WO2022242428A1 - 一种信息处理方法、装置、设备、存储介质及程序产品 - Google Patents

一种信息处理方法、装置、设备、存储介质及程序产品 Download PDF

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Publication number
WO2022242428A1
WO2022242428A1 PCT/CN2022/088942 CN2022088942W WO2022242428A1 WO 2022242428 A1 WO2022242428 A1 WO 2022242428A1 CN 2022088942 W CN2022088942 W CN 2022088942W WO 2022242428 A1 WO2022242428 A1 WO 2022242428A1
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WO
WIPO (PCT)
Prior art keywords
information
push
sharing
pushed
merchant
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PCT/CN2022/088942
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English (en)
French (fr)
Inventor
卜嘉伟
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腾讯科技（深圳）有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by 腾讯科技（深圳）有限公司 filed Critical 腾讯科技（深圳）有限公司
Publication of WO2022242428A1 publication Critical patent/WO2022242428A1/zh
Priority to US18/072,938 priority Critical patent/US20230092475A1/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/10—Network architectures or network communication protocols for network security for controlling access to devices or network resources
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Definitions

  • the embodiment of the present application is based on the Chinese patent application with the application number 202110556210.9 and the filing date of May 21, 2021, and claims the priority of the Chinese patent application.
  • the entire content of the Chinese patent application is hereby incorporated into the embodiment of the present application as refer to.
  • the present application relates to multimedia technology, and in particular to an information processing method, device, equipment, computer readable storage medium and computer program product.
  • the form of social advertising mainly relies on the centralized traffic distribution of the traffic platform, and relies on the advertising targeting conditions to select targeted groups that can achieve business goals, and select advertising targeting conditions that match the brand positioning and target groups of the merchants. Targeted advertising is carried out to the people who need it.
  • this form of advertising often makes users resist, resulting in low advertising accuracy and conversion efficiency.
  • An embodiment of the present application provides an information processing method, including:
  • the information and a push entry corresponding to the push information are presented on a corresponding sharing page.
  • An embodiment of the present application provides an information processing device, including:
  • the receiving module is configured to receive the sharing operation for the information in the information page
  • the presenting module is configured to respond to the sharing operation, when the information includes the object to be pushed, present the push information associated with the object to be pushed;
  • the processing module is configured to share the information in response to the determined instruction for the push information, and present the information and a push entry corresponding to the push information on a corresponding sharing page.
  • An embodiment of the present application provides an electronic device, including:
  • the processor is configured to implement the information processing method provided in the embodiment of the present application when executing the executable instruction stored in the memory.
  • the embodiment of the present application provides a computer-readable storage medium, which stores executable instructions, and is used to cause the processor to execute the information processing method provided in the embodiment of the present application.
  • An embodiment of the present application provides a computer program product, including a computer program or an instruction.
  • the computer program or instruction is executed by a processor, the information processing method provided in the embodiment of the present application is implemented.
  • FIG. 1 is a schematic diagram of the architecture of an information processing system 100 provided by an embodiment of the present application.
  • FIG. 2 is a schematic structural diagram of an electronic device 500 provided in an embodiment of the present application.
  • FIG. 3 is a schematic flowchart of an information processing method provided in an embodiment of the present application.
  • Fig. 4 is a schematic diagram of the information sharing interface provided by the embodiment of the present application.
  • FIG. 5 is a schematic diagram of a prompt interface for push authorization provided by an embodiment of the present application.
  • FIG. 6 is a schematic diagram of sharing mode settings provided by the embodiment of the present application.
  • FIG. 7 is a schematic diagram of a display interface of push information provided by an embodiment of the present application.
  • FIG. 8 is a schematic diagram of a display interface of push information provided by an embodiment of the present application.
  • FIG. 9 is a schematic diagram of a display interface of push information provided by an embodiment of the present application.
  • Fig. 10 is a schematic diagram of the authorization interface of reward information provided by the embodiment of the present application.
  • Fig. 11 is a schematic diagram of the authorization interface of reward information provided by the embodiment of the present application.
  • Fig. 12 is a schematic diagram of the authorization interface of the reward information provided by the embodiment of the present application.
  • FIG. 13 is a schematic diagram of the architecture of the information processing system provided by the embodiment of the present application.
  • Fig. 14 is a schematic diagram of the product interface of information processing provided by the embodiment of the present application.
  • FIG. 15 is a schematic flowchart of an information processing method provided in an embodiment of the present application.
  • FIG. 16 is a schematic structural diagram of an information processing device provided by an embodiment of the present application.
  • first ⁇ second is only used to distinguish similar objects, and does not represent a specific ordering of objects. Understandably, “first ⁇ second" is allowed The specific order or sequencing may be interchanged such that the embodiments of the application described herein can be practiced in sequences other than those illustrated or described herein.
  • Client the application program running in the terminal to provide various services, such as instant messaging client, short video client, video playback client, learning client, etc.
  • LBS Location Based Services
  • a POI Point of Interest
  • a POI can be a house, a store, a mailbox, a bus stop, etc.
  • FIG. 1 is a schematic diagram of the architecture of the information processing system 100 provided by the embodiment of the present application.
  • Terminals terminal 400-1 and terminal 400-2 are shown in an example
  • Network 300 may be a wide area network or a local area network, or a combination of the two, using a wireless link Realize data transmission.
  • the terminal can be various types of user terminals such as smart phones, tablet computers, and notebook computers, and can also be a combination of any two or more of these data processing devices;
  • clients such as instant messaging clients, short video clients, video playback clients, learning clients, etc.
  • the server 200 is the background server corresponding to the clients, which can be a server independently configured to support various services, or a It can be configured as a server cluster, or as a cloud server, etc.
  • the terminal When the user opens the client terminal on the terminal to share information, the terminal receives a sharing operation for the information in the information page; in response to the sharing operation, sends an identification request for the information to the server 200; the server 200 performs object identification on the information based on the identification request , when the recognition result characterization information includes the object to be pushed, obtain the push information associated with the object to be pushed and return it to the terminal; the terminal presents the push information associated with the object to be pushed, responds to the determination instruction for the push information, shares the information, and The information presented on the corresponding sharing page and the push entry of the corresponding push information.
  • FIG. 2 is a schematic structural diagram of an electronic device 500 provided in an embodiment of the present application.
  • the electronic device 500 may be the terminal or server 200 in FIG. 1, and the electronic device is the terminal shown in FIG. 1 as As an example, an electronic device implementing the information processing method of the embodiment of the present application will be described.
  • the electronic device 500 shown in FIG. 2 includes: at least one processor 510 , a memory 550 , at least one network interface 520 and a user interface 530 .
  • Various components in the electronic device 500 are coupled together through the bus system 540 .
  • the bus system 540 is used to realize connection and communication between these components.
  • the bus system 540 also includes a power bus, a control bus and a status signal bus.
  • the various buses are labeled as bus system 540 in FIG. 2 .
  • Processor 510 can be a kind of integrated circuit chip, has signal processing capability, such as general-purpose processor, digital signal processor (DSP, Digital Signal Processor), or other programmable logic device, discrete gate or transistor logic device, discrete hardware Components, etc., wherein the general-purpose processor can be a microprocessor or any conventional processor, etc.
  • DSP digital signal processor
  • DSP Digital Signal Processor
  • User interface 530 includes one or more output devices 531 that enable presentation of media content, including one or more speakers and/or one or more visual displays.
  • the user interface 530 also includes one or more input devices 532, including user interface components that facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.
  • Memory 550 may be removable, non-removable or a combination thereof.
  • Exemplary hardware devices include solid state memory, hard drives, optical drives, and the like.
  • Memory 550 optionally includes one or more storage devices located physically remote from processor 510 .
  • Memory 550 includes volatile memory or nonvolatile memory, and may include both volatile and nonvolatile memory.
  • the non-volatile memory can be a read-only memory (ROM, Read Only Memory), and the volatile memory can be a random access memory (RAM, Random Access Memory).
  • ROM read-only memory
  • RAM random access memory
  • the memory 550 described in the embodiment of the present application is intended to include any suitable type of memory.
  • the information processing device provided by the embodiment of the present application can be realized by software.
  • FIG. 2 shows the information processing device 555 stored in the memory 550, which can be software in the form of programs and plug-ins, including the following Software modules: receiving module 5551, presentation module 5552, and processing module 5553. These modules are logical, so they can be combined or further divided arbitrarily according to the realized functions. The functions of each module will be described below.
  • the information processing device provided in the embodiment of the present application may be realized by hardware.
  • the information processing device provided in the embodiment of the present application may be a processor in the form of a hardware decoding processor, which is programmed To execute the information processing method provided by the embodiment of the present application, for example, the processor in the form of a hardware decoding processor can adopt one or more application-specific integrated circuits (ASIC, Application Specific Integrated Circuit), DSP, programmable logic device (PLD) , Programmable Logic Device), Complex Programmable Logic Device (CPLD, Complex Programmable Logic Device), Field Programmable Gate Array (FPGA, Field-Programmable Gate Array) or other electronic components.
  • ASIC application-specific integrated circuits
  • DSP digital signal processor
  • PLD programmable logic device
  • CPLD Complex Programmable Logic Device
  • FPGA Field Programmable Gate Array
  • FPGA Field-Programmable Gate Array
  • FIG. 3 is a schematic flowchart of the information processing method provided by the embodiment of the present application, and the terminal shown in FIG. 1 implements the information processing method provided in the embodiment of the present application as an example for illustration.
  • Step 101 The terminal receives a sharing operation for information on the information page.
  • the terminal is provided with clients, such as instant messaging clients, social networking clients, learning clients, game clients, etc., and the information pages (such as Moments, Talking, Forum, Weibo, etc.) etc.), users can communicate with other users through the information page, such as sharing information through the information page for other users to browse and view, or browsing through the information page to view the information shared by other users, or collecting information through the information page for Save for your own viewing.
  • clients such as instant messaging clients, social networking clients, learning clients, game clients, etc.
  • the information pages such as Moments, Talking, Forum, Weibo, etc.
  • users can communicate with other users through the information page, such as sharing information through the information page for other users to browse and view, or browsing through the information page to view the information shared by other users, or collecting information through the information page for Save for your own viewing.
  • the terminal may receive a sharing operation for information on the information page in the following manner: presenting an information editing function item on the information page; responding to an information editing operation triggered based on the information editing function item, presenting on the information page The edited information, and the sharing function item of the corresponding information; the sharing operation for the information triggered based on the sharing function item is received.
  • the information to be shared can be obtained by triggering the editing of the information editing function item in the information page, and
  • the edited information can be shared, and the edited information can be expressed in at least one of the following forms: text, image, video or audio, where the text, image, video or audio can be collectively referred to as media information, and the form of expression here
  • the information in this embodiment of the present application may also be referred to as media information, and correspondingly, the information page on which information is shared may also be referred to as a media information page.
  • FIG. 4 is a schematic diagram of an information sharing interface provided by an embodiment of the present application.
  • the terminal presents an information editing interface in response to a trigger operation on the information editing function item 401, and presents an information editing interface in response to an information editing operation triggered based on the information editing interface.
  • the edited information 402 the information includes text content and additional images, and the sharing function item 403 corresponding to the information 402, when the user triggers the sharing function item 403, the terminal receives the sharing operation for the information triggered by the sharing function item 403, And the edited information 402 is shared in response to the sharing operation.
  • the terminal may receive a sharing operation for information on the information page in the following manner: when the information page is a details page of information, present a sharing function item for information on the details page; A trigger operation, presenting object options including at least one sharing object; receiving a selection operation for a target object in at least one sharing object triggered based on the object option, and using the selection operation as a sharing operation for information; correspondingly, the terminal may The information and the push entry corresponding to the push information are presented on the corresponding sharing page in the following manner: the session page between the current object and the target object is presented, and the information and the push entry corresponding to the push information are presented on the session page.
  • the information to be shared on the details page is shared to the session page between the current object and the target object (shared object).
  • the shared information is displayed in the session interface.
  • the push entry of the push information associated with the object to be pushed is also displayed in the session interface.
  • the information and the sharing function item for the information are presented on the information details page, and an object selection page is presented in response to a trigger operation for the sharing function item, and an object selection page including at least one sharing object is presented on the object selection page Object option, when the user selects the object option of the target object, the selection operation is a sharing operation for information.
  • the terminal may receive a sharing operation for information on the information page in the following manner: when the information page is a conversation page between the current object and the target sharing object, present information options on the conversation page; , receiving an information addition operation for information, and taking the information addition operation as a sharing operation for information; correspondingly, the terminal can present the information and the push entry of the corresponding push information on the corresponding sharing page in the following way: In the session page Presentation information and the push entry of the corresponding push information.
  • the user can edit and share the session message based on the session page during the session, the session page is the information page (or media information page), and the edited session message is the information to be shared (or media information), the form of information includes at least one of the following: text, picture, video, audio; if the conversation text information is obtained through editing the text editing box, add images, videos and other information from local or direct shooting through the information option; corresponding Yes, after the information is shared, the sharing page of the shared information is the session page, that is, the shared information and the push entry of the push information associated with the object to be pushed are displayed on the session page.
  • Step 102 In response to the sharing operation, when the information includes the object to be pushed, present the push information associated with the object to be pushed.
  • the object to be pushed can be an item to be pushed or a point of interest to be pushed to the user, where the point of interest can be called an entity to be pushed, for example, the information is a video to be shared, and the video to be shared includes a target person wearing a dress When the object to be pushed can be the dress worn by the target person; another example: when the information is an image to be shared, and the image to be shared contains points of interest such as restaurants and museums, the object to be pushed can be restaurants, museums, etc. Push entity.
  • the push information is the copy information or description information to be pushed to the object to be pushed.
  • the associated push information can be the name, brand, price, xx and other introduction information of the object to be pushed
  • the associated push information can be introduction information such as the name and location of the point of interest, such as the name, address, and exposure price of the merchant.
  • the push information may be presented in an area associated with the object to be pushed in the information (such as above or below the object to be pushed, etc.).
  • the terminal may determine that the information contains the object to be pushed in the following manner: perform object identification on the information to obtain at least one object contained in the information; The object to be pushed is matched, and when there is an object that matches the prestored object to be pushed, it is determined that the object to be pushed is included in the information.
  • the terminal when it performs object recognition on the information to be shared, it can input the information into a pre-trained object recognition model to obtain at least one object contained in the information, such as clothes, jewelry, glasses, watches, etc., and identify The obtained objects are matched with the pre-stored objects to be pushed to obtain a matching result, and when the matching result indicates that there is an object matching the pre-stored object to be pushed in at least one of the identified objects, it is determined that the information contains the object to be pushed, And an object that matches the pre-stored object to be pushed among at least one object identified from the information is determined as the object to be pushed.
  • a pre-trained object recognition model to obtain at least one object contained in the information, such as clothes, jewelry, glasses, watches, etc.
  • the matching degree (such as similarity value) between the recognized object and the pre-stored object to be pushed exceeds the matching degree threshold (settable, such as 80%)
  • the matching degree threshold settable, such as 80%
  • the objects included in the information are respectively: dress, watch, and hat, and the dress, watch, and hat are respectively matched with the pre-stored objects to be pushed, and the matching degree obtained is: 85% , 30%, and 60%, assuming that the matching degree exceeds 80%, the match is considered successful, then it can be seen that the "dress" identified from the information matches the pre-stored object to be pushed successfully, and it is determined that the information contains the dress to be pushed object.
  • the terminal may determine that the information contains the object to be pushed in the following manner: identify the point of interest on the information, and obtain the corresponding point of interest, and identify the location of the information to obtain the geographical location associated with the information; obtain the reference point of interest in the location area where the pre-stored geographic location is located; match the point of interest with the reference point of interest, and when the point of interest matches the reference point of interest When matching, it is determined that the information contains the reference point of interest, so that the reference point of interest is used as the object to be pushed.
  • the terminal can also send a recognition request for information to the server, and the server responds to the recognition request, obtains the information requested by the recognition request, and inputs the information into the trained neural network-based recognition model to obtain the information
  • Corresponding points of interest such as when the information contains images or videos, identify the points of interest of books or videos, and identify the information contained in the information, such as billboards, signboards, or store scenes.
  • location identification the information can be identified based on the LBS technology to obtain the geographic location associated with the information.
  • merchants upload recognition images containing merchant information such as billboards, signboards, or store scenes to the server.
  • the server identifies points of interest on the recognition images uploaded by merchants, such as inputting the recognition images into a trained neural network-based recognition model, obtains reference points of interest corresponding to merchant information, and saves the reference points of interest corresponding to each merchant to the server.
  • the server matches the identified POIs with the reference POIs stored by the merchant.
  • the matching degree of the two exceeds the matching degree threshold, it is determined that the POIs match the reference POIs.
  • the confirmation information contains the reference POIs stored by the merchant point, and the reference point of interest as the object to be pushed; when the matching degree of the two is lower than the matching degree threshold, it is determined that the match between the point of interest and the reference point of interest fails, and at this time the determination information does not include the reference point of interest pre-stored by the merchant.
  • the terminal after the terminal receives the sharing operation on the information in the information page, it can also present the push authorization information of the corresponding information, wherein the push authorization information is used to obtain the push authorization for the object to be pushed in the information; corresponding , the terminal can present push information associated with the object to be pushed when the information includes the object to be pushed in the following manner: in response to an authorization instruction triggered for the push authorization information, when the information includes the object to be pushed, present the association of the object to be pushed push information.
  • push authorization information can be presented in the form of a pop-up window to remind users whether to authorize the push of the objects to be pushed in the information.
  • the push information associated with the object to be pushed will be displayed.
  • the push information associated with the object to be pushed will not be displayed.
  • FIG. 5 is a schematic diagram of the push authorization prompt interface provided by the embodiment of the present application.
  • the terminal After the terminal receives the sharing operation for the information, it presents a push message such as "whether to perform push authorization for the object to be pushed in the information" in the pop-up window Authorization information 501, when the user triggers the OK button 502 based on the push authorization information 501, the terminal responds to the authorization instruction triggered by the trigger operation of the OK button 502, and when the information includes the object to be pushed, the push information associated with the object to be pushed is presented.
  • a push message such as "whether to perform push authorization for the object to be pushed in the information" in the pop-up window
  • Authorization information 501 when the user triggers the OK button 502 based on the push authorization information 501, the terminal responds to the authorization instruction triggered by the trigger operation of the OK button 502, and when the information includes the object to be pushed, the push information associated with the object to be pushed is presented.
  • the terminal before presenting the push information associated with the object to be pushed, may also present a share setting interface of the information, and present a share push function item in the share setting interface; in response to a trigger operation for the share push function item, Set the sharing mode of the information to the sharing and pushing mode; correspondingly, the terminal can present the push information associated with the object to be pushed when the information contains the object to be pushed in the following way: when the sharing mode of the information is the sharing push mode, and the information When the object to be pushed is included in , the push information associated with the object to be pushed is presented.
  • FIG. 6 is a schematic diagram of the sharing mode setting provided by the embodiment of the present application.
  • the terminal presents a sharing setting interface, and presents optional sharing modes in the sharing setting interface, such as the regular sharing mode 601, sharing Push mode 602, wherein, the regular sharing mode 601 is used to indicate that only the information is shared, even if the information contains the object to be pushed, the object to be pushed is not shared, and the sharing push mode 602 is used to indicate that when the information is shared, if If the information includes the object to be pushed, the push information associated with the object to be pushed is shared.
  • the regular sharing mode 601 is used to indicate that only the information is shared, even if the information contains the object to be pushed, the object to be pushed is not shared
  • the sharing push mode 602 is used to indicate that when the information is shared, if If the information includes the object to be pushed, the push information associated with the object to be pushed is shared.
  • the terminal when the terminal receives a sharing operation for information, the user can set and select the information sharing mode based on the sharing setting interface according to his own wishes, which meets the diverse needs of the user for sharing information.
  • the terminal may present the push information associated with the object to be pushed in the following manner: when the number of objects to be pushed is at least two, present an object selection page corresponding to at least two objects to be pushed; The selection operation of the target push object on the page displays the push information associated with the target push object.
  • the user may select a target object to be pushed to present the push information associated with the selected target object to be pushed.
  • FIG. 7 is a schematic diagram of the display interface of the push information provided by the embodiment of the present application.
  • the terminal receives a notification based on the push function item.
  • a sharing operation triggered by a click operation in response to the sharing operation, when there are multiple objects to be pushed in the information, an object selection page 702 is presented, and multiple push object options for selection are presented on the object selection page 702, when When the user selects the push object option corresponding to the target push object, push information associated with the target push object is presented.
  • the terminal can also predict the target push object to be shared in the following manner: obtain the sharing reference features of the information, wherein the sharing reference features include at least the following One: the conversion rate (such as click rate or purchase rate, etc.) corresponding to each push object, the social relationship between the current object (information sharer) and the target sharing object (information receiver), the target sharing object (information Receiver) object characteristics (such as hobbies, historical click characteristics, etc.); based on the shared reference characteristics, call the machine learning model for prediction processing, obtain the target push object, and present the push information associated with the target push object.
  • the sharing reference features include at least the following One: the conversion rate (such as click rate or purchase rate, etc.) corresponding to each push object, the social relationship between the current object (information sharer) and the target sharing object (information receiver), the target sharing object (information Receiver) object characteristics (such as hobbies, historical click characteristics, etc.); based on the shared reference characteristics, call the machine learning model for prediction processing, obtain the target push object, and present the push information associated with the target push object.
  • the machine learning model is obtained by training based on the shared reference features of the information sample and the marked push objects; it should be noted that in practical applications, the above machine learning model can be a neural network model (such as a convolutional neural network, Deep convolutional neural network, or fully connected neural network, etc.), decision tree model, gradient boosting tree, multi-layer perceptron, and support vector machine, etc., the embodiment of the present application does not specifically limit the type of machine learning model.
  • a neural network model such as a convolutional neural network, Deep convolutional neural network, or fully connected neural network, etc.
  • decision tree model such as a convolutional neural network, Deep convolutional neural network, or fully connected neural network, etc.
  • gradient boosting tree such as boosting tree
  • multi-layer perceptron multi-layer perceptron
  • support vector machine etc.
  • the target push objects predicted based on the above method may be different, that is, different target objects
  • the presented push information and corresponding push entries may be different.
  • information A contains two different objects to be pushed, which are: object to be pushed 1 and object to be pushed 2. If the current object shares information A in the form of Moments, the information displayed on some friends’ terminals may be to be pushed Object 1 is associated, and some information displayed on the friend side terminal may be associated with object 2 to be pushed.
  • the information displayed in the conversation interface with different target objects may be different.
  • the terminal responds For the sharing operation on information A, present the push information associated with object 1 to be pushed included in information A, and share information A to the terminal of target object 1 in response to the confirmation operation on the push information associated with object 1 to be pushed.
  • the push information associated with the object 1 to be pushed and the corresponding push entry are presented in the conversation interface between the object and the target object 1;
  • the push information associated with the object to be pushed 2 in response to the determination operation of the push information associated with the object to be pushed 2, share the information A to the terminal of the target object 2, and present the object to be pushed in the conversation interface between the current object and the target object 2 2 Associated push information and corresponding push entry.
  • the prediction accuracy is improved, and more accurate delivery effects can be achieved, which is conducive to improving the conversion rate; moreover, the same user in When the same information (including multiple objects to be pushed) is shared with different users, the purpose of different users obtaining push information associated with different objects to be pushed can be achieved, and the diversified needs of information sharing are met.
  • Step 103 In response to the determined instruction for the push information, share the information, and present the shared information and the corresponding push entry of the push information on the corresponding sharing page.
  • the push entry can be an interactive entry of the object to be pushed, for example, it can be a detailed entry of corresponding push information, a purchase link, a promotion link, a link to a group, or an entry such as a small program.
  • the terminal before the terminal presents the push information associated with the object to be pushed, when the number of push information is at least two, the terminal may also receive a selection instruction for the target push information in the at least two push information; in response Select the instruction, and use the target push information as the push information to be shared; correspondingly, the terminal can respond to the determined instruction for the push information in the following way, share the information, and present the information and the push entry of the corresponding push information on the corresponding sharing page : In response to a determination instruction for the target push information, share the information, and present the information and a push entry corresponding to the target push information on a corresponding sharing page.
  • FIG. 8 is a schematic diagram of a display interface of push information provided by an embodiment of the present application.
  • an information selection interface 801 is presented, and Multiple optional push information options are presented in the information selection interface 801, and when the user selects target push information from multiple push information, the selected target push information can be presented as the push information to be shared; thus , while sharing the information, a push entry corresponding to the push information of the selected target is presented on the corresponding sharing page.
  • the terminal can also predict and obtain the target push information to be shared in the following manner: Obtain For each push information, the conversion rate of the object to be pushed, the preference of the target sharing object of the information for each push information and other multi-dimensional features, based on the multi-dimensional features, the machine learning model is called to perform prediction processing, and the target push information is predicted, and the The target push information is used as the push information to be shared, so as to present the target push information associated with the object to be pushed.
  • the machine learning model is called to perform prediction processing, and the target push information is predicted, and the The target push information is used as the push information to be shared, so as to present the target push information associated with the object to be pushed.
  • the terminal can present the push information associated with the object to be pushed when the information includes the object to be pushed in the following manner: when the information includes the object to be pushed, acquire the object level of the current object and the corresponding push level; when the object level is not lower than the push level, the push information associated with the object to be pushed is displayed.
  • the terminal can also send a push request for the object to be pushed to the server, wherein the push request carries the user ID of the current object and the object ID of the object to be pushed, and the server receives the push request After the request, the object level of the current object is determined based on the user ID in the push request, and the push level of the object to be pushed is determined based on the object ID in the push request, and the object level is compared with the push level. When the object level is not lower than the push level level, presents the push information associated with the object to be pushed.
  • the object level can be determined based on the basic information of the current object, the number of fans, and the activity of the information (such as the amount of interaction such as sharing, likes, comments, and forwarding), etc.
  • the push level is The merchant of the object to be pushed has set the object level with the push permission for the object to be pushed in advance. If the object level of the current object is not lower than the push level of the object to be pushed, it means that the current object has the push permission for the object to be pushed. , presents the push information associated with the object to be pushed.
  • the terminal can present the push information associated with the object to be pushed when the information contains the object to be pushed in the following manner: when the object to be pushed is a point of interest, perform a page jump to the push information page, and The merchant information of the merchant associated with the point of interest is displayed on the push information page, and the merchant information is used as the push information; correspondingly, the terminal can share the information in response to the determined instruction for the push information in the following manner, and present the information on the corresponding sharing page And the push entry corresponding to the push information: in response to the determined instruction for the merchant information, share the information, and present the information and the push entry corresponding to the merchant information on the corresponding sharing page.
  • FIG. 9 is a schematic diagram of the display interface of the push information provided by the embodiment of the present application.
  • the terminal receives a notification based on the trigger.
  • the sharing operation triggered by the operation in response to the sharing operation, when the information contains the object to be pushed, and the object to be pushed is the point of interest "restaurant", it will jump to the push information page, and the "restaurant” will be displayed on the push information page.
  • the merchant information 902 of the merchant such as "Zhangji Tangyuan" associated with this point of interest, responds to the determination instruction triggered based on the merchant information 902, shares the information, and presents the information and the corresponding "Zhangji Tangyuan" on the corresponding sharing page Tangyuan" is the push entry of merchant information.
  • the terminal can also present the confirmation function item corresponding to the merchant information; in response to the trigger operation for the confirmation function item, send the object of the current object The information is sent to the terminal corresponding to the merchant; when the authorized sharing instruction triggered by the merchant based on the object information is received, a confirmation instruction for the merchant information is triggered.
  • the object information can be the basic information of the current object (such as user information), the number of followers information, and the activity information of the information (such as sharing, likes, comments, forwarding and other interactive information), and the merchant terminal determines the current object based on the object information. object level.
  • merchants can set the push level of merchant information in advance, that is, set which object levels correspond to users with authorization to share merchant information. After the user terminal determines the object level of the current object, the object level and the merchant If the object level of the current object is not lower than the push level of the object to be pushed, the current object can be authorized to share the merchant information of the merchant associated with the point of interest.
  • the terminal in response to the trigger operation for determining the function item, can also send the merchant information of the merchant associated with the point of interest to the terminal corresponding to the merchant, wherein the merchant information can be a message containing relevant content such as merchant name and location. Picture information, so that the terminal corresponding to the merchant can review the merchant information.
  • the merchant verifies that the merchant information is its own merchant information, the merchant can authorize the current object to share the merchant information of the merchant associated with the point of interest.
  • the terminal when the object to be pushed is a point of interest, after the merchant information of the merchant associated with the point of interest is presented on the push information page, the terminal can also present a confirmation function item corresponding to the merchant information;
  • the trigger operation presents the reward information corresponding to the sharing of merchant information and the authorization function item corresponding to the reward information; in response to the trigger operation for the authorization function item, the authorization result of whether the merchant is authorized to share the merchant information is displayed; correspondingly, the terminal can pass the following The method realizes that in response to the determination instruction for the push information, the information is shared, and the information and the push entry of the corresponding push information are presented on the corresponding sharing page: when the authorization result indicates that the merchant has authorized the sharing of merchant information, in response to the determination of the push information command, share information, and present the information and the push entry of the corresponding push information on the corresponding sharing page.
  • the reward information includes at least one of the following information: unit reward, conversion reward ratio, unit reward refers to the reward that the current object receives every time the merchant information shared by the current object is viewed and exposed by other users, for example, the unit reward is 0.5 yuan /person, which means that every time a merchant’s information is exposed, the reward for the current object is 0.5 yuan;
  • Fig. 10 is a schematic diagram of the authorization interface of the reward information provided by the embodiment of the present application.
  • the merchant information 1001 of the merchant associated with the point of interest and the confirmation function item 1002 for the merchant information are displayed on the push information page.
  • the terminal presents the reward information 1003 that can be obtained by sharing the merchant information and the authorization function item 1004 corresponding to the reward information in response to the trigger operation.
  • the terminal When the user triggers the authorization function item 1004, the terminal responds to the trigger Operation, presenting the authorization result, when the authorization result indicates that the merchant has authorized the current object to share the merchant information, in response to the confirmation instruction triggered by the confirmation function item 1205, share the information and present the push entry of the information and the corresponding push information on the corresponding sharing page 1006.
  • the terminal may present the reward information corresponding to the shared merchant information and the authorized function items corresponding to the reward information in the following manner: when the reward information corresponds to at least two reward levels, present each reward corresponding to the shared merchant information level of reward information, and the authorization function items corresponding to each reward level; correspondingly, the terminal can respond to the trigger operation for the authorization function item in the following way, and present the authorization result of whether the merchant is authorized to share the merchant information: in response to at least two The trigger operation of the authorization function item of the first reward level in the first reward level presents the authorization result of whether the merchant corresponding to the first reward level is authorized to share merchant information.
  • the object level is related to the number of fans owned by the current object or the activity information for the push information (such as sharing, likes, comments, forwarding and other interactive information), such as the information shared by the current object
  • the activity information for the push information such as sharing, likes, comments, forwarding and other interactive information
  • Figure 11 is a schematic diagram of the authorization interface of the reward information provided by the embodiment of the present application.
  • Multiple reward levels, reward information corresponding to each reward level and authorized function items are presented on the push information page.
  • the terminal responds to the trigger operation and sends the reward information for the selected first reward level to the corresponding terminal of the merchant, so that the merchant terminal can review the reward information of the first reward level selected by the current object , determining whether to authorize the current object to share merchant information at the first reward level.
  • the terminal may also present a switching function item corresponding to the first reward level;
  • the selection operation of the second reward level presents an authorization result corresponding to whether the merchant of the second reward level is authorized to share the merchant information.
  • the merchant terminal will return to the user terminal an authorization result that does not authorize the current object to share with the merchant according to the first reward level, and present it on the push information page of the user terminal
  • the authorization result and the switching function item for switching the first reward level so that the first reward level can be switched to another reward level (such as the second reward level) through the switching function item.
  • the selection operation of the second reward level can be the selection operation of the option corresponding to the second reward level, or the trigger operation of the authorized function item corresponding to the second reward level.
  • the second reward level The second reward level is the reward level returned by the merchant terminal that matches the corresponding level of the current object.
  • Fig. 12 is a schematic diagram of the authorization interface of the reward information provided by the embodiment of the present application.
  • the terminal presents at least one reward level option for selection. Based on the level option, responding to For the selection operation of the second reward level in at least one reward level, send the reward information for the selected second reward level to the merchant terminal corresponding to the merchant, so that the merchant terminal performs reward information on the second reward level selected by the current object. Review, to determine whether to authorize the current object to share the merchant information at the second reward level.
  • the terminal in response to the trigger operation of the confirmation function item corresponding to the merchant information, may also present, on the information page, a reward level that matches the object level of the current object and reward information corresponding to the reward level , wherein the reward level is an appropriate level that the server automatically assigns to the user terminal based on the object level of the current object.
  • the terminal may present the push entry corresponding to the push information in the following manner: when the push information contains the identifier of the object to be pushed, determine the display area in the push information where the identifier of the object to be pushed is located; in the display area , showing the push entry corresponding to the push information.
  • the identification of the object to be pushed is a label that can characterize the object to be pushed.
  • the object to be pushed is a point of interest such as a store
  • its identification can be a billboard, store or signboard of the store
  • the push entry can be the purchase of the corresponding push information.
  • Links, promotional links, group entry links, or mini-programs and other entrances For example, when the push information is an image containing a store billboard, when the image is shared, while the image is presented on the sharing page, the push entry corresponding to the store is also displayed in the display area where the store billboard is located in the image .
  • the reward information when the object to be pushed is a point of interest, and the reward information includes the unit reward corresponding to a single exposure of merchant information, after the terminal presents the information and the push entry of the corresponding push information on the corresponding sharing page, when the reward When the allocation time point is reached, the exposure times of merchant information can also be obtained; the corresponding sharing rewards are determined according to the unit rewards and exposure times; the sharing rewards are allocated to the account associated with the current login account.
  • the behavior of other users viewing the push portal or performing actual conversion based on the push portal can become exposure to merchant information.
  • Based on the exposure of merchant information to obtain corresponding push rewards or sharing rewards there is a certain validity period, and other users view the push within the validity period.
  • the current object can only get the corresponding sharing rewards when the entry or the actual conversion is performed based on the push entry.
  • the rewards are calculated according to the number of exposures within seven days of information sharing, and those after seven days will not be counted.
  • the exposure of merchant information can be counted in real time, and the corresponding sharing reward can be determined according to the unit reward and exposure; the exposure of merchant information can also be counted periodically, such as as long as the current object does not Delete the shared information, periodically count the number of exposures of merchant information, and determine the corresponding sharing rewards based on unit rewards and exposure times.
  • the reward information when the reward information includes the unit reward corresponding to the merchant information viewed by a single user based on the push entry, after the terminal presents the information and the push entry of the corresponding push information on the corresponding sharing page, when the reward distribution time point arrives , obtain the number of users who view merchant information based on the push portal; determine the corresponding sharing reward based on the unit reward and the number of users; distribute the sharing reward to the account associated with the current login account.
  • the reward information when the reward information includes a single purchase reward corresponding to the purchase of merchant information-related items based on the push entry, after the terminal presents the information and the push entry of the corresponding push information on the corresponding sharing page, when the reward distribution time point When it arrives, obtain the number of purchases based on the push entry to realize the purchase of items; determine the corresponding sharing reward based on the single purchase reward and the number of purchases; distribute the sharing reward to the account associated with the current login account.
  • the terminal may also present interactive prompt information for the push information on the sharing page, wherein the interactive prompt information includes the push information corresponding to the push information.
  • the interactive prompt information includes the push information corresponding to the push information.
  • the information of the interactive object is the object that interacts with the push information through the push portal.
  • the terminal can also present the sharing reward prompt information for the push information.
  • the sharing reward of has been stored in the account associated with the current object.
  • the information processing method provided by the embodiment of the present application can also be applied to the information collection scenario.
  • the terminal receives a collection operation for information in the information page; in response to the collection operation, when the information contains the object to be pushed , present the push information associated with the object to be pushed; in response to the determined instruction for the push information, collect the information, and present the favorite information and the push entry of the corresponding push information on the corresponding collection page for the user to save and view.
  • the favorite information can also be shared, and when sharing, the push information associated with the object to be pushed and the push entry of the push information contained in the information can be pushed to other users.
  • the form of social advertising mainly relies on the centralized traffic distribution of the traffic platform, and relies on the advertising targeting conditions to select targeted groups who can meet the business goals and conditions.
  • People in need, and then carry out targeted advertising which involves a large number of data mining, artificial intelligence, natural semantic analysis, traffic analysis and other technologies, but in practical applications, user needs are diverse, and data acquisition methods are accurate Therefore, it is difficult to exhaust all the conditions when selecting the target group, resulting in misjudgment and waste of advertising; in addition, this centralized advertising form of the traffic platform often makes users resist In the heart, resulting in low advertising conversion efficiency.
  • an embodiment of the present application provides an information processing method.
  • sharing information in response to a sharing operation for information, when the information includes an object to be pushed, push information associated with the object to be pushed is presented; Instructions for confirming information, sharing information, and presenting the information and the push entry of the corresponding push information on the corresponding sharing page; among them, the information can be video, picture, text or graphic content edited by the user, for example, when the user sends their own
  • a photo or video taken of a street view is published (that is, shared) on a social platform
  • the publisher will be provided with the advertisement information (that is, push information) corresponding to the business entity corresponding to the billboard, and will be included in the photo or video
  • Add the advertising link associated with the advertising information (that is, the push entry) and present it on the published media page, and push the advertising link corresponding to the billboard to other users who see the photo or video, and according to the reading volume and clicks of the advertising amount, and
  • FIG. 13 is a schematic diagram of the architecture of the information processing system provided by the embodiment of the present application.
  • the merchant uploads the merchant information including store scene, signboard real scene or billboard information to the social advertising platform to provide merchant information
  • Corresponding push portals such as purchase links, promotion links, group entry links, or applets; at the same time, merchants can also fill in the scale of intended delivery and pay a part of the fee as advertising funding.
  • the content publisher publishes real-time photos or videos of relevant business information to the circle of friends, the system will identify the photos or videos, and compare the recognition results with the information uploaded by the business.
  • the matching can be displayed on the release page of the user terminal for the user to choose whether to provide a push entry for the merchant.
  • the user's circle of friends becomes the promotion channel of the merchant.
  • the advertisement content release can be completed, such as presenting the published photos in the user's circle of friends Or videos, and corresponding merchant information push portals for content readers to consume; at the same time, the user can choose to be charged according to the number of exposures, or to obtain corresponding push rewards or commissions in the form of profit sharing after advertising conversion and consumption.
  • the terminal and the server cooperate to implement the information processing method provided by the embodiment of the application as an example.
  • Step 201 The terminal presents the edited information on the information page in response to an editing operation on the information.
  • the information refers to the edited text and uploaded photos or videos when the user edits the content on the information page.
  • Step 202 The terminal sends an information identification request to the server in response to the information identification authorization instruction.
  • the terminal sends an identification request for identifying the information to the server for subsequent processing, wherein the identification request carries the information and the user identifier of the current object.
  • Step 203 Based on the identification request, the server identifies the POI of the information, obtains the POI corresponding to the information, and identifies the location of the information to obtain the geographic location associated with the information.
  • the server can input information into the trained neural network-based recognition model to obtain the points of interest corresponding to the information, that is, to determine the billboards, signboards, or store scenes contained in the photos or videos uploaded by users. information.
  • the server performs location identification on the information based on the LBS technology to obtain the associated geographic location.
  • Step 204 The server obtains the reference POI in the location area where the pre-stored geographic location is located.
  • merchants upload recognition images containing merchant information such as billboards, signboards, or store scenes to the server.
  • users can upload recognition images under different lighting conditions, different weather conditions, and different angles.
  • the server identifies points of interest on the recognition images uploaded by merchants, such as inputting the recognition images into a trained neural network-based recognition model, obtains reference points of interest corresponding to merchant information, and saves the reference points of interest corresponding to each merchant to the server.
  • Step 205 the server matches the POI with the reference POI, and determines that the information contains the reference POI when the POI matches the reference POI.
  • the server matches the identified POIs with the reference POIs pre-stored by the merchant.
  • the matching degree of the two exceeds the matching degree threshold, it is determined that the POIs match the reference POIs.
  • feature extraction can be performed on the identified POIs and reference POIs stored in merchants, and the similarity value (such as cosine similarity value) between the extracted features can be calculated.
  • the similarity value exceeds the similarity threshold, the POI is considered to match the reference POI; when the similarity value is lower than the similarity threshold, the POI is considered to have failed to match the reference POI.
  • Step 206 The server compares the object level of the current object with the pushing level corresponding to the reference point of interest.
  • the current object is the user who posted the information
  • the server determines the basic information of the current object, the number of fans, and the activity of the information (such as the amount of interaction such as sharing, likes, comments, forwarding, etc.) based on the user ID carried in the identification request. This in turn determines the current object level.
  • the merchant uploads the merchant information
  • he sets the delivery level (i.e. the push level) of the advertisement for the reference point of interest, and the object level and the push level are in a one-to-one correspondence. Therefore, the server can obtain the push level corresponding to the reference point of interest.
  • comparing the object level of the current object with the push level corresponding to the reference point of interest when the object level of the current object is not lower than the push level of the reference point of interest, it means that the current object has the advertisement authority for the reference point of interest.
  • Step 207 The server acquires merchant information associated with the reference point of interest.
  • the merchant information is the pushed information for the object to be pushed, which is the reference point of interest, such as the merchant's name, address, comment exposure price and other information.
  • Step 208 The server sends the merchant information associated with the reference point of interest to the terminal.
  • Step 209 The terminal presents the merchant information of the merchant associated with the reference POI and the confirmation function item corresponding to the merchant information on the push information page.
  • Step 210 The terminal presents the reward information corresponding to the push merchant information and the authorized function item corresponding to the reward information in response to the trigger operation for confirming the function item.
  • unit reward refers to the reward that the current object receives every time the merchant information shared by the current object is browsed and exposed by other users, for example , the unit reward is 0.5 yuan/person, which means that every time the merchant information is exposed, the reward for the current object is
  • Step 211 The terminal sends an authorization request for pushing merchant information to the server in response to the trigger operation for the authorized function item.
  • Step 212 After the server determines that the verification is passed based on the authorization request, it adds a push entry to the area where the point of interest is located in the information.
  • the authorization request carries merchant information and corresponding reward information
  • the server reviews the merchant information and reward information based on the authorization request.
  • the current object can be authorized to place advertisements on the merchant information.
  • Step 213 The terminal publishes the information in response to the determined instruction for the push information, and presents the published information and the corresponding push entry of the push information on the corresponding release page.
  • the terminal publishes the information based on the determined instruction triggered by the trigger operation, so that the published photos or videos, And the push entry corresponding to the merchant information; at the same time, when other users generate reading exposure or conversion to the push entry, the server can also obtain the reading exposure or conversion data, that is, determine the corresponding income, and then generate a bill according to the income, waiting for the merchant to confirm Afterwards, the delivery fee will be deducted from the merchant account to the account associated with the current object to obtain the corresponding push reward or commission.
  • a decentralized commercial advertising ecology can be formed, so that ordinary users with a small number of friends or fans on social platforms can also play the value of traffic, so that small and medium-sized businesses can achieve reasonable and deeper community-based advertising effects; Moreover, the relationship chain of ordinary users is more based on real life. When friends in real life see the advertisements of these ordinary users posting real photos, they will have higher credibility in the circle of friends, which will help improve the conversion rate and achieve more accurate The delivery effect is conducive to improving the conversion rate.
  • FIG. 16 is a schematic structural diagram of the information processing device provided by the embodiment of the present application.
  • the software modules in the information processing device 555 of the memory 550 in FIG. 2 may include:
  • the receiving module 5551 is configured to receive a sharing operation on the information in the information page
  • the presenting module 5552 is configured to, in response to the sharing operation, present push information associated with the object to be pushed when the information includes the object to be pushed;
  • the processing module 5553 is configured to share the information in response to the determination instruction for the push information, and present the information and a push entry corresponding to the push information on a corresponding sharing page.
  • the receiving module is further configured to present information options on the conversation page when the information page is a conversation page between the current object and the target sharing object;
  • the presenting of the information and the push entry corresponding to the push information on the corresponding sharing page includes:
  • the device after receiving the sharing operation on the information in the information page, the device further includes:
  • the authorization module is configured to present push authorization information corresponding to the information, and the push authorization information is used to obtain push authorization for objects to be pushed in the information;
  • the presentation module is further configured to, in response to the authorization instruction triggered for the push authorization information, present the push information associated with the object to be pushed when the information includes the object to be pushed.
  • the device before presenting the push information associated with the object to be pushed, the device further includes:
  • the sharing mode setting module is configured to present a sharing setting interface of information, and present a sharing push function item in the sharing setting interface;
  • the presentation module is further configured to present the push information associated with the object to be pushed when the sharing mode of the information is the sharing push mode and the information includes the object to be pushed.
  • the presentation module is further configured to present an object selection page corresponding to at least two objects to be pushed when the number of objects to be pushed is at least two;
  • the presentation module is further configured to acquire the sharing reference features corresponding to the information when the number of the objects to be pushed is at least two; wherein the sharing reference features include at least one of the following : the conversion rate corresponding to each push object, and the object characteristics of the target sharing object of the information;
  • the device before presenting the push information associated with the object to be pushed, the device further includes:
  • the push information determination module is configured to receive a selection instruction for the target push information in the at least two push information when the number of the push information is at least two;
  • the processing module is further configured to share the information in response to a determination instruction for the target push information, and present the information and a push entry corresponding to the target push information on a corresponding sharing page.
  • the presentation module is further configured to acquire the object level of the current object and the push level corresponding to the pushed object when the information includes the object to be pushed;
  • the presentation module is further configured to perform a page jump to a push information page when the object to be pushed is a point of interest, and present the merchant associated with the point of interest on the push information page Merchant information, using the merchant information as the push information;
  • the processing module is further configured to share the information in response to a determination instruction for the merchant information, and present the information and a push entry corresponding to the merchant information on a corresponding sharing page.
  • the device further includes:
  • a determination instruction for the merchant information is triggered.
  • the device further includes:
  • a reward authorization module configured to present a confirmation function item corresponding to the merchant information
  • the processing module is further configured to share the information in response to a determination instruction for the push information when the authorization result indicates that the merchant has authorized sharing of the merchant information, and share the information on the corresponding sharing page Presenting the information and a push entry corresponding to the push information.
  • the device when the reward information includes a unit reward corresponding to a single exposure of the merchant information, the device further includes:
  • the reward distribution module is configured to obtain the number of exposures of the merchant information when the reward distribution time point arrives;
  • the reward distribution module is further configured to acquire the The number of users who view the merchant information through the push portal;
  • the reward distribution module is further configured to, when the reward distribution time point arrives, Obtain the number of purchases of items purchased based on the push entry;
  • the reward authorization module is further configured to, when the reward information corresponds to at least two reward levels, present the reward information for sharing the merchant information corresponding to each reward level, and the reward information corresponding to each reward level authorized function item;
  • an authorization result corresponding to the first reward level and whether the merchant is authorized to share the merchant information is displayed.
  • the device also includes:
  • the reward level switching module is configured to present a switching function item corresponding to the first reward level when the authorization result indicates that the merchant corresponding to the first reward level is not authorized to share the merchant information;
  • an authorization result of whether the merchant is authorized to share the merchant information corresponding to the second reward level is presented.
  • the processing module is further configured to, when the push information includes the identifier of the object to be pushed, determine the display area where the identifier is located in the push information;
  • the device also includes:
  • the interactive prompt module is configured to present interactive prompt information for the push information on the sharing page, where the interactive prompt information includes the information of the interactive object corresponding to the push information;
  • the interactive object is an object that interacts with the push information through the push portal.
  • the device also includes:
  • the reward prompt module is configured to present sharing reward prompt information for the push information, and the share reward prompt information is configured to prompt that the share reward obtained by sharing the push information has been stored in the account associated with the current object.
  • the device before presenting the push information associated with the object to be pushed, the device further includes:
  • An identification module configured to perform object identification on the information to obtain at least one object included in the information
  • the identification module is further configured to identify the point of interest on the information to obtain the a point of interest corresponding to the information, and performing location identification on the information to obtain a geographical location associated with the information;
  • the receiving module is further configured to present information editing function items on the information page;
  • the edited information and a sharing function item corresponding to the information are presented on the information page;
  • a sharing operation on the information triggered based on the sharing function item is received.
  • the receiving module is further configured to present a sharing function item for the information on the detail page when the information page is a detail page of information;
  • an object option including at least one sharing object
  • the presenting of the information and the push entry corresponding to the push information on the corresponding sharing page includes:
  • a session page between the current object and the target object is presented, and the information and a push entry corresponding to the push information are presented on the session page.
  • An embodiment of the present application provides a computer program product or computer program, where the computer program product or computer program includes computer instructions, and the computer instructions are stored in a computer-readable storage medium.
  • the processor of the computer device reads the computer instruction from the computer-readable storage medium, and the processor executes the computer instruction, so that the computer device executes the above-mentioned information processing method in the embodiment of the present application.
  • the embodiment of the present application provides a computer-readable storage medium storing executable instructions, wherein the executable instruction is stored, and when the executable instruction is executed by the processor, it will cause the processor to execute the information processing method provided in the embodiment of the present application .
  • the computer-readable storage medium can be memory such as FRAM, ROM, PROM, EPROM, EEPROM, flash memory, magnetic surface memory, optical disk, or CD-ROM; Various equipment.
  • executable instructions may take the form of programs, software, software modules, scripts, or code written in any form of programming language, including compiled or interpreted languages, or declarative or procedural languages, and its Can be deployed in any form, including as a stand-alone program or as a module, component, subroutine or other unit suitable for use in a computing environment.
  • executable instructions may, but do not necessarily correspond to files in a file system, may be stored as part of a file that holds other programs or data, for example, in a Hyper Text Markup Language (HTML) document in one or more scripts, in a single file dedicated to the program in question, or in multiple cooperating files (for example, files that store one or more modules, subroutines, or sections of code).
  • HTML Hyper Text Markup Language
  • executable instructions may be deployed to be executed on one computing device, or on multiple computing devices located at one site, or alternatively, on multiple computing devices distributed across multiple sites and interconnected by a communication network. to execute.

Abstract

本申请提供了一种信息处理方法、装置、设备、计算机可读存储介质及计算机程序产品；方法包括：接收到针对信息页面中信息的分享操作；响应于所述分享操作，当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息；响应于针对所述推送信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口。

Description

一种信息处理方法、装置、设备、存储介质及程序产品
相关申请的交叉引用
本申请实施例基于申请号为202110556210.9、申请日为2021年05月21日的中国专利申请提出，并要求该中国专利申请的优先权，该中国专利申请的全部内容在此引入本申请实施例作为参考。
技术领域
本申请涉及多媒体技术，尤其涉及一种信息处理方法、装置、设备、计算机可读存储介质及计算机程序产品。
背景技术
相关技术中，社交广告的形态主要依靠流量平台中心化的流量分发，依靠广告定向条件，选择能达成商业目标条件的锁定人群，从中选择与商家品牌定位、目标人群等相符的广告定向条件，找到对其有需求的人群，进而进行有针对性地广告投放。然而，这种广告投放形态往往会让用户产生抗拒心里，造成广告投放精准度和转化效率均较低。
发明内容
本申请实施例提供一种信息处理方法，包括：
接收到针对信息页面中信息的分享操作；
响应于所述分享操作，当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息；
响应于针对所述推送信息的确定指令，分享所述信息，并
在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口。
本申请实施例提供一种信息处理装置，包括：
接收模块，配置为接收到针对信息页面中信息的分享操作；
呈现模块，配置为响应于所述分享操作，当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息；
处理模块，配置为响应于针对所述推送信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口。
本申请实施例提供一种电子设备，包括：
存储器，用于存储可执行指令；
处理器，用于执行所述存储器中存储的可执行指令时，实现本申请实施例提供的信息处理方法。
本申请实施例提供一种计算机可读存储介质，存储有可执行指令，用于引 起处理器执行时，实现本申请实施例提供的信息处理方法。
本申请实施例提供一种计算机程序产品，包括计算机程序或指令，所述计算机程序或指令被处理器执行时，实现本申请实施例提供的信息处理方法。
应用本申请实施例，用户在进行信息分享时，响应于针对信息的分享操作，当信息中包含待推送对象时，呈现待推送对象关联的推送信息；响应于针对推送信息的确定指令，分享信息，并在相应的分享页面中呈现分享的信息及对应推送信息的推送入口；如此，在展示所分享信息的同时，还展示了信息中待推送对象关联的推送信息的推送入口，满足了用户信息分享日趋多样化的展现需求；而且，用户通过分享信息的方式，即可实现推送信息的推送，形成去中心化的推送生态，能够提高推送信息推送的普及性，节约推送成本；并且，由于用户的关系链基于真实生活，当这些用户通过分享信息的方式来分享相关推送信息时，不容易让阅读到的关系用户产生抗拒心理，能够提高推送信息推送的精准度，有利于提高转化率。
附图说明
图1为本申请实施例提供的信息处理系统100的架构示意图；
图2为本申请实施例提供的电子设备500的结构示意图；
图3为本申请实施例提供的信息处理方法流程示意图；
图4为本申请实施例提供的信息的分享界面示意图；
图5为本申请实施例提供的推送授权的提示界面示意图；
图6为本申请实施例提供的分享模式设置示意图；
图7为本申请实施例提供的推送信息的显示界面示意图；
图8为本申请实施例提供的推送信息的显示界面示意图；
图9为本申请实施例提供的推送信息的显示界面示意图；
图10为本申请实施例提供的奖励信息的授权界面示意图；
图11为本申请实施例提供的奖励信息的授权界面示意图；
图12为本申请实施例提供的奖励信息的授权界面示意图；
图13为本申请实施例提供的信息处理系统的架构示意图；
图14为本申请实施例提供的信息处理的产品界面示意图；
图15为本申请实施例提供的信息处理方法的流程示意图；
图16为本申请实施例提供的信息处理装置的结构示意图。
具体实施方式
为了使本申请的目的、技术方案和优点更加清楚，下面将结合附图对本申请作进一步地详细描述，所描述的实施例不应视为对本申请的限制，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其它实施例，都属于本申请保护的范围。
在以下的描述中，涉及到“一些实施例”，其描述了所有可能实施例的子集，但是可以理解，“一些实施例”可以是所有可能实施例的相同子集或不同子集， 并且可以在不冲突的情况下相互结合。
在以下的描述中，所涉及的术语“第一\第二…”仅仅是区别类似的对象，不代表针对对象的特定排序，可以理解地，“第一\第二…”在允许的情况下可以互换特定的顺序或先后次序，以使这里描述的本申请实施例能够以除了在这里图示或描述的以外的顺序实施。
除非另有定义，本文所使用的所有的技术和科学术语与属于本申请的技术领域的技术人员通常理解的含义相同。本文中所使用的术语只是为了描述本申请实施例的目的，不是旨在限制本申请。
对本申请实施例进行进一步详细说明之前，对本申请实施例中涉及的名词和术语进行说明，本申请实施例中涉及的名词和术语适用于如下的解释。
1)客户端：终端中运行的用于提供各种服务的应用程序，例如即时通讯客户端、短视频客户端、视频播放客户端、学习客户端等。
2)响应于：用于表示所执行的操作所依赖的条件或者状态，当满足所依赖的条件或状态时，所执行的一个或多个操作可以是实时的，也可以具有设定的延迟；在没有特别说明的情况下，所执行的多个操作不存在执行先后顺序的限制。
3)基于位置的服务(Location Based Services，LBS)：是利用各类型的定位技术来获取终端当前的所在位置，通过移动互联网向终端提供信息资源和基础服务；用户可基于LBS中定位技术确定自身的空间位置，随后便可通过移动互联网来获取与位置相关资源和信息。LBS服务中融合了移动通讯、互联网络、空间定位、位置信息、大数据等多种信息技术，利用移动互联网络服务平台进行数据更新和交互，使用户可以通过空间定位来获取相应的服务。
4)社交广告推送：通过对用户数据进行深入分析而产生的众多标签类目、以及不断精进的跨屏定向、人群拓展和智能出价等技术，帮助广告主(如商户)实现用户连接对话，并最终达成营销目标。同时，通过数据和能力的开发，与流量主、广告技术合作伙伴展开合作，构建开放共赢的营销生态体系，共同推动数字营销行业发展。
5)兴趣点(POI，Point of Interest)：在地理信息系统中，一个POI可以是一栋房子、一个商铺、一个邮筒、一个公交站等。
基于上述对本申请实施例中涉及的名词和术语的解释，下面说明本申请实施例提供的信息处理系统，参见图1，图1为本申请实施例提供的信息处理系统100的架构示意图，为实现支撑一个示例性应用，终端(示例性示出了终端400-1和终端400-2)通过网络300连接服务器200，网络300可以是广域网或者局域网，又或者是二者的组合，使用无线链路实现数据传输。
在实际应用中，终端可以为智能手机、平板电脑、笔记本电脑等各种类型的用户终端，还可以为台式计算机、电视机或者这些数据处理设备中任意两个或多个的组合；终端上设置有客户端，如即时通讯客户端、短视频客户端、视频播放客户端、学习客户端等，服务器200为客户端对应的后台服务器，既可以为单独配置的支持各种业务的一个服务器，亦可以配置为一个服务器集群， 还可以为云服务器等。
当用户打开终端上的客户端进行信息分享时，终端接收到针对信息页面中信息的分享操作；响应于分享操作，发送针对信息的识别请求至服务器200；服务器200基于识别请求对信息进行对象识别，当识别结果表征信息中包含待推送对象时，获取待推送对象关联的推送信息并返回至终端；终端呈现待推送对象关联的推送信息，响应于针对推送信息的确定指令，分享信息，并在相应的分享页面中呈现信息及对应推送信息的推送入口。
参见图2，图2为本申请实施例提供的电子设备500的结构示意图，在实际应用中，电子设备500可以为图1中的终端或服务器200，以电子设备为图1所示的终端为例，对实施本申请实施例的信息处理方法的电子设备进行说明。图2所示的电子设备500包括：至少一个处理器510、存储器550、至少一个网络接口520和用户接口530。电子设备500中的各个组件通过总线系统540耦合在一起。可理解，总线系统540用于实现这些组件之间的连接通信。总线系统540除包括数据总线之外，还包括电源总线、控制总线和状态信号总线。但是为了清楚说明起见，在图2中将各种总线都标为总线系统540。
处理器510可以是一种集成电路芯片，具有信号的处理能力，例如通用处理器、数字信号处理器(DSP，Digital Signal Processor)，或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件等，其中，通用处理器可以是微处理器或者任何常规的处理器等。
用户接口530包括使得能够呈现媒体内容的一个或多个输出装置531，包括一个或多个扬声器和/或一个或多个视觉显示屏。用户接口530还包括一个或多个输入装置532，包括有助于用户输入的用户接口部件，比如键盘、鼠标、麦克风、触屏显示屏、摄像头、其他输入按钮和控件。
存储器550可以是可移除的，不可移除的或其组合。示例性的硬件设备包括固态存储器，硬盘驱动器，光盘驱动器等。存储器550可选地包括在物理位置上远离处理器510的一个或多个存储设备。
存储器550包括易失性存储器或非易失性存储器，也可包括易失性和非易失性存储器两者。非易失性存储器可以是只读存储器(ROM，Read Only Memory)，易失性存储器可以是随机存取存储器(RAM，Random Access Memory)。本申请实施例描述的存储器550旨在包括任意适合类型的存储器。
在一些实施例中，本申请实施例提供的信息处理装置可以采用软件方式实现，图2示出了存储在存储器550中的信息处理装置555，其可以是程序和插件等形式的软件，包括以下软件模块：接收模块5551、呈现模块5552和处理模块5553，这些模块是逻辑上的，因此根据所实现的功能可以进行任意的组合或进一步拆分，将在下文中说明各个模块的功能。
在另一些实施例中，本申请实施例提供的信息处理装置可以采用硬件方式实现，作为示例，本申请实施例提供的信息处理装置可以是采用硬件译码处理器形式的处理器，其被编程以执行本申请实施例提供的信息处理方法，例如，硬件译码处理器形式的处理器可以采用一个或多个应用专用集成电路(ASIC，Application Specific Integrated Circuit)、DSP、可编程逻辑器件(PLD， Programmable Logic Device)、复杂可编程逻辑器件(CPLD，Complex Programmable Logic Device)、现场可编程门阵列(FPGA，Field-Programmable Gate Array)或其他电子元件。
基于上述对本申请实施例提供的信息处理系统和电子设备的说明，接下来对本申请实施例的提供的信息处理方法进行说明，在实际实施时，本申请实施例提供的信息处理方法可由图1所示的服务器200或终端单独实施，还可由图1所示的服务器200及终端协同实施。接下来结合图1及图3，图3为本申请实施例提供的信息处理方法流程示意图，以图1所示的终端实施本申请实施例提供的信息处理方法为例进行说明。
步骤101：终端接收到针对信息页面中信息的分享操作。
在实际应用中，终端上设置有客户端，如即时通信客户端、社交客户端、学习客户端、游戏客户端等，通过客户端呈现的信息页面(如朋友圈、说说、论坛、微博等)，用户可以通过信息页面与其他用户进行交流，如通过信息页面进行信息的分享以供其他用户浏览查看，或通过信息页面浏览查看其它用户分享的信息，或通过信息页面进行信息的收藏以供自己保存查看。
在一些实施例中，终端可通过如下方式接收到针对信息页面中信息的分享操作：在信息页面中呈现信息编辑功能项；响应于基于信息编辑功能项触发的信息编辑操作，在信息页面中呈现所编辑的信息，以及对应信息的分享功能项；接收到基于分享功能项触发的针对信息的分享操作。
这里，在实际应用中，当用户想在如朋友圈、说说、论坛等信息页面中分享(或发布)信息时，可通过触发信息页面中信息编辑功能项编辑得到所要分享的信息，并对编辑得到的信息进行分享，其中，编辑得到的信息的表现形式可为以下至少之一：文本、图像、视频或音频，这里的文本、图像、视频或音频可统称为媒体信息，在此表现形式下，本申请实施例中的信息也可称为媒体信息，相应的，在对信息进行分享操作的信息页面也可称为媒体信息页面。
参见图4，图4为本申请实施例提供的信息的分享界面示意图，终端响应于针对信息编辑功能项401的触发操作，呈现信息编辑界面，响应于基于信息编辑界面触发的信息编辑操作，呈现所编辑的信息402，该信息包括文本内容和附加图像，以及对应信息402的分享功能项403，当用户触发分享功能项403时，终端接收到基于分享功能项403触发的针对信息的分享操作，并响应于该分享操作对所编辑的信息402进行分享。
在一些实施例中，终端可通过如下方式接收到针对信息页面中信息的分享操作：当信息页面为信息的详情页面时，在详情页面中呈现针对信息的分享功能项；响应于针对分享功能项的触发操作，呈现包括至少一个分享对象的对象选项；接收到基于对象选项触发的针对至少一个分享对象中目标对象的选择操作，并将该选择操作作为针对信息的分享操作；相应的，终端可通过如下方式在相应的分享页面中呈现信息及对应推送信息的推送入口：呈现当前对象与目标对象之间的会话页面，并在会话页面中呈现信息及对应推送信息的推送入口。
这里，在实际应用中，用户在信息的详情页面中浏览信息时，可将信息分 享至会话好友，在分享信息时，可直接对信息进行分享也可间接分享，如可通过转发的方式直接将详情页面中待分享的信息分享至当前对象与目标对象(分享对象)的会话页面中，也可先对详情页面进行截图处理，得到包含待分享的信息的截图图像，再将截图图像进分享至当前对象与目标对象(分享对象)的会话页面中，以在会话界面中呈现分享的信息，当信息中包含待推送对象时，在会话界面中还呈现待推送对象关联的推送信息的推送入口。
在实际实施时，在信息的详情页面中呈现信息、针对该信息的分享功能项，响应于针对分享功能项的触发操作，呈现对象选择页面，并在对象选择页面中呈现包括至少一个分享对象的对象选项，当用户从中选择目标对象的对象选项时，该选择操作即为针对信息的分享操作。
在一些实施例中，终端可通过如下方式接收到针对信息页面中信息的分享操作：当信息页面为当前对象与目标分享对象之间的会话页面时，在会话页面中呈现信息选项；基于信息选项，接收到针对信息的信息添加操作，并将信息添加操作作为针对信息的分享操作；相应的，终端可通过如下方式在相应的分享页面中呈现信息及对应推送信息的推送入口：在会话页面中呈现信息及对应推送信息的推送入口。
这里，在实际应用中，用户在会话过程中，可基于会话页面中进行会话消息的编辑及分享，会话页面即为信息页面(或媒体信息页面)，所编辑的会话消息即为待分享的信息(或媒体信息)，信息的形式包括以下至少之一：文本、图片、视频、音频；如通过文本编辑框编辑得到会话文本信息，通过信息选项从本地或直接拍摄添加图像、视频等信息；相应的，在对信息进行分享之后，分享信息的分享页面即为会话页面，即在会话页面中呈现分享的信息，及待推送对象关联的推送信息的推送入口。
步骤102：响应于分享操作，当信息中包含待推送对象时，呈现待推送对象关联的推送信息。
在实际应用中，待推送对象可为向用户推送的待推送物品或兴趣点，其中，兴趣点可称为待推送实体，如信息为待分享视频、且待分享视频中包含穿着连衣裙的目标人物时，待推送对象可为目标人物所穿的连衣裙这一待推送物品；又如；信息为待分享图像、且待分享图像包含餐馆、博物馆等兴趣点时，待推送对象可为餐馆、博物馆等待推送实体。
推送信息是对待推送对象进行推送的文案信息或描述信息，如当待推送对象为待推送物品时，其关联的推送信息可为待推送物品的名称，品牌、价格、xx同款等介绍信息，当待推送对象为兴趣点时，其关联的推送信息可为兴趣点的名称、位置等介绍信息，如商户的名称、地址、点评曝光价格等信息。在呈现推送信息时，可在信息中待推送对象关联的区域(如待推送对象的上方或下方等)呈现该推送信息。
在一些实施例中，终端在呈现待推送对象关联的推送信息之前，可通过如下方式确定信息中包含待推送对象：对信息进行对象识别，得到信息包含的至少一个对象；分别将各对象与预存的待推送对象进行匹配，并当存在与预存的待推送对象相匹配的对象时，确定信息中包含待推送对象。
在实际实施时，终端对待分享的信息进行对象识别时，可将信息输入至预先训练好的对象识别模型中，得到信息包含的至少一个对象，如衣服，首饰，眼镜，手表等，并将识别得到的各对象与预存的待推送对象进行匹配，得到匹配结果，并当匹配结果表征识别得到的至少一个对象中存在与预存的待推送对象相匹配的对象时，确定信息中包含待推送对象，并将从信息中识别得到的至少一个对象中与预存的待推送对象相匹配的对象确定为待推送对象。在匹配时，当识别得到的对象与预存的待推送对象的匹配度(如相似度值)超过匹配度阈值(可设置，如设置为80％)时，即可确定识别得到的该对象与预存的待推送对象相匹配。
例如，对信息进行对象识别后，得到信息中包含的对象分别为：连衣裙、手表和帽子，分别将连衣裙、手表、帽子与预存的各待推送对象进行匹配，得到的匹配度依次为：85％、30％和60％，假设匹配度超过80％时，认为匹配成功，那么可知，从信息中识别得到的“连衣裙”与预存的待推送对象匹配成功，则确定信息中包含连衣裙这一待推送对象。
在一些实施例中，当待推送对象为兴趣点时，终端在呈现待推送对象关联的推送信息之前，可通过如下方式确定信息中包含待推送对象：对信息进行兴趣点识别，得到信息对应的兴趣点，并对信息进行位置识别，得到信息关联的地理位置；获取预存的地理位置所在位置区域中的参考兴趣点；将兴趣点与参考兴趣点进行匹配，并当兴趣点与参考兴趣点相匹配时，确定信息中包含参考兴趣点，以将参考兴趣点作为待推送对象。
在实际实施时，终端还可发送针对信息的识别请求至服务器，服务器响应于识别请求，获取识别请求所请求识别的信息，并将信息输入至训练好的基于神经网络的识别模型中，得到信息对应的兴趣点，如当信息包含图像或视频时，对图书或视频进行兴趣点识别，识别出信息包含的如广告牌、招牌或门店场景等信息。在进行位置识别时，可基于LBS技术对信息进行位置识别，得到信息关联的地理位置。在实际应用中，商户上传包含广告牌、招牌或门店场景等商户信息的识别图像至服务器，为了提高后续匹配的鲁棒性，用户可上传处于不同光照条件、不同天气条件及不同角度下的识别图像，服务器对商户上传的识别图像进行兴趣点识别，如将识别图像输入至训练好的基于神经网络的识别模型中，得到商户信息对应的参考兴趣点，并将各商户对应的参考兴趣点存在至服务器中。
服务器将识别出的兴趣点与商户预存的参考兴趣点进行匹配，当两者的匹配度超过匹配度阈值时，确定兴趣点与参考兴趣点相匹配，此时确定信息中包含商户预存的参考兴趣点，并将参考兴趣点作为待推送对象；当两者的匹配度低于匹配度阈值时，确定兴趣点与参考兴趣点匹配失败，此时确定信息中不包含商户预存的参考兴趣点。
在一些实施例中，终端在接收到针对信息页面中信息的分享操作之后，还可呈现对应信息的推送授权信息，其中，推送授权信息用于获取针对信息中待推送对象的推送授权；相应的，终端可通过如下方式实现当信息中包含待推送对象时，呈现待推送对象关联的推送信息：响应于针对推送授权信息触发的授 权指令，当信息中包含待推送对象时，呈现待推送对象关联的推送信息。
这里，在实际应用中，为了保护用户的隐私，在用户进行信息分享时，可通过弹窗的样式呈现推送授权信息，以提醒用户是否授权对信息中的待推送对象进行推送，当信息中包含待推送对象且经过用户的授权许可时，才呈现待推送对象关联的推送信息，当信息中包含待推送对象但未经过用户的授权许可时，则并不呈现待推送对象关联的推送信息。
参见图5，图5为本申请实施例提供的推送授权的提示界面示意图，终端在接收针对信息的分享操作后，在弹窗中呈现如“是否对信息中待推送对象进行推送授权”的推送授权信息501，当用户基于推送授权信息501触发确定按键502时，终端响应于针对确定按键502触发操作触发的授权指令，当信息中包含待推送对象时，呈现待推送对象关联的推送信息。
在一些实施例中，终端在呈现待推送对象关联的推送信息之前，还可呈现信息的分享设置界面，并在分享设置界面中呈现分享推送功能项；响应于针对分享推送功能项的触发操作，将信息的分享模式设置为分享推送模式；相应的，终端可通过如下方式实现当信息中包含待推送对象时，呈现待推送对象关联的推送信息：当信息的分享模式为分享推送模式，且信息中包含待推送对象时，呈现待推送对象关联的推送信息。
参见图6，图6为本申请实施例提供的分享模式设置示意图，终端响应于分享操作，呈现分享设置界面，并在分享设置界面中呈现可供选择的分享模式，如常规分享模式601、分享推送模式602，其中，常规分享模式601用于指示仅对信息进行分享，即使信息中包含待推送对象，也不对待推送对象进行分享，分享推送模式602用于指示在对信息进行分享时，若信息中包含待推送对象，则对待推送对象关联的推送信息进行分享。也即，当用户将信息的分享模式设置为常规分享模式后，在对信息进行分享的过程中，即使信息中包含待推送对象，也仅呈现该信息，而并不呈现该待推送对象关联的推送信息；当用户将信息的分享模式设置为分享推送模式后，当信息中包含待推送对象时，则不仅呈现分享的信息，还呈现该信息中包含的待推送对象关联的推送信息。
通过上述方式，当终端接收到针对信息的分享操作时，用户可结合自身意愿，基于分享设置界面对信息的分享模式进行设置选择，满足了用户分享信息的多样化需求。
在一些实施例中，终端可通过如下方式呈现待推送对象关联的推送信息：当待推送对象的数量为至少两个时，呈现对应至少两个待推送对象的对象选择页面；响应于针对对象选择页面中目标推送对象的选择操作，呈现目标推送对象关联的推送信息。
这里，当信息中存在多个(两个或两个以上)待推送对象时，用户可从中选择目标推送对象，以呈现所选择目标推送对象关联的推送信息。
参见图7，图7为本申请实施例提供的推送信息的显示界面示意图，当用户点击如“我要成为TA的广告渠道”这一推送功能项701时，终端接收到基于针对推送功能项的点击操作而触发的分享操作，响应于该分享操作，当信息中存在多个待推送对象时，呈现对象选择页面702，并在对象选择页面702中 呈现可供选择的多个推送对象选项，当用户从中选择目标推送对象对应的推送对象选项时，呈现目标推送对象关联的推送信息。
在一些实施例中，当信息包含的待推送对象的数量为至少两个时，终端还可通过如下方式预测所要分享的目标推送对象：获取信息的分享参考特征，其中，分享参考特征包括以下至少之一：各推送对象对应的转化率(如点击率或购买率等)、当前对象(信息的分享者)与目标分享对象(信息的接收者)之间的社交关系、目标分享对象(信息的接收者)的对象特征(如兴趣爱好、历史点击特征等)；基于分享参考特征调用机器学习模型进行预测处理，得到目标推送对象，并呈现目标推送对象关联的推送信息。在分享信息后，在分享页面中呈现分享的信息的同时，还呈现目标推送对象关联的推送信息及相应的推送入口。其中，机器学习模型基于信息样本的分享参考特征、以及标注的推送对象进行训练得到的；需要说明的是，在实际应用中，上述的机器学习模型可以是神经网络模型(例如卷积神经网络、深度卷积神经网络、或者全连接神经网络等)、决策树模型、梯度提升树、多层感知机、以及支持向量机等，本申请实施例对机器学习模型的类型不作具体限定。
可以理解的是，通过上述方式，在当前对象将同一条包含多个待推送对象的信息分享至不同的目标对象时，基于上述方式预测得到的目标推送对象可以是不同的，即在不同目标对象侧的终端呈现当前对象分享的同一条信息时，所呈现的推送信息及相应的推送入口可以是不同的。例如，信息A包含两个不同的待推送对象，分别为：待推送对象1、待推送对象2，若当前对象通过朋友圈的形式分享信息A时，有些好友侧终端显示的信息可能是待推送对象1关联的，还有些好友侧终端显示的信息可能是待推送对象2关联的。若当前对象通过会话方式将信息A分享至不同的目标对象时，在与不同的目标对象之间的会话界面中显示的信息可以是不同的，如将信息A分享至目标对象1时，终端响应于针对信息A的分享操作，呈现信息A包含的待推送对象1关联的推送信息，响应于针对待推送对象1关联的推送信息的确定操作，将信息A分享至目标对象1的终端，在当前对象与目标对象1的会话界面中呈现待推送对象1关联的推送信息及相应的推送入口；在将信息A分享至目标对象2时，终端响应于针对信息A的分享操作，呈现信息A包含的待推送对象2关联的推送信息，响应于针对待推送对象2关联的推送信息的确定操作，将信息A分享至目标对象2的终端，在当前对象与目标对象2的会话界面中呈现待推送对象2关联的推送信息及相应的推送入口。
通过上述方式，通过调用机器学习模型的方式来预测信息中最需要推送的待推送对象，提高了预测准确度，进而能够实现更为精准的投放效果，有利于提高转化率；并且，同一用户在将同一信息(包含多个待推送对象)分享至不同用户时，可达到不同用户获取不同待推送对象关联的推送信息的目的，满足了信息分享的多样化需求。
步骤103：响应于针对推送信息的确定指令，分享信息，并在相应的分享页面中呈现分享的信息及对应推送信息的推送入口。
其中，推送入口可为待推送对象的互动入口，如可为对应推送信息的详情 入口、购买链接、推广链接、进群链接、或小程序等入口。
在一些实施例中，终端在呈现待推送对象关联的推送信息之前，当推送信息的数量为至少两个时，终端还可接收到针对至少两个推送信息中目标推送信息的选择指令；响应于选择指令，将目标推送信息作为待分享的推送信息；相应的，终端可通过如下方式响应于针对推送信息的确定指令，分享信息，并在相应的分享页面中呈现信息及对应推送信息的推送入口：响应于针对目标推送信息的确定指令，分享信息，并在相应的分享页面中呈现信息及对应目标推送信息的推送入口。
参见图8，图8为本申请实施例提供的推送信息的显示界面示意图，当待推送对象关联的推送信息的数量为多个(两个或两个以上)时，呈现信息选择界面801，并在信息选择界面801中呈现多个可供选择的推送信息选项，当用户从多个推送信息中选择目标推送信息时，即可将所选择的目标推送信息作为待分享的推送信息进行呈现；如此，在分享信息的同时，在相应的分享页面中呈现对应所选择目标推送信息的推送入口。
在一些实施例中，当待推送对象关联的推送信息的数量为至少两个时，终端在呈现待推送对象关联的推送信息之前，还可通过如下方式预测得到待分享的的目标推送信息：获取各推送信息针对待推送对象的转化率、所述信息的目标分享对象针对各推送信息的偏好度等多维度特征，基于多维度特征调用机器学习模型进行预测处理，预测得到目标推送信息，并将目标推送信息作为待分享的推送信息，以呈现待推送对象关联的目标推送信息。如此，通过调用机器学习模型的方式来预测待推送对象关联的目标推送信息(最适合推送)，提高了预测准确度，进而能够实现更为精准的投放效果，有利于提高转化率。
在一些实施例中，终端可通过如下方式实现当信息中包含待推送对象时，呈现待推送对象关联的推送信息：当信息中包含待推送对象时，获取当前对象的对象级别，以及推送对象对应的推送级别；当对象级别不低于推送级别时，呈现待推送对象关联的推送信息。
在实际应用中，当信息中包含待推送对象时，终端还可发送针对待推送对象的推送请求至服务器，其中，推送请求携带当前对象的用户标识和待推送对象的对象标识，服务器接收到推送请求后，基于推送请求中的用户标识，确定当前对象的对象级别，同时基于推送请求中的对象标识确定待推送对象的推送级别，将对象级别与推送级别进行比较，当对象级别不低于推送级别时，呈现待推送对象关联的推送信息。
其中，对象级别和推送级别一一对应，对象级别可基于当前对象的基础信息、粉丝数量、针对信息的活跃度(如分享、点赞、评论、转发等互动量)等来决定，推送级别为待推送对象的商户事先设置的具备针对待推送对象的推送权限的对象级别，若当前对象的对象级别不低于待推送对象的推送级别，则表征当前对象具备针对待推送对象的推送权限，此时，呈现待推送对象关联的推送信息。
在一些实施例中，终端可通过如下方式实现当信息中包含待推送对象时，呈现待推送对象关联的推送信息：当待推送对象为兴趣点时，进行页面跳转至 推送信息页面，并在推送信息页面中呈现兴趣点所关联商户的商户信息，将商户信息作为推送信息；相应的，终端可通过如下方式响应于针对推送信息的确定指令，分享信息，并在相应的分享页面中呈现信息及对应推送信息的推送入口：响应于针对商户信息的确定指令，分享信息，并在相应的分享页面中呈现信息及对应商户信息的推送入口。
参见图9，图9为本申请实施例提供的推送信息的显示界面示意图，当用户触发信息页面中如“我要成为TA的广告渠道”这一推送功能项901时，终端接收到基于该触发操作触发的分享操作，响应于该分享操作，当信息中包含待推送对象、且待推送对象为“餐馆”这一兴趣点时，跳转至推送信息页面，并在推送信息页面中呈现“餐馆”这一兴趣点所关联的如“张记汤圆”这一商户的商户信息902，响应于基于商户信息902触发的确定指令，分享信息，并在相应的分享页面中呈现信息及对应“张记汤圆”这一商户信息的推送入口。
在一些实施例中，终端在推送信息页面中呈现兴趣点所关联商户的商户信息之后，终端还可呈现对应商户信息的确认功能项；响应于针对确认功能项的触发操作，发送当前对象的对象信息至商户对应的终端；当接收到商户基于对象信息触发的授权分享指令时，触发针对商户信息的确定指令。
其中，对象信息可为当前对象的基础信息(如用户资料)、粉丝数量信息、针对信息的活跃度信息(如分享、点赞、评论、转发等互动信息)，商户终端基于对象信息确定当前对象的对象级别。在实际应用中，商户可事先对商户信息的推送级别进行设置，即设置哪些对象级别对应的用户具备商户信息的授权分享权限，用户终端确定当前对象的对象级别后，将该对象级别与该商户信息的推送级别进行比较，若当前对象的对象级别不低于待推送对象的推送级别，即可授权当前对象对兴趣点所关联商户的商户信息进行分享。
在一些实施例中，终端响应于针对确定功能项的触发操作，还可发送兴趣点所关联商户的商户信息至商户对应的终端，其中，商户信息可为包含如商户名称、位置等有关内容的图片信息，以使商户对应的终端对商户信息进行审核，当商户审核商户信息为自家商户信息时，商户即可授权当前对象对兴趣点所关联商户的商户信息进行分享。
在一些实施例中，当待推送对象为兴趣点时，在推送信息页面中呈现兴趣点所关联商户的商户信息之后，终端还可呈现对应商户信息的确认功能项；响应于针对确认功能项的触发操作，呈现分享商户信息所对应的奖励信息，以及对应奖励信息的授权功能项；响应于针对授权功能项的触发操作，呈现商户是否授权分享商户信息的授权结果；相应的，终端可通过如下方式实现响应于针对推送信息的确定指令，分享信息，并在相应的分享页面中呈现信息及对应推送信息的推送入口：当授权结果表征商户已授权分享商户信息时，响应于针对推送信息的确定指令，分享信息，并在相应的分享页面中呈现信息及对应推送信息的推送入口。
其中，奖励信息包括以下信息至少之一：单位奖励、转化奖励占比，单位奖励是指当前对象分享的商户信息每被其他用户浏览曝光一次，当前对象所得的奖励，例如，单位奖励为0.5元/人，表征商户信息每被曝光一次，当前对象 所得奖励为0.5元；转化奖励占比是指当前对象分享的商户信息被实际转化后，当前对象能够获取的奖励占实际转换金额的比例，例如，假设其他对象根据当前对象分享的商户信息消费了100元，转化奖励占比为1％，则当前对象能够得到100*1％＝1元的奖励。
参见图10，图10为本申请实施例提供的奖励信息的授权界面示意图，在在推送信息页面中呈现兴趣点所关联商户的商户信息1001，以及针对商户信息的确认功能项1002，当用户触发确认功能项1002时，终端响应于该触发操作，呈现对商户信息进行分享能够得到的奖励信息1003，及对应奖励信息的授权功能项1004，当用户触发授权功能项1004时，终端响应于该触发操作，呈现授权结果，当授权结果表征商户已授权当前对象分享商户信息时，响应于针对确认功能项1205触发的确定指令，分享信息并在相应的分享页面中呈现信息及对应推送信息的推送入口1006。
在一些实施例中，终端可通过如下方式呈现分享商户信息所对应的奖励信息，以及对应奖励信息的授权功能项：当奖励信息对应至少两个奖励级别时，呈现分享商户信息所对应的各奖励级别的奖励信息，以及对应各奖励级别的授权功能项；相应的，终端可通过如下方式实现响应于针对授权功能项的触发操作，呈现商户是否授权分享商户信息的授权结果：响应于针对至少两个奖励级别中第一奖励级别的授权功能项的触发操作，呈现对应第一奖励级别商户是否授权分享商户信息的授权结果。
其中，奖励级别和对象级别一一对应，对象级别与当前对象拥有的粉丝数量信息或针对推送信息的活跃度信息(如分享、点赞、评论、转发等互动信息)相关，如当前对象分享的推送信息的数量越多、分享所得到的成绩越高(曝光量/购买量/查看量高)，相应的对象级别就越高，奖励级别也越高。
参见图11，图11为本申请实施例提供的奖励信息的授权界面示意图，在推送信息页面中呈现多个奖励级别、对应各奖励级别的奖励信息和授权功能项，当用户从中选择触发奖励级别对应的授权功能项时，终端响应于该触发操作，发送针对所选择第一奖励级别的奖励信息至商户对应的终端，以使商户终端对当前对象所选择的第一奖励级别的奖励信息进行审核，确定是否授权当前对象按第一奖励级别对商户信息进行分享的授权结果。
在一些实施例中，当授权结果表征对应第一奖励级别所述商户未授权分享所述商户信息时，终端还可呈现对应第一奖励级别的切换功能项；响应于基于切换功能项触发的针对第二奖励级别的选择操作，呈现对应第二奖励级别商户是否授权分享所述商户信息的授权结果。
这里，当第一奖励级别与当前对象的对象级别不匹配时，商户终端将返回不授权当前对象按第一奖励级别对商户进行分享的授权结果至用户终端，在用户终端的推送信息页面中呈现该授权结果、以及对第一奖励级别进行切换的切换功能项，以通过切换功能项将第一奖励级别切换为其他奖励级别(如第二奖励级别)。在切换其他奖励级别时，第二奖励级别的选择操作，可为针对第二奖励级别对应的选项的选择操作，也可为针对第二奖励级别对应的授权功能项的触发操作，此时，第二奖励级别为商户终端返回的与当前对象的对应级别相适 配的奖励级别。
参见图12，图12为本申请实施例提供的奖励信息的授权界面示意图，终端响应于针对切换功能项的触发操作，呈现可供选择的至少一个奖励级别的级别选项，基于级别选项，响应于针对至少一个奖励级别中第二奖励级别的选择操作，发送针对所选择第二奖励级别的奖励信息至商户对应的商户终端，以使商户终端对当前对象所选择的第二奖励级别的奖励信息进行审核，确定是否授权当前对象按第二奖励级别对商户信息进行分享的授权结果。
在一些实施例中，终端响应于针对商户信息对应的确认功能项的触发操作，还可在信息页面中，呈现与当前对象的对象级别相适配的奖励级别、以及对应该奖励级别的奖励信息，其中，该奖励级别是服务器基于当前对象的对象级别，自动分配给用户终端的一个相适配的级别。
在一些实施例中，终端可通过如下方式呈现对应推送信息的推送入口：当推送信息中包含待推送对象的标识时，确定待推送对象的标识所处推送信息中的显示区域；在显示区域中，呈现对应推送信息的推送入口。
其中，待推送对象的标识为能够表征待推送对象的标签，如待推送对象为商店这一兴趣点时，其标识可为商店的广告牌、门店或招牌；推送入口可为对应推送信息的购买链接、推广链接、进群链接、或小程序等入口。例如，当推送信息为包含商店广告牌的图像时，在分享该图像时，在分享页面中呈现该图像的同时，还在图像中商店广告牌所处的显示区域中显示对应该商店的推送入口。
在一些实施例中，当待推送对象为兴趣点、且奖励信息包括商户信息单次曝光所对应的单位奖励时，终端在相应的分享页面中呈现信息及对应推送信息的推送入口之后，当奖励分配时间点到达时，还可获取商户信息的曝光次数；依据单位奖励及曝光次数，确定相应的分享奖励；分配分享奖励至当前登录账号所关联的账户。
其中，其他用户查看推送入口或基于推送入口进行实际转化的行为均可成为针对商户信息的曝光，基于通过曝光商户信息获取相应的推送奖励或分享奖励具备一定的有效期，其他用户在有效期内查看推送入口或基于推送入口进行实际转化时，当前对象才能获取相应的分享奖励，如在信息分享的七天内根据曝光次数计算奖励，七天后的不计入。在确定奖励分配时间点时，可实时对商户信息的曝光情况进行统计，依据单位奖励及曝光情况确定相应的分享奖励；还可周期性地对商户信息的曝光情况进行统计，如只要当前对象不删除分享的信息，周期性地统计商户信息的曝光次数，依据单位奖励及曝光次数确定相应的分享奖励。
在一些实施例中，当奖励信息包括单一用户基于推送入口查看商户信息所对应的单位奖励时，终端在相应的分享页面中呈现信息及对应推送信息的推送入口之后，当奖励分配时间点到达时，获取基于推送入口查看商户信息的用户的数量；依据单位奖励及用户的数量，确定相应的分享奖励；分配分享奖励至当前登录账号所关联的账户。
在一些实施例中，当奖励信息包括基于推送入口购买商户信息关联物品所 对应的单次购买奖励时，终端在相应的分享页面中呈现信息及对应推送信息的推送入口之后，当奖励分配时间点到达时，获取基于推送入口实现物品购买的购买次数；依据单次购买奖励及购买次数，确定相应的分享奖励；分配分享奖励至当前登录账号所关联的账户。
在一些实施例中，终端在相应的分享页面中呈现信息及对应推送信息的推送入口之后，在分享页面中，还可呈现针对推送信息的互动提示信息，其中，互动提示信息包括推送信息对应的互动对象的信息，互动对象为通过推送入口对推送信息进行互动的对象。
这里，在对推送信息进行分享后，呈现其他用户针对该推送信息的互动提示信息，如哪些用户阅读、点击查看或转化了该推送信息。
在一些实施例中，终端在相应的分享页面中呈现信息及对应推送信息的推送入口之后，终端还可呈现针对推送信息的分享奖励提示信息，分享奖励提示信息，用于提示分享推送信息所获取的分享奖励已存储至当前对象关联的账户。
这里，在对推送信息进行分享后，呈现用于指示当前对象基于其他用户针对该推送信息的互动所取得的奖励，例如，当前对象推送该推送信息所获得的佣金，可给予用户以鼓励，有利于提高用户针对推送信息的互动积极性，进而提高转化率。
在一些实施例中，本申请实施例提供的信息处理方法还可应用于信息收藏场景中，例如，终端接收到针对信息页面中信息的收藏操作；响应于收藏操作，当信息中包含待推送对象时，呈现待推送对象关联的推送信息；响应于针对推送信息的确定指令，收藏信息，并在相应的收藏页面中呈现收藏的信息及对应推送信息的推送入口，以供用户保存查看，用户在后续还可对收藏的信息进行分享，并可在分享时，将信息中包含的待推送对象关联的推送信息及推送信息的推送入口推送至其他用户。
下面，将说明本申请实施例在一个实际的应用场景中的示例性应用。目前，社交广告的形态主要依靠流量平台中心化的流量分发，依靠广告定向条件，选择能达成商业目标条件的锁定人群，从中选择与商家品牌定位、目标人群等相符的广告定向条件，找到对其有需求的人群，进而进行有针对性地广告投放，其中涉及到大量数据挖掘、人工智能、自然语义分析、流量分析等技术，而在实际应用中，用户需求千人千面，数据获取方式准确度受各种不确定性因素影响，因此，在选择目标人群时难以穷尽所有条件，进而造成广告投放的误判和浪费；另外，这种流量平台中心化的广告投放形态往往会让用户产生抗拒心里，造成广告转化效率低下。
此外，粉丝量多的明星用户在社交平台上作为商户广告投放渠道，鉴于其较强的传播能力，在社交平台上逐渐形成了大平台、大V用户、大广告商、大品牌逐步垄断广告投放市场的局面；而粉丝数量少的普通用户并没有机会接触到商户广告投放渠道，这对于普通用户或广告投放资金少的商家而言，很难在目前的局面中找到比较合适的商业广告投放形式。
鉴于此，本申请实施例提供一种信息处理方法，在进行信息分享时，响应 于针对信息的分享操作，当信息中包含待推送对象时，呈现待推送对象关联的推送信息；响应于针对推送信息的确定指令，分享信息，并在相应的分享页面中呈现信息及对应推送信息的推送入口；其中，信息可为用户编辑的视频、图片、文本或图文等内容，例如，在用户将自己拍摄街景的照片或视频发布(即分享)在社交平台时，若照片或视频包含广告牌，则为发布者提供广告牌对应的商户主体对应的广告信息(即推送信息)，并在照片或视频添加广告信息关联的广告链接(即推送入口)，并呈现在所发布的媒体页面中，给其他看到该照片或视频的用户推送广告牌对应的广告链接，并根据广告投放的阅读量和点击量，为发布者提供相应的推送奖励，以此实现去中心化的个人分发广告生态。
参见图13，图13为本申请实施例提供的信息处理系统的架构示意图，如图13所示，商户将包含门店场景、招牌实景或广告牌信息的商户信息上传至社交广告平台，提供商户信息相对应的推送入口，如购买链接、推广链接、进群链接、或小程序等入口；同时，商户还可填写意向投放量级并且交纳一部分费用作为广告投放资金。当有用户在提供授权的情况下，内容发布者在将拍摄到相关商户信息的实景照片或视频等信息发布至朋友圈时，系统会对照片或视频进行识别，并将识别结果和商家上传的商户信息进行匹配，一旦匹配成功，即可在用户终端的发布页面中呈现供用户选择是否为该商户提供推送入口。当用户选择为该商户提供推送入口时，该用户的朋友圈就成为了这个商户的推广渠道，在商户审核通过后，即可完成广告内容发布，如在该用户的朋友圈呈现所发布的照片或视频、以及对应商户信息的推送入口供内容阅读者消费；同时该用户可以选择按曝光次数计费，或广告转化消费后的利润分成的方式获得相应的推送奖励或佣金。
接下来结合图14及图15，以终端和服务器协同实施本申请实施例提供的信息处理方法为例进行说明，图14为本申请实施例提供的信息处理的产品界面示意图，图15为本申请实施例提供的信息处理方法的流程示意图。
步骤201：终端响应于针对信息的编辑操作，在信息页面中呈现所编辑的信息。
这里，信息即为用户在信息页面中进行内容编辑时，所编辑的文本及上传的拍照片或视频。
步骤202：终端响应于针对信息的识别授权指令，发送针对信息的识别请求至服务器。
这里，当用户授权对信息进行识别后，终端将用于请求对信息进行识别的识别请求发送至服务器进行后续处理，其中，识别请求携带信息及当前对象的用户标识。
步骤203：服务器基于识别请求，对信息进行兴趣点识别，得到信息对应的兴趣点，并对信息进行位置识别，得到信息关联的地理位置。
这里，在实际应用中，服务器可将信息输入至训练好的基于神经网络的识别模型中，得到信息对应的兴趣点，即确定用户上传的照片或视频中包含的广告牌、招牌或门店场景等信息。在进行位置识别时，服务器基于LBS技术对信息进行位置识别，得到关联的地理位置。
步骤204：服务器获取预存的地理位置所在位置区域中的参考兴趣点。
在实际应用中，商户上传包含广告牌、招牌或门店场景等商户信息的识别图像至服务器，为了提高后续匹配的鲁棒性，用户可上传处于不同光照条件、不同天气条件及不同角度下的识别图像，服务器对商户上传的识别图像进行兴趣点识别，如将识别图像输入至训练好的基于神经网络的识别模型中，得到商户信息对应的参考兴趣点，并将各商户对应的参考兴趣点存在至服务器中。
步骤205：服务器将兴趣点与参考兴趣点进行匹配，并当兴趣点与参考兴趣点相匹配时，确定信息中包含参考兴趣点。
这里，服务器将识别出的兴趣点与商户预存的参考兴趣点进行匹配，当两者的匹配度超过匹配度阈值时，确定兴趣点与参考兴趣点相匹配，此时确定信息中包含商户预存的参考兴趣点，以将参考兴趣点作为待推送对象；当两者的匹配度低于匹配度阈值时，确定兴趣点与参考兴趣点匹配失败，此时确定信息中不包含商户预存的参考兴趣点。
在实际实施时，在进行匹配时，可分别对识别出的兴趣点与商户预存的参考兴趣点进行特征提取，并计算提取得到的特征之间的相似度值(如余弦相似度值)，当相似度值超过相似度阈值时，认为兴趣点与参考兴趣点相匹配；当相似度值低于相似度阈值时，认为兴趣点与参考兴趣点匹配失败。
步骤206：服务器将当前对象的对象级别与参考兴趣点对应的推送级别进行比较。
这里，当前对象为发布信息的用户，服务器基于识别请求携带的用户标识，确定当前对象的基础信息、粉丝数量、针对信息的活跃度(如分享、点赞、评论、转发等互动量)等，进而确定当前的对象级别。由于商户在上传商户信息时，对参考兴趣点进行广告的投放量级(即推送级别)进行设置，对象级别和推送级别呈一一对应关系，因此，服务器可获取参考兴趣点对应的推送级别，并将当前对象的对象级别与参考兴趣点对应的推送级别进行比较，当前对象的对象级别不低于参考兴趣点的推送级别时，则表征当前对象具备针对参考兴趣点的广告权限。
步骤207：服务器获取参考兴趣点所关联的商户信息。
这里，商户信息即为针对参考兴趣点这一待推送对象的推送信息，如商户的名称、地址、点评曝光价格等信息。
步骤208：服务器发送参考兴趣点所关联的商户信息至终端。
步骤209：终端在推送信息页面中呈现参考兴趣点所关联商户的商户信息，及对应商户信息的确认功能项。
这里，当用户选择对商户提供广告投放时，可点击如图14所示的“为TA打广告”这一确认功能项。
步骤210：终端响应于针对确认功能项的触发操作，呈现推送商户信息所对应的奖励信息，以及对应奖励信息的授权功能项。
其中，奖励信息也可成为合约信息，包括以下信息至少之一：单位奖励、转化奖励占比，单位奖励是指当前对象分享的商户信息每被其他用户浏览曝光一次，当前对象所得的奖励，例如，单位奖励为0.5元/人，表征商户信息每被 曝光一次，当前对象所得奖励为0.5元；转化奖励占比是指当前对象分享的商户信息被实际转化后，当前对象能够获取的奖励占实际转换金额的比例，例如，假设其他对象根据当前对象分享的商户信息消费了100元，转化奖励占比为1％，则当前对象能够得到100*1％＝1元的奖励。
当用户确认合约信息后，可点击如图14所示的“提交”这一授权功能项。
步骤211：终端响应于针对授权功能项的触发操作，发送针对推送商户信息的授权请求至服务器。
步骤212：服务器基于授权请求确定审核通过后，在信息中兴趣点所在区域位置处添加推送入口。
其中，授权请求携带商户信息和对应的奖励信息，服务器基于授权请求对商户信息和奖励信息进行审核，当商户审核为自家商户后，即可授权当前对象对商户信息进行广告投放，在信息的图片或视频中兴趣点所在区域位置处生成可点击的广告标签，即推送信息对应的推送入口，并返回至终端进行呈现。
步骤213：终端响应于针对推送信息的确定指令，发布信息，并在相应的发布页面中呈现发布的信息及对应推送信息的推送入口。
例如，当用户触发图14中的“好的”这一功能项时，终端基于该触发操作触发的确定指令，将信息进行发布，如此，在该用户的朋友圈呈现所发布的照片或视频、以及对应商户信息的推送入口；同时，当其他用户对推送入口产生阅读曝光或转化时，服务器还可获取阅读曝光或转化数据，即确定相应的收益情况，进而根据收益情况生成账单，待商家确认后从商户账户中划扣投放费用至当前对象关联的账户，以获得相应的推送奖励或佣金。
通过上述方式，可以形成去中心化的商业广告投放生态，让社交平台上好友或粉丝数量少的普通用户也可以发挥流量价值，让中小商户可以基于实现合理的更深入的社区化广告投放效果；并且，普通用户的关系链更基于真实生活，当现实生活中的好友看到这些普通用户发布实景照片的广告时，在好友圈中可信度更高，有利于提高转化率，实现更为精准的投放效果，有利于提高转化率。
下面继续说明本申请实施例提供的信息处理装置555的实施为软件模块的示例性结构，在一些实施例中，参见图16，图16为本申请实施例提供的信息处理装置的结构示意图，存储在图2中存储器550的信息处理装置555中的软件模块可以包括：
接收模块5551，配置为接收到针对信息页面中信息的分享操作；
呈现模块5552，配置为响应于所述分享操作，当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息；
处理模块5553，配置为响应于针对所述推送信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口。
在一些实施例中，所述接收模块，还配置为当所述信息页面为当前对象与目标分享对象之间的会话页面时，在所述会话页面中呈现信息选项；
基于所述信息选项，接收到针对所述信息的信息添加操作，并将所述信息添加操作作为针对所述信息的分享操作；
所述在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口，包括：
在所述会话页面中呈现所述信息及对应所述推送信息的推送入口。
在一些实施例中，所述接收到针对信息页面中信息的分享操作之后，所述装置还包括：
授权模块，配置为呈现对应所述信息的推送授权信息，所述推送授权信息，用于获取针对所述信息中待推送对象的推送授权；
相应的，所述呈现模块，还配置为响应于针对所述推送授权信息触发的授权指令，当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息。
在一些实施例中，所述呈现所述待推送对象关联的推送信息之前，所述装置还包括：
分享模式设置模块，配置为呈现信息的分享设置界面，并在所述分享设置界面中呈现分享推送功能项；
响应于针对所述分享推送功能项的触发操作，将信息的分享模式设置为分享推送模式；
相应的，所述呈现模块，还配置为当信息的分享模式为分享推送模式，且所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息。
在一些实施例中，所述呈现模块，还配置为当所述待推送对象的数量为至少两个时，呈现对应至少两个所述待推送对象的对象选择页面；
响应于针对所述对象选择页面中目标推送对象的选择操作，呈现所述目标推送对象关联的推送信息。
在一些实施例中，所述呈现模块，还配置为当所述待推送对象的数量为至少两个时，获取所述信息对应的分享参考特征；其中，所述分享参考特征包括以下至少之一：各所述推送对象对应的转化率、所述信息的目标分享对象的对象特征；
基于所述分享参考特征调用机器学习模型进行预测处理，得到需要推送的目标推送对象，并呈现所述目标推送对象关联的推送信息。
在一些实施例中，所述呈现所述待推送对象关联的推送信息之前，所述装置还包括：
推送信息确定模块，配置为当所述推送信息的数量为至少两个时，接收到针对至少两个所述推送信息中目标推送信息的选择指令；
响应于所述选择指令，将所述目标推送信息作为待分享的推送信息；
相应的，所述处理模块，还配置为响应于针对所述目标推送信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述目标推送信息的推送入口。
在一些实施例中，所述呈现模块，还配置为当所述信息中包含待推送对象时，获取当前对象的对象级别，以及所述推送对象对应的推送级别；
当所述对象级别不低于所述推送级别时，呈现所述待推送对象关联的推送信息。
在一些实施例中，所述呈现模块，还配置为当所述待推送对象为兴趣点时，进行页面跳转至推送信息页面，并在所述推送信息页面中呈现所述兴趣点所关联商户的商户信息，将所述商户信息作为所述推送信息；
相应的，所述处理模块，还配置为响应于针对所述商户信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述商户信息的推送入口。
在一些实施例中，在所述推送信息页面中呈现所述兴趣点所关联商户的商户信息之后，所述装置还包括：
确定指令触发模块，配置为呈现对应所述商户信息的确认功能项；
响应于针对所述确认功能项的触发操作，发送当前对象的对象信息至所述商户对应的终端；
当接收到所述商户基于所述对象信息触发的授权分享指令时，触发针对所述商户信息的确定指令。
在一些实施例中，在所述推送信息页面中呈现所述兴趣点所关联商户的商户信息之后，所述装置还包括：
奖励授权模块，配置为呈现对应所述商户信息的确认功能项；
响应于针对所述确认功能项的触发操作，呈现分享所述商户信息所对应的奖励信息，以及对应所述奖励信息的授权功能项；
响应于针对所述授权功能项的触发操作，呈现所述商户是否授权分享所述商户信息的授权结果；
相应的，所述处理模块，还配置为当所述授权结果表征商户已授权分享所述商户信息时，响应于针对所述推送信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口。
在一些实施例中，当所述奖励信息包括所述商户信息单次曝光所对应的单位奖励时，所述装置还包括：
奖励分配模块，配置为当奖励分配时间点到达时，获取所述商户信息的曝光次数；
依据所述单位奖励及所述曝光次数，确定相应的分享奖励；
分配所述分享奖励至当前登录账号所关联的账户。
在一些实施例中，当所述奖励信息包括单一用户基于所述推送入口查看所述商户信息所对应的单位奖励时，所述奖励分配模块，还配置为当奖励分配时间点到达时，获取基于所述推送入口查看所述商户信息的用户的数量；
依据所述单位奖励及所述用户的数量，确定相应的分享奖励；
分配所述分享奖励至当前登录账号所关联的账户。
在一些实施例中，当所述奖励信息包括基于所述推送入口购买所述商户信息关联物品所对应的单次购买奖励时，所述奖励分配模块，还配置为当奖励分配时间点到达时，获取基于所述推送入口实现物品购买的购买次数；
依据所述单次购买奖励及所述购买次数，确定相应的分享奖励；
分配所述分享奖励至当前登录账号所关联的账户。
在一些实施例中，所述奖励授权模块，还配置为当所述奖励信息对应至少 两个奖励级别时，呈现分享所述商户信息所对应的各奖励级别的奖励信息，以及对应各奖励级别的授权功能项；
响应于针对所述至少两个奖励级别中第一奖励级别的授权功能项的触发操作，呈现对应所述第一奖励级别，所述商户是否授权分享所述商户信息的授权结果。
在一些实施例中，所述装置还包括：
奖励级别切换模块，配置为当所述授权结果表征，对应所述第一奖励级别所述商户未授权分享所述商户信息时，呈现对应所述第一奖励级别的切换功能项；
响应于基于所述切换功能项触发的针对第二奖励级别的选择操作，呈现对应所述第二奖励级别所述商户是否授权分享所述商户信息的授权结果。
在一些实施例中，所述处理模块，还配置为当所述推送信息中包含所述待推送对象的标识时，确定所述标识所处所述推送信息中的显示区域；
在所述显示区域中，呈现对应所述推送信息的推送入口。
在一些实施例中，所述装置还包括：
互动提示模块，配置为在所述分享页面中，呈现针对所述推送信息的互动提示信息，所述互动提示信息包括所述推送信息对应的互动对象的信息；
其中，所述互动对象为，通过所述推送入口对所述推送信息进行互动的对象。
在一些实施例中，所述装置还包括：
奖励提示模块，配置为呈现针对所述推送信息的分享奖励提示信息，所述分享奖励提示信息，配置为提示分享所述推送信息所获取的分享奖励已存储至当前对象关联的账户。
在一些实施例中，所述呈现所述待推送对象关联的推送信息之前，所述装置还包括：
识别模块，配置为对所述信息进行对象识别，得到所述信息包含的至少一个对象；
分别将各所述对象与预存的待推送对象进行匹配，并当存在与所述待推送对象相匹配的对象时，确定所述信息中包含所述待推送对象。
在一些实施例中，当所述待推送对象为兴趣点时，所述呈现所述待推送对象关联的推送信息之前，所述识别模块，还配置为对所述信息进行兴趣点识别，得到所述信息对应的兴趣点，并对所述信息进行位置识别，得到所述信息关联的地理位置；
获取预存的所述地理位置所在位置区域中的参考兴趣点；
将所述兴趣点与所述参考兴趣点进行匹配，并当所述兴趣点与所述参考兴趣点相匹配时，确定所述信息中包含所述参考兴趣点，以将所述参考兴趣点作为所述待推送对象。
在一些实施例中，所述接收模块，还配置为在信息页面中呈现信息编辑功能项；
响应于基于所述信息编辑功能项触发的信息编辑操作，在所述信息页面中 呈现所编辑的信息，以及对应所述信息的分享功能项；
接收到基于所述分享功能项触发的针对所述信息的分享操作。
在一些实施例中，所述接收模块，还配置为当信息页面为信息的详情页面时，在详情页面中呈现针对所述信息的分享功能项；
响应于针对所述分享功能项的触发操作，呈现包括至少一个分享对象的对象选项；
接收到基于所述对象选项触发的针对所述至少一个分享对象中目标对象的选择操作，作为针对所述信息的分享操作；
所述在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口，包括：
呈现当前对象与所述目标对象之间的会话页面，并在所述会话页面中呈现所述信息及对应所述推送信息的推送入口。
本申请实施例提供了一种计算机程序产品或计算机程序，该计算机程序产品或计算机程序包括计算机指令，该计算机指令存储在计算机可读存储介质中。计算机设备的处理器从计算机可读存储介质读取该计算机指令，处理器执行该计算机指令，使得该计算机设备执行本申请实施例上述的信息处理方法。
本申请实施例提供一种存储有可执行指令的计算机可读存储介质，其中存储有可执行指令，当可执行指令被处理器执行时，将引起处理器执行本申请实施例提供的信息处理方法。
在一些实施例中，计算机可读存储介质可以是FRAM、ROM、PROM、EPROM、EEPROM、闪存、磁表面存储器、光盘、或CD-ROM等存储器；也可以是包括上述存储器之一或任意组合的各种设备。
在一些实施例中，可执行指令可以采用程序、软件、软件模块、脚本或代码的形式，按任意形式的编程语言(包括编译或解释语言，或者声明性或过程性语言)来编写，并且其可按任意形式部署，包括被部署为独立的程序或者被部署为模块、组件、子例程或者适合在计算环境中使用的其它单元。
作为示例，可执行指令可以但不一定对应于文件系统中的文件，可以可被存储在保存其它程序或数据的文件的一部分，例如，存储在超文本标记语言(HTML，Hyper Text Markup Language)文档中的一个或多个脚本中，存储在专用于所讨论的程序的单个文件中，或者，存储在多个协同文件(例如，存储一个或多个模块、子程序或代码部分的文件)中。
作为示例，可执行指令可被部署为在一个计算设备上执行，或者在位于一个地点的多个计算设备上执行，又或者，在分布在多个地点且通过通信网络互连的多个计算设备上执行。
以上所述，仅为本申请的实施例而已，并非用于限定本申请的保护范围。凡在本申请的精神和范围之内所作的任何修改、等同替换和改进等，均包含在本申请的保护范围之内。

Claims (22)

  1. 一种信息处理方法，所述方法由计算机设备执行，所述方法包括：
    接收到针对信息页面中信息的分享操作；
    响应于所述分享操作，当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息；
    响应于针对所述推送信息的确定指令，分享所述信息，并
    在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口。
  2. 如权利要求1所述的方法，其中，所述接收到针对信息页面中信息的分享操作，包括：
    当所述信息页面为当前对象与目标分享对象之间的会话页面时，在所述会话页面中呈现信息选项；
    基于所述信息选项，接收到针对所述信息的信息添加操作，并将所述信息添加操作作为针对所述信息的分享操作；
    所述在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口，包括：
    在所述会话页面中呈现所述信息及对应所述推送信息的推送入口。
  3. 如权利要求1所述的方法，其中，所述接收到针对信息页面中信息的分享操作之后，所述方法还包括：
    呈现对应所述信息的推送授权信息，所述推送授权信息，用于获取针对所述信息中待推送对象的推送授权；
    当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息，包括：
    响应于针对所述推送授权信息触发的授权指令，当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息。
  4. 如权利要求1所述的方法，其中，所述呈现所述待推送对象关联的推送信息之前，所述方法还包括：
    呈现信息的分享设置界面，并在所述分享设置界面中呈现分享推送功能项；
    响应于针对所述分享推送功能项的触发操作，将信息的分享模式设置为分享推送模式；
    当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息，包括：
    当信息的分享模式为分享推送模式、且所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息。
  5. 如权利要求1所述的方法，其中，所述呈现所述待推送对象关联的推送信息，包括：
    当所述待推送对象的数量为至少两个时，呈现对应至少两个所述待推送对象的对象选择页面；
    响应于针对所述对象选择页面中目标推送对象的选择操作，呈现所述目标推送对象关联的推送信息。
  6. 如权利要求1所述的方法，其中，所述所述呈现所述待推送对象关联的推送信息，包括：
    当所述待推送对象的数量为至少两个时，获取所述信息对应的分享参考特征；其中，所述分享参考特征包括以下至少之一：各所述推送对象对应的转化率、所述信息的目标分享对象的对象特征；
    基于所述分享参考特征调用机器学习模型进行预测处理，得到需要推送的目标推送对象，并呈现所述目标推送对象关联的推送信息。
  7. 如权利要求1所述的方法，其中，所述呈现所述待推送对象关联的推送信息之前，所述方法还包括：
    当所述推送信息的数量为至少两个时，接收到针对至少两个所述推送信息中目标推送信息的选择指令；
    响应于所述选择指令，将所述目标推送信息作为待分享的推送信息；
    所述响应于针对所述推送信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口，包括：
    响应于针对所述目标推送信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述目标推送信息的推送入口。
  8. 如权利要求1所述的方法，其中，所述当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息，包括：
    当所述信息中包含待推送对象时，获取当前对象的对象级别，以及所述推送对象对应的推送级别；
    当所述对象级别不低于所述推送级别时，呈现所述待推送对象关联的推送信息。
  9. 如权利要求1所述的方法，其中，当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息，包括：
    当所述待推送对象为兴趣点时，进行页面跳转至推送信息页面，并在所述推送信息页面中呈现所述兴趣点所关联商户的商户信息，将所述商户信息作为所述推送信息；
    所述响应于针对所述推送信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口，包括：
    响应于针对所述商户信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述商户信息的推送入口。
  10. 如权利要求9所述的方法，其中，在所述推送信息页面中呈现所述兴趣点所关联商户的商户信息之后，所述方法还包括：
    呈现对应所述商户信息的确认功能项；
    响应于针对所述确认功能项的触发操作，发送当前对象的对象信息至所述商户对应的终端；
    当接收到所述商户基于所述对象信息触发的授权分享指令时，触发针对所述商户信息的确定指令。
  11. 如权利要求9所述的方法，其中，在所述推送信息页面中呈现所述兴趣点所关联商户的商户信息之后，所述方法还包括：
    呈现对应所述商户信息的确认功能项；
    响应于针对所述确认功能项的触发操作，呈现分享所述商户信息所对应的奖励信息，以及对应所述奖励信息的授权功能项；
    响应于针对所述授权功能项的触发操作，呈现所述商户是否授权分享所述商户信息的授权结果；
    所述响应于针对所述推送信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口，包括：
    当所述授权结果表征商户已授权分享所述商户信息时，响应于针对所述推送信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口。
  12. 如权利要求11所述的方法，其中，所述呈现分享所述商户信息所对应的奖励信息，以及对应所述奖励信息的授权功能项，包括：
    当所述奖励信息对应至少两个奖励级别时，呈现分享所述商户信息所对应的各奖励级别的奖励信息，以及对应各奖励级别的授权功能项；
    所述响应于针对所述授权功能项的触发操作，呈现所述商户是否授权分享所述商户信息的授权结果，包括：
    响应于针对所述至少两个奖励级别中第一奖励级别的授权功能项的触发操作，呈现对应所述第一奖励级别，所述商户是否授权分享所述商户信息的授权结果。
  13. 如权利要求12所述的方法，其中，所述方法还包括：
    当所述授权结果表征，对应所述第一奖励级别所述商户未授权分享所述商户信息时，呈现对应所述第一奖励级别的切换功能项；
    响应于基于所述切换功能项触发的针对第二奖励级别的选择操作，呈现对应所述第二奖励级别所述商户是否授权分享所述商户信息的授权结果。
  14. 如权利要求11所述的方法，其中，当所述奖励信息包括所述商户信息单次曝光所对应的单位奖励时，所述方法还包括：
    当奖励分配时间点到达时，获取所述商户信息的曝光次数；
    依据所述单位奖励及所述曝光次数，确定相应的分享奖励；
    分配所述分享奖励至当前登录账号所关联的账户。
  15. 如权利要求1所述的方法，其中，所述呈现对应所述推送信息的推送入口，包括：
    当所述推送信息中包含所述待推送对象的标识时，确定所述标识所处所述推送信息中的显示区域；
    在所述显示区域中，呈现对应所述推送信息的推送入口。
  16. 如权利要求1所述的方法，其中，所述方法还包括：
    在所述分享页面中，呈现针对所述推送信息的互动提示信息，所述互动提示信息包括所述推送信息对应的互动对象的信息；
    其中，所述互动对象为，通过所述推送入口对所述推送信息进行互动的对象。
  17. 如权利要求1所述的方法，其中，所述方法还包括：
    呈现针对所述推送信息的分享奖励提示信息，所述分享奖励提示信息，用于提示分享所述推送信息所获取的分享奖励已存储至当前对象关联的账户。
  18. 如权利要求1所述的方法，其中，当所述待推送对象为兴趣点时，所述呈现所述待推送对象关联的推送信息之前，所述方法还包括：
    对所述信息进行兴趣点识别，得到所述信息对应的兴趣点，并对所述信息进行位置识别，得到所述信息关联的地理位置；
    获取预存的所述地理位置所在位置区域中的参考兴趣点；
    将所述兴趣点与所述参考兴趣点进行匹配，并当所述兴趣点与所述参考兴趣点相匹配时，确定所述信息中包含所述参考兴趣点，以将所述参考兴趣点作为所述待推送对象。
  19. 一种信息处理装置，所述装置包括：
    接收模块，配置为接收到针对信息页面中信息的分享操作；
    呈现模块，配置为响应于所述分享操作，当所述信息中包含待推送对象时，呈现所述待推送对象关联的推送信息；
    处理模块，配置为响应于针对所述推送信息的确定指令，分享所述信息，并在相应的分享页面中呈现所述信息及对应所述推送信息的推送入口。
  20. 一种电子设备，包括：
    存储器，用于存储可执行指令；
    处理器，用于执行所述存储器中存储的可执行指令时，实现权利要求1至18任一项所述的信息处理方法。
  21. 一种计算机可读存储介质，存储有可执行指令，用于被处理器执行时，实现权利要求1至18任一项所述的信息处理方法。
  22. 一种计算机程序产品，包括计算机程序或指令，所述计算机程序或指令被处理器执行时，实现权利要求1至18任一项所述的信息处理方法。
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CN111258486A (zh) * 2020-01-09 2020-06-09 腾讯科技（深圳）有限公司 信息分享方法、装置、电子设备及存储介质
CN111447260A (zh) * 2020-03-20 2020-07-24 北京字节跳动网络技术有限公司 信息推送、信息发布方法及装置
CN111949908A (zh) * 2020-08-25 2020-11-17 腾讯科技（深圳）有限公司 媒体信息的处理方法、装置、电子设备及存储介质
CN112543346A (zh) * 2021-01-14 2021-03-23 浙江口碑网络技术有限公司 信息发布方法和装置，计算机存储介质和电子设备
CN113763028A (zh) * 2021-05-21 2021-12-07 腾讯科技（深圳）有限公司 媒体信息的处理方法、装置、设备及计算机可读存储介质

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