绍。
基于表1所示的类别与子类别之间的对应关系，电子设备在确定目标类别后，例如确定的目标类别为女装类别，可以基于上述表1所示的对应关系，得到女式上衣、裙子、女鞋等子类别。电子设备可以在直播页面中展示上述至少一个子类别的交互控件。
如图2F所示，该图为本公开实施例提供的又一种直播页面的示意图。从图2F中可以看出，电子设备在直播页面中展示女式上衣的交互控件291。在另一些示例中，电子设备 也可以在直播页面中展示裙子的交互控件292，或者展示女鞋的交互控件293，分别如图2G和图2H所示。
在一些实施例中，电子设备确定目标类别的多个子类别后，可以在直播页面轮播展示多个子类别的交互控件。如图2I所示，该图为本公开实施例提供的又一种轮播展示交互控件的示意图。类似的，电子设备可以每隔一定时长(例如3秒)，轮流展示女装类别的子类别的交互控件，例如轮播展示女式上衣的交互控件、裙子的交互控件和女鞋的交互控件。
在一些实施例中，电子设备在直播页面中展示待展示对象的交互控件290之后，每隔预设时长，若检测到直播页面对应的待展示对象发生变化(如挂车商品发生变化)，则重新确定变化后的待展示对象是否满足上述第一预设条件；如果满足，则在直播页面中展示变化后的待展示对象对应的交互控件，如果不满足，则不展示交互控件。
举例说明，在一些场景中，主播可以对挂车商品进行更换，如将挂车商品由商品1、商品2……商品10，更换为商品11、商品12……商品20后，电子设备可以每隔预设时长(例如3分钟)对挂车商品是否发生变化进行检测，若检测到挂车商品发生变化后，则继续确定变化后的挂车商品(如商品11……商品20)是否满足第一预设条件，如果满足，则展示变化后的挂车商品对应的交互控件；如果不满足，则不展示交互控件。
S102、电子设备响应于针对交互控件的第一操作，在直播页面中展示推荐子页面，该推荐子页面用于展示待展示对象对应的推荐对象。
第一操作可以是点击操作、长按操作、滑动操作等。电子设备在直播页面中展示交互控件290后，用户可以针对该交互控件290触发第一操作，接着电子设备可以响应于针对该交互控件触发的第一操作，在直播页面中展示推荐子页面，该推荐子页面用于展示待展示对象对应的推荐对象。推荐对象可以是推荐商品，例如推荐对象可以是与挂车商品相关联的其他商品。在一些示例中，挂车商品可以包括裙子和女鞋，而不包括长裤，与挂车商品关联的其他商品可以是长裤，该长裤即为推荐对象。
如图3A所示，该图为公开实施例提供的一种推荐子页面的示意图。其中，直播页面可以包括视频区域310和信息区域320，视频区域310用于展示直播视频，信息区域320用于展示推荐子页面。其中，视频区域310的尺寸和信息区域320的尺寸也可以是不同的。例如视频区域310占直播页面的1/3，位于直播页面上方，信息区域320各占直播页面的2/3，位于直播页面下方。
如图3B所示，该图为公开实施例提供的又一种推荐子页面的示意图。其中视频区域310的尺寸和信息区域320的尺寸可以是相同的，例如视频区域310和信息区域320各占直播页面的一半，视频区域310位于直播页面的上方，信息区域320位于直播页面的下方。
可见，电子设备在信息区域320展示该推荐子页面的过程中，直播页面的视频区域310也在展示直播视频，如此，用户能够在推荐子页面选购商品的过程中，不错过直播页面的视频区域310的直播视频。
需要说明的是，上述视频区域310的尺寸和信息区域320的尺寸之间的比例仅仅是示例性介绍，本领域技术人员可以根据实际需要设定上述视频区域310的尺寸和信息区域320的尺寸之间的比例。
以图3A为例，推荐子页面中的推荐对象330的热度信息满足推荐条件，推荐对象330 的热度信息可以是推荐对象330的销量、推荐对象330的收藏量和推荐对象330的加购物车量中的至少一个。
在一些示例中，推荐对象330的热度信息可以为推荐对象330的销量，则推荐对象330的热度信息满足推荐条件可以是推荐对象330的销量大于预设销量，例如月销量>500，当然，推荐对象330的热度信息满足推荐条件可以是推荐对象330的销量排名高于预设排名，例如销量排名为前5。
在另一些示例中，推荐对象330的热度信息可以为推荐对象330的收藏量，则推荐对象330的热度信息满足推荐条件可以是推荐对象330的收藏量大于预设收藏量，例如收藏量>5000。
在另一些示例中，推荐对象330的热度信息可以为推荐对象330的加购物车量，则推荐对象330的热度信息满足推荐条件可以是推荐对象330的加购物车量大于预设加购物车量，例如加购物车量>6000。
当然，推荐对象330的热度信息也可以是销量、收藏量、加购物车量中的多个组合；例如，推荐对象330的热度信息可以通过销量和收藏量来表征，此时，推荐对象330的热度信息满足条件可以是推荐对象330的销量大于预设销量，并且，推荐对象330的收藏量大于预设收藏量。
需要说明的是，以上仅仅是对推荐对象300的热度信息满足推荐条件的示例性介绍，本领域技术人员可以根据实际需要来确定推荐对象300的热度信息以及相对应的推荐条件。
继续参见图3A，推荐子页面可以包括多个推荐对象330，如第一推荐对象331、第二推荐对象332、第三推荐对象333等。其中，在推荐子页面中，可以基于多个推荐对象330的热度对每一个推荐对象330进行排序，例如热度越高的推荐对象的排名越靠前；当然，也可以是基于多个推荐对象330与待展示对象的关联度进行排序，例如关联程度越高的推荐对象的排名越靠前。
在一些示例中，推荐子页面中展示的推荐对象330中可以包括待展示对象中的对象以及待展示对象之外的对象。例如，第一推荐对象331可以是挂车商品中的商品1(例如连衣裙)，第二推荐对象332不是挂车商品中的商品，第三推荐对象333可以是挂车商品中的商品3(例如短裙)。
在一种排序方式中，由于第一推荐对象331和第三推荐对象333为挂车商品中的商品，可以将第一推荐对象331和第三推荐对象333的排名靠前，第二推荐对象332的排名靠后。对于第一推荐对象331和第三推荐对象333，可以将热度高的推荐对象的排名靠前，例如第一推荐对象331的热度高于第三推荐对象333的热度，此时得到的最终排名为：第一推荐对象331、第三推荐对象333、第二推荐对象332。
在另一种排序方式中，可以基于第一推荐对象331、第二推荐对象332和第三推荐对象333在全平台(例如线上商城)的热度进行排序，例如，第二推荐对象332的热度高于第一推荐对象331的热度，第一推荐对象331的热度高于第三推荐对象333的热度，此时得到的最终排名为：第二推荐对象332、第一推荐对象331、第三推荐对象333。
本公开对多个推荐对象330的排序方式不进行限定，本领域技术人员可以根据实际需 要设定推荐子页面中多个推荐对象330的显示顺序。
在本公开实施例提供的推荐方法中，用户可以在观看直播过程中，通过交互控件触发第一操作，即可在直播页面的推荐子页面中，查看到与待展示对象相关联的推荐对象。可见，用户无需退出直播间后再进行搜索推荐对象，简化了用户操作，满足了用户需求，提高用户体验。
本公开实施提供的推荐方法中，还支持用户在推荐子页面快速跳转至线上商城的页面，用户无需退出直播间，简化了用户操作。具体地，该推荐方法进一步包括：
S103、电子设备在推荐子界面中展示跳转控件。
如图4所示，该图为本公开实施例提供的又一种推荐子页面的示意图。在一些实施例中，电子设备在展示推荐子页面之后，可以直接展示跳转控件410，也可以在满足第二预设条件的情况下，再在推荐子页面展示跳转控件410。其中，第二预设条件可以是：检测到针对推荐子页面的滑动距离大于第三预设阈值、检测到针对推荐子页面的滑动次数大于第四预设阈值和检测到在推荐子页面的停留时长大于第五预设阈值中的至少一种。
例如，第二预设条件可以是检测到针对推荐子页面的滑动距离大于第三预设阈值，该第三预设阈值可以是距离阈值，电子设备检测到针对推荐子页面的滑动距离大于该距离阈值的情况下，在该推荐子页面展示该跳转控件410。再例如，第二预设条件可以是检测到针对推荐子页面的滑动次数大于第四预设阈值，该第四预设阈值可以是次数阈值，电子设备检测到针对推荐子页面的滑动次数大于该次数阈值的情况下，在该推荐子页面展示该跳转控件410。再例如，第二预设条件可以是检测到在推荐子页面的停留时长大于第五预设阈值，该第五预设阈值可以是时长阈值，电子设备检测到在推荐子页面的停留时长大于该时长阈值的情况下，在该推荐子页面展示该跳转控件410。当然，第二预设条件也可以包括上述多个条件的组合。
需要说明的是，图4中所示的跳转控件410仅仅是示例性介绍，在一些实施例中，该跳转控件410可以位于推荐子页面的上方，也可以位于推荐子页面的几何中心等位置。
S104、电子设备响应于针对跳转控件的第二操作，展示跳转控件对应的目标页面。
在电子设备在推荐子页面中展示跳转控件410后，用户可以针对该跳转控件410触发第二操作，该第二操作可以是点击操作、长按操作、滑动操作等，接着电子设备响应于针对跳转控件的第二操作，展示该跳转控件对应的目标页面。如图5所示，该图为本公开实施例提供的一种目标页面的示意图。该目标页面可以是线上商城的页面，电子设备在展示该线上商城的页面后，用户无需进行退出直播间等操作，便可直接在该线上商城的页面进行线上购物，满足了用户需求，提高用户体验。
需要说明的是，上述S103和S104为可选的步骤，在一些实施例中也可以不执行上述S103和S104。
基于上述内容描述，本公开实施例提供了一种推荐方法，在该方法中，电子设备可以在用户观看直播过程中，基于针对交互控件的第一操作，向用户推荐与挂车商品相关联的其他商品，从而能够实现与直播间的挂车商品形成互补的效果。并且，用户无需退出直播间，即可查看到与挂车商品相关联的其他商品，简化了用户的操作，满足了用户需求，提高了用户体验。进一步，在推荐子页面提供了在直播间快速进入线上商城的跳转控件，电 子设备可以响应于针对该跳转控件的第二操作，跳转至线上商城的页面，进一步提高用户的购物体验。
参见图6，该图为本公开实施例提供的一种推荐装置的示意图，如图6所示，该推荐装置600包括：
展示模块601，用于若直播页面对应的待展示对象满足第一预设条件，在所述直播页面中展示所述待展示对象对应的交互控件；
响应模块602，用于响应于针对所述交互控件的第一操作，在所述直播页面中展示推荐子页面；其中，所述推荐子页面用于展示所述待展示对象对应的推荐对象。
可选的，所述第一预设条件包括：
所述直播页面对应的待展示对象中归属同一类别的待展示对象的比例和/或数量大于第一预设阈值，且所述直播页面对应的待展示对象的数量大于第二预设阈值；或，
所述直播页面对应的待展示对象中归属同一类别的待展示对象的比例和/或数量大于第一预设阈值。
可选的，所述展示模块601，具体用于确定所述归属同一类别的待展示对象对应的类别为目标类别；在所述直播页面中展示所述目标类别的交互控件。
可选的，所述目标类别包括多个类别，所述展示模块601，具体用于在所述直播页面中轮播展示所述多个类别的交互控件。
可选的，所述目标类别包括至少一个子类别；所述展示模块601，具体用于根据预设的类别与子类别之间的对应关系以及所述目标类别，确定所述目标类别对应的至少一个子类别；在所述直播页面中展示所述至少一个子类别的交互控件。
可选的，所述展示模块601，具体用于在所述直播页面中轮播展示多个子类别的交互控件。
可选的，所述推荐对象的热度信息满足推荐条件；所述推荐对象的热度信息包括以下至少一个：
所述推荐对象的销量、所述推荐对象的收藏量和所述推荐对象的加购物车量。
可选的，所述直播页面包括视频区域和信息区域，所述展示模块601，具体用于在所述信息区域展示推荐子页面。
可选的，所述展示模块601，还用于在所述推荐子页面中展示跳转控件；所述响应模块602，还用于响应于针对所述跳转控件的第二操作，展示所述跳转控件对应的目标页面。
可选的，所述展示模块601，具体用于若满足第二预设条件，在所述推荐子界面中展示跳转控件；其中，所述第二预设条件包括以下至少一种：
检测到针对所述推荐子页面的滑动距离大于第三预设阈值；以及，
检测到针对所述推荐子页面的滑动次数大于第四预设阈值；以及，
检测到在所述推荐子页面的停留时长大于第五预设阈值。
可选的，所述装置还包括检测模块，所述检测模块，用于每隔预设时长，若检测所述直播页面对应的待展示对象发生变化，确定变化后的待展示对象是否满足所述第一预设条件；所述展示模块601，还用于若是，在所述直播页面中展示变化后的待展示对象对应的交互控件；若否，不展示所述交互控件。
上述各模块的功能在上一实施例中的方法步骤中已详细阐述，在此不做赘述。
下面参考图7，其示出了适于用来实现本公开实施例的电子设备700的结构示意图，该电子设备用于实现如图6所示的推荐装置600对应的功能。图7示出的电子设备仅仅是一个示例，不应对本公开实施例的功能和使用范围带来任何限制。
如图7所示，电子设备700可以包括处理装置(例如中央处理器、图形处理器等)701，其可以根据存储在只读存储器(ROM)702中的程序或者从存储装置708加载到随机访问存储器(RAM)703中的程序而执行各种适当的动作和处理。在RAM 703中，还存储有电子设备700操作所需的各种程序和数据。处理装置701、ROM 702以及RAM 703通过总线704彼此相连。输入/输出(I/O)接口705也连接至总线704。
通常，以下装置可以连接至I/O接口705：包括例如触摸屏、触摸板、键盘、鼠标、摄像头、麦克风、加速度计、陀螺仪等的输入装置706；包括例如液晶显示器(LCD)、扬声器、振动器等的输出装置707；包括例如磁带、硬盘等的存储装置708；以及通信装置709。通信装置709可以允许电子设备700与其他设备进行无线或有线通信以交换数据。虽然图7示出了具有各种装置的电子设备700，但是应理解的是，并不要求实施或具备所有示出的装置。可以替代地实施或具备更多或更少的装置。
特别地，根据本公开的实施例，上文参考流程图描述的过程可以被实现为计算机软件程序。例如，本公开的实施例包括一种计算机程序产品，其包括承载在非暂态计算机可读介质上的计算机程序，该计算机程序包含用于执行流程图所示的方法的程序代码。在这样的实施例中，该计算机程序可以通过通信装置709从网络上被下载和安装，或者从存储装置708被安装，或者从ROM 702被安装。在该计算机程序被处理装置701执行时，执行本公开实施例的方法中限定的上述功能。
需要说明的是，本公开上述的计算机可读介质可以是计算机可读信号介质或者计算机可读存储介质或者是上述两者的任意组合。计算机可读存储介质例如可以是——但不限于——电、磁、光、电磁、红外线、或半导体的系统、装置或器件，或者任意以上的组合。计算机可读存储介质的更具体的例子可以包括但不限于：具有一个或多个导线的电连接、便携式计算机磁盘、硬盘、随机访问存储器(RAM)、只读存储器(ROM)、可擦式可编程只读存储器(EPROM或闪存)、光纤、便携式紧凑磁盘只读存储器(CD-ROM)、光存储器件、磁存储器件、或者上述的任意合适的组合。在本公开中，计算机可读存储介质可以是任何包含或存储程序的有形介质，该程序可以被指令执行系统、装置或者器件使用或者与其结合使用。而在本公开中，计算机可读信号介质可以包括在基带中或者作为载波一部分传播的数据信号，其中承载了计算机可读的程序代码。这种传播的数据信号可以采用多种形式，包括但不限于电磁信号、光信号或上述的任意合适的组合。计算机可读信号介质还可以是计算机可读存储介质以外的任何计算机可读介质，该计算机可读信号介质可以发送、传播或者传输用于由指令执行系统、装置或者器件使用或者与其结合使用的程序。计算机可读介质上包含的程序代码可以用任何适当的介质传输，包括但不限于：电线、光缆、RF(射频)等等，或者上述的任意合适的组合。
在一些实施方式中，客户端、服务器可以利用诸如HTTP(HyperText Transfer Protocol，超文本传输协议)之类的任何当前已知或未来研发的网络协议进行通信，并且可以与任意 形式或介质的数字数据通信(例如，通信网络)互连。通信网络的示例包括局域网(“LAN”)，广域网(“WAN”)，网际网(例如，互联网)以及端对端网络(例如，ad hoc端对端网络)，以及任何当前已知或未来研发的网络。
上述计算机可读介质可以是上述电子设备中所包含的；也可以是单独存在，而未装配入该电子设备中。
上述计算机可读介质承载有一个或者多个程序，当上述一个或者多个程序被该电子设备执行时，使得该电子设备：若直播页面对应的待展示对象满足第一预设条件，在所述直播页面中展示所述待展示对象对应的交互控件；响应于针对所述交互控件的第一操作，在所述直播页面中展示推荐子页面；其中，所述推荐子页面用于展示所述待展示对象对应的推荐对象。
可以以一种或多种程序设计语言或其组合来编写用于执行本公开的操作的计算机程序代码，上述程序设计语言包括但不限于面向对象的程序设计语言—诸如Java、Smalltalk、C++，还包括常规的过程式程序设计语言——诸如“C”语言或类似的程序设计语言。程序代码可以完全地在用户计算机上执行、部分地在用户计算机上执行、作为一个独立的软件包执行、部分在用户计算机上部分在远程计算机上执行、或者完全在远程计算机或服务器上执行。在涉及远程计算机的情形中，远程计算机可以通过任意种类的网络——包括局域网(LAN)或广域网(WAN)——连接到用户计算机，或者，可以连接到外部计算机(例如利用因特网服务提供商来通过因特网连接)。
附图中的流程图和框图，图示了按照本公开各种实施例的系统、方法和计算机程序产品的可能实现的体系架构、功能和操作。在这点上，流程图或框图中的每个方框可以代表一个模块、程序段、或代码的一部分，该模块、程序段、或代码的一部分包含一个或多个用于实现规定的逻辑功能的可执行指令。也应当注意，在有些作为替换的实现中，方框中所标注的功能也可以以不同于附图中所标注的顺序发生。例如，两个接连地表示的方框实际上可以基本并行地执行，它们有时也可以按相反的顺序执行，这依所涉及的功能而定。也要注意的是，框图和/或流程图中的每个方框、以及框图和/或流程图中的方框的组合，可以用执行规定的功能或操作的专用的基于硬件的系统来实现，或者可以用专用硬件与计算机指令的组合来实现。
描述于本公开实施例中所涉及到的模块可以通过软件的方式实现，也可以通过硬件的方式来实现。其中，模块的名称在某种情况下并不构成对该模块本身的限定，例如，第一获取模块还可以被描述为“获取至少两个网际协议地址的模块”。
本文中以上描述的功能可以至少部分地由一个或多个硬件逻辑部件来执行。例如，非限制性地，可以使用的示范类型的硬件逻辑部件包括：现场可编程门阵列(FPGA)、专用集成电路(ASIC)、专用标准产品(ASSP)、片上系统(SOC)、复杂可编程逻辑设备(CPLD)等等。
在本公开的上下文中，机器可读介质可以是有形的介质，其可以包含或存储以供指令执行系统、装置或设备使用或与指令执行系统、装置或设备结合地使用的程序。机器可读介质可以是机器可读信号介质或机器可读储存介质。机器可读介质可以包括但不限于电子的、磁性的、光学的、电磁的、红外的、或半导体系统、装置或设备，或者上述内容的任 何合适组合。机器可读存储介质的更具体示例会包括基于一个或多个线的电气连接、便携式计算机盘、硬盘、随机存取存储器(RAM)、只读存储器(ROM)、可擦除可编程只读存储器(EPROM或快闪存储器)、光纤、便捷式紧凑盘只读存储器(CD-ROM)、光学储存设备、磁储存设备、或上述内容的任何合适组合。
根据本公开的一个或多个实施例，示例1提供了一种推荐方法，包括：
若直播页面对应的待展示对象满足第一预设条件，在所述直播页面中展示所述待展示对象对应的交互控件；
响应于针对所述交互控件的第一操作，在所述直播页面中展示推荐子页面；其中，所述推荐子页面用于展示所述待展示对象对应的推荐对象。
根据本公开的一个或多个实施例，示例2提供了示例1的方法，所述第一预设条件包括：
所述直播页面对应的待展示对象中归属同一类别的待展示对象的比例和/或数量大于第一预设阈值，且所述直播页面对应的待展示对象的数量大于第二预设阈值；或，
所述直播页面对应的待展示对象中归属同一类别的待展示对象的比例和/或数量大于第一预设阈值。
根据本公开的一个或多个实施例，示例3提供了示例2的方法，所述在所述直播页面中展示所述待展示对象对应的交互控件，包括：
确定所述归属同一类别的待展示对象对应的类别为目标类别；
在所述直播页面中展示所述目标类别的交互控件。
根据本公开的一个或多个实施例，示例4提供了示例3的方法，所述目标类别包括多个类别，所述在所述直播页面中展示所述目标类别的交互控件，包括：
在所述直播页面中轮播展示所述多个类别的交互控件。
根据本公开的一个或多个实施例，示例5提供了示例3的方法，所述目标类别包括至少一个子类别；所述在所述直播页面中展示所述目标类别的交互控件，包括：
根据预设的类别与子类别之间的对应关系以及所述目标类别，确定所述目标类别对应的至少一个子类别；
在所述直播页面中展示所述至少一个子类别的交互控件。
根据本公开的一个或多个实施例，示例6提供了示例5的方法，所述在所述直播页面中展示所述至少一个子类别的交互控件，包括：
在所述直播页面中轮播展示多个子类别的交互控件。
根据本公开的一个或多个实施例，示例7提供了示例1-6的方法，所述推荐对象的热度信息满足推荐条件；所述推荐对象的热度信息包括以下至少一个：
所述推荐对象的销量、所述推荐对象的收藏量和所述推荐对象的加购物车量。
根据本公开的一个或多个实施例，示例8提供了示例1-7的方法，所述直播页面包括视频区域和信息区域，所述在所述直播页面中展示推荐子页面，包括：
在所述信息区域展示推荐子页面。
根据本公开的一个或多个实施例，示例9提供了示例1-8的方法，所述在所述直播页面中展示推荐子页面之后，所述方法还包括：
在所述推荐子页面中展示跳转控件；
响应于针对所述跳转控件的第二操作，展示所述跳转控件对应的目标页面。
根据本公开的一个或多个实施例，示例10提供了示例9的方法，所述在所述推荐子页面中展示跳转控件，包括：
若满足第二预设条件，在所述推荐子界面中展示跳转控件；其中，所述第二预设条件包括以下至少一种：
检测到针对所述推荐子页面的滑动距离大于第三预设阈值；以及，
检测到针对所述推荐子页面的滑动次数大于第四预设阈值；以及，
检测到在所述推荐子页面的停留时长大于第五预设阈值。
根据本公开的一个或多个实施例，示例11提供了示例1至10的方法，所述在所述直播页面中展示所述待展示对象对应的交互控件之后，所述方法还包括：
每隔预设时长，若检测所述直播页面对应的待展示对象发生变化，确定变化后的待展示对象是否满足所述第一预设条件；
若是，在所述直播页面中展示变化后的待展示对象对应的交互控件；
若否，不展示所述交互控件。
以上描述仅为本公开的较佳实施例以及对所运用技术原理的说明。本领域技术人员应当理解，本公开中所涉及的公开范围，并不限于上述技术特征的特定组合而成的技术方案，同时也应涵盖在不脱离上述公开构思的情况下，由上述技术特征或其等同特征进行任意组合而形成的其它技术方案。例如上述特征与本公开中公开的(但不限于)具有类似功能的技术特征进行互相替换而形成的技术方案。
此外，虽然采用特定次序描绘了各操作，但是这不应当理解为要求这些操作以所示出的特定次序或以顺序次序执行来执行。在一定环境下，多任务和并行处理可能是有利的。同样地，虽然在上面论述中包含了若干具体实现细节，但是这些不应当被解释为对本公开的范围的限制。在单独的实施例的上下文中描述的某些特征还可以组合地实现在单个实施例中。相反地，在单个实施例的上下文中描述的各种特征也可以单独地或以任何合适的子组合的方式实现在多个实施例中。
尽管已经采用特定于结构特征和/或方法逻辑动作的语言描述了本主题，但是应当理解所附权利要求书中所限定的主题未必局限于上面描述的特定特征或动作。相反，上面所描述的特定特征和动作仅仅是实现权利要求书的示例形式。关于上述实施例中的装置，其中各个模块执行操作的具体方式已经在有关该方法的实施例中进行了详细描述，此处将不做详细阐述说明。

Claims (15)

  1. 一种推荐方法，包括：
    若直播页面对应的待展示对象满足第一预设条件，在所述直播页面中展示所述待展示对象对应的交互控件；
    响应于针对所述交互控件的第一操作，在所述直播页面中展示推荐子页面；其中，所述推荐子页面用于展示所述待展示对象对应的推荐对象。
  2. 根据权利要求1所述的方法，其中，所述第一预设条件包括：
    所述直播页面对应的待展示对象中归属同一类别的待展示对象的比例和/或数量大于第一预设阈值，且所述直播页面对应的待展示对象的数量大于第二预设阈值；或，
    所述直播页面对应的待展示对象中归属同一类别的待展示对象的比例和/或数量大于第一预设阈值。
  3. 根据权利要求2所述的方法，其中，所述在所述直播页面中展示所述待展示对象对应的交互控件，包括：
    确定所述归属同一类别的待展示对象对应的类别为目标类别；
    在所述直播页面中展示所述目标类别的交互控件。
  4. 根据权利要求3所述的方法，其中，所述目标类别包括多个类别，所述在所述直播页面中展示所述目标类别的交互控件，包括：
    在所述直播页面中轮播展示所述多个类别的交互控件。
  5. 根据权利要求3所述的方法，其中，所述目标类别包括至少一个子类别；所述在所述直播页面中展示所述目标类别的交互控件，包括：
    根据预设的类别与子类别之间的对应关系以及所述目标类别，确定所述目标类别对应的至少一个子类别；
    在所述直播页面中展示所述至少一个子类别的交互控件。
  6. 根据权利要求5所述的方法，其中，所述在所述直播页面中展示所述至少一个子类别的交互控件，包括：
    在所述直播页面中轮播展示多个子类别的交互控件。
  7. 根据权利要求1-6任一项所述的方法，其中，所述推荐对象的热度信息满足推荐条件；所述推荐对象的热度信息包括以下至少一个：
    所述推荐对象的销量、所述推荐对象的收藏量和所述推荐对象的加购物车量。
  8. 根据权利要求1-7任一项所述的方法，其中，所述直播页面包括视频区域和信息区域，所述在所述直播页面中展示推荐子页面，包括：
    在所述信息区域展示推荐子页面。
  9. 根据权利要求1-8任一项所述的方法，其中，所述在所述直播页面中展示推荐子页面之后，所述方法还包括：
    在所述推荐子页面中展示跳转控件；
    响应于针对所述跳转控件的第二操作，展示所述跳转控件对应的目标页面。
  10. 根据权利要求9所述的方法，其中，所述在所述推荐子页面中展示跳转控件，包括：
    若满足第二预设条件，在所述推荐子界面中展示跳转控件；其中，所述第二预设条件包括以下至少一种：
    检测到针对所述推荐子页面的滑动距离大于第三预设阈值；以及，
    检测到针对所述推荐子页面的滑动次数大于第四预设阈值；以及，
    检测到在所述推荐子页面的停留时长大于第五预设阈值。
  11. 根据权利要求1-10任一项所述的方法，其中，所述在所述直播页面中展示所述待展示对象对应的交互控件之后，所述方法还包括：
    每隔预设时长，若检测所述直播页面对应的待展示对象发生变化，确定变化后的待展示对象是否满足所述第一预设条件；
    若是，在所述直播页面中展示变化后的待展示对象对应的交互控件；
    若否，不展示所述交互控件。
  12. 一种推荐装置，包括：
    展示模块，用于若直播页面对应的待展示对象满足第一预设条件，在所述直播页面中展示所述待展示对象对应的交互控件；
    响应模块，用于响应于针对所述交互控件的第一操作，在所述直播页面中展示推荐子页面；其中，所述推荐子页面用于展示所述待展示对象对应的推荐对象。
  13. 一种电子设备，包括：
    存储装置，其上存储有计算机程序；
    处理装置，用于执行所述存储装置中的所述计算机程序，以实现权利要求1至11中任一项所述方法的步骤。
  14. 一种计算机可读存储介质，其上存储有计算机程序，该程序被处理装置执行时实现权利要求1至11中任一项所述方法的步骤。
  15. 一种计算机程序产品，当所述计算机程序产品在计算机上运行时，使得计算机执行如权利要求1至11中任一项所述方法的步骤。
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