WO2022054375A1 - Viewing analysis device - Google Patents

Viewing analysis device Download PDF

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Publication number
WO2022054375A1
WO2022054375A1 PCT/JP2021/024377 JP2021024377W WO2022054375A1 WO 2022054375 A1 WO2022054375 A1 WO 2022054375A1 JP 2021024377 W JP2021024377 W JP 2021024377W WO 2022054375 A1 WO2022054375 A1 WO 2022054375A1
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Prior art keywords
viewing
video
moving image
withdrawal
viewer
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PCT/JP2021/024377
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French (fr)
Japanese (ja)
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敦 光岡
真吾 大城
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Ｍｉｌ株式会社
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Publication of WO2022054375A1 publication Critical patent/WO2022054375A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N17/00—Diagnosis, testing or measuring for television systems or their details
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data

Definitions

  • the present invention relates to a viewing analyzer.
  • the withdrawal from watching videos is not always negative.
  • the present invention has been made in view of such a background, and an object of the present invention is to provide a technique capable of analyzing the viewing situation of a moving image.
  • the main invention of the present invention for solving the above-mentioned problems is a viewing analysis device, which is a viewing information storage unit that stores viewing information related to a moving image viewed by each viewer, and the viewing information for each viewer. It is characterized by including a behavior analysis unit that specifies a time point of withdrawal from the moving image based on the moving image and an output unit that outputs a type of the action for each time point of withdrawal.
  • the present invention includes, for example, the following configuration.
  • a viewing information storage unit that stores viewing information related to videos viewed by each viewer, For each of the viewers, a behavior analysis unit that specifies the time of withdrawal from the moving image based on the viewing information and also specifies the behavior after the withdrawal.
  • An output unit that outputs the type of action at each withdrawal point, A viewing analyzer characterized by being equipped with.
  • a viewing analyzer characterized by being equipped with.
  • the above-mentioned behaviors are classified into positive behaviors and negative behaviors in advance.
  • the output unit outputs the positive action and the negative action separately.
  • the output unit outputs the type of the action together with the frame of the moving image at the time of withdrawal at each time of withdrawal.
  • FIG. 1 is a diagram showing an example of a report screen 1 that analyzes viewing trends of moving images output by the viewing analysis system of the present embodiment.
  • a graph 12 showing the viewing status of the moving image is displayed together with the delivered moving image 11.
  • the distributor of the moving image can evaluate the moving image 11 with reference to the screen 1 and consider improvement measures for the moving image 11.
  • an attempt is made to analyze a case where the viewer leaves.
  • Viewer withdrawal means that the viewer has stopped watching the video.
  • the withdrawal of the viewer is typically, for example, when the viewer closes the screen or window where the video was being viewed, but when the video is scrolled to the screen where the video was being viewed and the video is moved off the screen. Or, if you start watching content that is different from the video you were viewing, such as other videos or web pages, on the screen you were viewing the video, you will move (rewind) from the time of the video you were viewing to another time. And fast forward), it will be measured as a withdrawal of the video you were viewing.
  • withdrawal of viewers is generally an unfavorable behavior.
  • rewinding or fast-forwarding at different points in the same video is not necessarily an unfavorable behavior.
  • a branch setting is made for the moving image, and when the branching is made from the first moving image to the second moving image, the viewer is the video distributor.
  • the withdrawal from the first video is rather a positive action.
  • a tag is set for the moving image, and by clicking the tag, for example, information about the product included in the moving image is displayed.
  • the video also serves as a product promotion, withdrawal from the video by clicking the tag in this way is rather a preferable behavior.
  • the frame of the moving image at that time is displayed on the moving image 11 on the screen 1 according to the time of withdrawal. This makes it possible to grasp in what kind of video scene the viewer's withdrawal occurred.
  • FIG. 2 is a diagram showing an overall configuration example of an audiovisual analysis system according to an embodiment of the present invention.
  • the viewing analysis system of the present embodiment includes an analysis server 2.
  • the analysis server 2 is communicably connected to the viewer terminal 3 via the communication network 4.
  • the communication network 4 is, for example, the Internet, and is constructed by a public telephone line network, a mobile phone line network, a wireless communication path, Ethernet (registered trademark), or the like.
  • the analysis server 2 is a computer that distributes and analyzes moving images.
  • the analysis server 2 may be a general-purpose computer such as a workstation or a personal computer, or may be logically realized by cloud computing.
  • the analysis server 2 distributes the moving image for the sake of simplicity, but the present invention is not limited to this embodiment, and the moving image is distributed by a separate distribution server, and the analysis server 2 distributes the moving image. It may be provided only with the function of analyzing the viewing trend of the server.
  • the viewer terminal 3 is a computer for viewing a moving image distributed by the analysis server 2.
  • the viewer terminal 3 can be realized by, for example, a smartphone, a tablet computer, a personal computer, or the like.
  • the video distributor can also operate the viewer terminal 3 to access the analysis server 2 and grasp the viewing status of the video.
  • FIG. 3 is a diagram showing a hardware configuration example of the analysis server 2.
  • the configuration shown in the figure is an example, and may have other configurations.
  • the analysis server 2 includes a CPU 201, a memory 202, a storage device 203, a communication interface 204, an input device 205, and an output device 206.
  • the storage device 203 stores various data and programs, such as a hard disk drive, a solid state drive, and a flash memory.
  • the communication interface 204 is an interface for connecting to the communication network 4, for example, an adapter for connecting to Ethernet (registered trademark), a modem for connecting to a public telephone network, and a wireless communication device for performing wireless communication.
  • the input device 205 is, for example, a keyboard, a mouse, a touch panel, a button, a microphone, or the like for inputting data.
  • the output device 206 is, for example, a display, a printer, a speaker, or the like that outputs data.
  • Each storage unit of the analysis server 2 described later is realized as a part of the storage area provided by the memory 202 and the storage device 203, and each functional unit of the analysis server 2 described later is stored in the storage device 203 by the CPU 201. This is realized by reading the program into the memory 202 and executing it.
  • FIG. 4 is a diagram showing a software configuration example of the analysis server 2.
  • the analysis server 2 includes a video storage unit 231 that stores information about a video to be distributed to viewers (hereinafter referred to as video information), and a viewer related to the video viewed by each viewer.
  • a viewing information storage unit 232 that stores information indicating behavior (hereinafter referred to as viewing information), a tag storage unit 233 that stores information related to tags set in the video (hereinafter referred to as tag information), and a video distribution.
  • Video distribution unit 211 to specify the time of withdrawal from the video based on the viewing information for each viewer, and the behavior analysis unit 213 to specify the behavior after withdrawal, and output the type of action for each time of withdrawal.
  • the report output unit 214 and the like can be provided.
  • the moving image storage unit 231 can store moving image data in association with, for example, a moving image ID that identifies a moving image.
  • the moving image data can be, for example, data recorded in a format such as MPEG.
  • the tag storage unit 233 can store tag information in association with, for example, a moving image ID that identifies a moving image.
  • the tag is placed on the video display screen, and depending on the operation such as clicking or tapping on the tag, for example, the video to be displayed can be switched or a screen showing preset product information is displayed. Actions such as fast-forwarding or rewinding to a specific transfer of video are performed.
  • the tag information includes the start time when the tag is displayed in the video, the end time when the tag display ends, and the display position of the tag on the screen (may be represented by dots, or as information including the size of the tag).
  • information for specifying the moving trajectory may be included), and also as information for specifying the shape of the tag (shape such as a polygon or a circle).
  • a URL such as an image may be specified), an action (information for specifying a process to be performed when a tag is operated on the screen, for example, a moving image to be displayed next or the like.
  • the URL of the Web page may be set, a specific time point in the moving image for fast-forwarding or rewinding may be set), parameters necessary for executing the action, and the like can be included.
  • the video distribution unit 211 can distribute the video data stored in the video storage unit 231 in response to a request from the viewer terminal 3 or by broadcasting.
  • the video distribution unit 211 may distribute the video data by a streaming method, or may have the viewer terminal 3 download the video data file.
  • the behavior analysis unit 213 acquires, for example, each item of viewing information related to the behavior that the viewer took when viewing the moving image on the viewer terminal 3.
  • the behavior analysis unit 213 can, for example, receive an item transmitted from the viewer terminal 3 by a script embedded in the screen displayed on the viewer terminal 3.
  • the behavior included in the viewing information includes the following withdrawal.
  • the following withdrawals are distinguished as (1) to (4) as positive withdrawals and (5) as negative withdrawals.
  • (1) can be arbitrarily set to be positive, negative, or neither (neutral) for each type of withdrawal, such as giving a negative evaluation.
  • External transition Shows the screen transition to content other than the video you are watching.
  • the action that triggered the screen transition to the external content is separately acquired.
  • the following behavioral categories may be included.
  • “Tag / end screen image click (direct external link)” It indicates that the transition to the outside has been made by clicking the tag in the image or the end screen of the moving image.
  • “Click the button in the pop-up” Indicates that the button in the pop-up screen displayed while watching the video was clicked.
  • “Click the external link inside the coupon” Indicates that the external link set in the coupon provided while watching the video was clicked.
  • Transition in video Indicates that rewinding or fast-forwarding has been performed in the video that was being watched.
  • the action that triggered the transition is separately acquired.
  • the following behavioral categories may be included.
  • “Tag / End screen image click (link in video)” Indicates that the tag in the image or the end screen of the video has been rewound or fast-forwarded to different points in the video by clicking.
  • "seek" It indicates that the video was rewound or fast-forwarded to different points in the video by controlling the playback position of the video by a controller such as a seek bar.
  • the case where the viewing is terminated by the above-mentioned actions (1) to (4) is excluded.
  • the action that triggered the withdrawal is separately acquired.
  • the following behavioral categories may be included. “Screen close” Indicates that the video display screen has been closed. "Outview” By scrolling the display screen, it is shown that the display area of the moving image has moved out of the window and the moving image cannot be seen by the viewer.
  • the above-mentioned behavior of the viewer can be detected as an event on the video viewing screen, for example.
  • JavaScript incorporated in the video viewing screen realized by the Web page detects clicks, video switching, etc. as events, and sends the detected events to the analysis server 2, and the behavior analysis unit 213 does this.
  • Viewing information can be created by receiving.
  • the behavior analysis unit 213 can register the viewing information in which the acquired items are set in the viewing information storage unit 232.
  • the behavior analysis unit 213 can acquire the behavior of the viewer at the time of viewing from the behavior of the viewing information.
  • the behavior analysis unit 213 may, for example, analyze the viewing log in which the viewer has viewed a moving image, Web content, or the like to specify the behavior of the viewer.
  • the report output unit 214 outputs the report screen 1 as shown in FIG.
  • the report output unit 214 outputs the report screen 1 as a Web page described by HTML or the like.
  • the report screen 1 may be output to an output device such as a printer.
  • the report screen 1 includes the moving image 11 and the viewing trend 12.
  • the horizontal axis 121 of the graph showing the viewing trend 12 is the time axis, and indicates the time point from the start time point to the end time point of the moving image (in the example of FIG. 1, the number of elapsed seconds).
  • the audience rating 122 is shown in the viewing trend 12.
  • the audience rating 122 is also called a viewing continuation rate, and indicates a rate at which the same user continues to watch until the point on the horizontal axis. That is, if the audience rating drops at a certain point in time, it can be seen that the viewer has withdrawn at that point.
  • the report output unit 214 can classify and output positive behaviors and negative behaviors.
  • the viewing trend 12 also identifiablely displays the negative withdrawal information 123 and the positive withdrawal information 124 among the withdrawal behaviors.
  • the negative withdrawal information 123 can represent the number of times a negative withdrawal (for example, the withdrawal of (5) described above) has occurred.
  • the positive withdrawal information 124 can represent the number of times that positive withdrawal (for example, withdrawal from (1) to (4) described above) has occurred.
  • the report output unit 214 can display a frame of the moving image at the time of leaving the moving image 11 at each time of leaving the viewer. This makes it possible to grasp in what kind of display frame, whether positive or negative, the withdrawal of the viewer has occurred.
  • the report output unit 214 can display the moving image frame at the designated time on the moving image 11.
  • the report output unit 214 can display the moving image frame at the corresponding time point on the moving image 11. Further, the report output unit 214 can display not only the frame of the moving image but also the tag on the moving image 11.
  • the report output unit 214 searches the tag storage unit 233, and the specified time point (including the time point corresponding to the designated audience rating 122, the withdrawal information 123, or the withdrawal information 124) is from the start time to the end time. If the included tag information exists, the tag can be drawn on the moving image 11 based on the position and shape set in the tag information. This makes it possible to grasp what kind of tag was set when the withdrawal occurred.
  • the withdrawal of the viewer that has occurred can be displayed separately for positive and negative ones. can.
  • the report output unit 214 aggregates the number of negative withdrawals for each predetermined unit time (for example, any time such as 1 second or 5 seconds), and the number of negative withdrawals (or negative). It is possible to display a list of unit times in which the number of withdrawals exceeds the threshold value). In that case, the report output unit 214 may also display the frame at any time during the unit time.
  • any time point may be, for example, a start time point or an end time point, a time point when a tag is displayed during a unit time, or a change in an image (for example, in an image extracted by image analysis). It may be the speed at which the object shown in the image moves, it may be the total amount of changes in pixels, or it may be the change in the amount of features of other images.) Is greater than or equal to a predetermined value. It may be the time of the frame.
  • the analysis server 2 may be provided with an alert notification unit that issues an alert when the withdrawal satisfies a predetermined condition.
  • the alert notification unit can, for example, notify an alert when the ratio of the number of negative withdrawals to the total number of withdrawals is equal to or greater than a predetermined value. Alerts can, for example, send emails or messages to distributors.

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Abstract

[Problem] To enable analysis of a viewing condition of a moving image. [Solution] A viewing analysis device is characterized by including a viewing-information storage unit for storing viewing information on a viewed moving image for each viewer, an action analysis unit for identifying a time when each viewer leaves the moving image on the basis of the viewing information and identifying an action after each viewer leaves the moving image, and an output unit for outputting the kind of action at each time of leaving.

Description

視聴分析装置Viewing analyzer
　本発明は、視聴分析装置に関する。 The present invention relates to a viewing analyzer.
　動画の視聴状況を分析することが行われている（特許文献１参照）。 Analysis of video viewing status is being performed (see Patent Document 1).
特開2018-092517号公報Japanese Unexamined Patent Publication No. 2018-092517
　動画の視聴離脱も必ずしも否定的なものばかりではない。 The withdrawal from watching videos is not always negative.
　本発明はこのような背景を鑑みてなされたものであり、動画の視聴状況を分析することのできる技術を提供することを目的とする。 The present invention has been made in view of such a background, and an object of the present invention is to provide a technique capable of analyzing the viewing situation of a moving image.
　上記課題を解決するための本発明の主たる発明は、視聴分析装置であって、視聴者ごとに視聴した動画に関する視聴情報を記憶する視聴情報記憶部と、前記視聴者ごとに、前記視聴情報に基づいて前記動画からの離脱時点を特定するとともに、離脱後の行動を特定する行動分析部と、前記離脱時点ごとに、前記行動の種類を出力する出力部と、を備えることを特徴とする。 The main invention of the present invention for solving the above-mentioned problems is a viewing analysis device, which is a viewing information storage unit that stores viewing information related to a moving image viewed by each viewer, and the viewing information for each viewer. It is characterized by including a behavior analysis unit that specifies a time point of withdrawal from the moving image based on the moving image and an output unit that outputs a type of the action for each time point of withdrawal.
　その他本願が開示する課題やその解決方法については、発明の実施形態の欄及び図面により明らかにされる。 Other problems disclosed in the present application and solutions thereof will be clarified by the columns and drawings of the embodiments of the invention.
　本発明によれば、動画の視聴状況を分析することができる。 According to the present invention, it is possible to analyze the viewing situation of a moving image.
本実施形態の視聴分析システムにおいて出力される動画の視聴動向を分析したレポート画面１の一例を示す図である。It is a figure which shows an example of the report screen 1 which analyzed the viewing trend of the moving image output in the viewing analysis system of this embodiment. 本発明の一実施形態に係る視聴分析システムの全体構成例を示す図である。It is a figure which shows the whole structure example of the audiovisual analysis system which concerns on one Embodiment of this invention. 分析サーバ２のハードウェア構成例を示す図である。It is a figure which shows the hardware configuration example of the analysis server 2. 分析サーバ２のソフトウェア構成例を示す図である。It is a figure which shows the software configuration example of the analysis server 2.
＜発明の概要＞
　本発明の実施形態の内容を列記して説明する。本発明は、たとえば、以下のような構成を備える。
［項目１］
　視聴者ごとに視聴した動画に関する視聴情報を記憶する視聴情報記憶部と、
　前記視聴者ごとに、前記視聴情報に基づいて前記動画からの離脱時点を特定するとともに、離脱後の行動を特定する行動分析部と、
　前記離脱時点ごとに、前記行動の種類を出力する出力部と、
　を備えることを特徴とする視聴分析装置。
［項目２］
　項目１に記載の視聴分析装置であって、
　前記行動は、予めポジティブな行動とネガティブな行動とに分類されており、
　前記出力部は、前記ポジティブな行動と前記ネガティブな行動とを分けて出力すること、
　を特徴とする視聴分析装置。
［項目３］
　項目１に記載の視聴分析装置であって、
　前記出力部は、前記離脱時点ごとに、前記離脱時点における前記動画のフレームとともに、前記行動の種類を出力すること、
　を特徴とする視聴分析装置。 <Outline of the invention>
The contents of the embodiments of the present invention will be described in a list. The present invention includes, for example, the following configuration.
[Item 1]
A viewing information storage unit that stores viewing information related to videos viewed by each viewer,
For each of the viewers, a behavior analysis unit that specifies the time of withdrawal from the moving image based on the viewing information and also specifies the behavior after the withdrawal.
An output unit that outputs the type of action at each withdrawal point,
A viewing analyzer characterized by being equipped with.
[Item 2]
The viewing analyzer according to item 1.
The above-mentioned behaviors are classified into positive behaviors and negative behaviors in advance.
The output unit outputs the positive action and the negative action separately.
A viewing analyzer featuring.
[Item 3]
The viewing analyzer according to item 1.
The output unit outputs the type of the action together with the frame of the moving image at the time of withdrawal at each time of withdrawal.
A viewing analyzer featuring.
　以下、本発明の一実施形態に係る視聴分析システムについて説明する。本実施形態の視聴分析システムは、動画の視聴状況を分析しようとするものである。図１は、本実施形態の視聴分析システムにおいて出力される動画の視聴動向を分析したレポート画面１の一例を示す図である。図１に示すように、レポート画面１では、配信した動画１１とともに、動画の視聴状況を示すグラフ１２とが表示される。動画の配信者は、画面１を参考に、動画１１の評価を行うとともに、動画１１の改善策を検討することができる。本実施形態の視聴分析システムでは、とくに視聴者が離脱した場合を分析しようとしている。 Hereinafter, the viewing analysis system according to the embodiment of the present invention will be described. The viewing analysis system of the present embodiment is intended to analyze the viewing situation of a moving image. FIG. 1 is a diagram showing an example of a report screen 1 that analyzes viewing trends of moving images output by the viewing analysis system of the present embodiment. As shown in FIG. 1, on the report screen 1, a graph 12 showing the viewing status of the moving image is displayed together with the delivered moving image 11. The distributor of the moving image can evaluate the moving image 11 with reference to the screen 1 and consider improvement measures for the moving image 11. In the viewing analysis system of the present embodiment, an attempt is made to analyze a case where the viewer leaves.
　視聴者の離脱とは、視聴者が動画の視聴をやめたことである。視聴者の離脱は、例えば、視聴者が、動画を閲覧していた画面あるいはウィンドウを閉じた場合が典型であるが、動画を閲覧していた画面をスクロールして動画が画面外に移動した場合や、動画を閲覧していた画面で他の動画やＷｅｂページなどの閲覧していた動画とは異なるコンテンツの視聴を開始した場合、閲覧していた動画の時点から他の時点に移動（巻き戻し及び早送り）した場合なども、閲覧していた動画の離脱として測定されることになる。 Viewer withdrawal means that the viewer has stopped watching the video. The withdrawal of the viewer is typically, for example, when the viewer closes the screen or window where the video was being viewed, but when the video is scrolled to the screen where the video was being viewed and the video is moved off the screen. Or, if you start watching content that is different from the video you were viewing, such as other videos or web pages, on the screen you were viewing the video, you will move (rewind) from the time of the video you were viewing to another time. And fast forward), it will be measured as a withdrawal of the video you were viewing.
　動画配信者にとって、視聴者の離脱は一般的に好ましくない行動である。しかしながら、同じ動画内の異なる時点に巻き戻しや早送りがされた場合などは必ずしも好ましくない行動とは言い切れない。また、本実施形態の視聴分析システムでは、動画には分岐設定がされることも想定しており、第１の動画から第２の動画に分岐がなされた場合には、視聴者は動画配信者による意図通りの行動に沿っていることとなり、第１の動画からの離脱も、むしろ肯定的な行動である。また、本実施形態の視聴分析システムでは、動画にはタグが設定され、タグのクリックにより、例えば、動画に含まれている商品に関する情報が表示される。動画が商品の販促を兼ねている場合などには、このようにタグがクリックされることによる動画からの離脱も、むしろ好ましい行動である。 For video distributors, withdrawal of viewers is generally an unfavorable behavior. However, rewinding or fast-forwarding at different points in the same video is not necessarily an unfavorable behavior. Further, in the viewing analysis system of the present embodiment, it is assumed that a branch setting is made for the moving image, and when the branching is made from the first moving image to the second moving image, the viewer is the video distributor. The withdrawal from the first video is rather a positive action. Further, in the viewing analysis system of the present embodiment, a tag is set for the moving image, and by clicking the tag, for example, information about the product included in the moving image is displayed. When the video also serves as a product promotion, withdrawal from the video by clicking the tag in this way is rather a preferable behavior.
　このように、同じ動画からの離脱であっても、動画配信者にとって肯定的（ポジティブ）な場合と否定的（ネガティブ）な場合とが存在するところ、本実施形態の視聴分析システムでは、視聴者の離脱後の行動を示すことにより、視聴者の離脱がポジティブなものであるのかネガティブなものであるのかを把握することができるようにしている。 In this way, even if the video is withdrawn from the same video, there are positive (positive) cases and negative (negative) cases for the video distributor. However, in the viewing analysis system of the present embodiment, the viewer By showing the behavior of the viewer after the withdrawal, it is possible to grasp whether the viewer's withdrawal is positive or negative.
　さらに、本実施形態の視聴分析システムでは、離脱の時点に合わせて、その時点における動画のフレームを画面１の動画１１に表示する。これにより、どのような動画の場面で視聴者の離脱が発生したのかを把握することができる。 Further, in the viewing analysis system of the present embodiment, the frame of the moving image at that time is displayed on the moving image 11 on the screen 1 according to the time of withdrawal. This makes it possible to grasp in what kind of video scene the viewer's withdrawal occurred.
＜システムの概要＞
　図２は、本発明の一実施形態に係る視聴分析システムの全体構成例を示す図である。本実施形態の視聴分析システムは、分析サーバ２を含んで構成される。分析サーバ２は、視聴者端末３と通信ネットワーク４を介して通信可能に接続される。通信ネットワーク４は、たとえばインターネットであり、公衆電話回線網や携帯電話回線網、無線通信路、イーサネット（登録商標）などにより構築される。 <Overview of the system>
FIG. 2 is a diagram showing an overall configuration example of an audiovisual analysis system according to an embodiment of the present invention. The viewing analysis system of the present embodiment includes an analysis server 2. The analysis server 2 is communicably connected to the viewer terminal 3 via the communication network 4. The communication network 4 is, for example, the Internet, and is constructed by a public telephone line network, a mobile phone line network, a wireless communication path, Ethernet (registered trademark), or the like.
　分析サーバ２は、動画の配信及び分析を行うコンピュータである。分析サーバ２は、例えばワークステーションやパーソナルコンピュータのような汎用コンピュータとしてもよいし、あるいはクラウド・コンピューティングによって論理的に実現されてもよい。本実施形態では、説明を簡単にするため、分析サーバ２が動画を配信するものとするが、この形態に限られず、動画の配信は別体の配信サーバにより行うものとし、分析サーバ２は動画の視聴動向を分析する機能だけを備えるようにしてもよい。 The analysis server 2 is a computer that distributes and analyzes moving images. The analysis server 2 may be a general-purpose computer such as a workstation or a personal computer, or may be logically realized by cloud computing. In the present embodiment, the analysis server 2 distributes the moving image for the sake of simplicity, but the present invention is not limited to this embodiment, and the moving image is distributed by a separate distribution server, and the analysis server 2 distributes the moving image. It may be provided only with the function of analyzing the viewing trend of the server.
　視聴者端末３は、分析サーバ２が配信する動画を視聴するコンピュータである。視聴者端末３は、例えば、スマートフォンやタブレットコンピュータ、パーソナルコンピュータなどにより実現することができる。なお、動画配信者も視聴者端末３を操作して分析サーバ２にアクセスし、動画の視聴状況を把握することができる。 The viewer terminal 3 is a computer for viewing a moving image distributed by the analysis server 2. The viewer terminal 3 can be realized by, for example, a smartphone, a tablet computer, a personal computer, or the like. The video distributor can also operate the viewer terminal 3 to access the analysis server 2 and grasp the viewing status of the video.
＜分析サーバ２＞
　図３は、分析サーバ２のハードウェア構成例を示す図である。なお、図示された構成は一例であり、これ以外の構成を有していてもよい。分析サーバ２は、ＣＰＵ２０１、メモリ２０２、記憶装置２０３、通信インタフェース２０４、入力装置２０５、出力装置２０６を備える。記憶装置２０３は、各種のデータやプログラムを記憶する、例えばハードディスクドライブやソリッドステートドライブ、フラッシュメモリなどである。通信インタフェース２０４は、通信ネットワーク４に接続するためのインタフェースであり、例えばイーサネット（登録商標）に接続するためのアダプタ、公衆電話回線網に接続するためのモデム、無線通信を行うための無線通信機、シリアル通信のためのＵＳＢ（Universal Serial Bus）コネクタやＲＳ２３２Ｃコネクタなどである。入力装置２０５は、データを入力する、例えばキーボードやマウス、タッチパネル、ボタン、マイクロフォンなどである。出力装置２０６は、データを出力する、例えばディスプレイやプリンタ、スピーカなどである。なお、後述する分析サーバ２の各記憶部は、メモリ２０２及び記憶装置２０３が提供する記憶領域の一部として実現され、後述する分析サーバ２の各機能部は、ＣＰＵ２０１が記憶装置２０３に記憶されたプログラムをメモリ２０２に読み出して実行することにより実現される。 <Analysis server 2>
FIG. 3 is a diagram showing a hardware configuration example of the analysis server 2. The configuration shown in the figure is an example, and may have other configurations. The analysis server 2 includes a CPU 201, a memory 202, a storage device 203, a communication interface 204, an input device 205, and an output device 206. The storage device 203 stores various data and programs, such as a hard disk drive, a solid state drive, and a flash memory. The communication interface 204 is an interface for connecting to the communication network 4, for example, an adapter for connecting to Ethernet (registered trademark), a modem for connecting to a public telephone network, and a wireless communication device for performing wireless communication. , USB (Universal Serial Bus) connector for serial communication, RS232C connector, etc. The input device 205 is, for example, a keyboard, a mouse, a touch panel, a button, a microphone, or the like for inputting data. The output device 206 is, for example, a display, a printer, a speaker, or the like that outputs data. Each storage unit of the analysis server 2 described later is realized as a part of the storage area provided by the memory 202 and the storage device 203, and each functional unit of the analysis server 2 described later is stored in the storage device 203 by the CPU 201. This is realized by reading the program into the memory 202 and executing it.
　図４は、分析サーバ２のソフトウェア構成例を示す図である。図４に示すように、分析サーバ２は、視聴者に配信する動画に関する情報（以下、動画情報という。）を記憶する動画記憶部２３１と、視聴者ごとに視聴した動画に関連する視聴者の行動を示す情報（以下、視聴情報という。）を記憶する視聴情報記憶部２３２と、動画に設定されたタグに関する情報（以下、タグ情報という。）を記憶するタグ記憶部２３３と、動画を配信する動画配信部２１１と、視聴者ごとに、視聴情報に基づいて動画からの離脱時点を特定するとともに、離脱後の行動を特定する行動分析部２１３と、離脱時点ごとに、行動の種類を出力するレポート出力部２１４と、を備えることができる。 FIG. 4 is a diagram showing a software configuration example of the analysis server 2. As shown in FIG. 4, the analysis server 2 includes a video storage unit 231 that stores information about a video to be distributed to viewers (hereinafter referred to as video information), and a viewer related to the video viewed by each viewer. A viewing information storage unit 232 that stores information indicating behavior (hereinafter referred to as viewing information), a tag storage unit 233 that stores information related to tags set in the video (hereinafter referred to as tag information), and a video distribution. Video distribution unit 211 to specify the time of withdrawal from the video based on the viewing information for each viewer, and the behavior analysis unit 213 to specify the behavior after withdrawal, and output the type of action for each time of withdrawal. The report output unit 214 and the like can be provided.
　動画記憶部２３１は、例えば、動画を特定する動画ＩＤに対応付けて、動画データを記憶することができる。動画データは、例えば、ＭＰＥＧなどの形式により記録されたデータとすることができる。 The moving image storage unit 231 can store moving image data in association with, for example, a moving image ID that identifies a moving image. The moving image data can be, for example, data recorded in a format such as MPEG.
　タグ記憶部２３３は、例えば、動画を特定する動画ＩＤに対応付けて、タグ情報を記憶することができる。タグは動画の表示画面上に配置され、タグに対してクリックやタップなどの操作が行われたことに応じて、例えば、表示する動画を切り替えたり、予め設定された商品情報を示す画面を表示したり、動画の特定の移転に早送り又は巻き戻したりといったアクションが行われる。タグ情報には、タグが動画に表示される開始時点、タグの表示が終了する終了時点、タグの画面上での表示位置（点で表してもよいし、タグの大きさを含む情報としてもよい。また、タグを移動させる場合には、移動する軌跡を特定するための情報を含めるようにしてもよい。）、タグの形状（多角形や円などの形状を特定するための情報としてもよいし、画像などのＵＲＬを指定するようにしてもよい。）、アクション（画面上においてタグが操作された場合に行われる処理を特定するための情報である。例えば、次に表示する動画やＷｅｂページのＵＲＬを設定してもよいし、早送りや巻き戻しのための当該動画中の特定の時点を設定してもよい。）、アクションの実行に必要なパラメータなどを含めることができる。 The tag storage unit 233 can store tag information in association with, for example, a moving image ID that identifies a moving image. The tag is placed on the video display screen, and depending on the operation such as clicking or tapping on the tag, for example, the video to be displayed can be switched or a screen showing preset product information is displayed. Actions such as fast-forwarding or rewinding to a specific transfer of video are performed. The tag information includes the start time when the tag is displayed in the video, the end time when the tag display ends, and the display position of the tag on the screen (may be represented by dots, or as information including the size of the tag). Also, when moving the tag, information for specifying the moving trajectory may be included), and also as information for specifying the shape of the tag (shape such as a polygon or a circle). Alternatively, a URL such as an image may be specified), an action (information for specifying a process to be performed when a tag is operated on the screen, for example, a moving image to be displayed next or the like. The URL of the Web page may be set, a specific time point in the moving image for fast-forwarding or rewinding may be set), parameters necessary for executing the action, and the like can be included.
　動画配信部２１１は、動画記憶部２３１に記憶されている動画データを、視聴者端末３からのリクエストに応じて、またはブロードキャストにより配信することができる。動画配信部２１１は、例えば動画データをストリーミング方式により配信するようにしてもよいし、視聴者端末３に動画データのファイルをダウンロードさせるようにしてもよい。 The video distribution unit 211 can distribute the video data stored in the video storage unit 231 in response to a request from the viewer terminal 3 or by broadcasting. For example, the video distribution unit 211 may distribute the video data by a streaming method, or may have the viewer terminal 3 download the video data file.
　行動分析部２１３は、例えば、視聴者が視聴者端末３において、動画の視聴時に起こした行動に関する視聴情報の各項目を取得する。行動分析部２１３は、例えば、視聴者端末３に表示されている画面に埋め込まれているスクリプトにより、視聴者端末３から送信される項目を受信するようにすることができる。 The behavior analysis unit 213 acquires, for example, each item of viewing information related to the behavior that the viewer took when viewing the moving image on the viewer terminal 3. The behavior analysis unit 213 can, for example, receive an item transmitted from the viewer terminal 3 by a script embedded in the screen displayed on the viewer terminal 3.
　本実施形態では、視聴情報に含まれる行動には、以下の離脱が含まれる。本実施形態では、以下の離脱を、（１）ないし（４）をポジティブな離脱、（５）をネガティブな離脱として区別する。なお、例えば、（１）についてはネガティブな評価にするなど、離脱の種類ごとに、ポジティブ若しくはネガティブ、又はその何れでもない（ニュートラル）の設定は任意に行うことができる。 In this embodiment, the behavior included in the viewing information includes the following withdrawal. In this embodiment, the following withdrawals are distinguished as (1) to (4) as positive withdrawals and (5) as negative withdrawals. It should be noted that, for example, (1) can be arbitrarily set to be positive, negative, or neither (neutral) for each type of withdrawal, such as giving a negative evaluation.
（１）「外部遷移」
　視聴している動画以外のコンテンツへの画面の遷移を示す。
　本実施形態では、外部遷移の中でも、外部コンテンツへの画面の遷移の契機となった行動を区別して取得するものとする。例えば、以下のような行動の区分が含まれうる。
　「タグ／終了画面画像クリック（ダイレクト外部リンク）」
　　画像中のタグ又は動画の終了画面をクリックしたことにより外部への遷移をしたことを示す。
　「ポップアップ内ボタンクリック」
　　動画視聴中に表示されたポップアップ画面内のボタンがクリックされたことを示す。
　「クーポン内外部リンククリック」
　　動画視聴中に提供されたクーポンに設定された外部リンクがクリックされたことを示す。 (1) "External transition"
Shows the screen transition to content other than the video you are watching.
In the present embodiment, among the external transitions, the action that triggered the screen transition to the external content is separately acquired. For example, the following behavioral categories may be included.
"Tag / end screen image click (direct external link)"
It indicates that the transition to the outside has been made by clicking the tag in the image or the end screen of the moving image.
"Click the button in the pop-up"
Indicates that the button in the pop-up screen displayed while watching the video was clicked.
"Click the external link inside the coupon"
Indicates that the external link set in the coupon provided while watching the video was clicked.
（２）「ストーリー分岐」
　視聴中の動画に連結する、後続の動画への遷移を示す。例えば、動画に複数の選択肢を組み込み、選択肢の選択に応じた動画を再生する場合などに、後続の動画に遷移したことを示す。
　本実施形態では、ストーリー分岐の中でも、分岐の契機となった行動を区別して取得するものとする。例えば、以下のような行動の区分が含まれうる。
　「タグ／終了画面画像クリック（ストーリー選択）」
　　画像中のタグ又は動画の終了画面をクリックしたことにより後続の動画に遷移をしたことを示す。
　「ストーリー選択項目を含む通常フォームでの送信ボタンのクリック」
　　動画の表示画面において、ストーリー分岐のための選択肢を含むフォームが表示され、そのフォームが送信されたことにより後続の動画に遷移したことを示す。
　「ストーリー選択のみフォームでの選択肢のクリック」
　　動画の表示画面において、ストーリー分岐のための選択肢を選択させるための専用フォームが表示され、そのフォームが送信されたことにより後続の動画に遷移したことを示す。
　「フォーム送信完了時のフォームリンクボタンクリック」　
　　動画の表示画面においてデータ入力のためのフォームが表示され、そのフォームが送信された後に、後続の動画へのリンクがクリックされたことにより後続の動画への遷移が行われたことを示す。
　「ストーリーHOMEボタンクリック」
　　動画の表示画面においてストーリーの最初に戻るためのボタン（HOMEボタン）がクリックされたことにより、動画が遷移したことを示す。
　「ストーリーPREVボタンクリック」
　　動画のストーリー展開の一つ前の動画に戻るためのボタン（PREVボタン）がクリックされたことにより、動画が遷移したことを示す。 (2) "Story branch"
Shows the transition to the subsequent video that is linked to the video being watched. For example, when a plurality of options are embedded in a video and a video corresponding to the selection of the options is played, it indicates that the video has transitioned to a subsequent video.
In the present embodiment, even in the story branch, the action that triggered the branch is separately acquired. For example, the following behavioral categories may be included.
"Tag / End screen image click (story selection)"
By clicking the tag in the image or the end screen of the video, it indicates that the transition to the subsequent video has been made.
"Clicking the submit button on a regular form that contains story selections"
On the video display screen, a form containing options for story branching is displayed, and the transmission of the form indicates that the video has transitioned to the subsequent video.
"Click on a choice in the form for story selection only"
On the video display screen, a dedicated form for selecting options for story branching is displayed, and the transmission of the form indicates that the video has transitioned to the subsequent video.
"Click the form link button when the form submission is completed"
A form for data entry is displayed on the video display screen, and after the form is submitted, it indicates that the transition to the subsequent video has been performed by clicking the link to the subsequent video.
"Click the story HOME button"
When the button (HOME button) for returning to the beginning of the story is clicked on the video display screen, it indicates that the video has changed.
"Click the story PREV button"
By clicking the button (PREV button) to return to the previous video of the story development of the video, it indicates that the video has changed.
（３）動画内遷移
　視聴されていた動画における巻き戻し又は早送りが行われたことを示す。
　本実施形態では、動画内遷移の中でも、遷移の契機となった行動を区別して取得するものとする。例えば、以下のような行動の区分が含まれうる。
　「タグ／終了画面画像クリック（動画内リンク）」
　　画像中のタグ又は動画の終了画面をクリックしたことにより動画内の異なる時点に巻き戻し又は早送りされたことを示す。
　「シーク」
　　シークバー等のコントローラによる動画の再生位置の制御が行われたことにより動画内の異なる時点に巻き戻し又は早送りされたことを示す。 (3) Transition in video Indicates that rewinding or fast-forwarding has been performed in the video that was being watched.
In the present embodiment, even in the transition in the moving image, the action that triggered the transition is separately acquired. For example, the following behavioral categories may be included.
"Tag / End screen image click (link in video)"
Indicates that the tag in the image or the end screen of the video has been rewound or fast-forwarded to different points in the video by clicking.
"seek"
It indicates that the video was rewound or fast-forwarded to different points in the video by controlling the playback position of the video by a controller such as a seek bar.
（４）スイッチング切り替え
　複数の動画を同時並行で送信し、視聴者端末３において同時に配信されている複数の動画を切り替えながら視聴する形態での視聴が行われている場合に、並行に配信されているある動画から他の動画に表示の切り替えが行われたことを示す。 (4) Switching switching When a plurality of videos are transmitted in parallel and viewed in a form of switching and viewing a plurality of videos simultaneously distributed on the viewer terminal 3, the videos are distributed in parallel. Indicates that the display has been switched from one video to another.
（５）離脱
　動画の再生が終了したことを示す。なお、上述した（１）ないし（４）の行動により視聴が終了した場合を除く。
　本実施形態では、離脱の中でも、離脱の契機となった行動を区別して取得するものとする。例えば、以下のような行動の区分が含まれうる。
　「画面クローズ」
　　動画の表示画面が閉じられたことを示す。
　「アウトビュー」
　　表示画面がスクロールされることにより、動画の表示領域がウィンドウから外に出て視聴者から動画が視認できない状態になったことを示す。 (5) Withdrawal Indicates that the playback of the moving image has ended. In addition, the case where the viewing is terminated by the above-mentioned actions (1) to (4) is excluded.
In the present embodiment, even in the withdrawal, the action that triggered the withdrawal is separately acquired. For example, the following behavioral categories may be included.
"Screen close"
Indicates that the video display screen has been closed.
"Outview"
By scrolling the display screen, it is shown that the display area of the moving image has moved out of the window and the moving image cannot be seen by the viewer.
　上述した視聴者の行動は、例えば、動画の視聴画面におけるイベントとして検知することが可能である。例えば、Ｗｅｂページにより実現された動画の視聴画面に組み込まれたＪａｖａＳｃｒｉｐｔにより、クリックや動画の切り替えなどをイベントとして検知し、検知したイベントを分析サーバ２に送信するようにし、行動分析部２１３がこれを受信することにより視聴情報を作成することができる。行動分析部２１３は、取得した項目を設定した視聴情報を視聴情報記憶部２３２に登録することができる。 The above-mentioned behavior of the viewer can be detected as an event on the video viewing screen, for example. For example, JavaScript incorporated in the video viewing screen realized by the Web page detects clicks, video switching, etc. as events, and sends the detected events to the analysis server 2, and the behavior analysis unit 213 does this. Viewing information can be created by receiving. The behavior analysis unit 213 can register the viewing information in which the acquired items are set in the viewing information storage unit 232.
　行動分析部２１３は、視聴情報の行動から視聴者の視聴時の行動を取得することができる。なお、行動分析部２１３は、例えば、視聴者が動画やＷｅｂコンテンツなどを視聴した視聴ログを分析して、視聴者の行動を特定するようにしてもよい。 The behavior analysis unit 213 can acquire the behavior of the viewer at the time of viewing from the behavior of the viewing information. The behavior analysis unit 213 may, for example, analyze the viewing log in which the viewer has viewed a moving image, Web content, or the like to specify the behavior of the viewer.
　レポート出力部２１４は、図１に示すようなレポート画面１を出力する。本実施形態では、レポート出力部２１４は、ＨＴＭＬなどにより記述されたＷｅｂページとしてレポート画面１を出力するものとする。なお、プリンター等の出力装置にレポート画面１を出力するようにしてもよい。 The report output unit 214 outputs the report screen 1 as shown in FIG. In the present embodiment, the report output unit 214 outputs the report screen 1 as a Web page described by HTML or the like. The report screen 1 may be output to an output device such as a printer.
　レポート画面１には、動画１１及び視聴動向１２が含まれる。視聴動向１２を示すグラフの横軸１２１は時間軸であり、動画の開始時点から終了時点までの時点（図１の例では経過秒数）を示す。また、視聴動向１２には、視聴率１２２が示される。視聴率１２２は、視聴継続率とも呼ばれ、同一のユーザが横軸の時点まで継続して視聴している割合を示す。すなわち、ある時点において視聴率が下がった場合には、その時点で視聴者の離脱が発生したことが分かる。 The report screen 1 includes the moving image 11 and the viewing trend 12. The horizontal axis 121 of the graph showing the viewing trend 12 is the time axis, and indicates the time point from the start time point to the end time point of the moving image (in the example of FIG. 1, the number of elapsed seconds). Further, the audience rating 122 is shown in the viewing trend 12. The audience rating 122 is also called a viewing continuation rate, and indicates a rate at which the same user continues to watch until the point on the horizontal axis. That is, if the audience rating drops at a certain point in time, it can be seen that the viewer has withdrawn at that point.
　また、上述したように、視聴者の行動は、予めポジティブな行動とネガティブな行動とに分類される。レポート出力部２１４は、ポジティブな行動とネガティブな行動とを分類して出力することができる。図１の例では、視聴動向１２にはまた、離脱行動のうちネガテイィブな離脱情報１２３及びポジティブな離脱情報１２４が識別可能に表示されている。ネガティブな離脱情報１２３は、ネガティブな離脱（例えば、上述した（５）の離脱）が発生した回数を表すことができる。また、ポジティブな離脱情報１２４は、ポジティブな離脱（例えば、上述した（１）乃至（４）の離脱）が発生した回数を表すことができる。 Also, as mentioned above, the behavior of the viewer is classified into positive behavior and negative behavior in advance. The report output unit 214 can classify and output positive behaviors and negative behaviors. In the example of FIG. 1, the viewing trend 12 also identifiablely displays the negative withdrawal information 123 and the positive withdrawal information 124 among the withdrawal behaviors. The negative withdrawal information 123 can represent the number of times a negative withdrawal (for example, the withdrawal of (5) described above) has occurred. Further, the positive withdrawal information 124 can represent the number of times that positive withdrawal (for example, withdrawal from (1) to (4) described above) has occurred.
　また、レポート出力部２１４は、視聴者の離脱時点ごとに、動画１１には離脱時点における動画のフレームを表示することができる。これにより、どのような表示フレームにおいて、ポジティブなものであれ、ネガティブなものであれ、視聴者の離脱が発生したのかを把握することができる。視聴動向１２において、例えば、時間軸１２１の指定が指定された場合には、レポート出力部２１４は、指定された時点の動画フレームを動画１１に表示することができる。また、視聴率１２２、離脱情報１２３、又は離脱情報１２４がクリックされた場合には、レポート出力部２１４は、対応する時点の動画フレームを動画１１に表示することができる。また、レポート出力部２１４は、動画のフレームのみでなく、タグについても動画１１に表示することができる。レポート出力部２１４は、タグ記憶部２３３を検索して、指定された時点（指定された視聴率１２２、離脱情報１２３、又は離脱情報１２４に対応する時点を含む）が開始時点から終了時点までに含まれるタグ情報が存在する場合には、当該タグ情報に設定されている位置及び形状に基づいて、タグを動画１１に描画することができる。これにより、どのようなタグが設定されていたときに離脱が発生していたのかを把握することができる。 Further, the report output unit 214 can display a frame of the moving image at the time of leaving the moving image 11 at each time of leaving the viewer. This makes it possible to grasp in what kind of display frame, whether positive or negative, the withdrawal of the viewer has occurred. In the viewing trend 12, for example, when the time axis 121 is designated, the report output unit 214 can display the moving image frame at the designated time on the moving image 11. Further, when the audience rating 122, the withdrawal information 123, or the withdrawal information 124 is clicked, the report output unit 214 can display the moving image frame at the corresponding time point on the moving image 11. Further, the report output unit 214 can display not only the frame of the moving image but also the tag on the moving image 11. The report output unit 214 searches the tag storage unit 233, and the specified time point (including the time point corresponding to the designated audience rating 122, the withdrawal information 123, or the withdrawal information 124) is from the start time to the end time. If the included tag information exists, the tag can be drawn on the moving image 11 based on the position and shape set in the tag information. This makes it possible to grasp what kind of tag was set when the withdrawal occurred.
　以上のようにして、本実施形態の視聴分析システムによれば、動画の視聴動向を表示する際に、発生した視聴者の離脱を、ポジティブなものとネガティブなものとに分けて表示することができる。 As described above, according to the viewing analysis system of the present embodiment, when displaying the viewing trend of the moving image, the withdrawal of the viewer that has occurred can be displayed separately for positive and negative ones. can.
　以上、本実施形態について説明したが、上記実施形態は本発明の理解を容易にするためのものであり、本発明を限定して解釈するためのものではない。本発明は、その趣旨を逸脱することなく、変更、改良され得ると共に、本発明にはその等価物も含まれる。 Although the present embodiment has been described above, the above embodiment is for facilitating the understanding of the present invention, and is not for limiting the interpretation of the present invention. The present invention can be modified and improved without departing from the spirit thereof, and the present invention also includes an equivalent thereof.
　例えば、本実施形態では、レポート画面１の視聴動向１２では、時間軸１２１に沿った離脱の発生状況を閲覧可能にするに止めたが、離脱に関する情報を一覧表示させるようにしてもよい。例えば、レポート出力部２１４は、所定の単位時間（例えば、１秒、５秒等任意の時間とすることができる。）ごとにネガティブな離脱の回数を集計し、ネガティブな離脱の回数（又はネガティブな離脱の回数が全離脱の回数に占める割合）が閾値を超えた単位時間の一覧を表示することができる。その場合に、レポート出力部２１４は、当該単位時間中のいずれかの時点のフレームを合わせて表示することもできる。なお、いずれかの時点とは、例えば、開始時点や終了時点としてもよいし、単位時間中にタグが表示された時点としてもよいし、画像の変化（例えば、画像解析により抽出される画像中に写っているオブジェクトが動くスピードであってもよいし、画素の変化量の合計であってもよいし、他の画像の特徴量の変化であってもよい。）が所定値以上となったフレームの時点としてもよい。 For example, in the present embodiment, in the viewing trend 12 of the report screen 1, the occurrence status of the withdrawal along the time axis 121 is limited to being viewable, but the information regarding the withdrawal may be displayed in a list. For example, the report output unit 214 aggregates the number of negative withdrawals for each predetermined unit time (for example, any time such as 1 second or 5 seconds), and the number of negative withdrawals (or negative). It is possible to display a list of unit times in which the number of withdrawals exceeds the threshold value). In that case, the report output unit 214 may also display the frame at any time during the unit time. Note that any time point may be, for example, a start time point or an end time point, a time point when a tag is displayed during a unit time, or a change in an image (for example, in an image extracted by image analysis). It may be the speed at which the object shown in the image moves, it may be the total amount of changes in pixels, or it may be the change in the amount of features of other images.) Is greater than or equal to a predetermined value. It may be the time of the frame.
　また、分析サーバ２は、離脱が所定の条件を満たした場合にアラートを出すアラート報知部を備えるようにしてもよい。アラート報知部は、例えば、ネガティブな離脱の回数が全体の離脱の回数に示す割合が所定値以上となった場合に、アラートを報知することができる。アラートは、例えば、配信者に電子メールやメッセージを送信することができる。 Further, the analysis server 2 may be provided with an alert notification unit that issues an alert when the withdrawal satisfies a predetermined condition. The alert notification unit can, for example, notify an alert when the ratio of the number of negative withdrawals to the total number of withdrawals is equal to or greater than a predetermined value. Alerts can, for example, send emails or messages to distributors.
　　１　　　レポート画面
　　２　　　分析サーバ
　　３　　　視聴者端末
　　１１　　動画
　　１２　　視聴動向
　　１２１　時間軸
　　１２２　視聴率
　　１２３　ネガティブな離脱情報
　　１２４　ポジティブな離脱情報
　　２３１　動画記憶部
　　２３２　視聴情報記憶部
　　２３３　タグ記憶部
　　２１１　動画配信部
　　２１３　行動分析部
　　２１４　レポート出力部 1 Report screen 2 Analysis server 3 Viewer terminal 11 Video 12 Viewing trend 121 Time axis 122 Audience rating 123 Negative withdrawal information 124 Positive withdrawal information 231 Video storage unit 232 Viewing information storage unit 233 Tag storage unit 211 Video distribution unit 213 Action Analysis unit 214 Report output unit

Claims (3)

  1. 　視聴者ごとに視聴した動画に関する視聴情報を記憶する視聴情報記憶部と、
    　前記視聴者ごとに、前記視聴情報に基づいて前記動画からの離脱時点を特定するとともに、離脱後の行動を特定する行動分析部と、
    　前記離脱時点ごとに、前記行動の種類を出力する出力部と、
    　を備えることを特徴とする視聴分析装置。     A viewing information storage unit that stores viewing information related to videos viewed by each viewer,
    For each of the viewers, a behavior analysis unit that specifies the time of withdrawal from the moving image based on the viewing information and also specifies the behavior after the withdrawal.
    An output unit that outputs the type of action at each withdrawal point,
    A viewing analyzer characterized by being equipped with.
  2. 　請求項１に記載の視聴分析装置であって、
    　前記行動は、予めポジティブな行動とネガティブな行動とに分類されており、
    　前記出力部は、前記ポジティブな行動と前記ネガティブな行動とを分けて出力すること、
    　を特徴とする視聴分析装置。     The viewing analyzer according to claim 1.
    The above-mentioned behaviors are classified into positive behaviors and negative behaviors in advance.
    The output unit outputs the positive action and the negative action separately.
    A viewing analyzer featuring.
  3. 　請求項１に記載の視聴分析装置であって、
    　前記出力部は、前記離脱時点ごとに、前記離脱時点における前記動画のフレームとともに、前記行動の種類を出力すること、
    　を特徴とする視聴分析装置。     The viewing analyzer according to claim 1.
    The output unit outputs the type of the action together with the frame of the moving image at the time of withdrawal at each time of withdrawal.
    A viewing analyzer featuring.
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