WO2023095935A1 - System for providing augmented reality content service and service provision method - Google Patents

Abstract

The present invention relates to a system for providing an augmented reality content service and a service provision method and, more specifically, to a system and a method which can: provide an application to allow users to produce augmented reality contents anytime and anywhere; provide a service such as enabling various augmented reality contents to be shared with other users by the users through the application; and also provide an advertiser with an advertisement service by utilizing augmented reality contents.

Description

System for providing augmented reality content service and method for providing service

The present invention relates to a system and service providing method for providing augmented reality content services, and more specifically, to provide an application so that users can create augmented reality content anytime, anywhere, through which users can view various augmented reality content to other users. It relates to a system and method that provides services such as sharing with users, and also provides advertising services to advertisers by utilizing augmented reality content.

The technology of superimposing virtual objects on the real world that the user sees is called 'Augmented Reality'. reality, MR). Exotic and different contents unfolding in this mixed reality world are attracting attention in that they can provide new experiences to viewers.

However, it is generally recognized that augmented reality content is not easy to produce, so most general users, not professional content creators, are passive in augmented reality content production, which ultimately becomes a factor hindering the activation of augmented reality content.

The present invention has been proposed in view of such a difficult environment, so that anyone can easily produce augmented reality content, and the created augmented reality content is intended to provide an environment that can be shared with others.

In addition, since the advertising method using augmented reality provides an image in which the real environment and virtual objects are mixed, unlike the virtual reality technology consisting only of the virtual environment, it allows viewers watching the advertisement to see the virtual object in the real environment, thereby providing a better view. It provides a better sense of reality and induces a different experience, and with this effect, it can leave a long-lasting and strong impression on the ad viewers. However, the advertising method using augmented reality is used by only a small number of companies with AR technology, so it is technically and economically difficult for companies or individuals that do not have AR technology to use augmented reality advertising method to promote themselves. AR technology has not been popularized yet, so many people are evaluating its accessibility and versatility to approach it in terms of content.

The present invention has been proposed in view of this point as well, and relates to a system and service providing method capable of providing an advertising service by utilizing augmented reality content.

An object of the present invention is to provide an environment in which a user can easily create augmented reality content.

Another object of the present invention is to provide an environment so that a user can autonomously, initiatively, and easily create augmented reality content through an application pre-installed in a user terminal.

In addition, the present invention provides a user with an image list, and when the user selects a specific image from the image list, the selected specific image is displayed on the screen of the user terminal photographed by driving the camera of the user terminal, so that the user can experience augmented reality. Another object is to provide a system and method for enabling experience.

In addition, an object of the present invention is to allow a user to select a background template to be used in augmented reality so that augmented reality content can be produced in the form of a background template desired by the user, and to allow anyone to produce augmented reality content in an easy way.

Another object of the present invention is to provide an advertising service by utilizing augmented reality content displaying a target image selected by a user on an augmented reality layer.

Another object of the present invention is to provide an environment so that a user can autonomously, initiatively, and easily create augmented reality content through an advertising service application pre-installed in a user terminal.

In addition, the present invention is an advertising service system and advertising method using augmented reality content that allows a user to easily select options necessary for advertising, such as a desired time zone, region, budget, and payment method, so that anyone can easily advertise through augmented reality content. It aims to provide

In addition, an object of the present invention is to provide an environment in which a service server monitors in real time and analyzes results according to advertisement publication, such as the number of views, viewing time, viewing path, etc. of uploaded augmented reality content.

In addition, the present invention utilizes augmented reality content in which a service server matches an advertiser with a user who produces augmented reality content suitable for an advertisement or mediates an advertiser's request for an advertisement so that an advertising contract is made between an advertiser and an augmented reality content producer. An object of the present invention is to provide an advertisement service system and an advertisement method.

On the other hand, the technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the description below.

In order to solve the above problems, a method for providing an augmented reality content service according to the present invention includes receiving a target image selection input from a user; Executing the AR camera and forming an augmented reality layer on the screen being photographed; and receiving a touch input from the user and inserting the target image at the touch input point.

In the service providing method, the inserting of the target image may include forming a virtual transparent panel on the augmented reality layer; and displaying the target image on the transparent panel. can include

Meanwhile, a method for providing augmented reality content service according to another embodiment of the present invention includes receiving a background template selection input from a user; receiving a selection input of a target image to be inserted into the background template from the user; Executing an AR camera and forming an augmented reality layer on a screen being filmed; and receiving a touch input from the user and inserting the background template at the touch input point. can include

Also, in the service providing method, the background template may have a polyhedral shape having at least four faces.

Also, in the service providing method, the background template may include at least one transparent virtual panel.

An advertisement service providing method according to another embodiment of the present invention includes receiving an advertisement condition selected from an advertiser terminal; Searching for augmented reality content or a target terminal that satisfies an advertisement condition; and displaying the searched augmented reality content or advertising content on the target terminal.

In addition, in the advertisement service providing method, the advertisement content includes an image or video inserted on an augmented reality layer formed on an augmented reality screen, and the augmented reality layer includes virtual panels on which images or videos are displayed. It can be characterized by including.

In addition, in the advertisement service providing method, the advertisement conditions include the augmented reality content, augmented reality content category, advertisement area, advertisement location, advertisement time, advertisement target age, advertisement target gender, advertisement exposure position within the content, content It may be characterized in that it includes at least one or more of the advertisement exposure size, advertisement cost budget, or advertisement fee payment method within.

In addition, in the advertisement service providing method, the step of searching for the target terminal is a step of searching for a user matching the advertisement condition by referring to personal information of a user using an augmented reality content service or an advertisement identifier of the user. that can be characterized.

In addition, in the advertisement service providing method, the advertisement condition includes an advertisement area or an advertisement location, and the step of searching for augmented reality content or a target terminal that satisfies the advertisement condition includes location information shared by arbitrary target terminals. It can be characterized in that it is made on the basis of.

According to the present invention as described above, even a user without professional knowledge has an effect of enabling the user to easily create augmented reality content by utilizing sources (images, videos) possessed by the user.

In addition, the present invention allows the user to proactively produce augmented reality content through an application pre-installed on the user terminal, thereby providing the augmented reality content that the user wants easily and increasing content accessibility so that many users can use the augmented reality content. It has the effect of improving versatility.

In addition, the present invention provides a target image list to a user, and when the user selects a target image from the target image list, the target image is displayed on the screen of the user terminal output by a camera of the user terminal. It has the effect of forming another social network among the people who experienced it by allowing many people to experience and produce the created augmented reality content together.

In addition, according to the present invention, by allowing the user to select a background template to be used in augmented reality, augmented reality content can be produced in the form of a background template desired by the user, and by enabling anyone to produce augmented reality content in an easy way, the user can It has the effect of providing an opportunity to express one's own personality in real content or allowing users to enjoy various augmented reality content.

In addition, according to the present invention, it is possible for an advertiser to easily select options necessary for advertisement, such as a desired time zone, region, advertisement fee payment, and payment method, so that anyone can easily advertise themselves or companies by using augmented reality content.

In addition, according to the present invention, by monitoring in real time and analyzing advertisement results such as the number of views, viewing time, viewing path, etc. of uploaded augmented reality content, advertisers can conveniently and efficiently manage advertisements based on the analyzed results. there is

In addition, the augmented reality advertising service server may match a user who produces augmented reality content suitable for an advertisement to an advertiser or mediate an advertiser's request for an advertisement so that an advertising contract is made between the advertiser and the augmented reality content producer. Advertisements through real content can be actively made so that a new augmented reality content advertisement market can be opened.

On the other hand, the effects of the present invention are not limited to those mentioned above, and other technical effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a schematic diagram of overall configurations of a server providing a service by utilizing augmented reality content according to the present invention.

Figure 2 is a diagram showing in detail the augmented reality content production process according to the present invention.

3 is a diagram showing in detail another augmented reality content production process according to the present invention.

4 is a diagram showing in detail a process of receiving a background template selected by a user and generating augmented reality content based on the selected background template.

5 and 6 illustrate implementation examples of augmented reality content.

7 is a diagram specifically illustrating a method of providing an advertisement service using augmented reality content according to a first embodiment of the present invention.

8 is a diagram specifically illustrating a method of providing an advertisement service using augmented reality content according to a second embodiment of the present invention.

9 is a diagram specifically illustrating a method of providing an advertisement service using augmented reality content according to a third embodiment of the present invention.

10 is a diagram specifically illustrating a method of providing an advertisement service using augmented reality content according to a fourth embodiment of the present invention.

11 is a diagram specifically illustrating a method of providing an advertisement service using augmented reality content according to a fifth embodiment of the present invention.

12 is a diagram showing an example of utilization of a method for providing an advertisement service using augmented reality content according to the present invention.

13 is a diagram showing another utilization example of the method of providing an advertisement service using augmented reality content according to the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Advantages and features of the present invention, and methods for achieving them, will become clear with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the present embodiments make the disclosure of the present invention complete, and common knowledge in the art to which the present invention belongs. It is provided to fully inform the holder of the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numbers designate like elements throughout the specification.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used in a meaning commonly understood by those of ordinary skill in the art to which the present invention belongs. In addition, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless explicitly specifically defined. Terms used in this specification are for describing embodiments and are not intended to limit the present invention. In this specification, singular forms also include plural forms unless specifically stated otherwise in a phrase.

Terms such as "first" and "second" are used to distinguish one component from another, and the scope of rights should not be limited by these terms. For example, a first element may be termed a second element, and similarly, a second element may be termed a first element.

As used herein, "comprises" and/or "comprising" means that a stated component, step, operation, and/or element is one or more other components, steps, operations, and/or elements. Existence or additions are not excluded.

On the other hand, the present invention is not limited to the specific embodiments and application examples described above, and various modifications and implementations by those skilled in the art to which the present invention pertains without departing from the gist of the present invention claimed in the claims. Of course, these modifications should not be understood separately from the technical spirit or perspective of the present invention.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of a server that provides a service by utilizing augmented reality content according to the present invention.

As can be seen in Figure 1, the service server 10 for providing services by utilizing augmented reality content according to the present invention includes a communication unit 100, a storage unit 110, and a service providing unit 120.

The service server 10 basically functions to generate augmented reality contents after receiving an input for producing augmented reality contents from a user, or while storing augmented reality contents produced by a user in the service server 10 It has the ability to share with others. In addition, the service server 10 also functions to execute a specific advertisement on the augmented reality content to match the above advertisement option after receiving an advertisement option from an advertiser. Another function is to analyze how much the user (advertiser) sees the advertising effect by the corresponding advertisement.

Meanwhile, augmented reality content referred to in this detailed description refers to a type of content that can be produced and shared by any user, and a specific image or object (such as a character, etc.) in real space captured by a camera of a user terminal. ) are displayed together to make the user feel as if the corresponding images or objects also exist in the space where the user exists.

For reference, the service server 10 according to FIG. 1 provides an advertising service with a function of providing users with an application to create augmented reality contents and a function of storing and sharing augmented reality contents created by users. It is to be understood that the function to be performed may also be performed together.

Hereinafter, each detailed configuration of the service server 10 shown in FIG. 1 will be individually described.

First, the communication unit 100 is a component necessary for the service server 10 to transmit and receive data with user terminals or other servers connected to the network. The communication unit 100 may include a communication module for supporting wired communication and a mobile communication module for supporting wireless communication. The mobile communication module complies with technical standards or communication methods for mobile communication (eg, GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EVDO (Enhanced Voice) -Data Optimized or Enhanced Voice-Data Only), WCDMA (Wideband CDMA), HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access), LTE (Long Term Evolution), LTEA (Long Term Evolution-Advanced) etc.), wireless signals are transmitted and received with a base station, an external user terminal, or a participant terminal on a mobile communication network built according to the present invention, through which two-way communication between users becomes possible.

Next, the storage unit 110 is a component that stores various types of information that can be shared by interactive communication between users, such as target images, augmented reality layers, and augmented reality contents. The target image, augmented reality layer, and augmented reality content mentioned here are the results obtained through the application provided by the service server 10, and are terms that often appear in the augmented reality content production process and advertising service providing method that will be described later, so take a closer look. let it go and see

[target image]

The target image means an image that the user can insert into the content when creating augmented reality content. Objects such as an animal, a thing, or a person may be included. In addition, it is understood that the target image here does not necessarily mean only static images, but also includes dynamic images such as moving images. As will be described later, the target image selected by the user is displayed on a transparent virtual panel that can be generated by a user's click or touch input on the augmented reality layer.

[Augmented reality contents authoring tool]

In this way, when the user selects a target image through the application, the application drives the AR camera and the augmented reality content authoring tool is executed. Here, the augmented reality content authoring tool, as the term implies, is an interface provided so that the user can create augmented reality content, and is provided to the user through an application. To explain the augmented reality content authoring tool as an easy example, when the user runs the application and drives the AR camera, augmented reality will be output on the screen of the user's terminal through the AR camera. It is an authoring tool that allows a target image to be inserted into a corresponding position by performing a predetermined input such as a touch on the position.

At this time, the target image is in a state of being uploaded on the service server 10, and when the user makes a touch input for authoring augmented reality content, the target image stored on the service server 10 is downloaded (or Streaming) may be provided.

Meanwhile, in the augmented reality content authoring tool according to the present invention, a background frame called an augmented reality layer is further placed on the augmented reality screen, transparent virtual panels are created on the augmented reality layer, and then the target images are displayed on the virtual panels. can do. At this time, the augmented reality layer is a configuration provided by the application, which means that the augmented reality layer can be provided without an external network connection by driving the user terminal 20 . In other words, the augmented reality layer serves as a panel on which target images can be displayed on the augmented reality screen, and the augmented reality layer itself is generated by the user terminal 20 and the target image is downloaded from the server. By doing so, application driving on the user terminal 20 can be executed quickly. If the augmented reality layer itself is also implemented to be downloaded from the server, the application, that is, the augmented reality content authoring tool, must download the augmented reality layer that requires a relatively large amount of data each time, so the operation is slow enough to cause inconvenience to the user. will be In addition, as in the present invention, when the augmented reality layer is created by the user terminal 20 itself and the system is implemented to download only the target image from the server, the user quickly passes the target images he/she wants to insert on the augmented reality screen You can experience the visible effects.

[Augmented Reality Content]

Augmented reality content may refer to a result of a user displaying a target image on an augmented reality layer using an augmented reality authoring tool, and the result of displaying the target image on the augmented reality layer is converted into an image or video in another format (Transformed) things can also be defined as augmented reality content.

Next, the service provider 120 is a configuration that manages the overall augmented reality content service provided through the application on the user terminal 20, a request input by the user through the application, an image or video uploaded through the application, It plays the role of receiving augmented reality contents uploaded through the application. In addition, it serves to provide all interfaces necessary for users to use applications.

For reference, the service provider may further include detailed components for providing an advertisement service, such as an advertisement execution unit and an advertisement analysis unit. The advertisement execution unit may be a component that inserts or displays an advertisement in the augmented reality content managed and shared by the service server 10, for example, searches for and specifies augmented reality content that meets the advertising condition set by the advertiser, and It can be understood as a configuration in which a surface on which an advertisement can be displayed is searched for and specified within the specified augmented reality content, and an advertisement is displayed on the specified surface. Finally, the advertisement analysis unit is a component for monitoring users using the service server 10 in real time or analyzing the execution result of a specific advertisement, for example, the number of times a user has watched an advertisement, the gender of the person who watched the advertisement, It is a component that analyzes age, region, etc.

<Example 1 of authoring augmented reality contents (produced by the user himself)>

2 is a diagram showing in detail a process in which augmented reality content is authored through the components of the service server 10 described above.

In order for augmented reality content to be produced through the service server 10, first, it may start from the step (S100) in which a user executes an application to select a target image to be used in augmented reality content. At this time, the user selects an image taken through an application or pre-stored in the user terminal and uses it as a target image.

When a target image is captured by the user terminal 20 or the target image is selected by the user, an AR camera is executed in the application and an augmented reality screen may be displayed on the screen of the user terminal 20 . At this time, the application will be ready to display the target image whenever there is an input from the user by forming an augmented reality layer (S110).

On the other hand, the AR camera is a camera function provided by an application pre-installed by a user. When the AR camera is driven, the real world is displayed on the user terminal 20 and augmented reality content is checked at the same time as the existing camera application is driven. and converted to a state that can be produced.

Subsequently, when the AR camera is executed by the application and the augmented reality layer is formed, the user can insert a target image by touching or clicking on the screen of the user terminal using the augmented reality content authoring tool (S120). At this time, on the screen, an area into which the target image can be inserted may be displayed as a separate icon or a moving image. In order for the target image to be properly inserted on the augmented reality screen, it is necessary to identify a flat surface into which the target image can be inserted. there is. For example, on the screen of the user terminal 20, an augmented reality screen is displayed, and at the same time, a blinking arrow or concentric circle animation is displayed on a wall surface, a floor surface, a ceiling surface, and other flat surfaces into which a target image can be inserted. By doing so, it can be notified that the target image can be inserted into the corresponding surface.

Meanwhile, the augmented reality contents authoring tool receives a predetermined input such as a touch from the user and inserts a target image in the corresponding position based on the input position. For reference, the augmented reality content authoring tool can be selectively activated/deactivated by the user. When activated, the user can edit the content, such as adding a new target image, but cannot edit when deactivated. At the same time, it is possible to only view augmented reality content shared by other users. In addition, the above activation/deactivation may not necessarily be manipulated according to the user's selection, and may be automatically manipulated so that content produced by the user is activated or deactivated for content produced by others.

On the other hand, the target image inserted by the user through a touch input is actually displayed on an augmented reality layer formed on the augmented reality screen, more precisely, on a virtual transparent panel included in the augmented reality layer (S130) do.

In this way, while the target image is displayed on the augmented reality layer, the user's creation of augmented reality content may be completed (S140). Meanwhile, the user may convert the augmented reality content into another media format.

<Example 2 of Authoring Augmented Reality Content (Selecting a list of pre-produced target images)>

3 is a process of authoring augmented reality contents in a different way from the method of authoring augmented reality contents described in FIG. This is a process of selecting one of the target image lists uploaded by the user and reproducing the augmented reality content in a desired way through the selected augmented reality content or image. As an easy example, if Mr. A creates augmented reality content using “apple images” and uploads the augmented reality content to the service server 10, Mr. B provides the image list and augmented reality content from the service server 10. Among them, by selecting augmented reality content using the “apple image” produced by A and executing it, Mr. B sees the augmented reality content of Mr. A and at the same time utilizes the “apple image” to make augmented reality content as desired by Mr. B. , or at the place where Mr. B is currently located, he can watch augmented reality contents of Mr. A.

Looking at these processes in detail with reference to FIG. 3 , Example 2 first starts from step S200 in which the service server 10 provides a target image list and/or an augmented reality content list to the user terminal 20 .

When the user terminal 20 receives an image list and/or an augmented reality content list from the service server 10, the user terminal receives at least one target image or augmentation from among the provided image list and/or augmented reality content list. The actual content is selected (S210).

When the user terminal 20 selects at least one target image or augmented reality content from among the image list and augmented reality content list provided by the service server 10, the AR camera is executed in the application installed on the user terminal 20 and the user An augmented reality screen may be displayed on the screen of the terminal 20 . Of course, the augmented reality screen at this time may be in a state in which an augmented reality layer is formed. (S220)

After the augmented reality screen is displayed, the user may insert a target image by touching or clicking on the screen of the user terminal using the augmented reality contents authoring tool (S230). When the user touches or inputs on the screen of the user terminal using the augmented reality content authoring tool, the target image or augmented reality content is displayed on the augmented reality layer (S240).

When a target image or augmented reality content is displayed on the augmented reality layer, the target image or augmented reality content previously uploaded by another user is implemented on the augmented reality screen where the user is currently located, and the user is able to implement the target image or augmented reality of another user. It is possible to finish the production of augmented reality contents by viewing the contents or reproducing them into various augmented reality contents such as images or videos. (S250)

The user transmits the recreated augmented reality content to the service server 10 (S260), and the service server 10 stores and shares the augmented reality content (S270).

<Process of creating augmented reality content through background template>

Next, FIG. 4 is a description of a background template provided so that anyone can easily create augmented reality content when a user creates augmented reality content through the service server 10, and the augmented reality content is produced through the background template. It is a drawing to explain the process.

[Background template]

The background template serves as a guide so that users can easily author augmented reality content by providing a frame in which images can be displayed when authoring augmented reality content. A background template may exist.

A rectangular background template is one of the most basic background templates and is suitable for displaying one target image in various locations. The cube-shaped background template is composed of hexahedron-shaped panels, and target image(s) may be displayed on each side. This cube-shaped background template is suitable for creating augmented reality content with one theme within the user's own cube-shaped augmented reality layer. As an easy example, a cube-shaped background template allows a user to create augmented reality content by inserting only images related to the sea in a hexahedral space, and other users who have executed the created augmented reality content use a cube-shaped background template composed only of sea images. Because you can look inside, you can feel as if you are actually in the sea.

On the other hand, the background template is not limited to the rectangular and cube-shaped background templates described above, and can be produced in various shapes such as circular, cylindrical, quadrangular pyramid, tree, human, and animal shapes, using the service server 10. A service may be provided so that even users who do this can directly create a background template and share it with each other.

Now, returning to FIG. 4 and examining the process of producing augmented reality content through a background template, the process of producing augmented reality content through a background template is first provided by the service server 10 providing a list of background templates through an application to provide the user with a list of background templates. may start from the step of selecting a background template (S300).

After selecting the background template, the user may take a target image or select it from pre-stored images (S310).

After capturing a target image or selecting a target image pre-stored in the user terminal 20, the AR camera may be executed and an augmented reality screen may be displayed. For reference, an augmented reality layer may be formed on the screen (S320). can In this case, a background template previously selected by the user, that is, a rectangular background template or a cube-shaped background template into which a target image is to be inserted may be inserted into the augmented reality layer. Also, for reference, it has been mentioned above that a virtual transparent panel can be inserted on an augmented reality layer, and this virtual transparent panel may have the same configuration as the rectangular background template. In the same way, the cube-shaped background template may consist essentially of a plurality of transparent panels constituting a hexahedral structure.

On the other hand, in the state where the augmented reality screen is displayed, the user can insert target images by touching the screen using the augmented reality content authoring tool (S330), and after all desired target images are inserted, the user presses the finish button As a result, the authoring of augmented reality content can be completed (S340).

5 and 6 show the actual implementation of the augmented reality content mentioned in the previous description.

First, FIG. 5 shows augmented reality content implemented when a rectangular template is selected among the background templates previously displayed at the top of FIG. It can be confirmed that it is inserted in (C). For reference, the background (C) is a photograph of the space where the user holding the smartphone is currently standing, and the user can insert several target images (A) by repeatedly touching the smartphone screen with a finger. On the other hand, the background (C) visible on the smartphone screen is actually in a state in which an augmented reality layer is formed, and a plurality of transparent panels (B) corresponding to the position of the target image (A) can be inserted therein. Let us remember once again that there is It will be understood once again that what is inserted by the user's finger touch is substantially a plurality of transparent panels B, and the target image A is displayed on the transparent panels B.

Next, FIG. 6 shows augmented reality content implemented when a cube-type template is selected among the background templates previously displayed at the top of FIG. 4 (b), and FIG. 6 (a) shows the inside of the cube-type template. Shows an interface for selecting a target image D to be displayed on the side and/or a target image E to be displayed on the inner space of the cube-shaped template (the inner space formed by the faces of the cube-shaped template) 6(b) shows augmented reality content in a state in which a cube-shaped template (F) inserted into an augmented reality screen and a hashtag message (G) are additionally inserted.

As can be seen in (b) of FIG. 6, the cube-shaped template brings about the effect of forming a virtual cube in the space where the user is currently standing and a virtual cube with target images displayed on the inner side, and the user can use a smartphone You can feel the same experience as entering the inside of the cube while holding the screen.

This cube-shaped template can be used for various purposes, for example, it can be used as your own gallery regardless of location, or if augmented reality content is provided by the art exhibition subject, it can be used regardless of location. It can be used as a virtual art museum that does not exist, or as a virtual advertising booth that advertises products.

Above, the server configuration of the service server 10, the augmented reality contents production process, and the actually produced augmented reality contents have been looked at.

<Embodiment 1: Advertising Service Provision Method>

In the above, we looked at the process of producing augmented reality contents, which can be said to be the main feature of the present invention, and the actual implementation of augmented reality contents. Hereinafter, advertisement services that can be provided to consumers using augmented reality contents will also be described.

7 is a diagram illustrating a method of providing an augmented reality advertisement service according to a first embodiment.

In order for a user who wants to advertise, that is, an advertiser to request an advertisement from the service server 10 through the advertiser terminal 21, the advertiser terminal 21 first requests the service server 10 for an advertisement (S400). can

When the advertiser terminal 21 requests an advertisement from the service server 10, the service server 10 may transmit a request to input advertisement conditions to the advertiser terminal 21 (S410).

Upon receiving a request for inputting advertisement conditions from the service server 10, the advertiser terminal 10 may input advertisement conditions according to the intention of the advertiser (S420). The advertisement condition may include an advertisement area, an advertisement time, a gender of an advertisement target (consumer), an advertisement target age, occupation, and the like. In addition, the advertising conditions may also include specific augmented reality content (augmented reality content produced by the advertiser himself or augmented reality content produced by others) or content categories in which the advertiser wants to insert his/her advertisement, and the target A specific action of the target (running at a certain speed or higher, lying down at a predetermined height from the floor, etc.) may be input as a condition for running the advertisement. In addition, the area where the advertisement will be displayed within the augmented reality content (eg, the advertisement will be displayed only within 5m of the target), the size of the area where the advertisement will be displayed (eg, only when an area of 3m X 3m or more is identified) displaying an advertisement) and the like may also be input. Alternatively, various types of conditions that can be determined in exposing the advertisement may be input.

For reference, in the advertisement request step or advertisement condition input step, the advertiser terminal 21 may deliver advertisement content (image or video) to the service server 10.

Meanwhile, after the advertisement conditions are entered, the service server 10 executes advertisements targeting the target terminals 22 according to the advertisement conditions. To this end, the service server 10 may first search (S430) augmented reality content to display advertisements. The process of searching for augmented reality contents for which advertisements are to be exposed can also be understood as a process of searching for augmented reality contents being played in the target terminal 22 or scheduled to be played in the target terminal 22 in another aspect. can As long as it is impossible to advertise in all of the numerous augmented reality contents uploaded on the service server 10, the service server 10 must specify which content or target (consumer) to expose the advertisement to. Augmented reality content for exposing an advertisement or a target may be specified by referring to the advertisement conditions entered by the user. For example, the service server 10 may search for and specify augmented reality contents having a keyword 'travel, landscape' for advertisement of a 'camera' product, or the service server 10 may display an advertisement for 'tutorial materials'. To this end, it is possible to specify users whose age group is entered as 10 in the user's personal information, or users whose occupation is entered as 'middle school student or high school student' as targets.

On the other hand, in the step of searching for and specifying the content or target to display the advertisement, the service server 10 monitors the state of any augmented reality content or the state of the target terminal 22 (S440). may accompany That is, the service server 10 provides information such as which augmented reality content is currently being executed by which user and where the user is currently executing the content in order to search for content or target to be exposed to advertisements. can collect them. For example, when travel content is being executed by a 24-year-old male office worker, and when the male office worker's current location (location information collected through a smartphone) is determined to be a specific electronic product store, the service server (10 ) may insert and expose an advertisement for a camera product in the content that the office worker is viewing. As such, the process of monitoring the state of any augmented reality content or the state of the target terminal by the service server 10 enables the service server 10 to search for and specify the target of advertisement exposure in real time, and through this has the advantage of greatly increasing the effectiveness of advertising.

Meanwhile, after content or target to be exposed is specified, the service server 10 may display an advertisement when the corresponding content is executed or when the target executes arbitrary content (S450).

In the above, the augmented reality advertisement service providing method according to the first embodiment of the present invention has been looked at.

Next, a method for providing an augmented reality advertisement service according to a second embodiment of the present invention will be described.

<Second Embodiment: How to Provide Advertisement Service>

8 illustrates another embodiment of a method of providing an advertisement service.

Compared with the augmented reality advertisement service providing method according to the first embodiment, the augmented reality advertisement service providing method according to the second embodiment is the same until the advertiser terminal 21 inputs the advertisement condition, so the description of the previous step is the same. It will be omitted and will be described from the step of inputting the advertisement conditions.

The advertisement condition input step (S520) in the augmented reality advertisement service providing method according to the second embodiment may be a step in which the advertiser terminal 21 inputs target conditions, that is, a step for specifying consumers who want to show an advertisement.

In this way, in the advertisement condition selection step, when the advertisement condition is selected to target a specific viewer, the service server 10 searches for the target terminals 22 selected by the advertiser terminal 21 (S530) so that the advertisement can be exposed. For example, if an advertiser wants to advertise by targeting a 20-something age group, he or she can search for target terminals 22 of that age group. can be utilized In addition, even if it is not an advertising identifier, user information entered by each user, that is, information such as age, gender, occupation, etc., can be used to specify the target terminal 22 or target consumers. .

On the other hand, after the target terminals 22 for which advertisements are to be exposed are specified, the service server 10 may monitor (S540) whether augmented reality content is executed in the corresponding target terminals 22. For example, For example, it is possible to monitor whether a user of the target terminal 22 has logged in (connected) and whether augmented reality content has been executed in the corresponding target terminal 22 .

Thereafter, the service server 10 may display an advertisement in the augmented reality content being played by the specified target terminal 22, that is, the user (S550).

In the above, the augmented reality advertisement service providing method according to the second embodiment of the present invention has been looked at.

Next, a method for providing an augmented reality advertisement service according to a third embodiment of the present invention will be described.

<Third Embodiment: Method of Providing Advertising Service (Arriving at a Specific Location)>

A method for providing an augmented reality advertisement service according to a third embodiment of the present invention relates to a method for displaying an advertisement by the service server 10 when the advertiser terminal 21 exists in a specific region or a specific location.

Looking at the third embodiment with reference to FIG. 9 , the advertiser terminal 21 may input a specific area or location in the advertisement condition input step (S620). For example, an advertiser may want to expose an advertisement only within the Gangnam-gu area, or may want to expose an advertisement only within a radius of 50 m around a department store building in Gangnam-gu. To this end, the advertiser may use his terminal to input advertisement conditions defining a specific region or specific location to the service server 10 side.

After the advertisement condition is set in this way, the service server 10 may monitor in real time whether users using the service server 10 exist in a position satisfying the advertisement condition (S630). At this time, monitoring can be performed by implementing arbitrary user terminals, that is, target terminals 22 to share location information with the service server 10. For example, an application is executed in the target terminal 22 or augmented reality. Monitoring may be performed by having the target terminal 22 periodically share location information with the service server 10 when content is executed.

On the other hand, the service server 10 may determine (S640) whether the corresponding user satisfies the advertisement condition based on the location information collected from any target terminal 22, and as a result of the determination, the corresponding user and the target terminal 22 are specified. If it is determined to exist at the location, an advertisement may be displayed in the augmented reality content (S650).

For example, if an arbitrary user executes an augmented reality application at a specific location, the location information at this time may be shared with the service server 10, and the service server 10 advertises in the augmented reality content that the user will see. can display. As another example, even when a user is moving while viewing augmented reality content, the service server 10 may periodically receive location information from the target terminal 22 of the user, and the user may enter a specific area or a specific location. If it is determined that has been reached, an advertisement may be displayed within the augmented reality content.

On the other hand, in this embodiment, it has been described that advertisement exposure can be made only on the premise that the user has executed the augmented reality application on his or her target terminal 22, even when the augmented reality application is not running in a specific region or specific location. Upon access, execution of the augmented reality application may be induced by sending a push message to the user.

In the above, the augmented reality advertisement service providing method according to the third embodiment of the present invention has been looked at.

Next, a method for providing an augmented reality advertisement service according to a fourth embodiment of the present invention will be described.

<Embodiment 4: Advertising service provision method (advertisement contract between users)>

10 is a diagram specifically showing a method of providing an advertisement service by utilizing augmented reality content according to a fourth embodiment. In the method of providing an advertisement service, an advertisement concerning an advertisement contract between a user terminal 20 and an advertiser terminal 21 is shown. A service provision method may be included. Here, the advertiser terminal 21 assumes a case in which content (image, video, etc.) used for direct advertisement can be separately produced, but augmented reality content itself is not directly produced. In other words, instead of directly advertising something to be advertised, the advertiser searches for a target to replace the advertisement, requests an advertisement from the searched target, and accepts the advertisement request, paying money according to the result of the advertisement. will be.

In this way, the target the advertiser terminal 21 searches for may be an influencer who mainly produces augmented reality content, a famous celebrity, or a celebrity, and may be a hot topic that viewers of augmented reality content may flock to.

However, it is cumbersome for advertisers to visit these influencers one by one and request advertisements. Accordingly, the service server 10 may intervene between advertisers and users who produce augmented reality content to play a role of intermediary or matching in order to relieve such troubles and build a new advertising market. For example, when the advertiser terminal 21 requests an advertisement to the service server 10, the service server 10 may ask the advertiser whether there is a desired augmented reality content creator or ask the suitable person condition, and according to the condition Accordingly, the service server 10 may find a suitable person and deliver the advertisement request or distribute the advertisement request to all influencers and celebrities (S720). Alternatively, the service server 10 may not ask the advertiser for a suitable person separately. You can also find a suitable person on your own and make an ad request.

Subsequently, when the user's terminal 20 producing augmented reality contents receives such an advertisement request from the service server 10, if the user wants to produce augmented reality contents for the advertisement, the advertisement request is accepted (S730) do. The acceptance process may further include a process in which the user terminal 20 shares advertisement conditions with the service server 10 . The advertisement condition here may be an advertisement condition according to an agreement between the user terminal 20 and the advertiser terminal 21, and may be brokered by the service server 10. Among the advertisement conditions, conditions for advertisement period, advertisement time, cost per visitor, and the like may be included.

Thereafter, the service server 10 may search for target terminals and target consumers (S740) and display advertisements on the searched augmented reality content on the target terminal 22 (S750).

<Fifth Embodiment: Advertising service providing method (advertising result analysis)>

A method for providing an augmented reality advertisement service according to a fifth embodiment of the present invention is one of the services provided to users by the service server 10, and is a service that analyzes advertisement results for augmented reality content to which advertisement conditions are applied. This is an example.

The service server 10 according to FIG. 11 starts monitoring (S800) to analyze the number of times of watching advertisements and visits of content users in real time in order to analyze the advertisement results of augmented reality content.

When the advertiser terminal 20 requests the service server 10 being monitored in real time to analyze the advertisement result (S810), the service server 10 analyzes the advertisement result (S820), and then returns the advertisement analysis result value to the advertiser terminal (S820). 20) is transmitted (S830) and the analysis result is displayed on the screen of the user terminal 20.

Referring to (b) of FIG. 11, among the advertisement results analyzed by the service server 10, the number of advertisements viewed, the number of website visits, the number of user profile views, the viewer's gender, age, region, major viewing time, etc. It may be included, but is not limited thereto, and additional advertisement analysis contents may be included.

<Examples of using advertising services>

Meanwhile, FIGS. 12 to 13 are diagrams illustrating scenes in which augmented reality content to which advertisement conditions are applied is displayed on a screen of a terminal of a target terminal, that is, a consumer.

According to FIG. 12, it can be seen that user AR and advertisement AR are displayed on the screen when the target terminal drives the AR camera through the application.

User AR may be augmented reality content created by the user through the application's augmented reality content authoring tool, or augmented reality content recreated by the user using augmented reality content produced and uploaded by other users.

Advertising AR may be augmented reality content created by someone for the purpose of advertising.

User AR allows the user to insert an image by touching a desired location on the screen anytime, anywhere through a content authoring tool. Operation can be restricted so that can not be arbitrarily changed.

On the other hand, the advertisement AR can be implemented to be displayed only under specific conditions. For example, augmented reality content including an advertisement can be executed only when a specific surface is photographed with an AR camera, and even if a specific surface is photographed, a specific surface may be displayed. The advertisement may be exposed only when the time is right, and the advertisement may be exposed only when a specific location and a specific event condition (eg, winning or losing a game) is met. On the other hand, the billing cost of the advertisement AR may vary depending on where and how large it is displayed within the augmented reality content. For example, if there is a condition that the advertisement AR is displayed in a position where the user can see it only when the user holds the smartphone at an angle of 75 degrees, and a condition in which the advertisement AR is displayed in a position where the user can see it immediately when the user holds the smartphone in front, of course, the latter Advertising AR will be more expensive. In addition, the larger the display area of the advertising AR, the higher the cost will be charged.

Meanwhile, FIG. 13 is a diagram illustrating another utilization example of augmented reality content to which advertisement conditions are applied. To explain the situation of FIG. 13, when a user using the service server 10 passes in front of a Christmas tree on Christmas Day, an application push message says “Arrived at AR Spot. Please run the application” may be delivered, and when the user who sees this executes the application, the AR camera may be driven to experience the augmented reality service. Furthermore, when the user takes a picture of the Christmas tree through the AR camera, the advertisement AR to be advertised, that is, the advertisement content produced by the advertiser and uploaded to the service server 10 may be displayed on the user's augmented reality screen. Meanwhile, the advertisement content in FIG. 13 relates to a handbag product, and at this time, the handbag product is implemented in the same form as being hung on a real Christmas tree, so that a user can be exposed to a natural advertisement. In addition, the screen area where the advertised product is displayed displays information related to the product (price, store available for purchase, material, size, etc.) as well as the product picture, so that the user can easily access product information.

In addition, it can be seen that the advertising content in FIG. 13 is implemented in a state hanging from a tree branch rather than a flat surface. In this way, the advertisement AR does not necessarily need to be displayed on a flat surface, Alternatively, according to an operation in the service server 10, it may be displayed in harmony with objects existing in the actual site.

All embodiments of an advertising service system and an advertising method using augmented reality contents have been examined.

On the other hand, the present invention is not limited to the specific embodiments and application examples described above, and various modifications and implementations by those skilled in the art to which the present invention pertains without departing from the gist of the present invention claimed in the claims. Of course, these modifications should not be understood separately from the technical spirit or perspective of the present invention.

Claims (10)

1. As a method of providing augmented reality content services,

   Receiving a target image selection input from a user;

   Executing the AR camera and forming an augmented reality layer on the screen being photographed; and

   receiving a touch input from the user and inserting the target image at the touch input point;

   including,

   Augmented reality content service provision method.
2. According to claim 1,

   In the step of inserting the target image,

   Forming a virtual transparent panel on the augmented reality layer; and

   displaying the target image on the transparent panel;

   including,

   Augmented reality content service provision method.
3. As a method of providing augmented reality content services,

   Receiving a background template selection input from a user;

   receiving a selection input of a target image to be inserted into the background template from the user;

   Executing an AR camera and forming an augmented reality layer on a screen being photographed; and

   receiving a touch input from the user and inserting the background template at the touch input point;

   including,

   Augmented reality content service provision method.
4. According to claim 3,

   Characterized in that the background template has a polyhedral shape having at least four faces,

   Augmented reality content service provision method.
5. According to claim 3,

   Characterized in that the background template includes at least one transparent virtual panel,

   Augmented reality content service provision method.
6. As a method of providing advertising services using augmented reality content,

   Receiving an advertisement condition selected from an advertiser terminal;

   Searching for augmented reality content or a target terminal that satisfies an advertisement condition; and

   Displaying the searched augmented reality content or advertising content on the target terminal;

   including,

   How to provide advertising service by utilizing augmented reality contents.
7. According to claim 6,

   The advertising content is

   Including an image or video inserted on an augmented reality layer formed on an augmented reality screen, characterized in that the augmented reality layer includes virtual panels on which images or videos are displayed,

   How to provide advertising service by utilizing augmented reality contents.
8. According to claim 6,

   The advertising conditions are

   The augmented reality content, augmented reality content category, advertising area, advertising location, advertising time, advertising target age, advertising target gender, advertising exposure position within the content, advertising exposure size within the content, advertising budget, or advertising payment means Characterized in that it includes at least one or more of,

   How to provide advertising service by utilizing augmented reality contents.
9. According to claim 7,

   The step of searching for the target terminal,

   Characterized in that the step of searching for a user matching the advertisement condition by referring to the personal information of the user using the augmented reality content service or the advertisement identifier of the user,

   How to provide advertising service by utilizing augmented reality contents.
10. According to claim 8,

    The advertisement condition includes an advertisement area or advertisement position,

    The step of searching for augmented reality content or a target terminal that satisfies the advertisement condition is characterized in that it is made based on location information shared from arbitrary target terminals.

    How to provide advertising service by utilizing augmented reality contents.

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