WO2023085508A1

WO2023085508A1 - Ai-based brand creation device and method

Info

Publication number: WO2023085508A1
Application number: PCT/KR2021/019243
Authority: WO
Inventors: 심도형
Original assignee: 주식회사 심도컴퍼니
Priority date: 2021-11-12
Filing date: 2021-12-17
Publication date: 2023-05-19

Abstract

Disclosed are an AI-based brand creation device and method for receiving data about a product or service and creating a copyright and a brand name. An AI-based brand creation device according to an embodiment may include: a similar word generation unit for receiving input data of at least one of a service type or a product type and generating a synonym cluster composed of similar words; a related word generation unit for generating a related word cluster composed of related words on the basis of words included in a word cluster; a metadata generation unit for generating metadata along with the input data, the metadata being metadata about at least one of the age, the gender, or the area of a person using each of the words included in the related word cluster; and an interface unit for matching words included in the related word cluster to the metadata, outputting the matched words and metadata, and receiving user input.

Description

AI-based brand creation device and method

It relates to an AI-based brand creation device and method for generating copywriting and brand names by receiving data about products or services.

Recently, research on natural language processing technology using artificial neural networks has been actively conducted. In particular, various studies are being conducted to generate new data beyond simply transforming input data.

In the case of Korean Registered Patent No. 10-2282636, words are acquired using artificial intelligence, and a brand name is generated by inputting the acquired words into a plurality of brand name generation models in an order based on a predetermined generation index. there is.

The present invention is for automatically generating a corporate brand based on artificial intelligence.

Specifically, an object of the present invention is to provide an AI-based brand creation device and method for generating copywriting and brand names by receiving data about products or services.

Furthermore, it relates to a technology for automatically generating not only a corporate brand, but also a corporate promotional material design such as a corporate CI and a poster.

According to one aspect, an AI-based brand creation apparatus includes a similar word generation unit receiving input data for at least one of a service type and a product type and generating a synonym cluster composed of similar words; a related word generation unit generating a related word cluster composed of related words based on the words included in the word cluster; a metadata generation unit generating metadata about at least one of age, gender, and region of a person who uses each word included in the related word cluster together with the input data; and an interface unit for matching and outputting words included in the related word cluster with meta data and receiving a user input.

The similar word generation unit may search for synonyms and synonyms of the input data, and generate synonym clusters by translating the synonyms and synonyms into one or more predetermined languages.

The related word generation unit searches for a word related to a word included in a synonym cluster in sentence data included in at least one of books, movie subtitles, music lyrics, and social networks, and generates a related word cluster based on the frequency of the searched word. can

The AI-based brand creation device receives an input for selecting any one of the words included in the related word cluster through an interface unit, generates a related keyword for the selected related word, and generates copywriting based on the related word and the related keyword. It may further include a copywriting generation unit.

The AI-based brand creation device may further include a brand name generator for generating a brand name by synthesizing words included in at least one of a related keyword, copywriting, and a synonym cluster.

According to one aspect, an AI-based brand generation method includes generating a synonym cluster composed of similar words by receiving input data for at least one of a service type and a product type, and consisting of related words based on words included in the word cluster. Generating a related word cluster, generating metadata about at least one of the age, gender, and region of a person who uses each word included in the related word cluster together with the input data, and the word included in the related word cluster A step of matching and outputting meta data may be included.

In the step of generating the synonym cluster, synonyms and synonyms for the input data may be searched for, and synonyms and synonyms may be translated into one or more predetermined languages to generate the synonym cluster.

The generating of the related word cluster searches for a word related to a word included in the synonym cluster in sentence data included in at least one of books, movie subtitles, music lyrics, and social networks, and the related word based on the frequency of the searched word. clusters can be created.

The AI-based brand creation method receives an input for selecting any one of the words included in the output related word cluster, generates a related keyword for the selected related word, and generates copywriting based on the related word and the related keyword. may further include.

The AI-based brand generation method may further include generating a brand name by synthesizing words included in at least one of a related keyword, copywriting, and a synonym cluster.

According to one aspect, the AI-based brand creation method includes determining at least one element of a character element and an image element constituting a brand, determining remaining elements based on the determined at least one element, and determining the determined character element. It may also include the step of redesigning the text element in consideration of the degree of mutual harmony between the and image elements, and the step of generating the final brand by determining the arrangement of the redesigned text element and image element within the brand.

Data-based copywriting and brand names can be generated using the AI-based brand creation device according to an embodiment.

Using the AI-based brand creation method according to an embodiment, when creating a brand, characters are redesigned to increase the degree of harmony with the logo image, and various BIs are used to determine the placement of partial images and redesigned characters within the entire logo. , CI creation becomes possible.

1 is a block diagram of an AI-based brand creation device according to an embodiment.

2 is an exemplary view for explaining an operation of an AI-based brand generating device according to an embodiment.

3 is a flowchart illustrating an AI-based brand creation method according to an embodiment.

4 is a flowchart of an AI-based brand creation method according to another embodiment.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description will be omitted. In addition, the terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to the intention or custom of a user or operator. Therefore, the definition should be made based on the contents throughout this specification.

Hereinafter, embodiments of an AI-based brand creation device and method will be described in detail with reference to drawings. Hereinafter, the AI-based brand creation device and method may be abbreviated as a brand creation device and a brand creation method, respectively.

1 is a block diagram of a brand creation device according to an embodiment.

According to an embodiment, the brand creation device 100 may include a similar word generator 110 , a related word generator 120 , a meta data generator 130 , and an interface 140 .

According to an embodiment, the similar word generation unit 110 may generate a synonym cluster composed of similar words by receiving input data for at least one of a service type and a product type.

According to an embodiment, the similar word generation unit 110 searches for synonyms and synonyms of the input data, and generates synonym clusters by translating the synonyms and synonyms into one or more predetermined languages.

According to an example, the similar word generation unit 110 may include an artificial neural network trained to find synonyms and similar words. For example, as shown in FIG. 2 , the similar word generating unit 110 may receive the word 'shoes', which is input data for the type of product. Thereafter, the similar word generation unit 110 may search synonyms or synonyms for words such as 'sneakers, shoes, hiking shoes, boots' through an artificial neural network trained to find synonyms and similar words.

According to an example, the similar word generation unit 110 may include an artificial neural network trained to perform translation in one or more languages. For example, if it is set to be translated into English, Japanese, or German, the similar word generation unit 110 may translate 'sneakers, shoes, Hiking boots, boots', 'Snika、靴、等酸化、ブツ' translated into Japanese, 'Turnschuhe, Schuhe, Wanderschuhe, Stiefel' translated into German can be created, and a synonym cluster can be created based on this.

According to an embodiment, the related word generator 120 may generate a related word cluster composed of related words based on words included in the word cluster.

According to an embodiment, the related word generation unit 120 searches for a word related to a word included in a synonym cluster in sentence data included in at least one of books, movie subtitles, music lyrics, and social networks, and the frequent occurrence of the searched word. A related word cluster may be generated based on the diagram.

According to an example, the related word generation unit 120 may search for sentence data including words included in synonym clusters from various databases. For example, the related word generation unit 120 may search for sentence data such as 'wearing the sneakers you bought this time and going on a diet' in relation to sneakers. In addition, the related word generation unit 120 asks, 'How about these hiking boots? This year, you can search for sentence data such as 'I'm going to challenge Jirisan'.

According to an example, the related word generation unit 120 may include an artificial neural network trained to extract a word related to a word included in a synonym cluster from among words included in sentence data. For example, as shown in FIG. 2 , the artificial neural network of the related word generation unit 120 uses the word included in the synonym cluster for shoes, which is sentence data retrieved, such as 'go on a diet wearing the sneakers you bought this time', how about these hiking boots? Related word clusters can be created by extracting related words such as 'diet, travel, exercise, and challenge' from sentence data such as 'I'm going to challenge Jirisan Mountain this year'.

According to an embodiment, the metadata generator 130 may generate metadata about at least one of the age, gender, and region of a person who uses each word included in the related word cluster together with the input data.

According to an example, the meta data generator 130 may analyze users who use synonyms for input data and related words for synonyms. For example, by analyzing users who use the word 'diet' together with synonyms and synonyms for shoes such as 'sneakers, shoes, hiking shoes, boots', etc., 'women and men in their 20s and 30s A lot of references can be analyzed.

As shown in FIG. 2 , the meta data generation unit 130 may analyze each user for the related words 'diet, travel, exercise, challenge' and output the analyzed data through the interface unit 140. can

According to an embodiment, the interface unit 140 may match and output a word included in a related word cluster with meta data, and may receive a user input. As shown in FIG. 2 , the user may check related word data and meta data output through the interface unit 140 . Thereafter, the user may select a related word corresponding to the range of key customers to provide his or her product or service and the characteristics of the product or service through the interface unit 140 .

According to one embodiment, the brand creation device 100 receives an input for selecting any one of words included in a related word cluster through an interface unit, generates a related keyword for the selected related word, and generates a related word and a related keyword. It may further include a copywriting generation unit 150 for generating copywriting based on.

According to one example, the copywriting generator 150 may receive an input for selecting 'diet' through the interface unit 140 . Thereafter, the copywriting generation unit 150 may generate a related keyword for 'diet' and related words. For example, related keywords may be words such as 'hungry, light, thin, slim, healthy'.

According to one example, the copywriting generator 150 may include an artificial neural network trained to generate sentences through related keywords. For example, the artificial neural network may generate copywriting such as 'feet lighter, body lighter' based on the words 'light', 'diet', and 'shoes'.

According to one embodiment, the brand creation device 100 may further include a brand name generation unit 160 that generates a brand name by synthesizing words included in at least one of a related keyword, copywriting, and a synonym cluster.

According to an example, the brand name generator 160 may receive a related keyword and copywriting from the copywriting generator 150 and may receive a synonym cluster from the similar word generator 110 .

According to an example, the brand name generator 160 inputs the related keyword and copywriting received from the copywriting generator 150 to the similar word generator 110 to receive data obtained by translating the related keyword and copywriting. can do.

For example, as shown in FIG. 2, the brand name generation unit 160 transmits the related keyword 'light' to the similar word generation unit 110 to obtain a translated word 'airy, light', which is an English word for lightness. can receive Then, the brand name generation unit 160 may synthesize words. For example, a brand name may be created by combining words such as 'airy' and 'airy' by combining 'airy and light'.

According to one example, the brand name generation unit 160 may output the generated brand name through the interface unit 140 .

3 is a flowchart illustrating a brand creation method according to an exemplary embodiment.

According to an embodiment, the brand creation apparatus may generate a synonym cluster composed of similar words by receiving input data for at least one of a service type and a product type (310).

According to an embodiment, the brand creation device may search for synonyms and synonyms of the input data, and generate synonym clusters by translating the synonyms and synonyms into one or more predetermined languages. According to one example, the brand creation device may include an artificial neural network trained to find synonyms and synonyms. Additionally, the brand creation device may include an artificial neural network trained to perform translations in one or more languages.

According to an embodiment, the brand creation apparatus may generate a related word cluster composed of related words based on words included in the word cluster (320).

According to an embodiment, the brand creation device searches for a word related to a word included in a synonym cluster in sentence data included in at least one of books, movie subtitles, music lyrics, and social networks, and based on the frequency of the searched word Associated word clusters can be created. According to an example, the brand creation device may include an artificial neural network trained to extract words associated with words included in the synonym cluster from among words included in sentence data.

According to an embodiment, the brand creation device may generate metadata about at least one of the age, gender, and region of a person using each word included in the association word cluster together with the input data (330). According to an example, the brand creation device may analyze users who use synonyms for input data and related words for synonyms. For example, by analyzing users who use the word 'diet' together with synonyms and synonyms for shoes such as 'sneakers, shoes, hiking shoes, boots', etc., 'women and men in their 20s and 30s A lot of references can be analyzed.

According to an embodiment, the brand creation device may match and output words included in the related word cluster and meta data (340). Also, the brand creation device may receive a user input. For example, the user may select a range of key customers to provide his or her product or service and an associated word corresponding to the characteristics of the product or service.

According to one embodiment, the brand creation device receives an input for selecting any one of words included in a related word cluster from a user, generates a related keyword for the selected related word, and performs copywriting based on the related word and the related keyword. can create

According to an embodiment, the brand creation device may generate a brand name by synthesizing words included in at least one of a related keyword, copywriting, and a synonym cluster.

4 is a flowchart of an AI-based brand creation method according to another embodiment of the present invention.

The AI-based brand creation device may determine at least one element among text elements and image elements constituting the brand (410).

In one embodiment, when copywriting is generated according to the method of FIG. 3, the AI-based brand creation device may determine that a character element is determined.

The AI-based brand creation device may determine the remaining elements based on the determined at least one element (420).

For example, if a brand name such as 'airight' is generated through copywriting, at least one image element having a harmony value equal to or greater than 'airight' and a preset value may be determined based on this. To this end, the AI-based brand creation device may pre-match and store at least some of the text elements, that is, 'air' and/or 'light' and an image having a harmony value equal to or greater than a preset value.

In addition, the AI-based brand creation device may match at least one meaning to the image element by learning the relationship between the meaning of the text element and the image element. For example, the meaning of “light” may be matched with images such as clouds and wind. The AI-based brand creation device may increase the harmony value as the matched image is adopted by the actual user along with the matched text element.

The AI-based brand creation device may redesign the character element in consideration of the determined harmony value between the character element and the image element (430). For example, the AI-based brand creation device redesigns the appearance of the 'airight' character element into a graphic character that gives a light feeling, such as a cloud image, when the harmony value of the cloud image and the 'airight' character element is higher than the preset value. can do.

The AI-based brand creation device may generate a final logo brand by determining the arrangement of the redesigned text elements and image elements within the brand (440).

An aspect of the present invention may be implemented as computer readable code on a computer readable recording medium. Codes and code segments implementing the above program can be easily inferred by a computer programmer in the art. A computer-readable recording medium may include all types of recording devices storing data that can be read by a computer system. Examples of computer-readable recording media may include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical disk, and the like. In addition, the computer-readable recording medium may be distributed among computer systems connected through a network, and may be written and executed as computer-readable codes in a distributed manner.

So far, the present invention has been looked at mainly with its preferred embodiments. Those skilled in the art to which the present invention pertains will be able to understand that the present invention can be implemented in a modified form without departing from the essential characteristics of the present invention. Therefore, the scope of the present invention should be construed to include various embodiments within the scope equivalent to those described in the claims without being limited to the above-described embodiments.

Claims

a similar word generation unit receiving input data for at least one of a service type and a product type and generating a synonym cluster composed of similar words;

a related word generation unit generating a related word cluster composed of related words based on the words included in the word cluster;

a metadata generation unit generating metadata about at least one of age, gender, and region of a person who uses each word included in the related word cluster together with the input data; and

An AI-based brand creation device comprising an interface unit that matches and outputs words included in the related word cluster with the meta data and receives a user input.
According to claim 1,

The similar word generation unit

An AI-based brand creation device that searches for synonyms and synonyms for the input data, and generates synonym clusters by translating the synonyms and synonyms into one or more predetermined languages.
According to claim 1,

The related word generation unit

An AI that searches for a word related to a word included in the synonym cluster in sentence data included in at least one of books, movie subtitles, music lyrics, and social networks, and creates a related word cluster based on the frequency of the searched word. Based brand creation device.
According to claim 1,

Receives an input for selecting any one of words included in the related word cluster through the interface unit, generates a related keyword for the selected related word, and generates copywriting based on the related word and the related keyword. An AI-based brand creation device further comprising a lighting generator.
According to claim 4,

Further comprising a brand name generation unit for generating a brand name by synthesizing a word included in at least one of the related keyword, the copywriting, and the synonym cluster, AI-based brand creation device.
generating a synonym cluster composed of similar words by receiving input data for at least one of a service type and a product type;

generating a related word cluster composed of related words based on words included in the word cluster;

generating metadata about at least one of age, gender, and region of a person who uses each word included in the related word cluster together with the input data; and

AI-based brand creation method comprising matching and outputting words included in the related word cluster with the meta data.
According to claim 6,

The step of generating the synonym cluster is

An AI-based brand creation method for searching for synonyms and synonyms for the input data, and generating a synonym cluster by translating the synonyms and synonyms into one or more predetermined languages.
According to claim 6,

The step of generating the related word cluster is

An AI that searches for a word related to a word included in the synonym cluster in sentence data included in at least one of books, movie subtitles, music lyrics, and social networks, and creates a related word cluster based on the frequency of the searched word. How to create a brand based.
According to claim 6,

Receiving an input for selecting one of the words included in the output related word cluster,

generating a related keyword for the selected related word;

Further comprising the step of generating copywriting based on the related word and the related keyword, AI-based brand creation method.
According to claim 9,

Further comprising generating a brand name by synthesizing a word included in at least one of the related keyword, the copywriting, and the synonym cluster.