WO2022223040A1 - 信息推荐方法、装置及设备 - Google Patents

信息推荐方法、装置及设备 Download PDF

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Publication number
WO2022223040A1
WO2022223040A1 PCT/CN2022/088596 CN2022088596W WO2022223040A1 WO 2022223040 A1 WO2022223040 A1 WO 2022223040A1 CN 2022088596 W CN2022088596 W CN 2022088596W WO 2022223040 A1 WO2022223040 A1 WO 2022223040A1
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information
multimedia information
attention
recommendation
electronic device
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PCT/CN2022/088596
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English (en)
French (fr)
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薛茜
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北京字节跳动网络技术有限公司
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Publication of WO2022223040A1 publication Critical patent/WO2022223040A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43—Querying
    • G06F16/435—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/10—Complex mathematical operations
    • G06F17/18—Complex mathematical operations for evaluating statistical data, e.g. average values, frequency distributions, probability functions, regression analysis

Definitions

  • the present application relates to the technical field of computer and network communication, and in particular, to an information recommendation method, apparatus, and device.
  • the user may view multimedia information through electronic devices (eg, mobile phones, tablet computers, etc.), for example, the multimedia information may be videos, pictures, articles, and the like.
  • electronic devices eg, mobile phones, tablet computers, etc.
  • the multimedia information may be videos, pictures, articles, and the like.
  • the server may send recommendation information to the electronic device, so that the user may view other multimedia information through the recommendation information.
  • the multimedia information is a live video
  • the live server can send recommendation information of the live video to the electronic device, so that the user can watch the corresponding live video through the recommendation information.
  • the present application provides an information recommendation method, apparatus and device.
  • an information recommendation method including:
  • an embodiment of the present disclosure provides an apparatus for recommending information, including a first determining unit, a second determining unit, and a sending unit, wherein,
  • the first determining unit is configured to, during the process of playing the first multimedia information by the electronic device, determine the degree of attention corresponding to the first multimedia information and the recommended times of sending the recommendation information to the electronic device;
  • the second determining unit is configured to, when the degree of attention is less than or equal to a first threshold, and when the number of times of recommendation is less than or equal to a second threshold, determine target multimedia information among a plurality of multimedia information to be recommended;
  • the sending unit is configured to send recommendation information corresponding to the target multimedia information to the electronic device.
  • embodiments of the present disclosure provide an electronic device, including: at least one processor and a memory;
  • the memory stores computer-executable instructions
  • the at least one processor executes the computer-executable instructions stored in the memory, so that the at least one processor executes the information recommendation method according to any one of the first aspect.
  • an embodiment of the present disclosure provides a computer-readable storage medium, where computer-executable instructions are stored in the computer-readable storage medium, and when a processor executes the computer-executable instructions, any one of the first aspect is implemented The described information recommendation method.
  • an embodiment of the present disclosure provides a computer program product, including a computer program, which implements the information recommendation method described in any one of the first aspect when the computer program is executed by a processor.
  • an embodiment of the present disclosure provides a computer program, which implements the information recommendation method described in any one of the first aspect when the computer program is executed by a processor.
  • FIG. 1 is a schematic diagram of an application scenario provided by an embodiment of the present disclosure
  • FIG. 2 is a schematic flowchart of an information recommendation method according to an embodiment of the present disclosure
  • FIG. 3 is a schematic flowchart of another information recommendation method provided by an embodiment of the present disclosure.
  • FIG. 4 is a schematic interface diagram of an electronic device provided by an embodiment of the present disclosure.
  • FIG. 5 is a schematic structural diagram of an information recommendation apparatus according to an embodiment of the present disclosure.
  • FIG. 6 is a schematic structural diagram of another information recommendation apparatus provided by an embodiment of the present disclosure.
  • FIG. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.
  • FIG. 1 is a schematic diagram of an application scenario provided by an embodiment of the present disclosure. Please refer to FIG. 1 , including interface 101 and interface 102 .
  • a video application is installed in the mobile phone, and the user can watch videos through the video application in the mobile phone.
  • the server can send a message to the mobile phone to remind the user to watch other videos.
  • the server can send a message to the user's mobile phone to remind the user to watch the anchor. live video.
  • the server may be a server for a video application.
  • the mobile phone can display the message on the currently displayed page.
  • the mobile phone can display the message in the form of a floating window M.
  • recommendation information is usually sent to the electronic devices of all fans of the anchor to remind fans to watch the live video of the anchor.
  • the user's electronic device may be in When a large number of recommendation messages are received in a short period of time, users need to spend a lot of energy to select their favorite videos from a large amount of recommendation information. Therefore, when the electronic device receives the recommendation information, many users ignore the recommendation information, that is, the user bases on the recommendation information according to the recommendation information. The probability of watching live videos is small, resulting in less accurate recommendations sent to fans' electronic devices. Moreover, if the electronic device receives more recommendation information in a short period of time, it will cause interference to the user watching the current video.
  • the attention of the target object (eg, the viewer) to the multimedia information currently viewed and the recent history can be used according to The recommended times of sending the recommendation information to the electronic device within the time period, to determine whether to send the recommendation information to the electronic device.
  • the recommendation information is sent to the electronic device only when the target object has a low degree of attention (lower interest level) to the multimedia information currently being viewed, and the number of recommendations sent to the electronic device in the recent historical period is small, because the target object The degree of interest in the currently viewed multimedia information is low, and too much recommendation information has not been viewed recently. Therefore, when the electronic device receives the recommendation information, the target object has a higher probability to watch the recommended multimedia information according to the recommendation information. information, thereby improving the accuracy of the recommended information.
  • FIG. 2 is a schematic flowchart of an information recommendation method provided by an embodiment of the present disclosure. Referring to Figure 2, the method can include:
  • the execution body of the embodiment of the present disclosure may be a server, and may also be an information recommendation apparatus provided in the server.
  • the information recommendation apparatus may be implemented by software, or may be implemented by a combination of software and hardware.
  • the embodiment shown in FIG. 2 may be executed when it is determined that there is multimedia information to be pushed to the electronic device of the target object.
  • the embodiment shown in FIG. 2 is executed when it is determined that at least one host concerned by the target object starts broadcasting.
  • the electronic device may be a mobile phone, a tablet computer or the like.
  • a multimedia application program can be installed in the electronic device, and the electronic device can play multimedia information through the multimedia application program.
  • the multimedia application may be a video application, and the multimedia information may be a short video, a live video, a picture, an article, and the like.
  • the first multimedia information refers to the multimedia information played by the electronic device in the current time period, and the current time period may be 3 minutes before the current time (including the current time), 5 minutes before the current time (including the current time), and the like.
  • the current period can be set according to actual needs.
  • the first multimedia information may include one or more short videos, or the first multimedia information may include one or more live videos.
  • the degree of attention corresponding to the first multimedia information refers to the degree of attention of the target object to the first multimedia information, and the degree of attention corresponding to the first multimedia information is used to indicate the degree of interest in the first multimedia information.
  • the degree of interest in the first multimedia information may be determined according to an operation on the first multimedia information.
  • the recommended times of sending the recommended information to the electronic device may be the number of times of sending the recommended information to the electronic device within the most recent historical period.
  • the most recent historical period may be the period during which the electronic device recently played multimedia information. For example, assuming that the electronic device is playing multimedia information within half an hour before the current time, the most recent historical period may be 5 minutes before the current time.
  • One piece of recommendation information corresponds to one piece of multimedia information to be recommended.
  • the recommendation information may include an identifier of the multimedia information to be recommended and a link of the multimedia information to be recommended.
  • the identifier of the multimedia information to be recommended may be brief description information, title and the like of the multimedia information to be recommended.
  • the degree of attention is less than or equal to the first threshold, it indicates that the degree of interest in the multimedia information currently played by the electronic device is low.
  • the number of times of recommendation is less than or equal to the second threshold, it indicates that recommendation information has not been frequently sent to the electronic device recently.
  • the degree of interest for each multimedia information to be recommended may be estimated, and the multimedia information with the highest degree of interest among the plurality of multimedia information to be recommended is determined as the target multimedia information.
  • the number of target multimedia information may be one or multiple.
  • the target multimedia information may be determined from the multiple multimedia information to be recommended according to the degree of attention to the anchor.
  • S203 Send recommendation information corresponding to the target multimedia information to the electronic device.
  • the degree of attention to the target multimedia information may also be determined, and when the degree of attention to the target multimedia information is greater than the degree of attention to the first multimedia information, recommendation information corresponding to the target multimedia information is sent to the electronic device. In this way, the target multimedia information can be viewed with a high probability.
  • the electronic device After the electronic device receives the recommendation information, the electronic device displays the recommendation information.
  • the recommendation information includes a link corresponding to the target multimedia information, and the user can click on the link corresponding to the target multimedia information, so that the electronic device displays the target multimedia information.
  • the target object pays less attention to the multimedia information currently played by the electronic device, and does not frequently send recommendations to the electronic device in the recent period.
  • the target multimedia information that the target object is more concerned about can be determined from a plurality of multimedia information to be recommended, and the recommendation information corresponding to the target multimedia information can be sent to the electronic device, so that the target multimedia information can be viewed according to the recommendation information. Since the interest in the currently viewed multimedia information is relatively low, and too much recommendation information has not been viewed recently, when the electronic device receives the recommendation information, the target object has a higher probability to view the recommended information according to the recommendation information. Multimedia information, thereby improving the accuracy of the recommended information.
  • the information recommendation method is further described in detail below through the embodiment shown in FIG. 3 .
  • FIG. 3 is a schematic flowchart of another information recommendation method provided by an embodiment of the present disclosure. Referring to Figure 3, the method can include:
  • the viewing duration corresponding to the first multimedia information refers to the viewing duration of the first multimedia information; the at least one operation corresponding to the first multimedia information refers to an operation for the first multimedia information.
  • the viewing duration of the first multimedia information may include the viewing duration of each short video.
  • Each short video has its corresponding complete duration. According to the viewing duration of a short video by the target object and the complete duration corresponding to the short video, it can be determined whether the target object has finished watching the short video.
  • the at least one operation may include at least one of the following user operations: a like operation, a comment operation, a follow operation, and the like.
  • the viewing type may be determined according to the viewing duration, and the viewing factor may be determined according to the viewing type.
  • the viewing types include incomplete viewing, completed viewing, and repeated viewing.
  • Different viewing types correspond to different viewing coefficients. If the viewing type is unfinished viewing, the viewing coefficient is the lowest (for example, the viewing coefficient can be 0.5); if the viewing type is complete viewing, the viewing coefficient is higher (for example, the viewing coefficient can be is 0.8); if the viewing type is repeated viewing, the viewing coefficient is the highest (for example, the viewing coefficient may be 1).
  • the weight value and concern value corresponding to the operation can be determined by: determining the operation type, determining the weight value corresponding to the operation type as the weight value corresponding to the operation, and determining the concern value corresponding to the operation type as the operation corresponding value attention value.
  • the operation type is any one of the following: a like operation, a comment operation, a follow operation, and a viewing duration.
  • the degree of attention corresponding to the first multimedia information refers to the degree of attention to the first multimedia information, and the degree of attention Q corresponding to the first multimedia information can be determined in the following manner:
  • K is the viewing coefficient
  • N is the number of operations
  • ⁇ i is the weight value of the ith operation
  • wi is the attention value of the ith operation.
  • S305 Determine the recommended times of sending the recommendation information to the electronic device within the most recent historical period.
  • the second threshold may be determined in the following manner: obtaining the first quantity of the total recommendation information sent to the electronic device and the second quantity of the first recommendation information, and determining the amount of the recommendation information according to the first quantity and the second quantity. conversion rate, and determine the second threshold according to the conversion rate.
  • the first quantity of the total recommended information sent to the electronic device refers to the first quantity of the total recommended information sent to the electronic device within the first historical period.
  • the first historical period may be a period during which the electronic device plays multimedia information before the current moment.
  • the first historical period may be the period during which the electronic device plays multimedia information within a week before the current time.
  • the first recommendation information is recommendation information that is operated to cause the electronic device to play the corresponding multimedia information. That is, after the electronic device displays the first recommendation information, the electronic device plays the multimedia information corresponding to the first recommendation information by operating the first recommendation information.
  • the ratio of the second amount to the first amount can be determined as the conversion rate. The higher the conversion rate, the higher the acceptance of the recommended information, and the lower the conversion rate, the lower the acceptance of the recommended information. If the degree of acceptance of the recommendation information is high, the frequency of sending the recommendation information may be increased, and the second threshold may be set higher; otherwise, the second threshold may be set lower.
  • the multiple pieces of multimedia information to be recommended may be multimedia information in a preset database.
  • the multiple pieces of multimedia information to be recommended may include: a live video in which a concerned anchor starts to perform a live broadcast.
  • An anchor with the highest attention may be selected, and the live video of the anchor with the highest attention may be determined as the target multimedia information.
  • the degree of attention of the target object to any anchor can be determined by: obtaining the first probability that the anchor's live video is opened through the recommendation information, and the attention information of the target object to the anchor, and determining the target object according to the first probability and the attention information. attention to the presenter.
  • the following information includes at least one of the following: viewing duration, number of comments, and number of likes.
  • the first probability that the target object opens the live video of the host through the recommendation information may be determined according to the interaction of the target object with the recommendation information in the historical period. For example, the interaction of the target object with the recommendation information in the historical period may be processed through a preset model to determine the first probability.
  • the default model can be the xgboost model.
  • the degree of attention R of the target object to the anchor can be determined according to the first probability and attention information in the following ways:
  • M is the number of information included in the attention information
  • ⁇ i is the weight value of the i-th attention information
  • CTR is the first probability
  • the target object's attention to the anchor R is:
  • R ⁇ 1 * viewing duration + ⁇ 2 * times of tipping + ⁇ 3 * times of comments + ⁇ 4 * times of likes + ⁇ 5 * first probability.
  • the recommendation information is not sent.
  • S308 Send recommendation information corresponding to the target multimedia information to the electronic device.
  • the electronic device displays recommendation information.
  • the electronic device After the electronic device displays the recommended information, if the electronic device receives a click operation on the recommended information input by the user, the electronic device displays the target multimedia information corresponding to the recommended information.
  • the electronic device may also display a return icon in the display interface, and if the user clicks the return icon, the electronic device may display the first multimedia information. As a result, the accuracy of the recommended information is improved.
  • the foregoing information recommendation method will be described below by taking the multimedia information as a live video as an example through a specific example.
  • FIG. 4 is a schematic interface diagram of an electronic device provided by an embodiment of the present disclosure. Please refer to FIG. 4 , including interface 401 to interface 404 .
  • the user can watch the short video through the electronic device.
  • the server can determine whether to send recommendation information.
  • the electronic device After the electronic device receives the recommendation information, the electronic device displays the recommendation information. If the user is interested in the recommendation information, the user can click the recommendation information to make the electronic device display the live broadcast corresponding to the recommendation information.
  • the electronic device displays the live video corresponding to the recommendation information.
  • the interface 403 also includes a return icon. If the user is not interested in the live video corresponding to the recommendation information, the user can click the return icon to make the electronic device display the video played before the live video is played.
  • interface 404 after the user clicks the return icon in interface 403, the electronic device continues to display the short video played in interface 401.
  • the recommendation information is sent only when the attention to the short video currently played by the electronic device is low (the degree of interest is low), and the recommendation information is not frequently sent to the electronic device in the recent historical period,
  • the recommendation information is determined according to the degree of attention to each anchor, so that the probability of viewing the recommended live video according to the recommendation information is high, and the accuracy of the recommendation information is improved.
  • FIG. 5 is a schematic structural diagram of an information recommendation apparatus according to an embodiment of the present disclosure.
  • the information recommendation apparatus 10 may include a first determining unit 11, a second determining unit 12 and a sending unit 13, wherein,
  • the first determining unit 11 is configured to, in the process of playing the first multimedia information by the electronic device, determine the degree of attention corresponding to the first multimedia information and the number of times of recommendation for sending the recommendation information to the electronic device. ;
  • the second determining unit 12 is configured to, when the degree of attention is less than or equal to a first threshold, and when the number of times of recommendation is less than or equal to a second threshold, determine target multimedia information among a plurality of multimedia information to be recommended;
  • the sending unit 13 is configured to send recommendation information corresponding to the target multimedia information to the electronic device.
  • the information recommending apparatus provided by the embodiments of the present disclosure can implement the technical solutions shown in the foregoing method embodiments, and the implementation principles and beneficial effects thereof are similar, which will not be repeated here.
  • the first determining unit 11 is specifically configured to:
  • the degree of attention corresponding to the first multimedia information is determined.
  • the first determining unit 11 is specifically configured to:
  • the attention degree corresponding to the first multimedia information is determined according to the viewing coefficient, and the weight value and attention value corresponding to each operation.
  • the first determining unit 11 is specifically configured to:
  • the operation type corresponding to the operation is any one of the following: a like operation, a comment operation, and a follow operation;
  • the weight value corresponding to the operation type is determined as the weight value corresponding to the operation, and the attention value corresponding to the operation type is determined as the attention value corresponding to the operation.
  • FIG. 6 is a schematic structural diagram of another information recommendation apparatus provided by an embodiment of the present disclosure.
  • the information recommendation apparatus 10 further includes a third determination unit 14 , wherein the second determination module 12 determines the target multimedia information among the plurality of multimedia information to be recommended Before, the third determination module 14 is used for:
  • the first recommendation information is recommendation information that is operated to cause the electronic device to play the corresponding multimedia information
  • the second threshold is determined based on the conversion rate.
  • the sending module 13 is specifically configured to:
  • the recommendation information corresponding to the target multimedia information is sent to the electronic device.
  • the multimedia information is a live video; the second determining module 12 is specifically configured to:
  • the target multimedia information is determined from the plurality of multimedia information to be recommended.
  • the second determining module 12 is specifically configured to:
  • the attention information includes at least one of the following: viewing duration, comments Number of times, number of likes;
  • the degree of attention to the anchor is determined according to the first probability and the attention information.
  • the second determining module 12 is specifically configured to:
  • At least one anchor is determined among the anchors corresponding to the plurality of multimedia information to be recommended, and the at least one anchor has the highest degree of attention;
  • the multimedia information corresponding to the at least one anchor is determined as the target multimedia information.
  • the information recommending apparatus provided by the embodiments of the present disclosure can implement the technical solutions shown in the foregoing method embodiments, and the implementation principles and beneficial effects thereof are similar, and details are not repeated here.
  • the electronic device 700 may be a terminal device or a server.
  • the terminal equipment may include, but is not limited to, such as mobile phones, notebook computers, digital broadcast receivers, personal digital assistants (Personal Digital Assistant, referred to as PDA), tablet computers (Portable Android Device, referred to as PAD), portable multimedia players (Portable Mobile terminals such as Media Player (PMP for short), in-vehicle terminals (eg, in-vehicle navigation terminals), etc., and fixed terminals such as digital televisions (TVs for short), desktop computers, and the like.
  • PDA Personal Digital Assistant
  • PAD tablet computers
  • portable multimedia players Portable Mobile terminals such as Media Player (PMP for short
  • in-vehicle terminals eg, in-vehicle navigation terminals
  • fixed terminals such as digital televisions (TVs for short), desktop computers, and the like.
  • TVs digital televisions
  • the electronic device 700 may include a processing device (such as a central processing unit, a graphics processor, etc.) 701, which may be stored in a read only memory (Read Only Memory, ROM for short) 702 according to a program or from a storage device 708 is a program loaded into a random access memory (Random Access Memory, RAM for short) 703 to execute various appropriate actions and processes.
  • a processing device such as a central processing unit, a graphics processor, etc.
  • ROM for short read only memory
  • RAM Random Access Memory
  • various programs and data necessary for the operation of the electronic device 700 are also stored.
  • the processing device 701, the ROM 702, and the RAM 703 are connected to each other through a bus 704.
  • An Input/Output (I/O for short) interface 705 is also connected to the bus 704 .
  • the following devices can be connected to the I/O interface 705: input devices 706 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; including, for example, a Liquid Crystal Display (LCD for short) ), speaker, vibrator, etc. output device 707; storage device 708 including, eg, magnetic tape, hard disk, etc.; and communication device 709. Communication means 709 may allow electronic device 700 to communicate wirelessly or by wire with other devices to exchange data.
  • FIG. 7 shows an electronic device 700 having various means, it should be understood that not all of the illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
  • embodiments of the present disclosure include a computer program product comprising a computer program carried on a computer-readable medium, the computer program containing program code for performing the method illustrated in the flowchart.
  • the computer program may be downloaded and installed from the network via the communication device 709, or from the storage device 708, or from the ROM 702.
  • the processing device 701 the above-mentioned functions defined in the methods of the embodiments of the present disclosure are executed.
  • the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the above two.
  • the computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus or device, or a combination of any of the above.
  • Computer readable storage media may include, but are not limited to, electrical connections with one or more wires, portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable Programmable Read-Only Memory (Erasable Programmable Read-Only Memory, referred to as EPROM, or flash memory), optical fiber, portable compact disk read-only memory (Compact Disc Read-Only Memory, referred to as CD-ROM), optical storage devices, magnetic storage devices, or Any suitable combination of the above.
  • a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device.
  • a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave with computer-readable program code embodied thereon. Such propagated data signals may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing.
  • a computer-readable signal medium can also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device .
  • the program code contained on the computer readable medium can be transmitted by any suitable medium, including but not limited to: electric wire, optical cable, radio frequency (RF for short), etc., or any suitable combination of the above.
  • the above-mentioned computer-readable medium may be included in the above-mentioned electronic device; or may exist alone without being assembled into the electronic device.
  • the aforementioned computer-readable medium carries one or more programs, and when the aforementioned one or more programs are executed by the electronic device, causes the electronic device to execute the methods shown in the foregoing embodiments.
  • Computer program code for carrying out operations of the present disclosure may be written in one or more programming languages, including object-oriented programming languages—such as Java, Smalltalk, C++, but also conventional Procedural programming language - such as the "C" language or similar programming language.
  • the program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer, or entirely on the remote computer or server.
  • the remote computer can be connected to the user's computer through any kind of network—including a Local Area Network (LAN) or a Wide Area Network (WAN)—or, can be connected to an external A computer (eg using an internet service provider to connect via the internet).
  • LAN Local Area Network
  • WAN Wide Area Network
  • each block in the flowchart or block diagrams may represent a unit, segment, or portion of code that contains one or more functions for implementing the specified logical function(s) executable instructions.
  • the functions noted in the blocks may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved.
  • each block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations can be implemented in dedicated hardware-based systems that perform the specified functions or operations , or can be implemented in a combination of dedicated hardware and computer instructions.
  • the units involved in the embodiments of the present disclosure may be implemented in a software manner, and may also be implemented in a hardware manner.
  • the name of the unit does not constitute a limitation of the unit itself under certain circumstances, for example, the first obtaining unit may also be described as "a unit that obtains at least two Internet Protocol addresses".
  • FPGA Field Programmable Gate Array
  • ASIC Application Specific Integrated Circuit
  • ASSP Application Specific Standard Parts
  • SOC System on Chip
  • CPLD Complex Programmable Logic Device
  • a machine-readable medium may be a tangible medium that may contain or store a program for use by or in connection with the instruction execution system, apparatus or device.
  • the machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium.
  • Machine-readable media may include, but are not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices, or devices, or any suitable combination of the foregoing.
  • machine-readable storage media would include one or more wire-based electrical connections, portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable programmable read only memory (EPROM or flash memory), fiber optics, compact disk read only memory (CD-ROM), optical storage, magnetic storage, or any suitable combination of the foregoing.
  • RAM random access memory
  • ROM read only memory
  • EPROM or flash memory erasable programmable read only memory
  • CD-ROM compact disk read only memory
  • magnetic storage or any suitable combination of the foregoing.

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Abstract

本公开实施例提供一种信息推荐方法、装置及设备，该方法包括：在电子设备播放第一多媒体信息的过程中，确定所述第一多媒体信息对应的关注度、以及向所述电子设备发送推荐信息的推荐次数；在所述关注度小于或等于第一阈值，以及所述推荐次数小于或等于第二阈值时，在多个待推荐多媒体信息中确定目标多媒体信息；向所述电子设备发送所述目标多媒体信息对应的推荐信息。

Description

信息推荐方法、装置及设备
相关申请交叉引用
本申请要求于2021年04月22日提交中国专利局、申请号为202110437849.5、发明名称为“信息推荐方法、装置及设备”的中国专利申请的优先权，其全部内容通过引用并入本文。
技术领域
本申请涉及计算机与网络通信技术领域，尤其涉及一种信息推荐方法、装置及设备。
背景技术
用户可以通过电子设备(例如，手机、平板电脑等)观看多媒体信息，例如，多媒体信息可以为视频、图片、文章等。
在用户通过电子设备观看多媒体信息的过程中，服务器可以向电子设备发送推荐信息，以使用户可以通过该推荐信息观看其它的多媒体信息。例如，假设多媒体信息为直播视频，直播服务器可以向电子设备发送直播视频的推荐信息，以使用户可以通过该推荐信息观看对应的直播视频。
发明内容
本申请提供一种信息推荐方法、装置及设备。
第一方面，本公开实施例提供一种信息推荐方法，包括：
在电子设备播放第一多媒体信息的过程中，确定所述第一多媒体信息对应的关注度、以及向所述电子设备发送推荐信息的推荐次数；
在所述关注度小于或等于第一阈值，以及所述推荐次数小于或等于第二阈值时，在多个待推荐多媒体信息中确定目标多媒体信息；
向所述电子设备发送所述目标多媒体信息对应的推荐信息。
第二方面，本公开实施例提供一种信息推荐装置，包括第一确定单元、第二确定单元和发送单元，其中，
所述第一确定单元用于，在电子设备播放第一多媒体信息的过程中，确定所述第一多媒体信息对应的关注度、以及向所述电子设备发送推荐信息的推荐次数；
所述第二确定单元用于，在所述关注度小于或等于第一阈值，以及所述推荐次数小于或等于第二阈值时，在多个待推荐多媒体信息中确定目标多媒体信息；
所述发送单元用于，向所述电子设备发送所述目标多媒体信息对应的推荐信息。
第三方面，本公开实施例提供一种电子设备，包括：至少一个处理器和存储器；
所述存储器存储计算机执行指令；
所述至少一个处理器执行所述存储器存储的计算机执行指令，使得所述至少一个处理器执行如第一方面任一项所述的信息推荐方法。
第四方面，本公开实施例提供一种计算机可读存储介质，所述计算机可读存储介质中存储有计算机执行指令，当处理器执行所述计算机执行指令时，实现如第一方面任一项所述的信息推荐方法。
第五方面，本公开实施例提供一种计算机程序产品，包括计算机程序，该计算机程序被处理器执行时实现第一方面任一项所述的信息推荐方法。
第六方面，本公开实施例提供一种计算机程序，该计算机程序被处理器执行时实现第一方面任一项所述的信息推荐方法。
附图说明
图1为本公开实施例提供的应用场景示意图；
图2为本公开实施例提供的一种信息推荐方法的流程示意图；
图3为本公开实施例提供的另一种信息推荐方法的流程示意图；
图4为本公开实施例提供的电子设备的界面示意图；
图5为本公开实施例提供的一种信息推荐装置的结构示意图；
图6为本公开实施例提供的另一种信息推荐装置的结构示意图；
图7为本公开实施例提供的电子设备的结构示意图。
具体实施方式
为使本公开实施例的目的、技术方案和优点更加清楚，下面将结合本公开实施例中的附图，对本公开实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本 公开一部分实施例，而不是全部的实施例。基于本公开中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本公开保护的范围。
为了便于理解，下面，结合图1，介绍本公开实施例的应用场景。
图1为本公开实施例提供的应用场景示意图。请参见图1，包括界面101和界面102。
请参见界面101，手机中安装有视频应用程序，用户可以通过手机中的视频应用程序观看视频。在用户观看视频的过程中，服务器可以向手机发送消息，以使提醒用户观看其它的视频，例如，在用户关注的主播开始直播时，服务器可以向用户的手机发送消息，以提醒用户观看该主播的直播视频。服务器可以为视频应用程序的服务器。
请参见界面102，手机接收到服务器发送的消息之后，手机可以在当前显示的页面中显示该消息。例如，手机可以以悬浮窗M的形式显示该消息。
在相关技术中，在主播开播后，通常向该主播的所有粉丝的电子设备发送推荐信息，以提醒粉丝观看该主播的直播视频，当用户关注多个主播时，则该用户的电子设备可能在短时段内接收到大量的推荐消息，用户需要耗费较多精力在大量的推荐信息中选择自己喜欢的视频，因此，在电子设备接收到推荐信息时，很多用户忽略推荐信息，即用户根据推荐信息观看直播视频的概率较小，导致向粉丝的电子设备发送的推荐信息的精确度较低。并且，若电子设备在短时段内接收到较多的推荐信息，对用户观看当前视频造成干扰。
为了解决上述技术问题，在本公开实施例中，在通过电子设备播放多媒体信息(例如，视频)的过程中，可以根据目标对象(如观看者)对当前观看的多媒体信息的关注度以及最近历史时段内向电子设备发送推荐信息的推荐次数，确定是否向电子设备发送推荐信息。只有当目标对象对当前观看的多媒体信息的关注度较低(兴趣程度较低)，并且最近历史时段内向电子设备发送推荐信息的推荐次数较少时，才向电子设备发送推荐信息，由于目标对象对当前观看的多媒体信息的兴趣程度较低，并且在最近也未查看到过多的推荐信息，因此，在电子设备接收到推荐信息时，目标对象有较大的概率根据推荐信息观看推荐的多媒体信息，进而提高了推荐信息的精准度。
需要说明的是，上述只是以示例的形式示意一种应用场景，并非对应用场景进行的限定。本公开实施例还可以应用于其他场景。
下面，通过具体实施例对本公开实施例所示的方案进行详细说明。需要说明的是，下面几个实施例可以单独存在，也可以相互结合，对于相同或显示的内容，在不同的实施例中不再重复说明。
图2为本公开实施例提供的一种信息推荐方法的流程示意图。请参见图2，该方法可以包括：
S201、在电子设备播放第一多媒体信息的过程中，确定第一多媒体信息对应的关注度、以及向电子设备发送推荐信息的推荐次数。
本公开实施例的执行主体可以为服务器，也可以为设置在服务器中的信息推荐装置。可选的，信息推荐装置可以通过软件实现，也可以通过软件和硬件的结合实现。
可以是在确定存在待向目标对象的电子设备推送的多媒体信息时，执行图2所示的实施例。例如，在确定目标对象关注的至少一个主播开播时执行图2所示的实施例。
电子设备可以为手机、平板电脑等设备。电子设备中可以安装有多媒体应用程序，电子设备可以通过多媒体应用程序播放多媒体信息。例如，多媒体应用程序可以为视频应用程序等，多媒体信息可以为短视频、直播视频、图片、文章等。
第一多媒体信息是指电子设备在当前时段播放的多媒体信息，当前时段可以为当前时刻之前3分钟(包括当前时刻在内)、当前时刻之前5分钟(包括当前时刻在内)等。可以根据实际需要设置当前时段。第一多媒体信息中可以包括一个或多个短视频，或者，第一多媒体信息中可以包括一个或多个直播视频。
第一多媒体信息对应的关注度是指目标对象对第一多媒体信息的关注度，第一多媒体信息对应的关注度用于指示对第一多媒体信息的兴趣程度。针对第一多媒体信息的关注度越高，指示对第一多媒体信息的兴趣程度越高。可以根据针对第一多媒体信息的操作确定对第一多媒体信息的兴趣程度。
向电子设备发送推荐信息的推荐次数可以为在最近历史时段内向电子设备发送推荐信息的次数。最近历史时段可以为电子设备最近播放多媒体信息的时段。例如，假设电子设备在当前时刻之前的半个小时内都在播放多媒体信息，最近历史时段可以为当前时刻之前的5分钟。
一个推荐信息对应一个待推荐多媒体信息。推荐信息中可以包括待推荐多媒体信息的标识和待推荐多媒体信息的链接。待推荐多媒体信息的标识可以为待推荐多媒体信息的简要描述信息、标题等。
S202、在关注度小于或等于第一阈值，以及推荐次数小于或等于第二阈值时，在多个待推荐多媒体信息中确定目标多媒体信息。
在关注度小于或等于第一阈值时，说明针对电子设备当前播放的多媒体信息的兴趣程度较低。当推荐次数小于或等于第二阈值时，说明最近未频繁的向电子设备发送推荐信息。
可以预估针对每个待推荐多媒体信息的兴趣程度，并将多个待推荐多媒体信息中兴趣程度最高的多媒体信息确定为目标多媒体信息。目标多媒体信息的数量可以为1个，也可以为多个。
例如，当多媒体信息为直播视频时，每个多媒体信息有其对应的主播，则可以根据对主播的关注度，在多个待推荐多媒体信息中确定目标多媒体信息。
S203、向电子设备发送目标多媒体信息对应的推荐信息。
可选的，还可以确定对目标多媒体信息的关注度，在对目标多媒体信息的关注度大于对第一多媒体信息的关注度时，向电子设备发送目标多媒体信息对应的推荐信息。这样，可以使得有较大的概率观看目标多媒体信息。
在电子设备接收到推荐信息之后，电子设备显示推荐信息。推荐信息中包括目标多媒体信息对应的链接，用户可以点击目标多媒体信息对应的链接，以使电子设备显示目标多媒体信息。
在图2所示的实施例中，在通过电子设备观看多媒体信息的过程中，在确定目标对象对电子设备当前播放的多媒体信息的关注程度较低，以及在最近时段未频繁向电子设备发送推荐信息时，可以在多个待推荐的多媒体信息中确定目标对象比较关注的目标多媒体信息，并向电子设备发送该目标多媒体信息对应的推荐信息，以使可以根据该推荐信息观看目标多媒体信息。由于对当前观看的多媒体信息的兴趣程度较低，并且在最近也未查看到过多的推荐信息，因此，在电子设备接收到推荐信息时，目标对象有较大的概率根据推荐信息观看推荐的多媒体信息，进而提高了推荐信息的精准度。
在上述任意一个实施例的基础上，下面，通过图3所示的实施例，对信息推荐方法进行进一步详细说明。
图3为本公开实施例提供的另一种信息推荐方法的流程示意图。请参见图3，该方法可以包括：
S301、在电子设备播放第一多媒体信息的过程中，获取第一多媒体信息对应的观看时长和至少一次操作。
第一多媒体信息对应的观看时长是指对第一多媒体信息的观看时长；第一多媒体信息对应的至少一次操作是指用于对第一多媒体信息的操作。
例如，假设第一多媒体信息包括至少一个短视频，则对第一多媒体信息的观看时长可以包括对每一个短视频的观看时长。每个短视频有其对应的完整时长，根据目标对象对一 个短视频的观看时长和该短视频对应的完整时长，可以确定目标对象是否对该短视频观看完成。
所述至少一次操作可以包括如下至少一种用户操作：点赞操作、评论操作、关注操作等。
S302、根据观看时长确定观看系数。
可以根据观看时长确定观看类型，并根据观看类型确定观看系数。观看类型包括未完成观看、完成观看、重复观看。
不同的观看类型对应不同的观看系数，若观看类型为未完成观看，则观看系数最低(例如，观看系数可以为0.5)；若观看类型为完成观看，则观看系数较高(例如，观看系数可以为0.8)；若观看类型为重复观看，则观看系数最高(例如，观看系数可以为1)。
S303、确定每次操作对应的权重值和关注值。
针对任意一次操作：可以通过如下方式确定操作对应的权重值和关注值：确定操作类型，将操作类型对应的权重值确定为操作对应的权重值，以及将操作类型对应的关注值确定为操作对应的关注值。其中，操作类型为如下任意一种：点赞操作、评论操作、关注操作、观看时长。
S304、根据观看系数和每次操作对应的权重值和关注值，确定第一多媒体信息对应的关注度。
第一多媒体信息对应的关注度是指针对第一多媒体信息的关注度，可以通过如下方式确定第一多媒体信息对应的关注度Q：
Figure PCTCN2022088596-appb-000001
其中，K为观看系数，N为操作的数量，α i为第i次操作的权重值，w i为第i次操作的关注值。
S305、确定在最近历史时段内向电子设备发送推荐信息的推荐次数。
可选的，S305的执行过程可以参见S201的执行过程，此处不再进行赘述。
S306、确定第二阈值。
可选的，可以通过如下方式确定第二阈值：获取向电子设备发送的总推荐信息的第一数量、以及第一推荐信息的第二数量，根据第一数量和第二数量，确定推荐信息的转化率，并根据转化率确定第二阈值。向电子设备发送的总推荐信息的第一数量是指，在第一历史时段内向电子设备发送的总推荐信息的第一数量。
第一历史时段可以为当前时刻之前电子设备播放多媒体信息的时段。例如，第一历史时段可以为当前时刻之前一周内电子设备播放多媒体信息的时段。
第一推荐信息为被操作以使电子设备播放对应的多媒体信息的推荐信息。即，在电子设备显示第一推荐信息之后，通过对第一推荐信息进行操作，以使电子设备播放第一推荐信息对应的多媒体信息。
可以将第二数量和第一数量的比值确定为转化率。转化率越高，说明对推荐信息的接受程度越高，转化率越低，说明对推荐信息的接受程度越低。若对推荐信息的接受程度较高，则可以增加发送推荐信息的频率，第二阈值可以设置的较高；反之，第二阈值可以设置的较低。
S307、在关注度小于或等于第一阈值，推荐次数小于或等于第二阈值时，在多个待推荐多媒体信息中确定目标多媒体信息。
多个待推荐多媒体信息可以为预设数据库中的多媒体信息。
可选的，当多媒体信息为直播视频时，则多个待推荐多媒体信息可以包括：关注的主播开始进行直播的直播视频。
可以选择关注度最高的主播，并将关注度最高的主播的直播视频确定为目标多媒体信息。
可以通过如下方式确定目标对象对任意一个主播的关注度：获取主播的直播视频通过推荐信息被打开的第一概率、以及目标对象对主播的关注信息，根据第一概率和关注信息，确定目标对象对主播的关注度。关注信息包括如下至少一种：看播时长、评论次数、点赞次数。
可以根据目标对象在历史时段内对推荐信息的互动，确定目标对象通过推荐信息打开主播的直播视频的第一概率。例如，可以通过预设模型对目标对象在历史时段内对推荐信息的互动进行处理，以确定第一概率。预设模型可以为xgboost模型。
可以通过如下方式实现根据第一概率和关注信息，确定目标对象对主播的关注度R：
Figure PCTCN2022088596-appb-000002
其中，M为关注信息中包括的信息的数量，
Figure PCTCN2022088596-appb-000003
为第i个关注信息，β i为第i个关注信息的权重值，
Figure PCTCN2022088596-appb-000004
为第一概率的权重值，CTR为第一概率。
例如，假设关注信息中包括看播时长、打赏次数、评论次数、点赞次数，则目标对象对主播的关注度R为：
R＝β 1*看播时长+β 2*打赏次数+β 3*评论次数+β 4*点赞次数+β 5*第一概率。
可选的，在关注度大于第一阈值，或者推荐次数大于第二阈值时，不发送推荐信息。
S308、向电子设备发送目标多媒体信息对应的推荐信息。
可选的，S308的执行过程可以参见S203的执行过程，此处不再进行赘述。
S309、电子设备显示推荐信息。
在电子设备显示推荐信息之后，若电子设备接收到用户输入的对推荐信息的点击操作，则电子设备显示推荐信息对应的目标多媒体信息。在电子设备显示目标多媒体信息时，电子设备还可以在显示界面中显示返回图标，若用户点击返回图标，则电子设备可以显示第一多媒体信息。由此提高了推荐信息的精准度。
在上述任意一个实施例的基础上，下面，以多媒体信息为直播视频为例，通过具体示例对上述信息推荐方法进行说明。
图4为本公开实施例提供的电子设备的界面示意图。请参见图4，包括界面401至界面404。
请参见界面401，用户可以通过电子设备观看短视频，在观看短视频的过程中，假设关注的某一主播开播了，则服务器可以判断一下是否发送推荐信息。
请参见界面402，在电子设备接收到推荐信息之后，电子设备显示该推荐信息，若用户对该推荐信息感兴趣，则用户可以点击该推荐信息，以使电子设备显示该推荐信息对应的直播。
请参见界面403，电子设备显示推荐信息对应的直播视频。界面403中还包括返回图标，若用户对推荐信息对应的直播视频不感兴趣，则用户可以对返回图标进行点击操作，以使电子设备显示播放直播视频之前所播放的视频。
请参见界面404，在用户在界面403中点击返回图标之后，电子设备继续显示在界面401中播放的短视频。
在上述过程中，只有在对电子设备当前播放的短视频的关注度较低(兴趣程度较低)，以及在最近历史时段内未频繁向所述电子设备发送推荐信息时，才发送推荐信息，并且推荐信息是根据对各主播的关注度确定的，使得根据推荐信息观看推荐的直播视频的概率较大，提高了推荐信息的精准度。
图5为本公开实施例提供的一种信息推荐装置的结构示意图。请参见图5，该信息推荐装置10可以包括第一确定单元11、第二确定单元12和发送单元13，其中，
所述第一确定单元11用于，在电子设备播放第一多媒体信息的过程中，确定所述第一多媒体信息对应的关注度、以及向所述电子设备发送推荐信息的推荐次数；
所述第二确定单元12用于，在所述关注度小于或等于第一阈值，以及所述推荐次数小于或等于第二阈值时，在多个待推荐多媒体信息中确定目标多媒体信息；
所述发送单元13用于，向所述电子设备发送所述目标多媒体信息对应的推荐信息。
本公开实施例提供的信息推荐装置可以执行上述方法实施例所示的技术方案，其实现原理以及有益效果类似，此处不再进行赘述。
在一种可能的实施方式中，所述第一确定单元11具体用于：
获取所述第一多媒体信息对应的观看时长和至少一次操作；
根据所述观看时长和所述至少一次操作，确定所述第一多媒体信息对应的关注度。
在一种可能的实施方式中，所述第一确定单元11具体用于：
根据所述观看时长，确定观看系数；
确定每次操作对应的权重值和关注值；
根据所述观看系数、以及每次操作对应的权重值和关注值，确定所述第一多媒体信息对应的关注度。
在一种可能的实施方式中，所述第一确定单元11具体用于：
针对任意操作，确定所述操作对应的操作类型，所述操作类型为如下任意一种：点赞操作、评论操作、关注操作；
将所述操作类型对应的权重值确定为所述操作对应的权重值，以及将所述操作类型对应的关注值确定为所述操作对应的关注值。
图6为本公开实施例提供的另一种信息推荐装置的结构示意图。在图5所示实施例的基础上，请参见图6，信息推荐装置10还包括第三确定单元14，其中，在所述第二确定模块12在多个待推荐多媒体信息中确定目标多媒体信息之前，所述第三确定模块14用于：
获取向所述电子设备发送的总推荐信息的第一数量、以及第一推荐信息的第二数量，所述第一推荐信息为被操作以使电子设备播放对应的多媒体信息的推荐信息；
根据所述第一数量和所述第二数量，确定推荐信息的转化率；
根据所述转化率确定所述第二阈值。
在一种可能的实施方式中，所述发送模块13具体用于：
确定所述目标多媒体信息对应的关注度；
在所述目标多媒体信息对应的关注度大于所述第一多媒体信息对应的关注度时，向所述电子设备发送所述目标多媒体信息对应的推荐信息。
在一种可能的实施方式中，所述多媒体信息为直播视频；所述第二确定模块12具体用于：
确定每个待推荐多媒体信息对应的主播；
确定所述针对每个主播的关注度；
根据所述针对每个主播的关注度，在多个待推荐多媒体信息中确定目标多媒体信息。
在一种可能的实施方式中，所述第二确定模块12具体用于：
针对任意一个主播，获取所述主播的直播视频通过所述推荐信息被打开的第一概率、以及所述针对所述主播的关注信息，所述关注信息包括如下至少一种：看播时长、评论次数、点赞次数；
根据所述第一概率和所述关注信息，确定所述针对所述主播的关注度。
在一种可能的实施方式中，所述第二确定模块12具体用于：
根据所述针对每个主播的关注度，在所述多个待推荐多媒体信息对应的主播中确定至少一个主播，针对所述至少一个主播的关注度最高；
将所述至少一个主播对应的多媒体信息确定为所述目标多媒体信息。
本公开实施例提供的信息推荐装置可以执行上述方法实施例所示的技术方案，其实现原理以及有益效果类似，此处不再进行赘述。
参考图7，其示出了适于用来实现本公开实施例的电子设备700的结构示意图，该电子设备700可以为终端设备或服务器。其中，终端设备可以包括但不限于诸如移动电话、笔记本电脑、数字广播接收器、个人数字助理(Personal Digital Assistant，简称PDA)、平板电脑(Portable Android Device，简称PAD)、便携式多媒体播放器(Portable Media Player，简称PMP)、车载终端(例如车载导航终端)等等的移动终端以及诸如数字电视(television，简称TV)、台式计算机等等的固定终端。图7示出的电子设备仅仅是一个示例，不应对本公开实施例的功能和使用范围带来任何限制。
如图7所示，电子设备700可以包括处理装置(例如中央处理器、图形处理器等)701，其可以根据存储在只读存储器(Read Only Memory，简称ROM)702中的程序或者从存储装置708加载到随机访问存储器(Random Access Memory，简称RAM)703中的程序而执行各种适当的动作和处理。在RAM703中，还存储有电子设备700操作所需的各种程序和数据。处理装置701、ROM 702以及RAM703通过总线704彼此相连。输入/输出(Input/Output，简称I/O)接口705也连接至总线704。
通常，以下装置可以连接至I/O接口705：包括例如触摸屏、触摸板、键盘、鼠标、摄像头、麦克风、加速度计、陀螺仪等的输入装置706；包括例如液晶显示器(Liquid Crystal Display，简称LCD)、扬声器、振动器等的输出装置707；包括例如磁带、硬盘等的存储装置708；以及通信装置709。通信装置709可以允许电子设备700与其他设备进行无线或有线通信以交换数据。虽然图7示出了具有各种装置的电子设备700，但是应理解的是，并不要求实施或具备所有示出的装置。可以替代地实施或具备更多或更少的装置。
特别地，根据本公开的实施例，上文参考流程图描述的过程可以被实现为计算机软件程序。例如，本公开的实施例包括一种计算机程序产品，其包括承载在计算机可读介质上的计算机程序，该计算机程序包含用于执行流程图所示的方法的程序代码。在这样的实施例中，该计算机程序可以通过通信装置709从网络上被下载和安装，或者从存储装置708被安装，或者从ROM 702被安装。在该计算机程序被处理装置701执行时，执行本公开实施例的方法中限定的上述功能。
需要说明的是，本公开上述的计算机可读介质可以是计算机可读信号介质或者计算机可读存储介质或者是上述两者的任意组合。计算机可读存储介质例如可以是——但不限于——电、磁、光、电磁、红外线、或半导体的系统、装置或器件，或者任意以上的组合。计算机可读存储介质的更具体的例子可以包括但不限于：具有一个或多个导线的电连接、便携式计算机磁盘、硬盘、随机访问存储器(RAM)、只读存储器(ROM)、可擦式可编程只读存储器(Erasable Programmable Read-Only Memory，简称EPROM，或闪存)、光纤、便携式紧凑磁盘只读存储器(Compact Disc Read-Only Memory，简称CD-ROM)、光存储器件、磁存储器件、或者上述的任意合适的组合。在本公开中，计算机可读存储介质可以是任何包含或存储程序的有形介质，该程序可以被指令执行系统、装置或者器件使用或者与其结合使用。而在本公开中，计算机可读信号介质可以包括在基带中或者作为载波一部分传播的数据信号，其中承载了计算机可读的程序代码。这种传播的数据信号可以采用多种形式，包括但不限于电磁信号、光信号或上述的任意合适的组合。计算机可读信号介质还可以是计算机可读存储介质以外的任何计算机可读介质，该计算机可读信号介质可以发送、传播或者传输用于由指令执行系统、装置或者器件使用或者与其结合使用的程序。计算机可读介质上包含的程序代码可以用任何适当的介质传输，包括但不限于：电线、光缆、射频(Radio Frequency，简称RF)等等，或者上述的任意合适的组合。
上述计算机可读介质可以是上述电子设备中所包含的；也可以是单独存在，而未装配入该电子设备中。
上述计算机可读介质承载有一个或者多个程序，当上述一个或者多个程序被该电子设备执行时，使得该电子设备执行上述实施例所示的方法。
可以以一种或多种程序设计语言或其组合来编写用于执行本公开的操作的计算机程序代码，上述程序设计语言包括面向对象的程序设计语言—诸如Java、Smalltalk、C++，还包括常规的过程式程序设计语言—诸如“C”语言或类似的程序设计语言。程序代码可以完全地在用户计算机上执行、部分地在用户计算机上执行、作为一个独立的软件包执行、部分在用户计算机上部分在远程计算机上执行、或者完全在远程计算机或服务器上执行。在涉及远程计算机的情形中，远程计算机可以通过任意种类的网络——包括局域网(Local Area Network，简称LAN)或广域网(Wide Area Network，简称WAN)—连接到用户计算机，或者，可以连接到外部计算机(例如利用因特网服务提供商来通过因特网连接)。
附图中的流程图和框图，图示了按照本公开各种实施例的系统、方法和计算机程序产品的可能实现的体系架构、功能和操作。在这点上，流程图或框图中的每个方框可以代表一个单元、程序段、或代码的一部分，该单元、程序段、或代码的一部分包含一个或多个用于实现规定的逻辑功能的可执行指令。也应当注意，在有些作为替换的实现中，方框中所标注的功能也可以以不同于附图中所标注的顺序发生。例如，两个接连地表示的方框实际上可以基本并行地执行，它们有时也可以按相反的顺序执行，这依所涉及的功能而定。也要注意的是，框图和/或流程图中的每个方框、以及框图和/或流程图中的方框的组合，可以用执行规定的功能或操作的专用的基于硬件的系统来实现，或者可以用专用硬件与计算机指令的组合来实现。
描述于本公开实施例中所涉及到的单元可以通过软件的方式实现，也可以通过硬件的方式来实现。其中，单元的名称在某种情况下并不构成对该单元本身的限定，例如，第一获取单元还可以被描述为“获取至少两个网际协议地址的单元”。
本文中以上描述的功能可以至少部分地由一个或多个硬件逻辑部件来执行。例如，非限制性地，可以使用的示范类型的硬件逻辑部件包括：现场可编程门阵列(Field Programmable Gate Array，简称FPGA)、专用集成电路(Application Specific Integrated Circuit，简称ASIC)、专用标准产品(Application Specific Standard Parts，简称ASSP)、片上系统(System on Chip，简称SOC)、复杂可编程逻辑设备(Complex Programmable Logic Device，简称CPLD)等等。
在本公开的上下文中，机器可读介质可以是有形的介质，其可以包含或存储以供指令执行系统、装置或设备使用或与指令执行系统、装置或设备结合地使用的程序。机器可读 介质可以是机器可读信号介质或机器可读储存介质。机器可读介质可以包括但不限于电子的、磁性的、光学的、电磁的、红外的、或半导体系统、装置或设备，或者上述内容的任何合适组合。机器可读存储介质的更具体示例会包括基于一个或多个线的电气连接、便携式计算机盘、硬盘、随机存取存储器(RAM)、只读存储器(ROM)、可擦除可编程只读存储器(EPROM或快闪存储器)、光纤、便捷式紧凑盘只读存储器(CD-ROM)、光学储存设备、磁储存设备、或上述内容的任何合适组合。
以上描述仅为本公开的较佳实施例以及对所运用技术原理的说明。本领域技术人员应当理解，本公开中所涉及的公开范围，并不限于上述技术特征的特定组合而成的技术方案，同时也应涵盖在不脱离上述公开构思的情况下，由上述技术特征或其等同特征进行任意组合而形成的其它技术方案。例如上述特征与本公开中公开的(但不限于)具有类似功能的技术特征进行互相替换而形成的技术方案。
此外，虽然采用特定次序描绘了各操作，但是这不应当理解为要求这些操作以所示出的特定次序或以顺序次序执行来执行。在一定环境下，多任务和并行处理可能是有利的。同样地，虽然在上面论述中包含了若干具体实现细节，但是这些不应当被解释为对本公开的范围的限制。在单独的实施例的上下文中描述的某些特征还可以组合地实现在单个实施例中。相反地，在单个实施例的上下文中描述的各种特征也可以单独地或以任何合适的子组合的方式实现在多个实施例中。
尽管已经采用特定于结构特征和/或方法逻辑动作的语言描述了本主题，但是应当理解所附权利要求书中所限定的主题未必局限于上面描述的特定特征或动作。相反，上面所描述的特定特征和动作仅仅是实现权利要求书的示例形式。

Claims (14)

  1. 一种信息推荐方法，包括：
    在电子设备播放第一多媒体信息的过程中，确定所述第一多媒体信息对应的关注度、以及向所述电子设备发送推荐信息的推荐次数；
    在所述关注度小于或等于第一阈值，以及所述推荐次数小于或等于第二阈值时，在多个待推荐多媒体信息中确定目标多媒体信息；
    向所述电子设备发送所述目标多媒体信息对应的推荐信息。
  2. 根据权利要求1所述的信息推荐方法，其中，确定所述第一多媒体信息对应的关注度，包括：
    获取所述第一多媒体信息对应的观看时长和至少一次操作；
    根据所述观看时长和所述至少一次操作，确定所述第一多媒体信息对应的关注度。
  3. 根据权利要求2所述的信息推荐方法，其中，根据所述观看时长和所述至少一次操作，确定所述第一多媒体信息对应的关注度，包括：
    根据所述观看时长，确定观看系数；
    确定每次操作对应的权重值和关注值；
    根据所述观看系数、以及每次操作对应的权重值和关注值，确定所述第一多媒体信息对应的关注度。
  4. 根据权利要求3所述的信息推荐方法，其中，确定每次操作对应的权重值和关注值，包括：
    针对任意操作，确定所述操作对应的操作类型，所述操作类型为如下任意一种：点赞操作、评论操作、关注操作；
    将所述操作类型对应的权重值确定为所述操作对应的权重值，以及将所述操作类型对应的关注值确定为所述操作对应的关注值。
  5. 根据权利要求1-4任一项所述的信息推荐方法，其中，在多个待推荐多媒体信息中确定目标多媒体信息之前，还包括：
    获取向所述电子设备发送的总推荐信息的第一数量、以及第一推荐信息的第二数量，所述第一推荐信息为被操作以使电子设备播放对应的多媒体信息的推荐信息；
    根据所述第一数量和所述第二数量，确定推荐信息的转化率；
    根据所述转化率确定所述第二阈值。
  6. 根据权利要求1-5任一项所述的信息推荐方法，其中，向所述电子设备发送所述目标多媒体信息对应的推荐信息，包括：
    确定所述目标多媒体信息对应的关注度；
    在所述目标多媒体信息对应的关注度大于所述第一多媒体信息对应的关注度时， 向所述电子设备发送所述目标多媒体信息对应的推荐信息。
  7. 根据权利要求1-6任一项所述的信息推荐方法，其中，所述多媒体信息为直播视频；在多个待推荐多媒体信息中确定目标多媒体信息，包括：
    确定每个待推荐多媒体信息对应的主播；
    确定针对每个主播的关注度；
    根据针对每个主播的关注度，在多个待推荐多媒体信息中确定目标多媒体信息。
  8. 根据权利要求7所述的信息推荐方法，其中，确定针对每个主播的关注度，包括：
    针对任意一个主播，获取所述主播的直播视频通过所述推荐信息被打开的第一概率、以及所述针对所述主播的关注信息，所述关注信息包括如下至少一种：看播时长、评论次数、点赞次数；
    根据所述第一概率和所述关注信息，确定所述针对所述主播的关注度。
  9. 根据权利要求7或8所述的信息推荐方法，其中，根据针对每个主播的关注度，在多个待推荐多媒体信息中确定目标多媒体信息，包括：
    根据所述针对每个主播的关注度，在所述多个待推荐多媒体信息对应的主播中确定至少一个主播，针对所述至少一个主播的关注度最高；
    将所述至少一个主播对应的多媒体信息确定为所述目标多媒体信息。
  10. 一种信息推荐装置，包括第一确定单元、第二确定单元和发送单元，其中，
    所述第一确定单元用于，在电子设备播放第一多媒体信息的过程中，确定所述第一多媒体信息对应的关注度、以及向所述电子设备发送推荐信息的推荐次数；
    所述第二确定单元用于，在所述关注度小于或等于第一阈值，以及所述推荐次数小于或等于第二阈值时，在多个待推荐多媒体信息中确定目标多媒体信息；
    所述发送单元用于，向所述电子设备发送所述目标多媒体信息对应的推荐信息。
  11. 一种电子设备，包括：至少一个处理器和存储器；
    所述存储器存储计算机执行指令；
    所述至少一个处理器执行所述存储器存储的计算机执行指令，使得所述至少一个处理器执行如权利要求1-9任一项所述的信息推荐方法。
  12. 一种计算机可读存储介质，其中，所述计算机可读存储介质中存储有计算机执行指令，当处理器执行所述计算机执行指令时，实现如权利要求1-9任一项所述的信息推荐方法。
  13. 一种计算机程序产品，包括计算机程序，该计算机程序被处理器执行时实现权利要求1-9任一项所述的信息推荐方法。
  14. 一种计算机程序，其中，所述计算机程序被处理器执行时实现权利要求1-9 任一项所述的信息推荐方法。
PCT/CN2022/088596 2021-04-22 2022-04-22 信息推荐方法、装置及设备 WO2022223040A1 (zh)

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