WO2022107227A1

WO2022107227A1 - Advertisement distribution system, server device, and advertisement distribution method

Info

Publication number: WO2022107227A1
Application number: PCT/JP2020/042874
Authority: WO
Inventors: 渉三神谷
Original assignee: 株式会社I’mbesideyou
Priority date: 2020-11-17
Filing date: 2020-11-17
Publication date: 2022-05-27

Abstract

[Problem] To provide an advertisement distribution system with which an individual or corporation that owns data can manage information independently and securely. [Solution] An advertisement distribution system according to the present disclosure is characterized by comprising a user terminal associated with a user, and a server device that can connect to the user terminal via a network, wherein the user terminal is provided with a sensor that detects attribute information relating to attributes of the user, an analysis unit that analyzes items of interest in which the user is interested on the basis of the results of the detection by the sensor, and a transmission unit that transmits the items of interest analyzed by the analysis unit to the server device, and wherein the server device is provided with a reception unit that receives the items of interest from the user terminal, an advertisement selection unit that selects advertisement data in accordance with the items of interest, and an advertisement distribution unit that distributes the advertisement data selected by the advertisement selection unit to the user terminal.

Description

Advertisement distribution system, server device and advertisement distribution method

This disclosure relates to an advertisement distribution system, a server device, and an advertisement distribution method.

In recent years, with the expansion of the use of the Internet, the importance of the Internet as an advertising medium has become extremely large, and the advertisement distribution technology on the Internet has made rapid progress. By using the advertisement distribution network, the advertiser can distribute advertisements to a large number of websites at once while setting various conditions (see, for example, Patent Document 1).

Japanese Unexamined Patent Publication No. 2011-238020

By the way, in order to extract effective information from big data, etc., strict recording and management is required for the management and distribution of data that can be identified by an individual by the Personal Information Protection Law and the like. For example, if the user requests the deletion of personal information due to laws and regulations such as GDPR (General Data Protection Regulation), the system administrator may delete the personal information held by the management system. It is obligatory.

In this regard, as disclosed in Patent Document 1, most of the conventional advertisement distribution techniques are cloud or management server-based content protection techniques, and from the viewpoint of personal information protection in which an individual determines the confidentiality of data. There was almost no technology.

Therefore, this disclosure was made in view of such a situation, and one purpose is to provide an advertisement distribution system in which an individual or a corporation that owns data can independently and securely manage information. And.

The main invention of the present disclosure for solving the above problems is an advertisement distribution system including a user terminal related to a user and a server device capable of connecting to the user terminal via a network, wherein the user terminal is the user. A sensor that detects attribute information related to the attributes of the above, an analysis unit that analyzes interests that the user is interested in based on the detection results of the sensor, and an interest that is analyzed by the analysis unit is transmitted to the server device. The server device includes a receiving unit that receives the interests from the user terminal, an advertisement selection unit that selects advertisement data according to the interests, and an advertisement selection unit that selects the server device. It is characterized by including an advertisement distribution unit that distributes advertisement data to the user terminal.

According to this disclosure, the individual or corporation that owns the data can manage the information independently and securely.

It is a conceptual diagram which shows the structural example of the advertisement distribution system 1 which concerns on one Embodiment of this disclosure. It is a figure which shows the hardware configuration example of the computer which realizes the user terminal 10 which concerns on one Embodiment of this disclosure. It is a figure which shows the software configuration example of the user terminal 10 which concerns on one Embodiment of this disclosure. It is a figure which shows the software configuration example of the server apparatus 20 which concerns on one Embodiment of this disclosure. It is a flowchart explaining the process flow of the advertisement delivery method which concerns on one Embodiment of this disclosure.

The contents of the embodiments of the present disclosure will be listed and described. The present disclosure comprises the following configurations.
[Item 1]
In an advertisement distribution system including a user terminal related to a user and a server device that can connect to the user terminal via a network.
The user terminal is
The video meeting execution department that executes the video meeting and
A sensor that acquires attribute information related to the user's attributes from the information contained in the video meeting, and
An analysis unit that analyzes interests that the user is interested in based on the acquisition results of the sensor, and an analysis unit.
A transmission unit that transmits the interests analyzed by the analysis unit to the server device is provided.
The server device is
A receiver that receives the interests from the user terminal, and
An advertisement selection unit that selects advertisement data according to the above-mentioned interests,
It includes an advertisement distribution unit that distributes advertisement data selected by the advertisement selection unit to the user terminal.
Advertisement delivery system.
[Item 2]
The advertisement distribution system according to claim 1.
The sensor is a camera
The analysis unit analyzes the matters of interest based on the image data obtained by the image pickup of the camera.
Advertisement delivery system.
[Item 3]
The advertisement distribution system according to claim 1.
The sensor is a microphone
The analysis unit analyzes the matters of interest based on the voice data collected by the microphone.
Advertisement delivery system.
[Item 4]
The advertisement distribution system according to any one of claims 1 to 3.
The attribute information is
Includes at least one of gender, age, body shape, taste, willingness to buy, buying habits, interests and social status,
Advertisement delivery system.
[Item 5]
The advertisement distribution system according to any one of claims 1 to 4.
The interests are classified into explicit interests that the user is overtly interested in and potential interests that the user is potentially interested in.
Advertisement delivery system.
[Item 6]
The advertisement distribution system according to claim 5.
The overt interests include articles owned or owned by the user.
Advertisement delivery system.
[Item 7]
The advertisement distribution system according to claim 6.
The article includes at least one of shoes, bags, bags, backpacks, umbrellas, hats, rings, necklaces, luxury items, daily necessities, cosmetics, brooches, jackets, shirts, trousers, skirts and ties.
Advertisement delivery system.
[Item 8]
The advertisement distribution system according to claim 5.
The potential interest includes voice information spoken by the user.
Advertisement delivery system.
[Item 9]
The advertisement distribution system according to claim 8.
The audio information includes at least one of regional information, meteorological information, calendar information, and social information.
Advertisement delivery system.
[Item 10]
The advertisement distribution system according to claim 9.
The regional information includes information on at least one of topography, land use status, special products, folk crafts, features, climate records, famous places, facilities, history, clothing, national flags, designs, marks, national anthems, and culture.
Advertisement delivery system.
[Item 11]
The advertisement distribution system according to claim 9.
The weather information includes at least one of climate, sunrise time, sunset time, weather, temperature, humidity, barometric pressure, wind power, pollen information, ultraviolet light information, and wave height.
Advertisement delivery system.
[Item 12]
The advertisement distribution system according to claim 9.
The calendar information includes at least one of seasonal, day of the week, public holiday, and zodiac.
Advertisement delivery system.
[Item 13]
The advertisement distribution system according to claim 9.
The social information includes at least one of news, economic situation, social situation, political situation, financial situation, international situation, sports news, entertainment news, cultural situation, and fashion.
Advertisement delivery system.
[Item 14]
In an advertisement distribution system including a user terminal related to a user and a server device that can connect to the user terminal via a network.
The user terminal is
The video meeting execution department that executes the video meeting and
It is equipped with a sensor that acquires information about at least the face or voice of the user.
The server device is
Of the information contained in the video meeting, an acquisition unit that acquires attribute information related to the user's attributes obtained by using the sensor, and an acquisition unit.
Based on the acquisition result, the analysis unit that analyzes the interests that the user is interested in, and the analysis unit.
An advertisement selection unit that selects advertisement data according to the above-mentioned interests,
It includes an advertisement distribution unit that distributes advertisement data selected by the advertisement selection unit to the user terminal.
Advertisement delivery system.
[Item 15]
A server device that can be connected to a user terminal that can execute a video meeting via a network.
A means for acquiring attribute information regarding the attributes of the user from the information contained in the video meeting executed by the user terminal, and
An analysis means for analyzing the interests of the user based on the acquisition result, and
An advertisement selection unit that selects advertisement data according to the above-mentioned interests,
It includes an advertisement distribution unit that distributes advertisement data selected by the advertisement selection unit to the user terminal.
Server device.
[Item 16]
It is an advertisement distribution method that uses a server device that can be connected to a user terminal that can execute a video meeting via a network.
A step of acquiring attribute information regarding the attribute of the user from the information contained in the video meeting executed by the user terminal, and
An analysis means for analyzing the interests of the user based on the acquisition result, and
Steps to select advertising data according to the above interests,
A step of delivering the advertisement data selected by the advertisement selection unit to the user terminal is provided.
Advertisement delivery method.

Preferred embodiments of the present disclosure will be described in detail below with reference to the accompanying drawings. In the present specification and the drawings, components having substantially the same functional configuration are designated by the same reference numerals, so that duplicate description will be omitted.

This disclosure describes an example of applying an advertisement distribution system to an environment where video meetings (hereinafter referred to as online sessions including one-way and two-way) are held between users.

An online session is, for example, an online conference, an online class, an online chat, etc., in which terminals installed in multiple locations are connected via a communication network such as the Internet so that moving images can be exchanged.

Organizers of online sessions include, for example, instructors of online classes, chairs of online conferences, facilitators, and coaches of sessions for coaching purposes. The organizer of an online session is usually one of a plurality of users who participate in the online session, but may be another person who does not participate in the online session.

FIG. 1 is a conceptual diagram showing a configuration example of the advertisement distribution system 1 according to the embodiment of the present disclosure. As shown in FIG. 1, the advertisement distribution system 1 according to the present embodiment has a user terminal 10A related to a participant A participating in an online session, a user terminal 10B related to the participant B, and a user terminal 10A. The 10B is provided with a server device 20 that can be connected via the network NW. It should be noted that the number of participants in this configuration and the online session is an example, and one configuration may have another configuration or may include another configuration.

In the following, when it is not necessary to distinguish and explain Participants A and B, they are simply abbreviated as "Participants". Similarly, when it is not necessary to particularly distinguish and explain the

user terminals

10A and 10B, they are simply abbreviated as "user terminal 10".

<Hardware configuration>
FIG. 2 is a diagram showing a hardware configuration example of a computer that realizes the user terminal 10 according to the present embodiment. The computer includes at least a communication unit 11, a camera 12, a microphone 13, a monitor 14, a memory 15, a storage 16, an input / output unit 17, a control unit 18, and the like. These are electrically connected to each other through the bus 19.

The communication unit 11 connects the user terminal 10 to the network NW. The communication unit 11 has direct or network access to an external device by, for example, a wired LAN, a wireless LAN, Wi-Fi (registered trademark), infrared communication, Bluetooth (registered trademark), short-range or non-contact communication, or the like. Communicate via points.

The camera 12 has a function of electronically photographing using an image pickup device such as a CMOS (Complementary Metal Oxide Semiconductor) or a CCD (Charge Coupled Device). The camera 12 takes an image of the user as a subject and acquires an image. The camera 12 may be configured to be able to capture an image described on a blackboard or a whiteboard used by the user when proceeding with an online conference or the like, but an independent camera may be provided for the blackboard or the whiteboard.

The microphone 13 acquires ambient sounds including the user's voice. Further, the microphone 13 can perform appropriate processing such as converting the acquired sound into an electric signal.

The camera 12 or the microphone 13 is an example of a sensor that detects attribute information related to the user's attributes. Attribute information includes at least one of gender, age, body shape, preference, willingness to buy, buying tendency, interest and social status.

The monitor 14 displays a moving image. This moving image also includes images such as materials shared and viewed by a plurality of users. It is possible to switch between the face image and the material image on the screen of each terminal to display only one of them, or to divide the display area and display the face image and the material image at the same time. Further, it is possible to display the image of one of a plurality of people on the full screen, or to display the image of a part or all of the users on a small screen.

The memory 15 includes a main storage composed of a volatile storage device such as a DRAM (Dynamic Random Access Memory) and an auxiliary storage composed of a flash memory or a non-volatile storage device such as an HDD (Hard Disk Drive). .. The memory 15 is used as a work area or the like of the control unit 18, and also stores a BIOS (Basic Input / Output System) executed when the user terminal 10 is started, various setting information, and the like.

The storage 16 stores various programs such as application programs. A database storing data used for each process may be built in the storage 16.

The input / output unit 17 is an information input device such as a keyboard, a mouse, and a touch panel.

The control unit 18 is an arithmetic unit that controls the operation of the entire user terminal 10, controls the transmission and reception of data between each element, and performs information processing necessary for application execution and authentication processing. For example, the control unit 18 is a processor such as a CPU (Central Processing Unit), and executes each information processing by executing a program or the like stored in the storage 16 and expanded in the memory 15.

The bus 19 is commonly connected to each of the above elements and transmits, for example, an address signal, a data signal, and various control signals.

Since the hardware configuration of the computer or the like that realizes the server device 20 according to the present embodiment is the same as the hardware configuration example of the user terminal 10 shown in FIG. 2, detailed description thereof will be omitted.

<Software configuration>
FIG. 3 is a diagram showing a software configuration example of the user terminal 10 according to the present embodiment. The user terminal 10 includes an analysis unit 101 and a transmission unit 102.

The analysis unit 101 and the transmission unit 102 can be realized by the control unit 18 reading the program stored in the storage 16 into the memory 15 and executing the program.

The analysis unit 101 has a function of analyzing interests that the user is interested in based on the detection result of the camera 12 or the microphone 13. For example, the analysis unit 101 analyzes the interests based on the image data obtained by the image pickup of the camera 12, or analyzes the interests based on the voice data collected by the microphone 13.

Interests are classified into actual interests that the user is explicitly interested in and potential interests that the user is potentially interested in.

An overt interest may be one that is clearly judged to be of interest by appearance. For example, the analysis unit 101 may apply any known analysis technique to the image data obtained by the image pickup of the camera 12 to extract an article image showing an article possessed or owned by a person. The analysis unit 101 can separate the person region using a known technique such as background subtraction method, and can extract portable foods and drinks such as PET bottles and canned coffee, and luxury items such as perfumes and cigarettes. Such articles are an example of overt interest. Specific examples include at least one of shoes, bags, bags, backpacks, umbrellas, hats, rings, necklaces, luxury items, daily necessities, cosmetics, brooches, jackets, shirts, trousers, skirts, and ties. Ru.

On the other hand, the potential interest may be an interest that is judged to be of interest from the voice information spoken by the user. For example, the analysis unit 101 recognizes the words spoken by the user in word units from the voice data collected by the microphone 13 by a known voice analysis technique. Then, the analysis unit 101 determines whether or not the recognized word matches a predetermined keyword. Here, the predetermined keyword is specifically a keyword defined in advance as a word relating to the analysis of potential interests. Thus, the analysis unit 101 can extract at least one of regional information, meteorological information, calendar information, and social information. This information is an example of potential interest.

Regional information includes at least one of topography, land use status, special products, folk crafts, features, climate records, famous places, facilities, history, clothing, national flags, designs, marks, national anthems, and culture. Meteorological information includes at least one of climate, sunrise time, sunset time, weather, temperature, humidity, barometric pressure, wind power, pollen information, ultraviolet light information, and wave height.

Calendar information includes at least one of seasons, days of the week, holidays, and zodiac signs. Social information includes at least one of news, economic, social, political, financial, international, sports news, entertainment news, cultural and fashion.

The transmission unit 102 has a function of transmitting the interests analyzed by the analysis unit 101 to the server device 20.

FIG. 4 is a diagram showing a software configuration example of the server device 20 according to the present embodiment. The server device 20 includes a receiving unit 201, an advertisement selection unit 202, and an advertisement distribution unit 203.

The receiving unit 201, the advertisement selection unit 202, and the advertisement distribution unit 203 can be realized by the control unit 28 reading the program stored in the storage 26 into the memory 25 and executing the program.

The receiving unit 201 has a function of receiving the above-mentioned interests from the user terminal 10.

The advertisement selection unit 202 has a function of selecting advertisement data according to the interests received by the reception unit 201. The advertisement selection unit 202 selects advertisement data based on, for example, an article image or a keyword obtained by analysis of the analysis unit 101 included in the user terminal 10. More specifically, the advertisement selection unit 202 may select advertisement data according to a predetermined distribution rule.

The advertisement distribution unit 203 has a function of distributing the advertisement data selected by the advertisement selection unit 202 to the user terminal 10. For example, the advertisement distribution unit 203 distributes the advertisement data selected by the advertisement selection unit 202 according to a predetermined distribution rule. In the present embodiment, the delivery rule includes "condition", "delivery advertisement", "delivery time", "priority" and the like.

"Condition" indicates a condition for applying the delivery rule. In the present embodiment, attribute information related to the user's attribute is defined in advance in the "condition". The "delivery advertisement" indicates an advertisement to be delivered when the "condition" of the delivery rule is satisfied. In the present embodiment, in the "delivery advertisement", which advertisement is to be delivered when the "condition" of the delivery rule is satisfied is defined in advance. "Delivery time" indicates the delivery time of the advertisement data. In the "delivery time", how long the advertisement data defined in the "delivery advertisement" is output is defined in advance. "Priority" indicates which rule is preferentially applied when the attribute information corresponds to the "condition" of a plurality of rules. The "priority" is also defined in advance.

The advertisement distribution unit 203 determines the advertisement data to be distributed and the distribution time thereof according to the distribution rule, and distributes them to the user terminal 10. At this time, when there are a plurality of rules satisfying the "condition", the advertisement distribution unit 203 distributes the advertisement data according to the priority set in advance for each advertisement data. As a result, the advertisement distribution unit 203 can uniquely specify the advertisement to be distributed.

For example, the food and drink carried by a person reflected in the image obtained by the image taken by the camera 12 is "canned coffee" and "canned beer", and the keywords "price" and "cheap" are obtained from the voice data collected by the microphone 13. When is recognized, the advertisement distribution unit 203 can distribute an advertisement specialized in appealing the prices (for example, the lowest price) of "canned coffee" and "canned beer". Similarly, when a person's personal belongings are "pharmaceutical products" and "supplements" and the keywords "price" and "cheap" are recognized from the voice data, the advertisement distribution unit 203 distributes advertisements related to generic drugs. can do.

Further, for example, a figure may be reflected in the background of a person included in an image obtained by imaging the camera 12, or the keywords "animation", "manga", and "game" may be recognized from the voice data collected by the microphone 13. If this is the case, the advertisement distribution unit 203 can distribute an advertisement specialized for guiding the comic market.

Further, for example, when the complexion of a person included in the image obtained by the image taken by the camera 12 is bad, the advertisement distribution unit 203 issues an advertisement specialized in health care such as an effective supplement, beauty essence, face wash, and base. Can be delivered.

Also, for example, when the keywords "voice", "smooth tongue", and "speaking style" are recognized from the voice data collected by the microphone 13, an advertisement specialized for guidance of the voice training school can be delivered.

<Operation>
Next, an example of the operation of the advertisement distribution system 1 configured in this way will be described. FIG. 5 is a flowchart illustrating a processing flow of the advertisement distribution method according to the present embodiment. Here, an example of applying an advertisement distribution system to a situation where a financial online session is held will be described.

First, at the time when the online session starts, each of the participants A and B connects the

user terminals

10A and 10B to the network NW. In this example, peer-to-peer communication is formed between the

user terminals

10A and 10B.

Participant A, who is the organizer of the online session, looks at the monitor 14 provided in the user terminal 10A to determine whether or not Participant B is ready to attend, and if the attendance is ready, starts the online session. .. That is, the image pickup operation by the camera 12 is started, and the sound collection operation by the microphone 13 is started (step S100).

Then, the control unit 18 appropriately selects and synthesizes the video acquired by the camera 12, generates a moving image by combining the sounds picked up by the microphone 13, and generates the generated moving image via the network NW. Is delivered to the user terminal 10B (step S102).

Then, the analysis unit 101 included in the user terminal 10 analyzes the interests that the user is interested in based on the detection result of the camera 12 or the microphone 13 (step S104). Specifically, the analysis unit 101 recognizes the words spoken by the user in word units from the voice data collected by the microphone 13 by a known voice analysis technique. Then, the analysis unit 101 determines whether or not the recognized word matches a predetermined keyword. For example, keywords focused on financial online sessions include "stocks," "bonds," "interest rates," "exchange," "investment trusts," "economy," "pension," "insurance," and "inheritance." , "Tax system", "Securities" and so on. Of course, these are just examples of keywords, and other words may be used as keywords.

The transmission unit 102 has a function of transmitting the interests analyzed by the analysis unit 101 to the server device 20 (step S106).

Then, the receiving unit 201 included in the server device 20 receives the interest from the user terminal 10 (step S108).

Subsequently, the advertisement selection unit 202 selects advertisement data according to the interests received by the reception unit 201 (step S110). Specifically, the advertisement selection unit 202 selects advertisement data related to the investment trust in response to the analysis in the analysis unit 101 that the participant B is interested in the “investment trust”.

Subsequently, the advertisement distribution unit 203 distributes the advertisement data related to the investment trust selected by the advertisement selection unit 202 to the user terminal 10B related to the participant B (step S112).

Thus, according to the advertisement distribution system 1 according to the present embodiment, it is possible to provide the user with an advertisement according to the interests that the user is interested in. Therefore, it is possible to launch an effective advertisement focusing only on the matters that the user is interested in.

In particular, since peer-to-peer communication is formed between the

user terminals

10A and 10B, a closed network is formed in principle, and a specific cloud server or the like is not required. Therefore, in principle, the image data acquired by the camera 12 and the audio data picked up by the microphone 13 can be shared only between the

user terminals

10A and 10B.

Of course, connection with a cloud server is also possible as an extension of peer-to-peer communication, but in this embodiment, the information collected from the

user terminals

10A and 10B to the server device 20 is only the matters of interest to the user, and the camera. The image data acquired by 12 and the audio data picked up by the microphone 13 are not shared with the server device 20 at all.

Thus, an individual or corporate user who owns image data or audio data can independently and securely manage information, and can obtain meaningful advertisements focusing only on matters that he / she is interested in. That is, users who are reluctant to identify themselves by passing personal information such as image data or audio data to the server device 20 can use it with peace of mind, and add value to the user. Therefore, it is possible to effectively establish a business in an open network such as the Internet.

Although the embodiments according to the present disclosure have been described above, these can be implemented in various other embodiments, and can be implemented by making various omissions, substitutions, and changes. These embodiments and variations as well as those with omissions, substitutions and modifications are included in the technical scope of the claims and their equivalents.

1 Advertisement distribution system 10 User terminal 12 Camera (sensor)
13 Microphone (sensor)
101 Analysis unit 102 Transmission unit 20 Server device 201 Reception unit 202 Advertisement selection unit 203 Advertisement distribution unit NW network

Claims

In an advertisement distribution system including a user terminal related to a user and a server device that can connect to the user terminal via a network.
The user terminal is
The video meeting execution department that executes the video meeting and
A sensor that acquires attribute information related to the user's attributes from the information contained in the video meeting, and
An analysis unit that analyzes interests that the user is interested in based on the acquisition results of the sensor, and an analysis unit.
A transmission unit that transmits the interests analyzed by the analysis unit to the server device is provided.
The server device is
A receiver that receives the interests from the user terminal, and
An advertisement selection unit that selects advertisement data according to the above-mentioned interests,
It includes an advertisement distribution unit that distributes advertisement data selected by the advertisement selection unit to the user terminal.
Advertisement delivery system.
The advertisement distribution system according to claim 1.
The sensor is a camera
The analysis unit analyzes the matters of interest based on the image data obtained by the image pickup of the camera.
Advertisement delivery system.
The advertisement distribution system according to claim 1.
The sensor is a microphone
The analysis unit analyzes the matters of interest based on the voice data collected by the microphone.
Advertisement delivery system.
The advertisement distribution system according to any one of claims 1 to 3.
The attribute information is
Includes at least one of gender, age, body shape, taste, willingness to buy, buying habits, interests and social status,
Advertisement delivery system.
The advertisement distribution system according to any one of claims 1 to 4.
The interests are classified into explicit interests that the user is overtly interested in and potential interests that the user is potentially interested in.
Advertisement delivery system.
The advertisement distribution system according to claim 5.
The overt interests include articles owned or owned by the user.
Advertisement delivery system.
The advertisement distribution system according to claim 6.
The article includes at least one of shoes, bags, bags, backpacks, umbrellas, hats, rings, necklaces, luxury items, daily necessities, cosmetics, brooches, jackets, shirts, trousers, skirts and ties.
Advertisement delivery system.
The advertisement distribution system according to claim 5.
The potential interest includes voice information spoken by the user.
Advertisement delivery system.
The advertisement distribution system according to claim 8.
The audio information includes at least one of regional information, meteorological information, calendar information, and social information.
Advertisement delivery system.
The advertisement distribution system according to claim 9.
The regional information includes information on at least one of topography, land use status, special products, folk crafts, features, climate records, famous places, facilities, history, clothing, national flags, designs, marks, national anthems, and culture.
Advertisement delivery system.
The advertisement distribution system according to claim 9.
The weather information includes at least one of climate, sunrise time, sunset time, weather, temperature, humidity, barometric pressure, wind power, pollen information, ultraviolet light information, and wave height.
Advertisement delivery system.
The advertisement distribution system according to claim 9.
The calendar information includes at least one of seasonal, day of the week, public holiday, and zodiac.
Advertisement delivery system.
The advertisement distribution system according to claim 9.
The social information includes at least one of news, economic situation, social situation, political situation, financial situation, international situation, sports news, entertainment news, cultural situation, and fashion.
Advertisement delivery system.
In an advertisement distribution system including a user terminal related to a user and a server device that can connect to the user terminal via a network.
The user terminal is
The video meeting execution department that executes the video meeting and
It is equipped with a sensor that acquires information about at least the face or voice of the user.
The server device is
Of the information contained in the video meeting, an acquisition unit that acquires attribute information related to the user's attributes obtained by using the sensor, and an acquisition unit.
Based on the acquisition result, the analysis unit that analyzes the interests that the user is interested in, and the analysis unit.
An advertisement selection unit that selects advertisement data according to the above-mentioned interests,
It includes an advertisement distribution unit that distributes advertisement data selected by the advertisement selection unit to the user terminal.
Advertisement delivery system.
A server device that can be connected to a user terminal that can execute a video meeting via a network.
A means for acquiring attribute information regarding the attributes of the user from the information contained in the video meeting executed by the user terminal, and
An analysis means for analyzing the interests of the user based on the acquisition result, and
An advertisement selection unit that selects advertisement data according to the above-mentioned interests,
It includes an advertisement distribution unit that distributes advertisement data selected by the advertisement selection unit to the user terminal.
Server device.
It is an advertisement distribution method that uses a server device that can be connected to a user terminal that can execute a video meeting via a network.
A step of acquiring attribute information regarding the attribute of the user from the information contained in the video meeting executed by the user terminal, and
An analysis means for analyzing the interests of the user based on the acquisition result, and
Steps to select advertising data according to the above interests,
A step of delivering the advertisement data selected by the advertisement selection unit to the user terminal is provided.
Advertisement delivery method.