WO2023159047A2

WO2023159047A2 - Live-streaming e-commerce gamification system and method

Info

Publication number: WO2023159047A2
Application number: PCT/US2023/062632
Authority: WO
Inventors: Mark GERHARD
Original assignee: Amyris, Inc.
Priority date: 2022-02-16
Filing date: 2023-02-15
Publication date: 2023-08-24
Also published as: WO2023159047A9; WO2023159047A3

Abstract

A method includes causing a graphical user interface to be output to a display. The method also includes detecting a triggering of a purchase icon by a first user and causing a transaction to occur. The transaction is a commitment by the first user to spend a minimum amount of currency on one or more products or services being offered by a presenter. The method further includes detecting a triggering of a sharing icon to cause information to be shared with a second user. The information includes one or more selectable links configured to facilitate one or more of accessing of a video or purchasing the one or more products or services being offered. The method additionally includes monitoring data indicative of how the second user interacts with the information and linking the data indicative of how the second user interacts with the information to the first user.

Description

LIVE-STREAMING E-COMMERCE GAMIFICATION SYSTEM AND METHOD

BACKGROUND

[001] Selling products and services is a challenging endeavor as interest levels and motivations of potential buyers continually change. Moreover, selling products and services by way of the Internet often makes it difficult for a seller to have an influential experience with one or more potential buyers that can lead to increased sales. Electronic commerce (e-commerce) platform developers are continually challenged to develop new and interesting ways for sellers to engage with and influence potential buyers in a manner that leads to increased sales.

BRIEF DESCRIPTION OF THE DRAWINGS

[002] Aspects of the present disclosure are best understood from the following detailed description when read with the accompanying figures. It is noted that, in accordance with the standard practice in the industry, various features are not drawn to scale. In fact, the dimensions of the various features may be arbitrarily increased or reduced for clarity of discussion.

[003] Figure 1 is a diagram of a live-streaming e-commerce gamification system, in accordance with one or more embodiments.

[004] Figure 2 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[005] Figure 3 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[006] Figure 4 is a diagram of a graphical user interface, in accordance with one or more embodiments. [007] Figure 5 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[008] Figure 6 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[009] Figure 7 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0010] Figure 8 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0011] Figure 9 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0012] Figure 10 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0013] Figure 11 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0014] Figure 12 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0015] Figure 13 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0016] Figure 14 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0017] Figure 15 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0018] Figure 16 is a diagram of a graphical user interface, in accordance with one or more embodiments. [0019] Figure 17 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0020] Figure 18 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0021] Figure 19is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0022] Figure 20 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0023] Figure 21 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0024] Figure 22 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0025] Figure 23 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0026] Figure 24 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0027] Figure 25 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0028] Figure 26 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0029] Figure 27 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0030] Figure 28 is a diagram of a graphical user interface, in accordance with one or more embodiments. [0031] Figure 29 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0032] Figure 30 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0033] Figure 31 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0034] Figure 32 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0035] Figure 33 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0036] Figure 34 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0037] Figure 35 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0038] Figure 36 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0039] Figure 37 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0040] Figure 38 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0041] Figure 39 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0042] Figure 40 is a diagram of a graphical user interface, in accordance with one or more embodiments. [0043] Figure 41 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0044] Figure 42 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0045] Figure 43 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0046] Figure 44 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0047] Figure 45 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0048] Figure 46 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0049] Figure 47 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0050] Figure 48 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0051] Figure 49 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0052] Figure 50 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0053] Figure 51 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0054] Figure 52 is a diagram of a graphical user interface, in accordance with one or more embodiments. [0055] Figure 53 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0056] Figure 54 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0057] Figure 55 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0058] Figure 56 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0059] Figure 57 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0060] Figure 58 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0061] Figure 59 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0062] Figure 60 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0063] Figure 61 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0064] Figure 62 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0065] Figure 63 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0066] Figure 64 is a diagram of a graphical user interface, in accordance with one or more embodiments. [0067] Figure 65 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0068] Figure 66 is a diagram of a graphical user interface, in accordance with one or more embodiments.

[0069] Figure 67 is a flowchart of a method, in accordance with some embodiments.

[0070] Figure 68 is a functional block diagram of a computer or processor-based system upon which or by which some embodiments are implemented.

DETAILED DESCRIPTION

[0071] The following disclosure provides many different embodiments, or examples, for implementing different features of the provided subject matter. Specific examples of components and arrangements are described below to simplify the present disclosure. These are, of course, merely examples and are not intended to be limiting. For example, the formation or position of a first feature over or on a second feature in the description that follows may include embodiments in which the first and second features are formed or positioned in direct contact, and may also include embodiments in which additional features may be formed or positioned between the first and second features, such that the first and second features may not be in direct contact. In addition, the present disclosure may repeat reference numerals and/or letters in the various examples. This repetition is for the purpose of simplicity and clarity and does not in itself dictate a relationship between the various embodiments and/or configurations discussed.

[0072] Further, spatially relative terms, such as “beneath,” “below,” “lower,”

“above,” “upper” and the like, may be used herein for ease of description to describe one element or feature’s relationship to another element(s) or feature(s) as illustrated in the figures. The spatially relative terms are intended to encompass different orientations of an apparatus or object in use or operation in addition to the orientation depicted in the figures. The apparatus may be otherwise oriented (rotated 90 degrees or at other orientations) and the spatially relative descriptors used herein may likewise be interpreted accordingly.

[0073] Selling products and services is a challenging endeavor as interest levels and motivations of potential buyers continually change. Moreover, selling products and services by way of the Internet often makes it difficult for a seller to have an influential experience with one or more potential buyers that can lead to increased sales. E-commerce platform developers are continually challenged to develop new and interesting ways for sellers to engage with and influence potential buyers in a manner that leads to increased sales.

[0074] Figure 1 is a diagram of a live-streaming e-commerce gamification system

100, in accordance with one or more embodiments. The system 100 comprises user equipment lOla-lOln (collectively referred to as UE 101) having connectivity to an e-commerce management platform 103 and a database 105.

[0075] In some embodiments, at least one UE 101, the e-commerce management platform 103 and the database 105 are modular components of a special purpose computer system. In some embodiments, one or more of a UE 101, the e-commerce management platform 103, or the database 105 are unitarily embodied in a single UE

101. The UE 101, accordingly, comprises a processor by which the e-commerce management platform 103 is executed. In some embodiments, one or more of the UE 101 ’s, the e-commerce management platform 103, or the database 105 are configured to be located remotely from each other. By way of example, the UE 101 ’ s, the e-commerce management platform 103 and the database 105 communicate by wired or wireless communication connection and/or one or more networks, or combination thereof.

[0076] The UE 101 is a type of mobile terminal, fixed terminal, or portable terminal including a desktop computer, laptop computer, notebook computer, netbook computer, tablet computer, wearable circuitry, mobile handset, server, e- commerce console, or combination thereof. The UE 101 comprises a corresponding display 107a-107n (collectively referred to as display 107). In some embodiments, a UE 101 is, for example, communicatively coupled a display 107. In some embodiments, one or more UE 101 ’ s are communicatively coupled with or comprise one of more of a touch screen, a keyboard, a keypad, a mouse, a joystick, a game controller, a microphone, a speaker, or some other suitable input device with which a user may interact with a graphical user interface.

[0077] The system 100 is configured to facilitate presentation of products and/or services for sale during a live-streaming video event to a plurality of users by way of a graphical user interface displayed by way of a corresponding UE 101. In some embodiments, the system 100 is also configured to facilitate controlling the content of a live-stream video event and/or to facilitate communications during the live- streaming video event by one or more administrators via an administrator user interface accessible by way of a UE 101 associated with an administrator of the live- streaming video event. For ease of discussion, a UE 101 associated with an administrator of the live-stream video event is referred to as an administrator device. [0078] E-commerce management platform 103 comprises a set of computer readable instructions that, when executed by one or more of a processor included in a UE 101 or a processor such as a processor 6803 (Figure 68), causes e-commerce management platform 103 to perform the processes discussed in accordance with one or more embodiments. In some embodiments, e-commerce management platform 103 is remote from the UE 101’ s and/or the database 105. In some embodiments, one or more processes the e-commerce management platform 103 is configured to perform is divided among one or more of the UE 101 ’s and a processor remote from the UE 101 ’s. In some embodiments, the e-commerce management platform 103 is at least partially implemented by a UE 101. In some embodiments, e-commerce management platform 103 facilitates the connectivity between one or more UE 101’ s and database 105.

[0079] Database 105 is a memory such as a memory 6805 (Figure 68) capable of being queried or caused to store data associated with a UE 101, user interactions with a graphical user interface associated with a UE 101, user purchase history, user sharing history, user attention level, user participation history, a user social graphs, sales data, viewership history, or some other suitable information. In some embodiments, the e-commerce management platform 103 causes various information to be stored in the database 105 and queried for processing.

[0080] The e-commerce management platform 103 is configured to cause one or more graphical user interfaces to be output to a display 107 associated with a UE 101. In some embodiments, the graphical user interface output is based on whether the user is a viewer/potential buyer of a product or service or an administrator of the live-stream video event. In some embodiments, graphical user interface(s) output by way of a UE 101 associated with a viewer/potential buyer of a product or service is output by a user device, and graphical user interface(s) output by way of a UE 101 associated with an administrator controlling, communicating and/or monitoring the live-streaming event is output by an administrator device. One or more of the graphical user interfaces output by way of the user devices and/or the administrator devices comprise a live-stream region configured to display a video of a presenter.

[0081] A graphical user interface associated with a viewer or potential buyer of a product or service being offered by the presenters includes a text input field configured to receive a message input by a user viewing the live-stream video of the event, a chat display region configured to display messages input by the user, one or more other users or an administrator, a sharing icon configured to be triggered by the user viewing the live-streaming video event, and a purchase icon configured to be triggered by the user viewing the live-streaming video event. In some embodiments, the graphical user interface comprises one or more of an offer icon region, a sales messaging region, view selection interface, a feedback icon, an individual session icon, or some other suitable user interface widget for enhancing a shopping experience.

[0082] In use, the e-commerce management platform 103 orchestrates an integrated sales, shopping, entertainment and social networking experience for sellers/providers of one or more products or services to drive sales by leveraging the power of social networking during a live-streaming video event showcasing one or more products of services being offered for purchase. Conventional e-commerce solutions that rely on website-based store fronts are designed for sales conversion, not discovery. Other channels are often used such as advertisements on other websites, television, radio, print-ads, email, ad placement using social media platforms, video reviews using social media platforms, etc. to acquire customers. But conventional channels for advertising convert to sales at a rate that is often slower than in-person shopping experiences. Additionally, conventional channels for advertising cannot drive impulse shopping and upselling opportunities for a potential purchaser that is already engaged in a website-based storefront, for example, because the potential purchaser is no longer engaged with the advertisement and is instead viewing the website that was being advertised.

[0083] Live-streaming video of sales associates, social influencers, product experts, service providers, product demonstrations, etc., commands more attention than prerecorded video leading to deeper engagement and retention. As a result, live- streaming commerce often provides higher sales conversion percentages than traditional e-commerce-based sales tactics.

[0084] E-commerce management platform 103 is configured to leverage high quality, low-latency live video, and provide a one-to-many sales experience for presenters offering one or more products or services, while also facilitating a live moderated chat with a plurality of users viewing the live-stream video.

[0085] In some embodiments, e-commerce management platform 103 causes one or more of the live-stream video to be recorded or metrics regarding user interest, total sales, user attention during the live-stream video, among other key metrics, to be stored in database 105.

[0086] In addition to facilitating live-streaming video of presenters offering one or more products or services for purchase by a plurality of users, the e-commerce management platform 103 is configured to apply social scaling for user acquisition by leveraging consumers’ social graphs, adding a significant value multiplier compared to traditional user acquisition tactics.

[0087] In some embodiments, during a live-stream event, e-commerce management platform 103 is configured to facilitate one or more of a one-to-one, personal consultation with a presenter, sales associate and/or product expert, mid-stream to boost conversion, provide upselling and cross-selling opportunities, boost customer satisfaction, provide opportunities for a user to experience a product or service being offered or associated with a product or service being offered by way of a virtual try- on break-out session. In some embodiments, the one-to-one, personal consultation and/or virtual try-on break-out session is implemented by way of one or more of an artificial intelligence chat engine, a virtual avatar, an artificial intelligence video rendering engine, artificial intelligence recommendations, recommendation algorithms, augmented reality, virtual reality, computer vision, scene reconstruction, object detection, event detection, video tracking, object recognition, 3D pose estimation, 3D scene modeling, motion estimation, image restoration, or by way of some other suitable technology. In some embodiments, a virtual try-on session, for example, provides a live pre-visualization of product results by way of a graphical user interface such as effects on hair, complexion, acne, anti-aging effects, results after using supplements, trying on clothing, trying on makeup or other beauty products, etc.

[0088] E-commerce management platform 103 is configured to gamify the user experience during the live stream video, during a one-to-one break-out session, during a shopping cart experience, and otherwise throughout the entire service experience, by providing opportunities for social proof, voting, sharing with friends, incentivizing to bring friends to the live-stream video event, incentivization to refer friends to purchase products or services, playing video games overlaying the live- stream video event, etc. In some embodiments, e-commerce management platform 103 is configured to process one or more rules associated with providing incentivizes to users for increasing the viewer base, increasing participation, buying products, rooting for other users to buy products and/or share, increase other user’s participation, etc. Such incentives, for example, include discounts, add-ons, free products, additional products, upgrades, random discounts, surprise awards, reward points, or other suitable prizes.

[0089] In some embodiments, a gamified mechanic implemented by the e- commerce management platform 103 includes loot chests with a random discount in a certain range that are achieved after successfully playing video games overlayed on the live-stream event where the viewer may, for example, have to pop 20 balloons in 5 seconds - then, for example, based on the quantity of balloons successfully popped, the user receives a commensurate discount.

[0090] In some embodiments, the e-commerce management platform 103 is configured to broadcast the user’s success in earning the discount or other award to a chat display region or a sales messaging region, for example, for one or more users viewing the live-stream video event to see. For example, a message in a chat display region or a sales messaging region may indicate messages like “Sally just earned 5% discount,” “Amy just earned 7% discount”, “Your friend Alex earned 20% discount”, “Jane just won a lip gloss kit", “Laura just earned $5.00,” or some other suitable message.

[0091] In some embodiments, the broadcast is made to all users viewing the live- stream video event. In some embodiments, the broadcast is made to other users that are associated with the user that received the discount so that the other users may recognize that their acquaintance/friend/referral/etc. is achieving awards, driving other users to also want to achieve awards. In some embodiments, the broadcast is made to a limited set of users viewing the live-stream event that are associated based on activity, sales levels, demographics, geographical region, referral/sharing conversion rates, or some other suitable basis that reduces a potential flurry of messaging that may be overlooked by a user while also prompting a user to participate more during the live-stream event.

[0092] In some embodiments, e-commerce management platform 103 is configured to implement a sharing mechanic wherein, based on the transactions or behavior of the social graph a user invited, the user will get n% discount for each of the invitee’s transactions. In some embodiments, the sharing incentives are reward or points that are available for using to purchase and/or access exclusive products, services, discounts, product bundles, etc. upon reaching a preset threshold. In some embodiments, the e-commerce management platform 103 is configured to implement a pyramid-sharing mechanism wherein the rewards, points, discounts or other incentives are earned, for example, as percentages of sharing. For example, user A shares with user B who shares with user C who shares with user D, and so on. In this sharing incentive model, for example, user A would might earn 100 points for sharing and/or converting directly shared or first tier users such as user B, 50 points for each sharing and/or conversion of first degree of separation or second tier users such as user B’s sharing with user C, 25 points for each sharing and/or conversion of second degree of separation or third tier users such as user C’s sharing with user D, and so on. In this example, user B would then earn 100 points for sharing with user C, 50 points for C’s sharing with user D, and so on. Meanwhile, user C would earn 100 points for sharing with user D, etc.

[0093] Direct or broadcast messaging in this example may be akin to "Your friend Jackie just purchased lx Product A, Size X, you will receive $10 discount on your next purchase.” This messaging promotes a user to share the live-stream and/or products with other users. Additionally, if the pyramid-sharing mechanic is implemented, the messaging prompts users to promote other users to share the live- stream and/or products with their friends, and to follow-up with the other users.

[0094] During a live-stream event, multiples of a plurality of users may be viewing, interacting, buying, sharing, chatting, etc., such that the chat stream will likely move so quickly that the content is virtually unintelligible and potentially distracting. In some embodiments, based on the social graph according to the shares that a user made earlier in the live-stream event, the e-commerce management platform 103 limits the chat display region in a manner that prioritizes messaging related to the user’s invitees, friends, friends of friends, etc. In some embodiments, during a live- stream event the e-commerce management platform 103 limits the chat display region in a manner that prioritizes messaging related to the user’s invitees, friends, friends of friends, etc., based on a past live-stream event. In some embodiments, the e-commerce management platform 103 limits the chat display region in a manner that prioritizes messaging related to the user’s invitees, friends, friends of friends, etc. based on those shares made during a current live-stream event and a past live- stream event.

[0095] In some embodiments, e-commerce management platform 103 is configured to indicate goals for one or more of sharing, viewers, likes, chat feedback, sales in currency, sales in units, time viewing the live-stream event viewing the live-stream video event, and to track user interactions with one or more functions associated with the live-stream event shopping experience to achieve those goals. In some embodiments, e-commerce management platform 103 generates one or more graphics to demonstrate a user’s progress toward achieving a goal, and/or to prompt a community of viewers to work together toward achieving the goal. For example, leveraging group dynamics to pull more audience members to the live-stream event, drives more sales, upselling, offering sales for bonus items made only available when the goal is achieved, etc.

[0096] In some embodiments, e-commerce management platform 103 is configured to moderate chats being displayed by way of the chat messaging region by grouping or clustering of chat messages received from one or more members based on various criteria such as similar content, similar question, same source of the chat message, or some other suitable basis for grouping or clustering messages together to simplify a viewers ability to comprehend the chat messages and/or to avoid distractions from the live-stream video that might occur based on numerous chats being displayed from a plurality of users. In some embodiments, the e-commerce platform 103 moderates the chats displayed in the chat display region based on data associated with a “like stream” based on user interactions with a like-button and/or pinned comments by users. For example, based on a determination that a preset threshold of users like a moment during the live-stream event or an identified pattern in likes based on words, phrases, images of the products or services being said or displayed during the live-stream, the e-commerce management platform 103 is configured to cause a comment to be pinned on the live-stream region to attract user attention and/or cause the chats in the chat display region to be grouped or clustered based on those patterns and likes to cause relevant chat messages that correspond to the user activities such as likes, pinned comments, chats, etc. which cause a stir and cause those chats to be displayed to further drive user interest.

[0097] E-commerce management platform 103 is configured to gather user data associated with the live-stream event, sales, sharing, messaging rates, liking rates, loving rates, etc. and perform deep analytics to understand key metrics and granular behavioral insights to identify triggers that increase sales, revenue, sharing, engagement, increased attention. In some embodiments, e-commerce management platform 103 is configured to cause one or more changes to occur during the live- stream event such as prompting or causing a camera view change, prompting or causing a message to be displayed making an offer or announcement that could drive increased engagement and/or sales, urging users to share and commit to buying products and/or services within a preset period of time during the live-stream event, after the live-stream event, etc.

[0098] In addition to using the data to provide analytics and cause one or more actions to occur, the e-commerce management platform 103 is configured to provide data analytics regarding the live-stream video to a presenter and/or administrator to provide insight as to how the stream content drives sales, sentiment and engagement, wherein that data is provided to the presenter and/or administrator during the live- stream to provide feedback during the live-stream such that the presenter, for example, can change, adapt or make announcements during the live-stream to promote sales and sharing, and/or after the live-stream event at a fine-tuned minute- by-minute, second-by-second, or other suitable time range, so that a presenter and/or administrator may go back and review the live-stream to better understand how the live-stream content, messaging during the live-stream, etc., drives sales, sentiment and engagement.

[0099] Viewers are incentivized to invite friends and family to be part of the live event and unlock exclusive live discounts. Group selling drives higher viewing figures, increases sales volume and boosts brand awareness. This new live commerce channel self populates the marketing funnel as new and existing customers introduce the products and or services via personal networks, and community drives the conversation around those products and services. [00100] In some embodiments, e-commerce management platform 103 is configured to implement a pay-it-forward mechanic. For example, if a user makes a purchase of, or commitment toward buying, one or more products or services, then the e- commerce management platform 103 facilitates an opportunity for the user to gift everyone in his/her social graph one or more products, services, gift funds, gift coupon codes, gift exclusive discounts, gift exclusive access to products or services and/or packages for purchase, gift exclusive access to purchase combinations of products or services unlocked the user’s purchase and/or commitment, gift reward points, etc. In some embodiments, e-commerce management platform 103 send a gifting message to the user’s friends, acquaintances, contacts available by way of the user’s social graph, whether that be based on past sharing or by accessing the user’s contacts and/or social media contacts indicating that the user has just gifted the friend, acquaintance, contact, etc., the indicated gift (e.g., $10, reward, product, service, access, or other suitable gift) for any purchase of a product or service offered any time during the live-stream event. In some embodiments, e-commerce management platform 103 sends a message indicating the gift is for any purchase of a product or service offered during a time the recipient is viewing the live-stream event. In some embodiments, e-commerce management platform 103 sends a message indicating the gift is for any product or service associated with those being offered during the live-stream event. In some embodiments, e-commerce management platform 103 sends a message indicating the gift is for some other suitable timing or relationship with the product(s) and/or service(s) being offered during the live-stream event, with the expectation that the good will gets cascaded through each person’s network. [00101] In some embodiments, e-commerce management platform 103 is configured to set a sales threshold that will initiate a free gift reward, or other suitable incentive, for all customers, and then drive that message by way of real or system generated social proof messaging to invoke the ‘fear of loss’ emotion in viewers which, in turn, has a powerful effect on sales uplift. In some embodiments, e- commerce management platform 103 facilitates creating time-driven flash sales, selling fast alerts, purchase threshold bonus gift awards and other unique promotions to create high energy and urgency for viewers to both purchase and share with others for one’s own benefit and the benefit of others, creating demand and sales uplift.

[00102] In some embodiments, the e-commerce management platform 103 is configured to process one or more rules established by an administrator, for example, that establishes one or more preset thresholds that trigger various incentives such as quantity of shares, quantity of viewers, quantity of sales, quantity of likes, quantity of secondary and/or tertiary shares. For example, the various rules are capable of being set and/or combined to provide different combinations of different types of incentives, for one-to-one sharing and sales, one-to-many sharing and sales, pyramid-sharing and sales, incentives just for sharing, incentives for sharing that actually brings in viewers to the live-stream event, incentives for driving traffic to a website, incentives for committed purchases, compounding incentives that get better as the user participation and shares/referred sales grows, group incentives for all the users participating during the video for a minimum period of time, incentives for sharing that closes sales and/or monetary commitment within a period of time after the sharing, during the live-stream video only, after the live-stream video event, within a period of time after an offer/goal/target is started (e.g., the presenter announces “if 100 units are sold in the next 10 minutes, all those who share and refer to make that happen, get a reward), or some other suitable outcome for setting rules that prompts one or more users to invite and scale the viewer/user base to facilitate increased user acquisition and improve the probability of increasing sales.

[00103] Figure 2 is a diagram of a graphical user interface 200, in accordance with one or more embodiments.

[00104] Graphical user interface 200 is caused to be displayed by way of a UE 101 associated with a potential purchaser of a product or service that is viewing the live- stream video event. Graphical user interface 200 comprises a live-stream region configured to display a video of a presenter, a text input field configured to receive a message input by a user viewing the video of the presenter, a chat display region configured to display the message input by the user, a sharing icon configured to be triggered by the user viewing the video, and a purchase icon configured to be triggered by the user viewing the video. In some embodiments, the graphical user interface comprises one or more of an incentive indicator, an offer icon region, a sales messaging region, a view selection interface, a feedback icon, an individual session icon, or some other suitable user interface widget usable for enhancing a shopping experience.

[00105] E-commerce management platform 103 supports a plurality of users viewing the live-stream video by way of graphical user interface 200 using corresponding UE 101 ’s during a live stream event. E-commerce management platform 103 is configured to cause a transaction to occur based on a detected triggering of the purchase icon by a user. The transaction is a commitment by the user to spend a minimum amount of currency on the one or more products or services being offered by the presenter. In some embodiments, the purchase icon is a buy-now button, or the purchase icon directs the user to a shopping cart, for example, to purchase a product and/or service and/or spend a predefined amount of currency that is to be converted into a product and/or service at a later time during the live-stream event or after the live-stream event.

[00106] Based on a detected triggering of the sharing icon, the e-commerce management platform 103 causes information to be shared with an other user. In some embodiments the other user in another one of the plurality of users viewing the live-stream event. In some embodiments, the other user is a person that is not currently viewing the live-stream event. In some embodiments, the information comprises one or more selectable links configured to facilitate one or more of accessing of the video, purchasing the one or more products or services being offered by the presenter, purchasing one or more products or services associated with the products or services being offered by the presenter, or accessing a website offering the one or more products or services being offered by the presenter or the one or more products or services associated with the products or services being offered by the presenter.

[00107] In some embodiments, data indicative of how the other user interacts with the information is monitored, and the data indicative of how the other user interacts with the information is linked to a user profile associated with the user viewing the live-streaming event via graphical user interface 200. In some embodiments, the incentive indicator is caused to be displayed by way of the graphical user interface 200 based on the data indicative of how the other user interacts with the information linked to the user profile associated with the user viewing the live-streaming event via graphical user interface 200. [00108] In some embodiments, the graphical user interface 200 comprises at least one offer icon region that is within the live-stream region, and the incentive indicator is caused to be displayed in the offer icon region over the video. In some embodiments, the graphical user interface 200 further comprises at least one offer icon region outside the live-stream region, and the incentive indicator is caused to be displayed in the offer icon region. In some embodiments, the incentive indicator is displayed independent of any offer icon region.

[00109] In some embodiments, the incentive indicator is configured to be triggered by the user viewing the live-stream video via graphical user interface 200 to cause at least one of the transaction to occur or to facilitate a subsequent purchase corresponding to a prize communicated to the user of graphical user interface 200 by way of the incentive indicator. In some embodiments, the incentive indicator is a selectable link caused to be displayed in the chat region. In some embodiments, the incentive indicator is caused to be displayed to a plurality of users concurrently displaying the graphical user interface by way of corresponding user devices.

[00110] In some embodiments, the graphical user interface comprises a progress meter, and the incentive indicator is a level of the progress meter with respect to a preset threshold for unlocking a prize associated with one or more of the commitment by the user viewing the live-stream video via graphical user interface 200 to spend the minimum amount of currency on one or more products or services being offered by the presenter, the one or more products or services being offered by the presenter, or the one or more products or services associated with the products or services being offered by the presenter.

[00111] In some embodiments, the incentive indicator shows the readiness level of one or more goals the user and/or a plurality of users viewing the live stream event are attempting to achieve. In some embodiments, the incentive indicator comprises one or more of a symbol, a graphic, a logo, a sign, a signal, a meter, an image, an icon, a letter, a number, a word, a color, a thermometer, a traffic signal, a heat map, or some other suitable guide configured to indicate, show, illustrate or demonstrate the readiness level of the one or more goals. In some embodiments, the e-commerce management platform 103 is configured to show that an incentive is ready for a user to one or more of execute, take advantage of, or share, by causing the incentive indicator, an offer icon, a product icon, a purchase icon, a sharing icon or some other suitable user interface widget, to attract a user’s attention by flashing, spinning, pulsing, vibrating, or some other suitable motion to catch a user’s attention.

[00112] In some embodiments, the readiness level indicated by the incentive indicator builds by displaying a solid line that represents a percentage or amount that the incentive indicator is full. In some embodiments, how quickly the readiness level increases is based on a multiplier associated with an occurrence in the context of the live-streaming shopping experience, sharing with other users, closing sales, a passage of time during the live-stream event, a determined geographical location of the user, or some other suitable basis.

[00113] In some embodiments, the incentive indicator is displayed to all viewers of the live-stream event. In some embodiments, the incentive indicator is customized on an individual user level and driven to change based on each individual user’s engagement with the graphical user interface and/or efforts in sharing the live- stream event and/or products or services being offered, etc. in an effort to incentivize the user to expand his/her participation and not be totally reliant on the group of viewers or to just hitch along for the ride. [00114] In some embodiments, the e-commerce management platform 103 is configured to detect a quantity of user interactions with different elements of the graphical user interface 200 during a passage of time and to calculate an amount of time a user is interacting with the graphical user interface 200 based on the quantity of user interactions during the passage of time. In some embodiments, the e- commerce management platform 103 is configured to cause the readiness level to change based on a percentage of time the user is interacting with the graphical user interface 200 during the passage of time. In some embodiments, the e-commerce management platform 103 is configured to increase the readiness level if the percentage of time the user is interacting with the graphical user interface 200 is above a predetermined threshold level. In some embodiments, the e-commerce management platform 103 is configured to decrease the readiness level if the percentage of time the user is interacting with the graphical user interface 200 is below a predetermined threshold level.

[00115] In some embodiments, an attention level of a user is determined based on one or more of a detected quantity of interactions made by the user with the text input field, a quantity of messages received from the user by way of the text input input field, a detected amount of time the user is viewing the graphical user interface, a detected quantity of interactions made by the user with the sharing icon, a detected quantity of interaction made by the user with the purchase icon, a determined period of time between a first interaction with one or more of the text input field, the sharing icon or the purchase icon and a second interaction with one or more of the text input field, the sharing icon or the purchase icon, or some other suitable metric. [00116] In some embodiments, one or more of the content, the placement, or the timing that an offer icon is caused to be displayed by way of the graphical user interface is based on the determined attention level. In some embodiments, the offer icon is based on deep consumer data processing associated with the user and serves to provide real-time insights and personalized recommendations to the user via graphical user interface 200.

[00117] In some embodiments, a change in the determined attention level of the user is detected and the offer icon is caused to change based on the detected change in the determined attention level of the user. In some embodiments, the offer icon is caused to change by one or more of changing a color of the offer icon, causing the offer icon to flash in the display, causing a message of the offer icon to change, causing the offer icon to be invisible, or some other manner by which a graphical icon in a user interface may change appearance or be removed from view.

[00118] In some embodiments, the offer icon is caused to be displayed by way of the graphical user interface based on an instruction received from the administrator device. For example, in some embodiments, an administrator device is configured to display an administrator graphical user interface comprising an offer icon instruction input field configured to receive a user input from the administrator user regarding the content, style, timing, recipient, or other suitable parameter for generating the instruction to cause the offer icon to be displayed based on the user input from the administrator user.

[00119] In some embodiments, the video of the presenter displayed by way of the live-stream region comprises at least one of two or more views being captured by two or more imaging devices, and the graphical user interface 200 comprises a view selection interface configured to receive a user input from the user to select one or more of the two or more views that is to be displayed by way of the live-stream region. In some embodiments, the two or more views comprise two or more different vantage points with respect to the presenter. In some embodiments, the two or more views comprise two or more different zoom levels with respect to the presenter. In some embodiments, the view selection interface comprises a graphical representation of each of the two or more imaging devices arranged with respect to a graphical representation of the presenter. In some embodiments, the two or more views comprises at least one view of the presenter and at least one view of the one or more products or services being offered by the presenter.

[00120] In some embodiments, one or more of the two or more views is caused to be displayed by way of the live-stream region based on an instruction received from an administrator device. In some embodiments, the instruction received from the administrator device overrides any selection mad by a user via graphical user interface 200. In some embodiments, the administrator device is configured to display an administrator graphical user interface such as graphical user interface 500 shown in Figure 5, comprising a view selection interface configured to receive a user input from an administrator use using an administrator device to select one or more of the two or more views that is to be displayed by way of the live-stream region.

[00121] In some embodiments, the view selection interface is a separate user interface display that is triggered by selecting the view selection interface icon in graphical user interface 200, or the view selection interface is incorporated into graphical user interface 200, wherein the view selection interface is in the live- stream region, outside the live-stream region, or graphical user interface 200 is capable of being scrolled to view options associated with the view selection interface. [00122] The view selection interface is configured to facilitate changing views of the presenter and/or the product based on available camera angles, wide-frame, close-in, vantage points, zoom level, different camera views of a product, for example, or some other suitable basis. In some embodiments, view selection interface facilitates selecting more multiple views, zoom levels, and/or product views to be concurrently displayed by way of the live-stream region.

[00123] In some embodiments, the one-to-one breakout session triggered based on a user interaction with the individual session icon, and the one-to-one breakout session is run concurrently with the live-stream in either in a separate display or in a sidebar/split screen within graphical user interface 200.

[00124] Figure 3 is a diagram of a graphical user interface 300, in accordance with one or more embodiments.

[00125] Graphical user interface 300 is an example of user interface 200. Graphical user interface 300 shows a presenter demonstrating a product during a live-stream video event. The live-stream video of the presenter is shown in the live-stream region of the graphical user interface 300 which, in this example, encompasses an entirety of the graphical user interface 300 display area, wherein other graphical user interface icons and user input fields are displayed as being overlayed on the live- stream region. Graphical user interface 300 is shown as having a product icon in the upper left corner, and a sales messaging region beneath the product icon having a series of sales messages indicating users that recently made purchases of the product being offered. Graphical user interface 300 is also shown as having an incentive indicator in the upper right corner. The incentive indicator in this example is shown as a meter having two goals. The first goal is a 10%-off discount. The second goal is a free gift. In this example, the readiness level of the incentive indicator is increased based on a quantity of purchases made by all of the viewers of the live- stream event to promote the viewers to share and persuade their friends, as well as other viewers of the live-stream video, to buy or commit funds toward buying more products and/or services.

[00126] Graphical user interface 300 also includes a chat messaging region and a text input field. Graphical user interface 300 facilitates moderated chat messaging with the presenter, moderator, administrator, other users, etc. Additionally, graphical user interface 300 includes a sharing icon, a shopping cart icon, a like button, among other features.

[00127] Figure 4 is a diagram of a graphical user interface 400, in accordance with one or more embodiments.

[00128] Graphical user interface 400 is an example of user interface 200, having progressed from a state shown in graphical user interface 300. Namely, in this example, the icon indicator is shown as having both the 10% discount goal and the free gift goal as being achieved. As such, the product icon in the upper left corner of graphical user interface 400 is shown as having a price that is 10% less than that in graphical user interface 300 shown in Figure 3, and an offer icon is shown at the bottom of graphical user interface 400 is shown with a buy-now button to prompt a user to purchase the product being offered and, in light of the free gift goal being achieved, the user will receive a free gift with the purchase.

[00129] Figure 5 is a diagram of a graphical user interface 500, in accordance with one or more embodiments.

[00130] Graphical user interface 500 is an administrator interface that facilitates controlling of messaging and display of the products and/or services being offered by a presenter during a live-stream video event. Graphical user interface 500 includes a live-stream region, a product icon, an offer instruction input field, an incentive indicator, a chat display region, a viewer attention statistics region, a text input field, a view selection interface, a sharing icon, and a feedback icon.

[00131] In use, an administrator may use the graphical user interface 500 to control the live-stream video, based on the administrators own preferences, feedback provided to the administrator by way of the view attention statistics region, change the product shown in the product icon, input text for the offer icon in graphical user interface 200 or graphical user interface 400, for example, monitor the incentive indicator to track progress of the group of users viewing the live-stream video toward any preset goal, view chats in the chat display region, respond to chats or create chat messages by way of the text input field, to share information with one or more users viewing the live-stream event by interacting with the sharing icon, providing feedback and/or likes by way of the feedback icon to prompt viewers of the live-stream event to believe others are liking and/or sharing the live-stream event, product(s) and/or service(s) being offered, etc.

[00132] In some embodiments, graphical user interface 500 includes a view selection interface. In some embodiments, the view selection interface is a separate user interface display that is triggered by selecting a view selection interface icon in graphical user interface 500, or the view selection interface is incorporated into graphical user interface 500, wherein the view selection interface is in the live- stream region, outside the live-stream region, or graphical user interface 500 is capable of being scrolled to view options associated with the view selection interface.

[00133] In some embodiments, the administrator graphical user interface comprises a viewer attention statistics region configured to display data indicative of one or more user attention levels to the administrator viewing the administrator graphical user interface.

[00134] In some embodiments, an attention level of the user viewing the live- streaming event via graphical user interface 200 is determined based on one or more of a detected quantity of interactions made by the user with the text input field, a quantity of messages received from the user by way of the text input field, a detected amount of time the user is viewing the graphical user interface, a detected quantity of interactions made by the user with the sharing icon, a detected quantity of interactions made by the user with the purchase icon, a determined period of time between a first interaction with one or more of the text input field, the sharing icon or the purchase icon and a second interaction with one or more of the text input field, the sharing icon or the purchase icon. The user of the administrator graphical user interface may then be prompted to cause the offer icon to be displayed, modify the offer icon, cause an announcement to be made during the live stream by way of the display, the presenter, the chat display region, modify the incentive indicator, or make some other suitable modification, trigger an alert, or trigger a virtual sales tactic to prompt a user viewing the live-stream event to trigger the purchase icon, trigger the share icon, trigger the offer icon, trigger the incentive indicator, etc.

[00135] The view selection interface is configured to facilitate changing views of the presenter and/or the product based on available camera angles, wide-frame, close-in, vantage points, zoom level, different camera views of a product, for example, or some other suitable basis. In some embodiments, view selection interface facilitates selecting more multiple views, zoom levels, and/or product views to be concurrently displayed by way of the live-stream region. [00136] Figure 6 is a diagram of a graphical user interface 600, in accordance with one or more embodiments.

[00137] Graphical user interface 600 is an example administrator interface showing analytical information regarding a quantity of sales, a quantity of comments, and a quantity of likes that occurred at any point in time during the live-stream event. In this example, the user interface 600 is a post-stream view that provides an administrator with an opportunity to review what happened at different moments in time during the live-stream event.

[00138] For example, owners of lives-streams can playback their streams to see what caused the most engagement and at what time. Scrubbing through the timeline causes graph lines and metrics to appear in line with the video timing. For each archived livestream we will be able to pinpoint the time at which the most engagement took place and highlight this to stream owners.

[00139] In some embodiments, similar graphical analysis and/or data is displayed in the viewer attention statistic region in graphical user interface 500 so that an administrator made adapt or cause certain actions to occur during the live-stream event in an effort to increase viewership, chatter, sharing, purchasing, etc.

[00140] Figure 7 is a diagram of a graphical user interface 700, in accordance with one or more embodiments.

[00141] Graphical user interface 700 is an example of the view selection interface included in graphical user interface 200. Graphical user interface 700 is caused to be displayed based on a triggering of the view selection interface icon in graphical user interface 200. In some embodiments, graphical user interface 700 is viewed by scrolling graphical user interface 200. In some embodiments, the features included in graphical user interface 700 are incorporated into graphical user interface 200. [00142] Graphical user interface 700 includes a live-stream region that is configured to display a live-stream video event, a plurality of presenter view icons and two product view icons. Based on a user interaction with the presenter view icons and/or the product view icons, e-commerce management platform 103 causes one or more selected views to be displayed in the live-stream region shown in graphical user interface 700 and/or graphical user interface 200. In some embodiments, the presenter views are based on different available camera angles, wide-frame, close-in, vantage points, zoom level, different camera views of a product, for example, or some other suitable basis. In some embodiments, view selection interface facilitates selecting more multiple views, zoom levels, and/or product views to be concurrently displayed by way of the live-stream region.

[00143] In some embodiments, graphical user interface 700 facilitates selecting one or more presenter views and/or product views by way of a drag/drop operation into the live-stream region.

[00144] In some embodiments, the different views are represented by thumbnails of still frame images of the various views. In some embodiments, the different views are thumbnails of live imagery.

[00145] Figure 8 is a diagram of a graphical user interface 800, in accordance with one or more embodiments.

[00146] Graphical user interface 800 is an example of the view selection interface included in graphical user interface 500. Graphical user interface 800 is caused to be displayed based on a triggering of the view selection interface icon in graphical user interface 500. In some embodiments, graphical user interface 800 is viewed by scrolling graphical user interface 500. In some embodiments, the features included in graphical user interface 800 are incorporated into graphical user interface 500. [00147] Graphical user interface 800 includes a live-stream region that is configured to display a live-stream video event, a plurality of presenter view icons and two product view icons. In some embodiments, the different views are represented by thumbnails of still frame images of the various views. In some embodiments, the different views are thumbnails of live imagery.

[00148] Based on an administrator interaction with the presenter view icons and/or the product view icons, e-commerce management platform 103 causes one or more selected views to be displayed in the live-stream region shown in graphical user interface 800, graphical user interface 500, and/or graphical user interface 200. In some embodiments, the presenter views are based on different available camera angles, wide-frame, close-in, vantage points, zoom level, different camera views of a product, for example, or some other suitable basis. In some embodiments, view selection interface facilitates selecting more multiple views, zoom levels, and/or product views to be concurrently displayed by way of the live-stream region.

[00149] In some embodiments, graphical user interface 800 facilitates selecting one or more presenter views and/or product views by way of a drag/drop operation into the live-stream region.

[00150] In some embodiments, graphical user interface 800 comprises a view queue region in which an administrator may pre-plan a plurality of changes between various combinations of presenter views and/or product views. For example, if an administrator recognizes during the live-stream event, based for example on the user attention statistics, that presenter view 1, presenter view 4, and presenter view 6 drive the most attention when displayed in that order as followed by product view 1, presenter view 1 and then product view 2, the administrator is able to set the order of the presenter and product views by way of a selection and/or drag/drop operation into the view queue region. In some embodiments, e-commerce management platform 103 is configured to cause each of the selected views to be displayed for a preset period of time. In some embodiments, e-commerce management platform 103 is configured to facilitate setting a period of time for displaying one or more of the selected views in the queue by, for example, a settings option, selecting the selected view after the selected view is added to the queue, etc. In some embodiments, views added to the view queue are able to be re-ordered after entry. In some embodiments, the views in the view queue play on a loop. In some embodiments the views in the view queue expire and be deleted from the view queue after being displayed, and the e-commerce management platform 103 is configured to cause a default view to be displayed in the live-stream region such as presenter view 1, product view 1, or some other preset default.

[00151] Figure 9 is a diagram of a graphical user interface 900, in accordance with one or more embodiments.

[00152] Graphical user interface 900 is an example view selection interface that is associated with one or both of the graphical user interface 200 or the graphical user interface 500. Graphical user interface 900 is a representation of a plurality of cameras arranged with respect to the presenter and/or product being offered. In this example, the presenter is surrounded by a plurality of cameras that provide corresponding views. A user may select any of the views to have the selected view displayed in the live-stream region on the user’s display or to be broadcast to multiple users, for example. Graphical user interface 900, in this example, includes two options for product views, whether that be based on cameras at different angles, vantage points, zoom levels, etc. In some embodiments, a different quantity of product views is included in graphical user interface 900. [00153] In some embodiments, graphical user interface provides a plurality of product views instead of presenter views based on cameras surrounding a product being offered. In some embodiments, graphical user interface 900 includes multiple representations of cameras surrounding a presenter and a product in a single display. In some embodiments, graphical user interface 900 includes multiple representations of cameras surrounding a presenter and a product in separate display windows of graphical user interface 900, for example. In some embodiments, graphical user interface 900 facilitates selecting any of multiple product and/or presenter views, whether that be various combinations of camera angles, zoom levels, etc.

[00154] In some embodiments, the different views are represented by thumbnails of still frame images of the various views. In some embodiments, the different views are thumbnails of live imagery. In some embodiments the various different views are represented by graphical images representative of a camera positioned in a room with respect to the presenter and/or product.

[00155] Figures 10-18 are diagrams of graphical user interfaces 1000-1800, in accordance with one or more embodiments.

[00156] Graphical user interfaces 1000-1800 are examples of user interface 200, or a portion thereof. Graphical user interfaces 1000-1800 are example embodiments demonstrating the social multiplier capabilities of e-commerce management platform 103. As users engage with the live-stream event, they are automatically added to the ‘social multiplier’ . In this example, the addition of the users is visually represented as a barometer. In some embodiments, the degree of the social multiplier is display by some other suitable graphic or messaging, for example. The social multiplier enables users to gain rewards through accumulated engagement. In some embodiments, these engagements includes purchases, likes, comments, users active in the live-stream event, referrals, etc. A social multiplier can factor in more than one component into its completion criteria. If the barometer reaches a preset target threshold, all users who have been included in the social multiplier will receive a reward. When a target is met, the barometer resets to a new target, allowing users to continually achieve rewards based on engagement.

[00157] For example, Figures 10-11 show a progression of the social multiplier toward a threshold at which the users included in the social multiplier barometer will earn a free gift (or some other suitable reward) once the goal is reached. Figure 12 shows the reward being granted. Figure 13 shows a graphic providing a present to open, and Figure 14 shows a graphic illustrating what the free gift is. The live- stream even is viewable as the progression through the various interface screen changes.

[00158] Figures 15-16 show another example, wherein a progression of the social multiplier is headed toward a threshold at which the users included in the social multiplier barometer will earn a 10% discount (or some other suitable reward) once the goal is reached. Figure 17 shows the reward being granted as a 10% discount at checkout. Figure 18 shows the social barometer being removed from the live-stream event having been completed. An administrator or e-commerce management platform 103 may restart another social multiplier based on administrator preference, time, number of users, sales, attention level, likes, comments, etc.

[00159] Figure 19 is a diagram of a graphical user interface 1900, in accordance with one or more embodiments.

[00160] Graphical user interface 1900 is an example portion of user interface 200.

In this example, a livestream group discounts/social buying/offer is displayed. [00161] Users can select the link to buy-now, create their own groups using a unique share link such that if other users join the livestream using that unique code they become part of the group working toward receiving a reward/discount/prize, etc. In some embodiments, groups receive discount tiers depending on how many users are in the group. An example of this would be: 50 users = 10% off, 100 users = 12% off, 150 users = 15% off, and so on.

[00162] Figure 20 is a diagram of a graphical user interface 2000, in accordance with one or more embodiments.

[00163] Graphical user interface 2000 is an example of user interface 200, wherein the administrator or e-commerce management platform 103 has caused an in-stream voting icon to appear in the live-stream region. For example, the presenter or administrator of a live-stream can trigger voting/polls to appear within the livestream at any point. In some embodiments, e-commerce management platform 103 causes the voting polls to appear based on various criteria such as a passage of time, number of users, sales, attention level, likes, comments, etc. Users can then vote for their preferred option by tapping which side they prefer. The voting increases user engagement. In some embodiments, the voting results are processed by e-commerce management platform 103 to cause the product icon to change, a price to change, an offer icon to appeal, to prompt the presenter to change topics and focus on the voted product, or some other suitable outcome based on the voting results.

[00164] Figure 21 is a diagram of a graphical user interface 2100, in accordance with one or more embodiments. [00165] Graphical user interface 2100 is an example of user interface 200, showing voting results for which free product the viewers collectively decided upon as a group by way of the voting mechanism discussed with respect to Figure 20.

[00166] Figures 22-24 are diagrams of graphical user interfaces 2200-2400, in accordance with one or more embodiments.

[00167] Graphical user interfaces 2200-2400 are examples of engagement leaderboards accessible by way of user interface 200.

[00168] Engagement leaderboards include information about various users according to user profiles developed by e-commerce management platform 103 for users to track user purchases, groups, referrals, engagement, etc. The live-streams may include leaderboards for individuals and/or groups so that users can view each others progress, status, engagement, popularity, etc. and compete with one another.

[00169] Figure 25 is a diagram of a graphical user interface 2500, in accordance with one or more embodiments.

[00170] Graphical user interface 2500 is an example of user interface 200, wherein the user viewing the live stream is progressing toward different VIP ranking levels. In some embodiments, e-commerce management platform 103 tracks a user’s rime spent in streams, number of purchases, total amounts purchased, number of referrals, referrals that led to sales, total amounts of sales based on referrals, referrals that led to viewers, etc. and uses one or more parameters toward calculating a user’s VIP ranking level. In some embodiments, one or more of the parameters is weighted differently from one or more other parameters in the calculation for various VIP levels. In some embodiments, e-commerce management platform 103 is configured to change the weighting for various parameters as a user reaches higher VIP levels to make the next level more difficult. For example, reaching level 2 might be based on heavily weighted shares, reaching level 3 might be based on heavily weighted shares that become viewers, reaching level 3 might be based on heavily weighted shares that convert to sales, and reaching level 4 might be based on heavily weighted shared that convert their own share to sales - effectively prompting users to become the sales engaged salespeople for the presenter.

[00171] Figure 26 is a diagram of a graphical user interface 2600, in accordance with one or more embodiments.

[00172] Graphical user interface 2600 is an example showing different VIP levels and how a user might look when being granted a particular VIP level.

[00173] Figures 27 and 28 are diagrams of graphical user interfaces 2700 and 2800, in accordance with one or more embodiments.

[00174] Graphical user interfaces 2700 and 2800 are an examples of user profile images that are displayed via user interface 200 to show other users that a user has achieved one or more rewards, or that the user whose profile image the image having the ribbon belongs is the user having the most rewards, the most purchases, the most referrals, etc.

[00175] Figure 29 is a diagram of a graphical user interface 2900, in accordance with one or more embodiments.

[00176] Graphical user interface 2900 is an example of an in-stream lottery mechanic in user interface 200,

[00177] During the course of a live-stream, the e-commerce management platform 103 facilitates a lottery wherein all the chat contributors, users who hit the like button, users who shared the stream, users who purchased, users who are all viewing the live-stream event are are entered into a lottery prize drawing. [00178] In some embodiments, the users eligible for the lottery are given more changes to win based on an engagement or contribution amount during the live- stream event. For example, if a user has the most purchases or shares during the live stream compared to other used, that user is weighted more highly in the lottery by e- commerce management platform 103 and has a greater chance of winning compared to users that are not actively engaged.

[00179] Figures 30 and 31 are diagrams of a graphical user interfaces 3000 and 3100, in accordance with one or more embodiments.

[00180] Graphical user interfaces 3000 and 3100 are examples of lottery gifts or loot boxes being granted and opened by a user during the live-stream event.

[00181] Figures 32-36 are diagrams of graphical user interfaces 3200-3600, in accordance with one or more embodiments.

[00182] Graphical user interfaces 3200-3600 are example portions of user interface 200, wherein during the course of the live-stream event, the e-commerce management platform 103 generates a scratch off card with which a user must interact in order to reveal the benefit. Figured 33-36 show the progress made by swiping it the displayed scratch off card toward revealing a prize. In some embodiments, e-commerce management platform 103 is configured to cause haptic feedback by way of a mobile device, for example, to enhance the user experience and feeling when scratching the scratch off card.

[00183] Figures 37 and 38 are diagram of graphical user interfaces 3700 and 3800, in accordance with one or more embodiments.

[00184] Graphical user interfaces 3700 and 3800 are examples of user interface 200, wherein the looks created by presenters are used to produce looks, unique UI’s, personalized videos, celebrity endorsed looks, artwork, etc. that are minted as NFT’s and made available for purchase during the live-stream event. In some embodiments, the unique NFT is attached to a user profile to facilitate the ownership of the unique NFT, whether that user be a viewer or a presenter in the context of the community.

[00185] Figure 39-43 are diagrams of graphical user interfaces 3900-4300, in accordance with one or more embodiments.

[00186] Graphical user interfaces 3900-4300 00 are examples of a gaming mechanic within user interface 200.

[00187] In this example, during the course of the live-stream event, the user is invited to play one of several different games, pop X balloons, pop only the purple balloons etc. The user then progresses through the game as shown in Figures 39-43 to achieve an award in exchange for the user’s participation and/or success in winning the game.

[00188] Figures 44 and 45 are diagrams of graphical user interfaces 4400 and 4500, in accordance with one or more embodiments.

[00189] Graphical user interfaces 4400 and 4500 are examples of user interface 200, wherein the user’s success for playing the game in Figures 39-43 is displayed in the chat messaging region for the group members viewing the live-stream event to see.

[00190] Figure 46 is a diagram of a graphical user interface 4600, in accordance with one or more embodiments.

[00191] Graphical user interface 4600 is an example of user interface 200, wherein a user’s friends are prioritized in the chat messaging region. As streams get busier, for example, if a live-streaming event reached 10,000 viewers, the chat stream will likely move so quickly that the content is unintelligible for a user. Based on the user’s social graph, whether that be based on those invited to this live-stream, those invited to past live streams, other social networking bases, etc. the e-commerce management platform 103 causes messages related to a user’s friends to be highlighted, or otherwise prioritized over those of other users.

[00192] Figure 47 is a diagram of a graphical user interface 4700, in accordance with one or more embodiments.

[00193] Graphical user interface 4700 is an example of user interface 200, wherein a pay-it-forward mechanic is implemented by e-commerce management platform 103 such that when a user makes a purchase, the user gets to gift everyone in the user’s social graph. For example, a user’s friends would receive a message saying “Mark has just gifted you $10 towards any purchase on the One Shop Live livestream” with the expectation that the good will gets cascaded through each user’s network.

[00194] Figure 48 is a diagram of a graphical user interface 4800, in accordance with one or more embodiments.

[00195] Graphical user interface 4800 is an example of user interface 200, wherein a short video is selectively viewable during the live-stream event to see a product demonstration while concurrently being prompted to buy the product and being able to see the live-stream event in the background.

[00196] In some embodiments, the e-commerce management platform 103 causes the video to play based on a preset criteria to promote sales and/or increase attention/engagement. In some embodiments, the presenter/administrator causes the video to be displayed. In some embodiments, the video is triggered by a user viewing graphical user interface 200 based on a triggering of an offer icon or a link in the chat messaging region, for example, or some other suitable mechanism.

[00197] Figure 49 is a diagram of a graphical user interface 4900, in accordance with one or more embodiments. [00198] Graphical user interface 4900 is an example of user interface 200, wherein a short video is selectively viewable during the live-stream event to see a product demonstration while concurrently being able to see the live-stream event in the background.

[00199] In some embodiments, the e-commerce management platform 103 causes the video to play based on a preset criteria to promote sales and/or increase attention/engagement. In some embodiments, the presenter/administrator causes the video to be displayed. In some embodiments, the video is triggered by a user viewing graphical user interface 200 based on a triggering of an offer icon or a link in the chat messaging region, for example, or some other suitable mechanism.

[00200] Figures 50 and 51 are diagrams of a graphical user interfaces 5000 and 5100, in accordance with one or more embodiments.

[00201] Graphical user interfaces 5000 and 5100 are examples of user interface 200, wherein based on a user’s social graph, other users are rewarded from their invitees' purchases/ rewards/ benefits. In this example, the user is notified that a referral purchased a product based on the user’s share and because of that, the user is rewarded with a 10% discount, or other suitable award, as indicated in the live- stream region shown in Figured 51.

[00202] Figures 52-54 are diagrams of graphical user interfaces 5200-5400, in accordance with one or more embodiments.

[00203] Graphical user interfaces 5200-5400 are examples of one-to-one breakout or virtual try-on session accessible by way of user interface 200.

[00204] In these examples, the virtual try-on sessions occur during the live-stream video event, by way of a virtual mirror overlaying the live-streaming event. A user may, for example, use a front facing camera on the user’s device and virtually try-on the products available to purchase within the live-stream, side-by-side with the livestream feed itself.

[00205] In Figure 53, the virtual mirror is shown in an enlarged state covering more of the live-stream event as compared to Figure 52.

[00206] In Figure 54, the virtual mirror is shown in a split-screen with the live- stream event. In some embodiments, the split-screen is up/down, side/side, or by way of some other suitable divider.

[00207] Figures 55-59 is a diagram of a graphical user interfaces 5500-5900, in accordance with one or more embodiments.

[00208] Graphical user interfaces 5500-5900 are examples of user interface 200, wherein a visual ‘clock’ that surrounds the display region of graphical user interface 200 that changes color based on sales events during the live-stream event. For example, as the stock or a timer winds down during the sales event, the color of the visual clock changes or reduces the changing hue of color surrounding the display region of graphical user interface 300. Figures 55-59 demonstrate an example of the changing of colors that brings attention to the user such that the user recognizes that time is running out. In some embodiments, the changes in color occur with hard changes or gradual shift from hue to hue. For example, the colors could change from gray to green to blue to violet to red, or some other variation of colors, shades, brightness, etc.

[00209] Figures 60-63 a diagrams of graphical user interfaces 6000-6300, in accordance with one or more embodiments.

[00210] Graphical user interfaces 6000-6300 are examples of user interface 200, wherein an administrator or presenter initiated a game wherein everyone in the live- stream event can contribute and combine to achieve a total participation goal such that the social contribution combines to lead to greater rewards. The game is played and individual scores are combined to the group as a whole

[00211] Figures 64-66 are diagrams of graphical user interfaces 6400-6600, in accordance with one or more embodiments.

[00212] Graphical user interfaces 6400-6600 are examples of user interface 200, wherein the game results of the game discussed with respect to Figures 60-63 are displayed.

[00213] Results and contributions are filtered to each user to inform the user of the user’s contribution, top scores, group scores, total scores, target score to achieve one or more goals, etc. Additionally, the results and contributions are displayed through the chat. In some embodiments, based on the number of participants, the results and contributions are filtered through the chat according to a user’s social graph and prioritization. In some embodiments, the games and rewards are broken into social groups, offered to individuals, or offered to the community as a whole. In some embodiments, a user’s participation and/or success rate is optionally tied into the badge reward and/or VIP level system discussed above.

[00214] Figure 67 is a flowchart of a method 6700, in accordance with one or more embodiments. In some embodiments, method 6700 is performed by a processor executing e-commerce management platform 103 (Figure 1).

[00215] In step 6701, a graphical user interface is caused to be output to a display. The graphical user interface comprises a live-stream region configured to display a video of a presenter, a first user input field configured to receive a message input by a first user viewing the video of the presenter, a chat display region configured to display the message input by the first user, a sharing icon configured to be triggered by the first user viewing the video, and a purchase icon configured to be triggered by the first user viewing the video.

[00216] In step 6703, a triggering of the purchase icon by the first user is detected, and a transaction is caused to occur. The transaction is a commitment by the first user to spend a minimum amount of currency on one or more products or services being offered by the presenter.

[00217] In step 6705, a triggering of the sharing icon to cause information to be shared with a second user is detected. The information comprises one or more selectable links configured to facilitate one or more of accessing of the video, purchasing the one or more products or services being offered by the presenter, purchasing one or more products or services associated with the products or services being offered by the presenter, or accessing a website offering the one or more products or services being offered by the presenter or the one or more products or services associated with the products or services being offered by the presenter.

[00218] In step 6707, data indicative of how the second user interacts with the information is monitored.

[00219] In step 6709, the data indicative of how the second user interacts with the information is linked to a user profile associated with the first user.

[00220] In step 6711, an incentive indicator is caused to be displayed by way of the graphical user interface based on the data indicative of how the second user interacts with the information linked to the user profile associated with the first user.

[00221] In some embodiments, the graphical user interface comprises at least one offer icon region that is within the live-stream region, and the incentive indicator is caused to be displayed in the offer icon region over the video. In some embodiments, the graphical user interface further comprises at least one offer icon region outside the live-stream region, and the incentive indicator is caused to be displayed in the offer icon region.

[00222] In some embodiments, the incentive indicator is configured to be triggered by the first user viewing the video to cause at least one of the transaction to occur or to facilitate a subsequent purchase corresponding to a prize communicated to the first user by way of the incentive indicator. In some embodiments, the incentive indicator is a selectable link caused to be displayed in the chat region. In some embodiments, the incentive indicator is caused to be displayed to a plurality of users concurrently displaying the graphical user interface by way of corresponding user devices.

[00223] In some embodiments, the graphical user interface comprises a progress meter, and the incentive indicator is a level of the progress meter with respect to a preset threshold for unlocking a prize associated with one or more of the commitment by the first user to spend the minimum amount of currency on one or more products or services being offered by the presenter, the one or more products or services being offered by the presenter, or the one or more products or services associated with the products or services being offered by the presenter.

[00224] In optional step 6713, an attention level of the first user is determined based on one or more of a detected quantity of interactions made by the first user with the first user interface field, a quantity of messages received by the user by way of the first user input field, a detected amount of time the user is viewing the graphical user interface, a detected quantity of interactions made by the first user with the sharing icon, a detected quantity of interaction made by the first user with the purchase icon, a determined period of time between a first interaction with one or more of the first user input field, the sharing icon or the purchase icon and a second interaction with one or more of the first user input field, the sharing icon or the purchase icon.

[00225] In optional step 6715, an offer icon is caused to be displayed by way of the graphical user interface based on the determined attention level.

[00226] In optional step 6717, a change in the determined attention level of the first user is detected and the offer icon is caused to change based on the detected change in the determined attention level of the first user. In some embodiments, the offer icon is caused to change by one or more of changing a color of the offer icon, causing the offer icon to flash in the display, causing a message of the offer icon to change, causing the offer icon to be invisible, or some other manner by which a graphical icon in a user interface may change appearance or be removed from view.

[00227] In some embodiments, the video of the presenter displayed by way of the live-stream region comprises at least one of two or more views being captured by two or more imaging devices, and the graphical user interface comprises a view selection interface configured to receive a user input from the first user to select one or more of the two or more views that is to be displayed by way of the live-stream region. In some embodiments, the two or more views comprise two or more different vantage points with respect to the presenter. In some embodiments, the two or more views comprise two or more different zoom levels with respect to the presenter. In some embodiments, the view selection interface comprises a graphical representation of each of the two or more imaging devices arranged with respect to a graphical representation of the presenter. In some embodiments, the two or more views comprises at least one view of the presenter and at least one view of the one or more products or services being offered by the presenter. [00228] In optional step 6719, one or more of the two or more views is caused to be displayed by way of the live-stream region based on a detected user input received by way of the view selection interface to select the one or more of the two or more views that is to be displayed by way of the live-stream region.

[00229] In optional step 6721, one or more of the two or more views is caused to be displayed by way of the live-stream region based on an instruction received from an administrator device. In some embodiments, the administrator device is configured to display an administrator graphical user interface comprising a view selection interface configured to receive a user input from a third user (e.g., a user of the administrator device) to select one or more of the two or more views that is to be displayed by way of the live-stream region.

[00230] In optional step 6723, an offer icon is caused to be displayed by way of the graphical user interface based on an instruction received from the administrator device. In some embodiments, the administrator device is configured to display an administrator graphical user interface comprising an offer icon instruction input field configured to receive a user input from the third user regarding the content, style, timing, recipient, or other suitable parameter for generating the instruction to cause the offer icon to be displayed based on the user input from the third user.

[00231] In some embodiments, the administrator graphical user interface comprises a viewer attention statistics region configured to display data indicative of one or more user attention levels to the third user viewing the administrator graphical user interface.

[00232] In optional step 6725, an attention level of the first user is determined based on one or more of a detected quantity of interactions made by the first user with the first user interface field, a quantity of messages received by the user by way of the first user input field, a detected amount of time the user is viewing the graphical user interface, a detected quantity of interactions made by the first user with the sharing icon, a detected quantity of interaction made by the first user with the purchase icon, a determined period of time between a first interaction with one or more of the first user input field, the sharing icon or the purchase icon and a second interaction with one or more of the first user input field, the sharing icon or the purchase icon. The user of the administrator graphical user interface may then be prompted to cause the offer icon to be displayed, modify the offer icon, cause an announcement to be made during the live stream by way of the display, the presenter, the chat display region, modify the incentive indicator, or make some other suitable modification, trigger an alert, or trigger a virtual sales tactic to prompt the first user, the second user, or some other user viewing the live stream to trigger the purchase icon, trigger the share option, trigger the offer icon, trigger the incentive indicator, etc.

[00233] Figure. 68 is a functional block diagram of a computer or processor-based system 6800 upon which or by which an embodiment is implemented.

[00234] Processor-based system 6800 is programmed to facilitate live-streaming e- commerce and incentivized sharing and shopping, as described herein, and includes, for example, bus 6801, processor 6803, and memory 6805 components.

[00235] In some embodiments, the processor-based system is implemented as a single “system on a chip.” Processor-based system 6800, or a portion thereof, constitutes a mechanism for performing one or more steps of facilitating live- streaming e-commerce and incentivized sharing and shopping.

[00236] In some embodiments, the processor-based system 6800 includes a communication mechanism such as bus 6801 for transferring and/or receiving information and/or instructions among the components of the processor-based system 6800. Processor 6803 is connected to the bus 6801 to obtain instructions for execution and process information stored in, for example, the memory 6805. In some embodiments, the processor 6803 is also accompanied with one or more specialized components to perform certain processing functions and tasks such as one or more digital signal processors (DSP), or one or more application-specific integrated circuits (ASIC). A DSP typically is configured to process real-world signals (e.g., sound) in real time independently of the processor 6803. Similarly, an ASIC is configurable to perform specialized functions not easily performed by a more general purpose processor. Other specialized components to aid in performing the functions described herein optionally include one or more field programmable gate arrays (FPGA), one or more controllers, or one or more other special-purpose computer chips.

[00237] In one or more embodiments, the processor (or multiple processors) 6803 performs a set of operations on information as specified by a set of instructions stored in memory 6805 related to facilitating live-streaming e-commerce and incentivized sharing and shopping. The execution of the instructions causes the processor to perform specified functions.

[00238] The processor 6803 and accompanying components are connected to the memory 6805 via the bus 6801. The memory 6805 includes one or more of dynamic memory (e.g., RAM, magnetic disk, writable optical disk, etc.) and static memory (e.g., ROM, CD-ROM, etc.) for storing executable instructions that when executed perform the steps described herein to facilitate live-streaming e-commerce and incentivized sharing and shopping. The memory 6805 also stores the data associated with or generated by the execution of the steps. [00239] In one or more embodiments, the memory 6805, such as a random access memory (RAM) or any other dynamic storage device, stores information including processor instructions for facilitating live-streaming e-commerce and incentivized sharing and shopping. Dynamic memory allows information stored therein to be changed. RAM allows a unit of information stored at a location called a memory address to be stored and retrieved independently of information at neighboring addresses. The memory 6805 is also used by the processor 6803 to store temporary values during execution of processor instructions. In various embodiments, the memory 6805 is a read only memory (ROM) or any other static storage device coupled to the bus 6801 for storing static information, including instructions, that is not capable of being changed by processor 6803. Some memory is composed of volatile storage that loses the information stored thereon when power is lost. In some embodiments, the memory 6805 is a non-volatile (persistent) storage device, such as a magnetic disk, optical disk or flash card, for storing information, including instructions, that persists even when the system 6800 is turned off or otherwise loses power.

[00240] The term “computer-readable medium” as used herein refers to any medium that participates in providing information to processor 6803, including instructions for execution. Such a medium takes many forms, including, but not limited to computer-readable storage medium (e.g., non-volatile media, volatile media). Nonvolatile media includes, for example, optical or magnetic disks. Volatile media include, for example, dynamic memory. Common forms of computer-readable media include, for example, a floppy disk, a flexible disk, a hard disk, a magnetic tape, another magnetic medium, a CD-ROM, CDRW, DVD, another optical medium, punch cards, paper tape, optical mark sheets, another physical medium with patterns of holes or other optically recognizable indicia, a RAM, a PROM, an EPROM, a FLASH-EPROM, an EEPROM, a flash memory, another memory chip or cartridge, or another medium from which a computer can read. The term computer-readable storage medium is used herein to refer to a computer-readable medium.

[00241] An aspect of this description is related to a method that comprises causing, by a processor, a graphical user interface to be output to a display. The graphical user interface comprises a live-stream region configured to display a video of a presenter, a first user input field configured to receive a message input by a first user viewing the video of the presenter, a chat display region configured to display the message input by the first user, a sharing icon configured to be triggered by the first user viewing the video, and a purchase icon configured to be triggered by the first user viewing the video. The method also comprises detecting a triggering of the purchase icon by the first user and causing a transaction to occur. The transaction is a commitment by the first user to spend a minimum amount of currency on one or more products or services being offered by the presenter. The method further comprises detecting a triggering of the sharing icon to cause information to be shared with a second user. The information comprises one or more selectable links configured to facilitate one or more of accessing of the video, purchasing the one or more products or services being offered by the presenter, purchasing one or more products or services associated with the products or services being offered by the presenter, or accessing a website offering the one or more products or services being offered by the presenter or the one or more products or services associated with the products or services being offered by the presenter. The method additionally comprises monitoring data indicative of how the second user interacts with the information. The method also comprises linking the data indicative of how the second user interacts with the information to a user profile associated with the first user. The method further comprises causing an incentive indicator to be displayed by way of the graphical user interface based on the data indicative of how the second user interacts with the information linked to the user profile associated with the first user.

[00242] Another aspect of this description is related to an apparatus comprising a processor and a memory having computer executable instruction stored thereon that, when executed by the processor, cause the apparatus to cause a graphical user interface to be output to a display. The graphical user interface comprises a live- stream region configured to display a video of a presenter, a first user input field configured to receive a message input by a first user viewing the video of the presenter, a chat display region configured to display the message input by the first user, a sharing icon configured to be triggered by the first user viewing the video, and a purchase icon configured to be triggered by the first user viewing the video. The apparatus is also caused to detect a triggering of the purchase icon by the first user and cause a transaction to occur. The transaction is a commitment by the first user to spend a minimum amount of currency on one or more products or services being offered by the presenter. The apparatus is further caused to detect a triggering of the sharing icon to cause information to be shared with a second user. The information comprises one or more selectable links configured to facilitate one or more of accessing of the video, purchasing the one or more products or services being offered by the presenter, purchasing one or more products or services associated with the products or services being offered by the presenter, or accessing a website offering the one or more products or services being offered by the presenter or the one or more products or services associated with the products or services being offered by the presenter. The apparatus is additionally caused to monitor data indicative of how the second user interacts with the information. The apparatus is also caused to link the data indicative of how the second user interacts with the information to a user profile associated with the first user. The apparatus is further caused to cause an incentive indicator to be displayed by way of the graphical user interface based on the data indicative of how the second user interacts with the information linked to the user profile associated with the first user.

[00243] Another aspect of this description is related to a non-transitory computer readable storage medium having instructions stored thereon that, when executed by a processor, cause an apparatus to cause a graphical user interface to be output to a display. The graphical user interface comprises a live-stream region configured to display a video of a presenter, a first user input field configured to receive a message input by a first user viewing the video of the presenter, a chat display region configured to display the message input by the first user, a sharing icon configured to be triggered by the first user viewing the video, and a purchase icon configured to be triggered by the first user viewing the video. The apparatus is also caused to detect a triggering of the purchase icon by the first user and cause a transaction to occur. The transaction is a commitment by the first user to spend a minimum amount of currency on one or more products or services being offered by the presenter. The apparatus is further caused to detect a triggering of the sharing icon to cause information to be shared with a second user. The information comprises one or more selectable links configured to facilitate one or more of accessing of the video, purchasing the one or more products or services being offered by the presenter, purchasing one or more products or services associated with the products or services being offered by the presenter, or accessing a website offering the one or more products or services being offered by the presenter or the one or more products or services associated with the products or services being offered by the presenter. The apparatus is additionally caused to monitor data indicative of how the second user interacts with the information. The apparatus is also caused to link the data indicative of how the second user interacts with the information to a user profile associated with the first user. The apparatus is further caused to cause an incentive indicator to be displayed by way of the graphical user interface based on the data indicative of how the second user interacts with the information linked to the user profile associated with the first user.

[00244] The foregoing outlines features of several embodiments so that those skilled in the art may better understand the aspects of the present disclosure. Those skilled in the art should appreciate that they may readily use the present disclosure as a basis for designing or modifying other processes and structures for carrying out the same purposes and/or achieving the same advantages of the embodiments introduced herein. Those skilled in the art should also realize that such equivalent constructions do not depart from the spirit and scope of the present disclosure, and that they may make various changes, substitutions, and alterations herein without departing from the spirit and scope of the present disclosure.

Claims

WHAT IS CLAIMED IS:

1. A method, comprising: causing, by a processor, a graphical user interface to be output to a display, wherein the graphical user interface comprises: a live-stream region configured to display a video of a presenter; a first user input field configured to receive a message input by a first user viewing the video of the presenter; a chat display region configured to display the message input by the first user; a sharing icon configured to be triggered by the first user viewing the video; and a purchase icon configured to be triggered by the first user viewing the video; detecting a triggering of the purchase icon by the first user and causing a transaction to occur, wherein the transaction is a commitment by the first user to spend a minimum amount of currency on one or more products or services being offered by the presenter; detecting a triggering of the sharing icon to cause information to be shared with a second user, the information comprising one or more selectable links configured to facilitate one or more of accessing of the video, purchasing the one or more products or services being offered by the presenter, purchasing one or more products or services associated with the products or services being offered by the presenter, or accessing a website offering the one or more products or services being offered by the presenter or the one or more products or services associated with the products or services being offered by the presenter; monitoring data indicative of how the second user interacts with the information; linking the data indicative of how the second user interacts with the information to a user profile associated with the first user; and causing an incentive indicator to be displayed by way of the graphical user interface based on the data indicative of how the second user interacts with the information linked to the user profile associated with the first user.

2. The method of claim 1, wherein the graphical user interface further comprises an offer icon region within the live-stream region, and the incentive indicator is caused to be displayed in the offer icon region over the video, wherein the incentive indicator is configured to be triggered by the first user viewing the video to cause at least one of the transaction to occur or to facilitate a subsequent purchase corresponding to a prize communicated to the first user by way of the incentive indicator.

3. The method of claim 1, wherein the graphical user interface further comprises an offer icon region outside the live-stream region, and the incentive indicator is caused to be displayed in the offer icon region, wherein the incentive indicator is configured to be triggered by the first user viewing the video to cause at least one of the transaction to occur or to facilitate a subsequent purchase corresponding to a prize communicated to the first user by way of the incentive indicator.

4. The method of claim 1, wherein the incentive indicator is a selectable link caused to be displayed in the chat region.

5. The method of claim 1, wherein the incentive indicator is caused to be displayed to a plurality of users concurrently displaying the graphical user interface by way of corresponding user devices.

6. The method of claim 1, wherein the graphical user interface further comprises a progress meter, and the incentive indicator is a level of the progress meter with respect to a preset threshold for unlocking a prize associated with one or more of the commitment by the first user to spend the minimum amount of currency on one or more products or services being offered by the presenter, the one or more products or services being offered by the presenter, or the one or more products or services associated with the products or services being offered by the presenter.

7. The method of claim 1, further comprising: determining an attention level of the first user based on one or more of a detected quantity of interactions made by the first user with the first user interface field, a quantity of messages received from the user by way of the first user input field, a detected amount of time the user is viewing the graphical user interface, a detected quantity of interactions made by the first user with the sharing icon, a detected quantity of interaction made by the first user with the purchase icon, a determined period of time between a first interaction with one or more of the first user input field, the sharing icon or the purchase icon and a second interaction with one or more of the first user input field, the sharing icon or the purchase icon; and causing an offer icon to be displayed by way of the graphical user interface based on the determined attention level.

8. The method of claim 1, further comprising: detecting a change in the determined attention level of the first user; and causing the offer icon to change based on the detected change in the determined attention level of the first user.

9. The method of claim 8, wherein the offer icon is caused to change by one or more of changing a color of the offer icon, causing the offer icon to flash in the display, causing a message of the offer icon to change, or causing the offer icon to be invisible.

10. The method of claim 1, wherein the video of the presenter displayed by way of the live- stream region comprises at least one of two or more views being captured by two or more imaging devices, and the graphical user interface further comprises: a view selection interface configured to receive a user input from the first user to select one or more of the two or more views that is to be displayed by way of the live-stream region.

11. The method of claim 10, wherein the two or more views comprise two or more different vantage points with respect to the presenter.

12. The method of claim 10, wherein the two or more views comprise two or more different zoom levels with respect to the presenter.

13. The method of claim 10, wherein the view selection interface comprises a graphical representation of each of the two or more imaging devices arranged with respect to a graphical representation of the presenter.

14. The method of claim 10, wherein the two or more views comprises at least one view of the presenter and at least one view of the one or more products or services being offered by the presenter.

15. The method of claim 1, wherein the video of the presenter displayed by way of the live- stream region comprises at least one of two or more views being captured by two or more imaging devices, and the method further comprises: causing one or more of the two or more views to be displayed by way of the live- stream region based on an instruction received from an administrator device.

16. The method of claim 15, wherein the administrator device is configured to display an administrator graphical user interface comprising: a view selection interface configured to receive a user input from a third user to select one or more of the two or more views that is to be displayed by way of the live-stream region.

17. The method of claim 15, wherein the two or more views comprise two or more different vantage points with respect to the presenter.

18. The method of claim 15, wherein the two or more views comprise two or more different zoom levels with respect to the presenter.

19. The method of claim 15, wherein the view selection interface comprises a graphical representation of each of the two or more imaging devices arranged with respect to a graphical representation of the presenter.

20. The method of claim 15, wherein the two or more views comprises at least one view of the presenter and at least one view of the one or more products or services being offered by the presenter.

21. The method of claim 1, further comprising: causing an offer icon to be displayed by way of the graphical user interface based on an instruction received from an administrator device.

22. The method of claim 20, wherein the administrator device is configured to display an administrator graphical user interface comprising a viewer attention statistics region and an offer icon instruction input field configured to receive a user input from a third user, and the method further comprises: determining an attention level of the first user based on one or more of a detected quantity of interactions made by the first user with the first user interface field, a quantity of messages received from the user by way of the first user input field, a detected amount of time the user is viewing the graphical user interface, a detected quantity of interactions made by the first user with the sharing icon, a detected quantity of interaction made by the first user with the purchase icon, a determined period of time between a first interaction with one or more of the first user input field, the sharing icon or the purchase icon and a second interaction with one or more of the first user input field, the sharing icon or the purchase icon; causing data indicative of the determined attention level of the first user to be displayed by way of the viewer attention statistics region; and generating the instruction to cause the offer icon to be displayed based on the user input from the third user.

23. An apparatus, comprising: a processor; and a memory having instructions stored thereon that, when executed by the processor, cause the apparatus to: cause a graphical user interface to be output to a display, wherein the graphical user interface comprises: a live-stream region configured to display a video of a presenter; a first user input field configured to receive a message input by a first user viewing the video of the presenter; a chat display region configured to display the message input by the first user; a sharing icon configured to be triggered by the first user viewing the video; and a purchase icon configured to be triggered by the first user viewing the video; detect a triggering of the purchase icon by the first user and cause a transaction to occur, wherein the transaction is a commitment by the first user to spend a minimum amount of currency on one or more products or services being offered by the presenter; detect a triggering of the sharing icon to cause information to be shared with a second user, the information comprising one or more selectable links configured to facilitate one or more of accessing of the video, purchasing the one or more products or services being offered by the presenter, purchasing one or more products or services associated with the products or services being offered by the presenter, or accessing a website offering the one or more products or services being offered by the presenter or the one or more products or services associated with the products or services being offered by the presenter; monitor data indicative of how the second user interacts with the information; link the data indicative of how the second user interacts with the information to a user profile associated with the first user; and cause an incentive indicator to be displayed by way of the graphical user interface based on the data indicative of how the second user interacts with the information linked to the user profile associated with the first user.

24. The apparatus of claim 23, wherein the graphical user interface further comprises an offer icon region within the live-stream region, and the incentive indicator is caused to be displayed in the offer icon region over the video, wherein the incentive indicator is configured to be triggered by the first user viewing the video to cause at least one of the transaction to occur or to facilitate a subsequent purchase corresponding to a prize communicated to the first user by way of the incentive indicator.

25. The apparatus of claim 23, wherein the graphical user interface further comprises an offer icon region outside the live-stream region, and the incentive indicator is caused to be displayed in the offer icon region, wherein the incentive indicator is configured to be triggered by the first user viewing the video to cause at least one of the transaction to occur or to facilitate a subsequent purchase corresponding to a prize communicated to the first user by way of the incentive indicator.

26. The apparatus of claim 23, wherein the incentive indicator is a selectable link caused to be displayed in the chat region.

27. The apparatus of claim 23, wherein the incentive indicator is caused to be displayed to a plurality of users concurrently displaying the graphical user interface by way of corresponding user devices.

28. The apparatus of claim 23, wherein the graphical user interface further comprises a progress meter, and the incentive indicator is a level of the progress meter with respect to a preset threshold for unlocking a prize associated with one or more of the commitment by the first user to spend the minimum amount of currency on one or more products or services being offered by the presenter, the one or more products or services being offered by the presenter, or the one or more products or services associated with the products or services being offered by the presenter.

29. The apparatus of claim 23, wherein the apparatus is further caused to: determine an attention level of the first user based on one or more of a detected quantity of interactions made by the first user with the first user interface field, a quantity of messages received from the user by way of the first user input field, a detected amount of time the user is viewing the graphical user interface, a detected quantity of interactions made by the first user with the sharing icon, a detected quantity of interaction made by the first user with the purchase icon, a determined period of time between a first interaction with one or more of the first user input field, the sharing icon or the purchase icon and a second interaction with one or more of the first user input field, the sharing icon or the purchase icon; and cause an offer icon to be displayed by way of the graphical user interface based on the determined attention level.

30. The apparatus of claim 23, wherein the apparatus is further caused to: detect a change in the determined attention level of the first user; and cause the offer icon to change based on the detected change in the determined attention level of the first user.

31. The apparatus of claim 30, wherein the offer icon is caused to change by one or more of changing a color of the offer icon, causing the offer icon to flash in the display, causing a message of the offer icon to change, or causing the offer icon to be invisible.

32. The apparatus of claim 23, wherein the video of the presenter displayed by way of the live-stream region comprises at least one of two or more views being captured by two or more imaging devices, and the graphical user interface further comprises: a view selection interface configured to receive a user input from the first user to select one or more of the two or more views that is to be displayed by way of the live-stream region.

33. The apparatus of claim 32, wherein the two or more views comprise two or more different vantage points with respect to the presenter.

34. The apparatus of claim 32, wherein the two or more views comprise two or more different zoom levels with respect to the presenter.

35. The apparatus of claim 32, wherein the view selection interface comprises a graphical representation of each of the two or more imaging devices arranged with respect to a graphical representation of the presenter.

36. The apparatus of claim 32, wherein the two or more views comprises at least one view of the presenter and at least one view of the one or more products or services being offered by the presenter.

37. The apparatus of claim 23, wherein the video of the presenter displayed by way of the live-stream region comprises at least one of two or more views being captured by two or more imaging devices, and the apparatus is further caused to: cause one or more of the two or more views to be displayed by way of the live-stream region based on an instruction received from an administrator device.

38. The apparatus of claim 37, wherein the administrator device is configured to display an administrator graphical user interface comprising: a view selection interface configured to receive a user input from a third user to select one or more of the two or more views that is to be displayed by way of the live-stream region.

39. The apparatus of claim 37, wherein the two or more views comprise two or more different vantage points with respect to the presenter.

40. The apparatus of claim 37, wherein the two or more views comprise two or more different zoom levels with respect to the presenter.

41. The apparatus of claim 37, wherein the view selection interface comprises a graphical representation of each of the two or more imaging devices arranged with respect to a graphical representation of the presenter.

42. The apparatus of claim 37, wherein the two or more views comprises at least one view of the presenter and at least one view of the one or more products or services being offered by the presenter.

43. The apparatus of claim 23, further comprising: cause an offer icon to be displayed by way of the graphical user interface based on an instruction received from an administrator device.

44. The apparatus of claim 43, wherein the administrator device is configured to display an administrator graphical user interface comprising a viewer attention statistics region and an offer icon instruction input field configured to receive a user input from a third user, and the apparatus is further caused to: determine an attention level of the first user based on one or more of a detected quantity of interactions made by the first user with the first user interface field, a quantity of messages received from the user by way of the first user input field, a detected amount of time the user is viewing the graphical user interface, a detected quantity of interactions made by the first user with the sharing icon, a detected quantity of interaction made by the first user with the purchase icon, a determined period of time between a first interaction with one or more of the first user input field, the sharing icon or the purchase icon and a second interaction with one or more of the first user input field, the sharing icon or the purchase icon; cause data indicative of the determined attention level of the first user to be displayed by way of the viewer attention statistics region; and generate the instruction to cause the offer icon to be displayed based on the user input from the third user.

45. A non-transitory computer readable storage medium having instructions stored thereon that, when executed by a processor, cause an apparatus to: cause a graphical user interface to be output to a display, wherein the graphical user interface comprises: a live-stream region configured to display a video of a presenter; a first user input field configured to receive a message input by a first user viewing the video of the presenter; a chat display region configured to display the message input by the first user; a sharing icon configured to be triggered by the first user viewing the video; and a purchase icon configured to be triggered by the first user viewing the video; detect a triggering of the purchase icon by the first user and cause a transaction to occur, wherein the transaction is a commitment by the first user to spend a minimum amount of currency on one or more products or services being offered by the presenter; detect a triggering of the sharing icon to cause information to be shared with a second user, the information comprising one or more selectable links configured to facilitate one or more of accessing of the video, purchasing the one or more products or services being offered by the presenter, purchasing one or more products or services associated with the products or services being offered by the presenter, or accessing a website offering the one or more products or services being offered by the presenter or the one or more products or services associated with the products or services being offered by the presenter; monitor data indicative of how the second user interacts with the information; link the data indicative of how the second user interacts with the information to a user profile associated with the first user; and cause an incentive indicator to be displayed by way of the graphical user interface based on the data indicative of how the second user interacts with the information linked to the user profile associated with the first user.

46. The apparatus of claim 45, wherein the graphical user interface further comprises an offer icon region within the live-stream region, and the incentive indicator is caused to be displayed in the offer icon region over the video, wherein the incentive indicator is configured to be triggered by the first user viewing the video to cause at least one of the transaction to occur or to facilitate a subsequent purchase corresponding to a prize communicated to the first user by way of the incentive indicator.

47. The apparatus of claim 45, wherein the graphical user interface further comprises an offer icon region outside the live-stream region, and the incentive indicator is caused to be displayed in the offer icon region, wherein the incentive indicator is configured to be triggered by the first user viewing the video to cause at least one of the transaction to occur or to facilitate a subsequent purchase corresponding to a prize communicated to the first user by way of the incentive indicator.

48. The apparatus of claim 45, wherein the incentive indicator is a selectable link caused to be displayed in the chat region.

49. The apparatus of claim 45, wherein the incentive indicator is caused to be displayed to a plurality of users concurrently displaying the graphical user interface by way of corresponding user devices.

50. The apparatus of claim 45, wherein the graphical user interface further comprises a progress meter, and the incentive indicator is a level of the progress meter with respect to a preset threshold for unlocking a prize associated with one or more of the commitment by the first user to spend the minimum amount of currency on one or more products or services being offered by the presenter, the one or more products or services being offered by the presenter, or the one or more products or services associated with the products or services being offered by the presenter.

51. The apparatus of claim 45, wherein the apparatus is further caused to: determine an attention level of the first user based on one or more of a detected quantity of interactions made by the first user with the first user interface field, a quantity of messages received from the user by way of the first user input field, a detected amount of time the user is viewing the graphical user interface, a detected quantity of interactions made by the first user with the sharing icon, a detected quantity of interaction made by the first user with the purchase icon, a determined period of time between a first interaction with one or more of the first user input field, the sharing icon or the purchase icon and a second interaction with one or more of the first user input field, the sharing icon or the purchase icon; and cause an offer icon to be displayed by way of the graphical user interface based on the determined attention level.

52. The apparatus of claim 45, wherein the apparatus is further caused to: detect a change in the determined attention level of the first user; and cause the offer icon to change based on the detected change in the determined attention level of the first user.

53. The apparatus of claim 52, wherein the offer icon is caused to change by one or more of changing a color of the offer icon, causing the offer icon to flash in the display, causing a message of the offer icon to change, or causing the offer icon to be invisible.

54. The apparatus of claim 45, wherein the video of the presenter displayed by way of the live-stream region comprises at least one of two or more views being captured by two or more imaging devices, and the graphical user interface further comprises: a view selection interface configured to receive a user input from the first user to select one or more of the two or more views that is to be displayed by way of the live-stream region.

55. The apparatus of claim 54, wherein the two or more views comprise two or more different vantage points with respect to the presenter.

56. The apparatus of claim 54, wherein the two or more views comprise two or more different zoom levels with respect to the presenter.

57. The apparatus of claim 54, wherein the view selection interface comprises a graphical representation of each of the two or more imaging devices arranged with respect to a graphical representation of the presenter.

58. The apparatus of claim 54, wherein the two or more views comprises at least one view of the presenter and at least one view of the one or more products or services being offered by the presenter.

59. The apparatus of claim 45, wherein the video of the presenter displayed by way of the live-stream region comprises at least one of two or more views being captured by two or more imaging devices, and the apparatus is further caused to: cause one or more of the two or more views to be displayed by way of the live-stream region based on an instruction received from an administrator device.

60. The apparatus of claim 59, wherein the administrator device is configured to display an administrator graphical user interface comprising: a view selection interface configured to receive a user input from a third user to select one or more of the two or more views that is to be displayed by way of the live-stream region.

61. The apparatus of claim 59, wherein the two or more views comprise two or more different vantage points with respect to the presenter.

62. The apparatus of claim 59, wherein the two or more views comprise two or more different zoom levels with respect to the presenter.

63. The apparatus of claim 59, wherein the view selection interface comprises a graphical representation of each of the two or more imaging devices arranged with respect to a graphical representation of the presenter.

64. The apparatus of claim 59, wherein the two or more views comprises at least one view of the presenter and at least one view of the one or more products or services being offered by the presenter.

65. The apparatus of claim 45, further comprising: cause an offer icon to be displayed by way of the graphical user interface based on an instruction received from an administrator device.

66. The apparatus of claim 65, wherein the administrator device is configured to display an administrator graphical user interface comprising a viewer attention statistics region and an offer icon instruction input field configured to receive a user input from a third user, and the apparatus is further caused to: determine an attention level of the first user based on one or more of a detected quantity of interactions made by the first user with the first user interface field, a quantity of messages received from the user by way of the first user input field, a detected amount of time the user is viewing the graphical user interface, a detected quantity of interactions made by the first user with the sharing icon, a detected quantity of interaction made by the first user with the purchase icon, a determined period of time between a first interaction with one or more of the first user input field, the sharing icon or the purchase icon and a second interaction with one or more of the first user input field, the sharing icon or the purchase icon; cause data indicative of the determined attention level of the first user to be displayed by way of the viewer attention statistics region; and generate the instruction to cause the offer icon to be displayed based on the user input from the third user.