Classifications

• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/47—End-user applications
  • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
  • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0242—Determining effectiveness of advertisements
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0282—Rating or review of business operators or products
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
  • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
  • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
  • H04N21/2543—Billing, e.g. for subscription services
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
  • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
  • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
  • H04N21/25866—Management of end-user data
  • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/47—End-user applications
  • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
  • H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting

Definitions

• This invention relates to methods and systems for processing media . More particularly, the invention relates to systems and methods for creating a library of material , such as music or fi lm, making such material available for viewing by distribution or broadcast , evaluation of the material , and ef fectively associating such material with advertising and advertisers .
• a library of material such as music or fi lm
• the invention is , therefore , a mechanism or system whereby creators of original and other content are able to make their works available , and whereby reviewers are able to selectively view such works and evaluate them, preferably in a manner based primarily on the quality of the content or its appeal to a demographic of audiences .
• the reviewers would view such work based on content alone without any knowledge as to the name or identity of the creator .
• the invention is one where the works of creators which are uploaded to server or a computer for review by others , are evaluated on their merits , thereby making it possible for lesser known or unknown creators to present their works on a more level playing field with others who may have better access to entities or outlets which conventionally distribute such works .
• the system and methods of the invention allow works to be evaluated primarily on content and inherent merit , and not so much on the fame or name recognition value of the creator, or personal contacts or connections that creator might have .
• reviewers of the creative works would rate the content of such works on the merits thereof , which may include a number of parameters , and the works would be placed in a digital or computer based library or location i f the reviewers considered that such works quali fy for broadcast or distribution .
• a library of content would be available for access by other electronic devices including computers , smart phones and tablets to general users or subscribers .
• the number of subscribers and their demographics would be constantly monitored by software on a central computer for the purposes of associating advertisers and advertisements with the content when viewed by a subscriber or an audience .
• revenue derived from advertisers in this manner would be calculated by the central computer or other hardware and would, in part , be used to pay creative artists of the works so that they would directly benefit from the fruits of their creativity, preferably to a signi ficantly larger degree than under present conventional procedures .
• Fig . 1 represents one embodiment of the invention, shown in a schematic format .
• Fig . 2 demonstrates how the current distribution model works .
• the triangle represents the distribution channel/distributor
• the "X' s" represent content creators
• the arrow represents the path content creators fight along to get noticed and hopefully get to broadcast to generate income .
• the current model allows the distributors complete control to pick and chose what gets broadcast and how much that content creator is paid .
• Fig . 3 demonstrates how the current invention can expand its broadcast allotment at any time which allows the distribution model to also expand to process more content through the system .
• the actions described in the following three figures is made possible due to the current invention' s ability to expand broadcast availability ( as shown by additional tv icons ) at any moment allowing for a wider distribution channel ( inverted triangle ) and increased processing and therefore additional content to broadcast , which equates to more content creators getting income and exposure which leads to more exposure and additional income .
• Fig . 3A demonstrates a starting configuration of content creators flowing down through the current invention' s system .
• a surge of content arrives filling the distribution channel in its current configuration it adj usts as shown in Fig . 3B
• Fig . 3B demonstrates how the distribution channel has widened at the top allowing more content creators access to distribution, additionally the distribution out the bottom of the distribution channel to broadcast also widens to accommodate more access to more broadcast options .
• Fig . 3C demonstrates a further widening than detailed in Fig . 3B, wider inflow at the top, wider overall channel , wider distribution out the bottom to more broadcast options .
• the procedures of the invention are carried out by uploading submitted material to a computer or server, and reviewing, evaluating and posting such material , according to the outcome of the process , as one or more files on the computer or server .
• Reviewers and others processing the uploaded material will have varying degrees of access thereto , and may move or copy the uploaded material , in accordance with security and authori zation protocols , either in its original or an edited version to other parts or segments of the computer or server, or to remote computers , depending upon whether such uploaded material is considered to meet quality and/or creative standards .
• Other relevant material may also be uploaded to the computer or server, including advertising, broadcast schedules , numbers of viewers , to name some examples , although more examples will be identi fied below .
• the computer, server, central server, or data center in one embodiment may be defined as a grouping of integrative computer components comprising, a set of networked servers connected to the internet via a core router, the core router being balanced for receiving network traf fic from around the world by means of a hardware load balancer and software , filtered with a firewall and network packets transmitted via a spine and a leaf router, then stored and processed on high compute flex node servers , and installed with multiple types of software for gathering, analyzing and formatting information, including viewership, associated advertising, accounting software , ( to name some examples )
• the software in one embodiment may be defined as , an iOS development software program, an Android development software program, a Network Operations Management software program, and a Perforce Helix Version Control software program .
• Certain functions of the invention require additional speciali zed software coding algorithms to work, an example of such a function would be advertisements placed
• the evaluation to distribution channel can open wider and wider to allow more and more quality content to ultimately flow to the audience , allowing the content creators to generate signi ficant income from their quality works without having to fight for the limited amount of broadcast time allotments the existing industry model allows .
• the invention attempts to isolate the best content from emerging and established creative artists , perform such works on multiple media platforms , and provide more than reasonable income to the artists .
• the invention provides content that is not tied to the familiar seasonal programming, which gives the audience a new season of shows starting only once or twice per year .
• the system of the invention is able to deliver continually evolving top-quality content , exposing the viewing audience to potentially thousands of new artists annually in direct contrast to the familiar seasonal programming . Consistent to all of the content is the fact that it has been approved through a multilevel blind and independent review process , rewarding an audience which does not have to invest the time and energy to find such content .
• the process is initiated by the artist or creator of the content.
• the content may take many different forms, but will most often likely be film, video or music. However, other creative works including books, artwork, stand-up comedy, dance, scripts and the like may also be processed in accordance with the invention.
• the artist or their representative would upload the content onto a receiving computer or server through the submission depository, such as through an online submission portal.
• the artist may be provided with an acknowledgment of receipt, which may include an identification number and confirmation that the content has been uploaded for further review .
• the artist may be charged a fee , such as a nominal fee of $25-$ 75 for a submi ssion, although these may be arbitrary numbers .
• the amount of the fee may be related to the length of the content , which will of course af fect the amount of time needed to review and evaluate the submitted work, as will be described in further detail below .
• the review process is "blind" .
• the obj ective is , of course , to provide an unbiased review of the work itsel f without the influence of extraneous factors , such as the relative fame or obscurity of the creator, as well as contacts or connections the creator may have .
• the review may comprise a number o f phases .
• the first phase of the review process requires that the work or content be screened and reviewed by a multitude of review board members , typically 8 to 10 members per level as an example , which would be established in accordance with this invention .
• Each of these reviewers would review the work, either by accessing in an authori zed and secured manner the content on the computer or server on which they are uploaded, or by copying the content to a remote device , individually and separately in this phase .
• Each reviewer would rate the work, making notes as may be appropriate to ensure the suf ficiency and completeness of the review, and also to maintain its integrity, as well as noting their thoughts in regards to the speci fic piece under review moving to the next level of blind review . This may all be done completely within the confines of the central data center of the server or computer .
• the work will be subj ect to three separate phases of review each by a multiple or plurality of reviewers , so that before a work or piece of content may be accepted for broadcast, to be described further below, it will have moved through and been reviewed by reviewers in these three separate blind phases, so that the result will be the combined contributions of potentially 24 to 30 members of the review board, none of whom know the creator's identity, age, race, or gender.
• each of these reviewers will review the work independently without reference to the others, but other variations are possible in which reviewers may, at least in one or more of the evaluation phases, work in pairs or groups of determine size which may be considered the most effective manner of evaluating the work.
• a step which may be incorporated to protect the integrity of the review is to ensure that a board member cannot follow a specific piece of content, such as, for example, as it moves from one segment of the data center to another segment of the data center potentially moving to broadcast . Since all of the content , and indeed the reviewers themselves , are not identi fied, reviewers cannot ef fectively "push" any speci fic piece of content to the broadcast phase on his or her own .
• the item of content has no name or other identi fying information attached to it , the reviewers have no names attached to them, the reviewers notes are not attached to the content being reviewed but kept alongside the content undisclosed to any other reviewer that might review the same content , with the final notes only being reviewed at the end of the evaluation process and senior review board members actively facilitating the next steps .
• the content creator of a pending broadcast is noti fied or informed thereof , while the writing staf f may also construct a letter to the content creator whose work was not accepted for broadcast informing of this result .
• the notes prepared by the reviewers may accompany any refusal ( or even acceptance ) to indicate along with encouragement that the creator consider the suggestions noted, make changes , and resubmit .
• another segment of the data center computer system may require tracking of the reviewers who are evaluating any speci fic piece of content in order to make sure that the quality control process of reviewing content is maintained. As such, this rigorous neutrality in the review process helps to ensure that the same and best content will almost always rise to broadcast level no matter how many times it is run through the process, or indeed which reviewers from the review board pool evaluates the content.
• the evaluation of the work may be based on a number of set parameters, factors or programs, which reviewers may have for guidance, and these may include: the storyline, character development, acting, direction as well as overall production quality for films and videos.
• factors to consider in the evaluation may include: melody, harmony, rhythm, form, lyrics, and production quality.
• the system may require the existence of an "Artist Relations Department" for this purpose .
• the selected content is then coded and processed into the broadcast management system, which may reside on another segment of the central data system, and scheduled for airing .
• the broadcast management systems programming functions allow for certain user preferences when using the current invention . This would, for example , allow the work to be paused, fast forwarded, rewound, and the place kept for continued future viewing . Other features such as the ability to designate the work as a " favorite" may be provided . Additionally, the user may also have the option of accessing the content from a content library which is created in accordance with the invention .
• the content library can be contrasted with the broadcast of the work : during a broadcast , the viewer would watch selected material and programs which are playing in real time much like one does when watching network TV .
• the same content may also be present in a content library so that the user or an audience member can access the work at any time , or perhaps start watching from the beginning, which may have been missed i f the broadcast was j oined only partway into the airing of the work .
• the work which may be a video
• the work will be placed into a speci fic rotational programming cycle for a period of up to eight weeks .
• the work will be broadcast at over a period of eight weeks in selected time slots .
• the broadcast management system may keep a log of each time a piece of content airs , thereby allowing for an accurate accounting system so that calculation of payments to the artists can be ef fectively controlled, and accurately calculated .
• the artist share of revenues generated by advertising during the course of the broadcast of their work may be paid within forty- five days after the content has ended its , for example , eight week or fi fty-six day rotation . Rotations of shorter length may also be utili zed, and payments to artists may occur on a shorter or longer schedule .
• speci fic numbers may vary depending upon current circumstances , generally only the top 2 % of submitted content would typically be approved for broadcast . Further, that 2 % would be all that runs on the broadcast system, which would be broadcasting or streaming continuously, twenty- four hours a day, seven days a week, and 365 days a year . This continuous streaming occurs on multiple channels at the same time with each channel being dedicated, in one aspect of the invention, to a speci fic genre . In some instances , two or more similar genres may occupy one channel .
• the systems and procedures in accordance with the present invention risk no investment on upfront production costs of content that has yet to be created, which may or may not attract an audience . This in turn determines , of course , whether advertisers may be willing to buy advertising inventory .
• the invention thereafter selects the very best from this source that is already in existence , having gone through the production process , and may essentially be ready to air .
• the creators or others involved with respect to such submissions may, in accordance with the invention, be paid a maj ority or at least signi ficant share of the advertising revenue .
• the reality of signi ficant earnings which may be available for the creators will , in turn, most likely push the competitive bar even higher resulting in even better quality content .
• higher-quality content has a potential consequence of attracting a larger audience , and this naturally translates into higher advertising fees and revenues , which translates into higher revenue for the content creator, which translates into even higher quality content production .
• the persons that benefit most directly from the system are the artist themselves , who are typically underpaid and under-represented in conventional markets . But , in the broader sense , both audience and advertisers will ultimately benefit as well by the surfacing of high quality material , so this benefits all involved
• the library of submitted and/or approved content in accordance with the invention may span the gamut , and include drama, comedy, action and other genres of film and video . It may also include a wide variety of music types , stand-up comedy, and dance which may be broadcast across a suite of streaming channels .
• the number of channels in both music and film will continue to grow, thereby of fering the audience more and more options , and also of fering advertisers the ability to associate their product with quality materials in speci fic areas .
• the channels and the entire system in general allow for any length piece of content .
• broadcasters fit programming into a set timed schedule .
• the system in accordance with the present invention may set programming schedules for all channels , which may be much the way network television has done in the past .
• the viewing will be provided without any subscription fee , and limited commercials .
• An additional function of the inventions system is addressing and attempting to resolve digital advertising algorithm dilemmas typically faced by other streaming services . This is achieved by knowing extremely accurately how many people are watching any given channel at any particular time , together with the age , gender and location of each audience member . This information can be provided to advertisers , thereby enabling advertisers to direct their advertising dollars to a selected demographic whose parameters are known to a much more signi ficant extent than in conventional past and current usage .
• the system of the invention would also request and ask audience members to watch and give attention to commercials which are shown during the performance , and the audience may well be more amenable to watching such commercials , particularly with the knowledge that the revenues derived therefrom, or at least a signi ficant portion thereof , will go to the artists creating the content which they are currently enj oying . There is , therefore , a mutually beneficial connection or link between the creators or artists , the audience , and the advertiser, all o f which benefit from the other in a much more direct sense than has been achieved in the past .
• advertisements may ultimately be more relevant to the speci fic audience , since products which have no or little relevance to the known demographic are less likely to be aired where they may be ignored or disliked .
• the current invention allows viewers to save ads they are interested in to their personal library account , as well as giving viewers the ability to make comments about the ad to the advertiser directly, further helping the company more accurately address their target market needs .
• the system also al lows viewers to request additional information about an advertised product while af fording the advertiser the ability to reply to viewers directly through email or other forms of communication .
• the invention may also allow sharing of commercials , whereby a viewer forwards an interesting and potentially useful commercial to another .
• the advertiser would be noti fied, and may also decide to send out additional material which may be helpful to the viewer or the person with whom the commercial may be shared .
• a viewer may provide an email address to which primary or secondary advertising content may be sent .
• library accounts may be able to receive the follow-up advertising information allowing the user to not be concerned about their personal home email account being bombarded with advertising or unwanted information .
• Advertising and commercials may be sel f-deleting .
• the viewer When content is downloaded from the library for free , the viewer must watch a speci fic number of commercials embedded in the content to j usti fy or earn the free download .
• the advertisements would then sel f-delete . Or, they may not sel f-delete but rather turn of f . In such case , i f the viewer shares that content with another person, or trans fers that content to another device , the advertisements would turn back on for viewing, and the same process would begin again .
• the invention In order to moneti ze the additional audience member, or a new device , the invention may require that the account holder register their devices .
• the system of the invention may also comprise an on-demand component , whereby an audience member watching a currently streaming production from a TV like broadcast may further be able to access a content library so as to view such content from the library .
• This has multi faceted benefits .
• the viewer can thus watch the program whenever they want , and as many times as they want to . Further, the viewer would be able to watch from the beginning a performance which they only started watching in the middle thereof during a broadcasted stream . Further, viewers may have the ability to download the content , or send such performance or a link thereof to a friend, i f it was enj oyed and the viewer believes that others may derive enj oyment as well .
• the performance may also be saved to a viewer ' s personal favorite or library file , and such performance can be watched on many devices , including mobile telephones , laptops , smart TVs , to name a few of the more common ones .
• the rotational broadcast model of this current invention is the exact opposite of those models , wherein the goal is to expose as much new qual ity content as i s available with the belief that there is always more content then could ever be shown combined with the belief that viewers ought to have access to new and di f ferent content every time they chose to take time out to view entertainment .
• the current invention builds blocks of content , an example being a six hour block, (blocks can be built longer or shorter in other examples ) . These blocks of content have their position and rotate forward around the clock each day while also rotating the content inside those blocks of time each day .
• An example in regard to one of the channels may be utili zing eight blocks of time with six hours of content in each block filling two complete days of broadcast .
• Block A B C D E F G H would start with Block A beginning a broadcast at midnight and running until 6am, then Block B starting at 6am and running until noon and so on for two solid days or 48 hours .
• each six hour block is also rotated forward one full hour each time it arrives in the initial broadcast position, it creates a dynamic such as when the viewers ' consistent pattern has them viewing when Block A comes back into their patterned viewing time , the order of the content has changed af fording the viewer the opportunity to see content in that six hour block they might not have previously seen .
• Broadcast may be ef fected by, for example , streaming content on-line or transmitting content by other conventional means .
• the invention thus provides a system which features a suite of channels broadcasting very high quality content from both emerging and established writers , directors , recording artists and others that have passed through a review process broadcasting only the best of the best content and making this content available to the public across multiple media platforms and through many types of digital devices .
• a reasonable source of income is provided to the artists that potentially exceeds any currently available , especially for unknown or little-known artists .
• One of the main financial advantages to artists whose content is utili zed by the current invention is that the amount of revenue they can generate is tied to the advertising rates which move upward with an increase in viewership .
• artist negotiate a set rate for licensing their broadcast ready content to be utili zed by a network .
• the network then works to maximi ze advertising revenue for spots sold inside that l icensed content .
• the network may generate many multiple times more revenue than it paid for the rights to broadcast the content .
• the invention provides a broadcasting model af fording an eloquent blend of network, streaming and on demand services available on multiple platforms . This follows from the combination of how it delivers the content , how it sets a programming schedule , and that it has a content library . Content producers are able to harness the power of the system of the invention, and audiences are able to enj oy top-quality entertainment from already discovered and previously undiscovered talent without having to spend valuable time searching . The review process of the present invention helps to identi fy the highest quality submissions , without prej udice . Finally, advertisers are able to gather extremely important viewer data in up-to-the-minute real time , which is more accurate than any other distribution channel in the industry .
• the current invention i s uniquely positioned to know exactly how many people are on each channel at any given time , speci fically what each viewer is watching, the general location of the viewer, as well as the age, race, and gender of the viewer. All of these features are what advertisers are unable to access presently and exclusively need in order to better direct their advertising campaign spending.
• a typical network or conventional broadcaster utilizes capital resources at the front end either to create content, license it, or buy it. Expenditures may then be recouped through advertising revenues. However, there are built in risks. If the content is not popular, the advertising rates are low, and this just simply encourages entertainment companies to remain with previously proven artists and creators, take less risks, and work safely for revenue streams so that they may be secure in efforts to recoup their overheads.
• the system of the present invention eliminates or substantially reduces the aversion to risk, as there would be no capital expenditure upfront for content creation or acquisition. The invention provides a review as described above for sifting through large amounts of material to identify the best. The objective is that quality will prevail above all else.
• Advertisers have information relating to audiences in real time, and, importantly, the creative artists are able to enjoy substantial returns from their creations. Broadcasting is funded by content submission fees, thus the artists are supporting a platform that can in return support the artist . Advertising revenue and the rate of that revenue is directly related to the number of viewers . The number of viewers is determined by the quality of the content . As the content quality is discovered, the viewership will rise , hence the advertising revenue will rise , hence the revenue to the artists will rise , even more substantially due to overhead costs being covered by submission fees .
• Advertising rates in accordance with the invention may be calculated by a mathematical equation, for example , based on the cost for each thousand people viewing a speci fic show . A speci fied amount of money would be charged on this basis . Rates may move higher or lower based on the time of the day, or even the day of the week . This calculation can be scaled down to know the per minute or even per second amount of ad revenue so as to more accurately compensate content creators . The ability to scale down to the second allows for the timer on content length to be removed . The timer is the length of time content must be to fill or conform to the traditional broadcast advertising model . Such a model directly impacts the original and organic nature of creating content for entertainment purposes . Additional Description and Discussion
• the content library (invention) has many functions, including that it allows for all of the content to be downloaded for free while still paying the content creators more than they generate from conventional libraries. This is accomplished by placing advertisements at the beginning, middle or end of the downloaded content. Such advertisement (or ads depending on the length of the content downloaded) self-deletes or turns itself off after the content has been viewed a set amount of times. These advertisements generate revenue for the creator and the library.
• On demand ability may be linked directly to scheduled programming.
• on-demand services consist of a content library of a particular network's past shows, or a standalone service that holds thousands of content titles of past shows and films.
• the on-demand service itself allows viewers to access these titles for free and actually view some of them for free.
• the majority of these titles cost the viewers several dollars to view.
• the chosen content with fees attached allow the viewers to watch as much as they wish over a twenty-four hour period.
• viewers can go from watching a show they turned on in the middle to watching that exact content in the library with the click of an icon. There, they can read notes, save for viewing later, start watching from the beginning, or leave review notes for other viewers.
• a fair comparison would be, for example, turning on ABC channel 7 in the middle of a show and clicking on an icon to reach ABC— s content library and being able to do all the aforementioned options.
• An audience member can start watching a show on one of the channels that began before they joined, and they can activate an icon (or use some other procedure) on the screen and be taken to that exact show in the content library where the viewer has several options available.
• each channel is programmed and it is known what is playing, much like a network.
• the invention utilizes a streaming service, it may be required that viewers establish a personal account which assigns them a personal access code. That code must be used each and every time a viewer wishes to access the channels.
• the only personal data required is age, gender, and zip code. With this data, it is possible to offer data to advertisers in real time as to exactly how many people were on a certain channel when their commercial was run, and, what the age, gender, and zip code of those people may be. For a company advertising in a local market, it can also access other local markets in their region, or any other region in the country.
• This real time data (which may be accessed through an account right after a commercial airs to see the aforementioned numbers) allows for adjustments to an advertiser's marketing strategy as well as seeing numbers from other localities in their region to see if expansion makes sense in an educated manner currently unavailable in the advertising industry .
• advertisers can adj ust their ad campaign in the midst of their ad campaign, greatly improving the success rate of their speci fic goals .
• Another function available to advertisers is the preload immediate drop process .
• This process allows adverti sers to set marker numbers that trigger advertising buys and placements into broadcast rotation .
• An advertiser in the Dallas area may be interested in expanding into additional local markets but only wants to spend additional revenue i f they can reach a certain minimum number of viewers .
• the advertiser can set the minimum number, set the markets they are interested in, and set their budget . When those set numbers in any or all of the additional markets are achieved, their advertisement is placed in broadcast rotation for viewing .
• the creator may have to beg and borrow from friends and family and that will likely not cover anything larger than a short film at best. Even if the creator were able to raise enough capital to produce a full length feature, a distribution and broadcast outlet will be needed.
• the creator In order to get distribution, the creator requires connections, a manager or agent, but again a successful track record often controls the acquiring of these connections. Since the industry spends large amounts of capital on every part of the creative process, they tend to go with proven success, which often has nothing to do with quality. Since the distribution process requires a vast amount of money to advertise and market a product, it is extremely difficult for an independent artist to get support or backing from a distribution or broadcast company.
• the space or spots for distribution and broadcast are limitless due to the scalable nature of the format. Being a streaming service allows the addition of channels when needed at minimal or relatively low cost. Because of the unconventional marketing in accordance with the invention, the costs are significantly lower than conventional forms of marketing.
• the process of the invention does not need to charge obsolete prices, since good content in and of itself attracts viewers. No charge for quality attracts viewers which raises advertising rates, which in turn generates more revenue for content creators. Good content which attracts viewership also attracts advertisers.
• the current invention systems allow each of the three external components, namely, (1) the artist, (2) the audience, and (3) the advertiser, to support the others while at the same time benefitting from the others.

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