WO2022123239A1

WO2022123239A1 - Device for use with a beverage container

Info

Publication number: WO2022123239A1
Application number: PCT/GB2021/053207
Authority: WO
Inventors: Gary Wright; Matthew Wright; John Hein; Peter Farrar
Original assignee: Avec Coffee Limited
Priority date: 2020-12-08
Filing date: 2021-12-08
Publication date: 2022-06-16
Also published as: GB2598806A; GB2598806B; GB202019326D0

Abstract

A device (10a) for use with a beverage container, the device comprising a body (11a) defining a chamber (12a), wherein the chamber is pre-filled with an aroma-emitting medium (13a), wherein the body is configured for mounting on a beverage container body, or a lid for a beverage container, and wherein the device is configured for selectively releasing aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

Description

Device for use with a Beverage Container

FIELD

The present teaching relates to a device for use with a beverage container.

BACKGROUND

It is frequently asserted that smell is a large contributor to the overall flavour of food and drink. Accordingly, numerous attempts have been made to enhance the flavour of food and drink by providing additional fragrance that compliments and enhances the experience. Specifically, some attempts have been made to provide fragrance in the form of a separate aroma-emitting element, designed to be positioned adjacent the food or drink.

With regards to drink, attempts have been made to provide an aroma-emitting element within a beverage container. However, such attempts are often not suitable for use with a wide range of beverage containers, including reusable beverage containers. Furthermore, such attempts fail to optimise the release of the aroma, such that the fragrance is easily detected by the user when drinking from the beverage container.

The present teachings seek to overcome or at least mitigate one or more of the problems associated with the prior art.

SUMMARY OF THE INVENTION

In a first aspect of the invention, there is provided a device for use with a beverage container, the device comprising a body defining a chamber for receiving an aromaemitting medium, wherein the body is for mounting on a beverage container or for mounting on a lid for a beverage container, and wherein the device is configured to release aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

The device can be configured for use with any type of container suitable for holding a beverage, and suitable for drinking from. As is well known, beverages are often consumed from types of beverage container such as cups, glasses or the like, having an open end with a rim for drinking from. When intended for use with such containers, the device may be configured to be mounted on the body of the beverage container, e.g. on a side wall of the beverage container. More recently, it is increasingly common to drink hot beverages (e.g. coffee, tea, hot chocolate) from an aperture through a lid fitted on the beverage container. Accordingly, the device may be configured for mounting on such a lid.

Advantageously, it has been found that configuring the body for mounting on a beverage container body, or a lid for a beverage container, allows the device to be located such that the released aroma is effectively detected by the user while drinking, so as to improve the user experience of drinking from a container.

In exemplary embodiments, the device is a self-contained unit produced at a production location (e.g. at a factory or other industrial location), and is provided in a configuration intended to be affixed to a beverage container or to a lid for a beverage container by a user at a use location remote from said production location.

In exemplary embodiments, the device is intended to be mounted by an end user (e.g. a person wishing to drink from the beverage container).

Furthermore, it has been found that releasing aroma improves the user experience of drinking from a container, as the aroma-emitting medium can be specifically selected to compliment the flavour of the drink, thereby enhancing the overall taste and experience of the drink.

In exemplary embodiments, the chamber is pre-filled with an aroma-emitting medium; optionally, factory-filled or filled at a location remote from the user.

Advantageously, pre-filling the chamber with the aroma-emitting medium (e.g. at a factory) has been found to facilitate the consistent filling of each device to promote consistent strength and quality of aroma across multiple devices.

In exemplary embodiments, the device is configured for selectively releasing aroma from the chamber (e.g. when desired by the user), so as to enhance user experience when drinking from the beverage container.

Advantageously, configuring the device for selectively releasing aroma from the chamber further improves user experience, as the user can select when the aroma is to be released from the device. In addition, the longevity, effectiveness and freshness of the aroma emitting medium can be selectively controlled.

The ability of the user to mount the device on a beverage container, or a lid for a beverage container, and decide when to release the aroma from the device gives an overall advantage of maximising the impact of the released aroma on the user, so as to heighten the experience when drinking from a beverage container.

Advantageously, configuring the device as set forth allows the user to position the device a minimal distance away from the nose while drinking, thereby improving the strength of the aroma detected by the user from the device and therefore significantly enhancing the experience of drinking from a beverage container.

In exemplary embodiments, the device is configured for selectively releasing aroma from the chamber without removing the aroma-emitting medium from the chamber.

In exemplary embodiments, the body comprises a base intended to be mounted on the lid of a beverage container.

Advantageously, mounting the base of the body on a lid of a beverage container has been found to be an effective way of minimising distance from the nose of the user, thereby enhancing the drinking experience.

In exemplary embodiments, the body has a base configured to be mounted on an outer surface of a beverage container lid.

Advantageously, mounting the base on an outer surface of a beverage container lid serves to reduce any restrictions to flow of aroma from the device, thereby increasing the aroma detected by the user.

In exemplary embodiments, the base has a planar profile for abutment with an outer surface of a beverage container lid.

Providing the base with a planar profile allows the user to easily mount the device to the lid of a beverage container, thereby simplifying the process of mounting and improving the overall experience of the user.

In exemplary embodiments, the device is configured to be affixed on a beverage container body, or a lid for a beverage container, e.g. via an adhesive or positive engagement with the container body or lid.

In exemplary embodiments, the body includes adhesive for use in adhesively securing the body to a beverage container. Advantageously, providing adhesive with the body has been found to allow the device to adhere to a wide range of containers, promoting maximum compatibility, and removing the need for a specifically designed container to use alongside the device. Furthermore, the device can be used on reusable and non-reusable containers, as the device can be removed after use to allow another device to be mounted on the container for subsequent use.

In exemplary embodiments, the body is configured for selective use in adhesively securing the body to a beverage container.

Advantageously, configuring the body for selective use in adhesively securing the body to a beverage container has been found to allow the user to selectively mount the device to the beverage container, for use when the user desires, thereby improving the user experience of mounting the device to a beverage container.

In exemplary embodiments, the body includes a removable cover for the adhesive.

Including a removable cover for the adhesive has been found to prevent the device mounting on any undesired surface, while also improving the strength and reliability of the adhesive.

In exemplary embodiments, the device is configured to be activated by a user so as to release aroma from the chamber.

Advantageously, configuring the device as set forth allows the user to activate the device when the release of the aroma is desired, which reduces the likelihood that the aroma is released prior to use, thereby improving the longevity and strength of the aroma upon activation.

In exemplary embodiments, the device is configured to transition between a first state in which the aroma-emitting medium is sealingly contained within the chamber, and a second state in which the aroma-emitting medium is exposed to the atmosphere.

Advantageously, sealingly containing the aroma-emitting medium within the chamber when the device is in a first state prevents release of aroma prior to use and improves the longevity of the device upon activation.

In exemplary embodiments, the device is configured to be manually activated by an end user in order to transition between the first state and the second state. In exemplary embodiments, the device includes a diaphragm arranged to be broken (e.g. punctured or pierced) for releasing aroma from the chamber.

Advantageously, including a diaphragm has been found to maintain the freshness and the strength of the aroma-emitting medium prior to release, thereby improving the life of the device. The device can therefore maintain its quality, even in circumstances where the device is not activated immediately after pre-filling the chamber with the aroma-emitting medium.

In exemplary embodiments, the diaphragm is removeably secured to an internal surface of the chamber.

In exemplary embodiments, the device comprises a compressible region configured to be compressed by application of a desired activation force by a user such that the device transitions from the first state to the second state.

Advantageously, a compressible region has been found to make the act of compressing to activate the device intuitive for a user, and promotes the simplicity of using the device. Furthermore, the physical change of the device from a decompressed state to a compressed state provides a visual indication to the user that the activation process is occurring.

In exemplary embodiments, the compressible region is configured to remain in a compressed state upon removal of the activation force.

Advantageously, maintaining the compressible region in a compressed state upon removal of the force has been found to provide an indication that the aromaemitting medium is fresh prior to use, as if the device is not in a compressed state, the user can identify that it has not yet been activated, and thus the aroma has not yet been released.

In exemplary embodiments, the compressible region is configured to detach or separate the diaphragm from the internal surface of the chamber upon compression.

In exemplary embodiments, the device includes a diaphragm arranged to be broken for releasing aroma from the chamber, wherein the compressible region is configured to puncture the diaphragm upon compression. Advantageously, puncturing the diaphragm has been found to provide feedback to indicate to the user that the device has been successfully activated and the aroma is being released. The provision of feedback improves the user experience, while also maintaining the freshness of the aroma-emitting medium within the diaphragm until the moment of use.

In exemplary embodiments, the compressible region is configured to define at least one projection arranged for puncturing the diaphragm upon compression of the compressible region.

Advantageously, configuring the compressible region as set forth has be found to puncture the diaphragm without significant force required from the user, the aroma-emitting medium can be released from the device with just the simple act of compression thus improving the user experience. Furthermore, the device does not require any additional, external parts to puncture the diaphragm and be activated, therefore reducing the cost of manufacturing the device, and reducing the associated waste.

In exemplary embodiments, the compressible region comprises an external side for application of the activation force, and an internal side located within the chamber, the compressible region further comprising at least one projection (e.g. a spike) located on the internal side such that the at least one projection locates within the chamber, wherein the at least one projection is configured to puncture the diaphragm upon compression of the compressible region.

Advantageously, the provision of at least one projection on an internal side of the compressible region has been found to puncture the diaphragm without significant force required from the user, the aroma can be released from the device with just the simple act of compression thus improving the user experience. Furthermore, the device does not require any additional, external parts to puncture the diaphragm and be activated, therefore reducing the cost of manufacturing the device, and reducing the associated waste.

In exemplary embodiments, the compressible region is configured to decompress upon removal of the force for promoting flow of the aroma from the aroma-emitting medium in the chamber.

Configuring the compressible region to decompress upon removal of the force has been found to promote flow of aroma out of the chamber, as the at least one projection is removed from the diaphragm and does not prevent flow out of the chamber, consequently, the strength of the aroma is increased.

In exemplary embodiments, the compressible region comprises a seam extending along a surface of the body, wherein said seam is configured to open and define a flow path between the chamber and a location exterior to the device upon compression of the compressible region, such that aroma is released from the aroma-emitting medium in the chamber via said flow path.

Advantageously, providing a seam along the surface of the body provides a visual indicator that the device has not been activated, and the aroma-emitting medium is fresh. Furthermore, the device does not require any additional, external parts to be activated and release the aroma, therefore reducing the cost of manufacturing the device, and reducing the associated waste.

In exemplary embodiments, the compressible region comprises a first segment, a second segment and a fracture point located therebetween, wherein the first segment and the second segment are configured to disengage at the fracture point upon compression of one of the first segment or the second segment, thereby providing a flow path between the chamber and a location exterior to the device, such that aroma is released from the aroma-emitting medium in the chamber via said flow path.

Advantageously, configuring the device as set forth has been found to provide a visual indication that the device has been successfully activated by the user, thereby assisting the user in identifying whether the device has been activated and promoting user experience. Moreover, providing a fracture point has been found to reduce the compression force required to disengage the first and second segments, thereby promoting ease of use. Furthermore, the device does not require any additional, external parts to be activated and release the aroma, therefore reducing the cost of manufacturing the device, and reducing the associated waste.

In exemplary embodiments, the body comprises a base and a top portion, wherein the chamber is located within the base such that the aroma-emitting medium is located within the base, the body further comprising a removable cover located so as to prevent release of aroma from the chamber when the device is in the first state, further wherein the device is configured to transition from the first state to the second state upon at least partial removal of the removable cover from the device.

Advantageously, the provision of a removable cover to prevent release of aroma improves the freshness and strength of the aroma upon release. Furthermore, the lifetime of the device is extended, as the aroma is not released until at least partial removal of the cover. Furthermore, activating the device via partial removal of a cover has been found to be extremely intuitive and simple for the user. Moreover, utilising a cover can provide opportunities for instructions, information about the fragrance or other information to be located thereon, further improving the experience of the user.

In exemplary embodiments, a portion of the removable cover locates within the chamber via an opening through the body such that the portion of the removable cover locates between the aroma-emitting medium in the chamber and the top portion of said body when the device is in the first state.

Advantageously, providing the device such that a portion of the tab is located within the chamber has been found to increase the compactness of the device. Furthermore, locating the tab as set forth provides a visual indication that the device has not yet been activated.

In exemplary embodiments, the removable cover is removably secured to the body so as to prevent release of aroma from the chamber when the device is in the first state.

Advantageously, locating the removable cover as set forth provides a visual indication that the device has not yet been activated, which has been found to improve the user experience. Furthermore, locating the removable cover as set forth allows the product to be 'tamper-proof', as if the cover has been partially removed, the user will be provided with a visual indication that the aroma within the device may not be fresh.

In exemplary embodiments, the removable cover is configured to be adhesively secured to the body.

Advantageously, adhesively securing the cover to the body has been found to improve the freshness of the aroma-emitting medium within the chamber. Furthermore, the lifetime of the device is extended, as the aroma-emitting medium has been found to stay fresh beneath the adhesively secured cover for a significant length of time. The device can therefore maintain its quality, even in circumstances where the device is not activated immediately after pre-filling the chamber with the aroma-emitting medium.

In exemplary embodiments, the removable cover is configured to extend beyond the body when the device is in the first state.

Advantageously, configuring the cover as is set forth has been found to provide a point of easy access for the user to grip and at least partially remove the cover, so as to improve the ease of activation of the device.

In exemplary embodiments, the base and the top portion are connected by a hinge, further wherein the removable cover is located within the chamber and is coupled to the top portion such that at least a portion of the removable cover is configured to be removed upon pivoting the top portion about the hinge, thereby providing a flow path between the chamber and a location exterior to the device, such that aroma is released from the aroma-emitting medium in the chamber via said flow path.

Advantageously, pivoting the upper end of the body about a hinge has been found to be an intuitive way of activating the device. Furthermore, coupling the cover to the top portion of the body removes the requirement for additional, external parts to activate the device, therefore reducing the cost of manufacturing the device, and reducing the associated waste. Moreover, a visual indication that the device has been activated is provided, as the user can see that the cover has been at least partially removed, and that the aroma-emitting medium is now exposed.

In exemplary embodiments, the device comprises at least one aperture through the body so as to define a flow path between the chamber and a location exterior to the device.

Advantageously, the flow path provides a route for the aroma to exit the chamber and be detected by the user upon activation of the device, thereby increasing the strength of the aroma detected, and therefore the user experience.

In exemplary embodiments, the chamber is integral to a beverage container, or to In a second aspect of the invention, there is provided a system comprising a beverage container and a device according to the first aspect, wherein the device is mounted on said beverage container or a lid for a beverage container, and wherein the device located proximate a location where a user would be intended to drink from the beverage container (e.g. below a rim of an open end of a beverage container, or adjacent a drinking outlet on a lid mounted over an open end of the beverage container).

In a third aspect of the invention, there is provided a method of enhancing user experience when drinking from a beverage container, the method comprising the steps of: providing a beverage container, with a beverage located therein, the beverage container having a lid mounted over an open end of the beverage container; providing a device according to the first aspect; mounting the device on the lid of the beverage container, such that the device is located proximate where a user drinks from the beverage container (e.g. adjacent a drinking outlet on the lid); activating the device so as to release aroma from within the device; drinking the beverage located within the beverage container.

In a fourth aspect of the invention, there is provided a device, the device comprising a body defining a chamber for receiving an aroma-emitting medium, wherein the chamber is integrally formed with a beverage container or a lid for a beverage container, such that the device is located proximate where a user drinks from the beverage container (e.g. adjacent a drinking outlet on the lid or adjacent a rim of the beverage container) and wherein the device is configured to release aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

In exemplary embodiments, the chamber is pre-filled with an aroma-emitting medium.

In exemplary embodiments, the device is configured for selectively releasing aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

In exemplary embodiments, the device is configured to be activated by a user so as to release aroma from the chamber. In exemplary embodiments, the device is configured to transition between a first state in which the aroma-emitting medium is sealingly contained within the chamber, and a second state in which the aroma-emitting medium is exposed to the atmosphere.

In exemplary embodiments, the body of the device comprises a base and a top portion, wherein the chamber is located within the base such that the aromaemitting medium is located within the base, the body further comprising a removable cover located so as to prevent release of aroma from the chamber when the device is in the first state, further wherein the device is configured to transition from the first state to the second state upon at least partial removal of the removable cover from the device.

In a fifth aspect of the invention, there is provided a lid for a beverage container having a receptacle for receiving liquid and an open end having a rim, said lid comprising: an open end for fitting over the rim of said beverage container and a closed end, said closed end having a drinking aperture located therethrough such that a user can drink liquid in the receptacle of said beverage container through the drinking aperture in use; wherein the lid further comprises a device having a body defining a chamber for receiving an aroma-emitting medium, wherein the chamber and an external side of the lid are integrally formed such that the device locates proximate the drinking aperture; and wherein the device is configured to release aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

In exemplary embodiments, the device is configured for selectively releasing aroma from the chamber, so as to enhance user experience when drinking from the beverage container. In exemplary embodiments, the device is configured to be activated by a user so as to release aroma from the chamber.

In a sixth aspect of the invention, there is provided a beverage container comprising: an open end having a rim for drinking therefrom, a side wall, and a base wall, wherein the side wall and base wall define a receptacle beneath the rim for receiving liquid; and a device having a body defining a chamber for receiving an aroma-emitting medium, wherein the chamber an external side of the side wall are integrally formed such that the device locates proximate the rim, and wherein the device is configured to release aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

In a seventh aspect of the invention, there is provided beverage container comprising: an upper end, a lower end and a side wall therebetween, wherein the upper end, lower end and side wall define a receptacle for receiving liquid, said upper end having a drinking aperture located therethrough; a cover located on an external surface of the upper end, said cover configured to transition between a closed position in which the cover locates over the drinking aperture and liquid is sealingly contained in the receptacle, and an open position in which the drinking aperture is exposed and a user can drink liquid in the receptacle through the drinking aperture; and a device having a body defining a chamber for receiving an aroma-emitting medium, wherein the chamber and the external surface of the upper end of the beverage container are integrally formed such that the chamber locates proximate the drinking aperture, and wherein the device is configured to release aroma from the chamber, so as to enhance user experience when drinking from the beverage container. In exemplary embodiments, the chamber is pre-filled with an aroma-emitting medium.

As would be well understood by the skilled person, any features described in relation to the first, second and third aspects may be optional to the device, lid and beverage containers defined in the fourth, fifth, sixth and seventh aspects.

BRIEF DESCRIPTION OF THE DRAWINGS

Figure 1A is a perspective view of a device according to an embodiment of the present teachings;

Figure IB is a plan view of a device according to the embodiment of Figure 1A;

Figure 1C is a perspective view of a device according to the embodiment of Figure 1A mounted on a beverage container; Figure 2A is a sectional view of a device in a first state according to the embodiment of Figure 1A;

Figure 2B is a sectional view of a device in a second state according to the embodiment of Figure 1A;

Figure 3A is a perspective view of a device according to an embodiment of the present teachings;

Figure 3B is a plan view of a device according to the embodiment of Figure 3A;

Figure 3C is a perspective view of a device according to the embodiment of Figure 3A mounted on a beverage container;

Figure 4A is a sectional view of a device in a first state according to the embodiment of Figure 3 A;

Figure 4B is a sectional view of a device in a second state according to the embodiment of Figure 3A;

Figure 5A is a perspective view of a device in a first state according to an embodiment of the present teachings;

Figure 5B is a plan view of a device in a first state according to the embodiment of Figure 5A;

Figure 5C is a perspective view of a device according to the embodiment of 5A mounted on a beverage container;

Figure 6A is a sectional view of a device in a first state according to the embodiment of Figure 5A;

Figure 6B is a sectional view of a device in a second state according to the embodiment of Figure 5A; Figure 7A is a perspective view of a device according to an embodiment of the present teachings;

Figure 7B is a plan view of a device according to the embodiment of Figure 7A;

Figure 7C is a perspective view of a device according to the embodiment of Figure 7A mounted on a beverage container;

Figure 8A is a sectional view of a device in a first state according to the embodiment of Figure 7A;

Figure 8B is a sectional view of a device transitioning from a first state to a second state according to the embodiment of Figure 7A;

Figure 8C is a sectional view of a device in a second state according to the embodiment of Figure 7A;

Figure 9A is a perspective view of a device in a first state according to an embodiment of the present teachings;

Figure 9B is a plan view of a device in a first state according to the embodiment of Figure 9A;

Figure 9C is a perspective view of a device in a second state according to the embodiment of Figure 9A;

Figure 10A is a perspective view of a device according to the embodiment of Figure 9A mounted on a beverage container;

Figure 10B is a sectional view of a device in a first state according to the embodiment of Figure 9A;

Figure 11A is a perspective view of a device according to an embodiment of the present teachings;

Figure 11B is a plan view of a device according to the embodiment of Figure 11A; Figure 11C is a perspective view of a device according to the embodiment of Figure 1A mounted on a beverage container;

Figure 12A is a sectional view of a device in a first state according to the embodiment of Figure 11A;

Figure 12B is a sectional view of a device in a second state according to the embodiment of Figure 11A;

Figure 13A is a perspective view of a device in a first state according to an embodiment of the present teachings;

Figure 13B is a plan view of a device in a first state according to the embodiment of Figure 13A;

Figure 13C is a perspective view of a device according to the embodiment of Figure 13A in a second state;

Figure 14A is a perspective view of a device according to the embodiment of Figure 13A mounted on a beverage container;

Figure 14B is a sectional view of a device in a first state according to the embodiment of Figure 13A;

Figure 15A is a perspective view of a device in a first state according to an embodiment of the present teachings;

Figure 15B is a plan view of a device in a first state according to the embodiment of Figure 15A;

Figure 15C is a perspective view of a device according to the embodiment of Figure 15A in a second state;

Figure 16A is a perspective view of a device according to the embodiment of Figure 15A mounted on a beverage container; Figure 16B is a sectional view of a device in a first state according to the embodiment of Figure 15A;

Figure 17A is a perspective view of a device in a first state according to an embodiment of the present teachings;

Figure 17B is a plan view of a device in a first state according to the embodiment of Figure 17A;

Figure 17C is a perspective view of a device according to the embodiment of Figure 17A in a second state;

Figure 17D is a perspective view of a device according to the embodiment of Figure 17A in a second state;

Figure 18A is a perspective view of a device according to the embodiment of Figure 17A mounted on a beverage container; and

Figure 18B is a sectional view of a device in a first state according to the embodiment of Figure 17A.

DETAILED DESCRIPTION OF EMBODIMENTS

Referring to Figures 1A, IB, 1C, 2A and 2B, a device is indicated generally at 10a. The device comprises a body Ila. In the illustrated embodiment, the body Ila is a substantially circular shape in plan view, but it shall be appreciated that the body Ila may be any suitable shape.

The body Ila defines a chamber 12a for receiving an aroma-emitting medium 13a. In exemplary embodiments, the chamber 12a is pre-filled with the aroma-emitting medium 13a. The device 10a may be pre-filled during its manufacture (e.g. in a factory or other industrial environment, remote from the end user), such that the device 10a is consistently filled with the aroma-emitting medium 13a to promote consistent strength and quality of released aroma across multiple devices.

The aroma-emitting medium 13a may include aroma compounds that release recognisable, complementary scents, and may include flavours such as vanilla, cinnamon, peppermint, ginger, chocolate, tea, coffee, lavender, rose, fruit flavours etc.

As can be seen clearly in Figure 1C, the body Ila of the device 10a is configured for mounting on a beverage container 14. As is well known, beverages, particularly hot drinks, can be consumed from a beverage container 14 having an open end for drinking from. Alternatively, as illustrated in Figure 1C, drinks may be consumed from a beverage container 14 having a lid 16 for mounting over an open end of a beverage container 14, said lid 16 having an aperture located therethrough so as to provide a drinking outlet 17. The beverage container 14 may be a single use container, or a reusable container. The beverage container may be a flask, having a lid with an aperture located therethrough, or without a lid. Indeed, the device 10a is configured for mounting on any container suitable for containing a beverage and for drinking said beverage from, for example a mug, glass, single-use coffee cup, reusable coffee cup, flask, bottle, carton etc.

The device 10a may be mounted on a beverage container body 15. Alternatively, in exemplary embodiments of the kind illustrated, the device 10a is mounted on a beverage container lid 16. The device 10a may be configured to be suitable for mounting on any desired location on the beverage container 14.

It may be preferable to locate the device 10a proximate where a user drinks from the beverage container 14, so as to minimise the distance of the device 10a from the nose of the user, thereby enhancing the drinking experience. For example, in one embodiment, the device 10a may be mounted below a rim of an open end of a beverage container 14. In an alternative embodiment, the device 10a may be mounted adjacent a drinking outlet 17 on a lid 16 mounted over an open end of the beverage container 14.

In exemplary embodiments, the device 10a is configured to be affixed to a surface of the beverage container 14. The device 10a may be configured for affixing on a beverage container body 15, or on a lid 16 of a beverage container 14, or indeed on any suitable surface of the beverage container 14. Configuring the device 10a to be affixed has been found to provide a secure fit of the device 10a on a surface of the beverage container 14, so as to maintain the position of the device on the container 14 throughout the drinking process. In exemplary embodiments, the device 10a is intended to be mounted by an end user (e.g. a person wishing to drink from the beverage container).

In exemplary embodiments of the kind illustrated, the body Ila includes a base or underside surface 18a intended to be mounted on a lid 16 of a beverage container 14. More specifically, the device 10a includes a base portion 42a having an underside surface or base 18a and an upper surface 44a.

Mounting the base 18a of the body Ila on a lid 16 of a beverage container 14 has been found to be an effective way of reducing distance between the device 10a and the nose of the user, thereby strengthening the detected aroma and enhancing the drinking experience.

Figure 1C shows the body Ila having a base 18a configured to be mounted on an outer surface of a beverage container 14 lid 16. Mounting the base 18a of the device on an outer surface of the lid 16 serves to further reduce the distance between the user and the device 10a, while preventing restrictions to the flow of aroma that would arise should the body Ila be mounted on an inner surface of a beverage container lid 16.

In exemplary embodiments, the base 18a has a substantially circular profile when viewed in plan view. Such an arrangement is particularly advantageous when mounting the device 10a on an outer surface of a round lid 16 of a beverage container 14, as the device 10a can locate concentrically or adjacent an edge of the lid 16.

Figure 2A and 2B show the base 18a having a planar profile. Configuring the base in such a manner allows the base 18a to be positioned in abutment with an outer surface of a flat portion of a beverage container 14 lid 16. Such a profile allows the user to easily mount the device 10a to the lid 16 of a beverage container 14, thereby simplifying the process of mounting the device 10a, thus improving the overall experience of the user.

In alternative embodiments, the base 18a may not have a planar profile. For example, the profile of the base 18a may be curved so as to be complimentary with a body 15 of a beverage container. The underside surface 18a of the base portion 42a may define any profile that is complimentary to the surface of the beverage container 14 that the device 10a is intended to be mounted on.

It should be understood that the base 18a of the device is not necessarily lowermost surface when the device is in use. In examples where the device 10a is mounted on a lid 16, the base 18a is the lowermost surface. However, in alternative scenarios, for example when the device 10a is mounted on the body 15 of the beverage container 14, the base 18a may not be the lowermost surface.

In exemplary embodiments, the body Ila includes adhesive for use in adhesively securing the body Ila to a beverage container 14. Utilising adhesive to mount the device 10a to a surface of a beverage container 14 has been found to allow the device 10a to adhere to a wide range of containers, promoting the compatibility of the device. Furthermore, adhesive provides a simple mechanism of mounting the device 10a to a beverage container 14, such that specific fittings and specifically designed beverage containers are not required for use alongside the device 10a. Moreover, adhesive facilitates the mounting of the device 10a without damage to the beverage container 14, thereby reducing waste.

In exemplary embodiments, the adhesive is configured such that the device 10a can be removed from the beverage container 14 after mounting. Such adhesive enables containers 14 that have been used with the device 10a to be reusable, as the device 10a can be removed after use to allow another device 10a to be mounted on the container 14 for subsequent use.

It may be advantageous to configure the body Ila for selective use in adhesively securing the body Ila to a beverage container 14. Configuring the body Ila for selective use in adhesively securing the body to a beverage container 14 has been found to allow the user to selectively mount the device 10a to the beverage container 14, for use when the user desires, thereby improving the user experience of mounting the device 10a to a beverage container 14.

It may be preferable for the body Ila to include a removable cover (not shown) for the adhesive, so as to prevent the device 10a mounting on any undesired surface, while also maintaining the strength and reliability of the adhesive upon removal of the cover. Providing a removable cover for the adhesive may also assist in packaging and transporting the device 10a. It should be appreciated that the device 10a can be configured for mounting to any surface of a beverage container 14 or a lid 16 of a beverage container 14 via any suitable means.

In exemplary embodiments, the device 10a is configured for selectively releasing aroma from the chamber 12a. The release of the aroma from the device 10a enhances the user experience when drinking from a beverage container 14. Configuring the device for selectively releasing aroma from the chamber 12a further improves user experience, as the device 10a can release the aroma at the optimal time, so as to improve the effectiveness of the device 10a. Furthermore, selectively releasing the aroma can allow the longevity and freshness of the aroma-emitting medium 13a to be selectively controlled, as the aroma is not released prior to the desired moment.

The ability of the user to mount the device 10a on a beverage container 14, or a lid 16 for a beverage container 14, and for the aroma to release selectively from the device 10a gives an overall advantage of maximising the impact of the released aroma on the user, so as to heighten the experience when drinking from a beverage container 14. Indeed, it has been found that releasing aroma improves the user experience of drinking from a container 14, as the aroma-emitting medium 13a can be specifically selected to compliment the flavour of the drink, thereby enhancing the overall taste and experience of the drink.

In exemplary embodiments, the device 10a is configured to be activated by a user so as to release aroma from the chamber 12a. The user can activate the device when the release of aroma is desired, which reduces the likelihood that the aroma is released prior to use, thereby improving the longevity and strength of the aroma upon activation.

As shown in Figures 2A and 2B, the device 10a is configured to transition between a first state (Figure 2A) in which the aroma-emitting medium 13a is sealingly contained within the chamber 12a, and a second state (Figure 2B) in which the aroma-emitting medium 13a is exposed to the atmosphere. Put another way, in the first state, a flow path 30a between the aroma-emitting medium and the atmosphere is obstructed, such that aroma cannot flow out of the chamber 12a, and in the second state, said flow path 30a is unobstructed, such that aroma can flow out of the chamber 12a to the atmosphere.

The device 10a includes a compressible region 20a. As can be seen, the compressible region 20a overlies the base 18a. More specifically, the base portion 42a defines a plane. The base portion 42a and the compressible region 20a are arranged so as to be concentric about an axis (not shown) that is orthogonal with respect to the plane of the base portion 42a. In the illustrated embodiment, the device 10a is substantially symmetrical about said axis when viewed in crosssection.

As can be seen, the body Ila includes the underside surface 18a and an external surface 27a. The chamber 12a is arranged between the underside surface 18a and the external surface 27a. In the illustrated embodiment, the underside surface 18a is intended to be mounted on the beverage container lid 16, so that the underside surface 18a is lowermost relative to the external surface 27a of the body.

The body Ila includes the base portion 42a, the compressible region 20a and an intermediate portion 46a that connects the base portion 42a with the compressible region 20a. The intermediate portion 46a extends between the base portion 42a and the compressible region 20a. The intermediate portion 46a is an annular shape when viewed in plan view. The intermediate portion 46a is arranged concentrically with the base portion 42a and the compressible region 20a. In the illustrated embodiment, the base portion 42a, the compressible region 20a and the intermediate portion 46a are integrally formed.

The base portion 42a, intermediate portion 46a and the compressible region 20a define the chamber 12a.

The compressible region 20a is configured to be compressed by application of a desired activation force 21a by a user. Upon application of the activation force 21a, the device 10a transitions from the first state to the second state.

A compressible region 20a has been found to make the act of compressing to activate the device 10a intuitive for a user, and promotes the simplicity of using the device 10a. Furthermore, the physical change of the device from a decompressed state to a compressed state provides a visual indication to the user that the activation process is occurring.

In the illustrated embodiment, the compressible region 20a is substantially circular in plan view. However, it shall be appreciated that the compressible region 20a may be any suitable shape. Figures 2A and 2B show a sectional view of the device 10a, in which the compressible region 20a includes a flat surface for receiving the activation force 21a. The compressible region 20a also includes an angled surface 26a. The compressible region 20a includes a circumferential notch 25a. The notch 25a locates between the flat surface and the angled surface 26a. The notch 25a extends around the compressible region 20a and assists in defining and compressing the compressible region 20a.

The desired activation force is a force large enough to compress the compressible region 20a and activate the device 10a, but small enough so as to not damage the device 10a. In exemplary embodiments of the kind illustrated in Figure 2B, the desired activation force is a force acting on the outer surface of the compressible region 20a. The activation force 21a acts in a generally orthogonal direction with respect to a plane of the compressible region 20a. More specifically, the compressible region 20a overlies the base 18a, and the activation force 21a is generally in the direction of the base 18a.

The compressible region 20a is configured such that a user is capable of providing the activation force 21a without the need for any additional equipment. For example, the user may use a finger to push the upper surface of the compressible region 20a. Removing the requirement for additional equipment improves the convenience of using the device 10a. Furthermore, the waste associated with the device 10a can be reduced.

In exemplary embodiments, the device 10a is configured to remain in a compressed state upon removal of the activation force 21a which has been found to ensure the aroma-emitting medium 13a is fresh prior to use, as if the device is not in a compressed state, the user can identify that the device 10a has not yet been activated, and thus the aroma has not yet been released.

The device 10a includes a diaphragm 19a. The diaphragm 19a is arranged to be broken for releasing aroma from the chamber 12a. The diaphragm 19a may be any material suitable for preventing flow of aroma when the device 10a is in the first state, and suitable for being broken or removed to release aroma from the chamber 12a when the device 10a is in the second state.

Breaking or removing the diaphragm 19a may include puncturing, piercing, rupturing, detachment, or any suitable means. The diaphragm 19a has been found to maintain the freshness and strength of the aroma prior to release, thereby improving the life of the device 10a. The device 10a can therefore maintain its quality, even in circumstances where the device 10a is not activated immediately after pre-filling the chamber 12a with the aroma-emitting medium 13a.

In exemplary embodiments, the compressible region 20a is configured to puncture the diaphragm 19a upon compression. The compressible region 20a of Figures 1A to 2B is configured so as to define a projection 22a. As shown in Figure 2B, the projection 22a is arranged so as to puncture the diaphragm 19a upon compression of the compressible region 20a. Although Figures 1A to 2B depict a device 10a configured so as to define a single projection 22a extending circumferentially around the flat surface of the compressible region 20a, it should be appreciated that the device 10a may be configured to define a plurality of projections of varying shapes, or projections that do not extend around the device 10a, or indeed, projections that extend from other areas of the compressible region.

In the illustrated embodiment, the device 10a comprises a plurality of apertures 23a through the compressible region 20a, although any suitable number of apertures 23a may be located through any part of the body Ila. The apertures 23a define a flow path 30a between the chamber 12a and a location exterior to the device 10a, which advantageously increases the strength of aroma detected by the user upon activation of the device 10a.

In the illustrated embodiment, the apertures 23a are provided on the substantially- circular compressible region 20a, but are located radially outwardly relative to the centre of the compressible region 20a. The apertures 23a are arranged about the outer circumference of the compressible region 20a. Such an arrangement provides an area of the compressible region 20a without apertures 23a, where the activation force 21a can be applied. It should be appreciated that the activation force may be applied anywhere on the compressible region 20a. In the illustrated embodiment, the chamber 12a is pre-filled with the aromaemitting medium 13a on an internal side of the base 18a of the device 10a.

When the device 10a is in the first state (Figure 2A), the diaphragm 19a is arranged within the chamber 12a so as to prevent flow of the aroma from the aroma-emitting medium 13a through the apertures 23a and out of the chamber 12a. Put another way, the diaphragm 19a is arranged so as to separate the chamber 12a into two compartments. The first compartment sealingly contains the aroma-emitting medium 13a and the second compartment is in fluid communication with the atmosphere external to the chamber 12a. Once the diaphragm 19a is removed or broken, the chamber is no longer compartmentalised, and aroma from the aromaemitting medium can flow out of the chamber 12a.

In the present embodiment, the diaphragm 19a is fixed to an internal surface 24a of the chamber 12a such that the diaphragm 19a acts as a barrier between the aroma-emitting medium 13a and the apertures 23a. Specifically, the diaphragm 19a of Figure 2A is fixed adjacent the angled region 26a, so as to be directly below the compressible region.

As can be seen in Figure 2A, there is a clearance between the diaphragm 19a and the projection 22a when the device 10a is in the first state, such that the diaphragm 19a is not punctured prior to activation of the device 10a.

An exemplary method of using the device 10a will now be described with reference to Figure 2A and Figure 2B.

The user mounts the base 18a of the device 10a on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device 10a, the user applies the activation force 21a on the compressible region 20a. In the present embodiment, the activation force 21a is a force on an outer surface of the compressible region 20a in the direction of the base 18a. The compressible region 20a is compressed, and the projection 22a moves so as to puncture the diaphragm 19a, such that the aroma from the aroma-emitting medium 13a flows through the punctured diaphragm 19a, and is released from the chamber 12a via the apertures 23a. The user can then detect the aroma from the device 10a while drinking from the beverage container 14, thereby enhancing the overall experience. Figures 3A, 3B, 3C, 4A and 4B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "b".

In the present embodiment, the compressible region 20b defines a substantially arcuate profile when viewed in cross-section (e.g. Figure 4A). The compressible region 20b extends within the circumferential notch 25b. The compressible region 20b defines a substantially convex profile when the device 10b is in the first state (see Figure 4A). As in the previous embodiment, the compressible region 20b is arranged so as to overlay the base 18a.

The compressible region 20b is configured to be compressed upon application of the activation force 21b and transition from the first state (Figure 4A) to the second state (Figure 4B). In the second state, the compressible region 20b defines a substantially concave profile. The change in profile of the compressible region 20b serves to provide a visual indicator to the user that the activation has taken place, thereby improving the functionality of the device 10b.

In exemplary embodiments of the kind illustrated, the chamber 12b is pre-filled with the aroma-emitting medium 13b, such that the aroma-emitting medium 13b locates within the compressible region 20b.

A plurality of apertures 23b are located on the body 11b, although it should be appreciated that only a single aperture is necessary. In the illustrated embodiment, there are no apertures located on the compressible region 20b, such that aroma located therein is not released prior to activation. The apertures 23b are arranged so as to be radially outward from the compressible region 20b when viewed in plan view. The apertures 23b are located on the intermediate portion 46b.

Similarly to the previous embodiment, a diaphragm 19b (or any suitable separator, as discussed in relation to the previous embodiment) is arranged within the chamber 12b so as to prevent flow of the aroma from the aroma-emitting medium 13b through the apertures 23b and out of the chamber 12b. In the illustrated embodiment, the diaphragm 19b is fixed to an internal surface of the chamber 12b. More specifically, the diaphragm 19b is secured to an internal surface defined by the notch 25b. The diaphragm 19b acts as a barrier between the aroma-emitting medium 13b and the apertures 23b. Specifically, the diaphragm 19b is fixed to the notch 25b within the chamber 12b, such that the diaphragm 19b locates directly below (i.e. underlies) the compressible region 20b.

In the present embodiment, the aroma-emitting medium 13b is provided on the surface of the diaphragm 19b. It should be appreciated that in alternative arrangements, the aroma-emitting medium 13b may be provided on an upper surface 44b of the base portion 42b. In such a scenario, the apertures 23b will locate exclusively on the compressible region 20b, such that the diaphragm 19b blocks the flow path 30b between the aroma-emitting medium 13b and the atmosphere external to the chamber 12b prior to the device 10b being activated.

The diaphragm 19b is arranged so as to detach or separate from the internal surface of the chamber 12b upon the compression of the compressible region 20b (see Figure 4B). The downward force of the compressible region 20b separates the diaphragm from the internal surface of the chamber 12b to which the diaphragm 19b is attached. As can be seen in Figure 4B, the diaphragm 19b is detached from the internal surface of the chamber and falls to the base portion 42b following compression of the compressible region 20b. A flow path 30b between the aromaemitting medium 13b and the atmosphere external to the chamber 12b is then unobstructed.

It should be appreciated that the diaphragm 19b may be removed via alternative means in some embodiments. For example, the force of the compressible region 20b being compressed may puncture the diaphragm 19b.

An exemplary method of using the device 10b will now be described with reference to Figure 4A and Figure 4B.

The user mounts the base 18b of the device 10b on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device 10b, the user applies the activation force 21b on the compressible region 20b. The compressible region 20b is compressed, and the compressible region 20b moves so as to detach the diaphragm 19b from the internal surface of the chamber 12b to which the diaphragm 19b was attached. Aroma from the aroma-emitting medium 13b can then be released from the chamber 12b via the apertures 23b. The user can then detect the aroma from the device 10b while drinking from the beverage container 14, thereby enhancing the overall experience.

Figures 5A, 5B, 5C, 6A, 6B, 7A and 7B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "c".

As can be seen, the present embodiment is substantially the same as the embodiment described in relation to Figures 3A to 4B.

The present embodiment differs from the one previously described in that the base portion 42c extends significantly beyond a lower edge of the intermediate portion 46c. In the present embodiment, the base portion 42c is substantially eye-shaped when viewed in plan view (e.g. Figure 5B).

The eye-shape is particularly advantageous when mounting the device 10c on a lid 16, as the planar base 18c can compliment the planar surface of the lid 16, while the curvature of the base portion 42c can compliment the curvature of the lid in plan view (e.g. to account for projections and the like on the lid).

As can be seen, the intermediate portion 46c and thus the compressible region 20c extend from a region of the extended base portion 42. In this way, the compressible region 20c, the intermediate portion 46c and said region of the base portion 42c define the chamber 12c. The intermediate portion 46c and the compressible region 20c together define a substantially circular shape in plan view. More specifically, the intermediate portion 46c defines an annulus that surrounds the substantially circular compressible region 20c in plan view.

As can be seen in Figures 6A and 6B, the device 10c can be activated in the same way as described in relation to the previous embodiment (i.e. with the application of an activation force 21c on the compressible region 20c in the direction of the base 18c).

It should be appreciated that the base portion 42c may define any polygonal or part-polygonal shape. Figures 7A, 7B, 7C, 8A, 8B and 8C show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "d".

Similarly to the previous embodiment, the compressible region 20d defines a substantially arcuate profile that extends within the circumferential notch 25d. The compressible region 20d defines a substantially convex profile when the device lOd is in the first state (see Figure 8A). The compressible region 20d is configured to be compressed upon application of the activation force 21d and transition from the first state (Figure 8A) to the second state (Figure 8C). During transition from the first state to the second state, the compressible region 20d defines a substantially concave profile (see Figure 8B).

In exemplary embodiments, the compressible region 20d is configured to decompress upon removal of the activation force (see Figure 8C), such that the compressible region 20d returns to its original position defining a substantially convex profile.

In the illustrated embodiment, the chamber 12d is pre-filled with the aromaemitting medium 13d on an internal side of the base 18d of the device lOd.

A plurality of apertures 23d are located on the body lid, although it should be appreciated that only a single aperture is necessary. In the illustrated embodiment, the apertures 23d are located through the compressible region 20d.

When the device lOd is in the first state (Figure 8A), the diaphragm 19d is arranged within the chamber 12d so as to prevent flow of the aroma from the aroma-emitting medium 13d through the apertures 23d and out of the chamber 12d. In the present embodiment, the diaphragm 19d is fixed to an internal surface of the chamber 12d such that the diaphragm 19d acts as a barrier between the aroma-emitting medium 13d and the apertures 23d. Specifically, the diaphragm 19d of Figure 8A is fixed to the notch 25d within the chamber 12d, so as to be directly below the compressible region 20d. The compressible region 20d includes a plurality of projections 22d located on an internal side 28d of the compressible region 20d such that the projections 22d locate within the chamber. As shown in Figure 8B, the projections 22d are arranged so as to puncture the diaphragm 19d upon compression of the compressible region 20d. The projections 22d in the illustrated embodiment are spikes suitable for puncturing the diaphragm 19d, however any suitable projection can be used. Although Figures 7A to 8C depict a device lOd having a plurality of projections 22d, it should be appreciated that the device lOd may only include a single projection.

The provision of the projections 22d on the internal side 28d of the compressible region 20d has been found to puncture the diaphragm 19d without significant force required from the user, the aroma can be released from the device lOd with just the simple act of compression thus improving the user experience. Furthermore, the device lOd does not require any additional, external parts to puncture the diaphragm 19d and be activated, therefore reducing the cost of manufacturing the device lOd, and reducing the associated waste.

As can be seen in Figure 8A, there is a clearance between the diaphragm 19d and the projections 22d when the device lOd is in the first state, such that the diaphragm 19d is not punctured prior to activation of the device lOd.

An exemplary method of using the device lOd will now be described with reference to Figures 8A to 8C.

The user mounts the base 18d of the device lOd on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device lOd, the user applies the activation force 21d to an external side 27d of the compressible region 20d. The compressible region 20d is compressed (see Figure 8B), and the compressible region 20d moves such that the projections 22d pierce the diaphragm 19d and aroma from the aroma-emitting medium 13d is released from the chamber 12d via the apertures 23d. The user can then detect the aroma from the device lOd while drinking from the beverage container 14, thereby enhancing the overall experience.

In exemplary embodiments, the compressible region 20d is configured to decompress upon removal of the activation force 21d. The diaphragm 19d may not be completely broken during the activation process, and as such, the projections 22d may restrict flow of aroma through the pierced diaphragm 19d and out of the chamber 12d. Accordingly, configuring the compressible region 20d as such provides clearance between the pierced diaphragm 19d and the projections 22d (see Figure 8C), such that the flow is not restricted.

Figures 9A, 9B, 9C, 10A and 10B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "e".

Similarly to the previous embodiment, the compressible region 20e defines a substantially arcuate profile. The compressible region 20e defines a substantially convex profile when the device lOe is in the first state (see Figure 10B). The compressible region 20e is configured to be compressed upon application of the activation force 21e and transition from the first state to the second state.

In the illustrated embodiment, the compressible region 20e includes a seam 29e. The seam 29e extends along a surface of the body lie. The seam 29e is configured to open upon compression of the compressible region 20e. The open seam 29e defines a flow path 30e between the chamber 12e and a location exterior to the device lOe.

Providing a seam along the surface of the body lie provides a visual indicator to the user as to the state of the device lOe, and can therefore indicate whether the aroma-emitting medium 13e is fresh. Furthermore, the device lOe does not require any additional, external parts to be activated and release the aroma, therefore reducing the cost of manufacturing the device lOe, and reducing the associated waste.

In the illustrated embodiment, the seam 29e is defined by an indentation 31e along the compressible region 20e, such that the seam 29e locates in an indented region 32e. Such an arrangement reduces the force 21e required to open the seam 29e, thereby improving the usability of the device lOe, and assisting in removing the requirement for additional parts to activate said device lOe. The seam 29e may be any area of weakness along the compressible region 20e capable of being opened upon application of the activation force 21e. While the seam 29e of the illustrated embodiment extends over a significant portion of the compressible region 20e, the seam 29e may only locate over a smaller area of the compressible region 20e.

In the illustrated embodiment, the chamber 12e is pre-filled with the aromaemitting medium 13e on an internal side of the base 18e of the device lOe. As can be seen in Figure 10B, the aroma-emitting medium 13e occupies a significant volume of the chamber 12e, which may result in an elevated pressure within the chamber 12e. Such an arrangement may serve to strengthen the aroma released from the device lOe. Furthermore, the device lOe may provide an audible response upon activation, so as to further inform the user that the activation has occurred and improve the overall experience of using the device lOe.

An exemplary method of using the device lOe will now be described with reference to Figures 9A to 9C.

The user mounts the base 18e of the device lOe on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device lOe, the user applies the activation force 21e on the compressible region 20e. The compressible region 20e is compressed (see Figure 9C), and the seam 29e is opened and defines a flow path 30e such that aroma from the aroma-emitting medium 13e is released from the chamber 12e via the flow path 30e. The user can then detect the aroma from the device lOe while drinking from the beverage container 14, thereby enhancing the overall experience.

Figures 11A, 11B, 11C, 12A and 12B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "f".

Similarly to the previous embodiments, the compressible region 20f defines a substantially arcuate profile. The compressible region 20f defines a substantially convex profile when the device lOf is in the first state (see Figure 12A). The compressible region 20f is configured to be compressed upon application of the activation force 21f and transition from the first state to the second state. In the present embodiment, the compressible region 20f comprises a first segment 33f and a second segment 34f. When the device lOf is in the first state, the first segment 33f is engaged with the second segment 34f via a fracture point 35f located between the segments 33f, 34f. The compressible region 20f is configured such that the compression of either one of the segments 33f, 34f causes the segments 33f, 34f to disengage at the fracture point 35f. In alternative embodiments, only one segment may be suitable for receiving the activation force 21f and disengaging from the other segment.

The disengagement of the segments 33f, 34f provides a flow path 30f between the chamber 12f and a location exterior to the device lOf. Therefore, aroma can be released from the aroma-emitting medium 13f in the chamber 12f via the flow path 30f.

Configuring the device lOf in the manner as set forth has been found to provide a visual indication that the device lOe has been successfully activated by the user, thereby assisting the user in identifying whether the device lOf has been activated and promoting user experience. Moreover, providing a fracture point 35f has been found to reduce the force required to disengage the first and second segments 33f, 34f, thereby promoting ease of use. Furthermore, the device lOf does not require any additional, external parts to be activated and release the aroma, therefore reducing the cost of manufacturing the device lOf, and reducing the associated waste.

The fracture point 35f may be any area of weakness configured to disengage the two segments 33f, 34f upon application of the activation force 21f. Although only two segments 33f, 34f with one fracture point 35f has been described, it should be appreciate that additional segments with corresponding fracture points may be present.

An exemplary method of using the device lOf will now be described with reference to Figures 12A and 12B.

The user mounts the base 18f of the device lOf on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device lOf, the user applies the activation force 21f on either of the segments 33f, 34f of the compressible region 20f. The segment receiving the force 21f is compressed and disengages from the other segment at the fracture point 35f (see Figure 12B). The disengaged segments 33f, 34f provide the flow path 30f therebetween such that aroma from the aroma-emitting medium 13f is released from the chamber 12f via the flow path 30f. The user can then detect the aroma from the device lOf while drinking from the beverage container 14, thereby enhancing the overall experience.

Figures 13A, 13B, 13C, 13A and 13B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "g".

In the illustrated embodiment, the body 11g has a base 18g and a top portion 36g. In the present embodiment, the chamber 12g is located within the base 18g, such that the aroma-emitting medium 13g is located within the base 18g.

In exemplary embodiments, the base 18g has a substantially semi-circular profile when viewed in plan view. Such a configuration is particularly advantageous when mounting the base 18g of the device 10g on a round lid 16 of a beverage container 14, as the arcuate portion of the base 18g can align with the curvature of the lid 16, thus improving the compactness of the device lOf when mounted.

The device 10g includes a removable cover 37g. The cover 37g is located such that the cover 37g prevents release of aroma from the aroma-emitting medium 13g within the chamber 12g when the device is in the first state. The device 10g is configured to transition from the first state to the second state upon at least partial removal of the cover 37g from the device 10g.

The provision of a removable cover 37g to prevent release of aroma improves the freshness and strength of the aroma upon release. Furthermore, the lifetime of the device 10g is extended, as the aroma is not released until at least partial removal of the cover 37g. Furthermore, activating the device via partial removal of a cover 37g has been found to be extremely intuitive and simple for the user. Moreover, utilising a cover 37g can provide opportunities for instructions, information about the fragrance or other marketing information to be located thereon, thereby maximising user engagement. In the illustrated embodiment, the body 11g includes an opening 38g. A first portion of the removable cover 37g locates within the chamber via the opening 38g, such that said first portion of the cover 37g locates between the aroma-emitting medium 13g in the chamber 12g and the top portion 36g of the body 11g when the device 10g is in the first state (see Figure 13A and 13B).

As shown in the Figures, the body 11g includes an aperture 23g through the top portion 36g. Although the Figures depict a single aperture 23g, it should be appreciated that a plurality of apertures may be suitable. When the device 10g is in the first state, the first portion of the removable cover 37g locates so as to prevent flow of aroma from the aroma-emitting medium 13g within the chamber 12g through the aperture 23g.

The provision of an aperture 23g assists in user identification that the activation has been successful, as the user can see the cover 37g acting as a barrier during the first state, or the user can see the exposed aroma-emitting medium 13g during the second state. The user can also see the extent at which the device 10g has been activated, by viewing the extent of the cover 37g visible through the aperture 23g.

The body 11g is configured such that a second portion of the removable cover 37g extends beyond the body 11g. The second portion of the removable cover 37g extends out of the opening 38g so as to be located external to the chamber 12g.

The second portion of the removable cover 37g is configured to receive the desired activation force 21g. Upon application of the activation force 21g, the first portion of the removable cover 37g is at least partially removed from within the chamber 12g. Such an action provides a flow path 30g for the aroma to flow from the chamber 12g through the aperture 23g so as to be detected by the user.

The device 10g may be configured such that the removable cover 37g can be completely removed or partially removed from the chamber 12g upon application of the activation force 21g.

The desired activation force is a force large enough to at least partially remove the removable cover 37g from the device 10g, but small enough so as to not damage the device lOf. In exemplary embodiments of the kind illustrated in Figure 13C, the desired activation force is a force acting on the cover 37g. As can be seen, the activation force 21g is in a direction parallel with the base 18g. The cover 37g is configured such that a user is capable of providing the activation force 21g without the need for any additional equipment. For example, the user may use their fingers to pull the cover 37g. Removing the requirement for additional equipment improves the convenience of using the device 10g. Furthermore, the waste associated with the device 10g can be reduced.

In the illustrated embodiment, the body 11g is provided in a generally semi-circular shape in plan view (see Figure 13B), but it shall be appreciated that the body 11g may be any suitable shape. As can be seen, the top portion 36g and base 18g define a substantially flat sectional profile. While a flat sectional profile may be beneficial with regards to packaging and transporting the device 10g, it shall be appreciated that the device 10g may define any suitable profile.

An exemplary method of using the device 10g will now be described with reference to Figures 13A and 13C.

The user mounts the base 18g of the device 10g on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device 10g, the user applies the activation force 21g to the removable cover 37g. The removable cover 37g is at least partially removed from the chamber 12g. The removal of the cover 37g reveals a flow path 30g through the aperture 23g such that aroma from the aroma-emitting medium 13g is released from the chamber 12g via the flow path 30g. The user can then detect the aroma from the device 10g while drinking from the beverage container 14, thereby enhancing the overall experience.

Figures 15A, 15B, 15C, 16A and 16B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "h".

Similarly to the previous embodiment, the chamber 12h is located within the base 18h. The device lOh includes a removable cover 37h located so as to prevent release of aroma from the aroma-emitting medium 13h within the chamber 12h when the device is in the first state.

In the illustrated embodiment, the body llh includes an aperture 23h through the top portion 36h. In the present embodiment, the aperture 23h is a single aperture through a significant area of the top portion 36h. However, it shall be appreciated that the aperture 23h may be smaller, or indeed the body llh may include a plurality of apertures.

In exemplary embodiments, when the device lOh in the first state, the removable cover 37h is removably secured to the top portion 36h so as to prevent flow of aroma from the aroma-emitting medium 13h within the chamber 12h through the aperture 23h. Locating the cover 37h as such provides a visual indication that the device lOh has not yet been activated, which has been found to improve the user experience. Furthermore, locating the removable cover 37h as set forth allows the device lOh to be 'tamper-proof', as if the cover 37h has been partially removed, the user will be provided with a visual indication that the aroma within the device lOh may not be fresh.

As seen in Figure 15C, the device lOh is activated upon at least partial removal of the removable cover 37h. The user applies the desired activation force 21h to the removable cover 37h so as to uncover the aperture 23h and provide a flow path 30h for the aroma.

In exemplary embodiments, the removable cover 37h is configured to be adhesively secured to the body llh. Adhesively securing the removable cover 37h to the body llh has been found to improve freshness of the aroma-emitting medium 13h within the chamber 12h. Furthermore, the lifetime of the device lOh is extended, as the aroma-emitting medium 13h has been found to stay fresh beneath the adhesively secured cover 37h for a significant length of time. The device lOh can therefore maintain its quality, even in circumstances where the device lOh is not activated immediately after pre-filling the chamber 12h with the aroma-emitting medium 13h.

In exemplary embodiments, the removable cover 37h extends beyond the body llh when the device lOh is in the first state, which provides a point of easy access for the user to engage with the cover 37h and activate the device lOh. An exemplary method of using the device lOh will now be described with reference to Figures 15A and 15C.

The user mounts the base 18h of the device lOh on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device lOh, the user applies the activation force 21h to the removable cover 37h. The removable cover 37h is at least partially removed from the body llh. The removal of the cover 37h reveals a flow path 30h through the aperture 23h such that aroma from the aroma-emitting medium 13h is released from the chamber 12h via the flow path 30h. The user can then detect the aroma from the device lOh while drinking from the beverage container 14, thereby enhancing the overall experience.

Figures 17A, 17B, 17C, 18D, 18A and 18B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "i".

In the present embodiment, the chamber 12i is located in the base 18i of the device lOi. As previously presented, the illustrated embodiment includes a removable cover 37i located so as to prevent release of aroma from the chamber 12i when the device is in the first state.

The removable cover 37i is fixed to the base 18i so as to locate over the aromaemitting medium 13i within the chamber 12i when the device lOi is in the first state. The removable cover 37i may be secured by any suitable means, for example, adhesive.

As illustrated in Figures 17C, 17D and 18B, the base 18i and top portion 36i are connected by a hinge 39i. The top portion 36i is configured to 'open' by pivoting the top portion 36i about hinge 39i. The device lOi is supplied in the first state with the top portion 36i 'closed' and located above the base 18i.

The top portion 36i is coupled to the removable cover 37i such that at least a portion of the removable cover 37i is configured to be removed upon pivoting the top portion 36i about the hinge 39i, thereby activating the device. In the illustrated embodiment, the top portion 36i is coupled to the removable cover 37i via a tab 40i, although it shall be appreciated that the top portion 36i and the removable cover 37i may be coupled by any suitable means.

In the present embodiment, the activation force 21i is the force required to pivot the top portion 36i about the hinge 39i such that the top portion 36i is 'open' (see Figure 17C and 17D).

In exemplary embodiments, the base 18i extends beyond the top portion 36i. Such an arrangement provides an area of easy access for the user to engage with the top portion 36i and provide the activation force 21i required to activate the device lOi.

In the illustrated embodiment, the body Hi includes a plurality of apertures 23i through the top portion 36i. However, it should be appreciated that the apertures 23i may not be required, or alternatively only a single aperture 23i may be provided.

An exemplary method of using the device lOi will now be described with reference to Figures 17A to 17D.

The user mounts the base 18i of the device lOi on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device lOi, the user applies the activation force 21i to the top portion 36i. The act of pivoting the top portion 36i serves engage the tab 40i, which moves so as to subsequently remove at least a portion of the removable cover 37i. The removal of the cover 37i reveals a flow path 30i. Aroma from the aroma-emitting medium 13i is released from the chamber 12i via the flow path 30i. The user can then detect the aroma from the device lOi while drinking from the beverage container 14, thereby enhancing the overall experience.

Typically, the devices described herein will be mounted adjacent a drinking outlet 17 on a lid 16 mounted over an open end of a beverage container 14. However, it shall appreciated that the devices described are suitable for mounting on any surface, including elsewhere on a beverage container e.g. below a rim of an open end of a container 14. Although the devices described and illustrated relate to mounting on a surface via the base, it shall be appreciated that any part of the device may be configured for mounting on a surface.

The devices have been described as being activated once mounted on a surface of the beverage container. However, it shall be appreciated that it is also possible to activate the device prior to adhering it to the desired surface, by applying the activation force.

It should be understood that in all exemplary embodiments, the device 10 is configured for selectively releasing aroma from the chamber 12 without removing the aroma-emitting medium 13 from the chamber 12. That is to say, the aromaemitting medium 13 is a substance that releases molecules that are detectable and recognisable by a user. All of the described devices include a means for selectively permitting flow of said molecules from the chamber 12 (where the medium 13 locates) to the atmosphere such that the aroma can be detected by a user.

In some embodiments, the provision of the apertures 23 facilitates the release of aroma without removing the aroma-emitting medium 13 from the chamber 12. In other embodiments, the aroma-emitting medium 13 may be secured in the chamber 12, such that the medium 13 is not removed from the chamber 12 following activation of the device 10.

Put another way, the chamber 12 is pre-filled with the aroma-emitting medium 13 and said medium 13 is not intended to be removed from the chamber 12 in normal use. The device 10 according to all exemplary embodiments is configured such that aroma (i.e. the molecules that are detected by a nose of a user) from the aromaemitting medium can be selectively released from the chamber 12, while the aroma-emitting medium remains within the chamber 12. All references to an "aroma" throughout the description should be understood to refer to the flow of said molecules, and is not intended to refer to the flow/movement of the aromaemitting medium 13 itself.

In this way, the aroma-emitting medium is not intended to be completely released from the chamber and consumed by a user (e.g. the medium is not a flavouring for adding to a beverage), but is rather a medium contained within the chamber 12 that releases molecules to be detected by a nose of a user. Specifically, such an arrangement is different to devices having a chamber of liquid or powder that is intended to be completely removed from the chamber and poured into a beverage container. Such an arrangement is also different to devices having a chamber containing foodstuffs intended to be consumed.

The aroma-emitting medium may be provided in any suitable form. For example, the aroma-emitting medium may be provided as a pod, capsule, powder, tablet etc. The aroma-emitting medium may also be provided contained within a material suitable for releasing aroma from the medium. For example, the aroma-emitting medium may be provided encased in silk cotton, filter paper, nylon mesh, etc. Such an arrangement will prevent release of the aroma-emitting medium upon activation of the device, such that there is reduced risk of the user consuming the aromaemitting medium.

The aroma-emitting medium may be dried organic materials including cinnamon, nutmeg, chocolate etc. The aroma-emitting medium may be provided in powder form. The aroma-emitting medium may be provided as an essence or an oil. It shall be appreciated that the aroma-emitting medium may be in any suitable form.

In exemplary embodiments (e.g. as illustrated in Figures 6A and 6B), the aromaemitting medium is provided in the form of a pad or an otherwise suitably absorbent material. The pad has been pre-treated with an aroma-emitting liquid (e.g. a flavouring), such that the pad absorbs a suitable amount of the liquid so as to release the scent of the liquid. The pad provides a convenient means of supplying the aroma, without requiring the device be suitable for managing fluids or powders. The pad therefore facilitates the provision of apertures with a larger surface area, as the device does not need to contain fluids or powders. Larger apertures can facilitate increased flow of aroma, and thus further enhance the user experience.

The device may be made from any suitable material. It may be advantageous to construct the device from a biodegradable material, for example, cardboard, paper, cellulose, starch-based material (e.g. soilon) etc. Such a material has been found to improve the overall sustainability device, particularly during waste disposal.

It will be understood that the embodiments of device described and illustrated herein are ideally suited to be provided as a self-contained unit, i.e. of a kind which is produced at a production location (e.g. at a factory or other industrial location), and is provided in a configuration intended to be affixed to a beverage container body or to a lid for a beverage container by a user at a use location remote from said production location. As such, it is envisaged that devices of the kind referred to above may be supplied as retail items intended to be purchased by an end user at a retail location remote from said production location. The retail location could be a coffee shop or other location where beverages are sold (e.g. where the device can be purchased with the beverage). Alternatively, the retail location can be a shop or supermarket or the like where the device is purchased and then taken to a use location remote from said retail location.

It will be understood that exemplary embodiments of the device take the form of a self-contained unit produced at a production location (e.g. at a factory or other industrial location), the body of the device having an underside surface and an upper surface, wherein the underside surface includes adhesive and is configured for selective use in adhesively securing the body to a beverage container lid with the underside surface lowermost with respect to the upper surface.

It is envisioned that alternative versions of the devices described with reference to Figures 1A to 18B are also possible. In one group of such embodiments, the chamber may be integrally formed with a lid of a beverage container, such that the device is arranged for emitting aroma proximate to a drinking aperture located through the lid. In an alternative group of embodiments, the chamber may be integrally formed with a side wall of a beverage container of the type having an open end with a rim from drinking from, and wherein the device is arranged for emitting aroma proximate to the rim. In another group of embodiments, the chamber is integrally formed with a beverage container of the kind having a drinking aperture and a cover for selectively covering the drinking aperture, wherein the chamber is arranged for emitting aroma proximate to the drinking aperture.

Claims

44

Claims A device for use with a beverage container, the device comprising a body having a pre-filled chamber containing an aroma-emitting medium, wherein the body is configured for mounting on a beverage container or on a lid for a beverage container, and wherein the device is configured for selectively releasing aroma from the chamber without removing the aroma-emitting medium from the chamber, so as to enhance user experience when drinking from a beverage container. The device according to claim 1, wherein the device is a self-contained unit produced at a production location (e.g. at a factory or other industrial location), and is provided in a configuration intended to be affixed to a beverage container or to a lid for a beverage container by a user at a use location remote from said production location. The device according to any preceding claim, wherein the body includes adhesive for use in adhesively securing the body to an external surface of a beverage container or beverage container lid; optionally, wherein the body is configured for selective use in adhesively securing the body to the beverage container lid; optionally, wherein the body includes a removable cover for the adhesive. The device according to any preceding claim, wherein the body comprises an underside surface and an external surface, with said chamber arranged between the underside surface and the external surface, and wherein the underside surface is intended to be mounted on the lid of a beverage container so that the underside surface is lowermost relative to said external surface of the body. The device according to claim 1, wherein the device is a self-contained unit produced at a production location (e.g. at a factory or other industrial location), the body of the device having an underside surface and an upper surface, wherein the underside surface includes adhesive and is configured for selective use in adhesively securing the body to a beverage container lid with the underside surface lowermost with respect to the upper surface. 45

6. The device according to any preceding claim, wherein the device comprises or is configured to define at least one aperture for emitting aroma from the chamber to atmosphere, in use.

7. The device according to any preceding claim, wherein the device is configured to be manually activated by an end user in order to transition between a first state in which the aroma-emitting medium is sealingly contained within the chamber, and a second state in which the aromaemitting medium is exposed to atmosphere.

8. The device according to claim 7, wherein the device includes a diaphragm arranged to be removed or broken (e.g. punctured or pierced) for releasing aroma from the chamber.

9. The device according to claim 7 or claim 8, wherein the device comprises a compressible region configured to be compressed by application of a desired activation force by a user such that the device transitions from the first state to the second state; optionally, wherein the compressible region is configured to remain in a compressed state upon removal of the activation force.

10. The device according to claim 9, wherein the body comprises a base configured for mounting on a beverage container or on a lid for a beverage container, wherein the compressible region is arranged so as to overlie the base, and wherein the activation force is on the compressible region in a direction of the base.

11. The device according to claim 9 or claim 10, wherein the device includes a diaphragm removeably secured to an internal surface of the chamber, and wherein the compressible region is configured to detach or separate the diaphragm from the internal surface of the chamber upon compression.

12. The device according to claim 9, wherein the device includes a diaphragm arranged to be broken for releasing aroma from the chamber, wherein the compressible region is configured to puncture the diaphragm upon compression. 46 The device according to claim 12, wherein the compressible region is configured to define at least one projection arranged for puncturing the diaphragm upon compression of the compressible region; or, wherein the compressible region comprises an external side for application of the activation force, and an internal side located within the chamber, the compressible region further comprising at least one projection (e.g. a spike) located on the internal side such that the at least one projection locates within the chamber, wherein the at least one projection is configured to puncture the diaphragm upon compression of the compressible region; optionally, wherein the compressible region is configured to decompress upon removal of the force for promoting flow of the aroma from the aromaemitting medium in the chamber. The device according to claim 9, wherein the compressible region comprises a seam extending along a surface of the body, wherein said seam is configured to open and define a flow path between the chamber and a location exterior to the device upon compression of the compressible region, such that aroma is released from the aroma-emitting medium in the chamber via said flow path. The device according to claim 9, wherein the compressible region comprises a first segment, a second segment and a fracture point located therebetween, wherein the first segment and the second segment are configured to disengage at the fracture point upon compression of one of the first segment or the second segment, thereby providing a flow path between the chamber and a location exterior to the device, such that aroma is released from the aroma-emitting medium in the chamber via said flow path. The device according to claim 7, wherein the body comprises a base and a top portion, wherein the chamber is located within the base such that the aroma-emitting medium is located within the base, the body further comprising a removable cover located so as to prevent release of aroma from the chamber when the device is in the first state, further wherein the device is configured to transition from the first state to the second state upon at least partial removal of the removable cover from the device. 17. The device according to claim 16, wherein a portion of the removable cover locates within the chamber via an opening through the body such that the portion of the removable cover locates between the aroma-emitting medium in the chamber and the top portion of said body when the device is in the first state; or wherein the removable cover is removably secured to the body so as to prevent release of aroma from the chamber when the device is in the first state; optionally, wherein the removable cover is configured to be adhesively secured to the body.

18. The device according to claim 16, wherein the base and the top portion are connected by a hinge, further wherein the removable cover is located within the chamber and is coupled to the top portion such that at least a portion of the removable cover is configured to be removed upon pivoting the top portion about the hinge, thereby providing a flow path between the chamber and a location exterior to the device, such that aroma is released from the aroma-emitting medium in the chamber via said flow path.

19. A system comprising a beverage container and a device according to any of claims 1 to 18, wherein the beverage container defines a receptacle for containing a beverage, and wherein the device is provided at location external to said receptacle and at a location proximate where a user drinks from the beverage container (e.g. on an external wall of the beverage container below a rim of an open end of the beverage container, or adjacent a drinking outlet on outer surface of the beverage container or an outer surface of a lid mounted over an open end of the beverage container).

20. A method of enhancing user experience when drinking from a beverage container, the method comprising the steps of: providing a beverage container, with a beverage located therein, the beverage container having a lid mounted over an open end of the beverage container; providing a device according to any of claims 1 to 18; mounting the device on the lid of the beverage container, such that the device is located adjacent a drinking outlet on the lid; activating the device so as to release aroma from the chamber; drinking the beverage located within the beverage container.