WO2023071791A1 - 一种显示方法、装置、设备、存储介质及程序产品 - Google Patents

一种显示方法、装置、设备、存储介质及程序产品 Download PDF

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Publication number
WO2023071791A1
WO2023071791A1 PCT/CN2022/124807 CN2022124807W WO2023071791A1 WO 2023071791 A1 WO2023071791 A1 WO 2023071791A1 CN 2022124807 W CN2022124807 W CN 2022124807W WO 2023071791 A1 WO2023071791 A1 WO 2023071791A1
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WIPO (PCT)
Prior art keywords
video
page
physical object
video material
response
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PCT/CN2022/124807
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English (en)
French (fr)
Inventor
田真
李斌
刘旭
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上海商汤智能科技有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Priority claimed from CN202111272795.8A external-priority patent/CN114051168A/zh
Priority claimed from CN202111272873.4A external-priority patent/CN114051169A/zh
Application filed by 上海商汤智能科技有限公司 filed Critical 上海商汤智能科技有限公司
Publication of WO2023071791A1 publication Critical patent/WO2023071791A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk

Definitions

  • the present disclosure relates to the technical field of Augmented Reality (AR), and relates to but not limited to a display method, device, equipment, storage medium and program product.
  • AR Augmented Reality
  • the gift cards attached by merchants are often relatively popular and cannot express the sincerity of the gift-giver.
  • the gift card handwritten by the gift-giver can express sincerity, it is difficult to operate due to the test of writing and painting skills and the need for mailing. Poor timeliness.
  • Embodiments of the present disclosure provide a display method, device, device, storage medium, and program product.
  • An embodiment of the present disclosure provides a display method, the method includes: in response to the first operation of the sender of the physical object, presenting a video guide page bound to the physical object; the video guide page is at least used to guide the The sender obtains the first video material to be loaded; in response to the second operation of the sender on the video guide page, loads the first video material; based on the first video material and the physical object
  • the matched AR special effect data generates a second video material with AR special effects; the second video material is used for the receiver of the physical object to display on the receiver's device.
  • An embodiment of the present disclosure provides a display method, the method comprising: obtaining a first recognition operation of the physical object by the receiver of the physical object; in response to the first recognition operation, obtaining a second video material, and playing the obtained The second video material, wherein the second video material is generated based on the first video material obtained by the sender of the physical object and the AR special effect data matching the physical object.
  • An embodiment of the present disclosure provides a display device, the device comprising: a presentation module configured to present a video guidance page bound to the physical object in response to a first operation of the sender of the physical object; the video guidance page At least for guiding the sending party to obtain the first video material to be loaded; the loading module is configured to load the first video material in response to the second operation of the sending party on the video guide page; the first generating A module configured to generate a second video material with AR special effects based on the first video material and the AR special effect data matched with the physical object; the second video material is used by the receiver of the physical object displayed on the receiver's device.
  • An embodiment of the present disclosure provides a display device, the device comprising: an acquisition module configured to acquire a first recognition operation of the physical object by a recipient of the physical object; a playback module configured to respond to the first recognition operation , acquire a second video material, and play the second video material, wherein the second video material is based on the first video material obtained by the sender of the physical object and the AR special effect data matching the physical object Generated.
  • An embodiment of the present disclosure provides an electronic device, including a memory and a processor.
  • the memory stores a computer program that can run on the processor.
  • the processor executes the program, the display method described in the embodiment of the present disclosure is implemented. A step of.
  • An embodiment of the present disclosure provides a computer-readable storage medium on which a computer program is stored, and when the computer program is executed by a processor, the steps in the display method described in the embodiments of the present disclosure are implemented.
  • An embodiment of the present disclosure provides a computer program product, the computer program product includes a non-transitory computer-readable storage medium storing a computer program, and when the computer program is read and executed by a computer, the computer program described in the embodiments of the present disclosure can be realized. Shows the steps in the method.
  • FIG. 1 is a schematic structural diagram of a display system according to an embodiment of the present disclosure
  • FIG. 2 is a schematic flowchart of a display method according to an embodiment of the present disclosure
  • Fig. 3a is a schematic diagram of a second video material according to an embodiment of the present disclosure.
  • Fig. 3b is a schematic diagram of another second video material according to an embodiment of the present disclosure.
  • FIG. 4a is a schematic diagram of a mode selection page according to an embodiment of the present disclosure.
  • FIG. 4b is a schematic diagram of a video guide page in a video selection mode according to an embodiment of the present disclosure
  • FIG. 5a is a schematic diagram of an AR special effect presentation page according to an embodiment of the present application.
  • Fig. 5b is a schematic diagram of a video production completion page of a first video material according to an embodiment of the present disclosure
  • FIG. 5c is a schematic diagram of a video sharing page according to an embodiment of the present disclosure.
  • FIG. 5d is a schematic diagram of a style selection page according to an embodiment of the present disclosure.
  • Fig. 5e is a schematic diagram of an initial page of a gift card according to an embodiment of the present disclosure.
  • FIG. 5f is a schematic diagram of an authority setting page according to an embodiment of the present disclosure.
  • FIG. 6 is a schematic flowchart of another display method according to an embodiment of the present disclosure.
  • FIG. 7 is a schematic flowchart of a method for implementing an AR gift card according to an embodiment of the present disclosure
  • FIG. 8 is a schematic flowchart of another method for implementing an AR gift card according to an embodiment of the present disclosure.
  • FIG. 9 is a schematic diagram of the composition and structure of a display device according to an embodiment of the present disclosure.
  • FIG. 10 is a schematic diagram of the composition and structure of another display device according to an embodiment of the present disclosure.
  • FIG. 11 is a schematic diagram of a hardware entity of an electronic device according to an embodiment of the present disclosure.
  • the words “if”, “if” as used herein may be interpreted as “at” or “when” or “in response to determining” or “in response to detecting”.
  • the phrases “if determined” or “if detected (the stated condition or event)” could be interpreted as “when determined” or “in response to the determination” or “when detected (the stated condition or event) )” or “in response to detection of (a stated condition or event)”.
  • Mini Program also known as Web Program (Web Program)
  • Web Program is a front-end-oriented language (such as JavaScript) developed and implemented in Hyper Text Markup Language (HTML, Hyper Text Markup Language) pages
  • the program of the service is downloaded by the client (such as a browser or any client with an embedded browser core) via the network (such as the Internet), and interpreted and executed in the browser environment of the client, saving installation in the client A step of.
  • client such as a browser or any client with an embedded browser core
  • the network such as the Internet
  • interpreted and executed in the browser environment of the client saving installation in the client A step of.
  • a small program for realizing singing service can be downloaded and run in the social network client.
  • union ID union Identity document
  • unionID can be used to distinguish the uniqueness of users, because as long as It is a mobile application, website application, and official account (including applets) under the same WeChat open platform account, and the user's unionID is unique. In other words, for the same user, the unionID is the same for different applications under the same application open platform.
  • Augmented Reality Augmented Reality
  • AR Augmented Reality
  • AR augmented reality technology is also called augmented reality
  • AR augmented reality technology is a relatively new technical content that promotes the integration of real world information and virtual world information content.
  • Physical information which is difficult to experience in the real world, is simulated and processed on the basis of computer and other science and technology, superimposed to effectively apply virtual information content in the real world, and in this process can be Perceived by human senses, so as to achieve a sensory experience beyond reality. After overlapping between the real environment and virtual objects, they can exist simultaneously in the same picture and space.
  • Augmented reality technology can not only effectively reflect the content of the real world, but also promote the display of virtual information content, and these delicate contents complement and superimpose each other.
  • the user needs to promote the overlap between the real world and the computer graphics on the basis of the head-mounted display, and after the overlap, the user can fully see the real world surrounding the user.
  • Augmented reality technology mainly includes new technologies and means such as multimedia, 3D modeling and scene fusion. There are obvious differences between the information content provided by augmented reality and the information content that humans can perceive.
  • Marker-based AR Marker-based AR
  • this implementation method requires a pre-made marker (as an AR identification mark, for example, a template card or image or logo drawn with a certain specification and shape Code), and then put the Marker on a position in reality, which is equivalent to determining a plane in a real scene, and then recognize and assess the Marker through the camera (Pose Estimation), and determine its position, and then the Marker
  • the coordinate system with the center as the origin is called the template coordinate system (Marker Coordinates), and the mapping relationship between the template coordinate system and the screen coordinate system is established.
  • the virtual object rendered on the screen can achieve the effect that the virtual object is attached to the Marker.
  • 3D three-dimensional (3-dimension, 3D) refers to the space system formed by adding a direction vector to the plane two-dimensional system.
  • Three-dimensional is the three axes of the coordinate axis, namely X-axis, Y-axis, and Z-axis, where X represents the left and right space, Y represents the front and rear space, and Z represents the up and down space.
  • the X-axis is generally used to describe the left and right movement
  • the Z-axis is used to describe the up-and-down movement
  • the Y-axis is used to describe the forward and backward movement, thus forming a human visual three-dimensional sense.
  • FIG. 1 is a schematic structural diagram of a display system according to an embodiment of the present disclosure.
  • terminals electronic devices
  • terminal 10-1 and terminal 10-2 are shown as examples
  • the server 20 and the network 30 may be a wide area network or a local area network, or a combination of both.
  • the sender and the receiver of the physical object can interact through the terminal 10-1 and the terminal 10-2, and the terminal 10-1 can generate the first video material in response to the operation of the sender, and based on the first video material and AR special effect data , generate the second video material, and forward or store the second video material to the server 20 through the network 30; the terminal 10-2 may respond to the receiver's operation, request the second video material from the server 20, and play the second video material.
  • the server 20 can be an independent physical server, or a server cluster or a distributed system composed of multiple physical servers, and can also provide cloud services, cloud databases, cloud computing, cloud functions, cloud storage, Cloud servers for basic cloud computing services such as network services, cloud communications, middleware services, domain name services, security services, and big data and artificial intelligence platforms.
  • the terminal and the server may be connected directly or indirectly through wired or wireless communication, which is not limited in this embodiment of the present disclosure.
  • an exemplary application in the case where the display device is implemented as a terminal will be explained.
  • FIG. 2 is a schematic flowchart of a display method according to an embodiment of the present disclosure. As shown in FIG. 2, the method includes:
  • Step 202 In response to the first operation of the sender of the physical object, present a video guide page bound to the physical object; the video guide page is at least used to guide the sender to obtain the first video material to be loaded;
  • an identification code is set on the physical object, and the video guide page can be bound with the identification code set on the physical object.
  • the physical object is also provided with an AR identification mark, such as a Marker.
  • each physical object corresponds to an identification item
  • different physical objects correspond to different identification items
  • each identification item is provided with an identification code (information identification code)
  • the identification code can be a two-dimensional code, barcode, or other scannable codes, which are not limited in this embodiment of the present disclosure.
  • Step 204 Load the first video material in response to the sending party's second operation on the video guide page;
  • the video guide page may be a video collection page, and the video collection page may also be called a video recording preview page; the video guide page may also be a display page of a video collection.
  • the second operation may be a recording operation on the video collection page; The operation may be an operation of selecting a target video on the presentation page, so that the first video material may be a recorded video or a selected target video;
  • the video guide page may also include a "return” control. If the sender is not satisfied with the first video material, he may click the "return" control on the video guide page to return to the local album or Go back to network to reselect, or go back to rerecord.
  • some embodiments of the present disclosure use physical objects as physical gifts to describe steps 202 and 204, so that the sender can be the gift giver, and the receiver can be the gift receiver; that is, the gift giver presents gifts to the gift receiver.
  • the gift-giving party can record for the gift-receiving party, or select from a local photo album, or select a blessing video (the first video material) matched with a physical gift on the Internet, which can include the face of the gift-giving party in the described blessing video, and can also appear Physical objects or other objects, etc.
  • Step 206 Based on the first video material and the AR special effect data matching the physical object, generate a second video material with AR special effects; the second video material is used by the recipient of the physical object when receiving displayed on the device.
  • the AR special effect data may be data capable of generating AR special effects that match the physical object, and the AR special effect data may be 3D special effect data associated with the physical object, or two-dimensional special effect data, etc., for example, 2D or 3D special effect stickers.
  • the AR special effect data is a sticker about the flower
  • the AR special effect data is a sticker about the massage chair.
  • the special effect sticker can be regarded as an AR special effect model, and the AR special effect model and the first video material are superimposed and displayed to generate a second video material with an AR special effect.
  • Fig. 3a is a schematic diagram of a second video material according to an embodiment of the present disclosure.
  • the first video material may include the younger generation
  • the AR special effect data may include teapot stickers 302a in the tea set, teacup stickers 303a and table stickers 304a on which the tea sets are placed.
  • the second video material includes a superimposed picture of a real scene and AR special effect data.
  • it may be a picture of a real junior pouring tea from a virtual teapot into a virtual cup placed on a virtual table.
  • the second video material may include audio data, such as background music, and the younger generation may send a voice curse to the older generation, "You like drinking tea, and I will give you this purple sand tea set".
  • Fig. 3b is a schematic diagram of another second video material according to an embodiment of the present disclosure.
  • the first video material may include a face picture 301b of the woman, AR special effects
  • the data may include flower stickers 302b, therefore, the second video material may include the superimposition of real scenes and AR special effect data.
  • it can be a picture of a real lady holding virtual flowers, and the second video material can include audio data.
  • the lady can send a curse to her best friend "Happy birthday to you, and send you a bouquet of flowers".
  • the first video material can be understood as an original video material
  • the final video material namely the second video material
  • the second video material is obtained by editing the original video material through the AR special effect data matched with the physical object
  • the second video material can be understood as a curse video.
  • the sender of the physical object can make the second video material to be shared through the video guide page, and by overlapping the first video material representing the real environment with the AR special effect data representing the virtual physical object, It can make the real environment and the virtual object coexist in the generated second video material, improve the user's sensory experience, and make the user have a strong sense of immersion.
  • the sender is the gift giver and the receiver is the gift receiver, that is, the gift giver presents a gift to the gift recipient, and the second AR special effect generated by the gift giver that matches the physical gift
  • the video material is shared with the recipient as a gift card and displayed on the recipient's device, which can enhance the recipient's perception of the physical object and the second video material, so that the recipient can have a strong immersive sensory experience.
  • Handwritten gift cards are more convenient to operate, more diverse in form, and more time-sensitive.
  • step 202 "in response to the first operation of the sender of the physical object, present a video guide page bound to the physical object; the video guide page is at least used to guide the sender to obtain the The first video material of " can be realized through the following steps S221 and S222:
  • Step S221 In response to the first operation of the sender, present a mode selection page bound to the physical object; wherein, the mode selection page includes at least one selection mode, and each selection mode is used to guide the The sender obtains the first video material to be loaded;
  • the at least one selection mode may include a local album selection mode, a network selection mode, and a recording mode, wherein the recording mode may also be called a shooting mode.
  • the at least one selection mode may include a video selection mode and a video recording mode.
  • the video guidance page is a video collection page
  • the second operation is a recording operation on the video collection page
  • the second operation is a recording operation on the video collection page.
  • a video material is a recorded video material.
  • Fig. 4a is a schematic diagram of a mode selection page according to an embodiment of the present disclosure.
  • the first operation may be the sending party's click operation on the "make video" control 401a on the video production page, and in response to the click Operation, jump to the mode selection page 41a from the video production page, which may include a "video selection mode” control 402a and a “recording video mode” control 403a in the mode selection page 41a, and the mode selection page 41a may also include "cancel " control 404a.
  • Step S222 In response to the sending party's selection operation on the at least one selection mode, present a video guide page for guiding the first video material loaded by the sending party; the video guide page is at least used to guide the The sender obtains the first video material to be loaded;
  • each selection mode may correspond to a control
  • the selection operation may be a click operation on the control corresponding to the selection mode to select the corresponding selection mode.
  • the video guide page is a display page (also known as a video display page) of a video collection;
  • the selection operation of the target video on the page, the video display page includes multiple videos, the video can be selected as the target video by triggering the circular control in the upper right corner of a certain video, and the first video material is the selected target video.
  • Fig. 4b is a schematic diagram of a video guide page in a video selection mode according to an embodiment of the present disclosure.
  • the video guide page 401b includes a collection of multiple videos, which can be triggered by the circular control 402b in the upper right corner of a certain video , select the video as the target video, and the target video is the first video material.
  • the video guide page is a video collection page
  • the second operation is a recording operation on the video collection page, which can be performed through a long Press the "record" control to start video recording, release the recording control to end video recording
  • the first video material is the recorded video material.
  • the video collection page may also be called a video recording page.
  • the mode selection page is presented for the user to select the target mode, and the target mode is used to generate the first video material, which improves the diversity of the first video material generation methods;
  • the video selection mode can be selected to select the video,
  • a video recording mode may be selected to record a video, so that the diversity and flexibility of the first video material generation method may be improved.
  • the step S222 may include: in response to the selection operation of the video selection mode by the sending party, presenting a display page of the video collection; The selection operation for loading the target video.
  • a video selection mode can be selected to select a video, thereby improving the efficiency and convenience of video generation.
  • the video guide page is a video collection page; the first video is a recorded video; the step S222 includes: responding to the The sending party presents a video collection page according to the selection operation of the recording video mode; correspondingly, the step 204 includes: responding to the recording operation of the sending party on the video collection page, loading the recorded video.
  • a video recording mode can be selected to record a video, so that the personalization and diversity of video generation can be improved.
  • step 206 the method may further include the following step S205:
  • Step S205 Presenting an AR special effect presentation page; the AR special effect presentation page includes at least one AR special effect mark matching the physical object;
  • the AR special effect mark can be an icon of an AR special effect; if the real object is a flower, then the AR special effect mark can be an icon of a flower of a different type and a different color; if the real object is a massage chair, the AR special effect
  • the marks can be icons of massage chairs of different styles, different price ranges, and different colors; assuming that the physical object is clothing, the AR special effect marks can be icons of clothing of different types, materials, and colors.
  • Fig. 5a is a schematic diagram of an AR special effect presentation page according to an embodiment of the present disclosure.
  • the AR special effect presentation page 501a may present AR of flowers of different types and colors.
  • Special effect marks 502a such as yellow, pink, purple or white tulips, red, yellow or champagne roses, and the like.
  • step 206 may include: in response to the sender's selection operation on the at least one AR special effect tag, generating a second video material with an AR special effect based on the first video material and the selected AR special effect tag .
  • the selection operation is used to select a target AR special effect mark from at least one AR special effect mark.
  • an AR special effect presentation page including a plurality of AR special effect marks matching physical objects, for the user to select a target AR special effect mark, the diversity of AR special effect data selection is improved.
  • the step S205 of "presenting an AR special effect presentation page; the AR presentation page includes at least one AR special effect mark matching the physical object” may be implemented through the following steps S251 to S253:
  • Step S251 Loading the first video material in response to the sending party's second operation on the video guide page;
  • Step S252 presenting a completion page for loading the first video material; the completion page includes a trigger control for loading AR special effect tags;
  • the first video material can be a blessing video including a full-body image 501b recorded by the gift giver in advance, and the video production completion page of the first video material also includes a trigger control 502b for loading AR special effects mark, the trigger control 502b may display "click here to add AR special effects".
  • Step S253 In response to the sender's operation on the trigger control, an AR special effect presentation page is presented; the AR special effect presentation page includes at least one AR special effect mark matching the physical object;
  • step 206 in response to the sender's selection operation on the at least one AR special effect mark, based on the first video material and the AR special effect data matching the physical object, generate a The second video material of " can be realized through the following steps S261 to step S264:
  • Step S261 In response to the sender's selection operation on the at least one AR special effect mark, display an editing interface corresponding to the selected target AR special effect mark;
  • the sender can click on the icon of a certain flower to select the corresponding flower as the target AR special effect mark.
  • the target AR special effect mark For example, an icon of a champagne-colored rose may be selected as the target AR special effect mark.
  • Step S262 Obtain the model editing operation performed on the AR special effect model corresponding to the target AR special effect mark on the editing interface;
  • model editing operation may be to mark the time range, size, position, etc. displayed by the AR special effect model.
  • Step S263 Obtain the configuration file of the AR special effect model in response to the model editing operation
  • the configuration file may include a reference image (AR identification mark) associated with the target AR special effect mark and display parameters (parameters describing the time range, size and position of the AR special effect model display), and the AR identification mark It will be set on the physical object.
  • the AR identification mark can be considered as a reference position marker when the AR special effect model is displayed on the screen. Based on the AR identification mark and the display position parameters, the display position of the AR special effect model can be obtained.
  • the AR identification mark is a reference image (such as a Marker image) on the physical object, and the Marker image is a planar image that is triggered to display an AR effect when the device scans.
  • the display parameters may also include rendering algorithms and display position parameters; wherein, the display position parameters at least represent the relative positional relationship between the AR identification mark and the AR special effect model.
  • the display parameters may also include the diameter, length, width, and height of the marker graph.
  • Step S264 Based on the AR special effect data of the AR special effect model, the configuration file and the first video material, generate a second video material with an AR special effect.
  • the method further includes the following steps 208 and 210:
  • Step 208 In response to the sending party's third operation for confirming that the production of the second video material is completed, generate a video sharing page for presenting the second video material, so as to share it with at least the physical object receiver;
  • the video sharing page includes a sharing control, and in some embodiments, the video sharing page may also include prompt information for guiding the sender to share the second video material with the receiver;
  • step 208 may be implemented through the following steps S281 and S282:
  • Step S281 In response to the third operation by the sending party for confirming that the production of the second video material is completed, verify whether the permission password is obtained successfully;
  • Step S282 In response to the acquisition of the permission password, generate a video sharing page for presenting the second video material.
  • the video sharing page may further include first prompt information, and the first prompt information is used to guide the sender to share the second video material with the receiver.
  • the sending party can send the video sharing page to the receiving party through the sharing control after obtaining the permission password, so that the receiving party receives the second video material that matches the physical object, which improves the sharing experience of the second video material. It is convenient and efficient, and enhances the recipient's perception of physical objects and second video materials, making the recipient have a strong sense of immersion.
  • Step 210 Send the video sharing page to the receiver in response to the sender's second trigger operation on the sharing control.
  • the second trigger operation may be a click operation on the sharing control of the video sharing page, and the second video material may be sent to the receiver in the form of a link, so that the device of the receiver can pass the verification of the permission password In the case of displaying the second video material related to the physical object with AR special effects.
  • the video production completion page may include a "finish" control or a "next step” control.
  • the third operation may be a click operation on the "Complete” control on the video guide page; the third operation may also be a click operation on the "Next" control on the video guide page.
  • the sender can share the video sharing page with the receiving party immediately, or save the video sharing page.
  • the logistics information of the physical gift can also be obtained, and then the logistics information of the physical gift can also be added on the video sharing page.
  • the second video material is sent to the recipient, and after the recipient opens the physical gift, real-world information (characters or persons appearing in the second video material or Physical gifts) and virtual world information (such as special effect stickers in the second video material) are integrated together, so that the gift recipient can perceive it visually.
  • Fig. 5c is a schematic diagram of a video sharing page according to an embodiment of the present disclosure.
  • the video sharing page includes a second video material 501c, a "share" control 502c and a prompt message 503c, and the sender clicks on the share control according to the prompt message 503c 502c.
  • the second video material 501c may be sent to the recipient in the form of a link.
  • the video selection mode can be selected to select a video, or the video recording mode can be selected to record a video, so that the diversity and flexibility of video generation can be improved.
  • a second video material is generated, which can enhance Realism of the AR special effect of the generated second video material.
  • the sending party can send the video sharing page to the receiving party through the sharing control according to the prompt information, so that the receiving party can receive the second video material that matches the physical object when receiving the physical object, which improves the quality of the second video material.
  • the convenience and efficiency of sharing enhances the recipient's perception of the sincerity of the gift-giver, making the recipient have a strong sense of immersion.
  • the second video material is generated.
  • the second video material can enhance the realism of the AR special effect of the generated second video material; the sender can send the video sharing page to the receiver through the sharing control according to the prompt information, so that the receiver can receive the physical object , receiving the second video material that matches the physical object improves the convenience and efficiency of sharing the second video material, and enhances the recipient's perception of the physical object and the second video material, making the recipient generate Strong sense of immersion.
  • step 202 "in response to the first operation of the sender of the physical object, present a video guide page bound to the physical object; the video guide page is at least used to guide the sender to obtain the The first video material of " can be realized through the following steps S2021a and step S2022a:
  • Step S2021a In response to the first operation of the sender, present an AR special effect presentation page; the AR special effect presentation page includes at least one AR special effect mark matching the physical object.
  • Step S2022a In response to the sender's selection operation on the at least one AR special effect mark, present a video guide page bound to the physical object; the video guide page is at least used to guide the sender to obtain the first video footage of .
  • the AR special effect mark can be selected first, and then the first video material is generated, adding AR special effect data And the flexibility of first video material acquisition.
  • step 202 "in response to the first operation of the sender of the physical object, present a video guide page bound to the physical object; the video guide page is at least used to guide the sender to obtain the The first video material of " can be realized through the following step S2021b or step S2021b:
  • Step S2021b In response to the sending party's first scanning operation on the identification code on the physical object, based on the identification code, present a video guide page bound to the physical object.
  • Step S2021b Obtain a guide object associated with the identification code on the physical object; in response to the first trigger operation performed by the sender on the guide object, present a video guide page bound to the physical object.
  • the guide object includes one of the following: a link, an image including an identification code.
  • the terminal can obtain the first identification code bound to the target software, and detect whether the first identification code has been bound to any identification code of the physical object. For example, when the terminal obtains the first identity by scanning the identification code of the physical object A, the terminal can first detect whether the first identity is bound to the identification code of the physical object A, and after detecting the first identity If it is not bound to the identification code of physical object A, from the bound record table stored by itself, find out whether the first identity is bound to the identification code of other physical objects, so as to detect whether the first identity The identification code of the bound physical object.
  • the terminal can jump to the video guide page to generate the first video material; by binding the first identity with the identification code of the physical object, the first video material is bound to the identification code of the physical object Certainly.
  • target software is preset, and the target software has content related to the physical object, and the content related to the physical object can be obtained after entering the target software.
  • Each physical object is provided with an identification code (for example, a two-dimensional code, a bar code, etc.), and the identification codes on different physical objects are different.
  • the physical object may be an item for sale or display or gift.
  • it may be an item related to culture or life, which is not limited in the embodiments of the present disclosure.
  • the physical object can be any physical object such as a certain type of commodity, a handicraft, for example, a suitcase, a tea set, flowers, etc.; Information codes, the information codes on different suitcases, tea sets and flowers are different; the target software can be small programs, third-party applications, web (World Wide Web, global wide area network) terminals, etc. associated with suitcases, tea sets or flowers, and Content related to suitcases, tea sets, or flowers is displayed in the Mini Program or third-party applications.
  • a certain type of commodity a handicraft
  • Information codes the information codes on different suitcases, tea sets and flowers are different
  • the target software can be small programs, third-party applications, web (World Wide Web, global wide area network) terminals, etc. associated with suitcases, tea sets or flowers, and Content related to suitcases, tea sets, or flowers is displayed in the Mini Program or third-party applications.
  • the first identity may be an identity in the user's third-party tool.
  • the first identity may be unionID.
  • Using the identity mark in the third-party tool can facilitate the management of the first identity mark by the terminal.
  • the terminal can scan the identification code of any physical object, and if it successfully recognizes a scanned identification code, obtain the first ID of the user corresponding to the terminal bound to the target software.
  • An identity mark to determine whether the first identity mark has been bound with an identification code on any physical object.
  • the terminal can display a code scanning prompt page including the scanning entry, and when receiving the user's trigger scanning entry, scan and identify the identification code through its own image acquisition device (for example, a camera), And when the scanned identification code is successfully identified, the first identification bound to the target software is obtained.
  • a "portal” can refer to a virtual button that can be triggered, such as a link or a control, for example, a "scan portal" can refer to a scan link or a scan control.
  • a code scanning prompt message is also displayed on the code scanning prompt page to prompt the user to bind by scanning the code.
  • the prompt message of scanning the code may be "You have not bound xxxx, please scan the anti-counterfeiting QR code of xxxxx to bind".
  • the identification code on the physical object can be scanned to present the video guide page to finally generate the second video material, and the link or image associated with the identification code can be triggered to present the video guide page to generate the second video material, thereby
  • the second video material can be generated by scanning the identification code on the physical object when the sender receives the physical object, or rely on the link or image triggering the identification code of the physical object when the sender does not receive the physical object
  • Generating the second video material increases the flexibility and convenience of generating the second video material.
  • step S2021b in response to the sending party's first scanning operation on the identification code on the physical object, based on the identification code, present a video guide page bound to the physical object. It can be realized through the following steps S20211b to S20214b:
  • Step S20211b In response to the first scanning operation performed by the sending party on the identification code on the physical object, a text editing page is presented; the text editing page includes prompt information guiding the sending party to edit text;
  • the style of the physical object owned by the sender can be displayed on the text editing page, for example, it can be the style of a physical gift; the prompt message can be "please write down your best wishes to your friends".
  • the text editing page may be an initial page of a gift card
  • the step S20211b may include: responding to the sender's first scanning operation on the identification code on the physical object, presenting the The style selection page of the virtual gift card corresponding to the physical object; in response to obtaining the target style of the virtual gift card based on the style selection page, presenting the initial page of the gift card corresponding to the target style; on the initial page of the gift card Includes text editing area.
  • the virtual gift card corresponding to the physical object may be a gift card with a toy car as the background pattern and flowers as small decorations, and the type of toy car in the background pattern may include a small car , vans, luxury cars and economical pickups, etc.
  • the flowers may be roses, plantains, hydrangeas and the like.
  • the style selection page may include different styles of virtual gift cards corresponding to toy cars, and the different styles may include different color bases, different flowers, different background patterns, and different decorations.
  • a style 501d can be selected from the style selection page 51d as the target style of the virtual gift card; the target style 501d uses "limousine” 5011d as the background pattern and "plantain chrysanthemum” 5012d as the decoration.
  • the target style of the virtual gift card can be obtained from the style selection page.
  • Step S20212b Obtain the description text based on the text editing page
  • the description text may be a greeting input by the user on the text editing page.
  • the initial page of the gift card may further include prompt information 501e guiding the sender to edit the text.
  • the prompt message 501e can be "Please write down your best wishes to your friends", and the sender can enter the best wishes in the text editing area 502e on the initial page of the gift card.
  • Step S20213b Generate a text presentation page that is played sequentially with the second video material based on the description text;
  • the text presentation page may be a display page of curses, and the blessings (ie description text) may be written down first, and then the $9 video (ie, the second video material) may be generated, or the $9 video may be generated first, and then the $9s may be written down;
  • the video production page of sending the curse video can be entered, and the video production page can display the activity introduction of gift giving, and guide the user to click on the shooting control of the video production page to make a video. selection or recording.
  • the text presentation page can be a gift card completion page, and the gift card completion page is a finished gift card; in some embodiments, the identification code of the physical object can be set on the gift card completion page , since the video guide page is bound to the identification code, the second video material is bound to the identification code, and then the binding of the second video material and the gift card can be realized, not only the video material can be generated, but also the A virtual gift card with editable text and a selectable style can be generated, so that the recipient can play the second video material and the gift card completion page in sequence, thereby increasing the richness of information received by the recipient.
  • Step S20214b In response to the fourth operation of the sender for confirming that the text presentation page is completed, present a video guide page bound to the physical object.
  • the text presentation page can jump to the text production completion page, and the text production completion page can include a "finish” control or a “next step” control, and the fourth operation can be to the " Done” control or the click action of the "Next" control.
  • the video material can be generated, but also the text can be edited to generate a text presentation page, so that the receiver plays the second video material and the text presentation page sequentially, which improves the richness of information received by the receiver.
  • step 202 in response to the first operation of the sender of the physical object, present a video guide page bound to the physical object; the video guide page is at least used to guide the sender to obtain the The first video material of " can be realized through the following steps S2021c to S2023c:
  • Step S2021c Presenting a physical object display page; the physical object display page includes at least one physical object identifier;
  • the physical object identifier may be a number or an icon corresponding to the physical object.
  • Step S2022c In response to the recipient's selection operation on the at least one physical object identifier, determine whether the selected physical object has been paid;
  • Step S2023c When it is determined that the payment for the selected physical object is completed, present a video guidance page bound to the physical object.
  • the sender can purchase the physical object online through the display page of the physical object, and after the purchase is completed, make the second video material bound to the physical object to realize the connection between the physical object, the identification code and the second video material.
  • the one-to-one correspondence between the second video material and the physical object is improved.
  • step 208 the method further includes step 2071 and step 2072:
  • Step 2071 Responding to the authority setting operation of the sender, obtain the authority password
  • Step 2072 Bind the permission password with the second video material, so as to display the second video material on the device that passes the verification of the permission password.
  • the permission setting operation can be used to set the display permission or playback permission of the second video material;
  • the permission password is used for permission verification, and during implementation, the permission password can be set as: the mobile phone number, birthday, identity information of the relevant person , such as the mobile phone number of the sender, receiver, third party, etc., birthday, position in the class during college, major, etc.
  • the confidentiality of the second video material can be improved.
  • Gift cards are more convenient to operate, more diverse in form, and more time-sensitive.
  • step 2071 responsive to the sender's permission setting operation, obtain the permission password
  • steps S2711 and S2712 are implemented through the following steps S2711 and S2712:
  • Step S2711 presenting the authority setting page
  • Step S2712 Obtain a permission password based on the permission setting operation of the sender on the permission setting page.
  • the authority setting page may be a page for filling in authority passwords, see FIG. 5f
  • the authority setting page 51f includes an authority password input box 501f, which may be based on the input operation of the sender in the authority password input box 501f,
  • the permission password can be the birthday of the gift recipient, such as "19950501”
  • the permission password can also be the major of the gift recipient, such as "computer science and technology”.
  • step S2711 "presenting the permission setting page” may include mode 1 or mode 2, wherein:
  • Mode 1 In response to the sending party's second scanning operation on the identification code on the physical object, and in response to scanning the identification code, an authority setting page is presented.
  • Mode 2 Obtain a guide object associated with the identification code on the physical object; in response to the third trigger operation performed by the sender on the guide object, present an authority setting page, and the guide object includes one of the following: Links, images including identifiers.
  • the guide object can be a link to the target software pushed by the customer service when the sender purchases the physical object online
  • the target software can be a small program, a third-party application, a Web (World Wide Web, global wide area network) terminal, etc.;
  • a trigger operation such as a click operation, performed by the sender on the link, the user jumps into the target software, and then presents a permission setting page in the target software.
  • the guide object can also be an image including an identification code in the details page of the physical object when purchasing the physical object online, in response to a trigger operation performed by the sender on the identification code in the image, such as long pressing Operate, jump into the target software, and then present the permission setting page in the target software.
  • the guide object may also be a target control on the detail page of the physical object when the sender purchases the physical object online, in response to a trigger operation performed by the sender on the target control, such as a forwarding operation , jump to the target software, and then present the permission setting page in the target software.
  • a trigger operation performed by the sender on the target control, such as a forwarding operation , jump to the target software, and then present the permission setting page in the target software.
  • the permission setting page can be displayed by scanning the identification code of the physical object, but also the guidance object associated with the identification code on the physical object can be triggered to present the permission setting page, so that the user can obtain the permission setting page when the physical object has been received.
  • Next arrived
  • FIG. 6 is a schematic flowchart of another display method according to an embodiment of the present disclosure. As shown in FIG. 6, the method includes:
  • Step 602 Obtain the first recognition operation of the physical object by the receiver of the physical object;
  • Step 604 In response to the first identification operation, acquire a second video material, and play the second video material,
  • the second video material is generated based on the first video material obtained by the sender of the physical object and the AR special effect data matching the physical object; the second video material may be obtained from the server according to the identification code
  • the requested second video material corresponding to the identification code; the sender of the physical object is also called the sender of the physical object, and the sender of the physical object can collect the first video material.
  • step 604 may include two implementation modes, mode 1 or mode 2, wherein:
  • Mode 1 includes: obtaining a guide object associated with the identification code on the physical object, and in response to the receiver's fifth trigger operation on the guide object, acquiring the second video material based on the guide object,
  • the guide object includes one of the following: a link, an image including an identification code;
  • Mode 2 includes: in response to a fourth scanning operation on the identification code on the physical object, acquiring the second video material based on the identification code.
  • step 601 before step 602 "obtain the first recognition operation of the physical object by the receiver of the physical object", the steps include step 601:
  • Step 601 Presenting a verification page of the authority password and obtaining the authority password based on the verification page;
  • the verification page may include second prompt information, and the second prompt information is used to guide the recipient to input a permission password to play the second video material.
  • Playing the second video material in the step 604 may include: playing the second video material in response to the verification of the authority password passing.
  • the method further includes steps 601 and 603, wherein:
  • Step 601 In response to the trigger operation of the receiver of the physical object on the AR platform corresponding to the physical object, enter the AR environment; wherein, the AR platform can be a link to software that supports AR interaction, such as a link to a small program, the first For the link of the third-party application, the link of the web terminal, etc., the trigger operation may be a trigger operation of the link of the software, such as a click operation.
  • the AR platform can be a link to software that supports AR interaction, such as a link to a small program, the first For the link of the third-party application, the link of the web terminal, etc.
  • the trigger operation may be a trigger operation of the link of the software, such as a click operation.
  • Step 603 In the AR environment, in response to the second recognition operation on the AR identification mark on the physical object, determine the display position parameter of the second video material;
  • the display position parameter may be used to determine the relative positional relationship between the second video material and the physical object.
  • playing the second video material in the step 604 may include: playing the second video material based on the display position parameter of the second video material.
  • the recipient of the physical object can enter the authority password on the authority password verification page presented, and then identify the physical object to obtain the second video material, and play the second video material when the authority password is passed.
  • the first video material representing the real environment with the AR special effect data representing the virtual physical object
  • the real environment and the virtual object can coexist in the generated second video material, improving the second video of the receiver.
  • the viewing experience of the material on the other hand, the second video material is played when the permission password is passed, which improves the privacy of the second video material.
  • the second video material can be obtained by identifying the identification code on the physical object, and the second video material can be obtained based on the identification code by identifying the guiding object associated with the identification code, which increases the acquisition of the second video material diversity.
  • the display position parameter of the second video material can be determined, and the second video material can be played based on the display position parameter, so that the playback of the second video material can be improved.
  • step 602 may be implemented through the following steps S621 and S622:
  • Step S621 In response to the fourth scanning operation, identify the identification code to obtain the identification of the physical object and the request address of the content server;
  • the identifier of the physical object may be a serial number of the physical object
  • the content server may be the server 20 in FIG. 1 .
  • Step S622 Access the content server based on the request address of the content server, request a second video material based on the identifier of the physical object, and play the second video material.
  • the second video material is generated based on the first video material obtained by the sender of the physical object and the AR special effect data matching the physical object, and the generated second video material of the physical object and the physical object Identities can be stored in pairs in the content server.
  • the real environment and the virtual object can exist in the generated second video material at the same time, improving the receiver's performance.
  • the viewing experience of the second video material by scanning the physical code to obtain the identification of the physical object and the address of the content server, to request and play the second video material corresponding to the identification of the physical object from the content server, so that a second
  • the video material corresponds to an identification code, which improves the uniqueness and pertinence of the generated second video material. Since the second video material in the server is generated, it can be played by the user after acquisition, which improves the quality of the second video material. Ease of playback.
  • mode 2 of step 602 may be implemented through the following steps S623 to S625:
  • Step S623 Entering the AR environment in response to the second scanning operation
  • Step S624 In the AR environment, obtain a second video material from a content server based on the identification code, the second video material includes AR special effect data matching the physical object, and a configuration file of the AR special effect data and the first video material;
  • Step S625 Based on the configuration file, during the process of playing the first video material, superimpose and display the AR special effect model corresponding to the AR special effect data, so as to realize playing the second video material.
  • the second video material is generated based on the first video material acquired by the sender of the physical object and the AR special effect data matched with the physical object.
  • the real environment and the virtual object can exist in the generated second video material at the same time, improving the receiver's performance.
  • the viewing experience of the second video material; the AR special effect data of the physical object, the configuration file of the AR special effect data and the first video material are obtained by scanning the physical code, so as to play the second video material, so that a second video material can be realized
  • the uniqueness and pertinence of the generated second video material are improved, because the second video material in the server is played by superimposing the AR special effect model corresponding to the AR special effect data when the first video material is played , therefore, the diversity of playing the second video material is improved.
  • the method further includes: entering an AR environment, acquiring a third scanning operation performed by the recipient on the AR identification mark on the physical object;
  • the playing the second video material includes: presenting the second video material based on the AR identification mark in response to the third scanning operation.
  • the method further includes the following steps: in response to the first recognition operation, presenting an interactive page associated with the physical object; in response to the fourth action on the interactive page Trigger the operation and enter the AR environment;
  • the interactive page of the physical object may be a pop-up dynamic effect of the physical object;
  • the interactive page may include a "unwrap present" control, and the physical object may be presented after clicking on the "unwrap present" control special effects, such as the dynamic effect of a gift pop-up window, which can last for two seconds and then enter the AR environment;
  • the gift pop-up window can be a pop-up window corresponding to a cartoon picture or a stick figure picture corresponding to a physical object, or it can also be a gift package Box popup.
  • the method further includes the following steps 605 to 608:
  • Step 605 present a physical object display page; the physical object display page includes at least one physical object identification;
  • the "I want to give a gift” control can be displayed at the bottom of the video playback page, and the gift recipient clicks the "I want to give a gift” control to enter the physical object display page.
  • Step 606 In response to the recipient's selection operation on the at least one physical object identifier, determine whether the selected physical object has been paid;
  • the selection operation is used to select a target physical object to be purchased from at least one physical object.
  • Step 607 prompting the recipient to complete the payment if it is determined that the selected physical object has not been paid;
  • Step 608 When it is determined that the payment of the selected physical object is completed, in response to the receiver's first operation as the sender of the selected physical object, present a video guide page bound to the selected physical object.
  • the AR environment can be entered more conveniently by triggering the guide object associated with the identification code; by presenting the interactive page of the physical object and the special effect of the gift pop-up window, the recipient's senses can be increased Experience; through the user's selection operation on the physical object identifier, the identity of the recipient can be more conveniently converted: from the recipient to the sender, improving the convenience of sending the physical object.
  • a gift card in the style of a calendar will be attached to the book (the gift card can be an online gift cards, or physical gift cards).
  • the gift giver scans the QR code (identification code) on the physical gift to bind it. After the binding is successful, enter the online applet to enter the gift video production process. You can choose a video or record a blessing video, and there will be a special face sticker when recording.
  • the video has been bound with the gift giver’s physical gift.
  • the gift giver shares the physical gift with the recipient in the form of a mini-program link.
  • blessing video
  • An embodiment of the present disclosure provides a method for a gift giver to make an AR gift card, and the method includes the following steps:
  • Step 11 The gift giver has purchased the physical gift, and there is a guide on the physical gift to guide the gift giver to scan the QR code on the physical gift (that is, the physical gift card) to enter the gift video production process. It is stipulated that the user who scans the physical gift card for the first time is The gift giver enters the gift giving process.
  • AR gift cards can be made (blessing video ), the second video footage.
  • Step 12 The gift giver scans the physical gift card and enters the gift card writing greeting page.
  • the blessing writing page will display the gift style owned by the gift giver and guide the user to edit the blessing.
  • the page for writing $9s is a text editing page, and the blessings are the description text edited by the user, and the page for writing $9s includes a guide sentence, and the guide sentence is a prompt for guiding the sending party to edit the text;
  • the above gift style is the style of physical gift.
  • Step 13 After editing the greetings, enter the curse video page.
  • the event introduction will be displayed on the curse video page and the user will be guided to click the shooting video control; after the gift giver clicks the shooting video control, two options will appear, choose from your own album A video that has already been filmed or recorded;
  • the sending curse video page is a video guide page.
  • the sender's device After the gift-giver clicks on the shooting video control (the first operation), the sender's device will respond to the first operation and present a mode selection page bound to the physical object.
  • the mode selection page includes at least one selection mode, and the at least one selection mode includes at least one of the following: video selection mode, recording video mode, the two options are two selection modes, select a section from your own photo album that has been taken A video corresponds to the video selection mode, and recording a video corresponds to the recording video mode.
  • Step 14 The gift giver chooses a video and will enter the album for selection. After the selection is completed, the video production completion page will be entered. The user can click the next control or click the return control to return to the album selection; the gift giver will enter the recording video after clicking to record a video process, the background music can be replaced when recording a video, and special effect stickers can be replaced.
  • the special effect stickers can be stickers associated with physical gifts. For example, if the physical gift is a bouquet of flowers, the stickers can be about flowers. After the recording is completed, you will also enter the video production completion page, you can click the next step control or return to re-record;
  • the gift giver chooses to select a video, and after the selection is completed, he can first enter the completion page of loading the first video material, and the gift giver can also click to record a video, and after the recording is completed, he can also enter the completion page of loading the first video material page, the completion page may include a trigger control for loading AR special effect markers (i.e. special effect stickers), in response to the sender’s selection operation on the at least one AR special effect marker, based on the first video material and the selected AR special effect mark, generate a second video material with AR special effects, after the second video material is generated, you can enter the video production completion page.
  • AR special effect markers i.e. special effect stickers
  • Step 15 After the video is finished, enter the sharing page.
  • the sharing page will guide the gift giver to prompt the recipient to scan the physical gift card to view the blessing video.
  • the gift giver can also click the button on the page to scan their physical gift marker to view the recording Good blessing video; click the share button on the page to share the mini program link with the gift giver.
  • the sharing page is a video sharing page
  • the video sharing page includes prompt information to guide the gift giver to prompt the gift recipient to scan the physical gift card to view the blessing video
  • the sharing button is a sharing control
  • An embodiment of the present disclosure provides a method for a gift recipient to check a physical gift card, and the method includes the following steps:
  • Step 21a The gift recipient clicks on the mini-program link shared by the gift giver, and the page displays the "Open Gift” button. After clicking the "Open Gift” button, a gift pop-up window will appear, and the animation will enter the AR environment after a few seconds;
  • Step 22a The gift recipient points at the Marker (AR identification mark) of the physical gift sent by the gift giver to view the $9 video recorded by the gift giver.
  • the Marker of the physical gift can be understood as an AR identification mark affixed to the physical gift
  • the link of the applet is the link of the identification code
  • the gift recipient can also click on the image of the identification code shared by the gift giver
  • the page displays the "unwrap gift” button
  • the link of the identification code and the image of the identification code are the guiding objects of the identification code.
  • An embodiment of the present disclosure provides a method for a gift recipient to check a physical gift card, and the method includes the following steps:
  • Step 21b The gift recipient scans the QR code on the physical gift sent by the gift giver, enters the applet, and a button to open the gift appears. After clicking, a gift pop-up window will appear, and the animation will enter the AR environment after a few seconds;
  • Step 22b The gift recipient points at the Marker (AR identification mark) of the physical gift sent by the gift giver to view the blessing video recorded by the gift giver, and the blessing video page will display the edited $9 words of the gift giver.
  • Marker AR identification mark
  • the combination of the Marker on the physical gift and the online recorded video (that is, the second video material) is realized in the applet, and the user can compare the online recorded video with the identification code on the offline physical gift. bound.
  • Mini programs are easier to use than applications, and users can easily find the entrance in the social application environment, and can experience AR special effects and face effects in the mini program, which is conducive to the promotion of AR technology.
  • the user purchases an offline physical gift, scans the QR code and enters the online recording video process of the mini program. After the video is produced, the mini program is shared with the gift recipient, and the recipient is reminded to scan the physical gift card to view Blessing video. After receiving the physical gift, the gift recipient scans the physical gift card to view the blessing video. When clicking "I want to give a gift too", the user is reminded to buy a physical gift to give as a gift.
  • Fig. 7 is a schematic flowchart of a method for implementing an AR gift card according to an embodiment of the present disclosure. Referring to Fig. 7, the method includes the following steps:
  • Step 701 The gift-giver wants to send a gift after offline diversion or after receiving the gift;
  • the gift giver can purchase a physical gift, return a physical gift to the friend, or present a physical gift to another friend.
  • Step 702 The gift giver enters the gift display page of the mini program, clicks on the gift prompt to scan the physical code;
  • the gift giver after the gift giver enters the gift display page of the mini program, he can click on the gift he wants to choose on the gift display page, and a prompt message will be displayed on the gift display page to remind the gift giver to scan the physical code on the purchased physical gift;
  • the code can be called an identification code again, and the identification code can be printed on the gift card on the physical gift.
  • the gift giver will be prompted to purchase a new gift card; when the user scans the identification code on the received physical gift, it will prompt that the gift card has been bound. Next, you need to purchase a new gift card.
  • Step 703 The gift giver scans the physical code
  • Step 704 The gift-giver enters the page of writing greetings in the mini program, clicks Send Gift, a floating window appears at the bottom, and selects or records a paragraph;
  • the gift giver scans the physical code to enter the applet, the applet reads the user ID of the gift giver, and successfully binds the physical code with the user ID. In fact, it binds the physical code with the gift giver’s blessing video; After finishing the curse, you can click the "Send Gift” control on the page of writing the curse, and a floating window will appear at the bottom of the page of writing the curse, and the floating window includes a "select a paragraph" control and a "record a paragraph” control.
  • Step 705 The gift-giver clicks the "select a segment" control, selects a video in "My”, and prompts the gift-giver to record a segment if there is no work;
  • the applet jumps to my photo album, and the gift giver selects the target video from the video collection as the blessing video; if there is no video work in my photo album, the prompt The gift giver recorded a video.
  • Step 706 The gift giver clicks the "record a segment" control to enter the recording process
  • Step 707 After the video production is completed, click the "Share Now” control to share the curse video with friends in the form of a small program link;
  • Step 708 On the one hand, the gift recipient can click on the mini-program link shared by the gift giver, and the gift recipient can click the link to display the unpacking page. After the gift recipient clicks the "unpack gift" control on the unpacking page, a masked prompt will appear, and then Enter the AR environment;
  • Step 709 On the other hand, the gift recipient can scan the physical code to enter the page of the mini program to open the gift; the gift recipient clicks the "unpack gift” control on the gift package page, and a mask prompt appears, and then enters the AR environment;
  • Step 710 The gift recipient scans the physical code in the AR environment to view the curse video. There are blessing words and "I want to give a gift” control at the bottom of the curse video.
  • a gift card in the style of a calendar will be attached to the book (the gift card can be an online gift cards, or physical gift cards).
  • An embodiment of the present disclosure provides a method for a gift giver to make an AR gift card, and the method includes the following steps:
  • Step 31 The gift giver clicks the "Send Blessings" button on the product details page when purchasing the product, or clicks the link pushed by the customer service to jump into the mini program;
  • the gift card is the gift card completion page.
  • Step 32 Present the gift card selection page in the applet
  • the gift card selection page is a style selection page, and the gift giver enters the gift card selection page after entering the applet, and selects a gift card he likes;
  • the mini program will inform the user that the gift card is bound to the product, and you can place an order for the product first, but users who have not purchased the product can still experience the subsequent gift card process in the mini program.
  • Step 33 The permission setting page is displayed in the applet
  • the applet in response to the gift giver selecting the target gift card, the applet jumps to the permission setting page, where the gift giver can fill in the mobile phone number of the gift recipient as the permission password, and the gift giver can change the mobile phone number.
  • Step 34 Present the initial page of the gift card in the applet
  • the applet in response to the gift giver filling in the recipient's mobile phone number, the applet jumps to the initial page of the gift card, and edits the greeting in the text editing area of the initial page of the gift card.
  • the blessing is the description text edited by the gift giver.
  • the initial page of the gift card includes a guide sentence, and the guide sentence is the prompt information to guide the gift giver to edit the text.
  • the gift card can be generated to complete page (i.e. gift card).
  • Step 35 The video page for sending $9s is displayed in the applet
  • the event introduction will be displayed on the curse video page and guide users to click on the shooting video control; the curse words edited before recording the video can be displayed on the top of the video guide page to remind the gift giver.
  • Step 36 The gift giver determines the target selection mode from the mode selection page
  • the gift giver chooses a video, it will enter the album for selection. After the selection is completed, it will enter the video production completion page. The user can click the next control or click the return control to return to the album selection.
  • the gift giver clicks to record a video it will enter the video recording process.
  • the background music can be replaced, and special effect stickers can be replaced.
  • the special effect stickers can be stickers associated with physical gifts. It could be about flowers.
  • Step 37 The applet presents the video sharing page
  • the gift card can be bound to the $9 video.
  • the QR code of the physical object can be placed in the gift card.
  • enter the video sharing page and the video sharing page will guide the gift giver to Prompt the recipient to scan the QR code in the gift card, enter the mobile phone number for verification, and view the curse video.
  • the gift giver can also click the view button on the video sharing page to view the curse video he recorded; click the share button on the video sharing page Share the Mini Program link with the sender.
  • An embodiment of the present disclosure provides a method for a gift recipient to view a physical gift card, the method including the following steps 41a and 42a:
  • Step 41a The gift recipient clicks on the mini-program link shared by the gift giver, and the page displays the mobile phone number input page, and enters the AR environment after the mobile phone number input is verified; wherein, the mobile phone number input page may be a verification page of the authority password.
  • Step 42a The gift recipient points at the Marker of the physical gift sent by the gift giver to view the $9 video recorded by the gift giver.
  • the link of the applet is the link of the identification code
  • the gift recipient can also click on the image of the identification code shared by the gift giver, and the page displays the page for entering the mobile phone number, the link of the identification code and the image of the identification code.
  • the image is the guiding object of the identification code.
  • the Marker of the physical gift can be understood as an AR identification mark attached to the physical gift.
  • An embodiment of the present disclosure provides a method for a gift recipient to view a physical gift card, and the method includes the following steps 41b and 42b:
  • Step 41b The gift recipient scans the QR code on the physical gift sent by the gift giver, and the page displays the mobile phone number input page, and enters the AR environment after the verification of the mobile phone number is passed;
  • Step 42b The gift recipient points at the Marker of the physical gift sent by the gift giver to view the $9 video recorded by the gift giver.
  • the blessing video page may display the curse words edited by the gift-giving party.
  • the combination of the Marker on the physical object and the online recorded video (that is, the second video material) is realized in the applet, and the user can bind the video recorded online with the Marker on the physical object offline .
  • Mini programs are easier to use than applications, and users can easily find the entrance in the social application environment, and can experience AR special effects and face effects in the mini program, which is conducive to the promotion of AR technology.
  • the Mini Program when a user purchases an offline physical gift, he or she clicks on the "Send Blessings" link on the product details page or the link provided by the customer service to enter the online recording video process of the Mini Program. After the video is produced, the Mini Program is shared with the recipient and Remind the recipient to enter their mobile phone number to view the curse video. After receiving the physical gift, the gift recipient scans the gift card to view the curse video. When the "I want to give a gift too" control is clicked, the user is reminded to buy a physical gift for gifting.
  • FIG. 8 is a schematic flowchart of a method for realizing an AR gift card according to an embodiment of the present disclosure. As shown in FIG. 8 , the method includes the following steps:
  • Step 801 After placing an order to purchase goods on the shopping platform, it prompts to click the "send gift” control;
  • the user can purchase commodities on an online shopping platform such as a micro store, and the commodities can be calendars, books and figures, etc.
  • a prompt message such as "click the button below to send a gift” can be displayed on the shopping platform. ", the user can click the "send gift” control to enter step 802.
  • Step 802 App login pop-up window appears, and the user's unionid is obtained in the applet;
  • the user can input the unionid in the application login pop-up window.
  • Step 803 Enter the gift card display page
  • the gift card display page may be a style selection page associated with the Marker on the physical gift, in other words, the style selection page may include at least one gift card style, and the at least one gift card style all corresponds to the same Marker. For example, if gift-giver A1 and B1 choose the same gift, the Marker on this gift can be the same. Therefore, the gift card display page opened by gift-giver A1 and B1 is the same page.
  • Gift giver A1 and B1 can choose style 1 and style 2 respectively, so that when gift giver A1 corresponds to gift receiver A2, when scanning the Marker on the gift, the AR special effect based on style 1 is presented; gift giver B1 corresponds to When the gift recipient B2 scans the Marker on the gift, it presents the AR special effect based on style 2.
  • the gift card display page can show that the calendar purchased by the user is bound with several styles of gift cards, and the user can choose a gift card of a certain style to record a $9 video.
  • Step 804 Enter the page for editing recipient information and greetings
  • Step 805 enter the video production process
  • the video production process is the generation process of the second video material, which will not be repeated here.
  • Step 806 or step 807 can be performed after the video production is completed:
  • Step 806 enter the video sharing page after the video production is completed
  • the video sharing page can include prompt information, which is used to prompt the recipient to scan the QR code on the gift card and enter his mobile phone number to view the video on the card (i.e. gift card), and the gift giver can Share the video sharing page with the gift recipient in the form of a mini-program link.
  • prompt information which is used to prompt the recipient to scan the QR code on the gift card and enter his mobile phone number to view the video on the card (i.e. gift card)
  • the gift giver can Share the video sharing page with the gift recipient in the form of a mini-program link.
  • Step 807 After the video is produced, the gift giver checks and modifies the information
  • the gift giver can click on the "My Gift Video” control to view online the video curses he has recorded for each physical gift, and can modify the mobile phone number of the gift recipient for each blessing video.
  • step 708 can also be executed:
  • Step 808 The gift giver clicks the "Play with AR" control on the homepage of the Mini Program to enter the gift card display page of the Mini Program;
  • the gift giver clicks a gift card pop-up window and prompts that the AR gift is bound to the physical calendar book, and the gift giver clicks the shared mini-program link to view the video curse he recorded online.
  • step 803 may also be executed.
  • the gift recipient can view the AR video made by the gift giver through steps 809a to 811a:
  • Step 809a The gift recipient clicks on the Mini Program link shared by the gift giver
  • Step 810a The applet prompts the recipient to enter a mobile phone number to obtain a verification code
  • Step 811a The recipient enters the AR environment after passing the verification of the mobile phone number, and the applet prompts the recipient to point at the gift card to view the $9 video recorded by the gift giver, and the curse words are displayed on the video.
  • the gift recipient can view the AR video made by the gift giver through steps 809b to 812b:
  • Step 809b The recipient scans the QR code on the physical gift
  • Step 810b The applet prompts the recipient to enter a mobile phone number to obtain a verification code
  • Step 811b The recipient enters the AR environment after passing the verification of the mobile phone number, and the applet prompts the recipient to point at the gift card to view the $9 video recorded by the gift giver, and the $9 is displayed on the video;
  • Step 812b The gift recipient clicks the page redirection button "I want to give a gift too" to enter the mini program's gift display page, that is, step 808 is executed.
  • the embodiments of the present disclosure relate to the field of augmented reality.
  • augmented reality By acquiring the image information of the target object in the real environment, and then using various visual correlation algorithms to detect or identify the relevant features, states, and attributes of the target object, so as to obtain the matching with the application.
  • AR effect combining virtual and reality.
  • the target object may involve faces, limbs, gestures, actions, etc. related to the human body, or markers and markers related to objects, or sand tables, display areas or display items related to venues or places.
  • Vision-related algorithms can involve visual positioning, SLAM, 3D reconstruction, image registration, background segmentation, object key point extraction and tracking, object pose or depth detection, etc.
  • Applications can not only involve interactive scenes such as tours, navigation, explanations, reconstructions, virtual effect overlays and display related to real scenes or objects, but can also involve special effects processing related to people, such as makeup beautification, body beautification, special effect display, virtual model Display and other interactive scenes.
  • the relevant features, states and attributes of the target object can be detected or identified through the convolutional neural network.
  • the above-mentioned convolutional neural network is a network model obtained by performing model training based on a deep learning framework.
  • the above display method is implemented in the form of software function modules and sold or used as an independent product, it can also be stored in a computer-readable storage medium.
  • the computer software products are stored in a storage medium, and include several instructions to make
  • An electronic device which may be a mobile phone, a tablet computer, a desktop computer, a personal digital assistant, a navigator, a digital phone, a video phone, a TV, a sensor device, etc.
  • the aforementioned storage medium includes: various media that can store program codes such as U disk, mobile hard disk, read-only memory (Read Only Memory, ROM), magnetic disk or optical disk.
  • embodiments of the present disclosure are not limited to any specific combination of hardware and software.
  • the embodiment of the present disclosure provides a display device, which includes various modules included, which can be realized by a processor in the device; of course, it can also be realized by a logic circuit;
  • the processor can be a central processing unit (CPU, Central Processing Unit), a microprocessor (MPU, Microprocessor Unit), a digital signal processor (DSP, Digital Signal Processing) or a field programmable gate array (FPGA, Field Programmable Gate Array), etc.
  • CPU Central Processing Unit
  • MPU Microprocessor Unit
  • DSP Digital Signal Processing
  • FPGA Field Programmable Gate Array
  • FIG. 9 is a schematic diagram of the composition and structure of a display device according to an embodiment of the present disclosure.
  • the device 900 includes a presentation module 901, a loading module 902, and a first generation module 903, wherein:
  • the presenting module 901 is configured to, in response to the first operation of the sender of the physical object, present a video guide page bound to the physical object; the video guide page is at least used to guide the sender to obtain the first video material;
  • the loading module 902 is configured to load the first video material in response to the second operation of the sending party on the video guide page;
  • the first generation module 903 is configured to generate a second video material with AR special effects based on the first video material and the AR special effect data matched with the physical object; the second video material is used for the physical object The recipient of is displayed on the recipient's device.
  • the video sharing page includes a sharing control, and the video sharing page may also include prompt information for guiding the sender to share the second video material with the receiver; the device It also includes: a second generating module, configured to generate a video sharing page for presenting the second video material in response to the third operation of the sender for confirming that the second video material has been produced; a sharing module , configured to send the video sharing page to the receiver in response to a second trigger operation of the sharing control by the sending party.
  • the presenting module 1301 includes: a first presenting submodule configured to present a mode selection page bound to the physical object in response to the first operation of the sender; wherein, the The mode selection page includes at least one selection mode, each selection mode is used to guide the sender to obtain the first video material to be loaded; the second presentation submodule is configured to respond to the sender for the at least one The selection operation of the selection mode presents a video guide page for guiding the first video material loaded by the sender.
  • the at least one selection mode includes at least one of the following: video selection mode, video recording mode; when the selection operation of the at least one selection mode is to select the video selection mode, the video The guide page is a display page of a video collection, the second operation is a selection operation of a target video on the display page, and the first video material is a target video material; the selection operation in the at least one selection mode
  • the video guidance page is a video collection page
  • the second operation is a recording operation on the video collection page
  • the first video material is a recording video material.
  • the device further includes: a re-presentation module configured to present an AR special effect presentation page; the AR special effect presentation page includes at least one AR special effect mark matching the physical object; the first generating module 903, including: a first generation submodule configured to generate an AR special effect tag based on the first video material and the selected AR special effect tag in response to the sender's selection operation on the at least one AR special effect tag. Second video material.
  • the first generation submodule includes: a first display unit configured to display the selected target AR special effect mark corresponding to the at least one AR special effect mark in response to the sending party's selection operation Editing interface; the first acquisition unit is configured to acquire the model editing operation performed on the AR special effect model corresponding to the target AR special effect mark in the editing interface; the second acquisition unit is configured to respond to the model editing operation and acquire The configuration file of the AR special effect model; a first generation unit configured to generate a second video material with an AR special effect based on the AR special effect data of the AR special effect model, the configuration file and the first video material.
  • the presentation module 901 includes: a third presentation submodule configured to present an AR special effect presentation page in response to the first operation of the sender; the AR special effect presentation page includes at least one AR special effect mark; a fourth presentation submodule configured to present a video guide page bound to the physical object in response to the sender's selection operation on the at least one AR special effect mark.
  • the presenting module 901 includes: a fifth presenting submodule configured to, in response to the sending party's first scanning operation on the identification code on the physical object, based on the identification code, Presenting a video guide page bound to the physical object;
  • the presenting module 901 includes: a first acquiring submodule configured to acquire a guide object associated with the identification code on the physical object; a sixth presenting submodule configured to respond to the sending The first trigger operation performed by the party on the guide object presents a video guide page bound to the physical object; wherein the guide object includes one of the following: a link, an image including an identification code.
  • the fifth presentation submodule includes: a first presentation unit configured to present a text editing page in response to the sending party's first scanning operation on the identification code on the physical object;
  • the text editing page includes prompt information to guide the sender to edit the text;
  • the third acquiring unit is configured to acquire the description text based on the text editing page;
  • the second generating unit is configured to generate and obtain the description text based on the description text
  • the text presentation page played sequentially by the second video material;
  • the second presentation unit is configured to present the video bound with the physical object in response to the fourth operation of the sender confirming that the text presentation page is completed Bootstrap page.
  • the presenting module 1301 includes: a seventh presenting submodule configured to present a physical object display page; the physical object display page includes at least one physical object identifier; a first determining submodule configured to respond Based on the receiver's selection operation on the at least one physical object identifier, it is determined whether the selected physical object has been paid; the eighth presentation submodule is configured to present the payment with the selected physical object when it is determined that the selected physical object has been paid.
  • Video guide page for physical object binding is: a seventh presenting submodule configured to present a physical object display page; the physical object display page includes at least one physical object identifier; a first determining submodule configured to respond Based on the receiver's selection operation on the at least one physical object identifier, it is determined whether the selected physical object has been paid; the eighth presentation submodule is configured to present the payment with the selected physical object when it is determined that the selected physical object has been paid.
  • the text editing page includes an initial page of a gift card
  • the first presentation unit includes: a first presentation subunit configured to respond to the sender to carry out the identification code on the physical object
  • the first scanning operation presents the style selection page of the virtual gift card corresponding to the physical object
  • the second presentation subunit is configured to respond to acquiring the target style of the virtual gift card based on the style selection page, presenting the The initial page of the gift card corresponding to the target style
  • the initial page of the gift card includes a text editing area.
  • the device further includes: a first acquiring module configured to acquire an authority password in response to the authority setting operation of the sender; a binding module configured to combine the authority password with the second The video material is bound to display the second video material on the device that passes the verification of the authority password.
  • the first acquisition module includes: a ninth presentation submodule configured to present an authority setting page, and a first acquisition submodule configured to based on the authority of the sending party on the authority setting page Set the operation to obtain the permission password.
  • the ninth presentation submodule is configured to present the permission setting in response to the second scanning operation performed by the sender on the identification code on the physical object, in response to scanning the identification code page.
  • the ninth presentation submodule is configured to obtain a guide object associated with the identification code on the physical object; in response to the third trigger operation performed by the sender on the guide object, present Permission settings page.
  • the second generation module includes: a verification sub-module configured to verify the Whether the authority password is obtained successfully; the second generating submodule is configured to generate a video sharing page for presenting the second video material in response to the acquisition of the authority password.
  • an embodiment of the present disclosure provides a display device.
  • the device 1000 includes an acquisition module 1001 and a playback module 1002, wherein:
  • An acquisition module 1001 configured to acquire a first recognition operation of a physical object
  • the playing module 1002 is configured to acquire a second video material in response to the first identification operation, and play the second video material, wherein the second video material is based on the first video material obtained by the sender of the physical object. A video material and AR special effect data matching the physical object are generated.
  • the device further includes: a re-acquisition module configured to enter the AR environment and obtain the third scanning operation performed by the recipient on the AR identification mark on the physical object; a playback module configured to In response to the third scanning operation, the second video material is presented based on the AR identification marker.
  • the device further includes: a first presentation module, configured to present an interactive page associated with the physical object; a first entry module, configured to respond to a fourth trigger operation on the interactive page, enter The AR environment.
  • the device further includes: a second presentation module configured to present a physical object display page; the physical object display page includes at least one physical object identifier; a first determination module configured to respond to the receiving The party selects the at least one physical object identifier to determine whether the selected physical object has been paid; the prompt module is configured to prompt the recipient to complete the payment when it is determined that the selected physical object has not been paid; the third presentation A module configured to present a video guide page bound to the physical object in response to the first operation of the recipient being the sender of the selected physical object when it is determined that the payment for the selected physical object is completed.
  • the device further includes: a fourth presentation module configured to present a verification page of the authority password and obtain the authority password based on the verification page; the playing module is configured to respond to the verification of the authority password passing to play the second video material.
  • the device further includes: a second entry module configured to enter the AR environment in response to a trigger operation of the receiver of the physical object on the AR platform corresponding to the physical object; a second determination module configured to In the AR environment, in response to the second recognition operation on the AR identification mark on the physical object, determine the display position parameter of the second video material; the playback module is configured to The placement parameter of the material plays the second video material.
  • a second entry module configured to enter the AR environment in response to a trigger operation of the receiver of the physical object on the AR platform corresponding to the physical object
  • a second determination module configured to In the AR environment, in response to the second recognition operation on the AR identification mark on the physical object, determine the display position parameter of the second video material
  • the playback module is configured to The placement parameter of the material plays the second video material.
  • the obtaining module 1001 includes: a first obtaining sub-module configured to obtain a guide object associated with the identification code on the physical object, in response to the recipient's request for the guide object
  • the fifth trigger operation is to acquire the second video material based on the guide object, wherein the guide object includes one of the following: a link, an image including an identification code;
  • the acquisition module 1001 includes: a first acquisition submodule configured to acquire the second video based on the identification code in response to the fourth scanning operation on the identification code on the physical object material.
  • An embodiment of the present disclosure also provides a computer program product, the computer program product includes a non-transitory computer-readable storage medium storing a computer program, and the computer program enables the computer to perform any display as described in the above method embodiments Some or all steps of the method.
  • the above display method is implemented in the form of software function modules and sold or used as an independent product, it can also be stored in a computer-readable storage medium.
  • the computer software products are stored in a storage medium, and include several instructions to make
  • An electronic device which may be a mobile phone, a tablet computer, a desktop computer, a personal digital assistant, a navigator, a digital phone, a video phone, a TV, a sensor device, etc. executes all or part of the methods described in various embodiments of the present disclosure.
  • the aforementioned storage medium includes: various media that can store program codes such as U disk, mobile hard disk, read-only memory (Read Only Memory, ROM), magnetic disk or optical disk.
  • program codes such as U disk, mobile hard disk, read-only memory (Read Only Memory, ROM), magnetic disk or optical disk.
  • embodiments of the present disclosure are not limited to any specific combination of hardware and software.
  • an embodiment of the present disclosure provides a computer-readable storage medium on which a computer program is stored, and when the computer program is executed by a processor, the steps in the display method provided in the above-mentioned embodiments are implemented.
  • FIG. 11 is a schematic diagram of a hardware entity of an electronic device according to an embodiment of the present disclosure.
  • the hardware entity of the electronic device 1100 includes: a memory 1101 and a processor 1102.
  • the memory 1101 stores a computer program that can run on the processor 1102, and the processor 1102 implements the steps in the display method of the foregoing embodiment when executing the program.
  • the memory 1101 is configured to store instructions and applications executable by the processor 1102, and can also cache data to be processed or processed by the processor 1102 and various modules in the device 1100 (for example, image data, audio data, voice communication data and video data) Communication data), which can be realized by flash memory (FLASH) or random access memory (Random Access Memory, RAM).
  • flash memory FLASH
  • random access Memory Random Access Memory
  • sequence numbers of the above-mentioned processes do not mean the order of execution, and the execution order of the processes should be determined by their functions and internal logic, rather than by the embodiments of the present disclosure.
  • the implementation process constitutes any limitation.
  • the serial numbers of the above-mentioned embodiments of the present disclosure are for description only, and do not represent the advantages and disadvantages of the embodiments.
  • the disclosed devices and methods may be implemented in other ways.
  • the device embodiments described above are only illustrative.
  • the division of the units is only a logical function division.
  • the coupling, or direct coupling, or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection of devices or units may be electrical, mechanical or other forms of.
  • each functional unit in each embodiment of the present disclosure may be integrated into one processing unit, or each unit may be used as a single unit, or two or more units may be integrated into one unit; the above-mentioned integration
  • the unit can be realized in the form of hardware or in the form of hardware plus software functional unit.
  • the essence of the technical solutions of the embodiments of the present disclosure or the part that contributes to the related technologies can be embodied in the form of software products, the computer software products are stored in a storage medium, and include several instructions to make
  • a computer device (which may be a mobile phone, a tablet computer, a desktop computer, a personal digital assistant, a navigator, a digital phone, a video phone, a TV, a sensor device, etc.) executes all or part of the methods described in various embodiments of the present disclosure.
  • the aforementioned storage medium includes various media capable of storing program codes such as removable storage devices, ROMs, magnetic disks or optical disks.
  • the methods disclosed in the several method embodiments provided in the present disclosure can be combined arbitrarily to obtain new method embodiments if there is no conflict.
  • the features disclosed in several product embodiments provided in the present disclosure can be combined arbitrarily without conflict to obtain new product embodiments.
  • the features disclosed in several method or device embodiments provided in the present disclosure may be combined arbitrarily without conflict to obtain new method embodiments or device embodiments.
  • the sender of the physical object can make the second video material to be shared through the video guide page, and by overlapping the first video material representing the real environment with the AR special effect data representing the virtual physical object, it can The real environment and the virtual object exist simultaneously in the generated second video material, which improves the user's sensory experience and makes the user have a strong sense of immersion.
  • the sender is the gift giver and the receiver is the gift receiver, that is, the gift giver presents a gift to the gift recipient, and the second AR special effect generated by the gift giver that matches the physical gift
  • the video material is shared as a gift card to the recipient, which can enhance the recipient's perception of the physical object and the second video material, so that the recipient can have a strong immersive sensory experience, so that the handwritten gift card is more convenient and practical to operate. Diversified forms and good timeliness.

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Abstract

本公开公开了一种显示方法、装置、设备、存储介质及程序产品，所述方法包括：响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材；响应于所述送出方针对所述视频引导页面的第二操作，加载所述第一视频素材；基于所述第一视频素材和与所述实物对象匹配的AR特效数据，生成带有AR特效的第二视频素材；所述第二视频素材用于所述实物对象的接收方在接收方设备上展示。

Description

一种显示方法、装置、设备、存储介质及程序产品
相关申请的交叉引用
本公开要求在2021年10月29日提交中国专利局、申请号为202111272795.8、申请名称为“一种显示方法、装置、设备、存储介质及程序产品”的中国专利申请，以及申请号为202111272873.4，申请名称为“一种显示方法、装置、设备和存储介质”的中国专利申请的优先权，其全部内容通过引用结合在本公开中。
技术领域
本公开涉及增强现实(Augmented Reality，AR)技术领域，涉及但不限于一种显示方法、装置、设备、存储介质及程序产品。
背景技术
随着人们生活水平的日益提高，通过互相赠送礼物增进朋友之间的感情也日益变得频繁，由于工作繁忙等原因，送礼物的人一般不便于将礼物当面赠送给收礼物的人，送礼物的人一般会在网上买好礼物后，请商家将礼物和礼品卡寄给收礼物的人，或者送礼物的人将在网上买好的礼物请商家先寄给自己，由自己手写礼品卡后随礼物一起寄给收礼物的人。
但是，商家附赠的礼品卡往往比较大众化不能表达送礼方的诚意，送礼方手写的礼品卡虽然可以表达诚意，但是由于考验写字和绘画功底且需要邮寄，导致实际操作起来有困难，形式单一和时效性差。
发明内容
本公开实施例提供一种显示方法、装置、设备、存储介质及程序产品。
本公开实施例提供一种显示方法，所述方法包括：响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材；响应于所述送出方针对所述视频引导页面的第二操作，加载所述第一视频素材；基于所述第一视频素材和与所述实物对象匹配的AR特效数据，生成带有AR特效的第二视频素材；所述第二视频素材用于所述实物对象的接收方在接收方设备上展示。
本公开实施例提供一种显示方法，所述方法包括：获取实物对象的接收方对所述实物对象的第一识别操作；响应于所述第一识别操作，获取第二视频素材，并播放所述第二视频素材，其中，所述第二视频素材是基于所述实物对象的发送方获取的第一视频素材和与所述实物对象匹配的AR特效数据生成的。
本公开实施例提供一种显示装置，所述装置包括：呈现模块，配置为响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材；加载模块，配置为响应于所述送出方针对所述视频引导页面的第二操作，加载所述第一视频素材；第一生成模块，配置为基于所述第一视频素材和与所述实物对象匹配的AR特效数据，生成带有AR特效的第二视频素材；所述第二视频素材用于所述实物对象的接收方在接收方设备上展示。
本公开实施例提供一种显示装置，所述装置包括：获取模块，配置为获取实物对象的接收方对所述实物对象的第一识别操作；播放模块，配置为响应于所述第一识别操作，获取第二视频素材，并播放所述第二视频素材，其中，所述第二视频素材是基于所述实物对象的发送方获取的第一视频素材和与所述实物对象匹配的AR特效数据生成的。
本公开实施例提供一种电子设备，包括存储器和处理器，所述存储器存储有可在处 理器上运行的计算机程序，所述处理器执行所述程序时实现本公开实施例所述显示方法中的步骤。
本公开实施例提供一种计算机可读存储介质，其上存储有计算机程序，该计算机程序被处理器执行时实现本公开实施例所述显示方法中的步骤。
本公开实施例提供一种计算机程序产品，所述计算机程序产品包括存储了计算机程序的非瞬时性计算机可读存储介质，所述计算机程序被计算机读取并执行时，实现本公开实施例所述显示方法中的步骤。
应当理解的是，以上的一般描述和后文的细节描述仅是示例性和解释性的，而非限制本公开实施例。
根据下面参考附图对示例性实施例的详细说明，本公开的其它特征及方面将变得清楚。
附图说明
此处的附图被并入说明书中并构成本说明书的一部分，示出了符合本公开的实施例，并与说明书一起用于解释本公开的原理。
图1为本公开实施例一种显示系统的架构示意图；
图2为本公开实施例一种显示方法的流程示意图；
图3a为本公开实施例一种第二视频素材的示意图；
图3b为本公开实施例另一种第二视频素材的示意图；
图4a为本公开实施例一种模式选择页面的示意图；
图4b为本公开实施例一种视频选择模式的视频引导页面的示意图；
图5a为本申请实施例一种AR特效呈现页面的示意图；
图5b为本公开实施例一种第一视频素材的视频制作完成页面的示意图；
图5c为本公开实施例一种视频分享页面的示意图；
图5d为本公开实施例一种样式选择页面的示意图；
图5e为本公开实施例一种礼品卡初始页面的示意图；
图5f为本公开实施例一种权限设置页面的示意图；
图6为本公开实施例另一种显示方法的流程示意图；
图7为本公开实施例一种AR礼品卡实现方法的流程示意图；
图8为本公开实施例另一种AR礼品卡实现方法的流程示意图；
图9为本公开实施例一种显示装置的组成结构示意图；
图10为本公开实施例另一种显示装置的组成结构示意图；
图11为本公开实施例电子设备的一种硬件实体示意图。
通过上述附图，已示出本公开明确的实施例，后文中将有更详细的描述。这些附图和文字描述并不是为了通过任何方式限制本公开构思的范围，而是通过参考特定实施例为本领域技术人员说明本公开的概念。
具体实施方式
为使本公开实施例的目的、技术方案和优点更加清楚，下面将结合本公开实施例中的附图，对本公开实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本公开一部分实施例，而不是全部的实施例。基于本公开中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本公开保护的范围。
在本公开实施例中使用的术语是仅仅出于描述特定实施例的目的，而非旨在限制本公开。在本公开实施例中所使用的单数形式的“一种”和“该”也旨在包括多数形式，除非上下文清楚地表示其他含义。
应当理解，本文中使用的术语“和/或”仅仅是一种描述关联对象的关联关系，表示可以存在三种关系，例如，A和/或B，可以表示：单独存在A，同时存在A和B，单独存在B这三种情况。另外，本文中字符“/”，一般表示前后关联对象是一种“或”的关系。
取决于语境，如在此所使用的词语“如果”、“若”可以被解释成为“在……时”或“当……时”或“响应于确定”或“响应于检测”。类似地，取决于语境，短语“如果确定”或“如果检测(陈述的条件或事件)”可以被解释成为“当确定时”或“响应于确定”或“当检测(陈述的条件或事件)时”或“响应于检测(陈述的条件或事件)”。
还需要说明的是，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的商品或者系统不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种商品或者系统所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括所述要素的商品或者系统中还存在另外的相同要素。
对本公开实施例进行详细说明之前，对本公开实施例中涉及的名词和术语进行说明，本公开实施例中涉及的名词和术语适用于如下的解释。
1)小程序(Mini Program)，也称为网络程序(Web Program)，是一种基于面向前端的语言(例如JavaScript)开发的、在超文本标记语言(HTML，Hyper Text Markup Language)页面中实现服务的程序，由客户端(例如浏览器或内嵌浏览器核心的任意客户端)经由网络(如互联网)下载、并在客户端的浏览器环境中解释和执行的软件，节省在客户端中安装的步骤。例如，在社交网络客户端中可以下载、运行用于实现唱歌服务的小程序。
2)工会用户身份标识(unionID，union Identity document)；在开发者拥有多个移动应用、网站应用、和公众帐号(包括小程序)的情况下，可通过unionID来区分用户的唯一性，因为只要是同一个微信开放平台帐号下的移动应用、网站应用和公众帐号(包括小程序)，用户的unionID是唯一的。换句话说，同一用户，对同一个应用开放平台下的不同应用，unionID是相同的。
3)增强现实(Augmented Reality，AR)；增强现实技术也被称为扩增现实，AR增强现实技术是促使真实世界信息和虚拟世界信息内容之间综合在一起的较新的技术内容，其将原本在现实世界的空间范围中比较难以进行体验的实体信息在电脑等科学技术的基础上，实施模拟仿真处理，叠加将虚拟信息内容在真实世界中加以有效应用，并且在这一过程中能够被人类感官所感知，从而实现超越现实的感官体验。真实环境和虚拟物体之间重叠之后，能够在同一个画面以及空间中同时存在。
增强现实技术不仅能够有效体现出真实世界的内容，也能够促使虚拟的信息内容显示出来，这些细腻内容相互补充和叠加。在视觉化的增强现实中，用户需要在头盔显示器的基础上，促使真实世界能够和电脑图形之间重合在一起，在重合之后可以充分看到真实的世界围绕着用户。增强现实技术中主要有多媒体和三维建模以及场景融合等新的技术和手段，增强现实所提供的信息内容和人类能够感知的信息内容之间存在着明显不同。
4)基于标记物的增强现实(Marker-based AR)，这种实现方法需要一个事先制作好的标记物Marker(作为一种AR识别标记，例如，绘制着一定规格形状的模板卡片或者图像或标识码)，然后把Marker放到现实中的一个位置上，相当于确定了一个现实场景中的平面，然后通过摄像头对Marker进行识别和姿态评估(Pose Estimation)，并确定其位置，然后将该Marker中心为原点的坐标系称为模板坐标系(Marker Coordinates)，建立模板坐标系和屏幕坐标系之间的映射关系，基于该映射关系(从模板坐标系变换到 真实的屏幕坐标系需要先旋转平移到摄像机坐标系，然后再从摄像机坐标系映射到屏幕坐标系)，在屏幕上渲染的虚拟对象就可以达到该虚拟对象依附在Marker上的效果。
5)3D，三维(3-dimension，3D)，是指在平面二维系中又加入了一个方向向量构成的空间系。三维既是坐标轴的三个轴，即X轴、Y轴、Z轴，其中X表示左右空间，Y表示前后空间，Z表示上下空间。在实际应用方面，一般把用X轴形容左右运动，而Z轴用来形容上下运动，Y轴用来形容前后运动，这样就形成了人的视觉立体感。
图1为本公开实施例一种显示系统的架构示意图，参见图1，在显示系统1中，终端(电子设备)(示例性示出了终端10-1和终端10-2)通过网络30连接服务器20，网络30可以是广域网或者局域网，又或者是二者的组合。实物对象的送出方和接收方可以通过终端10-1和终端10-2进行交互，终端10-1可以响应于送出方的操作，生成第一视频素材，并基于第一视频素材和AR特效数据，生成第二视频素材，将第二视频素材通过网络30转发或存储至服务器20；终端10-2可以响应于接收方的操作，从服务器20请求第二视频素材，并播放第二视频素材。
在一些实施例中，服务器20可以是独立的物理服务器，也可以是多个物理服务器构成的服务器集群或者分布式系统，还可以是提供云服务、云数据库、云计算、云函数、云存储、网络服务、云通信、中间件服务、域名服务、安全服务以及大数据和人工智能平台等基础云计算服务的云服务器。终端以及服务器可以通过有线或无线通信方式进行直接或间接地连接，本公开实施例中不做限制。下面，将说明显示设备实施为终端的情况下的示例性应用。
图2为本公开实施例一种显示方法的流程示意图，如图2所示，该方法包括：
步骤202：响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材；
在实施时，实物对象上设置有识别码，视频引导页面可以与实物对象上设置的识别码进行绑定。在另一些实施例中，实物对象上还设置有AR识别标记，例如Marker。
在本公开的实施例中，每个实物对象对应有标识物品，且不同的实物对象对应的标识物品不同，且每个标识物品上设置有识别码(信息识别码)，识别码可以是二维码、条码，还可以是其他可以扫描的码，本公开实施例对此不作限定。
步骤204：响应于所述送出方针对所述视频引导页面的第二操作，加载所述第一视频素材；
在一些实施例中，所述视频引导页面可以是视频采集页面，所述视频采集页面又可以称为视频录制预览页面；所述视频引导页面还可以是视频集合的展示页面。在所述视频引导页面为视频采集页面的情况下，所述第二操作可以是在视频采集页面上的录制操作；在所述视频引导页面为视频集合的展示页面的情况下，所述第二操作可以是在所述展示页面上对目标视频的选择操作，这样所述第一视频素材可以为录制完成的视频或者选出的目标视频；
另外，所述视频引导页面还可以包括“返回”控件，送出方在对第一视频素材不满意的情况下，可以对所述视频引导页面的“返回”控件进行点击操作，以返回本地相册或者返回网络重新选择，或者返回重新录制。
为了描述起来简单，本公开部分实施例以实物对象为实物礼品进行说明步骤202和步骤204，这样送出方可以是送礼方，接收方可以是收礼方；即送礼方向收礼方赠送礼品。送礼方可以为收礼方录制、或从本地相册选择、或在网络上选择与实物礼品匹配的祝福视频(第一视频素材)，所述祝福视频中可以包括送礼方的人脸，还可以出现实物对象或其他对象等。
步骤206：基于所述第一视频素材和与所述实物对象匹配的AR特效数据，生成带有AR特效的第二视频素材；所述第二视频素材用于所述实物对象的接收方在接收方设备上展示。
其中，所述AR特效数据可以是能够产生与实物对象相匹配的AR特效的数据，所述AR特效数据可以是与实物对象关联的3D特效数据，也可以是二维特效数据等，例如可以是2D或3D特效贴纸。
举例来说，在所述实物对象为花的情况下，所述AR特效数据为关于花的贴纸，在所述实物对象为按摩椅的情况下，所述AR特效数据为关于按摩椅的贴纸。
所述特效贴纸可以认为AR特效模型，将AR特效模型和第一视频素材进行叠加显示，以生成带有AR特效的第二视频素材。
图3a为本公开实施例一种第二视频素材的示意图，参见图3a，假设晚辈(送礼方)需要将一套茶具赠送给家中的长辈(收礼方)，第一视频素材中可以包括晚辈的人脸画面301a，AR特效数据可以包括茶具中的茶壶贴纸302a、茶杯贴纸303a和放置茶具的桌子贴纸304a。那么第二视频素材中包括出现真实场景与AR特效数据的叠加画面。例如，可以是真实的晚辈用虚拟的茶壶向放在虚拟的桌子上的虚拟的茶杯中倒茶的画面。在另一实施例中，第二视频素材中可以包括音频数据，例如背景音乐，还可以是晚辈可以向长辈送出语音祝福“您喜欢喝茶，我把这套紫砂茶具送给您”。
图3b为本公开实施例另一种第二视频素材的示意图，参见图3b，假设一位女士需要将一束鲜花赠送给朋友，第一视频素材中可以包括女士的人脸画面301b，AR特效数据可以包括鲜花贴纸302b，因此，第二视频素材中可以包括真实场景与AR特效数据的叠加。例如可以是真实的女士手捧虚拟的鲜花的画面，第二视频素材中可以包括音频数据，例如可以是女士可以向挚友送出祝福“祝你生日快乐，送你一束鲜花”。
本公开实施例中，第一视频素材可以理解为一个原始视频素材，通过与所述实物对象匹配的AR特效数据对原始视频素材的编辑，得到最终的一个视频素材，即第二视频素材；在送礼的场景下，第二视频素材可以理解为一个祝福视频。
本公开实施例中，实物对象的送出方通过视频引导页面可以制作待分享的第二视频素材，而且通过将代表真实环境的第一视频素材，和代表虚拟的实物对象的AR特效数据进行重叠，能够使得生成的第二视频素材中真实环境和虚拟对象同时存在，提高用户的感官体验，使用户产生强烈的沉浸感。在实物对象为实物礼品的情况下，送出方为送礼方，接收方为收礼方，即送礼方向收礼方赠送礼品，则通过将送礼方生成的与实物礼品匹配的具有AR特效的第二视频素材作为礼品卡分享给收礼方，在收礼方的设备上展示，可以增强收礼方对实物对象和第二视频素材的感知度，使收礼方产生强烈的沉浸式感官体验，这样手写礼品卡实际操作起来更方便、形式更多样化，且时效性更好。
在一些实施例中，步骤202“响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材”可以通过以下步骤S221和步骤S222实现：
步骤S221：响应于所述送出方的第一操作，呈现与所述实物对象绑定的模式选择页面；其中，所述模式选择页面包括至少一种选择模式，每一选择模式用于引导所述送出方获取待加载的第一视频素材；
其中，所述至少一种选择模式可以包括本地相册选择模式、网络选择模式和录制模式，其中，录制模式又可以称为拍摄模式。
在一些实施例中，所述至少一种选择模式可以包括视频选择模式、录制视频模式。
在所述至少一种选择模式的选择操作为选择录制视频模式的情况下，所述视频引导页面为视频采集页面，所述第二操作为在所述视频采集页面上的录制操作，所述第一视 频素材为录制视频素材。
图4a为本公开实施例一种模式选择页面的示意图，参见图4a，所述第一操作可以是所述送出方对视频制作页面中的“制作视频”控件401a的点击操作，响应于该点击操作，由视频制作页面跳转至模式选择页面41a，所述模式选择页面41a中可以包括“视频选择模式”控件402a和“录制视频模式”控件403a，所述模式选择页面41a还可以包括“取消”控件404a。
步骤S222：响应于所述送出方针对所述至少一种选择模式的选择操作，呈现用于引导所述送出方加载的第一视频素材的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材；
其中，每一种选择模式都可以对应一种控件，所述选择操作可以是对选择模式对应的控件的点击操作，以选取对应的选择模式。
在所述至少一种选择模式的选择操作为选择视频选择模式的情况下，所述视频引导页面为视频集合的展示页面(又称视频展示页面)；所述第二操作为在所述视频展示页面上对目标视频的选择操作，所述视频展示页面中包括多个视频，可以通过触发某一视频右上角的圆形控件，将该视频选择为目标视频，所述第一视频素材为选择的目标视频。
图4b为本公开实施例一种视频选择模式的视频引导页面的示意图，参见图4b，所述视频引导页面401b中包括多个视频的集合，可以通过触发某一视频右上角的圆形控件402b，将该视频选择为目标视频，所述目标视频即为第一视频素材。
在所述至少一种选择模式的选择操作为选择录制视频模式的情况下，所述视频引导页面为视频采集页面；所述第二操作为在所述视频采集页面上的录制操作，可以通过长按“录制”控件开始视频录制，松开录制控件结束视频录制，所述第一视频素材为录制视频素材。其中，所述视频采集页面又可以称为视频录制页面。
本公开实施例中，通过呈现模式选择页面，供用户从中选择目标模式，并利用目标模式生成第一视频素材，提高了第一视频素材生成方式的多样性；可以选择视频选择模式以选择视频，或者选择录制视频模式以录制视频，从而可以提高第一视频素材生成方式的多样性和灵活性。
在一些实施例中，在所述选择模式为视频选择模式的情况下，所述视频引导页面为视频展示页面，所述第一视频为从视频展示页面中选出的目标视频；所述步骤S222可以包括：响应于所述送出方针对所述视频选择模式的选择操作，呈现视频集合的展示页面；对应地，所述步骤204包括：响应于所述送出方在所述展示页面上对目标视频的选择操作，加载所述目标视频。
本公开实施例中，通过呈现模式选择页面，从而可以选择视频选择模式以选择视频，从而可以提高视频生成的高效性和便捷性。
在一些实施例中，在所述选择模式为录制视频模式的情况下，所述视频引导页面为视频采集页面；所述第一视频为录制的录制视频；所述步骤S222包括：响应于所述送出方针对所述录制视频模式的选择操作，呈现视频采集页面；对应地，所述步骤204包括：响应于所述送出方在所述视频采集页面上的录制操作，加载所述录制视频。
本公开实施例中，通过呈现模式选择页面，从而可以选择录制视频模式以录制视频，从而可以提高视频生成的个性化和多样性。
在一些实施例中，在步骤206之前，所述方法还可以包括以下步骤S205：
步骤S205：呈现AR特效呈现页面；所述AR特效呈现页面包括与所述实物对象匹配的至少一个AR特效标记；
其中，所述AR特效标记可以是AR特效的图标；假设实物对象为花，则所述AR 特效标记可以是不同种类、不同颜色的花的图标；假设实物对象为按摩椅，则所述AR特效标记可以是不同样式、不同价格区间、不同颜色的按摩椅的图标；假设实物对象为衣物，则所述AR特效标记可以是不同种类、不同材质、不同颜色的衣物的图标。
图5a为本公开实施例一种AR特效呈现页面的示意图，参见图5a，在所述实物对象为鲜花的情况下，所述AR特效呈现页面501a中可以呈现不同种类、不同颜色的鲜花的AR特效标记502a，例如黄色、粉色、紫色或白色的郁金香，红色、黄色或香槟色的玫瑰等。
对应地，步骤206可以包括：响应于所述送出方对所述至少一个AR特效标记的选择操作，基于所述第一视频素材和选择的AR特效标记，生成带有AR特效的第二视频素材。
其中，所述选择操作用于从至少一个AR特效标记中选出目标AR特效标记。
本公开实施例中，通过呈现包含多个与实物对象匹配的AR特效标记的AR特效呈现页面，供用户从中选择目标AR特效标记，提高了AR特效数据选择的多样性。
在一些实施例中，所述步骤S205“呈现AR特效呈现页面；所述AR呈现页面包括与所述实物对象匹配的至少一个AR特效标记”可以通过以下步骤S251至步骤S253实现：
步骤S251：响应于所述送出方针对所述视频引导页面的第二操作，加载所述第一视频素材；
步骤S252：呈现加载所述第一视频素材的完成页面；所述完成页面包括加载AR特效标记的触发控件；
参见图5b，所述第一视频素材可以是送礼方提前录制完成的包括自己全身像501b的祝福视频，所述第一视频素材的视频制作完成页面中还包括触发控件502b，用于加载AR特效标记，所述触发控件502b上可以显示“点此添加AR特效”。
步骤S253：响应于所述送出方对所述触发控件的操作，呈现AR特效呈现页面；所述AR特效呈现页面包括与所述实物对象匹配的至少一个AR特效标记；
对应地，所述步骤206“响应于所述送出方对所述至少一个AR特效标记的选择操作，基于所述第一视频素材和与所述实物对象匹配的AR特效数据，生成带有AR特效的第二视频素材”可以通过以下步骤S261至步骤S264实现：
步骤S261：响应于所述送出方对所述至少一个AR特效标记的选择操作，显示选择的目标AR特效标记对应的编辑界面；
其中，送出方可以点击某一鲜花的图标以选择对应的鲜花作为目标AR特效标记。例如可以选择香槟色的玫瑰的图标作为目标AR特效标记。
步骤S262：获取在所述编辑界面对所述目标AR特效标记对应的AR特效模型进行的模型编辑操作；
其中，所述模型编辑操作可以是对AR特效模型展示的时间范围、大小和位置等的标记。
步骤S263：响应于所述模型编辑操作，获取所述AR特效模型的配置文件；
其中，所述配置文件可以包括与所述目标AR特效标记关联的基准图像(AR识别标记)和展示参数(对AR特效模型展示的时间范围、大小和位置等进行描述的参数)，AR识别标记会被设置在实物对象上，该AR识别标记可以认为是AR特效模型在屏幕上展示时候一个参考位置的标记符，基于该AR识别标记和展示位置参数，可以获取AR特效模型的展示位置。在一些实施例中，AR识别标记是在实物对象上的基准图像(例如Marker图)，Marker图即设备扫描时，触发显示AR效果的平面图。展示参数还可以包括渲染算法、展示位置参数；其中，展示位置参数至少表征AR识别标记与AR特效 模型之间的相对位置关系。对于三维的Marker图，展示参数还可以包括Marker图的直径、长度、宽度和高度等。通过配置展示参数，可以根据用户的需求灵活设置Marker图的AR显示效果。
步骤S264：基于所述AR特效模型的AR特效数据、所述配置文件和所述第一视频素材，生成带有AR特效的第二视频素材。
对应地，在步骤206之后，所述方法还包括以下步骤208和步骤210：
步骤208：响应于所述送出方用于确认所述第二视频素材制作完成的第三操作，生成用于呈现有所述第二视频素材的视频分享页面，以至少分享给所述实物对象的接收方；
其中，所述视频分享页面包括分享控件，在一些实施例中，视频分享页面还可以包括用于引导所述送出方将所述第二视频素材分享给所述接收方的提示信息；
在一些实施例中，步骤208可以通过以下步骤S281和步骤S282实现：
步骤S281：响应于所述送出方用于确认所述第二视频素材制作完成的第三操作，验证所述权限口令是否获取成功；
步骤S282：响应于获取到所述权限口令的情况下，生成用于呈现有所述第二视频素材的视频分享页面。
在一些实施例中，所述视频分享页面中还可以包括第一提示信息，所述第一提示信息用于引导所述送出方将所述第二视频素材分享给所述接收方。这样，送出方可以在获取到权限口令的情况下，通过分享控件将视频分享页面发送至接收方，以使得接收方接收到与实物对象匹配的第二视频素材，提高了第二视频素材分享的便捷性和高效性，且增强了收礼方对实物对象和第二视频素材的感知度，使得收礼方产生强烈的沉浸感。
步骤210：响应于所述送出方针对所述分享控件的第二触发操作，将所述视频分享页面发送给所述接收方。
其中，所述第二触发操作可以是对视频分享页面的分享控件的点击操作，可以将第二视频素材以链接形式发送给接收方，以在所述接收方的设备对所述权限口令验证通过的情况下展示具有AR特效的与实物对象相关的所述第二视频素材。
其中，所述第二视频素材制作完成后可以跳转至视频制作完成页面，所述视频制作完成页面中可以包括“完成”控件或“下一步”控件。所述第三操作可以是对所述视频引导页面的“完成”控件进行的点击操作；所述第三操作还可以是对所述视频引导页面的“下一步”控件进行的点击操作。
在第二视频素材制作完成后得到的视频分享页面，送出方可以立即分享给接收方，也可以保存视频分享页面。在一些实施例中，还可以获取实物礼物的物流信息，然后视频分享页面上还可以增加实物礼物的物流信息。在实物礼物没有送达收礼方时，及时将视频分享页面发送给收礼方，可以让收礼方提前知道有实物礼物送达，以便提前做好准备接收实物礼物。在实物礼物邮寄至收礼方后，再将第二视频素材发送给收礼方，在收礼方打开实物礼品后，通过第二视频素材将真实世界信息(第二视频素材中出现的人物或实物礼品)和虚拟世界信息(例如第二视频素材中的特效贴纸)内容之间综合在一起，从而被收礼方通过视觉所感知。
图5c为本公开实施例一种视频分享页面的示意图，参见图5c，所述视频分享页面包括第二视频素材501c、“分享”控件502c和提示信息503c，送出方根据提示信息503c点击分享控件502c，可以将第二视频素材501c以链接形式发送给接收方。
本公开实施例中，通过呈现模式选择页面，从而可以选择视频选择模式以选择视频，或者选择录制视频模式以录制视频，从而可以提高视频生成的多样性和灵活性。
通过对选择的AR特效标记对应的AR特效模型进行模型编辑，并获取AR特效模型的配置文件，基于AR特效模型的AR特效数据、配置文件和第一视频素材，生成第 二视频素材，可以增强生成的第二视频素材的AR特效的逼真性。送出方可以根据提示信息，通过分享控件将视频分享页面发送至接收方，以使得接收方在接收到实物对象的情况下，接收到与实物对象匹配的第二视频素材，提高了第二视频素材分享的便捷性和高效性，且增强了收礼方对送礼方的诚意的感知度，使得收礼方产生强烈的沉浸感。
本公开实施例中，通过对选择的AR特效标记对应的AR特效模型进行模型编辑，并获取AR特效模型的配置文件，基于AR特效模型的AR特效数据、配置文件和第一视频素材，生成第二视频素材，可以增强生成的第二视频素材的AR特效的逼真性；送出方可以根据提示信息，通过分享控件将视频分享页面发送至接收方，以使得接收方在接收到实物对象的情况下，接收到与实物对象匹配的第二视频素材，提高了第二视频素材分享的便捷性和高效性，且增强了收礼方对实物对象和第二视频素材的感知度，使得收礼方产生强烈的沉浸感。
在一些实施例中，步骤202“响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材”可以通过以下步骤S2021a和步骤S2022a实现：
步骤S2021a：响应于所述送出方的第一操作，呈现AR特效呈现页面；所述AR特效呈现页面包括与所述实物对象匹配的至少一个AR特效标记。
步骤S2022a：响应于所述送出方对所述至少一个AR特效标记的选择操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材。
本公开实施例中，相较于其他实施中先生成第一视频素材，再选择目标AR特效标记，本公开实施例中可以先选择AR特效标记，再生成第一视频素材，增加了AR特效数据和第一视频素材获取的灵活性。
在一些实施例中，步骤202“响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材”可以通过以下步骤S2021b或步骤S2021b实现：
步骤S2021b：响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，基于所述识别码，呈现与所述实物对象绑定的视频引导页面。
步骤S2021b：获取与所述实物对象上的识别码关联的引导对象；响应于所述送出方对所述引导对象进行的第一触发操作，呈现与所述实物对象绑定的视频引导页面。
其中，所述引导对象包括以下之一：链接、包括识别码的图像。终端通过扫描实物对象上的识别码，可以获取目标软件绑定的第一身份标识，并检测第一身份标识是否已经绑定任意一个实物对象的识别码。例如，当终端通过扫描实物对象A的识别码获得第一身份标识的情况下，终端可以先检测该第一身份标识是否与实物对象A的识别码绑定，并在检测到该第一身份标识未与实物对象A的识别码绑定的情况下，从自身存储的已绑定记录表中，查找该第一身份标识是否与其他实物对象的识别码绑定，以实现检测第一身份标识是否绑定实物对象的识别码。在一些实施例中，终端可以跳转至视频引导页面，以生成第一视频素材；通过将第一身份标识与实物对象的识别码绑定，以将第一视频素材与实物对象的识别码绑定。
在本公开的实施例中，预先设置有目标软件，该目标软件中具有与实物对象相关的内容，且进入该目标软件后可以获取到与该实物对象相关的内容。每个实物对象上设置有识别码(例如，二维码、条形码等)，且不同的实物对象上的识别码不同。在本公开的一些实施例中，实物对象可以是用于售卖或用于展示或用于赠送等用途的物品。例如，可以是与文化相关或者生活相关的物品，本公开实施例不作限制。
示例性地，实物对象可以是任何实物如某类商品、手工品，举例来说，行李箱、茶具和鲜花等；每一个行李箱上、每一套茶具、每一束鲜花上均设置有一个信息码，不同的行李箱、茶具和鲜花上的信息码不同；目标软件可以是与行李箱、茶具或鲜花关联的小程序、第三方应用、web(World Wide Web，全球广域网)端等，且该小程序或第三方应用中展示有与行李箱、茶具或鲜花相关的内容。
在本公开的实施例中，第一身份标识可以是用户的第三方工具中的身份标识。示例性地，第一身份标识可以是unionID。使用第三方工具中的身份标识，可以方便终端对第一身份标识进行管理。
在本公开的实施例中，终端可以扫描任一实物对象的识别码，并在对某个扫描到的识别码识别成功的情况下，获取目标软件绑定的该终端所对应的用户的第一身份标识，以确定该第一身份标识是否已经与任一实物对象上的识别码绑定。
在一些实施例中，终端可以显示包含扫描入口的扫码提示页面，并在接收到用户用于触发扫描入口的情况下，通过自身的图像采集装置(例如，摄像头)进行识别码的扫描识别，并在对扫描到的识别码识别成功的情况下，获取目标软件绑定的第一身份标识。“入口”可以表示链接或控件等可触发的虚拟按钮，例如，“扫描入口”可以表示扫描链接或扫描控件。
在另一些实施例中，扫码提示页面上还显示有扫码提示信息，以提示用户通过扫码进行绑定。示例性地，扫码提示信息可以是“您尚未绑定xxxx，请扫码xxxxx的防伪二维码绑定”。
本公开实施例中，既可以扫描实物对象上的识别码呈现视频引导页面以最终生成第二视频素材，还可以触发与识别码关联的链接或者图像呈现视频引导页面以生成第二视频素材，从而既可以在送出方收到实物对象的情况下依靠扫描实物对象上的识别码生成第二视频素材，还可以在送出方未收到实物对象的情况下依靠触发实物对象的识别码的链接或者图像生成第二视频素材，增加了第二视频素材生成的灵活性和便捷性。
在一些实施例中，步骤S2021b“响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，基于所述识别码，呈现与所述实物对象绑定的视频引导页面”可以通过如下步骤S20211b至步骤S20214b实现：
步骤S20211b：响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，呈现文本编辑页面；所述文本编辑页面包括引导所述送出方编辑文本的提示信息；
其中，所述文本编辑页面上可以展示送出方拥有的实物对象的样式，例如可以是实物礼品的样式；所述提示信息可以是“请您写下对好友的祝福吧”。
在一些实施例中，所述文本编辑页面可以是礼品卡初始页面，所述步骤S20211b可以包括：响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，呈现与所述实物对象对应的虚拟礼品卡的样式选择页面；响应于基于所述样式选择页面获取所述虚拟礼品卡的目标样式，呈现所述目标样式对应的礼品卡初始页面；所述礼品卡初始页面上包括文本编辑区域。
其中，在实物对象为玩具车的情况下，实物对象对应的虚拟礼品卡可以是以玩具车为背景图案，以花朵为小装饰物等的礼品卡，背景图案中玩具车的类型可以包括小型轿车、箱式货车、豪华轿车和经济型皮卡等。所述花朵可以是玫瑰花、车前菊和绣球花等。在本例中，样式选择页面可以包括不同风格的与玩具车对应的虚拟礼品卡，不同风格可以包括颜色基调不同、花朵不同、背景图案不同、装饰物不同等。如图5d所示，可以从样式选择页面51d中选择样式501d作为虚拟礼品卡的目标样式；所述目标样式501d以“豪华轿车”5011d为背景图案，以“车前菊”5012d为装饰物。响应于送出方对虚拟礼品卡的选择操作，可以从所述样式选择页面中获取所述虚拟礼品卡的目标样式。
步骤S20212b：基于所述文本编辑页面，获取描述文本；
其中，所述描述文本可以是用户在所述文本编辑页面输入的祝福语。
如图5e所示，礼品卡初始页面上还可以包括引导送出方编辑文本的提示信息501e。提示信息501e可以是“请您写下对好友的祝福吧”，送出方可以在所述礼品卡初始页面的文本编辑区域502e中输入祝福语。
步骤S20213b：基于所述描述文本生成与所述第二视频素材顺序播放的文本呈现页面；
其中，文本呈现页面可以是祝福语的展示页面，可以先写下祝福语(即描述文本)，再生成祝福视频(即第二视频素材)，还可以先生成祝福视频，再写下祝福语；在一个实施例中，在祝福语编辑完成后可以进入到送祝福视频的视频制作页面，所述视频制作页面可以展示送礼的活动介绍，并引导用户点击所述视频制作页面的拍摄控件，进行视频的选择或录制。
所述文本呈现页面可以是礼品卡完成页面，所述礼品卡完成页面即为制作完成的礼品卡；在一些实施例中，可以将所述实物对象的识别码设置在所述礼品卡完成页面上，由于视频引导页面与所述识别码绑定，因此，第二视频素材与所述识别码绑定，进而可以实现第二视频素材和所述礼品卡的绑定，不仅可以生成视频素材，还可以生成可编辑文本、可选择样式的虚拟礼品卡，使得接收方顺序播放第二视频素材和礼品卡完成页面，提高了接收方接收到的信息的丰富度。
步骤S20214b：响应于所述送出方用于确认所述文本呈现页面制作完成的第四操作，呈现与所述实物对象绑定的视频引导页面。
其中，所述文本呈现页面制作完成后可以跳转至文本制作完成页面，所述文本制作完成页面中可以包括“完成”控件或“下一步”控件，所述第四操作可以是对所述“完成”控件或“下一步”控件的点击操作。
本公开实施例中，不仅可以生成视频素材，还可以编辑文本以生成文本呈现页面，使得接收方顺序播放第二视频素材和文本呈现页面，提高了接收方接收到的信息的丰富度。
在一些实施例中，步骤202“响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材”可以通过以下步骤S2021c至步骤S2023c实现：
步骤S2021c：呈现实物对象展示页面；所述实物对象展示页面包括至少一个实物对象标识；
其中，所述实物对象标识可以是实物对象对应的编号或者图标。
步骤S2022c：响应于所述接收方对所述至少一个实物对象标识的选择操作，确定选择的实物对象是否支付完成；
步骤S2023c：在确定选择的实物对象支付完成的情况下，呈现与所述实物对象绑定的视频引导页面。
本公开实施例中，送出方可以通过实物对象展示页面，在线上购买实物对象，购买完成后进行与实物对象绑定的第二视频素材的制作，实现实物对象、识别码和第二视频素材之间的一一对应，提高了第二视频素材和实物对象之间的关联度。
在一些实施例中，在步骤208之前，所述方法还包括步骤2071和步骤2072：
步骤2071：响应于所述送出方的权限设置操作，获取权限口令；
步骤2072：将所述权限口令与所述第二视频素材进行绑定，以在对所述权限口令验证通过的设备上展示所述第二视频素材。
其中，权限设置操作可以用于设置所述第二视频素材的展示权限或播放权限；权限口令用于进行权限验证，在实施时，权限口令可以设置为：相关人的手机号码、生日、身份信息，例如送出方、接收方、第三人等的手机号码、生日、大学时期在班里担任的职务、专业等。
本公开实施例中，通过设置权限口令，并将权限口令和第二视频素材绑定，在权限口令验证通过的设备上展示第二视频素材，从而可以提高第二视频素材的保密性，这样手写礼品卡实际操作起来更方便、形式更多样化，且时效性更好。
在一些实施例中，步骤2071“响应于所述送出方的权限设置操作，获取权限口令”可以通过以下步骤S2711和步骤S2712实现：
步骤S2711：呈现权限设置页面；
步骤S2712：基于所述送出方在所述权限设置页面上的权限设置操作，获取权限口令。
其中，所述权限设置页面可以是权限口令的填写页面，参见图5f，所述权限设置页面51f中包括权限口令输入框501f，可以基于所述送出方在权限口令输入框501f中的输入操作，获取所述送出方设置的权限口令，所述权限口令可以是收礼方的生日，如“19950501”，所述权限口令也可以是收礼方的专业，如“计算机科学与技术”等。
这样，通过呈现权限设置页面，获取送出方在权限设置页面上输入的权限口令，从而可以便捷高效地设置权限口令。
在一些实施例中，步骤S2711“呈现权限设置页面”可以包括方式1或方式2，其中：
方式1：响应于所述送出方对所述实物对象上的识别码进行的第二扫描操作，响应于扫描到所述识别码，呈现权限设置页面。
方式2：获取与所述实物对象上的识别码关联的引导对象；响应于所述送出方对所述引导对象进行的第三触发操作，呈现权限设置页面，所述引导对象包括以下之一：链接、包括识别码的图像。
在一些实施例中，引导对象可以是送出方在线上购买实物对象时，客服推送的目标软件的链接，目标软件可以是小程序、第三方应用、Web(World Wide Web，全球广域网)端等；响应于送出方对所述链接进行的触发操作如点击操作，跳转进入目标软件，然后在目标软件中呈现权限设置页面。
在另一些实施例中，引导对象还可以是在线上购买实物对象时，实物对象的详情页中的包括识别码的图像，响应于送出方对该图像中的识别码进行的触发操作如长按操作，跳转进入目标软件，然后在目标软件中呈现权限设置页面。
在又一些实施例中，所述引导对象还可以是所述送出方在线上购买实物对象时，实物对象的详情页中的目标控件，响应于送出方对该目标控件进行的触发操作如转发操作，跳转进入目标软件，然后在目标软件中呈现权限设置页面。
本公开实施例中，不仅可以通过扫描实物对象的识别码呈现求权限设置页面，还可以触发实物对象上的识别码关联的引导对象呈现权限设置页面，从而既可以在已收到实物对象的情况下(已到货)利用实物对象上的识别码进行权限设置，也可以在未收到实物对象的情况下利用实物对象的识别码关联的引导对象进行权限设置，增加了权限设置页面的多样性。
图6为本公开实施例另一种显示方法的流程示意图，如图6所示，该方法包括：
步骤602：获取实物对象的接收方对所述实物对象的第一识别操作；
步骤604：响应于所述第一识别操作，获取第二视频素材，并播放所述第二视频素材，
其中，所述第二视频素材是基于所述实物对象的发送方获取的第一视频素材和与所述实物对象匹配的AR特效数据生成的；所述第二视频素材可以是根据识别码从服务器请求的与所述识别码对应的第二视频素材；所述实物对象的发送方又称所述实物对象的送出方，所述实物对象的送出方可以采集第一视频素材。
在一些实施例中，步骤604可以包括两种实现方式，方式1或方式2，其中：
方式1包括：获取与所述实物对象上的识别码关联的引导对象，响应于所述接收方对所述引导对象进行的第五触发操作，基于所述引导对象获取所述第二视频素材，其中，所述引导对象包括以下之一：链接、包括识别码的图像；
方式2包括：响应于对所述实物对象上的识别码的第四扫描操作，基于所述识别码获取所述第二视频素材。
在一些实施例中，在步骤602“获取实物对象的接收方对所述实物对象的第一识别操作”之前，所述包括步骤601：
步骤601：呈现权限口令的验证页面并基于所述验证页面获取权限口令；
其中，所述验证页面可以包括第二提示信息，所述第二提示信息用于引导所述接收方输入权限口令以播放所述第二视频素材。
所述步骤604中“播放所述第二视频素材”可以包括：响应于所述权限口令验证通过，播放所述第二视频素材。
其中，在所述接收方输入的权限口令与送出方设置的权限口令匹配的情况下，可以认为权限口令验证通过。
在一些实施例中，所述方法还包括步骤601和603，其中：
步骤601：响应于实物对象的接收方对所述实物对象对应的AR平台的触发操作，进入AR环境；其中，所述AR平台可以是支持AR交互的软件的链接，如小程序的链接、第三方应用的链接和web端的链接等，所述触发操作可以是对所述软件的链接的触发操作如点击操作等。
步骤603：在所述AR环境下，响应于对所述实物对象上的AR识别标记的第二识别操作，确定所述第二视频素材的展示位置参数；
其中，所述展示位置参数可以用于确定所述第二视频素材与所述实物对象的相对位置关系。
对应地，所述步骤604中的“播放所述第二视频素材”可以包括：基于所述第二视频素材的展示位置参数播放所述第二视频素材。
本公开实施例中，实物对象的接收方可以在呈现的权限口令验证页面上输入权限口令，然后识别实物对象以获取第二视频素材，在权限口令通过的情况下，播放第二视频素材，一方面，通过将代表真实环境的第一视频素材，和代表虚拟的实物对象的AR特效数据进行重叠，能够使得生成的第二视频素材中真实环境和虚拟对象同时存在，提高接收方的第二视频素材的观看体验；另一方面，在权限口令通过的情况下播放第二视频素材，提高了第二视频素材的私密性。既可以通过对实物对象上的识别码进行识别操作，获取第二视频素材，又可以对的识别码关联的引导对象进行识别操作，基于识别码获取第二视频素材，增加了第二视频素材获取的多样性。
另外，还可以响应于对所述实物对象上的AR识别标记的识别操作，确定所述第二视频素材的展示位置参数，并基于所述展示位置参数播放第二视频素材，从而能够提高播放第二视频素材与真实环境的匹配性，提升接收方的观看体验。
在一些实施例中，所述步骤602的方式2可以通过以下步骤S621和步骤S622实现：
步骤S621：响应于所述第四扫描操作，识别所述识别码得到所述实物对象的标识和内容服务器的请求地址；
其中，所述实物对象的标识可以是实物对象的编号，所述内容服务器可以是图1中的服务器20。
步骤S622：基于所述内容服务器的请求地址，访问所述内容服务器，并基于所述实物对象的标识请求第二视频素材，并播放所述第二视频素材。
其中，所述第二视频素材是基于所述实物对象的发送方获取的第一视频素材和与所述实物对象匹配的AR特效数据生成的，生成的实物对象的第二视频素材和实物对象的标识可以成对存储在内容服务器中。
本公开实施例中，通过将代表真实环境的第一视频素材，和代表虚拟的实物对象的AR特效数据进行重叠，能够使得生成的第二视频素材中真实环境和虚拟对象同时存在，提高接收方的第二视频素材的观看体验；通过扫描实物码得到实物对象的标识和内容服务器的地址，以从内容服务器中请求与实物对象的标识对应的第二视频素材并播放，从而可以实现一个第二视频素材对应一个识别码，提高了生成的第二视频素材的独特性和针对性，由于服务器中的第二视频素材是生成好的，因此，可供用户获取后播放，提高了第二视频素材播放的便捷性。
在一些实施例中，所述步骤602的方式2可以通过以下步骤S623至步骤S625实现：
步骤S623：响应于所述第二扫描操作，进入AR环境；
步骤S624：在所述AR环境下，基于所述识别码从内容服务器获取第二视频素材，所述第二视频素材包括与所述实物对象匹配的AR特效数据、所述AR特效数据的配置文件和第一视频素材；
步骤S625：基于所述配置文件，在播放所述第一视频素材的过程中，叠加显示所述AR特效数据对应的AR特效模型，以实现播放所述第二视频素材。
其中，所述第二视频素材是基于所述实物对象的发送方获取的第一视频素材和与所述实物对象匹配的AR特效数据生成的。
本公开实施例中，通过将代表真实环境的第一视频素材，和代表虚拟的实物对象的AR特效数据进行重叠，能够使得生成的第二视频素材中真实环境和虚拟对象同时存在，提高接收方的第二视频素材的观看体验；通过扫描实物码得到实物对象的AR特效数据、所述AR特效数据的配置文件和第一视频素材，以播放第二视频素材，从而可以实现一个第二视频素材对应一个识别码，提高了生成的第二视频素材的独特性和针对性，由于服务器中的第二视频素材是在播放第一视频素材时，叠加AR特效数据对应的AR特效模型以实现播放的，因此，提高了第二视频素材播放的多样性。
在一些实施例中，在响应于所述第一识别操作之后，所述方法还包括：进入AR环境下，获取所述接收方对所述实物对象上的AR识别标记进行的第三扫描操作；对应地，所述播放所述第二视频素材，包括：响应于所述第三扫描操作，基于所述AR识别标记呈现所述第二视频素材。
在一些实施例中，在所述步骤602之后，所述方法还包括以下步骤：响应于所述第一识别操作，呈现关联所述实物对象的互动页面；响应于所述互动页面上的第四触发操作，进入AR环境；
其中，所述实物对象的互动页面可以是实物对象的弹窗动效；所述互动页面上可以包括“拆礼物”控件，在对“拆礼物”控件进行点击操作后，可以呈现所述实物对象的特效，如礼物弹窗的动效，动效可以持续两秒后进入AR环境；所述礼物弹窗可以是与实物对象对应的卡通图片或者简笔画图片的弹窗，还可以是一个礼物包装盒的弹窗。
对应地，所述在所述步骤604之后，所述方法还包括以下步骤605至步骤608：
步骤605：呈现实物对象展示页面；所述实物对象展示页面包括至少一个实物对象 标识；
其中，在第二视频素材播放结束后，可以在视频播放页面的底部显示“我也要送礼”控件，收礼方点击“我也要送礼”控件后进入实物对象展示页面。
步骤606：响应于所述接收方对所述至少一个实物对象标识的选择操作，确定选择的实物对象是否支付完成；
其中，所述选择操作用于从至少一个实物对象中选出待购买的目标实物对象。
步骤607：在确定选择的实物对象未支付的情况下，提示所述接收方完成支付；
步骤608：在确定选择的实物对象支付完成的情况下，响应于所述接收方作为所述选择的实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面。
本公开实施例中，通过对与识别码关联的引导对象进行触发，进入AR环境，从而能够更加便捷地进入AR环境；通过呈现实物对象的互动页面和礼物弹窗特效，可以增加接收方的感官体验；通过用户对实物对象标识的选择操作，可以更便捷地进行接收方的身份转换：由接收方变为送出方，提高送出实物对象的便捷性。
在一个实施例中，送礼方在线上购买了某件商品(商品上设置有AR识别标记，例如Marker)后，例如日历，会随书附赠一张日历样式的礼品卡(礼品卡可以是线上礼品卡，也可以是实物礼品卡)。送礼方扫描实物礼品上的二维码(识别码)进行绑定，绑定成功后进入线上小程序进入礼物视频制作流程，可以选择视频或者录制一段祝福视频，录制时会有人脸特效贴纸。
录制结束后视频已经与送礼方的实物礼品绑定，送礼方将实物礼品以小程序链接形式分享给收礼方，收礼方点击小程序后引导去扫描实物礼品的Marker查看送礼方放置在实物上的祝福视频。
本公开实施例提供一种送礼方制作AR礼品卡的方法，所述方法包括以下步骤：
步骤11：送礼方已购买实物礼品，实物礼品上有引导语引导送礼方扫描实物礼品上的二维码(即实物礼品卡)进入礼物视频制作流程，规定第一次扫描实物礼品卡的用户为送礼方，进入送礼流程。
其中，在实物对象为实物礼品、实物对象的送出方为送礼方、实物对象的接收方为收礼方的情况下，即送礼方向收礼方赠送实物礼品之前，可以制作AR礼品卡(祝福视频)，即第二视频素材。
步骤12：送礼方扫描实物礼品卡后进入礼品卡写祝福语页面，该写祝福语页面上会展示送礼方拥有的礼物样式，同时引导用户编辑祝福语。
其中，写祝福语页面即为文本编辑页面，祝福语即为用户编辑的描述文本，所述写祝福语页面包括引导语句，所述引导语句即为引导所述送出方编辑文本的提示信息；所述礼物样式即为实物礼品的样式。
步骤13：祝福语编辑完成后进入送祝福视频页面，该送祝福视频页面上会展示活动介绍同时引导用户点击拍摄视频控件；送礼方点击拍摄视频控件后会出现两种选项，从自己的相册选择一段已经拍好的视频或者录制一段视频；
其中，送祝福视频页面即为视频引导页面，送礼方点击拍摄视频控件(第一操作)后，送出方设备会响应于所述第一操作，呈现与实物对象绑定的模式选择页面，所述模式选择页面包括至少一种选择模式，所述至少一种选择模式包括以下至少之一：视频选择模式、录制视频模式，两种选项即为两种选择模式，从自己的相册选择一段已经拍好的视频对应于视频选择模式，录制一段视频对应于录制视频模式。
步骤14：送礼方选择选一段视频会进入相册进行选择，选择完成后进入视频制作完成页面，用户可以点击下一步控件或者点击返回控件重新返回相册选择；送礼方点击录制一段视频后会进入录制视频流程，录制视频时可以更换背景音乐，可以更换特效贴纸 等，所述特效贴纸可以是与实物礼品关联的贴纸，例如实物礼品是一束花，则贴纸可以是关于花的。录制完成后同样进入视频制作完成页面，可以点击下一步控件或者重新返回重新录制；
其中，送礼方选择选一段视频，选择完成后可以先进入加载所述第一视频素材的完成页面，送礼方也可以点击录制一段视频，录制完成后同样可以进入加载所述第一视频素材的完成页面，在该完成页面中可以包括加载AR特效标记(即特效贴纸)的触发控件，响应于所述送出方对所述至少一个AR特效标记的选择操作，基于所述第一视频素材和选择的AR特效标记，生成带有AR特效的第二视频素材，在第二视频素材生成后可以进入视频制作完成页面。
步骤15：视频制作完成后进入分享页面，该分享页面上会引导送礼方去提示收礼方扫描实物礼品卡查看祝福视频，送礼方也可以点击页面上的按钮去扫描自己的实物礼品Marker查看录制好的祝福视频；点击页面上的分享按钮将小程序链接分享给送礼方。
其中，所述分享页面即为视频分享页面，所述视频分享页面包括提示信息，以引导送礼方去提示收礼方扫描实物礼品卡查看祝福视频，所述分享按钮即为分享控件。
本公开实施例提供一种收礼方查看实物礼品卡的方法，所述方法包括以下步骤：
步骤21a：收礼方点击送礼方分享的小程序链接，页面展示“拆礼物”按钮，点击“拆礼物”按钮后会出现一个礼物弹窗的动效，动效持续几秒后进入AR环境；
步骤22a：收礼方对准送礼方送来的实物礼品的Marker(AR识别标记)查看送礼方录制的祝福视频。
其中，所述实物礼品的Marker可以理解为贴在实物礼品上的AR识别标记，所述小程序链接即为识别码的链接，所述收礼方还可以点击送礼方分享的识别码的图像，页面展示“拆礼物”按钮，所述识别码的链接和所述识别码的图像均为识别码的引导对象。
本公开实施例提供一种收礼方查看实物礼品卡的方法，所述方法包括以下步骤：
步骤21b：收礼方扫描送礼方送来的实物礼品上的二维码，进入小程序出现拆礼物按钮，点击后出现一个礼物弹窗的动效，动效持续几秒后进入AR环境；
步骤22b：收礼方对准送礼方送来的实物礼品的Marker(AR识别标记)查看送礼方录制的祝福视频，祝福视频页面上会显示送礼方编辑好的祝福语。
视频播放结束后底部会有“我也要送礼”按钮，收礼方点击“我也要送礼”按钮后进入小程序礼物展示页面，在收礼方此时没有购买绑定实物礼品的情况下，在页面上选择某件礼物后会提示先去选购实物商品并绑定；绑定成功后会进入送礼方流程。
本公开实施例中，在小程序中实现基于实物礼品上的Marker与线上录制视频(即第二视频素材)相结合，用户可以将自己线上录制的视频与线下实物上的识别码进行绑定。小程序与应用程序相比使用更加轻松，而且在社交应用程序环境中用户容易找到入口，可以在小程序中体验AR特效与人脸特效，有利于AR技术的推广。
本公开实施例中，用户购买线下实物礼品，扫码绑定后进入小程序线上录制视频流程，视频制作完成后分享小程序给收礼方，并提醒收礼方去扫描实物礼品卡查看祝福视频。收礼方收到实物礼品后扫描实物礼品卡查看祝福视频，在点击“我也想送礼”的情况下，则提醒用户去选购实物礼品送礼。
图7为本公开实施例一种AR礼品卡实现方法的流程示意图，参见图7，所述方法包括以下步骤：
步骤701：送礼方线下导流或者收到礼物后要送礼物；
其中，送礼方在收到某位好友的礼物后，可以购买实物礼品，向该好友回赠实物礼品，或者向另一位好友赠送实物礼品。
步骤702：送礼方进入小程序的礼物展示页，点击礼物提示去扫描实物码；
其中，送礼方进入小程序的礼物展示页后，可以点击礼物展示页上想要选择的礼物，礼物展示页面显示提示消息，以提示送礼方去扫描购买的实物礼品上的实物码；所述实物码又可以称为识别码，所述识别码可以印在所述实物礼品上的礼品卡上。
在此步骤中会提示送礼方去购买新的礼品卡；在用户又去扫描了收到的实物礼品上的识别码的情况下，则提示此礼品卡已被绑定，在想要送礼的情况下，需要去购买一张新的礼品卡。
步骤703：送礼方扫描实物码；
其中，送礼方扫描实物码进入小程序后，可以进入写祝福语页面。
步骤704：送礼方进入小程序的写祝福语页面，点击送礼物，出现底部浮窗，选一段或者录一段；
其中，送礼方扫描实物码进入小程序，小程序读取送礼方的用户标识，将实物码和用户标识绑定成功，实际上，是将实物码和该送礼方的祝福视频绑定；用户写完祝福语后，可以点击写祝福语页面中的“送礼物”控件，写祝福语页面的底部出现浮窗，所述浮窗中包括“选一段”控件和“录一段”控件。
步骤705：送礼方点击“选一段”控件，去“我的”里选择视频，没有作品提示送礼方去录一段；
其中，在送礼方点击“选一段”控件的情况下，小程序跳转至我的相册，送礼方从视频集合中选择目标视频作为祝福视频；在我的相册里没有视频作品的情况下，提示送礼方录一段视频。
步骤706：送礼方点击“录一段”控件，进入录制流程；
其中，在送礼方点击“录一段”控件的情况下，开始视频录制，将录制完成的视频作为祝福视频。
步骤707：视频制作完成后点击“立即分享”控件，将祝福视频以小程序链接形式分享给好友；
步骤708：一方面，收礼方可以点击送礼方分享的小程序链接，收礼方可以点击链接显示拆礼包页面，收礼方点击拆礼包页面的“拆礼物”控件后出现蒙层提示，之后进入AR环境；
步骤709：另一方面，收礼方可以扫描实物码，进入小程序拆礼物页面；收礼方点击拆礼包页面的“拆礼物”控件后出现蒙层提示，之后进入AR环境；
步骤710：收礼方在AR环境下扫实物码查看祝福视频，祝福视频底部有祝福语和“我也要送礼物”控件。
在一个实施例中，送礼方在线上购买了某件商品(商品上设置有AR识别标记，例如Marker)后，例如日历，会随书附赠一张日历样式的礼品卡(礼品卡可以是线上礼品卡，也可以是实物礼品卡)。在获赠一个线上礼品卡的应用场景下，在用户下单日历时可以通过点击商品详情页的链接或者点击客服提供的链接跳转进入线上小程序，在小程序内选择一种礼品卡的样式，填写收礼人的手机号，祝福语等内容后，进入线上人脸拍摄环节，视频制作完成后分享给收礼方；收礼方点击送礼方分享的小程序或者扫描收到的礼品卡上的二维码后输入自己的手机号验证身份，验证成功后进入AR环境提示对准礼品卡，即可查看送礼方制作的祝福视频。
本公开实施例提供一种送礼方制作AR礼品卡的方法，所述方法包括以下步骤：
步骤31：送礼方在购买商品时点击商品详情页的“送祝福”按钮，或者点击客服推送的链接跳转进入小程序；
其中，所述礼品卡即为礼品卡完成页面。
步骤32：小程序中呈现礼品卡选择页面；
其中，所述礼品卡选择页面即为样式选择页面，所述送礼方进入小程序之后进入礼品卡选择页面，选择自己喜欢的一种礼品卡；在用户不是通过购买商品的途径进入小程序的情况下，选择某种礼品卡后小程序会告知用户该礼品卡是与商品所绑定，可以先去下单商品，但是未购买商品的用户依然可以体验小程序内后续的礼品卡流程。
步骤33：小程序中呈现权限设置页面；
其中，响应于送礼方选择目标礼品卡，小程序跳转至权限设置页面，送礼方可以在权限设置页面中填写收礼方手机号作为权限口令，送礼方可以更改手机号。
步骤34：小程序中呈现礼品卡初始页面；
其中，响应于送礼方填写完收礼方手机号，小程序跳转至礼品卡初始页面，在礼品卡初始页面的文本编辑区域编辑祝福语。祝福语即为送礼方编辑的描述文本，所述礼品卡初始页面包括引导语句，所述引导语句即为引导所述送礼方编辑文本的提示信息，可以在填写完成描述文本后，生成礼品卡完成页面(即礼品卡)。
步骤35：小程序中呈现送祝福视频页面；
其中，送祝福视频页面上会展示活动介绍同时引导用户点击拍摄视频控件；在录制视频之前编辑好的祝福语可以展示在视频引导页面的上方以给送礼方提示作用。
步骤36：送礼方从模式选择页面确定出目标选择模式；
其中，送礼方选择选一段视频会进入相册进行选择，选择完成后进入视频制作完成页面，用户可以点击下一步控件或者点击返回控件重新返回相册选择。
送礼方点击录制一段视频后会进入录制视频流程，录制视频时可以更换背景音乐，可以更换特效贴纸等，所述特效贴纸可以是与实物礼品关联的贴纸，例如实物礼品是一束花，则贴纸可以是关于花的。录制完成后同样进入视频制作完成页面，可以点击下一步控件或者重新返回重新录制。
步骤37：小程序呈现视频分享页面；
其中，视频制作完成后可以将礼品卡与祝福视频绑定，例如可以将实物对象的二维码放置在礼品卡中，绑定成功后进入视频分享页面，该视频分享页面上会引导送礼方去提示收礼方扫描礼品卡中的二维码、输入手机号验证后查看祝福视频，送礼方也可以点击视频分享页面上的查看按钮去查看自己录制的祝福视频；点击视频分享页面上的分享按钮将小程序链接分享给送礼方。
本公开实施例提供一种收礼方查看实物礼品卡的方法，所述方法包括以下步骤41a和42a：
步骤41a：收礼方点击送礼方分享的小程序链接，页面展示输入手机号页面，输入手机号验证通过后进入AR环境；其中，所述输入手机号页面可以是权限口令的验证页面。步骤42a：收礼方对准送礼方送来的实物礼品的Marker查看送礼方录制的祝福视频。
其中，所述小程序链接即为识别码的链接，所述收礼方还可以点击送礼方分享的识别码的图像，页面展示输入手机号页面，所述识别码的链接和所述识别码的图像均为识别码的引导对象。所述实物礼品的Marker可以理解为贴在实物礼品上的AR识别标记。
本公开实施例提供一种收礼方查看实物礼品卡的方法，所述方法包括以下步骤41b和42b：
步骤41b：收礼方扫描送礼方送来的实物礼品上的二维码，页面展示输入手机号页面，输入手机号验证通过后进入AR环境；
步骤42b：收礼方对准送礼方送来的实物礼品的Marker查看送礼方录制的祝福视频。其中，祝福视频页面上可以显示送礼方编辑好的祝福语。
视频播放结束后底部会有“我也要送礼”按钮，收礼方点击“我也要送礼”按钮后进入小程序礼物展示页面，在收礼方此时没有购买绑定实物礼品的情况下，在页面上选 择某件礼品卡后会提示先去选购实物商品并绑定；绑定成功后会进入送礼方流程。
本公开实施例中，在小程序中实现基于实物上的Marker与线上录制视频(即第二视频素材)相结合，用户可以将自己线上录制的视频与线下实物上的Marker进行绑定。小程序与应用程序相比使用更加轻松，而且在社交应用程序环境中用户容易找到入口，可以在小程序中体验AR特效与人脸特效，有利于AR技术的推广。
本公开实施例中，用户购买线下实物礼品，通过点击商品详情页“送祝福”链接或者客服提供的链接进入小程序线上录制视频流程，视频制作完成后分享小程序给收礼方，并提醒收礼方输入手机号查看祝福视频。收礼方收到实物礼品后扫描礼品卡查看祝福视频，在点击“我也想送礼”控件的情况下，则提醒用户去选购实物礼品送礼。
图8为本公开实施例一种AR礼品卡实现方法的流程示意图，如图8所示，所述方法包括以下步骤：
步骤801：在购物平台下单购买商品后提示点击“送礼物”控件；
其中，用户可以在线上的购物平台如微店购买商品，所述商品可以是日历、书籍和手办等，在用户支付成功后，所述购物平台上可以显示提示信息如“点击下方按钮送礼物”，用户可以点击“送礼物”控件，进入步骤802。
步骤802：出现应用登录弹窗，在小程序内获取到用户的unionid；
其中，用户可以在所述应用登录弹窗输入unionid。
步骤803：进入礼品卡展示页面；
其中，所述礼品卡展示页面可以是与实物礼品上的Marker关联的样式选择页面，换句话说，样式选择页面可以包括至少一个礼品卡样式，这至少一个礼品卡样式都对应同一个Marker。举例来说，送礼方A1和B1选择了同一款礼品，这款礼品上的Marker可以是一样的，由此，送礼方A1和B1打开的礼品卡展示页面是同一个页面，在该页面上，送礼方A1和B1可以分别选择样式1和样式2，这样送礼方A1对应的收礼方A2在扫描该款礼品上的Marker的时候，呈现的是基于样式1的AR特效；送礼方B1对应的收礼方B2在扫描该款礼品上的Marker的时候，呈现的是基于样式2的AR特效。
所述礼品卡展示页面可以展示出用户购买的日历绑定了几种样式的礼品卡，用户可以选择某一种样式的礼品卡去录制祝福视频。
步骤804：进入收礼人信息与祝福语编辑页面；
其中，可以在所述收礼人信息与祝福语页面填写收礼人手机号、昵称等，并填写祝福语；
步骤805：进入视频制作流程；
其中，所述视频制作流程即为第二视频素材的生成流程，在此处不再赘述。
在视频制作完成后可以执行步骤806或者步骤807：
步骤806：视频制作完成后进入视频分享页面；
其中，所述视频分享页面可以包括提示信息，用于提示收礼方扫描礼品卡上的二维码后输入自己的手机号即可查看卡片(即礼品卡)上的视频，所述送礼方可以以小程序链接的形式将所述视频分享页面分享至收礼方。
步骤807：视频制作完成后送礼方查看并修改信息；
其中，送礼方可以点击“我的礼物视频”控件线上查看自己给每个实物礼品录制的视频祝福，可以修改每一个祝福视频的收礼方的手机号。
需要说明的是，在执行完步骤701后，还可以执行步骤708：
步骤808：送礼方点击小程序首页的“玩转AR”控件进入小程序的礼品卡展示页面；
其中，送礼方点击某一礼品卡弹窗后提示此AR礼品是与日历实体书绑定，送礼方点击分享出去的小程序链接可以线上查看自己录制的视频祝福。
在步骤808执行之后，还可以执行步骤803。
一方面，收礼方可以通过步骤809a至步骤811a查看送礼方制作的AR视频：
步骤809a：收礼方点击送礼方分享的小程序链接；
步骤810a：小程序提示收礼方输入手机号获取验证码；
步骤811a：收礼方通过手机号验证通过后进入AR环境，小程序提示收礼方对准礼品卡查看送礼方录制的祝福视频，视频上展示祝福语。
另一方面，收礼方可以通过步骤809b至步骤812b查看送礼方制作的AR视频：
步骤809b：收礼方扫描实物礼品上的二维码；
步骤810b：小程序提示收礼方输入手机号获取验证码；
步骤811b：收礼方通过手机号验证通过后进入AR环境，小程序提示收礼方对准礼品卡查看送礼方录制的祝福视频，视频上展示祝福语；
步骤812b：收礼方点击页面导流按钮“我也要送礼”进入小程序的礼物展示页面，即执行步骤808。
本公开实施例涉及增强现实领域，通过获取现实环境中的目标对象的图像信息，进而借助各类视觉相关算法实现对目标对象的相关特征、状态及属性进行检测或识别处理，从而得到与应用匹配的虚拟与现实相结合的AR效果。
示例性地，目标对象可涉及与人体相关的脸部、肢体、手势、动作等，或者与物体相关的标识物、标志物，或者与场馆或场所相关的沙盘、展示区域或展示物品等。
视觉相关算法可涉及视觉定位、SLAM、三维重建、图像注册、背景分割、对象的关键点提取及跟踪、对象的位姿或深度检测等。应用不仅可以涉及跟真实场景或物品相关的导览、导航、讲解、重建、虚拟效果叠加展示等交互场景，还可以涉及与人相关的特效处理，比如妆容美化、肢体美化、特效展示、虚拟模型展示等交互场景。可通过卷积神经网络，实现对目标对象的相关特征、状态及属性进行检测或识别处理。上述卷积神经网络是基于深度学习框架进行模型训练而得到的网络模型。
需要说明的是，本公开实施例中，如果以软件功能模块的形式实现上述的显示方法，并作为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。基于这样的理解，本公开实施例的技术方案本质上或者说对相关技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质中，包括若干指令用以使得电子设备(可以是手机、平板电脑、台式机、个人数字助理、导航仪、数字电话、视频电话、电视机、传感设备等)执行本公开各个实施例所述方法的全部或部分。而前述的存储介质包括：U盘、移动硬盘、只读存储器(Read Only Memory，ROM)、磁碟或者光盘等各种可以存储程序代码的介质。这样，本公开实施例不限制于任何特定的硬件和软件结合。
基于前述第一方面的方法的实施例，本公开实施例提供一种显示装置，该装置包括所包括的各模块，可以通过设备中的处理器来实现；当然也可通过逻辑电路实现；在实施的过程中，处理器可以为中央处理器(CPU，Central Processing Unit)、微处理器(MPU，Microprocessor Unit)、数字信号处理器(DSP，Digital Signal Processing)或现场可编程门阵列(FPGA，Field Programmable Gate Array)等。
图9为本公开实施例一种显示装置的组成结构示意图，如图9所示，所述装置900包括呈现模块901、加载模块902和第一生成模块903，其中：
呈现模块901，配置为响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材；
加载模块902，配置为响应于所述送出方针对所述视频引导页面的第二操作，加载 所述第一视频素材；
第一生成模块903，配置为基于所述第一视频素材和与所述实物对象匹配的AR特效数据，生成带有AR特效的第二视频素材；所述第二视频素材用于所述实物对象的接收方在接收方设备上展示。
在一个实施例中，所述视频分享页面包括分享控件，所述视频分享页面还可以包括用于引导所述送出方将所述第二视频素材分享给所述接收方的提示信息；所述装置还包括：第二生成模块，配置为响应于所述送出方用于确认所述第二视频素材制作完成的第三操作，生成用于呈现有所述第二视频素材的视频分享页面；分享模块，配置为响应于所述送出方针对所述分享控件的第二触发操作，将所述视频分享页面发送给所述接收方。
在一个实施例中，所述呈现模块1301，包括：第一呈现子模块，配置为响应于所述送出方的第一操作，呈现与所述实物对象绑定的模式选择页面；其中，所述模式选择页面包括至少一种选择模式，每一选择模式用于引导所述送出方获取待加载的第一视频素材；第二呈现子模块，配置为响应于所述送出方针对所述至少一种选择模式的选择操作，呈现用于引导所述送出方加载的第一视频素材的视频引导页面。
在一个实施例中，所述至少一种选择模式包括以下至少之一：视频选择模式、录制视频模式；在所述至少一种选择模式的选择操作为选择视频选择模式的情况下，所述视频引导页面为视频集合的展示页面，所述第二操作为在所述展示页面上对目标视频的选择操作，所述第一视频素材为目标视频素材；在所述至少一种选择模式的选择操作为选择录制视频模式的情况下，所述视频引导页面为视频采集页面，所述第二操作为在所述视频采集页面上的录制操作，所述第一视频素材为录制视频素材。
在一个实施例中，所述装置还包括：再呈现模块，配置为呈现AR特效呈现页面；所述AR特效呈现页面包括与所述实物对象匹配的至少一个AR特效标记；所述第一生成模块903，包括：第一生成子模块，配置为响应于所述送出方对所述至少一个AR特效标记的选择操作，基于所述第一视频素材和选择的AR特效标记，生成带有AR特效的第二视频素材。
在一个实施例中，所述第一生成子模块，包括：第一显示单元，配置为响应于所述送出方对所述至少一个AR特效标记的选择操作，显示选择的目标AR特效标记对应的编辑界面；第一获取单元，配置为获取在所述编辑界面对所述目标AR特效标记对应的AR特效模型进行的模型编辑操作；第二获取单元，配置为响应于所述模型编辑操作，获取所述AR特效模型的配置文件；第一生成单元，配置为基于所述AR特效模型的AR特效数据、所述配置文件和所述第一视频素材，生成带有AR特效的第二视频素材。
在一个实施例中，呈现模块901，包括：第三呈现子模块，配置为响应于所述送出方的第一操作，呈现AR特效呈现页面；所述AR特效呈现页面包括与所述实物对象匹配的至少一个AR特效标记；第四呈现子模块，配置为响应于所述送出方对所述至少一个AR特效标记的选择操作，呈现与所述实物对象绑定的视频引导页面。
在一个实施例中，所述呈现模块901，包括：第五呈现子模块，配置为响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，基于所述识别码，呈现与所述实物对象绑定的视频引导页面；
在一个实施例中，所述呈现模块901，包括：第一获取子模块，配置为获取与所述实物对象上的识别码关联的引导对象；第六呈现子模块，配置为响应于所述送出方对所述引导对象进行的第一触发操作，呈现与所述实物对象绑定的视频引导页面；其中，所述引导对象包括以下之一：链接、包括识别码的图像。
在一个实施例中，所述第五呈现子模块，包括：第一呈现单元，配置为响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，呈现文本编辑页面；所述文本 编辑页面包括引导所述送出方编辑文本的提示信息；第三获取单元，配置为基于所述文本编辑页面，获取描述文本；第二生成单元，配置为基于所述描述文本生成与所述第二视频素材顺序播放的文本呈现页面；第二呈现单元，配置为响应于所述送出方用于确认所述文本呈现页面制作完成的第四操作，呈现与所述实物对象绑定的视频引导页面。
在一个实施例中，所述呈现模块1301，包括：第七呈现子模块，配置为呈现实物对象展示页面；所述实物对象展示页面包括至少一个实物对象标识；第一确定子模块，配置为响应于所述接收方对所述至少一个实物对象标识的选择操作，确定选择的实物对象是否支付完成；第八呈现子模块，配置为在确定选择的实物对象支付完成的情况下，呈现与所述实物对象绑定的视频引导页面。
在一个实施例中，所述文本编辑页面包括礼品卡初始页面；所述第一呈现单元，包括：第一呈现子单元，配置为响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，呈现与所述实物对象对应的虚拟礼品卡的样式选择页面；第二呈现子单元，配置为响应于基于所述样式选择页面获取所述虚拟礼品卡的目标样式，呈现所述目标样式对应的礼品卡初始页面；所述礼品卡初始页面上包括文本编辑区域。
在一些实施例中，所述装置还包括：第一获取模块，配置为响应于所述送出方的权限设置操作，获取权限口令；绑定模块，配置为将所述权限口令与所述第二视频素材进行绑定，以在对所述权限口令验证通过的设备上展示所述第二视频素材。
在一些实施例中，所述第一获取模块，包括：第九呈现子模块，配置为呈现权限设置页面，第一获取子模块，配置为基于所述送出方在所述权限设置页面上的权限设置操作，获取权限口令。
在一些实施例中，所述第九呈现子模块，配置为响应于所述送出方对所述实物对象上的识别码进行的第二扫描操作，响应于扫描到所述识别码，呈现权限设置页面。
在一些实施例中，所述第九呈现子模块，配置为获取与所述实物对象上的识别码关联的引导对象；响应于所述送出方对所述引导对象进行的第三触发操作，呈现权限设置页面。
在一些实施例中，在一些实施例中，第二生成模块，包括：验证子模块，配置为响应于所述送出方用于确认所述第二视频素材制作完成的第三操作，验证所述权限口令是否获取成功；第二生成子模块，配置为响应于获取到所述权限口令的情况下，生成用于呈现有所述第二视频素材的视频分享页面。
基于前述第二方面的方法的实施例，本公开实施例提供一种显示装置，如图10所示，所述装置1000包括获取模块1001和播放模块1002，其中：
获取模块1001，配置为获取实物对象的第一识别操作；
播放模块1002，配置为响应于所述第一识别操作，获取第二视频素材，并播放所述第二视频素材，其中，所述第二视频素材是基于所述实物对象的发送方获取的第一视频素材和与所述实物对象匹配的AR特效数据生成的。
在一个实施例中，所述装置还包括：再获取模块，配置为进入AR环境下，获取所述接收方对所述实物对象上的AR识别标记进行的第三扫描操作；播放模块，配置为响应于所述第三扫描操作，基于AR识别标记呈现所述第二视频素材。
在一个实施例中，所述装置还包括：第一呈现模块，配置为呈现关联所述实物对象的互动页面；第一进入模块，配置为响应于所述互动页面上的第四触发操作，进入所述AR环境。
在一个实施例中，所述装置还包括：第二呈现模块，配置为呈现实物对象展示页面；所述实物对象展示页面包括至少一个实物对象标识；第一确定模块，配置为响应于所述接收方对所述至少一个实物对象标识的选择操作，确定选择的实物对象是否支付完成； 提示模块，配置为在确定选择的实物对象未支付的情况下，提示所述接收方完成支付；第三呈现模块，配置为在确定选择的实物对象支付完成的情况下，响应于所述接收方作为所述选择的实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面。
在一个实施例中，所述装置还包括：第四呈现模块，配置为呈现权限口令的验证页面并基于所述验证页面获取权限口令；所述播放模块，配置为响应于所述权限口令验证通过，播放所述第二视频素材。
在一个实施例中，所述装置还包括：第二进入模块，配置为响应于实物对象的接收方对所述实物对象对应的AR平台的触发操作，进入AR环境；第二确定模块，配置为在所述AR环境下，响应于对所述实物对象上的AR识别标记的第二识别操作，确定所述第二视频素材的展示位置参数；所述播放模块，配置为基于所述第二视频素材的展示位置参数播放所述第二视频素材。
在一个实施例中，所述获取模块1001，包括：第一获取子模块，配置为获取与所述实物对象上的识别码关联的引导对象，响应于所述接收方对所述引导对象进行的第五触发操作，基于所述引导对象获取所述第二视频素材，其中，所述引导对象包括以下之一：链接、包括识别码的图像；
在一个实施例中，所述获取模块1001，包括：第一获取子模块，配置为响应于对所述实物对象上的识别码的第四扫描操作，基于所述识别码获取所述第二视频素材。
以上装置实施例的描述，与上述方法实施例的描述是类似的，具有同方法实施例相似的有益效果。对于本公开装置实施例中未披露的技术细节，请参照本公开方法实施例的描述而理解。
本公开实施例还提供一种计算机程序产品，所述计算机程序产品包括存储了计算机程序的非瞬时性计算机可读存储介质，该计算机程序使得计算机执行如上述方法实施例中记载的任何一种显示方法的部分或全部步骤。
需要说明的是，本公开实施例中，如果以软件功能模块的形式实现上述的显示方法，并作为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。基于这样的理解，本公开实施例的技术方案本质上或者说对相关技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质中，包括若干指令用以使得电子设备(可以是手机、平板电脑、台式机、个人数字助理、导航仪、数字电话、视频电话、电视机、传感设备等)执行本公开各个实施例所述方法的全部或部分。而前述的存储介质包括：U盘、移动硬盘、只读存储器(Read Only Memory，ROM)、磁碟或者光盘等各种可以存储程序代码的介质。这样，本公开实施例不限制于任何特定的硬件和软件结合。对应地，本公开实施例提供一种计算机可读存储介质，其上存储有计算机程序，该计算机程序被处理器执行时实现上述实施例中提供的显示方法中的步骤。
对应地，本公开实施例提供一种电子设备，图11为本公开实施例电子设备的一种硬件实体示意图，如图11所示，该电子设备1100的硬件实体包括：包括存储器1101和处理器1102，所述存储器1101存储有可在处理器1102上运行的计算机程序，所述处理器1102执行所述程序时实现上述实施例显示方法中的步骤。
存储器1101配置为存储由处理器1102可执行的指令和应用，还可以缓存待处理器1102以及设备1100中各模块待处理或已经处理的数据(例如，图像数据、音频数据、语音通信数据和视频通信数据)，可以通过闪存(FLASH)或随机访问存储器(Random Access Memory，RAM)实现。
这里需要指出的是：以上存储介质和设备实施例的描述，与上述方法实施例的描述是类似的，具有同设备实施例相似的有益效果。对于本公开存储介质和方法实施例中未披露的技术细节，请参照本公开设备实施例的描述而理解。应理解，说明书通篇中提到 的“一个实施例”或“一实施例”意味着与实施例有关的特定特征、结构或特性包括在本公开的至少一个实施例中。因此，在整个说明书各处出现的“在一个实施例中”或“在一实施例中”未必一定指相同的实施例。此外，这些特定的特征、结构或特性可以任意适合的方式结合在一个或多个实施例中。应理解，在本公开的各种实施例中，上述各过程的序号的大小并不意味着执行顺序的先后，各过程的执行顺序应以其功能和内在逻辑确定，而不应对本公开实施例的实施过程构成任何限定。上述本公开实施例序号仅仅为了描述，不代表实施例的优劣。
需要说明的是，在本文中，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、物品或者装置不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、物品或者装置所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括该要素的过程、方法、物品或者装置中还存在另外的相同要素。
在本公开所提供的几个实施例中，应该理解到，所揭露的设备和方法，可以通过其它的方式实现。以上所描述的设备实施例仅仅是示意性的，例如，所述单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式，如：多个单元或组件可以结合，或可以集成到另一个系统，或一些特征可以忽略，或不执行。另外，所显示或讨论的各组成部分相互之间的耦合、或直接耦合、或通信连接可以是通过一些接口，设备或单元的间接耦合或通信连接，可以是电性的、机械的或其它形式的。
上述作为分离部件说明的单元可以是、或也可以不是物理上分开的，作为单元显示的部件可以是、或也可以不是物理单元；既可以位于一个地方，也可以分布到多个网络单元上；可以根据实际的需要选择其中的部分或全部单元来实现本实施例方案。另外，在本公开各实施例中的各功能单元可以全部集成在一个处理单元中，也可以是各单元分别单独作为一个单元，也可以两个或两个以上单元集成在一个单元中；上述集成的单元既可以采用硬件的形式实现，也可以采用硬件加软件功能单元的形式实现。
本领域普通技术人员可以理解：实现上述方法实施例的全部或部分步骤可以通过程序指令相关的硬件来完成，前述的程序可以存储于计算机可读取存储介质中，该程序在执行时，执行包括上述方法实施例的步骤；而前述的存储介质包括：移动存储设备、只读存储器(Read Only Memory，ROM)、磁碟或者光盘等各种可以存储程序代码的介质。或者，本公开上述集成的单元如果以软件功能模块的形式实现并作为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。基于这样的理解，本公开实施例的技术方案本质上或者说对相关技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质中，包括若干指令用以使得计算机设备(可以是手机、平板电脑、台式机、个人数字助理、导航仪、数字电话、视频电话、电视机、传感设备等)执行本公开各个实施例所述方法的全部或部分。而前述的存储介质包括：移动存储设备、ROM、磁碟或者光盘等各种可以存储程序代码的介质。
本公开所提供的几个方法实施例中所揭露的方法，在不冲突的情况下可以任意组合，得到新的方法实施例。本公开所提供的几个产品实施例中所揭露的特征，在不冲突的情况下可以任意组合，得到新的产品实施例。本公开所提供的几个方法或设备实施例中所揭露的特征，在不冲突的情况下可以任意组合，得到新的方法实施例或设备实施例。
以上所述，仅为本公开的实施方式，但本公开的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本公开揭露的技术范围内，可轻易想到变化或替换，都应涵盖在本公开的保护范围之内。因此，本公开的保护范围应以所述权利要求的保护范围为准。
工业实用性
本实施例中，实物对象的送出方通过视频引导页面可以制作待分享的第二视频素材，而且通过将代表真实环境的第一视频素材，和代表虚拟的实物对象的AR特效数据进行重叠，能够使得生成的第二视频素材中真实环境和虚拟对象同时存在，提高用户的感官体验，使用户产生强烈的沉浸感。在实物对象为实物礼品的情况下，送出方为送礼方，接收方为收礼方，即送礼方向收礼方赠送礼品，则通过将送礼方生成的与实物礼品匹配的具有AR特效的第二视频素材作为礼品卡分享给收礼方，可以增强收礼方对实物对象和第二视频素材的感知度，使收礼方产生强烈的沉浸式感官体验，这样手写礼品卡实际操作起来更方便、形式多样化，且时效性好。

Claims (27)

  1. 一种显示方法，包括：
    响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材；
    响应于所述送出方针对所述视频引导页面的第二操作，加载所述第一视频素材；
    基于所述第一视频素材和与所述实物对象匹配的增强现实AR特效数据，生成带有AR特效的第二视频素材；所述第二视频素材用于所述实物对象的接收方在接收方设备上展示。
  2. 根据权利要求1所述的方法，其中，所述响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面，包括：
    响应于所述送出方的第一操作，呈现与所述实物对象绑定的模式选择页面；其中，所述模式选择页面包括至少一种选择模式，每一选择模式用于引导所述送出方获取待加载的第一视频素材；
    响应于所述送出方针对所述至少一种选择模式的选择操作，呈现用于引导所述送出方加载的第一视频素材的视频引导页面。
  3. 根据权利要求2所述的方法，其中，所述至少一种选择模式包括以下至少之一：视频选择模式、录制视频模式；
    在所述至少一种选择模式的选择操作为选择视频选择模式的情况下，所述视频引导页面为视频集合的展示页面，所述第二操作为在所述展示页面上对目标视频的选择操作，所述第一视频素材为目标视频素材；
    在所述至少一种选择模式的选择操作为选择录制视频模式的情况下，所述视频引导页面为视频采集页面，所述第二操作为在所述视频采集页面上的录制操作，所述第一视频素材为录制视频素材。
  4. 根据权利要求1至3任一项所述的方法，其中，所述方法还包括：呈现AR特效呈现页面；所述AR特效呈现页面包括与所述实物对象匹配的至少一个AR特效标记；
    所述基于所述第一视频素材和与所述实物对象匹配的AR特效数据，生成带有AR特效的第二视频素材，包括：
    响应于所述送出方对所述至少一个AR特效标记的选择操作，基于所述第一视频素材和选择的AR特效标记，生成带有AR特效的第二视频素材。
  5. 根据权利要求4所述的方法，其中，所述响应于所述送出方对所述至少一个AR特效标记的选择操作，基于所述第一视频素材和选择的AR特效标记，生成带有AR特效的第二视频素材，包括：
    响应于所述送出方对所述至少一个AR特效标记的选择操作，显示选择的目标AR特效标记对应的编辑界面；
    获取在所述编辑界面对所述目标AR特效标记对应的AR特效模型进行的模型编辑操作；
    响应于所述模型编辑操作，获取所述AR特效模型的配置文件；
    基于所述AR特效模型的AR特效数据、所述配置文件和所述第一视频素材，生成带有AR特效的第二视频素材。
  6. 根据权利要求1至3任一项所述的方法，其中，所述响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面，包括：
    响应于所述送出方的第一操作，呈现AR特效呈现页面；所述AR特效呈现页面包括与所述实物对象匹配的至少一个AR特效标记；
    响应于所述送出方对所述至少一个AR特效标记的选择操作，呈现与所述实物对象绑定的视频引导页面。
  7. 根据权利要求1至5任一项所述的方法，其中，所述响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面，包括：
    响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，基于所述识别码，呈现与所述实物对象绑定的视频引导页面；或者，
    获取与所述实物对象上的识别码关联的引导对象；响应于所述送出方对所述引导对象进行的第一触发操作，呈现与所述实物对象绑定的视频引导页面；其中，所述引导对象包括以下之一：链接、包括识别码的图像。
  8. 根据权利要求7所述的方法，其中，所述响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，基于所述识别码，呈现与所述实物对象绑定的视频引导页面，包括：
    响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，呈现文本编辑页面；所述文本编辑页面包括引导所述送出方编辑文本的提示信息；
    基于所述文本编辑页面，获取描述文本；
    基于所述描述文本生成与所述第二视频素材顺序播放的文本呈现页面；
    响应于所述送出方用于确认所述文本呈现页面制作完成的第四操作，呈现与所述实物对象绑定的视频引导页面。
  9. 根据权利要求8所述的方法，其中，所述文本编辑页面包括礼品卡初始页面；所述响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，呈现文本编辑页面，包括：
    响应于所述送出方对所述实物对象上的识别码进行的第一扫描操作，呈现与所述实物对象对应的虚拟礼品卡的样式选择页面；
    响应于基于所述样式选择页面获取所述虚拟礼品卡的目标样式，呈现所述目标样式对应的礼品卡初始页面；所述礼品卡初始页面上包括文本编辑区域。
  10. 根据权利要求1所述的方法，其中，所述响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面，包括：
    呈现实物对象展示页面；所述实物对象展示页面包括至少一个实物对象标识；
    响应于所述接收方对所述至少一个实物对象标识的选择操作，确定选择的实物对象是否支付完成；
    在确定选择的实物对象支付完成的情况下，呈现与所述实物对象绑定的视频引导页面。
  11. 根据权利要求1所述的方法，其中，所述方法还包括：
    响应于所述送出方用于确认所述第二视频素材制作完成的第三操作，生成用于呈现有所述第二视频素材的视频分享页面；所述视频分享页面包括分享控件；
    响应于所述送出方针对所述分享控件的第二触发操作，将所述视频分享页面发送给所述接收方。
  12. 根据权利要求1至11任一项所述的方法，其中，所述方法还包括：
    响应于所述送出方的权限设置操作，获取权限口令；
    将所述权限口令与所述第二视频素材进行绑定，以在对所述权限口令验证通过的设备上展示所述第二视频素材。
  13. 根据权利要求12所述的方法，其中，所述响应于所述送出方的权限设置操作，获取权限口令，包括：呈现权限设置页面；
    基于所述送出方在所述权限设置页面上的权限设置操作，获取权限口令。
  14. 根据权利要求13所述的方法，其中，所述呈现权限设置页面，包括：
    响应于所述送出方对所述实物对象上的识别码进行的第二扫描操作，响应于扫描到所述识别码，呈现权限设置页面；或者，
    获取与所述实物对象上的识别码关联的引导对象；响应于所述送出方对所述引导对象进行的第三触发操作，呈现权限设置页面。
  15. 根据权利要求11所述的方法，其中，所述响应于所述送出方用于确认所述第二视频素材制作完成的第三操作，生成用于呈现有所述第二视频素材的视频分享页面，包括：
    响应于所述送出方用于确认所述第二视频素材制作完成的第三操作，验证所述权限口令是否获取成功；
    响应于获取到所述权限口令的情况下，生成用于呈现有所述第二视频素材的视频分享页面。
  16. 一种显示方法，其中，包括：
    获取实物对象的接收方对所述实物对象的第一识别操作；
    响应于所述第一识别操作，获取第二视频素材，并播放所述第二视频素材，其中，所述第二视频素材是基于所述实物对象的发送方获取的第一视频素材和与所述实物对象匹配的AR特效数据生成的。
  17. 根据权利要求16所述的方法，其中，在所述获取第二视频素材之后，还包括：
    进入AR环境下，获取所述接收方对所述实物对象上的AR识别标记进行的第三扫描操作；
    所述播放所述第二视频素材，包括：
    响应于所述第三扫描操作，基于所述AR识别标记呈现所述第二视频素材。
  18. 根据权利要求17所述的方法，其中，在所述响应于所述第一识别操作之后，所述方法还包括：
    呈现关联所述实物对象的互动页面；
    响应于所述互动页面上的第四触发操作，进入所述AR环境。
  19. 根据权利要求16至18任一项所述的方法，其中，在所述播放第二视频素材之后，还包括：
    呈现实物对象展示页面；所述实物对象展示页面包括至少一个实物对象标识；
    响应于所述接收方对所述至少一个实物对象标识的选择操作，确定选择的实物对象是否支付完成；
    在确定选择的实物对象未支付的情况下，提示所述接收方完成支付；
    在确定选择的实物对象支付完成的情况下，响应于所述接收方作为所述选择的实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面。
  20. 根据权利要求16所述的方法，其中，所述方法还包括：呈现权限口令的验证页面并基于所述验证页面获取权限口令；
    所述播放所述第二视频素材，包括：响应于所述权限口令验证通过，播放所述第二视频素材。
  21. 根据权利要求16所述的方法，其中，所述方法还包括：
    响应于实物对象的接收方对所述实物对象对应的AR平台的触发操作，进入AR环境；
    在所述AR环境下，响应于对所述实物对象上的AR识别标记的第二识别操作，确定所述第二视频素材的展示位置参数；
    所述播放所述第二视频素材包括：基于所述第二视频素材的展示位置参数播放所述 第二视频素材。
  22. 根据权利要求16所述的方法，其中，所述响应于所述第一识别操作，获取第二视频素材，包括：
    获取与所述实物对象上的识别码关联的引导对象，响应于所述接收方对所述引导对象进行的第五触发操作，基于所述引导对象获取所述第二视频素材，其中，所述引导对象包括以下之一：链接、包括识别码的图像；
    或者，响应于对所述实物对象上的识别码的第四扫描操作，基于所述识别码获取所述第二视频素材。
  23. 一种显示装置，其中，包括：
    呈现模块，配置为响应于实物对象的送出方的第一操作，呈现与所述实物对象绑定的视频引导页面；所述视频引导页面至少用于引导所述送出方获取待加载的第一视频素材；
    加载模块，配置为响应于所述送出方针对所述视频引导页面的第二操作，加载所述第一视频素材；
    第一生成模块，配置为基于所述第一视频素材和与所述实物对象匹配的增强现实AR特效数据，生成带有AR特效的第二视频素材；所述第二视频素材用于所述实物对象的接收方在接收方设备上展示。
  24. 一种显示装置，其中，包括：
    获取模块，配置为获取实物对象的接收方对所述实物对象的第一识别操作；
    播放模块，配置为响应于所述第一识别操作，获取第二视频素材，并播放所述第二视频素材，其中，所述第二视频素材是基于所述实物对象的发送方获取的第一视频素材和与所述实物对象匹配的AR特效数据生成的。
  25. 一种电子设备，包括存储器和处理器，所述存储器存储有可在处理器上运行的计算机程序，其中，所述处理器执行所述程序时实现权利要求1至15或，16至22中任一项所述显示方法中的步骤。
  26. 一种计算机可读存储介质，其上存储有计算机程序，其中，该计算机程序被处理器执行时实现权利要求1至15或，16至22中任一项所述显示方法中的步骤。
  27. 一种计算机程序产品，包括计算机可读代码，在所述计算机可读代码在电子设备中运行的情况下，所述电子设备中的处理器执行如权利要求1至15或，16至22中任一项所述的方法。
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